Dstillery Audiences

DENNY'S

Audience Size: 2.6 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 4.98% 1.67x
California Skiers and Snowboarders 3.90% 1.65x
Santa Cruz Trip Planners 4.61% 1.62x
North West State Fair Visitors 3.68% 1.57x
San Diego Trip Planners 3.73% 1.54x
California Trip Planners 3.47% 1.52x
Tahoe Skiers and Snowboarders 3.48% 1.48x
San Diego Events Researchers 2.74% 1.48x
San Francisco Activities Researchers 2.74% 1.48x
Los Angeles Mass Transit Commuters 3.98% 1.47x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.74% 8.18x
Joe's Jeans 0.32% 7.81x
Charlotte Russe 2.64% 4.99x
Express Outlets 1.05% 4.94x
Tommy Bahama 2.17% 4.94x
Topshop 0.35% 4.90x
Levi Strauss 0.51% 4.90x
Abercrombie & Fitch 1.10% 4.89x
Hollister 4.86% 4.80x
Zumiez 7.32% 4.76x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 0.02% 4.55x
Computer Printers 0.04% 3.50x
Los Angeles Cluster 0.03% 3.10x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.99x
Southern California Tourism 0.32% 2.85x
Franchising 0.03% 2.78x
Central California Cluster 0.85% 2.58x
Scuba Diving 0.03% 2.51x
Mid-Atlantic Beaches 0.03% 2.45x
Northern California Cluster 1.51% 2.34x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male