Dstillery Audiences

DUANE READE

Audience Size: 120.5 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 120.5 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.50% 12.00x
Ballet Enthusiasts 11.17% 8.80x
School Closings Updates Readers 3.46% 7.02x
New York Trip Planners 9.27% 6.62x
Telemedicine Content Readers 2.46% 6.16x
Online Grocery Shoppers 8.49% 5.68x
Getaways Researchers 4.25% 5.21x
Wireless Headphone Researchers 1.01% 5.15x
Real Estate Decision Makers 6.59% 4.96x
Stay-at-Home Parents 8.27% 4.86x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.88% 141.39x
Supreme 0.31% 64.30x
Topshop 1.07% 28.79x
Intermix 1.89% 20.08x
Zara 7.07% 16.16x
Saint Laurent Paris 1.54% 14.55x
Uniqlo 3.43% 13.83x
Armani 5.94% 13.34x
American Apparel 6.88% 13.11x
Calvin Klein 0.91% 12.94x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.68% 40.49x
New York City Education & News Cluster 2.01% 34.58x
New York City Real Estate Research Cluster 4.02% 22.00x
New York City Family & Activity Cluster 9.94% 15.87x
Korea Cluster 0.45% 7.88x
Caribbean Cluster 0.48% 6.76x
Broadway Information 1.01% 6.70x
Cruise Vacations 0.34% 4.91x
Latin American News 1.56% 4.14x
New Jersey News Cluster 6.93% 3.95x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female