Dstillery Audiences

DOUBLETREE

Audience Size: 1.1 Million Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.87% 2.06x
Ballet Enthusiasts 4.03% 2.05x
Family Adventures Travelers 0.04% 2.04x
Investment Banking Professionals 3.36% 1.91x
New York Trip Planners 3.84% 1.85x
Men's Shoe Shoppers 3.62% 1.80x
Shared Work Space Researchers 3.19% 1.79x
Real Estate Decision Makers 3.68% 1.78x
United Arab Emirates Trip Planners 3.12% 1.78x
Online Grocery Shoppers 3.92% 1.77x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Topshop.

Location Composition Index
Topshop 1.01% 11.64x
Supreme 0.27% 11.43x
Everlane 0.27% 11.04x
Calvin Klein 0.90% 10.59x
Saint Laurent Paris 1.55% 9.48x
Intermix 1.55% 9.48x
Joe's Jeans 0.46% 9.33x
Anthropologie 2.47% 9.18x
Bonobos 2.71% 9.14x
Uniqlo 2.92% 9.12x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.06% 4.99x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.85x
Canada Tax and Finance Research Cluster 0.04% 3.83x
Franchising 0.06% 3.75x
Institutional Investing 0.23% 3.60x
Mysticism 0.04% 3.24x
South Carolina Travel 0.03% 3.18x
Cars, Travel & Food 0.04% 3.13x
Feminism 0.16% 3.13x
Active Lifestyle Enthusiasts 0.02% 3.12x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male