Dstillery Audiences

DOLLAR TREE

Audience Size: 6.1 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 2.45% 1.36x
Disability Insurance Researchers 2.95% 1.34x
Readers of Jamaican Content 2.20% 1.33x
Hip Hop Fans 2.79% 1.32x
Cabin Rental Researchers 3.10% 1.31x
Fragrance Shoppers 2.96% 1.30x
As Seen on TV Shoppers 2.60% 1.30x
Myrtle Beach Trip Planners 2.37% 1.29x
Budget Wireless Shoppers 2.62% 1.27x
Crochet Enthusiasts 2.46% 1.26x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.

Location Composition Index
Belk 1.31% 4.50x
Dressbarn 4.11% 4.39x
Lane Bryant 4.40% 4.33x
Charlotte Russe 2.94% 4.25x
Carhartt 15.13% 4.14x
Old Navy 8.55% 4.11x
The Childrens Place 8.37% 4.06x
Express Outlets 0.93% 4.01x
Aeropostale 5.72% 4.00x
Buckle 4.91% 3.95x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.65x
Texas Off-Roading 0.01% 2.23x
Franco-African Cluster 0.02% 1.92x
Survival Guides 0.02% 1.76x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 1.72x
Franchising 0.02% 1.70x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.70x
Perfume, Makeup & Cosmetics 0.12% 1.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 1.64x
Costumes 0.04% 1.54x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female