Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.51% | 3.79x |
| Social Distancing Content Readers | 4.39% | 3.52x |
| UNC Tar Heels Fans | 6.14% | 3.23x |
| Life Insurance Researchers | 6.14% | 3.17x |
| Luxury Coupe Auto Intenders | 3.51% | 3.13x |
| Readers of Telugu Content | 6.14% | 3.11x |
| New England Patriots Fans | 7.02% | 2.99x |
| Blender Shoppers | 6.32% | 2.97x |
| Hanukkah Decorations Shoppers | 6.14% | 2.96x |
| Cape Cod News Readers | 5.26% | 2.90x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.
| Location | Composition | Index |
| Madewell | 9.74% | 78.11x |
| REI | 10.01% | 60.01x |
| Ann Taylor | 4.94% | 52.18x |
| Columbia | 3.55% | 41.82x |
| Zara | 3.41% | 40.58x |
| Banana Republic | 20.38% | 36.13x |
| Brooks Brothers | 6.75% | 34.55x |
| White House Black Market | 18.50% | 29.82x |
| Uniqlo | 1.11% | 29.79x |
| Free People | 4.24% | 29.71x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 4.39% | 5.48x |
| Phone & Computer Game Downloaders | 0.43% | 4.53x |
| Ireland Cluster | 1.75% | 3.87x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| Luxury Sneakers | 1.75% | 3.72x |
| Routers, Switches & Networking | 2.11% | 3.65x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 1.75% | 3.65x |
| North Carolina News | 8.77% | 3.54x |
| Conscious Living | 1.75% | 3.43x |
| Assorted Topics (Events, Tickets, Fitness) | 1.75% | 3.39x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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