Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 197 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.30% | 3.21x |
| Smoky Mountains Trip Planners | 4.79% | 2.78x |
| Food Bank Researchers | 1.95% | 2.72x |
| Golden Retriever Content Readers | 2.25% | 2.41x |
| New Years Eve Party Ticket Purchasers | 2.99% | 2.37x |
| Running Enthusiasts | 1.50% | 2.37x |
| Indoor Cycling & Spinning Enthusiasts | 1.35% | 2.33x |
| Nashville Activity Researchers | 1.20% | 2.29x |
| Travel Guide and Review Readers | 2.40% | 2.24x |
| Small Business COVID-19 Relief Researchers | 1.50% | 2.22x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 9.56x |
| Belk | 2.68% | 5.40x |
| Zumiez | 6.85% | 5.30x |
| Buckle | 8.60% | 5.26x |
| Journeys | 11.73% | 5.25x |
| Lane Bryant | 6.97% | 5.25x |
| Eddie Bauer | 3.19% | 5.21x |
| REI | 1.44% | 5.14x |
| American Eagle Outfitters | 6.66% | 5.08x |
| Columbia | 0.69% | 5.02x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 0.45% | 5.62x |
| Spanish Lifestyle & Health | 0.18% | 4.56x |
| Tennessee Cluster | 4.79% | 4.50x |
| Parenting Blogs | 0.45% | 4.43x |
| Quotes & Inspiration | 0.45% | 4.29x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.17% | 3.77x |
| Canada General Information Seeker Cluster | 1.35% | 3.75x |
| Online Games | 0.34% | 3.55x |
| Online Mini Game Players | 0.30% | 3.53x |
| Female Lifestyle Content Readers | 0.30% | 3.50x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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