Dstillery Audiences

DENNY'S

Audience Size: 2.1 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.06% 1.96x
Countdown to the Beach Travelers 0.02% 1.81x
California Skiers and Snowboarders 2.49% 1.73x
California Trip Planners 2.43% 1.61x
Readers of Mexican Content 2.37% 1.60x
Santa Cruz Trip Planners 2.47% 1.59x
Los Angeles Trip Planners 2.50% 1.58x
San Diego Trip Planners 2.50% 1.57x
Men's Suit Shoppers 2.02% 1.55x
Santa Monica Trip Planners 2.51% 1.52x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.71% 8.65x
Hollister 1.77% 6.93x
Saint Laurent Paris 0.71% 6.73x
Joe's Jeans 0.38% 6.59x
Aeropostale 2.83% 6.50x
Abercrombie & Fitch 2.61% 6.25x
Charlotte Russe 1.66% 6.25x
Zumiez 2.64% 6.21x
Express Outlets 0.34% 6.15x
Michael Kors 1.56% 6.12x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 3.23x
Survey Websites 0.01% 2.78x
Southern California Tourism 0.77% 2.74x
Content Streamers & Downloaders 0.02% 2.64x
Men's Fashion Shopping 0.02% 2.48x
Southern California Cluster 0.18% 2.41x
Central California Cluster 0.57% 2.38x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 2.32x
Los Angeles News 2.35% 2.18x
Central & South American News 0.18% 2.08x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female