Explore the Duane Reade Audience
Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Duane Reade audience.
INTERESTS
The Duane Reade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 12.77% | 6.94x |
| Ballet Enthusiasts | 12.09% | 6.06x |
| Online Grocery Shoppers | 12.31% | 5.65x |
| New York Trip Planners | 10.10% | 5.14x |
| Burger Enthusiast | 0.19% | 5.03x |
| Real Estate Decision Makers | 8.24% | 4.77x |
| Restaurant Menu Researchers | 7.52% | 4.35x |
| Opera Enthusiasts | 8.86% | 3.92x |
| Broadway Fans | 6.69% | 3.83x |
| New York Rangers Fans | 7.83% | 3.80x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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APPAREL RETAILERS
The Duane Reade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.16% | 54.40x |
| Supreme | 0.87% | 42.07x |
| Topshop | 1.72% | 25.37x |
| Calvin Klein | 1.86% | 23.02x |
| Intermix | 2.96% | 22.57x |
| Saint Laurent Paris | 3.46% | 22.35x |
| Zara | 9.49% | 21.13x |
| Armani | 8.40% | 19.13x |
| Uniqlo | 5.59% | 19.01x |
| American Apparel | 9.84% | 18.96x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 5.00% | 15.30x |
| New York City Real Estate Research Cluster | 5.73% | 13.70x |
| NYC Tourist Attractions | 6.04% | 12.77x |
| Institutional Investing | 0.38% | 8.17x |
| New York City Family & Activity Cluster | 6.49% | 7.95x |
| Hudson Valley New York Media | 3.43% | 7.65x |
| Marketing Professionals | 0.69% | 6.08x |
| France Online Music & Quiz Content Cluster | 0.11% | 5.90x |
| London Tourism | 0.03% | 5.77x |
| London Tourism & Events | 0.05% | 5.26x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
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DEMOGRAPHICS
The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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