Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 299.4 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.18% | 3.12x |
| South State Fair Visitors | 4.82% | 1.90x |
| Family Adventures Travelers | 0.04% | 1.84x |
| Dallas Trip Planners | 4.40% | 1.82x |
| Louisiana Trip Planners | 4.40% | 1.80x |
| Texas State Fairs | 4.57% | 1.76x |
| Little Rock Trip Planners | 4.03% | 1.69x |
| Work Hard, Play Hard Travelers | 0.17% | 1.67x |
| Southern Central Voters | 3.61% | 1.63x |
| Oklahoma Sooners Fans | 3.82% | 1.62x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 55.23% | 28.72x |
| Buckle | 23.66% | 21.12x |
| Aeropostale | 17.84% | 17.27x |
| Charlotte Russe | 13.17% | 15.56x |
| Hollister | 11.74% | 14.48x |
| American Eagle Outfitters | 20.26% | 13.63x |
| Zumiez | 17.92% | 13.62x |
| Express | 14.83% | 12.97x |
| Belk | 3.03% | 12.93x |
| Victoria's Secret | 26.53% | 12.78x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 0.17% | 5.16x |
| Memphis News | 0.42% | 4.32x |
| Franchising | 0.08% | 3.98x |
| Computer Printers | 0.08% | 3.39x |
| Home Printing | 0.07% | 3.33x |
| Apartment & Community Real Estate Researchers | 0.08% | 3.31x |
| Memes & Comedy | 0.08% | 3.11x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
| Alternative Movie Streaming | 0.12% | 2.92x |
| Los Angeles Cluster | 0.08% | 2.84x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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