Explore the Cumberland Farms Audience
Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 86.9 thousand unique devices whose actions qualify for the Cumberland Farms audience.
INTERESTS
The Cumberland Farms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cumberland Farms audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 2.95% | 3.55x |
| Canoeing and Kayaking Enthusiasts | 3.95% | 3.44x |
| New England Patriots Fans | 3.79% | 3.27x |
| Vermont Trip Planners | 3.65% | 3.24x |
| Palm Beach Trip Planners | 3.81% | 3.19x |
| Boston Trip Planners | 2.48% | 3.09x |
| Summer Festivals and Fairs Visitors | 3.51% | 2.79x |
| Boston Bruins Fans | 2.59% | 2.66x |
| Florida Atlantic Coast Trip Planners | 3.23% | 2.56x |
| Fort Lauderdale Trip Planners | 3.26% | 2.44x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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APPAREL RETAILERS
The Cumberland Farms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cumberland Farms audience is Talbots.
| Location | Composition | Index |
| Talbots | 2.39% | 8.13x |
| Ralph Lauren | 0.51% | 7.76x |
| Abercrombie & Fitch | 0.98% | 7.29x |
| Columbia | 0.52% | 6.92x |
| Coach | 2.65% | 6.56x |
| Uniqlo | 0.51% | 6.52x |
| Ann Taylor | 0.73% | 6.50x |
| Express | 1.20% | 6.44x |
| Zumiez | 1.49% | 6.33x |
| Charlotte Russe | 0.99% | 6.31x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.87% | 13.04x |
| Maine Cluster | 2.09% | 8.46x |
| New Hampshire News | 1.56% | 7.77x |
| Boston Cluster | 9.30% | 5.54x |
| Upstate New York Travel Cluster | 1.14% | 5.08x |
| Vermont Cluster | 0.67% | 4.74x |
| New England Universities | 1.70% | 4.61x |
| South Florida Cluster | 5.15% | 4.11x |
| New England & Ivy League Sports | 0.75% | 3.87x |
| Connecticut News | 3.29% | 3.62x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
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DEMOGRAPHICS
The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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