Dstillery Audiences

DSW

Audience Size: 267.8 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 267.8 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.66% 2.25x
Remdesivir Information Researchers 1.18% 2.05x
Tennis Players 3.07% 2.02x
Caribbean Destination Reopening Researchers 2.02% 1.98x
Hulu Users 0.27% 1.96x
New York Yankees Fans 3.39% 1.95x
Smoky Mountains Trip Planners 4.68% 1.86x
Tennessee Volunteers Fans 4.60% 1.81x
Memphis Grizzlies Fans 3.79% 1.81x
Sports Memorabilia Shoppers 3.71% 1.79x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.

Location Composition Index
Uniqlo 3.67% 26.59x
Everlane 0.18% 21.26x
Old Navy 21.63% 18.29x
H&M 10.95% 16.99x
Topshop 0.39% 16.72x
American Apparel 4.70% 16.58x
Forever 21 8.88% 16.14x
Supreme 0.14% 15.10x
Joe's Jeans 0.21% 14.29x
Zara 3.20% 13.62x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 0.32% 7.04x
New Jersey Travel Location Cluster 1.86% 5.36x
Hobby Vehicles 0.32% 4.97x
Healthy Eating Researchers 0.24% 4.59x
Vitamin Shoppers 0.32% 4.01x
Music Production 0.48% 3.74x
Korea Cluster 0.16% 3.73x
Poland Cluster 0.17% 3.71x
Vaping 0.24% 3.59x
Internet Service Provider Sites 0.16% 3.48x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male