Dstillery Audiences

DAIRY QUEEN

Audience Size: 2.5 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 4.14% 1.64x
Minnesota County and Local Fair Visitors 4.50% 1.55x
Essential Oils Enthusiasts 0.03% 1.55x
Chicago Trip Planners 3.22% 1.53x
Chicago Blackhawks Fans 2.92% 1.49x
Midwestern Voters 3.23% 1.47x
Chicago Cubs Fans 2.99% 1.45x
Rapid City Trip Planners 2.19% 1.44x
Chicago Bears Fans 2.93% 1.44x
Minnesota Twins Fans 2.90% 1.43x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 4.18x
Maurices 10.01% 4.07x
Buckle 6.76% 3.92x
Eddie Bauer 2.28% 3.59x
Levi Strauss 0.02% 3.49x
American Eagle Outfitters 4.66% 3.39x
Journeys 7.92% 3.37x
Carhartt 36.06% 3.26x
Hollister 3.36% 3.24x
Victoria's Secret 8.21% 3.23x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 0.01% 4.55x
Dental Health 0.03% 4.30x
Local & Travel England - Northern England 0.03% 3.62x
Homemade Jewelry & Crafts 0.02% 3.30x
Parenting & Children's Activities 0.02% 3.27x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.02% 3.10x
Survival Guides 0.02% 3.04x
National Parks 0.02% 2.82x
Hobby Vehicles 0.03% 2.59x
Lacrosse College Athletics 0.02% 2.58x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female