Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 69.6 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.16% | 2.72x |
| New York City Events Researchers | 4.39% | 2.59x |
| Philadelphia Trip Planners | 3.82% | 2.48x |
| Luxury Hotel Guests | 4.30% | 2.28x |
| Men's Shoe Shoppers | 4.30% | 2.27x |
| Spain Trip Planners | 3.92% | 2.25x |
| Mid-Range Grocery Shoppers | 4.30% | 2.25x |
| SEO Specialists | 4.20% | 2.24x |
| France Trip Planners | 3.92% | 2.16x |
| Retail Job Seekers | 4.39% | 2.15x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.
| Location | Composition | Index |
| Madewell | 15.03% | 35.58x |
| Free People | 13.67% | 35.25x |
| LL Bean | 3.62% | 30.15x |
| Columbia | 8.42% | 30.03x |
| Club Monaco | 6.71% | 28.50x |
| Zara | 11.71% | 26.07x |
| Uniqlo | 7.53% | 24.92x |
| Ann Taylor | 10.97% | 23.80x |
| Levi Strauss | 6.93% | 23.21x |
| Michael Kors | 21.44% | 22.45x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is International Development & Health.
| Content Affinity | Composition | Index |
| International Development & Health | 0.38% | 5.44x |
| Philadelphia Cluster | 3.63% | 4.31x |
| Mail Order Food | 0.29% | 4.25x |
| Health & Safety Compliance | 0.13% | 3.97x |
| Pacific Northwest Sports & News Cluster | 1.62% | 3.78x |
| Watches Retail | 0.48% | 3.42x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.48% | 3.36x |
| Hobby Drones & Remote-Controlled Cars | 0.19% | 3.26x |
| Canadian Healthcare | 0.19% | 3.24x |
| Southeast College Athletics | 0.29% | 3.21x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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