Dstillery Audiences

DOMINO'S

Audience Size: 3.2 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.67% 1.30x
Readers of Dominican Republic Content 1.83% 1.26x
Readers of Caribbean Content 1.94% 1.26x
Readers of El Salvadoran Content 1.75% 1.25x
Readers of Guatemalan Content 1.75% 1.23x
Readers of Puerto Rican Content 1.55% 1.21x
Readers of South American Content 1.80% 1.20x
Readers of Nicaraguan Content 1.57% 1.19x
Readers of African American Content 1.22% 1.19x
Readers of Honduran Content 3.62% 1.19x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Everlane.

Location Composition Index
Everlane 0.09% 7.92x
Club Monaco 0.72% 6.11x
Hollister 1.47% 5.75x
Express 1.95% 5.72x
Zara 1.79% 5.70x
Columbia 0.74% 5.70x
Michael Kors 1.45% 5.68x
Ralph Lauren 0.58% 5.59x
Zumiez 2.38% 5.59x
Express Outlets 0.31% 5.59x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 1.88x
Content Streamers & Downloaders 0.01% 1.76x
Local & Travel England - East Midlands 0.02% 1.74x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 1.69x
Environmental Conservation 0.00% 1.66x
Teaching Abroad 0.02% 1.65x
LGBTQ Advocacy 0.72% 1.64x
Seventh-day Adventist Church 0.02% 1.63x
Consumer Rewards 0.05% 1.61x
Environmentally Friendly Cars 0.01% 1.57x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female