Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 809.1 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 3.76% | 1.61x |
| Automotive Safety Researchers | 3.02% | 1.44x |
| Summer Festivals and Fairs Visitors | 3.13% | 1.44x |
| Disney Vacation Planners | 2.97% | 1.43x |
| Eyeglasses Shoppers | 2.86% | 1.42x |
| Celebrity Gossip Fans | 2.47% | 1.42x |
| Lottery Enthusiasts | 2.88% | 1.42x |
| Snow Removal Researchers | 2.76% | 1.40x |
| Myrtle Beach Trip Planners | 2.59% | 1.40x |
| Spa and Pool Owners | 2.73% | 1.39x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 3.60% | 17.74x |
| Express Outlets | 3.91% | 16.89x |
| Eddie Bauer | 7.08% | 12.51x |
| Ralph Lauren | 3.70% | 11.34x |
| Kate Spade | 6.91% | 11.17x |
| Columbia | 2.86% | 10.89x |
| Lane Bryant | 10.86% | 10.70x |
| Old Navy | 22.10% | 10.62x |
| Coach | 11.18% | 10.14x |
| Gymboree | 11.54% | 9.66x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.07% | 5.79x |
| Paper & Packaging | 0.08% | 5.61x |
| Online Learning | 0.03% | 3.71x |
| Hipster Clothing | 0.08% | 3.26x |
| Retail Industry News | 0.15% | 3.11x |
| Holistic Medicine | 0.07% | 3.10x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 3.05x |
| Russia Cluster | 0.10% | 2.92x |
| Celebrity Gossip | 0.27% | 2.74x |
| Meeting Planning & Hotels | 0.08% | 2.58x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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