Explore the Dillard's Audience
Below you'll find more information about the Dillard's audience, broken down in different categories based on their digital and physical behaviors. These are 337 thousand unique devices whose actions qualify for the Dillard's audience.
INTERESTS
The Dillard's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillard's audience is Louisiana Trip Planners.
| Interest | Composition | Index |
| Louisiana Trip Planners | 4.46% | 2.04x |
| Texas Trip Planners | 5.27% | 2.04x |
| Southern Central Voters | 4.18% | 1.98x |
| Dallas Cowboys Fans | 4.24% | 1.93x |
| Texas State Fairs | 4.49% | 1.92x |
| Florida Gulf Coast Travel Researchers | 4.62% | 1.91x |
| Arkansas Razorbacks Fans | 4.09% | 1.90x |
| South State Fair Visitors | 4.96% | 1.89x |
| Atlanta Trip Planners | 3.68% | 1.79x |
| Houston Trip Planners | 4.68% | 1.77x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Interest attribute.
Index: A comparison of the Dillard's audience to the internet population.
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APPAREL RETAILERS
The Dillard's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillard's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 46.86% | 27.45x |
| Buckle | 25.50% | 20.52x |
| Aeropostale | 22.51% | 15.74x |
| Charlotte Russe | 10.03% | 14.47x |
| Hollister | 15.02% | 14.01x |
| Journeys | 25.03% | 13.91x |
| Belk | 4.05% | 13.88x |
| Zumiez | 21.42% | 13.14x |
| Abercrombie & Fitch | 4.54% | 12.83x |
| The Childrens Place | 25.37% | 12.29x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Location attribute.
Index: A comparison of the Dillard's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillard's audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.09% | 5.48x |
| Higher-End Fashion Brands | 0.16% | 5.40x |
| Computer Printers | 0.08% | 3.39x |
| East Texas Cluster | 0.72% | 3.36x |
| Turkey & Iran Cluster | 0.06% | 3.08x |
| Oil & Energy | 0.31% | 3.02x |
| Comedy Content | 0.06% | 2.98x |
| Cuba & Mexico Media | 0.09% | 2.96x |
| Texas News | 2.43% | 2.94x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.07% | 2.94x |
Composition Percentage:
The overlap percentage between the Dillard's audience and the Content Affinity attribute.
Index: A comparison of the Dillard's audience to the internet population.
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DEMOGRAPHICS
The Dillard's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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