Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 2.6 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 5.83% 3.00x
School Closings Updates Readers 1.63% 2.75x
Cape Cod News Readers 2.91% 2.47x
Major Airline Customers 2.93% 1.96x
UConn Huskies Fans 2.06% 1.83x
New England Patriots Fans 3.11% 1.82x
Christmas Celebration Researchers 4.09% 1.82x
Boston Bruins Fans 2.68% 1.79x
Vermont Trip Planners 2.33% 1.77x
Coffee Lovers 2.36% 1.76x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is LL Bean.

Location Composition Index
LL Bean 0.53% 3.67x
Everlane 0.01% 3.21x
Intermix 0.17% 2.79x
Charlotte Russe 0.43% 2.78x
Topshop 0.06% 2.74x
Brooks Brothers 1.48% 2.65x
Armani 0.72% 2.63x
Ann Taylor 0.80% 2.53x
Uniqlo 0.39% 2.46x
Talbots 2.69% 2.43x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.03% 5.06x
Rural Living 0.01% 4.75x
Online Games 0.57% 4.36x
Clean Energy 0.02% 4.05x
Rhode Island Cluster 1.12% 3.93x
Vaping 0.02% 3.88x
New England Universities 0.21% 3.76x
Right Wing Blogs - Political Activism 0.01% 3.67x
New Hampshire News 0.98% 3.67x
Maine Cluster 1.27% 2.92x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female