Dstillery Audiences

DRYBAR

Audience Size: 430.3 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 430.3 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 5.06x
Ballet Enthusiasts 8.84% 3.67x
New York City Events Researchers 8.43% 3.57x
Online Grocery Shoppers 7.04% 2.92x
Real Estate Decision Makers 7.04% 2.92x
Italian Mens National Soccer Team Fans 4.80% 2.67x
Symphony Music Enthusiasts 5.34% 2.53x
New York Trip Planners 6.68% 2.53x
Venture Capitalists 4.71% 2.52x
Luxury Womens Brands Shoppers 4.44% 2.50x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Everlane.

Location Composition Index
Everlane 0.95% 47.69x
Intermix 5.83% 37.68x
Supreme 1.52% 34.53x
Bonobos 6.45% 34.27x
Topshop 1.52% 31.59x
Joe's Jeans 2.65% 30.04x
Club Monaco 6.05% 29.88x
Levi Strauss 6.03% 28.07x
Zara 12.45% 27.61x
Calvin Klein 3.61% 27.52x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 16.05x
Washington D.C. Hotels 0.01% 13.89x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 10.77x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 10.33x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.82x
Fashion & Cosmetics 0.04% 8.33x
England Tourism 0.04% 7.97x
Home Décor, Furniture, & Decorating 0.01% 6.44x
Decoration & Fabric 0.01% 6.34x
Environmental Conservation 0.01% 6.23x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male