Dstillery Audiences

DRYBAR

Audience Size: 111.1 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 111.1 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.06% 5.24x
Ballet Enthusiasts 6.61% 5.10x
School Closings Updates Readers 2.33% 4.22x
Tokyo Trip Planners 3.89% 3.98x
United Nations Donors 4.28% 3.85x
Los Angeles Activities Researchers 3.70% 3.79x
Global Destinations Reopening Researchers 3.50% 3.66x
Luxury Retail Researchers 2.72% 3.51x
Venture Capitalists 4.09% 3.45x
Small Business COVID-19 Relief Researchers 2.72% 3.41x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.24% 37.66x
Bonobos 7.02% 35.29x
Intermix 2.20% 32.53x
Lorna Jane 3.37% 26.07x
Uniqlo 3.43% 19.27x
Topshop 0.41% 17.87x
Armani 5.38% 17.30x
Saint Laurent Paris 1.11% 16.38x
Zara 5.03% 16.32x
Free People 8.64% 16.12x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is India Cluster.

Content Affinity Composition Index
India Cluster 1.17% 11.87x
New York City Real Estate Research Cluster 1.95% 8.10x
Anime 0.78% 4.88x
Studio & Franchise Video Game Players 0.55% 4.13x
Pet Forums 0.39% 3.81x
Photography 1.17% 3.81x
Alberta Canada Cluster 0.39% 3.63x
Construction Apparel 0.18% 3.62x
Hudson Valley New York Media 0.97% 3.45x
Texas News Cluster 1.36% 3.43x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male