Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 41.9 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Business Filing Researchers.
| Interest | Composition | Index |
| Business Filing Researchers | 3.79% | 2.70x |
| Enterprise Field Services Researchers | 5.21% | 2.56x |
| Billiards Enthusiasts | 5.45% | 2.46x |
| Personal Stock Portfolio Managers | 2.84% | 2.39x |
| Golf Enthusiasts | 4.74% | 2.38x |
| Arkansas Razorbacks Fans | 5.21% | 2.28x |
| Cowboy Boots Shoppers | 6.40% | 2.26x |
| Houston Astros Fans | 4.50% | 2.22x |
| Tennessee Volunteers Fans | 5.21% | 2.20x |
| SEC Fans | 4.74% | 2.16x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.
| Location | Composition | Index |
| Buckle | 18.44% | 20.79x |
| Journeys | 26.77% | 19.99x |
| Aeropostale | 16.42% | 19.98x |
| Hollister | 10.40% | 18.30x |
| Victoria's Secret | 23.32% | 17.28x |
| Abercrombie & Fitch | 0.84% | 17.12x |
| Zumiez | 11.96% | 16.75x |
| Coach | 6.44% | 15.43x |
| The Childrens Place | 19.48% | 15.31x |
| Express | 13.10% | 13.94x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 0.71% | 4.93x |
| Trucking | 0.95% | 4.23x |
| Routers, Switches & Networking | 0.95% | 4.16x |
| Women Shoppers | 0.77% | 4.14x |
| Beer, Wine & Alcohol | 0.58% | 3.88x |
| Sports Apparel | 0.51% | 3.41x |
| Scrapbooking & Home Art Projects | 0.47% | 3.09x |
| Car Enthusiasts | 0.95% | 3.04x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
| Assorted Topics (Events, Tickets, Fitness) | 0.95% | 2.88x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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