Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 4.76% | 1.66x |
| North Midwest State Fair Visitors | 4.49% | 1.62x |
| Wisconsin County and Local Fair Visitors | 4.37% | 1.59x |
| Ohio County and Local Fair Visitors | 3.85% | 1.52x |
| Outdoors Enthusiasts | 3.55% | 1.50x |
| Tractor Shoppers | 3.33% | 1.50x |
| Minnesota County and Local Fair Visitors | 4.36% | 1.49x |
| Kansas City Trip Planners | 3.93% | 1.49x |
| RV Shoppers | 3.36% | 1.48x |
| Work Boots & Safety Footwear Shoppers | 2.97% | 1.48x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Curious about what else the Dodge audience is interested in?
Sign Up
APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.
| Location | Composition | Index |
| Maurices | 8.70% | 2.57x |
| Carhartt | 36.62% | 2.20x |
| LL Bean | 0.32% | 2.01x |
| Belk | 1.24% | 1.85x |
| Eddie Bauer | 1.61% | 1.80x |
| Buckle | 4.05% | 1.79x |
| Dressbarn | 2.82% | 1.68x |
| Columbia | 0.39% | 1.64x |
| American Eagle Outfitters | 3.08% | 1.62x |
| Express Outlets | 0.61% | 1.62x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Want to find more of the Dodge audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 0.02% | 3.31x |
| Nutrition & Diabetic Living | 0.02% | 3.16x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 3.09x |
| New Parents | 0.14% | 3.02x |
| Women Shoppers | 0.06% | 2.99x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 2.96x |
| Minnesota Community Business Cluster | 0.11% | 2.86x |
| Custom Printing | 0.04% | 2.81x |
| Beach Vacations | 0.04% | 2.54x |
| College Greek Life | 0.02% | 2.45x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Want to see more of the Content Affinities the Dodge audience visits?
Sign Up
DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Dodge audience?
Sign Up