Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.59% | 1.68x |
| Dodge Vehicle Shoppers | 1.69% | 1.56x |
| Xtreme Sports Fans | 1.40% | 1.48x |
| Truck Shoppers | 1.50% | 1.45x |
| Diesel Vehicle Shoppers | 3.03% | 1.43x |
| Truck Drivers | 1.13% | 1.41x |
| Jeep Vehicle Shoppers | 1.34% | 1.41x |
| Quads and ATV Enthusiasts | 1.62% | 1.40x |
| Black Friday Deal Shoppers | 1.84% | 1.37x |
| Archery Enthusiasts | 1.30% | 1.35x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Curious about what else the Dodge audience is interested in?
Sign Up
APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.11% | 2.30x |
| Gymboree | 0.69% | 2.29x |
| Michael Kors | 0.27% | 2.28x |
| Free People | 0.07% | 2.05x |
| Brooks Brothers | 0.91% | 1.96x |
| J. Crew | 0.79% | 1.85x |
| Lululemon | 0.13% | 1.83x |
| Club Monaco | 0.19% | 1.77x |
| The North Face | 0.45% | 1.75x |
| Banana Republic | 0.87% | 1.70x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Want to find more of the Dodge audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.08% | 2.51x |
| Home Printing | 0.05% | 2.04x |
| Illinois Education | 0.10% | 2.01x |
| Health & Safety Compliance | 0.06% | 1.87x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.04% | 1.76x |
| Fire Fighting | 0.06% | 1.73x |
| South Dakota Cluster | 0.30% | 1.72x |
| West Virginia News | 0.40% | 1.70x |
| Iowa Cluster | 1.08% | 1.67x |
| Illinois News | 0.59% | 1.66x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Want to see more of the Content Affinities the Dodge audience visits?
Sign Up
DEMOGRAPHICS
The Dodge audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999
Interested in seeing other demographic characteristics of the Dodge audience?
Sign Up