Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 660.8 thousand unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 4.42% | 1.64x |
| Arizona Trip Planners | 4.10% | 1.61x |
| Texas County and Local Fair Visitors | 4.90% | 1.53x |
| California County and Local Fair Visitors | 4.88% | 1.50x |
| Houston Activity Researchers | 2.76% | 1.49x |
| Texas Trip Planners | 4.90% | 1.47x |
| Montana and Idaho Trip Planners | 3.19% | 1.44x |
| Washington Skiers and Snowboarders | 3.06% | 1.43x |
| Houston Trip Planners | 4.17% | 1.41x |
| Readers of Mexican Content | 3.03% | 1.37x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 4.37x |
| Lorna Jane | 0.13% | 4.12x |
| Calvin Klein | 0.05% | 3.52x |
| Saint Laurent Paris | 0.06% | 3.25x |
| Abercrombie & Fitch | 0.12% | 3.15x |
| Express Outlets | 0.31% | 2.94x |
| REI | 0.36% | 2.93x |
| Kate Spade | 0.56% | 2.73x |
| Mens Wearhouse | 2.21% | 2.72x |
| Tommy Bahama | 0.32% | 2.67x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Canada Tourism Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tourism Research Cluster | 0.07% | 5.26x |
| Spanish Health & Wellness | 0.16% | 3.78x |
| Beauty & Cosmetics | 0.07% | 3.72x |
| Work Productivity | 0.05% | 3.72x |
| Fashion & Retail | 0.17% | 3.09x |
| French News & Gossip Cluster | 0.07% | 2.73x |
| College Greek Life | 0.05% | 2.73x |
| Celebrity Gossip | 0.09% | 2.71x |
| Canadian News | 0.05% | 2.70x |
| Oil & Energy | 0.08% | 2.67x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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