Dstillery Audiences

DAYS INN

Audience Size: 1.3 Million Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Tracfone Customers.

Interest Composition Index
Tracfone Customers 0.02% 2.58x
Wyoming Cowboys Fans 5.20% 2.44x
Grand Canyon Trip Planners 5.63% 2.33x
Washington County and Local Fair Visitors 5.00% 2.26x
Telluride Trip Planners 4.25% 2.20x
Texas State Fairs 5.58% 2.19x
Denver Trip Planners 4.43% 2.11x
SMB Commercial Insurance Researchers 3.39% 2.10x
Arizona Wildcats Fans 4.06% 2.04x
South West State Fair Visitors 5.13% 2.01x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.34% 5.12x
Maurices 0.14% 4.48x
Everlane 0.07% 4.13x
Joe's Jeans 0.12% 4.06x
Express Outlets 0.74% 4.01x
Topshop 0.21% 3.98x
Buckle 4.26% 3.90x
Carhartt 20.13% 3.87x
Ralph Lauren 1.05% 3.78x
Lane Bryant 3.24% 3.76x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is New Mexico News.

Content Affinity Composition Index
New Mexico News 21.45% 24.23x
Arts & Crafts 0.09% 4.19x
Teaching Abroad 0.02% 3.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.50x
Tattoos & Costumes 0.04% 3.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.12% 3.10x
Mid-Atlantic Beaches 0.04% 2.73x
Law School Research Cluster 0.03% 2.59x
Survival Guides 0.02% 2.34x
Electronic Document Assembly 0.02% 2.19x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female