Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 14.4 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 3.51% 3.79x
Social Distancing Content Readers 4.39% 3.52x
UNC Tar Heels Fans 6.14% 3.23x
Life Insurance Researchers 6.14% 3.17x
Luxury Coupe Auto Intenders 3.51% 3.13x
Readers of Telugu Content 6.14% 3.11x
New England Patriots Fans 7.02% 2.99x
Blender Shoppers 6.32% 2.97x
Hanukkah Decorations Shoppers 6.14% 2.96x
Cape Cod News Readers 5.26% 2.90x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Madewell.

Location Composition Index
Madewell 9.74% 78.11x
REI 10.01% 60.01x
Ann Taylor 4.94% 52.18x
Columbia 3.55% 41.82x
Zara 3.41% 40.58x
Banana Republic 20.38% 36.13x
Brooks Brothers 6.75% 34.55x
White House Black Market 18.50% 29.82x
Uniqlo 1.11% 29.79x
Free People 4.24% 29.71x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.39% 5.48x
Phone & Computer Game Downloaders 0.43% 4.53x
Ireland Cluster 1.75% 3.87x
Right Wing Blogs - Political Activism 0.21% 3.86x
Luxury Sneakers 1.75% 3.72x
Routers, Switches & Networking 2.11% 3.65x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.75% 3.65x
North Carolina News 8.77% 3.54x
Conscious Living 1.75% 3.43x
Assorted Topics (Events, Tickets, Fitness) 1.75% 3.39x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male