Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 10.06% | 3.24x |
| Orlando Trip Planners | 6.32% | 2.63x |
| Florida Trip Planners | 5.84% | 2.52x |
| Florida Atlantic Coast Trip Planners | 6.21% | 2.48x |
| Hard Rock Hotel & Casino Trip Planners | 5.28% | 2.14x |
| South Atlantic Voters | 5.34% | 2.09x |
| South Atlantic State Fair Visitors | 5.17% | 2.08x |
| Palm Beach Trip Planners | 4.37% | 2.01x |
| Orlando Magic Fans | 4.64% | 1.96x |
| Readers of Puerto Rican Content | 4.17% | 1.87x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.17% | 5.48x |
| Belk | 1.19% | 4.56x |
| Dressbarn | 3.21% | 4.39x |
| Lane Bryant | 3.73% | 4.32x |
| Charlotte Russe | 1.27% | 4.10x |
| Old Navy | 7.09% | 4.09x |
| The Childrens Place | 7.02% | 4.06x |
| Carhartt | 21.01% | 4.04x |
| Aeropostale | 4.80% | 3.99x |
| Hollister | 3.48% | 3.94x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 3.39x |
| Florida Jacksonville & Orlando Cluster | 8.15% | 3.08x |
| Latin American Spanish Language News | 1.09% | 2.74x |
| Florida Local News Cluster | 10.20% | 2.48x |
| Central & South American News | 0.33% | 2.19x |
| Bulgaria Cluster | 0.02% | 2.09x |
| South Florida Cluster | 6.25% | 2.08x |
| Theme Park Tourism | 1.13% | 2.06x |
| Florida Naples News Cluster | 1.40% | 2.02x |
| Beach & Intimate Wear | 0.04% | 1.95x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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