Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 4.75% | 1.88x |
| Minnesota Twins Fans | 3.10% | 1.74x |
| Wisconsin County and Local Fair Visitors | 4.18% | 1.60x |
| Rapid City Trip Planners | 2.40% | 1.60x |
| Green Bay Packers Fans | 3.39% | 1.59x |
| Minnesota Vikings Fans | 2.57% | 1.57x |
| North Midwest State Fair Visitors | 3.72% | 1.55x |
| Minnesota Timberwolves Fans | 2.42% | 1.55x |
| Chicago Cubs Fans | 2.52% | 1.55x |
| Chicago Blackhawks Fans | 2.58% | 1.54x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 5.95x |
| Maurices | 5.12% | 4.74x |
| Buckle | 2.51% | 4.69x |
| Eddie Bauer | 0.99% | 4.32x |
| Hollister | 1.30% | 4.17x |
| Zumiez | 1.76% | 4.06x |
| Lane Bryant | 2.31% | 3.80x |
| Aeropostale | 1.83% | 3.79x |
| Victoria's Secret | 3.05% | 3.77x |
| Columbia | 0.28% | 3.76x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics (Internet Slang, Hoaxes, Photography).
| Content Affinity | Composition | Index |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 4.82x |
| Paper & Packaging | 0.01% | 3.52x |
| Meeting Planning & Hotels | 0.03% | 3.49x |
| Humor & Entertainment | 0.05% | 2.91x |
| Texas Sporting & Outdoors Cluster | 0.01% | 2.88x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.02% | 2.75x |
| Higher Education | 0.04% | 2.75x |
| Mysticism | 0.03% | 2.75x |
| Farming & Agriculture | 0.08% | 2.61x |
| Minnesota Community Business Cluster | 0.53% | 2.60x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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