Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 122.9 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 0.42% | 4.03x |
| Home Custom Bedroom Decorators | 0.42% | 3.97x |
| Custom Home Lighting Shoppers | 0.42% | 3.97x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.10% | 3.36x |
| Wireless Headphone Researchers | 0.20% | 2.39x |
| Eco-Conscious Consumers | 0.62% | 2.11x |
| Online Grammar Tool Users | 0.68% | 1.99x |
| Ivy League College Researchers | 0.52% | 1.98x |
| Off the Grid Living Enthusiasts | 1.61% | 1.92x |
| Legal Help Seekers | 1.61% | 1.90x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.30% | 14.49x |
| Hollister | 4.02% | 12.32x |
| Buckle | 6.11% | 11.23x |
| Aeropostale | 5.46% | 10.83x |
| Express | 6.04% | 10.53x |
| Journeys | 8.21% | 10.28x |
| Abercrombie & Fitch | 0.70% | 9.97x |
| American Eagle Outfitters | 4.74% | 9.66x |
| Victoria's Secret | 7.24% | 9.40x |
| Old Navy | 6.92% | 8.75x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Arabic News.
| Content Affinity | Composition | Index |
| Arabic News | 0.16% | 5.79x |
| Teen Hair | 0.20% | 5.60x |
| Recreational Motor Sport Enthusiasts | 0.27% | 4.82x |
| Personal Investment & Advisor Researchers | 0.22% | 3.93x |
| School Curriculum | 0.10% | 3.65x |
| Exotic Pets | 0.17% | 3.47x |
| Online Games for Kids | 0.10% | 3.46x |
| Online Games | 0.31% | 3.00x |
| Spanish Health & Wellness | 0.12% | 2.99x |
| Trucking | 0.14% | 2.98x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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