Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 11.2 thousand unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 3.03% | 2.17x |
| California Skiers and Snowboarders | 2.45% | 1.91x |
| California Trip Planners | 2.27% | 1.81x |
| Santa Monica Trip Planners | 2.47% | 1.77x |
| Los Angeles Trip Planners | 2.47% | 1.75x |
| San Diego Trip Planners | 2.41% | 1.75x |
| Readers of El Salvadoran Content | 2.33% | 1.61x |
| Readers of Mexican Content | 2.31% | 1.60x |
| Long Beach California Trip Planners | 2.24% | 1.58x |
| Readers of Guatemalan Content | 2.38% | 1.52x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 1.16% | 3.86x |
| Banana Republic | 1.66% | 3.25x |
| J. Crew | 1.16% | 2.72x |
| Brooks Brothers | 1.26% | 2.71x |
| REI | 1.16% | 2.49x |
| The North Face | 0.57% | 2.19x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.85% | 2.94x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.08% | 2.85x |
| Los Angeles Cluster | 0.10% | 2.81x |
| Los Angeles News | 1.86% | 2.49x |
| San Diego Cluster | 1.56% | 2.29x |
| Central California Cluster | 0.49% | 2.28x |
| Northern California Cluster | 0.88% | 2.17x |
| Los Angeles Tourism | 1.12% | 2.14x |
| Southern California Cluster | 0.19% | 2.13x |
| Tahoe & Reno Tourism | 0.33% | 2.02x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999
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