Dstillery Audiences

DRYBAR

Audience Size: 601.6 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 601.6 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.77% 2.90x
Ballet Enthusiasts 6.49% 2.68x
Online Grocery Shoppers 6.67% 2.65x
Real Estate Decision Makers 6.25% 2.61x
New York Trip Planners 6.06% 2.41x
Venture Capitalists 4.96% 2.41x
Los Angeles Mass Transit Commuters 5.97% 2.38x
Burger Enthusiast 1.39% 2.29x
Investment Banking Professionals 4.48% 2.25x
Opera Enthusiasts 4.81% 2.23x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Supreme.

Location Composition Index
Supreme 1.05% 40.29x
Everlane 0.85% 38.97x
Intermix 5.80% 36.15x
Joe's Jeans 2.00% 35.15x
Bonobos 9.22% 31.64x
Lorna Jane 2.53% 29.91x
Topshop 2.45% 29.24x
Calvin Klein 2.47% 28.74x
Club Monaco 6.26% 28.13x
Uniqlo 7.37% 25.87x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Franchising.

Content Affinity Composition Index
Franchising 0.09% 4.83x
Upstate New York State Athletics 0.06% 4.71x
Greece Cluster 0.06% 4.64x
New York City Real Estate Research Cluster 2.42% 4.45x
New York City Education & News Cluster 1.81% 4.44x
NYC Tourist Attractions 2.88% 4.41x
Cosmetics Business 0.09% 4.02x
Marketing Professionals 0.78% 3.36x
Brazil & Portugal News 0.19% 3.29x
French News & Gossip Cluster 0.12% 3.26x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male