Dstillery Audiences

DOLLAR TREE

Audience Size: 2.7 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.76% 1.34x
Readers of Caribbean Content 1.81% 1.32x
Disability Insurance Researchers 1.51% 1.31x
Readers of Dominican Republic Content 1.87% 1.29x
Readers of African American Content 1.25% 1.28x
Readers of Puerto Rican Content 1.37% 1.28x
Wig Shoppers 0.88% 1.24x
Plus Size Women 1.61% 1.24x
Readers of Honduran Content 3.71% 1.23x
Chain Pizzeria Fans 1.74% 1.22x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Dressbarn.

Location Composition Index
Dressbarn 2.01% 6.73x
Lane Bryant 2.05% 6.23x
Express Outlets 0.18% 6.22x
Charlotte Russe 0.98% 6.19x
Belk 0.89% 6.13x
Old Navy 2.67% 6.07x
Hollister 0.74% 5.91x
Journeys 1.23% 5.75x
Express 1.06% 5.68x
Zumiez 1.33% 5.63x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.08% 1.99x
Online Learning 0.02% 1.81x
Latin American Spanish Language News 0.17% 1.79x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.02% 1.78x
Niche Dating Websites 0.29% 1.73x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.68x
Caribbean Cluster 0.19% 1.66x
Spanish Lifestyle & Health 0.07% 1.59x
Seventh-day Adventist Church 0.02% 1.56x
Credit Unions & Consumer Protection 0.02% 1.56x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female