Dstillery Audiences

DOLLAR TREE

Audience Size: 5.3 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 10.06% 3.24x
Orlando Trip Planners 6.32% 2.63x
Florida Trip Planners 5.84% 2.52x
Florida Atlantic Coast Trip Planners 6.21% 2.48x
Hard Rock Hotel & Casino Trip Planners 5.28% 2.14x
South Atlantic Voters 5.34% 2.09x
South Atlantic State Fair Visitors 5.17% 2.08x
Palm Beach Trip Planners 4.37% 2.01x
Orlando Magic Fans 4.64% 1.96x
Readers of Puerto Rican Content 4.17% 1.87x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.

Location Composition Index
Maurices 0.17% 5.48x
Belk 1.19% 4.56x
Dressbarn 3.21% 4.39x
Lane Bryant 3.73% 4.32x
Charlotte Russe 1.27% 4.10x
Old Navy 7.09% 4.09x
The Childrens Place 7.02% 4.06x
Carhartt 21.01% 4.04x
Aeropostale 4.80% 3.99x
Hollister 3.48% 3.94x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 3.39x
Florida Jacksonville & Orlando Cluster 8.15% 3.08x
Latin American Spanish Language News 1.09% 2.74x
Florida Local News Cluster 10.20% 2.48x
Central & South American News 0.33% 2.19x
Bulgaria Cluster 0.02% 2.09x
South Florida Cluster 6.25% 2.08x
Theme Park Tourism 1.13% 2.06x
Florida Naples News Cluster 1.40% 2.02x
Beach & Intimate Wear 0.04% 1.95x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female