Dstillery Audiences

DOLLAR GENERAL

Audience Size: 8.1 Million Devices

Explore the Dollar General Audience

Below you'll find more information about the Dollar General audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Dollar General audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar General audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar General audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.94% 1.90x
Cabin Rental Researchers 4.55% 1.75x
Ohio County and Local Fair Visitors 4.35% 1.71x
Alabama Trip Planners 4.46% 1.70x
Smoky Mountains Trip Planners 3.73% 1.59x
Southeastern Voters 3.22% 1.52x
Tractor Shoppers 3.41% 1.49x
Black Friday Deal Shoppers 3.44% 1.47x
Mowing Equipment Shoppers 3.00% 1.46x
Florida Gulf Coast Travel Researchers 3.78% 1.41x
Composition Percentage: The overlap percentage between the Dollar General audience and the Interest attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar General audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar General audience is Belk.

Location Composition Index
Belk 1.22% 5.22x
Buckle 3.65% 3.26x
Express Outlets 0.63% 3.20x
Lane Bryant 2.67% 2.88x
Charlotte Russe 2.37% 2.80x
Journeys 2.90% 2.79x
Aeropostale 2.87% 2.77x
American Eagle Outfitters 4.12% 2.77x
The Childrens Place 4.37% 2.75x
Dressbarn 2.46% 2.71x
Composition Percentage: The overlap percentage between the Dollar General audience and the Location attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar General audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.23x
Mississippi News 0.95% 2.06x
Missouri Travel & Outdoors Cluster 1.03% 2.03x
Arkansas News 1.00% 2.01x
West Virginia News 0.89% 2.01x
East Texas Cluster 0.48% 1.88x
Tennessee Cluster 1.88% 1.86x
Alabama News 3.70% 1.73x
Central & Northwest Ohio Cluster 1.69% 1.71x
Northern Texas Cluster 1.18% 1.71x
Composition Percentage: The overlap percentage between the Dollar General audience and the Content Affinity attribute.
Index: A comparison of the Dollar General audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar General audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female