Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 118.2 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.45% | 4.03x |
| Online Health Researchers | 1.01% | 2.56x |
| Hawaii Trip Planners | 1.92% | 2.41x |
| Ebay Shoppers | 1.58% | 2.30x |
| Retirement Financial Account Researchers | 0.68% | 2.19x |
| Wellness Enthusiasts | 0.23% | 2.06x |
| Retired Budget Healthcare Shoppers | 1.80% | 2.05x |
| San Francisco Trip Planners | 1.80% | 2.04x |
| Orthodontics Researchers | 0.56% | 2.02x |
| COVID Symptoms Researchers | 0.45% | 2.00x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.02% | 19.78x |
| Hollister | 2.99% | 16.14x |
| Old Navy | 8.32% | 15.11x |
| Buckle | 5.55% | 14.64x |
| The Childrens Place | 3.14% | 14.43x |
| Aeropostale | 5.01% | 14.27x |
| Journeys | 7.63% | 13.97x |
| Abercrombie & Fitch | 1.14% | 13.84x |
| Express | 5.47% | 13.61x |
| Ann Taylor | 0.80% | 12.80x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.24% | 8.65x |
| Woodwork | 0.34% | 5.33x |
| Science Education & Resources | 0.30% | 4.12x |
| Upstate New York Travel Cluster | 0.68% | 3.74x |
| Electronic Accessories | 0.23% | 3.65x |
| US Cycling | 0.55% | 3.47x |
| Online Games | 0.23% | 3.30x |
| Peru Media | 0.23% | 3.11x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.22% | 2.99x |
| Trucks | 0.44% | 2.94x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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