Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 47.2 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 10.00% | 3.92x |
| Movie and Game Review Readers | 4.44% | 2.93x |
| Moviegoers | 4.44% | 2.71x |
| Shared Work Space Researchers | 4.81% | 2.53x |
| Readers of Argentinian Content | 4.81% | 2.51x |
| Christmas Tree Shoppers | 5.19% | 2.50x |
| Los Angeles Activities Researchers | 3.33% | 2.47x |
| Horror Movie Fans | 4.44% | 2.45x |
| Entertainment Industry Decision Makers | 3.70% | 2.42x |
| Painting Hobbyist | 6.67% | 2.40x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.16% | 10.40x |
| REI | 1.31% | 10.15x |
| Madewell | 1.22% | 9.06x |
| Zumiez | 5.28% | 8.91x |
| Journeys | 9.66% | 8.46x |
| Hollister | 3.95% | 8.17x |
| LL Bean | 0.44% | 8.08x |
| Express | 6.18% | 7.90x |
| Buckle | 6.11% | 7.87x |
| Eddie Bauer | 2.02% | 7.47x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 6.67% | 5.48x |
| High-End Audio | 1.11% | 5.08x |
| Guitars & Instruments | 2.22% | 4.95x |
| Electronic Accessories | 0.74% | 3.80x |
| Latin American News | 1.11% | 3.78x |
| Quotes & Inspiration | 0.74% | 3.72x |
| Collectibles - Toys & Collectibles | 2.22% | 3.47x |
| Latin American Spanish Language News | 0.74% | 3.41x |
| Woodwork | 0.74% | 3.32x |
| North Dakota Cluster | 1.85% | 3.12x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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