Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 215.5 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.18% | 3.12x |
| Tennessee Volunteers Fans | 2.32% | 2.41x |
| Nashville Trip Planners | 2.95% | 2.35x |
| Kentucky Wildcats Fans | 1.90% | 2.08x |
| Cininnati Reds Fans | 2.20% | 2.06x |
| Florida Gulf Coast Travel Researchers | 2.74% | 2.03x |
| Southeastern Voters | 1.98% | 1.96x |
| Alabama Trip Planners | 4.35% | 1.95x |
| Smoky Mountains Trip Planners | 2.20% | 1.95x |
| SEC Fans | 1.90% | 1.92x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.
| Location | Composition | Index |
| Buckle | 6.47% | 21.69x |
| Aeropostale | 8.43% | 19.06x |
| Journeys | 10.37% | 18.00x |
| Charlotte Russe | 5.54% | 17.43x |
| Johnston and Murphy | 2.97% | 15.63x |
| Topshop | 0.30% | 15.50x |
| Hollister | 6.20% | 15.34x |
| Abercrombie & Fitch | 6.67% | 14.27x |
| Gymboree | 6.00% | 14.26x |
| Belk | 3.19% | 13.86x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 3.33% | 4.48x |
| Memphis News | 0.30% | 4.04x |
| Tennessee News | 3.12% | 4.03x |
| Cheerleading | 0.21% | 2.73x |
| Mail Order Food | 0.30% | 2.61x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.55% | 2.56x |
| Shopping Catalogs | 0.34% | 2.47x |
| Missouri News Content Cluster | 1.22% | 2.44x |
| Men's Dress Shirt Shopping | 0.21% | 2.43x |
| Christianity Cluster | 0.38% | 2.40x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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