Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 66.2 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 2.70% | 2.42x |
| Florida Gulf Coast Travel Researchers | 2.96% | 2.36x |
| Smoky Mountains Trip Planners | 2.30% | 2.19x |
| Little Rock Trip Planners | 2.26% | 2.08x |
| Georgia Trip Planners | 2.55% | 1.96x |
| Tampa and St Petersburg Trip Planners | 1.67% | 1.93x |
| Houston Trip Planners | 2.22% | 1.80x |
| Texas Trip Planners | 2.33% | 1.79x |
| Southern Central Voters | 1.70% | 1.78x |
| Tennessee Volunteers Fans | 1.70% | 1.78x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 9.41% | 35.42x |
| Journeys | 6.57% | 32.10x |
| Hollister | 3.84% | 32.04x |
| American Eagle Outfitters | 10.91% | 28.82x |
| Abercrombie & Fitch | 3.01% | 23.73x |
| Victoria's Secret | 12.09% | 23.69x |
| Charlotte Russe | 3.30% | 21.76x |
| Express | 3.66% | 20.53x |
| Lane Bryant | 6.23% | 19.89x |
| Coach | 7.05% | 18.13x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 2.11% | 4.94x |
| Tennessee News | 3.07% | 4.53x |
| Car Shopping | 1.00% | 2.53x |
| Florida Local News Cluster | 2.89% | 2.36x |
| Missouri Travel & Outdoors Cluster | 0.74% | 2.34x |
| Texas University Athletics | 0.81% | 2.32x |
| Alabama News | 2.18% | 2.30x |
| Women Shoppers | 1.37% | 2.27x |
| Florida College Athletics | 0.56% | 2.22x |
| Accounting | 0.56% | 2.16x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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