Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 4.17% | 1.56x |
| Essential Oils Enthusiasts | 0.03% | 1.55x |
| North Midwest State Fair Visitors | 3.98% | 1.50x |
| Iowa County and Local Fair Visitors | 3.99% | 1.45x |
| St. Louis Trip Planners | 3.82% | 1.43x |
| Oregon County and Local Fair Visitors | 3.13% | 1.42x |
| Texas State Fairs | 3.74% | 1.39x |
| Minnesota Twins Fans | 2.25% | 1.38x |
| Wisconsin County and Local Fair Visitors | 3.45% | 1.36x |
| Ohio County and Local Fair Visitors | 3.12% | 1.34x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Curious about what else the Dairy Queen audience is interested in?
Sign Up
APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 3.43x |
| Maurices | 12.25% | 2.58x |
| Buckle | 8.26% | 2.38x |
| Levi Strauss | 0.03% | 2.36x |
| Eddie Bauer | 3.06% | 2.35x |
| American Eagle Outfitters | 5.97% | 2.12x |
| Carhartt | 41.92% | 2.06x |
| Journeys | 9.92% | 2.05x |
| Lane Bryant | 5.92% | 2.02x |
| Zumiez | 5.31% | 2.00x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Want to find more of the Dairy Queen audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Pharmacy.
| Content Affinity | Composition | Index |
| Pharmacy | 0.01% | 4.55x |
| Minnesota Community Business Cluster | 0.07% | 3.31x |
| North Dakota Cluster | 0.76% | 2.10x |
| South Dakota Cluster | 0.67% | 2.08x |
| Grilling | 0.06% | 2.01x |
| East Texas Cluster | 0.46% | 1.95x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 1.93x |
| African-American Hair | 0.02% | 1.83x |
| Illinois College Sports | 0.04% | 1.82x |
| Indiana Finance & Business Cluster | 0.77% | 1.82x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Want to see more of the Content Affinities the Dairy Queen audience visits?
Sign Up
DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Dairy Queen audience?
Sign Up