Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 586.1 thousand unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.85x |
| Texas County and Local Fair Visitors | 4.77% | 1.67x |
| Arizona Trip Planners | 3.95% | 1.63x |
| North West State Fair Visitors | 4.14% | 1.63x |
| Texas Longhorn Fans | 3.97% | 1.57x |
| Houston Trip Planners | 4.03% | 1.55x |
| Houston Activity Researchers | 3.04% | 1.53x |
| Washington County and Local Fair Visitors | 3.95% | 1.51x |
| Readers of Cuban Content | 2.53% | 1.47x |
| Texas AM Aggies Fans | 3.49% | 1.46x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.17% | 9.02x |
| Joe's Jeans | 0.03% | 7.38x |
| Calvin Klein | 0.06% | 6.10x |
| Hugo Boss | 0.56% | 4.99x |
| Express Outlets | 0.45% | 4.66x |
| Free People | 0.59% | 4.55x |
| Kate Spade | 0.80% | 4.50x |
| REI | 0.68% | 4.23x |
| Tommy Bahama | 0.50% | 4.23x |
| Mens Wearhouse | 4.13% | 4.21x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Online Media Converters.
| Content Affinity | Composition | Index |
| Online Media Converters | 0.14% | 4.34x |
| Right Wing Blogs - Political Activism | 0.06% | 3.96x |
| Canada Travel & Tourism | 0.06% | 3.84x |
| Writing Resources | 0.09% | 3.80x |
| Quebec Vacations | 0.16% | 3.48x |
| College Sports | 0.17% | 3.41x |
| Canada Tourism Research Cluster | 0.11% | 3.36x |
| Electrical Engineering | 0.14% | 3.34x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.06% | 3.21x |
| Roleplay & Fantasy Games | 0.06% | 3.09x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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