Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.96% | 1.78x |
| Iowa County and Local Fair Visitors | 3.98% | 1.77x |
| Ohio County and Local Fair Visitors | 4.20% | 1.71x |
| Hunters | 3.77% | 1.69x |
| Kansas City Trip Planners | 3.92% | 1.66x |
| Dodge Vehicle Shoppers | 3.75% | 1.63x |
| Outdoors Enthusiasts | 3.50% | 1.61x |
| Tractor Shoppers | 3.34% | 1.59x |
| Diesel Vehicle Shoppers | 3.61% | 1.59x |
| Nascar Fans | 3.52% | 1.59x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.29% | 6.97x |
| Levi Strauss | 0.03% | 4.79x |
| Carhartt | 25.56% | 4.76x |
| Belk | 1.08% | 4.12x |
| Dressbarn | 2.93% | 4.03x |
| Eddie Bauer | 1.84% | 4.02x |
| LL Bean | 0.44% | 3.95x |
| Buckle | 4.26% | 3.90x |
| Lane Bryant | 3.33% | 3.88x |
| Express Outlets | 0.68% | 3.70x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.04% | 4.29x |
| Bowling | 0.23% | 3.11x |
| Robotics | 0.08% | 2.84x |
| Discount Books | 0.04% | 2.79x |
| Southern California Tourism | 0.08% | 2.74x |
| Health & Safety Compliance | 0.04% | 2.74x |
| Telescopes | 0.10% | 2.72x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.04% | 2.57x |
| Pac 12 Sports | 0.09% | 2.55x |
| San Francisco Tourism | 0.04% | 2.54x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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