Dstillery Audiences

DSW

Audience Size: 127.1 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 127.1 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.90% 2.26x
Thai Food Enthusiasts 3.64% 2.09x
Hard Seltzer Aficionados Researchers 2.34% 2.05x
Restaurant Menu Researchers 3.46% 2.03x
New York Trip Planners 3.36% 1.97x
Telemedicine Content Readers 1.59% 1.97x
Jazz Music Fans 3.64% 1.96x
Apple Fans 3.46% 1.92x
Elite Cycling Gear Shoppers 3.27% 1.91x
Online Grocery Shoppers 3.27% 1.89x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.

Location Composition Index
Uniqlo 1.14% 35.10x
Old Navy 20.60% 19.22x
Forever 21 4.32% 13.70x
Armani 0.77% 13.45x
Intermix 0.24% 12.75x
H&M 4.20% 12.70x
Club Monaco 0.32% 12.05x
LOFT 5.62% 11.65x
American Apparel 1.27% 11.60x
Levi Strauss 0.05% 11.39x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Internet Service Provider Sites.

Content Affinity Composition Index
Internet Service Provider Sites 0.25% 5.00x
Beauty & Cosmetics 0.28% 4.55x
Vaping 0.25% 4.04x
Pre-Built Home Researchers 0.19% 3.99x
US Soccer 0.19% 3.88x
New Jersey Travel Location Cluster 1.12% 3.56x
Machines & Industrial Supplies 0.19% 3.54x
Engineering 0.19% 3.49x
Natural & Healthy Living Researchers 0.16% 3.47x
China Cluster 0.19% 3.43x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male