Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is Canada Trip Planners.
| Interest | Composition | Index |
| Canada Trip Planners | 6.12% | 4.53x |
| United Nations Donors | 6.12% | 4.41x |
| Hulu Users | 6.12% | 4.28x |
| SEO Specialists | 6.12% | 4.10x |
| Hospital Executives | 8.16% | 4.07x |
| Investment Banking Professionals | 7.69% | 4.06x |
| Mahjong Players | 8.16% | 3.88x |
| Women's Swimsuit Shoppers | 8.16% | 3.84x |
| Japanese Tourism Researchers | 8.16% | 3.78x |
| Stay-at-Home Parents | 7.69% | 3.67x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 6.21% | 99.65x |
| Uniqlo | 3.17% | 58.08x |
| American Apparel | 6.21% | 50.95x |
| Club Monaco | 2.39% | 49.83x |
| Zara | 5.17% | 45.79x |
| Armani | 4.72% | 44.89x |
| Urban Outfitters | 8.92% | 41.99x |
| Free People | 6.59% | 39.49x |
| Lululemon | 9.76% | 35.11x |
| Madewell | 5.75% | 32.85x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Pet Adoption.
| Content Affinity | Composition | Index |
| Pet Adoption | 2.31% | 5.68x |
| Golf Travel & Gear | 1.54% | 3.80x |
| Construction Apparel | 0.18% | 3.62x |
| Upstate New York State Athletics | 0.04% | 3.42x |
| Hometown Livability | 1.03% | 3.42x |
| Running & Marathons | 1.54% | 3.32x |
| Cars, Travel & Food | 0.05% | 3.32x |
| Alternative Streaming Services | 0.04% | 3.27x |
| New York City Family & Activity Cluster | 2.56% | 3.24x |
| Online Directories | 6.12% | 3.22x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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