Dstillery Audiences

DAIRY QUEEN

Audience Size: 1.1 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 4.76% 1.73x
North Midwest State Fair Visitors 4.06% 1.62x
Minnesota Twins Fans 3.12% 1.52x
Washington County and Local Fair Visitors 3.40% 1.48x
Wisconsin County and Local Fair Visitors 3.90% 1.46x
Iowa County and Local Fair Visitors 3.91% 1.45x
Kansas City Trip Planners 3.74% 1.44x
Oregon County and Local Fair Visitors 3.29% 1.42x
Oregon Ducks Fans 2.09% 1.41x
Farming Simulator Video Game Fans 3.57% 1.41x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.08x
Levi Strauss 0.03% 5.95x
Maurices 6.94% 4.85x
Buckle 4.27% 4.81x
Eddie Bauer 1.64% 4.46x
Zumiez 2.97% 4.15x
Hollister 2.35% 4.14x
Lane Bryant 3.16% 3.98x
Abercrombie & Fitch 0.19% 3.95x
Victoria's Secret 5.28% 3.91x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.03% 4.78x
Pac 12 Sports 0.06% 4.01x
Home Decoration - Crafts & Kids 0.03% 3.77x
Philanthropy - Nonprofits 0.02% 3.45x
Illinois College Sports 0.03% 3.45x
Telescopes 0.03% 3.36x
Chemicals 0.01% 3.21x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.02% 3.07x
Electronic Cabling 0.02% 3.06x
Canadian Healthcare 0.03% 3.02x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female