Dstillery Audiences

DILLONS

Audience Size: 32.8 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 44.69% 15.52x
Kansas City Trip Planners 41.81% 14.18x
Kansas City Royals Fans 23.23% 9.31x
Big 12 Fans 21.68% 9.14x
Adoption Researchers 16.81% 8.22x
Engagement Ring Shoppers 13.05% 5.46x
Kansas City Chiefs Fans 11.50% 5.44x
Farm Finance Researchers 9.07% 5.08x
Mowing Equipment Shoppers 11.95% 4.82x
Speedway Event Enthusiasts 12.83% 4.66x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 7.01% 9.10x
Maurices 10.50% 7.71x
Coach 2.12% 5.89x
Talbots 2.80% 5.30x
Eddie Bauer 1.43% 4.38x
Lululemon 1.27% 4.35x
Carhartt 41.40% 4.23x
American Eagle Outfitters 2.93% 3.93x
Victoria's Secret 4.49% 3.87x
Journeys 4.31% 3.75x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 36.95% 19.20x
Missouri Travel & Outdoors Cluster 3.76% 5.17x
Personal Investment & Advisor Researchers 0.88% 5.07x
Motorsports 0.58% 4.98x
Assorted Topics (Viral Media, Paid Traffic) 0.66% 3.96x
Weight Lifting Enthusiasts 0.44% 3.64x
Decoration & Fabric 0.09% 3.52x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 0.88% 3.43x
Sports News & Apparel 1.55% 3.39x
Quebec Vacation Research Cluster 0.09% 3.38x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female