Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 4.64% | 2.23x |
| Texas Energy Providers | 4.42% | 2.20x |
| Houston Trip Planners | 5.06% | 2.15x |
| Texas State Fairs | 4.69% | 2.12x |
| Texas Trip Planners | 4.69% | 2.04x |
| Countdown to the Beach Travelers | 0.02% | 1.90x |
| Dallas Cowboys Fans | 3.77% | 1.89x |
| Houston Astros Fans | 3.47% | 1.88x |
| Texas AM Aggies Fans | 3.55% | 1.88x |
| Dallas Mavericks Fans | 3.39% | 1.81x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.
| Location | Composition | Index |
| Buckle | 5.88% | 5.19x |
| Eddie Bauer | 2.29% | 4.54x |
| Express Outlets | 0.93% | 4.47x |
| Lane Bryant | 4.22% | 4.43x |
| REI | 1.23% | 3.96x |
| Zumiez | 5.52% | 3.95x |
| Charlotte Russe | 3.63% | 3.95x |
| Mens Wearhouse | 6.72% | 3.94x |
| Columbia | 1.10% | 3.91x |
| Aeropostale | 4.48% | 3.87x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Canada Job Seekers Cluster.
| Content Affinity | Composition | Index |
| Canada Job Seekers Cluster | 0.02% | 4.15x |
| Texas News Cluster | 2.01% | 3.37x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.97x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.97x |
| Scotland Travel | 0.03% | 2.91x |
| Survey Websites | 0.02% | 2.89x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.81x |
| Texas Media | 4.10% | 2.70x |
| New Mexico News | 1.43% | 2.67x |
| Texas News | 2.26% | 2.66x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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