Explore the Denny's Audience
Below you'll find more information about the Denny's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Denny's audience.
INTERESTS
The Denny's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Denny's audience is Arizona Trip Planners.
| Interest | Composition | Index |
| Arizona Trip Planners | 4.00% | 1.79x |
| Arizona Wildcats Fans | 2.46% | 1.53x |
| Restaurant Supply Shoppers | 0.16% | 1.53x |
| California Skiers and Snowboarders | 3.08% | 1.52x |
| Seattle Trip Planners | 3.56% | 1.47x |
| Houston Trip Planners | 3.75% | 1.45x |
| Phoenix Trip Planners | 2.14% | 1.44x |
| Grand Canyon Trip Planners | 3.88% | 1.42x |
| North West State Fair Visitors | 3.51% | 1.42x |
| Texas County and Local Fair Visitors | 3.87% | 1.41x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Interest attribute.
Index: A comparison of the Denny's audience to the internet population.
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APPAREL RETAILERS
The Denny's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Denny's audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.50% | 4.19x |
| Joe's Jeans | 0.11% | 3.80x |
| Saint Laurent Paris | 0.17% | 2.77x |
| Abercrombie & Fitch | 0.34% | 2.60x |
| Charlotte Russe | 0.40% | 2.60x |
| REI | 0.95% | 2.54x |
| Hugo Boss | 1.11% | 2.43x |
| Forever 21 | 3.01% | 2.41x |
| Topshop | 0.05% | 2.41x |
| Zumiez | 3.95% | 2.39x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Location attribute.
Index: A comparison of the Denny's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Denny's audience is Education Cluster.
| Content Affinity | Composition | Index |
| Education Cluster | 0.03% | 3.45x |
| Toys Shopping | 0.02% | 3.24x |
| Engineering | 0.02% | 3.16x |
| Foreign Language Education | 0.02% | 3.03x |
| Trucks | 0.02% | 2.97x |
| Mobile Industry Information | 0.03% | 2.93x |
| Grocery & Food Service | 0.02% | 2.86x |
| Bulgaria Cluster | 0.02% | 2.85x |
| Romanian News | 0.02% | 2.83x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.02% | 2.80x |
Composition Percentage:
The overlap percentage between the Denny's audience and the Content Affinity attribute.
Index: A comparison of the Denny's audience to the internet population.
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DEMOGRAPHICS
The Denny's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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