Dstillery Audiences

DILLONS

Audience Size: 48.4 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 48.4 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 40.70% 18.25x
Kansas City Royals Fans 16.01% 7.87x
Big 12 Fans 15.05% 7.81x
Kansas City Chiefs Fans 9.92% 5.36x
Adoption Researchers 10.94% 5.25x
Speedway Event Enthusiasts 8.34% 4.15x
Mowing Equipment Shoppers 7.11% 4.02x
Oklahoma State Cowboys Fans 7.46% 3.73x
Oklahoma Sooners Fans 7.52% 3.51x
Farm Finance Researchers 5.88% 3.36x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 9.73% 8.58x
Johnston and Murphy 9.78% 4.65x
Carhartt 1.58% 4.16x
Eddie Bauer 1.99% 3.94x
Dressbarn 3.61% 3.83x
Express Outlets 0.74% 3.57x
Talbots 2.73% 3.44x
American Eagle Outfitters 4.40% 2.82x
Coach 3.04% 2.81x
Old Navy 5.17% 2.81x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 37.96% 26.76x
Roleplay & Fantasy Games 0.21% 5.73x
Missouri Travel & Outdoors Cluster 2.60% 5.12x
Farming & Agriculture 0.41% 4.68x
Psychology & Social Work 0.27% 3.83x
Decoration & Fabric 0.09% 3.52x
Calendar & Holidays 0.34% 3.42x
Quebec Vacation Research Cluster 0.09% 3.38x
Holiday Gifts 0.13% 3.15x
Dial-Up Internet 0.41% 2.95x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female