Explore the Duane Reade Audience
Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 225.2 thousand unique devices whose actions qualify for the Duane Reade audience.
INTERESTS
The Duane Reade audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Duane Reade audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 6.95% | 6.64x |
| New York City Events Researchers | 6.21% | 6.23x |
| Real Estate Decision Makers | 5.29% | 6.00x |
| Modern Art Museum Researchers | 3.69% | 4.80x |
| Ballet Enthusiasts | 4.18% | 4.05x |
| Verizon Wireless Customers | 0.19% | 3.96x |
| Wine Lovers | 0.68% | 3.43x |
| School Closings Updates Readers | 4.12% | 3.08x |
| Opera Enthusiasts | 5.04% | 2.84x |
| Buffalo Bills Fans | 3.44% | 2.83x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Curious about what else the Duane Reade audience is interested in?
Sign Up
APPAREL RETAILERS
The Duane Reade audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.27% | 81.64x |
| Zumiez | 41.90% | 62.37x |
| Saint Laurent Paris | 1.48% | 50.02x |
| Patagonia | 5.66% | 35.67x |
| Topshop | 0.24% | 30.73x |
| Supreme | 0.13% | 23.57x |
| American Apparel | 3.50% | 21.72x |
| Zara | 2.13% | 21.32x |
| Intermix | 0.38% | 19.67x |
| Kate Spade | 0.98% | 18.80x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Want to find more of the Duane Reade audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Duane Reade audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.86% | 12.09x |
| New York City Family & Activity Cluster | 4.86% | 10.35x |
| New York City Real Estate Research Cluster | 0.43% | 8.73x |
| New York City Education & News Cluster | 0.43% | 8.61x |
| Caribbean Cluster | 0.62% | 7.72x |
| Hudson Valley New York Media | 1.29% | 7.15x |
| Vermont Cluster | 0.31% | 6.34x |
| French News & Gossip Cluster | 0.15% | 5.53x |
| Legal Information Research Cluster | 0.18% | 5.32x |
| Korea Cluster | 0.25% | 5.28x |
Composition Percentage:
The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Want to see more of the Content Affinities the Duane Reade audience visits?
Sign Up
DEMOGRAPHICS
The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Duane Reade audience?
Sign Up