Dstillery Audiences

CULVER'S

Audience Size: 942.5 Thousand Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 942.5 thousand unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 12.08% 5.48x
Rapid City Trip Planners 9.63% 5.30x
Minnesota County and Local Fair Visitors 11.69% 4.82x
Wisconsin County and Local Fair Visitors 9.62% 4.35x
Minnesota Twins Fans 8.45% 4.13x
Green Bay Packers Fans 7.71% 3.50x
Iowa Hawkeyes Fans 6.01% 2.75x
Milwaukee Brewers Fans 5.13% 2.51x
Minnesota Vikings Fans 4.94% 2.50x
Kansas City Trip Planners 5.42% 2.39x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.06% 11.36x
Maurices 0.31% 10.29x
Eddie Bauer 3.04% 6.61x
Buckle 6.51% 5.95x
Lane Bryant 4.53% 5.26x
Dressbarn 3.80% 5.20x
Carhartt 26.42% 5.09x
Express Outlets 0.92% 5.01x
Columbia 0.88% 4.86x
Chicos 4.63% 4.73x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 11.48% 26.71x
North Dakota Cluster 4.16% 6.49x
Wisconsin Universities 3.66% 5.39x
Farming & Agriculture 0.24% 5.03x
Wisconsin Travel & Tourism Cluster 4.39% 4.61x
Wisconsin Local Research Cluster 4.73% 4.49x
Illinois Education 0.13% 4.49x
Minnesota Local News Cluster 7.06% 4.03x
French Education 0.02% 3.89x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.77x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female