Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 2.5 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 2.21% 2.77x
New England Patriots Fans 3.07% 2.66x
Boston Bruins Fans 2.23% 2.30x
Vermont Trip Planners 2.56% 2.28x
Canoeing and Kayaking Enthusiasts 2.61% 2.28x
UConn Huskies Fans 1.88% 2.27x
Northeastern Voters 2.35% 2.15x
Major Airline Customers 2.54% 1.92x
New York Trip Planners 2.52% 1.91x
Boston Red Sox Fans 1.63% 1.90x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.

Location Composition Index
Everlane 0.09% 17.05x
Zara 1.78% 10.81x
Club Monaco 0.97% 10.68x
Uniqlo 0.81% 10.34x
Hugo Boss 0.91% 9.98x
Ann Taylor 1.10% 9.87x
American Apparel 1.64% 9.67x
Intermix 0.51% 9.64x
Armani 1.17% 8.81x
Levi Strauss 0.62% 8.67x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Online Games.

Content Affinity Composition Index
Online Games 0.45% 4.82x
Rhode Island Cluster 0.64% 4.53x
New Hampshire News 0.85% 4.31x
New England Universities 1.50% 4.12x
Boston Cluster 6.78% 4.09x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.08% 3.25x
New England & Ivy League Sports 0.59% 3.09x
Maine Cluster 0.73% 3.02x
New York City Education & News Cluster 1.22% 2.88x
Brazil & Portugal News 0.11% 2.84x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male