Dstillery Audiences

DRESSBARN

Audience Size: 159 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 159 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.05% 2.23x
Readers of Greek Content 3.41% 2.09x
School Closings Updates Readers 1.64% 1.99x
Pre-Measured Grocery Shoppers 3.98% 1.92x
Ballet Enthusiasts 2.99% 1.76x
China Trip Planners 3.98% 1.74x
Sleepwear Shoppers 4.98% 1.72x
Womens Fashion Brands Shoppers 3.56% 1.68x
Fast Fashion Shoppers 3.06% 1.68x
College Aspirants 3.98% 1.68x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.

Location Composition Index
Express Outlets 1.76% 16.60x
Ralph Lauren 2.40% 15.72x
Eddie Bauer 3.62% 14.24x
Kate Spade 2.52% 12.35x
Old Navy 11.54% 10.72x
Charlotte Russe 0.55% 10.61x
Lane Bryant 5.66% 10.28x
Coach 3.06% 9.85x
Gymboree 4.75% 9.63x
J. Crew 3.58% 9.40x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Science Education & Resources.

Content Affinity Composition Index
Science Education & Resources 0.64% 4.18x
Canada Consumer Product Cluster 0.21% 3.57x
NYC Tourist Attractions 0.36% 3.42x
Medical Journals 0.14% 3.17x
Painting & Renovation 0.14% 3.17x
New England Universities 0.28% 2.88x
K-Pop 0.28% 2.84x
Calendar & Holidays 0.28% 2.84x
Back & Spine 0.50% 2.82x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.21% 2.82x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female