Explore the Dollar General Audience
Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 958.4 thousand unique devices whose actions qualify for the Dollar General audience.
INTERESTS
The Dollar General audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar General audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 2.61% | 1.81x |
| Tractor Shoppers | 1.68% | 1.79x |
| Alabama Trip Planners | 5.68% | 1.73x |
| Southeastern Voters | 1.82% | 1.63x |
| Florida Gulf Coast Travel Researchers | 1.92% | 1.62x |
| Disability Insurance Researchers | 2.05% | 1.60x |
| Black Friday Deal Shoppers | 2.11% | 1.59x |
| Myrtle Beach Trip Planners | 1.46% | 1.52x |
| Xtreme Sports Fans | 1.39% | 1.49x |
| Louisiana Trip Planners | 1.59% | 1.49x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
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APPAREL RETAILERS
The Dollar General audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar General audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.64% | 5.97x |
| Michael Kors | 0.24% | 2.04x |
| Gymboree | 0.50% | 1.65x |
| Brooks Brothers | 0.69% | 1.50x |
| Lululemon | 0.11% | 1.50x |
| Free People | 0.04% | 1.20x |
| J. Crew | 0.50% | 1.18x |
| Club Monaco | 0.11% | 1.02x |
| Banana Republic | 0.51% | 1.00x |
| The North Face | 0.26% | 0.99x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar General audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 3.03x |
| Mississippi News | 0.62% | 2.41x |
| West Virginia News | 0.52% | 2.25x |
| Alabama News | 2.07% | 2.13x |
| Arkansas News | 0.61% | 2.11x |
| Consumer Rewards | 0.11% | 2.09x |
| East Texas Cluster | 0.24% | 2.02x |
| Missouri Travel & Outdoors Cluster | 0.63% | 2.01x |
| Flags & Trump | 0.01% | 2.00x |
| Scuba Diving | 0.06% | 1.99x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
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DEMOGRAPHICS
The Dollar General audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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