Dstillery Audiences

DUANE READE

Audience Size: 369.5 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 369.5 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 18.33% 16.32x
Ballet Enthusiasts 11.21% 8.83x
New York Trip Planners 12.81% 8.42x
Online Grocery Shoppers 11.74% 7.77x
Real Estate Decision Makers 10.32% 6.80x
Restaurant Menu Researchers 9.61% 6.49x
New York Mets Fans 11.21% 6.27x
Brooklyn Nets Fans 8.54% 5.35x
Sightseeing Travelers 8.72% 5.29x
New York Yankees Fans 9.61% 5.20x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.87% 91.85x
Supreme 0.58% 58.11x
Topshop 1.21% 48.23x
Intermix 2.13% 32.69x
Saint Laurent Paris 2.45% 32.22x
Calvin Klein 1.26% 30.51x
Zara 7.67% 30.20x
Armani 6.73% 27.56x
Uniqlo 4.10% 27.32x
American Apparel 7.71% 25.65x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.45% 34.84x
NYC Tourist Attractions 5.87% 31.72x
New York City Real Estate Research Cluster 9.79% 29.83x
New York City Family & Activity Cluster 18.15% 21.22x
Hudson Valley New York Media 6.23% 13.71x
Caribbean Cluster 1.96% 8.98x
Fashion Cluster 2.67% 5.74x
South Africa News Cluster 0.89% 5.65x
K-Pop 1.07% 5.24x
New Jersey News Cluster 10.50% 5.06x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male