Dstillery Audiences

DRYBAR

Audience Size: 149 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 149 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 7.76% 5.29x
Remdesivir Information Researchers 2.64% 4.88x
Chloroquine Information Researchers 3.08% 4.83x
School Closings Updates Readers 1.85% 4.76x
New York City Events Researchers 5.17% 4.75x
Commercial Architects and Designers 6.03% 4.72x
Chess Enthusiasts 6.47% 4.12x
Office Reopening Researchers 3.02% 4.03x
Ballet Enthusiasts 4.74% 3.85x
Venture Capitalists 4.74% 3.76x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.03% 64.29x
Everlane 0.54% 56.57x
Intermix 3.65% 56.09x
Bonobos 7.41% 55.82x
Supreme 0.54% 54.04x
Topshop 1.33% 53.21x
Uniqlo 6.05% 40.31x
Club Monaco 4.42% 40.17x
Lorna Jane 1.67% 39.73x
Calvin Klein 1.36% 32.92x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 0.71% 9.17x
Aid Groups 0.36% 7.02x
Hudson Valley New York Media 3.02% 6.89x
New York City Real Estate Research Cluster 2.16% 6.82x
French Canadian Cluster 0.27% 5.37x
Personal Finance Researchers 0.76% 4.93x
Data Analysis & Scripting 1.29% 4.72x
Texas News Cluster 3.02% 4.47x
Art News & Products 0.18% 3.96x
Shipping & Logistics 0.07% 3.95x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male