Dstillery Audiences

DOUBLETREE

Audience Size: 1.1 Million Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.04% 2.04x
Luxury Hotel Guests 3.76% 1.67x
Portugal Trip Planners 3.45% 1.59x
New York City Events Researchers 3.68% 1.56x
New York Trip Planners 4.09% 1.54x
Work Hard, Play Hard Travelers 0.02% 1.54x
Broadway Fans 3.25% 1.53x
Men's Shoe Shoppers 3.63% 1.53x
Travel Researchers 3.04% 1.51x
Ballet Enthusiasts 3.60% 1.49x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.

Location Composition Index
Everlane 0.24% 11.81x
Topshop 0.56% 11.64x
Levi Strauss 2.10% 9.78x
Zara 4.15% 9.21x
Intermix 1.42% 9.16x
Saint Laurent Paris 1.44% 9.12x
Club Monaco 1.76% 8.68x
Hugo Boss 4.90% 8.38x
Bonobos 1.53% 8.10x
Calvin Klein 1.04% 7.96x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 15.21x
Home Décor, Furniture, & Decorating 0.02% 12.13x
Toronto Tourism 0.05% 6.82x
Decoration & Fabric 0.01% 6.50x
Quebec Hunting & Outdoors Cluster 0.02% 6.20x
South Carolina Travel 0.13% 5.10x
Local & Travel England - North Midlands 0.03% 5.09x
Canada Online Shopping Cluster 0.05% 4.85x
England Tourism 0.03% 4.52x
Quinceanera Planning 0.01% 4.42x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male