Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 257.4 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.13% | 2.38x |
| Executive Travelers | 0.02% | 2.30x |
| New York City Events Researchers | 5.11% | 1.92x |
| Family Adventures Travelers | 0.04% | 1.91x |
| Venture Capitalists | 4.60% | 1.86x |
| Ballet Enthusiasts | 4.90% | 1.84x |
| Online Grocery Shoppers | 5.32% | 1.82x |
| New Years Eve Party Ticket Purchasers | 5.19% | 1.80x |
| Podcast Listeners | 4.06% | 1.74x |
| Shared Work Space Researchers | 4.98% | 1.74x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.55% | 27.10x |
| Topshop | 1.68% | 23.30x |
| Supreme | 0.64% | 22.73x |
| Calvin Klein | 1.79% | 20.00x |
| Intermix | 3.09% | 19.83x |
| Columbia | 5.15% | 19.76x |
| Zara | 7.69% | 18.42x |
| Bonobos | 4.27% | 16.91x |
| Club Monaco | 3.37% | 16.62x |
| Armani | 9.21% | 16.51x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.03% | 34.49x |
| Home Décor, Furniture, & Decorating | 0.04% | 26.04x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 21.44x |
| Decoration & Fabric | 0.04% | 18.55x |
| Parenting & Nutrition | 0.04% | 16.31x |
| Fashion & Cosmetics | 0.03% | 13.42x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 13.37x |
| Local & Travel England - North Midlands | 0.04% | 13.13x |
| England Tourism | 0.03% | 11.91x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.10% | 11.41x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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