Explore the Dodge Audience
Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 351.5 thousand unique devices whose actions qualify for the Dodge audience.
INTERESTS
The Dodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.11% | 2.04x |
| North Midwest State Fair Visitors | 4.46% | 1.88x |
| Iowa County and Local Fair Visitors | 4.68% | 1.78x |
| Kansas City Trip Planners | 4.09% | 1.73x |
| Archery Enthusiasts | 1.93% | 1.65x |
| Jeep Vehicle Shoppers | 2.31% | 1.64x |
| Quads and ATV Enthusiasts | 3.03% | 1.58x |
| Oregon Trip Planners | 2.73% | 1.58x |
| St. Louis Trip Planners | 3.56% | 1.57x |
| Tractor Shoppers | 2.48% | 1.53x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
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APPAREL RETAILERS
The Dodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 13.64% | 4.30x |
| Maurices | 3.42% | 4.00x |
| Buckle | 1.67% | 3.12x |
| Dressbarn | 0.94% | 2.79x |
| Eddie Bauer | 0.53% | 2.76x |
| Mens Wearhouse | 1.53% | 2.65x |
| Joe's Jeans | 0.02% | 2.57x |
| Belk | 0.38% | 2.53x |
| Lane Bryant | 0.98% | 2.52x |
| Old Navy | 1.90% | 2.43x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge audience is Children's Health.
| Content Affinity | Composition | Index |
| Children's Health | 0.05% | 3.68x |
| Historical Information - Museums & Libraries | 0.07% | 3.61x |
| Medical Journals | 0.09% | 3.51x |
| Trucking | 0.13% | 3.20x |
| Online Games for Kids | 0.09% | 2.98x |
| South Dakota Cluster | 0.73% | 2.68x |
| Ancestry & Memorial Researchers | 0.11% | 2.65x |
| Assorted Topics (Television, Origami, Men's Health) | 0.04% | 2.58x |
| Missouri Travel & Outdoors Cluster | 1.19% | 2.54x |
| School Curriculum | 0.07% | 2.44x |
Composition Percentage:
The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
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DEMOGRAPHICS
The Dodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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