Dstillery Audiences

DILLONS

Audience Size: 91.1 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 91.1 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 42.71% 19.21x
Kansas City Royals Fans 18.47% 8.67x
Big 12 Fans 15.25% 7.29x
Adoption Researchers 11.84% 5.61x
Kansas City Chiefs Fans 10.13% 5.00x
Speedway Event Enthusiasts 9.28% 4.26x
Mowing Equipment Shoppers 6.25% 3.63x
Farm Finance Researchers 5.11% 3.17x
Engagement Ring Shoppers 6.25% 3.04x
Oklahoma Sooners Fans 6.53% 2.83x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 9.40% 7.83x
Johnston and Murphy 7.15% 5.61x
Carhartt 22.97% 5.15x
Dressbarn 3.26% 3.82x
American Eagle Outfitters 4.88% 3.71x
Eddie Bauer 1.82% 3.43x
Talbots 2.50% 3.36x
Journeys 6.11% 3.31x
Coach 3.20% 3.24x
Old Navy 5.91% 3.02x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 40.53% 23.46x
Farming & Agriculture 0.38% 6.24x
Bowling 0.28% 3.87x
Discount Shopping 0.19% 3.64x
Missouri Travel & Outdoors Cluster 1.99% 3.54x
Sewing, Embroidery & Quilting 0.47% 3.54x
Decoration & Fabric 0.09% 3.52x
Quebec Vacation Research Cluster 0.09% 3.38x
National Parks 0.38% 3.17x
Addiction & Recovery Reference 0.38% 3.10x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female