Dstillery Audiences

DOLLAR GENERAL

Audience Size: 7.2 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 2.15% 1.92x
Mowing Equipment Shoppers 1.62% 1.88x
Smoky Mountains Trip Planners 2.00% 1.80x
Cabin Rental Researchers 2.25% 1.76x
Alabama Trip Planners 3.72% 1.69x
Black Friday Deal Shoppers 1.93% 1.64x
Southeastern Voters 1.62% 1.63x
Xtreme Sports Fans 1.63% 1.57x
Dodge Vehicle Shoppers 1.75% 1.52x
Cattle Industry New Readers 1.35% 1.50x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.62% 6.98x
Carhartt 10.28% 4.81x
Express Outlets 0.42% 4.23x
Aeropostale 1.70% 3.78x
Dressbarn 2.38% 3.53x
Buckle 1.18% 3.53x
Lane Bryant 2.83% 3.52x
Journeys 2.03% 3.43x
American Eagle Outfitters 2.72% 3.37x
Old Navy 3.37% 3.23x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 0.76% 2.47x
West Virginia News 0.59% 2.46x
Mississippi News 0.63% 2.31x
Missouri Travel & Outdoors Cluster 0.71% 2.28x
Farming & Agriculture 0.19% 2.27x
Tennessee Cluster 1.22% 2.06x
Texas Off-Roading 0.01% 2.03x
Illinois News 0.94% 1.99x
Alabama News 2.11% 1.91x
Men's Fashion Shopping 0.02% 1.86x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female