Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 568.5 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.01% | 5.06x |
| Ballet Enthusiasts | 6.26% | 3.13x |
| New York City Events Researchers | 6.07% | 2.99x |
| Online Grocery Shoppers | 6.46% | 2.79x |
| New York Trip Planners | 6.09% | 2.59x |
| Real Estate Decision Makers | 5.07% | 2.53x |
| Northeastern Voters | 3.93% | 2.27x |
| New York Rangers Fans | 3.44% | 2.17x |
| Investment Banking Professionals | 3.88% | 2.17x |
| Venture Capitalists | 3.50% | 2.16x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.81% | 42.78x |
| Supreme | 1.09% | 37.44x |
| Intermix | 5.39% | 35.77x |
| Bonobos | 7.27% | 33.93x |
| Joe's Jeans | 2.07% | 31.61x |
| Topshop | 1.85% | 31.17x |
| Lorna Jane | 2.32% | 30.80x |
| Club Monaco | 5.46% | 29.20x |
| Calvin Klein | 2.69% | 27.95x |
| Zara | 10.59% | 25.67x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 13.89x |
| Watches & Jewelry | 0.01% | 13.20x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 10.77x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.82x |
| Golf & Boats | 0.01% | 8.70x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.44x |
| Upstate New York State Athletics | 0.09% | 6.24x |
| Environmental Conservation | 0.01% | 6.23x |
| Local & Travel England - North Midlands | 0.01% | 5.96x |
| Barcode Site & App Users | 0.02% | 5.32x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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