Dstillery Audiences

DODGE

Audience Size: 1.2 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Iowa County and Local Fair Visitors.

Interest Composition Index
Iowa County and Local Fair Visitors 4.76% 1.66x
North Midwest State Fair Visitors 4.49% 1.62x
Wisconsin County and Local Fair Visitors 4.37% 1.59x
Ohio County and Local Fair Visitors 3.85% 1.52x
Outdoors Enthusiasts 3.55% 1.50x
Tractor Shoppers 3.33% 1.50x
Minnesota County and Local Fair Visitors 4.36% 1.49x
Kansas City Trip Planners 3.93% 1.49x
RV Shoppers 3.36% 1.48x
Work Boots & Safety Footwear Shoppers 2.97% 1.48x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Maurices.

Location Composition Index
Maurices 8.70% 2.57x
Carhartt 36.62% 2.20x
LL Bean 0.32% 2.01x
Belk 1.24% 1.85x
Eddie Bauer 1.61% 1.80x
Buckle 4.05% 1.79x
Dressbarn 2.82% 1.68x
Columbia 0.39% 1.64x
American Eagle Outfitters 3.08% 1.62x
Express Outlets 0.61% 1.62x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Shoes & Accessories.

Content Affinity Composition Index
Shoes & Accessories 0.02% 3.31x
Nutrition & Diabetic Living 0.02% 3.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.02% 3.09x
New Parents 0.14% 3.02x
Women Shoppers 0.06% 2.99x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 2.96x
Minnesota Community Business Cluster 0.11% 2.86x
Custom Printing 0.04% 2.81x
Beach Vacations 0.04% 2.54x
College Greek Life 0.02% 2.45x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female