Dstillery Audiences

DOMINO'S

Audience Size: 7.2 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Muscle Car Shoppers.

Interest Composition Index
Muscle Car Shoppers 2.01% 1.09x
Truck Shoppers 2.11% 1.08x
Family Halloween Party Planners 1.94% 1.08x
Harley Davidson Shoppers 2.22% 1.08x
Solar Energy Researchers 2.13% 1.08x
Dirt Bike Enthusiasts 2.07% 1.08x
Dodge Vehicle Shoppers 2.08% 1.08x
Vaping Shoppers 2.37% 1.07x
Readers of Mexican Content 1.77% 1.07x
Camaro Enthusiasts 1.96% 1.07x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Topshop.

Location Composition Index
Topshop 0.27% 4.59x
Everlane 0.08% 4.48x
Lorna Jane 0.32% 4.18x
Columbia 1.01% 4.15x
Forever 21 3.62% 4.02x
Hollister 2.52% 3.99x
Uniqlo 0.97% 3.98x
Charlotte Russe 2.53% 3.97x
Abercrombie & Fitch 2.36% 3.97x
American Apparel 2.28% 3.96x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.02% 2.23x
Texas Off-Roading 0.01% 1.77x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.55x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.43x
Consumer Rewards 0.04% 1.40x
Active Lifestyle Enthusiasts 0.01% 1.31x
Cincinnati Cluster 1.66% 1.30x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.28x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 1.26x
Internet Radio 0.14% 1.25x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female