Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.81x |
| South West State Fair Visitors | 4.56% | 1.73x |
| Santa Cruz Trip Planners | 3.85% | 1.57x |
| California Skiers and Snowboarders | 3.57% | 1.56x |
| Readers of Honduran Content | 2.76% | 1.51x |
| Readers of Mexican Content | 2.88% | 1.50x |
| Los Angeles Mass Transit Commuters | 3.87% | 1.47x |
| Readers of El Salvadoran Content | 2.78% | 1.42x |
| California Trip Planners | 3.35% | 1.39x |
| Readers of Guatemalan Content | 2.54% | 1.37x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.60% | 7.15x |
| Joe's Jeans | 0.33% | 5.79x |
| Topshop | 0.45% | 5.35x |
| Express Outlets | 0.94% | 4.79x |
| Levi Strauss | 1.51% | 4.75x |
| Tommy Bahama | 2.44% | 4.71x |
| Hollister | 3.72% | 4.59x |
| Zumiez | 6.02% | 4.57x |
| Columbia | 1.24% | 4.55x |
| Charlotte Russe | 3.75% | 4.43x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 2.92x |
| Central California Cluster | 1.13% | 2.90x |
| Southern California Cluster | 0.11% | 2.39x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.35x |
| Northern California Cluster | 1.71% | 2.29x |
| Bulgaria Cluster | 0.02% | 2.28x |
| Southern California Tourism | 0.49% | 2.09x |
| Saskatchewan Media & Retail Cluster | 0.01% | 2.07x |
| San Diego Cluster | 1.79% | 2.01x |
| Mexico Travel | 0.05% | 1.96x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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