Dstillery Audiences

DILLARD'S

Audience Size: 134.1 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 134.1 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 1.58% 2.06x
Educator Resource Readers 5.35% 2.06x
Texas Trip Planners 7.33% 2.04x
Long Beach California Trip Planners 4.55% 1.95x
Readers of Korean Content 6.73% 1.90x
Teen Girl Clothing Shoppers 4.95% 1.88x
Conservative Think Tank Readers 3.56% 1.86x
Luxury Home Fixture Shoppers 4.16% 1.85x
Wig Shoppers 4.36% 1.81x
Luxury Retail Researchers 0.79% 1.79x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.07% 9.19x
Buckle 23.46% 7.00x
Aeropostale 18.93% 6.61x
Journeys 28.60% 6.21x
Hollister 11.86% 5.76x
Victoria's Secret 27.86% 5.65x
The Childrens Place 23.64% 5.61x
Coach 7.46% 5.45x
American Eagle Outfitters 14.12% 5.33x
Abercrombie & Fitch 0.99% 5.22x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Dial-Up Internet.

Content Affinity Composition Index
Dial-Up Internet 0.40% 3.87x
Tiny & Modular Home Researchers 0.56% 3.75x
Nature & Wildlife 0.40% 3.44x
Apple Blogs & Hacks 0.83% 3.14x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Memphis News 0.40% 2.93x
Los Angeles Cluster 0.08% 2.84x
Assorted Topics (Freebies, Gardens, Jewelry) 0.40% 2.55x
Northern Texas Cluster 2.57% 2.52x
Philippines News 0.40% 2.51x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female