Dstillery Audiences

DILLARD'S

Audience Size: 159.6 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 159.6 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Golden Retriever content Readers.

Interest Composition Index
Golden Retriever content Readers 0.33% 2.31x
Quarantine Planners 1.20% 1.94x
Online Investors 2.41% 1.89x
South State Fair Visitors 6.35% 1.85x
Hair Loss Prevention Researchers 2.74% 1.83x
T-Mobile Customers 0.13% 1.73x
Oklahoma State Cowboys Fans 3.50% 1.72x
Educator Resource Readers 5.37% 1.71x
Work Hard, Play Hard Travelers 2.30% 1.71x
California Trip Planners 2.30% 1.70x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.

Location Composition Index
Buckle 18.54% 8.23x
Aeropostale 14.79% 7.59x
Journeys 23.53% 7.40x
Hollister 9.49% 6.71x
Victoria's Secret 21.96% 6.47x
Coach 6.32% 6.34x
The Childrens Place 18.41% 6.19x
American Eagle Outfitters 11.30% 5.99x
Zumiez 10.53% 5.97x
Express 11.80% 5.25x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.33% 5.95x
Memphis News 0.44% 4.02x
Florida College Athletics 0.20% 3.97x
Data, Analytics & Coding 0.22% 3.97x
Dial-Up Internet 0.33% 3.66x
Teen Hair 0.22% 3.63x
Exotic Pets 0.22% 3.37x
Crossword & Puzzle Players 0.22% 3.21x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
East Texas Cluster 0.77% 2.90x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female