Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 786.4 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 786.4 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Buffalo Bills Fans.

Interest Composition Index
Buffalo Bills Fans 1.71% 1.81x
Golf Enthusiasts 1.81% 1.64x
Water Park Visitors 2.08% 1.57x
Price Conscious Grocery Shoppers 1.55% 1.51x
Mid-Range Grocery Shoppers 2.18% 1.51x
Myrtle Beach Trip Planners 1.56% 1.48x
Tailgate Enthusiasts 1.71% 1.44x
HGTV Enthusiasts 1.58% 1.41x
Christmas Tree Shoppers 1.67% 1.41x
Trampoline Shoppers 1.71% 1.40x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Gymboree.

Location Composition Index
Gymboree 5.77% 15.25x
Abercrombie & Fitch 5.84% 13.96x
Charlotte Russe 3.84% 13.78x
Hollister 4.14% 12.83x
Aeropostale 5.09% 12.42x
Eddie Bauer 2.31% 11.94x
Zumiez 6.28% 11.83x
LL Bean 0.70% 11.78x
Journeys 5.57% 11.43x
Express 4.08% 11.42x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Chain Restaurants.

Content Affinity Composition Index
Chain Restaurants 2.13% 1.30x
People Search 1.71% 1.25x
Florida Local News Cluster 1.89% 1.23x
Appliances & Reviews 3.42% 1.20x
Latest Sports News 3.67% 1.19x
Parenting & Pregnancy Resources 2.51% 1.17x
Sports News - Team Specific 8.97% 1.17x
Career Cluster A 3.60% 1.16x
Big Box Retail 5.26% 1.14x
Georgia Cluster 1.98% 1.12x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female