Dstillery Audiences

DIERBERGS-MARKET

Audience Size: 29.7 Thousand Devices

Explore the Dierbergs-market Audience

Below you'll find more information about the Dierbergs-market audience, broken down in different categories based on their digital and physical behaviors. These are 29.7 thousand unique devices whose actions qualify for the Dierbergs-market audience.

Dstillery Crafted Audiences

INTERESTS

The Dierbergs-market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dierbergs-market audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 17.82% 14.44x
Southern Central Voters 12.92% 10.75x
Getting Off the Grid Travelers 0.05% 4.97x
Farmers 6.20% 4.75x
Los Angeles Rams Fans 4.74% 4.55x
Family Adventures Travelers 0.05% 4.29x
Kansas City Royals Fans 5.68% 4.22x
MLB Fans 5.58% 4.14x
Pet Food Shoppers 5.58% 4.09x
Chicken Recipe Researchers 4.74% 3.74x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Interest attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dierbergs-market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dierbergs-market audience is Dressbarn.

Location Composition Index
Dressbarn 10.75% 14.14x
Michael Kors 6.29% 12.72x
The North Face 4.20% 12.21x
Ann Taylor 5.52% 11.78x
Eddie Bauer 3.35% 10.63x
Journeys 8.13% 10.12x
Kate Spade 2.98% 9.29x
Chicos 7.47% 9.28x
Old Navy 11.70% 9.25x
Johnston and Murphy 3.72% 8.48x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Location attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dierbergs-market audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 36.01% 45.14x
Assorted Topics (Insurance, Travel, Viral Media) 0.09% 26.57x
Missouri Travel & Outdoors Cluster 7.45% 15.40x
Illinois College Sports 0.57% 13.73x
Parenting & Nutrition 0.09% 13.69x
Scientology 0.12% 12.30x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 11.26x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.10% 10.70x
Survey Websites 0.05% 10.03x
France Online Music & Quiz Content Cluster 0.12% 9.06x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Content Affinity attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dierbergs-market audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female