Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 530.1 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.95% | 2.48x |
| Personal Bank Comparison Researchers | 3.41% | 1.98x |
| Christmas Celebration Researchers | 3.81% | 1.91x |
| Sports Memorabilia Shoppers | 3.49% | 1.79x |
| Agricultural and Food Issues Researchers | 2.94% | 1.79x |
| Stay-at-Home Parents | 2.86% | 1.77x |
| Cape Cod News Readers | 2.46% | 1.75x |
| North East State Fair Visitors | 3.17% | 1.74x |
| Personalized Gift Shoppers | 3.89% | 1.74x |
| Meal Kit Delivery Researchers | 2.70% | 1.74x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.17% | 32.31x |
| Express Outlets | 3.19% | 17.41x |
| Ralph Lauren | 3.91% | 14.01x |
| Eddie Bauer | 6.27% | 13.73x |
| Kate Spade | 5.60% | 11.87x |
| Lane Bryant | 10.20% | 11.87x |
| Old Navy | 20.45% | 11.82x |
| Columbia | 1.90% | 10.69x |
| Charlotte Russe | 3.09% | 10.66x |
| Coach | 8.48% | 10.65x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.14% | 4.84x |
| Sports Apparel | 0.32% | 4.48x |
| New Hampshire News | 1.51% | 4.44x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.24% | 3.63x |
| Quebec Vacations | 0.16% | 3.42x |
| Chef & Restaurant Resources | 0.24% | 3.27x |
| Motorcycle Racing Researchers | 0.16% | 3.27x |
| Foreign Language Education | 0.16% | 3.23x |
| College Sports | 0.24% | 3.21x |
| Shopping Catalogs | 0.16% | 3.19x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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