Dstillery Audiences

DILLARD'S

Audience Size: 238.3 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 238.3 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.18% 3.12x
Texas Trip Planners 3.54% 2.20x
Southern Central Voters 2.36% 2.01x
Blu-ray & DVD Movie Shoppers 0.24% 1.99x
Alabama Trip Planners 3.21% 1.89x
Florida Gulf Coast Travel Researchers 3.01% 1.85x
Oklahoma State Cowboys Fans 2.24% 1.85x
Family Adventures Travelers 0.04% 1.84x
Oklahoma Sooners Fans 2.44% 1.83x
Arkansas Razorbacks Fans 2.07% 1.78x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.

Location Composition Index
Buckle 15.26% 23.15x
Aeropostale 10.77% 18.45x
Charlotte Russe 8.68% 17.06x
American Eagle Outfitters 16.16% 14.41x
Hollister 7.36% 14.27x
Journeys 11.36% 14.14x
Topshop 0.62% 13.74x
Johnston and Murphy 5.90% 13.45x
Belk 2.97% 13.41x
Express 9.38% 13.27x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.04% 32.75x
England Tourism 0.12% 31.40x
Decoration & Fabric 0.05% 23.51x
ISPs & Local Services 0.07% 22.15x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 21.04x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 17.81x
Canadian Construction & Renovation Research Cluster 0.04% 15.07x
Quinceanera Planning 0.04% 14.25x
Texas Off-Roading 0.08% 11.87x
Environmental Conservation 0.04% 10.26x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female