Dstillery Audiences

DISCOUNT TIRE

Audience Size: 366.3 Thousand Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 366.3 thousand unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 5.51% 2.13x
Houston Trip Planners 5.55% 2.13x
Texas Longhorn Fans 4.93% 1.99x
Houston Activity Researchers 3.42% 1.98x
Texas Energy Providers 4.62% 1.87x
Dallas Mavericks Fans 3.94% 1.79x
Houston Astros Fans 3.90% 1.79x
Texas State Fairs 4.96% 1.78x
Texas Trip Planners 5.10% 1.77x
Arizona Trip Planners 4.21% 1.77x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 8.20x
Lorna Jane 0.15% 6.23x
REI 0.88% 4.94x
Eddie Bauer 1.58% 4.80x
Lane Bryant 3.57% 4.78x
Mens Wearhouse 5.05% 4.58x
Buckle 3.47% 4.46x
Express Outlets 0.56% 4.26x
Aeropostale 2.96% 4.16x
Zumiez 2.56% 4.13x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 0.17% 7.62x
Aid Groups 0.10% 4.66x
Mysticism 0.06% 3.97x
Retail Industry News 0.06% 3.80x
Addiction & Recovery Reference 0.07% 3.72x
Spanish Lifestyle & Health 0.17% 3.45x
Discount Shopping 0.06% 3.32x
Bowling 0.10% 3.22x
Vitamin Shoppers 0.09% 3.14x
Tahoe & Reno Tourism 0.48% 3.07x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male