Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 151.9 thousand unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Keto Recipe Researchers.
| Interest | Composition | Index |
| Keto Recipe Researchers | 6.10% | 5.22x |
| Denver Trip Planners | 6.10% | 5.05x |
| Satellite TV Buyers | 9.76% | 4.68x |
| Telluride Trip Planners | 4.88% | 4.32x |
| Colorado Skiers and Snowboarders | 6.10% | 4.32x |
| Denver Broncos Fans | 4.88% | 4.30x |
| Cowboy Boots Shoppers | 9.76% | 4.15x |
| Project Managers | 7.32% | 4.14x |
| Denver Nuggets Fans | 3.66% | 4.04x |
| Burger Enthusiast | 4.88% | 4.02x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.88% | 7.53x |
| Lane Bryant | 3.83% | 7.24x |
| American Apparel | 0.75% | 7.09x |
| Jos A. Bank Clothiers | 2.80% | 6.83x |
| Coach | 2.36% | 6.66x |
| Michael Kors | 2.51% | 6.66x |
| Johnston and Murphy | 0.02% | 6.65x |
| Mens Wearhouse | 5.01% | 6.27x |
| H&M | 2.21% | 6.12x |
| Ann Taylor | 0.59% | 5.86x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 3.66% | 5.67x |
| Chain Restaurants | 3.66% | 5.06x |
| Mortgages & Insurance | 0.22% | 4.61x |
| Motorcycle Racing Researchers | 0.22% | 4.17x |
| Tahoe & Reno Tourism | 0.57% | 4.03x |
| Mysticism | 0.06% | 3.97x |
| Kansas City News | 3.66% | 3.87x |
| Arthritis & Bones | 0.09% | 3.76x |
| Stay at Home Mom | 2.44% | 3.46x |
| African-American Hair | 0.14% | 3.44x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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