Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 248.8 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 248.8 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 22.88% 11.33x
Cape Cod News Readers 14.57% 9.25x
New England Patriots Fans 11.87% 6.01x
Canoeing and Kayaking Enthusiasts 10.54% 5.50x
Boston Bruins Fans 8.65% 5.14x
Vermont Trip Planners 7.67% 4.52x
Summer Festivals and Fairs Visitors 10.50% 4.49x
Boston Red Sox Fans 8.23% 4.28x
Boston Trip Planners 6.08% 4.24x
UConn Huskies Fans 6.73% 4.21x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 1.29% 18.01x
Charlotte Russe 0.52% 7.37x
Talbots 3.20% 6.64x
Ralph Lauren 1.24% 6.47x
Brooks Brothers 2.01% 5.80x
Dressbarn 2.92% 5.69x
Abercrombie & Fitch 0.33% 5.68x
Patagonia 0.54% 5.27x
J. Crew 2.46% 4.44x
Tommy Bahama 0.76% 4.42x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Online Games.

Content Affinity Composition Index
Online Games 5.18% 20.08x
Rhode Island Cluster 6.00% 15.71x
New Hampshire News 6.08% 14.05x
Maine Cluster 6.51% 11.06x
New England Universities 1.80% 10.10x
Vermont Cluster 1.37% 8.72x
Boston Cluster 27.21% 6.27x
New England & Ivy League Sports 0.43% 6.18x
Upstate New York Travel Cluster 2.61% 6.03x
Humor & Entertainment 0.13% 4.79x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female