Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 15 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 2.17% | 2.95x |
| Medical Technology News Readers | 6.52% | 2.93x |
| Shared Work Space Researchers | 5.07% | 2.84x |
| Chandelier and Lamp Shoppers | 5.80% | 2.77x |
| Investment Banking Professionals | 5.07% | 2.72x |
| Chess Enthusiasts | 4.35% | 2.55x |
| Enterprise Field Services Researchers | 4.35% | 2.38x |
| Preppy Clothing Shoppers | 4.35% | 2.37x |
| Black History Researchers | 5.80% | 2.36x |
| Adjustable Desks Shoppers | 6.52% | 2.34x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.
| Location | Composition | Index |
| Madewell | 11.66% | 68.67x |
| Club Monaco | 2.75% | 59.14x |
| REI | 8.84% | 48.32x |
| Ann Taylor | 5.83% | 44.47x |
| Zara | 3.84% | 34.13x |
| Columbia | 3.40% | 33.69x |
| Urban Outfitters | 7.43% | 31.46x |
| Banana Republic | 23.70% | 31.22x |
| Brooks Brothers | 8.07% | 30.56x |
| Anthropologie | 8.90% | 28.59x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Phone & Computer Game Downloaders.
| Content Affinity | Composition | Index |
| Phone & Computer Game Downloaders | 0.43% | 4.53x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| Fantasy Sports | 4.35% | 3.29x |
| Work Productivity | 0.25% | 3.27x |
| Golf Travel & Gear | 1.96% | 3.16x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.10% | 3.15x |
| Southeast College Athletics | 0.23% | 3.07x |
| San Diego Cluster | 1.45% | 2.97x |
| Los Angeles News | 4.35% | 2.82x |
| Computers & Accessories | 1.60% | 2.69x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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