Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 15 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 15 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 2.17% 2.95x
Medical Technology News Readers 6.52% 2.93x
Shared Work Space Researchers 5.07% 2.84x
Chandelier and Lamp Shoppers 5.80% 2.77x
Investment Banking Professionals 5.07% 2.72x
Chess Enthusiasts 4.35% 2.55x
Enterprise Field Services Researchers 4.35% 2.38x
Preppy Clothing Shoppers 4.35% 2.37x
Black History Researchers 5.80% 2.36x
Adjustable Desks Shoppers 6.52% 2.34x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.

Location Composition Index
Madewell 11.66% 68.67x
Club Monaco 2.75% 59.14x
REI 8.84% 48.32x
Ann Taylor 5.83% 44.47x
Zara 3.84% 34.13x
Columbia 3.40% 33.69x
Urban Outfitters 7.43% 31.46x
Banana Republic 23.70% 31.22x
Brooks Brothers 8.07% 30.56x
Anthropologie 8.90% 28.59x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.43% 4.53x
Right Wing Blogs - Political Activism 0.21% 3.86x
Fantasy Sports 4.35% 3.29x
Work Productivity 0.25% 3.27x
Golf Travel & Gear 1.96% 3.16x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.10% 3.15x
Southeast College Athletics 0.23% 3.07x
San Diego Cluster 1.45% 2.97x
Los Angeles News 4.35% 2.82x
Computers & Accessories 1.60% 2.69x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male