Explore the Dierbergs-market Audience
Below you'll find more information about the Dierbergs-market audience, broken down in different categories based on their digital and physical behaviors. These are 29.4 thousand unique devices whose actions qualify for the Dierbergs-market audience.
INTERESTS
The Dierbergs-market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dierbergs-market audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 14.35% | 14.41x |
| Southern Central Voters | 10.74% | 9.51x |
| Pet Food Shoppers | 4.95% | 4.00x |
| Farmers | 4.68% | 3.99x |
| Los Angeles Rams Fans | 3.34% | 3.87x |
| Kansas City Royals Fans | 4.23% | 3.74x |
| MLB Fans | 3.74% | 3.59x |
| Chicken Recipe Researchers | 3.65% | 3.48x |
| Miami Marlins Fans | 3.43% | 3.20x |
| Price Conscious Grocery Shoppers | 3.03% | 2.76x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Interest attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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APPAREL RETAILERS
The Dierbergs-market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dierbergs-market audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 6.64% | 19.90x |
| Eddie Bauer | 4.59% | 18.75x |
| Dressbarn | 11.53% | 16.74x |
| Express | 5.78% | 13.53x |
| Kate Spade | 3.39% | 13.11x |
| Journeys | 7.56% | 12.50x |
| Old Navy | 12.53% | 11.77x |
| Chicos | 8.04% | 11.72x |
| The North Face | 3.76% | 11.16x |
| Zumiez | 7.49% | 10.73x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Location attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dierbergs-market audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 28.39% | 50.55x |
| Missouri Travel & Outdoors Cluster | 4.59% | 12.57x |
| Kansas City News | 3.74% | 3.72x |
| Illinois News | 1.87% | 3.39x |
| Unique & Personalized Fashion | 0.53% | 3.02x |
| Calendar & Holidays | 0.27% | 2.90x |
| Grilling | 0.49% | 2.79x |
| Pharmacy | 1.20% | 2.60x |
| Hobby Vehicles | 0.27% | 2.57x |
| Custom Gifts | 0.53% | 2.51x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Content Affinity attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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DEMOGRAPHICS
The Dierbergs-market audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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