Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 121.8 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 121.8 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is New Orleans Saints Fans.

Interest Composition Index
New Orleans Saints Fans 2.39% 2.40x
Minnesota Twins Fans 2.31% 2.34x
Kansas City Royals Fans 2.23% 2.10x
Readers of Chinese Content 2.15% 2.07x
Washington Skiers and Snowboarders 2.71% 1.99x
SMB Commercial Insurance Researchers 1.91% 1.93x
New Orleans Trip Planners 2.31% 1.92x
Western Canada Skiers and Snowboarders 2.31% 1.89x
MLB Fans 1.83% 1.82x
Sports Gamblers 2.07% 1.82x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Columbia.

Location Composition Index
Columbia 15.37% 88.06x
Free People 18.75% 65.80x
Madewell 13.84% 50.90x
LL Bean 3.39% 48.65x
Lorna Jane 3.75% 44.82x
Michael Kors 12.23% 38.80x
Hollister 14.96% 37.78x
Express 13.60% 33.76x
Chicos 21.02% 32.49x
Banana Republic 18.84% 29.15x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 3.11% 3.18x
Fantasy Sports 1.83% 1.92x
Party Planning & Invitations 1.51% 1.85x
New Orleans Cluster 2.07% 1.80x
Los Angeles News 1.99% 1.47x
Virginia News 1.51% 1.31x
Discount Travel 10.35% 1.24x
RPG & MMO Video Game Fans 1.59% 1.23x
Diet & Exercise 4.30% 1.21x
Furniture Shopping 2.23% 1.18x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male