Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 4.36% | 1.83x |
| Countdown to the Beach Travelers | 0.02% | 1.81x |
| California Skiers and Snowboarders | 3.92% | 1.71x |
| Los Angeles Mass Transit Commuters | 4.46% | 1.69x |
| Santa Cruz Trip Planners | 4.05% | 1.68x |
| California Trip Planners | 3.84% | 1.52x |
| Readers of Honduran Content | 2.76% | 1.51x |
| Readers of Mexican Content | 2.97% | 1.50x |
| Los Angeles Dodgers Fans | 3.25% | 1.48x |
| Readers of El Salvadoran Content | 2.68% | 1.45x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.55% | 7.31x |
| Topshop | 0.39% | 5.42x |
| Joe's Jeans | 0.33% | 5.29x |
| Express Outlets | 0.90% | 4.83x |
| Tommy Bahama | 2.22% | 4.70x |
| Hollister | 3.40% | 4.64x |
| Columbia | 1.21% | 4.64x |
| Zumiez | 5.61% | 4.57x |
| Levi Strauss | 1.56% | 4.48x |
| Charlotte Russe | 3.29% | 4.43x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.17% | 3.07x |
| Central California Cluster | 0.96% | 2.49x |
| Southern California Tourism | 0.69% | 2.47x |
| Seventh-day Adventist Church | 0.03% | 2.43x |
| Northern California Cluster | 1.82% | 2.42x |
| San Diego Cluster | 2.13% | 2.26x |
| Los Angeles Cluster | 0.05% | 2.11x |
| Los Angeles News | 4.18% | 2.10x |
| Franchising | 0.04% | 1.87x |
| Tahoe & Reno Tourism | 0.41% | 1.82x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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