Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.51% | 1.32x |
| Truck Shoppers | 1.62% | 1.27x |
| Florida Gulf Coast Travel Researchers | 1.70% | 1.25x |
| Florida Atlantic Coast Trip Planners | 1.81% | 1.23x |
| Alabama Trip Planners | 3.70% | 1.22x |
| Automotive Auctions Enthusiasts | 1.52% | 1.20x |
| Georgia Trip Planners | 1.71% | 1.17x |
| Diesel Vehicle Shoppers | 3.00% | 1.17x |
| Dirt Bike Enthusiasts | 1.59% | 1.15x |
| Auto Body Shoppers | 1.56% | 1.14x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.63% | 7.18x |
| Aeropostale | 2.37% | 5.40x |
| Carhartt | 11.19% | 5.20x |
| Express Outlets | 0.46% | 4.87x |
| Ralph Lauren | 0.66% | 4.82x |
| Club Monaco | 0.60% | 4.77x |
| Brooks Brothers | 2.49% | 4.75x |
| Columbia | 0.82% | 4.70x |
| Journeys | 2.64% | 4.66x |
| Zumiez | 3.00% | 4.66x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 1.61% | 1.42x |
| Car Forums | 1.76% | 1.17x |
| Florida Local News Cluster | 1.87% | 1.16x |
| Georgia Cluster | 2.04% | 1.12x |
| African American Celebrity Gossip | 3.92% | 1.08x |
| Plants & Gardening | 1.65% | 1.06x |
| Career Cluster A | 3.09% | 1.06x |
| Phone & Business Information Searchers | 3.92% | 1.05x |
| Appliances & Reviews | 2.91% | 1.02x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.33% | 1.01x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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