Dstillery Audiences

DILLONS

Audience Size: 38.6 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 38.6 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 43.37% 15.69x
Kansas City Trip Planners 39.96% 13.95x
Big 12 Fans 19.89% 8.77x
Kansas City Royals Fans 20.45% 8.55x
Adoption Researchers 13.83% 6.26x
Kansas City Chiefs Fans 10.23% 4.85x
Engagement Ring Shoppers 10.23% 4.35x
Speedway Event Enthusiasts 11.55% 4.26x
Mowing Equipment Shoppers 9.09% 3.76x
Oklahoma State Cowboys Fans 8.14% 3.73x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 4.78% 8.93x
Maurices 7.17% 6.62x
Talbots 2.79% 6.31x
Coach 1.38% 5.49x
Carhartt 39.37% 4.30x
Eddie Bauer 0.96% 4.19x
Journeys 3.29% 4.11x
American Eagle Outfitters 2.15% 4.00x
Victoria's Secret 2.97% 3.67x
Lululemon 0.85% 3.64x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 39.20% 15.24x
Motorsports 0.58% 4.98x
Ancestry & Memorial Researchers 0.38% 3.82x
Nebraska Cluster 4.17% 3.65x
Space & National Security 1.33% 3.63x
Beach Vacations 0.38% 3.55x
Decoration & Fabric 0.09% 3.52x
Quebec Vacation Research Cluster 0.09% 3.38x
Business News & Information Readers 0.38% 3.16x
Local Events & Travel Guide 2.46% 3.01x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male