Dstillery Audiences

DODGE

Audience Size: 400.6 Thousand Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 400.6 thousand unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 3.68% 1.69x
Hunters 4.16% 1.66x
Dodge Vehicle Shoppers 3.40% 1.50x
Farm Finance Researchers 2.22% 1.48x
Outdoors Enthusiasts 3.49% 1.45x
Country Music Festivals Enthusiasts 4.35% 1.44x
Diesel Vehicle Shoppers 3.30% 1.43x
Iowa County and Local Fair Visitors 3.87% 1.43x
Truck Shoppers 3.30% 1.43x
Auto Body Shoppers 3.81% 1.42x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.

Location Composition Index
Maurices 6.71% 4.69x
Carhartt 37.27% 3.86x
LL Bean 0.26% 3.53x
Buckle 3.11% 3.50x
Eddie Bauer 1.19% 3.23x
Express Outlets 0.46% 3.15x
Belk 0.88% 3.06x
Dressbarn 2.14% 2.99x
Lane Bryant 2.37% 2.98x
Victoria's Secret 3.98% 2.95x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.06% 4.41x
Marketing Professionals 0.06% 3.57x
Pool Cleaning 0.06% 3.45x
Natural & Healthy Living Researchers 0.07% 3.35x
Romanian News 0.04% 3.34x
Canada Culture and Tourism 0.06% 3.21x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.06% 3.17x
Mobile Phone Networks 0.07% 3.14x
National Parks 0.06% 3.06x
Low Budget Shoppers 0.13% 2.85x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male