Dstillery Audiences

DOMINO'S

Audience Size: 5.9 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Fireworks Enthusiasts.

Interest Composition Index
Fireworks Enthusiasts 2.56% 1.15x
Auto Body Shoppers 2.29% 1.14x
Minnesota Twins Fans 2.08% 1.12x
Cininnati Reds Fans 2.17% 1.12x
Truck Shoppers 2.12% 1.10x
Diesel Vehicle Shoppers 1.96% 1.10x
Daily Fantasy Sports Enthusiasts 2.53% 1.09x
Dodge Vehicle Shoppers 2.08% 1.09x
Hunters 2.12% 1.09x
Chain Pizzeria Fans 2.54% 1.09x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Topshop.

Location Composition Index
Topshop 0.23% 4.81x
Columbia 1.05% 4.37x
Everlane 0.09% 4.36x
Lorna Jane 0.40% 4.23x
Hollister 2.38% 4.21x
Forever 21 3.95% 4.17x
Abercrombie & Fitch 2.70% 4.14x
The Childrens Place 4.61% 4.13x
Zumiez 4.09% 4.13x
Zara 1.85% 4.11x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.02% 3.22x
Local & Travel England - North Midlands 0.01% 2.36x
Chat Rooms 0.05% 2.35x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.13x
General Interest 0.03% 1.86x
Virginia Athletics 0.09% 1.69x
Malaya 0.02% 1.67x
Survival Guides 0.04% 1.60x
Apartment & Community Real Estate Researchers 0.05% 1.57x
Construction Apparel 0.22% 1.55x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male