Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 296.6 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 296.6 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Home Buyers.

Interest Composition Index
Home Buyers 3.60% 2.42x
Ski and Snowboard Enthusiasts 3.26% 2.19x
Tennessee Volunteers Fans 4.61% 2.10x
Carolina Panthers Fans 4.27% 2.05x
Western Canada Skiers and Snowboarders 2.25% 2.05x
Social Distancing Content Readers 1.12% 2.03x
South Carolina Gamecocks Fans 3.48% 2.01x
Vacation Rental Accommodation Researchers 2.92% 1.99x
San Francisco 49ers Fans 3.60% 1.99x
eSports Enthusiasts 4.38% 1.98x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is LL Bean.

Location Composition Index
LL Bean 1.33% 11.97x
Buckle 10.20% 9.35x
Zumiez 12.68% 9.30x
Journeys 16.55% 9.15x
Express 12.32% 9.09x
American Eagle Outfitters 10.21% 8.62x
Eddie Bauer 3.93% 8.61x
Hollister 7.39% 8.41x
Aeropostale 10.03% 8.37x
Madewell 2.97% 8.12x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Hobby Drones & Remote-Controlled Cars.

Content Affinity Composition Index
Hobby Drones & Remote-Controlled Cars 0.24% 5.55x
Southeast College Athletics 0.34% 4.83x
Colorado Snow 0.45% 4.23x
Telescopes 0.16% 3.97x
Lighting & Power 0.22% 3.85x
Vermont Cluster 0.56% 3.82x
Law School Research Cluster 0.05% 3.78x
Tennessee Cluster 5.84% 3.63x
Healthcare Jobs 0.22% 3.55x
China Cluster 0.22% 3.41x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male