Dstillery Audiences

DAIRY QUEEN

Audience Size: 4 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
Tractor Shoppers 1.68% 1.62x
Mowing Equipment Shoppers 1.33% 1.54x
Rapid City Trip Planners 1.35% 1.47x
Getting Off the Grid Travelers 0.02% 1.43x
Black Friday Deal Shoppers 1.68% 1.42x
Minnesota Twins Fans 1.28% 1.40x
Dodge Vehicle Shoppers 1.65% 1.40x
Cattle Industry New Readers 1.28% 1.39x
Xtreme Sports Fans 1.50% 1.38x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Express Outlets.

Location Composition Index
Express Outlets 0.39% 7.08x
Aeropostale 2.98% 6.85x
Hollister 1.66% 6.49x
Eddie Bauer 1.09% 6.27x
Belk 1.36% 6.05x
Abercrombie & Fitch 2.50% 6.00x
Zumiez 2.55% 6.00x
American Eagle Outfitters 4.39% 5.96x
Journeys 2.59% 5.95x
Columbia 0.76% 5.80x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 0.49% 2.42x
Rural Living 0.01% 2.29x
North Dakota Cluster 0.62% 2.26x
Minnesota Community Business Cluster 0.57% 2.22x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.55% 2.21x
Scuba Diving 0.03% 2.17x
East Texas Cluster 0.28% 2.07x
Minnesota Local News Cluster 1.88% 2.06x
General Interest 0.02% 1.96x
Survey Websites 0.01% 1.92x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female