Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 774.1 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 1.59% | 1.69x |
| Volleyball Enthusiasts | 2.09% | 1.66x |
| Buffalo Bills Fans | 1.69% | 1.63x |
| Cleveland Indians Fans | 1.94% | 1.62x |
| Cleveland Browns Fans | 1.77% | 1.62x |
| High School Sports Researchers | 1.99% | 1.59x |
| Water Park Visitors | 2.29% | 1.54x |
| Softball Enthusiasts | 1.99% | 1.52x |
| Mid-Range Grocery Shoppers | 2.25% | 1.51x |
| Family Adventures Travelers | 0.03% | 1.51x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 6.15% | 14.21x |
| Abercrombie & Fitch | 6.40% | 12.64x |
| Charlotte Russe | 4.61% | 12.29x |
| Aeropostale | 5.05% | 11.42x |
| Lane Bryant | 9.60% | 11.35x |
| Hollister | 5.04% | 11.05x |
| Journeys | 6.80% | 10.71x |
| Zumiez | 7.97% | 10.66x |
| Eddie Bauer | 2.70% | 10.66x |
| Express | 4.62% | 10.60x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.11% | 3.24x |
| Rochester New York Cluster | 1.36% | 2.81x |
| Sports Apparel | 0.11% | 2.63x |
| US Soccer | 0.38% | 2.62x |
| College Sports | 0.29% | 2.62x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.08% | 2.23x |
| Florida College Athletics | 0.69% | 2.15x |
| Consumer Rewards | 0.05% | 2.13x |
| Calendar & Holidays | 0.19% | 2.13x |
| Cosmetics Business | 0.06% | 2.13x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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