Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.04% | 2.04x |
| Work Hard, Play Hard Travelers | 0.02% | 1.54x |
| Big East Fans | 2.63% | 1.50x |
| New York City Events Researchers | 3.03% | 1.48x |
| Portugal Trip Planners | 3.21% | 1.48x |
| Chicago Trip Planners | 3.37% | 1.48x |
| Ballet Enthusiasts | 2.92% | 1.44x |
| New York Mets Fans | 2.22% | 1.44x |
| Miami Trip Planners | 2.93% | 1.41x |
| Real Estate Decision Makers | 2.83% | 1.40x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 13.01x |
| Topshop | 0.68% | 11.37x |
| Saint Laurent Paris | 1.34% | 9.58x |
| Supreme | 0.27% | 9.24x |
| Zara | 3.77% | 9.15x |
| Hugo Boss | 4.60% | 9.06x |
| Bonobos | 1.93% | 9.00x |
| Calvin Klein | 0.84% | 8.72x |
| Intermix | 1.28% | 8.49x |
| Club Monaco | 1.56% | 8.33x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 15.21x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.13x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 6.20x |
| Local & Travel England - North Midlands | 0.02% | 5.57x |
| Canada Online Shopping Cluster | 0.05% | 4.85x |
| Quinceanera Planning | 0.01% | 4.42x |
| Local & Travel England - Northern England | 0.03% | 3.41x |
| Survey Websites | 0.02% | 3.24x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 3.16x |
| Upstate New York State Athletics | 0.04% | 2.98x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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