Dstillery Audiences

DILLONS

Audience Size: 104.4 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 104.4 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 37.67% 16.66x
Kansas City Royals Fans 15.98% 7.01x
Big 12 Fans 15.41% 6.69x
Adoption Researchers 12.81% 5.16x
Kansas City Chiefs Fans 9.89% 4.66x
Speedway Event Enthusiasts 9.58% 4.24x
Mowing Equipment Shoppers 7.67% 3.97x
Oklahoma State Cowboys Fans 7.23% 3.30x
Farm Finance Researchers 6.66% 3.10x
South State Fair Visitors 7.23% 3.06x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 8.99% 9.13x
Johnston and Murphy 6.19% 4.13x
Express Outlets 0.76% 4.06x
Eddie Bauer 1.56% 3.65x
Dressbarn 3.08% 3.59x
Talbots 2.64% 3.54x
Chicos 2.51% 2.66x
Old Navy 4.11% 2.59x
Coach 2.51% 2.57x
American Eagle Outfitters 3.61% 2.56x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.07% 60.07x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 43.64x
Quinceanera Planning 0.08% 26.67x
Kansas City News 37.67% 26.61x
Environmental Conservation 0.06% 25.43x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.06% 25.26x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 24.07x
Texas Off-Roading 0.22% 23.70x
Barcode Site & App Users 0.07% 19.73x
Parenting & Nutrition 0.06% 16.89x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male