Dstillery Audiences

DUANE READE

Audience Size: 1 Million Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 12.77% 6.94x
Ballet Enthusiasts 12.09% 6.06x
Online Grocery Shoppers 12.31% 5.65x
New York Trip Planners 10.10% 5.14x
Burger Enthusiast 0.19% 5.03x
Real Estate Decision Makers 8.24% 4.77x
Restaurant Menu Researchers 7.52% 4.35x
Opera Enthusiasts 8.86% 3.92x
Broadway Fans 6.69% 3.83x
New York Rangers Fans 7.83% 3.80x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Everlane.

Location Composition Index
Everlane 1.16% 54.40x
Supreme 0.87% 42.07x
Topshop 1.72% 25.37x
Calvin Klein 1.86% 23.02x
Intermix 2.96% 22.57x
Saint Laurent Paris 3.46% 22.35x
Zara 9.49% 21.13x
Armani 8.40% 19.13x
Uniqlo 5.59% 19.01x
American Apparel 9.84% 18.96x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.00% 15.30x
New York City Real Estate Research Cluster 5.73% 13.70x
NYC Tourist Attractions 6.04% 12.77x
Institutional Investing 0.38% 8.17x
New York City Family & Activity Cluster 6.49% 7.95x
Hudson Valley New York Media 3.43% 7.65x
Marketing Professionals 0.69% 6.08x
France Online Music & Quiz Content Cluster 0.11% 5.90x
London Tourism 0.03% 5.77x
London Tourism & Events 0.05% 5.26x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male