Explore the DoubleTree Audience
Below you'll find more information about the DoubleTree audience, broken down in different categories based on their digital and physical behaviors. These are 114.5 thousand unique devices whose actions qualify for the DoubleTree audience.
INTERESTS
The DoubleTree audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the DoubleTree audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 0.69% | 4.64x |
| Ivy League College Researchers | 0.58% | 4.00x |
| Wireless Headphone Researchers | 0.20% | 3.53x |
| Work Comes First Travelers | 0.35% | 3.18x |
| AT&T Wireless Customers | 0.16% | 2.46x |
| Luxury Second Home Owners | 0.81% | 2.44x |
| Lawyers | 1.27% | 2.38x |
| Readers of Jewish Content | 1.50% | 2.35x |
| Home Design and Living Publication Readers | 0.69% | 2.34x |
| Fitness Enthusiasts | 1.16% | 2.33x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Interest attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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APPAREL RETAILERS
The DoubleTree audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the DoubleTree audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.14% | 16.00x |
| Intermix | 0.31% | 12.38x |
| Club Monaco | 0.46% | 12.00x |
| Calvin Klein | 0.26% | 9.95x |
| Armani | 0.93% | 9.57x |
| Uniqlo | 0.55% | 9.41x |
| Hugo Boss | 1.37% | 8.91x |
| The North Face | 0.63% | 8.32x |
| Ralph Lauren | 0.67% | 8.15x |
| Supreme | 0.06% | 8.11x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Location attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the DoubleTree audience is Data, Analytics & Coding.
| Content Affinity | Composition | Index |
| Data, Analytics & Coding | 0.21% | 4.76x |
| Caribbean Cluster | 0.46% | 4.44x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.23% | 3.87x |
| Maps & Navigation | 0.10% | 3.71x |
| School Curriculum | 0.21% | 3.57x |
| NYC Tourist Attractions | 0.35% | 3.48x |
| Personal Investment & Advisor Researchers | 0.15% | 3.43x |
| Asia Travel | 0.81% | 3.34x |
| Pac 12 Sports | 0.20% | 3.31x |
| Nature & Wildlife | 0.23% | 3.14x |
Composition Percentage:
The overlap percentage between the DoubleTree audience and the Content Affinity attribute.
Index: A comparison of the DoubleTree audience to the internet population.
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DEMOGRAPHICS
The DoubleTree audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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