Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 5.83% | 3.00x |
| School Closings Updates Readers | 1.63% | 2.75x |
| Cape Cod News Readers | 2.91% | 2.47x |
| Major Airline Customers | 2.93% | 1.96x |
| UConn Huskies Fans | 2.06% | 1.83x |
| New England Patriots Fans | 3.11% | 1.82x |
| Christmas Celebration Researchers | 4.09% | 1.82x |
| Boston Bruins Fans | 2.68% | 1.79x |
| Vermont Trip Planners | 2.33% | 1.77x |
| Coffee Lovers | 2.36% | 1.76x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.53% | 3.67x |
| Everlane | 0.01% | 3.21x |
| Intermix | 0.17% | 2.79x |
| Charlotte Russe | 0.43% | 2.78x |
| Topshop | 0.06% | 2.74x |
| Brooks Brothers | 1.48% | 2.65x |
| Armani | 0.72% | 2.63x |
| Ann Taylor | 0.80% | 2.53x |
| Uniqlo | 0.39% | 2.46x |
| Talbots | 2.69% | 2.43x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 0.03% | 5.06x |
| Rural Living | 0.01% | 4.75x |
| Online Games | 0.57% | 4.36x |
| Clean Energy | 0.02% | 4.05x |
| Rhode Island Cluster | 1.12% | 3.93x |
| Vaping | 0.02% | 3.88x |
| New England Universities | 0.21% | 3.76x |
| Right Wing Blogs - Political Activism | 0.01% | 3.67x |
| New Hampshire News | 0.98% | 3.67x |
| Maine Cluster | 1.27% | 2.92x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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