Dstillery Audiences

DENNY'S

Audience Size: 288.9 Thousand Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 288.9 thousand unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 3.56% 2.03x
Long Beach California Trip Planners 4.23% 1.90x
Arizona Trip Planners 4.64% 1.85x
Arizona Wildcats Fans 3.56% 1.85x
Global Destinations Reopening Researchers 2.15% 1.85x
Theme Park Reopening News Readers 2.40% 1.85x
Thrift Store Shoppers 2.57% 1.80x
California Trip Planners 2.73% 1.71x
Cadillac Vehicle Shoppers 4.14% 1.69x
North West State Fair Visitors 4.39% 1.66x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.21% 8.87x
Joe's Jeans 0.05% 8.11x
Saint Laurent Paris 0.10% 4.87x
Abercrombie & Fitch 0.21% 4.87x
Express Outlets 0.55% 4.01x
Mens Wearhouse 4.06% 3.88x
Zumiez 2.80% 3.77x
American Apparel 0.46% 3.76x
Forever 21 1.78% 3.70x
Gymboree 2.45% 3.70x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Canada Tourism Research Cluster.

Content Affinity Composition Index
Canada Tourism Research Cluster 0.12% 5.56x
Lawns & Pest Control 0.17% 3.79x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.33% 3.69x
Painting & Renovation 0.17% 3.49x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.24% 3.37x
Caribbean Vacation 0.17% 3.35x
Cakes & Sweets 0.16% 3.35x
Public Policy Media 0.33% 3.26x
Health Issues Cluster 1.16% 3.13x
Food Cluster 0.05% 3.11x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male