Dstillery Audiences

DOLLAR TREE

Audience Size: 2.1 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.08% 1.61x
Holiday Season Electronics and Game Deal Shoppers 2.62% 1.26x
Holiday Season Low-Cost Retail Deal Shoppers 2.73% 1.24x
Holiday Season Department Store Deal Shoppers 2.48% 1.23x
Michigan County and Local Fair Visitors 3.81% 1.23x
Ohio County and Local Fair Visitors 3.55% 1.19x
Oregon County and Local Fair Visitors 3.35% 1.19x
Midwestern Voters 2.96% 1.18x
Sustainable Food Researchers 2.88% 1.18x
Disability Insurance Researchers 3.25% 1.16x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.

Location Composition Index
Maurices 3.36% 3.17x
Dressbarn 1.40% 2.82x
Belk 0.60% 2.79x
Lane Bryant 1.42% 2.58x
Buckle 1.74% 2.52x
Carhartt 17.57% 2.51x
H&M 0.94% 2.46x
Charlotte Russe 0.13% 2.44x
Express Outlets 0.25% 2.38x
Old Navy 2.49% 2.31x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.02% 4.34x
Phone & Computer Game Downloaders 0.01% 3.58x
Cub & Girl Scouts 0.02% 3.44x
California Universities 0.02% 3.37x
Cheerleading 0.02% 3.31x
Canadian Healthcare 0.03% 2.99x
Survival Guides 0.02% 2.94x
Hair & Beauty 0.01% 2.87x
Turkey & Iran Cluster 0.03% 2.81x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.02% 2.53x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female