Dstillery Audiences

DENNY'S

Audience Size: 1.5 Million Devices

Explore the Denny's Audience

Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Denny's audience.

Dstillery Crafted Audiences

INTERESTS

The Denny's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Denny's audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 4.00% 1.79x
Arizona Wildcats Fans 2.46% 1.53x
Restaurant Supply Shoppers 0.16% 1.53x
California Skiers and Snowboarders 3.08% 1.52x
Seattle Trip Planners 3.56% 1.47x
Houston Trip Planners 3.75% 1.45x
Phoenix Trip Planners 2.14% 1.44x
Grand Canyon Trip Planners 3.88% 1.42x
North West State Fair Visitors 3.51% 1.42x
Texas County and Local Fair Visitors 3.87% 1.41x
Composition Percentage: The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Denny's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.50% 4.19x
Joe's Jeans 0.11% 3.80x
Saint Laurent Paris 0.17% 2.77x
Abercrombie & Fitch 0.34% 2.60x
Charlotte Russe 0.40% 2.60x
REI 0.95% 2.54x
Hugo Boss 1.11% 2.43x
Forever 21 3.01% 2.41x
Topshop 0.05% 2.41x
Zumiez 3.95% 2.39x
Composition Percentage: The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Denny's audience is Education Cluster.

Content Affinity Composition Index
Education Cluster 0.03% 3.45x
Toys Shopping 0.02% 3.24x
Engineering 0.02% 3.16x
Foreign Language Education 0.02% 3.03x
Trucks 0.02% 2.97x
Mobile Industry Information 0.03% 2.93x
Grocery & Food Service 0.02% 2.86x
Bulgaria Cluster 0.02% 2.85x
Romanian News 0.02% 2.83x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.02% 2.80x
Composition Percentage: The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Denny's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female