Dstillery Audiences

CULVER'S

Audience Size: 1.2 Million Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.08% 3.93x
Wisconsin County and Local Fair Visitors 10.45% 3.88x
Green Bay Packers Fans 7.76% 3.54x
Milwaukee Brewers Fans 5.33% 2.96x
Chicago Trip Planners 4.75% 2.47x
Minnesota County and Local Fair Visitors 7.12% 2.41x
Chicago Blackhawks Fans 3.95% 2.26x
Budget Wireless Shoppers 4.33% 2.23x
Minnesota Twins Fans 3.79% 2.22x
Chicago Cubs Fans 3.61% 2.06x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.08% 6.26x
Maurices 16.75% 3.58x
Eddie Bauer 4.03% 3.18x
Calvin Klein 0.21% 3.05x
Buckle 9.52% 2.80x
LL Bean 0.59% 2.65x
American Eagle Outfitters 7.05% 2.55x
Dressbarn 5.98% 2.53x
Express Outlets 1.31% 2.53x
Express 8.28% 2.47x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 5.21% 7.73x
Wisconsin Local Research Cluster 4.08% 6.56x
Wisconsin Travel & Tourism Cluster 4.89% 5.05x
French Education 0.02% 3.89x
Holiday Gifts 0.06% 3.85x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.78x
Canada Travel & Tourism 0.02% 3.64x
Minnesota Community Business Cluster 0.07% 3.63x
US Soccer 0.10% 3.63x
Marijuana 0.06% 3.48x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female