Dstillery Audiences

DILLONS

Audience Size: 72 Thousand Devices

Explore the Dillons Audience

Below you'll find more information about the Dillons audience, broken down in different categories based on their digital and physical behaviors. These are 72 thousand unique devices whose actions qualify for the Dillons audience.

Dstillery Crafted Audiences

INTERESTS

The Dillons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dillons audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 8.92% 8.02x
Big 12 Fans 7.91% 6.79x
Kansas City Chiefs Fans 5.66% 5.64x
Mowing Equipment Shoppers 3.87% 4.46x
Speedway Event Enthusiasts 4.66% 3.76x
Oklahoma State Cowboys Fans 3.37% 3.26x
Milk and Dairy Shoppers 3.37% 2.85x
Oklahoma Sooners Fans 3.08% 2.71x
Farmers 2.41% 2.27x
Engagement Ring Shoppers 2.86% 2.24x
Composition Percentage: The overlap percentage between the Dillons audience and the Interest attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dillons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dillons audience is Carhartt.

Location Composition Index
Carhartt 15.07% 5.72x
Aeropostale 2.35% 5.44x
Eddie Bauer 0.82% 4.60x
Chicos 2.45% 4.37x
Talbots 2.29% 3.70x
Mens Wearhouse 2.95% 3.37x
American Eagle Outfitters 2.00% 2.71x
J. Crew 1.25% 2.57x
Dressbarn 1.41% 2.54x
Urban Outfitters 1.55% 2.45x
Composition Percentage: The overlap percentage between the Dillons audience and the Location attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dillons audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 24.85% 30.06x
Farming & Agriculture 0.79% 9.20x
Missouri Travel & Outdoors Cluster 1.35% 4.15x
Grilling 0.45% 2.86x
Assorted Topics (Car News, Animals, Viral Media) 0.50% 2.61x
Painting & Renovation 0.45% 2.55x
Muscle Cars 0.73% 2.45x
Online Games for Kids 0.79% 2.37x
Australia & New Zealand Media 0.45% 2.33x
Construction Apparel 0.22% 2.25x
Composition Percentage: The overlap percentage between the Dillons audience and the Content Affinity attribute.
Index: A comparison of the Dillons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dillons audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female