Dstillery Audiences

DAVID'S BRIDAL

Audience Size: 348.2 Thousand Devices

Explore the David's Bridal Audience

Below you'll find more information about the David's Bridal audience, broken down in different categories based on their digital and physical behaviors. These are 348.2 thousand unique devices whose actions qualify for the David's Bridal audience.

Dstillery Crafted Audiences

INTERESTS

The David's Bridal audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the David's Bridal audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.06% 90.44x
Getting Off the Grid Travelers 0.06% 68.25x
Family Adventures Travelers 0.06% 53.20x
Work Comes First Travelers 0.03% 9.67x
Executive Travelers 0.05% 4.24x
Countdown to the Beach Travelers 3.10% 1.50x
Parents with Toddlers 3.46% 1.37x
Ohio County and Local Fair Visitors 3.05% 1.30x
Drive-In Theater Enthusiasts 2.64% 1.25x
Horror Movie and TV Enthusiasts 2.67% 1.24x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Interest attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The David's Bridal audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the David's Bridal audience is Bonobos.

Location Composition Index
Bonobos 3.38% 13.41x
Mens Wearhouse 17.31% 10.50x
Topshop 0.70% 9.76x
REI 2.84% 9.27x
Charlotte Russe 6.82% 9.20x
Dressbarn 7.21% 8.40x
Aeropostale 7.42% 8.33x
Lane Bryant 7.49% 8.30x
Express 9.37% 8.20x
Old Navy 12.85% 8.09x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Location attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the David's Bridal audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 36.39x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 24.76x
Decoration & Fabric 0.04% 19.82x
Sports - Skiing, Snowboarding 0.02% 19.82x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 13.58x
Barcode Site & App Users 0.06% 13.49x
Golf & Boats 0.01% 13.13x
Quebec Hunting & Outdoors Cluster 0.04% 12.52x
England Tourism 0.03% 10.49x
French Education 0.09% 8.65x
Composition Percentage: The overlap percentage between the David's Bridal audience and the Content Affinity attribute.
Index: A comparison of the David's Bridal audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The David's Bridal audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female