Dstillery Audiences

DOLLAR TREE

Audience Size: 3.5 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.03% 1.69x
T-Mobile Customers 0.08% 1.61x
UMC Contextually Relevant Audience 3.03% 1.30x
Urban Movie Channel Watchers 3.34% 1.30x
North Carolina Travel Researchers 3.16% 1.27x
Home-Made Face Mask Researchers 0.03% 1.27x
Disability Insurance Researchers 3.43% 1.27x
Oregon County and Local Fair Visitors 3.09% 1.26x
Myrtle Beach Trip Planners 2.94% 1.25x
Hallmark Channel Movie Fans 2.48% 1.23x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.

Location Composition Index
Maurices 1.56% 5.72x
Belk 0.79% 4.21x
Dressbarn 2.13% 4.16x
Lane Bryant 2.52% 4.10x
Carhartt 23.57% 3.92x
Levi Strauss 0.01% 3.84x
Old Navy 4.48% 3.79x
Charlotte Russe 0.26% 3.63x
Buckle 2.65% 3.62x
The Childrens Place 4.11% 3.61x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.02% 4.39x
Malaya 0.02% 3.01x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 2.68x
Electronic Document Assembly 0.01% 2.63x
Office Furniture Design 0.02% 2.57x
Canada Shopping - Lifestyle and Mommy Blogs 0.03% 2.30x
Mid-Atlantic Beaches 0.03% 2.26x
Health & Safety Compliance 0.03% 2.14x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.04% 2.12x
Canadian News 0.04% 2.02x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female