Dstillery Audiences

DAYS INN

Audience Size: 658.7 Thousand Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 658.7 thousand unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 1.47% 1.36x
Tractor Shoppers 1.24% 1.34x
Cabin Rental Researchers 1.80% 1.32x
RV Owners and Upgraders 1.29% 1.27x
Commercial Truck Researchers 1.16% 1.24x
Diesel Vehicle Shoppers 2.62% 1.24x
Alabama Trip Planners 3.83% 1.22x
Nascar Fans 0.99% 1.22x
Georgia Trip Planners 1.61% 1.22x
RV Shoppers 1.14% 1.22x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 0.98% 6.78x
Urban Outfitters 1.49% 5.79x
Express 1.00% 5.38x
Club Monaco 0.49% 5.37x
Hugo Boss 0.48% 5.23x
LOFT 1.29% 5.21x
Joe's Jeans 0.13% 5.04x
Forever 21 1.42% 5.03x
American Apparel 0.85% 5.03x
Levi Strauss 0.36% 5.00x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Audio Clips & Sound Effects.

Content Affinity Composition Index
Audio Clips & Sound Effects 0.10% 1.89x
Mississippi News 0.46% 1.80x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.05% 1.74x
Hobby Drones & Remote-Controlled Cars 0.10% 1.71x
Savannah Georgia News 0.27% 1.66x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.42% 1.64x
Niche Dating Websites 0.28% 1.63x
LGBTQ Advocacy 0.69% 1.62x
Colorado Cluster 0.42% 1.60x
New Mexico News 0.51% 1.59x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female