Dstillery Audiences

DODGE

Audience Size: 1.9 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.96% 1.69x
Dodge Vehicle Shoppers 3.12% 1.63x
Snow Removal Researchers 2.90% 1.56x
Xtreme Sports Fans 2.51% 1.56x
Green Bay Packers Fans 3.19% 1.54x
Mowing Equipment Shoppers 2.43% 1.54x
RV Shoppers 2.90% 1.53x
Pontoon Boat Researchers 2.82% 1.51x
Outdoors Enthusiasts 2.77% 1.47x
RV Owners and Upgraders 2.54% 1.45x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.

Location Composition Index
Carhartt 8.76% 5.28x
Express Outlets 0.69% 4.46x
Belk 1.06% 4.38x
Dressbarn 3.60% 4.23x
Eddie Bauer 1.44% 4.14x
Columbia 0.97% 4.05x
Gymboree 2.38% 4.02x
Ralph Lauren 0.89% 3.95x
Mens Wearhouse 7.00% 3.94x
Zumiez 3.89% 3.93x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.02% 8.43x
Barcode Site & App Users 0.02% 5.17x
Active Lifestyle Enthusiasts 0.06% 5.08x
Fashion & Cosmetics 0.02% 4.84x
Texas Off-Roading 0.03% 3.45x
General Interest 0.05% 3.25x
Credit Unions & Consumer Protection 0.05% 3.08x
Italy Cluster 0.05% 2.70x
Fire Fighting 0.18% 2.36x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.17x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male