Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 620.8 Thousand Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 620.8 thousand unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 6.72% 3.39x
School Closings Updates Readers 2.33% 3.05x
Cape Cod News Readers 3.85% 2.62x
Major Airline Customers 3.52% 2.10x
Vermont Trip Planners 3.19% 2.07x
New England Patriots Fans 3.70% 2.06x
Canoeing and Kayaking Enthusiasts 3.90% 2.04x
Boston Bruins Fans 3.17% 2.00x
Coffee Lovers 2.96% 1.95x
Northeastern Voters 3.24% 1.91x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Supreme.

Location Composition Index
Supreme 0.02% 9.05x
Topshop 0.05% 7.44x
LL Bean 0.50% 6.94x
Intermix 0.18% 6.91x
Zara 0.75% 6.68x
Uniqlo 0.36% 6.68x
Armani 0.57% 5.66x
Charlotte Russe 0.39% 5.42x
Ann Taylor 0.69% 5.21x
Brooks Brothers 1.37% 5.19x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Canada Online Shopping Cluster.

Content Affinity Composition Index
Canada Online Shopping Cluster 0.02% 5.56x
Franco-African Cluster 0.03% 4.63x
Rhode Island Cluster 1.36% 4.54x
New Hampshire News 1.35% 4.22x
Online Games 0.62% 3.95x
Turkey & Iran Cluster 0.02% 3.93x
Hobby Drones & Remote-Controlled Cars 0.04% 3.76x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 3.60x
Costumes 0.01% 3.33x
Vancouver British Columbia Research Cluster 0.02% 3.32x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male