Dstillery Audiences

DUANE READE

Audience Size: 727.3 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 727.3 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 11.95% 9.80x
Burger Enthusiast 0.39% 6.94x
Online Grocery Shoppers 10.40% 6.84x
Ballet Enthusiasts 9.04% 6.83x
New York Trip Planners 8.40% 5.60x
Real Estate Decision Makers 8.72% 5.54x
Restaurant Menu Researchers 7.36% 5.11x
New York Mets Fans 7.30% 4.55x
School Closings Updates Readers 1.68% 4.44x
Broadway Fans 5.81% 4.33x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 1.13% 68.91x
Supreme 0.85% 49.50x
Topshop 1.67% 32.47x
Intermix 2.89% 27.33x
Calvin Klein 1.83% 27.28x
Saint Laurent Paris 3.35% 26.64x
Zara 9.74% 25.10x
Uniqlo 5.65% 22.87x
Armani 8.53% 22.84x
American Apparel 10.18% 22.31x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.10% 30.96x
New York City Real Estate Research Cluster 6.07% 21.11x
NYC Tourist Attractions 4.52% 19.50x
New York City Family & Activity Cluster 7.88% 11.00x
Hudson Valley New York Media 4.07% 10.23x
Marketing Professionals 0.58% 9.12x
China Cluster 0.39% 6.47x
Retail Industry News 0.23% 6.33x
French Canadian Cluster 0.19% 5.84x
Art News & Products 0.19% 5.79x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male