Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 6.5 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 6.43% 2.81x
Cape Cod News Readers 3.75% 2.25x
Northeastern Voters 3.78% 1.94x
New England Patriots Fans 4.02% 1.91x
Christmas Celebration Researchers 4.36% 1.82x
Vermont Trip Planners 3.38% 1.82x
UConn Huskies Fans 3.02% 1.80x
Canoeing and Kayaking Enthusiasts 3.59% 1.79x
Mid-Range Grocery Shoppers 3.68% 1.78x
New York Rangers Fans 3.64% 1.77x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Supreme.

Location Composition Index
Supreme 0.18% 7.01x
Everlane 0.16% 6.71x
Uniqlo 1.84% 5.88x
Intermix 0.95% 5.79x
Topshop 0.50% 5.68x
Zara 2.52% 5.43x
LL Bean 0.67% 5.32x
Hugo Boss 3.65% 5.22x
American Apparel 3.12% 5.10x
Anthropologie 1.27% 5.06x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.95% 3.91x
Online Games 0.68% 3.73x
New Hampshire News 1.04% 3.15x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 2.99x
Maine Cluster 1.17% 2.91x
Upstate New York State Athletics 0.03% 2.57x
Franco-African Cluster 0.03% 2.52x
New York City Education & News Cluster 0.88% 2.52x
New York City Real Estate Research Cluster 1.05% 2.49x
New England & Ivy League Sports 0.42% 2.48x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male