Dstillery Audiences

CULVER'S

Audience Size: 1.1 Million Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 6.83% 5.27x
Milwaukee Brewers Fans 4.22% 3.31x
Rapid City Trip Planners 3.01% 2.64x
Iowa Hawkeyes Fans 3.08% 2.49x
Chicago Cubs Fans 3.19% 2.49x
Countdown to the Beach Travelers 0.02% 2.46x
Budget Wireless Shoppers 2.86% 2.40x
Minnesota Twins Fans 2.98% 2.40x
Chicago Trip Planners 4.15% 2.35x
Country Music Festivals Enthusiasts 3.92% 2.32x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.43% 7.70x
Express Outlets 1.02% 7.34x
Buckle 4.27% 6.47x
Columbia 1.35% 6.15x
Lane Bryant 4.69% 5.44x
Chicos 4.35% 5.41x
Express 3.63% 5.13x
Aeropostale 2.97% 5.08x
American Eagle Outfitters 5.68% 5.07x
Carhartt 6.77% 5.01x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 4.90% 8.06x
Wisconsin Travel & Tourism Cluster 4.82% 7.83x
Wisconsin Local Research Cluster 6.28% 7.36x
As Seen On TV Products 0.02% 4.61x
South Dakota Cluster 1.28% 4.31x
Minnesota Community Business Cluster 1.47% 4.09x
Illinois Education 0.31% 4.02x
Minnesota Local News Cluster 5.46% 3.91x
Illinois News 2.74% 3.90x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.90x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female