Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 5.13% | 2.20x |
| Texas Energy Providers | 5.03% | 2.19x |
| Houston Trip Planners | 5.64% | 2.14x |
| Texas County and Local Fair Visitors | 4.92% | 2.09x |
| Texas Trip Planners | 5.26% | 2.04x |
| Dallas Cowboys Fans | 4.05% | 1.85x |
| Burger Enthusiast | 0.05% | 1.82x |
| Billiards Enthusiasts | 3.93% | 1.75x |
| Houston Activity Researchers | 3.51% | 1.71x |
| Denver Trip Planners | 3.93% | 1.65x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.
| Location | Composition | Index |
| Buckle | 6.85% | 5.51x |
| Lane Bryant | 4.96% | 4.88x |
| Eddie Bauer | 2.71% | 4.78x |
| REI | 1.39% | 4.49x |
| Express Outlets | 1.03% | 4.44x |
| Charlotte Russe | 2.99% | 4.31x |
| Mens Wearhouse | 7.40% | 4.30x |
| Carhartt | 15.64% | 4.28x |
| Lorna Jane | 0.45% | 4.24x |
| Zumiez | 6.76% | 4.15x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.08% | 6.01x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.42x |
| Drawing & Animation | 0.02% | 3.38x |
| Texas Sporting & Outdoors Cluster | 0.04% | 3.25x |
| Texas News Cluster | 1.82% | 3.22x |
| East Texas Cluster | 0.63% | 3.02x |
| Gadgets | 0.05% | 2.92x |
| Survey Websites | 0.02% | 2.89x |
| Texas News | 2.27% | 2.81x |
| Texas Media | 3.82% | 2.74x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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