Explore the Destination Maternity Audience
Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 168.4 thousand unique devices whose actions qualify for the Destination Maternity audience.
INTERESTS
The Destination Maternity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Destination Maternity audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.16% | 2.72x |
| Executive Travelers | 0.13% | 1.93x |
| Minnesota Twins Fans | 3.36% | 1.64x |
| Miami Heat Fans | 3.15% | 1.64x |
| Mobile Phone Purchase Intenders | 4.26% | 1.61x |
| Hematologists | 3.02% | 1.52x |
| Entrepreneurs | 3.47% | 1.51x |
| Women's Health Researchers | 3.02% | 1.51x |
| Women's Fitness Enthusiasts | 2.97% | 1.48x |
| Romance Movie and TV enthusiasts | 3.64% | 1.47x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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APPAREL RETAILERS
The Destination Maternity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Destination Maternity audience is Columbia.
| Location | Composition | Index |
| Columbia | 11.89% | 45.64x |
| Free People | 17.06% | 45.24x |
| Madewell | 18.79% | 42.10x |
| LL Bean | 3.66% | 34.75x |
| Zara | 13.32% | 31.92x |
| Michael Kors | 20.83% | 27.22x |
| Banana Republic | 29.14% | 24.02x |
| Club Monaco | 4.85% | 23.94x |
| White House Black Market | 25.32% | 23.34x |
| Ann Taylor | 9.42% | 23.20x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Destination Maternity audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.07% | 84.73x |
| Canada News | 0.07% | 76.70x |
| Washington D.C. Hotels | 0.07% | 65.20x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.06% | 46.71x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 36.73x |
| Canadian Construction & Renovation Research Cluster | 0.07% | 29.11x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.06% | 28.96x |
| Local & Travel England - North Midlands | 0.06% | 18.38x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.05% | 17.83x |
| Parenting & Nutrition | 0.06% | 14.36x |
Composition Percentage:
The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
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DEMOGRAPHICS
The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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