Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 114.6 thousand unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.16% | 2.46x |
| Chicago Trip Planners | 4.61% | 2.02x |
| Restaurant Supply Shoppers | 0.20% | 1.94x |
| Volleyball Enthusiasts | 5.92% | 1.93x |
| Architects | 4.21% | 1.87x |
| Tutoring Resources Researchers | 3.21% | 1.81x |
| Milwaukee Brewers Fans | 4.01% | 1.81x |
| High School Sports Researchers | 5.32% | 1.80x |
| Trendy Shoe Shoppers | 2.21% | 1.78x |
| Lacrosse Enthusiasts | 4.81% | 1.78x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.39% | 6.50x |
| Calvin Klein | 0.11% | 6.47x |
| Club Monaco | 0.27% | 6.14x |
| LL Bean | 0.34% | 6.03x |
| Patagonia | 0.34% | 5.95x |
| American Apparel | 0.67% | 5.92x |
| Bonobos | 0.35% | 5.64x |
| Hugo Boss | 0.95% | 5.55x |
| Columbia | 0.42% | 5.16x |
| Brooks Brothers | 1.03% | 5.00x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 0.30% | 5.61x |
| Minnesota Community Business Cluster | 0.30% | 4.73x |
| Lawns & Pest Control | 0.41% | 4.49x |
| Philanthropy - Charities & Fundraising | 0.29% | 3.83x |
| Canada Consumer Product Cluster | 0.20% | 3.70x |
| Historical Information - Museums & Libraries | 0.20% | 3.49x |
| Child Development | 0.20% | 3.41x |
| Parenting & Children's Activities | 0.34% | 3.12x |
| K-Pop | 0.30% | 3.10x |
| Consumer Rewards | 0.03% | 3.07x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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