Dstillery Audiences

DISCOUNT TIRE

Audience Size: 406.7 Thousand Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 406.7 thousand unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 5.86% 2.47x
Texas Longhorn Fans 5.59% 2.37x
Houston Trip Planners 6.12% 2.35x
Houston Astros Fans 4.98% 2.34x
Texas County and Local Fair Visitors 6.12% 2.29x
Houston Activity Researchers 4.37% 2.21x
Texas State Fairs 5.78% 2.07x
Dallas Cowboys Fans 4.94% 2.01x
Texas Trip Planners 5.25% 1.95x
Telluride Trip Planners 3.84% 1.88x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.13% 4.57x
Eddie Bauer 1.20% 4.51x
Lane Bryant 3.15% 4.50x
REI 0.86% 4.45x
Buckle 2.58% 4.19x
Mens Wearhouse 4.52% 4.09x
Coach 1.14% 4.02x
Madewell 0.49% 4.00x
Dressbarn 2.45% 3.95x
Zumiez 1.99% 3.94x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 0.09% 4.55x
Grocery & Food Service 0.15% 4.54x
Cuba & Mexico Media 0.13% 4.32x
Mysticism 0.06% 3.97x
Auctions & Repossessions 0.08% 3.51x
Art News & Products 0.09% 3.38x
Texas News Cluster 2.13% 3.37x
Discount Shopping 0.06% 3.32x
Home Remodeling 0.11% 3.17x
Job Interview Process 0.06% 3.06x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male