Dstillery Audiences

DODGE

Audience Size: 621.3 Thousand Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 621.3 thousand unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 5.37% 1.68x
North Midwest State Fair Visitors 5.26% 1.66x
Kansas City Trip Planners 4.69% 1.59x
Hunters 4.10% 1.57x
Wisconsin County and Local Fair Visitors 4.84% 1.55x
Iowa Hawkeyes Fans 3.73% 1.52x
Pontoon Boat Researchers 4.06% 1.47x
Tractor Shoppers 3.75% 1.46x
Minnesota County and Local Fair Visitors 4.69% 1.45x
Outdoors Enthusiasts 3.96% 1.42x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.

Location Composition Index
Maurices 3.39% 2.92x
Carhartt 19.91% 2.63x
LL Bean 0.12% 2.20x
Belk 0.49% 2.09x
Buckle 1.44% 1.91x
Eddie Bauer 0.53% 1.87x
American Eagle Outfitters 1.18% 1.78x
Journeys 1.86% 1.70x
Mens Wearhouse 1.55% 1.70x
Dressbarn 0.93% 1.69x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.07% 5.56x
Hobby Vehicles 0.15% 5.46x
Eye Health & Vision 0.03% 3.74x
Nursing 0.10% 3.47x
Lawns & Pest Control 0.10% 3.35x
France Online Music & Quiz Content Cluster 0.03% 3.26x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.06% 3.17x
Bowling 0.07% 2.96x
Internet Radio 0.05% 2.88x
Machines & Industrial Supplies 0.03% 2.86x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female