Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 288.6 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is Houston Astros Fans.
| Interest | Composition | Index |
| Houston Astros Fans | 1.48% | 1.41x |
| Caribbean Trip Planners | 1.67% | 1.38x |
| Mid-Range Grocery Shoppers | 1.73% | 1.34x |
| Dance Clothing Shoppers | 1.76% | 1.34x |
| Halloween Thrill Seekers | 1.76% | 1.33x |
| Reggaeton Fans | 2.20% | 1.31x |
| Water Park Visitors | 1.77% | 1.30x |
| Readers of Puerto Rican Content | 1.43% | 1.29x |
| Sports Memorabilia Shoppers | 1.46% | 1.29x |
| Readers of Dominican Republic Content | 1.89% | 1.28x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 9.77% | 29.71x |
| Express Outlets | 0.73% | 25.75x |
| Columbia | 1.89% | 24.96x |
| Calvin Klein | 1.52% | 21.58x |
| Old Navy | 7.90% | 17.95x |
| Ann Taylor | 1.59% | 14.25x |
| Journeys | 2.76% | 12.93x |
| Zumiez | 3.01% | 12.75x |
| Kate Spade | 1.46% | 12.37x |
| Aeropostale | 3.33% | 11.97x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 0.56% | 3.12x |
| Delaware Cluster | 0.52% | 2.71x |
| Peru Media | 0.15% | 1.98x |
| Missouri News Content Cluster | 0.83% | 1.90x |
| Costumes | 0.09% | 1.83x |
| Instagram Management | 0.08% | 1.78x |
| Cheerleading | 0.15% | 1.76x |
| Detroit News | 1.10% | 1.75x |
| Korea Cluster | 0.08% | 1.70x |
| Spanish Lifestyle & Health | 0.08% | 1.69x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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