Dstillery Audiences

DUANE READE

Audience Size: 1.3 Million Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 12.02% 5.87x
Ballet Enthusiasts 11.03% 5.47x
Online Grocery Shoppers 12.46% 5.33x
New York Trip Planners 11.32% 4.77x
Real Estate Decision Makers 8.52% 4.22x
Restaurant Menu Researchers 6.34% 3.68x
New York Mets Fans 5.59% 3.63x
Broadway Fans 7.03% 3.57x
New York Rangers Fans 5.51% 3.45x
Northeastern Voters 5.48% 3.14x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.97% 51.55x
Supreme 1.24% 42.58x
Intermix 3.12% 20.69x
Zara 8.16% 19.77x
Lululemon 16.98% 18.99x
Calvin Klein 1.81% 18.81x
American Apparel 10.16% 17.66x
Topshop 1.04% 17.48x
Saint Laurent Paris 2.42% 17.24x
Armani 8.71% 16.21x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 6.03% 10.84x
New York City Real Estate Research Cluster 7.34% 10.65x
NYC Tourist Attractions 9.06% 9.84x
Barcode Site & App Users 0.02% 7.18x
New York City Family & Activity Cluster 6.93% 6.79x
Institutional Investing 0.80% 6.48x
Hudson Valley New York Media 3.05% 6.27x
Broadway Information 2.05% 4.69x
Italy Cluster 0.06% 4.43x
Greece Cluster 0.07% 4.39x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male