Dstillery Audiences

DUANE READE

Audience Size: 51.7 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 51.7 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 12.90% 10.66x
Ballet Enthusiasts 12.56% 7.70x
New York Trip Planners 10.36% 5.80x
Real Estate Decision Makers 7.81% 5.02x
Online Grocery Shoppers 7.98% 4.84x
Retail Job Seekers 8.66% 4.75x
Opera Enthusiasts 10.02% 4.74x
SEO Specialists 7.98% 4.59x
Broadway Fans 6.28% 4.57x
School Closings Updates Readers 3.57% 4.48x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Intermix.

Location Composition Index
Intermix 0.93% 45.03x
Zara 4.52% 42.29x
Uniqlo 2.39% 39.81x
Armani 3.53% 34.91x
American Apparel 3.68% 32.55x
Calvin Klein 0.51% 29.49x
Hugo Boss 4.10% 23.99x
Saint Laurent Paris 0.45% 19.89x
Club Monaco 0.81% 18.69x
H&M 7.48% 17.66x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.90% 41.98x
New York City Real Estate Research Cluster 5.26% 19.37x
New York City Education & News Cluster 1.87% 17.60x
New York City Family & Activity Cluster 8.49% 10.46x
Hudson Valley New York Media 2.04% 6.33x
Philippines News 1.02% 6.15x
K-Pop 0.51% 5.65x
Travel Adventure 1.53% 4.68x
Data Analysis & Scripting 1.02% 4.47x
Teaching Tools for Kids 1.02% 4.20x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male