Dstillery Audiences

DENNY'S

Audience Size: 1.1 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 3.58% 1.58x
Phoenix Trip Planners 1.83% 1.57x
Latin TV Enthusiasts 4.12% 1.52x
Food Bank Researchers 0.82% 1.50x
North West State Fair Visitors 3.79% 1.50x
Readers of Puerto Rican Content 2.36% 1.49x
Arizona Wildcats Fans 1.81% 1.48x
Readers of Honduran Content 3.76% 1.48x
Grand Canyon Trip Planners 4.10% 1.47x
Readers of South American Content 2.32% 1.42x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.72% 4.25x
Joe's Jeans 0.14% 3.68x
Topshop 0.09% 2.86x
Abercrombie & Fitch 0.52% 2.76x
Charlotte Russe 0.65% 2.67x
Saint Laurent Paris 0.27% 2.67x
Uniqlo 0.56% 2.56x
Forever 21 4.72% 2.50x
Zumiez 6.10% 2.46x
Calvin Klein 0.16% 2.44x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Malaya.

Content Affinity Composition Index
Malaya 0.03% 3.65x
Community Planning & Transportation 0.04% 3.17x
Tahoe & Reno Tourism 0.31% 3.04x
Video Content Sites 0.04% 2.99x
Los Angeles Tourism 0.07% 2.73x
Exotic Pets 0.13% 2.71x
Medical & Pharmaceutical Scholarship 0.03% 2.68x
US Soccer 0.05% 2.64x
African-American Hair 0.02% 2.58x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.36% 2.55x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female