Dstillery Audiences

DOLLAR TREE

Audience Size: 1.4 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.07% 1.77x
T-Mobile Customers 0.08% 1.61x
Fall/Winter 2021 Fashion Trend Researchers 0.06% 1.59x
Home Remodelers 0.56% 1.42x
Home Design and Living Publication Readers 0.40% 1.34x
Home and Garden TV Fans 0.54% 1.34x
Home Design Enthusiasts 0.41% 1.33x
Women's Fitness Enthusiasts 0.43% 1.31x
Sleep Researchers 0.59% 1.30x
Home Exterior Design Enthusiasts 0.51% 1.28x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.

Location Composition Index
Belk 0.64% 4.25x
Dressbarn 1.39% 4.14x
Maurices 3.34% 3.92x
Carhartt 11.78% 3.71x
Lane Bryant 1.42% 3.65x
Old Navy 2.63% 3.37x
The Childrens Place 1.82% 3.28x
Buckle 1.73% 3.23x
Mens Wearhouse 1.84% 3.19x
Journeys 2.46% 3.11x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Malaya.

Content Affinity Composition Index
Malaya 0.02% 3.31x
Germany Cluster 0.01% 2.99x
Farming & Agriculture 0.02% 2.86x
Pet Supplies 0.01% 2.76x
Real Estate Cluster 0.01% 2.69x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.01% 2.50x
Painting & Renovation 0.02% 2.48x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.01% 2.46x
Police Gear 0.01% 2.41x
Franco-African Cluster 0.01% 2.31x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male