Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 277.8 thousand unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 5.16% | 2.07x |
| Quads and ATV Enthusiasts | 4.63% | 1.79x |
| Foreman and Construction Managers | 4.55% | 1.74x |
| Pontoon Boat Researchers | 4.63% | 1.74x |
| Mowing Equipment Shoppers | 4.10% | 1.68x |
| Fathers Day Celebrators | 2.05% | 1.67x |
| Iowa County and Local Fair Visitors | 4.86% | 1.66x |
| Cowboy Boots Shoppers | 5.01% | 1.66x |
| Model Building Hobbyists | 4.10% | 1.65x |
| Water Park Visitors | 4.55% | 1.64x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Curious about what else the Dodge audience is interested in?
Sign Up
APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 7.23x |
| Johnston and Murphy | 0.01% | 4.95x |
| Maurices | 6.06% | 4.27x |
| LL Bean | 0.28% | 3.73x |
| Carhartt | 33.49% | 3.53x |
| Joe's Jeans | 0.02% | 3.38x |
| Buckle | 3.07% | 3.16x |
| Columbia | 0.27% | 3.09x |
| Express Outlets | 0.41% | 2.99x |
| Eddie Bauer | 1.09% | 2.98x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Want to find more of the Dodge audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Home Furnishings.
| Content Affinity | Composition | Index |
| Home Furnishings | 0.38% | 5.53x |
| Hobby Vehicles | 0.15% | 5.46x |
| Poland Cluster | 0.23% | 5.36x |
| Fashion & Retail | 0.22% | 4.23x |
| Teen Hair | 0.30% | 3.95x |
| Mobile Industry Information | 0.15% | 3.95x |
| Korea Cluster | 0.15% | 3.80x |
| Garden Power Equipment | 0.46% | 3.60x |
| Marketing Professionals | 0.06% | 3.57x |
| Romanian News | 0.04% | 3.34x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Want to see more of the Content Affinities the Dodge audience visits?
Sign Up
DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Dodge audience?
Sign Up