Dstillery Audiences

DAVID'S BRIDAL

Audience Size: 300.5 Thousand Devices

Explore the David's Bridal Audience

Below you'll find more information about the David's Bridal audience, broken down in different categories based on their digital and physical behaviors. These are 300.5 thousand unique devices whose actions qualify for the David's Bridal audience.

Dstillery Crafted Audiences

INTERESTS

The David's Bridal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the David's Bridal audience is Horse Race Enthusiasts.

Interest Composition Index
Horse Race Enthusiasts 1.73% 1.67x
Countdown to the Beach Travelers 3.10% 1.50x
CBD Oils Shoppers 2.05% 1.49x
Animal Humane Society Helpers 1.84% 1.48x
Baseball Enthusiasts 1.60% 1.47x
Kansas City Royals Fans 1.56% 1.45x
Mailing & Shipping Shoppers 1.49% 1.45x
Engagement Ring Shoppers 1.91% 1.43x
Sports Gamblers 1.60% 1.42x
Minnesota Twins Fans 1.35% 1.40x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Interest attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The David's Bridal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the David's Bridal audience is Bonobos.

Location Composition Index
Bonobos 1.44% 16.64x
Mens Wearhouse 16.78% 13.20x
Everlane 0.18% 12.13x
Express 5.14% 12.03x
Topshop 0.25% 11.35x
REI 3.56% 10.74x
Old Navy 11.42% 10.73x
Charlotte Russe 3.46% 10.36x
Levi Strauss 1.65% 10.36x
Club Monaco 1.34% 10.20x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Location attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the David's Bridal audience is Painting & Renovation.

Content Affinity Composition Index
Painting & Renovation 0.42% 2.59x
Beach & Intimate Wear 0.14% 2.44x
Auctions & Repossessions 0.14% 2.41x
Custom T-Shirts 0.08% 2.40x
Crossfit & Obstacle Race Enthusiasts 0.52% 2.26x
Custom Gifts 0.38% 2.10x
College Sports 0.21% 2.10x
Missouri News Content Cluster 0.97% 2.00x
Human Resources & Employee Management 0.10% 1.97x
Memphis News 0.14% 1.96x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Content Affinity attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The David's Bridal audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female