Dstillery Audiences

DSW

Audience Size: 594.9 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 594.9 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 18.89x
Getting Off the Grid Travelers 0.01% 14.26x
Family Adventures Travelers 0.01% 11.11x
New York Trip Planners 3.39% 1.58x
Online Grocery Shoppers 3.02% 1.58x
Broadway Fans 2.54% 1.58x
Lottery Enthusiasts 0.17% 1.53x
Ballet Enthusiasts 2.81% 1.52x
New York City Events Researchers 2.73% 1.51x
Restaurant Menu Researchers 2.24% 1.49x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Topshop.

Location Composition Index
Topshop 0.77% 17.11x
H&M 14.64% 15.91x
Old Navy 20.02% 15.82x
Everlane 0.27% 15.12x
Calvin Klein 1.54% 14.03x
Levi Strauss 2.81% 13.79x
Hugo Boss 6.62% 13.75x
Intermix 1.76% 13.31x
Zara 5.26% 13.27x
Uniqlo 2.91% 12.95x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.04% 63.56x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 37.79x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 20.59x
Watches & Jewelry 0.02% 17.90x
Canada News 0.02% 17.40x
Washington D.C. Hotels 0.01% 13.71x
Handyman Tools 0.02% 11.77x
Memphis News 0.96% 9.55x
Fashion & Cosmetics 0.04% 7.52x
Decoration & Fabric 0.01% 7.22x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male