Dstillery Audiences

DODGE

Audience Size: 2.2 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.04% 1.68x
Mowing Equipment Shoppers 2.21% 1.57x
Quads and ATV Enthusiasts 3.12% 1.55x
Jeep Vehicle Shoppers 2.95% 1.51x
Diesel Vehicle Shoppers 2.79% 1.51x
Xtreme Sports Fans 2.37% 1.51x
Truck Shoppers 2.93% 1.51x
Hunters 2.91% 1.48x
Dodge Vehicle Shoppers 2.87% 1.48x
Dirt Bike Enthusiasts 2.84% 1.47x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.

Location Composition Index
Carhartt 3.59% 5.54x
Express Outlets 0.68% 4.20x
Belk 0.90% 4.15x
Dressbarn 3.31% 4.09x
Buckle 3.35% 4.02x
Eddie Bauer 1.49% 4.00x
Columbia 0.95% 3.93x
Lane Bryant 3.39% 3.88x
Ralph Lauren 0.86% 3.86x
Mens Wearhouse 6.17% 3.83x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 4.44x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.44x
Environmentally Friendly Cars 0.01% 2.48x
Survival Guides 0.04% 2.36x
Farming & Agriculture 0.24% 2.03x
Fishing 0.69% 1.91x
Texas Off-Roading 0.01% 1.83x
South Dakota Cluster 0.61% 1.79x
Wisconsin Travel & Tourism Cluster 1.29% 1.79x
Auctions & Repossessions 0.13% 1.78x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female