Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 102.8 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Arthritis Sufferers.
| Interest | Composition | Index |
| Arthritis Sufferers | 2.79% | 1.88x |
| Home Kitchen Chefs | 2.34% | 1.83x |
| Home Coffee Makers | 2.52% | 1.80x |
| Home-Made Face Mask Researchers | 1.62% | 1.79x |
| Hardware Shoppers | 2.16% | 1.76x |
| Apartment Furniture Shoppers | 2.16% | 1.75x |
| Luxury Kitchen Goods Shoppers | 3.24% | 1.75x |
| IT News Readers | 4.14% | 1.74x |
| New York City Events Researchers | 1.89% | 1.73x |
| Shared Work Space Researchers | 3.33% | 1.71x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.28% | 23.50x |
| Levi Strauss | 0.08% | 18.12x |
| Old Navy | 22.91% | 15.89x |
| Topshop | 0.09% | 14.95x |
| Calvin Klein | 0.26% | 14.78x |
| Joe's Jeans | 0.10% | 14.19x |
| Club Monaco | 0.61% | 13.15x |
| Forever 21 | 5.66% | 12.00x |
| Urban Outfitters | 2.76% | 11.92x |
| American Apparel | 1.52% | 11.69x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 0.27% | 4.00x |
| Home Remodeling | 0.18% | 3.92x |
| New Jersey Travel Location Cluster | 0.63% | 3.78x |
| Beer, Wine & Alcohol | 0.27% | 3.65x |
| Lawns & Pest Control | 0.18% | 3.63x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.18% | 3.56x |
| Parenting Blogs | 0.18% | 3.51x |
| Diet & Weight Loss | 0.18% | 3.48x |
| Home Furnishings | 0.27% | 3.35x |
| New England Universities | 0.27% | 3.30x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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