Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 863.4 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 863.4 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.54x
Ohio County and Local Fair Visitors 2.92% 1.53x
Family Adventures Travelers 0.03% 1.51x
Cininnati Reds Fans 2.30% 1.44x
Softball Enthusiasts 2.60% 1.42x
Volleyball Enthusiasts 2.37% 1.41x
Smoky Mountains Trip Planners 2.48% 1.38x
North Carolina Football Fans 2.93% 1.37x
North Carolina Travel Researchers 2.95% 1.36x
Cleveland Indians Fans 2.20% 1.34x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Gymboree.

Location Composition Index
Gymboree 7.69% 11.27x
Aeropostale 8.39% 11.16x
Charlotte Russe 6.93% 10.87x
Abercrombie & Fitch 6.37% 10.71x
Buckle 8.91% 10.70x
Hollister 6.67% 10.56x
Lane Bryant 9.18% 10.49x
LL Bean 1.00% 10.39x
Zumiez 11.15% 10.25x
American Eagle Outfitters 12.73% 9.57x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 13.58x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 11.85x
Handyman Tools 0.01% 8.77x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.22x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.98x
Parenting & Nutrition 0.03% 7.04x
Sports - Skiing, Snowboarding 0.01% 6.69x
Canadian Construction & Renovation Research Cluster 0.01% 5.69x
Home Décor, Furniture, & Decorating 0.01% 5.10x
England Tourism 0.01% 4.67x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male