Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Coders & Developers.
| Interest | Composition | Index |
| Coders & Developers | 5.16% | 3.67x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.82% | 3.61x |
| Beach House Second Home Owners | 1.22% | 3.53x |
| Texas Activity Researchers | 1.22% | 3.30x |
| Language Learners | 3.17% | 3.27x |
| Avid Readers | 3.17% | 3.21x |
| Home Custom Bedroom Decorators | 0.83% | 3.05x |
| Custom Home Lighting Shoppers | 0.83% | 3.05x |
| Online Home Decor Shoppers | 0.82% | 3.00x |
| Romance Movie and TV enthusiasts | 2.38% | 2.96x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.
| Location | Composition | Index |
| Madewell | 10.57% | 77.95x |
| Club Monaco | 2.48% | 68.10x |
| Ann Taylor | 4.89% | 51.46x |
| REI | 4.71% | 47.56x |
| Banana Republic | 14.61% | 38.08x |
| Abercrombie & Fitch | 2.54% | 36.78x |
| Coach | 7.67% | 35.32x |
| Levi Strauss | 2.42% | 33.90x |
| White House Black Market | 15.58% | 33.52x |
| Michael Kors | 10.27% | 33.52x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Online Quiz & List Readers.
| Content Affinity | Composition | Index |
| Online Quiz & List Readers | 1.98% | 6.95x |
| Graphic Design | 1.22% | 5.23x |
| Hockey | 1.19% | 4.58x |
| Phone & Computer Game Downloaders | 0.43% | 4.53x |
| Educational Publishing | 0.79% | 3.99x |
| Sports - Climbing, Non-traditional | 0.82% | 3.89x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| North Carolina Education | 1.63% | 3.84x |
| Coupons | 1.19% | 3.79x |
| Minecraft Video Game Players | 1.22% | 3.57x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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