Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 943.5 thousand unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.15% | 1.61x |
| North Midwest State Fair Visitors | 3.79% | 1.51x |
| Godiva Chocolate Fans | 0.75% | 1.48x |
| Oregon Ducks Fans | 1.43% | 1.46x |
| Oregon County and Local Fair Visitors | 3.26% | 1.45x |
| St. Louis Trip Planners | 3.40% | 1.44x |
| Misc-Deal Seekers or Coupon Shoppers | 0.92% | 1.41x |
| Oregon Trip Planners | 3.30% | 1.41x |
| Professional Sound Products Researchers | 2.03% | 1.38x |
| Texas State Fairs | 3.62% | 1.37x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.
| Location | Composition | Index |
| Buckle | 2.00% | 5.30x |
| Eddie Bauer | 0.43% | 4.93x |
| Maurices | 2.88% | 4.63x |
| Hollister | 0.81% | 4.39x |
| Charlotte Russe | 0.44% | 4.32x |
| Journeys | 2.32% | 4.26x |
| Abercrombie & Fitch | 0.35% | 4.25x |
| Lane Bryant | 0.92% | 4.25x |
| Carhartt | 0.21% | 4.11x |
| Aeropostale | 1.41% | 4.04x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Pharmacy.
| Content Affinity | Composition | Index |
| Pharmacy | 0.01% | 4.55x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.79x |
| Minnesota Community Business Cluster | 0.03% | 3.62x |
| Alaska Cluster | 0.02% | 3.49x |
| Romanian News | 0.01% | 3.46x |
| Vancouver British Columbia Research Cluster | 0.01% | 3.42x |
| Canada Online Shopping Cluster | 0.02% | 3.40x |
| Education Cluster | 0.02% | 3.15x |
| Community Planning & Transportation | 0.02% | 3.04x |
| Medical & Pharmaceutical Scholarship | 0.02% | 2.92x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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