Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 69.6 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 69.6 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.16% 2.72x
New York City Events Researchers 4.39% 2.59x
Philadelphia Trip Planners 3.82% 2.48x
Luxury Hotel Guests 4.30% 2.28x
Men's Shoe Shoppers 4.30% 2.27x
Spain Trip Planners 3.92% 2.25x
Mid-Range Grocery Shoppers 4.30% 2.25x
SEO Specialists 4.20% 2.24x
France Trip Planners 3.92% 2.16x
Retail Job Seekers 4.39% 2.15x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.

Location Composition Index
Madewell 15.03% 35.58x
Free People 13.67% 35.25x
LL Bean 3.62% 30.15x
Columbia 8.42% 30.03x
Club Monaco 6.71% 28.50x
Zara 11.71% 26.07x
Uniqlo 7.53% 24.92x
Ann Taylor 10.97% 23.80x
Levi Strauss 6.93% 23.21x
Michael Kors 21.44% 22.45x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 0.38% 5.44x
Philadelphia Cluster 3.63% 4.31x
Mail Order Food 0.29% 4.25x
Health & Safety Compliance 0.13% 3.97x
Pacific Northwest Sports & News Cluster 1.62% 3.78x
Watches Retail 0.48% 3.42x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.48% 3.36x
Hobby Drones & Remote-Controlled Cars 0.19% 3.26x
Canadian Healthcare 0.19% 3.24x
Southeast College Athletics 0.29% 3.21x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male