Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 108.7 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 108.7 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 9.79% 10.10x
School Closings Updates Readers 4.70% 8.82x
Cape Cod News Readers 8.58% 8.80x
North East State Fair Visitors 20.53% 8.67x
Vermont Trip Planners 5.53% 4.90x
Waterfront Vacationers 6.55% 4.75x
UConn Huskies Fans 3.69% 4.48x
New England Patriots Fans 7.63% 4.31x
Summer Festivals and Fairs Visitors 8.58% 3.92x
Boston Bruins Fans 4.96% 3.83x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 0.57% 12.88x
Ralph Lauren 0.59% 6.08x
Brooks Brothers 0.80% 5.75x
Talbots 1.51% 5.27x
The North Face 0.43% 5.12x
Dressbarn 1.66% 4.86x
J. Crew 1.44% 4.81x
Banana Republic 1.74% 4.60x
LOFT 1.85% 4.36x
Mens Wearhouse 2.36% 4.02x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Online Games.

Content Affinity Composition Index
Online Games 2.73% 27.07x
Rhode Island Cluster 3.94% 12.65x
New Hampshire News 2.61% 11.59x
Upstate New York Travel Cluster 2.42% 10.78x
Maine Cluster 4.39% 9.14x
Vermont Cluster 0.76% 8.79x
Boston Cluster 16.78% 6.56x
Connecticut News 3.94% 4.79x
Gun Enthusiast - Rifles & Ammo 0.19% 4.49x
Alberta Canada Cluster 0.25% 4.22x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female