Explore the Drybar Audience
Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 601.6 thousand unique devices whose actions qualify for the Drybar audience.
INTERESTS
The Drybar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drybar audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.77% | 2.90x |
| Ballet Enthusiasts | 6.49% | 2.68x |
| Online Grocery Shoppers | 6.67% | 2.65x |
| Real Estate Decision Makers | 6.25% | 2.61x |
| New York Trip Planners | 6.06% | 2.41x |
| Venture Capitalists | 4.96% | 2.41x |
| Los Angeles Mass Transit Commuters | 5.97% | 2.38x |
| Burger Enthusiast | 1.39% | 2.29x |
| Investment Banking Professionals | 4.48% | 2.25x |
| Opera Enthusiasts | 4.81% | 2.23x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
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APPAREL RETAILERS
The Drybar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drybar audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.05% | 40.29x |
| Everlane | 0.85% | 38.97x |
| Intermix | 5.80% | 36.15x |
| Joe's Jeans | 2.00% | 35.15x |
| Bonobos | 9.22% | 31.64x |
| Lorna Jane | 2.53% | 29.91x |
| Topshop | 2.45% | 29.24x |
| Calvin Klein | 2.47% | 28.74x |
| Club Monaco | 6.26% | 28.13x |
| Uniqlo | 7.37% | 25.87x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drybar audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.09% | 4.83x |
| Upstate New York State Athletics | 0.06% | 4.71x |
| Greece Cluster | 0.06% | 4.64x |
| New York City Real Estate Research Cluster | 2.42% | 4.45x |
| New York City Education & News Cluster | 1.81% | 4.44x |
| NYC Tourist Attractions | 2.88% | 4.41x |
| Cosmetics Business | 0.09% | 4.02x |
| Marketing Professionals | 0.78% | 3.36x |
| Brazil & Portugal News | 0.19% | 3.29x |
| French News & Gossip Cluster | 0.12% | 3.26x |
Composition Percentage:
The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
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DEMOGRAPHICS
The Drybar audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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