Dstillery Audiences

DODGE

Audience Size: 351.5 Thousand Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 351.5 thousand unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.11% 2.04x
North Midwest State Fair Visitors 4.46% 1.88x
Iowa County and Local Fair Visitors 4.68% 1.78x
Kansas City Trip Planners 4.09% 1.73x
Archery Enthusiasts 1.93% 1.65x
Jeep Vehicle Shoppers 2.31% 1.64x
Quads and ATV Enthusiasts 3.03% 1.58x
Oregon Trip Planners 2.73% 1.58x
St. Louis Trip Planners 3.56% 1.57x
Tractor Shoppers 2.48% 1.53x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.

Location Composition Index
Carhartt 13.64% 4.30x
Maurices 3.42% 4.00x
Buckle 1.67% 3.12x
Dressbarn 0.94% 2.79x
Eddie Bauer 0.53% 2.76x
Mens Wearhouse 1.53% 2.65x
Joe's Jeans 0.02% 2.57x
Belk 0.38% 2.53x
Lane Bryant 0.98% 2.52x
Old Navy 1.90% 2.43x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.05% 3.68x
Historical Information - Museums & Libraries 0.07% 3.61x
Medical Journals 0.09% 3.51x
Trucking 0.13% 3.20x
Online Games for Kids 0.09% 2.98x
South Dakota Cluster 0.73% 2.68x
Ancestry & Memorial Researchers 0.11% 2.65x
Assorted Topics (Television, Origami, Men's Health) 0.04% 2.58x
Missouri Travel & Outdoors Cluster 1.19% 2.54x
School Curriculum 0.07% 2.44x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female