Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 197 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 197 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.30% 3.21x
Smoky Mountains Trip Planners 4.79% 2.78x
Food Bank Researchers 1.95% 2.72x
Golden Retriever Content Readers 2.25% 2.41x
New Years Eve Party Ticket Purchasers 2.99% 2.37x
Running Enthusiasts 1.50% 2.37x
Indoor Cycling & Spinning Enthusiasts 1.35% 2.33x
Nashville Activity Researchers 1.20% 2.29x
Travel Guide and Review Readers 2.40% 2.24x
Small Business COVID-19 Relief Researchers 1.50% 2.22x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 9.56x
Belk 2.68% 5.40x
Zumiez 6.85% 5.30x
Buckle 8.60% 5.26x
Journeys 11.73% 5.25x
Lane Bryant 6.97% 5.25x
Eddie Bauer 3.19% 5.21x
REI 1.44% 5.14x
American Eagle Outfitters 6.66% 5.08x
Columbia 0.69% 5.02x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is College Planning.

Content Affinity Composition Index
College Planning 0.45% 5.62x
Spanish Lifestyle & Health 0.18% 4.56x
Tennessee Cluster 4.79% 4.50x
Parenting Blogs 0.45% 4.43x
Quotes & Inspiration 0.45% 4.29x
Assorted Topics (Car News, Animals, Viral Media) 0.17% 3.77x
Canada General Information Seeker Cluster 1.35% 3.75x
Online Games 0.34% 3.55x
Online Mini Game Players 0.30% 3.53x
Female Lifestyle Content Readers 0.30% 3.50x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male