Explore the Dierbergs-market Audience
Below you'll find more information about the Dierbergs-market audience, broken down in different categories based on their digital and physical behaviors. These are 29.7 thousand unique devices whose actions qualify for the Dierbergs-market audience.
INTERESTS
The Dierbergs-market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dierbergs-market audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 17.82% | 14.44x |
| Southern Central Voters | 12.92% | 10.75x |
| Getting Off the Grid Travelers | 0.05% | 4.97x |
| Farmers | 6.20% | 4.75x |
| Los Angeles Rams Fans | 4.74% | 4.55x |
| Family Adventures Travelers | 0.05% | 4.29x |
| Kansas City Royals Fans | 5.68% | 4.22x |
| MLB Fans | 5.58% | 4.14x |
| Pet Food Shoppers | 5.58% | 4.09x |
| Chicken Recipe Researchers | 4.74% | 3.74x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Interest attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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APPAREL RETAILERS
The Dierbergs-market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dierbergs-market audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 10.75% | 14.14x |
| Michael Kors | 6.29% | 12.72x |
| The North Face | 4.20% | 12.21x |
| Ann Taylor | 5.52% | 11.78x |
| Eddie Bauer | 3.35% | 10.63x |
| Journeys | 8.13% | 10.12x |
| Kate Spade | 2.98% | 9.29x |
| Chicos | 7.47% | 9.28x |
| Old Navy | 11.70% | 9.25x |
| Johnston and Murphy | 3.72% | 8.48x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Location attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dierbergs-market audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 36.01% | 45.14x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.09% | 26.57x |
| Missouri Travel & Outdoors Cluster | 7.45% | 15.40x |
| Illinois College Sports | 0.57% | 13.73x |
| Parenting & Nutrition | 0.09% | 13.69x |
| Scientology | 0.12% | 12.30x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.05% | 11.26x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.10% | 10.70x |
| Survey Websites | 0.05% | 10.03x |
| France Online Music & Quiz Content Cluster | 0.12% | 9.06x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Content Affinity attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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DEMOGRAPHICS
The Dierbergs-market audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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