Dstillery Audiences

DIERBERGS-MARKET

Audience Size: 29.4 Thousand Devices

Explore the Dierbergs-market Audience

Below you'll find more information about the Dierbergs-market audience, broken down in different categories based on their digital and physical behaviors. These are 29.4 thousand unique devices whose actions qualify for the Dierbergs-market audience.

Dstillery Crafted Audiences

INTERESTS

The Dierbergs-market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dierbergs-market audience is St. Louis Cardinals Fans.

Interest Composition Index
St. Louis Cardinals Fans 14.35% 14.41x
Southern Central Voters 10.74% 9.51x
Pet Food Shoppers 4.95% 4.00x
Farmers 4.68% 3.99x
Los Angeles Rams Fans 3.34% 3.87x
Kansas City Royals Fans 4.23% 3.74x
MLB Fans 3.74% 3.59x
Chicken Recipe Researchers 3.65% 3.48x
Miami Marlins Fans 3.43% 3.20x
Price Conscious Grocery Shoppers 3.03% 2.76x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Interest attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dierbergs-market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dierbergs-market audience is Michael Kors.

Location Composition Index
Michael Kors 6.64% 19.90x
Eddie Bauer 4.59% 18.75x
Dressbarn 11.53% 16.74x
Express 5.78% 13.53x
Kate Spade 3.39% 13.11x
Journeys 7.56% 12.50x
Old Navy 12.53% 11.77x
Chicos 8.04% 11.72x
The North Face 3.76% 11.16x
Zumiez 7.49% 10.73x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Location attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dierbergs-market audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 28.39% 50.55x
Missouri Travel & Outdoors Cluster 4.59% 12.57x
Kansas City News 3.74% 3.72x
Illinois News 1.87% 3.39x
Unique & Personalized Fashion 0.53% 3.02x
Calendar & Holidays 0.27% 2.90x
Grilling 0.49% 2.79x
Pharmacy 1.20% 2.60x
Hobby Vehicles 0.27% 2.57x
Custom Gifts 0.53% 2.51x
Composition Percentage: The overlap percentage between the Dierbergs-market audience and the Content Affinity attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dierbergs-market audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female