Dstillery Audiences

DAIRY QUEEN

Audience Size: 4.3 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.82% 1.73x
Texas State Fairs 3.51% 1.60x
Iowa County and Local Fair Visitors 3.37% 1.57x
Washington County and Local Fair Visitors 3.48% 1.56x
Ohio County and Local Fair Visitors 3.51% 1.54x
Diesel Vehicle Shoppers 3.10% 1.51x
North West State Fair Visitors 3.61% 1.50x
Oregon County and Local Fair Visitors 3.40% 1.49x
Tractor Shoppers 2.74% 1.48x
Texas Trip Planners 3.37% 1.47x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.

Location Composition Index
Buckle 6.59% 5.49x
Eddie Bauer 2.82% 5.30x
Zumiez 7.14% 4.64x
Journeys 8.56% 4.64x
American Eagle Outfitters 6.09% 4.63x
Carhartt 20.64% 4.62x
Lane Bryant 4.36% 4.52x
Charlotte Russe 2.35% 4.43x
Aeropostale 5.92% 4.38x
Gymboree 4.78% 4.34x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 3.09x
Texas Sporting & Outdoors Cluster 0.02% 2.47x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 2.33x
East Texas Cluster 0.57% 2.28x
North Dakota Cluster 1.19% 2.26x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.07x
South Dakota Cluster 0.69% 1.97x
Minnesota Community Business Cluster 0.57% 1.95x
Minnesota Local News Cluster 2.82% 1.87x
Texas News 1.82% 1.83x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female