Dstillery Audiences

DAYS INN

Audience Size: 2 Million Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.54x
South State Fair Visitors 3.78% 1.53x
Cabin Rental Researchers 3.49% 1.51x
Smoky Mountains Trip Planners 2.84% 1.47x
Alabama Trip Planners 3.76% 1.42x
SEC Fans 2.64% 1.42x
Southeastern Voters 2.57% 1.38x
Texas State Fairs 2.96% 1.34x
Tennessee Volunteers Fans 2.37% 1.33x
Tractor Shoppers 2.64% 1.32x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.25% 4.97x
Topshop 0.38% 4.34x
Levi Strauss 1.25% 4.19x
Everlane 0.09% 4.13x
Joe's Jeans 0.21% 3.87x
Buckle 4.38% 3.87x
Express Outlets 0.79% 3.79x
Calvin Klein 0.32% 3.78x
Charlotte Russe 3.44% 3.74x
Carhartt 1.40% 3.70x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 0.05% 4.99x
Rural Living 0.01% 3.52x
Canadian Real Estate Researcher Cluster 0.02% 3.23x
General Interest 0.03% 3.00x
French Canadian Cluster 0.07% 2.44x
Toronto Tourism 0.01% 2.39x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.38x
Quebec Vacation Research Cluster 0.01% 2.34x
Drawing & Animation 0.01% 2.33x
Memphis News 0.21% 2.14x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male