Dstillery Audiences

DILLARD'S

Audience Size: 299.4 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 299.4 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.18% 3.12x
South State Fair Visitors 4.82% 1.90x
Family Adventures Travelers 0.04% 1.84x
Dallas Trip Planners 4.40% 1.82x
Louisiana Trip Planners 4.40% 1.80x
Texas State Fairs 4.57% 1.76x
Little Rock Trip Planners 4.03% 1.69x
Work Hard, Play Hard Travelers 0.17% 1.67x
Southern Central Voters 3.61% 1.63x
Oklahoma Sooners Fans 3.82% 1.62x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 55.23% 28.72x
Buckle 23.66% 21.12x
Aeropostale 17.84% 17.27x
Charlotte Russe 13.17% 15.56x
Hollister 11.74% 14.48x
American Eagle Outfitters 20.26% 13.63x
Zumiez 17.92% 13.62x
Express 14.83% 12.97x
Belk 3.03% 12.93x
Victoria's Secret 26.53% 12.78x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 0.17% 5.16x
Memphis News 0.42% 4.32x
Franchising 0.08% 3.98x
Computer Printers 0.08% 3.39x
Home Printing 0.07% 3.33x
Apartment & Community Real Estate Researchers 0.08% 3.31x
Memes & Comedy 0.08% 3.11x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Alternative Movie Streaming 0.12% 2.92x
Los Angeles Cluster 0.08% 2.84x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female