Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 304.9 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.97% | 4.40x |
| Ballet Enthusiasts | 6.73% | 4.18x |
| New York Trip Planners | 5.81% | 3.59x |
| Online Grocery Shoppers | 10.13% | 3.20x |
| Executive Travelers | 0.22% | 3.15x |
| Venture Capitalists | 4.26% | 3.10x |
| Real Estate Decision Makers | 8.91% | 3.00x |
| Restaurant Menu Researchers | 4.20% | 2.96x |
| SEO Specialists | 4.14% | 2.94x |
| Broadway Fans | 3.70% | 2.84x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.87% | 81.70x |
| Intermix | 5.04% | 51.45x |
| Supreme | 1.28% | 47.02x |
| Club Monaco | 5.64% | 46.83x |
| Saint Laurent Paris | 4.42% | 42.75x |
| Uniqlo | 6.11% | 41.05x |
| Levi Strauss | 5.34% | 40.78x |
| Lorna Jane | 3.23% | 39.63x |
| Armani | 9.42% | 38.73x |
| Joe's Jeans | 2.19% | 38.68x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.90% | 7.19x |
| NYC Tourist Attractions | 4.84% | 7.17x |
| New York City Education & News Cluster | 3.12% | 6.40x |
| Institutional Investing | 0.41% | 5.86x |
| Cosmetics Business | 0.16% | 5.25x |
| Home Office Products | 0.12% | 5.10x |
| French News & Gossip Cluster | 0.13% | 4.72x |
| Philanthropy - Nonprofits | 0.19% | 4.36x |
| Marketing Professionals | 0.98% | 4.22x |
| Broadway Information | 1.14% | 4.11x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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