Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.08% | 1.61x |
| Michigan County and Local Fair Visitors | 3.60% | 1.26x |
| Dieters | 1.77% | 1.24x |
| Hallmark Channel Movie Fans | 2.30% | 1.23x |
| Credit Union Researchers | 2.47% | 1.23x |
| Smokie Mountain Trip Planner | 3.81% | 1.23x |
| Wig Shoppers | 2.60% | 1.23x |
| Holiday Season Department Store Deal Shoppers | 2.18% | 1.22x |
| Coupon Researchers | 1.86% | 1.22x |
| Holiday Season Sporting Goods Deal Shoppers | 2.25% | 1.21x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.90% | 4.12x |
| Belk | 1.15% | 4.00x |
| Lane Bryant | 3.04% | 3.82x |
| Dressbarn | 2.72% | 3.78x |
| Old Navy | 5.29% | 3.67x |
| Buckle | 3.19% | 3.60x |
| Express Outlets | 0.52% | 3.54x |
| Aeropostale | 2.88% | 3.51x |
| H&M | 1.69% | 3.47x |
| Forever 21 | 1.63% | 3.45x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.02% | 4.34x |
| Italy Cluster | 0.02% | 3.74x |
| Arts & Crafts | 0.03% | 3.26x |
| Canadian Lifestyle | 0.01% | 3.14x |
| Credit Unions & Consumer Protection | 0.01% | 3.06x |
| Phone & Computer Game Downloaders | 0.03% | 2.74x |
| Right Wing Blogs - Political Activism | 0.02% | 2.65x |
| Mid-Atlantic Beaches | 0.01% | 2.61x |
| Holiday Gifts | 0.01% | 2.53x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.01% | 2.50x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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