Dstillery Audiences

DUANE READE

Audience Size: 1.2 Million Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 13.06% 6.96x
Ballet Enthusiasts 12.98% 6.59x
Online Grocery Shoppers 14.03% 6.33x
New York Trip Planners 12.15% 5.84x
Burger Enthusiast 3.09% 5.49x
Real Estate Decision Makers 9.88% 4.78x
Restaurant Menu Researchers 7.58% 4.53x
Broadway Fans 7.21% 4.11x
Stay-at-Home Parents 8.99% 3.99x
New York Mets Fans 6.73% 3.78x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 1.10% 45.32x
Supreme 0.99% 41.58x
Calvin Klein 1.80% 21.20x
Intermix 3.26% 19.92x
Zara 9.20% 19.61x
Saint Laurent Paris 3.19% 19.53x
Topshop 1.67% 19.33x
American Apparel 10.40% 17.33x
Uniqlo 5.38% 16.81x
Armani 8.52% 16.17x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.85% 16.57x
New York City Real Estate Research Cluster 6.19% 15.21x
NYC Tourist Attractions 7.82% 14.90x
Institutional Investing 0.57% 8.82x
Greece Cluster 0.12% 8.41x
Hudson Valley New York Media 3.18% 8.15x
New York City Family & Activity Cluster 6.43% 7.90x
Marketing Professionals 1.07% 6.51x
France Online Music & Quiz Content Cluster 0.11% 6.40x
French Education 0.03% 5.71x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male