Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 6.72% | 3.09x |
| School Closings Updates Readers | 2.19% | 2.69x |
| Cape Cod News Readers | 3.72% | 2.51x |
| Major Airline Customers | 3.45% | 1.99x |
| Boston Bruins Fans | 3.31% | 1.90x |
| New England Patriots Fans | 3.56% | 1.89x |
| UConn Huskies Fans | 2.56% | 1.88x |
| Canoeing and Kayaking Enthusiasts | 4.05% | 1.88x |
| Vermont Trip Planners | 3.14% | 1.86x |
| Northeastern Voters | 3.45% | 1.79x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Zara.
| Location | Composition | Index |
| Zara | 0.47% | 4.35x |
| LL Bean | 0.24% | 4.35x |
| Topshop | 0.02% | 3.56x |
| Charlotte Russe | 0.20% | 3.52x |
| Uniqlo | 0.20% | 3.36x |
| Brooks Brothers | 0.66% | 3.18x |
| Ann Taylor | 0.34% | 2.99x |
| American Apparel | 0.33% | 2.92x |
| Intermix | 0.06% | 2.91x |
| Armani | 0.29% | 2.90x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Meeting Planning & Hotels.
| Content Affinity | Composition | Index |
| Meeting Planning & Hotels | 0.02% | 5.04x |
| Online Games | 0.68% | 4.54x |
| New Hampshire News | 1.30% | 4.35x |
| Greece Cluster | 0.03% | 4.34x |
| Rhode Island Cluster | 1.25% | 4.24x |
| Retail Industry News | 0.02% | 3.78x |
| Diabetes Research | 0.05% | 3.77x |
| Auto Tires & Parts Repair Researchers | 0.05% | 3.52x |
| Local & Travel England - East Midlands | 0.02% | 3.40x |
| Costumes | 0.01% | 3.33x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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