Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 544 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 544 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Vermont Trip Planners.

Interest Composition Index
Vermont Trip Planners 4.27% 1.87x
North East State Fair Visitors 4.19% 1.67x
Summer Festivals and Fairs Visitors 3.74% 1.63x
Colorado County and Local Fair Visitors 3.60% 1.53x
Animal Humane Society Helpers 3.56% 1.52x
Martial Arts Enthusiasts 3.70% 1.46x
Cat Lovers 2.93% 1.40x
MS Information Researchers 2.19% 1.39x
Christmas Enthusiasts 3.28% 1.39x
Portuguese Food Enthusiasts 2.50% 1.38x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is LL Bean.

Location Composition Index
LL Bean 1.53% 11.62x
Abercrombie & Fitch 3.72% 11.60x
Charlotte Russe 6.95% 10.72x
Buckle 12.13% 9.85x
Zumiez 14.85% 9.20x
Hollister 9.76% 9.16x
American Eagle Outfitters 13.46% 9.08x
Aeropostale 12.85% 9.08x
Express 13.92% 8.99x
Gymboree 9.97% 8.49x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 1.87% 11.87x
Psychology & Social Work 0.28% 4.83x
Bird Watching 0.18% 4.09x
Law School Research Cluster 0.05% 3.78x
Philanthropy - Nonprofits 0.11% 3.69x
Retail Industry News 0.18% 3.62x
Comedy Content 0.07% 3.58x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.52x
Holistic Medicine 0.07% 3.32x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 3.26x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female