Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 40 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 2.71% | 3.80x |
| Women’s Lifestyle Blogs Researchers | 0.78% | 3.76x |
| Home Buyers | 2.33% | 3.69x |
| Southeastern Voters | 12.40% | 3.47x |
| Wireless Headphone Researchers | 1.13% | 3.31x |
| Country Home Decorators | 1.20% | 3.01x |
| Auburn Tigers Fans | 8.00% | 2.99x |
| Italian Food Enthusiasts | 1.17% | 2.97x |
| Alabama Trip Planners | 14.80% | 2.89x |
| Mountain Biking Enthusiasts | 1.20% | 2.86x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.28% | 14.31x |
| Armani | 1.09% | 12.84x |
| Zara | 1.13% | 11.35x |
| Free People | 1.04% | 11.15x |
| Hugo Boss | 1.02% | 8.57x |
| Uniqlo | 0.42% | 8.56x |
| Tommy Bahama | 0.97% | 8.00x |
| Bonobos | 0.39% | 7.64x |
| American Apparel | 1.23% | 7.60x |
| Madewell | 0.90% | 7.52x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 15.60% | 9.11x |
| Fantasy Name Generators | 1.20% | 4.31x |
| Wine, Liquor & Mixology | 0.65% | 4.29x |
| Spain News - Madrid & Seville | 0.80% | 3.99x |
| South Dakota Cluster | 0.80% | 3.99x |
| Northern California Cluster | 0.78% | 3.79x |
| Collectibles - Toys & Collectibles | 1.83% | 3.68x |
| Hockey | 0.80% | 3.58x |
| European Museums, Restaurants & Events | 0.29% | 3.49x |
| Crossword & Puzzle Players | 0.32% | 3.44x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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