Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 16.1 thousand unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.02% | 1.35x |
| Hip Hop Fans | 2.03% | 1.35x |
| Readers of Jamaican Content | 1.45% | 1.27x |
| Readers of Honduran Content | 4.47% | 1.27x |
| Readers of Dominican Republic Content | 2.06% | 1.27x |
| Readers of El Salvadoran Content | 1.83% | 1.26x |
| Readers of African American Content | 1.29% | 1.26x |
| Disability Insurance Researchers | 1.65% | 1.26x |
| Readers of Panamanian Content | 1.60% | 1.24x |
| Readers of Puerto Rican Content | 1.49% | 1.24x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.66% | 5.54x |
| Lululemon | 0.29% | 3.99x |
| Club Monaco | 0.35% | 3.29x |
| Brooks Brothers | 1.34% | 2.90x |
| Gymboree | 0.85% | 2.84x |
| J. Crew | 1.08% | 2.54x |
| Banana Republic | 1.29% | 2.51x |
| REI | 1.10% | 2.37x |
| The North Face | 0.50% | 1.93x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.02% | 2.03x |
| Franco-African Cluster | 0.03% | 1.80x |
| Seventh-day Adventist Church | 0.02% | 1.71x |
| Content Streamers & Downloaders | 0.02% | 1.70x |
| Niche Dating Websites | 0.29% | 1.65x |
| Latin American Spanish Language News | 0.15% | 1.62x |
| Apartment Hunting | 0.26% | 1.60x |
| Spanish Lifestyle & Health | 0.08% | 1.54x |
| Caribbean Cluster | 0.19% | 1.54x |
| Assorted Topics #11298 (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.01% | 1.50x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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