Dstillery Audiences

DRYBAR

Audience Size: 81.3 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 81.3 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 1.46% 4.09x
Dermatology Content Readers 3.21% 3.43x
Readers of Malayalam Content 4.37% 3.41x
Tech News Enthusiasts 2.33% 3.31x
Houston Activity Researchers 3.50% 3.31x
Phoenix Trip Planners 3.79% 3.28x
Men's Shoe Shoppers 2.16% 3.18x
Remdesivir Information Researchers 1.46% 3.15x
Small Business COVID-19 Relief Researchers 1.75% 3.15x
Restaurant Reservation Enthusiasts 3.21% 3.10x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Bonobos.

Location Composition Index
Bonobos 7.57% 29.87x
Intermix 2.58% 29.55x
Joe's Jeans 1.06% 27.67x
Lorna Jane 3.82% 22.65x
Everlane 0.12% 21.44x
Topshop 0.64% 19.50x
Saint Laurent Paris 1.61% 16.18x
Uniqlo 3.52% 16.00x
Armani 6.51% 15.47x
Zara 6.11% 15.16x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Computers & Accessories.

Content Affinity Composition Index
Computers & Accessories 2.33% 5.51x
Children's Learning Tools 0.58% 3.89x
New York City Real Estate Research Cluster 0.58% 3.88x
Golf Travel & Gear 0.87% 3.80x
Construction Apparel 0.18% 3.62x
Hometown Livability 0.58% 3.52x
Upstate New York State Athletics 0.04% 3.42x
Cars, Travel & Food 0.05% 3.32x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 0.87% 3.22x
Phoenix News 3.21% 3.15x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male