Dstillery Audiences

DILLARD'S

Audience Size: 255.1 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 255.1 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.32% 4.82x
Avid Readers 3.36% 2.48x
Texas Longhorn Fans 5.17% 2.40x
College Aspirants 3.62% 2.25x
Volleyball Enthusiasts 3.88% 2.25x
Yogis 2.84% 2.21x
San Diego Activities Researchers 3.10% 2.20x
Texas Trip Planners 5.43% 2.19x
Texas State Fairs 5.43% 2.19x
Little Rock Trip Planners 4.91% 2.19x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 17.37% 29.84x
Buckle 23.35% 21.39x
Aeropostale 20.83% 17.39x
Journeys 29.70% 16.42x
Hollister 13.65% 15.53x
Belk 3.93% 15.04x
Charlotte Russe 4.32% 14.86x
Abercrombie & Fitch 1.37% 14.67x
Zumiez 19.48% 14.29x
The Childrens Place 23.63% 13.73x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 0.78% 4.40x
Dermatology 0.32% 4.21x
Anime 1.55% 3.95x
Engineering 0.25% 3.57x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.12% 3.42x
Cub & Girl Scouts 0.16% 3.25x
Latin American Spanish Language News 1.03% 3.11x
African-American Hair 0.50% 3.09x
College Planning 1.55% 3.09x
Arkansas News 2.33% 3.08x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female