Dstillery Audiences

DUANE READE

Audience Size: 19.6 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 19.6 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 13.93% 12.25x
Ballet Enthusiasts 13.93% 10.56x
New York Trip Planners 12.30% 7.53x
School Closings Updates Readers 4.92% 6.78x
Online Grocery Shoppers 11.48% 6.65x
Retail Job Seekers 9.84% 6.39x
Readers of Dominican Republic Content 12.30% 6.25x
Getaways Researchers 5.74% 6.12x
Real Estate Decision Makers 10.66% 6.11x
United Arab Emirates Trip Planners 9.02% 6.00x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Uniqlo.

Location Composition Index
Uniqlo 4.85% 89.02x
Zara 7.51% 66.47x
American Apparel 7.11% 58.35x
Armani 5.31% 50.47x
Hugo Boss 7.56% 39.79x
Club Monaco 1.65% 34.41x
Urban Outfitters 6.91% 32.51x
Bonobos 1.90% 30.54x
H&M 13.91% 27.88x
Charlotte Russe 1.90% 26.67x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 13.11% 16.97x
Live Music 2.46% 4.94x
Rochester New York Cluster 4.92% 4.87x
Party Planning & Invitations 2.46% 4.60x
Alberta Canada Cluster 0.56% 3.87x
Educational Publishing 0.98% 3.82x
Guitars & Instruments 1.64% 3.81x
New Jersey News Cluster 7.38% 3.63x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
Upstate New York Local Information Cluster 4.10% 3.51x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female