Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 62.4 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.41% | 3.88x |
| Men's Clothing Shoppers | 3.66% | 2.67x |
| Texas Activity Researchers | 4.07% | 2.67x |
| Houston Activity Researchers | 4.88% | 2.59x |
| Houston Trip Planners | 7.52% | 2.49x |
| Family Adventures Travelers | 3.66% | 2.46x |
| Restaurant Researchers | 3.05% | 2.32x |
| Wedding Content Readers | 3.46% | 2.30x |
| TV Junkies | 3.46% | 2.27x |
| Wine Lovers | 2.85% | 2.25x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.
| Location | Composition | Index |
| Buckle | 14.47% | 20.91x |
| Aeropostale | 11.78% | 19.61x |
| Journeys | 18.79% | 18.73x |
| Coach | 5.38% | 17.34x |
| Victoria's Secret | 17.57% | 16.80x |
| Hollister | 7.19% | 16.58x |
| The Childrens Place | 14.34% | 15.26x |
| Abercrombie & Fitch | 0.52% | 13.68x |
| American Eagle Outfitters | 8.36% | 13.64x |
| Zumiez | 7.12% | 13.30x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.61% | 5.98x |
| India Cluster | 0.61% | 5.72x |
| Medical Diagnostics | 0.41% | 3.84x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.41% | 3.49x |
| Conservatives & Conspiracies | 0.81% | 3.45x |
| Recreational Motor Sport Enthusiasts | 0.41% | 3.42x |
| Philippines News | 0.61% | 3.36x |
| Party Planning & Invitations | 1.83% | 3.13x |
| Crossword & Puzzle Players | 0.41% | 3.02x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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