Dstillery Audiences

DOLLAR TREE

Audience Size: 6.8 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 2.76% 1.22x
Readers of Honduran Content 2.17% 1.18x
Ohio County and Local Fair Visitors 2.77% 1.18x
Wig Shoppers 2.23% 1.17x
Readers of Caribbean Content 2.37% 1.17x
Crochet Enthusiasts 2.18% 1.16x
Hip Hop Fans 2.70% 1.16x
Black Friday Deal Shoppers 2.54% 1.15x
Readers of Dominican Republic Content 2.08% 1.14x
Prepaid Smartphone Shoppers 2.66% 1.14x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.

Location Composition Index
Belk 0.94% 4.32x
Dressbarn 3.60% 4.20x
Express Outlets 0.77% 4.10x
Charlotte Russe 3.03% 4.09x
Lane Bryant 3.63% 4.02x
The Childrens Place 5.58% 3.92x
Old Navy 6.21% 3.91x
Hollister 2.84% 3.87x
Aeropostale 3.42% 3.84x
Zumiez 4.67% 3.80x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.90x
Franco-African Cluster 0.03% 1.87x
Bulgaria Cluster 0.01% 1.66x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 1.64x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.58x
Online Learning 0.02% 1.56x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 1.53x
Consumer Rewards 0.03% 1.45x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 1.44x
Niche Dating Websites 0.37% 1.37x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female