Dstillery Audiences

CULVER'S

Audience Size: 1 Million Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 4.71% 4.41x
Milwaukee Brewers Fans 3.53% 3.55x
Iowa Hawkeyes Fans 2.68% 2.78x
Minnesota Twins Fans 2.67% 2.59x
Chicago Cubs Fans 2.51% 2.56x
Chicago Trip Planners 3.64% 2.45x
Rapid City Trip Planners 2.34% 2.37x
Budget Wireless Shoppers 2.47% 2.36x
Midwestern Voters 2.32% 2.33x
Minnesota Vikings Fans 2.11% 2.26x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.21% 9.60x
Express Outlets 0.81% 8.41x
Columbia 1.37% 7.70x
Aeropostale 3.17% 7.16x
Buckle 2.00% 6.70x
American Eagle Outfitters 5.28% 6.65x
Express 2.67% 6.53x
Chicos 4.26% 6.49x
Hollister 2.54% 6.29x
Lane Bryant 4.81% 6.14x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 3.44% 7.30x
Wisconsin Travel & Tourism Cluster 3.09% 6.95x
Wisconsin Local Research Cluster 4.06% 6.85x
Minnesota Local News Cluster 4.24% 4.13x
Iowa Cluster 3.25% 3.72x
Illinois News 1.84% 3.60x
Nebraska Cluster 1.62% 2.85x
Michigan Cluster 3.41% 2.70x
Chicago Cluster 3.35% 2.53x
Indiana News & Business Cluster 1.87% 2.13x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female