Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 122.9 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 122.9 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 0.42% 4.03x
Home Custom Bedroom Decorators 0.42% 3.97x
Custom Home Lighting Shoppers 0.42% 3.97x
Fall/Winter 2021 Fashion Trend Researchers 0.10% 3.36x
Wireless Headphone Researchers 0.20% 2.39x
Eco-Conscious Consumers 0.62% 2.11x
Online Grammar Tool Users 0.68% 1.99x
Ivy League College Researchers 0.52% 1.98x
Off the Grid Living Enthusiasts 1.61% 1.92x
Legal Help Seekers 1.61% 1.90x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.30% 14.49x
Hollister 4.02% 12.32x
Buckle 6.11% 11.23x
Aeropostale 5.46% 10.83x
Express 6.04% 10.53x
Journeys 8.21% 10.28x
Abercrombie & Fitch 0.70% 9.97x
American Eagle Outfitters 4.74% 9.66x
Victoria's Secret 7.24% 9.40x
Old Navy 6.92% 8.75x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Arabic News.

Content Affinity Composition Index
Arabic News 0.16% 5.79x
Teen Hair 0.20% 5.60x
Recreational Motor Sport Enthusiasts 0.27% 4.82x
Personal Investment & Advisor Researchers 0.22% 3.93x
School Curriculum 0.10% 3.65x
Exotic Pets 0.17% 3.47x
Online Games for Kids 0.10% 3.46x
Online Games 0.31% 3.00x
Spanish Health & Wellness 0.12% 2.99x
Trucking 0.14% 2.98x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male