Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1.5 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 4.64% 2.23x
Texas Energy Providers 4.42% 2.20x
Houston Trip Planners 5.06% 2.15x
Texas State Fairs 4.69% 2.12x
Texas Trip Planners 4.69% 2.04x
Countdown to the Beach Travelers 0.02% 1.90x
Dallas Cowboys Fans 3.77% 1.89x
Houston Astros Fans 3.47% 1.88x
Texas AM Aggies Fans 3.55% 1.88x
Dallas Mavericks Fans 3.39% 1.81x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.

Location Composition Index
Buckle 5.88% 5.19x
Eddie Bauer 2.29% 4.54x
Express Outlets 0.93% 4.47x
Lane Bryant 4.22% 4.43x
REI 1.23% 3.96x
Zumiez 5.52% 3.95x
Charlotte Russe 3.63% 3.95x
Mens Wearhouse 6.72% 3.94x
Columbia 1.10% 3.91x
Aeropostale 4.48% 3.87x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Canada Job Seekers Cluster.

Content Affinity Composition Index
Canada Job Seekers Cluster 0.02% 4.15x
Texas News Cluster 2.01% 3.37x
Texas Sporting & Outdoors Cluster 0.03% 2.97x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.97x
Scotland Travel 0.03% 2.91x
Survey Websites 0.02% 2.89x
Sports - Golf, Hunting, Fishing 0.05% 2.81x
Texas Media 4.10% 2.70x
New Mexico News 1.43% 2.67x
Texas News 2.26% 2.66x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female