Dstillery Audiences

DILLARD'S

Audience Size: 142.7 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 142.7 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 3.59% 2.53x
Family Adventures Travelers 0.34% 2.52x
Nashville Trip Planners 2.82% 2.14x
Tennessee Volunteers Fans 2.18% 2.05x
Florida Gators Fans 2.13% 1.88x
Louisiana Activities Researchers 1.71% 1.87x
South Atlantic Voters 2.43% 1.87x
SEC Fans 1.96% 1.81x
Oklahoma Sooners Fans 2.35% 1.80x
Southern Central Voters 2.18% 1.80x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Aeropostale.

Location Composition Index
Aeropostale 10.72% 24.39x
Journeys 9.84% 23.68x
Hollister 5.35% 22.29x
Abercrombie & Fitch 8.02% 19.35x
Victoria's Secret 16.85% 17.06x
Charlotte Russe 4.22% 16.24x
Gymboree 6.67% 16.01x
American Eagle Outfitters 11.77% 15.89x
Belk 3.57% 15.79x
Express 5.10% 15.34x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 2.01% 4.22x
Tennessee News 2.48% 3.20x
Pre-Built Home Researchers 0.64% 3.10x
Internet Radio 0.26% 3.05x
Real Estate Cluster 0.21% 2.96x
Texas University Athletics 1.20% 2.94x
Memphis News 0.21% 2.85x
Alabama News 3.03% 2.79x
Mississippi News 0.77% 2.78x
Eye Health & Vision 0.47% 2.74x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male