Dstillery Audiences

DOLLAR TREE

Audience Size: 6.1 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.87% 1.44x
Readers of Honduran Content 2.66% 1.44x
Hip Hop Fans 3.13% 1.42x
Wig Shoppers 2.36% 1.41x
Fragrance Shoppers 2.79% 1.39x
Readers of Puerto Rican Content 2.53% 1.36x
Readers of Jamaican Content 2.19% 1.36x
Readers of Panamanian Content 2.48% 1.36x
Readers of Dominican Republic Content 2.45% 1.35x
Readers of Cuban Content 2.04% 1.34x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.

Location Composition Index
Belk 1.08% 4.29x
Dressbarn 3.96% 4.20x
Lane Bryant 3.90% 4.10x
Charlotte Russe 3.75% 4.08x
Express Outlets 0.84% 4.03x
Old Navy 7.28% 3.96x
The Childrens Place 6.89% 3.94x
Aeropostale 4.49% 3.88x
Levi Strauss 1.16% 3.88x
Express 4.52% 3.86x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.65x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.41x
Franco-African Cluster 0.02% 2.26x
Comedy Content 0.05% 2.18x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.14x
Gadgets 0.04% 2.13x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.91x
Cigars 0.03% 1.87x
Romanian News 0.02% 1.73x
Home Office Products 0.02% 1.70x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female