Dstillery Audiences

DILLARD'S

Audience Size: 42.6 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 42.6 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.32% 4.82x
Southern Central Voters 7.65% 2.84x
Las Vegas Nightlife Researchers 6.33% 2.83x
Houston Activity Researchers 5.54% 2.82x
Tahoe Skiers and Snowboarders 5.54% 2.79x
Texas Longhorn Fans 6.86% 2.74x
Texas State Fairs 7.65% 2.68x
Texas Energy Providers 6.33% 2.63x
Texas County and Local Fair Visitors 7.39% 2.63x
Luxury Boutique Hotel Researchers 4.49% 2.60x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Aeropostale.

Location Composition Index
Aeropostale 14.44% 29.42x
Buckle 15.41% 28.13x
Journeys 22.14% 27.16x
Victoria's Secret 20.19% 24.49x
Hollister 7.66% 24.02x
Zumiez 9.91% 22.52x
Coach 5.20% 20.44x
Abercrombie & Fitch 0.77% 19.92x
The Childrens Place 16.25% 19.23x
Express 10.35% 18.22x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Latin American News.

Content Affinity Composition Index
Latin American News 1.32% 4.83x
Beer, Wine & Alcohol 0.58% 3.88x
Texas News Cluster 2.37% 3.66x
Tahoe & Reno Tourism 0.79% 3.40x
East Texas Cluster 1.58% 3.34x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.53% 3.26x
Assorted Topics (Viral Media, Paid Traffic) 0.79% 3.16x
Travel Adventure 1.32% 3.01x
DIY Decoration & Furniture 0.53% 2.99x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male