Explore the Cumberland Farms Audience
Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 401.6 thousand unique devices whose actions qualify for the Cumberland Farms audience.
INTERESTS
The Cumberland Farms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 20.93% | 11.45x |
| School Closings Updates Readers | 3.48% | 9.06x |
| Cape Cod News Readers | 12.35% | 8.77x |
| New England Patriots Fans | 10.54% | 5.76x |
| Canoeing and Kayaking Enthusiasts | 9.20% | 5.32x |
| Boston Bruins Fans | 8.15% | 5.28x |
| Vermont Trip Planners | 7.34% | 5.15x |
| Summer Festivals and Fairs Visitors | 10.01% | 4.83x |
| UConn Huskies Fans | 6.49% | 4.60x |
| Portuguese Food Enthusiasts | 6.01% | 4.33x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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APPAREL RETAILERS
The Cumberland Farms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.05% | 18.44x |
| Talbots | 4.51% | 6.90x |
| Ralph Lauren | 1.91% | 6.84x |
| Brooks Brothers | 3.43% | 6.32x |
| Abercrombie & Fitch | 0.56% | 6.04x |
| Dressbarn | 4.20% | 5.78x |
| Patagonia | 0.87% | 5.56x |
| Charlotte Russe | 1.54% | 5.31x |
| J. Crew | 4.03% | 5.17x |
| Free People | 1.95% | 4.76x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 7.06% | 23.28x |
| Online Games | 4.82% | 21.99x |
| Maine Cluster | 5.58% | 12.85x |
| New Hampshire News | 3.77% | 11.20x |
| New England Universities | 1.76% | 8.85x |
| Vermont Cluster | 1.24% | 8.45x |
| Upstate New York Travel Cluster | 2.96% | 7.78x |
| Boston Cluster | 24.80% | 6.98x |
| New England & Ivy League Sports | 0.57% | 6.38x |
| Robotics | 0.14% | 4.87x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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DEMOGRAPHICS
The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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