Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 395.7 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 395.7 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 21.06% 9.83x
Cape Cod News Readers 11.15% 7.08x
New England Patriots Fans 10.02% 5.62x
Canoeing and Kayaking Enthusiasts 8.18% 4.51x
Boston Bruins Fans 6.76% 4.16x
Summer Festivals and Fairs Visitors 8.28% 4.15x
Vermont Trip Planners 6.47% 3.89x
UConn Huskies Fans 5.69% 3.87x
Christmas Celebration Researchers 7.69% 3.49x
Portuguese Food Enthusiasts 5.56% 3.42x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 2.01% 16.73x
Ralph Lauren 1.97% 7.46x
Talbots 4.85% 6.11x
Dressbarn 5.12% 5.43x
Brooks Brothers 3.22% 5.34x
Patagonia 1.17% 5.15x
Intermix 0.82% 5.04x
Ann Taylor 2.31% 5.00x
Abercrombie & Fitch 2.61% 4.92x
J. Crew 3.74% 4.85x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Online Games.

Content Affinity Composition Index
Online Games 3.45% 20.75x
Rhode Island Cluster 4.53% 20.31x
New Hampshire News 3.79% 12.82x
Maine Cluster 4.17% 11.45x
Upstate New York Travel Cluster 2.41% 8.15x
Vermont Cluster 1.15% 7.60x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 7.30x
Boston Cluster 19.16% 7.09x
New England Universities 1.56% 4.82x
New England & Ivy League Sports 0.65% 4.07x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female