Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 430.2 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 430.2 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 6.85% 6.07x
New England Patriots Fans 5.76% 5.18x
Canoeing and Kayaking Enthusiasts 5.83% 4.75x
Summer Festivals and Fairs Visitors 5.80% 4.31x
UConn Huskies Fans 4.07% 4.21x
Boston Trip Planners 3.94% 3.71x
Boston Bruins Fans 3.83% 3.53x
Vermont Trip Planners 4.65% 3.49x
Portuguese Food Enthusiasts 3.52% 3.22x
Christmas Celebration Researchers 8.81% 3.04x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 1.42% 20.33x
Talbots 4.85% 7.13x
Uniqlo 1.27% 6.92x
Abercrombie & Fitch 3.17% 6.88x
Ralph Lauren 0.94% 6.84x
J. Crew 3.19% 6.71x
Brooks Brothers 3.28% 6.23x
Express Outlets 0.58% 6.19x
Express 2.49% 6.19x
Intermix 0.68% 5.77x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 3.20% 17.96x
Online Games 1.87% 17.39x
Maine Cluster 3.54% 12.05x
New Hampshire News 2.69% 11.72x
Boston Cluster 15.33% 6.97x
Upstate New York Travel Cluster 1.55% 6.38x
New England Universities 2.24% 4.85x
Connecticut News 5.65% 4.09x
South Florida Cluster 2.15% 1.45x
Florida Jacksonville & Orlando Cluster 1.80% 1.28x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female