Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 411.5 thousand unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.29% | 2.17x |
| Volkswagen Vehicle Shopper | 1.23% | 2.01x |
| Wellness Enthusiasts | 0.22% | 1.95x |
| Phoenix Trip Planners | 2.77% | 1.90x |
| Home Cleaning Researchers | 0.86% | 1.87x |
| Women's Health Researchers | 0.86% | 1.84x |
| Gift Card Researchers | 0.65% | 1.81x |
| Dachshund Content Readers | 0.61% | 1.80x |
| Arizona Wildcats Fans | 2.38% | 1.77x |
| Gas Discount Researchers | 0.32% | 1.74x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.06% | 9.44x |
| Calvin Klein | 0.19% | 6.82x |
| Express Outlets | 0.41% | 5.94x |
| Tommy Bahama | 0.71% | 5.87x |
| Lorna Jane | 0.18% | 5.86x |
| Forever 21 | 0.97% | 5.73x |
| Charlotte Russe | 0.62% | 5.65x |
| Mens Wearhouse | 2.16% | 5.62x |
| Abercrombie & Fitch | 0.48% | 5.54x |
| Michael Kors | 1.23% | 5.47x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Data, Analytics & Coding.
| Content Affinity | Composition | Index |
| Data, Analytics & Coding | 0.14% | 5.37x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.11% | 5.36x |
| Trucking | 0.11% | 3.93x |
| Spanish Lifestyle & Health | 0.07% | 3.87x |
| Serbia & Albania Cluster | 0.07% | 3.66x |
| Malaya | 0.03% | 3.65x |
| Watches Retail | 0.07% | 3.63x |
| Law School | 0.04% | 3.58x |
| Maps & Navigation | 0.09% | 3.51x |
| Children's Learning Tools | 0.25% | 3.35x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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