Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 42.6 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.32% | 4.82x |
| Southern Central Voters | 7.65% | 2.84x |
| Las Vegas Nightlife Researchers | 6.33% | 2.83x |
| Houston Activity Researchers | 5.54% | 2.82x |
| Tahoe Skiers and Snowboarders | 5.54% | 2.79x |
| Texas Longhorn Fans | 6.86% | 2.74x |
| Texas State Fairs | 7.65% | 2.68x |
| Texas Energy Providers | 6.33% | 2.63x |
| Texas County and Local Fair Visitors | 7.39% | 2.63x |
| Luxury Boutique Hotel Researchers | 4.49% | 2.60x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 14.44% | 29.42x |
| Buckle | 15.41% | 28.13x |
| Journeys | 22.14% | 27.16x |
| Victoria's Secret | 20.19% | 24.49x |
| Hollister | 7.66% | 24.02x |
| Zumiez | 9.91% | 22.52x |
| Coach | 5.20% | 20.44x |
| Abercrombie & Fitch | 0.77% | 19.92x |
| The Childrens Place | 16.25% | 19.23x |
| Express | 10.35% | 18.22x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Latin American News.
| Content Affinity | Composition | Index |
| Latin American News | 1.32% | 4.83x |
| Beer, Wine & Alcohol | 0.58% | 3.88x |
| Texas News Cluster | 2.37% | 3.66x |
| Tahoe & Reno Tourism | 0.79% | 3.40x |
| East Texas Cluster | 1.58% | 3.34x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.53% | 3.26x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.79% | 3.16x |
| Travel Adventure | 1.32% | 3.01x |
| DIY Decoration & Furniture | 0.53% | 2.99x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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