Dstillery Audiences

DODGE

Audience Size: 1.9 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.22% 1.60x
Dodge Vehicle Shoppers 3.55% 1.59x
Wisconsin County and Local Fair Visitors 3.71% 1.52x
Archery Enthusiasts 3.06% 1.52x
North Midwest State Fair Visitors 3.59% 1.51x
Hunters 3.39% 1.51x
Outdoors Enthusiasts 3.42% 1.50x
Xtreme Sports Fans 3.29% 1.49x
RV Shoppers 3.39% 1.49x
Diesel Vehicle Shoppers 3.30% 1.49x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.

Location Composition Index
Carhartt 18.70% 4.82x
LL Bean 0.55% 4.18x
Levi Strauss 0.74% 4.17x
Eddie Bauer 2.29% 4.13x
Dressbarn 3.75% 4.12x
Lane Bryant 4.04% 4.03x
Belk 1.16% 4.03x
Buckle 4.89% 3.97x
Express Outlets 0.89% 3.95x
Mens Wearhouse 6.62% 3.90x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Instagram Management.

Content Affinity Composition Index
Instagram Management 0.04% 3.79x
Texas Off-Roading 0.02% 3.59x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 3.25x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 2.77x
Online Learning 0.02% 2.42x
Alternative Movie Streaming 0.06% 2.15x
Motorcycle Racing Researchers 0.10% 2.14x
Chat Rooms 0.03% 2.12x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.08x
Fire Fighting 0.09% 2.01x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male