Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 410.7 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 410.7 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 1.45% 1.37x
Detroit Lions Fans 1.39% 1.37x
Kansas City Royals Fans 1.45% 1.36x
Daily Fantasy Sports Enthusiasts 1.99% 1.35x
Water Park Visitors 2.13% 1.34x
Midwestern Voters 1.48% 1.31x
March Madness Enthusiasts 1.13% 1.30x
Country Music Festivals Enthusiasts 2.13% 1.29x
Indiana Hoosiers Fans 1.32% 1.29x
Cininnati Reds Fans 1.38% 1.27x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.21% 12.85x
Charlotte Russe 0.21% 10.64x
Hollister 0.16% 10.47x
Zumiez 0.24% 8.75x
American Eagle Outfitters 0.38% 7.98x
Forever 21 0.27% 7.72x
Journeys 0.21% 7.65x
Dressbarn 0.30% 7.54x
Victoria's Secret 0.52% 7.49x
Express 0.16% 7.39x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 0.65% 2.62x
Rochester New York Cluster 0.87% 2.47x
Lighting & Power 0.17% 1.86x
Networking Marketing 0.28% 1.82x
Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) 0.14% 1.82x
Audio Clips & Sound Effects 0.10% 1.79x
Indiana Finance & Business Cluster 0.44% 1.70x
Unique & Personalized Fashion 0.30% 1.67x
US Soccer 0.21% 1.58x
Detroit News 0.98% 1.56x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.