Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 367.3 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 3.10% | 2.26x |
| Last Minute Travelers | 2.87% | 1.98x |
| Womens Fashion Brands Shoppers | 3.64% | 1.87x |
| Quarantine Planners | 1.23% | 1.77x |
| Trendy Shoe Shoppers | 1.65% | 1.74x |
| Verizon Wireless Customers | 0.08% | 1.71x |
| New York Trip Planners | 2.64% | 1.71x |
| Caribbean Destination Reopening Researchers | 1.65% | 1.69x |
| Northeastern Voters | 2.64% | 1.68x |
| Womens Subscription Box Shoppers | 2.95% | 1.63x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 20.68% | 6.12x |
| Supreme | 0.02% | 6.04x |
| Levi Strauss | 0.05% | 6.04x |
| Club Monaco | 0.72% | 5.95x |
| Uniqlo | 0.94% | 5.75x |
| Urban Outfitters | 3.56% | 5.29x |
| American Apparel | 1.84% | 5.23x |
| Ann Taylor | 1.68% | 5.18x |
| Calvin Klein | 0.24% | 5.12x |
| Charlotte Russe | 0.72% | 4.65x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.15% | 7.46x |
| Furniture & Home Improvement | 0.15% | 4.99x |
| Pakistan Cluster | 0.23% | 4.75x |
| Vietnam Cluster | 0.08% | 3.96x |
| Data Centers | 0.11% | 3.74x |
| Child Development | 0.11% | 3.70x |
| Online Ticket Buyers | 0.27% | 3.62x |
| Diet & Weight Loss | 0.18% | 3.48x |
| Florida College Athletics | 0.15% | 3.00x |
| Broadway Information | 0.46% | 2.96x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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