Explore the Dierbergs-market Audience
Below you'll find more information about the Dierbergs-market audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Dierbergs-market audience.
INTERESTS
The Dierbergs-market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dierbergs-market audience is St. Louis Cardinals Fans.
| Interest | Composition | Index |
| St. Louis Cardinals Fans | 14.45% | 14.20x |
| Southern Central Voters | 10.94% | 8.90x |
| Pet Food Shoppers | 5.10% | 4.02x |
| Farmers | 4.51% | 3.82x |
| Los Angeles Rams Fans | 2.92% | 3.24x |
| Kansas City Royals Fans | 4.04% | 3.23x |
| Chicken Recipe Researchers | 3.29% | 3.09x |
| Price Conscious Grocery Shoppers | 3.13% | 2.87x |
| MLB Fans | 2.76% | 2.73x |
| Scrubs Uniforms Shoppers | 4.20% | 2.69x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Interest attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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APPAREL RETAILERS
The Dierbergs-market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dierbergs-market audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 4.99% | 28.44x |
| Michael Kors | 6.35% | 24.73x |
| Dressbarn | 10.81% | 19.51x |
| Journeys | 6.71% | 15.33x |
| Express | 5.21% | 15.28x |
| Zumiez | 6.49% | 15.06x |
| Kate Spade | 3.05% | 13.83x |
| Old Navy | 11.08% | 13.58x |
| Chicos | 6.84% | 12.28x |
| Gymboree | 4.72% | 11.54x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Location attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dierbergs-market audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 27.35% | 54.19x |
| Missouri Travel & Outdoors Cluster | 5.20% | 14.47x |
| Unique & Personalized Fashion | 0.69% | 3.87x |
| Kansas City News | 3.45% | 3.78x |
| Illinois News | 1.49% | 3.00x |
| Custom Gifts | 0.64% | 2.83x |
| Grilling | 0.48% | 2.75x |
| Muscle Cars | 0.80% | 2.46x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.21% | 2.44x |
| Trucks | 0.48% | 2.41x |
Composition Percentage:
The overlap percentage between the Dierbergs-market audience and the Content Affinity attribute.
Index: A comparison of the Dierbergs-market audience to the internet population.
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DEMOGRAPHICS
The Dierbergs-market audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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