Dstillery Audiences

DSW

Audience Size: 848.3 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 848.3 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 2.61x
Ballet Enthusiasts 4.27% 1.83x
New York City Events Researchers 3.97% 1.82x
Online Grocery Shoppers 4.36% 1.82x
New York Trip Planners 3.86% 1.69x
Real Estate Decision Makers 3.85% 1.64x
Restaurant Menu Researchers 3.28% 1.63x
Broadway Fans 3.36% 1.62x
Retail Job Seekers 3.95% 1.60x
Readers of Puerto Rican Content 3.14% 1.52x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Everlane.

Location Composition Index
Everlane 0.48% 19.39x
Supreme 0.42% 18.74x
Uniqlo 5.96% 17.65x
Topshop 1.45% 17.62x
Calvin Klein 1.39% 15.61x
American Apparel 8.81% 15.19x
Joe's Jeans 0.72% 14.92x
Armani 6.57% 13.56x
Club Monaco 3.19% 13.31x
Hugo Boss 9.81% 13.21x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.03% 3.89x
New York City Education & News Cluster 1.30% 3.70x
Russia Cluster 0.12% 3.49x
NYC Tourist Attractions 1.77% 3.36x
Upstate New York State Athletics 0.04% 3.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.20x
Cigars 0.05% 3.17x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.06x
Canada Tax and Finance Research Cluster 0.04% 3.03x
Credit Unions & Consumer Protection 0.03% 2.98x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male