Dstillery Audiences

DSW

Audience Size: 102.8 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 102.8 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Arthritis Sufferers.

Interest Composition Index
Arthritis Sufferers 2.79% 1.88x
Home Kitchen Chefs 2.34% 1.83x
Home Coffee Makers 2.52% 1.80x
Home-Made Face Mask Researchers 1.62% 1.79x
Hardware Shoppers 2.16% 1.76x
Apartment Furniture Shoppers 2.16% 1.75x
Luxury Kitchen Goods Shoppers 3.24% 1.75x
IT News Readers 4.14% 1.74x
New York City Events Researchers 1.89% 1.73x
Shared Work Space Researchers 3.33% 1.71x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.

Location Composition Index
Uniqlo 1.28% 23.50x
Levi Strauss 0.08% 18.12x
Old Navy 22.91% 15.89x
Topshop 0.09% 14.95x
Calvin Klein 0.26% 14.78x
Joe's Jeans 0.10% 14.19x
Club Monaco 0.61% 13.15x
Forever 21 5.66% 12.00x
Urban Outfitters 2.76% 11.92x
American Apparel 1.52% 11.69x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 0.27% 4.00x
Home Remodeling 0.18% 3.92x
New Jersey Travel Location Cluster 0.63% 3.78x
Beer, Wine & Alcohol 0.27% 3.65x
Lawns & Pest Control 0.18% 3.63x
Assorted Topics (Power Trains, Drones, Web Design) 0.18% 3.56x
Parenting Blogs 0.18% 3.51x
Diet & Weight Loss 0.18% 3.48x
Home Furnishings 0.27% 3.35x
New England Universities 0.27% 3.30x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male