Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 1.54x |
| Florida Gulf Coast Travel Researchers | 1.80% | 1.41x |
| Southeastern Voters | 1.46% | 1.35x |
| Alabama Trip Planners | 4.43% | 1.33x |
| Georgia Trip Planners | 1.98% | 1.32x |
| Commercial Truck Researchers | 1.42% | 1.32x |
| Truck Shoppers | 1.57% | 1.31x |
| Tractor Shoppers | 1.39% | 1.31x |
| Budget Wireless Shoppers | 1.31% | 1.29x |
| Nascar Fans | 1.12% | 1.29x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.59% | 7.07x |
| Club Monaco | 0.67% | 5.66x |
| Aeropostale | 2.36% | 5.41x |
| Ralph Lauren | 0.55% | 5.32x |
| Express Outlets | 0.28% | 5.12x |
| Carhartt | 13.18% | 4.90x |
| Levi Strauss | 0.65% | 4.90x |
| Everlane | 0.05% | 4.89x |
| Zumiez | 2.08% | 4.89x |
| Express | 1.66% | 4.87x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.38x |
| Men's Fashion Shopping | 0.02% | 2.33x |
| Content Streamers & Downloaders | 0.02% | 2.23x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.97x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.05% | 1.90x |
| Wisconsin Travel & Tourism Cluster | 0.76% | 1.85x |
| South Dakota Cluster | 0.37% | 1.85x |
| East Texas Cluster | 0.25% | 1.80x |
| Niche Dating Websites | 0.28% | 1.79x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.78x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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