Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 313 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.03% | 2.47x |
| Mood Lifters Researchers | 0.58% | 2.27x |
| Sunglasses Shoppers | 1.05% | 2.23x |
| North East State Fair Visitors | 4.07% | 2.00x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.06% | 1.83x |
| Valentines Day Celebrators | 1.49% | 1.83x |
| Beard Care Researchers | 1.42% | 1.82x |
| Masters in Management Researchers | 2.07% | 1.82x |
| Modern Art Museum Researchers | 0.97% | 1.78x |
| eBook Readers | 1.36% | 1.75x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.09% | 8.38x |
| Ralph Lauren | 3.43% | 5.77x |
| Express Outlets | 2.63% | 5.60x |
| Eddie Bauer | 6.19% | 5.21x |
| Kate Spade | 4.02% | 4.70x |
| Lane Bryant | 12.36% | 4.51x |
| Coach | 5.98% | 4.37x |
| Old Navy | 20.61% | 4.29x |
| Charlotte Russe | 0.97% | 4.02x |
| Gymboree | 9.15% | 3.91x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Spanish Health & Wellness.
| Content Affinity | Composition | Index |
| Spanish Health & Wellness | 0.26% | 6.06x |
| Design Software | 0.19% | 4.70x |
| Pet Forums | 0.26% | 4.58x |
| Party Suppliers | 0.10% | 3.90x |
| Brazil & Portugal News | 0.13% | 3.73x |
| Assorted Topics (Television, Origami, Men's Health) | 0.09% | 3.61x |
| Motorcycle Racing Researchers | 0.19% | 3.61x |
| Historical Information - Museums & Libraries | 0.19% | 3.57x |
| Alberta Canada Cluster | 0.32% | 3.41x |
| Spanish Lifestyle & Health | 0.13% | 3.41x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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