Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 155 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.41% | 6.91x |
| Ballet Enthusiasts | 7.23% | 5.92x |
| New York City Events Researchers | 5.42% | 4.82x |
| Online Grocery Shoppers | 6.02% | 4.29x |
| Real Estate Decision Makers | 6.02% | 4.15x |
| Swimming Enthusiasts | 5.42% | 3.97x |
| Mens Business Clothes Shoppers | 4.82% | 3.83x |
| Venture Capitalists | 4.82% | 3.80x |
| Compact Pickup Auto Intenders | 3.61% | 3.78x |
| Commercial Architects and Designers | 4.82% | 3.66x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.81% | 49.07x |
| Supreme | 0.67% | 39.04x |
| Topshop | 1.77% | 34.35x |
| Intermix | 3.07% | 29.08x |
| Calvin Klein | 1.85% | 27.67x |
| Columbia | 4.57% | 25.74x |
| Zara | 9.32% | 24.03x |
| Saint Laurent Paris | 2.72% | 21.63x |
| Uniqlo | 5.34% | 21.60x |
| Club Monaco | 3.82% | 21.11x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 6.02% | 8.41x |
| Hudson Valley New York Media | 2.41% | 6.05x |
| Construction Apparel | 0.28% | 4.96x |
| US Cycling | 1.81% | 4.46x |
| Build Your Own Computer Enthusiasts | 4.82% | 4.30x |
| Pacific Northwest Sports & News Cluster | 1.81% | 4.20x |
| Startup Investment | 0.73% | 4.04x |
| K-12 Teacher Resources | 1.81% | 3.80x |
| Feminism | 0.19% | 3.66x |
| Texas News Cluster | 2.41% | 3.60x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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