Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 52.2 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 1.56% | 4.93x |
| Internal Medicine Journal Researchers | 3.12% | 4.04x |
| Luxury Retail Researchers | 2.08% | 3.90x |
| Home Heating and Cooling Researchers | 1.56% | 3.87x |
| Flower Delivery Shoppers | 1.18% | 3.80x |
| Pet Boarding and Sitter Researchers | 1.18% | 3.73x |
| Coders & Developers | 5.21% | 3.69x |
| Ice Skating Enthusiasts | 3.12% | 3.62x |
| Tokyo Trip Planners | 2.60% | 3.46x |
| Tutoring Resources Researchers | 5.21% | 3.33x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Coach.
| Location | Composition | Index |
| Coach | 10.09% | 69.25x |
| Patagonia | 8.12% | 53.24x |
| Zumiez | 26.16% | 40.53x |
| Topshop | 0.28% | 35.49x |
| Free People | 2.70% | 30.32x |
| Intermix | 0.62% | 30.01x |
| American Apparel | 4.80% | 29.88x |
| Bonobos | 1.47% | 28.65x |
| Club Monaco | 0.62% | 21.73x |
| Lululemon | 4.73% | 19.59x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 0.77% | 12.06x |
| Southeast College Athletics | 0.38% | 7.72x |
| Online Games | 0.48% | 6.59x |
| Local Events & Travel Guide | 1.60% | 5.97x |
| Conscious Living | 0.38% | 5.48x |
| Computers & Accessories | 2.08% | 4.34x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.55% | 4.28x |
| Construction Apparel | 0.18% | 3.62x |
| Sports Apparel | 1.04% | 3.61x |
| Hockey | 0.77% | 3.54x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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