Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 127.1 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.90% | 2.26x |
| Thai Food Enthusiasts | 3.64% | 2.09x |
| Hard Seltzer Aficionados Researchers | 2.34% | 2.05x |
| Restaurant Menu Researchers | 3.46% | 2.03x |
| New York Trip Planners | 3.36% | 1.97x |
| Telemedicine Content Readers | 1.59% | 1.97x |
| Jazz Music Fans | 3.64% | 1.96x |
| Apple Fans | 3.46% | 1.92x |
| Elite Cycling Gear Shoppers | 3.27% | 1.91x |
| Online Grocery Shoppers | 3.27% | 1.89x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.14% | 35.10x |
| Old Navy | 20.60% | 19.22x |
| Forever 21 | 4.32% | 13.70x |
| Armani | 0.77% | 13.45x |
| Intermix | 0.24% | 12.75x |
| H&M | 4.20% | 12.70x |
| Club Monaco | 0.32% | 12.05x |
| LOFT | 5.62% | 11.65x |
| American Apparel | 1.27% | 11.60x |
| Levi Strauss | 0.05% | 11.39x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Internet Service Provider Sites.
| Content Affinity | Composition | Index |
| Internet Service Provider Sites | 0.25% | 5.00x |
| Beauty & Cosmetics | 0.28% | 4.55x |
| Vaping | 0.25% | 4.04x |
| Pre-Built Home Researchers | 0.19% | 3.99x |
| US Soccer | 0.19% | 3.88x |
| New Jersey Travel Location Cluster | 1.12% | 3.56x |
| Machines & Industrial Supplies | 0.19% | 3.54x |
| Engineering | 0.19% | 3.49x |
| Natural & Healthy Living Researchers | 0.16% | 3.47x |
| China Cluster | 0.19% | 3.43x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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