Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 159 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.05% | 2.23x |
| Readers of Greek Content | 3.41% | 2.09x |
| School Closings Updates Readers | 1.64% | 1.99x |
| Pre-Measured Grocery Shoppers | 3.98% | 1.92x |
| Ballet Enthusiasts | 2.99% | 1.76x |
| China Trip Planners | 3.98% | 1.74x |
| Sleepwear Shoppers | 4.98% | 1.72x |
| Womens Fashion Brands Shoppers | 3.56% | 1.68x |
| Fast Fashion Shoppers | 3.06% | 1.68x |
| College Aspirants | 3.98% | 1.68x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.76% | 16.60x |
| Ralph Lauren | 2.40% | 15.72x |
| Eddie Bauer | 3.62% | 14.24x |
| Kate Spade | 2.52% | 12.35x |
| Old Navy | 11.54% | 10.72x |
| Charlotte Russe | 0.55% | 10.61x |
| Lane Bryant | 5.66% | 10.28x |
| Coach | 3.06% | 9.85x |
| Gymboree | 4.75% | 9.63x |
| J. Crew | 3.58% | 9.40x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Science Education & Resources.
| Content Affinity | Composition | Index |
| Science Education & Resources | 0.64% | 4.18x |
| Canada Consumer Product Cluster | 0.21% | 3.57x |
| NYC Tourist Attractions | 0.36% | 3.42x |
| Medical Journals | 0.14% | 3.17x |
| Painting & Renovation | 0.14% | 3.17x |
| New England Universities | 0.28% | 2.88x |
| K-Pop | 0.28% | 2.84x |
| Calendar & Holidays | 0.28% | 2.84x |
| Back & Spine | 0.50% | 2.82x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.21% | 2.82x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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