Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1.3 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 2.37% 1.97x
Houston Trip Planners 5.04% 1.90x
Texas County and Local Fair Visitors 5.00% 1.89x
Phoenix Trip Planners 2.22% 1.86x
Arizona Wildcats Fans 2.35% 1.80x
Texas Energy Providers 3.99% 1.78x
Arizona Trip Planners 3.71% 1.70x
Billiards Enthusiasts 3.33% 1.64x
Food Bank Researchers 0.90% 1.62x
Denver Trip Planners 2.46% 1.59x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is REI.

Location Composition Index
REI 1.55% 2.73x
Lane Bryant 7.64% 2.62x
Eddie Bauer 3.38% 2.61x
Buckle 8.94% 2.60x
Lorna Jane 0.46% 2.54x
Mens Wearhouse 10.30% 2.45x
Levi Strauss 0.03% 2.44x
Dressbarn 5.76% 2.42x
Zumiez 6.23% 2.37x
Madewell 1.82% 2.34x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.06% 5.23x
Malaya 0.04% 4.18x
Winter Sports & Gear 0.03% 3.79x
Custom Printing 0.04% 3.57x
Discount Shopping 0.03% 3.54x
Fire Fighting 0.03% 2.95x
Phoenix News 2.82% 2.94x
Auto Body Upkeep & Repair Researchers 0.03% 2.58x
Online Mini Game Players 0.15% 2.49x
Mortgages & Insurance 0.04% 2.42x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male