Dstillery Audiences

DIERBERGS-MARKET

Audience Size: 17.1 Thousand Devices

Explore the Dierbergs-market Audience

Below you'll find more information about the Dierbergs-market audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the Dierbergs-market audience.

Dstillery Crafted Audiences

INTERESTS

The Dierbergs-market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dierbergs-market audience is St. Louis Trip Planners.

Interest Composition Index
St. Louis Trip Planners 35.54% 13.14x
St. Louis Cardinals Fans 29.52% 13.08x
Southern Central Voters 18.67% 7.65x
Kansas City Trip Planners 10.24% 3.71x
Grateful Dead Fans 6.63% 3.61x
Ski House Second Home Owners 5.42% 3.49x
Farmers 6.63% 3.33x
Sudoku Players 6.02% 3.32x
Nashville Trip Planners 7.23% 3.32x
Mahjong Players 4.82% 3.31x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Interest attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dierbergs-market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dierbergs-market audience is Dressbarn.

Location Composition Index
Dressbarn 7.31% 14.24x
Maurices 2.73% 9.99x
Jos A. Bank Clothiers 4.53% 7.46x
Chicos 4.96% 7.03x
Coach 2.78% 6.05x
LOFT 4.80% 5.81x
Kate Spade 1.64% 5.69x
Lululemon 2.29% 5.17x
Gymboree 3.06% 5.12x
Michael Kors 2.78% 5.07x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Location attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dierbergs-market audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 33.73% 26.08x
Missouri Travel & Outdoors Cluster 8.43% 8.76x
Arkansas News 4.22% 4.58x
Nebraska Cluster 4.82% 4.55x
Kansas City News 10.24% 4.34x
Hunting 1.81% 4.33x
Hockey 2.41% 4.08x
Holistic Medicine 0.15% 4.08x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.20% 3.82x
Space & National Security 1.20% 3.63x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Content Affinity attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dierbergs-market audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male