Dstillery Audiences

DUANE READE

Audience Size: 1.1 Million Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 14.63% 5.55x
Ballet Enthusiasts 15.03% 5.45x
Online Grocery Shoppers 14.77% 5.40x
New York Trip Planners 13.32% 4.99x
Burger Enthusiast 0.15% 4.90x
Real Estate Decision Makers 10.62% 4.08x
Restaurant Menu Researchers 9.33% 3.74x
Broadway Fans 9.21% 3.52x
Stay-at-Home Parents 9.25% 3.48x
Northeastern Voters 7.44% 3.28x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 1.14% 46.96x
Supreme 0.92% 41.87x
Topshop 1.85% 23.04x
Calvin Klein 1.90% 21.91x
Saint Laurent Paris 3.54% 20.62x
Intermix 3.23% 20.58x
Zara 9.84% 19.79x
Armani 8.58% 18.16x
American Apparel 10.30% 18.08x
Uniqlo 5.92% 17.88x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.42% 15.13x
NYC Tourist Attractions 7.28% 13.49x
New York City Real Estate Research Cluster 5.61% 13.19x
Institutional Investing 0.46% 8.01x
New York City Family & Activity Cluster 5.53% 7.62x
Cosmetics Business 0.12% 7.43x
Hudson Valley New York Media 2.96% 7.29x
Home Office Products 0.06% 6.47x
Marketing Professionals 0.91% 6.19x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 5.81x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male