Dstillery Audiences

DUANE READE

Audience Size: 144.9 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 144.9 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.95% 7.19x
Modern Art Museum Researchers 5.11% 5.73x
Ballet Enthusiasts 7.26% 5.28x
New York Trip Planners 7.44% 4.50x
School Closings Updates Readers 2.66% 4.35x
Verizon Wireless Customers 0.19% 3.96x
Telemedicine Content Readers 1.51% 3.67x
Getaways Researchers 2.52% 3.45x
Online Grocery Shoppers 6.87% 3.41x
Readers of Jewish Content 3.40% 3.32x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Topshop.

Location Composition Index
Topshop 0.61% 40.68x
Saint Laurent Paris 1.05% 19.70x
Zumiez 22.44% 17.63x
Intermix 0.81% 17.53x
Zara 3.44% 17.17x
American Apparel 3.86% 15.52x
Armani 2.87% 13.80x
Uniqlo 1.49% 13.65x
Calvin Klein 0.41% 12.47x
Club Monaco 0.96% 11.51x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.32% 15.91x
New York City Real Estate Research Cluster 2.41% 10.57x
New York City Education & News Cluster 0.70% 10.37x
New York City Family & Activity Cluster 7.05% 8.31x
Serbia & Albania Cluster 0.16% 7.32x
Poland Cluster 0.20% 6.69x
France Online Music & Quiz Content Cluster 0.09% 6.33x
Startup Investment 0.07% 5.90x
Aid Groups 0.14% 5.88x
French News & Gossip Cluster 0.18% 5.62x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male