Dstillery Audiences

DSW

Audience Size: 367.3 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 367.3 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 3.10% 2.26x
Last Minute Travelers 2.87% 1.98x
Womens Fashion Brands Shoppers 3.64% 1.87x
Quarantine Planners 1.23% 1.77x
Trendy Shoe Shoppers 1.65% 1.74x
Verizon Wireless Customers 0.08% 1.71x
New York Trip Planners 2.64% 1.71x
Caribbean Destination Reopening Researchers 1.65% 1.69x
Northeastern Voters 2.64% 1.68x
Womens Subscription Box Shoppers 2.95% 1.63x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Old Navy.

Location Composition Index
Old Navy 20.68% 6.12x
Supreme 0.02% 6.04x
Levi Strauss 0.05% 6.04x
Club Monaco 0.72% 5.95x
Uniqlo 0.94% 5.75x
Urban Outfitters 3.56% 5.29x
American Apparel 1.84% 5.23x
Ann Taylor 1.68% 5.18x
Calvin Klein 0.24% 5.12x
Charlotte Russe 0.72% 4.65x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.15% 7.46x
Furniture & Home Improvement 0.15% 4.99x
Pakistan Cluster 0.23% 4.75x
Vietnam Cluster 0.08% 3.96x
Data Centers 0.11% 3.74x
Child Development 0.11% 3.70x
Online Ticket Buyers 0.27% 3.62x
Diet & Weight Loss 0.18% 3.48x
Florida College Athletics 0.15% 3.00x
Broadway Information 0.46% 2.96x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female