Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 3.06% | 1.96x |
| Countdown to the Beach Travelers | 0.02% | 1.81x |
| California Skiers and Snowboarders | 2.49% | 1.73x |
| California Trip Planners | 2.43% | 1.61x |
| Readers of Mexican Content | 2.37% | 1.60x |
| Santa Cruz Trip Planners | 2.47% | 1.59x |
| Los Angeles Trip Planners | 2.50% | 1.58x |
| San Diego Trip Planners | 2.50% | 1.57x |
| Men's Suit Shoppers | 2.02% | 1.55x |
| Santa Monica Trip Planners | 2.51% | 1.52x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Curious about what else the Denny's audience is interested in?
Sign Up
APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.71% | 8.65x |
| Hollister | 1.77% | 6.93x |
| Saint Laurent Paris | 0.71% | 6.73x |
| Joe's Jeans | 0.38% | 6.59x |
| Aeropostale | 2.83% | 6.50x |
| Abercrombie & Fitch | 2.61% | 6.25x |
| Charlotte Russe | 1.66% | 6.25x |
| Zumiez | 2.64% | 6.21x |
| Express Outlets | 0.34% | 6.15x |
| Michael Kors | 1.56% | 6.12x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Want to find more of the Denny's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.01% | 3.23x |
| Survey Websites | 0.01% | 2.78x |
| Southern California Tourism | 0.77% | 2.74x |
| Content Streamers & Downloaders | 0.02% | 2.64x |
| Men's Fashion Shopping | 0.02% | 2.48x |
| Southern California Cluster | 0.18% | 2.41x |
| Central California Cluster | 0.57% | 2.38x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 2.32x |
| Los Angeles News | 2.35% | 2.18x |
| Central & South American News | 0.18% | 2.08x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Want to see more of the Content Affinities the Denny's audience visits?
Sign Up
DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Denny's audience?
Sign Up