Explore the Cumberland Farms Audience
Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 169 thousand unique devices whose actions qualify for the Cumberland Farms audience.
INTERESTS
The Cumberland Farms audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 22.72% | 10.54x |
| School Closings Updates Readers | 6.01% | 7.35x |
| Cape Cod News Readers | 10.71% | 7.09x |
| New England Patriots Fans | 8.80% | 4.51x |
| UConn Huskies Fans | 6.38% | 4.45x |
| Canoeing and Kayaking Enthusiasts | 9.40% | 4.28x |
| Vermont Trip Planners | 7.17% | 4.09x |
| Boston Bruins Fans | 7.31% | 3.98x |
| Christmas Celebration Researchers | 9.36% | 3.80x |
| Summer Festivals and Fairs Visitors | 9.22% | 3.76x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Curious about what else the Cumberland Farms audience is interested in?
Sign Up
APPAREL RETAILERS
The Cumberland Farms audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.66% | 13.31x |
| Patagonia | 0.27% | 5.32x |
| Ralph Lauren | 0.78% | 5.10x |
| Charlotte Russe | 0.23% | 4.41x |
| Talbots | 1.58% | 4.22x |
| Brooks Brothers | 0.70% | 3.73x |
| J. Crew | 1.39% | 3.65x |
| The North Face | 0.37% | 3.55x |
| Intermix | 0.06% | 3.37x |
| Ann Taylor | 0.33% | 3.20x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Want to find more of the Cumberland Farms audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 5.68% | 18.96x |
| Online Games | 2.84% | 18.75x |
| New Hampshire News | 4.00% | 13.31x |
| Maine Cluster | 5.82% | 12.01x |
| New England Universities | 0.88% | 9.39x |
| Upstate New York Travel Cluster | 2.28% | 8.81x |
| Boston Cluster | 21.09% | 6.05x |
| Mobile Industry Information | 0.14% | 5.63x |
| Vermont Cluster | 0.56% | 5.39x |
| Data Centers | 0.14% | 4.32x |
Composition Percentage:
The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Want to see more of the Content Affinities the Cumberland Farms audience visits?
Sign Up
DEMOGRAPHICS
The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Cumberland Farms audience?
Sign Up