Dstillery Audiences

DUANE READE

Audience Size: 28.5 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 28.5 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.99% 10.28x
Ballet Enthusiasts 10.70% 8.27x
New York Trip Planners 10.70% 7.21x
School Closings Updates Readers 4.79% 6.43x
Online Grocery Shoppers 9.86% 6.32x
Getaways Researchers 6.76% 5.74x
Burger Enthusiast 9.30% 5.10x
Sightseeing Travelers 7.32% 4.48x
Real Estate Decision Makers 6.48% 4.31x
Stay-at-Home Parents 7.61% 4.25x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Uniqlo.

Location Composition Index
Uniqlo 4.36% 79.91x
Zara 8.54% 75.41x
Intermix 1.87% 70.80x
Saint Laurent Paris 1.38% 60.07x
Armani 5.56% 55.12x
American Apparel 6.87% 52.95x
Calvin Klein 0.77% 44.34x
Urban Outfitters 8.69% 37.50x
Hugo Boss 7.18% 37.07x
Club Monaco 1.67% 35.77x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 5.07% 21.09x
New York City Family & Activity Cluster 7.89% 12.77x
Hudson Valley New York Media 3.66% 10.13x
Photography 1.69% 5.14x
Rochester New York Cluster 3.94% 4.71x
New Jersey News Cluster 6.20% 4.24x
Alberta Canada Cluster 0.56% 3.87x
Upstate New York Local Information Cluster 3.38% 3.78x
Spain News 1.97% 3.75x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female