Dstillery Audiences

DSW

Audience Size: 228.8 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 228.8 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Modern Art Museum Researchers.

Interest Composition Index
Modern Art Museum Researchers 1.94% 2.15x
Telemedicine Content Readers 0.87% 2.10x
Getaways Researchers 1.54% 2.08x
Job Seekers 1.21% 2.04x
School Closings Updates Readers 1.21% 1.95x
Retail Job Seekers 3.15% 1.84x
E-cycling Enthusiasts 3.08% 1.83x
Cape Cod News Readers 2.21% 1.83x
Discount Womens Shoes Shoppers 1.74% 1.81x
Golden Retriever Content Readers 1.54% 1.78x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.06% 11.92x
Everlane 0.04% 10.94x
Club Monaco 0.84% 10.44x
Uniqlo 1.09% 10.14x
Old Navy 21.97% 9.94x
Johnston and Murphy 0.04% 8.93x
American Apparel 2.06% 8.48x
Ann Taylor 1.75% 7.67x
Forever 21 6.57% 7.66x
LOFT 9.28% 7.63x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is School Curriculum.

Content Affinity Composition Index
School Curriculum 0.20% 4.76x
China Cluster 0.27% 4.56x
RPG Games 0.21% 4.28x
Power Tools 0.13% 3.89x
Pet Forums 0.21% 3.70x
Maps & Navigation 0.13% 3.56x
Teen Hair 0.13% 3.53x
Parenting Blogs 0.27% 3.38x
Travel, Food, Fashion & Fitness 0.20% 3.21x
Conservatives & Conspiracies 0.27% 3.12x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female