Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 675.3 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 675.3 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 4.68% 1.97x
Summer Festivals and Fairs Visitors 4.38% 1.87x
Vermont Trip Planners 3.46% 1.79x
Washington Skiers and Snowboarders 4.09% 1.72x
North West State Fair Visitors 3.95% 1.61x
Work Comes First Travelers 0.02% 1.54x
Hard Rock Hotel & Casino Trip Planners 3.56% 1.51x
Family Adventures Travelers 0.03% 1.51x
Aspen Skiers and Snowboarders 3.31% 1.47x
Canoeing and Kayaking Enthusiasts 3.02% 1.45x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 5.62% 10.75x
LL Bean 1.28% 10.16x
Charlotte Russe 9.32% 10.14x
Buckle 11.41% 9.89x
Aeropostale 11.85% 9.75x
Hollister 8.57% 9.48x
Zumiez 13.51% 9.36x
Express 11.66% 9.34x
Gymboree 9.61% 9.14x
American Eagle Outfitters 14.68% 9.12x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 2.00% 11.51x
Online Games 0.88% 4.54x
Virginia Athletics 0.11% 3.81x
Audio Clips & Sound Effects 0.15% 3.70x
Sports Apparel 0.10% 3.37x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 3.03x
Art News & Products 0.24% 2.98x
South Africa News Cluster 0.39% 2.95x
International Travel 0.10% 2.78x
Lighting & Power 0.24% 2.71x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male