Dstillery Audiences

DENNY'S

Audience Size: 11.2 Thousand Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 11.2 thousand unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.03% 2.17x
California Skiers and Snowboarders 2.45% 1.91x
California Trip Planners 2.27% 1.81x
Santa Monica Trip Planners 2.47% 1.77x
Los Angeles Trip Planners 2.47% 1.75x
San Diego Trip Planners 2.41% 1.75x
Readers of El Salvadoran Content 2.33% 1.61x
Readers of Mexican Content 2.31% 1.60x
Long Beach California Trip Planners 2.24% 1.58x
Readers of Guatemalan Content 2.38% 1.52x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Gymboree.

Location Composition Index
Gymboree 1.16% 3.86x
Banana Republic 1.66% 3.25x
J. Crew 1.16% 2.72x
Brooks Brothers 1.26% 2.71x
REI 1.16% 2.49x
The North Face 0.57% 2.19x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.85% 2.94x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.08% 2.85x
Los Angeles Cluster 0.10% 2.81x
Los Angeles News 1.86% 2.49x
San Diego Cluster 1.56% 2.29x
Central California Cluster 0.49% 2.28x
Northern California Cluster 0.88% 2.17x
Los Angeles Tourism 1.12% 2.14x
Southern California Cluster 0.19% 2.13x
Tahoe & Reno Tourism 0.33% 2.02x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999