Dstillery Audiences

DILLONS

Audience Size: 96.2 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 96.2 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 38.23% 16.21x
Kansas City Royals Fans 16.19% 7.25x
Big 12 Fans 15.22% 7.08x
Adoption Researchers 12.86% 5.55x
Kansas City Chiefs Fans 9.54% 4.69x
Mowing Equipment Shoppers 8.49% 4.63x
Speedway Event Enthusiasts 9.27% 4.27x
Farm Finance Researchers 7.61% 3.87x
Milk and Dairy Shoppers 6.65% 3.64x
Oklahoma State Cowboys Fans 7.17% 3.35x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 9.90% 7.97x
Johnston and Murphy 9.31% 5.45x
Carhartt 18.83% 5.16x
Dressbarn 3.57% 3.82x
American Eagle Outfitters 5.35% 3.47x
Talbots 2.74% 3.46x
Eddie Bauer 1.94% 3.43x
Old Navy 6.51% 3.13x
Coach 3.42% 3.10x
Express Outlets 0.71% 3.07x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 36.57% 26.05x
Farming & Agriculture 0.52% 7.83x
Missouri Travel & Outdoors Cluster 2.10% 4.27x
Natural & Healthy Living Researchers 0.17% 3.88x
Robotics 0.17% 3.82x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.26% 3.67x
Bird Watching 0.17% 3.57x
Mail Order Food 0.35% 3.56x
Decoration & Fabric 0.09% 3.52x
Calendar & Holidays 0.35% 3.45x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female