Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 87.5 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 87.5 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.45% 2.53x
New Orleans Trip Planners 2.92% 2.51x
New Orleans Pelicans Fans 2.50% 2.33x
Coffee Bean Shoppers 2.55% 2.26x
Jazz Festival Enthusiasts 2.82% 2.25x
Louisiana State University Tigers Fans 2.13% 2.23x
New Orleans Activities Researchers 2.18% 2.21x
New York City Fine Theatre Enthusiasts 2.18% 2.21x
Coffee Chain Shoppers 2.60% 2.20x
Minnesota Timberwolves Fans 2.18% 2.17x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Columbia.

Location Composition Index
Columbia 11.92% 91.50x
Free People 14.44% 67.88x
Lorna Jane 4.69% 57.50x
LL Bean 3.13% 51.38x
Hollister 11.22% 43.83x
Charlotte Russe 9.86% 37.09x
Hugo Boss 10.00% 36.02x
Madewell 7.24% 35.52x
Michael Kors 8.95% 35.05x
Eddie Bauer 5.91% 33.89x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.49% 5.56x
Bridal Fashion 0.48% 3.90x
Pacific Northwest Sports & News Cluster 1.65% 3.82x
Minnesota Local News Cluster 3.24% 3.39x
Rhode Island Cluster 0.53% 3.14x
Organic Beauty & Skincare Products 0.37% 2.99x
Art News & Products 0.27% 2.91x
Job Interview Process 0.32% 2.87x
Lighting & Power 0.27% 2.76x
New Orleans Cluster 2.92% 2.70x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male