Dstillery Audiences

DOLLAR TREE

Audience Size: 1.6 Million Devices

Explore the Dollar Tree Audience

Below you'll find more information about the Dollar Tree audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Dollar Tree audience.

Dstillery Crafted Audiences

INTERESTS

The Dollar Tree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dollar Tree audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.08% 1.61x
Michigan County and Local Fair Visitors 3.60% 1.26x
Dieters 1.77% 1.24x
Hallmark Channel Movie Fans 2.30% 1.23x
Credit Union Researchers 2.47% 1.23x
Smokie Mountain Trip Planner 3.81% 1.23x
Wig Shoppers 2.60% 1.23x
Holiday Season Department Store Deal Shoppers 2.18% 1.22x
Coupon Researchers 1.86% 1.22x
Holiday Season Sporting Goods Deal Shoppers 2.25% 1.21x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Interest attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dollar Tree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dollar Tree audience is Maurices.

Location Composition Index
Maurices 5.90% 4.12x
Belk 1.15% 4.00x
Lane Bryant 3.04% 3.82x
Dressbarn 2.72% 3.78x
Old Navy 5.29% 3.67x
Buckle 3.19% 3.60x
Express Outlets 0.52% 3.54x
Aeropostale 2.88% 3.51x
H&M 1.69% 3.47x
Forever 21 1.63% 3.45x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Location attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dollar Tree audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.02% 4.34x
Italy Cluster 0.02% 3.74x
Arts & Crafts 0.03% 3.26x
Canadian Lifestyle 0.01% 3.14x
Credit Unions & Consumer Protection 0.01% 3.06x
Phone & Computer Game Downloaders 0.03% 2.74x
Right Wing Blogs - Political Activism 0.02% 2.65x
Mid-Atlantic Beaches 0.01% 2.61x
Holiday Gifts 0.01% 2.53x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.01% 2.50x
Composition Percentage: The overlap percentage between the Dollar Tree audience and the Content Affinity attribute.
Index: A comparison of the Dollar Tree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dollar Tree audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female