Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 46 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 46 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 16.00% 5.29x
California County and Local Fair Visitors 12.00% 5.08x
Readers of Honduran Content 8.00% 3.96x
Grand Theft Auto Video Game Fans 8.00% 3.92x
Pontoon Boat Researchers 8.00% 3.87x
Cosplay Enthusiasts 8.00% 3.68x
Iowa County and Local Fair Visitors 8.00% 3.62x
Disability Insurance Researchers 8.00% 3.30x
Cabin Rental Researchers 8.00% 3.18x
Dallas Trip Planners 8.00% 3.10x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Michael Kors.

Location Composition Index
Michael Kors 4.98% 13.22x
Mens Wearhouse 8.60% 10.75x
Victoria's Secret 9.50% 9.51x
Buckle 6.33% 9.11x
Talbots 2.71% 9.10x
H&M 3.17% 8.76x
Express 6.79% 8.71x
Hollister 3.62% 8.40x
Journeys 8.14% 8.23x
Gymboree 4.07% 8.18x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.44% 3.58x
Healthcare - Dermatology & Aging 1.11% 3.40x
New York City Real Estate Research Cluster 0.89% 3.38x
Canada General Information Seeker Cluster 1.55% 3.03x
Florida Local News Cluster 8.00% 3.03x
Trucks 0.44% 2.94x
Central California Cluster 0.42% 2.91x
Recreational Motor Sport Enthusiasts 0.25% 2.88x
Broadway Information 0.44% 2.84x
Southern California Tourism 0.10% 2.79x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male