Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 2.98% | 2.08x |
| New England Patriots Fans | 2.65% | 1.92x |
| UConn Huskies Fans | 2.23% | 1.86x |
| Northeastern Voters | 2.66% | 1.80x |
| Christmas Celebration Researchers | 3.15% | 1.75x |
| New York Rangers Fans | 2.32% | 1.74x |
| Canoeing and Kayaking Enthusiasts | 2.55% | 1.70x |
| New York City Events Researchers | 3.06% | 1.70x |
| New York Trip Planners | 3.56% | 1.67x |
| Boston Trip Planners | 2.14% | 1.66x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.16% | 8.69x |
| Intermix | 0.94% | 7.13x |
| Supreme | 0.24% | 7.12x |
| Uniqlo | 1.51% | 6.72x |
| Zara | 2.64% | 6.65x |
| Topshop | 0.28% | 6.14x |
| Hugo Boss | 2.95% | 6.13x |
| Bonobos | 1.03% | 5.99x |
| LL Bean | 0.51% | 5.92x |
| Club Monaco | 1.01% | 5.76x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.84% | 3.80x |
| Online Games | 0.47% | 3.39x |
| New Hampshire News | 1.03% | 3.39x |
| New York City Education & News Cluster | 1.42% | 2.67x |
| New York City Family & Activity Cluster | 2.39% | 2.65x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 2.50x |
| Maine Cluster | 0.86% | 2.46x |
| New York City Real Estate Research Cluster | 1.47% | 2.42x |
| Franco-African Cluster | 0.04% | 2.33x |
| Boston Cluster | 6.45% | 2.25x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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