Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 112.5 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 112.5 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 19.90% 9.61x
Boston Trip Planners 9.58% 8.77x
Cape Cod News Readers 5.98% 8.61x
School Closings Updates Readers 7.62% 5.81x
Waterfront Vacationers 6.06% 5.62x
UConn Huskies Fans 4.67% 4.76x
Vermont Trip Planners 4.10% 4.35x
Family Adventures Travelers 0.49% 3.54x
Canoeing and Kayaking Enthusiasts 7.21% 3.27x
Boston Celtics Fans 4.50% 3.25x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 0.70% 19.05x
Abercrombie & Fitch 0.54% 6.58x
Brooks Brothers 0.55% 6.15x
Banana Republic 0.76% 5.52x
Dressbarn 1.43% 5.28x
Ralph Lauren 0.37% 5.26x
Kate Spade 0.25% 5.17x
Talbots 0.99% 5.16x
Zara 0.48% 5.14x
Tommy Bahama 0.58% 5.06x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Online Games.

Content Affinity Composition Index
Online Games 1.80% 23.02x
Rhode Island Cluster 4.34% 16.91x
New Hampshire News 2.54% 14.60x
Upstate New York Travel Cluster 2.21% 11.25x
Vermont Cluster 0.74% 10.61x
Maine Cluster 4.10% 9.77x
Boston Cluster 14.41% 7.27x
Connecticut News 3.69% 5.68x
Homesteading 0.33% 5.35x
Quebec Job Seeker Cluster 0.02% 3.94x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male