Dstillery Audiences

DILLONS

Audience Size: 60.2 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 60.2 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 43.59% 14.86x
Kansas City Trip Planners 39.76% 14.31x
Kansas City Royals Fans 14.24% 6.48x
Big 12 Fans 13.14% 6.18x
Adoption Researchers 12.71% 5.83x
Speedway Event Enthusiasts 10.73% 4.54x
Kansas City Chiefs Fans 7.12% 3.95x
Engagement Ring Shoppers 9.31% 3.91x
Mowing Equipment Shoppers 8.11% 3.90x
Farm Finance Researchers 4.93% 3.20x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Maurices.

Location Composition Index
Maurices 14.89% 5.04x
Buckle 9.78% 4.94x
Coach 2.92% 3.33x
Express Outlets 1.00% 3.04x
Eddie Bauer 2.20% 2.80x
Carhartt 40.23% 2.67x
Talbots 2.74% 2.60x
Dressbarn 3.40% 2.37x
American Eagle Outfitters 3.35% 2.01x
Victoria's Secret 5.83% 1.97x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 35.49% 20.31x
Private Aviation 0.22% 3.91x
International Travel 0.32% 3.62x
Decoration & Fabric 0.09% 3.52x
Quebec Vacation Research Cluster 0.09% 3.38x
Low Carb Diets 0.55% 3.22x
Coupons & Family 0.88% 3.01x
K-Pop 0.23% 2.79x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.22% 2.72x
Furniture Shopping 0.32% 2.72x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male