Dstillery Audiences

DISCOUNT TIRE

Audience Size: 793.7 Thousand Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 793.7 thousand unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 3.12% 2.10x
Texas County and Local Fair Visitors 5.50% 2.09x
Houston Trip Planners 5.50% 2.06x
Texas Energy Providers 4.43% 1.93x
Food Bank Researchers 1.14% 1.83x
Telluride Trip Planners 2.83% 1.82x
Houston Astros Fans 3.15% 1.80x
Texas Longhorn Fans 3.63% 1.77x
Denver Trip Planners 3.00% 1.77x
Phoenix Trip Planners 2.48% 1.73x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.27% 2.69x
REI 0.79% 2.59x
Eddie Bauer 1.70% 2.46x
Buckle 4.22% 2.43x
Lane Bryant 3.51% 2.40x
Mens Wearhouse 4.88% 2.25x
Columbia 0.43% 2.24x
Express Outlets 0.64% 2.20x
Dressbarn 2.74% 2.19x
Zumiez 2.98% 2.18x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 0.05% 6.66x
Home Furnishings 0.11% 4.16x
Auto Body Upkeep & Repair Researchers 0.04% 4.09x
Mysticism 0.06% 3.97x
Fire Fighting 0.05% 3.71x
Homemade Jewelry & Crafts 0.03% 3.62x
Malaya 0.05% 3.56x
Discount Shopping 0.03% 3.54x
Vietnam Cluster 0.07% 3.53x
Moving & Storage 0.05% 3.52x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male