Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 4.42% | 1.88x |
| Santa Cruz Trip Planners | 4.10% | 1.80x |
| South West State Fair Visitors | 4.60% | 1.77x |
| Los Angeles Mass Transit Commuters | 4.66% | 1.76x |
| San Diego Trip Planners | 3.84% | 1.66x |
| Santa Monica Trip Planners | 4.11% | 1.64x |
| California Trip Planners | 3.77% | 1.63x |
| Men's Suit Shoppers | 3.59% | 1.61x |
| Readers of Mexican Content | 3.35% | 1.59x |
| Los Angeles Trip Planners | 3.93% | 1.59x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.86% | 8.01x |
| Joe's Jeans | 0.37% | 7.62x |
| Topshop | 0.43% | 5.25x |
| Levi Strauss | 1.05% | 5.15x |
| Tommy Bahama | 2.54% | 4.96x |
| Express Outlets | 1.15% | 4.95x |
| Charlotte Russe | 3.38% | 4.88x |
| Hollister | 5.12% | 4.78x |
| Abercrombie & Fitch | 1.68% | 4.76x |
| Zumiez | 7.75% | 4.75x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.50% | 2.91x |
| Romanian News | 0.03% | 2.64x |
| Survey Websites | 0.01% | 2.42x |
| Central California Cluster | 0.95% | 2.40x |
| Los Angeles Cluster | 0.04% | 2.27x |
| Northern California Cluster | 1.67% | 2.27x |
| San Diego Cluster | 1.87% | 2.22x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.20x |
| Vietnam Cluster | 0.06% | 2.19x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.17x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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