Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 44.4 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.09% | 4.88x |
| Venture Capitalists | 4.71% | 4.06x |
| Modern Art Museum Researchers | 2.09% | 3.75x |
| Mac Users | 2.09% | 3.74x |
| Yoga Teachers | 3.66% | 3.69x |
| Home Custom Bedroom Decorators | 0.91% | 3.52x |
| Custom Home Lighting Shoppers | 0.91% | 3.52x |
| Restaurant Reservation Enthusiasts | 3.66% | 3.42x |
| Readers of Bengali Content | 2.09% | 3.37x |
| Stress Researchers | 3.14% | 3.25x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.22% | 20.86x |
| Madewell | 12.10% | 16.52x |
| Club Monaco | 2.32% | 13.61x |
| Calvin Klein | 0.89% | 13.50x |
| REI | 7.01% | 12.77x |
| Ann Taylor | 6.26% | 12.60x |
| Brooks Brothers | 8.28% | 10.21x |
| Topshop | 0.33% | 10.10x |
| Zara | 3.89% | 9.66x |
| Urban Outfitters | 9.18% | 9.65x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 2.09% | 5.83x |
| Phone & Computer Game Downloaders | 0.43% | 4.53x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| Fashion Cluster | 1.05% | 3.31x |
| Graphic Design | 1.05% | 3.27x |
| Cleveland News | 5.24% | 3.22x |
| Canada General Information Seeker Cluster | 0.92% | 3.20x |
| Wine, Liquor & Mixology | 1.05% | 3.19x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.10% | 3.15x |
| Connecticut News | 2.62% | 3.10x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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