Dstillery Audiences

DUANE READE

Audience Size: 225.2 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 225.2 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 6.95% 6.64x
New York City Events Researchers 6.21% 6.23x
Real Estate Decision Makers 5.29% 6.00x
Modern Art Museum Researchers 3.69% 4.80x
Ballet Enthusiasts 4.18% 4.05x
Verizon Wireless Customers 0.19% 3.96x
Wine Lovers 0.68% 3.43x
School Closings Updates Readers 4.12% 3.08x
Opera Enthusiasts 5.04% 2.84x
Buffalo Bills Fans 3.44% 2.83x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 0.27% 81.64x
Zumiez 41.90% 62.37x
Saint Laurent Paris 1.48% 50.02x
Patagonia 5.66% 35.67x
Topshop 0.24% 30.73x
Supreme 0.13% 23.57x
American Apparel 3.50% 21.72x
Zara 2.13% 21.32x
Intermix 0.38% 19.67x
Kate Spade 0.98% 18.80x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.86% 12.09x
New York City Family & Activity Cluster 4.86% 10.35x
New York City Real Estate Research Cluster 0.43% 8.73x
New York City Education & News Cluster 0.43% 8.61x
Caribbean Cluster 0.62% 7.72x
Hudson Valley New York Media 1.29% 7.15x
Vermont Cluster 0.31% 6.34x
French News & Gossip Cluster 0.15% 5.53x
Legal Information Research Cluster 0.18% 5.32x
Korea Cluster 0.25% 5.28x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female