Dstillery Audiences

DRESSBARN

Audience Size: 809.1 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 809.1 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.76% 1.61x
Automotive Safety Researchers 3.02% 1.44x
Summer Festivals and Fairs Visitors 3.13% 1.44x
Disney Vacation Planners 2.97% 1.43x
Eyeglasses Shoppers 2.86% 1.42x
Celebrity Gossip Fans 2.47% 1.42x
Lottery Enthusiasts 2.88% 1.42x
Snow Removal Researchers 2.76% 1.40x
Myrtle Beach Trip Planners 2.59% 1.40x
Spa and Pool Owners 2.73% 1.39x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.

Location Composition Index
Levi Strauss 3.60% 17.74x
Express Outlets 3.91% 16.89x
Eddie Bauer 7.08% 12.51x
Ralph Lauren 3.70% 11.34x
Kate Spade 6.91% 11.17x
Columbia 2.86% 10.89x
Lane Bryant 10.86% 10.70x
Old Navy 22.10% 10.62x
Coach 11.18% 10.14x
Gymboree 11.54% 9.66x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.07% 5.79x
Paper & Packaging 0.08% 5.61x
Online Learning 0.03% 3.71x
Hipster Clothing 0.08% 3.26x
Retail Industry News 0.15% 3.11x
Holistic Medicine 0.07% 3.10x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 3.05x
Russia Cluster 0.10% 2.92x
Celebrity Gossip 0.27% 2.74x
Meeting Planning & Hotels 0.08% 2.58x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female