Dstillery Audiences

DAIRY QUEEN

Audience Size: 1.8 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 4.75% 1.88x
Minnesota Twins Fans 3.10% 1.74x
Wisconsin County and Local Fair Visitors 4.18% 1.60x
Rapid City Trip Planners 2.40% 1.60x
Green Bay Packers Fans 3.39% 1.59x
Minnesota Vikings Fans 2.57% 1.57x
North Midwest State Fair Visitors 3.72% 1.55x
Minnesota Timberwolves Fans 2.42% 1.55x
Chicago Cubs Fans 2.52% 1.55x
Chicago Blackhawks Fans 2.58% 1.54x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 5.95x
Maurices 5.12% 4.74x
Buckle 2.51% 4.69x
Eddie Bauer 0.99% 4.32x
Hollister 1.30% 4.17x
Zumiez 1.76% 4.06x
Lane Bryant 2.31% 3.80x
Aeropostale 1.83% 3.79x
Victoria's Secret 3.05% 3.77x
Columbia 0.28% 3.76x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics (Internet Slang, Hoaxes, Photography).

Content Affinity Composition Index
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 4.82x
Paper & Packaging 0.01% 3.52x
Meeting Planning & Hotels 0.03% 3.49x
Humor & Entertainment 0.05% 2.91x
Texas Sporting & Outdoors Cluster 0.01% 2.88x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 2.75x
Higher Education 0.04% 2.75x
Mysticism 0.03% 2.75x
Farming & Agriculture 0.08% 2.61x
Minnesota Community Business Cluster 0.53% 2.60x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female