Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 6.3 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 2.98% 2.08x
New England Patriots Fans 2.65% 1.92x
UConn Huskies Fans 2.23% 1.86x
Northeastern Voters 2.66% 1.80x
Christmas Celebration Researchers 3.15% 1.75x
New York Rangers Fans 2.32% 1.74x
Canoeing and Kayaking Enthusiasts 2.55% 1.70x
New York City Events Researchers 3.06% 1.70x
New York Trip Planners 3.56% 1.67x
Boston Trip Planners 2.14% 1.66x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.

Location Composition Index
Everlane 0.16% 8.69x
Intermix 0.94% 7.13x
Supreme 0.24% 7.12x
Uniqlo 1.51% 6.72x
Zara 2.64% 6.65x
Topshop 0.28% 6.14x
Hugo Boss 2.95% 6.13x
Bonobos 1.03% 5.99x
LL Bean 0.51% 5.92x
Club Monaco 1.01% 5.76x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.84% 3.80x
Online Games 0.47% 3.39x
New Hampshire News 1.03% 3.39x
New York City Education & News Cluster 1.42% 2.67x
New York City Family & Activity Cluster 2.39% 2.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.50x
Maine Cluster 0.86% 2.46x
New York City Real Estate Research Cluster 1.47% 2.42x
Franco-African Cluster 0.04% 2.33x
Boston Cluster 6.45% 2.25x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male