Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 850 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 3.63% | 1.65x |
| Wisconsin County and Local Fair Visitors | 3.61% | 1.49x |
| Green Bay Packers Fans | 3.49% | 1.47x |
| UConn Huskies Fans | 2.32% | 1.41x |
| Iowa Hawkeyes Fans | 2.94% | 1.39x |
| Christmas Celebration Researchers | 3.31% | 1.39x |
| Milwaukee Brewers Fans | 2.80% | 1.39x |
| Caribbean Trip Planners | 2.56% | 1.35x |
| Leather Goods Shoppers | 2.64% | 1.34x |
| Credit Union Researchers | 2.36% | 1.34x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 3.75% | 17.19x |
| Levi Strauss | 4.40% | 16.27x |
| Eddie Bauer | 6.58% | 12.17x |
| Kate Spade | 6.59% | 11.26x |
| Columbia | 3.03% | 11.02x |
| Lane Bryant | 10.31% | 10.66x |
| Old Navy | 21.04% | 10.63x |
| Ralph Lauren | 3.09% | 10.35x |
| Coach | 11.38% | 10.26x |
| Michael Kors | 10.39% | 9.74x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.08% | 4.76x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.04% | 3.86x |
| Paper & Packaging | 0.06% | 3.13x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 3.08x |
| Greece Cluster | 0.04% | 2.94x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 2.74x |
| Comedy Content | 0.06% | 2.71x |
| Humor & Entertainment | 0.10% | 2.56x |
| Lacrosse College Athletics | 0.16% | 2.54x |
| Sports Apparel | 0.08% | 2.50x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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