Dstillery Audiences

DOLLAR GENERAL

Audience Size: 2.1 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.69% 1.62x
Smokie Mountain Trip Planner 4.92% 1.54x
Nashville Trip Planners 1.85% 1.48x
Little Rock Trip Planners 1.58% 1.37x
North Midwest State Fair Visitors 3.41% 1.37x
Kansas City Trip Planners 3.48% 1.36x
Southeastern Voters 5.24% 1.35x
Alabama Trip Planners 7.13% 1.35x
St. Louis Trip Planners 3.14% 1.34x
Ohio County and Local Fair Visitors 3.48% 1.33x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 0.49% 4.96x
Maurices 1.97% 3.17x
Buckle 1.19% 3.13x
Lane Bryant 0.68% 3.10x
Journeys 1.51% 2.76x
Express Outlets 0.19% 2.73x
Charlotte Russe 0.27% 2.65x
Aeropostale 0.91% 2.60x
The Childrens Place 0.55% 2.54x
Dressbarn 0.68% 2.52x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Humor & Entertainment.

Content Affinity Composition Index
Humor & Entertainment 0.01% 2.84x
Free Online Game Players 0.03% 2.63x
College Sports 0.02% 2.63x
Internet Radio 0.02% 2.01x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 2.00x
Malaya 0.01% 1.99x
Nebraska Cluster 1.06% 1.98x
Tennessee News 1.37% 1.94x
Arkansas News 1.06% 1.90x
Corporate Employment Pages 0.01% 1.87x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female