Dstillery Audiences

DRYBAR

Audience Size: 422.2 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 422.2 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.37% 4.25x
Ballet Enthusiasts 5.98% 3.97x
Venture Capitalists 4.21% 3.44x
New York Trip Planners 5.81% 3.38x
Restaurant Menu Researchers 4.02% 3.14x
Real Estate Decision Makers 9.40% 3.00x
Online Grocery Shoppers 9.45% 2.99x
Luxury Womens Brands Shoppers 3.92% 2.95x
Broadway Fans 3.87% 2.87x
United Arab Emirates Trip Planners 4.04% 2.83x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Everlane.

Location Composition Index
Everlane 0.96% 67.19x
Intermix 5.36% 45.60x
Bonobos 3.09% 44.02x
Supreme 1.39% 41.28x
Club Monaco 5.15% 41.09x
Levi Strauss 5.78% 38.42x
Joe's Jeans 2.67% 37.44x
Saint Laurent Paris 4.56% 36.47x
Uniqlo 6.58% 35.88x
Topshop 0.64% 35.35x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.92% 5.81x
NYC Tourist Attractions 4.23% 5.50x
New York City Education & News Cluster 2.49% 4.78x
Business News & Information Readers 1.55% 3.14x
Fashion Cluster 1.84% 2.98x
New York City Family & Activity Cluster 1.92% 2.69x
Legal Information Research Cluster 1.51% 2.61x
Furniture & Home Improvement 2.03% 2.58x
Los Angeles Tourism 1.86% 2.44x
San Francisco Bay Area Cluster 2.23% 2.08x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male