Dstillery Audiences

DILLONS

Audience Size: 28.2 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 28.2 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 32.18% 12.83x
Kansas City Trip Planners 30.46% 11.78x
Kansas City Chiefs Fans 16.09% 9.52x
Adoption Researchers 8.33% 8.95x
Big 12 Fans 17.53% 6.69x
Farm Finance Researchers 3.74% 4.71x
Kansas City Royals Fans 14.08% 4.64x
Women’s Lifestyle Blogs Researchers 0.91% 4.48x
Mowing Equipment Shoppers 4.02% 3.40x
Country Home Decorators 1.15% 3.32x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 3.45% 9.10x
Maurices 4.04% 6.50x
Dressbarn 1.10% 4.06x
Lane Bryant 0.84% 3.86x
Kate Spade 0.18% 3.77x
Club Monaco 0.09% 3.61x
Mens Wearhouse 1.25% 3.20x
Hollister 0.55% 2.96x
Journeys 1.58% 2.89x
Old Navy 1.40% 2.54x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 27.01% 25.71x
Knitting & Crochet 0.97% 4.17x
People Search 0.36% 3.83x
Sewing, Embroidery & Fabrics 0.48% 3.71x
Decoration & Fabric 0.09% 3.52x
Quebec Vacation Research Cluster 0.09% 3.38x
Chain Restaurants 0.61% 3.03x
Auto Enthusiast Information Researchers 0.57% 2.97x
Anime 0.57% 2.76x
Furniture Shopping 0.32% 2.72x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male