Dstillery Audiences

DSW

Audience Size: 688 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 688 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 18.89x
Getting Off the Grid Travelers 0.01% 14.26x
Family Adventures Travelers 0.01% 11.11x
Essential Oils Enthusiasts 0.01% 3.06x
Readers of Dominican Republic Content 2.83% 1.60x
Readers of Puerto Rican Content 3.30% 1.58x
Readers of Caribbean Content 3.08% 1.55x
Readers of Colombian Content 2.65% 1.49x
Readers of Nicaraguan Content 2.65% 1.49x
Colombia Trip Planners 3.05% 1.48x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Topshop.

Location Composition Index
Topshop 1.13% 15.66x
Everlane 0.31% 15.13x
Calvin Klein 1.31% 14.71x
Hugo Boss 8.39% 14.13x
Uniqlo 3.71% 14.09x
H&M 15.25% 13.94x
Old Navy 22.09% 13.91x
American Apparel 7.70% 13.05x
Zara 5.13% 12.30x
Intermix 1.89% 12.12x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.04% 63.56x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 37.79x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 20.59x
Watches & Jewelry 0.02% 17.90x
Canada News 0.01% 15.20x
Washington D.C. Hotels 0.01% 13.71x
Handyman Tools 0.01% 11.32x
Home Décor, Furniture, & Decorating 0.01% 9.59x
Decoration & Fabric 0.01% 6.90x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.30x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male