Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 728.9 thousand unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Pittsburgh Penguins Fans.
| Interest | Composition | Index |
| Pittsburgh Penguins Fans | 2.22% | 2.07x |
| Executive Travelers | 0.14% | 2.00x |
| Pittsburg Pirates Fans | 2.25% | 1.92x |
| New York City Events Researchers | 2.86% | 1.86x |
| Work Hard, Play Hard Travelers | 0.19% | 1.82x |
| Broadway Fans | 2.29% | 1.81x |
| Work Comes First Travelers | 0.64% | 1.78x |
| Pittsburgh Steelers Fans | 1.93% | 1.75x |
| Penn State Nittany Lions Fans | 1.62% | 1.75x |
| Business Travelers | 2.07% | 1.71x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 21.57x |
| Club Monaco | 1.86% | 15.44x |
| Levi Strauss | 1.83% | 13.95x |
| Zara | 4.23% | 13.84x |
| Saint Laurent Paris | 1.42% | 13.78x |
| Express | 4.53% | 13.73x |
| Hugo Boss | 3.34% | 13.31x |
| Armani | 3.00% | 12.32x |
| Intermix | 1.15% | 11.78x |
| Uniqlo | 1.71% | 11.50x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 3.20% | 4.09x |
| Greece Cluster | 0.06% | 3.25x |
| Italy Cluster | 0.03% | 3.06x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.64x |
| Electronic Document Assembly | 0.06% | 2.43x |
| Canadian Real Estate Researcher Cluster | 0.03% | 2.38x |
| South Carolina Travel | 0.05% | 2.35x |
| Paper & Packaging | 0.07% | 2.35x |
| Philanthropy - Nonprofits | 0.10% | 2.34x |
| London Tourism & Events | 0.04% | 2.34x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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