Dstillery Audiences

DENNY'S

Audience Size: 963 Thousand Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 963 thousand unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.60% 1.88x
Readers of El Salvadoran Content 2.34% 1.72x
California Skiers and Snowboarders 2.40% 1.70x
California Trip Planners 2.24% 1.65x
Readers of Guatemalan Content 2.22% 1.60x
Readers of Honduran Content 4.80% 1.56x
Readers of Mexican Content 2.32% 1.56x
Readers of Nicaraguan Content 2.01% 1.55x
Los Angeles Trip Planners 2.33% 1.54x
Santa Cruz Trip Planners 1.88% 1.54x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.40% 9.18x
Joe's Jeans 0.27% 8.52x
Saint Laurent Paris 0.54% 8.50x
Hollister 1.06% 8.01x
Aeropostale 2.11% 6.97x
Charlotte Russe 1.13% 6.86x
Forever 21 2.06% 6.76x
Zumiez 1.67% 6.73x
Abercrombie & Fitch 1.17% 6.63x
Michael Kors 1.00% 6.61x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.08% 2.57x
Southern California Tourism 0.69% 2.35x
Central California Cluster 0.53% 2.29x
Health & Safety Compliance 0.06% 2.10x
Mexico Cluster 0.53% 2.08x
Spanish Lifestyle & Health 0.10% 2.04x
Central & South American News 0.16% 1.99x
Vietnam Cluster 0.08% 1.98x
Los Angeles News 1.95% 1.98x
Gossip & Entertainment 0.32% 1.95x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male