Dstillery Audiences

DOLLAR GENERAL

Audience Size: 8 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 8 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.43% 1.88x
Ohio County and Local Fair Visitors 4.26% 1.81x
Cabin Rental Researchers 4.25% 1.79x
Alabama Trip Planners 4.42% 1.69x
Smoky Mountains Trip Planners 3.69% 1.67x
Southeastern Voters 3.09% 1.55x
Tractor Shoppers 3.44% 1.54x
Black Friday Deal Shoppers 3.41% 1.53x
Mowing Equipment Shoppers 2.91% 1.51x
Florida Gulf Coast Travel Researchers 3.76% 1.40x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.16% 5.34x
Buckle 3.28% 3.33x
Express Outlets 0.62% 3.29x
Lane Bryant 2.61% 2.89x
Journeys 2.76% 2.81x
Charlotte Russe 2.07% 2.79x
American Eagle Outfitters 3.92% 2.79x
Aeropostale 2.48% 2.78x
Dressbarn 2.34% 2.73x
The Childrens Place 3.85% 2.71x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 0.91% 1.98x
Arkansas News 0.98% 1.98x
Tennessee Cluster 1.99% 1.97x
Central & Northwest Ohio Cluster 1.75% 1.86x
West Virginia News 0.77% 1.84x
Missouri Travel & Outdoors Cluster 0.95% 1.84x
East Texas Cluster 0.44% 1.81x
Memphis News 0.18% 1.77x
Alabama News 3.57% 1.75x
Tennessee News 1.92% 1.73x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female