Dstillery Audiences

DOMINO'S

Audience Size: 6.8 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 2.82% 1.20x
Dallas Cowboys Fans 2.80% 1.20x
Texas Energy Providers 2.65% 1.20x
Dodge Vehicle Shoppers 2.70% 1.19x
Cabin Rental Researchers 2.92% 1.19x
Military Servicemembers & Veterans 2.66% 1.18x
Seattle Seahawks Fans 2.75% 1.18x
North Carolina Travel Researchers 2.58% 1.18x
Military Benefits Researchers 2.57% 1.18x
Vacuum Shoppers 2.50% 1.18x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Topshop.

Location Composition Index
Topshop 0.40% 4.58x
Joe's Jeans 0.20% 4.16x
Lorna Jane 0.40% 4.14x
Supreme 0.10% 4.14x
Levi Strauss 1.14% 4.11x
REI 1.24% 4.03x
Free People 1.67% 3.98x
Columbia 1.09% 3.98x
American Apparel 2.38% 3.96x
Calvin Klein 0.34% 3.96x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.01% 1.95x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.86x
Turkey & Iran Cluster 0.03% 1.79x
General Interest 0.01% 1.70x
Mid-Atlantic Beaches 0.03% 1.69x
Sports Apparel 0.05% 1.65x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 1.59x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 1.55x
Cuba & Mexico Media 0.05% 1.52x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.50x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female