Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 6.8 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 5.68% 2.35x
Cape Cod News Readers 3.84% 1.78x
New England Patriots Fans 3.64% 1.67x
Northeastern Voters 3.46% 1.56x
Christmas Celebration Researchers 3.95% 1.55x
Readers of Dominican Republic Content 2.68% 1.51x
Palm Beach Trip Planners 3.41% 1.49x
UConn Huskies Fans 2.83% 1.47x
New York Rangers Fans 3.08% 1.47x
Boston Bruins Fans 2.91% 1.45x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.

Location Composition Index
Everlane 0.16% 7.80x
Supreme 0.20% 7.25x
Uniqlo 1.69% 6.41x
Intermix 0.96% 6.18x
Topshop 0.44% 6.11x
Zara 2.48% 5.94x
LL Bean 0.60% 5.68x
Hugo Boss 3.37% 5.67x
Bonobos 1.43% 5.65x
Ann Taylor 2.27% 5.58x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.85% 3.51x
New Hampshire News 1.04% 3.13x
Online Games 0.49% 3.11x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.74x
Franco-African Cluster 0.03% 2.37x
Maine Cluster 0.95% 2.35x
New York City Education & News Cluster 1.04% 2.20x
New York City Family & Activity Cluster 2.01% 2.10x
Boston Cluster 6.28% 2.01x
Upstate New York Travel Cluster 0.61% 1.92x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male