Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Lottery Enthusiasts.
| Interest | Composition | Index |
| Lottery Enthusiasts | 0.14% | 1.30x |
| Animated GIF Searchers | 0.19% | 1.25x |
| Hip Hop Fans | 1.64% | 1.22x |
| Readers of Dominican Republic Content | 1.49% | 1.21x |
| Readers of Caribbean Content | 1.53% | 1.20x |
| Trivia Enthusiasts | 1.21% | 1.19x |
| Plus Size Women | 1.82% | 1.18x |
| Readers of Honduran Content | 1.44% | 1.17x |
| Disability Insurance Researchers | 1.51% | 1.16x |
| Wig Shoppers | 1.33% | 1.15x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.
| Location | Composition | Index |
| Belk | 1.07% | 4.82x |
| Express Outlets | 0.64% | 4.63x |
| Dressbarn | 3.52% | 4.62x |
| Charlotte Russe | 2.28% | 4.48x |
| Lane Bryant | 3.79% | 4.39x |
| Hollister | 2.25% | 4.36x |
| The Childrens Place | 4.47% | 4.29x |
| Aeropostale | 2.50% | 4.29x |
| Carhartt | 5.76% | 4.26x |
| Zumiez | 3.91% | 4.26x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.01% | 2.37x |
| Online Learning | 0.03% | 2.02x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.80x |
| Consumer Rewards | 0.04% | 1.68x |
| Niche Dating Websites | 0.35% | 1.61x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.58x |
| Fire Fighting | 0.08% | 1.51x |
| Airsoft & Paintball Equipment | 0.06% | 1.47x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.05% | 1.47x |
| Men's Fashion Shopping | 0.02% | 1.46x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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