Dstillery Audiences

DUANE READE

Audience Size: 1.2 Million Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 14.03% 6.04x
Online Grocery Shoppers 13.12% 5.53x
Ballet Enthusiasts 12.82% 5.41x
New York Trip Planners 12.57% 4.83x
Real Estate Decision Makers 9.74% 4.10x
Broadway Fans 7.66% 3.69x
New York Mets Fans 6.72% 3.52x
New York Rangers Fans 7.16% 3.52x
Restaurant Menu Researchers 6.39% 3.30x
Stay-at-Home Parents 7.84% 3.18x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.93% 46.64x
Supreme 1.72% 38.96x
Lululemon 24.38% 22.35x
Intermix 3.26% 21.05x
Zara 7.70% 17.08x
Patagonia 4.81% 16.46x
Calvin Klein 2.12% 16.19x
Levi Strauss 3.46% 16.11x
American Apparel 10.47% 15.74x
Ann Taylor 14.00% 15.72x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 7.46% 12.15x
New York City Real Estate Research Cluster 7.84% 10.89x
NYC Tourist Attractions 10.05% 9.57x
Parenting & Nutrition 0.04% 7.65x
Italy Cluster 0.13% 7.65x
Watches & Jewelry 0.01% 7.33x
New York City Family & Activity Cluster 8.43% 6.70x
Institutional Investing 0.66% 6.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.16% 5.94x
Philanthropy - Nonprofits 0.31% 5.63x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male