Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 44.4 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 44.4 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.09% 4.88x
Venture Capitalists 4.71% 4.06x
Modern Art Museum Researchers 2.09% 3.75x
Mac Users 2.09% 3.74x
Yoga Teachers 3.66% 3.69x
Home Custom Bedroom Decorators 0.91% 3.52x
Custom Home Lighting Shoppers 0.91% 3.52x
Restaurant Reservation Enthusiasts 3.66% 3.42x
Readers of Bengali Content 2.09% 3.37x
Stress Researchers 3.14% 3.25x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.22% 20.86x
Madewell 12.10% 16.52x
Club Monaco 2.32% 13.61x
Calvin Klein 0.89% 13.50x
REI 7.01% 12.77x
Ann Taylor 6.26% 12.60x
Brooks Brothers 8.28% 10.21x
Topshop 0.33% 10.10x
Zara 3.89% 9.66x
Urban Outfitters 9.18% 9.65x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 2.09% 5.83x
Phone & Computer Game Downloaders 0.43% 4.53x
Right Wing Blogs - Political Activism 0.21% 3.86x
Fashion Cluster 1.05% 3.31x
Graphic Design 1.05% 3.27x
Cleveland News 5.24% 3.22x
Canada General Information Seeker Cluster 0.92% 3.20x
Wine, Liquor & Mixology 1.05% 3.19x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.10% 3.15x
Connecticut News 2.62% 3.10x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male