Dstillery Audiences

DISCOUNT TIRE

Audience Size: 599.1 Thousand Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 599.1 thousand unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 2.90% 2.63x
Texas Activity Researchers 1.33% 2.36x
Texas County and Local Fair Visitors 5.91% 2.32x
Austin Trip Planners 3.36% 2.11x
Texas Longhorn Fans 4.20% 2.06x
Houston Astros Fans 3.95% 2.02x
Wireless Headphone Researchers 0.17% 2.01x
Texas Energy Providers 4.62% 1.91x
Houston Trip Planners 4.93% 1.86x
Texas AM Aggies Fans 3.43% 1.85x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 4.42x
Lane Bryant 5.70% 4.29x
REI 1.19% 4.24x
Buckle 6.90% 4.22x
Lorna Jane 0.32% 4.18x
Mens Wearhouse 8.26% 4.11x
Eddie Bauer 2.51% 4.10x
Dressbarn 4.32% 4.02x
Jos A. Bank Clothiers 4.08% 3.79x
Columbia 0.52% 3.79x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.10% 4.96x
Public Policy Media 0.17% 4.56x
Pakistan Cluster 0.14% 4.47x
Mortgages & Insurance 0.07% 4.38x
Spanish Health & Wellness 0.17% 3.92x
Vietnam Cluster 0.05% 3.64x
Australia & New Zealand Media 0.17% 3.39x
Serbia & Albania Cluster 0.07% 3.21x
Cakes & Sweets 0.07% 3.01x
Pac 12 Sports 0.17% 2.75x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male