Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 127.7 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 127.7 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 4.43% 2.40x
Philadelphia Trip Planners 3.91% 2.34x
Basketball Enthusiasts 4.30% 2.28x
Seattle Seahawks Fans 5.08% 2.25x
Minnesota Twins Fans 4.30% 2.19x
Fantasy Football Enthusiasts 4.30% 2.17x
Canada Trip Planners 2.86% 2.16x
Brooklyn Nets Fans 4.17% 2.15x
Baseball Enthusiasts 3.52% 2.13x
New York Yankees Fans 4.04% 2.12x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Club Monaco.

Location Composition Index
Club Monaco 9.01% 40.75x
Madewell 14.99% 35.37x
Columbia 6.75% 29.82x
Levi Strauss 2.82% 27.21x
Uniqlo 8.17% 26.98x
LL Bean 3.31% 26.01x
Free People 11.62% 25.75x
Ann Taylor 10.27% 25.26x
Calvin Klein 1.84% 22.46x
REI 6.52% 22.10x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Horse Racing.

Content Affinity Composition Index
Horse Racing 0.52% 5.18x
US Soccer 0.52% 5.17x
Data Centers 0.39% 4.45x
Philadelphia Cluster 3.78% 4.30x
Disease Cluster 0.52% 4.20x
Bird Watching 0.21% 4.17x
Minnesota Local News Cluster 6.12% 4.14x
Minnesota Community Business Cluster 1.17% 4.13x
Right Wing Blogs - Political Activism 0.21% 3.86x
MBA Education 0.78% 3.44x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male