Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 21.3 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Marines.
| Interest | Composition | Index |
| Marines | 10.53% | 5.27x |
| Finance Continuing Education Researchers | 7.37% | 5.27x |
| Thai Food Enthusiasts | 9.47% | 5.21x |
| United Arab Emirates Trip Planners | 6.32% | 4.93x |
| Crypto Market Investors | 8.42% | 4.84x |
| Indian Food Enthusiasts | 7.37% | 4.82x |
| Yale University Fans | 6.32% | 4.77x |
| Spain Trip Planners | 8.42% | 4.76x |
| Travel Book Readers | 7.37% | 4.60x |
| Charitable Organization Supporters | 7.37% | 4.49x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 6.37% | 72.17x |
| Uniqlo | 4.21% | 35.39x |
| Brooks Brothers | 7.68% | 25.29x |
| LL Bean | 1.48% | 24.04x |
| Anthropologie | 7.85% | 20.23x |
| Jos A. Bank Clothiers | 8.24% | 14.65x |
| Abercrombie & Fitch | 0.68% | 13.26x |
| Armani | 2.48% | 12.50x |
| Belk | 1.99% | 11.60x |
| Intermix | 0.61% | 11.37x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 6.32% | 5.84x |
| Pacific Northwest Sports & News Cluster | 3.16% | 5.67x |
| Wine, Liquor & Mixology | 4.21% | 5.07x |
| Phone & Computer Game Downloaders | 0.43% | 4.53x |
| Florida Naples News Cluster | 4.21% | 3.97x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| College Planning | 2.11% | 3.84x |
| South Dakota Cluster | 2.11% | 3.83x |
| Idaho Cluster | 2.11% | 3.82x |
| San Diego Cluster | 2.27% | 3.71x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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