Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 105.7 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.48% | 2.54x |
| Dallas Trip Planners | 4.20% | 1.63x |
| Smokie Mountain Trip Planner | 5.28% | 1.62x |
| Food Bank Researchers | 1.32% | 1.62x |
| France Trip Planners | 2.88% | 1.61x |
| Investment Services Intenders | 3.00% | 1.60x |
| Orlando Magic Fans | 3.60% | 1.59x |
| Skin Disorder Researchers | 3.00% | 1.58x |
| Portland Trail Blazers Fans | 3.24% | 1.58x |
| Philadelphia Trip Planners | 2.16% | 1.55x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 4.59% | 7.46x |
| REI | 1.29% | 7.20x |
| Express | 5.60% | 6.94x |
| Journeys | 7.90% | 6.86x |
| Eddie Bauer | 2.22% | 6.82x |
| Hollister | 3.19% | 6.69x |
| Buckle | 5.03% | 6.52x |
| LOFT | 4.05% | 6.34x |
| H&M | 2.70% | 6.21x |
| Aeropostale | 4.34% | 6.19x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 0.36% | 4.62x |
| Vegans & Animal Welfare | 0.21% | 3.94x |
| Broadway Information | 0.60% | 3.61x |
| Latin American Spanish Language News | 0.72% | 3.52x |
| Crossfit & Obstacle Race Enthusiasts | 0.24% | 3.42x |
| Vermont Cluster | 0.36% | 3.11x |
| Design Software | 0.24% | 3.07x |
| Tennessee Cluster | 3.48% | 3.00x |
| Trucks | 0.44% | 2.94x |
| Southern California Tourism | 0.10% | 2.79x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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