Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 284.4 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.18% | 3.12x |
| South State Fair Visitors | 4.88% | 2.09x |
| Texas State Fairs | 4.99% | 1.99x |
| Southern Central Voters | 4.29% | 1.98x |
| Family Adventures Travelers | 0.04% | 1.84x |
| Louisiana Trip Planners | 4.22% | 1.79x |
| Texas Trip Planners | 4.74% | 1.78x |
| Texas County and Local Fair Visitors | 4.39% | 1.76x |
| Dallas Cowboys Fans | 4.04% | 1.76x |
| Oklahoma Sooners Fans | 3.97% | 1.74x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Curious about what else the Dillard's audience is interested in?
Sign Up
APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 43.59% | 29.04x |
| Buckle | 21.53% | 21.87x |
| Aeropostale | 15.44% | 17.34x |
| Charlotte Russe | 11.88% | 16.01x |
| Hollister | 10.60% | 14.44x |
| American Eagle Outfitters | 19.78% | 14.06x |
| Zumiez | 16.63% | 13.55x |
| Belk | 2.84% | 13.06x |
| Express | 14.73% | 12.89x |
| Victoria's Secret | 23.68% | 12.81x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Want to find more of the Dillard's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.04% | 33.36x |
| England Tourism | 0.12% | 31.40x |
| Decoration & Fabric | 0.05% | 23.51x |
| ISPs & Local Services | 0.07% | 22.15x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 21.04x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 17.81x |
| Quinceanera Planning | 0.04% | 14.25x |
| Fashion & Cosmetics | 0.03% | 14.04x |
| Canadian Construction & Renovation Research Cluster | 0.04% | 12.20x |
| Environmental Conservation | 0.04% | 9.03x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Want to see more of the Content Affinities the Dillard's audience visits?
Sign Up
DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Dillard's audience?
Sign Up