Dstillery Audiences

DSW

Audience Size: 772.5 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 772.5 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.24% 2.29x
Ballet Enthusiasts 4.10% 2.05x
Broadway Fans 3.26% 1.90x
New York Trip Planners 3.61% 1.87x
New York Rangers Fans 3.59% 1.85x
Restaurant Menu Researchers 3.17% 1.84x
New York Yankees Fans 3.43% 1.81x
Major Airline Customers 3.46% 1.80x
Stay-at-Home Parents 3.86% 1.78x
Real Estate Decision Makers 3.05% 1.77x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Everlane.

Location Composition Index
Everlane 0.47% 21.51x
Supreme 0.42% 19.95x
Uniqlo 5.92% 19.54x
Topshop 1.25% 17.72x
American Apparel 8.39% 15.81x
Calvin Klein 1.26% 15.34x
Joe's Jeans 0.60% 14.58x
Old Navy 26.99% 13.80x
Intermix 1.86% 13.72x
Forever 21 13.61% 13.71x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.07% 5.05x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 4.33x
Arabic News 0.18% 3.89x
Serbia & Albania Cluster 0.11% 3.64x
Russia Cluster 0.09% 3.43x
New York City Education & News Cluster 1.11% 3.32x
European Museums, Restaurants & Events 0.31% 3.20x
Poland Cluster 0.16% 3.16x
Cigars 0.05% 3.10x
Local & Travel England - East Midlands 0.07% 3.09x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male