Dstillery Audiences

DOMINO'S

Audience Size: 2.5 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.74x
Tracfone Customers 0.01% 1.72x
North Carolina Travel Researchers 3.36% 1.35x
Minnesota County and Local Fair Visitors 3.63% 1.30x
Trendy Shoe Shoppers 0.72% 1.26x
AT&T Wireless Customers 0.05% 1.25x
COVID Vaccine Researchers 1.29% 1.25x
Vodka Enthusiasts 0.90% 1.24x
New & Expecting Parents 0.91% 1.24x
POS Systems & Software Researchers 1.98% 1.24x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 3.97x
Columbia 0.46% 3.41x
Lorna Jane 0.25% 3.31x
Abercrombie & Fitch 0.28% 3.27x
Belk 1.56% 3.25x
Lane Bryant 4.12% 3.20x
Free People 1.04% 3.20x
Jos A. Bank Clothiers 3.29% 3.14x
Maurices 7.21% 3.14x
Mens Wearhouse 6.12% 3.12x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 0.02% 3.87x
Canada Travel & Tourism 0.02% 3.85x
Apartment & Community Real Estate Researchers 0.02% 3.83x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.69x
Lawns & Pest Control 0.02% 3.53x
Malaya 0.02% 3.07x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.01% 3.07x
Lacrosse College Athletics 0.02% 2.93x
Healthcare Jobs 0.01% 2.93x
Bridal Fashion 0.02% 2.89x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male