Dstillery Audiences

CULVER'S

Audience Size: 714.4 Thousand Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 714.4 thousand unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 4.62% 4.44x
Milwaukee Brewers Fans 2.75% 2.90x
Iowa Hawkeyes Fans 2.16% 2.39x
Rapid City Trip Planners 2.19% 2.35x
Chicago Cubs Fans 2.07% 2.34x
Chicago Trip Planners 3.07% 2.24x
Budget Wireless Shoppers 2.26% 2.24x
Minnesota Twins Fans 2.02% 2.17x
Country Music Festivals Enthusiasts 3.25% 2.05x
St. Louis Cardinals Fans 1.82% 2.00x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.81% 10.66x
Express Outlets 0.45% 8.75x
Columbia 1.02% 8.10x
Hollister 1.94% 8.07x
Aeropostale 3.30% 7.52x
American Eagle Outfitters 5.08% 6.85x
Chicos 3.75% 6.80x
Gymboree 2.71% 6.51x
Zumiez 2.53% 6.46x
Dressbarn 3.51% 6.43x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 3.63% 7.82x
Wisconsin Local Research Cluster 3.79% 7.26x
Wisconsin Travel & Tourism Cluster 2.92% 6.80x
Minnesota Community Business Cluster 1.11% 4.19x
Illinois Education 0.24% 4.08x
Minnesota Local News Cluster 3.83% 4.04x
South Dakota Cluster 0.85% 4.02x
Iowa Cluster 3.21% 3.89x
Illinois News 1.73% 3.83x
Illinois College Sports 0.12% 3.40x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female