Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 86.9 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 86.9 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 2.95% 3.55x
Canoeing and Kayaking Enthusiasts 3.95% 3.44x
New England Patriots Fans 3.79% 3.27x
Vermont Trip Planners 3.65% 3.24x
Palm Beach Trip Planners 3.81% 3.19x
Boston Trip Planners 2.48% 3.09x
Summer Festivals and Fairs Visitors 3.51% 2.79x
Boston Bruins Fans 2.59% 2.66x
Florida Atlantic Coast Trip Planners 3.23% 2.56x
Fort Lauderdale Trip Planners 3.26% 2.44x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is Talbots.

Location Composition Index
Talbots 2.39% 8.13x
Ralph Lauren 0.51% 7.76x
Abercrombie & Fitch 0.98% 7.29x
Columbia 0.52% 6.92x
Coach 2.65% 6.56x
Uniqlo 0.51% 6.52x
Ann Taylor 0.73% 6.50x
Express 1.20% 6.44x
Zumiez 1.49% 6.33x
Charlotte Russe 0.99% 6.31x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.87% 13.04x
Maine Cluster 2.09% 8.46x
New Hampshire News 1.56% 7.77x
Boston Cluster 9.30% 5.54x
Upstate New York Travel Cluster 1.14% 5.08x
Vermont Cluster 0.67% 4.74x
New England Universities 1.70% 4.61x
South Florida Cluster 5.15% 4.11x
New England & Ivy League Sports 0.75% 3.87x
Connecticut News 3.29% 3.62x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female