Dstillery Audiences

DOUBLETREE

Audience Size: 728.9 Thousand Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 728.9 thousand unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is Pittsburgh Penguins Fans.

Interest Composition Index
Pittsburgh Penguins Fans 2.22% 2.07x
Executive Travelers 0.14% 2.00x
Pittsburg Pirates Fans 2.25% 1.92x
New York City Events Researchers 2.86% 1.86x
Work Hard, Play Hard Travelers 0.19% 1.82x
Broadway Fans 2.29% 1.81x
Work Comes First Travelers 0.64% 1.78x
Pittsburgh Steelers Fans 1.93% 1.75x
Penn State Nittany Lions Fans 1.62% 1.75x
Business Travelers 2.07% 1.71x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.

Location Composition Index
Everlane 0.23% 21.57x
Club Monaco 1.86% 15.44x
Levi Strauss 1.83% 13.95x
Zara 4.23% 13.84x
Saint Laurent Paris 1.42% 13.78x
Express 4.53% 13.73x
Hugo Boss 3.34% 13.31x
Armani 3.00% 12.32x
Intermix 1.15% 11.78x
Uniqlo 1.71% 11.50x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 3.20% 4.09x
Greece Cluster 0.06% 3.25x
Italy Cluster 0.03% 3.06x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.64x
Electronic Document Assembly 0.06% 2.43x
Canadian Real Estate Researcher Cluster 0.03% 2.38x
South Carolina Travel 0.05% 2.35x
Paper & Packaging 0.07% 2.35x
Philanthropy - Nonprofits 0.10% 2.34x
London Tourism & Events 0.04% 2.34x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male