Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.04% | 1.68x |
| Mowing Equipment Shoppers | 2.21% | 1.57x |
| Quads and ATV Enthusiasts | 3.12% | 1.55x |
| Jeep Vehicle Shoppers | 2.95% | 1.51x |
| Diesel Vehicle Shoppers | 2.79% | 1.51x |
| Xtreme Sports Fans | 2.37% | 1.51x |
| Truck Shoppers | 2.93% | 1.51x |
| Hunters | 2.91% | 1.48x |
| Dodge Vehicle Shoppers | 2.87% | 1.48x |
| Dirt Bike Enthusiasts | 2.84% | 1.47x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 3.59% | 5.54x |
| Express Outlets | 0.68% | 4.20x |
| Belk | 0.90% | 4.15x |
| Dressbarn | 3.31% | 4.09x |
| Buckle | 3.35% | 4.02x |
| Eddie Bauer | 1.49% | 4.00x |
| Columbia | 0.95% | 3.93x |
| Lane Bryant | 3.39% | 3.88x |
| Ralph Lauren | 0.86% | 3.86x |
| Mens Wearhouse | 6.17% | 3.83x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 4.44x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.44x |
| Environmentally Friendly Cars | 0.01% | 2.48x |
| Survival Guides | 0.04% | 2.36x |
| Farming & Agriculture | 0.24% | 2.03x |
| Fishing | 0.69% | 1.91x |
| Texas Off-Roading | 0.01% | 1.83x |
| South Dakota Cluster | 0.61% | 1.79x |
| Wisconsin Travel & Tourism Cluster | 1.29% | 1.79x |
| Auctions & Repossessions | 0.13% | 1.78x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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