Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 577.2 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Ohio State Buckeyes Fans.
| Interest | Composition | Index |
| Ohio State Buckeyes Fans | 1.91% | 1.92x |
| Florida Gators Fans | 1.80% | 1.77x |
| Cleveland Indians Fans | 1.91% | 1.76x |
| Detroit Tigers Fans | 1.57% | 1.59x |
| Venture Capitalists | 1.88% | 1.58x |
| Caribbean Trip Planners | 2.35% | 1.55x |
| Tea Drinkers | 1.71% | 1.54x |
| Detroit Pistons Fans | 1.53% | 1.54x |
| New York Mets Fans | 1.60% | 1.52x |
| New York City Events Researchers | 2.20% | 1.52x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 19.65% | 19.62x |
| H&M | 13.30% | 18.94x |
| Levi Strauss | 2.70% | 17.95x |
| Everlane | 0.26% | 17.92x |
| Topshop | 0.31% | 17.01x |
| Express | 6.76% | 16.79x |
| Charlotte Russe | 5.19% | 16.53x |
| Hollister | 6.39% | 16.14x |
| Abercrombie & Fitch | 7.42% | 16.08x |
| Club Monaco | 1.98% | 15.82x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Cleveland News.
| Content Affinity | Composition | Index |
| Cleveland News | 1.73% | 1.75x |
| Michigan Cluster | 1.86% | 1.48x |
| Furniture Shopping | 2.63% | 1.33x |
| Chicago Cluster | 1.75% | 1.33x |
| Florida Jacksonville & Orlando Cluster | 1.86% | 1.30x |
| Alabama News | 1.55% | 1.29x |
| South Florida Cluster | 1.91% | 1.26x |
| New Jersey News Cluster | 1.86% | 1.25x |
| Hip-Hop Enthusiast | 3.20% | 1.25x |
| Boston Cluster | 2.78% | 1.24x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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