Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 406 thousand unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 3.74% | 1.52x |
| Texas State Fairs | 3.93% | 1.51x |
| Readers of Mexican Content | 3.01% | 1.49x |
| Montana and Idaho Trip Planners | 2.82% | 1.46x |
| Florida County and Local Fair Visitors | 5.13% | 1.44x |
| California Skiers and Snowboarders | 2.85% | 1.42x |
| Readers of Puerto Rican Content | 2.74% | 1.41x |
| Arizona Trip Planners | 3.32% | 1.41x |
| Readers of Honduran Content | 2.55% | 1.41x |
| California County and Local Fair Visitors | 4.05% | 1.41x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.21% | 8.36x |
| Saint Laurent Paris | 0.13% | 5.56x |
| Express Outlets | 0.70% | 4.80x |
| Joe's Jeans | 0.03% | 4.74x |
| Calvin Klein | 0.08% | 4.35x |
| Tommy Bahama | 0.61% | 4.28x |
| Kate Spade | 1.20% | 4.27x |
| Mens Wearhouse | 4.68% | 4.21x |
| Free People | 0.74% | 4.20x |
| Forever 21 | 1.97% | 4.19x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Canada Tourism Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tourism Research Cluster | 0.12% | 5.56x |
| Toys Shopping | 0.16% | 5.27x |
| Trucks | 0.15% | 4.09x |
| Machines & Industrial Supplies | 0.08% | 3.35x |
| Food Cluster | 0.05% | 3.11x |
| Vietnam Cluster | 0.05% | 2.99x |
| Motorcycle Racing Researchers | 0.12% | 2.73x |
| Oil & Energy | 0.08% | 2.67x |
| Tahoe & Reno Tourism | 0.39% | 2.67x |
| Flower Shopping | 0.05% | 2.63x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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