Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 587.2 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 9.80% | 3.55x |
| New York City Events Researchers | 8.92% | 3.38x |
| Burger Enthusiast | 0.10% | 3.13x |
| Online Grocery Shoppers | 8.28% | 3.02x |
| Real Estate Decision Makers | 7.47% | 2.86x |
| Los Angeles Mass Transit Commuters | 7.78% | 2.79x |
| Los Angeles Trip Planners | 7.56% | 2.78x |
| New York Trip Planners | 7.16% | 2.68x |
| Opera Enthusiasts | 6.70% | 2.64x |
| Venture Capitalists | 6.30% | 2.51x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.00% | 45.83x |
| Joe's Jeans | 2.11% | 44.16x |
| Everlane | 0.93% | 38.37x |
| Intermix | 5.85% | 37.26x |
| Bonobos | 9.35% | 32.87x |
| Topshop | 2.59% | 32.34x |
| Lorna Jane | 3.07% | 29.06x |
| Calvin Klein | 2.51% | 28.87x |
| Uniqlo | 9.38% | 28.35x |
| Club Monaco | 6.66% | 28.32x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Law School Research Cluster.
| Content Affinity | Composition | Index |
| Law School Research Cluster | 0.14% | 9.77x |
| Greece Cluster | 0.10% | 6.87x |
| French News & Gossip Cluster | 0.21% | 6.42x |
| Turkey & Iran Cluster | 0.12% | 6.14x |
| New York City Education & News Cluster | 2.17% | 6.06x |
| Apartment & Community Real Estate Researchers | 0.07% | 5.67x |
| New York City Real Estate Research Cluster | 2.39% | 5.60x |
| Southern California Cluster | 0.17% | 5.58x |
| NYC Tourist Attractions | 3.01% | 5.56x |
| Canada Online Shopping Cluster | 0.07% | 5.35x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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