Explore the Duane Reade Audience
Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Duane Reade audience.
INTERESTS
The Duane Reade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 12.02% | 5.87x |
| Ballet Enthusiasts | 11.03% | 5.47x |
| Online Grocery Shoppers | 12.46% | 5.33x |
| New York Trip Planners | 11.32% | 4.77x |
| Real Estate Decision Makers | 8.52% | 4.22x |
| Restaurant Menu Researchers | 6.34% | 3.68x |
| New York Mets Fans | 5.59% | 3.63x |
| Broadway Fans | 7.03% | 3.57x |
| New York Rangers Fans | 5.51% | 3.45x |
| Northeastern Voters | 5.48% | 3.14x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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APPAREL RETAILERS
The Duane Reade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.97% | 51.55x |
| Supreme | 1.24% | 42.58x |
| Intermix | 3.12% | 20.69x |
| Zara | 8.16% | 19.77x |
| Lululemon | 16.98% | 18.99x |
| Calvin Klein | 1.81% | 18.81x |
| American Apparel | 10.16% | 17.66x |
| Topshop | 1.04% | 17.48x |
| Saint Laurent Paris | 2.42% | 17.24x |
| Armani | 8.71% | 16.21x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 6.03% | 10.84x |
| New York City Real Estate Research Cluster | 7.34% | 10.65x |
| NYC Tourist Attractions | 9.06% | 9.84x |
| Barcode Site & App Users | 0.02% | 7.18x |
| New York City Family & Activity Cluster | 6.93% | 6.79x |
| Institutional Investing | 0.80% | 6.48x |
| Hudson Valley New York Media | 3.05% | 6.27x |
| Broadway Information | 2.05% | 4.69x |
| Italy Cluster | 0.06% | 4.43x |
| Greece Cluster | 0.07% | 4.39x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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DEMOGRAPHICS
The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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