Dstillery Audiences

DSW

Audience Size: 200.9 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 200.9 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.22% 1.66x
Real Estate Decision Makers 3.37% 1.52x
Broadway Fans 1.46% 1.51x
Detroit Trip Planners 1.36% 1.41x
Caribbean Trip Planners 1.69% 1.39x
Hip Hop Fans 1.88% 1.39x
Cleveland Cavaliers Fans 1.04% 1.37x
Trendy Denim Shoppers 1.59% 1.36x
Luxury Womens Brands Shoppers 1.74% 1.35x
Career Focused Individuals 1.11% 1.35x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is H&M.

Location Composition Index
H&M 8.20% 33.77x
Old Navy 14.68% 33.35x
Abercrombie & Fitch 3.94% 29.28x
Hollister 3.42% 27.23x
Express 4.90% 26.34x
Ann Taylor 2.62% 23.39x
Columbia 1.76% 23.28x
LOFT 5.77% 23.26x
Lane Bryant 7.61% 23.13x
Journeys 4.82% 22.58x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.94% 2.18x
LGBTQ Advocacy 0.93% 2.15x
New York City Real Estate Research Cluster 0.65% 2.05x
Peru Media 0.15% 2.05x
Detroit News 1.25% 2.01x
College Sports 0.20% 2.00x
College Greek Life 0.15% 1.95x
NYC Tourist Attractions 1.16% 1.94x
New York City Family & Activity Cluster 0.91% 1.94x
International Development & Health 0.14% 1.88x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male