Dstillery Audiences

DRYBAR

Audience Size: 86.4 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 86.4 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 8.85% 3.91x
Modern Art Museum Researchers 3.15% 3.52x
School Closings Updates Readers 1.64% 3.28x
Vermont Trip Planners 3.74% 3.26x
Men's Shoe Shoppers 2.16% 3.18x
New York City Events Researchers 2.82% 3.08x
Waterfront Vacationers 4.26% 3.07x
Hard Seltzer Aficionados 0.39% 2.94x
Cape Cod News Readers 2.56% 2.82x
Ballet Enthusiasts 3.47% 2.82x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 12.22% 60.10x
Patagonia 5.35% 39.88x
Joe's Jeans 0.23% 34.37x
Bonobos 1.88% 33.90x
Zumiez 21.62% 31.14x
American Apparel 5.02% 28.16x
Intermix 0.61% 25.71x
Topshop 0.14% 18.16x
Free People 1.98% 16.07x
Lorna Jane 0.49% 15.63x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.92% 11.38x
Online Games 0.59% 6.31x
NYC Tourist Attractions 0.72% 5.40x
New York City Education & News Cluster 0.33% 5.04x
Party Planning & Invitations 0.33% 4.87x
Upstate New York Travel Cluster 0.92% 4.36x
Caribbean Cluster 0.46% 4.33x
Upstate New York Local Information Cluster 2.36% 3.65x
Construction Apparel 0.18% 3.62x
Connecticut News 2.75% 3.58x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female