Dstillery Audiences

DAVID'S BRIDAL

Audience Size: 48.9 Thousand Devices

Explore the David's Bridal Audience

Below you'll find more information about the David's Bridal audience, broken down in different categories based on their digital and physical behaviors. These are 48.9 thousand unique devices whose actions qualify for the David's Bridal audience.

Dstillery Crafted Audiences

INTERESTS

The David's Bridal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the David's Bridal audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 3.29% 2.63x
Fathers Day Celebrators 2.82% 2.33x
Holiday Season Department Store Deal Shoppers 3.53% 2.04x
Spanish Language Learners 3.06% 2.02x
Food Bank Researchers 1.41% 2.00x
Skin Care Researchers 4.24% 1.94x
United Nations Donors 2.35% 1.92x
Ice Skating Enthusiasts 2.82% 1.90x
Sushi Lovers 2.82% 1.88x
Holiday Season Low-Cost Retail Deal Shoppers 3.29% 1.87x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Interest attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The David's Bridal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the David's Bridal audience is REI.

Location Composition Index
REI 2.17% 12.38x
LL Bean 0.65% 11.23x
Mens Wearhouse 10.81% 11.06x
Dressbarn 6.25% 9.78x
J. Crew 4.02% 9.24x
Old Navy 12.06% 9.17x
Aeropostale 6.68% 8.99x
Lane Bryant 6.36% 8.79x
American Apparel 0.98% 8.71x
Forever 21 3.59% 8.68x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Location attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the David's Bridal audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 0.71% 4.62x
Shipping & Logistics 0.10% 4.57x
Video Content Sites 0.48% 3.52x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.38% 3.22x
Online Games 0.47% 3.04x
Wedding Planning 0.94% 3.01x
Fishing 0.55% 2.94x
Homesteading 0.49% 2.84x
Tiny & Modular Home Researchers 0.47% 2.75x
Legal Information Research Cluster 0.47% 2.71x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Content Affinity attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The David's Bridal audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male