Dstillery Audiences

DUANE READE

Audience Size: 88.8 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 88.8 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 11.35% 11.19x
Ballet Enthusiasts 10.29% 7.81x
School Closings Updates Readers 3.61% 6.34x
New York Trip Planners 9.23% 6.20x
Online Grocery Shoppers 8.70% 5.86x
Real Estate Decision Makers 7.32% 5.25x
Restaurant Menu Researchers 5.62% 4.87x
Telemedicine Content Readers 2.76% 4.83x
Stay-at-Home Parents 8.59% 4.81x
Getaways Researchers 3.92% 4.80x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Topshop.

Location Composition Index
Topshop 0.75% 37.07x
Intermix 1.52% 25.11x
Zara 5.82% 21.14x
Uniqlo 2.66% 16.76x
Calvin Klein 0.76% 16.17x
Club Monaco 1.89% 15.86x
Armani 4.34% 15.79x
American Apparel 5.08% 14.79x
Saint Laurent Paris 0.85% 13.99x
Hugo Boss 5.10% 11.41x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.97% 41.31x
New York City Education & News Cluster 2.33% 32.79x
New York City Real Estate Research Cluster 4.56% 21.08x
New York City Family & Activity Cluster 9.12% 13.10x
Broadway Information 1.48% 10.60x
Hudson Valley New York Media 1.91% 7.78x
Philippines News 0.95% 6.29x
K-Pop 0.32% 5.32x
Middle East News 0.32% 4.70x
New Jersey News Cluster 7.10% 4.11x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male