Explore the Dressbarn Audience
Below you'll find more information about the Dressbarn audience, broken down in different categories based on their digital and physical behaviors. These are 701.2 thousand unique devices whose actions qualify for the Dressbarn audience.
INTERESTS
The Dressbarn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dressbarn audience is Iowa County and Local Fair Visitors.
| Interest | Composition | Index |
| Iowa County and Local Fair Visitors | 3.66% | 1.73x |
| North East State Fair Visitors | 3.58% | 1.65x |
| Home and Garden TV Fans | 2.66% | 1.55x |
| Burger Enthusiast | 0.05% | 1.55x |
| Blender Shoppers | 3.01% | 1.55x |
| Soap Shoppers | 3.07% | 1.53x |
| Milk and Dairy Shoppers | 2.85% | 1.53x |
| Cape Cod News Readers | 2.37% | 1.51x |
| Christmas Celebration Researchers | 3.10% | 1.49x |
| Cricket Enthusiasts | 2.37% | 1.49x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Interest attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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APPAREL RETAILERS
The Dressbarn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dressbarn audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 2.00% | 19.31x |
| Express Outlets | 3.60% | 16.98x |
| Eddie Bauer | 6.85% | 12.89x |
| Ralph Lauren | 3.72% | 12.08x |
| Kate Spade | 6.33% | 11.40x |
| Lane Bryant | 10.62% | 11.01x |
| Old Navy | 21.40% | 10.95x |
| Coach | 9.98% | 10.10x |
| Columbia | 2.25% | 9.93x |
| Michael Kors | 10.35% | 9.79x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Location attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dressbarn audience is Discount Books.
| Content Affinity | Composition | Index |
| Discount Books | 0.08% | 4.20x |
| Senior Care | 0.11% | 3.89x |
| Alternative Movie Streaming | 0.08% | 3.81x |
| Concert Posters | 0.05% | 2.90x |
| New Hampshire News | 0.92% | 2.80x |
| Airsoft & Paintball Equipment | 0.08% | 2.73x |
| Serbia & Albania Cluster | 0.08% | 2.64x |
| Mysticism | 0.03% | 2.52x |
| Local & Travel England - East Midlands | 0.05% | 2.48x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.05% | 2.42x |
Composition Percentage:
The overlap percentage between the Dressbarn audience and the Content Affinity attribute.
Index: A comparison of the Dressbarn audience to the internet population.
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DEMOGRAPHICS
The Dressbarn audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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