Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 584.9 thousand unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.89% | 2.37x |
| Houston Astros Fans | 4.81% | 2.37x |
| Texas County and Local Fair Visitors | 6.07% | 2.32x |
| Texas Longhorn Fans | 5.43% | 2.30x |
| Texas Energy Providers | 5.40% | 2.25x |
| Texas State Fairs | 5.86% | 2.13x |
| Austin Trip Planners | 4.84% | 2.10x |
| Burger Enthusiast | 0.82% | 2.06x |
| Houston Activity Researchers | 4.08% | 2.05x |
| Dallas Cowboys Fans | 5.16% | 2.02x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 6.81x |
| Maurices | 1.73% | 6.34x |
| Lane Bryant | 3.66% | 5.95x |
| Buckle | 4.22% | 5.77x |
| REI | 0.98% | 5.54x |
| Eddie Bauer | 1.53% | 5.23x |
| Carhartt | 30.20% | 5.02x |
| Dressbarn | 2.54% | 4.96x |
| Abercrombie & Fitch | 0.29% | 4.90x |
| Lorna Jane | 0.19% | 4.83x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Internet Slang, Hoaxes, Photography).
| Content Affinity | Composition | Index |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.12% | 5.76x |
| Meeting Planning & Hotels | 0.09% | 4.79x |
| Human Resources & Employee Management | 0.09% | 4.65x |
| Job Interview Process | 0.09% | 4.48x |
| Cuba & Mexico Media | 0.12% | 4.00x |
| Mysticism | 0.06% | 3.97x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.12% | 3.75x |
| Texas News Cluster | 2.71% | 3.74x |
| Holiday Gifts | 0.06% | 3.53x |
| Right Wing Blogs - Political Activism | 0.06% | 3.50x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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