Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 33.6 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Luxury Second Home Owners.
| Interest | Composition | Index |
| Luxury Second Home Owners | 1.33% | 4.79x |
| Mac Users | 1.35% | 4.61x |
| Airbnb Researchers | 1.33% | 3.77x |
| Wine Lovers | 0.89% | 3.59x |
| College Athletic Scholarships Researchers | 3.15% | 3.58x |
| Flower Delivery Shoppers | 1.33% | 3.55x |
| Little Rock Trip Planners | 4.05% | 3.55x |
| Louisiana State University Tigers Fans | 4.50% | 3.46x |
| HDTV Researchers | 2.25% | 3.35x |
| Meat Smokers Receipe Researchers | 1.80% | 3.29x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 15.35% | 43.72x |
| Buckle | 15.61% | 41.14x |
| Charlotte Russe | 3.67% | 35.99x |
| Journeys | 19.57% | 35.83x |
| Hollister | 6.32% | 34.11x |
| Express | 12.56% | 31.25x |
| Victoria's Secret | 8.43% | 27.82x |
| Forever 21 | 3.19% | 21.38x |
| Abercrombie & Fitch | 1.62% | 19.78x |
| Chicos | 6.04% | 19.28x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 3.15% | 6.12x |
| Texas University Athletics | 1.35% | 5.95x |
| Writing Tools & Citation | 2.13% | 5.49x |
| Collectibles - Toys & Collectibles | 2.25% | 5.12x |
| Educational Publishing | 1.35% | 5.05x |
| New Orleans Cluster | 4.95% | 4.96x |
| High-End Audio | 0.37% | 4.92x |
| North Carolina Education | 1.35% | 4.61x |
| New Mexico News | 1.80% | 4.08x |
| Fantasy Name Generators | 1.35% | 4.01x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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