Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 2.42% | 2.17x |
| New York Trip Planners | 2.86% | 2.10x |
| New York City Events Researchers | 2.80% | 2.08x |
| UConn Huskies Fans | 1.85% | 2.06x |
| Boston Trip Planners | 1.84% | 2.04x |
| New England Patriots Fans | 2.37% | 2.04x |
| Caribbean Trip Planners | 2.62% | 1.97x |
| Ballet Enthusiasts | 2.59% | 1.95x |
| Vermont Trip Planners | 2.47% | 1.94x |
| Major Airline Customers | 2.92% | 1.86x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Curious about what else the Dunkin' Donuts audience is interested in?
Sign Up
APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.14% | 12.65x |
| Club Monaco | 1.09% | 9.21x |
| Zara | 2.66% | 8.47x |
| Uniqlo | 1.29% | 8.39x |
| Intermix | 0.83% | 8.27x |
| Hugo Boss | 2.05% | 7.38x |
| Supreme | 0.21% | 7.25x |
| The Childrens Place | 5.27% | 7.10x |
| Armani | 1.86% | 7.09x |
| Ralph Lauren | 0.73% | 7.07x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Want to find more of the Dunkin' Donuts audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.38% | 3.88x |
| Rhode Island Cluster | 0.59% | 3.67x |
| New Hampshire News | 0.71% | 3.54x |
| New York City Education & News Cluster | 1.57% | 3.54x |
| New York City Family & Activity Cluster | 1.67% | 3.05x |
| New York City Real Estate Research Cluster | 1.14% | 3.04x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 2.80x |
| New England Universities | 1.09% | 2.75x |
| Boston Cluster | 4.94% | 2.75x |
| NYC Tourist Attractions | 1.68% | 2.72x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Want to see more of the Content Affinities the Dunkin' Donuts audience visits?
Sign Up
DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Dunkin' Donuts audience?
Sign Up