Dstillery Audiences

DAIRY QUEEN

Audience Size: 11.2 Thousand Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 11.2 thousand unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.58% 1.66x
Rapid City Trip Planners 1.39% 1.54x
Xtreme Sports Fans 1.41% 1.49x
Dodge Vehicle Shoppers 1.56% 1.44x
Diesel Vehicle Shoppers 2.98% 1.40x
Archery Enthusiasts 1.32% 1.37x
Truck Shoppers 1.43% 1.36x
RV Shoppers 1.30% 1.34x
Hunters 1.43% 1.34x
Texas Trip Planners 1.75% 1.34x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Michael Kors.

Location Composition Index
Michael Kors 0.63% 5.28x
Gymboree 1.23% 4.10x
Lululemon 0.28% 3.87x
Brooks Brothers 1.58% 3.42x
Club Monaco 0.31% 2.93x
Banana Republic 1.41% 2.76x
The North Face 0.68% 2.64x
J. Crew 1.12% 2.62x
REI 0.92% 1.98x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.68% 2.64x
North Dakota Cluster 0.55% 2.38x
East Texas Cluster 0.28% 2.27x
South Dakota Cluster 0.37% 2.13x
Minnesota Community Business Cluster 0.54% 2.11x
Farming & Agriculture 0.15% 2.05x
Minnesota Local News Cluster 1.80% 1.97x
Illinois News 0.70% 1.94x
Nebraska Cluster 0.74% 1.82x
Illinois Education 0.09% 1.73x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999