Explore the Dillons Audience
Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 48.4 thousand unique devices whose actions qualify for the Dillons audience.
INTERESTS
The Dillons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 40.70% | 18.25x |
| Kansas City Royals Fans | 16.01% | 7.87x |
| Big 12 Fans | 15.05% | 7.81x |
| Kansas City Chiefs Fans | 9.92% | 5.36x |
| Adoption Researchers | 10.94% | 5.25x |
| Speedway Event Enthusiasts | 8.34% | 4.15x |
| Mowing Equipment Shoppers | 7.11% | 4.02x |
| Oklahoma State Cowboys Fans | 7.46% | 3.73x |
| Oklahoma Sooners Fans | 7.52% | 3.51x |
| Farm Finance Researchers | 5.88% | 3.36x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Curious about what else the Dillons audience is interested in?
Sign Up
APPAREL RETAILERS
The Dillons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.
| Location | Composition | Index |
| Buckle | 9.73% | 8.58x |
| Johnston and Murphy | 9.78% | 4.65x |
| Carhartt | 1.58% | 4.16x |
| Eddie Bauer | 1.99% | 3.94x |
| Dressbarn | 3.61% | 3.83x |
| Express Outlets | 0.74% | 3.57x |
| Talbots | 2.73% | 3.44x |
| American Eagle Outfitters | 4.40% | 2.82x |
| Coach | 3.04% | 2.81x |
| Old Navy | 5.17% | 2.81x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Want to find more of the Dillons audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 37.96% | 26.76x |
| Roleplay & Fantasy Games | 0.21% | 5.73x |
| Missouri Travel & Outdoors Cluster | 2.60% | 5.12x |
| Farming & Agriculture | 0.41% | 4.68x |
| Psychology & Social Work | 0.27% | 3.83x |
| Decoration & Fabric | 0.09% | 3.52x |
| Calendar & Holidays | 0.34% | 3.42x |
| Quebec Vacation Research Cluster | 0.09% | 3.38x |
| Holiday Gifts | 0.13% | 3.15x |
| Dial-Up Internet | 0.41% | 2.95x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Want to see more of the Content Affinities the Dillons audience visits?
Sign Up
DEMOGRAPHICS
The Dillons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Dillons audience?
Sign Up