Dstillery Audiences

DILLONS

Audience Size: 14.3 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 19.68% 9.35x
Adoption Researchers 12.05% 7.09x
Kansas City Chiefs Fans 12.05% 6.51x
Engagement Ring Shoppers 11.65% 5.80x
Speedway Event Enthusiasts 14.06% 5.44x
Mowing Equipment Shoppers 11.24% 4.96x
New York Knicks Fans 8.43% 4.48x
COVID Vaccine Researchers 4.42% 3.56x
Cattle Industry News Readers 6.43% 3.25x
Eyeglasses Shoppers 5.22% 3.13x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Maurices.

Location Composition Index
Maurices 15.15% 14.31x
Old Navy 7.58% 7.74x
Journeys 7.58% 7.65x
Carhartt 46.97% 6.28x
Mens Wearhouse 5.26% 5.02x
American Eagle Outfitters 4.01% 4.94x
Lululemon 1.35% 4.80x
The Childrens Place 5.26% 4.16x
Free People 0.48% 3.50x
Express Outlets 0.43% 3.22x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Sports News & Apparel.

Content Affinity Composition Index
Sports News & Apparel 2.01% 5.19x
South Dakota Cluster 1.61% 4.48x
Nebraska Cluster 3.21% 4.09x
Video Content Sites 0.58% 3.95x
Woodwork 0.80% 3.86x
Travel Adventure 0.84% 3.82x
Coupons & Family 1.39% 3.72x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.61% 3.52x
Decoration & Fabric 0.09% 3.52x
Colorado Cluster 2.01% 3.49x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male