Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 4.9 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 2.42% 2.17x
New York Trip Planners 2.86% 2.10x
New York City Events Researchers 2.80% 2.08x
UConn Huskies Fans 1.85% 2.06x
Boston Trip Planners 1.84% 2.04x
New England Patriots Fans 2.37% 2.04x
Caribbean Trip Planners 2.62% 1.97x
Ballet Enthusiasts 2.59% 1.95x
Vermont Trip Planners 2.47% 1.94x
Major Airline Customers 2.92% 1.86x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.

Location Composition Index
Everlane 0.14% 12.65x
Club Monaco 1.09% 9.21x
Zara 2.66% 8.47x
Uniqlo 1.29% 8.39x
Intermix 0.83% 8.27x
Hugo Boss 2.05% 7.38x
Supreme 0.21% 7.25x
The Childrens Place 5.27% 7.10x
Armani 1.86% 7.09x
Ralph Lauren 0.73% 7.07x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Online Games.

Content Affinity Composition Index
Online Games 0.38% 3.88x
Rhode Island Cluster 0.59% 3.67x
New Hampshire News 0.71% 3.54x
New York City Education & News Cluster 1.57% 3.54x
New York City Family & Activity Cluster 1.67% 3.05x
New York City Real Estate Research Cluster 1.14% 3.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.80x
New England Universities 1.09% 2.75x
Boston Cluster 4.94% 2.75x
NYC Tourist Attractions 1.68% 2.72x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male