Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 1.54x |
| South State Fair Visitors | 3.78% | 1.53x |
| Cabin Rental Researchers | 3.49% | 1.51x |
| Smoky Mountains Trip Planners | 2.84% | 1.47x |
| Alabama Trip Planners | 3.76% | 1.42x |
| SEC Fans | 2.64% | 1.42x |
| Southeastern Voters | 2.57% | 1.38x |
| Texas State Fairs | 2.96% | 1.34x |
| Tennessee Volunteers Fans | 2.37% | 1.33x |
| Tractor Shoppers | 2.64% | 1.32x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.25% | 4.97x |
| Topshop | 0.38% | 4.34x |
| Levi Strauss | 1.25% | 4.19x |
| Everlane | 0.09% | 4.13x |
| Joe's Jeans | 0.21% | 3.87x |
| Buckle | 4.38% | 3.87x |
| Express Outlets | 0.79% | 3.79x |
| Calvin Klein | 0.32% | 3.78x |
| Charlotte Russe | 3.44% | 3.74x |
| Carhartt | 1.40% | 3.70x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Winnipeg Canada News.
| Content Affinity | Composition | Index |
| Winnipeg Canada News | 0.05% | 4.99x |
| Rural Living | 0.01% | 3.52x |
| Canadian Real Estate Researcher Cluster | 0.02% | 3.23x |
| General Interest | 0.03% | 3.00x |
| French Canadian Cluster | 0.07% | 2.44x |
| Toronto Tourism | 0.01% | 2.39x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.38x |
| Quebec Vacation Research Cluster | 0.01% | 2.34x |
| Drawing & Animation | 0.01% | 2.33x |
| Memphis News | 0.21% | 2.14x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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