Dstillery Audiences

DENNY'S

Audience Size: 1.2 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.85x
North West State Fair Visitors 4.52% 1.78x
Arizona Wildcats Fans 3.61% 1.70x
Seattle Seahawks Fans 4.08% 1.67x
Phoenix Trip Planners 3.24% 1.67x
Florida County and Local Fair Visitors 6.01% 1.64x
Arizona Diamondbacks Fans 3.77% 1.62x
Seattle Trip Planners 3.84% 1.62x
Retirement Planning Amid Covid-19 0.04% 1.57x
Food Bank Researchers 1.15% 1.57x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.33% 7.93x
Joe's Jeans 0.12% 7.36x
Charlotte Russe 0.38% 4.95x
Express Outlets 0.61% 4.93x
Abercrombie & Fitch 0.31% 4.79x
Maurices 1.17% 4.68x
Lane Bryant 2.96% 4.54x
Gymboree 2.94% 4.54x
Tommy Bahama 0.81% 4.46x
Zumiez 4.16% 4.43x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.07% 5.20x
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 4.86x
Concert Posters 0.07% 4.11x
Auctions & Repossessions 0.13% 3.76x
Mysticism 0.04% 3.57x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.31x
Senior Care 0.05% 3.16x
Canadian Lifestyle 0.07% 3.15x
Right Wing Blogs - Political Activism 0.04% 3.01x
Pacific Northwest Sports & News Cluster 1.35% 2.62x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male