Dstillery Audiences

DILLONS

Audience Size: 52.4 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 52.4 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 53.33% 20.08x
Kansas City Trip Planners 50.74% 17.65x
Kansas City Royals Fans 24.44% 10.37x
Big 12 Fans 23.15% 10.26x
Adoption Researchers 17.41% 7.67x
Kansas City Chiefs Fans 13.70% 6.00x
Speedway Event Enthusiasts 13.33% 4.90x
Engagement Ring Shoppers 10.00% 4.31x
Mowing Equipment Shoppers 9.81% 4.21x
Farm Finance Researchers 6.30% 3.66x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Maurices.

Location Composition Index
Maurices 2.72% 9.94x
Buckle 6.12% 8.36x
Carhartt 34.44% 5.73x
American Eagle Outfitters 3.78% 4.83x
Talbots 2.12% 4.40x
Journeys 5.34% 4.25x
Coach 1.80% 3.92x
Dressbarn 1.92% 3.73x
Victoria's Secret 4.97% 3.40x
Old Navy 3.42% 2.89x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 52.41% 20.17x
Oil & Energy 0.56% 5.95x
Mobile Industry Information 0.42% 5.47x
Yoga & Meditation 0.56% 4.91x
Equestrian Cluster 1.11% 4.36x
Grilling 0.47% 4.33x
Missouri Travel & Outdoors Cluster 4.44% 4.19x
Assorted Topics (Viral Media, Paid Traffic) 1.11% 3.57x
Liberal Media - Political Activism 1.11% 3.53x
Decoration & Fabric 0.09% 3.52x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female