Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 3.89% | 1.62x |
| Welding Tools and Supplies Shoppers | 2.65% | 1.49x |
| Tennessee Volunteers Fans | 3.03% | 1.46x |
| Texas State Fairs | 3.12% | 1.44x |
| SEC Fans | 2.99% | 1.44x |
| Florida Gulf Coast Travel Researchers | 3.11% | 1.43x |
| Cabin Rental Researchers | 3.49% | 1.41x |
| Dallas Cowboys Fans | 3.07% | 1.41x |
| Southeastern Voters | 2.89% | 1.40x |
| North Midwest State Fair Visitors | 3.03% | 1.39x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.45% | 5.14x |
| Everlane | 0.10% | 4.46x |
| Levi Strauss | 0.45% | 4.33x |
| Joe's Jeans | 0.17% | 4.22x |
| Topshop | 0.30% | 4.21x |
| Express Outlets | 0.85% | 4.03x |
| Calvin Klein | 0.33% | 4.01x |
| Carhartt | 17.72% | 3.97x |
| Charlotte Russe | 2.09% | 3.95x |
| Buckle | 4.67% | 3.90x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Canadian Real Estate Researcher Cluster.
| Content Affinity | Composition | Index |
| Canadian Real Estate Researcher Cluster | 0.03% | 5.04x |
| Canada Shopping - General Commerce | 0.04% | 4.34x |
| Memphis News | 0.36% | 3.28x |
| Law School Research Cluster | 0.04% | 3.27x |
| Holistic Medicine | 0.06% | 3.16x |
| Winnipeg Canada News | 0.04% | 2.95x |
| Mid-Atlantic Beaches | 0.04% | 2.86x |
| Community Planning & Transportation | 0.09% | 2.58x |
| Canadian Lifestyle | 0.04% | 2.52x |
| Chemicals | 0.04% | 2.50x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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