Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.03% | 1.69x |
| T-Mobile Customers | 0.08% | 1.61x |
| UMC Contextually Relevant Audience | 3.03% | 1.30x |
| Urban Movie Channel Watchers | 3.34% | 1.30x |
| North Carolina Travel Researchers | 3.16% | 1.27x |
| Home-Made Face Mask Researchers | 0.03% | 1.27x |
| Disability Insurance Researchers | 3.43% | 1.27x |
| Oregon County and Local Fair Visitors | 3.09% | 1.26x |
| Myrtle Beach Trip Planners | 2.94% | 1.25x |
| Hallmark Channel Movie Fans | 2.48% | 1.23x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.56% | 5.72x |
| Belk | 0.79% | 4.21x |
| Dressbarn | 2.13% | 4.16x |
| Lane Bryant | 2.52% | 4.10x |
| Carhartt | 23.57% | 3.92x |
| Levi Strauss | 0.01% | 3.84x |
| Old Navy | 4.48% | 3.79x |
| Charlotte Russe | 0.26% | 3.63x |
| Buckle | 2.65% | 3.62x |
| The Childrens Place | 4.11% | 3.61x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.02% | 4.39x |
| Malaya | 0.02% | 3.01x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 2.68x |
| Electronic Document Assembly | 0.01% | 2.63x |
| Office Furniture Design | 0.02% | 2.57x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.03% | 2.30x |
| Mid-Atlantic Beaches | 0.03% | 2.26x |
| Health & Safety Compliance | 0.03% | 2.14x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.04% | 2.12x |
| Canadian News | 0.04% | 2.02x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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