Dstillery Audiences

DOLLAR TREE

Audience Size: 4.2 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.08% 1.61x
Halloween Candy Enthusiasts 0.14% 1.43x
Mother's Day Celebrators 1.46% 1.28x
Holiday Season Department Store Deal Shoppers 2.28% 1.26x
Homeschooling Parents 2.25% 1.25x
Halloween Forum Readers 3.31% 1.24x
COVID Symptoms Researchers 1.37% 1.23x
Michigan County and Local Fair Visitors 3.49% 1.21x
Holiday Season Low-Cost Retail Deal Shoppers 2.38% 1.21x
Holiday Season Sporting Goods Deal Shoppers 2.35% 1.21x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.

Location Composition Index
Maurices 7.50% 2.21x
Belk 1.43% 2.15x
Dressbarn 3.47% 2.07x
Lane Bryant 3.99% 2.00x
Express Outlets 0.72% 1.92x
Old Navy 6.98% 1.90x
Buckle 4.29% 1.89x
Carhartt 31.07% 1.87x
Aeropostale 3.67% 1.87x
The Childrens Place 5.54% 1.85x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.01% 2.50x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.39x
College Sports 0.03% 2.07x
Vegans & Animal Welfare 0.02% 2.06x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.02% 1.97x
Discount Shopping 0.01% 1.94x
Unique & Personalized Fashion 0.05% 1.94x
Bulgaria Cluster 0.01% 1.82x
National Parks 0.02% 1.64x
Marketing Professionals 0.01% 1.63x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female