Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 3.2 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 5.28% 2.93x
School Closings Updates Readers 1.25% 2.70x
Cape Cod News Readers 2.26% 2.38x
Vermont Trip Planners 2.12% 1.91x
Boston Bruins Fans 2.44% 1.91x
Major Airline Customers 2.68% 1.88x
Coffee Lovers 1.92% 1.80x
UConn Huskies Fans 1.57% 1.77x
Christmas Celebration Researchers 3.61% 1.74x
Boston Trip Planners 1.07% 1.74x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.

Location Composition Index
Everlane 0.02% 3.82x
LL Bean 0.78% 3.50x
Supreme 0.02% 3.10x
Intermix 0.27% 2.91x
Johnston and Murphy 0.01% 2.87x
Charlotte Russe 0.70% 2.81x
Armani 1.20% 2.70x
Brooks Brothers 2.33% 2.67x
Topshop 0.10% 2.54x
Ann Taylor 1.29% 2.45x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Website Launchers.

Content Affinity Composition Index
Website Launchers 0.01% 5.05x
Rhode Island Cluster 1.11% 4.33x
Online Games 0.42% 4.15x
New England Universities 0.15% 4.08x
Real Estate Cluster 0.02% 3.51x
New Hampshire News 0.85% 3.24x
Maine Cluster 1.29% 3.20x
Vegans & Animal Welfare 0.02% 3.16x
Car Keys, Locks & Remotes 0.01% 3.14x
Lacrosse College Athletics 0.03% 3.02x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female