Explore the Dillons Audience
Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 72 thousand unique devices whose actions qualify for the Dillons audience.
INTERESTS
The Dillons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillons audience is Kansas City Royals Fans.
| Interest | Composition | Index |
| Kansas City Royals Fans | 8.92% | 8.02x |
| Big 12 Fans | 7.91% | 6.79x |
| Kansas City Chiefs Fans | 5.66% | 5.64x |
| Mowing Equipment Shoppers | 3.87% | 4.46x |
| Speedway Event Enthusiasts | 4.66% | 3.76x |
| Oklahoma State Cowboys Fans | 3.37% | 3.26x |
| Milk and Dairy Shoppers | 3.37% | 2.85x |
| Oklahoma Sooners Fans | 3.08% | 2.71x |
| Farmers | 2.41% | 2.27x |
| Engagement Ring Shoppers | 2.86% | 2.24x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
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APPAREL RETAILERS
The Dillons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillons audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 15.07% | 5.72x |
| Aeropostale | 2.35% | 5.44x |
| Eddie Bauer | 0.82% | 4.60x |
| Chicos | 2.45% | 4.37x |
| Talbots | 2.29% | 3.70x |
| Mens Wearhouse | 2.95% | 3.37x |
| American Eagle Outfitters | 2.00% | 2.71x |
| J. Crew | 1.25% | 2.57x |
| Dressbarn | 1.41% | 2.54x |
| Urban Outfitters | 1.55% | 2.45x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.
| Content Affinity | Composition | Index |
| Kansas City News | 24.85% | 30.06x |
| Farming & Agriculture | 0.79% | 9.20x |
| Missouri Travel & Outdoors Cluster | 1.35% | 4.15x |
| Grilling | 0.45% | 2.86x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.50% | 2.61x |
| Painting & Renovation | 0.45% | 2.55x |
| Muscle Cars | 0.73% | 2.45x |
| Online Games for Kids | 0.79% | 2.37x |
| Australia & New Zealand Media | 0.45% | 2.33x |
| Construction Apparel | 0.22% | 2.25x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
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DEMOGRAPHICS
The Dillons audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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