Dstillery Audiences

DENNY'S

Audience Size: 3.2 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.81x
California Skiers and Snowboarders 2.15% 1.75x
Santa Cruz Trip Planners 2.05% 1.55x
Los Angeles Mass Transit Commuters 2.22% 1.53x
Readers of El Salvadoran Content 1.80% 1.45x
California Trip Planners 2.02% 1.43x
Readers of Mexican Content 1.81% 1.43x
Readers of Honduran Content 1.77% 1.43x
San Diego Trip Planners 2.26% 1.41x
Los Angeles Dodgers Fans 1.77% 1.39x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.59% 7.44x
Topshop 0.27% 5.91x
Express Outlets 0.75% 5.45x
Hollister 2.69% 5.22x
Joe's Jeans 0.38% 5.17x
Tommy Bahama 1.96% 4.99x
Zumiez 4.54% 4.95x
Gymboree 2.70% 4.94x
Abercrombie & Fitch 2.84% 4.90x
Charlotte Russe 2.49% 4.89x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 3.65x
Texas Off-Roading 0.02% 2.69x
France Online Music & Quiz Content Cluster 0.04% 2.31x
Southern California Tourism 0.71% 2.29x
Content Streamers & Downloaders 0.02% 2.21x
Bulgaria Cluster 0.02% 2.21x
Central California Cluster 0.72% 2.14x
French Education 0.02% 2.10x
Los Angeles Cluster 0.06% 1.97x
Niche Dating Websites 0.42% 1.95x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male