Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 18 Thousand Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 18 thousand unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 1.75% 2.19x
New England Patriots Fans 2.42% 2.10x
Boston Bruins Fans 1.72% 2.02x
Vermont Trip Planners 2.12% 1.91x
Northeastern Voters 2.01% 1.88x
New York Trip Planners 2.44% 1.87x
Canoeing and Kayaking Enthusiasts 1.69% 1.86x
Caribbean Trip Planners 2.21% 1.78x
New York Rangers Fans 1.73% 1.76x
Readers of Dominican Republic Content 2.85% 1.74x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Lululemon.

Location Composition Index
Lululemon 0.88% 12.10x
Club Monaco 1.06% 10.07x
Michael Kors 0.99% 8.32x
Patagonia 0.42% 6.88x
Banana Republic 3.03% 5.92x
J. Crew 2.26% 5.29x
The North Face 1.29% 5.01x
Brooks Brothers 2.17% 4.69x
Gymboree 1.02% 3.39x
REI 1.55% 3.32x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.59% 3.94x
Online Games 0.38% 3.57x
New Hampshire News 0.71% 3.48x
New York City Education & News Cluster 1.39% 3.23x
Boston Cluster 5.02% 3.18x
New England Universities 1.01% 3.01x
New York City Real Estate Research Cluster 0.81% 2.80x
New York City Family & Activity Cluster 1.18% 2.72x
Franco-African Cluster 0.04% 2.70x
Maine Cluster 0.64% 2.70x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000