Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 150.7 thousand unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.22% | 5.05x |
| Wireless Headphone Researchers | 0.26% | 2.92x |
| AT&T Wireless Customers | 0.16% | 2.46x |
| Restaurant Supply Shoppers | 0.19% | 2.21x |
| San Diego Activities Researchers | 1.35% | 2.15x |
| Craft Spirits Enthusiasts | 1.86% | 2.00x |
| Vodka Enthusiasts | 1.48% | 1.96x |
| Luxury Second Home Owners | 1.92% | 1.96x |
| Travel Book Readers | 1.28% | 1.95x |
| POS Systems & Software Researchers | 3.01% | 1.92x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.58% | 7.04x |
| Patagonia | 0.89% | 6.79x |
| Free People | 1.90% | 5.90x |
| Intermix | 0.27% | 5.84x |
| Calvin Klein | 0.19% | 5.83x |
| LL Bean | 0.59% | 5.75x |
| The North Face | 1.42% | 5.74x |
| Bonobos | 0.68% | 5.58x |
| Hugo Boss | 1.81% | 5.53x |
| Ann Taylor | 1.27% | 5.50x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 0.19% | 5.01x |
| Private Aviation | 0.19% | 4.81x |
| Data, Analytics & Coding | 0.19% | 4.31x |
| Vermont Cluster | 0.32% | 4.05x |
| Music Production | 0.19% | 3.97x |
| New England Universities | 0.13% | 3.89x |
| French News & Gossip Cluster | 0.13% | 3.85x |
| School Curriculum | 0.21% | 3.57x |
| Teen Hair | 0.13% | 3.39x |
| Colorado Snow | 0.26% | 3.35x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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