Dstillery Audiences

DSW

Audience Size: 148 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 148 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.35% 3.46x
School Closings Updates Readers 2.00% 2.33x
Global Destinations Reopening Researchers 2.82% 2.28x
Disney Vacation Planners 4.24% 2.00x
Retail Job Seekers 4.00% 1.99x
Mid-Range Grocery Shoppers 4.12% 1.99x
Northeastern Voters 4.12% 1.98x
Electronics Shoppers 4.47% 1.97x
iPhone Users 3.65% 1.96x
Online Grammar Tool Users 2.35% 1.93x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Old Navy.

Location Composition Index
Old Navy 20.78% 24.52x
Uniqlo 0.77% 19.13x
Calvin Klein 0.25% 17.91x
American Apparel 1.29% 15.88x
Club Monaco 0.45% 14.75x
Urban Outfitters 2.25% 14.58x
Intermix 0.18% 14.41x
Lane Bryant 5.62% 12.62x
Forever 21 3.68% 11.79x
American Eagle Outfitters 5.46% 10.73x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 1.18% 5.90x
Assorted Topics (Viral Media, Paid Traffic) 0.47% 4.11x
Tennis, Golf & Boxing 0.24% 3.80x
Hudson Valley New York Media 1.29% 3.66x
NYC Tourist Attractions 0.35% 3.62x
Diet & Weight Loss 0.18% 3.48x
Gossip & Entertainment 0.47% 3.36x
New York City Real Estate Research Cluster 0.94% 3.34x
New York City Education & News Cluster 0.35% 3.16x
New York City Family & Activity Cluster 2.47% 2.98x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male