Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.48% | 1.63x |
| Xtreme Sports Fans | 1.37% | 1.44x |
| Dodge Vehicle Shoppers | 1.49% | 1.42x |
| Truck Shoppers | 1.39% | 1.38x |
| Farming Simulator Video Game Fans | 1.72% | 1.38x |
| Auto Body Shoppers | 1.58% | 1.36x |
| Quads and ATV Enthusiasts | 1.49% | 1.36x |
| Hunters | 1.43% | 1.36x |
| Diesel Vehicle Shoppers | 2.81% | 1.35x |
| Rapid City Trip Planners | 1.17% | 1.35x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.31% | 10.90x |
| Aeropostale | 2.63% | 9.47x |
| Hollister | 1.10% | 8.79x |
| Zumiez | 1.72% | 7.28x |
| Journeys | 1.50% | 7.01x |
| Eddie Bauer | 0.66% | 6.95x |
| Belk | 0.99% | 6.85x |
| American Eagle Outfitters | 2.70% | 6.76x |
| Saint Laurent Paris | 0.36% | 6.43x |
| Coach | 2.58% | 6.37x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.67% | 2.60x |
| Farming & Agriculture | 0.18% | 2.17x |
| North Dakota Cluster | 0.54% | 2.13x |
| Minnesota Community Business Cluster | 0.55% | 2.08x |
| Illinois College Sports | 0.05% | 2.03x |
| East Texas Cluster | 0.25% | 2.03x |
| Minnesota Local News Cluster | 1.79% | 2.00x |
| South Dakota Cluster | 0.37% | 1.99x |
| Nebraska Cluster | 0.81% | 1.87x |
| Survival Guides | 0.04% | 1.79x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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