Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 342.6 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 4.53% | 3.45x |
| New York City Events Researchers | 4.03% | 3.36x |
| Sightseeing Travelers | 5.04% | 3.29x |
| Ballet Enthusiasts | 4.03% | 3.09x |
| Real Estate Decision Makers | 4.79% | 3.09x |
| Compact Pickup Auto Intenders | 3.02% | 2.96x |
| Men's Shoe Shoppers | 4.53% | 2.94x |
| Seattle Trip Planners | 5.79% | 2.90x |
| Shared Work Space Researchers | 4.28% | 2.70x |
| Canada Trip Planners | 2.77% | 2.69x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.59% | 53.67x |
| Everlane | 0.87% | 52.76x |
| Supreme | 0.90% | 52.42x |
| Intermix | 5.24% | 49.63x |
| Bonobos | 9.22% | 42.57x |
| Topshop | 2.15% | 41.83x |
| Lorna Jane | 2.42% | 35.12x |
| Club Monaco | 6.29% | 34.78x |
| Uniqlo | 8.53% | 34.52x |
| Calvin Klein | 2.24% | 33.40x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 0.71% | 9.17x |
| NYC Tourist Attractions | 2.02% | 8.75x |
| Quebec Vacations | 0.45% | 8.17x |
| Aid Groups | 0.36% | 7.02x |
| New York City Real Estate Research Cluster | 1.76% | 6.17x |
| Marketing Professionals | 0.54% | 5.82x |
| Broadway Information | 1.26% | 5.59x |
| Startup Investment | 0.98% | 5.41x |
| French Canadian Cluster | 0.27% | 5.37x |
| Personal Finance Researchers | 0.76% | 4.93x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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