Dstillery Audiences

DILLARD'S

Audience Size: 62.4 Thousand Devices

Explore the Dillard's Audience

Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 62.4 thousand unique devices whose actions qualify for the Dillard's audience.

Dstillery Crafted Audiences

INTERESTS

The Dillard's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillard's audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.41% 3.88x
Men's Clothing Shoppers 3.66% 2.67x
Texas Activity Researchers 4.07% 2.67x
Houston Activity Researchers 4.88% 2.59x
Houston Trip Planners 7.52% 2.49x
Family Adventures Travelers 3.66% 2.46x
Restaurant Researchers 3.05% 2.32x
Wedding Content Readers 3.46% 2.30x
TV Junkies 3.46% 2.27x
Wine Lovers 2.85% 2.25x
Composition Percentage: The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillard's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.

Location Composition Index
Buckle 14.47% 20.91x
Aeropostale 11.78% 19.61x
Journeys 18.79% 18.73x
Coach 5.38% 17.34x
Victoria's Secret 17.57% 16.80x
Hollister 7.19% 16.58x
The Childrens Place 14.34% 15.26x
Abercrombie & Fitch 0.52% 13.68x
American Eagle Outfitters 8.36% 13.64x
Zumiez 7.12% 13.30x
Composition Percentage: The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillard's audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.61% 5.98x
India Cluster 0.61% 5.72x
Medical Diagnostics 0.41% 3.84x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.41% 3.49x
Conservatives & Conspiracies 0.81% 3.45x
Recreational Motor Sport Enthusiasts 0.41% 3.42x
Philippines News 0.61% 3.36x
Party Planning & Invitations 1.83% 3.13x
Crossword & Puzzle Players 0.41% 3.02x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.07% 2.94x
Composition Percentage: The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillard's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female