Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 5.05% | 5.78x |
| New York City Events Researchers | 8.08% | 5.68x |
| Harvard University Fans | 8.08% | 4.86x |
| Los Angeles Activities Researchers | 8.08% | 4.68x |
| Life Insurance Researchers | 9.09% | 4.45x |
| Ballet Enthusiasts | 7.07% | 4.43x |
| New York Trip Planners | 8.08% | 4.38x |
| Commercial Architects and Designers | 7.07% | 4.14x |
| Rome Trip Planners | 8.08% | 4.13x |
| Rideshare App Users | 5.05% | 4.08x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 6.31% | 34.27x |
| Bonobos | 1.60% | 30.44x |
| Zara | 2.16% | 28.40x |
| Armani | 1.52% | 25.73x |
| American Apparel | 2.64% | 24.15x |
| Columbia | 1.76% | 22.79x |
| Patagonia | 0.96% | 17.53x |
| Hugo Boss | 1.84% | 16.34x |
| Ann Taylor | 1.20% | 14.65x |
| Free People | 1.84% | 14.23x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 3.03% | 5.96x |
| India Bollywood, Weddings & Gossip | 3.03% | 4.75x |
| Movie Reviews | 6.12% | 4.60x |
| Canadian Homes | 5.05% | 4.46x |
| Live Music | 3.03% | 4.41x |
| Vegetarian Diet | 4.04% | 4.31x |
| Startup Investment | 0.73% | 4.04x |
| Baby Names | 3.03% | 3.91x |
| Fashion Cluster | 2.02% | 3.72x |
| US Cycling | 3.06% | 3.66x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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