Dstillery Audiences

DSW

Audience Size: 421.7 Thousand Devices

Explore the DSW Audience

Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 421.7 thousand unique devices whose actions qualify for the DSW audience.

Dstillery Crafted Audiences

INTERESTS

The DSW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DSW audience is Personal Bank Comparison Researchers.

Interest Composition Index
Personal Bank Comparison Researchers 1.88% 1.74x
Ballet Enthusiasts 2.34% 1.72x
New York Trip Planners 2.37% 1.69x
New York City Events Researchers 2.23% 1.61x
Men's Shoe Shoppers 2.17% 1.61x
Restaurant Menu Researchers 1.99% 1.59x
Home Interior Design Enthusiasts 2.01% 1.58x
Hair Care Shoppers 1.40% 1.57x
Preppy Clothing Shoppers 2.29% 1.57x
Fast Fashion Shoppers 2.53% 1.56x
Composition Percentage: The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DSW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DSW audience is Everlane.

Location Composition Index
Everlane 0.26% 24.07x
H&M 11.45% 23.28x
Old Navy 18.81% 23.12x
Hollister 5.49% 21.44x
Express 6.70% 19.70x
Levi Strauss 2.57% 19.31x
Club Monaco 2.18% 18.47x
LOFT 9.56% 18.04x
Abercrombie & Fitch 7.49% 17.96x
Uniqlo 2.74% 17.75x
Composition Percentage: The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DSW audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.65% 3.05x
New York City Real Estate Research Cluster 1.12% 2.93x
Turkey & Iran Cluster 0.06% 2.73x
Higher-End Fashion Brands 0.27% 2.70x
Home Office Products 0.06% 2.68x
Cars, Travel & Food 0.08% 2.65x
New York City Education & News Cluster 1.16% 2.56x
Hudson Valley New York Media 0.70% 2.51x
LGBTQ Advocacy 1.07% 2.42x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 2.36x
Composition Percentage: The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DSW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female