Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 17.4 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Coders & Developers.

Interest Composition Index
Coders & Developers 5.16% 3.67x
Fall/Winter 2021 Fashion Trend Researchers 0.82% 3.61x
Beach House Second Home Owners 1.22% 3.53x
Texas Activity Researchers 1.22% 3.30x
Language Learners 3.17% 3.27x
Avid Readers 3.17% 3.21x
Home Custom Bedroom Decorators 0.83% 3.05x
Custom Home Lighting Shoppers 0.83% 3.05x
Online Home Decor Shoppers 0.82% 3.00x
Romance Movie and TV enthusiasts 2.38% 2.96x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.

Location Composition Index
Madewell 10.57% 77.95x
Club Monaco 2.48% 68.10x
Ann Taylor 4.89% 51.46x
REI 4.71% 47.56x
Banana Republic 14.61% 38.08x
Abercrombie & Fitch 2.54% 36.78x
Coach 7.67% 35.32x
Levi Strauss 2.42% 33.90x
White House Black Market 15.58% 33.52x
Michael Kors 10.27% 33.52x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Online Quiz & List Readers.

Content Affinity Composition Index
Online Quiz & List Readers 1.98% 6.95x
Graphic Design 1.22% 5.23x
Hockey 1.19% 4.58x
Phone & Computer Game Downloaders 0.43% 4.53x
Educational Publishing 0.79% 3.99x
Sports - Climbing, Non-traditional 0.82% 3.89x
Right Wing Blogs - Political Activism 0.21% 3.86x
North Carolina Education 1.63% 3.84x
Coupons 1.19% 3.79x
Minecraft Video Game Players 1.22% 3.57x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female