Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 782.1 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 782.1 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.54x
Family Adventures Travelers 0.03% 1.51x
Comedy Movie and TV Enthusiasts 3.26% 1.44x
North West State Fair Visitors 3.62% 1.41x
Washington Skiers and Snowboarders 3.57% 1.40x
Seattle Seahawks Fans 3.46% 1.39x
Chicago Blackhawks Fans 3.15% 1.38x
Work Hard, Play Hard Travelers 0.02% 1.33x
Sleep Researchers 3.26% 1.33x
Colorado Skiers and Snowboarders 3.26% 1.31x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Carhartt.

Location Composition Index
Carhartt 1.16% 11.65x
Abercrombie & Fitch 6.00% 10.51x
Aeropostale 10.76% 10.42x
LL Bean 1.19% 10.39x
Charlotte Russe 8.66% 10.22x
Buckle 11.38% 10.16x
Gymboree 9.05% 10.02x
Lane Bryant 9.05% 9.77x
Zumiez 12.82% 9.75x
Hollister 7.89% 9.73x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 1.45% 8.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 3.96x
Sports Apparel 0.10% 3.37x
Winter Sports & Gear 0.36% 3.02x
International Travel 0.10% 2.96x
Arts & Crafts 0.10% 2.85x
Fire Fighting 0.16% 2.81x
Power Tools 0.52% 2.76x
Minnesota Community Business Cluster 0.93% 2.72x
Visa & Immigration 0.16% 2.65x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male