Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 56.2 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 56.2 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 1.85% 2.74x
Resume Writing Researchers 3.32% 2.61x
Sunglasses Shoppers 8.00% 2.61x
Readers of Israeli News in English 3.32% 2.57x
Computing Networking Tutorial Watchers 5.90% 2.48x
Astrology Enthusiasts 4.06% 2.45x
Supply Chain Professionals 5.90% 2.42x
Venture Capitalists 2.95% 2.38x
Thrift Store Shoppers 2.95% 2.36x
Human Resources Professionals 5.17% 2.35x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.

Location Composition Index
Madewell 9.78% 18.54x
REI 7.21% 17.83x
Club Monaco 2.32% 17.61x
Ann Taylor 5.25% 14.90x
Levi Strauss 0.13% 13.85x
Brooks Brothers 6.89% 11.07x
Zara 3.31% 10.82x
Bonobos 2.05% 10.46x
Urban Outfitters 7.59% 10.27x
Anthropologie 8.89% 10.13x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.43% 4.53x
Baby Names 1.85% 4.31x
Right Wing Blogs - Political Activism 0.21% 3.86x
Online Arcade Games 0.67% 3.71x
Vegetarian Diet 0.90% 3.41x
Online Quiz & List Readers 1.85% 3.38x
K-12 Teacher Resources 0.74% 3.32x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.10% 3.15x
New York City Real Estate Research Cluster 0.74% 3.12x
Math Reference 1.11% 3.02x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female