Dstillery Audiences

DODGE

Audience Size: 876.7 Thousand Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 876.7 thousand unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is COVID Symptoms Researchers.

Interest Composition Index
COVID Symptoms Researchers 1.02% 1.66x
Iowa County and Local Fair Visitors 5.07% 1.63x
Restaurant Supply Shoppers 0.14% 1.60x
Green Bay Packers Fans 3.73% 1.60x
Wisconsin County and Local Fair Visitors 4.42% 1.58x
Iowa Hawkeyes Fans 2.97% 1.56x
Christmas Traditions Researchers 1.59% 1.55x
Dodge Vehicle Shoppers 3.50% 1.55x
Snowmobile Enthusiasts 4.44% 1.54x
Horseback Riding Enthusiasts 2.14% 1.54x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.

Location Composition Index
Maurices 11.97% 2.63x
Carhartt 44.09% 2.24x
Belk 2.03% 1.98x
Buckle 6.41% 1.91x
LL Bean 0.36% 1.84x
Eddie Bauer 2.14% 1.80x
Dressbarn 3.90% 1.77x
The North Face 0.88% 1.74x
Old Navy 8.18% 1.70x
American Eagle Outfitters 4.51% 1.70x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.06% 4.42x
Bulgaria Cluster 0.03% 3.50x
Online Games for Kids 0.08% 2.65x
Humor & Entertainment 0.02% 2.43x
Institutional Investing 0.04% 2.35x
Garden Power Equipment 0.26% 2.26x
Assorted Topics (Car News, Animals, Viral Media) 0.10% 2.25x
Antiques & Auctions 0.10% 2.22x
Wisconsin Universities 1.43% 2.22x
Equestrian Cluster 0.28% 2.17x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female