Dstillery Audiences

DOMINO'S

Audience Size: 1.5 Million Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.74x
Tracfone Customers 0.01% 1.72x
Food Bank Researchers 1.05% 1.33x
Rapid City Trip Planners 2.58% 1.32x
Restaurant Supply Shoppers 0.26% 1.31x
Denver Trip Planners 2.53% 1.26x
Summer Festivals and Fairs Visitors 3.03% 1.25x
AT&T Wireless Customers 0.05% 1.25x
Phoenix Trip Planners 2.20% 1.25x
Texas Longhorn Fans 3.01% 1.25x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 5.44x
Topshop 0.03% 4.20x
Lorna Jane 0.11% 4.20x
Columbia 0.42% 4.14x
Patagonia 0.27% 4.11x
REI 0.74% 4.06x
Abercrombie & Fitch 0.19% 3.90x
Free People 0.68% 3.88x
The North Face 0.52% 3.82x
Calvin Klein 0.06% 3.75x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.03% 5.05x
Local & Travel England - Northern England 0.03% 4.11x
Apartment & Community Real Estate Researchers 0.02% 3.83x
Environmental Conservation 0.01% 3.71x
Local & Travel England - North Midlands 0.01% 3.56x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 3.22x
Philanthropy - Nonprofits 0.02% 3.08x
Mid-Atlantic Beaches 0.02% 2.85x
Networking Marketing 0.03% 2.71x
European Museums, Restaurants & Events 0.03% 2.64x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female