Dstillery Audiences

DISCOUNT TIRE

Audience Size: 476.8 Thousand Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 476.8 thousand unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 2.17% 2.21x
Houston Trip Planners 2.64% 2.09x
Texas Trip Planners 2.49% 1.87x
Billiards Enthusiasts 1.98% 1.74x
Dallas Cowboys Fans 2.02% 1.73x
Houston Astros Fans 1.77% 1.69x
Denver Broncos Fans 1.43% 1.69x
Arizona Wildcats Fans 1.59% 1.65x
Phoenix Trip Planners 1.75% 1.64x
Texas AM Aggies Fans 1.60% 1.59x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.32% 10.00x
Hollister 1.06% 8.45x
Express Outlets 0.22% 7.89x
Aeropostale 2.00% 7.18x
Lane Bryant 2.33% 7.09x
Zumiez 1.59% 6.73x
Dressbarn 1.91% 6.39x
Eddie Bauer 0.60% 6.36x
Columbia 0.47% 6.19x
Abercrombie & Fitch 0.82% 6.09x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.30% 2.82x
Texas Media 2.19% 2.81x
Phoenix News 2.34% 2.63x
New Mexico News 0.81% 2.50x
Texas News 1.20% 2.34x
Pre-Built Home Researchers 0.41% 2.17x
Northern Texas Cluster 0.78% 2.03x
Texas University Athletics 0.70% 1.97x
Minnesota Community Business Cluster 0.52% 1.94x
Colorado News 2.21% 1.92x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male