Explore the Dillons Audience
Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 thousand unique devices whose actions qualify for the Dillons audience.
INTERESTS
The Dillons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dillons audience is Big 12 Fans.
| Interest | Composition | Index |
| Big 12 Fans | 19.68% | 9.35x |
| Adoption Researchers | 12.05% | 7.09x |
| Kansas City Chiefs Fans | 12.05% | 6.51x |
| Engagement Ring Shoppers | 11.65% | 5.80x |
| Speedway Event Enthusiasts | 14.06% | 5.44x |
| Mowing Equipment Shoppers | 11.24% | 4.96x |
| New York Knicks Fans | 8.43% | 4.48x |
| COVID Vaccine Researchers | 4.42% | 3.56x |
| Cattle Industry News Readers | 6.43% | 3.25x |
| Eyeglasses Shoppers | 5.22% | 3.13x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
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APPAREL RETAILERS
The Dillons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dillons audience is Maurices.
| Location | Composition | Index |
| Maurices | 15.15% | 14.31x |
| Old Navy | 7.58% | 7.74x |
| Journeys | 7.58% | 7.65x |
| Carhartt | 46.97% | 6.28x |
| Mens Wearhouse | 5.26% | 5.02x |
| American Eagle Outfitters | 4.01% | 4.94x |
| Lululemon | 1.35% | 4.80x |
| The Childrens Place | 5.26% | 4.16x |
| Free People | 0.48% | 3.50x |
| Express Outlets | 0.43% | 3.22x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dillons audience is Sports News & Apparel.
| Content Affinity | Composition | Index |
| Sports News & Apparel | 2.01% | 5.19x |
| South Dakota Cluster | 1.61% | 4.48x |
| Nebraska Cluster | 3.21% | 4.09x |
| Video Content Sites | 0.58% | 3.95x |
| Woodwork | 0.80% | 3.86x |
| Travel Adventure | 0.84% | 3.82x |
| Coupons & Family | 1.39% | 3.72x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.61% | 3.52x |
| Decoration & Fabric | 0.09% | 3.52x |
| Colorado Cluster | 2.01% | 3.49x |
Composition Percentage:
The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
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DEMOGRAPHICS
The Dillons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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