Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1.1 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.55% 2.41x
Texas Energy Providers 2.73% 2.15x
Texas Trip Planners 3.12% 2.01x
Countdown to the Beach Travelers 0.02% 1.90x
Phoenix Trip Planners 2.08% 1.75x
Arizona Wildcats Fans 1.62% 1.72x
Arizona Trip Planners 2.16% 1.70x
Dallas Cowboys Fans 2.07% 1.69x
Billiards Enthusiasts 2.23% 1.64x
Houston Activity Researchers 1.73% 1.63x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.69% 8.46x
Express Outlets 0.42% 7.70x
Hollister 1.85% 7.24x
Aeropostale 2.91% 6.69x
Eddie Bauer 1.16% 6.65x
Lane Bryant 4.06% 6.56x
Abercrombie & Fitch 2.67% 6.40x
Columbia 0.83% 6.38x
Zumiez 2.71% 6.37x
Gymboree 2.60% 6.35x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Texas Media.

Content Affinity Composition Index
Texas Media 2.79% 3.11x
Texas News Cluster 1.38% 2.96x
Texas Sporting & Outdoors Cluster 0.06% 2.93x
Phoenix News 2.72% 2.91x
New Mexico News 0.83% 2.46x
Texas News 1.26% 2.46x
East Texas Cluster 0.32% 2.35x
Texas University Athletics 0.88% 2.32x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.13x
Northern Texas Cluster 0.83% 2.07x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female