Dstillery Audiences

DOUBLETREE

Audience Size: 1.2 Million Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.04% 2.04x
Work Hard, Play Hard Travelers 0.02% 1.54x
Shared Work Space Researchers 2.89% 1.38x
Miami Trip Planners 3.38% 1.37x
New York City Events Researchers 3.20% 1.35x
Sightseeing Travelers 3.35% 1.33x
Investment Banking Professionals 2.66% 1.31x
Travel Reward Points Enthusiasts 3.15% 1.31x
Business Travelers 2.72% 1.29x
Luxury Boutique Hotel Researchers 3.08% 1.28x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.

Location Composition Index
Everlane 0.25% 11.44x
Topshop 0.95% 11.30x
Supreme 0.26% 10.07x
Calvin Klein 0.81% 9.47x
Saint Laurent Paris 1.43% 9.19x
Zara 3.83% 8.82x
Bonobos 2.56% 8.79x
Intermix 1.41% 8.77x
Uniqlo 2.42% 8.51x
American Apparel 4.95% 8.42x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.06% 4.37x
Rural Living 0.02% 3.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.87x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.82x
General Interest 0.03% 2.79x
Bulgaria Cluster 0.02% 2.46x
Minnesota Community Business Cluster 0.82% 2.38x
Illinois College Sports 0.07% 2.30x
Greece Cluster 0.03% 2.16x
Higher-End Fashion Brands 0.10% 2.15x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male