Dstillery Audiences

DAYS INN

Audience Size: 417.5 Thousand Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 417.5 thousand unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.74x
Tracfone Customers 0.02% 2.58x
AT&T Wireless Customers 0.08% 2.20x
Restaurant Supply Shoppers 0.18% 1.60x
Diesel Vehicle Shoppers 4.05% 1.56x
RV Shoppers 4.01% 1.56x
BBQ Enthusiasts 4.14% 1.54x
South State Fair Visitors 4.72% 1.53x
Iowa County and Local Fair Visitors 4.23% 1.51x
RV Owners and Upgraders 3.66% 1.51x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Maurices.

Location Composition Index
Maurices 4.27% 3.94x
Belk 0.74% 3.87x
Supreme 0.02% 3.86x
Ralph Lauren 0.53% 3.76x
Buckle 1.95% 3.65x
Kate Spade 0.61% 3.61x
Express Outlets 0.33% 3.58x
Eddie Bauer 0.79% 3.47x
Journeys 2.73% 3.40x
Aeropostale 1.64% 3.39x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.13% 4.76x
Grilling 0.40% 4.09x
Russia Cluster 0.08% 3.92x
Shopping Catalogs 0.18% 3.91x
Institutional Investing 0.07% 3.90x
Flower Shopping 0.07% 3.87x
Canadian Healthcare 0.09% 3.85x
Teaching Abroad 0.02% 3.85x
Cub & Girl Scouts 0.12% 3.59x
Natural & Healthy Living Researchers 0.13% 3.46x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female