Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 333.5 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.16% | 2.00x |
| New York City Events Researchers | 3.43% | 1.99x |
| Real Estate Decision Makers | 3.74% | 1.88x |
| Ballet Enthusiasts | 3.38% | 1.85x |
| New York Trip Planners | 3.58% | 1.83x |
| Restaurant Menu Researchers | 2.71% | 1.74x |
| Burger Enthusiast | 0.23% | 1.67x |
| Preppy Clothing Shoppers | 3.25% | 1.64x |
| Stay-at-Home Parents | 3.49% | 1.63x |
| Pre-Measured Grocery Shoppers | 3.36% | 1.63x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.40% | 17.72x |
| Topshop | 1.48% | 16.77x |
| Uniqlo | 4.93% | 16.30x |
| Calvin Klein | 1.32% | 15.67x |
| Supreme | 0.39% | 15.60x |
| Hugo Boss | 9.72% | 14.42x |
| American Apparel | 8.42% | 14.13x |
| Anthropologie | 3.10% | 13.87x |
| Joe's Jeans | 0.73% | 13.73x |
| Old Navy | 24.78% | 13.47x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.05% | 4.84x |
| Franco-African Cluster | 0.05% | 4.59x |
| Instagram Management | 0.06% | 3.65x |
| French News & Gossip Cluster | 0.10% | 3.56x |
| France Online Music & Quiz Content Cluster | 0.05% | 3.28x |
| Germany Cluster | 0.04% | 3.26x |
| Consumer Rewards | 0.04% | 3.10x |
| Canadian Universities | 0.02% | 3.07x |
| New York City Education & News Cluster | 1.02% | 3.07x |
| New York City Real Estate Research Cluster | 1.21% | 2.98x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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