Dstillery Audiences

DILLARD'S

Audience Size: 215.5 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 215.5 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.18% 3.12x
Tennessee Volunteers Fans 2.32% 2.41x
Nashville Trip Planners 2.95% 2.35x
Kentucky Wildcats Fans 1.90% 2.08x
Cininnati Reds Fans 2.20% 2.06x
Florida Gulf Coast Travel Researchers 2.74% 2.03x
Southeastern Voters 1.98% 1.96x
Alabama Trip Planners 4.35% 1.95x
Smoky Mountains Trip Planners 2.20% 1.95x
SEC Fans 1.90% 1.92x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.

Location Composition Index
Buckle 6.47% 21.69x
Aeropostale 8.43% 19.06x
Journeys 10.37% 18.00x
Charlotte Russe 5.54% 17.43x
Johnston and Murphy 2.97% 15.63x
Topshop 0.30% 15.50x
Hollister 6.20% 15.34x
Abercrombie & Fitch 6.67% 14.27x
Gymboree 6.00% 14.26x
Belk 3.19% 13.86x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 3.33% 4.48x
Memphis News 0.30% 4.04x
Tennessee News 3.12% 4.03x
Cheerleading 0.21% 2.73x
Mail Order Food 0.30% 2.61x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.55% 2.56x
Shopping Catalogs 0.34% 2.47x
Missouri News Content Cluster 1.22% 2.44x
Men's Dress Shirt Shopping 0.21% 2.43x
Christianity Cluster 0.38% 2.40x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female