Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 76.5 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 2.49% | 3.53x |
| Global Destinations Reopening Researchers | 3.87% | 3.38x |
| School Closings Updates Readers | 2.21% | 3.15x |
| Harvard University Fans | 3.87% | 2.98x |
| Executive Travelers | 3.31% | 2.88x |
| EDM Festival Enthusiasts | 5.25% | 2.70x |
| Online Grocery Shoppers | 4.42% | 2.68x |
| Detroit Trip Planners | 5.25% | 2.57x |
| Post COVID-19 Restaurant Reopening Researchers | 2.21% | 2.54x |
| Healthy Eaters | 3.04% | 2.54x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.14% | 20.96x |
| Topshop | 0.13% | 18.69x |
| Old Navy | 24.82% | 17.80x |
| Calvin Klein | 0.33% | 17.14x |
| Club Monaco | 0.71% | 14.82x |
| Urban Outfitters | 2.77% | 13.03x |
| American Apparel | 1.46% | 11.99x |
| Intermix | 0.27% | 11.79x |
| Forever 21 | 5.28% | 10.94x |
| Ann Taylor | 1.46% | 10.58x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 1.10% | 4.78x |
| Space & National Security | 1.38% | 4.66x |
| Online Games | 0.83% | 4.38x |
| Beer, Wine & Alcohol | 0.27% | 3.65x |
| College Planning | 1.10% | 3.61x |
| New York City Family & Activity Cluster | 2.76% | 3.52x |
| Parenting Blogs | 0.18% | 3.51x |
| Diet & Weight Loss | 0.18% | 3.48x |
| Tennessee Cluster | 4.42% | 3.35x |
| Vancouver British Columbia Locals Cluster | 1.10% | 3.14x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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