Dstillery Audiences

DICKS SPORTING GOODS

Audience Size: 118.2 Thousand Devices

Explore the Dicks Sporting Goods Audience

Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 118.2 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dicks Sporting Goods audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.45% 4.03x
Online Health Researchers 1.01% 2.56x
Hawaii Trip Planners 1.92% 2.41x
Ebay Shoppers 1.58% 2.30x
Retirement Financial Account Researchers 0.68% 2.19x
Wellness Enthusiasts 0.23% 2.06x
Retired Budget Healthcare Shoppers 1.80% 2.05x
San Francisco Trip Planners 1.80% 2.04x
Orthodontics Researchers 0.56% 2.02x
COVID Symptoms Researchers 0.45% 2.00x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.02% 19.78x
Hollister 2.99% 16.14x
Old Navy 8.32% 15.11x
Buckle 5.55% 14.64x
The Childrens Place 3.14% 14.43x
Aeropostale 5.01% 14.27x
Journeys 7.63% 13.97x
Abercrombie & Fitch 1.14% 13.84x
Express 5.47% 13.61x
Ann Taylor 0.80% 12.80x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.24% 8.65x
Woodwork 0.34% 5.33x
Science Education & Resources 0.30% 4.12x
Upstate New York Travel Cluster 0.68% 3.74x
Electronic Accessories 0.23% 3.65x
US Cycling 0.55% 3.47x
Online Games 0.23% 3.30x
Peru Media 0.23% 3.11x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.22% 2.99x
Trucks 0.44% 2.94x
Composition Percentage: The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female