Explore the DSW Audience
Below you'll find more information about the DSW audience, broken down in different categories based on their digital and physical behaviors. These are 200.9 thousand unique devices whose actions qualify for the DSW audience.
INTERESTS
The DSW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DSW audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.22% | 1.66x |
| Real Estate Decision Makers | 3.37% | 1.52x |
| Broadway Fans | 1.46% | 1.51x |
| Detroit Trip Planners | 1.36% | 1.41x |
| Caribbean Trip Planners | 1.69% | 1.39x |
| Hip Hop Fans | 1.88% | 1.39x |
| Cleveland Cavaliers Fans | 1.04% | 1.37x |
| Trendy Denim Shoppers | 1.59% | 1.36x |
| Luxury Womens Brands Shoppers | 1.74% | 1.35x |
| Career Focused Individuals | 1.11% | 1.35x |
Composition Percentage:
The overlap percentage between the DSW audience and the Interest attribute.
Index: A comparison of the DSW audience to the internet population.
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APPAREL RETAILERS
The DSW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DSW audience is H&M.
| Location | Composition | Index |
| H&M | 8.20% | 33.77x |
| Old Navy | 14.68% | 33.35x |
| Abercrombie & Fitch | 3.94% | 29.28x |
| Hollister | 3.42% | 27.23x |
| Express | 4.90% | 26.34x |
| Ann Taylor | 2.62% | 23.39x |
| Columbia | 1.76% | 23.28x |
| LOFT | 5.77% | 23.26x |
| Lane Bryant | 7.61% | 23.13x |
| Journeys | 4.82% | 22.58x |
Composition Percentage:
The overlap percentage between the DSW audience and the Location attribute.
Index: A comparison of the DSW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DSW audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.94% | 2.18x |
| LGBTQ Advocacy | 0.93% | 2.15x |
| New York City Real Estate Research Cluster | 0.65% | 2.05x |
| Peru Media | 0.15% | 2.05x |
| Detroit News | 1.25% | 2.01x |
| College Sports | 0.20% | 2.00x |
| College Greek Life | 0.15% | 1.95x |
| NYC Tourist Attractions | 1.16% | 1.94x |
| New York City Family & Activity Cluster | 0.91% | 1.94x |
| International Development & Health | 0.14% | 1.88x |
Composition Percentage:
The overlap percentage between the DSW audience and the Content Affinity attribute.
Index: A comparison of the DSW audience to the internet population.
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DEMOGRAPHICS
The DSW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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