Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 150.9 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 150.9 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 22.78% 10.42x
School Closings Updates Readers 6.92% 8.08x
Cape Cod News Readers 13.25% 7.47x
New England Patriots Fans 11.44% 5.58x
Canoeing and Kayaking Enthusiasts 10.51% 4.94x
Boston Bruins Fans 8.69% 4.84x
Vermont Trip Planners 7.31% 4.55x
Summer Festivals and Fairs Visitors 10.46% 4.22x
UConn Huskies Fans 6.38% 3.96x
Portuguese Food Enthusiasts 5.84% 3.71x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 1.05% 25.12x
Patagonia 0.40% 7.31x
Ralph Lauren 0.96% 6.49x
Talbots 2.78% 6.19x
Brooks Brothers 0.99% 5.78x
Ann Taylor 0.44% 5.38x
Abercrombie & Fitch 0.21% 5.34x
J. Crew 1.50% 4.57x
Dressbarn 2.50% 4.44x
Intermix 0.09% 4.41x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 6.68% 17.25x
Online Games 3.98% 15.70x
New Hampshire News 5.55% 12.83x
Maine Cluster 6.33% 9.87x
New England Universities 1.33% 8.07x
Upstate New York Travel Cluster 2.99% 7.12x
Vermont Cluster 1.08% 6.50x
Cub & Girl Scouts 0.15% 5.74x
Robotics 0.14% 5.61x
Boston Cluster 23.81% 5.27x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female