Explore the Dollar General Audience
Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Dollar General audience.
INTERESTS
The Dollar General audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.43% | 1.88x |
| Ohio County and Local Fair Visitors | 4.26% | 1.81x |
| Cabin Rental Researchers | 4.25% | 1.79x |
| Alabama Trip Planners | 4.42% | 1.69x |
| Smoky Mountains Trip Planners | 3.69% | 1.67x |
| Southeastern Voters | 3.09% | 1.55x |
| Tractor Shoppers | 3.44% | 1.54x |
| Black Friday Deal Shoppers | 3.41% | 1.53x |
| Mowing Equipment Shoppers | 2.91% | 1.51x |
| Florida Gulf Coast Travel Researchers | 3.76% | 1.40x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
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APPAREL RETAILERS
The Dollar General audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.
| Location | Composition | Index |
| Belk | 1.16% | 5.34x |
| Buckle | 3.28% | 3.33x |
| Express Outlets | 0.62% | 3.29x |
| Lane Bryant | 2.61% | 2.89x |
| Journeys | 2.76% | 2.81x |
| Charlotte Russe | 2.07% | 2.79x |
| American Eagle Outfitters | 3.92% | 2.79x |
| Aeropostale | 2.48% | 2.78x |
| Dressbarn | 2.34% | 2.73x |
| The Childrens Place | 3.85% | 2.71x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar General audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 0.91% | 1.98x |
| Arkansas News | 0.98% | 1.98x |
| Tennessee Cluster | 1.99% | 1.97x |
| Central & Northwest Ohio Cluster | 1.75% | 1.86x |
| West Virginia News | 0.77% | 1.84x |
| Missouri Travel & Outdoors Cluster | 0.95% | 1.84x |
| East Texas Cluster | 0.44% | 1.81x |
| Memphis News | 0.18% | 1.77x |
| Alabama News | 3.57% | 1.75x |
| Tennessee News | 1.92% | 1.73x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
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DEMOGRAPHICS
The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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