Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 44 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 0.76% | 4.67x |
| Big Box Store Jewelry Sale Shoppers | 0.52% | 4.52x |
| Nashville Activity Researchers | 0.55% | 2.26x |
| Texas County and Local Fair Visitors | 5.35% | 2.25x |
| Gin Enthusiasts | 0.92% | 2.17x |
| Milk and Dairy Shoppers | 2.03% | 2.14x |
| Houston Activity Researchers | 1.66% | 2.11x |
| Seasonal Recipe Blog Readers | 1.85% | 2.10x |
| Thai Food Enthusiasts | 1.66% | 2.03x |
| Seasonal Lifestyle Blog Readers | 1.85% | 1.99x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Buckle.
| Location | Composition | Index |
| Buckle | 16.46% | 30.68x |
| Aeropostale | 14.06% | 28.21x |
| Journeys | 20.77% | 26.27x |
| Hollister | 7.40% | 22.97x |
| Victoria's Secret | 17.33% | 22.84x |
| The Childrens Place | 12.24% | 22.09x |
| Coach | 4.22% | 19.99x |
| Express | 11.09% | 19.52x |
| American Eagle Outfitters | 9.04% | 18.49x |
| Charlotte Russe | 1.56% | 17.41x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.74% | 4.65x |
| Texas News | 3.87% | 4.39x |
| Memphis News | 0.55% | 4.34x |
| Fishing | 0.38% | 3.66x |
| Sewing, Embroidery & Fabrics | 0.37% | 3.28x |
| Sports Apparel | 0.74% | 3.21x |
| Nature & Wildlife | 0.37% | 3.06x |
| Data Analysis & Scripting | 0.37% | 3.02x |
| Minecraft Video Game Players | 0.92% | 3.00x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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