Dstillery Audiences

DENNY'S

Audience Size: 3.2 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 4.22% 2.09x
Los Angeles Mass Transit Commuters 4.54% 1.93x
California Trip Planners 3.86% 1.91x
Santa Cruz Trip Planners 4.27% 1.88x
South West State Fair Visitors 4.72% 1.83x
Men's Suit Shoppers 3.61% 1.77x
Los Angeles Trip Planners 3.91% 1.74x
San Diego Trip Planners 4.08% 1.73x
San Diego Events Researchers 2.99% 1.67x
San Francisco Activities Researchers 2.99% 1.67x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.73% 7.42x
Joe's Jeans 0.35% 7.22x
Topshop 0.45% 5.26x
Levi Strauss 1.35% 4.99x
Tommy Bahama 2.64% 4.79x
Express Outlets 1.03% 4.74x
Hollister 4.45% 4.70x
Zumiez 6.93% 4.63x
Charlotte Russe 3.95% 4.59x
Columbia 1.26% 4.57x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.08% 4.86x
Southern California Tourism 0.62% 3.37x
Central California Cluster 1.17% 2.75x
Southern California Cluster 0.09% 2.74x
San Diego Cluster 2.16% 2.42x
Survey Websites 0.01% 2.42x
Los Angeles News 4.65% 2.38x
Northern California Cluster 1.77% 2.20x
Franco-African Cluster 0.02% 2.12x
Chemicals 0.03% 2.09x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male