Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 596.2 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 596.2 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 1.76% 1.56x
Palm Beach Trip Planners 2.05% 1.50x
Golf Enthusiasts 1.61% 1.48x
Hard Rock Hotel & Casino Trip Planners 1.97% 1.47x
Florida State Seminoles Fans 1.46% 1.45x
Volleyball Enthusiasts 1.62% 1.45x
Discount Big Box Shoppers 1.23% 1.44x
Orlando Activities Researchers 1.20% 1.43x
Water Park Visitors 2.21% 1.43x
Florida Atlantic Coast Trip Planners 1.99% 1.42x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Hollister.

Location Composition Index
Hollister 2.67% 15.16x
Charlotte Russe 3.06% 14.93x
Abercrombie & Fitch 4.34% 14.10x
Gymboree 4.99% 13.53x
Zumiez 4.15% 13.13x
Eddie Bauer 1.65% 12.56x
Journeys 3.41% 11.54x
Aeropostale 4.36% 11.50x
Express 2.94% 11.21x
Michael Kors 2.11% 10.69x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.11% 3.59x
Rochester New York Cluster 1.15% 3.16x
London Tourism 0.05% 2.95x
Weather Information 0.19% 2.41x
Instagram Management 0.10% 2.39x
College Sports 0.22% 2.33x
South Carolina Beach Travel 0.30% 2.23x
South Carolina Travel 0.03% 2.00x
Arts & Crafts 0.07% 2.00x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 1.95x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female