Dstillery Audiences

DUANE READE

Audience Size: 1.1 Million Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.80% 6.22x
Ballet Enthusiasts 7.84% 6.01x
New York Trip Planners 8.38% 5.50x
Online Grocery Shoppers 12.68% 4.45x
Broadway Fans 4.63% 4.07x
Restaurant Menu Researchers 4.54% 3.96x
New York Rangers Fans 3.50% 3.67x
Real Estate Decision Makers 9.54% 3.67x
New York Mets Fans 3.51% 3.59x
Caribbean Trip Planners 4.76% 3.46x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.82% 69.65x
Supreme 1.34% 45.76x
Lululemon 23.89% 34.18x
Intermix 2.63% 25.68x
Levi Strauss 3.31% 24.81x
Armani 7.37% 23.94x
Zara 7.29% 22.35x
Hugo Boss 7.12% 21.33x
Club Monaco 2.67% 19.74x
Patagonia 3.23% 19.35x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.72% 12.68x
New York City Real Estate Research Cluster 4.97% 12.20x
NYC Tourist Attractions 6.67% 10.53x
New York City Family & Activity Cluster 4.49% 7.74x
Hudson Valley New York Media 1.98% 6.90x
Fashion Cluster 2.03% 3.86x
New Jersey News Cluster 4.49% 3.52x
Israel News 1.61% 2.44x
Furniture & Home Improvement 1.53% 2.20x
Connecticut News 2.46% 2.11x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male