Dstillery Audiences

CULVER'S

Audience Size: 249.8 Thousand Devices

Explore the Culver's Audience

Below you'll find more information about the Culver's audience, broken down in different categories based on their digital and physical behaviors. These are 249.8 thousand unique devices whose actions qualify for the Culver's audience.

Dstillery Crafted Audiences

INTERESTS

The Culver's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Culver's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.08% 3.93x
Wisconsin County and Local Fair Visitors 6.82% 3.18x
Green Bay Packers Fans 6.62% 2.88x
Chicago Trip Planners 2.67% 2.49x
Wireless Headphone Researchers 0.20% 2.44x
Michigan County and Local Fair Visitors 5.17% 2.11x
Chicken Recipe Researchers 2.02% 2.08x
Wellness Enthusiasts 0.40% 2.03x
Rapid City Trip Planners 2.45% 1.91x
Cooking Show Fans 0.94% 1.90x
Composition Percentage: The overlap percentage between the Culver's audience and the Interest attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Culver's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Culver's audience is Maurices.

Location Composition Index
Maurices 4.63% 7.22x
Buckle 3.00% 6.75x
Lane Bryant 1.71% 6.52x
Dressbarn 1.64% 6.22x
Express Outlets 0.43% 6.09x
Mens Wearhouse 2.33% 5.63x
Eddie Bauer 0.78% 5.59x
Carhartt 5.36% 5.42x
Charlotte Russe 0.61% 5.35x
Calvin Klein 0.14% 5.35x
Composition Percentage: The overlap percentage between the Culver's audience and the Location attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Culver's audience is Wisconsin Universities.

Content Affinity Composition Index
Wisconsin Universities 2.25% 5.59x
Wisconsin Local Research Cluster 2.67% 5.19x
Wisconsin Travel & Tourism Cluster 3.10% 5.08x
French Education 0.02% 3.89x
Minnesota Community Business Cluster 0.04% 3.88x
Holiday Gifts 0.06% 3.85x
Marijuana 0.06% 3.48x
Accounting 0.07% 3.40x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.23x
Illinois College Sports 0.06% 3.19x
Composition Percentage: The overlap percentage between the Culver's audience and the Content Affinity attribute.
Index: A comparison of the Culver's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Culver's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female