Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 107.9 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 107.9 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Ice Skating Enthusiasts.

Interest Composition Index
Ice Skating Enthusiasts 3.10% 1.93x
Luxury Hotel Guests 3.36% 1.76x
Flight and Hotel Shoppers 3.23% 1.75x
Tennessee Volunteers Fans 4.27% 1.71x
MS Information Researchers 3.10% 1.68x
Social Distancing Content Readers 1.81% 1.67x
Tokyo Trip Planners 2.33% 1.64x
North East State Fair Visitors 3.62% 1.62x
Investment Banking Professionals 3.10% 1.61x
New York City Events Researchers 2.07% 1.60x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is REI.

Location Composition Index
REI 1.37% 8.83x
Zumiez 3.38% 7.79x
Eddie Bauer 1.58% 6.93x
Journeys 5.46% 6.81x
Hollister 2.10% 6.72x
Express 3.66% 6.59x
Buckle 3.45% 6.45x
LOFT 3.09% 6.40x
LL Bean 0.25% 6.33x
American Eagle Outfitters 3.40% 6.33x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Disease Cluster.

Content Affinity Composition Index
Disease Cluster 0.38% 5.21x
Mortgages & Insurance 0.78% 5.03x
Caribbean Vacation 0.78% 4.81x
Law School Research Cluster 0.05% 3.78x
Online Games 0.91% 3.55x
Mobile Industry Information 0.26% 3.36x
Music Education 0.26% 3.33x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.52% 3.30x
Bags & Luggage 0.22% 3.04x
Trucks 0.44% 2.94x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female