Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 545.2 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.42% | 2.30x |
| School Closings Updates Readers | 0.91% | 1.92x |
| Restaurant Researchers | 1.25% | 1.83x |
| Spa Goers | 3.71% | 1.83x |
| New York Trip Planners | 2.65% | 1.82x |
| Mens Business Clothes Shoppers | 1.25% | 1.80x |
| Luxury Fitness Shoppers | 1.21% | 1.80x |
| Luxury Athletic Footwear Shoppers | 1.21% | 1.80x |
| Wedding Content Readers | 1.59% | 1.78x |
| Holiday Gift Shoppers | 1.55% | 1.77x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 8.67x |
| Levi Strauss | 0.09% | 7.52x |
| Club Monaco | 0.99% | 5.49x |
| Old Navy | 25.43% | 4.91x |
| Ann Taylor | 2.55% | 4.84x |
| American Apparel | 2.50% | 4.80x |
| Uniqlo | 1.15% | 4.70x |
| Calvin Klein | 0.32% | 4.64x |
| Everlane | 0.03% | 4.56x |
| Urban Outfitters | 4.57% | 4.53x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.23% | 8.24x |
| Cakes & Sweets | 0.15% | 6.32x |
| Australia & New Zealand Media | 0.19% | 4.01x |
| Caribbean Vacation | 0.26% | 3.93x |
| Healthcare - Doctors & Diagnosis | 0.11% | 3.88x |
| New York City Education & News Cluster | 0.23% | 3.65x |
| Russia Cluster | 0.08% | 3.33x |
| NYC Tourist Attractions | 0.23% | 3.16x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.11% | 3.07x |
| New England Universities | 0.11% | 3.04x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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