Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1.4 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.52% 2.31x
Texas Energy Providers 2.97% 2.24x
Texas Trip Planners 3.35% 2.14x
Denver Trip Planners 2.95% 1.99x
Texas AM Aggies Fans 2.08% 1.91x
Arizona Wildcats Fans 1.81% 1.88x
Billiards Enthusiasts 2.30% 1.75x
Denver Broncos Fans 1.62% 1.74x
Dallas Cowboys Fans 2.13% 1.74x
Houston Activity Researchers 1.80% 1.73x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.65% 7.82x
Express Outlets 0.69% 7.37x
Eddie Bauer 1.59% 7.02x
Aeropostale 2.84% 6.48x
Buckle 1.78% 6.43x
Lane Bryant 4.91% 6.37x
Gymboree 2.61% 6.28x
Columbia 1.07% 6.14x
Hollister 2.38% 6.01x
Abercrombie & Fitch 2.77% 6.01x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Texas Media.

Content Affinity Composition Index
Texas Media 3.15% 2.80x
Phoenix News 2.89% 2.80x
Colorado News 3.56% 2.24x
Michigan Cluster 1.57% 1.28x
Car Forums 1.94% 1.25x
Chain Restaurants 2.09% 1.24x
Christianity - Evangelism & Creationism 1.50% 1.17x
Car Information 2.61% 1.09x
Plants & Gardening 1.73% 1.08x
Smartphones 2.24% 1.06x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female