Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1.4 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 5.13% 2.20x
Texas Energy Providers 5.03% 2.19x
Houston Trip Planners 5.64% 2.14x
Texas County and Local Fair Visitors 4.92% 2.09x
Texas Trip Planners 5.26% 2.04x
Dallas Cowboys Fans 4.05% 1.85x
Burger Enthusiast 0.05% 1.82x
Billiards Enthusiasts 3.93% 1.75x
Houston Activity Researchers 3.51% 1.71x
Denver Trip Planners 3.93% 1.65x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.

Location Composition Index
Buckle 6.85% 5.51x
Lane Bryant 4.96% 4.88x
Eddie Bauer 2.71% 4.78x
REI 1.39% 4.49x
Express Outlets 1.03% 4.44x
Charlotte Russe 2.99% 4.31x
Mens Wearhouse 7.40% 4.30x
Carhartt 15.64% 4.28x
Lorna Jane 0.45% 4.24x
Zumiez 6.76% 4.15x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.08% 6.01x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.42x
Drawing & Animation 0.02% 3.38x
Texas Sporting & Outdoors Cluster 0.04% 3.25x
Texas News Cluster 1.82% 3.22x
East Texas Cluster 0.63% 3.02x
Gadgets 0.05% 2.92x
Survey Websites 0.02% 2.89x
Texas News 2.27% 2.81x
Texas Media 3.82% 2.74x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male