Dstillery Audiences

DOMINO'S

Audience Size: 5.4 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 1.35% 1.11x
Readers of Belizean Content 1.45% 1.09x
Readers of Caribbean Content 1.51% 1.09x
Dirt Bike Enthusiasts 1.51% 1.09x
Readers of El Salvadoran Content 1.35% 1.09x
Readers of Honduran Content 1.79% 1.08x
Colombia Trip Planners 1.56% 1.08x
Readers of Colombian Content 1.30% 1.07x
Auto Body Shoppers 1.44% 1.06x
Readers of Mexican Content 1.47% 1.06x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Everlane.

Location Composition Index
Everlane 0.09% 5.94x
Columbia 0.92% 4.99x
Topshop 0.11% 4.95x
Hollister 2.05% 4.91x
Express 2.05% 4.90x
Club Monaco 0.63% 4.86x
Michael Kors 1.58% 4.85x
Zara 1.84% 4.83x
Lorna Jane 0.40% 4.83x
Ralph Lauren 0.68% 4.82x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 1.82x
Consumer Rewards 0.04% 1.55x
Arkansas News 0.47% 1.49x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 1.47x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 1.38x
Tattoos & Costumes 0.02% 1.36x
Professional Audio Visual 0.04% 1.35x
Virginia Athletics 0.05% 1.33x
Minnesota Community Business Cluster 0.34% 1.31x
Memphis News 0.09% 1.27x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male