Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 698.2 thousand unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.11% | 3.11x |
| AT&T Wireless Customers | 0.16% | 2.46x |
| Minnesota County and Local Fair Visitors | 5.69% | 2.38x |
| Tesla Enthusiasts | 4.32% | 2.30x |
| Minnesota Vikings Fans | 4.10% | 2.29x |
| Electric Vehicle Shoppers | 3.75% | 2.21x |
| Beard Care Researchers | 3.87% | 2.15x |
| Minnesota Twins Fans | 3.98% | 2.11x |
| Restaurant Researchers | 2.96% | 2.10x |
| Yachting Enthusiasts | 4.21% | 2.07x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 16.10x |
| Topshop | 0.74% | 14.43x |
| Supreme | 0.21% | 12.22x |
| Calvin Klein | 0.79% | 11.86x |
| Intermix | 1.25% | 11.82x |
| Zara | 4.08% | 10.51x |
| Uniqlo | 2.57% | 10.39x |
| Saint Laurent Paris | 1.30% | 10.37x |
| Club Monaco | 1.86% | 10.30x |
| Armani | 3.73% | 9.99x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 0.09% | 5.35x |
| International Travel | 0.46% | 5.24x |
| Writing & Publishing | 0.34% | 5.15x |
| Marketing Professionals | 0.34% | 4.92x |
| Grocery & Food Service | 0.23% | 3.99x |
| Malaya | 0.03% | 3.90x |
| Smart Travel | 1.14% | 3.85x |
| Minnesota Community Business Cluster | 1.02% | 3.82x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.22% | 3.82x |
| Men's Dress Shirt Shopping | 0.11% | 3.67x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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