Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 395.6 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.05% | 2.23x |
| School Closings Updates Readers | 0.99% | 1.77x |
| Retail Job Seekers | 2.74% | 1.73x |
| Big Box Toy Shoppers | 1.23% | 1.71x |
| Luxury Retail Shoppers | 3.34% | 1.70x |
| Christmas Celebration Researchers | 3.74% | 1.67x |
| Womens Fashion Brands Shoppers | 3.22% | 1.63x |
| Dermatologists | 1.87% | 1.62x |
| T-Mobile Customers | 0.08% | 1.59x |
| Kitchen and Bath Professionals | 2.62% | 1.58x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.10% | 9.86x |
| Ralph Lauren | 3.64% | 6.95x |
| Express Outlets | 2.55% | 6.76x |
| Eddie Bauer | 5.36% | 5.91x |
| Kate Spade | 3.67% | 5.51x |
| Lane Bryant | 10.21% | 5.07x |
| Old Navy | 18.10% | 4.90x |
| Coach | 4.79% | 4.72x |
| Charlotte Russe | 0.76% | 4.53x |
| Gymboree | 7.68% | 4.47x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science).
| Content Affinity | Composition | Index |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.14% | 3.94x |
| Party Suppliers | 0.10% | 3.90x |
| Illinois College Sports | 0.08% | 3.87x |
| New England Universities | 0.20% | 3.67x |
| Paleo & Keto Diet Enthusiasts | 0.07% | 3.26x |
| Celebrity Gossip | 0.08% | 3.19x |
| Mortgages & Insurance | 0.08% | 3.17x |
| New Parents | 0.14% | 2.76x |
| RPG Games | 0.12% | 2.70x |
| Travel, Food, Fashion & Fitness | 0.16% | 2.67x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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