Explore the Dollar Tree Audience
Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Dollar Tree audience.
INTERESTS
The Dollar Tree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dollar Tree audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.87% | 1.44x |
| Readers of Honduran Content | 2.66% | 1.44x |
| Hip Hop Fans | 3.13% | 1.42x |
| Wig Shoppers | 2.36% | 1.41x |
| Fragrance Shoppers | 2.79% | 1.39x |
| Readers of Puerto Rican Content | 2.53% | 1.36x |
| Readers of Jamaican Content | 2.19% | 1.36x |
| Readers of Panamanian Content | 2.48% | 1.36x |
| Readers of Dominican Republic Content | 2.45% | 1.35x |
| Readers of Cuban Content | 2.04% | 1.34x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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APPAREL RETAILERS
The Dollar Tree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dollar Tree audience is Belk.
| Location | Composition | Index |
| Belk | 1.08% | 4.29x |
| Dressbarn | 3.96% | 4.20x |
| Lane Bryant | 3.90% | 4.10x |
| Charlotte Russe | 3.75% | 4.08x |
| Express Outlets | 0.84% | 4.03x |
| Old Navy | 7.28% | 3.96x |
| The Childrens Place | 6.89% | 3.94x |
| Aeropostale | 4.49% | 3.88x |
| Levi Strauss | 1.16% | 3.88x |
| Express | 4.52% | 3.86x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dollar Tree audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.65x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.41x |
| Franco-African Cluster | 0.02% | 2.26x |
| Comedy Content | 0.05% | 2.18x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.14x |
| Gadgets | 0.04% | 2.13x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 1.91x |
| Cigars | 0.03% | 1.87x |
| Romanian News | 0.02% | 1.73x |
| Home Office Products | 0.02% | 1.70x |
Composition Percentage:
The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
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DEMOGRAPHICS
The Dollar Tree audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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