Dstillery Audiences

DOLLAR GENERAL

Audience Size: 5.8 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.26% 1.82x
Smoky Mountains Trip Planners 2.16% 1.82x
Tractor Shoppers 1.83% 1.80x
Mowing Equipment Shoppers 1.49% 1.76x
Alabama Trip Planners 5.50% 1.72x
Southeastern Voters 1.70% 1.65x
Black Friday Deal Shoppers 1.85% 1.61x
Myrtle Beach Trip Planners 1.57% 1.59x
Disability Insurance Researchers 1.98% 1.55x
Florida Gulf Coast Travel Researchers 1.89% 1.55x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.66% 7.41x
Carhartt 12.68% 4.71x
Express Outlets 0.25% 4.47x
Aeropostale 1.69% 3.89x
Dressbarn 2.07% 3.74x
Lane Bryant 2.30% 3.72x
American Eagle Outfitters 2.56% 3.48x
Old Navy 2.83% 3.48x
Journeys 1.51% 3.46x
Charlotte Russe 0.89% 3.35x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.01% 2.58x
West Virginia News 0.61% 2.56x
Arkansas News 0.63% 2.31x
Consumer Rewards 0.07% 2.26x
Decoration & Fabric 0.00% 2.23x
Mississippi News 0.56% 2.22x
Tennessee Cluster 1.15% 2.09x
Missouri Travel & Outdoors Cluster 0.64% 2.08x
Survey Websites 0.01% 2.08x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 2.04x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female