Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.22% | 1.60x |
| Dodge Vehicle Shoppers | 3.55% | 1.59x |
| Wisconsin County and Local Fair Visitors | 3.71% | 1.52x |
| Archery Enthusiasts | 3.06% | 1.52x |
| North Midwest State Fair Visitors | 3.59% | 1.51x |
| Hunters | 3.39% | 1.51x |
| Outdoors Enthusiasts | 3.42% | 1.50x |
| Xtreme Sports Fans | 3.29% | 1.49x |
| RV Shoppers | 3.39% | 1.49x |
| Diesel Vehicle Shoppers | 3.30% | 1.49x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 18.70% | 4.82x |
| LL Bean | 0.55% | 4.18x |
| Levi Strauss | 0.74% | 4.17x |
| Eddie Bauer | 2.29% | 4.13x |
| Dressbarn | 3.75% | 4.12x |
| Lane Bryant | 4.04% | 4.03x |
| Belk | 1.16% | 4.03x |
| Buckle | 4.89% | 3.97x |
| Express Outlets | 0.89% | 3.95x |
| Mens Wearhouse | 6.62% | 3.90x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Instagram Management.
| Content Affinity | Composition | Index |
| Instagram Management | 0.04% | 3.79x |
| Texas Off-Roading | 0.02% | 3.59x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 3.25x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 2.77x |
| Online Learning | 0.02% | 2.42x |
| Alternative Movie Streaming | 0.06% | 2.15x |
| Motorcycle Racing Researchers | 0.10% | 2.14x |
| Chat Rooms | 0.03% | 2.12x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.08x |
| Fire Fighting | 0.09% | 2.01x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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