Dstillery Audiences

DILLONS

Audience Size: 74.2 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 74.2 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 40.06% 14.23x
Kansas City Trip Planners 37.53% 13.28x
Kansas City Royals Fans 14.91% 6.70x
Adoption Researchers 11.97% 6.20x
Big 12 Fans 12.58% 5.94x
Kansas City Chiefs Fans 8.52% 5.05x
Mowing Equipment Shoppers 8.52% 4.38x
Engagement Ring Shoppers 8.72% 3.92x
Fall/Winter 2021 Fashion Trend Researchers 0.19% 3.92x
Speedway Event Enthusiasts 9.23% 3.90x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Maurices.

Location Composition Index
Maurices 23.45% 4.95x
Buckle 15.27% 4.41x
Coach 4.96% 3.35x
Eddie Bauer 3.93% 3.02x
Talbots 5.00% 2.97x
Carhartt 51.50% 2.53x
Dressbarn 6.00% 2.50x
Express Outlets 1.31% 2.44x
American Eagle Outfitters 6.56% 2.33x
Victoria's Secret 10.58% 2.06x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 34.18% 20.82x
Power Tools 0.30% 5.74x
Low Carb Diets 0.51% 3.93x
Scrapbooking & Home Art Projects 0.61% 3.90x
Decoration & Fabric 0.09% 3.52x
Quebec Vacation Research Cluster 0.09% 3.38x
Missouri Travel & Outdoors Cluster 2.33% 3.31x
RPG Games 0.20% 3.20x
Caribbean Vacation 0.21% 3.15x
Recreational Motor Sport Enthusiasts 0.20% 2.82x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female