Dstillery Audiences

DSW

Audience Size: 545.2 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 545.2 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.42% 2.30x
School Closings Updates Readers 0.91% 1.92x
Restaurant Researchers 1.25% 1.83x
Spa Goers 3.71% 1.83x
New York Trip Planners 2.65% 1.82x
Mens Business Clothes Shoppers 1.25% 1.80x
Luxury Fitness Shoppers 1.21% 1.80x
Luxury Athletic Footwear Shoppers 1.21% 1.80x
Wedding Content Readers 1.59% 1.78x
Holiday Gift Shoppers 1.55% 1.77x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 8.67x
Levi Strauss 0.09% 7.52x
Club Monaco 0.99% 5.49x
Old Navy 25.43% 4.91x
Ann Taylor 2.55% 4.84x
American Apparel 2.50% 4.80x
Uniqlo 1.15% 4.70x
Calvin Klein 0.32% 4.64x
Everlane 0.03% 4.56x
Urban Outfitters 4.57% 4.53x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.23% 8.24x
Cakes & Sweets 0.15% 6.32x
Australia & New Zealand Media 0.19% 4.01x
Caribbean Vacation 0.26% 3.93x
Healthcare - Doctors & Diagnosis 0.11% 3.88x
New York City Education & News Cluster 0.23% 3.65x
Russia Cluster 0.08% 3.33x
NYC Tourist Attractions 0.23% 3.16x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.11% 3.07x
New England Universities 0.11% 3.04x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female