Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 401.6 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 401.6 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 20.93% 11.45x
School Closings Updates Readers 3.48% 9.06x
Cape Cod News Readers 12.35% 8.77x
New England Patriots Fans 10.54% 5.76x
Canoeing and Kayaking Enthusiasts 9.20% 5.32x
Boston Bruins Fans 8.15% 5.28x
Vermont Trip Planners 7.34% 5.15x
Summer Festivals and Fairs Visitors 10.01% 4.83x
UConn Huskies Fans 6.49% 4.60x
Portuguese Food Enthusiasts 6.01% 4.33x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 2.05% 18.44x
Talbots 4.51% 6.90x
Ralph Lauren 1.91% 6.84x
Brooks Brothers 3.43% 6.32x
Abercrombie & Fitch 0.56% 6.04x
Dressbarn 4.20% 5.78x
Patagonia 0.87% 5.56x
Charlotte Russe 1.54% 5.31x
J. Crew 4.03% 5.17x
Free People 1.95% 4.76x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 7.06% 23.28x
Online Games 4.82% 21.99x
Maine Cluster 5.58% 12.85x
New Hampshire News 3.77% 11.20x
New England Universities 1.76% 8.85x
Vermont Cluster 1.24% 8.45x
Upstate New York Travel Cluster 2.96% 7.78x
Boston Cluster 24.80% 6.98x
New England & Ivy League Sports 0.57% 6.38x
Robotics 0.14% 4.87x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female