Dstillery Audiences

DUANE READE

Audience Size: 1.2 Million Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.52% 5.96x
Ballet Enthusiasts 8.22% 5.74x
New York Trip Planners 8.60% 5.26x
Online Grocery Shoppers 13.19% 4.38x
Restaurant Menu Researchers 4.80% 3.94x
Broadway Fans 5.00% 3.90x
New York Mets Fans 3.84% 3.71x
New York Rangers Fans 3.82% 3.56x
Real Estate Decision Makers 10.39% 3.49x
Caribbean Trip Planners 4.91% 3.28x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.93% 65.03x
Supreme 1.52% 45.08x
Lululemon 24.66% 30.23x
Intermix 2.96% 25.16x
Levi Strauss 3.47% 23.06x
Club Monaco 2.74% 21.87x
Zara 7.87% 21.35x
Armani 8.22% 21.20x
Hugo Boss 7.83% 19.66x
Patagonia 4.11% 19.31x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.71% 12.07x
New York City Real Estate Research Cluster 5.30% 11.60x
NYC Tourist Attractions 7.21% 10.34x
New York City Family & Activity Cluster 4.71% 7.26x
Hudson Valley New York Media 1.98% 6.29x
Fashion Cluster 2.13% 3.80x
New Jersey News Cluster 4.54% 3.20x
Israel News 1.93% 2.51x
Furniture & Home Improvement 1.59% 2.23x
Connecticut News 2.83% 2.11x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male