Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 296.6 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 3.60% | 2.42x |
| Ski and Snowboard Enthusiasts | 3.26% | 2.19x |
| Tennessee Volunteers Fans | 4.61% | 2.10x |
| Carolina Panthers Fans | 4.27% | 2.05x |
| Western Canada Skiers and Snowboarders | 2.25% | 2.05x |
| Social Distancing Content Readers | 1.12% | 2.03x |
| South Carolina Gamecocks Fans | 3.48% | 2.01x |
| Vacation Rental Accommodation Researchers | 2.92% | 1.99x |
| San Francisco 49ers Fans | 3.60% | 1.99x |
| eSports Enthusiasts | 4.38% | 1.98x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.33% | 11.97x |
| Buckle | 10.20% | 9.35x |
| Zumiez | 12.68% | 9.30x |
| Journeys | 16.55% | 9.15x |
| Express | 12.32% | 9.09x |
| American Eagle Outfitters | 10.21% | 8.62x |
| Eddie Bauer | 3.93% | 8.61x |
| Hollister | 7.39% | 8.41x |
| Aeropostale | 10.03% | 8.37x |
| Madewell | 2.97% | 8.12x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Hobby Drones & Remote-Controlled Cars.
| Content Affinity | Composition | Index |
| Hobby Drones & Remote-Controlled Cars | 0.24% | 5.55x |
| Southeast College Athletics | 0.34% | 4.83x |
| Colorado Snow | 0.45% | 4.23x |
| Telescopes | 0.16% | 3.97x |
| Lighting & Power | 0.22% | 3.85x |
| Vermont Cluster | 0.56% | 3.82x |
| Law School Research Cluster | 0.05% | 3.78x |
| Tennessee Cluster | 5.84% | 3.63x |
| Healthcare Jobs | 0.22% | 3.55x |
| China Cluster | 0.22% | 3.41x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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