Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 235.1 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 235.1 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is New England Patriots Fans.

Interest Composition Index
New England Patriots Fans 6.22% 5.34x
UConn Huskies Fans 4.13% 4.58x
Canoeing and Kayaking Enthusiasts 5.92% 4.56x
Summer Festivals and Fairs Visitors 6.14% 4.44x
Boston Trip Planners 3.48% 3.85x
Vermont Trip Planners 4.66% 3.65x
Boston Bruins Fans 3.64% 3.50x
Boston Red Sox Fans 2.71% 3.09x
Portuguese Food Enthusiasts 3.15% 3.04x
Christmas Celebration Researchers 8.40% 3.01x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 1.23% 20.25x
Ralph Lauren 0.92% 8.92x
Uniqlo 1.19% 7.71x
Express Outlets 0.42% 7.68x
Abercrombie & Fitch 3.05% 7.33x
Talbots 4.21% 6.80x
Intermix 0.66% 6.54x
Express 2.22% 6.54x
J. Crew 3.12% 6.32x
Coach 4.84% 6.23x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Online Games.

Content Affinity Composition Index
Online Games 2.10% 20.63x
Rhode Island Cluster 3.14% 18.92x
New Hampshire News 2.59% 12.59x
Maine Cluster 3.28% 12.16x
Boston Cluster 13.47% 7.28x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.16% 6.72x
Upstate New York Travel Cluster 1.48% 6.49x
New England Universities 2.51% 6.13x
Vermont Cluster 0.89% 5.99x
Brazil & Portugal News 0.22% 4.75x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female