Dstillery Audiences

DODGE

Audience Size: 2.3 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.59% 1.68x
Dodge Vehicle Shoppers 1.69% 1.56x
Xtreme Sports Fans 1.40% 1.48x
Truck Shoppers 1.50% 1.45x
Diesel Vehicle Shoppers 3.03% 1.43x
Truck Drivers 1.13% 1.41x
Jeep Vehicle Shoppers 1.34% 1.41x
Quads and ATV Enthusiasts 1.62% 1.40x
Black Friday Deal Shoppers 1.84% 1.37x
Archery Enthusiasts 1.30% 1.35x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is LL Bean.

Location Composition Index
LL Bean 0.11% 2.30x
Gymboree 0.69% 2.29x
Michael Kors 0.27% 2.28x
Free People 0.07% 2.05x
Brooks Brothers 0.91% 1.96x
J. Crew 0.79% 1.85x
Lululemon 0.13% 1.83x
Club Monaco 0.19% 1.77x
The North Face 0.45% 1.75x
Banana Republic 0.87% 1.70x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.08% 2.51x
Home Printing 0.05% 2.04x
Illinois Education 0.10% 2.01x
Health & Safety Compliance 0.06% 1.87x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.04% 1.76x
Fire Fighting 0.06% 1.73x
South Dakota Cluster 0.30% 1.72x
West Virginia News 0.40% 1.70x
Iowa Cluster 1.08% 1.67x
Illinois News 0.59% 1.66x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999