Dstillery Audiences

DUANE READE

Audience Size: 46.6 Thousand Devices

Explore the Duane Reade Audience

Below you'll find more information about the Duane Reade audience, broken down in different categories based on their digital and physical behaviors. These are 46.6 thousand unique devices whose actions qualify for the Duane Reade audience.

Dstillery Crafted Audiences

INTERESTS

The Duane Reade audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Duane Reade audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 14.59% 12.45x
School Closings Updates Readers 6.99% 8.68x
Ballet Enthusiasts 11.40% 8.49x
New York Trip Planners 11.25% 7.23x
Online Grocery Shoppers 10.33% 6.55x
Real Estate Decision Makers 9.27% 6.21x
Telemedicine Content Readers 4.10% 5.57x
Restaurant Menu Researchers 8.51% 5.48x
Getaways Researchers 5.17% 4.99x
New York Rangers Fans 8.66% 4.97x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Interest attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Duane Reade audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Duane Reade audience is Zara.

Location Composition Index
Zara 7.44% 82.96x
Intermix 1.70% 78.98x
Armani 4.93% 74.47x
Uniqlo 2.43% 61.76x
Club Monaco 1.43% 47.83x
American Apparel 5.87% 44.95x
Urban Outfitters 7.67% 34.84x
Hugo Boss 4.47% 33.50x
H&M 10.60% 27.76x
Ann Taylor 2.20% 24.31x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Location attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Duane Reade audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 6.38% 34.21x
New York City Education & News Cluster 4.10% 32.22x
New York City Real Estate Research Cluster 9.57% 24.86x
New York City Family & Activity Cluster 14.44% 16.09x
Hudson Valley New York Media 3.19% 6.28x
Broadway Information 1.37% 6.21x
Latin American Spanish Language News 1.37% 5.63x
Gossip & Entertainment 0.76% 5.32x
Travel Adventure 1.98% 4.94x
K-Pop 0.76% 4.71x
Composition Percentage: The overlap percentage between the Duane Reade audience and the Content Affinity attribute.
Index: A comparison of the Duane Reade audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Duane Reade audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male