Dstillery Audiences

DOLLAR GENERAL

Audience Size: 4 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.88% 1.93x
Smokie Mountain Trip Planner 6.18% 1.82x
Cabin Rental Researchers 6.08% 1.81x
Southeastern Voters 4.63% 1.78x
Smoky Mountains Trip Planners 4.60% 1.73x
Alabama Trip Planners 5.73% 1.69x
Black Friday Deal Shoppers 4.13% 1.61x
Ohio County and Local Fair Visitors 5.02% 1.58x
Florida Gulf Coast Travel Researchers 4.69% 1.58x
Mowing Equipment Shoppers 3.69% 1.56x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.09% 5.45x
Maurices 1.36% 5.43x
Carhartt 25.26% 4.13x
Lane Bryant 2.03% 3.11x
Buckle 2.45% 3.09x
Express Outlets 0.37% 2.97x
The Childrens Place 3.46% 2.82x
Aeropostale 2.31% 2.76x
Dressbarn 1.48% 2.76x
Journeys 3.76% 2.75x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.02% 2.54x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.36x
Discount Shopping 0.04% 2.24x
General Interest 0.01% 2.13x
Higher-End Fashion Brands 0.02% 2.05x
Professional Audio Visual 0.02% 1.99x
Unique & Personalized Fashion 0.16% 1.89x
Arkansas News 1.75% 1.88x
Mississippi News 1.94% 1.88x
Cigars 0.02% 1.84x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female