Dstillery Audiences

DILLONS

Audience Size: 95.6 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 95.6 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 11.49% 8.63x
Big 12 Fans 9.99% 7.37x
Kansas City Chiefs Fans 6.91% 6.21x
Adoption Researchers 9.08% 6.00x
Speedway Event Enthusiasts 5.16% 3.84x
Mowing Equipment Shoppers 4.00% 3.55x
Milk and Dairy Shoppers 4.25% 3.38x
Oklahoma State Cowboys Fans 3.83% 3.11x
Farm Finance Researchers 3.66% 2.87x
Cattle Industry New Readers 2.91% 2.82x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 6.84% 10.38x
Carhartt 7.90% 5.85x
Express Outlets 0.60% 4.33x
Aeropostale 2.48% 4.25x
Eddie Bauer 1.25% 3.95x
Talbots 2.76% 3.65x
Chicos 2.71% 3.37x
Dressbarn 2.40% 3.16x
American Eagle Outfitters 3.14% 2.80x
Hollister 1.44% 2.79x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.07% 60.07x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 43.64x
Kansas City News 35.39% 29.08x
Quinceanera Planning 0.08% 26.67x
Environmental Conservation 0.06% 25.43x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 24.07x
Texas Off-Roading 0.22% 23.70x
Parenting & Nutrition 0.06% 16.89x
Survey Websites 0.07% 16.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.08% 14.79x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female