Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 268.7 thousand unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.88% | 1.78x |
| Chicago Trip Planners | 2.18% | 1.68x |
| New York Trip Planners | 2.28% | 1.65x |
| Last Minute Travelers | 1.88% | 1.64x |
| Broadway Fans | 1.64% | 1.62x |
| Work Comes First Travelers | 5.40% | 1.60x |
| Jazz Festival Enthusiasts | 1.90% | 1.59x |
| Travel Reward Points Enthusiasts | 1.62% | 1.58x |
| Commercial Banking Market Intelligence Researchers | 1.71% | 1.58x |
| European Trip Planners | 1.70% | 1.57x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 2.18% | 23.98x |
| Express | 3.83% | 20.59x |
| Ann Taylor | 2.12% | 18.98x |
| Saint Laurent Paris | 1.05% | 18.54x |
| Zara | 2.90% | 17.63x |
| Levi Strauss | 1.17% | 16.34x |
| Club Monaco | 1.43% | 15.80x |
| Uniqlo | 1.19% | 15.26x |
| American Apparel | 2.42% | 14.22x |
| Armani | 1.87% | 14.10x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.11% | 2.39x |
| Caribbean Vacation | 0.30% | 2.27x |
| Higher-End Fashion Brands | 0.24% | 2.25x |
| Vancouver British Columbia Locals Cluster | 0.44% | 2.25x |
| NYC Tourist Attractions | 1.34% | 2.18x |
| LGBTQ Advocacy | 0.91% | 2.07x |
| Institutional Investing | 0.11% | 2.03x |
| Minnesota Community Business Cluster | 0.55% | 1.99x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.09% | 1.96x |
| Broadway Information | 0.48% | 1.89x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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