Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 417.5 thousand unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.13% | 2.74x |
| Tracfone Customers | 0.02% | 2.58x |
| AT&T Wireless Customers | 0.08% | 2.20x |
| Restaurant Supply Shoppers | 0.18% | 1.60x |
| Diesel Vehicle Shoppers | 4.05% | 1.56x |
| RV Shoppers | 4.01% | 1.56x |
| BBQ Enthusiasts | 4.14% | 1.54x |
| South State Fair Visitors | 4.72% | 1.53x |
| Iowa County and Local Fair Visitors | 4.23% | 1.51x |
| RV Owners and Upgraders | 3.66% | 1.51x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.27% | 3.94x |
| Belk | 0.74% | 3.87x |
| Supreme | 0.02% | 3.86x |
| Ralph Lauren | 0.53% | 3.76x |
| Buckle | 1.95% | 3.65x |
| Kate Spade | 0.61% | 3.61x |
| Express Outlets | 0.33% | 3.58x |
| Eddie Bauer | 0.79% | 3.47x |
| Journeys | 2.73% | 3.40x |
| Aeropostale | 1.64% | 3.39x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 0.13% | 4.76x |
| Grilling | 0.40% | 4.09x |
| Russia Cluster | 0.08% | 3.92x |
| Shopping Catalogs | 0.18% | 3.91x |
| Institutional Investing | 0.07% | 3.90x |
| Flower Shopping | 0.07% | 3.87x |
| Canadian Healthcare | 0.09% | 3.85x |
| Teaching Abroad | 0.02% | 3.85x |
| Cub & Girl Scouts | 0.12% | 3.59x |
| Natural & Healthy Living Researchers | 0.13% | 3.46x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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