Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 609.8 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.19% | 3.84x |
| Ballet Enthusiasts | 7.37% | 3.75x |
| Online Grocery Shoppers | 7.25% | 3.28x |
| New York Trip Planners | 6.45% | 3.11x |
| Real Estate Decision Makers | 6.31% | 3.06x |
| United Arab Emirates Trip Planners | 5.03% | 2.87x |
| Restaurant Menu Researchers | 4.73% | 2.84x |
| Sightseeing Travelers | 5.53% | 2.75x |
| Los Angeles Mass Transit Commuters | 6.29% | 2.73x |
| Venture Capitalists | 4.71% | 2.69x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.01% | 42.45x |
| Joe's Jeans | 1.97% | 39.99x |
| Intermix | 6.08% | 37.17x |
| Everlane | 0.88% | 36.40x |
| Bonobos | 9.20% | 31.02x |
| Topshop | 2.56% | 29.59x |
| Calvin Klein | 2.51% | 29.53x |
| Lorna Jane | 2.81% | 29.39x |
| Club Monaco | 6.77% | 27.53x |
| Uniqlo | 8.40% | 26.25x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.18% | 10.80x |
| Alternative Streaming Services | 0.11% | 8.91x |
| New York City Real Estate Research Cluster | 2.71% | 6.65x |
| NYC Tourist Attractions | 3.49% | 6.63x |
| New York City Education & News Cluster | 2.00% | 5.64x |
| Art News & Products | 0.39% | 4.99x |
| Greece Cluster | 0.07% | 4.95x |
| Institutional Investing | 0.30% | 4.64x |
| Instagram Management | 0.07% | 4.63x |
| European Museums, Restaurants & Events | 0.53% | 4.61x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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