Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.82% | 3.11x |
| North East State Fair Visitors | 7.12% | 3.09x |
| Cape Cod News Readers | 4.94% | 2.68x |
| Vermont Trip Planners | 2.88% | 2.24x |
| Canoeing and Kayaking Enthusiasts | 4.07% | 2.22x |
| New England Patriots Fans | 4.99% | 2.19x |
| Major Airline Customers | 4.02% | 2.13x |
| Boston Bruins Fans | 4.09% | 2.13x |
| Coffee Lovers | 4.00% | 2.02x |
| UConn Huskies Fans | 2.65% | 1.97x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 7.46x |
| LL Bean | 0.38% | 6.90x |
| Zara | 0.62% | 6.82x |
| Uniqlo | 0.26% | 6.24x |
| Intermix | 0.14% | 5.98x |
| Armani | 0.41% | 5.48x |
| Club Monaco | 0.18% | 5.15x |
| Ann Taylor | 0.51% | 5.03x |
| Brooks Brothers | 1.05% | 4.93x |
| American Apparel | 0.57% | 4.76x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.02% | 5.26x |
| Online Games | 1.01% | 4.90x |
| Cigars | 0.03% | 4.76x |
| Rhode Island Cluster | 1.58% | 4.49x |
| New Hampshire News | 1.65% | 4.27x |
| Poland Cluster | 0.14% | 4.24x |
| Chemicals | 0.01% | 3.47x |
| Illinois | 0.21% | 3.46x |
| Upstate New York State Athletics | 0.01% | 3.33x |
| Costumes | 0.01% | 3.33x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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