Dstillery Audiences

CURIO COLLECTION

Audience Size: 135.9 Thousand Devices

Explore the Curio Collection Audience

Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 135.9 thousand unique devices whose actions qualify for the Curio Collection audience.

Dstillery Crafted Audiences

INTERESTS

The Curio Collection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Curio Collection audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 4.77% 5.44x
Vermont Trip Planners 3.83% 3.23x
Summer Festivals and Fairs Visitors 4.19% 3.16x
Boston Trip Planners 2.64% 3.13x
New England Patriots Fans 3.78% 3.10x
Canoeing and Kayaking Enthusiasts 3.13% 2.59x
Boston Bruins Fans 2.62% 2.56x
Yale University Fans 2.98% 2.51x
Boston Red Sox Fans 2.15% 2.37x
Lacrosse Enthusiasts 2.69% 1.96x
Composition Percentage: The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Curio Collection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Curio Collection audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.43% 12.75x
Uniqlo 0.94% 12.07x
Ralph Lauren 0.74% 11.22x
Intermix 0.55% 10.46x
Zara 1.52% 9.27x
American Apparel 1.54% 9.08x
Express 1.68% 9.04x
Club Monaco 0.82% 9.02x
Calvin Klein 0.63% 8.95x
Banana Republic 4.04% 8.79x
Composition Percentage: The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Curio Collection audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 2.10% 14.38x
Vermont Cluster 1.03% 7.14x
Connecticut News 6.31% 6.80x
New England & Ivy League Sports 0.85% 4.28x
New England Universities 1.52% 4.04x
Boston Cluster 6.83% 3.97x
Minnesota Community Business Cluster 1.07% 3.94x
New Hampshire News 0.56% 2.73x
Beer, Wine & Alcohol 0.43% 2.64x
European Museums, Restaurants & Events 0.38% 2.50x
Composition Percentage: The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Curio Collection audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male