Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 6.30% 2.62x
Houston Trip Planners 6.23% 2.59x
Texas Energy Providers 5.45% 2.43x
Texas State Fairs 5.48% 2.18x
Texas Trip Planners 5.27% 2.13x
Texas Longhorn Fans 4.51% 1.97x
Houston Astros Fans 4.19% 1.94x
Phoenix Trip Planners 3.54% 1.89x
Arizona Trip Planners 4.12% 1.84x
Billiards Enthusiasts 4.37% 1.81x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 5.98x
Buckle 6.42% 5.87x
Lane Bryant 4.73% 5.48x
Maurices 0.16% 5.45x
Eddie Bauer 2.39% 5.20x
Abercrombie & Fitch 0.47% 5.05x
REI 1.21% 4.74x
Express Outlets 0.86% 4.66x
Lorna Jane 0.32% 4.61x
Carhartt 23.76% 4.57x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.14% 6.31x
Human Resources & Employee Management 0.12% 4.37x
Gadgets 0.05% 3.80x
Chat Rooms 0.05% 3.40x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 3.35x
Illinois Education 0.09% 3.31x
Texas News Cluster 2.30% 3.24x
Vietnam Cluster 0.07% 3.05x
Professional Audio Visual 0.05% 2.97x
Texas Media 6.07% 2.92x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male