Dstillery Audiences

DOLLAR TREE

Audience Size: 469.4 Thousand Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 469.4 thousand unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.08% 1.61x
Food Delivery Service Users 1.59% 1.32x
Trivia Enthusiasts 3.11% 1.32x
Wig Shoppers 2.60% 1.31x
Oregon County and Local Fair Visitors 3.27% 1.29x
North Carolina Travel Researchers 3.26% 1.29x
Budget Mobile Phone Researchers 3.00% 1.28x
Black Friday Deal Shoppers 3.21% 1.28x
As Seen on TV Shoppers 3.32% 1.25x
Michigan County and Local Fair Visitors 3.76% 1.25x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.

Location Composition Index
Maurices 4.74% 3.68x
Levi Strauss 0.02% 3.60x
Belk 0.70% 3.54x
Dressbarn 2.10% 3.38x
Lane Bryant 2.30% 3.29x
Express Outlets 0.35% 3.23x
Old Navy 3.99% 3.23x
Buckle 1.98% 3.21x
Aeropostale 1.74% 3.18x
Gymboree 1.51% 3.08x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 5.13x
Gadgets 0.02% 5.01x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.16x
Credit Unions & Consumer Protection 0.01% 3.06x
Alternative Streaming Services 0.01% 2.68x
Chat Rooms 0.02% 2.63x
Malaya 0.01% 2.63x
Tattoos & Costumes 0.02% 2.57x
London Tourism & Events 0.01% 2.51x
Franco-African Cluster 0.01% 2.51x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female