Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.07% | 1.77x |
| T-Mobile Customers | 0.08% | 1.61x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.06% | 1.59x |
| Home Remodelers | 0.56% | 1.42x |
| Home Design and Living Publication Readers | 0.40% | 1.34x |
| Home and Garden TV Fans | 0.54% | 1.34x |
| Home Design Enthusiasts | 0.41% | 1.33x |
| Women's Fitness Enthusiasts | 0.43% | 1.31x |
| Sleep Researchers | 0.59% | 1.30x |
| Home Exterior Design Enthusiasts | 0.51% | 1.28x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.
| Location | Composition | Index |
| Belk | 0.64% | 4.25x |
| Dressbarn | 1.39% | 4.14x |
| Maurices | 3.34% | 3.92x |
| Carhartt | 11.78% | 3.71x |
| Lane Bryant | 1.42% | 3.65x |
| Old Navy | 2.63% | 3.37x |
| The Childrens Place | 1.82% | 3.28x |
| Buckle | 1.73% | 3.23x |
| Mens Wearhouse | 1.84% | 3.19x |
| Journeys | 2.46% | 3.11x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.02% | 3.31x |
| Germany Cluster | 0.01% | 2.99x |
| Farming & Agriculture | 0.02% | 2.86x |
| Pet Supplies | 0.01% | 2.76x |
| Real Estate Cluster | 0.01% | 2.69x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.01% | 2.50x |
| Painting & Renovation | 0.02% | 2.48x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.01% | 2.46x |
| Police Gear | 0.01% | 2.41x |
| Franco-African Cluster | 0.01% | 2.31x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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