Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 4.22% | 2.09x |
| Los Angeles Mass Transit Commuters | 4.54% | 1.93x |
| California Trip Planners | 3.86% | 1.91x |
| Santa Cruz Trip Planners | 4.27% | 1.88x |
| South West State Fair Visitors | 4.72% | 1.83x |
| Men's Suit Shoppers | 3.61% | 1.77x |
| Los Angeles Trip Planners | 3.91% | 1.74x |
| San Diego Trip Planners | 4.08% | 1.73x |
| San Diego Events Researchers | 2.99% | 1.67x |
| San Francisco Activities Researchers | 2.99% | 1.67x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.73% | 7.42x |
| Joe's Jeans | 0.35% | 7.22x |
| Topshop | 0.45% | 5.26x |
| Levi Strauss | 1.35% | 4.99x |
| Tommy Bahama | 2.64% | 4.79x |
| Express Outlets | 1.03% | 4.74x |
| Hollister | 4.45% | 4.70x |
| Zumiez | 6.93% | 4.63x |
| Charlotte Russe | 3.95% | 4.59x |
| Columbia | 1.26% | 4.57x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.08% | 4.86x |
| Southern California Tourism | 0.62% | 3.37x |
| Central California Cluster | 1.17% | 2.75x |
| Southern California Cluster | 0.09% | 2.74x |
| San Diego Cluster | 2.16% | 2.42x |
| Survey Websites | 0.01% | 2.42x |
| Los Angeles News | 4.65% | 2.38x |
| Northern California Cluster | 1.77% | 2.20x |
| Franco-African Cluster | 0.02% | 2.12x |
| Chemicals | 0.03% | 2.09x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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