Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 1.7 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.16% 3.30x
North East State Fair Visitors 7.28% 2.88x
Cape Cod News Readers 2.98% 2.45x
Modern Art Museum Researchers 1.90% 2.17x
Vermont Trip Planners 2.49% 2.08x
New York City Events Researchers 2.17% 2.00x
Waterfront Vacationers 3.06% 1.97x
Boston Trip Planners 1.29% 1.93x
UConn Huskies Fans 1.90% 1.91x
Major Airline Customers 3.72% 1.89x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is LL Bean.

Location Composition Index
LL Bean 0.51% 4.95x
Everlane 0.02% 4.71x
Charlotte Russe 0.51% 4.49x
Topshop 0.07% 4.33x
Brooks Brothers 1.65% 4.16x
Armani 0.87% 4.13x
Intermix 0.19% 3.97x
Johnston and Murphy 0.02% 3.90x
Zara 0.78% 3.85x
Talbots 2.98% 3.83x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.03% 4.63x
Bridal Fashion 0.03% 4.13x
English as a Second Language 0.03% 3.89x
Roleplay & Fantasy Games 0.01% 3.87x
Beauty & Cosmetics 0.02% 3.87x
Startup Investment 0.04% 3.85x
New England Universities 0.12% 3.79x
Online Games 0.49% 3.74x
Franco-African Cluster 0.02% 3.73x
Work Productivity 0.02% 3.73x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male