Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 4.98% | 1.67x |
| California Skiers and Snowboarders | 3.90% | 1.65x |
| Santa Cruz Trip Planners | 4.61% | 1.62x |
| North West State Fair Visitors | 3.68% | 1.57x |
| San Diego Trip Planners | 3.73% | 1.54x |
| California Trip Planners | 3.47% | 1.52x |
| Tahoe Skiers and Snowboarders | 3.48% | 1.48x |
| San Diego Events Researchers | 2.74% | 1.48x |
| San Francisco Activities Researchers | 2.74% | 1.48x |
| Los Angeles Mass Transit Commuters | 3.98% | 1.47x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.74% | 8.18x |
| Joe's Jeans | 0.32% | 7.81x |
| Charlotte Russe | 2.64% | 4.99x |
| Express Outlets | 1.05% | 4.94x |
| Tommy Bahama | 2.17% | 4.94x |
| Topshop | 0.35% | 4.90x |
| Levi Strauss | 0.51% | 4.90x |
| Abercrombie & Fitch | 1.10% | 4.89x |
| Hollister | 4.86% | 4.80x |
| Zumiez | 7.32% | 4.76x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Canadian Real Estate Researcher Cluster.
| Content Affinity | Composition | Index |
| Canadian Real Estate Researcher Cluster | 0.02% | 4.55x |
| Computer Printers | 0.04% | 3.50x |
| Los Angeles Cluster | 0.03% | 3.10x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 2.99x |
| Southern California Tourism | 0.32% | 2.85x |
| Franchising | 0.03% | 2.78x |
| Central California Cluster | 0.85% | 2.58x |
| Scuba Diving | 0.03% | 2.51x |
| Mid-Atlantic Beaches | 0.03% | 2.45x |
| Northern California Cluster | 1.51% | 2.34x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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