Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 121.8 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is New Orleans Saints Fans.
| Interest | Composition | Index |
| New Orleans Saints Fans | 2.39% | 2.40x |
| Minnesota Twins Fans | 2.31% | 2.34x |
| Kansas City Royals Fans | 2.23% | 2.10x |
| Readers of Chinese Content | 2.15% | 2.07x |
| Washington Skiers and Snowboarders | 2.71% | 1.99x |
| SMB Commercial Insurance Researchers | 1.91% | 1.93x |
| New Orleans Trip Planners | 2.31% | 1.92x |
| Western Canada Skiers and Snowboarders | 2.31% | 1.89x |
| MLB Fans | 1.83% | 1.82x |
| Sports Gamblers | 2.07% | 1.82x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Curious about what else the Destination Maternity audience is interested in?
Sign Up
APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Columbia.
| Location | Composition | Index |
| Columbia | 15.37% | 88.06x |
| Free People | 18.75% | 65.80x |
| Madewell | 13.84% | 50.90x |
| LL Bean | 3.39% | 48.65x |
| Lorna Jane | 3.75% | 44.82x |
| Michael Kors | 12.23% | 38.80x |
| Hollister | 14.96% | 37.78x |
| Express | 13.60% | 33.76x |
| Chicos | 21.02% | 32.49x |
| Banana Republic | 18.84% | 29.15x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Want to find more of the Destination Maternity audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 3.11% | 3.18x |
| Fantasy Sports | 1.83% | 1.92x |
| Party Planning & Invitations | 1.51% | 1.85x |
| New Orleans Cluster | 2.07% | 1.80x |
| Los Angeles News | 1.99% | 1.47x |
| Virginia News | 1.51% | 1.31x |
| Discount Travel | 10.35% | 1.24x |
| RPG & MMO Video Game Fans | 1.59% | 1.23x |
| Diet & Exercise | 4.30% | 1.21x |
| Furniture Shopping | 2.23% | 1.18x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Want to see more of the Content Affinities the Destination Maternity audience visits?
Sign Up
DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Destination Maternity audience?
Sign Up