Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 153.1 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 153.1 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Legal News Readers.

Interest Composition Index
Legal News Readers 3.83% 1.98x
Headphone Shoppers 4.07% 1.88x
Revolutionary War History Buffs 4.39% 1.87x
Minnesota Twins Fans 3.59% 1.85x
Canada Trip Planners 2.87% 1.84x
LGBT Activists 3.67% 1.84x
Opera Enthusiasts 3.83% 1.84x
Seattle Trip Planners 4.70% 1.83x
Skateboarding Enthusiasts 4.63% 1.83x
LED Lighting Shoppers 3.59% 1.82x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Club Monaco.

Location Composition Index
Club Monaco 8.39% 35.00x
Madewell 15.93% 33.28x
Columbia 7.42% 28.32x
Free People 13.01% 27.78x
LL Bean 3.69% 27.53x
Levi Strauss 5.07% 24.95x
Uniqlo 8.24% 24.37x
Ann Taylor 10.87% 23.16x
Zara 11.01% 21.81x
Calvin Klein 1.90% 21.37x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Lacrosse College Athletics.

Content Affinity Composition Index
Lacrosse College Athletics 0.40% 6.24x
Minnesota Community Business Cluster 1.44% 4.67x
Arabic News 0.21% 4.26x
Bird Watching 0.21% 4.17x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.56% 4.06x
Brazil & Portugal News 0.24% 3.99x
Mobile Industry Information 0.32% 3.90x
Right Wing Blogs - Political Activism 0.21% 3.86x
Aid Groups 0.24% 3.73x
Music Education 0.80% 3.68x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female