Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 249.9 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 249.9 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Home Theater Enthusiasts.

Interest Composition Index
Home Theater Enthusiasts 2.52% 1.76x
Sleep Researchers 2.86% 1.67x
Symphony Music Enthusiasts 2.76% 1.66x
Professional Chefs 3.05% 1.65x
BMW Vehicle Shoppers 2.33% 1.64x
Entrepreneurs 2.28% 1.61x
Oregon Ducks Fans 1.84% 1.60x
Oregon Trip Planners 3.05% 1.60x
Mazda Vehicle Shoppers 2.52% 1.59x
Hard Seltzer Aficionados 1.02% 1.59x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is LL Bean.

Location Composition Index
LL Bean 0.45% 3.73x
Zumiez 4.90% 3.57x
Journeys 8.75% 3.54x
Buckle 5.96% 3.43x
Madewell 1.35% 3.42x
Belk 1.71% 3.41x
Express 5.73% 3.28x
American Eagle Outfitters 4.82% 3.28x
Eddie Bauer 2.22% 3.22x
Hollister 3.47% 3.17x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.15% 4.84x
Online Games 0.63% 4.69x
Low Budget Shoppers 0.15% 3.87x
Korea Cluster 0.19% 3.14x
Women Shoppers 0.10% 2.95x
Trucks 0.44% 2.94x
Online Mini Game Players 0.15% 2.90x
Southern California Tourism 0.10% 2.79x
Personal Finance Researchers 0.22% 2.70x
Data Centers 0.10% 2.69x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female