Dstillery Audiences

DODGE

Audience Size: 2.1 Million Devices

Explore the Dodge Audience

Below you'll find more information about the Dodge audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dodge audience.

Dstillery Crafted Audiences

INTERESTS

The Dodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dodge audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.65% 1.60x
Dodge Vehicle Shoppers 1.82% 1.55x
Quads and ATV Enthusiasts 1.90% 1.55x
Xtreme Sports Fans 1.67% 1.55x
Mowing Equipment Shoppers 1.32% 1.55x
Nascar Fans 1.28% 1.51x
Jeep Vehicle Shoppers 1.56% 1.51x
RV Shoppers 1.62% 1.51x
Outdoors Enthusiasts 1.77% 1.49x
Hunters 1.78% 1.48x
Composition Percentage: The overlap percentage between the Dodge audience and the Interest attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dodge audience is Belk.

Location Composition Index
Belk 1.23% 5.50x
Express Outlets 0.30% 5.43x
Carhartt 14.07% 5.23x
Hollister 1.26% 4.93x
Dressbarn 2.72% 4.91x
LL Bean 0.30% 4.90x
Columbia 0.63% 4.86x
Aeropostale 2.09% 4.81x
Gymboree 1.96% 4.80x
Zumiez 2.00% 4.71x
Composition Percentage: The overlap percentage between the Dodge audience and the Location attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dodge audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.59x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 2.40x
Flags & Trump 0.01% 1.99x
Farming & Agriculture 0.16% 1.95x
General Interest 0.02% 1.84x
Trucks 0.32% 1.83x
Motorsports 0.11% 1.81x
West Virginia News 0.42% 1.73x
Motorcycles & Snowmobiles 0.29% 1.71x
Composition Percentage: The overlap percentage between the Dodge audience and the Content Affinity attribute.
Index: A comparison of the Dodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dodge audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female