Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 95.5 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Dairy Industry New Readers.
| Interest | Composition | Index |
| Dairy Industry New Readers | 6.67% | 4.68x |
| Readers of Spanish Content | 5.83% | 4.66x |
| Home Custom Bedroom Decorators | 5.00% | 4.43x |
| Custom Home Lighting Shoppers | 5.00% | 4.43x |
| Cholesterol Researchers | 5.00% | 4.34x |
| Luxury Hotel Guests | 6.67% | 4.33x |
| Landscape Architects | 5.00% | 4.32x |
| Parents with Kids | 5.83% | 4.31x |
| Orlando Activities Researchers | 5.83% | 4.15x |
| Luxury Second Home Owners | 5.00% | 4.14x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.31% | 57.76x |
| Club Monaco | 9.01% | 49.82x |
| Madewell | 14.92% | 40.78x |
| Columbia | 6.35% | 35.78x |
| Ann Taylor | 9.32% | 28.19x |
| Uniqlo | 6.94% | 28.08x |
| Calvin Klein | 1.85% | 27.56x |
| REI | 6.68% | 26.43x |
| Free People | 10.39% | 25.43x |
| The North Face | 7.63% | 24.09x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Spain News.
| Content Affinity | Composition | Index |
| Spain News | 3.33% | 4.63x |
| Local Events & Travel Guide | 2.50% | 4.54x |
| Phone & Computer Game Downloaders | 0.43% | 4.53x |
| Running & Marathons | 3.33% | 4.52x |
| Legal Information Research Cluster | 1.25% | 4.04x |
| Party Planning & Invitations | 4.17% | 3.94x |
| Right Wing Blogs - Political Activism | 0.21% | 3.86x |
| Diamonds & Precious Metals | 0.43% | 3.72x |
| Theme Park Tourism | 1.67% | 3.68x |
| Weight Loss & Nutrition Assistance Researchers | 2.50% | 3.63x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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