Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.04% | 2.04x |
| Work Hard, Play Hard Travelers | 0.02% | 1.54x |
| Shared Work Space Researchers | 2.89% | 1.38x |
| Miami Trip Planners | 3.38% | 1.37x |
| New York City Events Researchers | 3.20% | 1.35x |
| Sightseeing Travelers | 3.35% | 1.33x |
| Investment Banking Professionals | 2.66% | 1.31x |
| Travel Reward Points Enthusiasts | 3.15% | 1.31x |
| Business Travelers | 2.72% | 1.29x |
| Luxury Boutique Hotel Researchers | 3.08% | 1.28x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 11.44x |
| Topshop | 0.95% | 11.30x |
| Supreme | 0.26% | 10.07x |
| Calvin Klein | 0.81% | 9.47x |
| Saint Laurent Paris | 1.43% | 9.19x |
| Zara | 3.83% | 8.82x |
| Bonobos | 2.56% | 8.79x |
| Intermix | 1.41% | 8.77x |
| Uniqlo | 2.42% | 8.51x |
| American Apparel | 4.95% | 8.42x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.06% | 4.37x |
| Rural Living | 0.02% | 3.76x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.87x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.82x |
| General Interest | 0.03% | 2.79x |
| Bulgaria Cluster | 0.02% | 2.46x |
| Minnesota Community Business Cluster | 0.82% | 2.38x |
| Illinois College Sports | 0.07% | 2.30x |
| Greece Cluster | 0.03% | 2.16x |
| Higher-End Fashion Brands | 0.10% | 2.15x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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