Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 2.37% | 1.97x |
| Houston Trip Planners | 5.04% | 1.90x |
| Texas County and Local Fair Visitors | 5.00% | 1.89x |
| Phoenix Trip Planners | 2.22% | 1.86x |
| Arizona Wildcats Fans | 2.35% | 1.80x |
| Texas Energy Providers | 3.99% | 1.78x |
| Arizona Trip Planners | 3.71% | 1.70x |
| Billiards Enthusiasts | 3.33% | 1.64x |
| Food Bank Researchers | 0.90% | 1.62x |
| Denver Trip Planners | 2.46% | 1.59x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is REI.
| Location | Composition | Index |
| REI | 1.55% | 2.73x |
| Lane Bryant | 7.64% | 2.62x |
| Eddie Bauer | 3.38% | 2.61x |
| Buckle | 8.94% | 2.60x |
| Lorna Jane | 0.46% | 2.54x |
| Mens Wearhouse | 10.30% | 2.45x |
| Levi Strauss | 0.03% | 2.44x |
| Dressbarn | 5.76% | 2.42x |
| Zumiez | 6.23% | 2.37x |
| Madewell | 1.82% | 2.34x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.06% | 5.23x |
| Malaya | 0.04% | 4.18x |
| Winter Sports & Gear | 0.03% | 3.79x |
| Custom Printing | 0.04% | 3.57x |
| Discount Shopping | 0.03% | 3.54x |
| Fire Fighting | 0.03% | 2.95x |
| Phoenix News | 2.82% | 2.94x |
| Auto Body Upkeep & Repair Researchers | 0.03% | 2.58x |
| Online Mini Game Players | 0.15% | 2.49x |
| Mortgages & Insurance | 0.04% | 2.42x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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