Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 6.1 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 2.51% 2.25x
Northeastern Voters 2.38% 2.04x
New England Patriots Fans 2.19% 1.99x
New York City Events Researchers 2.71% 1.89x
New York Trip Planners 3.09% 1.88x
Boston Trip Planners 1.97% 1.87x
New York Rangers Fans 2.02% 1.87x
New York Mets Fans 1.94% 1.87x
UConn Huskies Fans 1.77% 1.86x
Vermont Trip Planners 2.35% 1.79x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.

Location Composition Index
Everlane 0.15% 10.47x
Intermix 0.92% 7.83x
Club Monaco 0.96% 7.69x
Uniqlo 1.40% 7.63x
Supreme 0.25% 7.55x
Zara 2.78% 7.53x
The Childrens Place 5.55% 6.88x
Bonobos 0.47% 6.75x
Levi Strauss 1.00% 6.66x
Hugo Boss 2.64% 6.64x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 1.86% 2.85x
NYC Tourist Attractions 1.79% 2.55x
Boston Cluster 5.36% 2.50x
New Jersey News Cluster 3.09% 2.17x
Connecticut News 2.66% 1.97x
Chicago Cluster 1.90% 1.51x
South Florida Cluster 1.94% 1.34x
Florida Local News Cluster 2.01% 1.23x
Florida Jacksonville & Orlando Cluster 1.58% 1.15x
Hip-Hop Enthusiast 2.76% 1.13x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male