Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.76% | 1.34x |
| Readers of Caribbean Content | 1.81% | 1.32x |
| Disability Insurance Researchers | 1.51% | 1.31x |
| Readers of Dominican Republic Content | 1.87% | 1.29x |
| Readers of African American Content | 1.25% | 1.28x |
| Readers of Puerto Rican Content | 1.37% | 1.28x |
| Wig Shoppers | 0.88% | 1.24x |
| Plus Size Women | 1.61% | 1.24x |
| Readers of Honduran Content | 3.71% | 1.23x |
| Chain Pizzeria Fans | 1.74% | 1.22x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 2.01% | 6.73x |
| Lane Bryant | 2.05% | 6.23x |
| Express Outlets | 0.18% | 6.22x |
| Charlotte Russe | 0.98% | 6.19x |
| Belk | 0.89% | 6.13x |
| Old Navy | 2.67% | 6.07x |
| Hollister | 0.74% | 5.91x |
| Journeys | 1.23% | 5.75x |
| Express | 1.06% | 5.68x |
| Zumiez | 1.33% | 5.63x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.08% | 1.99x |
| Online Learning | 0.02% | 1.81x |
| Latin American Spanish Language News | 0.17% | 1.79x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.02% | 1.78x |
| Niche Dating Websites | 0.29% | 1.73x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.68x |
| Caribbean Cluster | 0.19% | 1.66x |
| Spanish Lifestyle & Health | 0.07% | 1.59x |
| Seventh-day Adventist Church | 0.02% | 1.56x |
| Credit Unions & Consumer Protection | 0.02% | 1.56x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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