Dstillery Audiences

DILLARD'S

Audience Size: 116.4 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 116.4 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.32% 4.82x
Burger Enthusiast 0.80% 4.37x
Texas Longhorn Fans 7.90% 3.18x
Amazon Prime Movie Subscribers 3.17% 3.10x
Retirement Planning Amid Covid-19 0.80% 3.02x
Texas AM Aggies Fans 6.91% 2.74x
New Orleans Trip Planners 5.19% 2.71x
Back Pain Sufferers 4.69% 2.49x
Italian Chain Restaurant Eaters 5.93% 2.44x
SEC Fans 6.17% 2.41x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.

Location Composition Index
Buckle 18.92% 23.88x
Aeropostale 17.20% 20.55x
Journeys 27.07% 19.83x
Hollister 10.23% 17.23x
Zumiez 15.42% 16.43x
Victoria's Secret 25.39% 16.02x
Belk 3.12% 15.54x
The Childrens Place 19.03% 15.50x
Coach 7.56% 15.13x
Abercrombie & Fitch 0.95% 14.90x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.74% 4.76x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.47% 4.22x
New Mexico News 3.46% 4.11x
Trucks 0.49% 3.98x
Tennis, Golf & Boxing 0.99% 3.86x
Calendar & Holidays 0.52% 3.67x
Central & South American News 0.49% 3.63x
Sports Apparel 0.49% 3.51x
Peru Media 0.49% 3.46x
Fashion Cluster 1.73% 3.43x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male