Dstillery Audiences

DOUBLETREE

Audience Size: 1.2 Million Devices

Explore the DoubleTree Audience

Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the DoubleTree audience.

Dstillery Crafted Audiences

INTERESTS

The DoubleTree audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the DoubleTree audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.04% 2.04x
Work Hard, Play Hard Travelers 0.02% 1.54x
Big East Fans 2.63% 1.50x
New York City Events Researchers 3.03% 1.48x
Portugal Trip Planners 3.21% 1.48x
Chicago Trip Planners 3.37% 1.48x
Ballet Enthusiasts 2.92% 1.44x
New York Mets Fans 2.22% 1.44x
Miami Trip Planners 2.93% 1.41x
Real Estate Decision Makers 2.83% 1.40x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The DoubleTree audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the DoubleTree audience is Everlane.

Location Composition Index
Everlane 0.25% 13.01x
Topshop 0.68% 11.37x
Saint Laurent Paris 1.34% 9.58x
Supreme 0.27% 9.24x
Zara 3.77% 9.15x
Hugo Boss 4.60% 9.06x
Bonobos 1.93% 9.00x
Calvin Klein 0.84% 8.72x
Intermix 1.28% 8.49x
Club Monaco 1.56% 8.33x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the DoubleTree audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 15.21x
Home Décor, Furniture, & Decorating 0.02% 12.13x
Quebec Hunting & Outdoors Cluster 0.02% 6.20x
Local & Travel England - North Midlands 0.02% 5.57x
Canada Online Shopping Cluster 0.05% 4.85x
Quinceanera Planning 0.01% 4.42x
Local & Travel England - Northern England 0.03% 3.41x
Survey Websites 0.02% 3.24x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 3.16x
Upstate New York State Athletics 0.04% 2.98x
Composition Percentage: The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The DoubleTree audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male