Dstillery Audiences

DRYBAR

Audience Size: 42.9 Thousand Devices

Explore the Drybar Audience

Below you'll find more information about the Drybar audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 thousand unique devices whose actions qualify for the Drybar audience.

Dstillery Crafted Audiences

INTERESTS

The Drybar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drybar audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.92% 4.55x
Ballet Enthusiasts 6.27% 3.62x
Work Visa Researchers 5.23% 3.55x
Real Estate Decision Makers 5.92% 3.54x
Telemedicine Content Readers 2.79% 3.51x
United Arab Emirates Trip Planners 5.23% 3.29x
Houston Astros Fans 7.32% 3.22x
Mac Users 6.27% 3.06x
Men's Clothing Shoppers 4.18% 3.04x
Web Conferences and Remote Workers 5.23% 2.99x
Composition Percentage: The overlap percentage between the Drybar audience and the Interest attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drybar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drybar audience is Bonobos.

Location Composition Index
Bonobos 5.11% 91.60x
Uniqlo 2.50% 46.74x
Zara 4.04% 42.74x
Armani 3.25% 36.23x
Free People 5.04% 33.86x
Urban Outfitters 6.42% 33.27x
American Apparel 3.17% 31.03x
Club Monaco 1.19% 30.83x
Hugo Boss 4.28% 28.10x
Lorna Jane 0.83% 26.06x
Composition Percentage: The overlap percentage between the Drybar audience and the Location attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drybar audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 1.05% 5.27x
New Jersey Travel Location Cluster 1.05% 5.25x
Mexico Cluster 1.74% 5.12x
Legal Information Research Cluster 1.05% 5.04x
Personal Investment & Advisor Researchers 1.05% 4.88x
Assorted Topics (Events, Tickets, Fitness) 1.05% 4.81x
Latin American News 1.39% 4.38x
India Bollywood, Weddings & Gossip 2.09% 4.35x
Construction Apparel 0.18% 3.62x
Texas News Cluster 1.74% 3.52x
Composition Percentage: The overlap percentage between the Drybar audience and the Content Affinity attribute.
Index: A comparison of the Drybar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drybar audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male