Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 288.9 thousand unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 3.56% | 2.03x |
| Long Beach California Trip Planners | 4.23% | 1.90x |
| Arizona Trip Planners | 4.64% | 1.85x |
| Arizona Wildcats Fans | 3.56% | 1.85x |
| Global Destinations Reopening Researchers | 2.15% | 1.85x |
| Theme Park Reopening News Readers | 2.40% | 1.85x |
| Thrift Store Shoppers | 2.57% | 1.80x |
| California Trip Planners | 2.73% | 1.71x |
| Cadillac Vehicle Shoppers | 4.14% | 1.69x |
| North West State Fair Visitors | 4.39% | 1.66x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.21% | 8.87x |
| Joe's Jeans | 0.05% | 8.11x |
| Saint Laurent Paris | 0.10% | 4.87x |
| Abercrombie & Fitch | 0.21% | 4.87x |
| Express Outlets | 0.55% | 4.01x |
| Mens Wearhouse | 4.06% | 3.88x |
| Zumiez | 2.80% | 3.77x |
| American Apparel | 0.46% | 3.76x |
| Forever 21 | 1.78% | 3.70x |
| Gymboree | 2.45% | 3.70x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Canada Tourism Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tourism Research Cluster | 0.12% | 5.56x |
| Lawns & Pest Control | 0.17% | 3.79x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.33% | 3.69x |
| Painting & Renovation | 0.17% | 3.49x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.24% | 3.37x |
| Caribbean Vacation | 0.17% | 3.35x |
| Cakes & Sweets | 0.16% | 3.35x |
| Public Policy Media | 0.33% | 3.26x |
| Health Issues Cluster | 1.16% | 3.13x |
| Food Cluster | 0.05% | 3.11x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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