Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 285.3 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 285.3 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 19.94% 10.47x
School Closings Updates Readers 4.54% 8.34x
Cape Cod News Readers 8.48% 7.92x
New England Patriots Fans 8.30% 5.07x
Vermont Trip Planners 5.69% 4.72x
Canoeing and Kayaking Enthusiasts 8.45% 4.61x
UConn Huskies Fans 4.51% 4.49x
Major Airline Customers 6.09% 4.26x
Boston Bruins Fans 5.75% 4.23x
Boston Trip Planners 3.28% 3.94x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 2.20% 13.89x
Charlotte Russe 0.85% 5.07x
Ralph Lauren 2.25% 4.33x
Talbots 5.06% 4.15x
Patagonia 0.61% 4.00x
Brooks Brothers 2.34% 3.74x
J. Crew 4.25% 3.39x
The North Face 1.16% 3.35x
Ann Taylor 1.18% 3.34x
Intermix 0.22% 3.34x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Online Games.

Content Affinity Composition Index
Online Games 2.21% 19.14x
Rhode Island Cluster 4.77% 18.25x
New Hampshire News 3.68% 15.12x
New England Universities 0.69% 13.93x
Maine Cluster 4.97% 12.08x
Upstate New York Travel Cluster 1.75% 8.81x
Brazil & Portugal News 0.43% 8.68x
Vermont Cluster 0.66% 8.58x
New England & Ivy League Sports 0.23% 7.60x
Boston Cluster 17.21% 5.76x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female