Dstillery Audiences

DODGE

Audience Size: 2.1 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.45% 1.59x
Xtreme Sports Fans 1.50% 1.57x
Dodge Vehicle Shoppers 1.62% 1.54x
Hunters 1.58% 1.49x
RV Shoppers 1.38% 1.49x
Quads and ATV Enthusiasts 1.64% 1.48x
Truck Shoppers 1.47% 1.46x
Outdoors Enthusiasts 1.47% 1.44x
RV Owners and Upgraders 1.41% 1.41x
Diesel Vehicle Shoppers 2.92% 1.40x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Belk.

Location Composition Index
Belk 0.63% 4.39x
LL Bean 0.20% 4.32x
Carhartt 6.78% 4.10x
Express Outlets 0.11% 3.99x
Hollister 0.50% 3.98x
Dressbarn 1.17% 3.91x
Gymboree 1.30% 3.89x
Zumiez 0.90% 3.83x
Lane Bryant 1.25% 3.81x
Journeys 0.80% 3.77x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.11% 2.08x
Farming & Agriculture 0.16% 2.00x
Roleplay & Fantasy Games 0.04% 1.92x
West Virginia News 0.42% 1.83x
Computer Printers 0.04% 1.74x
South Dakota Cluster 0.31% 1.64x
Comedy Content 0.04% 1.60x
Recreational Motor Sport Enthusiasts 0.24% 1.59x
Fire Fighting 0.06% 1.58x
Home Printing 0.04% 1.54x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female