Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 756.3 thousand unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 3.68% | 1.53x |
| Rapid City Trip Planners | 3.05% | 1.48x |
| Minnesota County and Local Fair Visitors | 4.28% | 1.48x |
| Quilting Enthusiasts | 3.70% | 1.48x |
| North West State Fair Visitors | 3.70% | 1.45x |
| DIY Upcycle Home Project Planners | 2.59% | 1.45x |
| Mexican Food Shoppers | 3.32% | 1.44x |
| Ohio County and Local Fair Visitors | 4.63% | 1.44x |
| Mowing Equipment Shoppers | 3.52% | 1.44x |
| Oregon County and Local Fair Visitors | 3.52% | 1.44x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.41x |
| Buckle | 4.64% | 4.78x |
| Maurices | 6.42% | 4.52x |
| Eddie Bauer | 1.56% | 4.24x |
| Zumiez | 3.11% | 4.20x |
| Hollister | 2.53% | 4.07x |
| Abercrombie & Fitch | 0.18% | 4.06x |
| Gymboree | 2.56% | 3.87x |
| Lane Bryant | 2.97% | 3.86x |
| Victoria's Secret | 5.46% | 3.86x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Medical Supplies and Information.
| Content Affinity | Composition | Index |
| Medical Supplies and Information | 0.08% | 4.30x |
| Right Wing Blogs - Political Activism | 0.04% | 3.93x |
| Work Productivity | 0.05% | 3.86x |
| Cuba & Mexico Media | 0.04% | 3.78x |
| Diabetes Research | 0.05% | 3.72x |
| Crossfit & Obstacle Race Enthusiasts | 0.08% | 3.67x |
| Dermatology | 0.04% | 3.52x |
| Youth Educational Resources | 0.04% | 3.40x |
| Phone & Computer Game Downloaders | 0.04% | 3.40x |
| Film Production | 0.04% | 3.40x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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