Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 1.5 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 6.72% 3.09x
School Closings Updates Readers 2.19% 2.69x
Cape Cod News Readers 3.72% 2.51x
Major Airline Customers 3.45% 1.99x
Boston Bruins Fans 3.31% 1.90x
New England Patriots Fans 3.56% 1.89x
UConn Huskies Fans 2.56% 1.88x
Canoeing and Kayaking Enthusiasts 4.05% 1.88x
Vermont Trip Planners 3.14% 1.86x
Northeastern Voters 3.45% 1.79x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Zara.

Location Composition Index
Zara 0.47% 4.35x
LL Bean 0.24% 4.35x
Topshop 0.02% 3.56x
Charlotte Russe 0.20% 3.52x
Uniqlo 0.20% 3.36x
Brooks Brothers 0.66% 3.18x
Ann Taylor 0.34% 2.99x
American Apparel 0.33% 2.92x
Intermix 0.06% 2.91x
Armani 0.29% 2.90x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Meeting Planning & Hotels.

Content Affinity Composition Index
Meeting Planning & Hotels 0.02% 5.04x
Online Games 0.68% 4.54x
New Hampshire News 1.30% 4.35x
Greece Cluster 0.03% 4.34x
Rhode Island Cluster 1.25% 4.24x
Retail Industry News 0.02% 3.78x
Diabetes Research 0.05% 3.77x
Auto Tires & Parts Repair Researchers 0.05% 3.52x
Local & Travel England - East Midlands 0.02% 3.40x
Costumes 0.01% 3.33x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male