Dstillery Audiences

DODGE

Audience Size: 2.2 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 3.64% 1.48x
Essential Oils Enthusiasts 0.16% 1.44x
Ohio County and Local Fair Visitors 3.57% 1.41x
Tractor Shoppers 3.11% 1.37x
North Midwest State Fair Visitors 3.22% 1.35x
Hunters 3.36% 1.34x
Wisconsin County and Local Fair Visitors 3.38% 1.33x
Muscle Car Shoppers 3.10% 1.32x
Mowing Equipment Shoppers 2.66% 1.31x
Xtreme Sports Fans 2.73% 1.31x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.

Location Composition Index
Carhartt 0.42% 4.23x
LL Bean 0.46% 4.00x
Eddie Bauer 1.86% 3.96x
Express Outlets 0.77% 3.93x
Dressbarn 3.48% 3.84x
Buckle 4.24% 3.79x
Lane Bryant 3.38% 3.65x
Ralph Lauren 0.94% 3.65x
Mens Wearhouse 6.12% 3.63x
Belk 0.85% 3.63x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.04% 5.52x
Flags & Trump 0.01% 2.72x
Content Streamers & Downloaders 0.01% 2.58x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.34x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.09x
Comedy Content 0.05% 2.09x
Holiday Gifts 0.07% 2.04x
Bulgaria Cluster 0.02% 2.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 2.01x
Credit Unions & Consumer Protection 0.03% 1.92x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female