Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 153.1 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Legal News Readers.
| Interest | Composition | Index |
| Legal News Readers | 3.83% | 1.98x |
| Headphone Shoppers | 4.07% | 1.88x |
| Revolutionary War History Buffs | 4.39% | 1.87x |
| Minnesota Twins Fans | 3.59% | 1.85x |
| Canada Trip Planners | 2.87% | 1.84x |
| LGBT Activists | 3.67% | 1.84x |
| Opera Enthusiasts | 3.83% | 1.84x |
| Seattle Trip Planners | 4.70% | 1.83x |
| Skateboarding Enthusiasts | 4.63% | 1.83x |
| LED Lighting Shoppers | 3.59% | 1.82x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 8.39% | 35.00x |
| Madewell | 15.93% | 33.28x |
| Columbia | 7.42% | 28.32x |
| Free People | 13.01% | 27.78x |
| LL Bean | 3.69% | 27.53x |
| Levi Strauss | 5.07% | 24.95x |
| Uniqlo | 8.24% | 24.37x |
| Ann Taylor | 10.87% | 23.16x |
| Zara | 11.01% | 21.81x |
| Calvin Klein | 1.90% | 21.37x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 0.40% | 6.24x |
| Minnesota Community Business Cluster | 1.44% | 4.67x |
| Arabic News | 0.21% | 4.26x |
| Bird Watching | 0.21% | 4.17x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.56% | 4.06x |
| Brazil & Portugal News | 0.24% | 3.99x |
| Mobile Industry Information | 0.32% | 3.90x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| Aid Groups | 0.24% | 3.73x |
| Music Education | 0.80% | 3.68x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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