Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 251.4 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 6.01% | 2.79x |
| New York City Events Researchers | 4.74% | 2.63x |
| Ballet Enthusiasts | 4.95% | 2.56x |
| SEO Specialists | 4.31% | 2.50x |
| E-cycling Enthusiasts | 5.23% | 2.48x |
| Investment Banking Professionals | 4.03% | 2.44x |
| Venture Capitalists | 4.24% | 2.43x |
| Enterprise Field Services Researchers | 3.75% | 2.35x |
| Shared Work Space Researchers | 3.68% | 2.30x |
| Business Communication Product Researchers | 3.89% | 2.28x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.76% | 31.22x |
| Supreme | 0.67% | 29.48x |
| Topshop | 2.19% | 25.47x |
| Calvin Klein | 2.07% | 24.38x |
| Intermix | 3.77% | 23.04x |
| Zara | 9.56% | 20.10x |
| Columbia | 5.36% | 19.50x |
| Saint Laurent Paris | 3.06% | 18.60x |
| Club Monaco | 4.46% | 18.20x |
| Bonobos | 5.34% | 18.19x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.57% | 6.23x |
| European Museums, Restaurants & Events | 0.57% | 5.43x |
| Film Production | 0.42% | 4.86x |
| Minnesota Community Business Cluster | 1.56% | 4.79x |
| Cuba & Mexico Media | 0.13% | 3.94x |
| New York City Education & News Cluster | 1.34% | 3.92x |
| Retail Industry News | 0.21% | 3.89x |
| Job Interview Process | 0.21% | 3.86x |
| Quebec Vacations | 0.26% | 3.81x |
| NYC Tourist Attractions | 1.91% | 3.81x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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