Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 962.7 thousand unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 2.20% | 2.48x |
| North East State Fair Visitors | 4.99% | 2.47x |
| School Closings Updates Readers | 2.25% | 2.42x |
| Cape Cod News Readers | 1.78% | 2.35x |
| Modern Art Museum Researchers | 1.62% | 2.07x |
| New York Trip Planners | 1.84% | 2.07x |
| Real Estate Decision Makers | 1.52% | 1.95x |
| New York City Events Researchers | 1.81% | 1.84x |
| Major Airline Customers | 3.70% | 1.74x |
| UConn Huskies Fans | 1.43% | 1.73x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Zara.
| Location | Composition | Index |
| Zara | 1.27% | 11.10x |
| Topshop | 0.09% | 10.07x |
| Anthropologie | 2.00% | 8.96x |
| Everlane | 0.03% | 8.77x |
| Intermix | 0.22% | 8.68x |
| Uniqlo | 0.48% | 7.97x |
| Armani | 0.70% | 7.10x |
| J. Crew | 1.77% | 6.88x |
| Hugo Boss | 1.08% | 6.80x |
| Gap | 1.96% | 6.76x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Painting & Renovation.
| Content Affinity | Composition | Index |
| Painting & Renovation | 0.03% | 4.68x |
| Film Production | 0.03% | 4.12x |
| Grocery & Food Service | 0.02% | 3.92x |
| Action Sports | 0.02% | 3.84x |
| Medical & Pharmaceutical Scholarship | 0.02% | 3.43x |
| Telescopes | 0.01% | 3.32x |
| Bulgaria Cluster | 0.02% | 3.26x |
| Visa & Immigration | 0.02% | 3.26x |
| Online Games | 0.24% | 3.23x |
| Canadian News | 0.02% | 3.12x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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