Dstillery Audiences

DAYS INN

Audience Size: 2 Million Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.54x
South State Fair Visitors 3.43% 1.47x
North Midwest State Fair Visitors 3.11% 1.39x
Cabin Rental Researchers 3.18% 1.34x
Speedway Event Enthusiasts 2.95% 1.32x
Alabama Trip Planners 3.39% 1.31x
Smoky Mountains Trip Planners 2.83% 1.29x
Southeastern Voters 2.52% 1.27x
SEC Fans 2.61% 1.27x
Quads and ATV Enthusiasts 3.01% 1.26x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.08% 4.96x
Topshop 0.31% 4.27x
Buckle 3.94% 4.00x
Express Outlets 0.74% 3.97x
Columbia 0.99% 3.82x
Levi Strauss 1.33% 3.81x
Charlotte Russe 2.78% 3.74x
Aeropostale 3.32% 3.73x
Journeys 3.63% 3.70x
Everlane 0.07% 3.63x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 6.66x
Memphis News 0.21% 1.99x
Concert Posters 0.06% 1.92x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.92x
Arkansas News 0.96% 1.90x
Mississippi News 0.85% 1.82x
New Mexico News 1.02% 1.80x
Sports - Golf, Hunting, Fishing 0.04% 1.80x
South Dakota Cluster 0.60% 1.79x
Active Lifestyle Enthusiasts 0.01% 1.79x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female