Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 619.4 Thousand Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 619.4 thousand unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 6.83% 3.13x
School Closings Updates Readers 2.09% 2.93x
Cape Cod News Readers 3.79% 2.32x
Vermont Trip Planners 3.15% 1.92x
Canoeing and Kayaking Enthusiasts 4.10% 1.89x
Boston Bruins Fans 3.46% 1.88x
Major Airline Customers 3.29% 1.87x
UConn Huskies Fans 2.84% 1.86x
Boston Trip Planners 2.31% 1.75x
New York City Events Researchers 1.95% 1.74x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Supreme.

Location Composition Index
Supreme 0.02% 9.56x
Topshop 0.06% 9.20x
Zara 0.88% 7.74x
Uniqlo 0.37% 6.76x
LL Bean 0.48% 6.45x
Intermix 0.13% 5.62x
Armani 0.58% 5.55x
Abercrombie & Fitch 0.22% 5.01x
Charlotte Russe 0.36% 5.01x
Hugo Boss 0.94% 4.98x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.08% 5.93x
Online Games 1.06% 5.78x
Home Remodeling 0.08% 5.73x
Russia Cluster 0.08% 5.06x
New Hampshire News 1.51% 5.02x
Rhode Island Cluster 1.17% 4.12x
Vermont Cluster 0.47% 4.01x
New England Universities 0.39% 3.97x
Turkey & Iran Cluster 0.02% 3.93x
International Travel 0.22% 3.82x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male