Dstillery Audiences

DOMINO'S

Audience Size: 794.1 Thousand Devices

Explore the Domino's Audience

Below you'll find more information about the Domino's audience, broken down in different categories based on their digital and physical behaviors. These are 794.1 thousand unique devices whose actions qualify for the Domino's audience.

Dstillery Crafted Audiences

INTERESTS

The Domino's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Domino's audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.04% 1.74x
Tracfone Customers 0.01% 1.72x
Coders & Developers 2.51% 1.40x
Western Canada Skiers and Snowboarders 2.19% 1.39x
Restaurant Supply Shoppers 0.16% 1.39x
Washington Skiers and Snowboarders 2.85% 1.38x
Commercial Contractors & Designers 1.96% 1.37x
Readers of Israeli News in English 2.21% 1.34x
Oregon Ducks Fans 2.03% 1.33x
Astronomy Enthusiasts 2.87% 1.33x
Composition Percentage: The overlap percentage between the Domino's audience and the Interest attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Domino's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Domino's audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 4.54x
Lorna Jane 0.10% 4.19x
Abercrombie & Fitch 0.18% 4.08x
REI 0.59% 3.70x
Columbia 0.32% 3.66x
Express Outlets 0.49% 3.61x
Free People 0.60% 3.61x
Gymboree 2.35% 3.54x
American Apparel 0.43% 3.53x
The North Face 0.47% 3.51x
Composition Percentage: The overlap percentage between the Domino's audience and the Location attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Domino's audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.07% 5.21x
Oil & Energy 0.11% 4.50x
Comedy Content 0.14% 4.38x
Apartment & Community Real Estate Researchers 0.02% 3.83x
Right Wing Blogs - Political Activism 0.03% 3.67x
Mobile Phone Networks 0.05% 3.60x
Local & Travel England - North Midlands 0.01% 3.56x
Website Launchers 0.03% 3.47x
Dental Health 0.07% 3.44x
Book Publishers 0.07% 3.44x
Composition Percentage: The overlap percentage between the Domino's audience and the Content Affinity attribute.
Index: A comparison of the Domino's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Domino's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female