Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 237.7 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 5.55% | 2.40x |
| New York City Events Researchers | 5.10% | 2.36x |
| Online Grocery Shoppers | 5.55% | 2.33x |
| United Arab Emirates Trip Planners | 4.59% | 2.23x |
| Travel Reward Points Enthusiasts | 4.70% | 2.08x |
| Yale University Fans | 4.36% | 1.99x |
| Mens Business Clothes Shoppers | 4.13% | 1.99x |
| Luxury Boutique Hotel Researchers | 4.87% | 1.98x |
| Readers of Colombian Content | 3.68% | 1.96x |
| New York Trip Planners | 4.42% | 1.95x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.89% | 36.28x |
| Supreme | 0.73% | 32.64x |
| Topshop | 2.34% | 28.36x |
| Calvin Klein | 2.25% | 25.37x |
| Intermix | 3.96% | 24.61x |
| Columbia | 5.48% | 20.90x |
| Zara | 10.50% | 20.80x |
| Club Monaco | 4.70% | 19.62x |
| Saint Laurent Paris | 3.39% | 19.48x |
| Bonobos | 5.48% | 18.95x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 0.17% | 4.99x |
| Spanish Lifestyle & Health | 0.23% | 4.18x |
| Korea Cluster | 0.28% | 4.15x |
| Website Launchers | 0.28% | 4.02x |
| Cuba & Mexico Media | 0.13% | 3.94x |
| Christian Music | 0.23% | 3.94x |
| Weather Information | 0.28% | 3.84x |
| New York City Real Estate Research Cluster | 1.47% | 3.74x |
| Southern California Cluster | 0.11% | 3.67x |
| New York City Education & News Cluster | 1.25% | 3.65x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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