Dstillery Audiences

DOLLAR GENERAL

Audience Size: 5.7 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 5.57% 2.09x
Smokie Mountain Trip Planner 5.68% 2.07x
South State Fair Visitors 5.48% 2.06x
Southeastern Voters 4.32% 1.95x
Alabama Trip Planners 5.90% 1.87x
Smoky Mountains Trip Planners 3.86% 1.83x
Ohio County and Local Fair Visitors 4.42% 1.78x
SEC Fans 3.96% 1.77x
Florida Gulf Coast Travel Researchers 4.42% 1.74x
Black Friday Deal Shoppers 3.68% 1.72x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.50% 5.74x
Maurices 0.20% 4.87x
Carhartt 21.73% 4.04x
Buckle 3.73% 3.42x
Lane Bryant 2.80% 3.26x
Express Outlets 0.59% 3.24x
The Childrens Place 5.33% 3.10x
Aeropostale 3.64% 3.04x
Journeys 5.49% 3.03x
Dressbarn 2.18% 3.00x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 2.75x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 2.64x
Tattoos & Costumes 0.02% 2.51x
Texas Sporting & Outdoors Cluster 0.02% 2.40x
Holistic Medicine 0.04% 2.16x
Survival Guides 0.02% 2.14x
Telescopes 0.08% 2.13x
Internet Radio 0.19% 2.11x
Memphis News 0.31% 2.08x
Missouri Travel & Outdoors Cluster 1.58% 2.05x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female