Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 4.96% | 2.54x |
| Texas County and Local Fair Visitors | 5.36% | 2.52x |
| Houston Trip Planners | 5.39% | 2.38x |
| Texas State Fairs | 5.13% | 2.35x |
| Texas Trip Planners | 4.86% | 2.13x |
| Dallas Cowboys Fans | 4.59% | 2.09x |
| Billiards Enthusiasts | 4.53% | 2.05x |
| Houston Astros Fans | 4.06% | 2.04x |
| Texas Longhorn Fans | 3.35% | 1.93x |
| Dallas Mavericks Fans | 3.90% | 1.87x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.
| Location | Composition | Index |
| Buckle | 6.54% | 5.45x |
| Lane Bryant | 4.72% | 4.89x |
| Eddie Bauer | 2.51% | 4.73x |
| Express Outlets | 0.94% | 4.44x |
| REI | 1.29% | 4.37x |
| Carhartt | 19.04% | 4.27x |
| Mens Wearhouse | 6.91% | 4.24x |
| Lorna Jane | 0.38% | 4.18x |
| Zumiez | 6.42% | 4.18x |
| Charlotte Russe | 2.21% | 4.17x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 1.96% | 3.38x |
| Home Office Products | 0.03% | 3.29x |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.27x |
| Romanian News | 0.03% | 3.22x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 3.20x |
| Chat Rooms | 0.04% | 3.20x |
| Survey Websites | 0.02% | 2.89x |
| Human Resources & Employee Management | 0.09% | 2.89x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 2.86x |
| Apartment & Community Real Estate Researchers | 0.03% | 2.82x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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