Dstillery Audiences

DAIRY QUEEN

Audience Size: 3.7 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 4.28% 1.79x
North Midwest State Fair Visitors 3.85% 1.77x
Tracfone Customers 0.02% 1.76x
Wisconsin County and Local Fair Visitors 3.74% 1.71x
Ohio County and Local Fair Visitors 4.00% 1.69x
Iowa County and Local Fair Visitors 3.69% 1.67x
Tractor Shoppers 3.16% 1.66x
Hunters 3.63% 1.64x
Diesel Vehicle Shoppers 3.39% 1.61x
Rapid City Trip Planners 2.87% 1.60x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Maurices.

Location Composition Index
Maurices 0.21% 6.97x
Levi Strauss 0.03% 6.39x
Buckle 6.58% 6.01x
Eddie Bauer 2.66% 5.79x
Zumiez 7.06% 5.15x
Journeys 9.12% 5.07x
American Eagle Outfitters 5.90% 4.94x
Abercrombie & Fitch 0.46% 4.92x
Lane Bryant 4.19% 4.86x
Carhartt 25.23% 4.86x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.02% 4.72x
Cars, Travel & Food 0.01% 3.51x
Illinois College Sports 0.05% 3.14x
Scotland Travel 0.03% 2.92x
Texas Off-Roading 0.01% 2.69x
South Dakota Cluster 1.10% 2.62x
Franchising 0.02% 2.50x
Right Wing Blogs - Political Activism 0.04% 2.50x
Mining & Natural Resources 0.02% 2.27x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.27x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female