Dstillery Audiences

DODGE

Audience Size: 592.3 Thousand Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 592.3 thousand unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 4.89% 1.65x
Hunters 4.70% 1.65x
Kansas City Trip Planners 4.84% 1.60x
Ohio County and Local Fair Visitors 5.00% 1.57x
Full Size Pickup Auto Intenders 1.99% 1.55x
Tractor Shoppers 4.14% 1.53x
Airstream Enthusiasts 3.66% 1.52x
Pontoon Boat Researchers 4.32% 1.52x
Muscle Car Shoppers 4.34% 1.50x
RV Shoppers 4.14% 1.50x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.

Location Composition Index
Maurices 5.07% 4.48x
LL Bean 0.18% 4.22x
Carhartt 35.57% 3.79x
Eddie Bauer 0.79% 3.35x
Buckle 1.73% 3.15x
The North Face 0.27% 3.05x
Express Outlets 0.28% 2.89x
Journeys 2.35% 2.88x
Gymboree 1.21% 2.88x
Lane Bryant 1.77% 2.86x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.11% 8.75x
Flower Shopping 0.09% 6.26x
Right Wing Blogs - Political Activism 0.06% 4.41x
Marijuana 0.07% 4.30x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.97x
Nutrition & Diabetic Living 0.07% 3.82x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.07% 3.78x
Cigars 0.04% 3.63x
Fire Fighting 0.11% 3.54x
French Canadian Cluster 0.05% 3.44x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female