Dstillery Audiences

DOLLAR TREE

Audience Size: 6.5 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 1.71% 1.23x
Readers of Dominican Republic Content 1.49% 1.22x
Readers of Honduran Content 2.01% 1.21x
Hip Hop Fans 1.57% 1.17x
Disability Insurance Researchers 1.60% 1.17x
Readers of El Salvadoran Content 1.45% 1.16x
Wig Shoppers 1.21% 1.16x
Smoky Mountains Trip Planners 1.30% 1.15x
Dodge Vehicle Shoppers 1.34% 1.15x
Readers of Belizean Content 1.52% 1.14x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.

Location Composition Index
Belk 1.29% 5.57x
Dressbarn 3.51% 5.22x
Express Outlets 0.52% 5.18x
Aeropostale 2.30% 5.14x
Charlotte Russe 1.66% 5.10x
Journeys 2.89% 4.89x
The Childrens Place 4.02% 4.88x
Lane Bryant 3.92% 4.87x
Old Navy 4.99% 4.79x
Gymboree 2.04% 4.77x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.03% 2.09x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 1.75x
Sports - Golf, Hunting, Fishing 0.03% 1.63x
Chat Rooms 0.02% 1.58x
Memphis News 0.11% 1.54x
Home Printing 0.03% 1.52x
Serbia & Albania Cluster 0.03% 1.49x
Caribbean Cluster 0.19% 1.45x
Online Games 0.15% 1.43x
Cars, Travel & Food 0.04% 1.43x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female