Dstillery Audiences

DENNY'S

Audience Size: 660.8 Thousand Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 660.8 thousand unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 4.42% 1.64x
Arizona Trip Planners 4.10% 1.61x
Texas County and Local Fair Visitors 4.90% 1.53x
California County and Local Fair Visitors 4.88% 1.50x
Houston Activity Researchers 2.76% 1.49x
Texas Trip Planners 4.90% 1.47x
Montana and Idaho Trip Planners 3.19% 1.44x
Washington Skiers and Snowboarders 3.06% 1.43x
Houston Trip Planners 4.17% 1.41x
Readers of Mexican Content 3.03% 1.37x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 4.37x
Lorna Jane 0.13% 4.12x
Calvin Klein 0.05% 3.52x
Saint Laurent Paris 0.06% 3.25x
Abercrombie & Fitch 0.12% 3.15x
Express Outlets 0.31% 2.94x
REI 0.36% 2.93x
Kate Spade 0.56% 2.73x
Mens Wearhouse 2.21% 2.72x
Tommy Bahama 0.32% 2.67x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Canada Tourism Research Cluster.

Content Affinity Composition Index
Canada Tourism Research Cluster 0.07% 5.26x
Spanish Health & Wellness 0.16% 3.78x
Beauty & Cosmetics 0.07% 3.72x
Work Productivity 0.05% 3.72x
Fashion & Retail 0.17% 3.09x
French News & Gossip Cluster 0.07% 2.73x
College Greek Life 0.05% 2.73x
Celebrity Gossip 0.09% 2.71x
Canadian News 0.05% 2.70x
Oil & Energy 0.08% 2.67x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male