Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 1.54x |
| Cabin Rental Researchers | 1.92% | 1.36x |
| Smoky Mountains Trip Planners | 1.85% | 1.32x |
| Tractor Shoppers | 1.80% | 1.30x |
| Alabama Trip Planners | 2.21% | 1.28x |
| Diesel Vehicle Shoppers | 1.62% | 1.24x |
| Readers of Honduran Content | 1.52% | 1.24x |
| Dodge Vehicle Shoppers | 1.64% | 1.23x |
| Truck Shoppers | 1.64% | 1.22x |
| Camaro Enthusiasts | 1.53% | 1.20x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.29% | 5.82x |
| Carhartt | 6.52% | 4.83x |
| Topshop | 0.20% | 4.52x |
| Express Outlets | 0.62% | 4.49x |
| Buckle | 2.81% | 4.27x |
| Ralph Lauren | 0.83% | 4.17x |
| Aeropostale | 2.42% | 4.15x |
| Columbia | 0.89% | 4.04x |
| Mens Wearhouse | 6.49% | 4.01x |
| Zumiez | 3.66% | 3.98x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 4.61x |
| Quinceanera Planning | 0.02% | 3.55x |
| Saskatchewan Media & Retail Cluster | 0.01% | 3.17x |
| Texas Off-Roading | 0.02% | 2.81x |
| Nepal News | 0.04% | 2.56x |
| Memphis News | 0.24% | 2.42x |
| South Dakota Cluster | 0.66% | 2.36x |
| Flags & Trump | 0.01% | 2.21x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.20x |
| Seventh-day Adventist Church | 0.03% | 2.19x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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