Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 159.6 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Golden Retriever content Readers.
| Interest | Composition | Index |
| Golden Retriever content Readers | 0.33% | 2.31x |
| Quarantine Planners | 1.20% | 1.94x |
| Online Investors | 2.41% | 1.89x |
| South State Fair Visitors | 6.35% | 1.85x |
| Hair Loss Prevention Researchers | 2.74% | 1.83x |
| T-Mobile Customers | 0.13% | 1.73x |
| Oklahoma State Cowboys Fans | 3.50% | 1.72x |
| Educator Resource Readers | 5.37% | 1.71x |
| Work Hard, Play Hard Travelers | 2.30% | 1.71x |
| California Trip Planners | 2.30% | 1.70x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Curious about what else the Dillard's audience is interested in?
Sign Up
APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.
| Location | Composition | Index |
| Buckle | 18.54% | 8.23x |
| Aeropostale | 14.79% | 7.59x |
| Journeys | 23.53% | 7.40x |
| Hollister | 9.49% | 6.71x |
| Victoria's Secret | 21.96% | 6.47x |
| Coach | 6.32% | 6.34x |
| The Childrens Place | 18.41% | 6.19x |
| American Eagle Outfitters | 11.30% | 5.99x |
| Zumiez | 10.53% | 5.97x |
| Express | 11.80% | 5.25x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Want to find more of the Dillard's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.33% | 5.95x |
| Memphis News | 0.44% | 4.02x |
| Florida College Athletics | 0.20% | 3.97x |
| Data, Analytics & Coding | 0.22% | 3.97x |
| Dial-Up Internet | 0.33% | 3.66x |
| Teen Hair | 0.22% | 3.63x |
| Exotic Pets | 0.22% | 3.37x |
| Crossword & Puzzle Players | 0.22% | 3.21x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
| East Texas Cluster | 0.77% | 2.90x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Want to see more of the Content Affinities the Dillard's audience visits?
Sign Up
DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Dillard's audience?
Sign Up