Dstillery Audiences

DOLLAR GENERAL

Audience Size: 2.9 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.59% 1.80x
Smoky Mountains Trip Planners 4.46% 1.71x
Cabin Rental Researchers 5.46% 1.69x
Alabama Trip Planners 5.52% 1.65x
Smokie Mountain Trip Planner 5.39% 1.65x
Southeastern Voters 4.14% 1.61x
Black Friday Deal Shoppers 3.97% 1.59x
Ohio County and Local Fair Visitors 4.83% 1.59x
Mowing Equipment Shoppers 3.68% 1.51x
Florida Gulf Coast Travel Researchers 4.39% 1.49x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 0.81% 4.24x
Maurices 3.64% 3.37x
Carhartt 29.28% 3.20x
Express Outlets 0.26% 2.79x
Buckle 1.44% 2.70x
Lane Bryant 1.62% 2.67x
Journeys 2.11% 2.63x
Aeropostale 1.26% 2.61x
Ralph Lauren 0.36% 2.52x
Talbots 1.09% 2.48x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.01% 3.09x
Illinois College Sports 0.03% 2.67x
Higher-End Fashion Brands 0.02% 2.36x
Nutrition & Diabetic Living 0.04% 2.21x
Holiday Gifts 0.03% 2.07x
Natural & Healthy Living Researchers 0.08% 2.06x
West Virginia News 1.56% 1.90x
Winnipeg Canada News 0.01% 1.90x
Electronic Document Assembly 0.01% 1.84x
Yard Structures 0.09% 1.84x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female