Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 65 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 1.81% | 4.92x |
| Office Reopening Researchers | 3.19% | 3.95x |
| Amazon Prime Movie Subscribers | 4.00% | 3.86x |
| SMB Commercial Insurance Researchers | 5.32% | 3.50x |
| Harvard University Fans | 4.55% | 3.42x |
| Preppy Clothing Shoppers | 5.32% | 3.26x |
| Aspen Skiers and Snowboarders | 6.38% | 3.23x |
| Brooklyn Nets Fans | 5.32% | 3.18x |
| Shared Work Space Researchers | 4.26% | 3.11x |
| Football Enthusiasts | 7.45% | 2.98x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.45% | 44.50x |
| Everlane | 0.41% | 42.92x |
| Topshop | 0.92% | 36.70x |
| Columbia | 3.27% | 30.45x |
| Calvin Klein | 1.24% | 29.86x |
| Intermix | 1.77% | 27.30x |
| Zara | 6.44% | 25.38x |
| Uniqlo | 3.46% | 23.04x |
| Saint Laurent Paris | 1.64% | 21.64x |
| American Apparel | 6.44% | 21.42x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is Construction Apparel.
| Content Affinity | Composition | Index |
| Construction Apparel | 0.28% | 4.96x |
| San Francisco Bay Area Cluster | 4.26% | 4.44x |
| Startup Investment | 0.73% | 4.04x |
| Math Reference | 2.13% | 3.97x |
| Hockey | 2.38% | 3.95x |
| Routers, Switches & Networking | 2.13% | 3.80x |
| Mommy Bloggers | 2.13% | 3.73x |
| Feminism | 0.19% | 3.66x |
| Art News & Products | 0.19% | 3.55x |
| European Museums, Restaurants & Events | 0.29% | 3.49x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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