Dstillery Audiences

DESTINATION MATERNITY

Audience Size: 21.5 Thousand Devices

Explore the Destination Maternity Audience

Below you'll find more information about the Destination Maternity audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 thousand unique devices whose actions qualify for the Destination Maternity audience.

Dstillery Crafted Audiences

INTERESTS

The Destination Maternity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Destination Maternity audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 6.96% 3.39x
Thai Food Enthusiasts 5.70% 3.11x
Cloud Security Researchers 6.33% 3.06x
Korean Food Enthusiasts 4.43% 2.99x
Affordable Hotel Bookers 6.96% 2.97x
Web Conferences and Remote Workers 5.06% 2.91x
Western Canada Skiers and Snowboarders 5.06% 2.90x
France Trip Planners 5.70% 2.84x
Competitive Car Brand Shoppers 6.96% 2.78x
Philadelphia Eagles Fans 5.70% 2.77x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Interest attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Destination Maternity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Destination Maternity audience is REI.

Location Composition Index
REI 8.23% 66.53x
Madewell 7.64% 53.25x
Ann Taylor 3.69% 36.03x
Urban Outfitters 5.63% 29.14x
Zara 2.69% 28.39x
Brooks Brothers 5.04% 26.89x
Charlotte Russe 1.34% 25.73x
Banana Republic 14.61% 25.27x
White House Black Market 16.12% 24.93x
LOFT 13.18% 24.07x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Location attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Destination Maternity audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.43% 4.53x
Missouri News Content Cluster 4.43% 4.39x
Photography 1.90% 4.29x
Central & Northwest Ohio Cluster 5.70% 3.91x
Right Wing Blogs - Political Activism 0.21% 3.86x
India Bollywood, Weddings & Gossip 1.90% 3.78x
Writing Tools & Citation 2.53% 3.49x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 3.16% 3.29x
Computers & Accessories 2.53% 3.23x
Golf Travel & Gear 1.96% 3.16x
Composition Percentage: The overlap percentage between the Destination Maternity audience and the Content Affinity attribute.
Index: A comparison of the Destination Maternity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Destination Maternity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male