Dstillery Audiences

DENNY'S

Audience Size: 415.8 Thousand Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 415.8 thousand unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 2.02% 1.72x
Restaurant Supply Shoppers 0.15% 1.68x
Houston Trip Planners 1.80% 1.56x
Seattle Trip Planners 1.61% 1.54x
Arizona Trip Planners 2.00% 1.53x
San Diego Activities Researchers 0.58% 1.52x
Texas County and Local Fair Visitors 3.51% 1.49x
Houston Activity Researchers 1.10% 1.47x
Texas Activity Researchers 0.44% 1.47x
Texas Trip Planners 2.53% 1.46x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.18% 5.60x
Joe's Jeans 0.03% 4.38x
Mens Wearhouse 2.56% 4.36x
REI 0.40% 4.10x
Lane Bryant 1.62% 4.09x
Express Outlets 0.31% 3.93x
Tommy Bahama 0.47% 3.87x
Forever 21 1.10% 3.73x
Hollister 1.21% 3.70x
Charlotte Russe 0.32% 3.56x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Video Content Sites.

Content Affinity Composition Index
Video Content Sites 0.07% 4.02x
France Online Music & Quiz Content Cluster 0.05% 3.97x
Watches Retail 0.07% 3.94x
Medical Diagnostics 0.12% 3.91x
Malaya 0.03% 3.65x
Poland Cluster 0.10% 3.49x
Alaska Cluster 0.05% 3.41x
New Parents 0.05% 3.28x
Smart Travel 0.07% 3.19x
RPG Games 0.06% 2.62x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female