Explore the Dollar General Audience
Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Dollar General audience.
INTERESTS
The Dollar General audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 6.00% | 1.79x |
| Smoky Mountains Trip Planners | 3.45% | 1.62x |
| Southeastern Voters | 4.00% | 1.61x |
| Smokie Mountain Trip Planner | 5.31% | 1.61x |
| Cabin Rental Researchers | 5.05% | 1.60x |
| Alabama Trip Planners | 5.99% | 1.52x |
| Florida Gulf Coast Travel Researchers | 4.41% | 1.52x |
| Holiday Season Sporting Goods Deal Shoppers | 2.96% | 1.48x |
| Ohio County and Local Fair Visitors | 3.44% | 1.41x |
| St. Louis Trip Planners | 4.14% | 1.41x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
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APPAREL RETAILERS
The Dollar General audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.
| Location | Composition | Index |
| Belk | 1.36% | 2.66x |
| Maurices | 5.34% | 2.00x |
| Carhartt | 26.21% | 1.88x |
| Buckle | 2.86% | 1.60x |
| Express Outlets | 0.46% | 1.53x |
| Lane Bryant | 2.23% | 1.48x |
| The Childrens Place | 3.40% | 1.44x |
| Journeys | 3.59% | 1.41x |
| Aeropostale | 2.16% | 1.38x |
| Old Navy | 3.93% | 1.38x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar General audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.01% | 5.48x |
| Beach Vacations | 0.04% | 2.34x |
| Unique & Personalized Fashion | 0.06% | 2.13x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.08x |
| Work Productivity | 0.02% | 1.93x |
| Arkansas News | 1.47% | 1.86x |
| East Texas Cluster | 0.52% | 1.79x |
| Mississippi News | 1.23% | 1.75x |
| Missouri Travel & Outdoors Cluster | 1.13% | 1.72x |
| Meeting Planning & Hotels | 0.01% | 1.64x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
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DEMOGRAPHICS
The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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