Dstillery Audiences

DOLLAR GENERAL

Audience Size: 7.3 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Smokie Mountain Trip Planner.

Interest Composition Index
Smokie Mountain Trip Planner 5.01% 2.01x
South State Fair Visitors 5.21% 1.99x
Cabin Rental Researchers 4.69% 1.96x
Ohio County and Local Fair Visitors 4.42% 1.89x
Smoky Mountains Trip Planners 3.77% 1.87x
Alabama Trip Planners 4.99% 1.82x
Southeastern Voters 3.72% 1.75x
Mowing Equipment Shoppers 3.11% 1.74x
Tractor Shoppers 3.39% 1.73x
Florida Gulf Coast Travel Researchers 4.02% 1.67x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.62% 5.56x
Carhartt 14.35% 3.93x
Buckle 4.27% 3.44x
Express Outlets 0.73% 3.17x
Lane Bryant 3.20% 3.15x
Charlotte Russe 2.11% 3.05x
Dressbarn 2.79% 2.98x
The Childrens Place 6.14% 2.98x
Aeropostale 4.21% 2.94x
Journeys 5.29% 2.94x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.45% 2.19x
Missouri Travel & Outdoors Cluster 1.02% 2.18x
Mississippi News 1.09% 2.12x
Men's Fashion Shopping 0.01% 2.09x
West Virginia News 0.95% 2.03x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.03x
Arkansas News 1.05% 1.96x
Tennessee Cluster 1.98% 1.90x
Fire Fighting 0.09% 1.89x
Illinois News 1.31% 1.86x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female