Dstillery Audiences

DAIRY QUEEN

Audience Size: 4.9 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 3.65% 1.63x
North Midwest State Fair Visitors 3.71% 1.61x
Tractor Shoppers 3.06% 1.56x
Ohio County and Local Fair Visitors 3.52% 1.50x
Xtreme Sports Fans 2.87% 1.43x
Oregon County and Local Fair Visitors 3.37% 1.43x
Gun Rights Advocates 3.27% 1.43x
Cattle Industry New Readers 2.66% 1.42x
Minnesota Twins Fans 2.79% 1.42x
Texas State Fairs 3.32% 1.42x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.

Location Composition Index
Buckle 6.78% 5.46x
Eddie Bauer 2.95% 5.22x
American Eagle Outfitters 7.13% 4.62x
Carhartt 16.74% 4.58x
Zumiez 7.45% 4.57x
Charlotte Russe 3.15% 4.55x
Lane Bryant 4.54% 4.48x
Journeys 8.05% 4.47x
Aeropostale 6.24% 4.36x
Hollister 4.58% 4.27x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.01% 3.46x
South Dakota Cluster 0.72% 2.20x
Minnesota Community Business Cluster 0.66% 2.13x
North Dakota Cluster 1.00% 2.09x
East Texas Cluster 0.42% 1.97x
Minnesota Local News Cluster 2.71% 1.92x
Texas Sporting & Outdoors Cluster 0.02% 1.91x
Illinois News 1.35% 1.88x
Scotland Travel 0.02% 1.79x
Indiana Finance & Business Cluster 0.86% 1.78x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female