Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 3.43% | 1.66x |
| Dodge Vehicle Shoppers | 3.58% | 1.58x |
| Ohio County and Local Fair Visitors | 3.98% | 1.56x |
| Pontoon Boat Researchers | 3.16% | 1.56x |
| Iowa County and Local Fair Visitors | 3.61% | 1.56x |
| Jeep Vehicle Shoppers | 3.36% | 1.55x |
| North Midwest State Fair Visitors | 3.52% | 1.55x |
| Hunters | 3.44% | 1.53x |
| Wisconsin County and Local Fair Visitors | 3.67% | 1.52x |
| Diesel Vehicle Shoppers | 3.26% | 1.50x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 8.07% | 4.72x |
| LL Bean | 0.52% | 4.20x |
| Eddie Bauer | 2.10% | 4.00x |
| Dressbarn | 3.71% | 3.93x |
| Express Outlets | 0.83% | 3.92x |
| Levi Strauss | 1.07% | 3.86x |
| Buckle | 4.33% | 3.83x |
| Lane Bryant | 3.59% | 3.76x |
| Mens Wearhouse | 6.32% | 3.71x |
| Charlotte Russe | 3.24% | 3.70x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.03% | 6.43x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 5.60x |
| Local & Travel England - Northern England | 0.02% | 4.36x |
| Canadian Seniors Real Estate Research Cluster | 0.02% | 3.68x |
| Concert Posters | 0.07% | 3.64x |
| Texas Off-Roading | 0.02% | 3.61x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 3.49x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.12x |
| Instagram Management | 0.04% | 2.76x |
| Airsoft & Paintball Equipment | 0.09% | 2.53x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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