Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 430.3 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.01% | 5.06x |
| Ballet Enthusiasts | 8.84% | 3.67x |
| New York City Events Researchers | 8.43% | 3.57x |
| Online Grocery Shoppers | 7.04% | 2.92x |
| Real Estate Decision Makers | 7.04% | 2.92x |
| Italian Mens National Soccer Team Fans | 4.80% | 2.67x |
| Symphony Music Enthusiasts | 5.34% | 2.53x |
| New York Trip Planners | 6.68% | 2.53x |
| Venture Capitalists | 4.71% | 2.52x |
| Luxury Womens Brands Shoppers | 4.44% | 2.50x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.95% | 47.69x |
| Intermix | 5.83% | 37.68x |
| Supreme | 1.52% | 34.53x |
| Bonobos | 6.45% | 34.27x |
| Topshop | 1.52% | 31.59x |
| Joe's Jeans | 2.65% | 30.04x |
| Club Monaco | 6.05% | 29.88x |
| Levi Strauss | 6.03% | 28.07x |
| Zara | 12.45% | 27.61x |
| Calvin Klein | 3.61% | 27.52x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 16.05x |
| Washington D.C. Hotels | 0.01% | 13.89x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 10.77x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 10.33x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.82x |
| Fashion & Cosmetics | 0.04% | 8.33x |
| England Tourism | 0.04% | 7.97x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.44x |
| Decoration & Fabric | 0.01% | 6.34x |
| Environmental Conservation | 0.01% | 6.23x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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