Dstillery Audiences

DRYBAR

Audience Size: 568.5 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 568.5 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 5.06x
Ballet Enthusiasts 6.26% 3.13x
New York City Events Researchers 6.07% 2.99x
Online Grocery Shoppers 6.46% 2.79x
New York Trip Planners 6.09% 2.59x
Real Estate Decision Makers 5.07% 2.53x
Northeastern Voters 3.93% 2.27x
New York Rangers Fans 3.44% 2.17x
Investment Banking Professionals 3.88% 2.17x
Venture Capitalists 3.50% 2.16x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Everlane.

Location Composition Index
Everlane 0.81% 42.78x
Supreme 1.09% 37.44x
Intermix 5.39% 35.77x
Bonobos 7.27% 33.93x
Joe's Jeans 2.07% 31.61x
Topshop 1.85% 31.17x
Lorna Jane 2.32% 30.80x
Club Monaco 5.46% 29.20x
Calvin Klein 2.69% 27.95x
Zara 10.59% 25.67x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 13.89x
Watches & Jewelry 0.01% 13.20x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 10.77x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.82x
Golf & Boats 0.01% 8.70x
Home Décor, Furniture, & Decorating 0.01% 6.44x
Upstate New York State Athletics 0.09% 6.24x
Environmental Conservation 0.01% 6.23x
Local & Travel England - North Midlands 0.01% 5.96x
Barcode Site & App Users 0.02% 5.32x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male