Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 56.2 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 1.85% | 2.74x |
| Resume Writing Researchers | 3.32% | 2.61x |
| Sunglasses Shoppers | 8.00% | 2.61x |
| Readers of Israeli News in English | 3.32% | 2.57x |
| Computing Networking Tutorial Watchers | 5.90% | 2.48x |
| Astrology Enthusiasts | 4.06% | 2.45x |
| Supply Chain Professionals | 5.90% | 2.42x |
| Venture Capitalists | 2.95% | 2.38x |
| Thrift Store Shoppers | 2.95% | 2.36x |
| Human Resources Professionals | 5.17% | 2.35x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.
| Location | Composition | Index |
| Madewell | 9.78% | 18.54x |
| REI | 7.21% | 17.83x |
| Club Monaco | 2.32% | 17.61x |
| Ann Taylor | 5.25% | 14.90x |
| Levi Strauss | 0.13% | 13.85x |
| Brooks Brothers | 6.89% | 11.07x |
| Zara | 3.31% | 10.82x |
| Bonobos | 2.05% | 10.46x |
| Urban Outfitters | 7.59% | 10.27x |
| Anthropologie | 8.89% | 10.13x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Phone & Computer Game Downloaders.
| Content Affinity | Composition | Index |
| Phone & Computer Game Downloaders | 0.43% | 4.53x |
| Baby Names | 1.85% | 4.31x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| Online Arcade Games | 0.67% | 3.71x |
| Vegetarian Diet | 0.90% | 3.41x |
| Online Quiz & List Readers | 1.85% | 3.38x |
| K-12 Teacher Resources | 0.74% | 3.32x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.10% | 3.15x |
| New York City Real Estate Research Cluster | 0.74% | 3.12x |
| Math Reference | 1.11% | 3.02x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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