
Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Denny's audience.

INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Arizona Trip Planners.
Interest | Composition | Index |
Arizona Trip Planners | 3.58% | 1.58x |
Phoenix Trip Planners | 1.83% | 1.57x |
Latin TV Enthusiasts | 4.12% | 1.52x |
Food Bank Researchers | 0.82% | 1.50x |
North West State Fair Visitors | 3.79% | 1.50x |
Readers of Puerto Rican Content | 2.36% | 1.49x |
Arizona Wildcats Fans | 1.81% | 1.48x |
Readers of Honduran Content | 3.76% | 1.48x |
Grand Canyon Trip Planners | 4.10% | 1.47x |
Readers of South American Content | 2.32% | 1.42x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
Location | Composition | Index |
Lorna Jane | 0.72% | 4.25x |
Joe's Jeans | 0.14% | 3.68x |
Topshop | 0.09% | 2.86x |
Abercrombie & Fitch | 0.52% | 2.76x |
Charlotte Russe | 0.65% | 2.67x |
Saint Laurent Paris | 0.27% | 2.67x |
Uniqlo | 0.56% | 2.56x |
Forever 21 | 4.72% | 2.50x |
Zumiez | 6.10% | 2.46x |
Calvin Klein | 0.16% | 2.44x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Malaya.
Content Affinity | Composition | Index |
Malaya | 0.03% | 3.65x |
Community Planning & Transportation | 0.04% | 3.17x |
Tahoe & Reno Tourism | 0.31% | 3.04x |
Video Content Sites | 0.04% | 2.99x |
Los Angeles Tourism | 0.07% | 2.73x |
Exotic Pets | 0.13% | 2.71x |
Medical & Pharmaceutical Scholarship | 0.03% | 2.68x |
US Soccer | 0.05% | 2.64x |
African-American Hair | 0.02% | 2.58x |
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.36% | 2.55x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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