Dstillery Audiences

DAIRY QUEEN

Audience Size: 5.4 Million Devices

Explore the Dairy Queen Audience

Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Dairy Queen audience.

Dstillery Crafted Audiences

INTERESTS

The Dairy Queen audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dairy Queen audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.71x
Rapid City Trip Planners 1.83% 1.61x
Tractor Shoppers 2.19% 1.57x
Minnesota Twins Fans 1.91% 1.55x
Midwestern Voters 1.86% 1.51x
Green Bay Packers Fans 1.94% 1.51x
Iowa Hawkeyes Fans 1.83% 1.49x
Farming Simulator Video Game Fans 2.10% 1.48x
Black Friday Deal Shoppers 1.90% 1.48x
Mowing Equipment Shoppers 1.66% 1.47x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dairy Queen audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.

Location Composition Index
Buckle 3.57% 5.41x
Eddie Bauer 1.66% 5.27x
Carhartt 6.68% 4.94x
Columbia 1.01% 4.62x
Belk 1.02% 4.61x
Express Outlets 0.63% 4.57x
American Eagle Outfitters 5.00% 4.46x
Zumiez 4.10% 4.46x
Aeropostale 2.59% 4.45x
Charlotte Russe 2.25% 4.42x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dairy Queen audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 0.82% 2.83x
North Dakota Cluster 1.10% 2.62x
Minnesota Local News Cluster 3.13% 2.31x
Farming & Agriculture 0.26% 2.29x
Minnesota Community Business Cluster 0.77% 2.20x
Indiana Finance & Business Cluster 0.86% 2.04x
Nebraska Cluster 1.47% 2.00x
Illinois News 1.32% 1.94x
Consumer Rewards 0.05% 1.93x
Wisconsin Travel & Tourism Cluster 1.14% 1.91x
Composition Percentage: The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female