Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 28.8 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 9.05% | 6.63x |
| Ballet Enthusiasts | 9.47% | 6.18x |
| Online Grocery Shoppers | 10.29% | 5.67x |
| United Arab Emirates Trip Planners | 8.23% | 5.60x |
| New York Trip Planners | 9.05% | 5.12x |
| School Closings Updates Readers | 4.53% | 5.00x |
| Real Estate Decision Makers | 8.64% | 5.00x |
| Venture Capitalists | 7.41% | 4.98x |
| Food Bank Researchers | 4.12% | 4.91x |
| Yale University Fans | 6.58% | 4.73x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.20% | 114.50x |
| Free People | 11.96% | 92.64x |
| Bonobos | 4.00% | 76.17x |
| Intermix | 1.42% | 72.97x |
| Uniqlo | 1.95% | 60.56x |
| Armani | 3.46% | 58.69x |
| Club Monaco | 1.61% | 58.06x |
| Urban Outfitters | 9.54% | 51.80x |
| Zara | 3.15% | 41.46x |
| American Apparel | 4.25% | 38.93x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 3.29% | 15.21x |
| Smart Travel | 2.47% | 10.18x |
| New York City Real Estate Research Cluster | 3.70% | 8.12x |
| Medical & Pharmaceutical Scholarship | 2.01% | 6.83x |
| Texas News Cluster | 4.53% | 6.59x |
| Science Education & Resources | 2.06% | 6.49x |
| Latin American News | 1.65% | 5.68x |
| Data Analysis & Scripting | 1.65% | 5.40x |
| French Canadian Cluster | 0.27% | 5.37x |
| New York City Family & Activity Cluster | 5.35% | 5.03x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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