Dstillery Audiences

DENNY'S

Audience Size: 3.3 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.81x
South West State Fair Visitors 4.56% 1.73x
Santa Cruz Trip Planners 3.85% 1.57x
California Skiers and Snowboarders 3.57% 1.56x
Readers of Honduran Content 2.76% 1.51x
Readers of Mexican Content 2.88% 1.50x
Los Angeles Mass Transit Commuters 3.87% 1.47x
Readers of El Salvadoran Content 2.78% 1.42x
California Trip Planners 3.35% 1.39x
Readers of Guatemalan Content 2.54% 1.37x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.60% 7.15x
Joe's Jeans 0.33% 5.79x
Topshop 0.45% 5.35x
Express Outlets 0.94% 4.79x
Levi Strauss 1.51% 4.75x
Tommy Bahama 2.44% 4.71x
Hollister 3.72% 4.59x
Zumiez 6.02% 4.57x
Columbia 1.24% 4.55x
Charlotte Russe 3.75% 4.43x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 2.92x
Central California Cluster 1.13% 2.90x
Southern California Cluster 0.11% 2.39x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.35x
Northern California Cluster 1.71% 2.29x
Bulgaria Cluster 0.02% 2.28x
Southern California Tourism 0.49% 2.09x
Saskatchewan Media & Retail Cluster 0.01% 2.07x
San Diego Cluster 1.79% 2.01x
Mexico Travel 0.05% 1.96x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female