Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.72% | 1.61x |
| Minnesota County and Local Fair Visitors | 4.89% | 1.59x |
| Iowa County and Local Fair Visitors | 4.49% | 1.49x |
| St. Louis Trip Planners | 4.16% | 1.42x |
| Volleyball Enthusiasts | 3.66% | 1.37x |
| Texas State Fairs | 3.86% | 1.36x |
| Oregon County and Local Fair Visitors | 3.39% | 1.36x |
| Kansas City Trip Planners | 3.76% | 1.35x |
| Ohio County and Local Fair Visitors | 3.68% | 1.35x |
| Minnesota Twins Fans | 2.53% | 1.33x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Maurices.
| Location | Composition | Index |
| Maurices | 8.36% | 2.65x |
| Levi Strauss | 0.02% | 2.48x |
| Buckle | 5.18% | 2.46x |
| Eddie Bauer | 1.99% | 2.38x |
| American Eagle Outfitters | 3.76% | 2.13x |
| Journeys | 6.14% | 2.07x |
| Carhartt | 32.45% | 2.06x |
| Zumiez | 3.38% | 2.04x |
| Hollister | 2.67% | 2.02x |
| Aeropostale | 3.65% | 2.01x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 3.95x |
| Trucks | 0.02% | 2.63x |
| Minnesota Community Business Cluster | 0.10% | 2.61x |
| Oil & Energy | 0.01% | 2.47x |
| General Interest | 0.02% | 2.34x |
| Comedy Content | 0.04% | 2.18x |
| North Dakota Cluster | 0.90% | 2.12x |
| South Dakota Cluster | 0.63% | 1.94x |
| Illinois College Sports | 0.04% | 1.92x |
| Painting & Renovation | 0.05% | 1.86x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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