Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 2.51% | 2.25x |
| Northeastern Voters | 2.38% | 2.04x |
| New England Patriots Fans | 2.19% | 1.99x |
| New York City Events Researchers | 2.71% | 1.89x |
| New York Trip Planners | 3.09% | 1.88x |
| Boston Trip Planners | 1.97% | 1.87x |
| New York Rangers Fans | 2.02% | 1.87x |
| New York Mets Fans | 1.94% | 1.87x |
| UConn Huskies Fans | 1.77% | 1.86x |
| Vermont Trip Planners | 2.35% | 1.79x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 10.47x |
| Intermix | 0.92% | 7.83x |
| Club Monaco | 0.96% | 7.69x |
| Uniqlo | 1.40% | 7.63x |
| Supreme | 0.25% | 7.55x |
| Zara | 2.78% | 7.53x |
| The Childrens Place | 5.55% | 6.88x |
| Bonobos | 0.47% | 6.75x |
| Levi Strauss | 1.00% | 6.66x |
| Hugo Boss | 2.64% | 6.64x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 1.86% | 2.85x |
| NYC Tourist Attractions | 1.79% | 2.55x |
| Boston Cluster | 5.36% | 2.50x |
| New Jersey News Cluster | 3.09% | 2.17x |
| Connecticut News | 2.66% | 1.97x |
| Chicago Cluster | 1.90% | 1.51x |
| South Florida Cluster | 1.94% | 1.34x |
| Florida Local News Cluster | 2.01% | 1.23x |
| Florida Jacksonville & Orlando Cluster | 1.58% | 1.15x |
| Hip-Hop Enthusiast | 2.76% | 1.13x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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