Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 1.4 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.82% 3.11x
North East State Fair Visitors 7.12% 3.09x
Cape Cod News Readers 4.94% 2.68x
Vermont Trip Planners 2.88% 2.24x
Canoeing and Kayaking Enthusiasts 4.07% 2.22x
New England Patriots Fans 4.99% 2.19x
Major Airline Customers 4.02% 2.13x
Boston Bruins Fans 4.09% 2.13x
Coffee Lovers 4.00% 2.02x
UConn Huskies Fans 2.65% 1.97x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Topshop.

Location Composition Index
Topshop 0.04% 7.46x
LL Bean 0.38% 6.90x
Zara 0.62% 6.82x
Uniqlo 0.26% 6.24x
Intermix 0.14% 5.98x
Armani 0.41% 5.48x
Club Monaco 0.18% 5.15x
Ann Taylor 0.51% 5.03x
Brooks Brothers 1.05% 4.93x
American Apparel 0.57% 4.76x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.02% 5.26x
Online Games 1.01% 4.90x
Cigars 0.03% 4.76x
Rhode Island Cluster 1.58% 4.49x
New Hampshire News 1.65% 4.27x
Poland Cluster 0.14% 4.24x
Chemicals 0.01% 3.47x
Illinois 0.21% 3.46x
Upstate New York State Athletics 0.01% 3.33x
Costumes 0.01% 3.33x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male