Dstillery Audiences

DOLLAR GENERAL

Audience Size: 1 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 3.69% 1.93x
Alzheimer and Dementia Researchers 2.36% 1.85x
Smokie Mountain Trip Planner 6.05% 1.82x
South State Fair Visitors 4.42% 1.71x
Readers of Christian Content 3.83% 1.68x
Southern Central Voters 2.65% 1.66x
Home Healthcare Researchers 2.36% 1.65x
Online Payroll Services Users 1.77% 1.63x
Alabama Trip Planners 4.87% 1.60x
St. Louis Trip Planners 2.51% 1.59x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 0.96% 4.27x
Maurices 4.41% 4.17x
Carhartt 27.87% 3.72x
Journeys 3.15% 3.18x
Abercrombie & Fitch 0.14% 3.18x
Forever 21 1.12% 3.01x
Old Navy 2.95% 3.01x
Buckle 2.05% 2.95x
Express Outlets 0.26% 2.89x
Talbots 0.85% 2.86x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.01% 5.48x
Spam Call Number Searchers 0.29% 3.95x
Mississippi News 1.33% 3.49x
Youth Educational Resources 0.03% 3.37x
Farming & Agriculture 0.04% 3.24x
East Texas Cluster 0.59% 3.16x
Flower Shopping 0.02% 3.16x
Reproductive Health 0.02% 2.97x
Car Enthusiasts 0.59% 2.96x
Hair & Beauty 0.03% 2.81x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male