Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.87% | 2.06x |
| Ballet Enthusiasts | 4.03% | 2.05x |
| Family Adventures Travelers | 0.04% | 2.04x |
| Investment Banking Professionals | 3.36% | 1.91x |
| New York Trip Planners | 3.84% | 1.85x |
| Men's Shoe Shoppers | 3.62% | 1.80x |
| Shared Work Space Researchers | 3.19% | 1.79x |
| Real Estate Decision Makers | 3.68% | 1.78x |
| United Arab Emirates Trip Planners | 3.12% | 1.78x |
| Online Grocery Shoppers | 3.92% | 1.77x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.01% | 11.64x |
| Supreme | 0.27% | 11.43x |
| Everlane | 0.27% | 11.04x |
| Calvin Klein | 0.90% | 10.59x |
| Saint Laurent Paris | 1.55% | 9.48x |
| Intermix | 1.55% | 9.48x |
| Joe's Jeans | 0.46% | 9.33x |
| Anthropologie | 2.47% | 9.18x |
| Bonobos | 2.71% | 9.14x |
| Uniqlo | 2.92% | 9.12x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.06% | 4.99x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.85x |
| Canada Tax and Finance Research Cluster | 0.04% | 3.83x |
| Franchising | 0.06% | 3.75x |
| Institutional Investing | 0.23% | 3.60x |
| Mysticism | 0.04% | 3.24x |
| South Carolina Travel | 0.03% | 3.18x |
| Cars, Travel & Food | 0.04% | 3.13x |
| Feminism | 0.16% | 3.13x |
| Active Lifestyle Enthusiasts | 0.02% | 3.12x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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