Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 4.5 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.36% 3.54x
North East State Fair Visitors 6.14% 3.36x
Cape Cod News Readers 4.06% 2.89x
New England Patriots Fans 4.16% 2.27x
Boston Bruins Fans 3.34% 2.16x
Christmas Celebration Researchers 4.14% 2.07x
Vermont Trip Planners 2.92% 2.05x
New York City Events Researchers 2.54% 2.05x
Canoeing and Kayaking Enthusiasts 3.50% 2.03x
Major Airline Customers 3.66% 2.01x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.

Location Composition Index
Everlane 0.15% 9.13x
Supreme 0.14% 8.03x
Topshop 0.39% 7.58x
Intermix 0.75% 7.14x
Uniqlo 1.76% 7.13x
Zara 2.59% 6.66x
LL Bean 0.70% 6.29x
Armani 2.31% 6.18x
American Apparel 2.75% 6.02x
Hugo Boss 3.31% 5.89x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.03% 4.90x
Online Games 1.05% 4.84x
Rhode Island Cluster 1.36% 4.51x
New Hampshire News 1.43% 4.27x
New York City Education & News Cluster 0.59% 3.28x
Maine Cluster 1.37% 3.17x
Beach & Intimate Wear 0.06% 2.90x
New York City Family & Activity Cluster 2.25% 2.86x
New York City Real Estate Research Cluster 0.89% 2.81x
Teaching Abroad 0.01% 2.79x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male