Dstillery Audiences

DAYS INN

Audience Size: 152.5 Thousand Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 152.5 thousand unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 9.86% 5.44x
United Arab Emirates Trip Planners 4.23% 5.19x
Getaways Researchers 4.23% 4.93x
Bird and Parrot Lovers 5.63% 4.87x
E-cycling Enthusiasts 5.63% 4.79x
Luxury Hotel Guests 4.23% 4.57x
Budget Small Business Researchers 4.23% 4.48x
Property and Facility Managers 5.63% 4.38x
Commercial Banking Market Intelligence Researchers 5.63% 4.34x
Florida Gulf Coast Travel Researchers 7.04% 4.15x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is American Apparel.

Location Composition Index
American Apparel 0.75% 9.29x
Zara 0.60% 6.53x
Tommy Bahama 0.75% 5.85x
The North Face 0.60% 5.71x
Michael Kors 2.09% 5.54x
Maurices 5.81% 5.49x
Eddie Bauer 1.49% 5.03x
The Childrens Place 4.47% 4.87x
Ralph Lauren 0.60% 4.70x
Aeropostale 2.98% 4.70x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Apartment Hunting.

Content Affinity Composition Index
Apartment Hunting 5.63% 7.88x
Florida College Athletics 0.34% 6.08x
Plants & Gardening 4.23% 3.92x
Lawns & Pest Control 0.17% 3.91x
Florida Jacksonville & Orlando Cluster 4.23% 3.89x
Teaching Abroad 0.02% 3.85x
Celebrity Gossip 0.11% 3.45x
Discount Travel 5.63% 3.36x
Central & South American News 0.17% 3.24x
Grilling 0.17% 3.21x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female