Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 152.5 thousand unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 9.86% | 5.44x |
| United Arab Emirates Trip Planners | 4.23% | 5.19x |
| Getaways Researchers | 4.23% | 4.93x |
| Bird and Parrot Lovers | 5.63% | 4.87x |
| E-cycling Enthusiasts | 5.63% | 4.79x |
| Luxury Hotel Guests | 4.23% | 4.57x |
| Budget Small Business Researchers | 4.23% | 4.48x |
| Property and Facility Managers | 5.63% | 4.38x |
| Commercial Banking Market Intelligence Researchers | 5.63% | 4.34x |
| Florida Gulf Coast Travel Researchers | 7.04% | 4.15x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.75% | 9.29x |
| Zara | 0.60% | 6.53x |
| Tommy Bahama | 0.75% | 5.85x |
| The North Face | 0.60% | 5.71x |
| Michael Kors | 2.09% | 5.54x |
| Maurices | 5.81% | 5.49x |
| Eddie Bauer | 1.49% | 5.03x |
| The Childrens Place | 4.47% | 4.87x |
| Ralph Lauren | 0.60% | 4.70x |
| Aeropostale | 2.98% | 4.70x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is Apartment Hunting.
| Content Affinity | Composition | Index |
| Apartment Hunting | 5.63% | 7.88x |
| Florida College Athletics | 0.34% | 6.08x |
| Plants & Gardening | 4.23% | 3.92x |
| Lawns & Pest Control | 0.17% | 3.91x |
| Florida Jacksonville & Orlando Cluster | 4.23% | 3.89x |
| Teaching Abroad | 0.02% | 3.85x |
| Celebrity Gossip | 0.11% | 3.45x |
| Discount Travel | 5.63% | 3.36x |
| Central & South American News | 0.17% | 3.24x |
| Grilling | 0.17% | 3.21x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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