Dstillery Audiences

DOLLAR GENERAL

Audience Size: 1.1 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.70% 1.67x
Tractor Shoppers 4.32% 1.66x
Smokie Mountain Trip Planner 5.29% 1.61x
RC Helicopters and Drones Hobbyists 4.03% 1.56x
Hunters 4.39% 1.54x
Outdoors Enthusiasts 4.43% 1.53x
Southeastern Voters 4.10% 1.52x
Holiday Season Sporting Goods Deal Shoppers 3.00% 1.51x
Getting Off the Grid Travelers 3.40% 1.50x
Alabama Trip Planners 5.50% 1.49x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.13% 4.52x
Maurices 3.95% 3.58x
Carhartt 26.11% 3.37x
Buckle 2.33% 3.00x
Express Outlets 0.30% 2.94x
Lane Bryant 1.63% 2.85x
Aeropostale 1.87% 2.67x
Journeys 3.01% 2.63x
The Childrens Place 2.75% 2.60x
Victoria's Secret 2.83% 2.56x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.01% 5.48x
Car Keys, Locks & Remotes 0.11% 5.23x
Beach & Intimate Wear 0.03% 5.10x
Cardiac & Other Health Research 0.02% 3.82x
Machines & Industrial Supplies 0.04% 3.82x
Shipping & Logistics 0.03% 3.69x
Germany Cluster 0.02% 3.57x
Hair & Beauty 0.02% 3.39x
Healthcare Jobs 0.02% 3.15x
Fire Fighting 0.03% 2.77x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female