Dstillery Audiences

DRYBAR

Audience Size: 304.9 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 304.9 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.97% 4.40x
Ballet Enthusiasts 6.73% 4.18x
New York Trip Planners 5.81% 3.59x
Online Grocery Shoppers 10.13% 3.20x
Executive Travelers 0.22% 3.15x
Venture Capitalists 4.26% 3.10x
Real Estate Decision Makers 8.91% 3.00x
Restaurant Menu Researchers 4.20% 2.96x
SEO Specialists 4.14% 2.94x
Broadway Fans 3.70% 2.84x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Everlane.

Location Composition Index
Everlane 0.87% 81.70x
Intermix 5.04% 51.45x
Supreme 1.28% 47.02x
Club Monaco 5.64% 46.83x
Saint Laurent Paris 4.42% 42.75x
Uniqlo 6.11% 41.05x
Levi Strauss 5.34% 40.78x
Lorna Jane 3.23% 39.63x
Armani 9.42% 38.73x
Joe's Jeans 2.19% 38.68x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.90% 7.19x
NYC Tourist Attractions 4.84% 7.17x
New York City Education & News Cluster 3.12% 6.40x
Institutional Investing 0.41% 5.86x
Cosmetics Business 0.16% 5.25x
Home Office Products 0.12% 5.10x
French News & Gossip Cluster 0.13% 4.72x
Philanthropy - Nonprofits 0.19% 4.36x
Marketing Professionals 0.98% 4.22x
Broadway Information 1.14% 4.11x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male