Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 238.3 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.18% | 3.12x |
| Texas Trip Planners | 3.54% | 2.20x |
| Southern Central Voters | 2.36% | 2.01x |
| Blu-ray & DVD Movie Shoppers | 0.24% | 1.99x |
| Alabama Trip Planners | 3.21% | 1.89x |
| Florida Gulf Coast Travel Researchers | 3.01% | 1.85x |
| Oklahoma State Cowboys Fans | 2.24% | 1.85x |
| Family Adventures Travelers | 0.04% | 1.84x |
| Oklahoma Sooners Fans | 2.44% | 1.83x |
| Arkansas Razorbacks Fans | 2.07% | 1.78x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.
| Location | Composition | Index |
| Buckle | 15.26% | 23.15x |
| Aeropostale | 10.77% | 18.45x |
| Charlotte Russe | 8.68% | 17.06x |
| American Eagle Outfitters | 16.16% | 14.41x |
| Hollister | 7.36% | 14.27x |
| Journeys | 11.36% | 14.14x |
| Topshop | 0.62% | 13.74x |
| Johnston and Murphy | 5.90% | 13.45x |
| Belk | 2.97% | 13.41x |
| Express | 9.38% | 13.27x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.04% | 32.75x |
| England Tourism | 0.12% | 31.40x |
| Decoration & Fabric | 0.05% | 23.51x |
| ISPs & Local Services | 0.07% | 22.15x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 21.04x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 17.81x |
| Canadian Construction & Renovation Research Cluster | 0.04% | 15.07x |
| Quinceanera Planning | 0.04% | 14.25x |
| Texas Off-Roading | 0.08% | 11.87x |
| Environmental Conservation | 0.04% | 10.26x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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