Dstillery Audiences

DAYS INN

Audience Size: 508.1 Thousand Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 508.1 thousand unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.74x
Fall/Winter 2021 Fashion Trend Researchers 0.11% 2.71x
Tracfone Customers 0.02% 2.58x
AT&T Wireless Customers 0.08% 2.20x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.08% 2.14x
Big Box Store Jewelry Sale Shoppers 0.08% 2.04x
Sunglasses Shoppers 0.89% 1.97x
Food Bank Researchers 0.90% 1.67x
Wyoming Cowboys Fans 1.89% 1.63x
Wireless Headphone Researchers 0.04% 1.54x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 2.56% 2.49x
Maurices 10.48% 2.30x
Carhartt 40.03% 2.03x
Buckle 6.61% 1.97x
Calvin Klein 0.13% 1.95x
Patagonia 0.36% 1.88x
Joe's Jeans 0.07% 1.84x
Lane Bryant 5.01% 1.83x
Ralph Lauren 1.08% 1.82x
Eddie Bauer 2.14% 1.80x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Online Games for Kids.

Content Affinity Composition Index
Online Games for Kids 0.11% 3.93x
Teaching Abroad 0.02% 3.85x
Watches Retail 0.08% 3.45x
Grilling 0.08% 3.39x
Cakes & Sweets 0.08% 3.24x
Canadian News 0.06% 3.14x
French Canadian Cluster 0.05% 3.07x
Vietnam Cluster 0.05% 3.01x
Diet & Weight Loss 0.06% 2.97x
South Dakota Cluster 0.94% 2.73x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male