Dstillery Audiences

DOLLAR TREE

Audience Size: 16.1 Thousand Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 16.1 thousand unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.02% 1.35x
Hip Hop Fans 2.03% 1.35x
Readers of Jamaican Content 1.45% 1.27x
Readers of Honduran Content 4.47% 1.27x
Readers of Dominican Republic Content 2.06% 1.27x
Readers of El Salvadoran Content 1.83% 1.26x
Readers of African American Content 1.29% 1.26x
Disability Insurance Researchers 1.65% 1.26x
Readers of Panamanian Content 1.60% 1.24x
Readers of Puerto Rican Content 1.49% 1.24x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Michael Kors.

Location Composition Index
Michael Kors 0.66% 5.54x
Lululemon 0.29% 3.99x
Club Monaco 0.35% 3.29x
Brooks Brothers 1.34% 2.90x
Gymboree 0.85% 2.84x
J. Crew 1.08% 2.54x
Banana Republic 1.29% 2.51x
REI 1.10% 2.37x
The North Face 0.50% 1.93x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.02% 2.03x
Franco-African Cluster 0.03% 1.80x
Seventh-day Adventist Church 0.02% 1.71x
Content Streamers & Downloaders 0.02% 1.70x
Niche Dating Websites 0.29% 1.65x
Latin American Spanish Language News 0.15% 1.62x
Apartment Hunting 0.26% 1.60x
Spanish Lifestyle & Health 0.08% 1.54x
Caribbean Cluster 0.19% 1.54x
Assorted Topics #11298 (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.01% 1.50x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999