Dstillery Audiences

DOLLAR GENERAL

Audience Size: 7.5 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 3.19% 1.84x
Cabin Rental Researchers 2.58% 1.81x
Tractor Shoppers 2.37% 1.71x
Smoky Mountains Trip Planners 2.40% 1.70x
Black Friday Deal Shoppers 2.11% 1.65x
Mowing Equipment Shoppers 1.83% 1.62x
Southeastern Voters 1.91% 1.61x
Florida Gulf Coast Travel Researchers 2.46% 1.49x
Drive-In Theater Enthusiasts 1.91% 1.47x
Dodge Vehicle Shoppers 1.93% 1.45x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.33% 6.01x
Carhartt 6.08% 4.50x
Express Outlets 0.52% 3.77x
Buckle 2.34% 3.55x
Lane Bryant 2.72% 3.15x
Aeropostale 1.81% 3.11x
Dressbarn 2.32% 3.06x
Journeys 2.42% 3.01x
American Eagle Outfitters 3.36% 2.99x
Charlotte Russe 1.51% 2.97x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.81% 2.34x
Mississippi News 0.85% 2.25x
Missouri Travel & Outdoors Cluster 0.95% 2.22x
Arkansas News 0.98% 2.22x
Texas Off-Roading 0.01% 2.18x
Tennessee Cluster 1.62% 1.92x
Fire Fighting 0.10% 1.90x
Memphis News 0.18% 1.82x
Niche Dating Websites 0.39% 1.81x
Alabama News 2.87% 1.81x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female