Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 38 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 38 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Louisiana State University Tigers Fans.

Interest Composition Index
Louisiana State University Tigers Fans 2.07% 2.56x
New Orleans Trip Planners 2.13% 2.42x
New Orleans Pelicans Fans 2.54% 2.39x
New Orleans Saints Fans 2.13% 2.12x
Cincinnati Bengals Fans 1.67% 2.03x
Jazz Festival Enthusiasts 2.25% 2.03x
Coffee Chain Shoppers 1.67% 1.95x
Online Investors 1.44% 1.95x
Cininnati Reds Fans 1.90% 1.87x
Louisiana Trip Planners 1.96% 1.86x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 9.15% 57.99x
Aeropostale 12.93% 46.47x
Abercrombie & Fitch 5.21% 38.65x
Chicos 12.07% 37.14x
The North Face 8.13% 34.20x
Michael Kors 4.78% 34.09x
Tommy Bahama 6.17% 33.87x
LOFT 8.40% 33.84x
Express 5.96% 32.00x
Lululemon 9.87% 31.75x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is New Orleans Cluster.

Content Affinity Composition Index
New Orleans Cluster 3.52% 3.70x
Cincinnati Cluster 1.84% 3.23x
Southern California Tourism 0.86% 2.87x
Minnesota Local News Cluster 2.42% 2.69x
Technology News 0.92% 2.28x
Math Education 1.04% 2.18x
Luxury Sneakers 0.98% 2.04x
Catholicism 1.04% 2.03x
Math Reference 0.92% 1.87x
Personal Investment & Advisor Researchers 0.81% 1.85x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male