Dstillery Audiences

CULVER'S

Audience Size: 1.3 Million Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 11.12% 4.52x
Green Bay Packers Fans 8.24% 3.56x
Milwaukee Brewers Fans 5.44% 2.55x
Countdown to the Beach Travelers 0.02% 2.46x
Iowa County and Local Fair Visitors 4.84% 2.16x
Country Music Festivals Enthusiasts 5.60% 2.12x
Chicago Cubs Fans 4.68% 2.12x
Iowa Hawkeyes Fans 4.51% 2.11x
Midwestern Voters 4.55% 2.11x
Chicago Trip Planners 5.97% 2.06x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.72% 6.37x
Express Outlets 1.12% 5.98x
Buckle 5.64% 5.73x
Carhartt 0.53% 5.02x
Columbia 1.31% 5.01x
Lane Bryant 4.33% 4.80x
Chicos 4.32% 4.58x
LL Bean 0.47% 4.43x
Dressbarn 3.74% 4.36x
Express 4.88% 4.27x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 4.06% 6.30x
Wisconsin Local Research Cluster 5.72% 6.15x
Wisconsin Travel & Tourism Cluster 4.30% 5.90x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 5.37x
Illinois Education 0.30% 4.03x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.78x
Illinois News 3.07% 3.76x
Illinois 1.29% 3.70x
Indiana Finance & Business Cluster 1.82% 3.35x
Minnesota Community Business Cluster 1.25% 3.32x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female