Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 594.9 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.01% | 18.89x |
| Getting Off the Grid Travelers | 0.01% | 14.26x |
| Family Adventures Travelers | 0.01% | 11.11x |
| New York Trip Planners | 3.39% | 1.58x |
| Online Grocery Shoppers | 3.02% | 1.58x |
| Broadway Fans | 2.54% | 1.58x |
| Lottery Enthusiasts | 0.17% | 1.53x |
| Ballet Enthusiasts | 2.81% | 1.52x |
| New York City Events Researchers | 2.73% | 1.51x |
| Restaurant Menu Researchers | 2.24% | 1.49x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.77% | 17.11x |
| H&M | 14.64% | 15.91x |
| Old Navy | 20.02% | 15.82x |
| Everlane | 0.27% | 15.12x |
| Calvin Klein | 1.54% | 14.03x |
| Levi Strauss | 2.81% | 13.79x |
| Hugo Boss | 6.62% | 13.75x |
| Intermix | 1.76% | 13.31x |
| Zara | 5.26% | 13.27x |
| Uniqlo | 2.91% | 12.95x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.04% | 63.56x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.07% | 37.79x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 20.59x |
| Watches & Jewelry | 0.02% | 17.90x |
| Canada News | 0.02% | 17.40x |
| Washington D.C. Hotels | 0.01% | 13.71x |
| Handyman Tools | 0.02% | 11.77x |
| Memphis News | 0.96% | 9.55x |
| Fashion & Cosmetics | 0.04% | 7.52x |
| Decoration & Fabric | 0.01% | 7.22x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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