Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 93.3 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is Food Allergies Researchers.
| Interest | Composition | Index |
| Food Allergies Researchers | 1.14% | 3.15x |
| Costco Deal Blog Readers | 0.71% | 2.91x |
| Restaurant Supply Shoppers | 0.29% | 2.55x |
| COVID Testing Researchers | 0.85% | 2.48x |
| HGTV Enthusiasts | 0.99% | 2.30x |
| Sunglasses Shoppers | 1.05% | 2.23x |
| Cape Cod News Readers | 1.56% | 2.22x |
| Plant Based & Vegan Food Recipe Shoppers | 0.57% | 2.22x |
| Quarantine Planners | 2.98% | 2.17x |
| School Supply Shoppers | 1.14% | 2.12x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 1.13% | 39.19x |
| Express Outlets | 2.13% | 31.46x |
| Lane Bryant | 5.90% | 26.94x |
| Eddie Bauer | 2.14% | 24.77x |
| Kate Spade | 1.20% | 24.62x |
| Brooks Brothers | 1.96% | 21.95x |
| Levi Strauss | 2.48% | 21.55x |
| Ralph Lauren | 1.47% | 20.90x |
| Columbia | 1.25% | 20.06x |
| Michael Kors | 4.14% | 19.62x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 1.14% | 6.90x |
| New Jersey Travel Location Cluster | 0.57% | 6.74x |
| Charity Walks | 0.41% | 5.49x |
| Math Education | 0.43% | 5.43x |
| Party Suppliers | 0.10% | 3.90x |
| Conscious Living | 0.28% | 3.74x |
| Children's Learning Tools | 0.28% | 3.53x |
| Graphic Design | 0.85% | 3.47x |
| NYC Tourist Attractions | 0.28% | 3.44x |
| India Bollywood, Weddings & Gossip | 0.99% | 3.25x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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