Dstillery Audiences

DRESSBARN

Audience Size: 395.6 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 395.6 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.05% 2.23x
School Closings Updates Readers 0.99% 1.77x
Retail Job Seekers 2.74% 1.73x
Big Box Toy Shoppers 1.23% 1.71x
Luxury Retail Shoppers 3.34% 1.70x
Christmas Celebration Researchers 3.74% 1.67x
Womens Fashion Brands Shoppers 3.22% 1.63x
Dermatologists 1.87% 1.62x
T-Mobile Customers 0.08% 1.59x
Kitchen and Bath Professionals 2.62% 1.58x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.10% 9.86x
Ralph Lauren 3.64% 6.95x
Express Outlets 2.55% 6.76x
Eddie Bauer 5.36% 5.91x
Kate Spade 3.67% 5.51x
Lane Bryant 10.21% 5.07x
Old Navy 18.10% 4.90x
Coach 4.79% 4.72x
Charlotte Russe 0.76% 4.53x
Gymboree 7.68% 4.47x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science).

Content Affinity Composition Index
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.14% 3.94x
Party Suppliers 0.10% 3.90x
Illinois College Sports 0.08% 3.87x
New England Universities 0.20% 3.67x
Paleo & Keto Diet Enthusiasts 0.07% 3.26x
Celebrity Gossip 0.08% 3.19x
Mortgages & Insurance 0.08% 3.17x
New Parents 0.14% 2.76x
RPG Games 0.12% 2.70x
Travel, Food, Fashion & Fitness 0.16% 2.67x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female