Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 148 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.35% | 3.46x |
| School Closings Updates Readers | 2.00% | 2.33x |
| Global Destinations Reopening Researchers | 2.82% | 2.28x |
| Disney Vacation Planners | 4.24% | 2.00x |
| Retail Job Seekers | 4.00% | 1.99x |
| Mid-Range Grocery Shoppers | 4.12% | 1.99x |
| Northeastern Voters | 4.12% | 1.98x |
| Electronics Shoppers | 4.47% | 1.97x |
| iPhone Users | 3.65% | 1.96x |
| Online Grammar Tool Users | 2.35% | 1.93x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Curious about what else the DSW audience is interested in?
Sign Up
APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 20.78% | 24.52x |
| Uniqlo | 0.77% | 19.13x |
| Calvin Klein | 0.25% | 17.91x |
| American Apparel | 1.29% | 15.88x |
| Club Monaco | 0.45% | 14.75x |
| Urban Outfitters | 2.25% | 14.58x |
| Intermix | 0.18% | 14.41x |
| Lane Bryant | 5.62% | 12.62x |
| Forever 21 | 3.68% | 11.79x |
| American Eagle Outfitters | 5.46% | 10.73x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Want to find more of the DSW audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 1.18% | 5.90x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.47% | 4.11x |
| Tennis, Golf & Boxing | 0.24% | 3.80x |
| Hudson Valley New York Media | 1.29% | 3.66x |
| NYC Tourist Attractions | 0.35% | 3.62x |
| Diet & Weight Loss | 0.18% | 3.48x |
| Gossip & Entertainment | 0.47% | 3.36x |
| New York City Real Estate Research Cluster | 0.94% | 3.34x |
| New York City Education & News Cluster | 0.35% | 3.16x |
| New York City Family & Activity Cluster | 2.47% | 2.98x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Want to see more of the Content Affinities the DSW audience visits?
Sign Up
DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the DSW audience?
Sign Up