Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.71x |
| Rapid City Trip Planners | 1.83% | 1.61x |
| Tractor Shoppers | 2.19% | 1.57x |
| Minnesota Twins Fans | 1.91% | 1.55x |
| Midwestern Voters | 1.86% | 1.51x |
| Green Bay Packers Fans | 1.94% | 1.51x |
| Iowa Hawkeyes Fans | 1.83% | 1.49x |
| Farming Simulator Video Game Fans | 2.10% | 1.48x |
| Black Friday Deal Shoppers | 1.90% | 1.48x |
| Mowing Equipment Shoppers | 1.66% | 1.47x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.
| Location | Composition | Index |
| Buckle | 3.57% | 5.41x |
| Eddie Bauer | 1.66% | 5.27x |
| Carhartt | 6.68% | 4.94x |
| Columbia | 1.01% | 4.62x |
| Belk | 1.02% | 4.61x |
| Express Outlets | 0.63% | 4.57x |
| American Eagle Outfitters | 5.00% | 4.46x |
| Zumiez | 4.10% | 4.46x |
| Aeropostale | 2.59% | 4.45x |
| Charlotte Russe | 2.25% | 4.42x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 0.82% | 2.83x |
| North Dakota Cluster | 1.10% | 2.62x |
| Minnesota Local News Cluster | 3.13% | 2.31x |
| Farming & Agriculture | 0.26% | 2.29x |
| Minnesota Community Business Cluster | 0.77% | 2.20x |
| Indiana Finance & Business Cluster | 0.86% | 2.04x |
| Nebraska Cluster | 1.47% | 2.00x |
| Illinois News | 1.32% | 1.94x |
| Consumer Rewards | 0.05% | 1.93x |
| Wisconsin Travel & Tourism Cluster | 1.14% | 1.91x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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