Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 168.4 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 168.4 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.16% 2.72x
Executive Travelers 0.13% 1.93x
Minnesota Twins Fans 3.36% 1.64x
Miami Heat Fans 3.15% 1.64x
Mobile Phone Purchase Intenders 4.26% 1.61x
Hematologists 3.02% 1.52x
Entrepreneurs 3.47% 1.51x
Women's Health Researchers 3.02% 1.51x
Women's Fitness Enthusiasts 2.97% 1.48x
Romance Movie and TV enthusiasts 3.64% 1.47x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is Columbia.

Location Composition Index
Columbia 11.89% 45.64x
Free People 17.06% 45.24x
Madewell 18.79% 42.10x
LL Bean 3.66% 34.75x
Zara 13.32% 31.92x
Michael Kors 20.83% 27.22x
Banana Republic 29.14% 24.02x
Club Monaco 4.85% 23.94x
White House Black Market 25.32% 23.34x
Ann Taylor 9.42% 23.20x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.07% 84.73x
Canada News 0.07% 76.70x
Washington D.C. Hotels 0.07% 65.20x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 46.71x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 36.73x
Canadian Construction & Renovation Research Cluster 0.07% 29.11x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 28.96x
Local & Travel England - North Midlands 0.06% 18.38x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.05% 17.83x
Parenting & Nutrition 0.06% 14.36x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female