Dstillery Audiences

DRESSBARN

Audience Size: 140.5 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 140.5 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 2.30% 1.93x
School Closings Updates Readers 1.48% 1.89x
Northeastern Voters 3.21% 1.85x
North East State Fair Visitors 3.70% 1.82x
Mid-Range Grocery Shoppers 2.96% 1.74x
First Aid Researchers 2.63% 1.73x
Real Estate Decision Makers 2.72% 1.72x
Charitable Organization Researchers 2.63% 1.71x
Automotive Racing Enthusiasts 3.05% 1.71x
Childrens Museum Visitors 3.21% 1.71x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.13% 30.07x
Express Outlets 2.64% 18.06x
Ralph Lauren 3.48% 15.64x
Eddie Bauer 5.58% 15.20x
Kate Spade 3.48% 12.42x
Lane Bryant 9.51% 11.97x
Coach 4.93% 11.81x
Old Navy 16.81% 11.66x
Michael Kors 5.41% 11.04x
Gymboree 7.23% 10.78x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.30% 5.94x
Parenting Blogs 0.25% 4.51x
Canada Consumer Product Cluster 0.33% 4.22x
Online Games for Kids 0.41% 3.53x
Peru Media 0.25% 3.28x
Phone & Computer Game Downloaders 0.16% 3.20x
Low Budget Shoppers 0.14% 3.19x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.32% 2.88x
Collectibles - Coins & Sports Cards 0.16% 2.82x
Travel, Food, Fashion & Fitness 0.25% 2.77x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male