Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 383.1 thousand unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.74x |
| Tracfone Customers | 0.02% | 2.58x |
| AT&T Wireless Customers | 0.08% | 2.20x |
| Iowa County and Local Fair Visitors | 4.68% | 1.67x |
| RC Helicopters and Drones Hobbyists | 3.65% | 1.53x |
| Readers of Argentinian Content | 2.79% | 1.52x |
| Yellowstone Park Trip Planners | 4.10% | 1.48x |
| Used Compact Pickup Intenders | 2.39% | 1.48x |
| Nashville Trip Planners | 3.33% | 1.46x |
| Rapid City Trip Planners | 2.97% | 1.45x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.92x |
| Supreme | 0.02% | 3.86x |
| Maurices | 5.26% | 3.85x |
| Belk | 0.97% | 3.83x |
| Buckle | 2.75% | 3.54x |
| Ralph Lauren | 0.69% | 3.44x |
| Carhartt | 31.73% | 3.25x |
| Express Outlets | 0.42% | 3.21x |
| Kate Spade | 0.79% | 3.17x |
| Eddie Bauer | 1.04% | 3.16x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.14% | 5.06x |
| Shopping Catalogs | 0.09% | 3.90x |
| Cuba & Mexico Media | 0.07% | 3.89x |
| Teaching Abroad | 0.02% | 3.85x |
| Amateur Radios | 0.14% | 3.79x |
| Lacrosse College Athletics | 0.07% | 3.70x |
| Auto Body Upkeep & Repair Researchers | 0.14% | 3.29x |
| Mobile Phone Networks | 0.09% | 3.25x |
| Action Sports | 0.10% | 3.17x |
| Comedy Content | 0.09% | 3.05x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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