Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 4.91% | 1.95x |
| Texas Energy Providers | 4.82% | 1.92x |
| Countdown to the Beach Travelers | 0.02% | 1.90x |
| Texas Trip Planners | 5.04% | 1.87x |
| Texas State Fairs | 4.66% | 1.84x |
| Houston Trip Planners | 5.17% | 1.82x |
| Dallas Cowboys Fans | 4.11% | 1.77x |
| Arizona Wildcats Fans | 3.09% | 1.61x |
| Arizona Trip Planners | 3.79% | 1.57x |
| Getting Off the Grid Travelers | 0.03% | 1.54x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.
| Location | Composition | Index |
| Buckle | 6.16% | 6.26x |
| Express Outlets | 1.08% | 5.78x |
| Eddie Bauer | 2.42% | 5.69x |
| Lane Bryant | 4.74% | 5.25x |
| Columbia | 1.24% | 4.75x |
| Zumiez | 5.82% | 4.74x |
| Mens Wearhouse | 7.81% | 4.74x |
| Topshop | 0.33% | 4.60x |
| Charlotte Russe | 3.41% | 4.60x |
| Aeropostale | 3.95% | 4.43x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 7.02x |
| Handyman Tools | 0.01% | 6.29x |
| Quinceanera Planning | 0.02% | 4.95x |
| Texas Sporting & Outdoors Cluster | 0.08% | 3.86x |
| Texas News Cluster | 2.04% | 2.94x |
| Survey Websites | 0.02% | 2.89x |
| Toronto Tourism | 0.02% | 2.82x |
| Phoenix News | 3.61% | 2.67x |
| Northern Texas Cluster | 1.79% | 2.58x |
| Texas News | 2.21% | 2.53x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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