Dstillery Audiences

DAIRY QUEEN

Audience Size: 943.5 Thousand Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 943.5 thousand unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.15% 1.61x
North Midwest State Fair Visitors 3.79% 1.51x
Godiva Chocolate Fans 0.75% 1.48x
Oregon Ducks Fans 1.43% 1.46x
Oregon County and Local Fair Visitors 3.26% 1.45x
St. Louis Trip Planners 3.40% 1.44x
Misc-Deal Seekers or Coupon Shoppers 0.92% 1.41x
Oregon Trip Planners 3.30% 1.41x
Professional Sound Products Researchers 2.03% 1.38x
Texas State Fairs 3.62% 1.37x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.

Location Composition Index
Buckle 2.00% 5.30x
Eddie Bauer 0.43% 4.93x
Maurices 2.88% 4.63x
Hollister 0.81% 4.39x
Charlotte Russe 0.44% 4.32x
Journeys 2.32% 4.26x
Abercrombie & Fitch 0.35% 4.25x
Lane Bryant 0.92% 4.25x
Carhartt 0.21% 4.11x
Aeropostale 1.41% 4.04x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 0.01% 4.55x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.79x
Minnesota Community Business Cluster 0.03% 3.62x
Alaska Cluster 0.02% 3.49x
Romanian News 0.01% 3.46x
Vancouver British Columbia Research Cluster 0.01% 3.42x
Canada Online Shopping Cluster 0.02% 3.40x
Education Cluster 0.02% 3.15x
Community Planning & Transportation 0.02% 3.04x
Medical & Pharmaceutical Scholarship 0.02% 2.92x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male