Dstillery Audiences

DILLARD'S

Audience Size: 33.6 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 33.6 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 1.33% 4.79x
Mac Users 1.35% 4.61x
Airbnb Researchers 1.33% 3.77x
Wine Lovers 0.89% 3.59x
College Athletic Scholarships Researchers 3.15% 3.58x
Flower Delivery Shoppers 1.33% 3.55x
Little Rock Trip Planners 4.05% 3.55x
Louisiana State University Tigers Fans 4.50% 3.46x
HDTV Researchers 2.25% 3.35x
Meat Smokers Receipe Researchers 1.80% 3.29x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Aeropostale.

Location Composition Index
Aeropostale 15.35% 43.72x
Buckle 15.61% 41.14x
Charlotte Russe 3.67% 35.99x
Journeys 19.57% 35.83x
Hollister 6.32% 34.11x
Express 12.56% 31.25x
Victoria's Secret 8.43% 27.82x
Forever 21 3.19% 21.38x
Abercrombie & Fitch 1.62% 19.78x
Chicos 6.04% 19.28x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 3.15% 6.12x
Texas University Athletics 1.35% 5.95x
Writing Tools & Citation 2.13% 5.49x
Collectibles - Toys & Collectibles 2.25% 5.12x
Educational Publishing 1.35% 5.05x
New Orleans Cluster 4.95% 4.96x
High-End Audio 0.37% 4.92x
North Carolina Education 1.35% 4.61x
New Mexico News 1.80% 4.08x
Fantasy Name Generators 1.35% 4.01x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male