Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 962.7 Thousand Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 962.7 thousand unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 2.20% 2.48x
North East State Fair Visitors 4.99% 2.47x
School Closings Updates Readers 2.25% 2.42x
Cape Cod News Readers 1.78% 2.35x
Modern Art Museum Researchers 1.62% 2.07x
New York Trip Planners 1.84% 2.07x
Real Estate Decision Makers 1.52% 1.95x
New York City Events Researchers 1.81% 1.84x
Major Airline Customers 3.70% 1.74x
UConn Huskies Fans 1.43% 1.73x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Zara.

Location Composition Index
Zara 1.27% 11.10x
Topshop 0.09% 10.07x
Anthropologie 2.00% 8.96x
Everlane 0.03% 8.77x
Intermix 0.22% 8.68x
Uniqlo 0.48% 7.97x
Armani 0.70% 7.10x
J. Crew 1.77% 6.88x
Hugo Boss 1.08% 6.80x
Gap 1.96% 6.76x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Painting & Renovation.

Content Affinity Composition Index
Painting & Renovation 0.03% 4.68x
Film Production 0.03% 4.12x
Grocery & Food Service 0.02% 3.92x
Action Sports 0.02% 3.84x
Medical & Pharmaceutical Scholarship 0.02% 3.43x
Telescopes 0.01% 3.32x
Bulgaria Cluster 0.02% 3.26x
Visa & Immigration 0.02% 3.26x
Online Games 0.24% 3.23x
Canadian News 0.02% 3.12x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male