Explore the Days Inn Audience
Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Days Inn audience.
INTERESTS
The Days Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Days Inn audience is Tracfone Customers.
| Interest | Composition | Index |
| Tracfone Customers | 0.02% | 2.58x |
| Wyoming Cowboys Fans | 5.20% | 2.44x |
| Grand Canyon Trip Planners | 5.63% | 2.33x |
| Washington County and Local Fair Visitors | 5.00% | 2.26x |
| Telluride Trip Planners | 4.25% | 2.20x |
| Texas State Fairs | 5.58% | 2.19x |
| Denver Trip Planners | 4.43% | 2.11x |
| SMB Commercial Insurance Researchers | 3.39% | 2.10x |
| Arizona Wildcats Fans | 4.06% | 2.04x |
| South West State Fair Visitors | 5.13% | 2.01x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
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APPAREL RETAILERS
The Days Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.
| Location | Composition | Index |
| Belk | 1.34% | 5.12x |
| Maurices | 0.14% | 4.48x |
| Everlane | 0.07% | 4.13x |
| Joe's Jeans | 0.12% | 4.06x |
| Express Outlets | 0.74% | 4.01x |
| Topshop | 0.21% | 3.98x |
| Buckle | 4.26% | 3.90x |
| Carhartt | 20.13% | 3.87x |
| Ralph Lauren | 1.05% | 3.78x |
| Lane Bryant | 3.24% | 3.76x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Days Inn audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 21.45% | 24.23x |
| Arts & Crafts | 0.09% | 4.19x |
| Teaching Abroad | 0.02% | 3.85x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.50x |
| Tattoos & Costumes | 0.04% | 3.16x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.12% | 3.10x |
| Mid-Atlantic Beaches | 0.04% | 2.73x |
| Law School Research Cluster | 0.03% | 2.59x |
| Survival Guides | 0.02% | 2.34x |
| Electronic Document Assembly | 0.02% | 2.19x |
Composition Percentage:
The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
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DEMOGRAPHICS
The Days Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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