Dstillery Audiences

DOMINO'S

Audience Size: 5.6 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 2.95% 1.32x
Texas State Fairs 3.00% 1.30x
Dallas Cowboys Fans 2.88% 1.27x
Seattle Seahawks Fans 2.99% 1.26x
Texas Energy Providers 2.57% 1.25x
Washington County and Local Fair Visitors 2.79% 1.25x
North West State Fair Visitors 2.96% 1.23x
Houston Trip Planners 2.82% 1.22x
Billiards Enthusiasts 2.75% 1.21x
Softball Enthusiasts 2.61% 1.21x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.18% 4.81x
Topshop 0.32% 4.66x
Lorna Jane 0.38% 4.48x
Abercrombie & Fitch 0.80% 4.28x
American Apparel 2.18% 4.19x
REI 1.21% 4.19x
Levi Strauss 0.31% 4.16x
Charlotte Russe 2.01% 4.15x
Free People 1.86% 4.15x
Calvin Klein 0.33% 4.13x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.03% 1.94x
Sports - Golf, Hunting, Fishing 0.03% 1.92x
Cuba & Mexico Media 0.05% 1.90x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.80x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.77x
Teaching Abroad 0.01% 1.74x
Computer Printers 0.02% 1.68x
Home Printing 0.02% 1.68x
Networking Marketing 0.11% 1.65x
Los Angeles Cluster 0.01% 1.60x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male