Dstillery Audiences

DOLLAR GENERAL

Audience Size: 7.7 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 5.24% 2.11x
South State Fair Visitors 5.24% 2.03x
Smoky Mountains Trip Planners 4.08% 1.90x
Ohio County and Local Fair Visitors 4.76% 1.88x
Alabama Trip Planners 5.02% 1.81x
Southeastern Voters 3.75% 1.76x
Florida Gulf Coast Travel Researchers 4.07% 1.74x
SEC Fans 3.70% 1.71x
Mowing Equipment Shoppers 3.10% 1.70x
Tractor Shoppers 3.41% 1.69x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.44% 5.27x
Carhartt 7.95% 3.79x
Buckle 3.81% 3.31x
Express Outlets 0.68% 3.10x
Lane Bryant 2.90% 3.00x
Charlotte Russe 2.52% 2.93x
The Childrens Place 5.42% 2.83x
Aeropostale 3.69% 2.81x
Dressbarn 2.67% 2.80x
American Eagle Outfitters 4.55% 2.79x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.53% 2.19x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.16x
Mississippi News 1.06% 2.16x
Missouri Travel & Outdoors Cluster 1.07% 2.13x
West Virginia News 1.08% 2.09x
Tennessee Cluster 2.21% 2.04x
Arkansas News 1.14% 2.03x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 1.99x
Tennessee News 2.46% 1.97x
Northern Texas Cluster 1.36% 1.93x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female