Explore the Dollar General Audience
Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Dollar General audience.
INTERESTS
The Dollar General audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 5.88% | 1.93x |
| Smokie Mountain Trip Planner | 6.18% | 1.82x |
| Cabin Rental Researchers | 6.08% | 1.81x |
| Southeastern Voters | 4.63% | 1.78x |
| Smoky Mountains Trip Planners | 4.60% | 1.73x |
| Alabama Trip Planners | 5.73% | 1.69x |
| Black Friday Deal Shoppers | 4.13% | 1.61x |
| Ohio County and Local Fair Visitors | 5.02% | 1.58x |
| Florida Gulf Coast Travel Researchers | 4.69% | 1.58x |
| Mowing Equipment Shoppers | 3.69% | 1.56x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
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APPAREL RETAILERS
The Dollar General audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.
| Location | Composition | Index |
| Belk | 1.09% | 5.45x |
| Maurices | 1.36% | 5.43x |
| Carhartt | 25.26% | 4.13x |
| Lane Bryant | 2.03% | 3.11x |
| Buckle | 2.45% | 3.09x |
| Express Outlets | 0.37% | 2.97x |
| The Childrens Place | 3.46% | 2.82x |
| Aeropostale | 2.31% | 2.76x |
| Dressbarn | 1.48% | 2.76x |
| Journeys | 3.76% | 2.75x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar General audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.02% | 2.54x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.36x |
| Discount Shopping | 0.04% | 2.24x |
| General Interest | 0.01% | 2.13x |
| Higher-End Fashion Brands | 0.02% | 2.05x |
| Professional Audio Visual | 0.02% | 1.99x |
| Unique & Personalized Fashion | 0.16% | 1.89x |
| Arkansas News | 1.75% | 1.88x |
| Mississippi News | 1.94% | 1.88x |
| Cigars | 0.02% | 1.84x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
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DEMOGRAPHICS
The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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