Explore the Discount Tire Audience
Below you'll find more information about the Discount Tire audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Discount Tire audience.
INTERESTS
The Discount Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Tire audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 3.52% | 2.31x |
| Texas Energy Providers | 2.97% | 2.24x |
| Texas Trip Planners | 3.35% | 2.14x |
| Denver Trip Planners | 2.95% | 1.99x |
| Texas AM Aggies Fans | 2.08% | 1.91x |
| Arizona Wildcats Fans | 1.81% | 1.88x |
| Billiards Enthusiasts | 2.30% | 1.75x |
| Denver Broncos Fans | 1.62% | 1.74x |
| Dallas Cowboys Fans | 2.13% | 1.74x |
| Houston Activity Researchers | 1.80% | 1.73x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Interest attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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APPAREL RETAILERS
The Discount Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Tire audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.65% | 7.82x |
| Express Outlets | 0.69% | 7.37x |
| Eddie Bauer | 1.59% | 7.02x |
| Aeropostale | 2.84% | 6.48x |
| Buckle | 1.78% | 6.43x |
| Lane Bryant | 4.91% | 6.37x |
| Gymboree | 2.61% | 6.28x |
| Columbia | 1.07% | 6.14x |
| Hollister | 2.38% | 6.01x |
| Abercrombie & Fitch | 2.77% | 6.01x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Location attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Tire audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 3.15% | 2.80x |
| Phoenix News | 2.89% | 2.80x |
| Colorado News | 3.56% | 2.24x |
| Michigan Cluster | 1.57% | 1.28x |
| Car Forums | 1.94% | 1.25x |
| Chain Restaurants | 2.09% | 1.24x |
| Christianity - Evangelism & Creationism | 1.50% | 1.17x |
| Car Information | 2.61% | 1.09x |
| Plants & Gardening | 1.73% | 1.08x |
| Smartphones | 2.24% | 1.06x |
Composition Percentage:
The overlap percentage between the Discount Tire audience and the Content Affinity attribute.
Index: A comparison of the Discount Tire audience to the internet population.
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DEMOGRAPHICS
The Discount Tire audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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