Dstillery Audiences

DRESSBARN

Audience Size: 752.7 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 752.7 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.03% 1.72x
Mid-Range Grocery Shoppers 2.31% 1.69x
Iowa Hawkeyes Fans 1.54% 1.57x
Mid-Atlantic Voters 1.67% 1.56x
Washington DC Trip Planners 2.01% 1.48x
Reality TV Show Watchers 1.63% 1.48x
MLB Fans 1.47% 1.45x
St. Louis Cardinals Fans 1.38% 1.45x
Washington Nationals Fans 1.41% 1.44x
Eyeglasses & Contact Lens Buyers 1.83% 1.42x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Lane Bryant.

Location Composition Index
Lane Bryant 13.24% 16.44x
Express Outlets 1.59% 15.87x
Columbia 2.42% 13.18x
Aeropostale 5.20% 11.60x
Old Navy 11.44% 10.98x
Calvin Klein 1.32% 10.40x
Gymboree 4.32% 10.09x
The Childrens Place 7.93% 9.61x
Journeys 5.65% 9.56x
Brooks Brothers 4.98% 9.18x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.93% 4.37x
Delaware Cluster 0.77% 3.76x
Russia Cluster 0.13% 2.82x
Cars, Travel & Food 0.06% 2.53x
Hobby Drones & Remote-Controlled Cars 0.14% 2.40x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.06% 2.38x
Iowa Cluster 1.91% 2.27x
Caribbean Cluster 0.30% 2.26x
Electronic Document Assembly 0.05% 2.17x
Nutrition & Diabetic Living 0.10% 2.11x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female