Dstillery Audiences

DAYS INN

Audience Size: 261.5 Thousand Devices

Explore the Days Inn Audience

Below you'll find more information about the Days Inn audience, broken down in different categories based on their digital and physical behaviors. These are 261.5 thousand unique devices whose actions qualify for the Days Inn audience.

Dstillery Crafted Audiences

INTERESTS

The Days Inn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Days Inn audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.13% 2.74x
Tracfone Customers 0.02% 2.58x
AT&T Wireless Customers 0.08% 2.20x
Sunglasses Shoppers 0.89% 1.97x
Tequila Enthusiasts 1.14% 1.77x
Jam Band Festival Fans 2.71% 1.74x
Engagement Ring Shoppers 1.11% 1.67x
Apartment Furniture Shoppers 0.98% 1.57x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.11% 1.52x
Orlando Trip Planners 2.09% 1.46x
Composition Percentage: The overlap percentage between the Days Inn audience and the Interest attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Days Inn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Days Inn audience is Belk.

Location Composition Index
Belk 0.49% 3.17x
Calvin Klein 0.05% 3.13x
Carhartt 10.00% 3.09x
Buckle 1.58% 2.91x
Maurices 2.44% 2.83x
Columbia 0.18% 2.68x
Aeropostale 1.28% 2.53x
American Eagle Outfitters 1.24% 2.52x
Lane Bryant 0.99% 2.51x
Mens Wearhouse 1.47% 2.50x
Composition Percentage: The overlap percentage between the Days Inn audience and the Location attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Days Inn audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 0.02% 3.85x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.11% 3.60x
South Dakota Cluster 0.92% 3.54x
Bags & Luggage 0.07% 3.06x
Vietnam Cluster 0.05% 3.01x
Power Tools 0.07% 2.98x
Diet & Weight Loss 0.06% 2.97x
K-Pop 0.10% 2.91x
Brazil & Portugal News 0.07% 2.75x
Healthcare - Doctors & Diagnosis 0.05% 2.64x
Composition Percentage: The overlap percentage between the Days Inn audience and the Content Affinity attribute.
Index: A comparison of the Days Inn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Days Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female