Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 236.4 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 0.15% | 3.78x |
| School Closings Updates Readers | 0.15% | 2.97x |
| Small Business Administration Cares Act Researchers | 0.46% | 2.09x |
| Boston Bruins Fans | 3.35% | 1.99x |
| New York Mets Fans | 3.35% | 1.90x |
| North East State Fair Visitors | 3.81% | 1.89x |
| New York Yankees Fans | 3.20% | 1.87x |
| Major Airline Customers | 3.58% | 1.81x |
| Cape Cod News Readers | 2.82% | 1.79x |
| New York Jets Fans | 3.35% | 1.73x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.14% | 45.77x |
| Express Outlets | 2.10% | 18.46x |
| Ralph Lauren | 3.27% | 17.09x |
| Eddie Bauer | 4.34% | 14.82x |
| Charlotte Russe | 0.96% | 13.72x |
| Lane Bryant | 8.08% | 13.13x |
| Old Navy | 15.27% | 12.91x |
| Kate Spade | 3.43% | 11.93x |
| Gymboree | 6.63% | 11.11x |
| Coach | 5.06% | 11.00x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 3.27% | 6.61x |
| Yard Structures | 0.30% | 3.92x |
| Southeast College Athletics | 0.23% | 3.83x |
| Mobile Phone Networks | 0.30% | 3.49x |
| New England & Ivy League Sports | 0.23% | 3.38x |
| Moving & Storage | 0.46% | 3.30x |
| Internet Service Provider Sites | 0.15% | 3.19x |
| Natural & Healthy Living Researchers | 0.15% | 3.17x |
| Farming & Agriculture | 0.15% | 3.09x |
| Bathrooms & Plumbing | 0.15% | 2.97x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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