Dstillery Audiences

DOLLAR GENERAL

Audience Size: 3.2 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 1.97% 1.96x
Cabin Rental Researchers 2.52% 1.86x
Tractor Shoppers 1.68% 1.83x
Alabama Trip Planners 5.40% 1.74x
Southeastern Voters 1.84% 1.70x
Florida Gulf Coast Travel Researchers 2.09% 1.66x
Black Friday Deal Shoppers 1.82% 1.64x
Xtreme Sports Fans 1.54% 1.62x
Myrtle Beach Trip Planners 1.73% 1.60x
Disability Insurance Researchers 1.86% 1.56x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.22% 8.17x
Carhartt 9.35% 4.98x
Express Outlets 0.14% 4.65x
Lane Bryant 1.41% 3.94x
Aeropostale 1.19% 3.92x
Dressbarn 1.25% 3.82x
Journeys 0.85% 3.75x
Old Navy 1.77% 3.71x
Charlotte Russe 0.58% 3.51x
American Eagle Outfitters 1.56% 3.32x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.60% 2.54x
Texas Off-Roading 0.01% 2.44x
Arkansas News 0.62% 2.28x
Rural Living 0.01% 2.28x
Mississippi News 0.55% 2.26x
Missouri Travel & Outdoors Cluster 0.70% 2.24x
Tennessee Cluster 1.12% 2.14x
Alabama News 1.98% 2.11x
Consumer Rewards 0.08% 2.04x
Fire Fighting 0.08% 2.03x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female