Dstillery Audiences

DOLLAR GENERAL

Audience Size: 2.1 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.48% 1.75x
South State Fair Visitors 4.85% 1.66x
Smokie Mountain Trip Planner 4.74% 1.54x
Cabin Rental Researchers 4.78% 1.52x
Fall/Winter 2021 Fashion Trend Researchers 0.08% 1.50x
Southeastern Voters 3.56% 1.50x
Alabama Trip Planners 4.58% 1.49x
Ohio County and Local Fair Visitors 3.61% 1.48x
Mowing Equipment Shoppers 2.19% 1.45x
Nashville Trip Planners 1.61% 1.42x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 0.73% 4.78x
Carhartt 11.95% 3.70x
Maurices 2.65% 3.06x
Buckle 1.44% 2.65x
Lane Bryant 1.03% 2.60x
The Childrens Place 1.39% 2.47x
Express Outlets 0.19% 2.43x
Dressbarn 0.80% 2.34x
Journeys 1.82% 2.28x
Mens Wearhouse 1.30% 2.22x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.01% 3.23x
Canada Business Cluster 0.03% 2.47x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.42x
Motorsports 0.03% 2.30x
Low Budget Shoppers 0.06% 2.24x
Lawns & Pest Control 0.01% 2.11x
Internet Radio 0.02% 2.10x
Art News & Products 0.01% 2.04x
Medical & Pharmaceutical Scholarship 0.01% 1.91x
Scrapbooking & Home Art Projects 0.18% 1.89x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female