Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 107.9 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Ice Skating Enthusiasts.
| Interest | Composition | Index |
| Ice Skating Enthusiasts | 3.10% | 1.93x |
| Luxury Hotel Guests | 3.36% | 1.76x |
| Flight and Hotel Shoppers | 3.23% | 1.75x |
| Tennessee Volunteers Fans | 4.27% | 1.71x |
| MS Information Researchers | 3.10% | 1.68x |
| Social Distancing Content Readers | 1.81% | 1.67x |
| Tokyo Trip Planners | 2.33% | 1.64x |
| North East State Fair Visitors | 3.62% | 1.62x |
| Investment Banking Professionals | 3.10% | 1.61x |
| New York City Events Researchers | 2.07% | 1.60x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is REI.
| Location | Composition | Index |
| REI | 1.37% | 8.83x |
| Zumiez | 3.38% | 7.79x |
| Eddie Bauer | 1.58% | 6.93x |
| Journeys | 5.46% | 6.81x |
| Hollister | 2.10% | 6.72x |
| Express | 3.66% | 6.59x |
| Buckle | 3.45% | 6.45x |
| LOFT | 3.09% | 6.40x |
| LL Bean | 0.25% | 6.33x |
| American Eagle Outfitters | 3.40% | 6.33x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Disease Cluster.
| Content Affinity | Composition | Index |
| Disease Cluster | 0.38% | 5.21x |
| Mortgages & Insurance | 0.78% | 5.03x |
| Caribbean Vacation | 0.78% | 4.81x |
| Law School Research Cluster | 0.05% | 3.78x |
| Online Games | 0.91% | 3.55x |
| Mobile Industry Information | 0.26% | 3.36x |
| Music Education | 0.26% | 3.33x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.52% | 3.30x |
| Bags & Luggage | 0.22% | 3.04x |
| Trucks | 0.44% | 2.94x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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