Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 876.7 thousand unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is COVID Symptoms Researchers.
| Interest | Composition | Index |
| COVID Symptoms Researchers | 1.02% | 1.66x |
| Iowa County and Local Fair Visitors | 5.07% | 1.63x |
| Restaurant Supply Shoppers | 0.14% | 1.60x |
| Green Bay Packers Fans | 3.73% | 1.60x |
| Wisconsin County and Local Fair Visitors | 4.42% | 1.58x |
| Iowa Hawkeyes Fans | 2.97% | 1.56x |
| Christmas Traditions Researchers | 1.59% | 1.55x |
| Dodge Vehicle Shoppers | 3.50% | 1.55x |
| Snowmobile Enthusiasts | 4.44% | 1.54x |
| Horseback Riding Enthusiasts | 2.14% | 1.54x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.
| Location | Composition | Index |
| Maurices | 11.97% | 2.63x |
| Carhartt | 44.09% | 2.24x |
| Belk | 2.03% | 1.98x |
| Buckle | 6.41% | 1.91x |
| LL Bean | 0.36% | 1.84x |
| Eddie Bauer | 2.14% | 1.80x |
| Dressbarn | 3.90% | 1.77x |
| The North Face | 0.88% | 1.74x |
| Old Navy | 8.18% | 1.70x |
| American Eagle Outfitters | 4.51% | 1.70x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.06% | 4.42x |
| Bulgaria Cluster | 0.03% | 3.50x |
| Online Games for Kids | 0.08% | 2.65x |
| Humor & Entertainment | 0.02% | 2.43x |
| Institutional Investing | 0.04% | 2.35x |
| Garden Power Equipment | 0.26% | 2.26x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.10% | 2.25x |
| Antiques & Auctions | 0.10% | 2.22x |
| Wisconsin Universities | 1.43% | 2.22x |
| Equestrian Cluster | 0.28% | 2.17x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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