Dstillery Audiences

DAYS INN

Audience Size: 2 Million Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.54x
Cabin Rental Researchers 1.92% 1.36x
Smoky Mountains Trip Planners 1.85% 1.32x
Tractor Shoppers 1.80% 1.30x
Alabama Trip Planners 2.21% 1.28x
Diesel Vehicle Shoppers 1.62% 1.24x
Readers of Honduran Content 1.52% 1.24x
Dodge Vehicle Shoppers 1.64% 1.23x
Truck Shoppers 1.64% 1.22x
Camaro Enthusiasts 1.53% 1.20x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.29% 5.82x
Carhartt 6.52% 4.83x
Topshop 0.20% 4.52x
Express Outlets 0.62% 4.49x
Buckle 2.81% 4.27x
Ralph Lauren 0.83% 4.17x
Aeropostale 2.42% 4.15x
Columbia 0.89% 4.04x
Mens Wearhouse 6.49% 4.01x
Zumiez 3.66% 3.98x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 4.61x
Quinceanera Planning 0.02% 3.55x
Saskatchewan Media & Retail Cluster 0.01% 3.17x
Texas Off-Roading 0.02% 2.81x
Nepal News 0.04% 2.56x
Memphis News 0.24% 2.42x
South Dakota Cluster 0.66% 2.36x
Flags & Trump 0.01% 2.21x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.20x
Seventh-day Adventist Church 0.03% 2.19x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female