Dstillery Audiences

DOMINO'S

Audience Size: 6.5 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 2.77% 1.21x
Washington County and Local Fair Visitors 2.58% 1.20x
Military Servicemembers & Veterans 2.62% 1.18x
Readers of Puerto Rican Content 2.42% 1.17x
Metal and Rock Music Fans 2.28% 1.17x
Action Figure and Collectibles Shoppers 2.69% 1.17x
Hookah Shoppers 2.86% 1.16x
Mobile Phone Purchase Intenders 2.87% 1.16x
Musical Instrument Purchasers 2.41% 1.16x
Military Benefits Researchers 2.46% 1.16x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Topshop.

Location Composition Index
Topshop 0.40% 4.80x
Joe's Jeans 0.23% 4.68x
Supreme 0.10% 4.45x
Lorna Jane 0.47% 4.39x
REI 1.32% 4.27x
Levi Strauss 0.87% 4.27x
Abercrombie & Fitch 1.50% 4.23x
American Apparel 2.44% 4.21x
Free People 1.96% 4.19x
Charlotte Russe 2.88% 4.16x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.21x
Scotland Travel 0.02% 2.18x
Cuba & Mexico Media 0.06% 2.04x
Canada Travel & Tourism 0.04% 1.80x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.76x
Credit Unions & Consumer Protection 0.02% 1.68x
Serbia & Albania Cluster 0.04% 1.66x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 1.63x
Southern California Cluster 0.05% 1.56x
LGBTQ Advocacy 0.89% 1.54x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male