Dstillery Audiences

DODGE

Audience Size: 2.1 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.98% 1.73x
Quads and ATV Enthusiasts 2.00% 1.60x
Xtreme Sports Fans 1.64% 1.57x
Truck Shoppers 1.99% 1.55x
Dodge Vehicle Shoppers 1.73% 1.52x
Green Bay Packers Fans 1.58% 1.51x
RV Owners and Upgraders 1.66% 1.48x
Farming Simulator Video Game Fans 1.72% 1.48x
Hunters 1.66% 1.44x
Auto Body Shoppers 1.95% 1.42x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.

Location Composition Index
Carhartt 12.98% 6.03x
Belk 1.32% 5.79x
Express Outlets 0.52% 5.52x
Aeropostale 2.24% 5.11x
Dressbarn 3.29% 5.07x
Gymboree 2.07% 4.98x
Columbia 0.85% 4.87x
Eddie Bauer 1.09% 4.84x
American Eagle Outfitters 3.77% 4.79x
Journeys 2.69% 4.74x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Car Forums.

Content Affinity Composition Index
Car Forums 2.13% 1.38x
Michigan Cluster 1.52% 1.25x
Car Information 2.86% 1.21x
Phone & Business Information Searchers 4.19% 1.10x
Big Box Retail 4.99% 1.09x
Assorted Topics (Humor, Gossip, Viral Media) 1.63% 1.09x
Food Blogs 5.00% 1.08x
Kitchen Blog Readers 4.10% 1.07x
Plants & Gardening 1.70% 1.07x
High End Real Estate Researchers 6.07% 1.05x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female