Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 47.2 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 10.00% 3.92x
Movie and Game Review Readers 4.44% 2.93x
Moviegoers 4.44% 2.71x
Shared Work Space Researchers 4.81% 2.53x
Readers of Argentinian Content 4.81% 2.51x
Christmas Tree Shoppers 5.19% 2.50x
Los Angeles Activities Researchers 3.33% 2.47x
Horror Movie Fans 4.44% 2.45x
Entertainment Industry Decision Makers 3.70% 2.42x
Painting Hobbyist 6.67% 2.40x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.16% 10.40x
REI 1.31% 10.15x
Madewell 1.22% 9.06x
Zumiez 5.28% 8.91x
Journeys 9.66% 8.46x
Hollister 3.95% 8.17x
LL Bean 0.44% 8.08x
Express 6.18% 7.90x
Buckle 6.11% 7.87x
Eddie Bauer 2.02% 7.47x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 6.67% 5.48x
High-End Audio 1.11% 5.08x
Guitars & Instruments 2.22% 4.95x
Electronic Accessories 0.74% 3.80x
Latin American News 1.11% 3.78x
Quotes & Inspiration 0.74% 3.72x
Collectibles - Toys & Collectibles 2.22% 3.47x
Latin American Spanish Language News 0.74% 3.41x
Woodwork 0.74% 3.32x
North Dakota Cluster 1.85% 3.12x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female