Dstillery Audiences

CULVER'S

Audience Size: 1.1 Million Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 9.93% 4.25x
Green Bay Packers Fans 8.43% 3.54x
Milwaukee Brewers Fans 5.59% 2.75x
Chicago Cubs Fans 5.13% 2.52x
Minnesota Twins Fans 4.90% 2.46x
Chicago Trip Planners 4.94% 2.38x
Rapid City Trip Planners 3.81% 2.22x
Iowa County and Local Fair Visitors 4.70% 2.18x
Iowa Hawkeyes Fans 4.48% 2.17x
Budget Wireless Shoppers 4.38% 2.17x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 3.28% 6.18x
Buckle 7.02% 5.85x
Carhartt 22.70% 5.09x
Express Outlets 1.08% 5.08x
Lane Bryant 4.88% 5.06x
Dressbarn 4.26% 4.99x
Levi Strauss 0.48% 4.60x
Chicos 5.07% 4.58x
Columbia 1.02% 4.51x
LL Bean 0.55% 4.35x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 4.13% 6.92x
Wisconsin Local Research Cluster 5.24% 5.75x
Wisconsin Travel & Tourism Cluster 4.61% 5.60x
Home Office Products 0.04% 4.41x
Illinois Education 0.15% 4.07x
Illinois News 3.19% 3.98x
Illinois 0.67% 3.57x
Texas Off-Roading 0.02% 3.53x
South Dakota Cluster 1.25% 3.50x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 3.41x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female