Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 267.8 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.66% | 2.25x |
| Remdesivir Information Researchers | 1.18% | 2.05x |
| Tennis Players | 3.07% | 2.02x |
| Caribbean Destination Reopening Researchers | 2.02% | 1.98x |
| Hulu Users | 0.27% | 1.96x |
| New York Yankees Fans | 3.39% | 1.95x |
| Smoky Mountains Trip Planners | 4.68% | 1.86x |
| Tennessee Volunteers Fans | 4.60% | 1.81x |
| Memphis Grizzlies Fans | 3.79% | 1.81x |
| Sports Memorabilia Shoppers | 3.71% | 1.79x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.67% | 26.59x |
| Everlane | 0.18% | 21.26x |
| Old Navy | 21.63% | 18.29x |
| H&M | 10.95% | 16.99x |
| Topshop | 0.39% | 16.72x |
| American Apparel | 4.70% | 16.58x |
| Forever 21 | 8.88% | 16.14x |
| Supreme | 0.14% | 15.10x |
| Joe's Jeans | 0.21% | 14.29x |
| Zara | 3.20% | 13.62x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 0.32% | 7.04x |
| New Jersey Travel Location Cluster | 1.86% | 5.36x |
| Hobby Vehicles | 0.32% | 4.97x |
| Healthy Eating Researchers | 0.24% | 4.59x |
| Vitamin Shoppers | 0.32% | 4.01x |
| Music Production | 0.48% | 3.74x |
| Korea Cluster | 0.16% | 3.73x |
| Poland Cluster | 0.17% | 3.71x |
| Vaping | 0.24% | 3.59x |
| Internet Service Provider Sites | 0.16% | 3.48x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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