Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 127.7 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is ESPN Enthusiasts.
| Interest | Composition | Index |
| ESPN Enthusiasts | 4.43% | 2.40x |
| Philadelphia Trip Planners | 3.91% | 2.34x |
| Basketball Enthusiasts | 4.30% | 2.28x |
| Seattle Seahawks Fans | 5.08% | 2.25x |
| Minnesota Twins Fans | 4.30% | 2.19x |
| Fantasy Football Enthusiasts | 4.30% | 2.17x |
| Canada Trip Planners | 2.86% | 2.16x |
| Brooklyn Nets Fans | 4.17% | 2.15x |
| Baseball Enthusiasts | 3.52% | 2.13x |
| New York Yankees Fans | 4.04% | 2.12x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 9.01% | 40.75x |
| Madewell | 14.99% | 35.37x |
| Columbia | 6.75% | 29.82x |
| Levi Strauss | 2.82% | 27.21x |
| Uniqlo | 8.17% | 26.98x |
| LL Bean | 3.31% | 26.01x |
| Free People | 11.62% | 25.75x |
| Ann Taylor | 10.27% | 25.26x |
| Calvin Klein | 1.84% | 22.46x |
| REI | 6.52% | 22.10x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Horse Racing.
| Content Affinity | Composition | Index |
| Horse Racing | 0.52% | 5.18x |
| US Soccer | 0.52% | 5.17x |
| Data Centers | 0.39% | 4.45x |
| Philadelphia Cluster | 3.78% | 4.30x |
| Disease Cluster | 0.52% | 4.20x |
| Bird Watching | 0.21% | 4.17x |
| Minnesota Local News Cluster | 6.12% | 4.14x |
| Minnesota Community Business Cluster | 1.17% | 4.13x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| MBA Education | 0.78% | 3.44x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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