Explore the Dairy Queen Audience
Below you'll find more information about the Dairy Queen audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Dairy Queen audience.
INTERESTS
The Dairy Queen audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dairy Queen audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.82% | 1.73x |
| Texas State Fairs | 3.51% | 1.60x |
| Iowa County and Local Fair Visitors | 3.37% | 1.57x |
| Washington County and Local Fair Visitors | 3.48% | 1.56x |
| Ohio County and Local Fair Visitors | 3.51% | 1.54x |
| Diesel Vehicle Shoppers | 3.10% | 1.51x |
| North West State Fair Visitors | 3.61% | 1.50x |
| Oregon County and Local Fair Visitors | 3.40% | 1.49x |
| Tractor Shoppers | 2.74% | 1.48x |
| Texas Trip Planners | 3.37% | 1.47x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Interest attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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APPAREL RETAILERS
The Dairy Queen audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dairy Queen audience is Buckle.
| Location | Composition | Index |
| Buckle | 6.59% | 5.49x |
| Eddie Bauer | 2.82% | 5.30x |
| Zumiez | 7.14% | 4.64x |
| Journeys | 8.56% | 4.64x |
| American Eagle Outfitters | 6.09% | 4.63x |
| Carhartt | 20.64% | 4.62x |
| Lane Bryant | 4.36% | 4.52x |
| Charlotte Russe | 2.35% | 4.43x |
| Aeropostale | 5.92% | 4.38x |
| Gymboree | 4.78% | 4.34x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Location attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dairy Queen audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 3.09x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.47x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 2.33x |
| East Texas Cluster | 0.57% | 2.28x |
| North Dakota Cluster | 1.19% | 2.26x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.07x |
| South Dakota Cluster | 0.69% | 1.97x |
| Minnesota Community Business Cluster | 0.57% | 1.95x |
| Minnesota Local News Cluster | 2.82% | 1.87x |
| Texas News | 1.82% | 1.83x |
Composition Percentage:
The overlap percentage between the Dairy Queen audience and the Content Affinity attribute.
Index: A comparison of the Dairy Queen audience to the internet population.
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DEMOGRAPHICS
The Dairy Queen audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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