Dstillery Audiences

DAVID'S BRIDAL

Audience Size: 317.1 Thousand Devices

Explore the David's Bridal Audience

Below you'll find more information about the David's Bridal audience, broken down in different categories based on their digital and physical behaviors. These are 317.1 thousand unique devices whose actions qualify for the David's Bridal audience.

Dstillery Crafted Audiences

INTERESTS

The David's Bridal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the David's Bridal audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.06% 90.44x
Getting Off the Grid Travelers 0.06% 68.25x
Family Adventures Travelers 0.06% 53.20x
Work Comes First Travelers 0.03% 9.67x
Executive Travelers 0.05% 4.24x
Kansas City Royals Fans 2.43% 1.80x
Southern Central Voters 1.84% 1.53x
Countdown to the Beach Travelers 3.10% 1.50x
Rapid City Trip Planners 1.66% 1.45x
Kansas City Chiefs Fans 1.63% 1.44x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Interest attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The David's Bridal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the David's Bridal audience is Bonobos.

Location Composition Index
Bonobos 2.60% 15.17x
Mens Wearhouse 19.46% 12.02x
Topshop 0.53% 11.74x
Charlotte Russe 5.23% 10.28x
REI 3.22% 10.17x
Express 6.86% 9.71x
Everlane 0.17% 9.37x
Old Navy 11.83% 9.35x
Eddie Bauer 2.86% 9.09x
Aeropostale 5.27% 9.02x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Location attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the David's Bridal audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.04% 19.82x
Sports - Skiing, Snowboarding 0.02% 19.82x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 13.95x
Barcode Site & App Users 0.06% 13.49x
Golf & Boats 0.01% 13.13x
Quebec Hunting & Outdoors Cluster 0.04% 12.52x
England Tourism 0.03% 11.69x
Survey Websites 0.04% 11.33x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 10.18x
French Education 0.09% 8.65x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Content Affinity attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The David's Bridal audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female