Dstillery Audiences

DRYBAR

Audience Size: 21.1 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 3.59% 4.80x
Real Estate Decision Makers 6.67% 4.23x
Crypto Market Investors 7.18% 4.06x
Brooklyn Nets Fans 6.15% 3.78x
Ballet Enthusiasts 5.13% 3.78x
New York City Events Researchers 4.10% 3.66x
Italy Trip Planners 4.62% 3.32x
Philadelphia 76ers Fans 6.15% 3.31x
Home Interior Design Enthusiasts 4.10% 3.19x
Social Distancing Content Readers 3.08% 3.18x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.23% 89.34x
Bonobos 5.86% 84.49x
Intermix 1.83% 69.25x
Uniqlo 3.16% 57.97x
Armani 5.39% 53.42x
Free People 9.35% 52.84x
Saint Laurent Paris 1.07% 46.22x
Club Monaco 2.10% 45.02x
Zara 5.09% 44.98x
Urban Outfitters 9.89% 42.65x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 2.56% 7.70x
French Canadian Cluster 0.27% 5.37x
Hawaii News 1.03% 3.90x
Motorsport Equipment 0.70% 3.82x
Ireland Cluster 1.03% 3.78x
Construction Apparel 0.18% 3.62x
Science Education & Resources 0.70% 3.48x
Legal Information Research Cluster 0.72% 3.47x
Upstate New York State Athletics 0.04% 3.42x
Hockey 1.54% 3.42x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male