Dstillery Audiences

DOMINO'S

Audience Size: 928.7 Thousand Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 928.7 thousand unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Los Angeles Lakers Fans.

Interest Composition Index
Los Angeles Lakers Fans 0.03% 1.37x
Readers of Caribbean Content 2.02% 1.34x
Readers of South American Content 1.78% 1.33x
Colombia Trip Planners 2.04% 1.30x
Readers of Mexican Content 1.87% 1.29x
Readers of El Salvadoran Content 1.87% 1.28x
Readers of Dominican Republic Content 2.09% 1.28x
Readers of Belizean Content 1.98% 1.27x
Hip Hop Fans 1.90% 1.26x
Readers of Colombian Content 1.86% 1.25x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Club Monaco.

Location Composition Index
Club Monaco 0.47% 4.48x
Michael Kors 0.48% 4.05x
Free People 0.12% 3.71x
Patagonia 0.20% 3.35x
Brooks Brothers 1.53% 3.32x
Lululemon 0.24% 3.31x
J. Crew 1.40% 3.28x
Banana Republic 1.66% 3.24x
The North Face 0.80% 3.10x
Gymboree 0.88% 2.94x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Assorted Topics #11250 (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.03% 2.07x
Assorted Topics #11841 (Safari, Health, Wellness, Sports) 0.04% 1.95x
Computer Printers 0.04% 1.75x
Spanish Lifestyle & Health 0.10% 1.73x
Latin American Spanish Language News 0.15% 1.58x
Website Launchers 0.14% 1.58x
Consumer Rewards 0.08% 1.58x
Spanish Health & Wellness 0.42% 1.56x
Rhode Island Cluster 0.24% 1.56x
Scuba Diving 0.04% 1.53x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999