Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 2.33% | 1.74x |
| New York City Events Researchers | 2.33% | 1.61x |
| Italian Mens National Soccer Team Fans | 1.90% | 1.61x |
| Competitive Sports Participants | 1.71% | 1.60x |
| Mens Business Clothes Shoppers | 1.99% | 1.58x |
| Men's Clothing Shoppers | 1.82% | 1.57x |
| Investment Banking Professionals | 2.23% | 1.57x |
| Minnesota Twins Fans | 1.60% | 1.56x |
| Business Travelers | 1.90% | 1.56x |
| Luxury Hotel Guests | 4.78% | 1.55x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 18.21x |
| Levi Strauss | 1.99% | 13.19x |
| Club Monaco | 1.61% | 12.83x |
| Topshop | 0.22% | 12.23x |
| Zara | 4.40% | 11.94x |
| Saint Laurent Paris | 1.46% | 11.69x |
| Express | 4.61% | 11.45x |
| Intermix | 1.32% | 11.20x |
| Hugo Boss | 4.30% | 10.80x |
| Uniqlo | 1.92% | 10.46x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Minnesota Local News Cluster.
| Content Affinity | Composition | Index |
| Minnesota Local News Cluster | 1.84% | 1.83x |
| Fantasy Sports | 1.64% | 1.66x |
| New Jersey News Cluster | 2.07% | 1.41x |
| Chicago Cluster | 1.79% | 1.38x |
| Discount Travel | 11.38% | 1.32x |
| Apple Blogs & Hacks | 1.79% | 1.32x |
| New Orleans Cluster | 1.56% | 1.31x |
| Small Business Resources | 3.39% | 1.28x |
| Stock Market Investing Researchers | 3.57% | 1.25x |
| Sports News - Team Specific | 10.59% | 1.24x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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