Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 169 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 169 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 22.72% 10.54x
School Closings Updates Readers 6.01% 7.35x
Cape Cod News Readers 10.71% 7.09x
New England Patriots Fans 8.80% 4.51x
UConn Huskies Fans 6.38% 4.45x
Canoeing and Kayaking Enthusiasts 9.40% 4.28x
Vermont Trip Planners 7.17% 4.09x
Boston Bruins Fans 7.31% 3.98x
Christmas Celebration Researchers 9.36% 3.80x
Summer Festivals and Fairs Visitors 9.22% 3.76x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 0.66% 13.31x
Patagonia 0.27% 5.32x
Ralph Lauren 0.78% 5.10x
Charlotte Russe 0.23% 4.41x
Talbots 1.58% 4.22x
Brooks Brothers 0.70% 3.73x
J. Crew 1.39% 3.65x
The North Face 0.37% 3.55x
Intermix 0.06% 3.37x
Ann Taylor 0.33% 3.20x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 5.68% 18.96x
Online Games 2.84% 18.75x
New Hampshire News 4.00% 13.31x
Maine Cluster 5.82% 12.01x
New England Universities 0.88% 9.39x
Upstate New York Travel Cluster 2.28% 8.81x
Boston Cluster 21.09% 6.05x
Mobile Industry Information 0.14% 5.63x
Vermont Cluster 0.56% 5.39x
Data Centers 0.14% 4.32x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female