Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 1.54x |
| South State Fair Visitors | 3.43% | 1.47x |
| North Midwest State Fair Visitors | 3.11% | 1.39x |
| Cabin Rental Researchers | 3.18% | 1.34x |
| Speedway Event Enthusiasts | 2.95% | 1.32x |
| Alabama Trip Planners | 3.39% | 1.31x |
| Smoky Mountains Trip Planners | 2.83% | 1.29x |
| Southeastern Voters | 2.52% | 1.27x |
| SEC Fans | 2.61% | 1.27x |
| Quads and ATV Enthusiasts | 3.01% | 1.26x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.08% | 4.96x |
| Topshop | 0.31% | 4.27x |
| Buckle | 3.94% | 4.00x |
| Express Outlets | 0.74% | 3.97x |
| Columbia | 0.99% | 3.82x |
| Levi Strauss | 1.33% | 3.81x |
| Charlotte Russe | 2.78% | 3.74x |
| Aeropostale | 3.32% | 3.73x |
| Journeys | 3.63% | 3.70x |
| Everlane | 0.07% | 3.63x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.02% | 6.66x |
| Memphis News | 0.21% | 1.99x |
| Concert Posters | 0.06% | 1.92x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 1.92x |
| Arkansas News | 0.96% | 1.90x |
| Mississippi News | 0.85% | 1.82x |
| New Mexico News | 1.02% | 1.80x |
| Sports - Golf, Hunting, Fishing | 0.04% | 1.80x |
| South Dakota Cluster | 0.60% | 1.79x |
| Active Lifestyle Enthusiasts | 0.01% | 1.79x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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