Dstillery Audiences

DILLONS

Audience Size: 85.8 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 85.8 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 9.24% 8.45x
Big 12 Fans 7.98% 6.99x
Kansas City Chiefs Fans 5.53% 5.42x
Speedway Event Enthusiasts 4.74% 4.01x
Mowing Equipment Shoppers 2.69% 3.20x
Oklahoma Sooners Fans 3.32% 2.86x
Oklahoma State Cowboys Fans 3.00% 2.83x
Farm Finance Researchers 2.84% 2.72x
Cattle Industry New Readers 2.13% 2.38x
Milk and Dairy Shoppers 2.37% 2.31x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 3.35% 11.23x
Carhartt 13.41% 6.23x
Aeropostale 2.63% 5.95x
Chicos 2.81% 4.29x
Talbots 2.80% 4.07x
Express Outlets 0.35% 3.61x
Eddie Bauer 0.82% 3.57x
Mens Wearhouse 3.48% 2.85x
Dressbarn 1.86% 2.82x
J. Crew 1.31% 2.74x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 27.57% 30.77x
Nebraska Cluster 1.97% 3.59x
Colorado News 3.00% 1.89x
Assorted Topics (Art, Life Hacks, Banking, Humor) 5.85% 1.70x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 3.95% 1.67x
US Military Cluster 1.66% 1.61x
Christianity - Evangelism & Creationism 1.97% 1.54x
Food Blogs 7.19% 1.54x
Assorted Topics (Humor, Gossip, Viral Media) 2.05% 1.37x
Cooking Blog Content Enthusiasts 4.34% 1.36x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female