Dstillery Audiences

DENNY'S

Audience Size: 3 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.81x
California Skiers and Snowboarders 2.16% 1.64x
Los Angeles Mass Transit Commuters 2.61% 1.62x
Santa Cruz Trip Planners 2.32% 1.58x
California Trip Planners 2.32% 1.48x
San Diego Trip Planners 2.42% 1.48x
Los Angeles Dodgers Fans 1.64% 1.40x
Santa Monica Trip Planners 2.55% 1.39x
Readers of Honduran Content 2.29% 1.39x
Readers of El Salvadoran Content 1.71% 1.38x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.67% 8.02x
Hollister 2.46% 5.90x
Express Outlets 0.58% 5.84x
Topshop 0.12% 5.83x
Aeropostale 2.60% 5.80x
Abercrombie & Fitch 2.67% 5.62x
Charlotte Russe 1.83% 5.61x
Gymboree 2.40% 5.61x
Saint Laurent Paris 0.71% 5.51x
Joe's Jeans 0.41% 5.49x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.62% 2.26x
Central California Cluster 0.58% 2.18x
Los Angeles Cluster 0.06% 2.10x
Southern California Cluster 0.14% 2.08x
Los Angeles News 2.62% 1.96x
Romanian News 0.02% 1.88x
San Diego Cluster 1.51% 1.83x
Serbia & Albania Cluster 0.04% 1.81x
Northern California Cluster 0.99% 1.81x
Airsoft & Paintball Equipment 0.06% 1.79x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male