Dstillery Audiences

DAIRY QUEEN

Audience Size: 3.9 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.72% 1.61x
Minnesota County and Local Fair Visitors 4.89% 1.59x
Iowa County and Local Fair Visitors 4.49% 1.49x
St. Louis Trip Planners 4.16% 1.42x
Volleyball Enthusiasts 3.66% 1.37x
Texas State Fairs 3.86% 1.36x
Oregon County and Local Fair Visitors 3.39% 1.36x
Kansas City Trip Planners 3.76% 1.35x
Ohio County and Local Fair Visitors 3.68% 1.35x
Minnesota Twins Fans 2.53% 1.33x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Maurices.

Location Composition Index
Maurices 8.36% 2.65x
Levi Strauss 0.02% 2.48x
Buckle 5.18% 2.46x
Eddie Bauer 1.99% 2.38x
American Eagle Outfitters 3.76% 2.13x
Journeys 6.14% 2.07x
Carhartt 32.45% 2.06x
Zumiez 3.38% 2.04x
Hollister 2.67% 2.02x
Aeropostale 3.65% 2.01x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 3.95x
Trucks 0.02% 2.63x
Minnesota Community Business Cluster 0.10% 2.61x
Oil & Energy 0.01% 2.47x
General Interest 0.02% 2.34x
Comedy Content 0.04% 2.18x
North Dakota Cluster 0.90% 2.12x
South Dakota Cluster 0.63% 1.94x
Illinois College Sports 0.04% 1.92x
Painting & Renovation 0.05% 1.86x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female