Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.98% | 1.73x |
| Quads and ATV Enthusiasts | 2.00% | 1.60x |
| Xtreme Sports Fans | 1.64% | 1.57x |
| Truck Shoppers | 1.99% | 1.55x |
| Dodge Vehicle Shoppers | 1.73% | 1.52x |
| Green Bay Packers Fans | 1.58% | 1.51x |
| RV Owners and Upgraders | 1.66% | 1.48x |
| Farming Simulator Video Game Fans | 1.72% | 1.48x |
| Hunters | 1.66% | 1.44x |
| Auto Body Shoppers | 1.95% | 1.42x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 12.98% | 6.03x |
| Belk | 1.32% | 5.79x |
| Express Outlets | 0.52% | 5.52x |
| Aeropostale | 2.24% | 5.11x |
| Dressbarn | 3.29% | 5.07x |
| Gymboree | 2.07% | 4.98x |
| Columbia | 0.85% | 4.87x |
| Eddie Bauer | 1.09% | 4.84x |
| American Eagle Outfitters | 3.77% | 4.79x |
| Journeys | 2.69% | 4.74x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Car Forums.
| Content Affinity | Composition | Index |
| Car Forums | 2.13% | 1.38x |
| Michigan Cluster | 1.52% | 1.25x |
| Car Information | 2.86% | 1.21x |
| Phone & Business Information Searchers | 4.19% | 1.10x |
| Big Box Retail | 4.99% | 1.09x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.63% | 1.09x |
| Food Blogs | 5.00% | 1.08x |
| Kitchen Blog Readers | 4.10% | 1.07x |
| Plants & Gardening | 1.70% | 1.07x |
| High End Real Estate Researchers | 6.07% | 1.05x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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