Dstillery Audiences

DSW

Audience Size: 577.2 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 577.2 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Ohio State Buckeyes Fans.

Interest Composition Index
Ohio State Buckeyes Fans 1.91% 1.92x
Florida Gators Fans 1.80% 1.77x
Cleveland Indians Fans 1.91% 1.76x
Detroit Tigers Fans 1.57% 1.59x
Venture Capitalists 1.88% 1.58x
Caribbean Trip Planners 2.35% 1.55x
Tea Drinkers 1.71% 1.54x
Detroit Pistons Fans 1.53% 1.54x
New York Mets Fans 1.60% 1.52x
New York City Events Researchers 2.20% 1.52x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Old Navy.

Location Composition Index
Old Navy 19.65% 19.62x
H&M 13.30% 18.94x
Levi Strauss 2.70% 17.95x
Everlane 0.26% 17.92x
Topshop 0.31% 17.01x
Express 6.76% 16.79x
Charlotte Russe 5.19% 16.53x
Hollister 6.39% 16.14x
Abercrombie & Fitch 7.42% 16.08x
Club Monaco 1.98% 15.82x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 1.73% 1.75x
Michigan Cluster 1.86% 1.48x
Furniture Shopping 2.63% 1.33x
Chicago Cluster 1.75% 1.33x
Florida Jacksonville & Orlando Cluster 1.86% 1.30x
Alabama News 1.55% 1.29x
South Florida Cluster 1.91% 1.26x
New Jersey News Cluster 1.86% 1.25x
Hip-Hop Enthusiast 3.20% 1.25x
Boston Cluster 2.78% 1.24x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male