Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 6.43% | 2.81x |
| Cape Cod News Readers | 3.75% | 2.25x |
| Northeastern Voters | 3.78% | 1.94x |
| New England Patriots Fans | 4.02% | 1.91x |
| Christmas Celebration Researchers | 4.36% | 1.82x |
| Vermont Trip Planners | 3.38% | 1.82x |
| UConn Huskies Fans | 3.02% | 1.80x |
| Canoeing and Kayaking Enthusiasts | 3.59% | 1.79x |
| Mid-Range Grocery Shoppers | 3.68% | 1.78x |
| New York Rangers Fans | 3.64% | 1.77x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.18% | 7.01x |
| Everlane | 0.16% | 6.71x |
| Uniqlo | 1.84% | 5.88x |
| Intermix | 0.95% | 5.79x |
| Topshop | 0.50% | 5.68x |
| Zara | 2.52% | 5.43x |
| LL Bean | 0.67% | 5.32x |
| Hugo Boss | 3.65% | 5.22x |
| American Apparel | 3.12% | 5.10x |
| Anthropologie | 1.27% | 5.06x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.95% | 3.91x |
| Online Games | 0.68% | 3.73x |
| New Hampshire News | 1.04% | 3.15x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 2.99x |
| Maine Cluster | 1.17% | 2.91x |
| Upstate New York State Athletics | 0.03% | 2.57x |
| Franco-African Cluster | 0.03% | 2.52x |
| New York City Education & News Cluster | 0.88% | 2.52x |
| New York City Real Estate Research Cluster | 1.05% | 2.49x |
| New England & Ivy League Sports | 0.42% | 2.48x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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