Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 934.6 thousand unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.04% | 3.02x |
| Retirement Planning Amid Covid-19 | 0.06% | 1.98x |
| Hunters | 4.58% | 1.64x |
| Social Distancing Content Readers | 0.09% | 1.64x |
| North Midwest State Fair Visitors | 4.36% | 1.63x |
| Hulu Users | 0.22% | 1.56x |
| RV Shoppers | 3.89% | 1.54x |
| Pontoon Boat Researchers | 4.12% | 1.54x |
| Small Business Administration Cares Act Researchers | 0.04% | 1.53x |
| Solitaire Players | 2.19% | 1.52x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.85% | 7.40x |
| Carhartt | 29.31% | 4.79x |
| Levi Strauss | 0.01% | 4.12x |
| LL Bean | 0.29% | 3.81x |
| Belk | 0.74% | 3.67x |
| Eddie Bauer | 1.14% | 3.58x |
| Dressbarn | 1.90% | 3.53x |
| Buckle | 2.72% | 3.43x |
| Lane Bryant | 2.20% | 3.37x |
| Old Navy | 4.07% | 3.23x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 0.07% | 4.09x |
| Hipster Clothing | 0.04% | 3.47x |
| Professional Audio Visual | 0.04% | 3.47x |
| Local & Travel England - Northern England | 0.04% | 3.42x |
| Romanian News | 0.04% | 3.34x |
| Mid-Atlantic Beaches | 0.04% | 3.31x |
| Sports - Golf, Hunting, Fishing | 0.04% | 2.89x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.04% | 2.71x |
| Beach & Intimate Wear | 0.06% | 2.58x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.04% | 2.54x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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