Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 1.47% | 1.42x |
| Hip Hop Fans | 1.75% | 1.42x |
| Readers of Jamaican Content | 1.36% | 1.38x |
| Readers of African American Content | 1.33% | 1.35x |
| Disability Insurance Researchers | 1.75% | 1.34x |
| Readers of Dominican Republic Content | 1.85% | 1.32x |
| Readers of Caribbean Content | 1.97% | 1.32x |
| As Seen on TV Shoppers | 1.46% | 1.28x |
| Myrtle Beach Trip Planners | 1.29% | 1.27x |
| Readers of Honduran Content | 3.74% | 1.27x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.32% | 5.84x |
| Belk | 1.28% | 5.70x |
| Dressbarn | 3.11% | 5.61x |
| Charlotte Russe | 1.45% | 5.46x |
| Hollister | 1.37% | 5.34x |
| Aeropostale | 2.31% | 5.32x |
| Lane Bryant | 3.27% | 5.28x |
| Old Navy | 4.24% | 5.21x |
| Journeys | 2.26% | 5.19x |
| Zumiez | 2.20% | 5.16x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Animals, Clothing, Events, Education).
| Content Affinity | Composition | Index |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 2.84x |
| Decoration & Fabric | 0.00% | 2.21x |
| Franco-African Cluster | 0.03% | 2.21x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.07x |
| Survey Websites | 0.01% | 2.03x |
| Local & Travel England - North Midlands | 0.00% | 1.96x |
| Consumer Rewards | 0.06% | 1.91x |
| Niche Dating Websites | 0.27% | 1.73x |
| As Seen On TV Products | 0.01% | 1.67x |
| Survival Guides | 0.03% | 1.66x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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