Dstillery Audiences

DRESSBARN

Audience Size: 851.4 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 851.4 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.06x
Family Adventures Travelers 0.03% 1.72x
Executive Travelers 0.02% 1.55x
Christmas Celebration Researchers 2.05% 1.50x
Ice Cream Shoppers 1.62% 1.32x
New York Mets Fans 1.46% 1.29x
Action Figure and Collectibles Shoppers 1.66% 1.28x
In-Market Car Shoppers 1.32% 1.27x
New England Patriots Fans 1.65% 1.27x
Pet Food Shoppers 1.55% 1.27x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.

Location Composition Index
Express Outlets 2.65% 17.09x
Lane Bryant 11.26% 13.09x
Levi Strauss 3.19% 12.38x
Columbia 2.81% 12.03x
Old Navy 14.81% 10.71x
Aeropostale 7.26% 10.32x
Eddie Bauer 3.64% 10.27x
Michael Kors 6.09% 10.21x
Kate Spade 3.63% 10.07x
Ralph Lauren 2.15% 9.97x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 14.21x
Canada News 0.01% 14.13x
Watches & Jewelry 0.01% 12.59x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.22x
ISPs & Local Services 0.02% 6.31x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 5.06x
Environmental Conservation 0.01% 5.00x
As Seen On TV Products 0.02% 4.17x
Upstate New York State Athletics 0.06% 3.94x
Local & Travel England - Northern England 0.03% 3.87x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female