Dstillery Audiences

DRYBAR

Audience Size: 587.2 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 587.2 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 9.80% 3.55x
New York City Events Researchers 8.92% 3.38x
Burger Enthusiast 0.10% 3.13x
Online Grocery Shoppers 8.28% 3.02x
Real Estate Decision Makers 7.47% 2.86x
Los Angeles Mass Transit Commuters 7.78% 2.79x
Los Angeles Trip Planners 7.56% 2.78x
New York Trip Planners 7.16% 2.68x
Opera Enthusiasts 6.70% 2.64x
Venture Capitalists 6.30% 2.51x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Supreme.

Location Composition Index
Supreme 1.00% 45.83x
Joe's Jeans 2.11% 44.16x
Everlane 0.93% 38.37x
Intermix 5.85% 37.26x
Bonobos 9.35% 32.87x
Topshop 2.59% 32.34x
Lorna Jane 3.07% 29.06x
Calvin Klein 2.51% 28.87x
Uniqlo 9.38% 28.35x
Club Monaco 6.66% 28.32x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Law School Research Cluster.

Content Affinity Composition Index
Law School Research Cluster 0.14% 9.77x
Greece Cluster 0.10% 6.87x
French News & Gossip Cluster 0.21% 6.42x
Turkey & Iran Cluster 0.12% 6.14x
New York City Education & News Cluster 2.17% 6.06x
Apartment & Community Real Estate Researchers 0.07% 5.67x
New York City Real Estate Research Cluster 2.39% 5.60x
Southern California Cluster 0.17% 5.58x
NYC Tourist Attractions 3.01% 5.56x
Canada Online Shopping Cluster 0.07% 5.35x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male