Dstillery Audiences

DOLLAR TREE

Audience Size: 5.2 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 1.47% 1.42x
Hip Hop Fans 1.75% 1.42x
Readers of Jamaican Content 1.36% 1.38x
Readers of African American Content 1.33% 1.35x
Disability Insurance Researchers 1.75% 1.34x
Readers of Dominican Republic Content 1.85% 1.32x
Readers of Caribbean Content 1.97% 1.32x
As Seen on TV Shoppers 1.46% 1.28x
Myrtle Beach Trip Planners 1.29% 1.27x
Readers of Honduran Content 3.74% 1.27x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Express Outlets.

Location Composition Index
Express Outlets 0.32% 5.84x
Belk 1.28% 5.70x
Dressbarn 3.11% 5.61x
Charlotte Russe 1.45% 5.46x
Hollister 1.37% 5.34x
Aeropostale 2.31% 5.32x
Lane Bryant 3.27% 5.28x
Old Navy 4.24% 5.21x
Journeys 2.26% 5.19x
Zumiez 2.20% 5.16x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 2.84x
Decoration & Fabric 0.00% 2.21x
Franco-African Cluster 0.03% 2.21x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.07x
Survey Websites 0.01% 2.03x
Local & Travel England - North Midlands 0.00% 1.96x
Consumer Rewards 0.06% 1.91x
Niche Dating Websites 0.27% 1.73x
As Seen On TV Products 0.01% 1.67x
Survival Guides 0.03% 1.66x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female