Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 420.9 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 420.9 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.08% 2.39x
Flight and Hotel Shoppers 2.20% 1.60x
North Midwest State Fair Visitors 4.27% 1.58x
France Trip Planners 2.74% 1.55x
San Diego Trip Planners 2.34% 1.53x
Nashville Trip Planners 2.83% 1.52x
School Closings Updates Readers 0.72% 1.51x
Hulu Users 1.35% 1.51x
China Trip Planners 2.56% 1.49x
Denver Trip Planners 2.29% 1.48x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 4.22% 3.24x
Zumiez 8.22% 3.11x
Lane Bryant 8.92% 3.05x
Buckle 10.51% 3.04x
Journeys 14.58% 3.02x
Mens Wearhouse 12.74% 3.02x
REI 1.72% 3.02x
Columbia 0.96% 2.98x
Madewell 2.31% 2.96x
American Eagle Outfitters 8.29% 2.95x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.18% 7.69x
Aid Groups 0.14% 4.72x
Online Games 0.49% 4.59x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 3.77x
Home Remodeling 0.09% 3.69x
US Soccer 0.09% 3.44x
Recreational Motor Sport Enthusiasts 0.22% 3.32x
Low Carb Diets 0.40% 3.27x
Women Shoppers 0.10% 2.95x
Trucks 0.44% 2.94x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male