Dstillery Audiences

DENNY'S

Audience Size: 2.1 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.85x
Phoenix Trip Planners 3.04% 1.77x
North West State Fair Visitors 3.79% 1.77x
Arizona Trip Planners 3.65% 1.75x
Arizona Wildcats Fans 2.97% 1.69x
Florida County and Local Fair Visitors 5.00% 1.64x
Blood Donors 1.73% 1.64x
Houston Trip Planners 3.79% 1.62x
Seattle Seahawks Fans 3.17% 1.60x
Texas State Fairs 3.95% 1.59x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.61% 8.79x
Joe's Jeans 0.26% 8.61x
Abercrombie & Fitch 0.55% 5.86x
Levi Strauss 0.03% 5.33x
Charlotte Russe 1.54% 5.32x
Express Outlets 0.96% 5.24x
Lane Bryant 4.27% 4.97x
Zumiez 6.77% 4.96x
Tommy Bahama 1.61% 4.95x
Gymboree 4.68% 4.94x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Vancouver British Columbia Research Cluster.

Content Affinity Composition Index
Vancouver British Columbia Research Cluster 0.09% 7.01x
Shipping & Logistics 0.07% 4.76x
Concert Posters 0.07% 4.11x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 3.87x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.28x
Holiday Gifts 0.07% 3.23x
Clean Energy 0.16% 3.14x
Pac 12 Sports 0.09% 3.08x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.02x
Southern California Tourism 0.09% 3.02x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female