Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 547.2 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 547.2 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 22.61% 9.07x
Cape Cod News Readers 12.41% 5.30x
New England Patriots Fans 10.10% 4.65x
Canoeing and Kayaking Enthusiasts 9.14% 3.99x
Boston Bruins Fans 8.02% 3.96x
Summer Festivals and Fairs Visitors 8.69% 3.82x
Vermont Trip Planners 8.47% 3.75x
UConn Huskies Fans 6.54% 3.33x
Christmas Celebration Researchers 8.47% 3.32x
Portuguese Food Enthusiasts 5.49% 3.06x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 2.37% 18.02x
Ralph Lauren 2.20% 6.87x
Talbots 5.10% 6.56x
Brooks Brothers 3.86% 6.09x
Dressbarn 5.11% 5.62x
Abercrombie & Fitch 1.72% 5.37x
Patagonia 1.07% 5.09x
Intermix 0.77% 4.91x
J. Crew 4.58% 4.91x
Mens Wearhouse 8.16% 4.80x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 5.13% 19.87x
Online Games 3.32% 18.61x
New Hampshire News 3.54% 11.50x
Maine Cluster 4.23% 10.30x
Vermont Cluster 1.39% 8.59x
Upstate New York Travel Cluster 2.64% 8.53x
Boston Cluster 19.14% 5.99x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 5.59x
New England Universities 1.64% 4.85x
Fire Fighting 0.22% 4.55x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female