Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 421.7 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Personal Bank Comparison Researchers.
| Interest | Composition | Index |
| Personal Bank Comparison Researchers | 1.88% | 1.74x |
| Ballet Enthusiasts | 2.34% | 1.72x |
| New York Trip Planners | 2.37% | 1.69x |
| New York City Events Researchers | 2.23% | 1.61x |
| Men's Shoe Shoppers | 2.17% | 1.61x |
| Restaurant Menu Researchers | 1.99% | 1.59x |
| Home Interior Design Enthusiasts | 2.01% | 1.58x |
| Hair Care Shoppers | 1.40% | 1.57x |
| Preppy Clothing Shoppers | 2.29% | 1.57x |
| Fast Fashion Shoppers | 2.53% | 1.56x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 24.07x |
| H&M | 11.45% | 23.28x |
| Old Navy | 18.81% | 23.12x |
| Hollister | 5.49% | 21.44x |
| Express | 6.70% | 19.70x |
| Levi Strauss | 2.57% | 19.31x |
| Club Monaco | 2.18% | 18.47x |
| LOFT | 9.56% | 18.04x |
| Abercrombie & Fitch | 7.49% | 17.96x |
| Uniqlo | 2.74% | 17.75x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.65% | 3.05x |
| New York City Real Estate Research Cluster | 1.12% | 2.93x |
| Turkey & Iran Cluster | 0.06% | 2.73x |
| Higher-End Fashion Brands | 0.27% | 2.70x |
| Home Office Products | 0.06% | 2.68x |
| Cars, Travel & Food | 0.08% | 2.65x |
| New York City Education & News Cluster | 1.16% | 2.56x |
| Hudson Valley New York Media | 0.70% | 2.51x |
| LGBTQ Advocacy | 1.07% | 2.42x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 2.36x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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