Dstillery Audiences

DUANE READE

Audience Size: 926.3 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 926.3 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.34% 5.50x
Ballet Enthusiasts 8.34% 5.41x
New York Trip Planners 8.02% 5.17x
Online Grocery Shoppers 13.07% 4.31x
Broadway Fans 4.76% 3.82x
New York Rangers Fans 3.95% 3.51x
Caribbean Trip Planners 5.20% 3.49x
Restaurant Menu Researchers 4.73% 3.48x
Real Estate Decision Makers 9.59% 3.37x
Northeastern Voters 4.10% 3.34x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.80% 75.19x
Supreme 1.21% 44.51x
Lululemon 24.39% 39.84x
Armani 6.59% 27.08x
Club Monaco 3.14% 26.08x
Intermix 2.47% 25.23x
Levi Strauss 3.20% 24.41x
Hugo Boss 6.02% 23.98x
Zara 6.97% 22.83x
Patagonia 2.72% 20.04x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 6.34% 13.49x
New York City Real Estate Research Cluster 4.82% 12.39x
NYC Tourist Attractions 6.78% 10.40x
Italy Cluster 0.10% 9.50x
New York City Family & Activity Cluster 4.51% 7.83x
Hudson Valley New York Media 2.09% 7.20x
Greece Cluster 0.09% 5.16x
Broadway Information 1.38% 5.14x
Institutional Investing 0.34% 5.10x
Marketing Professionals 0.99% 4.43x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male