Dstillery Audiences

DAIRY QUEEN

Audience Size: 5.3 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
North Midwest State Fair Visitors 3.69% 1.68x
Iowa County and Local Fair Visitors 3.74% 1.67x
Wisconsin County and Local Fair Visitors 3.59% 1.61x
Minnesota Twins Fans 2.91% 1.56x
Tractor Shoppers 3.12% 1.54x
Iowa Hawkeyes Fans 2.80% 1.53x
Ohio County and Local Fair Visitors 3.50% 1.52x
Texas State Fairs 3.40% 1.52x
Rapid City Trip Planners 2.63% 1.51x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.

Location Composition Index
Buckle 5.62% 4.96x
Eddie Bauer 2.39% 4.73x
Carhartt 1.62% 4.27x
American Eagle Outfitters 6.53% 4.18x
Charlotte Russe 3.77% 4.10x
Lane Bryant 3.89% 4.09x
Zumiez 5.69% 4.07x
Columbia 1.10% 3.94x
Aeropostale 4.55% 3.94x
Express 4.58% 3.91x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.45x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.71x
East Texas Cluster 0.55% 2.34x
South Dakota Cluster 0.79% 2.32x
North Dakota Cluster 1.00% 2.17x
Minnesota Community Business Cluster 0.69% 2.14x
Romanian News 0.02% 2.09x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 2.03x
Local & Travel England - Northern England 0.01% 2.01x
Minnesota Local News Cluster 2.82% 2.01x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female