Dstillery Audiences

DOMINO'S

Audience Size: 1.5 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 1.84% 1.34x
Readers of South American Content 1.67% 1.29x
Readers of Dominican Republic Content 1.85% 1.28x
Readers of El Salvadoran Content 1.68% 1.28x
Readers of Cuban Content 1.35% 1.28x
Readers of Guatemalan Content 1.72% 1.25x
Readers of Puerto Rican Content 1.33% 1.24x
Readers of Honduran Content 3.74% 1.24x
Readers of Belizean Content 1.78% 1.23x
Readers of Panamanian Content 1.47% 1.23x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Everlane.

Location Composition Index
Everlane 0.04% 7.94x
Club Monaco 0.58% 6.42x
Express 1.09% 5.86x
Hollister 0.73% 5.78x
Lorna Jane 0.19% 5.74x
Zara 0.94% 5.73x
Michael Kors 0.80% 5.73x
Hugo Boss 0.52% 5.68x
Saint Laurent Paris 0.32% 5.65x
Zumiez 1.30% 5.53x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.09% 2.13x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.05% 1.90x
Central & South American News 0.15% 1.88x
Cars, Travel & Food 0.06% 1.73x
Rhode Island Cluster 0.23% 1.63x
Latin American Spanish Language News 0.15% 1.63x
Spanish Lifestyle & Health 0.07% 1.56x
Peru Media 0.11% 1.52x
Central California Cluster 0.35% 1.50x
Online Games 0.14% 1.50x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female