Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 80.5 thousand unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 4.28% | 2.47x |
| AT&T Wireless Customers | 0.16% | 2.46x |
| IT News Readers | 4.62% | 2.45x |
| Cricket Enthusiasts | 3.60% | 2.44x |
| Elite Cycling Gear Shoppers | 4.11% | 2.41x |
| Minnesota Timberwolves Fans | 5.14% | 2.38x |
| Canada Trip Planners | 3.25% | 2.33x |
| Venture Capitalists | 3.25% | 2.29x |
| United Arab Emirates Trip Planners | 3.08% | 2.19x |
| School Closings Updates Readers | 1.88% | 2.17x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.25% | 17.65x |
| Saint Laurent Paris | 0.18% | 13.81x |
| Armani | 0.77% | 13.13x |
| Hugo Boss | 1.44% | 12.83x |
| Zara | 0.86% | 11.30x |
| Patagonia | 0.60% | 10.90x |
| American Apparel | 1.11% | 10.15x |
| Club Monaco | 0.27% | 9.91x |
| Bonobos | 0.48% | 9.08x |
| Uniqlo | 0.29% | 8.87x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 0.09% | 5.35x |
| Writing & Publishing | 0.34% | 5.15x |
| India Cluster | 0.51% | 4.70x |
| Online Arcade Games | 0.68% | 4.56x |
| Shoes & Accessories | 0.51% | 4.23x |
| Data, Analytics & Coding | 0.68% | 4.12x |
| Design Software | 0.51% | 3.97x |
| Medical Supplies | 0.31% | 3.93x |
| Arthritis & Bones | 0.34% | 3.85x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.51% | 3.43x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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