Dstillery Audiences

CULVER'S

Audience Size: 330.8 Thousand Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 330.8 thousand unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 4.78% 3.89x
Milwaukee Brewers Fans 3.13% 3.03x
Iowa Hawkeyes Fans 2.62% 2.63x
Chicago Trip Planners 3.17% 2.53x
Chicago Cubs Fans 2.45% 2.47x
Rapid City Trip Planners 2.18% 2.46x
Budget Wireless Shoppers 2.14% 2.32x
Minnesota Twins Fans 2.30% 2.28x
Chicago Blackhawks Fans 2.05% 2.12x
Country Music Festivals Enthusiasts 3.16% 2.02x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.14% 11.81x
Columbia 0.67% 8.82x
Hollister 1.13% 8.78x
Express Outlets 0.25% 8.48x
Aeropostale 2.19% 7.55x
American Eagle Outfitters 3.23% 7.23x
Lane Bryant 2.40% 7.00x
Journeys 1.53% 6.98x
Dressbarn 2.17% 6.93x
Chicos 2.26% 6.77x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Local Research Cluster.

Content Affinity Composition Index
Wisconsin Local Research Cluster 3.32% 7.37x
Wisconsin Universities 2.95% 7.22x
Wisconsin Travel & Tourism Cluster 2.76% 6.97x
South Dakota Cluster 0.89% 4.56x
Iowa Cluster 3.35% 4.46x
Illinois Education 0.25% 4.34x
Minnesota Community Business Cluster 1.09% 3.95x
Illinois News 1.64% 3.85x
Minnesota Local News Cluster 3.48% 3.74x
Illinois 1.11% 3.43x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female