Dstillery Audiences

DILLARD'S

Audience Size: 41.9 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 41.9 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 3.79% 2.70x
Enterprise Field Services Researchers 5.21% 2.56x
Billiards Enthusiasts 5.45% 2.46x
Personal Stock Portfolio Managers 2.84% 2.39x
Golf Enthusiasts 4.74% 2.38x
Arkansas Razorbacks Fans 5.21% 2.28x
Cowboy Boots Shoppers 6.40% 2.26x
Houston Astros Fans 4.50% 2.22x
Tennessee Volunteers Fans 5.21% 2.20x
SEC Fans 4.74% 2.16x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.

Location Composition Index
Buckle 18.44% 20.79x
Journeys 26.77% 19.99x
Aeropostale 16.42% 19.98x
Hollister 10.40% 18.30x
Victoria's Secret 23.32% 17.28x
Abercrombie & Fitch 0.84% 17.12x
Zumiez 11.96% 16.75x
Coach 6.44% 15.43x
The Childrens Place 19.48% 15.31x
Express 13.10% 13.94x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 0.71% 4.93x
Trucking 0.95% 4.23x
Routers, Switches & Networking 0.95% 4.16x
Women Shoppers 0.77% 4.14x
Beer, Wine & Alcohol 0.58% 3.88x
Sports Apparel 0.51% 3.41x
Scrapbooking & Home Art Projects 0.47% 3.09x
Car Enthusiasts 0.95% 3.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Assorted Topics (Events, Tickets, Fitness) 0.95% 2.88x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male