Explore the Cub Foods Audience
Below you'll find more information about the Cub Foods audience, broken down in different categories based on their digital and physical behaviors. These are 117.8 thousand unique devices whose actions qualify for the Cub Foods audience.
INTERESTS
The Cub Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cub Foods audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 15.27% | 15.36x |
| Minnesota Vikings Fans | 9.25% | 10.07x |
| Texas Energy Providers | 12.99% | 9.50x |
| Animal Humane Society Helpers | 11.03% | 8.64x |
| Minnesota Timberwolves Fans | 7.67% | 6.99x |
| Coffee Chain Shoppers | 6.02% | 5.51x |
| Midwestern Voters | 4.82% | 4.80x |
| NHL Fans | 5.70% | 4.42x |
| Rapid City Trip Planners | 4.44% | 4.39x |
| Softball Enthusiasts | 5.13% | 4.28x |
Composition Percentage:
The overlap percentage between the Cub Foods audience and the Interest attribute.
Index: A comparison of the Cub Foods audience to the internet population.
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APPAREL RETAILERS
The Cub Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cub Foods audience is Columbia.
| Location | Composition | Index |
| Columbia | 5.77% | 32.41x |
| Eddie Bauer | 6.33% | 27.50x |
| Calvin Klein | 3.13% | 25.07x |
| Levi Strauss | 3.10% | 20.38x |
| Free People | 4.80% | 16.67x |
| Express | 6.66% | 16.28x |
| The North Face | 5.12% | 15.80x |
| American Eagle Outfitters | 11.42% | 14.38x |
| Hollister | 5.49% | 13.57x |
| Kate Spade | 3.40% | 13.53x |
Composition Percentage:
The overlap percentage between the Cub Foods audience and the Location attribute.
Index: A comparison of the Cub Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cub Foods audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 14.07% | 50.53x |
| Minnesota Local News Cluster | 31.18% | 29.85x |
| North Dakota Cluster | 2.41% | 7.60x |
| Wisconsin Travel & Tourism Cluster | 2.22% | 4.89x |
| Fishing | 1.14% | 4.27x |
| Grilling | 0.57% | 3.51x |
| Iowa Cluster | 3.11% | 3.50x |
| Beer, Wine & Alcohol | 0.70% | 3.45x |
| Hockey | 1.33% | 3.28x |
| Diamonds & Precious Metals | 0.63% | 3.28x |
Composition Percentage:
The overlap percentage between the Cub Foods audience and the Content Affinity attribute.
Index: A comparison of the Cub Foods audience to the internet population.
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DEMOGRAPHICS
The Cub Foods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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