Dstillery Audiences

DILLONS

Audience Size: 30.3 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 30.3 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 35.49% 14.65x
Kansas City Trip Planners 34.57% 14.36x
Adoption Researchers 10.35% 7.74x
Big 12 Fans 12.38% 7.06x
Kansas City Royals Fans 14.05% 6.63x
Kansas City Chiefs Fans 7.39% 5.09x
Mowing Equipment Shoppers 7.58% 4.94x
Speedway Event Enthusiasts 7.95% 4.17x
Farm Finance Researchers 3.70% 3.27x
Online Grammar Tool Users 1.11% 3.02x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Buckle.

Location Composition Index
Buckle 4.26% 7.75x
Maurices 5.71% 6.50x
Carhartt 16.34% 4.89x
Dressbarn 1.63% 4.70x
Coach 0.90% 4.15x
Eddie Bauer 0.76% 3.79x
Mens Wearhouse 2.18% 3.64x
Talbots 1.04% 3.55x
Express Outlets 0.24% 3.02x
Old Navy 2.25% 2.80x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 30.31% 24.27x
People Search 0.36% 3.83x
Scrapbooking & Home Art Projects 0.37% 3.62x
Decoration & Fabric 0.09% 3.52x
Low Carb Diets 0.43% 3.46x
Quebec Vacation Research Cluster 0.09% 3.38x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.29% 3.15x
Gossip & Entertainment 0.55% 2.87x
Auto Enthusiast Information Researchers 0.74% 2.86x
All-Terrain Vehicles 0.74% 2.72x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male