Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 279.2 thousand unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.18% | 3.30x |
| Houston Trip Planners | 2.11% | 2.11x |
| Houston Activity Researchers | 1.53% | 2.10x |
| Aspen Trip Planners | 1.38% | 2.03x |
| Texas Activity Researchers | 0.52% | 1.95x |
| Texas County and Local Fair Visitors | 3.82% | 1.81x |
| Austin Trip Planners | 1.93% | 1.78x |
| South West State Fair Visitors | 4.42% | 1.76x |
| Denver Trip Planners | 1.82% | 1.71x |
| Spanish Language Learners | 1.09% | 1.70x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 1.68% | 6.32x |
| Buckle | 2.74% | 6.05x |
| Mens Wearhouse | 2.48% | 5.90x |
| Johnston and Murphy | 0.01% | 5.73x |
| Hollister | 1.35% | 5.11x |
| REI | 0.46% | 5.03x |
| Chicos | 1.74% | 4.98x |
| Express Outlets | 0.34% | 4.80x |
| Journeys | 3.31% | 4.76x |
| Dressbarn | 1.26% | 4.74x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Personal Finance Researchers.
| Content Affinity | Composition | Index |
| Personal Finance Researchers | 0.07% | 4.49x |
| Motorsports | 0.05% | 3.98x |
| Tahoe & Reno Tourism | 0.34% | 3.97x |
| Minnesota Community Business Cluster | 0.04% | 3.95x |
| Assorted Topics (Television, Origami, Men's Health) | 0.05% | 3.92x |
| Personal Investment & Advisor Researchers | 0.08% | 3.71x |
| East Texas Cluster | 0.31% | 3.18x |
| Poland Cluster | 0.08% | 2.97x |
| Video Content Sites | 0.05% | 2.92x |
| Backpacking | 0.13% | 2.81x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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