Dstillery Audiences

DRYBAR

Audience Size: 52.2 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 52.2 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 1.56% 4.93x
Internal Medicine Journal Researchers 3.12% 4.04x
Luxury Retail Researchers 2.08% 3.90x
Home Heating and Cooling Researchers 1.56% 3.87x
Flower Delivery Shoppers 1.18% 3.80x
Pet Boarding and Sitter Researchers 1.18% 3.73x
Coders & Developers 5.21% 3.69x
Ice Skating Enthusiasts 3.12% 3.62x
Tokyo Trip Planners 2.60% 3.46x
Tutoring Resources Researchers 5.21% 3.33x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Coach.

Location Composition Index
Coach 10.09% 69.25x
Patagonia 8.12% 53.24x
Zumiez 26.16% 40.53x
Topshop 0.28% 35.49x
Free People 2.70% 30.32x
Intermix 0.62% 30.01x
American Apparel 4.80% 29.88x
Bonobos 1.47% 28.65x
Club Monaco 0.62% 21.73x
Lululemon 4.73% 19.59x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.77% 12.06x
Southeast College Athletics 0.38% 7.72x
Online Games 0.48% 6.59x
Local Events & Travel Guide 1.60% 5.97x
Conscious Living 0.38% 5.48x
Computers & Accessories 2.08% 4.34x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.55% 4.28x
Construction Apparel 0.18% 3.62x
Sports Apparel 1.04% 3.61x
Hockey 0.77% 3.54x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male