Dstillery Audiences

DAIRY QUEEN

Audience Size: 4.8 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 4.17% 1.56x
Essential Oils Enthusiasts 0.03% 1.55x
North Midwest State Fair Visitors 3.98% 1.50x
Iowa County and Local Fair Visitors 3.99% 1.45x
St. Louis Trip Planners 3.82% 1.43x
Oregon County and Local Fair Visitors 3.13% 1.42x
Texas State Fairs 3.74% 1.39x
Minnesota Twins Fans 2.25% 1.38x
Wisconsin County and Local Fair Visitors 3.45% 1.36x
Ohio County and Local Fair Visitors 3.12% 1.34x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.43x
Maurices 12.25% 2.58x
Buckle 8.26% 2.38x
Levi Strauss 0.03% 2.36x
Eddie Bauer 3.06% 2.35x
American Eagle Outfitters 5.97% 2.12x
Carhartt 41.92% 2.06x
Journeys 9.92% 2.05x
Lane Bryant 5.92% 2.02x
Zumiez 5.31% 2.00x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 0.01% 4.55x
Minnesota Community Business Cluster 0.07% 3.31x
North Dakota Cluster 0.76% 2.10x
South Dakota Cluster 0.67% 2.08x
Grilling 0.06% 2.01x
East Texas Cluster 0.46% 1.95x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.93x
African-American Hair 0.02% 1.83x
Illinois College Sports 0.04% 1.82x
Indiana Finance & Business Cluster 0.77% 1.82x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female