Dstillery Audiences

DOLLAR GENERAL

Audience Size: 958.4 Thousand Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 958.4 thousand unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.61% 1.81x
Tractor Shoppers 1.68% 1.79x
Alabama Trip Planners 5.68% 1.73x
Southeastern Voters 1.82% 1.63x
Florida Gulf Coast Travel Researchers 1.92% 1.62x
Disability Insurance Researchers 2.05% 1.60x
Black Friday Deal Shoppers 2.11% 1.59x
Myrtle Beach Trip Planners 1.46% 1.52x
Xtreme Sports Fans 1.39% 1.49x
Louisiana Trip Planners 1.59% 1.49x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Carhartt.

Location Composition Index
Carhartt 0.64% 5.97x
Michael Kors 0.24% 2.04x
Gymboree 0.50% 1.65x
Brooks Brothers 0.69% 1.50x
Lululemon 0.11% 1.50x
Free People 0.04% 1.20x
J. Crew 0.50% 1.18x
Club Monaco 0.11% 1.02x
Banana Republic 0.51% 1.00x
The North Face 0.26% 0.99x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.03x
Mississippi News 0.62% 2.41x
West Virginia News 0.52% 2.25x
Alabama News 2.07% 2.13x
Arkansas News 0.61% 2.11x
Consumer Rewards 0.11% 2.09x
East Texas Cluster 0.24% 2.02x
Missouri Travel & Outdoors Cluster 0.63% 2.01x
Flags & Trump 0.01% 2.00x
Scuba Diving 0.06% 1.99x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999