Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 658.7 thousand unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 1.47% | 1.36x |
| Tractor Shoppers | 1.24% | 1.34x |
| Cabin Rental Researchers | 1.80% | 1.32x |
| RV Owners and Upgraders | 1.29% | 1.27x |
| Commercial Truck Researchers | 1.16% | 1.24x |
| Diesel Vehicle Shoppers | 2.62% | 1.24x |
| Alabama Trip Planners | 3.83% | 1.22x |
| Nascar Fans | 0.99% | 1.22x |
| Georgia Trip Planners | 1.61% | 1.22x |
| RV Shoppers | 1.14% | 1.22x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 0.98% | 6.78x |
| Urban Outfitters | 1.49% | 5.79x |
| Express | 1.00% | 5.38x |
| Club Monaco | 0.49% | 5.37x |
| Hugo Boss | 0.48% | 5.23x |
| LOFT | 1.29% | 5.21x |
| Joe's Jeans | 0.13% | 5.04x |
| Forever 21 | 1.42% | 5.03x |
| American Apparel | 0.85% | 5.03x |
| Levi Strauss | 0.36% | 5.00x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Audio Clips & Sound Effects.
| Content Affinity | Composition | Index |
| Audio Clips & Sound Effects | 0.10% | 1.89x |
| Mississippi News | 0.46% | 1.80x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 1.74x |
| Hobby Drones & Remote-Controlled Cars | 0.10% | 1.71x |
| Savannah Georgia News | 0.27% | 1.66x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.42% | 1.64x |
| Niche Dating Websites | 0.28% | 1.63x |
| LGBTQ Advocacy | 0.69% | 1.62x |
| Colorado Cluster | 0.42% | 1.60x |
| New Mexico News | 0.51% | 1.59x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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