Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Beard Care Shoppers.
| Interest | Composition | Index |
| Beard Care Shoppers | 6.96% | 3.39x |
| Thai Food Enthusiasts | 5.70% | 3.11x |
| Cloud Security Researchers | 6.33% | 3.06x |
| Korean Food Enthusiasts | 4.43% | 2.99x |
| Affordable Hotel Bookers | 6.96% | 2.97x |
| Web Conferences and Remote Workers | 5.06% | 2.91x |
| Western Canada Skiers and Snowboarders | 5.06% | 2.90x |
| France Trip Planners | 5.70% | 2.84x |
| Competitive Car Brand Shoppers | 6.96% | 2.78x |
| Philadelphia Eagles Fans | 5.70% | 2.77x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is REI.
| Location | Composition | Index |
| REI | 8.23% | 66.53x |
| Madewell | 7.64% | 53.25x |
| Ann Taylor | 3.69% | 36.03x |
| Urban Outfitters | 5.63% | 29.14x |
| Zara | 2.69% | 28.39x |
| Brooks Brothers | 5.04% | 26.89x |
| Charlotte Russe | 1.34% | 25.73x |
| Banana Republic | 14.61% | 25.27x |
| White House Black Market | 16.12% | 24.93x |
| LOFT | 13.18% | 24.07x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Phone & Computer Game Downloaders.
| Content Affinity | Composition | Index |
| Phone & Computer Game Downloaders | 0.43% | 4.53x |
| Missouri News Content Cluster | 4.43% | 4.39x |
| Photography | 1.90% | 4.29x |
| Central & Northwest Ohio Cluster | 5.70% | 3.91x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| India Bollywood, Weddings & Gossip | 1.90% | 3.78x |
| Writing Tools & Citation | 2.53% | 3.49x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 3.16% | 3.29x |
| Computers & Accessories | 2.53% | 3.23x |
| Golf Travel & Gear | 1.96% | 3.16x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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