Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 11.2 thousand unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.58% | 1.66x |
| Rapid City Trip Planners | 1.39% | 1.54x |
| Xtreme Sports Fans | 1.41% | 1.49x |
| Dodge Vehicle Shoppers | 1.56% | 1.44x |
| Diesel Vehicle Shoppers | 2.98% | 1.40x |
| Archery Enthusiasts | 1.32% | 1.37x |
| Truck Shoppers | 1.43% | 1.36x |
| RV Shoppers | 1.30% | 1.34x |
| Hunters | 1.43% | 1.34x |
| Texas Trip Planners | 1.75% | 1.34x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.63% | 5.28x |
| Gymboree | 1.23% | 4.10x |
| Lululemon | 0.28% | 3.87x |
| Brooks Brothers | 1.58% | 3.42x |
| Club Monaco | 0.31% | 2.93x |
| Banana Republic | 1.41% | 2.76x |
| The North Face | 0.68% | 2.64x |
| J. Crew | 1.12% | 2.62x |
| REI | 0.92% | 1.98x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.68% | 2.64x |
| North Dakota Cluster | 0.55% | 2.38x |
| East Texas Cluster | 0.28% | 2.27x |
| South Dakota Cluster | 0.37% | 2.13x |
| Minnesota Community Business Cluster | 0.54% | 2.11x |
| Farming & Agriculture | 0.15% | 2.05x |
| Minnesota Local News Cluster | 1.80% | 1.97x |
| Illinois News | 0.70% | 1.94x |
| Nebraska Cluster | 0.74% | 1.82x |
| Illinois Education | 0.09% | 1.73x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
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