Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 774.1 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 774.1 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 1.59% 1.69x
Volleyball Enthusiasts 2.09% 1.66x
Buffalo Bills Fans 1.69% 1.63x
Cleveland Indians Fans 1.94% 1.62x
Cleveland Browns Fans 1.77% 1.62x
High School Sports Researchers 1.99% 1.59x
Water Park Visitors 2.29% 1.54x
Softball Enthusiasts 1.99% 1.52x
Mid-Range Grocery Shoppers 2.25% 1.51x
Family Adventures Travelers 0.03% 1.51x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Gymboree.

Location Composition Index
Gymboree 6.15% 14.21x
Abercrombie & Fitch 6.40% 12.64x
Charlotte Russe 4.61% 12.29x
Aeropostale 5.05% 11.42x
Lane Bryant 9.60% 11.35x
Hollister 5.04% 11.05x
Journeys 6.80% 10.71x
Zumiez 7.97% 10.66x
Eddie Bauer 2.70% 10.66x
Express 4.62% 10.60x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.11% 3.24x
Rochester New York Cluster 1.36% 2.81x
Sports Apparel 0.11% 2.63x
US Soccer 0.38% 2.62x
College Sports 0.29% 2.62x
Assorted Topics (Business Support ToolsForm Templates) 0.08% 2.23x
Florida College Athletics 0.69% 2.15x
Consumer Rewards 0.05% 2.13x
Calendar & Holidays 0.19% 2.13x
Cosmetics Business 0.06% 2.13x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male