Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 786.4 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Buffalo Bills Fans.
| Interest | Composition | Index |
| Buffalo Bills Fans | 1.71% | 1.81x |
| Golf Enthusiasts | 1.81% | 1.64x |
| Water Park Visitors | 2.08% | 1.57x |
| Price Conscious Grocery Shoppers | 1.55% | 1.51x |
| Mid-Range Grocery Shoppers | 2.18% | 1.51x |
| Myrtle Beach Trip Planners | 1.56% | 1.48x |
| Tailgate Enthusiasts | 1.71% | 1.44x |
| HGTV Enthusiasts | 1.58% | 1.41x |
| Christmas Tree Shoppers | 1.67% | 1.41x |
| Trampoline Shoppers | 1.71% | 1.40x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 5.77% | 15.25x |
| Abercrombie & Fitch | 5.84% | 13.96x |
| Charlotte Russe | 3.84% | 13.78x |
| Hollister | 4.14% | 12.83x |
| Aeropostale | 5.09% | 12.42x |
| Eddie Bauer | 2.31% | 11.94x |
| Zumiez | 6.28% | 11.83x |
| LL Bean | 0.70% | 11.78x |
| Journeys | 5.57% | 11.43x |
| Express | 4.08% | 11.42x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Chain Restaurants.
| Content Affinity | Composition | Index |
| Chain Restaurants | 2.13% | 1.30x |
| People Search | 1.71% | 1.25x |
| Florida Local News Cluster | 1.89% | 1.23x |
| Appliances & Reviews | 3.42% | 1.20x |
| Latest Sports News | 3.67% | 1.19x |
| Parenting & Pregnancy Resources | 2.51% | 1.17x |
| Sports News - Team Specific | 8.97% | 1.17x |
| Career Cluster A | 3.60% | 1.16x |
| Big Box Retail | 5.26% | 1.14x |
| Georgia Cluster | 1.98% | 1.12x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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