Dstillery Audiences

DUANE READE

Audience Size: 439.3 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 439.3 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 6.92% 5.05x
Online Grocery Shoppers 11.40% 4.31x
Broadway Fans 3.83% 3.82x
Caribbean Trip Planners 4.24% 3.40x
Real Estate Decision Makers 7.63% 3.36x
New York Rangers Fans 3.38% 3.31x
New York Mets Fans 3.48% 3.19x
Stay-at-Home Parents 4.34% 3.17x
Restaurant Menu Researchers 3.65% 3.14x
Northeastern Voters 3.50% 3.08x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Supreme.

Location Composition Index
Supreme 0.69% 55.25x
Lululemon 15.51% 49.86x
Armani 5.16% 38.95x
Levi Strauss 2.68% 37.33x
Zara 5.84% 35.50x
Club Monaco 3.07% 33.95x
Hugo Boss 2.86% 31.45x
American Apparel 5.00% 29.44x
Intermix 1.54% 29.23x
H&M 7.05% 29.04x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.67% 13.37x
New York City Real Estate Research Cluster 3.66% 11.73x
NYC Tourist Attractions 5.94% 10.06x
New York City Family & Activity Cluster 3.51% 7.56x
Hudson Valley New York Media 1.61% 6.55x
Institutional Investing 0.28% 5.46x
Caribbean Cluster 0.50% 4.30x
Broadway Information 1.04% 4.24x
Latin American Spanish Language News 0.39% 4.13x
Fashion Cluster 1.71% 3.58x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male