Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 782.1 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 1.54x |
| Family Adventures Travelers | 0.03% | 1.51x |
| Comedy Movie and TV Enthusiasts | 3.26% | 1.44x |
| North West State Fair Visitors | 3.62% | 1.41x |
| Washington Skiers and Snowboarders | 3.57% | 1.40x |
| Seattle Seahawks Fans | 3.46% | 1.39x |
| Chicago Blackhawks Fans | 3.15% | 1.38x |
| Work Hard, Play Hard Travelers | 0.02% | 1.33x |
| Sleep Researchers | 3.26% | 1.33x |
| Colorado Skiers and Snowboarders | 3.26% | 1.31x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.16% | 11.65x |
| Abercrombie & Fitch | 6.00% | 10.51x |
| Aeropostale | 10.76% | 10.42x |
| LL Bean | 1.19% | 10.39x |
| Charlotte Russe | 8.66% | 10.22x |
| Buckle | 11.38% | 10.16x |
| Gymboree | 9.05% | 10.02x |
| Lane Bryant | 9.05% | 9.77x |
| Zumiez | 12.82% | 9.75x |
| Hollister | 7.89% | 9.73x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 1.45% | 8.19x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.10% | 3.96x |
| Sports Apparel | 0.10% | 3.37x |
| Winter Sports & Gear | 0.36% | 3.02x |
| International Travel | 0.10% | 2.96x |
| Arts & Crafts | 0.10% | 2.85x |
| Fire Fighting | 0.16% | 2.81x |
| Power Tools | 0.52% | 2.76x |
| Minnesota Community Business Cluster | 0.93% | 2.72x |
| Visa & Immigration | 0.16% | 2.65x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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