Dstillery Audiences

DRYBAR

Audience Size: 14.6 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is Canada Trip Planners.

Interest Composition Index
Canada Trip Planners 6.12% 4.53x
United Nations Donors 6.12% 4.41x
Hulu Users 6.12% 4.28x
SEO Specialists 6.12% 4.10x
Hospital Executives 8.16% 4.07x
Investment Banking Professionals 7.69% 4.06x
Mahjong Players 8.16% 3.88x
Women's Swimsuit Shoppers 8.16% 3.84x
Japanese Tourism Researchers 8.16% 3.78x
Stay-at-Home Parents 7.69% 3.67x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Bonobos.

Location Composition Index
Bonobos 6.21% 99.65x
Uniqlo 3.17% 58.08x
American Apparel 6.21% 50.95x
Club Monaco 2.39% 49.83x
Zara 5.17% 45.79x
Armani 4.72% 44.89x
Urban Outfitters 8.92% 41.99x
Free People 6.59% 39.49x
Lululemon 9.76% 35.11x
Madewell 5.75% 32.85x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 2.31% 5.68x
Golf Travel & Gear 1.54% 3.80x
Construction Apparel 0.18% 3.62x
Upstate New York State Athletics 0.04% 3.42x
Hometown Livability 1.03% 3.42x
Running & Marathons 1.54% 3.32x
Cars, Travel & Food 0.05% 3.32x
Alternative Streaming Services 0.04% 3.27x
New York City Family & Activity Cluster 2.56% 3.24x
Online Directories 6.12% 3.22x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female