Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 420.9 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.08% | 2.39x |
| Flight and Hotel Shoppers | 2.20% | 1.60x |
| North Midwest State Fair Visitors | 4.27% | 1.58x |
| France Trip Planners | 2.74% | 1.55x |
| San Diego Trip Planners | 2.34% | 1.53x |
| Nashville Trip Planners | 2.83% | 1.52x |
| School Closings Updates Readers | 0.72% | 1.51x |
| Hulu Users | 1.35% | 1.51x |
| China Trip Planners | 2.56% | 1.49x |
| Denver Trip Planners | 2.29% | 1.48x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 4.22% | 3.24x |
| Zumiez | 8.22% | 3.11x |
| Lane Bryant | 8.92% | 3.05x |
| Buckle | 10.51% | 3.04x |
| Journeys | 14.58% | 3.02x |
| Mens Wearhouse | 12.74% | 3.02x |
| REI | 1.72% | 3.02x |
| Columbia | 0.96% | 2.98x |
| Madewell | 2.31% | 2.96x |
| American Eagle Outfitters | 8.29% | 2.95x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.18% | 7.69x |
| Aid Groups | 0.14% | 4.72x |
| Online Games | 0.49% | 4.59x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.09% | 3.77x |
| Home Remodeling | 0.09% | 3.69x |
| US Soccer | 0.09% | 3.44x |
| Recreational Motor Sport Enthusiasts | 0.22% | 3.32x |
| Low Carb Diets | 0.40% | 3.27x |
| Women Shoppers | 0.10% | 2.95x |
| Trucks | 0.44% | 2.94x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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