Explore the Dollar General Audience
Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Dollar General audience.
INTERESTS
The Dollar General audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar General audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 2.15% | 1.92x |
| Mowing Equipment Shoppers | 1.62% | 1.88x |
| Smoky Mountains Trip Planners | 2.00% | 1.80x |
| Cabin Rental Researchers | 2.25% | 1.76x |
| Alabama Trip Planners | 3.72% | 1.69x |
| Black Friday Deal Shoppers | 1.93% | 1.64x |
| Southeastern Voters | 1.62% | 1.63x |
| Xtreme Sports Fans | 1.63% | 1.57x |
| Dodge Vehicle Shoppers | 1.75% | 1.52x |
| Cattle Industry New Readers | 1.35% | 1.50x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
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APPAREL RETAILERS
The Dollar General audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.
| Location | Composition | Index |
| Belk | 1.62% | 6.98x |
| Carhartt | 10.28% | 4.81x |
| Express Outlets | 0.42% | 4.23x |
| Aeropostale | 1.70% | 3.78x |
| Dressbarn | 2.38% | 3.53x |
| Buckle | 1.18% | 3.53x |
| Lane Bryant | 2.83% | 3.52x |
| Journeys | 2.03% | 3.43x |
| American Eagle Outfitters | 2.72% | 3.37x |
| Old Navy | 3.37% | 3.23x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar General audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 0.76% | 2.47x |
| West Virginia News | 0.59% | 2.46x |
| Mississippi News | 0.63% | 2.31x |
| Missouri Travel & Outdoors Cluster | 0.71% | 2.28x |
| Farming & Agriculture | 0.19% | 2.27x |
| Tennessee Cluster | 1.22% | 2.06x |
| Texas Off-Roading | 0.01% | 2.03x |
| Illinois News | 0.94% | 1.99x |
| Alabama News | 2.11% | 1.91x |
| Men's Fashion Shopping | 0.02% | 1.86x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
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DEMOGRAPHICS
The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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