Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 144.3 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 144.3 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.16% 2.72x
Blu-ray & DVD Movie Shoppers 0.27% 2.12x
Cleveland Indians Fans 2.65% 1.98x
Executive Travelers 0.13% 1.93x
Cleveland Cavaliers Fans 1.95% 1.83x
Chicago Trip Planners 3.08% 1.72x
Philadelphia 76ers Fans 2.16% 1.71x
San Antonio Spurs Fans 1.89% 1.70x
Miami Heat Fans 3.15% 1.64x
Golf Course Researchers 0.27% 1.63x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Columbia.

Location Composition Index
Columbia 13.26% 60.46x
Free People 17.58% 50.45x
Madewell 16.28% 45.41x
LL Bean 3.22% 37.43x
Michael Kors 15.85% 32.04x
Zara 11.93% 30.11x
Lorna Jane 2.38% 29.85x
Hollister 14.50% 28.11x
Express 19.41% 27.47x
Banana Republic 24.38% 27.18x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.07% 84.73x
Canada News 0.07% 76.70x
Washington D.C. Hotels 0.07% 65.20x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 46.71x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 36.73x
Canadian Construction & Renovation Research Cluster 0.07% 29.11x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 28.26x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 24.63x
Parenting & Nutrition 0.06% 14.36x
Environmentally Friendly Cars 0.07% 13.58x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male