Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 140.5 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 2.30% | 1.93x |
| School Closings Updates Readers | 1.48% | 1.89x |
| Northeastern Voters | 3.21% | 1.85x |
| North East State Fair Visitors | 3.70% | 1.82x |
| Mid-Range Grocery Shoppers | 2.96% | 1.74x |
| First Aid Researchers | 2.63% | 1.73x |
| Real Estate Decision Makers | 2.72% | 1.72x |
| Charitable Organization Researchers | 2.63% | 1.71x |
| Automotive Racing Enthusiasts | 3.05% | 1.71x |
| Childrens Museum Visitors | 3.21% | 1.71x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.13% | 30.07x |
| Express Outlets | 2.64% | 18.06x |
| Ralph Lauren | 3.48% | 15.64x |
| Eddie Bauer | 5.58% | 15.20x |
| Kate Spade | 3.48% | 12.42x |
| Lane Bryant | 9.51% | 11.97x |
| Coach | 4.93% | 11.81x |
| Old Navy | 16.81% | 11.66x |
| Michael Kors | 5.41% | 11.04x |
| Gymboree | 7.23% | 10.78x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.30% | 5.94x |
| Parenting Blogs | 0.25% | 4.51x |
| Canada Consumer Product Cluster | 0.33% | 4.22x |
| Online Games for Kids | 0.41% | 3.53x |
| Peru Media | 0.25% | 3.28x |
| Phone & Computer Game Downloaders | 0.16% | 3.20x |
| Low Budget Shoppers | 0.14% | 3.19x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.32% | 2.88x |
| Collectibles - Coins & Sports Cards | 0.16% | 2.82x |
| Travel, Food, Fashion & Fitness | 0.25% | 2.77x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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