Explore the Dollar General Audience
Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dollar General audience.
INTERESTS
The Dollar General audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar General audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 2.48% | 1.75x |
| South State Fair Visitors | 4.85% | 1.66x |
| Smokie Mountain Trip Planner | 4.74% | 1.54x |
| Cabin Rental Researchers | 4.78% | 1.52x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.50x |
| Southeastern Voters | 3.56% | 1.50x |
| Alabama Trip Planners | 4.58% | 1.49x |
| Ohio County and Local Fair Visitors | 3.61% | 1.48x |
| Mowing Equipment Shoppers | 2.19% | 1.45x |
| Nashville Trip Planners | 1.61% | 1.42x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
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APPAREL RETAILERS
The Dollar General audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.
| Location | Composition | Index |
| Belk | 0.73% | 4.78x |
| Carhartt | 11.95% | 3.70x |
| Maurices | 2.65% | 3.06x |
| Buckle | 1.44% | 2.65x |
| Lane Bryant | 1.03% | 2.60x |
| The Childrens Place | 1.39% | 2.47x |
| Express Outlets | 0.19% | 2.43x |
| Dressbarn | 0.80% | 2.34x |
| Journeys | 1.82% | 2.28x |
| Mens Wearhouse | 1.30% | 2.22x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar General audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.01% | 3.23x |
| Canada Business Cluster | 0.03% | 2.47x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.42x |
| Motorsports | 0.03% | 2.30x |
| Low Budget Shoppers | 0.06% | 2.24x |
| Lawns & Pest Control | 0.01% | 2.11x |
| Internet Radio | 0.02% | 2.10x |
| Art News & Products | 0.01% | 2.04x |
| Medical & Pharmaceutical Scholarship | 0.01% | 1.91x |
| Scrapbooking & Home Art Projects | 0.18% | 1.89x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
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DEMOGRAPHICS
The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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