Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.92% | 4.55x |
| Ballet Enthusiasts | 6.27% | 3.62x |
| Work Visa Researchers | 5.23% | 3.55x |
| Real Estate Decision Makers | 5.92% | 3.54x |
| Telemedicine Content Readers | 2.79% | 3.51x |
| United Arab Emirates Trip Planners | 5.23% | 3.29x |
| Houston Astros Fans | 7.32% | 3.22x |
| Mac Users | 6.27% | 3.06x |
| Men's Clothing Shoppers | 4.18% | 3.04x |
| Web Conferences and Remote Workers | 5.23% | 2.99x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 5.11% | 91.60x |
| Uniqlo | 2.50% | 46.74x |
| Zara | 4.04% | 42.74x |
| Armani | 3.25% | 36.23x |
| Free People | 5.04% | 33.86x |
| Urban Outfitters | 6.42% | 33.27x |
| American Apparel | 3.17% | 31.03x |
| Club Monaco | 1.19% | 30.83x |
| Hugo Boss | 4.28% | 28.10x |
| Lorna Jane | 0.83% | 26.06x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Electronic Accessories.
| Content Affinity | Composition | Index |
| Electronic Accessories | 1.05% | 5.27x |
| New Jersey Travel Location Cluster | 1.05% | 5.25x |
| Mexico Cluster | 1.74% | 5.12x |
| Legal Information Research Cluster | 1.05% | 5.04x |
| Personal Investment & Advisor Researchers | 1.05% | 4.88x |
| Assorted Topics (Events, Tickets, Fitness) | 1.05% | 4.81x |
| Latin American News | 1.39% | 4.38x |
| India Bollywood, Weddings & Gossip | 2.09% | 4.35x |
| Construction Apparel | 0.18% | 3.62x |
| Texas News Cluster | 1.74% | 3.52x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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