Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.26% | 1.62x |
| Smokie Mountain Trip Planner | 3.95% | 1.57x |
| Smoky Mountains Trip Planners | 2.93% | 1.45x |
| Cabin Rental Researchers | 3.46% | 1.44x |
| Alabama Trip Planners | 3.75% | 1.36x |
| Southeastern Voters | 2.90% | 1.36x |
| Speedway Event Enthusiasts | 2.85% | 1.34x |
| Tennessee Volunteers Fans | 2.84% | 1.34x |
| Georgia Trip Planners | 3.27% | 1.34x |
| Texas State Fairs | 3.13% | 1.34x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.51% | 5.17x |
| Everlane | 0.11% | 4.55x |
| Levi Strauss | 0.91% | 4.49x |
| Topshop | 0.37% | 4.43x |
| Joe's Jeans | 0.20% | 4.22x |
| Charlotte Russe | 2.79% | 4.03x |
| Buckle | 4.97% | 4.00x |
| Express Outlets | 0.92% | 3.97x |
| Club Monaco | 0.95% | 3.96x |
| Calvin Klein | 0.35% | 3.96x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 0.05% | 4.18x |
| Costumes | 0.10% | 3.80x |
| Virginia Athletics | 0.09% | 3.41x |
| Mid-Atlantic Beaches | 0.05% | 3.16x |
| Canada Online Shopping Cluster | 0.04% | 2.98x |
| Vancouver British Columbia Research Cluster | 0.05% | 2.82x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.81x |
| Memes & Comedy | 0.06% | 2.80x |
| French News & Gossip Cluster | 0.09% | 2.75x |
| Cosmetics Business | 0.04% | 2.57x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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