Dstillery Audiences

DOLLAR GENERAL

Audience Size: 3.5 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.71% 1.58x
Smokie Mountain Trip Planner 5.22% 1.56x
South State Fair Visitors 4.59% 1.54x
Cabin Rental Researchers 5.17% 1.51x
Ohio County and Local Fair Visitors 4.02% 1.49x
Florida Gulf Coast Travel Researchers 4.09% 1.47x
St. Louis Trip Planners 3.69% 1.46x
Southeastern Voters 3.45% 1.44x
SEC Fans 2.79% 1.43x
Black Friday Deal Shoppers 2.90% 1.42x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 2.17% 4.37x
Maurices 7.34% 3.12x
Carhartt 32.23% 3.04x
Buckle 4.42% 2.71x
Lane Bryant 3.38% 2.54x
Express Outlets 0.55% 2.53x
The Childrens Place 5.08% 2.45x
Johnston and Murphy 0.01% 2.40x
Journeys 5.36% 2.40x
Aeropostale 3.31% 2.39x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Arts & Crafts.

Content Affinity Composition Index
Arts & Crafts 0.01% 5.35x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.01% 5.14x
Natural & Healthy Living Researchers 0.01% 3.71x
Lacrosse College Athletics 0.02% 3.13x
Police Gear 0.02% 2.89x
English as a Second Language 0.02% 2.58x
Dental Health 0.01% 2.43x
Missouri Travel & Outdoors Cluster 1.36% 2.29x
Parenting & Children's Activities 0.01% 2.23x
Nursing 0.03% 2.19x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female