Dstillery Audiences

DISCOUNT TIRE

Audience Size: 155.6 Thousand Devices

Explore the Discount Tire Audience

Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 155.6 thousand unique devices whose actions qualify for the Discount Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Tire audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 7.42% 2.93x
Texas County and Local Fair Visitors 8.43% 2.90x
Houston Trip Planners 7.62% 2.76x
Houston Activity Researchers 4.11% 2.46x
Texas State Fairs 7.12% 2.40x
Texas Trip Planners 7.22% 2.29x
Texas Longhorn Fans 5.92% 2.23x
Dallas Mavericks Fans 5.02% 2.18x
Burger Enthusiast 4.21% 2.14x
Billiards Enthusiasts 5.42% 2.10x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.17% 9.00x
REI 0.74% 5.75x
Lane Bryant 3.21% 5.60x
Columbia 0.34% 5.16x
Buckle 3.77% 4.85x
Eddie Bauer 1.29% 4.76x
Express Outlets 0.48% 4.71x
Lululemon 1.01% 4.59x
Mens Wearhouse 3.65% 4.49x
Charlotte Russe 0.26% 4.41x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Tire audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.60% 4.43x
Mysticism 0.06% 3.97x
East Texas Cluster 1.10% 3.43x
Discount Shopping 0.06% 3.32x
Women Shoppers 0.20% 3.24x
Mortgages & Insurance 0.18% 3.18x
Career Cluster A 0.40% 3.16x
Florida College Athletics 0.20% 3.14x
Vitamin Shoppers 0.09% 3.14x
RPG Games 0.20% 3.10x
Composition Percentage: The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male