Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 77.6 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is HGTV Enthusiasts.
| Interest | Composition | Index |
| HGTV Enthusiasts | 4.24% | 2.37x |
| Myrtle Beach Trip Planners | 6.12% | 2.34x |
| Mens Business Clothes Shoppers | 2.82% | 2.34x |
| Sale Seekers | 3.53% | 2.24x |
| Home Aquarium Enthusiasts | 5.41% | 2.24x |
| Online Calculator Users | 4.00% | 2.22x |
| Holiday Season Low-Cost Retail Deal Shoppers | 4.47% | 2.21x |
| Fathers Day Celebrators | 2.82% | 2.20x |
| Wedding Registrants | 3.29% | 2.17x |
| Coffee Lovers | 4.00% | 2.16x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.67% | 19.60x |
| Eddie Bauer | 5.37% | 14.73x |
| Ralph Lauren | 2.85% | 14.65x |
| Kate Spade | 3.75% | 13.54x |
| Hugo Boss | 2.25% | 11.87x |
| Coach | 4.87% | 11.23x |
| Old Navy | 15.43% | 11.07x |
| Lane Bryant | 8.14% | 10.66x |
| Abercrombie & Fitch | 0.47% | 10.64x |
| Michael Kors | 5.39% | 10.63x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.35% | 6.59x |
| Children's Learning Tools | 0.94% | 5.56x |
| Parenting Blogs | 0.25% | 4.51x |
| Canada Consumer Product Cluster | 0.33% | 4.22x |
| Assorted Topics (Events, Tickets, Fitness) | 1.18% | 3.81x |
| New York City Family & Activity Cluster | 2.82% | 3.79x |
| Medical Diagnostics | 0.47% | 3.75x |
| Fashion Cluster | 1.41% | 3.75x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.43% | 3.53x |
| Studio & Franchise Video Game Players | 0.47% | 3.51x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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