Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 318.2 thousand unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Los Angeles Activities Researchers.
| Interest | Composition | Index |
| Los Angeles Activities Researchers | 5.04% | 3.24x |
| Readers of Japanese Content | 4.55% | 2.94x |
| Men's Health Researchers | 5.04% | 2.84x |
| Travel Book Readers | 4.55% | 2.76x |
| Readers of South Asian Content | 4.07% | 2.76x |
| Cycling Enthusiasts | 4.72% | 2.74x |
| Running Enthusiasts | 4.23% | 2.74x |
| Australia Trip Planners | 3.74% | 2.72x |
| Tokyo Trip Planners | 4.07% | 2.71x |
| Executive and C-Suite | 3.41% | 2.70x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.20% | 20.74x |
| Topshop | 0.40% | 16.03x |
| Calvin Klein | 0.51% | 12.29x |
| Supreme | 0.11% | 11.43x |
| Zara | 2.68% | 10.56x |
| Intermix | 0.68% | 10.52x |
| Levi Strauss | 0.03% | 10.23x |
| Armani | 2.40% | 9.82x |
| American Apparel | 2.89% | 9.59x |
| Saint Laurent Paris | 0.72% | 9.54x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.65% | 7.27x |
| Watches Retail | 0.65% | 7.08x |
| San Francisco Tourism | 0.09% | 5.35x |
| Writing & Publishing | 0.34% | 5.15x |
| Corporate Employment Pages | 0.49% | 4.37x |
| Beach Vacations | 0.65% | 4.11x |
| Central California Cluster | 0.98% | 3.95x |
| Assorted Topics (Television, Origami, Men's Health) | 0.33% | 3.92x |
| National Parks | 0.33% | 3.87x |
| India Cluster | 0.33% | 3.69x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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