Dstillery Audiences

DSW

Audience Size: 122 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 122 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.49% 3.15x
Family Adventures Travelers 0.57% 2.36x
Real Estate Decision Makers 1.78% 2.15x
Wireless Headphone Researchers 0.16% 2.02x
Restaurant Supply Shoppers 0.18% 1.95x
Detroit Trip Planners 2.43% 1.86x
Retail Job Seekers 2.59% 1.85x
Discount Womens Shoes Shoppers 0.97% 1.85x
Sleep Researchers 0.73% 1.85x
Office Supply Shoppers 0.81% 1.85x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.

Location Composition Index
Uniqlo 3.13% 52.12x
Old Navy 20.13% 33.12x
Club Monaco 0.83% 21.36x
Lane Bryant 4.90% 18.72x
Victoria's Secret 8.59% 17.72x
Forever 21 3.76% 16.73x
Mens Wearhouse 6.66% 16.11x
Ann Taylor 1.32% 15.48x
American Apparel 2.73% 15.41x
LOFT 4.66% 14.65x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is RPG Games.

Content Affinity Composition Index
RPG Games 0.21% 4.28x
New York City Real Estate Research Cluster 0.41% 4.18x
Cruise Vacations 0.24% 4.06x
Hudson Valley New York Media 0.89% 3.94x
Central & South American News 0.16% 3.86x
New England & Ivy League Sports 0.09% 3.86x
South Africa News Cluster 0.14% 3.61x
Colorado Snow 0.16% 3.33x
Tennessee Cluster 2.03% 3.31x
Spanish Lifestyle & Health 0.09% 3.21x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male