Dstillery Audiences

DAIRY QUEEN

Audience Size: 1.9 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.48% 1.63x
Xtreme Sports Fans 1.37% 1.44x
Dodge Vehicle Shoppers 1.49% 1.42x
Truck Shoppers 1.39% 1.38x
Farming Simulator Video Game Fans 1.72% 1.38x
Auto Body Shoppers 1.58% 1.36x
Quads and ATV Enthusiasts 1.49% 1.36x
Hunters 1.43% 1.36x
Diesel Vehicle Shoppers 2.81% 1.35x
Rapid City Trip Planners 1.17% 1.35x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Express Outlets.

Location Composition Index
Express Outlets 0.31% 10.90x
Aeropostale 2.63% 9.47x
Hollister 1.10% 8.79x
Zumiez 1.72% 7.28x
Journeys 1.50% 7.01x
Eddie Bauer 0.66% 6.95x
Belk 0.99% 6.85x
American Eagle Outfitters 2.70% 6.76x
Saint Laurent Paris 0.36% 6.43x
Coach 2.58% 6.37x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.67% 2.60x
Farming & Agriculture 0.18% 2.17x
North Dakota Cluster 0.54% 2.13x
Minnesota Community Business Cluster 0.55% 2.08x
Illinois College Sports 0.05% 2.03x
East Texas Cluster 0.25% 2.03x
Minnesota Local News Cluster 1.79% 2.00x
South Dakota Cluster 0.37% 1.99x
Nebraska Cluster 0.81% 1.87x
Survival Guides 0.04% 1.79x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female