Dstillery Audiences

DOLLAR GENERAL

Audience Size: 6.7 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.04% 2.08x
Cabin Rental Researchers 5.12% 2.04x
Smokie Mountain Trip Planner 5.15% 2.04x
Smoky Mountains Trip Planners 3.69% 1.84x
Alabama Trip Planners 4.90% 1.83x
Ohio County and Local Fair Visitors 4.16% 1.83x
Tractor Shoppers 3.23% 1.75x
Mowing Equipment Shoppers 2.98% 1.75x
Southeastern Voters 3.56% 1.71x
Florida Gulf Coast Travel Researchers 3.74% 1.70x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.56% 5.52x
Carhartt 17.46% 3.91x
Buckle 4.03% 3.36x
Express Outlets 0.66% 3.13x
Lane Bryant 3.02% 3.13x
The Childrens Place 5.79% 2.97x
Charlotte Russe 1.56% 2.95x
Dressbarn 2.50% 2.93x
Journeys 5.41% 2.93x
Aeropostale 3.94% 2.91x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.55% 2.23x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.19x
Missouri Travel & Outdoors Cluster 1.16% 2.15x
Mississippi News 1.27% 2.12x
Motorsports 0.16% 2.08x
Farming & Agriculture 0.12% 2.02x
West Virginia News 1.10% 2.00x
Arkansas News 1.25% 1.99x
Northern Texas Cluster 1.45% 1.96x
Tennessee Cluster 2.21% 1.93x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female