Explore the Dillons Audience
Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 91.1 thousand unique devices whose actions qualify for the Dillons audience.
INTERESTS
The Dillons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 42.71% | 19.21x |
| Kansas City Royals Fans | 18.47% | 8.67x |
| Big 12 Fans | 15.25% | 7.29x |
| Adoption Researchers | 11.84% | 5.61x |
| Kansas City Chiefs Fans | 10.13% | 5.00x |
| Speedway Event Enthusiasts | 9.28% | 4.26x |
| Mowing Equipment Shoppers | 6.25% | 3.63x |
| Farm Finance Researchers | 5.11% | 3.17x |
| Engagement Ring Shoppers | 6.25% | 3.04x |
| Oklahoma Sooners Fans | 6.53% | 2.83x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
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APPAREL RETAILERS
The Dillons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.
| Location | Composition | Index |
| Buckle | 9.40% | 7.83x |
| Johnston and Murphy | 7.15% | 5.61x |
| Carhartt | 22.97% | 5.15x |
| Dressbarn | 3.26% | 3.82x |
| American Eagle Outfitters | 4.88% | 3.71x |
| Eddie Bauer | 1.82% | 3.43x |
| Talbots | 2.50% | 3.36x |
| Journeys | 6.11% | 3.31x |
| Coach | 3.20% | 3.24x |
| Old Navy | 5.91% | 3.02x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 40.53% | 23.46x |
| Farming & Agriculture | 0.38% | 6.24x |
| Bowling | 0.28% | 3.87x |
| Discount Shopping | 0.19% | 3.64x |
| Missouri Travel & Outdoors Cluster | 1.99% | 3.54x |
| Sewing, Embroidery & Quilting | 0.47% | 3.54x |
| Decoration & Fabric | 0.09% | 3.52x |
| Quebec Vacation Research Cluster | 0.09% | 3.38x |
| National Parks | 0.38% | 3.17x |
| Addiction & Recovery Reference | 0.38% | 3.10x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
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DEMOGRAPHICS
The Dillons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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