Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 621.3 thousand unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 5.37% | 1.68x |
| North Midwest State Fair Visitors | 5.26% | 1.66x |
| Kansas City Trip Planners | 4.69% | 1.59x |
| Hunters | 4.10% | 1.57x |
| Wisconsin County and Local Fair Visitors | 4.84% | 1.55x |
| Iowa Hawkeyes Fans | 3.73% | 1.52x |
| Pontoon Boat Researchers | 4.06% | 1.47x |
| Tractor Shoppers | 3.75% | 1.46x |
| Minnesota County and Local Fair Visitors | 4.69% | 1.45x |
| Outdoors Enthusiasts | 3.96% | 1.42x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.39% | 2.92x |
| Carhartt | 19.91% | 2.63x |
| LL Bean | 0.12% | 2.20x |
| Belk | 0.49% | 2.09x |
| Buckle | 1.44% | 1.91x |
| Eddie Bauer | 0.53% | 1.87x |
| American Eagle Outfitters | 1.18% | 1.78x |
| Journeys | 1.86% | 1.70x |
| Mens Wearhouse | 1.55% | 1.70x |
| Dressbarn | 0.93% | 1.69x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.07% | 5.56x |
| Hobby Vehicles | 0.15% | 5.46x |
| Eye Health & Vision | 0.03% | 3.74x |
| Nursing | 0.10% | 3.47x |
| Lawns & Pest Control | 0.10% | 3.35x |
| France Online Music & Quiz Content Cluster | 0.03% | 3.26x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.06% | 3.17x |
| Bowling | 0.07% | 2.96x |
| Internet Radio | 0.05% | 2.88x |
| Machines & Industrial Supplies | 0.03% | 2.86x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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