Dstillery Audiences

DSW

Audience Size: 76.5 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 76.5 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 2.49% 3.53x
Global Destinations Reopening Researchers 3.87% 3.38x
School Closings Updates Readers 2.21% 3.15x
Harvard University Fans 3.87% 2.98x
Executive Travelers 3.31% 2.88x
EDM Festival Enthusiasts 5.25% 2.70x
Online Grocery Shoppers 4.42% 2.68x
Detroit Trip Planners 5.25% 2.57x
Post COVID-19 Restaurant Reopening Researchers 2.21% 2.54x
Healthy Eaters 3.04% 2.54x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.

Location Composition Index
Uniqlo 1.14% 20.96x
Topshop 0.13% 18.69x
Old Navy 24.82% 17.80x
Calvin Klein 0.33% 17.14x
Club Monaco 0.71% 14.82x
Urban Outfitters 2.77% 13.03x
American Apparel 1.46% 11.99x
Intermix 0.27% 11.79x
Forever 21 5.28% 10.94x
Ann Taylor 1.46% 10.58x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 1.10% 4.78x
Space & National Security 1.38% 4.66x
Online Games 0.83% 4.38x
Beer, Wine & Alcohol 0.27% 3.65x
College Planning 1.10% 3.61x
New York City Family & Activity Cluster 2.76% 3.52x
Parenting Blogs 0.18% 3.51x
Diet & Weight Loss 0.18% 3.48x
Tennessee Cluster 4.42% 3.35x
Vancouver British Columbia Locals Cluster 1.10% 3.14x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male