Dstillery Audiences

DISCOUNT TIRE

Audience Size: 1.3 Million Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 4.96% 2.54x
Texas County and Local Fair Visitors 5.36% 2.52x
Houston Trip Planners 5.39% 2.38x
Texas State Fairs 5.13% 2.35x
Texas Trip Planners 4.86% 2.13x
Dallas Cowboys Fans 4.59% 2.09x
Billiards Enthusiasts 4.53% 2.05x
Houston Astros Fans 4.06% 2.04x
Texas Longhorn Fans 3.35% 1.93x
Dallas Mavericks Fans 3.90% 1.87x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Buckle.

Location Composition Index
Buckle 6.54% 5.45x
Lane Bryant 4.72% 4.89x
Eddie Bauer 2.51% 4.73x
Express Outlets 0.94% 4.44x
REI 1.29% 4.37x
Carhartt 19.04% 4.27x
Mens Wearhouse 6.91% 4.24x
Lorna Jane 0.38% 4.18x
Zumiez 6.42% 4.18x
Charlotte Russe 2.21% 4.17x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.96% 3.38x
Home Office Products 0.03% 3.29x
Texas Sporting & Outdoors Cluster 0.03% 3.27x
Romanian News 0.03% 3.22x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.20x
Chat Rooms 0.04% 3.20x
Survey Websites 0.02% 2.89x
Human Resources & Employee Management 0.09% 2.89x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 2.86x
Apartment & Community Real Estate Researchers 0.03% 2.82x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male