Dstillery Audiences

DISCOUNT TIRE

Audience Size: 151.9 Thousand Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 151.9 thousand unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Keto Recipe Researchers.

Interest Composition Index
Keto Recipe Researchers 6.10% 5.22x
Denver Trip Planners 6.10% 5.05x
Satellite TV Buyers 9.76% 4.68x
Telluride Trip Planners 4.88% 4.32x
Colorado Skiers and Snowboarders 6.10% 4.32x
Denver Broncos Fans 4.88% 4.30x
Cowboy Boots Shoppers 9.76% 4.15x
Project Managers 7.32% 4.14x
Denver Nuggets Fans 3.66% 4.04x
Burger Enthusiast 4.88% 4.02x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.88% 7.53x
Lane Bryant 3.83% 7.24x
American Apparel 0.75% 7.09x
Jos A. Bank Clothiers 2.80% 6.83x
Coach 2.36% 6.66x
Michael Kors 2.51% 6.66x
Johnston and Murphy 0.02% 6.65x
Mens Wearhouse 5.01% 6.27x
H&M 2.21% 6.12x
Ann Taylor 0.59% 5.86x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Texas News.

Content Affinity Composition Index
Texas News 3.66% 5.67x
Chain Restaurants 3.66% 5.06x
Mortgages & Insurance 0.22% 4.61x
Motorcycle Racing Researchers 0.22% 4.17x
Tahoe & Reno Tourism 0.57% 4.03x
Mysticism 0.06% 3.97x
Kansas City News 3.66% 3.87x
Arthritis & Bones 0.09% 3.76x
Stay at Home Mom 2.44% 3.46x
African-American Hair 0.14% 3.44x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female