Dstillery Audiences

DOLLAR GENERAL

Audience Size: 2.5 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.41% 1.70x
Smokie Mountain Trip Planner 5.44% 1.66x
Cabin Rental Researchers 5.02% 1.60x
Smoky Mountains Trip Planners 3.80% 1.52x
Alabama Trip Planners 5.26% 1.51x
Ohio County and Local Fair Visitors 4.54% 1.49x
Southeastern Voters 3.88% 1.48x
Black Friday Deal Shoppers 3.31% 1.46x
Holiday Season Sporting Goods Deal Shoppers 2.24% 1.46x
Tractor Shoppers 3.62% 1.41x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.08% 4.27x
Maurices 4.60% 3.37x
Carhartt 30.50% 3.12x
Buckle 2.17% 2.79x
Express Outlets 0.37% 2.79x
Lane Bryant 1.98% 2.64x
Journeys 3.00% 2.59x
Aeropostale 1.80% 2.54x
The Childrens Place 2.81% 2.47x
Victoria's Secret 2.82% 2.41x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.94x
International Development & Health 0.02% 2.35x
Illinois College Sports 0.02% 2.28x
Beach & Intimate Wear 0.01% 2.24x
Airsoft & Paintball Equipment 0.02% 2.15x
Audio Clips & Sound Effects 0.01% 2.08x
California Universities 0.02% 2.01x
Assorted Topics (Car News, Animals, Viral Media) 0.11% 2.00x
Healthy Eating Researchers 0.04% 1.98x
West Virginia News 1.17% 1.93x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female