Dstillery Audiences

DRYBAR

Audience Size: 28.8 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 28.8 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.05% 6.63x
Ballet Enthusiasts 9.47% 6.18x
Online Grocery Shoppers 10.29% 5.67x
United Arab Emirates Trip Planners 8.23% 5.60x
New York Trip Planners 9.05% 5.12x
School Closings Updates Readers 4.53% 5.00x
Real Estate Decision Makers 8.64% 5.00x
Venture Capitalists 7.41% 4.98x
Food Bank Researchers 4.12% 4.91x
Yale University Fans 6.58% 4.73x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.20% 114.50x
Free People 11.96% 92.64x
Bonobos 4.00% 76.17x
Intermix 1.42% 72.97x
Uniqlo 1.95% 60.56x
Armani 3.46% 58.69x
Club Monaco 1.61% 58.06x
Urban Outfitters 9.54% 51.80x
Zara 3.15% 41.46x
American Apparel 4.25% 38.93x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.29% 15.21x
Smart Travel 2.47% 10.18x
New York City Real Estate Research Cluster 3.70% 8.12x
Medical & Pharmaceutical Scholarship 2.01% 6.83x
Texas News Cluster 4.53% 6.59x
Science Education & Resources 2.06% 6.49x
Latin American News 1.65% 5.68x
Data Analysis & Scripting 1.65% 5.40x
French Canadian Cluster 0.27% 5.37x
New York City Family & Activity Cluster 5.35% 5.03x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male