Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.08% | 4.07x |
| North East State Fair Visitors | 6.68% | 3.31x |
| Cape Cod News Readers | 4.64% | 2.95x |
| New England Patriots Fans | 4.53% | 2.30x |
| Boston Bruins Fans | 3.83% | 2.27x |
| Major Airline Customers | 4.13% | 2.09x |
| Canoeing and Kayaking Enthusiasts | 3.97% | 2.07x |
| UConn Huskies Fans | 3.20% | 2.00x |
| Northeastern Voters | 3.33% | 1.94x |
| Coffee Lovers | 3.60% | 1.94x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.08% | 9.78x |
| Topshop | 0.19% | 8.20x |
| Supreme | 0.07% | 7.85x |
| Zara | 1.73% | 7.35x |
| Uniqlo | 1.01% | 7.30x |
| Intermix | 0.44% | 7.20x |
| LL Bean | 0.47% | 6.51x |
| Charlotte Russe | 0.45% | 6.41x |
| Armani | 1.42% | 6.31x |
| American Apparel | 1.73% | 6.09x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Home Printing.
| Content Affinity | Composition | Index |
| Home Printing | 0.02% | 5.30x |
| Online Games | 1.20% | 4.77x |
| Rhode Island Cluster | 1.70% | 4.56x |
| New Hampshire News | 1.85% | 4.36x |
| Scuba Diving | 0.03% | 4.24x |
| Home Office Products | 0.01% | 3.91x |
| Institutional Investing | 0.06% | 3.37x |
| Malaya | 0.02% | 3.18x |
| Maine Cluster | 1.82% | 3.16x |
| New England Universities | 0.55% | 3.14x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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