Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 79.9 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 79.9 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 21.29% 9.78x
School Closings Updates Readers 6.08% 8.21x
Cape Cod News Readers 11.63% 7.10x
Boston Bruins Fans 8.94% 4.99x
New England Patriots Fans 9.66% 4.91x
Summer Festivals and Fairs Visitors 11.09% 4.65x
Vermont Trip Planners 8.05% 4.55x
Boston Trip Planners 5.72% 4.53x
Canoeing and Kayaking Enthusiasts 9.30% 4.40x
Major Airline Customers 7.51% 4.21x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 1.37% 18.85x
Saint Laurent Paris 0.17% 8.13x
Patagonia 0.35% 6.23x
Ralph Lauren 1.17% 6.07x
Talbots 2.82% 5.75x
Charlotte Russe 0.34% 4.76x
J. Crew 2.36% 4.74x
Dressbarn 3.21% 4.70x
Brooks Brothers 1.16% 4.57x
The North Face 0.59% 4.42x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 5.55% 18.35x
Online Games 2.86% 16.72x
Rhode Island Cluster 4.11% 14.72x
Maine Cluster 5.55% 12.10x
Vermont Cluster 1.43% 11.69x
Upstate New York Travel Cluster 2.50% 9.05x
Boston Cluster 19.14% 5.44x
Hudson Valley New York Media 1.79% 4.95x
Middle East News 0.54% 4.14x
Public Policy Media 0.45% 3.99x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male