Dstillery Audiences

DAYS INN

Audience Size: 630.7 Thousand Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 630.7 thousand unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.74x
Tracfone Customers 0.02% 2.58x
AT&T Wireless Customers 0.08% 2.20x
Sunglasses Shoppers 0.89% 1.97x
Iowa County and Local Fair Visitors 4.55% 1.60x
Cattle Industry News Readers 3.09% 1.60x
Country Music Fans 2.47% 1.58x
North Midwest State Fair Visitors 4.23% 1.50x
Colorado County and Local Fair Visitors 3.11% 1.49x
Travel Insurance and Safety Researchers 3.98% 1.48x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 1.08% 2.18x
Maurices 5.41% 2.09x
Carhartt 25.45% 1.87x
Buckle 3.06% 1.78x
Eddie Bauer 1.14% 1.68x
Patagonia 0.20% 1.63x
Journeys 3.87% 1.58x
REI 0.47% 1.55x
Zumiez 2.09% 1.54x
Lane Bryant 2.23% 1.54x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.09% 5.13x
Police Gear 0.07% 3.99x
Music Education 0.05% 3.87x
Teaching Abroad 0.02% 3.85x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.05% 3.81x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.76x
Canada Business Cluster 0.05% 3.28x
South Dakota Cluster 0.98% 3.05x
Custom Printing 0.05% 2.91x
Lacrosse College Athletics 0.05% 2.82x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female