Dstillery Audiences

DOLLAR TREE

Audience Size: 1.5 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.08% 1.61x
Apartment Furniture Shoppers 0.41% 1.32x
True Crime Podcast Listeners 0.38% 1.28x
Black Friday Deal Shoppers 1.60% 1.27x
Kids Clothing Shoppers 0.45% 1.25x
Pediatric Provider Researchers 0.94% 1.22x
Ohio County and Local Fair Visitors 3.19% 1.22x
Food Delivery Service Users 0.56% 1.20x
Prepaid Smartphone/Wireless Service Researchers 6.12% 1.19x
Audio Equipment Researchers 1.47% 1.18x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Dressbarn.

Location Composition Index
Dressbarn 1.43% 5.32x
Belk 0.52% 5.26x
Lane Bryant 0.99% 4.53x
Charlotte Russe 0.45% 4.37x
Maurices 2.67% 4.31x
Old Navy 2.34% 4.27x
Aeropostale 1.47% 4.17x
The Childrens Place 0.90% 4.13x
Journeys 2.22% 4.06x
Hollister 0.74% 3.98x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.04% 5.80x
Germany Cluster 0.01% 4.58x
Unique & Personalized Fashion 0.03% 4.56x
College Sports 0.03% 4.48x
Art News & Products 0.03% 4.21x
Data Centers 0.02% 3.85x
Visa & Immigration 0.02% 3.65x
Promo Codes 0.02% 3.62x
Turkey & Iran Cluster 0.02% 3.15x
Real Estate Cluster 0.01% 2.69x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female