Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1.3 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 3.52% 2.14x
Houston Trip Planners 3.60% 2.10x
Texas Energy Providers 3.03% 2.08x
Countdown to the Beach Travelers 0.02% 1.90x
Arizona Wildcats Fans 1.87% 1.83x
Dallas Cowboys Fans 2.47% 1.82x
Denver Trip Planners 2.93% 1.71x
Billiards Enthusiasts 2.42% 1.67x
Denver Broncos Fans 1.81% 1.63x
Texas AM Aggies Fans 1.88% 1.60x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.

Location Composition Index
Buckle 4.27% 6.47x
Express Outlets 0.88% 6.36x
Lorna Jane 0.49% 6.17x
Eddie Bauer 1.93% 6.13x
Lane Bryant 4.90% 5.68x
Mens Wearhouse 8.49% 5.24x
Zumiez 4.80% 5.23x
Columbia 1.13% 5.17x
Carhartt 6.79% 5.03x
Dressbarn 3.81% 5.01x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.03% 6.80x
Handyman Tools 0.01% 6.29x
New Mexico News 1.86% 3.87x
Texas Sporting & Outdoors Cluster 0.08% 3.46x
Texas News 2.25% 3.14x
Rural Living 0.02% 3.06x
Toronto Tourism 0.02% 2.82x
Texas Off-Roading 0.03% 2.81x
Texas News Cluster 1.82% 2.80x
Phoenix News 3.12% 2.61x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female