Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 87.5 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 2.45% | 2.53x |
| New Orleans Trip Planners | 2.92% | 2.51x |
| New Orleans Pelicans Fans | 2.50% | 2.33x |
| Coffee Bean Shoppers | 2.55% | 2.26x |
| Jazz Festival Enthusiasts | 2.82% | 2.25x |
| Louisiana State University Tigers Fans | 2.13% | 2.23x |
| New Orleans Activities Researchers | 2.18% | 2.21x |
| New York City Fine Theatre Enthusiasts | 2.18% | 2.21x |
| Coffee Chain Shoppers | 2.60% | 2.20x |
| Minnesota Timberwolves Fans | 2.18% | 2.17x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Curious about what else the Destination Maternity audience is interested in?
Sign Up
APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Columbia.
| Location | Composition | Index |
| Columbia | 11.92% | 91.50x |
| Free People | 14.44% | 67.88x |
| Lorna Jane | 4.69% | 57.50x |
| LL Bean | 3.13% | 51.38x |
| Hollister | 11.22% | 43.83x |
| Charlotte Russe | 9.86% | 37.09x |
| Hugo Boss | 10.00% | 36.02x |
| Madewell | 7.24% | 35.52x |
| Michael Kors | 8.95% | 35.05x |
| Eddie Bauer | 5.91% | 33.89x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Want to find more of the Destination Maternity audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.49% | 5.56x |
| Bridal Fashion | 0.48% | 3.90x |
| Pacific Northwest Sports & News Cluster | 1.65% | 3.82x |
| Minnesota Local News Cluster | 3.24% | 3.39x |
| Rhode Island Cluster | 0.53% | 3.14x |
| Organic Beauty & Skincare Products | 0.37% | 2.99x |
| Art News & Products | 0.27% | 2.91x |
| Job Interview Process | 0.32% | 2.87x |
| Lighting & Power | 0.27% | 2.76x |
| New Orleans Cluster | 2.92% | 2.70x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Want to see more of the Content Affinities the Destination Maternity audience visits?
Sign Up
DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Destination Maternity audience?
Sign Up