Dstillery Audiences

DILLONS

Audience Size: 46.4 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 46.4 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 42.76% 15.94x
Kansas City Trip Planners 42.76% 15.90x
Adoption Researchers 14.71% 9.16x
Big 12 Fans 16.55% 8.33x
Kansas City Royals Fans 16.78% 7.34x
Speedway Event Enthusiasts 13.56% 6.04x
Mowing Equipment Shoppers 10.11% 5.62x
Kansas City Chiefs Fans 9.89% 5.52x
Farm Finance Researchers 5.75% 4.24x
Oklahoma State Cowboys Fans 7.13% 3.29x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Maurices.

Location Composition Index
Maurices 18.23% 7.29x
Buckle 12.00% 6.82x
Talbots 4.10% 4.87x
Coach 3.30% 4.77x
Eddie Bauer 2.80% 4.33x
Express Outlets 0.95% 4.08x
Carhartt 43.91% 3.91x
Dressbarn 4.32% 3.74x
American Eagle Outfitters 4.73% 3.38x
Victoria's Secret 8.19% 3.16x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 37.70% 21.63x
Missouri Travel & Outdoors Cluster 3.68% 5.76x
Garden Power Equipment 0.46% 3.91x
Conscious Living 0.46% 3.79x
Online Quiz & List Readers 1.38% 3.58x
Decoration & Fabric 0.09% 3.52x
Low Carb Diets 0.43% 3.46x
Routers, Switches & Networking 0.46% 3.40x
Quebec Vacation Research Cluster 0.09% 3.38x
Children's Learning Tools 0.53% 3.34x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male