Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 81.3 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 1.46% | 4.09x |
| Dermatology Content Readers | 3.21% | 3.43x |
| Readers of Malayalam Content | 4.37% | 3.41x |
| Tech News Enthusiasts | 2.33% | 3.31x |
| Houston Activity Researchers | 3.50% | 3.31x |
| Phoenix Trip Planners | 3.79% | 3.28x |
| Men's Shoe Shoppers | 2.16% | 3.18x |
| Remdesivir Information Researchers | 1.46% | 3.15x |
| Small Business COVID-19 Relief Researchers | 1.75% | 3.15x |
| Restaurant Reservation Enthusiasts | 3.21% | 3.10x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 7.57% | 29.87x |
| Intermix | 2.58% | 29.55x |
| Joe's Jeans | 1.06% | 27.67x |
| Lorna Jane | 3.82% | 22.65x |
| Everlane | 0.12% | 21.44x |
| Topshop | 0.64% | 19.50x |
| Saint Laurent Paris | 1.61% | 16.18x |
| Uniqlo | 3.52% | 16.00x |
| Armani | 6.51% | 15.47x |
| Zara | 6.11% | 15.16x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Computers & Accessories.
| Content Affinity | Composition | Index |
| Computers & Accessories | 2.33% | 5.51x |
| Children's Learning Tools | 0.58% | 3.89x |
| New York City Real Estate Research Cluster | 0.58% | 3.88x |
| Golf Travel & Gear | 0.87% | 3.80x |
| Construction Apparel | 0.18% | 3.62x |
| Hometown Livability | 0.58% | 3.52x |
| Upstate New York State Athletics | 0.04% | 3.42x |
| Cars, Travel & Food | 0.05% | 3.32x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.87% | 3.22x |
| Phoenix News | 3.21% | 3.15x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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