Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is St. Louis Trip Planners.
| Interest | Composition | Index |
| St. Louis Trip Planners | 4.14% | 1.64x |
| Minnesota County and Local Fair Visitors | 4.50% | 1.55x |
| Essential Oils Enthusiasts | 0.03% | 1.55x |
| Chicago Trip Planners | 3.22% | 1.53x |
| Chicago Blackhawks Fans | 2.92% | 1.49x |
| Midwestern Voters | 3.23% | 1.47x |
| Chicago Cubs Fans | 2.99% | 1.45x |
| Rapid City Trip Planners | 2.19% | 1.44x |
| Chicago Bears Fans | 2.93% | 1.44x |
| Minnesota Twins Fans | 2.90% | 1.43x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.18x |
| Maurices | 10.01% | 4.07x |
| Buckle | 6.76% | 3.92x |
| Eddie Bauer | 2.28% | 3.59x |
| Levi Strauss | 0.02% | 3.49x |
| American Eagle Outfitters | 4.66% | 3.39x |
| Journeys | 7.92% | 3.37x |
| Carhartt | 36.06% | 3.26x |
| Hollister | 3.36% | 3.24x |
| Victoria's Secret | 8.21% | 3.23x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Pharmacy.
| Content Affinity | Composition | Index |
| Pharmacy | 0.01% | 4.55x |
| Dental Health | 0.03% | 4.30x |
| Local & Travel England - Northern England | 0.03% | 3.62x |
| Homemade Jewelry & Crafts | 0.02% | 3.30x |
| Parenting & Children's Activities | 0.02% | 3.27x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 3.10x |
| Survival Guides | 0.02% | 3.04x |
| National Parks | 0.02% | 2.82x |
| Hobby Vehicles | 0.03% | 2.59x |
| Lacrosse College Athletics | 0.02% | 2.58x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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