Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 772.5 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.24% | 2.29x |
| Ballet Enthusiasts | 4.10% | 2.05x |
| Broadway Fans | 3.26% | 1.90x |
| New York Trip Planners | 3.61% | 1.87x |
| New York Rangers Fans | 3.59% | 1.85x |
| Restaurant Menu Researchers | 3.17% | 1.84x |
| New York Yankees Fans | 3.43% | 1.81x |
| Major Airline Customers | 3.46% | 1.80x |
| Stay-at-Home Parents | 3.86% | 1.78x |
| Real Estate Decision Makers | 3.05% | 1.77x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.47% | 21.51x |
| Supreme | 0.42% | 19.95x |
| Uniqlo | 5.92% | 19.54x |
| Topshop | 1.25% | 17.72x |
| American Apparel | 8.39% | 15.81x |
| Calvin Klein | 1.26% | 15.34x |
| Joe's Jeans | 0.60% | 14.58x |
| Old Navy | 26.99% | 13.80x |
| Intermix | 1.86% | 13.72x |
| Forever 21 | 13.61% | 13.71x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.07% | 5.05x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.07% | 4.33x |
| Arabic News | 0.18% | 3.89x |
| Serbia & Albania Cluster | 0.11% | 3.64x |
| Russia Cluster | 0.09% | 3.43x |
| New York City Education & News Cluster | 1.11% | 3.32x |
| European Museums, Restaurants & Events | 0.31% | 3.20x |
| Poland Cluster | 0.16% | 3.16x |
| Cigars | 0.05% | 3.10x |
| Local & Travel England - East Midlands | 0.07% | 3.09x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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