Dstillery Audiences

DAIRY QUEEN

Audience Size: 2 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 5.36% 1.61x
North Midwest State Fair Visitors 5.03% 1.56x
Restaurant Supply Shoppers 0.16% 1.53x
Volleyball Enthusiasts 4.46% 1.44x
Oregon County and Local Fair Visitors 4.05% 1.42x
Iowa County and Local Fair Visitors 4.74% 1.42x
Kansas City Trip Planners 4.44% 1.42x
Minnesota Twins Fans 3.08% 1.37x
Washington County and Local Fair Visitors 3.80% 1.37x
Oregon Trip Planners 3.08% 1.36x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.

Location Composition Index
Buckle 2.36% 3.42x
Maurices 3.40% 3.21x
Abercrombie & Fitch 0.12% 3.11x
Eddie Bauer 0.78% 3.08x
Hollister 1.30% 3.00x
Charlotte Russe 0.15% 2.96x
Zumiez 1.50% 2.80x
Journeys 2.75% 2.74x
Victoria's Secret 2.81% 2.69x
American Eagle Outfitters 1.62% 2.65x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.01% 4.43x
Right Wing Blogs - Political Activism 0.04% 3.93x
Dermatology 0.04% 3.52x
Phone & Computer Game Downloaders 0.04% 3.40x
Film Production 0.04% 3.40x
Healthy Eating Researchers 0.04% 3.23x
Chemicals 0.01% 3.21x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 3.19x
Winnipeg Canada News 0.01% 3.19x
Electronic Cabling 0.02% 3.06x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female