Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 149 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 7.76% | 5.29x |
| Remdesivir Information Researchers | 2.64% | 4.88x |
| Chloroquine Information Researchers | 3.08% | 4.83x |
| School Closings Updates Readers | 1.85% | 4.76x |
| New York City Events Researchers | 5.17% | 4.75x |
| Commercial Architects and Designers | 6.03% | 4.72x |
| Chess Enthusiasts | 6.47% | 4.12x |
| Office Reopening Researchers | 3.02% | 4.03x |
| Ballet Enthusiasts | 4.74% | 3.85x |
| Venture Capitalists | 4.74% | 3.76x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.03% | 64.29x |
| Everlane | 0.54% | 56.57x |
| Intermix | 3.65% | 56.09x |
| Bonobos | 7.41% | 55.82x |
| Supreme | 0.54% | 54.04x |
| Topshop | 1.33% | 53.21x |
| Uniqlo | 6.05% | 40.31x |
| Club Monaco | 4.42% | 40.17x |
| Lorna Jane | 1.67% | 39.73x |
| Calvin Klein | 1.36% | 32.92x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 0.71% | 9.17x |
| Aid Groups | 0.36% | 7.02x |
| Hudson Valley New York Media | 3.02% | 6.89x |
| New York City Real Estate Research Cluster | 2.16% | 6.82x |
| French Canadian Cluster | 0.27% | 5.37x |
| Personal Finance Researchers | 0.76% | 4.93x |
| Data Analysis & Scripting | 1.29% | 4.72x |
| Texas News Cluster | 3.02% | 4.47x |
| Art News & Products | 0.18% | 3.96x |
| Shipping & Logistics | 0.07% | 3.95x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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