Explore the Duane Reade Audience
Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 19.6 thousand unique devices whose actions qualify for the Duane Reade audience.
INTERESTS
The Duane Reade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 13.93% | 12.25x |
| Ballet Enthusiasts | 13.93% | 10.56x |
| New York Trip Planners | 12.30% | 7.53x |
| School Closings Updates Readers | 4.92% | 6.78x |
| Online Grocery Shoppers | 11.48% | 6.65x |
| Retail Job Seekers | 9.84% | 6.39x |
| Readers of Dominican Republic Content | 12.30% | 6.25x |
| Getaways Researchers | 5.74% | 6.12x |
| Real Estate Decision Makers | 10.66% | 6.11x |
| United Arab Emirates Trip Planners | 9.02% | 6.00x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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APPAREL RETAILERS
The Duane Reade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Duane Reade audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 4.85% | 89.02x |
| Zara | 7.51% | 66.47x |
| American Apparel | 7.11% | 58.35x |
| Armani | 5.31% | 50.47x |
| Hugo Boss | 7.56% | 39.79x |
| Club Monaco | 1.65% | 34.41x |
| Urban Outfitters | 6.91% | 32.51x |
| Bonobos | 1.90% | 30.54x |
| H&M | 13.91% | 27.88x |
| Charlotte Russe | 1.90% | 26.67x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 13.11% | 16.97x |
| Live Music | 2.46% | 4.94x |
| Rochester New York Cluster | 4.92% | 4.87x |
| Party Planning & Invitations | 2.46% | 4.60x |
| Alberta Canada Cluster | 0.56% | 3.87x |
| Educational Publishing | 0.98% | 3.82x |
| Guitars & Instruments | 1.64% | 3.81x |
| New Jersey News Cluster | 7.38% | 3.63x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.54x |
| Upstate New York Local Information Cluster | 4.10% | 3.51x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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DEMOGRAPHICS
The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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