Dstillery Audiences

DSW

Audience Size: 629.2 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 629.2 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.15% 4.43x
School Closings Updates Readers 0.15% 3.05x
Social Distancing Content Readers 0.10% 2.78x
Verizon Wireless Customers 0.20% 2.12x
New York City Events Researchers 3.53% 2.10x
Northeastern Voters 3.33% 1.74x
Pre-Measured Grocery Shoppers 3.58% 1.70x
Women's Fitness Enthusiasts 2.88% 1.65x
New York Knicks Fans 3.53% 1.64x
Women's Fashion Magazine Readers 3.03% 1.64x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Everlane.

Location Composition Index
Everlane 0.42% 25.29x
Uniqlo 5.56% 22.22x
Supreme 0.35% 20.09x
Topshop 1.00% 18.91x
American Apparel 7.65% 16.57x
Joe's Jeans 0.49% 16.11x
Calvin Klein 1.10% 16.10x
Old Navy 26.29% 15.17x
H&M 15.23% 15.03x
Forever 21 13.01% 14.84x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.20% 6.80x
Local & Travel England - East Midlands 0.15% 5.56x
Dermatology 0.30% 4.24x
Beauty & Cosmetics 0.35% 4.14x
Hudson Valley New York Media 1.87% 4.02x
Human Resources & Employee Management 0.10% 3.96x
Engineering 0.25% 3.53x
College Greek Life 0.10% 3.25x
Pool Cleaning 0.15% 3.22x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.94x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male