Dstillery Audiences

DOUBLETREE

Audience Size: 1 Million Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 2.33% 1.74x
New York City Events Researchers 2.33% 1.61x
Italian Mens National Soccer Team Fans 1.90% 1.61x
Competitive Sports Participants 1.71% 1.60x
Mens Business Clothes Shoppers 1.99% 1.58x
Men's Clothing Shoppers 1.82% 1.57x
Investment Banking Professionals 2.23% 1.57x
Minnesota Twins Fans 1.60% 1.56x
Business Travelers 1.90% 1.56x
Luxury Hotel Guests 4.78% 1.55x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.

Location Composition Index
Everlane 0.26% 18.21x
Levi Strauss 1.99% 13.19x
Club Monaco 1.61% 12.83x
Topshop 0.22% 12.23x
Zara 4.40% 11.94x
Saint Laurent Paris 1.46% 11.69x
Express 4.61% 11.45x
Intermix 1.32% 11.20x
Hugo Boss 4.30% 10.80x
Uniqlo 1.92% 10.46x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Minnesota Local News Cluster.

Content Affinity Composition Index
Minnesota Local News Cluster 1.84% 1.83x
Fantasy Sports 1.64% 1.66x
New Jersey News Cluster 2.07% 1.41x
Chicago Cluster 1.79% 1.38x
Discount Travel 11.38% 1.32x
Apple Blogs & Hacks 1.79% 1.32x
New Orleans Cluster 1.56% 1.31x
Small Business Resources 3.39% 1.28x
Stock Market Investing Researchers 3.57% 1.25x
Sports News - Team Specific 10.59% 1.24x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male