Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 6.2 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 6.73% 2.68x
Cape Cod News Readers 4.87% 2.07x
Northeastern Voters 4.26% 1.87x
Major Airline Customers 4.78% 1.83x
New York City Events Researchers 4.83% 1.83x
New York Trip Planners 4.78% 1.79x
New England Patriots Fans 3.83% 1.75x
Online Grocery Shoppers 4.75% 1.73x
Vermont Trip Planners 3.94% 1.73x
Palm Beach Trip Planners 3.71% 1.72x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Supreme.

Location Composition Index
Supreme 0.16% 7.41x
Everlane 0.17% 6.89x
Topshop 0.51% 6.39x
Uniqlo 2.02% 6.10x
Intermix 0.94% 6.01x
LL Bean 0.75% 5.71x
Zara 2.80% 5.62x
American Apparel 3.12% 5.49x
Armani 2.57% 5.44x
Hugo Boss 3.86% 5.29x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.11% 4.40x
Online Games 0.64% 3.65x
New York City Education & News Cluster 1.19% 3.34x
Franco-African Cluster 0.03% 3.29x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.04x
New York City Real Estate Research Cluster 1.23% 2.91x
Greece Cluster 0.04% 2.88x
NYC Tourist Attractions 1.53% 2.85x
New Hampshire News 0.85% 2.83x
New York City Family & Activity Cluster 1.94% 2.69x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male