Dstillery Audiences

DILLARD'S

Audience Size: 337 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 337 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Louisiana Trip Planners.

Interest Composition Index
Louisiana Trip Planners 4.46% 2.04x
Texas Trip Planners 5.27% 2.04x
Southern Central Voters 4.18% 1.98x
Dallas Cowboys Fans 4.24% 1.93x
Texas State Fairs 4.49% 1.92x
Florida Gulf Coast Travel Researchers 4.62% 1.91x
Arkansas Razorbacks Fans 4.09% 1.90x
South State Fair Visitors 4.96% 1.89x
Atlanta Trip Planners 3.68% 1.79x
Houston Trip Planners 4.68% 1.77x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 46.86% 27.45x
Buckle 25.50% 20.52x
Aeropostale 22.51% 15.74x
Charlotte Russe 10.03% 14.47x
Hollister 15.02% 14.01x
Journeys 25.03% 13.91x
Belk 4.05% 13.88x
Zumiez 21.42% 13.14x
Abercrombie & Fitch 4.54% 12.83x
The Childrens Place 25.37% 12.29x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.09% 5.48x
Higher-End Fashion Brands 0.16% 5.40x
Computer Printers 0.08% 3.39x
East Texas Cluster 0.72% 3.36x
Turkey & Iran Cluster 0.06% 3.08x
Oil & Energy 0.31% 3.02x
Comedy Content 0.06% 2.98x
Cuba & Mexico Media 0.09% 2.96x
Texas News 2.43% 2.94x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female