Dstillery Audiences

DAYS INN

Audience Size: 1.5 Million Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 3.89% 1.62x
Welding Tools and Supplies Shoppers 2.65% 1.49x
Tennessee Volunteers Fans 3.03% 1.46x
Texas State Fairs 3.12% 1.44x
SEC Fans 2.99% 1.44x
Florida Gulf Coast Travel Researchers 3.11% 1.43x
Cabin Rental Researchers 3.49% 1.41x
Dallas Cowboys Fans 3.07% 1.41x
Southeastern Voters 2.89% 1.40x
North Midwest State Fair Visitors 3.03% 1.39x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.45% 5.14x
Everlane 0.10% 4.46x
Levi Strauss 0.45% 4.33x
Joe's Jeans 0.17% 4.22x
Topshop 0.30% 4.21x
Express Outlets 0.85% 4.03x
Calvin Klein 0.33% 4.01x
Carhartt 17.72% 3.97x
Charlotte Russe 2.09% 3.95x
Buckle 4.67% 3.90x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 0.03% 5.04x
Canada Shopping - General Commerce 0.04% 4.34x
Memphis News 0.36% 3.28x
Law School Research Cluster 0.04% 3.27x
Holistic Medicine 0.06% 3.16x
Winnipeg Canada News 0.04% 2.95x
Mid-Atlantic Beaches 0.04% 2.86x
Community Planning & Transportation 0.09% 2.58x
Canadian Lifestyle 0.04% 2.52x
Chemicals 0.04% 2.50x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female