Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.96% | 1.69x |
| Dodge Vehicle Shoppers | 3.12% | 1.63x |
| Snow Removal Researchers | 2.90% | 1.56x |
| Xtreme Sports Fans | 2.51% | 1.56x |
| Green Bay Packers Fans | 3.19% | 1.54x |
| Mowing Equipment Shoppers | 2.43% | 1.54x |
| RV Shoppers | 2.90% | 1.53x |
| Pontoon Boat Researchers | 2.82% | 1.51x |
| Outdoors Enthusiasts | 2.77% | 1.47x |
| RV Owners and Upgraders | 2.54% | 1.45x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 8.76% | 5.28x |
| Express Outlets | 0.69% | 4.46x |
| Belk | 1.06% | 4.38x |
| Dressbarn | 3.60% | 4.23x |
| Eddie Bauer | 1.44% | 4.14x |
| Columbia | 0.97% | 4.05x |
| Gymboree | 2.38% | 4.02x |
| Ralph Lauren | 0.89% | 3.95x |
| Mens Wearhouse | 7.00% | 3.94x |
| Zumiez | 3.89% | 3.93x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.02% | 8.43x |
| Barcode Site & App Users | 0.02% | 5.17x |
| Active Lifestyle Enthusiasts | 0.06% | 5.08x |
| Fashion & Cosmetics | 0.02% | 4.84x |
| Texas Off-Roading | 0.03% | 3.45x |
| General Interest | 0.05% | 3.25x |
| Credit Unions & Consumer Protection | 0.05% | 3.08x |
| Italy Cluster | 0.05% | 2.70x |
| Fire Fighting | 0.18% | 2.36x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.17x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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