Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 621.3 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 621.3 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 19.66% 8.12x
Cape Cod News Readers 10.71% 5.24x
New England Patriots Fans 10.32% 4.69x
Canoeing and Kayaking Enthusiasts 8.36% 3.68x
Summer Festivals and Fairs Visitors 8.16% 3.54x
Boston Bruins Fans 6.66% 3.31x
UConn Huskies Fans 6.07% 3.24x
Vermont Trip Planners 7.34% 3.21x
Christmas Celebration Researchers 8.27% 3.20x
Boston Trip Planners 5.57% 2.72x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 1.74% 16.25x
Ralph Lauren 1.82% 7.23x
Carhartt 0.68% 7.04x
Talbots 4.73% 6.29x
Ann Taylor 2.20% 5.37x
Brooks Brothers 3.09% 5.35x
Dressbarn 4.56% 5.23x
Intermix 0.80% 5.14x
Abercrombie & Fitch 2.98% 4.85x
J. Crew 3.74% 4.82x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 4.43% 18.18x
Online Games 2.91% 17.68x
New Hampshire News 4.04% 12.16x
Maine Cluster 4.25% 10.34x
Vermont Cluster 1.30% 7.04x
Upstate New York Travel Cluster 2.15% 6.67x
Boston Cluster 19.29% 6.11x
New England Universities 1.99% 4.38x
Quebec Job Seeker Cluster 0.02% 3.94x
Upstate New York State Athletics 0.05% 3.65x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female