Dstillery Audiences

DUANE READE

Audience Size: 1.3 Million Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 10.84% 4.37x
New York City Events Researchers 9.66% 4.19x
Ballet Enthusiasts 9.80% 4.10x
New York Trip Planners 9.57% 3.85x
Burger Enthusiast 2.20% 3.68x
Real Estate Decision Makers 7.20% 3.04x
Executive Travelers 0.03% 3.03x
Restaurant Menu Researchers 5.70% 2.89x
Broadway Fans 6.12% 2.85x
New York Rangers Fans 5.70% 2.82x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 1.02% 46.90x
Supreme 1.07% 40.88x
Calvin Klein 1.73% 20.15x
Intermix 3.22% 20.11x
Zara 8.47% 19.50x
Saint Laurent Paris 2.82% 18.12x
Topshop 1.49% 17.84x
American Apparel 10.13% 17.21x
Uniqlo 4.59% 16.11x
Armani 8.47% 15.60x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.94% 9.95x
New York City Real Estate Research Cluster 4.91% 9.35x
NYC Tourist Attractions 5.76% 9.11x
New York City Family & Activity Cluster 5.46% 6.10x
Hudson Valley New York Media 2.23% 5.48x
Broadway Information 1.58% 4.58x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 4.56x
Institutional Investing 0.41% 4.31x
London Tourism & Events 0.06% 4.16x
Upstate New York State Athletics 0.05% 3.78x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male