Dstillery Audiences

DOLLAR GENERAL

Audience Size: 4.9 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 6.00% 1.79x
Smoky Mountains Trip Planners 3.45% 1.62x
Southeastern Voters 4.00% 1.61x
Smokie Mountain Trip Planner 5.31% 1.61x
Cabin Rental Researchers 5.05% 1.60x
Alabama Trip Planners 5.99% 1.52x
Florida Gulf Coast Travel Researchers 4.41% 1.52x
Holiday Season Sporting Goods Deal Shoppers 2.96% 1.48x
Ohio County and Local Fair Visitors 3.44% 1.41x
St. Louis Trip Planners 4.14% 1.41x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.36% 2.66x
Maurices 5.34% 2.00x
Carhartt 26.21% 1.88x
Buckle 2.86% 1.60x
Express Outlets 0.46% 1.53x
Lane Bryant 2.23% 1.48x
The Childrens Place 3.40% 1.44x
Journeys 3.59% 1.41x
Aeropostale 2.16% 1.38x
Old Navy 3.93% 1.38x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.01% 5.48x
Beach Vacations 0.04% 2.34x
Unique & Personalized Fashion 0.06% 2.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.08x
Work Productivity 0.02% 1.93x
Arkansas News 1.47% 1.86x
East Texas Cluster 0.52% 1.79x
Mississippi News 1.23% 1.75x
Missouri Travel & Outdoors Cluster 1.13% 1.72x
Meeting Planning & Hotels 0.01% 1.64x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female