Dstillery Audiences

DOMINO'S

Audience Size: 2.1 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Post COVID-19 Restaurant Reopening Researchers.

Interest Composition Index
Post COVID-19 Restaurant Reopening Researchers 0.58% 3.12x
Mid-Atlantic Voters 2.02% 3.01x
Office Reopening Researchers 1.15% 2.75x
Hands-On Parents 2.02% 2.64x
Fertility Treatment Researchers 1.44% 2.60x
Baby Products Buyers 1.44% 2.56x
Personal Stock Portfolio Managers 1.15% 2.50x
Budget Small Business Researchers 1.73% 2.37x
Tablet Researchers 1.73% 2.34x
Mature Parents 1.15% 2.33x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.22% 4.50x
REI 0.98% 4.43x
Patagonia 0.40% 4.05x
Columbia 0.44% 4.03x
Tommy Bahama 0.67% 4.03x
Mens Wearhouse 4.40% 3.90x
Gymboree 2.13% 3.89x
Maurices 1.73% 3.76x
White House Black Market 2.26% 3.74x
Kate Spade 1.07% 3.68x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 0.86% 5.82x
Canada Online Shopping Cluster 0.03% 4.67x
Travel Adventure 0.86% 4.37x
East Texas Cluster 0.86% 4.03x
Cruise Vacations 0.86% 3.88x
Pet Adoption 1.15% 3.88x
Personal Investment & Advisor Researchers 0.58% 3.49x
Quotes & Inspiration 0.58% 3.33x
Auto Enthusiast Information Researchers 0.58% 3.33x
LGBTQ Advocacy 0.86% 3.27x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female