Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 122 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.49% | 3.15x |
| Family Adventures Travelers | 0.57% | 2.36x |
| Real Estate Decision Makers | 1.78% | 2.15x |
| Wireless Headphone Researchers | 0.16% | 2.02x |
| Restaurant Supply Shoppers | 0.18% | 1.95x |
| Detroit Trip Planners | 2.43% | 1.86x |
| Retail Job Seekers | 2.59% | 1.85x |
| Discount Womens Shoes Shoppers | 0.97% | 1.85x |
| Sleep Researchers | 0.73% | 1.85x |
| Office Supply Shoppers | 0.81% | 1.85x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.13% | 52.12x |
| Old Navy | 20.13% | 33.12x |
| Club Monaco | 0.83% | 21.36x |
| Lane Bryant | 4.90% | 18.72x |
| Victoria's Secret | 8.59% | 17.72x |
| Forever 21 | 3.76% | 16.73x |
| Mens Wearhouse | 6.66% | 16.11x |
| Ann Taylor | 1.32% | 15.48x |
| American Apparel | 2.73% | 15.41x |
| LOFT | 4.66% | 14.65x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is RPG Games.
| Content Affinity | Composition | Index |
| RPG Games | 0.21% | 4.28x |
| New York City Real Estate Research Cluster | 0.41% | 4.18x |
| Cruise Vacations | 0.24% | 4.06x |
| Hudson Valley New York Media | 0.89% | 3.94x |
| Central & South American News | 0.16% | 3.86x |
| New England & Ivy League Sports | 0.09% | 3.86x |
| South Africa News Cluster | 0.14% | 3.61x |
| Colorado Snow | 0.16% | 3.33x |
| Tennessee Cluster | 2.03% | 3.31x |
| Spanish Lifestyle & Health | 0.09% | 3.21x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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