Dstillery Audiences

DILLARD'S

Audience Size: 44 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 44 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 0.76% 4.67x
Big Box Store Jewelry Sale Shoppers 0.52% 4.52x
Nashville Activity Researchers 0.55% 2.26x
Texas County and Local Fair Visitors 5.35% 2.25x
Gin Enthusiasts 0.92% 2.17x
Milk and Dairy Shoppers 2.03% 2.14x
Houston Activity Researchers 1.66% 2.11x
Seasonal Recipe Blog Readers 1.85% 2.10x
Thai Food Enthusiasts 1.66% 2.03x
Seasonal Lifestyle Blog Readers 1.85% 1.99x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.

Location Composition Index
Buckle 16.46% 30.68x
Aeropostale 14.06% 28.21x
Journeys 20.77% 26.27x
Hollister 7.40% 22.97x
Victoria's Secret 17.33% 22.84x
The Childrens Place 12.24% 22.09x
Coach 4.22% 19.99x
Express 11.09% 19.52x
American Eagle Outfitters 9.04% 18.49x
Charlotte Russe 1.56% 17.41x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).

Content Affinity Composition Index
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.74% 4.65x
Texas News 3.87% 4.39x
Memphis News 0.55% 4.34x
Fishing 0.38% 3.66x
Sewing, Embroidery & Fabrics 0.37% 3.28x
Sports Apparel 0.74% 3.21x
Nature & Wildlife 0.37% 3.06x
Data Analysis & Scripting 0.37% 3.02x
Minecraft Video Game Players 0.92% 3.00x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male