Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 592.3 thousand unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 4.89% | 1.65x |
| Hunters | 4.70% | 1.65x |
| Kansas City Trip Planners | 4.84% | 1.60x |
| Ohio County and Local Fair Visitors | 5.00% | 1.57x |
| Full Size Pickup Auto Intenders | 1.99% | 1.55x |
| Tractor Shoppers | 4.14% | 1.53x |
| Airstream Enthusiasts | 3.66% | 1.52x |
| Pontoon Boat Researchers | 4.32% | 1.52x |
| Muscle Car Shoppers | 4.34% | 1.50x |
| RV Shoppers | 4.14% | 1.50x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.07% | 4.48x |
| LL Bean | 0.18% | 4.22x |
| Carhartt | 35.57% | 3.79x |
| Eddie Bauer | 0.79% | 3.35x |
| Buckle | 1.73% | 3.15x |
| The North Face | 0.27% | 3.05x |
| Express Outlets | 0.28% | 2.89x |
| Journeys | 2.35% | 2.88x |
| Gymboree | 1.21% | 2.88x |
| Lane Bryant | 1.77% | 2.86x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.11% | 8.75x |
| Flower Shopping | 0.09% | 6.26x |
| Right Wing Blogs - Political Activism | 0.06% | 4.41x |
| Marijuana | 0.07% | 4.30x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.97x |
| Nutrition & Diabetic Living | 0.07% | 3.82x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.07% | 3.78x |
| Cigars | 0.04% | 3.63x |
| Fire Fighting | 0.11% | 3.54x |
| French Canadian Cluster | 0.05% | 3.44x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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