Explore the Curio Collection Audience
Below you'll find more information about the Curio Collection audience, broken down in different categories based on their digital and physical behaviors. These are 135.9 thousand unique devices whose actions qualify for the Curio Collection audience.
INTERESTS
The Curio Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Curio Collection audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 4.77% | 5.44x |
| Vermont Trip Planners | 3.83% | 3.23x |
| Summer Festivals and Fairs Visitors | 4.19% | 3.16x |
| Boston Trip Planners | 2.64% | 3.13x |
| New England Patriots Fans | 3.78% | 3.10x |
| Canoeing and Kayaking Enthusiasts | 3.13% | 2.59x |
| Boston Bruins Fans | 2.62% | 2.56x |
| Yale University Fans | 2.98% | 2.51x |
| Boston Red Sox Fans | 2.15% | 2.37x |
| Lacrosse Enthusiasts | 2.69% | 1.96x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Interest attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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APPAREL RETAILERS
The Curio Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Curio Collection audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.43% | 12.75x |
| Uniqlo | 0.94% | 12.07x |
| Ralph Lauren | 0.74% | 11.22x |
| Intermix | 0.55% | 10.46x |
| Zara | 1.52% | 9.27x |
| American Apparel | 1.54% | 9.08x |
| Express | 1.68% | 9.04x |
| Club Monaco | 0.82% | 9.02x |
| Calvin Klein | 0.63% | 8.95x |
| Banana Republic | 4.04% | 8.79x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Location attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Curio Collection audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 2.10% | 14.38x |
| Vermont Cluster | 1.03% | 7.14x |
| Connecticut News | 6.31% | 6.80x |
| New England & Ivy League Sports | 0.85% | 4.28x |
| New England Universities | 1.52% | 4.04x |
| Boston Cluster | 6.83% | 3.97x |
| Minnesota Community Business Cluster | 1.07% | 3.94x |
| New Hampshire News | 0.56% | 2.73x |
| Beer, Wine & Alcohol | 0.43% | 2.64x |
| European Museums, Restaurants & Events | 0.38% | 2.50x |
Composition Percentage:
The overlap percentage between the Curio Collection audience and the Content Affinity attribute.
Index: A comparison of the Curio Collection audience to the internet population.
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DEMOGRAPHICS
The Curio Collection audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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