Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 95.5 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 95.5 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Dairy Industry New Readers.

Interest Composition Index
Dairy Industry New Readers 6.67% 4.68x
Readers of Spanish Content 5.83% 4.66x
Home Custom Bedroom Decorators 5.00% 4.43x
Custom Home Lighting Shoppers 5.00% 4.43x
Cholesterol Researchers 5.00% 4.34x
Luxury Hotel Guests 6.67% 4.33x
Landscape Architects 5.00% 4.32x
Parents with Kids 5.83% 4.31x
Orlando Activities Researchers 5.83% 4.15x
Luxury Second Home Owners 5.00% 4.14x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.31% 57.76x
Club Monaco 9.01% 49.82x
Madewell 14.92% 40.78x
Columbia 6.35% 35.78x
Ann Taylor 9.32% 28.19x
Uniqlo 6.94% 28.08x
Calvin Klein 1.85% 27.56x
REI 6.68% 26.43x
Free People 10.39% 25.43x
The North Face 7.63% 24.09x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Spain News.

Content Affinity Composition Index
Spain News 3.33% 4.63x
Local Events & Travel Guide 2.50% 4.54x
Phone & Computer Game Downloaders 0.43% 4.53x
Running & Marathons 3.33% 4.52x
Legal Information Research Cluster 1.25% 4.04x
Party Planning & Invitations 4.17% 3.94x
Right Wing Blogs - Political Activism 0.21% 3.86x
Diamonds & Precious Metals 0.43% 3.72x
Theme Park Tourism 1.67% 3.68x
Weight Loss & Nutrition Assistance Researchers 2.50% 3.63x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male