Dstillery Audiences

DOLLAR GENERAL

Audience Size: 6.3 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.79% 1.70x
Smokie Mountain Trip Planner 5.70% 1.64x
Smoky Mountains Trip Planners 3.12% 1.62x
Cabin Rental Researchers 5.37% 1.57x
Southeastern Voters 3.71% 1.53x
Holiday Season Sporting Goods Deal Shoppers 2.76% 1.53x
Florida Gulf Coast Travel Researchers 4.33% 1.52x
Alabama Trip Planners 6.23% 1.48x
Tractor Shoppers 3.01% 1.47x
Nashville Trip Planners 2.67% 1.41x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 2.86% 2.68x
Maurices 9.64% 2.03x
Carhartt 38.77% 1.91x
Buckle 5.92% 1.71x
Lane Bryant 4.73% 1.61x
Express Outlets 0.86% 1.61x
The Childrens Place 7.07% 1.58x
Journeys 7.39% 1.53x
Aeropostale 4.58% 1.52x
Dressbarn 3.65% 1.52x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.01% 5.48x
Beach Vacations 0.02% 2.40x
Telescopes 0.01% 2.32x
Farming & Agriculture 0.03% 2.27x
Grilling 0.05% 1.96x
East Texas Cluster 0.43% 1.91x
Arkansas News 1.36% 1.91x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.83x
Natural & Healthy Living Researchers 0.01% 1.83x
Survival Guides 0.01% 1.82x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female