Dstillery Audiences

DOUBLETREE

Audience Size: 268.7 Thousand Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 268.7 thousand unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.88% 1.78x
Chicago Trip Planners 2.18% 1.68x
New York Trip Planners 2.28% 1.65x
Last Minute Travelers 1.88% 1.64x
Broadway Fans 1.64% 1.62x
Work Comes First Travelers 5.40% 1.60x
Jazz Festival Enthusiasts 1.90% 1.59x
Travel Reward Points Enthusiasts 1.62% 1.58x
Commercial Banking Market Intelligence Researchers 1.71% 1.58x
European Trip Planners 1.70% 1.57x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Hugo Boss.

Location Composition Index
Hugo Boss 2.18% 23.98x
Express 3.83% 20.59x
Ann Taylor 2.12% 18.98x
Saint Laurent Paris 1.05% 18.54x
Zara 2.90% 17.63x
Levi Strauss 1.17% 16.34x
Club Monaco 1.43% 15.80x
Uniqlo 1.19% 15.26x
American Apparel 2.42% 14.22x
Armani 1.87% 14.10x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.11% 2.39x
Caribbean Vacation 0.30% 2.27x
Higher-End Fashion Brands 0.24% 2.25x
Vancouver British Columbia Locals Cluster 0.44% 2.25x
NYC Tourist Attractions 1.34% 2.18x
LGBTQ Advocacy 0.91% 2.07x
Institutional Investing 0.11% 2.03x
Minnesota Community Business Cluster 0.55% 1.99x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.09% 1.96x
Broadway Information 0.48% 1.89x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male