Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 721.8 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.06x |
| Family Adventures Travelers | 0.03% | 1.72x |
| Montana and Idaho Trip Planners | 3.11% | 1.61x |
| Executive Travelers | 0.02% | 1.55x |
| Detroit Tigers Fans | 2.69% | 1.52x |
| Toronto Blue Jays Fans | 2.47% | 1.38x |
| WWE and Pro Wrestling Fans | 2.57% | 1.36x |
| Kansas City Chiefs Fans | 2.57% | 1.35x |
| Pittsburgh Pirates Fans | 2.47% | 1.35x |
| Iowa Hawkeyes Fans | 2.53% | 1.35x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.28% | 14.70x |
| Lane Bryant | 12.61% | 13.05x |
| Columbia | 2.66% | 11.06x |
| Aeropostale | 6.42% | 10.27x |
| Old Navy | 13.55% | 9.75x |
| Michael Kors | 4.82% | 9.02x |
| Gymboree | 5.26% | 8.88x |
| Ralph Lauren | 1.95% | 8.65x |
| The Childrens Place | 9.61% | 8.61x |
| Johnston and Murphy | 4.07% | 8.40x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 14.21x |
| Canada News | 0.01% | 14.13x |
| Watches & Jewelry | 0.01% | 12.59x |
| Quinceanera Planning | 0.06% | 12.38x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 8.86x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 8.22x |
| Decoration & Fabric | 0.01% | 5.52x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 5.06x |
| Environmental Conservation | 0.01% | 5.00x |
| Survey Websites | 0.03% | 4.35x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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