Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 537.2 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 537.2 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 8.57% 6.00x
New England Patriots Fans 7.72% 5.60x
Canoeing and Kayaking Enthusiasts 6.59% 4.39x
Summer Festivals and Fairs Visitors 5.84% 4.28x
UConn Huskies Fans 5.05% 4.20x
Boston Bruins Fans 4.71% 3.92x
Vermont Trip Planners 5.95% 3.59x
Boston Trip Planners 4.45% 3.44x
Boston Red Sox Fans 3.62% 3.20x
Christmas Celebration Researchers 5.67% 3.14x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 1.52% 17.69x
Talbots 5.07% 6.71x
Ralph Lauren 1.28% 6.45x
Brooks Brothers 3.40% 5.83x
Abercrombie & Fitch 3.29% 5.67x
Intermix 0.74% 5.61x
Ann Taylor 2.51% 5.36x
J. Crew 3.27% 5.33x
Express Outlets 0.73% 5.27x
Uniqlo 1.18% 5.26x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Online Games.

Content Affinity Composition Index
Online Games 2.89% 20.66x
Handyman Tools 0.03% 18.19x
Home Décor, Furniture, & Decorating 0.03% 17.51x
Rhode Island Cluster 3.84% 17.21x
New Hampshire News 3.75% 12.31x
Quinceanera Planning 0.03% 11.01x
Maine Cluster 3.65% 10.35x
Upstate New York Travel Cluster 2.47% 7.97x
Vermont Cluster 1.26% 6.75x
Boston Cluster 19.22% 6.70x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male