Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.71x |
| Tractor Shoppers | 1.68% | 1.62x |
| Mowing Equipment Shoppers | 1.33% | 1.54x |
| Rapid City Trip Planners | 1.35% | 1.47x |
| Getting Off the Grid Travelers | 0.02% | 1.43x |
| Black Friday Deal Shoppers | 1.68% | 1.42x |
| Minnesota Twins Fans | 1.28% | 1.40x |
| Dodge Vehicle Shoppers | 1.65% | 1.40x |
| Cattle Industry New Readers | 1.28% | 1.39x |
| Xtreme Sports Fans | 1.50% | 1.38x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.39% | 7.08x |
| Aeropostale | 2.98% | 6.85x |
| Hollister | 1.66% | 6.49x |
| Eddie Bauer | 1.09% | 6.27x |
| Belk | 1.36% | 6.05x |
| Abercrombie & Fitch | 2.50% | 6.00x |
| Zumiez | 2.55% | 6.00x |
| American Eagle Outfitters | 4.39% | 5.96x |
| Journeys | 2.59% | 5.95x |
| Columbia | 0.76% | 5.80x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 0.49% | 2.42x |
| Rural Living | 0.01% | 2.29x |
| North Dakota Cluster | 0.62% | 2.26x |
| Minnesota Community Business Cluster | 0.57% | 2.22x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.55% | 2.21x |
| Scuba Diving | 0.03% | 2.17x |
| East Texas Cluster | 0.28% | 2.07x |
| Minnesota Local News Cluster | 1.88% | 2.06x |
| General Interest | 0.02% | 1.96x |
| Survey Websites | 0.01% | 1.92x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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