Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 596.2 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Myrtle Beach Trip Planners.
| Interest | Composition | Index |
| Myrtle Beach Trip Planners | 1.76% | 1.56x |
| Palm Beach Trip Planners | 2.05% | 1.50x |
| Golf Enthusiasts | 1.61% | 1.48x |
| Hard Rock Hotel & Casino Trip Planners | 1.97% | 1.47x |
| Florida State Seminoles Fans | 1.46% | 1.45x |
| Volleyball Enthusiasts | 1.62% | 1.45x |
| Discount Big Box Shoppers | 1.23% | 1.44x |
| Orlando Activities Researchers | 1.20% | 1.43x |
| Water Park Visitors | 2.21% | 1.43x |
| Florida Atlantic Coast Trip Planners | 1.99% | 1.42x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Hollister.
| Location | Composition | Index |
| Hollister | 2.67% | 15.16x |
| Charlotte Russe | 3.06% | 14.93x |
| Abercrombie & Fitch | 4.34% | 14.10x |
| Gymboree | 4.99% | 13.53x |
| Zumiez | 4.15% | 13.13x |
| Eddie Bauer | 1.65% | 12.56x |
| Journeys | 3.41% | 11.54x |
| Aeropostale | 4.36% | 11.50x |
| Express | 2.94% | 11.21x |
| Michael Kors | 2.11% | 10.69x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.11% | 3.59x |
| Rochester New York Cluster | 1.15% | 3.16x |
| London Tourism | 0.05% | 2.95x |
| Weather Information | 0.19% | 2.41x |
| Instagram Management | 0.10% | 2.39x |
| College Sports | 0.22% | 2.33x |
| South Carolina Beach Travel | 0.30% | 2.23x |
| South Carolina Travel | 0.03% | 2.00x |
| Arts & Crafts | 0.07% | 2.00x |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 1.95x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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