Dstillery Audiences

DOMINO'S

Audience Size: 1.3 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.74x
Wireless Headphone Researchers 0.09% 1.73x
Tracfone Customers 0.01% 1.72x
Texas Activity Researchers 0.33% 1.26x
AT&T Wireless Customers 0.05% 1.25x
Wellness Enthusiasts 0.20% 1.22x
Aspen Trip Planners 0.82% 1.21x
Gym Equipment Owners 0.89% 1.21x
Ivy League College Researchers 0.19% 1.20x
POS Systems & Software Researchers 1.71% 1.18x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Topshop.

Location Composition Index
Topshop 0.04% 4.37x
Intermix 0.11% 4.28x
Calvin Klein 0.12% 4.20x
REI 0.37% 4.06x
Charlotte Russe 0.48% 4.06x
Belk 0.43% 3.96x
Free People 0.46% 3.90x
Lane Bryant 1.06% 3.88x
Ralph Lauren 0.34% 3.88x
Express Outlets 0.28% 3.87x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is National Parks.

Content Affinity Composition Index
National Parks 0.01% 4.53x
Writing Resources 0.01% 3.93x
Women Shoppers 0.01% 3.93x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.01% 3.83x
Assorted Topics (Power Trains, Drones, Web Design) 0.01% 3.81x
Internet Radio 0.02% 3.69x
Painting & Renovation 0.02% 3.62x
Germany Cluster 0.01% 3.61x
Virginia Athletics 0.01% 3.53x
Visa & Immigration 0.02% 3.02x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male