Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1.4 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 4.91% 1.95x
Texas Energy Providers 4.82% 1.92x
Countdown to the Beach Travelers 0.02% 1.90x
Texas Trip Planners 5.04% 1.87x
Texas State Fairs 4.66% 1.84x
Houston Trip Planners 5.17% 1.82x
Dallas Cowboys Fans 4.11% 1.77x
Arizona Wildcats Fans 3.09% 1.61x
Arizona Trip Planners 3.79% 1.57x
Getting Off the Grid Travelers 0.03% 1.54x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.

Location Composition Index
Buckle 6.16% 6.26x
Express Outlets 1.08% 5.78x
Eddie Bauer 2.42% 5.69x
Lane Bryant 4.74% 5.25x
Columbia 1.24% 4.75x
Zumiez 5.82% 4.74x
Mens Wearhouse 7.81% 4.74x
Topshop 0.33% 4.60x
Charlotte Russe 3.41% 4.60x
Aeropostale 3.95% 4.43x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 7.02x
Handyman Tools 0.01% 6.29x
Quinceanera Planning 0.02% 4.95x
Texas Sporting & Outdoors Cluster 0.08% 3.86x
Texas News Cluster 2.04% 2.94x
Survey Websites 0.02% 2.89x
Toronto Tourism 0.02% 2.82x
Phoenix News 3.61% 2.67x
Northern Texas Cluster 1.79% 2.58x
Texas News 2.21% 2.53x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female