Dstillery Audiences

DRESSBARN

Audience Size: 124 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 124 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 4.12% 2.08x
School Closings Updates Readers 1.69% 1.97x
Stay-at-Home Parents 3.79% 1.88x
North East State Fair Visitors 4.12% 1.88x
Mid-Range Grocery Shoppers 3.55% 1.86x
Vermont Trip Planners 2.99% 1.85x
Tea Drinkers 3.23% 1.85x
Christmas Celebration Researchers 4.36% 1.84x
New York Trip Planners 3.07% 1.83x
Cape Cod News Readers 3.23% 1.81x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.13% 31.34x
Express Outlets 1.81% 18.71x
Ralph Lauren 2.60% 17.57x
Eddie Bauer 3.72% 15.78x
Lane Bryant 8.37% 13.56x
Kate Spade 2.39% 13.51x
Old Navy 14.40% 13.13x
Coach 3.09% 12.15x
Michael Kors 3.39% 11.94x
Gymboree 4.95% 11.73x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.25% 5.21x
Mobile Phone Networks 0.41% 5.19x
Machines & Industrial Supplies 0.24% 4.91x
Toys Shopping 0.32% 4.35x
MBA Education 0.32% 4.21x
Unique & Personalized Fashion 0.32% 4.07x
Hudson Valley New York Media 2.18% 3.91x
Parenting Blogs 0.40% 3.86x
Poland Cluster 0.16% 3.82x
Eye Health & Vision 0.16% 3.78x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female