Dstillery Audiences

DUANE READE

Audience Size: 257.9 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 257.9 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 7.21% 7.39x
Real Estate Decision Makers 5.98% 7.05x
New York City Events Researchers 6.59% 6.34x
Modern Art Museum Researchers 4.20% 6.25x
Ballet Enthusiasts 5.43% 5.47x
Readers of Jewish Content 2.94% 4.83x
Verizon Wireless Customers 0.19% 3.96x
School Closings Updates Readers 4.24% 3.90x
Ivy League College Researchers 0.48% 3.32x
Opera Enthusiasts 6.22% 3.10x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.27% 76.38x
Zumiez 43.20% 58.63x
Saint Laurent Paris 1.79% 47.09x
Topshop 0.33% 37.24x
Patagonia 5.82% 32.59x
Supreme 0.20% 29.00x
American Apparel 3.63% 20.64x
Zara 2.32% 20.46x
Intermix 0.50% 20.39x
Armani 1.66% 17.02x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.26% 13.41x
New York City Real Estate Research Cluster 1.02% 12.25x
New York City Education & News Cluster 0.75% 11.15x
French News & Gossip Cluster 0.20% 8.01x
New York City Family & Activity Cluster 4.34% 7.93x
Broadway Information 0.72% 6.86x
Ireland Cluster 0.17% 5.61x
French Canadian Cluster 0.10% 5.08x
Korea Cluster 0.20% 5.07x
Brazil & Portugal News 0.14% 4.91x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male