Explore the Dicks Sporting Goods Audience
Below you'll find more information about the Dicks Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 675.3 thousand unique devices whose actions qualify for the Dicks Sporting Goods audience.
INTERESTS
The Dicks Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dicks Sporting Goods audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 4.68% | 1.97x |
| Summer Festivals and Fairs Visitors | 4.38% | 1.87x |
| Vermont Trip Planners | 3.46% | 1.79x |
| Washington Skiers and Snowboarders | 4.09% | 1.72x |
| North West State Fair Visitors | 3.95% | 1.61x |
| Work Comes First Travelers | 0.02% | 1.54x |
| Hard Rock Hotel & Casino Trip Planners | 3.56% | 1.51x |
| Family Adventures Travelers | 0.03% | 1.51x |
| Aspen Skiers and Snowboarders | 3.31% | 1.47x |
| Canoeing and Kayaking Enthusiasts | 3.02% | 1.45x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Interest attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Dicks Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dicks Sporting Goods audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 5.62% | 10.75x |
| LL Bean | 1.28% | 10.16x |
| Charlotte Russe | 9.32% | 10.14x |
| Buckle | 11.41% | 9.89x |
| Aeropostale | 11.85% | 9.75x |
| Hollister | 8.57% | 9.48x |
| Zumiez | 13.51% | 9.36x |
| Express | 11.66% | 9.34x |
| Gymboree | 9.61% | 9.14x |
| American Eagle Outfitters | 14.68% | 9.12x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Location attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dicks Sporting Goods audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 2.00% | 11.51x |
| Online Games | 0.88% | 4.54x |
| Virginia Athletics | 0.11% | 3.81x |
| Audio Clips & Sound Effects | 0.15% | 3.70x |
| Sports Apparel | 0.10% | 3.37x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 3.03x |
| Art News & Products | 0.24% | 2.98x |
| South Africa News Cluster | 0.39% | 2.95x |
| International Travel | 0.10% | 2.78x |
| Lighting & Power | 0.24% | 2.71x |
Composition Percentage:
The overlap percentage between the Dicks Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Dicks Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Dicks Sporting Goods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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