Dstillery Audiences

DAIRY QUEEN

Audience Size: 1.3 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.04% 2.39x
Chicago Blackhawks Fans 2.90% 1.84x
Chicago Cubs Fans 2.97% 1.72x
Chicago Bears Fans 2.81% 1.63x
St. Louis Trip Planners 3.58% 1.58x
St. Louis Cardinals Fans 2.74% 1.57x
Wisconsin County and Local Fair Visitors 3.91% 1.52x
Texas Activity Researchers 0.49% 1.46x
Indiana Hoosiers Fans 2.67% 1.45x
Green Bay Packers Fans 2.98% 1.41x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.

Location Composition Index
Buckle 2.69% 4.95x
Maurices 3.76% 4.36x
Carhartt 13.34% 4.13x
Hollister 1.33% 4.09x
Journeys 3.24% 4.06x
Charlotte Russe 0.35% 3.88x
Victoria's Secret 2.97% 3.85x
Eddie Bauer 0.75% 3.84x
Aeropostale 1.91% 3.79x
The Childrens Place 2.12% 3.76x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor).

Content Affinity Composition Index
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.02% 4.85x
Pharmacy 0.01% 4.55x
Custom Printing 0.03% 4.38x
Canada Travel & Tourism 0.02% 4.21x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.99x
College Sports 0.03% 3.72x
Romanian News 0.01% 3.46x
Survival Guides 0.01% 3.40x
Illinois News 2.38% 3.36x
Foreign Language Education 0.01% 3.30x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male