Explore the Duane Reade Audience
Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 369.5 thousand unique devices whose actions qualify for the Duane Reade audience.
INTERESTS
The Duane Reade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 18.33% | 16.32x |
| Ballet Enthusiasts | 11.21% | 8.83x |
| New York Trip Planners | 12.81% | 8.42x |
| Online Grocery Shoppers | 11.74% | 7.77x |
| Real Estate Decision Makers | 10.32% | 6.80x |
| Restaurant Menu Researchers | 9.61% | 6.49x |
| New York Mets Fans | 11.21% | 6.27x |
| Brooklyn Nets Fans | 8.54% | 5.35x |
| Sightseeing Travelers | 8.72% | 5.29x |
| New York Yankees Fans | 9.61% | 5.20x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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APPAREL RETAILERS
The Duane Reade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.87% | 91.85x |
| Supreme | 0.58% | 58.11x |
| Topshop | 1.21% | 48.23x |
| Intermix | 2.13% | 32.69x |
| Saint Laurent Paris | 2.45% | 32.22x |
| Calvin Klein | 1.26% | 30.51x |
| Zara | 7.67% | 30.20x |
| Armani | 6.73% | 27.56x |
| Uniqlo | 4.10% | 27.32x |
| American Apparel | 7.71% | 25.65x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 4.45% | 34.84x |
| NYC Tourist Attractions | 5.87% | 31.72x |
| New York City Real Estate Research Cluster | 9.79% | 29.83x |
| New York City Family & Activity Cluster | 18.15% | 21.22x |
| Hudson Valley New York Media | 6.23% | 13.71x |
| Caribbean Cluster | 1.96% | 8.98x |
| Fashion Cluster | 2.67% | 5.74x |
| South Africa News Cluster | 0.89% | 5.65x |
| K-Pop | 1.07% | 5.24x |
| New Jersey News Cluster | 10.50% | 5.06x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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DEMOGRAPHICS
The Duane Reade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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