Dstillery Audiences

DOMINO'S

Audience Size: 1.9 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.74x
Tracfone Customers 0.01% 1.72x
Food Bank Researchers 1.14% 1.34x
Texas Energy Providers 3.03% 1.30x
Mid-to-Full Size Luxury SUV Auto Intenders 1.70% 1.27x
Animal Humane Society Helpers 2.57% 1.26x
AT&T Wireless Customers 0.05% 1.25x
Montana and Idaho Trip Planners 2.41% 1.25x
Ohio County and Local Fair Visitors 4.12% 1.23x
Washington County and Local Fair Visitors 3.34% 1.23x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.09% 4.40x
Levi Strauss 0.03% 4.10x
REI 0.65% 3.88x
Patagonia 0.22% 3.87x
Columbia 0.32% 3.81x
Topshop 0.02% 3.74x
Calvin Klein 0.04% 3.68x
Free People 0.53% 3.66x
Joe's Jeans 0.02% 3.64x
The North Face 0.37% 3.64x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.02% 3.83x
Local & Travel England - North Midlands 0.01% 3.56x
Chemicals 0.01% 3.37x
Mysticism 0.04% 3.18x
Canada Online Shopping Cluster 0.01% 3.03x
Sports - Golf, Hunting, Fishing 0.03% 2.77x
Christian Music 0.04% 2.73x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 2.65x
Mexico Travel 0.01% 2.65x
Hipster Clothing 0.01% 2.65x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male