Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 508.1 thousand unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.74x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.11% | 2.71x |
| Tracfone Customers | 0.02% | 2.58x |
| AT&T Wireless Customers | 0.08% | 2.20x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.08% | 2.14x |
| Big Box Store Jewelry Sale Shoppers | 0.08% | 2.04x |
| Sunglasses Shoppers | 0.89% | 1.97x |
| Food Bank Researchers | 0.90% | 1.67x |
| Wyoming Cowboys Fans | 1.89% | 1.63x |
| Wireless Headphone Researchers | 0.04% | 1.54x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 2.56% | 2.49x |
| Maurices | 10.48% | 2.30x |
| Carhartt | 40.03% | 2.03x |
| Buckle | 6.61% | 1.97x |
| Calvin Klein | 0.13% | 1.95x |
| Patagonia | 0.36% | 1.88x |
| Joe's Jeans | 0.07% | 1.84x |
| Lane Bryant | 5.01% | 1.83x |
| Ralph Lauren | 1.08% | 1.82x |
| Eddie Bauer | 2.14% | 1.80x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Online Games for Kids.
| Content Affinity | Composition | Index |
| Online Games for Kids | 0.11% | 3.93x |
| Teaching Abroad | 0.02% | 3.85x |
| Watches Retail | 0.08% | 3.45x |
| Grilling | 0.08% | 3.39x |
| Cakes & Sweets | 0.08% | 3.24x |
| Canadian News | 0.06% | 3.14x |
| French Canadian Cluster | 0.05% | 3.07x |
| Vietnam Cluster | 0.05% | 3.01x |
| Diet & Weight Loss | 0.06% | 2.97x |
| South Dakota Cluster | 0.94% | 2.73x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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