Dstillery Audiences

DILLONS

Audience Size: 80.1 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 80.1 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 47.88% 21.45x
Kansas City Trip Planners 45.24% 19.71x
Kansas City Royals Fans 21.52% 9.70x
Big 12 Fans 19.33% 8.81x
Adoption Researchers 13.62% 6.16x
Kansas City Chiefs Fans 11.86% 5.51x
Mowing Equipment Shoppers 10.40% 5.44x
Speedway Event Enthusiasts 12.01% 5.19x
Farm Finance Researchers 6.44% 3.80x
Engagement Ring Shoppers 8.49% 3.78x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Maurices.

Location Composition Index
Maurices 0.36% 12.06x
Buckle 8.94% 8.17x
Johnston and Murphy 4.06% 6.21x
Carhartt 28.08% 5.41x
American Eagle Outfitters 5.16% 4.32x
Journeys 7.00% 3.89x
Dressbarn 2.81% 3.85x
Coach 3.06% 3.79x
Talbots 2.23% 3.39x
Victoria's Secret 7.59% 3.36x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 49.05% 24.75x
Online Mini Game Players 0.59% 7.29x
Children's Health 0.73% 6.97x
Internet Radio 0.59% 6.32x
Liberal Views on Government, Finance, and Economy 0.59% 5.67x
Grilling 0.44% 4.33x
Diet & Weight Loss 0.59% 4.25x
Painting & Renovation 0.44% 4.06x
Bowling 0.29% 3.83x
Colorado Snow 0.44% 3.69x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male