Dstillery Audiences

DILLONS

Audience Size: 15.2 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 15.2 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 49.11% 16.32x
Kansas City Trip Planners 43.79% 14.53x
Kansas City Royals Fans 16.57% 6.48x
Big 12 Fans 16.57% 6.46x
Adoption Researchers 11.24% 5.47x
Kansas City Chiefs Fans 7.69% 3.54x
Speedway Event Enthusiasts 10.06% 3.53x
Engagement Ring Shoppers 8.28% 3.50x
Hair Loss Prevention Researchers 4.49% 3.37x
Small Business COVID-19 Relief Researchers 2.25% 2.96x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 7.88% 10.14x
Maurices 10.69% 9.71x
Talbots 2.10% 5.41x
Victoria's Secret 5.92% 5.36x
Eddie Bauer 1.45% 5.34x
Coach 1.81% 5.32x
Carhartt 38.29% 4.94x
Lululemon 1.08% 4.94x
American Eagle Outfitters 3.47% 4.82x
Urban Outfitters 0.93% 4.76x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 40.24% 19.98x
Health Issues Cluster 2.07% 5.68x
Sports News & Apparel 2.96% 4.83x
Video Content Sites 0.58% 3.95x
Healthcare - Dermatology & Aging 1.38% 3.91x
Party Planning & Invitations 1.79% 3.75x
Decoration & Fabric 0.09% 3.52x
Quebec Vacation Research Cluster 0.09% 3.38x
San Diego Cluster 1.33% 3.07x
Nebraska Cluster 2.96% 3.07x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female