Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 5.51% | 2.03x |
| Social Distancing Content Readers | 0.04% | 1.85x |
| Minnesota Twins Fans | 3.95% | 1.82x |
| North Midwest State Fair Visitors | 4.28% | 1.63x |
| Ohio County and Local Fair Visitors | 4.85% | 1.60x |
| Oregon County and Local Fair Visitors | 3.90% | 1.60x |
| Rapid City Trip Planners | 3.10% | 1.58x |
| Iowa County and Local Fair Visitors | 4.10% | 1.57x |
| Wisconsin County and Local Fair Visitors | 4.19% | 1.53x |
| Oregon Trip Planners | 3.22% | 1.52x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.04% | 7.46x |
| Buckle | 4.27% | 5.84x |
| Levi Strauss | 0.02% | 5.69x |
| Eddie Bauer | 1.59% | 5.43x |
| Zumiez | 4.24% | 4.94x |
| Carhartt | 29.20% | 4.85x |
| Journeys | 5.90% | 4.70x |
| Lane Bryant | 2.85% | 4.63x |
| Gymboree | 2.73% | 4.58x |
| American Eagle Outfitters | 3.53% | 4.52x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.02% | 5.66x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 3.55x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 3.42x |
| General Interest | 0.02% | 3.24x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.04% | 2.64x |
| Scuba Diving | 0.02% | 2.59x |
| Marijuana | 0.06% | 2.48x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.45x |
| Minnesota Community Business Cluster | 0.67% | 2.44x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.44x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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