Dstillery Audiences

DILLARD'S

Audience Size: 66.2 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 66.2 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 2.70% 2.42x
Florida Gulf Coast Travel Researchers 2.96% 2.36x
Smoky Mountains Trip Planners 2.30% 2.19x
Little Rock Trip Planners 2.26% 2.08x
Georgia Trip Planners 2.55% 1.96x
Tampa and St Petersburg Trip Planners 1.67% 1.93x
Houston Trip Planners 2.22% 1.80x
Texas Trip Planners 2.33% 1.79x
Southern Central Voters 1.70% 1.78x
Tennessee Volunteers Fans 1.70% 1.78x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Aeropostale.

Location Composition Index
Aeropostale 9.41% 35.42x
Journeys 6.57% 32.10x
Hollister 3.84% 32.04x
American Eagle Outfitters 10.91% 28.82x
Abercrombie & Fitch 3.01% 23.73x
Victoria's Secret 12.09% 23.69x
Charlotte Russe 3.30% 21.76x
Express 3.66% 20.53x
Lane Bryant 6.23% 19.89x
Coach 7.05% 18.13x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 2.11% 4.94x
Tennessee News 3.07% 4.53x
Car Shopping 1.00% 2.53x
Florida Local News Cluster 2.89% 2.36x
Missouri Travel & Outdoors Cluster 0.74% 2.34x
Texas University Athletics 0.81% 2.32x
Alabama News 2.18% 2.30x
Women Shoppers 1.37% 2.27x
Florida College Athletics 0.56% 2.22x
Accounting 0.56% 2.16x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female