Dstillery Audiences

DRESSBARN

Audience Size: 77.6 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 77.6 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is HGTV Enthusiasts.

Interest Composition Index
HGTV Enthusiasts 4.24% 2.37x
Myrtle Beach Trip Planners 6.12% 2.34x
Mens Business Clothes Shoppers 2.82% 2.34x
Sale Seekers 3.53% 2.24x
Home Aquarium Enthusiasts 5.41% 2.24x
Online Calculator Users 4.00% 2.22x
Holiday Season Low-Cost Retail Deal Shoppers 4.47% 2.21x
Fathers Day Celebrators 2.82% 2.20x
Wedding Registrants 3.29% 2.17x
Coffee Lovers 4.00% 2.16x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.

Location Composition Index
Express Outlets 2.67% 19.60x
Eddie Bauer 5.37% 14.73x
Ralph Lauren 2.85% 14.65x
Kate Spade 3.75% 13.54x
Hugo Boss 2.25% 11.87x
Coach 4.87% 11.23x
Old Navy 15.43% 11.07x
Lane Bryant 8.14% 10.66x
Abercrombie & Fitch 0.47% 10.64x
Michael Kors 5.39% 10.63x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.35% 6.59x
Children's Learning Tools 0.94% 5.56x
Parenting Blogs 0.25% 4.51x
Canada Consumer Product Cluster 0.33% 4.22x
Assorted Topics (Events, Tickets, Fitness) 1.18% 3.81x
New York City Family & Activity Cluster 2.82% 3.79x
Medical Diagnostics 0.47% 3.75x
Fashion Cluster 1.41% 3.75x
Assorted Topics (Viral Media, Paid Traffic) 0.43% 3.53x
Studio & Franchise Video Game Players 0.47% 3.51x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female