Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 469.4 thousand unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.08% | 1.61x |
| Food Delivery Service Users | 1.59% | 1.32x |
| Trivia Enthusiasts | 3.11% | 1.32x |
| Wig Shoppers | 2.60% | 1.31x |
| Oregon County and Local Fair Visitors | 3.27% | 1.29x |
| North Carolina Travel Researchers | 3.26% | 1.29x |
| Budget Mobile Phone Researchers | 3.00% | 1.28x |
| Black Friday Deal Shoppers | 3.21% | 1.28x |
| As Seen on TV Shoppers | 3.32% | 1.25x |
| Michigan County and Local Fair Visitors | 3.76% | 1.25x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.74% | 3.68x |
| Levi Strauss | 0.02% | 3.60x |
| Belk | 0.70% | 3.54x |
| Dressbarn | 2.10% | 3.38x |
| Lane Bryant | 2.30% | 3.29x |
| Express Outlets | 0.35% | 3.23x |
| Old Navy | 3.99% | 3.23x |
| Buckle | 1.98% | 3.21x |
| Aeropostale | 1.74% | 3.18x |
| Gymboree | 1.51% | 3.08x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 5.13x |
| Gadgets | 0.02% | 5.01x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 3.16x |
| Credit Unions & Consumer Protection | 0.01% | 3.06x |
| Alternative Streaming Services | 0.01% | 2.68x |
| Chat Rooms | 0.02% | 2.63x |
| Malaya | 0.01% | 2.63x |
| Tattoos & Costumes | 0.02% | 2.57x |
| London Tourism & Events | 0.01% | 2.51x |
| Franco-African Cluster | 0.01% | 2.51x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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