Dstillery Audiences

DILLARD'S

Audience Size: 31.9 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Streaming Radio Listeners.

Interest Composition Index
Streaming Radio Listeners 5.88% 3.24x
Fantasy & Comic Fans 5.88% 3.18x
Nursing Students 6.72% 3.11x
Readers of Argentinian Content 5.88% 3.07x
Biohackers 6.72% 3.02x
Readers of Nicaraguan Content 6.72% 2.93x
Painting Hobbyist 7.56% 2.84x
COVID Symptoms Researchers 3.36% 2.57x
Dog Breed Researchers 5.04% 2.56x
New Years Eve Party Ticket Purchasers 5.88% 2.55x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.

Location Composition Index
Buckle 18.23% 18.82x
Journeys 26.66% 18.59x
Aeropostale 15.35% 17.73x
Abercrombie & Fitch 0.71% 16.28x
Victoria's Secret 22.86% 16.27x
Hollister 9.89% 15.91x
Coach 6.53% 15.06x
Zumiez 10.69% 14.46x
The Childrens Place 18.59% 14.30x
Express 13.09% 13.24x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 2.52% 4.29x
Psychics & Horoscopes 2.52% 4.24x
Routers, Switches & Networking 0.95% 4.16x
Gun Enthusiast - Hunting & Self Defense 3.05% 3.98x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.22% 3.81x
Texas News Cluster 1.68% 3.75x
Computers & Accessories 2.29% 3.44x
Baby Names 1.68% 3.40x
Luxury Sneakers 1.38% 3.15x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female