Dstillery Audiences

DOMINO'S

Audience Size: 3.2 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.74x
Tracfone Customers 0.01% 1.72x
Washington County and Local Fair Visitors 3.07% 1.30x
AT&T Wireless Customers 0.05% 1.25x
North West State Fair Visitors 3.11% 1.24x
Texas Longhorn Fans 2.71% 1.24x
Food Bank Researchers 0.84% 1.23x
Texas County and Local Fair Visitors 3.42% 1.22x
Dallas Mavericks Fans 2.37% 1.21x
North Carolina Football Fans 3.00% 1.20x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 2.09x
Lorna Jane 0.20% 2.06x
Columbia 0.37% 1.96x
REI 0.59% 1.95x
Abercrombie & Fitch 0.20% 1.94x
Maurices 4.97% 1.92x
Patagonia 0.23% 1.90x
Lane Bryant 2.71% 1.87x
Eddie Bauer 1.26% 1.86x
Belk 0.91% 1.84x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.02% 3.83x
Diamonds & Precious Metals 0.01% 3.01x
Cheerleading 0.01% 2.82x
Vegans & Animal Welfare 0.03% 2.73x
Franchising 0.01% 2.61x
Canadian Healthcare 0.02% 2.45x
Oil & Energy 0.02% 2.39x
Home Furnishings 0.06% 2.20x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.06x
Auto Tires & Parts Repair Researchers 0.02% 2.00x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female