Dstillery Audiences

DOUBLETREE

Audience Size: 114.5 Thousand Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 114.5 thousand unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 0.69% 4.64x
Ivy League College Researchers 0.58% 4.00x
Wireless Headphone Researchers 0.20% 3.53x
Work Comes First Travelers 0.35% 3.18x
AT&T Wireless Customers 0.16% 2.46x
Luxury Second Home Owners 0.81% 2.44x
Lawyers 1.27% 2.38x
Readers of Jewish Content 1.50% 2.35x
Home Design and Living Publication Readers 0.69% 2.34x
Fitness Enthusiasts 1.16% 2.33x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Topshop.

Location Composition Index
Topshop 0.14% 16.00x
Intermix 0.31% 12.38x
Club Monaco 0.46% 12.00x
Calvin Klein 0.26% 9.95x
Armani 0.93% 9.57x
Uniqlo 0.55% 9.41x
Hugo Boss 1.37% 8.91x
The North Face 0.63% 8.32x
Ralph Lauren 0.67% 8.15x
Supreme 0.06% 8.11x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Data, Analytics & Coding.

Content Affinity Composition Index
Data, Analytics & Coding 0.21% 4.76x
Caribbean Cluster 0.46% 4.44x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.23% 3.87x
Maps & Navigation 0.10% 3.71x
School Curriculum 0.21% 3.57x
NYC Tourist Attractions 0.35% 3.48x
Personal Investment & Advisor Researchers 0.15% 3.43x
Asia Travel 0.81% 3.34x
Pac 12 Sports 0.20% 3.31x
Nature & Wildlife 0.23% 3.14x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female