Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 105.7 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 105.7 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.48% 2.54x
Dallas Trip Planners 4.20% 1.63x
Smokie Mountain Trip Planner 5.28% 1.62x
Food Bank Researchers 1.32% 1.62x
France Trip Planners 2.88% 1.61x
Investment Services Intenders 3.00% 1.60x
Orlando Magic Fans 3.60% 1.59x
Skin Disorder Researchers 3.00% 1.58x
Portland Trail Blazers Fans 3.24% 1.58x
Philadelphia Trip Planners 2.16% 1.55x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Zumiez.

Location Composition Index
Zumiez 4.59% 7.46x
REI 1.29% 7.20x
Express 5.60% 6.94x
Journeys 7.90% 6.86x
Eddie Bauer 2.22% 6.82x
Hollister 3.19% 6.69x
Buckle 5.03% 6.52x
LOFT 4.05% 6.34x
H&M 2.70% 6.21x
Aeropostale 4.34% 6.19x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 0.36% 4.62x
Vegans & Animal Welfare 0.21% 3.94x
Broadway Information 0.60% 3.61x
Latin American Spanish Language News 0.72% 3.52x
Crossfit & Obstacle Race Enthusiasts 0.24% 3.42x
Vermont Cluster 0.36% 3.11x
Design Software 0.24% 3.07x
Tennessee Cluster 3.48% 3.00x
Trucks 0.44% 2.94x
Southern California Tourism 0.10% 2.79x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female