Dstillery Audiences

DRYBAR

Audience Size: 609.8 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 609.8 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.19% 3.84x
Ballet Enthusiasts 7.37% 3.75x
Online Grocery Shoppers 7.25% 3.28x
New York Trip Planners 6.45% 3.11x
Real Estate Decision Makers 6.31% 3.06x
United Arab Emirates Trip Planners 5.03% 2.87x
Restaurant Menu Researchers 4.73% 2.84x
Sightseeing Travelers 5.53% 2.75x
Los Angeles Mass Transit Commuters 6.29% 2.73x
Venture Capitalists 4.71% 2.69x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Supreme.

Location Composition Index
Supreme 1.01% 42.45x
Joe's Jeans 1.97% 39.99x
Intermix 6.08% 37.17x
Everlane 0.88% 36.40x
Bonobos 9.20% 31.02x
Topshop 2.56% 29.59x
Calvin Klein 2.51% 29.53x
Lorna Jane 2.81% 29.39x
Club Monaco 6.77% 27.53x
Uniqlo 8.40% 26.25x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.18% 10.80x
Alternative Streaming Services 0.11% 8.91x
New York City Real Estate Research Cluster 2.71% 6.65x
NYC Tourist Attractions 3.49% 6.63x
New York City Education & News Cluster 2.00% 5.64x
Art News & Products 0.39% 4.99x
Greece Cluster 0.07% 4.95x
Institutional Investing 0.30% 4.64x
Instagram Management 0.07% 4.63x
European Museums, Restaurants & Events 0.53% 4.61x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male