Dstillery Audiences

DAIRY QUEEN

Audience Size: 2.5 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 5.51% 2.03x
Social Distancing Content Readers 0.04% 1.85x
Minnesota Twins Fans 3.95% 1.82x
North Midwest State Fair Visitors 4.28% 1.63x
Ohio County and Local Fair Visitors 4.85% 1.60x
Oregon County and Local Fair Visitors 3.90% 1.60x
Rapid City Trip Planners 3.10% 1.58x
Iowa County and Local Fair Visitors 4.10% 1.57x
Wisconsin County and Local Fair Visitors 4.19% 1.53x
Oregon Trip Planners 3.22% 1.52x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Maurices.

Location Composition Index
Maurices 2.04% 7.46x
Buckle 4.27% 5.84x
Levi Strauss 0.02% 5.69x
Eddie Bauer 1.59% 5.43x
Zumiez 4.24% 4.94x
Carhartt 29.20% 4.85x
Journeys 5.90% 4.70x
Lane Bryant 2.85% 4.63x
Gymboree 2.73% 4.58x
American Eagle Outfitters 3.53% 4.52x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.02% 5.66x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 3.55x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 3.42x
General Interest 0.02% 3.24x
Canada Shopping - Lifestyle and Mommy Blogs 0.04% 2.64x
Scuba Diving 0.02% 2.59x
Marijuana 0.06% 2.48x
Texas Sporting & Outdoors Cluster 0.02% 2.45x
Minnesota Community Business Cluster 0.67% 2.44x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.44x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female