Dstillery Audiences

DUANE READE

Audience Size: 839.7 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 839.7 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.42% 5.85x
Ballet Enthusiasts 7.76% 5.73x
New York Trip Planners 7.08% 5.28x
Online Grocery Shoppers 11.75% 4.32x
Broadway Fans 4.27% 4.11x
Caribbean Trip Planners 4.73% 3.61x
Restaurant Menu Researchers 4.45% 3.57x
Stay-at-Home Parents 5.01% 3.48x
Real Estate Decision Makers 8.85% 3.42x
New York Rangers Fans 3.55% 3.41x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.75% 86.04x
Supreme 1.03% 45.78x
Lululemon 22.20% 44.30x
Armani 5.94% 30.21x
Levi Strauss 2.95% 27.95x
Club Monaco 3.09% 27.72x
Intermix 2.06% 25.90x
Hugo Boss 5.19% 25.29x
Zara 6.27% 25.12x
American Apparel 6.17% 20.80x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.82% 14.03x
New York City Real Estate Research Cluster 4.06% 12.72x
NYC Tourist Attractions 6.24% 10.98x
New York City Family & Activity Cluster 3.83% 8.10x
Italy Cluster 0.06% 7.63x
Institutional Investing 0.36% 6.93x
Hudson Valley New York Media 1.70% 6.93x
Greece Cluster 0.10% 6.06x
Cosmetics Business 0.14% 5.56x
Nepal News 0.07% 5.23x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male