Explore the Cumberland Farms Audience
Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 79.9 thousand unique devices whose actions qualify for the Cumberland Farms audience.
INTERESTS
The Cumberland Farms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 21.29% | 9.78x |
| School Closings Updates Readers | 6.08% | 8.21x |
| Cape Cod News Readers | 11.63% | 7.10x |
| Boston Bruins Fans | 8.94% | 4.99x |
| New England Patriots Fans | 9.66% | 4.91x |
| Summer Festivals and Fairs Visitors | 11.09% | 4.65x |
| Vermont Trip Planners | 8.05% | 4.55x |
| Boston Trip Planners | 5.72% | 4.53x |
| Canoeing and Kayaking Enthusiasts | 9.30% | 4.40x |
| Major Airline Customers | 7.51% | 4.21x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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APPAREL RETAILERS
The Cumberland Farms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.37% | 18.85x |
| Saint Laurent Paris | 0.17% | 8.13x |
| Patagonia | 0.35% | 6.23x |
| Ralph Lauren | 1.17% | 6.07x |
| Talbots | 2.82% | 5.75x |
| Charlotte Russe | 0.34% | 4.76x |
| J. Crew | 2.36% | 4.74x |
| Dressbarn | 3.21% | 4.70x |
| Brooks Brothers | 1.16% | 4.57x |
| The North Face | 0.59% | 4.42x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cumberland Farms audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 5.55% | 18.35x |
| Online Games | 2.86% | 16.72x |
| Rhode Island Cluster | 4.11% | 14.72x |
| Maine Cluster | 5.55% | 12.10x |
| Vermont Cluster | 1.43% | 11.69x |
| Upstate New York Travel Cluster | 2.50% | 9.05x |
| Boston Cluster | 19.14% | 5.44x |
| Hudson Valley New York Media | 1.79% | 4.95x |
| Middle East News | 0.54% | 4.14x |
| Public Policy Media | 0.45% | 3.99x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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DEMOGRAPHICS
The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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