Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 6.30% | 2.62x |
| Houston Trip Planners | 6.23% | 2.59x |
| Texas Energy Providers | 5.45% | 2.43x |
| Texas State Fairs | 5.48% | 2.18x |
| Texas Trip Planners | 5.27% | 2.13x |
| Texas Longhorn Fans | 4.51% | 1.97x |
| Houston Astros Fans | 4.19% | 1.94x |
| Phoenix Trip Planners | 3.54% | 1.89x |
| Arizona Trip Planners | 4.12% | 1.84x |
| Billiards Enthusiasts | 4.37% | 1.81x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 5.98x |
| Buckle | 6.42% | 5.87x |
| Lane Bryant | 4.73% | 5.48x |
| Maurices | 0.16% | 5.45x |
| Eddie Bauer | 2.39% | 5.20x |
| Abercrombie & Fitch | 0.47% | 5.05x |
| REI | 1.21% | 4.74x |
| Express Outlets | 0.86% | 4.66x |
| Lorna Jane | 0.32% | 4.61x |
| Carhartt | 23.76% | 4.57x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.14% | 6.31x |
| Human Resources & Employee Management | 0.12% | 4.37x |
| Gadgets | 0.05% | 3.80x |
| Chat Rooms | 0.05% | 3.40x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 3.35x |
| Illinois Education | 0.09% | 3.31x |
| Texas News Cluster | 2.30% | 3.24x |
| Vietnam Cluster | 0.07% | 3.05x |
| Professional Audio Visual | 0.05% | 2.97x |
| Texas Media | 6.07% | 2.92x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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