Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 18.5 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is Food Delivery Service Users.
| Interest | Composition | Index |
| Food Delivery Service Users | 2.53% | 4.20x |
| Executive Travelers | 4.43% | 4.01x |
| Federal Employee Benefits Researchers | 5.70% | 3.85x |
| Retired Government Employees | 5.70% | 3.75x |
| Costco Deal Blog Readers | 5.06% | 3.75x |
| Rapid City Trip Planners | 6.33% | 3.62x |
| Mature Parents | 4.43% | 3.59x |
| Health Insurance Researchers | 5.70% | 3.59x |
| Online Education Resource Researchers | 6.33% | 3.54x |
| Retired Assisted Living Shoppers | 4.43% | 3.40x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.54% | 18.96x |
| American Apparel | 1.27% | 11.21x |
| Zara | 1.09% | 10.17x |
| Uniqlo | 0.54% | 9.04x |
| Hugo Boss | 1.54% | 9.01x |
| Urban Outfitters | 1.90% | 8.76x |
| Anthropologie | 2.54% | 8.73x |
| Free People | 1.36% | 8.14x |
| Lululemon | 2.08% | 7.33x |
| Armani | 0.72% | 7.16x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 3.16% | 7.83x |
| Hometown Livability | 1.90% | 5.80x |
| Theme Park Tourism | 1.90% | 3.80x |
| Colorado Cluster | 2.53% | 3.75x |
| Feminism | 0.19% | 3.66x |
| Knitting & Crochet | 1.27% | 3.52x |
| Hawaii News | 1.27% | 3.52x |
| European Museums, Restaurants & Events | 0.29% | 3.49x |
| Math Reference | 1.90% | 3.21x |
| Computers & Accessories | 2.53% | 3.21x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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