Dstillery Audiences

DODGE

Audience Size: 1.4 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.96% 1.78x
Iowa County and Local Fair Visitors 3.98% 1.77x
Ohio County and Local Fair Visitors 4.20% 1.71x
Hunters 3.77% 1.69x
Kansas City Trip Planners 3.92% 1.66x
Dodge Vehicle Shoppers 3.75% 1.63x
Outdoors Enthusiasts 3.50% 1.61x
Tractor Shoppers 3.34% 1.59x
Diesel Vehicle Shoppers 3.61% 1.59x
Nascar Fans 3.52% 1.59x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.

Location Composition Index
Maurices 0.29% 6.97x
Levi Strauss 0.03% 4.79x
Carhartt 25.56% 4.76x
Belk 1.08% 4.12x
Dressbarn 2.93% 4.03x
Eddie Bauer 1.84% 4.02x
LL Bean 0.44% 3.95x
Buckle 4.26% 3.90x
Lane Bryant 3.33% 3.88x
Express Outlets 0.68% 3.70x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.04% 4.29x
Bowling 0.23% 3.11x
Robotics 0.08% 2.84x
Discount Books 0.04% 2.79x
Southern California Tourism 0.08% 2.74x
Health & Safety Compliance 0.04% 2.74x
Telescopes 0.10% 2.72x
Liberal Views on LGBTQ Rights and Pro-Choice 0.04% 2.57x
Pac 12 Sports 0.09% 2.55x
San Francisco Tourism 0.04% 2.54x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female