Dstillery Audiences

DOUBLETREE

Audience Size: 1 Million Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.48% 1.67x
Ballet Enthusiasts 4.42% 1.58x
E-cycling Enthusiasts 4.44% 1.58x
Shared Work Space Researchers 4.09% 1.57x
Sightseeing Travelers 4.12% 1.55x
Real Estate Decision Makers 3.98% 1.50x
New York Trip Planners 4.08% 1.50x
Luxury Boutique Hotel Researchers 4.51% 1.49x
Online Grocery Shoppers 4.09% 1.47x
Business Communication Product Researchers 4.41% 1.46x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Topshop.

Location Composition Index
Topshop 1.05% 13.06x
Everlane 0.30% 12.48x
Supreme 0.27% 12.31x
Calvin Klein 0.96% 11.08x
Intermix 1.59% 10.15x
Joe's Jeans 0.48% 9.94x
Saint Laurent Paris 1.70% 9.91x
Club Monaco 2.27% 9.66x
Bonobos 2.74% 9.63x
Uniqlo 3.18% 9.61x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 5.47x
Canada Tax and Finance Research Cluster 0.06% 4.38x
Canada Travel & Tourism 0.09% 4.29x
Canada Shopping - Kitchenware 0.03% 3.60x
Ontario Canada Cluster 0.03% 3.39x
Canada Online Shopping Cluster 0.04% 3.23x
Active Lifestyle Enthusiasts 0.02% 3.12x
Consumer Rewards 0.03% 3.07x
Office Furniture Design 0.06% 3.02x
France Online Music & Quiz Content Cluster 0.06% 2.97x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male