Dstillery Audiences

DODGE

Audience Size: 2.1 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.43% 1.66x
Dodge Vehicle Shoppers 3.58% 1.58x
Ohio County and Local Fair Visitors 3.98% 1.56x
Pontoon Boat Researchers 3.16% 1.56x
Iowa County and Local Fair Visitors 3.61% 1.56x
Jeep Vehicle Shoppers 3.36% 1.55x
North Midwest State Fair Visitors 3.52% 1.55x
Hunters 3.44% 1.53x
Wisconsin County and Local Fair Visitors 3.67% 1.52x
Diesel Vehicle Shoppers 3.26% 1.50x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.

Location Composition Index
Carhartt 8.07% 4.72x
LL Bean 0.52% 4.20x
Eddie Bauer 2.10% 4.00x
Dressbarn 3.71% 3.93x
Express Outlets 0.83% 3.92x
Levi Strauss 1.07% 3.86x
Buckle 4.33% 3.83x
Lane Bryant 3.59% 3.76x
Mens Wearhouse 6.32% 3.71x
Charlotte Russe 3.24% 3.70x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.03% 6.43x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 5.60x
Local & Travel England - Northern England 0.02% 4.36x
Canadian Seniors Real Estate Research Cluster 0.02% 3.68x
Concert Posters 0.07% 3.64x
Texas Off-Roading 0.02% 3.61x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.49x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.12x
Instagram Management 0.04% 2.76x
Airsoft & Paintball Equipment 0.09% 2.53x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female