Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.45% | 1.59x |
| Xtreme Sports Fans | 1.50% | 1.57x |
| Dodge Vehicle Shoppers | 1.62% | 1.54x |
| Hunters | 1.58% | 1.49x |
| RV Shoppers | 1.38% | 1.49x |
| Quads and ATV Enthusiasts | 1.64% | 1.48x |
| Truck Shoppers | 1.47% | 1.46x |
| Outdoors Enthusiasts | 1.47% | 1.44x |
| RV Owners and Upgraders | 1.41% | 1.41x |
| Diesel Vehicle Shoppers | 2.92% | 1.40x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Belk.
| Location | Composition | Index |
| Belk | 0.63% | 4.39x |
| LL Bean | 0.20% | 4.32x |
| Carhartt | 6.78% | 4.10x |
| Express Outlets | 0.11% | 3.99x |
| Hollister | 0.50% | 3.98x |
| Dressbarn | 1.17% | 3.91x |
| Gymboree | 1.30% | 3.89x |
| Zumiez | 0.90% | 3.83x |
| Lane Bryant | 1.25% | 3.81x |
| Journeys | 0.80% | 3.77x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.11% | 2.08x |
| Farming & Agriculture | 0.16% | 2.00x |
| Roleplay & Fantasy Games | 0.04% | 1.92x |
| West Virginia News | 0.42% | 1.83x |
| Computer Printers | 0.04% | 1.74x |
| South Dakota Cluster | 0.31% | 1.64x |
| Comedy Content | 0.04% | 1.60x |
| Recreational Motor Sport Enthusiasts | 0.24% | 1.59x |
| Fire Fighting | 0.06% | 1.58x |
| Home Printing | 0.04% | 1.54x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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