Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 172.9 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 172.9 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 5.53% 2.19x
Smoky Mountains Trip Planners 5.42% 2.16x
Cininnati Reds Fans 5.19% 2.00x
Asian Food Enthusiasts 5.08% 1.97x
Outdoors Enthusiasts 5.08% 1.97x
Summer Festivals and Fairs Visitors 4.40% 1.87x
Respirologists and Pulmonologists 3.50% 1.84x
Xbox Enthusiasts 4.51% 1.84x
Oregon Trip Planners 3.95% 1.84x
Nashville Trip Planners 4.06% 1.78x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is LL Bean.

Location Composition Index
LL Bean 0.84% 11.76x
Zumiez 7.99% 9.31x
Buckle 6.75% 9.23x
Journeys 11.08% 8.83x
American Eagle Outfitters 6.54% 8.38x
Express 7.95% 8.14x
Aeropostale 5.99% 7.79x
Hollister 4.12% 7.63x
Eddie Bauer 2.18% 7.45x
The Childrens Place 8.45% 7.42x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.32% 5.76x
Tennessee Cluster 8.35% 4.52x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.45% 4.11x
Shopping Catalogs 0.23% 3.98x
Homemade Jewelry & Crafts 0.23% 3.89x
Law School Research Cluster 0.05% 3.78x
Mail Order Food 0.25% 3.78x
Southeast College Athletics 0.23% 3.76x
Engineering 0.23% 3.74x
Vaping 0.23% 3.40x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female