Dstillery Audiences

DILLARD'S

Audience Size: 284.4 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 284.4 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.18% 3.12x
South State Fair Visitors 4.88% 2.09x
Texas State Fairs 4.99% 1.99x
Southern Central Voters 4.29% 1.98x
Family Adventures Travelers 0.04% 1.84x
Louisiana Trip Planners 4.22% 1.79x
Texas Trip Planners 4.74% 1.78x
Texas County and Local Fair Visitors 4.39% 1.76x
Dallas Cowboys Fans 4.04% 1.76x
Oklahoma Sooners Fans 3.97% 1.74x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 43.59% 29.04x
Buckle 21.53% 21.87x
Aeropostale 15.44% 17.34x
Charlotte Russe 11.88% 16.01x
Hollister 10.60% 14.44x
American Eagle Outfitters 19.78% 14.06x
Zumiez 16.63% 13.55x
Belk 2.84% 13.06x
Express 14.73% 12.89x
Victoria's Secret 23.68% 12.81x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.04% 33.36x
England Tourism 0.12% 31.40x
Decoration & Fabric 0.05% 23.51x
ISPs & Local Services 0.07% 22.15x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 21.04x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 17.81x
Quinceanera Planning 0.04% 14.25x
Fashion & Cosmetics 0.03% 14.04x
Canadian Construction & Renovation Research Cluster 0.04% 12.20x
Environmental Conservation 0.04% 9.03x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female