Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 406.7 thousand unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 5.86% | 2.47x |
| Texas Longhorn Fans | 5.59% | 2.37x |
| Houston Trip Planners | 6.12% | 2.35x |
| Houston Astros Fans | 4.98% | 2.34x |
| Texas County and Local Fair Visitors | 6.12% | 2.29x |
| Houston Activity Researchers | 4.37% | 2.21x |
| Texas State Fairs | 5.78% | 2.07x |
| Dallas Cowboys Fans | 4.94% | 2.01x |
| Texas Trip Planners | 5.25% | 1.95x |
| Telluride Trip Planners | 3.84% | 1.88x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.13% | 4.57x |
| Eddie Bauer | 1.20% | 4.51x |
| Lane Bryant | 3.15% | 4.50x |
| REI | 0.86% | 4.45x |
| Buckle | 2.58% | 4.19x |
| Mens Wearhouse | 4.52% | 4.09x |
| Coach | 1.14% | 4.02x |
| Madewell | 0.49% | 4.00x |
| Dressbarn | 2.45% | 3.95x |
| Zumiez | 1.99% | 3.94x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Human Resources & Employee Management.
| Content Affinity | Composition | Index |
| Human Resources & Employee Management | 0.09% | 4.55x |
| Grocery & Food Service | 0.15% | 4.54x |
| Cuba & Mexico Media | 0.13% | 4.32x |
| Mysticism | 0.06% | 3.97x |
| Auctions & Repossessions | 0.08% | 3.51x |
| Art News & Products | 0.09% | 3.38x |
| Texas News Cluster | 2.13% | 3.37x |
| Discount Shopping | 0.06% | 3.32x |
| Home Remodeling | 0.11% | 3.17x |
| Job Interview Process | 0.06% | 3.06x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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