Dstillery Audiences

DENNY'S

Audience Size: 3 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 4.42% 1.88x
Santa Cruz Trip Planners 4.10% 1.80x
South West State Fair Visitors 4.60% 1.77x
Los Angeles Mass Transit Commuters 4.66% 1.76x
San Diego Trip Planners 3.84% 1.66x
Santa Monica Trip Planners 4.11% 1.64x
California Trip Planners 3.77% 1.63x
Men's Suit Shoppers 3.59% 1.61x
Readers of Mexican Content 3.35% 1.59x
Los Angeles Trip Planners 3.93% 1.59x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.86% 8.01x
Joe's Jeans 0.37% 7.62x
Topshop 0.43% 5.25x
Levi Strauss 1.05% 5.15x
Tommy Bahama 2.54% 4.96x
Express Outlets 1.15% 4.95x
Charlotte Russe 3.38% 4.88x
Hollister 5.12% 4.78x
Abercrombie & Fitch 1.68% 4.76x
Zumiez 7.75% 4.75x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.50% 2.91x
Romanian News 0.03% 2.64x
Survey Websites 0.01% 2.42x
Central California Cluster 0.95% 2.40x
Los Angeles Cluster 0.04% 2.27x
Northern California Cluster 1.67% 2.27x
San Diego Cluster 1.87% 2.22x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.20x
Vietnam Cluster 0.06% 2.19x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.17x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male