Dstillery Audiences

DAYS INN

Audience Size: 1.4 Million Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.54x
Florida Gulf Coast Travel Researchers 1.80% 1.41x
Southeastern Voters 1.46% 1.35x
Alabama Trip Planners 4.43% 1.33x
Georgia Trip Planners 1.98% 1.32x
Commercial Truck Researchers 1.42% 1.32x
Truck Shoppers 1.57% 1.31x
Tractor Shoppers 1.39% 1.31x
Budget Wireless Shoppers 1.31% 1.29x
Nascar Fans 1.12% 1.29x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.59% 7.07x
Club Monaco 0.67% 5.66x
Aeropostale 2.36% 5.41x
Ralph Lauren 0.55% 5.32x
Express Outlets 0.28% 5.12x
Carhartt 13.18% 4.90x
Levi Strauss 0.65% 4.90x
Everlane 0.05% 4.89x
Zumiez 2.08% 4.89x
Express 1.66% 4.87x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.38x
Men's Fashion Shopping 0.02% 2.33x
Content Streamers & Downloaders 0.02% 2.23x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.97x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.05% 1.90x
Wisconsin Travel & Tourism Cluster 0.76% 1.85x
South Dakota Cluster 0.37% 1.85x
East Texas Cluster 0.25% 1.80x
Niche Dating Websites 0.28% 1.79x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.78x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female