Dstillery Audiences

DAIRY QUEEN

Audience Size: 5.1 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.99% 1.76x
Countdown to the Beach Travelers 0.01% 1.71x
Minnesota Twins Fans 1.61% 1.65x
Rapid City Trip Planners 1.62% 1.63x
Xtreme Sports Fans 1.71% 1.63x
Mowing Equipment Shoppers 1.41% 1.61x
Iowa Hawkeyes Fans 1.54% 1.56x
Pontoon Boat Researchers 1.67% 1.52x
Cattle Industry New Readers 1.38% 1.52x
Farming Simulator Video Game Fans 1.83% 1.52x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Aeropostale.

Location Composition Index
Aeropostale 2.69% 6.00x
Eddie Bauer 1.42% 5.98x
Express Outlets 0.56% 5.64x
Belk 1.30% 5.62x
Buckle 1.82% 5.44x
American Eagle Outfitters 4.32% 5.35x
Columbia 0.98% 5.32x
Carhartt 11.23% 5.25x
Journeys 2.99% 5.07x
Hollister 2.11% 5.06x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 0.89% 2.98x
Survey Websites 0.01% 2.84x
Farming & Agriculture 0.24% 2.78x
South Dakota Cluster 0.57% 2.78x
Minnesota Community Business Cluster 0.71% 2.70x
Minnesota Local News Cluster 2.42% 2.45x
Indiana Finance & Business Cluster 0.66% 2.31x
Fire Fighting 0.09% 2.08x
Illinois News 0.99% 2.02x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.00x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female