Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 410.7 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Myrtle Beach Trip Planners.
| Interest | Composition | Index |
| Myrtle Beach Trip Planners | 1.45% | 1.37x |
| Detroit Lions Fans | 1.39% | 1.37x |
| Kansas City Royals Fans | 1.45% | 1.36x |
| Daily Fantasy Sports Enthusiasts | 1.99% | 1.35x |
| Water Park Visitors | 2.13% | 1.34x |
| Midwestern Voters | 1.48% | 1.31x |
| March Madness Enthusiasts | 1.13% | 1.30x |
| Country Music Festivals Enthusiasts | 2.13% | 1.29x |
| Indiana Hoosiers Fans | 1.32% | 1.29x |
| Cininnati Reds Fans | 1.38% | 1.27x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.21% | 12.85x |
| Charlotte Russe | 0.21% | 10.64x |
| Hollister | 0.16% | 10.47x |
| Zumiez | 0.24% | 8.75x |
| American Eagle Outfitters | 0.38% | 7.98x |
| Forever 21 | 0.27% | 7.72x |
| Journeys | 0.21% | 7.65x |
| Dressbarn | 0.30% | 7.54x |
| Victoria's Secret | 0.52% | 7.49x |
| Express | 0.16% | 7.39x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 0.65% | 2.62x |
| Rochester New York Cluster | 0.87% | 2.47x |
| Lighting & Power | 0.17% | 1.86x |
| Networking Marketing | 0.28% | 1.82x |
| Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) | 0.14% | 1.82x |
| Audio Clips & Sound Effects | 0.10% | 1.79x |
| Indiana Finance & Business Cluster | 0.44% | 1.70x |
| Unique & Personalized Fashion | 0.30% | 1.67x |
| US Soccer | 0.21% | 1.58x |
| Detroit News | 0.98% | 1.56x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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