Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 142.7 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 3.59% | 2.53x |
| Family Adventures Travelers | 0.34% | 2.52x |
| Nashville Trip Planners | 2.82% | 2.14x |
| Tennessee Volunteers Fans | 2.18% | 2.05x |
| Florida Gators Fans | 2.13% | 1.88x |
| Louisiana Activities Researchers | 1.71% | 1.87x |
| South Atlantic Voters | 2.43% | 1.87x |
| SEC Fans | 1.96% | 1.81x |
| Oklahoma Sooners Fans | 2.35% | 1.80x |
| Southern Central Voters | 2.18% | 1.80x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Curious about what else the Dillard's audience is interested in?
Sign Up
APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 10.72% | 24.39x |
| Journeys | 9.84% | 23.68x |
| Hollister | 5.35% | 22.29x |
| Abercrombie & Fitch | 8.02% | 19.35x |
| Victoria's Secret | 16.85% | 17.06x |
| Charlotte Russe | 4.22% | 16.24x |
| Gymboree | 6.67% | 16.01x |
| American Eagle Outfitters | 11.77% | 15.89x |
| Belk | 3.57% | 15.79x |
| Express | 5.10% | 15.34x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Want to find more of the Dillard's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 2.01% | 4.22x |
| Tennessee News | 2.48% | 3.20x |
| Pre-Built Home Researchers | 0.64% | 3.10x |
| Internet Radio | 0.26% | 3.05x |
| Real Estate Cluster | 0.21% | 2.96x |
| Texas University Athletics | 1.20% | 2.94x |
| Memphis News | 0.21% | 2.85x |
| Alabama News | 3.03% | 2.79x |
| Mississippi News | 0.77% | 2.78x |
| Eye Health & Vision | 0.47% | 2.74x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Want to see more of the Content Affinities the Dillard's audience visits?
Sign Up
DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Dillard's audience?
Sign Up