Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.08% | 1.61x |
| Halloween Candy Enthusiasts | 0.14% | 1.43x |
| Mother's Day Celebrators | 1.46% | 1.28x |
| Holiday Season Department Store Deal Shoppers | 2.28% | 1.26x |
| Homeschooling Parents | 2.25% | 1.25x |
| Halloween Forum Readers | 3.31% | 1.24x |
| COVID Symptoms Researchers | 1.37% | 1.23x |
| Michigan County and Local Fair Visitors | 3.49% | 1.21x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.38% | 1.21x |
| Holiday Season Sporting Goods Deal Shoppers | 2.35% | 1.21x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.
| Location | Composition | Index |
| Maurices | 7.50% | 2.21x |
| Belk | 1.43% | 2.15x |
| Dressbarn | 3.47% | 2.07x |
| Lane Bryant | 3.99% | 2.00x |
| Express Outlets | 0.72% | 1.92x |
| Old Navy | 6.98% | 1.90x |
| Buckle | 4.29% | 1.89x |
| Carhartt | 31.07% | 1.87x |
| Aeropostale | 3.67% | 1.87x |
| The Childrens Place | 5.54% | 1.85x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).
| Content Affinity | Composition | Index |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.01% | 2.50x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.39x |
| College Sports | 0.03% | 2.07x |
| Vegans & Animal Welfare | 0.02% | 2.06x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.02% | 1.97x |
| Discount Shopping | 0.01% | 1.94x |
| Unique & Personalized Fashion | 0.05% | 1.94x |
| Bulgaria Cluster | 0.01% | 1.82x |
| National Parks | 0.02% | 1.64x |
| Marketing Professionals | 0.01% | 1.63x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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