Dstillery Audiences

DODGE

Audience Size: 277.8 Thousand Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 277.8 thousand unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 5.16% 2.07x
Quads and ATV Enthusiasts 4.63% 1.79x
Foreman and Construction Managers 4.55% 1.74x
Pontoon Boat Researchers 4.63% 1.74x
Mowing Equipment Shoppers 4.10% 1.68x
Fathers Day Celebrators 2.05% 1.67x
Iowa County and Local Fair Visitors 4.86% 1.66x
Cowboy Boots Shoppers 5.01% 1.66x
Model Building Hobbyists 4.10% 1.65x
Water Park Visitors 4.55% 1.64x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 7.23x
Johnston and Murphy 0.01% 4.95x
Maurices 6.06% 4.27x
LL Bean 0.28% 3.73x
Carhartt 33.49% 3.53x
Joe's Jeans 0.02% 3.38x
Buckle 3.07% 3.16x
Columbia 0.27% 3.09x
Express Outlets 0.41% 2.99x
Eddie Bauer 1.09% 2.98x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 0.38% 5.53x
Hobby Vehicles 0.15% 5.46x
Poland Cluster 0.23% 5.36x
Fashion & Retail 0.22% 4.23x
Teen Hair 0.30% 3.95x
Mobile Industry Information 0.15% 3.95x
Korea Cluster 0.15% 3.80x
Garden Power Equipment 0.46% 3.60x
Marketing Professionals 0.06% 3.57x
Romanian News 0.04% 3.34x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male