Dstillery Audiences

DRESSBARN

Audience Size: 850 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 850 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 3.63% 1.65x
Wisconsin County and Local Fair Visitors 3.61% 1.49x
Green Bay Packers Fans 3.49% 1.47x
UConn Huskies Fans 2.32% 1.41x
Iowa Hawkeyes Fans 2.94% 1.39x
Christmas Celebration Researchers 3.31% 1.39x
Milwaukee Brewers Fans 2.80% 1.39x
Caribbean Trip Planners 2.56% 1.35x
Leather Goods Shoppers 2.64% 1.34x
Credit Union Researchers 2.36% 1.34x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Express Outlets.

Location Composition Index
Express Outlets 3.75% 17.19x
Levi Strauss 4.40% 16.27x
Eddie Bauer 6.58% 12.17x
Kate Spade 6.59% 11.26x
Columbia 3.03% 11.02x
Lane Bryant 10.31% 10.66x
Old Navy 21.04% 10.63x
Ralph Lauren 3.09% 10.35x
Coach 11.38% 10.26x
Michael Kors 10.39% 9.74x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Chat Rooms.

Content Affinity Composition Index
Chat Rooms 0.08% 4.76x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.86x
Paper & Packaging 0.06% 3.13x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 3.08x
Greece Cluster 0.04% 2.94x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 2.74x
Comedy Content 0.06% 2.71x
Humor & Entertainment 0.10% 2.56x
Lacrosse College Athletics 0.16% 2.54x
Sports Apparel 0.08% 2.50x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male