Dstillery Audiences

DOMINO'S

Audience Size: 7.2 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 7.2 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Solar Energy Researchers.

Interest Composition Index
Solar Energy Researchers 2.52% 1.11x
Ohio County and Local Fair Visitors 2.71% 1.08x
Readers of Guatemalan Content 1.96% 1.07x
Dirt Bike Enthusiasts 2.40% 1.06x
Readers of Honduran Content 1.92% 1.05x
Action Movie and TV Enthusiasts 2.43% 1.05x
Cabin Rental Researchers 2.70% 1.05x
Automotive Auctions Enthusiasts 2.56% 1.05x
Scifi Movie and TV Enthusiasts 2.52% 1.05x
Muscle Car Shoppers 2.45% 1.05x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Topshop.

Location Composition Index
Topshop 0.37% 4.44x
Lorna Jane 0.34% 4.05x
Supreme 0.11% 4.05x
Levi Strauss 1.27% 3.99x
Columbia 1.07% 3.93x
American Apparel 2.28% 3.87x
Abercrombie & Fitch 2.20% 3.86x
REI 1.19% 3.85x
Uniqlo 1.09% 3.85x
Free People 1.46% 3.84x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 1.90x
General Interest 0.02% 1.48x
Home Office Products 0.02% 1.44x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.43x
Niche Dating Websites 0.38% 1.35x
Chat Rooms 0.02% 1.33x
Cincinnati Cluster 1.65% 1.27x
Instagram Management 0.03% 1.27x
North Carolina Education 0.71% 1.25x
Romanian News 0.02% 1.25x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female