Dstillery Audiences

DAIRY QUEEN

Audience Size: 5.7 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
North Midwest State Fair Visitors 3.69% 1.64x
Ohio County and Local Fair Visitors 3.64% 1.55x
Iowa County and Local Fair Visitors 3.44% 1.54x
Tractor Shoppers 3.35% 1.50x
Wisconsin County and Local Fair Visitors 3.66% 1.49x
Rapid City Trip Planners 2.92% 1.44x
Oregon County and Local Fair Visitors 3.16% 1.41x
Black Friday Deal Shoppers 3.11% 1.40x
Diesel Vehicle Shoppers 3.11% 1.39x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.

Location Composition Index
Buckle 4.98% 5.05x
Eddie Bauer 2.05% 4.80x
Columbia 1.08% 4.13x
American Eagle Outfitters 5.79% 4.12x
Charlotte Russe 3.05% 4.12x
Zumiez 5.01% 4.08x
Carhartt 0.43% 4.07x
Express Outlets 0.74% 3.97x
Aeropostale 3.53% 3.96x
Lane Bryant 3.56% 3.94x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 0.84% 2.48x
Minnesota Community Business Cluster 0.87% 2.36x
North Dakota Cluster 1.11% 2.32x
Minnesota Local News Cluster 3.22% 2.15x
East Texas Cluster 0.49% 1.95x
Indiana Finance & Business Cluster 1.02% 1.93x
Illinois News 1.48% 1.86x
Farming & Agriculture 0.21% 1.84x
Northern Texas Cluster 1.23% 1.77x
Nebraska Cluster 1.37% 1.74x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female