Explore the Dollar General Audience
Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Dollar General audience.
INTERESTS
The Dollar General audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar General audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 2.71% | 1.58x |
| Smokie Mountain Trip Planner | 5.22% | 1.56x |
| South State Fair Visitors | 4.59% | 1.54x |
| Cabin Rental Researchers | 5.17% | 1.51x |
| Ohio County and Local Fair Visitors | 4.02% | 1.49x |
| Florida Gulf Coast Travel Researchers | 4.09% | 1.47x |
| St. Louis Trip Planners | 3.69% | 1.46x |
| Southeastern Voters | 3.45% | 1.44x |
| SEC Fans | 2.79% | 1.43x |
| Black Friday Deal Shoppers | 2.90% | 1.42x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
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APPAREL RETAILERS
The Dollar General audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.
| Location | Composition | Index |
| Belk | 2.17% | 4.37x |
| Maurices | 7.34% | 3.12x |
| Carhartt | 32.23% | 3.04x |
| Buckle | 4.42% | 2.71x |
| Lane Bryant | 3.38% | 2.54x |
| Express Outlets | 0.55% | 2.53x |
| The Childrens Place | 5.08% | 2.45x |
| Johnston and Murphy | 0.01% | 2.40x |
| Journeys | 5.36% | 2.40x |
| Aeropostale | 3.31% | 2.39x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar General audience is Arts & Crafts.
| Content Affinity | Composition | Index |
| Arts & Crafts | 0.01% | 5.35x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.01% | 5.14x |
| Natural & Healthy Living Researchers | 0.01% | 3.71x |
| Lacrosse College Athletics | 0.02% | 3.13x |
| Police Gear | 0.02% | 2.89x |
| English as a Second Language | 0.02% | 2.58x |
| Dental Health | 0.01% | 2.43x |
| Missouri Travel & Outdoors Cluster | 1.36% | 2.29x |
| Parenting & Children's Activities | 0.01% | 2.23x |
| Nursing | 0.03% | 2.19x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
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DEMOGRAPHICS
The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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