Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 86.4 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 8.85% | 3.91x |
| Modern Art Museum Researchers | 3.15% | 3.52x |
| School Closings Updates Readers | 1.64% | 3.28x |
| Vermont Trip Planners | 3.74% | 3.26x |
| Men's Shoe Shoppers | 2.16% | 3.18x |
| New York City Events Researchers | 2.82% | 3.08x |
| Waterfront Vacationers | 4.26% | 3.07x |
| Hard Seltzer Aficionados | 0.39% | 2.94x |
| Cape Cod News Readers | 2.56% | 2.82x |
| Ballet Enthusiasts | 3.47% | 2.82x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 12.22% | 60.10x |
| Patagonia | 5.35% | 39.88x |
| Joe's Jeans | 0.23% | 34.37x |
| Bonobos | 1.88% | 33.90x |
| Zumiez | 21.62% | 31.14x |
| American Apparel | 5.02% | 28.16x |
| Intermix | 0.61% | 25.71x |
| Topshop | 0.14% | 18.16x |
| Free People | 1.98% | 16.07x |
| Lorna Jane | 0.49% | 15.63x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 0.92% | 11.38x |
| Online Games | 0.59% | 6.31x |
| NYC Tourist Attractions | 0.72% | 5.40x |
| New York City Education & News Cluster | 0.33% | 5.04x |
| Party Planning & Invitations | 0.33% | 4.87x |
| Upstate New York Travel Cluster | 0.92% | 4.36x |
| Caribbean Cluster | 0.46% | 4.33x |
| Upstate New York Local Information Cluster | 2.36% | 3.65x |
| Construction Apparel | 0.18% | 3.62x |
| Connecticut News | 2.75% | 3.58x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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