Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Disability Insurance Researchers.
| Interest | Composition | Index |
| Disability Insurance Researchers | 3.11% | 1.34x |
| Wig Shoppers | 2.47% | 1.31x |
| Hip Hop Fans | 3.01% | 1.31x |
| South Atlantic State Fair Visitors | 2.72% | 1.30x |
| As Seen on TV Shoppers | 2.80% | 1.30x |
| Cabin Rental Researchers | 3.17% | 1.28x |
| Smokie Mountain Trip Planner | 3.19% | 1.28x |
| Readers of Jamaican Content | 2.22% | 1.27x |
| Myrtle Beach Trip Planners | 2.36% | 1.27x |
| Black Friday Deal Shoppers | 2.67% | 1.26x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.
| Location | Composition | Index |
| Belk | 1.29% | 4.55x |
| Dressbarn | 3.78% | 4.42x |
| Lane Bryant | 4.19% | 4.34x |
| Charlotte Russe | 2.22% | 4.19x |
| Carhartt | 18.57% | 4.16x |
| Old Navy | 8.06% | 4.12x |
| The Childrens Place | 7.98% | 4.09x |
| Aeropostale | 5.41% | 4.00x |
| Hollister | 4.01% | 3.96x |
| Buckle | 4.75% | 3.95x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.02% | 2.92x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 2.60x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 1.96x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.75x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.70x |
| Professional Audio Visual | 0.03% | 1.64x |
| Chat Rooms | 0.02% | 1.63x |
| Teaching Abroad | 0.01% | 1.62x |
| Gadgets | 0.02% | 1.62x |
| Survival Guides | 0.01% | 1.58x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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