Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 186.6 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 186.6 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 20.15% 10.09x
School Closings Updates Readers 3.90% 9.61x
Cape Cod News Readers 7.75% 9.02x
Waterfront Vacationers 8.02% 6.05x
Boston Trip Planners 2.71% 5.57x
Modern Art Museum Researchers 2.55% 4.81x
New England Patriots Fans 7.42% 4.69x
Vermont Trip Planners 4.71% 4.62x
Boston Bruins Fans 5.69% 4.61x
UConn Huskies Fans 3.52% 4.59x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 2.37% 12.19x
Charlotte Russe 1.31% 5.44x
Brooks Brothers 3.38% 4.18x
The North Face 1.92% 3.82x
Talbots 5.73% 3.70x
Intermix 0.31% 3.56x
Patagonia 0.65% 3.36x
Ann Taylor 1.63% 3.30x
Ralph Lauren 1.95% 3.30x
J. Crew 5.17% 3.20x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.60% 21.49x
Online Games 1.90% 19.83x
Rhode Island Cluster 4.66% 18.13x
Maine Cluster 5.74% 13.35x
New Hampshire News 3.03% 12.48x
Upstate New York Travel Cluster 1.57% 7.71x
Boston Cluster 18.15% 6.67x
Arabic News 0.16% 5.38x
Vermont Cluster 0.33% 5.31x
Private Aviation 0.22% 4.89x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female