Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.85x |
| Phoenix Trip Planners | 3.04% | 1.77x |
| North West State Fair Visitors | 3.79% | 1.77x |
| Arizona Trip Planners | 3.65% | 1.75x |
| Arizona Wildcats Fans | 2.97% | 1.69x |
| Florida County and Local Fair Visitors | 5.00% | 1.64x |
| Blood Donors | 1.73% | 1.64x |
| Houston Trip Planners | 3.79% | 1.62x |
| Seattle Seahawks Fans | 3.17% | 1.60x |
| Texas State Fairs | 3.95% | 1.59x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.61% | 8.79x |
| Joe's Jeans | 0.26% | 8.61x |
| Abercrombie & Fitch | 0.55% | 5.86x |
| Levi Strauss | 0.03% | 5.33x |
| Charlotte Russe | 1.54% | 5.32x |
| Express Outlets | 0.96% | 5.24x |
| Lane Bryant | 4.27% | 4.97x |
| Zumiez | 6.77% | 4.96x |
| Tommy Bahama | 1.61% | 4.95x |
| Gymboree | 4.68% | 4.94x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 0.09% | 7.01x |
| Shipping & Logistics | 0.07% | 4.76x |
| Concert Posters | 0.07% | 4.11x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 3.87x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.28x |
| Holiday Gifts | 0.07% | 3.23x |
| Clean Energy | 0.16% | 3.14x |
| Pac 12 Sports | 0.09% | 3.08x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.02x |
| Southern California Tourism | 0.09% | 3.02x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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