Dstillery Audiences

DOLLAR TREE

Audience Size: 985.8 Thousand Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 985.8 thousand unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.08% 1.61x
Michigan County and Local Fair Visitors 4.43% 1.40x
Cabin Rental Researchers 4.28% 1.34x
Detroit Trip Planners 2.64% 1.33x
Pet Owners 2.69% 1.31x
Disability Insurance Researchers 3.91% 1.31x
Budget Wireless Shoppers 3.01% 1.31x
Smokie Mountain Trip Planner 4.40% 1.30x
Detroit Lions Fans 3.11% 1.29x
Trivia Enthusiasts 3.21% 1.28x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.

Location Composition Index
Maurices 5.49% 4.00x
Belk 1.17% 3.77x
Charlotte Russe 0.26% 3.71x
Lane Bryant 2.71% 3.66x
Dressbarn 2.42% 3.63x
Buckle 3.29% 3.49x
H&M 1.70% 3.48x
Old Navy 4.68% 3.42x
Aeropostale 2.87% 3.36x
Abercrombie & Fitch 0.15% 3.35x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.02% 4.34x
Quebec Vacations 0.05% 4.33x
Healthy Eating Researchers 0.07% 3.95x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 3.88x
Real Estate Cluster 0.03% 3.70x
France Online Music & Quiz Content Cluster 0.05% 3.63x
Foreign Language Education 0.03% 3.55x
Arts & Crafts 0.03% 3.11x
Credit Unions & Consumer Protection 0.01% 3.06x
Canadian Healthcare 0.03% 2.99x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female