Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 46 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 16.00% | 5.29x |
| California County and Local Fair Visitors | 12.00% | 5.08x |
| Readers of Honduran Content | 8.00% | 3.96x |
| Grand Theft Auto Video Game Fans | 8.00% | 3.92x |
| Pontoon Boat Researchers | 8.00% | 3.87x |
| Cosplay Enthusiasts | 8.00% | 3.68x |
| Iowa County and Local Fair Visitors | 8.00% | 3.62x |
| Disability Insurance Researchers | 8.00% | 3.30x |
| Cabin Rental Researchers | 8.00% | 3.18x |
| Dallas Trip Planners | 8.00% | 3.10x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 4.98% | 13.22x |
| Mens Wearhouse | 8.60% | 10.75x |
| Victoria's Secret | 9.50% | 9.51x |
| Buckle | 6.33% | 9.11x |
| Talbots | 2.71% | 9.10x |
| H&M | 3.17% | 8.76x |
| Express | 6.79% | 8.71x |
| Hollister | 3.62% | 8.40x |
| Journeys | 8.14% | 8.23x |
| Gymboree | 4.07% | 8.18x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 0.44% | 3.58x |
| Healthcare - Dermatology & Aging | 1.11% | 3.40x |
| New York City Real Estate Research Cluster | 0.89% | 3.38x |
| Canada General Information Seeker Cluster | 1.55% | 3.03x |
| Florida Local News Cluster | 8.00% | 3.03x |
| Trucks | 0.44% | 2.94x |
| Central California Cluster | 0.42% | 2.91x |
| Recreational Motor Sport Enthusiasts | 0.25% | 2.88x |
| Broadway Information | 0.44% | 2.84x |
| Southern California Tourism | 0.10% | 2.79x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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