Dstillery Audiences

DENNY'S

Audience Size: 3.3 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 4.36% 1.83x
Countdown to the Beach Travelers 0.02% 1.81x
California Skiers and Snowboarders 3.92% 1.71x
Los Angeles Mass Transit Commuters 4.46% 1.69x
Santa Cruz Trip Planners 4.05% 1.68x
California Trip Planners 3.84% 1.52x
Readers of Honduran Content 2.76% 1.51x
Readers of Mexican Content 2.97% 1.50x
Los Angeles Dodgers Fans 3.25% 1.48x
Readers of El Salvadoran Content 2.68% 1.45x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.55% 7.31x
Topshop 0.39% 5.42x
Joe's Jeans 0.33% 5.29x
Express Outlets 0.90% 4.83x
Tommy Bahama 2.22% 4.70x
Hollister 3.40% 4.64x
Columbia 1.21% 4.64x
Zumiez 5.61% 4.57x
Levi Strauss 1.56% 4.48x
Charlotte Russe 3.29% 4.43x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.17% 3.07x
Central California Cluster 0.96% 2.49x
Southern California Tourism 0.69% 2.47x
Seventh-day Adventist Church 0.03% 2.43x
Northern California Cluster 1.82% 2.42x
San Diego Cluster 2.13% 2.26x
Los Angeles Cluster 0.05% 2.11x
Los Angeles News 4.18% 2.10x
Franchising 0.04% 1.87x
Tahoe & Reno Tourism 0.41% 1.82x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male