Dstillery Audiences

DENNY'S

Audience Size: 406 Thousand Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 406 thousand unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 3.74% 1.52x
Texas State Fairs 3.93% 1.51x
Readers of Mexican Content 3.01% 1.49x
Montana and Idaho Trip Planners 2.82% 1.46x
Florida County and Local Fair Visitors 5.13% 1.44x
California Skiers and Snowboarders 2.85% 1.42x
Readers of Puerto Rican Content 2.74% 1.41x
Arizona Trip Planners 3.32% 1.41x
Readers of Honduran Content 2.55% 1.41x
California County and Local Fair Visitors 4.05% 1.41x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.21% 8.36x
Saint Laurent Paris 0.13% 5.56x
Express Outlets 0.70% 4.80x
Joe's Jeans 0.03% 4.74x
Calvin Klein 0.08% 4.35x
Tommy Bahama 0.61% 4.28x
Kate Spade 1.20% 4.27x
Mens Wearhouse 4.68% 4.21x
Free People 0.74% 4.20x
Forever 21 1.97% 4.19x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Canada Tourism Research Cluster.

Content Affinity Composition Index
Canada Tourism Research Cluster 0.12% 5.56x
Toys Shopping 0.16% 5.27x
Trucks 0.15% 4.09x
Machines & Industrial Supplies 0.08% 3.35x
Food Cluster 0.05% 3.11x
Vietnam Cluster 0.05% 2.99x
Motorcycle Racing Researchers 0.12% 2.73x
Oil & Energy 0.08% 2.67x
Tahoe & Reno Tourism 0.39% 2.67x
Flower Shopping 0.05% 2.63x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male