Dstillery Audiences

DISCOUNT TIRE

Audience Size: 584.9 Thousand Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 584.9 thousand unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.89% 2.37x
Houston Astros Fans 4.81% 2.37x
Texas County and Local Fair Visitors 6.07% 2.32x
Texas Longhorn Fans 5.43% 2.30x
Texas Energy Providers 5.40% 2.25x
Texas State Fairs 5.86% 2.13x
Austin Trip Planners 4.84% 2.10x
Burger Enthusiast 0.82% 2.06x
Houston Activity Researchers 4.08% 2.05x
Dallas Cowboys Fans 5.16% 2.02x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 6.81x
Maurices 1.73% 6.34x
Lane Bryant 3.66% 5.95x
Buckle 4.22% 5.77x
REI 0.98% 5.54x
Eddie Bauer 1.53% 5.23x
Carhartt 30.20% 5.02x
Dressbarn 2.54% 4.96x
Abercrombie & Fitch 0.29% 4.90x
Lorna Jane 0.19% 4.83x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Internet Slang, Hoaxes, Photography).

Content Affinity Composition Index
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.12% 5.76x
Meeting Planning & Hotels 0.09% 4.79x
Human Resources & Employee Management 0.09% 4.65x
Job Interview Process 0.09% 4.48x
Cuba & Mexico Media 0.12% 4.00x
Mysticism 0.06% 3.97x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.12% 3.75x
Texas News Cluster 2.71% 3.74x
Holiday Gifts 0.06% 3.53x
Right Wing Blogs - Political Activism 0.06% 3.50x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male