Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.85x |
| North West State Fair Visitors | 4.52% | 1.78x |
| Arizona Wildcats Fans | 3.61% | 1.70x |
| Seattle Seahawks Fans | 4.08% | 1.67x |
| Phoenix Trip Planners | 3.24% | 1.67x |
| Florida County and Local Fair Visitors | 6.01% | 1.64x |
| Arizona Diamondbacks Fans | 3.77% | 1.62x |
| Seattle Trip Planners | 3.84% | 1.62x |
| Retirement Planning Amid Covid-19 | 0.04% | 1.57x |
| Food Bank Researchers | 1.15% | 1.57x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.33% | 7.93x |
| Joe's Jeans | 0.12% | 7.36x |
| Charlotte Russe | 0.38% | 4.95x |
| Express Outlets | 0.61% | 4.93x |
| Abercrombie & Fitch | 0.31% | 4.79x |
| Maurices | 1.17% | 4.68x |
| Lane Bryant | 2.96% | 4.54x |
| Gymboree | 2.94% | 4.54x |
| Tommy Bahama | 0.81% | 4.46x |
| Zumiez | 4.16% | 4.43x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.07% | 5.20x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.07% | 4.86x |
| Concert Posters | 0.07% | 4.11x |
| Auctions & Repossessions | 0.13% | 3.76x |
| Mysticism | 0.04% | 3.57x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.31x |
| Senior Care | 0.05% | 3.16x |
| Canadian Lifestyle | 0.07% | 3.15x |
| Right Wing Blogs - Political Activism | 0.04% | 3.01x |
| Pacific Northwest Sports & News Cluster | 1.35% | 2.62x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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