Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 963 thousand unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.60% | 1.88x |
| Readers of El Salvadoran Content | 2.34% | 1.72x |
| California Skiers and Snowboarders | 2.40% | 1.70x |
| California Trip Planners | 2.24% | 1.65x |
| Readers of Guatemalan Content | 2.22% | 1.60x |
| Readers of Honduran Content | 4.80% | 1.56x |
| Readers of Mexican Content | 2.32% | 1.56x |
| Readers of Nicaraguan Content | 2.01% | 1.55x |
| Los Angeles Trip Planners | 2.33% | 1.54x |
| Santa Cruz Trip Planners | 1.88% | 1.54x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.40% | 9.18x |
| Joe's Jeans | 0.27% | 8.52x |
| Saint Laurent Paris | 0.54% | 8.50x |
| Hollister | 1.06% | 8.01x |
| Aeropostale | 2.11% | 6.97x |
| Charlotte Russe | 1.13% | 6.86x |
| Forever 21 | 2.06% | 6.76x |
| Zumiez | 1.67% | 6.73x |
| Abercrombie & Fitch | 1.17% | 6.63x |
| Michael Kors | 1.00% | 6.61x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.08% | 2.57x |
| Southern California Tourism | 0.69% | 2.35x |
| Central California Cluster | 0.53% | 2.29x |
| Health & Safety Compliance | 0.06% | 2.10x |
| Mexico Cluster | 0.53% | 2.08x |
| Spanish Lifestyle & Health | 0.10% | 2.04x |
| Central & South American News | 0.16% | 1.99x |
| Vietnam Cluster | 0.08% | 1.98x |
| Los Angeles News | 1.95% | 1.98x |
| Gossip & Entertainment | 0.32% | 1.95x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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