Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 863.4 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 1.54x |
| Ohio County and Local Fair Visitors | 2.92% | 1.53x |
| Family Adventures Travelers | 0.03% | 1.51x |
| Cininnati Reds Fans | 2.30% | 1.44x |
| Softball Enthusiasts | 2.60% | 1.42x |
| Volleyball Enthusiasts | 2.37% | 1.41x |
| Smoky Mountains Trip Planners | 2.48% | 1.38x |
| North Carolina Football Fans | 2.93% | 1.37x |
| North Carolina Travel Researchers | 2.95% | 1.36x |
| Cleveland Indians Fans | 2.20% | 1.34x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 7.69% | 11.27x |
| Aeropostale | 8.39% | 11.16x |
| Charlotte Russe | 6.93% | 10.87x |
| Abercrombie & Fitch | 6.37% | 10.71x |
| Buckle | 8.91% | 10.70x |
| Hollister | 6.67% | 10.56x |
| Lane Bryant | 9.18% | 10.49x |
| LL Bean | 1.00% | 10.39x |
| Zumiez | 11.15% | 10.25x |
| American Eagle Outfitters | 12.73% | 9.57x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 13.58x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 11.85x |
| Handyman Tools | 0.01% | 8.77x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.22x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.98x |
| Parenting & Nutrition | 0.03% | 7.04x |
| Sports - Skiing, Snowboarding | 0.01% | 6.69x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 5.69x |
| Home Décor, Furniture, & Decorating | 0.01% | 5.10x |
| England Tourism | 0.01% | 4.67x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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