Dstillery Audiences

DILLARD'S

Audience Size: 308.2 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 308.2 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.13% 3.57x
South State Fair Visitors 5.44% 2.24x
Texas Trip Planners 4.94% 2.16x
Texas County and Local Fair Visitors 4.38% 2.05x
Louisiana Trip Planners 3.94% 1.95x
Billiards Enthusiasts 4.32% 1.95x
Southern Central Voters 3.94% 1.94x
Dallas Cowboys Fans 4.26% 1.93x
Texas Longhorn Fans 3.32% 1.91x
Louisiana Creole Food Enthusiasts 3.88% 1.90x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 35.81% 28.09x
Buckle 24.86% 20.72x
Aeropostale 21.91% 16.21x
Journeys 27.37% 14.82x
Belk 4.18% 14.77x
Charlotte Russe 7.69% 14.52x
Hollister 14.36% 14.18x
Zumiez 20.75% 13.49x
Abercrombie & Fitch 2.96% 13.19x
The Childrens Place 25.02% 12.84x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 0.25% 3.45x
Computer Printers 0.08% 3.39x
Mobile Industry Information 0.25% 3.21x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.19% 3.20x
Unique & Personalized Fashion 0.31% 3.01x
Comedy Content 0.06% 2.98x
Arkansas News 1.88% 2.95x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Los Angeles Cluster 0.08% 2.84x
Chef & Restaurant Resources 0.25% 2.84x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female