Dstillery Audiences

CUMBERLAND FARMS

Audience Size: 130.9 Thousand Devices

Explore the Cumberland Farms Audience

Below you'll find more information about the Cumberland Farms audience, broken down in different categories based on their digital and physical behaviors. These are 130.9 thousand unique devices whose actions qualify for the Cumberland Farms audience.

Dstillery Crafted Audiences

INTERESTS

The Cumberland Farms audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Cumberland Farms audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 20.00% 10.23x
School Closings Updates Readers 6.50% 8.63x
Cape Cod News Readers 9.75% 6.72x
New England Patriots Fans 9.17% 5.17x
Canoeing and Kayaking Enthusiasts 8.60% 4.55x
Boston Bruins Fans 7.01% 4.49x
Summer Festivals and Fairs Visitors 9.43% 4.34x
Vermont Trip Planners 6.43% 4.23x
UConn Huskies Fans 5.35% 4.14x
Boston Trip Planners 4.39% 3.89x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Interest attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Cumberland Farms audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Cumberland Farms audience is LL Bean.

Location Composition Index
LL Bean 1.61% 22.24x
Ralph Lauren 1.57% 7.04x
Patagonia 0.44% 6.87x
Talbots 3.32% 6.24x
Brooks Brothers 1.58% 5.98x
Saint Laurent Paris 0.13% 5.57x
Charlotte Russe 0.37% 5.10x
J. Crew 2.51% 4.98x
The North Face 0.65% 4.84x
Dressbarn 3.32% 4.62x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Location attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Cumberland Farms audience is Online Games.

Content Affinity Composition Index
Online Games 3.06% 19.93x
Rhode Island Cluster 4.59% 15.79x
New Hampshire News 4.84% 15.62x
Maine Cluster 5.73% 12.75x
Vermont Cluster 1.02% 9.04x
Upstate New York Travel Cluster 2.36% 8.63x
New England Universities 0.57% 6.99x
Boston Cluster 18.28% 5.98x
Motorcycle Racing Researchers 0.19% 4.56x
Caribbean Vacation 0.25% 4.42x
Composition Percentage: The overlap percentage between the Cumberland Farms audience and the Content Affinity attribute.
Index: A comparison of the Cumberland Farms audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Cumberland Farms audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female