Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 134.1 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Getaways Researchers.
| Interest | Composition | Index |
| Getaways Researchers | 1.58% | 2.06x |
| Educator Resource Readers | 5.35% | 2.06x |
| Texas Trip Planners | 7.33% | 2.04x |
| Long Beach California Trip Planners | 4.55% | 1.95x |
| Readers of Korean Content | 6.73% | 1.90x |
| Teen Girl Clothing Shoppers | 4.95% | 1.88x |
| Conservative Think Tank Readers | 3.56% | 1.86x |
| Luxury Home Fixture Shoppers | 4.16% | 1.85x |
| Wig Shoppers | 4.36% | 1.81x |
| Luxury Retail Researchers | 0.79% | 1.79x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.07% | 9.19x |
| Buckle | 23.46% | 7.00x |
| Aeropostale | 18.93% | 6.61x |
| Journeys | 28.60% | 6.21x |
| Hollister | 11.86% | 5.76x |
| Victoria's Secret | 27.86% | 5.65x |
| The Childrens Place | 23.64% | 5.61x |
| Coach | 7.46% | 5.45x |
| American Eagle Outfitters | 14.12% | 5.33x |
| Abercrombie & Fitch | 0.99% | 5.22x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Dial-Up Internet.
| Content Affinity | Composition | Index |
| Dial-Up Internet | 0.40% | 3.87x |
| Tiny & Modular Home Researchers | 0.56% | 3.75x |
| Nature & Wildlife | 0.40% | 3.44x |
| Apple Blogs & Hacks | 0.83% | 3.14x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
| Memphis News | 0.40% | 2.93x |
| Los Angeles Cluster | 0.08% | 2.84x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.40% | 2.55x |
| Northern Texas Cluster | 2.57% | 2.52x |
| Philippines News | 0.40% | 2.51x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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