Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 21.1 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 3.59% | 4.80x |
| Real Estate Decision Makers | 6.67% | 4.23x |
| Crypto Market Investors | 7.18% | 4.06x |
| Brooklyn Nets Fans | 6.15% | 3.78x |
| Ballet Enthusiasts | 5.13% | 3.78x |
| New York City Events Researchers | 4.10% | 3.66x |
| Italy Trip Planners | 4.62% | 3.32x |
| Philadelphia 76ers Fans | 6.15% | 3.31x |
| Home Interior Design Enthusiasts | 4.10% | 3.19x |
| Social Distancing Content Readers | 3.08% | 3.18x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.23% | 89.34x |
| Bonobos | 5.86% | 84.49x |
| Intermix | 1.83% | 69.25x |
| Uniqlo | 3.16% | 57.97x |
| Armani | 5.39% | 53.42x |
| Free People | 9.35% | 52.84x |
| Saint Laurent Paris | 1.07% | 46.22x |
| Club Monaco | 2.10% | 45.02x |
| Zara | 5.09% | 44.98x |
| Urban Outfitters | 9.89% | 42.65x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Fashion Cluster.
| Content Affinity | Composition | Index |
| Fashion Cluster | 2.56% | 7.70x |
| French Canadian Cluster | 0.27% | 5.37x |
| Hawaii News | 1.03% | 3.90x |
| Motorsport Equipment | 0.70% | 3.82x |
| Ireland Cluster | 1.03% | 3.78x |
| Construction Apparel | 0.18% | 3.62x |
| Science Education & Resources | 0.70% | 3.48x |
| Legal Information Research Cluster | 0.72% | 3.47x |
| Upstate New York State Athletics | 0.04% | 3.42x |
| Hockey | 1.54% | 3.42x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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