Dstillery Audiences

DAYS INN

Audience Size: 1.7 Million Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.26% 1.62x
Smokie Mountain Trip Planner 3.95% 1.57x
Smoky Mountains Trip Planners 2.93% 1.45x
Cabin Rental Researchers 3.46% 1.44x
Alabama Trip Planners 3.75% 1.36x
Southeastern Voters 2.90% 1.36x
Speedway Event Enthusiasts 2.85% 1.34x
Tennessee Volunteers Fans 2.84% 1.34x
Georgia Trip Planners 3.27% 1.34x
Texas State Fairs 3.13% 1.34x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.51% 5.17x
Everlane 0.11% 4.55x
Levi Strauss 0.91% 4.49x
Topshop 0.37% 4.43x
Joe's Jeans 0.20% 4.22x
Charlotte Russe 2.79% 4.03x
Buckle 4.97% 4.00x
Express Outlets 0.92% 3.97x
Club Monaco 0.95% 3.96x
Calvin Klein 0.35% 3.96x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.05% 4.18x
Costumes 0.10% 3.80x
Virginia Athletics 0.09% 3.41x
Mid-Atlantic Beaches 0.05% 3.16x
Canada Online Shopping Cluster 0.04% 2.98x
Vancouver British Columbia Research Cluster 0.05% 2.82x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.81x
Memes & Comedy 0.06% 2.80x
French News & Gossip Cluster 0.09% 2.75x
Cosmetics Business 0.04% 2.57x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female