Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.08% | 1.61x |
| Holiday Season Electronics and Game Deal Shoppers | 2.62% | 1.26x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.73% | 1.24x |
| Holiday Season Department Store Deal Shoppers | 2.48% | 1.23x |
| Michigan County and Local Fair Visitors | 3.81% | 1.23x |
| Ohio County and Local Fair Visitors | 3.55% | 1.19x |
| Oregon County and Local Fair Visitors | 3.35% | 1.19x |
| Midwestern Voters | 2.96% | 1.18x |
| Sustainable Food Researchers | 2.88% | 1.18x |
| Disability Insurance Researchers | 3.25% | 1.16x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.36% | 3.17x |
| Dressbarn | 1.40% | 2.82x |
| Belk | 0.60% | 2.79x |
| Lane Bryant | 1.42% | 2.58x |
| Buckle | 1.74% | 2.52x |
| Carhartt | 17.57% | 2.51x |
| H&M | 0.94% | 2.46x |
| Charlotte Russe | 0.13% | 2.44x |
| Express Outlets | 0.25% | 2.38x |
| Old Navy | 2.49% | 2.31x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.02% | 4.34x |
| Phone & Computer Game Downloaders | 0.01% | 3.58x |
| Cub & Girl Scouts | 0.02% | 3.44x |
| California Universities | 0.02% | 3.37x |
| Cheerleading | 0.02% | 3.31x |
| Canadian Healthcare | 0.03% | 2.99x |
| Survival Guides | 0.02% | 2.94x |
| Hair & Beauty | 0.01% | 2.87x |
| Turkey & Iran Cluster | 0.03% | 2.81x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.02% | 2.53x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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