Explore the Dollar General Audience
Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dollar General audience.
INTERESTS
The Dollar General audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 5.69% | 1.62x |
| Smokie Mountain Trip Planner | 4.92% | 1.54x |
| Nashville Trip Planners | 1.85% | 1.48x |
| Little Rock Trip Planners | 1.58% | 1.37x |
| North Midwest State Fair Visitors | 3.41% | 1.37x |
| Kansas City Trip Planners | 3.48% | 1.36x |
| Southeastern Voters | 5.24% | 1.35x |
| Alabama Trip Planners | 7.13% | 1.35x |
| St. Louis Trip Planners | 3.14% | 1.34x |
| Ohio County and Local Fair Visitors | 3.48% | 1.33x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
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APPAREL RETAILERS
The Dollar General audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.
| Location | Composition | Index |
| Belk | 0.49% | 4.96x |
| Maurices | 1.97% | 3.17x |
| Buckle | 1.19% | 3.13x |
| Lane Bryant | 0.68% | 3.10x |
| Journeys | 1.51% | 2.76x |
| Express Outlets | 0.19% | 2.73x |
| Charlotte Russe | 0.27% | 2.65x |
| Aeropostale | 0.91% | 2.60x |
| The Childrens Place | 0.55% | 2.54x |
| Dressbarn | 0.68% | 2.52x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar General audience is Humor & Entertainment.
| Content Affinity | Composition | Index |
| Humor & Entertainment | 0.01% | 2.84x |
| Free Online Game Players | 0.03% | 2.63x |
| College Sports | 0.02% | 2.63x |
| Internet Radio | 0.02% | 2.01x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 2.00x |
| Malaya | 0.01% | 1.99x |
| Nebraska Cluster | 1.06% | 1.98x |
| Tennessee News | 1.37% | 1.94x |
| Arkansas News | 1.06% | 1.90x |
| Corporate Employment Pages | 0.01% | 1.87x |
Composition Percentage:
The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
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DEMOGRAPHICS
The Dollar General audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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