Dstillery Audiences

DILLARD'S

Audience Size: 315.6 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 315.6 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.80% 2.28x
Louisiana Trip Planners 4.64% 2.22x
Florida Gulf Coast Travel Researchers 4.69% 2.03x
Texas Trip Planners 4.87% 2.02x
Texas State Fairs 4.82% 1.99x
Arkansas Razorbacks Fans 4.33% 1.98x
Florida Gators Fans 4.15% 1.96x
Little Rock Trip Planners 4.20% 1.91x
Alabama Trip Planners 5.22% 1.91x
Texas AM Aggies Fans 4.02% 1.85x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 54.64% 28.42x
Buckle 24.91% 21.61x
Aeropostale 21.70% 16.54x
Charlotte Russe 12.98% 15.10x
Hollister 13.79% 14.56x
Belk 3.71% 13.63x
Zumiez 20.39% 13.61x
American Eagle Outfitters 21.36% 13.07x
Journeys 18.73% 13.01x
Abercrombie & Fitch 6.09% 12.69x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Cuba & Mexico Media.

Content Affinity Composition Index
Cuba & Mexico Media 0.13% 3.90x
Cheerleading 0.22% 3.62x
Holistic Medicine 0.09% 3.53x
Computer Printers 0.08% 3.39x
Assorted Topics (Television, Origami, Men's Health) 0.13% 3.26x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.13% 3.25x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Costumes 0.09% 2.89x
Arts & Crafts 0.09% 2.89x
Los Angeles Cluster 0.08% 2.84x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female