Dstillery Audiences

DRYBAR

Audience Size: 342.6 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 342.6 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 4.53% 3.45x
New York City Events Researchers 4.03% 3.36x
Sightseeing Travelers 5.04% 3.29x
Ballet Enthusiasts 4.03% 3.09x
Real Estate Decision Makers 4.79% 3.09x
Compact Pickup Auto Intenders 3.02% 2.96x
Men's Shoe Shoppers 4.53% 2.94x
Seattle Trip Planners 5.79% 2.90x
Shared Work Space Researchers 4.28% 2.70x
Canada Trip Planners 2.77% 2.69x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.59% 53.67x
Everlane 0.87% 52.76x
Supreme 0.90% 52.42x
Intermix 5.24% 49.63x
Bonobos 9.22% 42.57x
Topshop 2.15% 41.83x
Lorna Jane 2.42% 35.12x
Club Monaco 6.29% 34.78x
Uniqlo 8.53% 34.52x
Calvin Klein 2.24% 33.40x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 0.71% 9.17x
NYC Tourist Attractions 2.02% 8.75x
Quebec Vacations 0.45% 8.17x
Aid Groups 0.36% 7.02x
New York City Real Estate Research Cluster 1.76% 6.17x
Marketing Professionals 0.54% 5.82x
Broadway Information 1.26% 5.59x
Startup Investment 0.98% 5.41x
French Canadian Cluster 0.27% 5.37x
Personal Finance Researchers 0.76% 4.93x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male