Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 599.1 thousand unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 2.90% | 2.63x |
| Texas Activity Researchers | 1.33% | 2.36x |
| Texas County and Local Fair Visitors | 5.91% | 2.32x |
| Austin Trip Planners | 3.36% | 2.11x |
| Texas Longhorn Fans | 4.20% | 2.06x |
| Houston Astros Fans | 3.95% | 2.02x |
| Wireless Headphone Researchers | 0.17% | 2.01x |
| Texas Energy Providers | 4.62% | 1.91x |
| Houston Trip Planners | 4.93% | 1.86x |
| Texas AM Aggies Fans | 3.43% | 1.85x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.42x |
| Lane Bryant | 5.70% | 4.29x |
| REI | 1.19% | 4.24x |
| Buckle | 6.90% | 4.22x |
| Lorna Jane | 0.32% | 4.18x |
| Mens Wearhouse | 8.26% | 4.11x |
| Eddie Bauer | 2.51% | 4.10x |
| Dressbarn | 4.32% | 4.02x |
| Jos A. Bank Clothiers | 4.08% | 3.79x |
| Columbia | 0.52% | 3.79x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.10% | 4.96x |
| Public Policy Media | 0.17% | 4.56x |
| Pakistan Cluster | 0.14% | 4.47x |
| Mortgages & Insurance | 0.07% | 4.38x |
| Spanish Health & Wellness | 0.17% | 3.92x |
| Vietnam Cluster | 0.05% | 3.64x |
| Australia & New Zealand Media | 0.17% | 3.39x |
| Serbia & Albania Cluster | 0.07% | 3.21x |
| Cakes & Sweets | 0.07% | 3.01x |
| Pac 12 Sports | 0.17% | 2.75x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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