Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 315.6 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 5.80% | 2.28x |
| Louisiana Trip Planners | 4.64% | 2.22x |
| Florida Gulf Coast Travel Researchers | 4.69% | 2.03x |
| Texas Trip Planners | 4.87% | 2.02x |
| Texas State Fairs | 4.82% | 1.99x |
| Arkansas Razorbacks Fans | 4.33% | 1.98x |
| Florida Gators Fans | 4.15% | 1.96x |
| Little Rock Trip Planners | 4.20% | 1.91x |
| Alabama Trip Planners | 5.22% | 1.91x |
| Texas AM Aggies Fans | 4.02% | 1.85x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 54.64% | 28.42x |
| Buckle | 24.91% | 21.61x |
| Aeropostale | 21.70% | 16.54x |
| Charlotte Russe | 12.98% | 15.10x |
| Hollister | 13.79% | 14.56x |
| Belk | 3.71% | 13.63x |
| Zumiez | 20.39% | 13.61x |
| American Eagle Outfitters | 21.36% | 13.07x |
| Journeys | 18.73% | 13.01x |
| Abercrombie & Fitch | 6.09% | 12.69x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Cuba & Mexico Media.
| Content Affinity | Composition | Index |
| Cuba & Mexico Media | 0.13% | 3.90x |
| Cheerleading | 0.22% | 3.62x |
| Holistic Medicine | 0.09% | 3.53x |
| Computer Printers | 0.08% | 3.39x |
| Assorted Topics (Television, Origami, Men's Health) | 0.13% | 3.26x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.13% | 3.25x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
| Costumes | 0.09% | 2.89x |
| Arts & Crafts | 0.09% | 2.89x |
| Los Angeles Cluster | 0.08% | 2.84x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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