Dstillery Audiences

DOLLAR TREE

Audience Size: 5.6 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 3.11% 1.34x
Wig Shoppers 2.47% 1.31x
Hip Hop Fans 3.01% 1.31x
South Atlantic State Fair Visitors 2.72% 1.30x
As Seen on TV Shoppers 2.80% 1.30x
Cabin Rental Researchers 3.17% 1.28x
Smokie Mountain Trip Planner 3.19% 1.28x
Readers of Jamaican Content 2.22% 1.27x
Myrtle Beach Trip Planners 2.36% 1.27x
Black Friday Deal Shoppers 2.67% 1.26x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.

Location Composition Index
Belk 1.29% 4.55x
Dressbarn 3.78% 4.42x
Lane Bryant 4.19% 4.34x
Charlotte Russe 2.22% 4.19x
Carhartt 18.57% 4.16x
Old Navy 8.06% 4.12x
The Childrens Place 7.98% 4.09x
Aeropostale 5.41% 4.00x
Hollister 4.01% 3.96x
Buckle 4.75% 3.95x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.02% 2.92x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.60x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.96x
Texas Sporting & Outdoors Cluster 0.02% 1.75x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.70x
Professional Audio Visual 0.03% 1.64x
Chat Rooms 0.02% 1.63x
Teaching Abroad 0.01% 1.62x
Gadgets 0.02% 1.62x
Survival Guides 0.01% 1.58x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female