Dstillery Audiences

DRESSBARN

Audience Size: 586.1 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 586.1 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 2.02x
Family Adventures Travelers 0.03% 1.72x
Mid-Range Grocery Shoppers 2.05% 1.47x
Washington DC Trip Planners 1.95% 1.47x
Myrtle Beach Trip Planners 1.48% 1.40x
Leather Goods Shoppers 1.52% 1.37x
Fragrance Shoppers 1.99% 1.36x
Christmas Celebration Researchers 3.84% 1.35x
Drug Store Shoppers 1.39% 1.34x
Budget Grocery Shoppers 1.29% 1.32x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.

Location Composition Index
Express Outlets 1.15% 20.83x
Lane Bryant 12.35% 19.93x
Columbia 2.21% 16.96x
Calvin Klein 1.48% 13.00x
Old Navy 10.56% 12.98x
Gymboree 4.46% 10.89x
Zumiez 4.47% 10.51x
Journeys 4.47% 10.28x
Aeropostale 4.47% 10.26x
Ralph Lauren 1.06% 10.24x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.66% 3.36x
Serbia & Albania Cluster 0.07% 3.19x
Delaware Cluster 0.58% 3.03x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.00x
Tattoos & Costumes 0.04% 2.70x
Brazil & Portugal News 0.12% 2.56x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.51x
Virginia Athletics 0.08% 2.35x
Franco-African Cluster 0.03% 2.17x
Cigars 0.05% 2.08x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female