Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 985.8 thousand unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.08% | 1.61x |
| Michigan County and Local Fair Visitors | 4.43% | 1.40x |
| Cabin Rental Researchers | 4.28% | 1.34x |
| Detroit Trip Planners | 2.64% | 1.33x |
| Pet Owners | 2.69% | 1.31x |
| Disability Insurance Researchers | 3.91% | 1.31x |
| Budget Wireless Shoppers | 3.01% | 1.31x |
| Smokie Mountain Trip Planner | 4.40% | 1.30x |
| Detroit Lions Fans | 3.11% | 1.29x |
| Trivia Enthusiasts | 3.21% | 1.28x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.49% | 4.00x |
| Belk | 1.17% | 3.77x |
| Charlotte Russe | 0.26% | 3.71x |
| Lane Bryant | 2.71% | 3.66x |
| Dressbarn | 2.42% | 3.63x |
| Buckle | 3.29% | 3.49x |
| H&M | 1.70% | 3.48x |
| Old Navy | 4.68% | 3.42x |
| Aeropostale | 2.87% | 3.36x |
| Abercrombie & Fitch | 0.15% | 3.35x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.02% | 4.34x |
| Quebec Vacations | 0.05% | 4.33x |
| Healthy Eating Researchers | 0.07% | 3.95x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 3.88x |
| Real Estate Cluster | 0.03% | 3.70x |
| France Online Music & Quiz Content Cluster | 0.05% | 3.63x |
| Foreign Language Education | 0.03% | 3.55x |
| Arts & Crafts | 0.03% | 3.11x |
| Credit Unions & Consumer Protection | 0.01% | 3.06x |
| Canadian Healthcare | 0.03% | 2.99x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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