Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 793.7 thousand unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 3.12% | 2.10x |
| Texas County and Local Fair Visitors | 5.50% | 2.09x |
| Houston Trip Planners | 5.50% | 2.06x |
| Texas Energy Providers | 4.43% | 1.93x |
| Food Bank Researchers | 1.14% | 1.83x |
| Telluride Trip Planners | 2.83% | 1.82x |
| Houston Astros Fans | 3.15% | 1.80x |
| Texas Longhorn Fans | 3.63% | 1.77x |
| Denver Trip Planners | 3.00% | 1.77x |
| Phoenix Trip Planners | 2.48% | 1.73x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.27% | 2.69x |
| REI | 0.79% | 2.59x |
| Eddie Bauer | 1.70% | 2.46x |
| Buckle | 4.22% | 2.43x |
| Lane Bryant | 3.51% | 2.40x |
| Mens Wearhouse | 4.88% | 2.25x |
| Columbia | 0.43% | 2.24x |
| Express Outlets | 0.64% | 2.20x |
| Dressbarn | 2.74% | 2.19x |
| Zumiez | 2.98% | 2.18x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 0.05% | 6.66x |
| Home Furnishings | 0.11% | 4.16x |
| Auto Body Upkeep & Repair Researchers | 0.04% | 4.09x |
| Mysticism | 0.06% | 3.97x |
| Fire Fighting | 0.05% | 3.71x |
| Homemade Jewelry & Crafts | 0.03% | 3.62x |
| Malaya | 0.05% | 3.56x |
| Discount Shopping | 0.03% | 3.54x |
| Vietnam Cluster | 0.07% | 3.53x |
| Moving & Storage | 0.05% | 3.52x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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