Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 2.45% | 1.36x |
| Disability Insurance Researchers | 2.95% | 1.34x |
| Readers of Jamaican Content | 2.20% | 1.33x |
| Hip Hop Fans | 2.79% | 1.32x |
| Cabin Rental Researchers | 3.10% | 1.31x |
| Fragrance Shoppers | 2.96% | 1.30x |
| As Seen on TV Shoppers | 2.60% | 1.30x |
| Myrtle Beach Trip Planners | 2.37% | 1.29x |
| Budget Wireless Shoppers | 2.62% | 1.27x |
| Crochet Enthusiasts | 2.46% | 1.26x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.
| Location | Composition | Index |
| Belk | 1.31% | 4.50x |
| Dressbarn | 4.11% | 4.39x |
| Lane Bryant | 4.40% | 4.33x |
| Charlotte Russe | 2.94% | 4.25x |
| Carhartt | 15.13% | 4.14x |
| Old Navy | 8.55% | 4.11x |
| The Childrens Place | 8.37% | 4.06x |
| Express Outlets | 0.93% | 4.01x |
| Aeropostale | 5.72% | 4.00x |
| Buckle | 4.91% | 3.95x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.65x |
| Texas Off-Roading | 0.01% | 2.23x |
| Franco-African Cluster | 0.02% | 1.92x |
| Survival Guides | 0.02% | 1.76x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 1.72x |
| Franchising | 0.02% | 1.70x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 1.70x |
| Perfume, Makeup & Cosmetics | 0.12% | 1.65x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.01% | 1.64x |
| Costumes | 0.04% | 1.54x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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