Dstillery Audiences

DRYBAR

Audience Size: 135.9 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 135.9 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.33% 3.21x
Venture Capitalists 2.77% 3.02x
Executive Travelers 3.09% 3.00x
Real Estate Decision Makers 6.35% 2.84x
Online Grocery Shoppers 7.18% 2.75x
Last Minute Travelers 3.00% 2.69x
Restaurant Menu Researchers 2.98% 2.60x
Broadway Fans 2.52% 2.55x
Investment Banking Professionals 2.64% 2.54x
Shared Work Space Researchers 2.28% 2.54x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Intermix.

Location Composition Index
Intermix 2.85% 54.11x
Saint Laurent Paris 2.90% 51.35x
Uniqlo 4.01% 51.23x
Levi Strauss 3.66% 50.88x
Free People 5.33% 47.64x
Hugo Boss 4.22% 46.42x
Club Monaco 4.20% 46.36x
Armani 6.13% 46.33x
Zara 7.48% 45.49x
Madewell 4.01% 42.32x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.90% 5.94x
New York City Education & News Cluster 2.47% 5.70x
NYC Tourist Attractions 3.20% 5.29x
Work Productivity 0.47% 3.99x
Art News & Products 0.34% 3.90x
Broadway Information 0.87% 3.47x
Startup Investment 0.84% 3.30x
Marketing Professionals 0.64% 3.15x
Business News & Information Readers 1.09% 3.14x
LGBTQ Advocacy 1.27% 2.94x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male