Dstillery Audiences

DSW

Audience Size: 333.5 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 333.5 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 4.16% 2.00x
New York City Events Researchers 3.43% 1.99x
Real Estate Decision Makers 3.74% 1.88x
Ballet Enthusiasts 3.38% 1.85x
New York Trip Planners 3.58% 1.83x
Restaurant Menu Researchers 2.71% 1.74x
Burger Enthusiast 0.23% 1.67x
Preppy Clothing Shoppers 3.25% 1.64x
Stay-at-Home Parents 3.49% 1.63x
Pre-Measured Grocery Shoppers 3.36% 1.63x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Everlane.

Location Composition Index
Everlane 0.40% 17.72x
Topshop 1.48% 16.77x
Uniqlo 4.93% 16.30x
Calvin Klein 1.32% 15.67x
Supreme 0.39% 15.60x
Hugo Boss 9.72% 14.42x
American Apparel 8.42% 14.13x
Anthropologie 3.10% 13.87x
Joe's Jeans 0.73% 13.73x
Old Navy 24.78% 13.47x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.05% 4.84x
Franco-African Cluster 0.05% 4.59x
Instagram Management 0.06% 3.65x
French News & Gossip Cluster 0.10% 3.56x
France Online Music & Quiz Content Cluster 0.05% 3.28x
Germany Cluster 0.04% 3.26x
Consumer Rewards 0.04% 3.10x
Canadian Universities 0.02% 3.07x
New York City Education & News Cluster 1.02% 3.07x
New York City Real Estate Research Cluster 1.21% 2.98x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male