Dstillery Audiences

DRESSBARN

Audience Size: 873.7 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 873.7 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.06x
Family Adventures Travelers 0.03% 1.72x
Executive Travelers 0.02% 1.55x
North East State Fair Visitors 3.28% 1.36x
Christmas Celebration Researchers 3.05% 1.20x
New York Jets Fans 2.60% 1.19x
Automotive News Readers 2.14% 1.19x
New York Rangers Fans 2.46% 1.16x
Thanksgiving Entertaining Researchers 2.77% 1.15x
Urban Skateboarding Sneaker Shoppers 3.07% 1.15x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.

Location Composition Index
Express Outlets 3.40% 17.32x
Levi Strauss 4.88% 15.33x
Eddie Bauer 5.40% 11.49x
Lane Bryant 10.46% 11.29x
Kate Spade 5.49% 11.24x
Columbia 3.06% 11.22x
Old Navy 18.23% 10.59x
Coach 10.43% 10.12x
Michael Kors 8.64% 10.01x
Ralph Lauren 2.53% 9.81x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.05% 3.85x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 3.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 3.34x
Memes & Comedy 0.09% 3.32x
Consumer Rewards 0.05% 2.96x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 2.75x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.61x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 2.51x
Canada Job Seekers Cluster 0.03% 2.36x
Survival Guides 0.03% 2.15x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female