Dstillery Audiences

DRESSBARN

Audience Size: 288.6 Thousand Devices

Explore the Dressbarn Audience

Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 288.6 thousand unique devices whose actions qualify for the Dressbarn audience.

Dstillery Crafted Audiences

INTERESTS

The Dressbarn audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dressbarn audience is Houston Astros Fans.

Interest Composition Index
Houston Astros Fans 1.48% 1.41x
Caribbean Trip Planners 1.67% 1.38x
Mid-Range Grocery Shoppers 1.73% 1.34x
Dance Clothing Shoppers 1.76% 1.34x
Halloween Thrill Seekers 1.76% 1.33x
Reggaeton Fans 2.20% 1.31x
Water Park Visitors 1.77% 1.30x
Readers of Puerto Rican Content 1.43% 1.29x
Sports Memorabilia Shoppers 1.46% 1.29x
Readers of Dominican Republic Content 1.89% 1.28x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dressbarn audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dressbarn audience is Lane Bryant.

Location Composition Index
Lane Bryant 9.77% 29.71x
Express Outlets 0.73% 25.75x
Columbia 1.89% 24.96x
Calvin Klein 1.52% 21.58x
Old Navy 7.90% 17.95x
Ann Taylor 1.59% 14.25x
Journeys 2.76% 12.93x
Zumiez 3.01% 12.75x
Kate Spade 1.46% 12.37x
Aeropostale 3.33% 11.97x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dressbarn audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 0.56% 3.12x
Delaware Cluster 0.52% 2.71x
Peru Media 0.15% 1.98x
Missouri News Content Cluster 0.83% 1.90x
Costumes 0.09% 1.83x
Instagram Management 0.08% 1.78x
Cheerleading 0.15% 1.76x
Detroit News 1.10% 1.75x
Korea Cluster 0.08% 1.70x
Spanish Lifestyle & Health 0.08% 1.69x
Composition Percentage: The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dressbarn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male