Dstillery Audiences

DAIRY QUEEN

Audience Size: 756.3 Thousand Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 756.3 thousand unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 3.68% 1.53x
Rapid City Trip Planners 3.05% 1.48x
Minnesota County and Local Fair Visitors 4.28% 1.48x
Quilting Enthusiasts 3.70% 1.48x
North West State Fair Visitors 3.70% 1.45x
DIY Upcycle Home Project Planners 2.59% 1.45x
Mexican Food Shoppers 3.32% 1.44x
Ohio County and Local Fair Visitors 4.63% 1.44x
Mowing Equipment Shoppers 3.52% 1.44x
Oregon County and Local Fair Visitors 3.52% 1.44x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.41x
Buckle 4.64% 4.78x
Maurices 6.42% 4.52x
Eddie Bauer 1.56% 4.24x
Zumiez 3.11% 4.20x
Hollister 2.53% 4.07x
Abercrombie & Fitch 0.18% 4.06x
Gymboree 2.56% 3.87x
Lane Bryant 2.97% 3.86x
Victoria's Secret 5.46% 3.86x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Medical Supplies and Information.

Content Affinity Composition Index
Medical Supplies and Information 0.08% 4.30x
Right Wing Blogs - Political Activism 0.04% 3.93x
Work Productivity 0.05% 3.86x
Cuba & Mexico Media 0.04% 3.78x
Diabetes Research 0.05% 3.72x
Crossfit & Obstacle Race Enthusiasts 0.08% 3.67x
Dermatology 0.04% 3.52x
Youth Educational Resources 0.04% 3.40x
Phone & Computer Game Downloaders 0.04% 3.40x
Film Production 0.04% 3.40x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female