Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 116.4 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.32% | 4.82x |
| Burger Enthusiast | 0.80% | 4.37x |
| Texas Longhorn Fans | 7.90% | 3.18x |
| Amazon Prime Movie Subscribers | 3.17% | 3.10x |
| Retirement Planning Amid Covid-19 | 0.80% | 3.02x |
| Texas AM Aggies Fans | 6.91% | 2.74x |
| New Orleans Trip Planners | 5.19% | 2.71x |
| Back Pain Sufferers | 4.69% | 2.49x |
| Italian Chain Restaurant Eaters | 5.93% | 2.44x |
| SEC Fans | 6.17% | 2.41x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.
| Location | Composition | Index |
| Buckle | 18.92% | 23.88x |
| Aeropostale | 17.20% | 20.55x |
| Journeys | 27.07% | 19.83x |
| Hollister | 10.23% | 17.23x |
| Zumiez | 15.42% | 16.43x |
| Victoria's Secret | 25.39% | 16.02x |
| Belk | 3.12% | 15.54x |
| The Childrens Place | 19.03% | 15.50x |
| Coach | 7.56% | 15.13x |
| Abercrombie & Fitch | 0.95% | 14.90x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.74% | 4.76x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.47% | 4.22x |
| New Mexico News | 3.46% | 4.11x |
| Trucks | 0.49% | 3.98x |
| Tennis, Golf & Boxing | 0.99% | 3.86x |
| Calendar & Holidays | 0.52% | 3.67x |
| Central & South American News | 0.49% | 3.63x |
| Sports Apparel | 0.49% | 3.51x |
| Peru Media | 0.49% | 3.46x |
| Fashion Cluster | 1.73% | 3.43x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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