Dstillery Audiences

DILLONS

Audience Size: 35.6 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 35.6 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 9.22% 8.29x
Big 12 Fans 9.00% 7.51x
Kansas City Chiefs Fans 6.37% 6.57x
Speedway Event Enthusiasts 4.54% 3.99x
Oklahoma State Cowboys Fans 3.88% 3.35x
Oklahoma Sooners Fans 3.29% 2.72x
Black Friday Deal Shoppers 2.86% 2.43x
Tractor Shoppers 2.34% 2.42x
Engagement Ring Shoppers 2.71% 2.37x
Wyoming Cowboys Fans 2.49% 2.29x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Carhartt.

Location Composition Index
Carhartt 11.02% 6.20x
Chicos 1.59% 4.77x
Talbots 1.44% 4.15x
J. Crew 1.38% 3.53x
Urban Outfitters 0.93% 2.73x
Aeropostale 0.78% 2.70x
Banana Republic 1.50% 2.67x
Journeys 0.54% 2.47x
Express 0.45% 2.30x
American Eagle Outfitters 0.99% 2.22x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 27.09% 33.97x
Assorted Topics #11132 (Freebies, Gardens, Jewelry) 1.83% 2.31x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 1.02% 2.17x
Low Carb Diets 0.81% 2.09x
Party Suppliers 0.95% 1.90x
Family on a Budget 1.76% 1.88x
Plants & Gardening 2.42% 1.75x
Kitchen Blog Readers 6.08% 1.74x
Dating & Relationships 1.46% 1.73x
Assorted Topics #11525 (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 3.88% 1.70x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female