Dstillery Audiences

CULVER'S

Audience Size: 1.2 Million Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 9.86% 4.17x
Green Bay Packers Fans 7.56% 3.61x
Milwaukee Brewers Fans 5.71% 2.85x
Iowa County and Local Fair Visitors 5.16% 2.32x
Chicago Trip Planners 5.61% 2.26x
Minnesota Twins Fans 4.40% 2.25x
Chicago Cubs Fans 4.75% 2.24x
Rapid City Trip Planners 4.06% 2.16x
Iowa Hawkeyes Fans 4.53% 2.15x
Budget Wireless Shoppers 4.43% 2.13x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 3.45% 6.09x
Buckle 7.24% 5.83x
Carhartt 19.01% 5.21x
Express Outlets 1.19% 5.14x
Lane Bryant 5.05% 4.98x
Dressbarn 4.63% 4.95x
Chicos 5.37% 4.63x
Levi Strauss 0.93% 4.58x
Columbia 1.19% 4.52x
American Eagle Outfitters 6.59% 4.27x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 3.84% 7.33x
Wisconsin Local Research Cluster 4.99% 6.34x
Wisconsin Travel & Tourism Cluster 4.20% 6.12x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.06% 5.17x
Illinois Education 0.19% 4.33x
Consumer Rewards 0.04% 3.80x
Illinois News 2.71% 3.73x
Home Printing 0.05% 3.69x
Illinois 0.77% 3.63x
Minnesota Community Business Cluster 1.11% 3.56x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female