Dstillery Audiences

DOMINO'S

Audience Size: 4.9 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.74x
Tracfone Customers 0.01% 1.72x
North West State Fair Visitors 3.18% 1.29x
Washington County and Local Fair Visitors 2.88% 1.26x
AT&T Wireless Customers 0.05% 1.25x
Seattle Trip Planners 2.98% 1.23x
Seattle Seahawks Fans 2.42% 1.22x
Washington Skiers and Snowboarders 2.28% 1.22x
Oregon Trip Planners 2.14% 1.20x
Online Content Creators 0.22% 1.20x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 2.63x
Lorna Jane 0.38% 2.12x
Abercrombie & Fitch 0.43% 2.10x
Columbia 0.64% 2.06x
REI 1.16% 2.06x
Free People 1.47% 2.02x
Belk 2.10% 2.00x
Maurices 9.33% 1.99x
Lane Bryant 5.74% 1.98x
Urban Outfitters 1.97% 1.96x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.02% 3.83x
National Parks 0.01% 2.88x
Franchising 0.01% 2.61x
Canadian Healthcare 0.02% 2.45x
MBA Education 0.02% 2.04x
Beauty & Cosmetics 0.01% 2.01x
Internet Radio 0.02% 1.99x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.01% 1.92x
Unique & Personalized Fashion 0.05% 1.84x
Painting & Renovation 0.03% 1.79x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female