Dstillery Audiences

DOLLAR TREE

Audience Size: 6.5 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Lottery Enthusiasts.

Interest Composition Index
Lottery Enthusiasts 0.14% 1.30x
Animated GIF Searchers 0.19% 1.25x
Hip Hop Fans 1.64% 1.22x
Readers of Dominican Republic Content 1.49% 1.21x
Readers of Caribbean Content 1.53% 1.20x
Trivia Enthusiasts 1.21% 1.19x
Plus Size Women 1.82% 1.18x
Readers of Honduran Content 1.44% 1.17x
Disability Insurance Researchers 1.51% 1.16x
Wig Shoppers 1.33% 1.15x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.

Location Composition Index
Belk 1.07% 4.82x
Express Outlets 0.64% 4.63x
Dressbarn 3.52% 4.62x
Charlotte Russe 2.28% 4.48x
Lane Bryant 3.79% 4.39x
Hollister 2.25% 4.36x
The Childrens Place 4.47% 4.29x
Aeropostale 2.50% 4.29x
Carhartt 5.76% 4.26x
Zumiez 3.91% 4.26x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 2.37x
Online Learning 0.03% 2.02x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.80x
Consumer Rewards 0.04% 1.68x
Niche Dating Websites 0.35% 1.61x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.58x
Fire Fighting 0.08% 1.51x
Airsoft & Paintball Equipment 0.06% 1.47x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.05% 1.47x
Men's Fashion Shopping 0.02% 1.46x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female