Dstillery Audiences

DOLLAR TREE

Audience Size: 3.1 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.08% 1.61x
Essential Oils Enthusiasts 0.06% 1.30x
Big Box Store Jewelry Sale Shoppers 0.05% 1.24x
Valentines Day Celebrators 0.99% 1.22x
Oregon County and Local Fair Visitors 2.99% 1.19x
Keto Recipe Researchers 1.11% 1.19x
Migraine Researchers 1.02% 1.19x
Washington County and Local Fair Visitors 2.95% 1.19x
Toy Blogs Readers 1.49% 1.18x
Halloween Forum Readers 3.38% 1.18x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 2.24x
Belk 2.24% 2.18x
Maurices 9.86% 2.17x
Dressbarn 4.55% 2.06x
Lane Bryant 5.53% 2.02x
Express Outlets 0.93% 1.97x
Old Navy 9.34% 1.94x
Buckle 6.49% 1.93x
Aeropostale 5.52% 1.93x
The Childrens Place 8.06% 1.91x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is National Parks.

Content Affinity Composition Index
National Parks 0.02% 4.21x
Assorted Topics (Power Trains, Drones, Web Design) 0.02% 3.56x
Art News & Products 0.02% 2.99x
Painting & Renovation 0.03% 2.95x
Parenting & Children's Activities 0.01% 2.57x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.01% 2.50x
College Greek Life 0.02% 2.11x
Diet & Weight Loss 0.04% 2.04x
Mobile Industry Information 0.01% 1.62x
Cakes & Sweets 0.04% 1.57x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female