Dstillery Audiences

DAYS INN

Audience Size: 1.8 Million Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.51% 1.32x
Truck Shoppers 1.62% 1.27x
Florida Gulf Coast Travel Researchers 1.70% 1.25x
Florida Atlantic Coast Trip Planners 1.81% 1.23x
Alabama Trip Planners 3.70% 1.22x
Automotive Auctions Enthusiasts 1.52% 1.20x
Georgia Trip Planners 1.71% 1.17x
Diesel Vehicle Shoppers 3.00% 1.17x
Dirt Bike Enthusiasts 1.59% 1.15x
Auto Body Shoppers 1.56% 1.14x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.63% 7.18x
Aeropostale 2.37% 5.40x
Carhartt 11.19% 5.20x
Express Outlets 0.46% 4.87x
Ralph Lauren 0.66% 4.82x
Club Monaco 0.60% 4.77x
Brooks Brothers 2.49% 4.75x
Columbia 0.82% 4.70x
Journeys 2.64% 4.66x
Zumiez 3.00% 4.66x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Alabama News.

Content Affinity Composition Index
Alabama News 1.61% 1.42x
Car Forums 1.76% 1.17x
Florida Local News Cluster 1.87% 1.16x
Georgia Cluster 2.04% 1.12x
African American Celebrity Gossip 3.92% 1.08x
Plants & Gardening 1.65% 1.06x
Career Cluster A 3.09% 1.06x
Phone & Business Information Searchers 3.92% 1.05x
Appliances & Reviews 2.91% 1.02x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 2.33% 1.01x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female