Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 620.8 thousand unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 6.72% | 3.39x |
| School Closings Updates Readers | 2.33% | 3.05x |
| Cape Cod News Readers | 3.85% | 2.62x |
| Major Airline Customers | 3.52% | 2.10x |
| Vermont Trip Planners | 3.19% | 2.07x |
| New England Patriots Fans | 3.70% | 2.06x |
| Canoeing and Kayaking Enthusiasts | 3.90% | 2.04x |
| Boston Bruins Fans | 3.17% | 2.00x |
| Coffee Lovers | 2.96% | 1.95x |
| Northeastern Voters | 3.24% | 1.91x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 9.05x |
| Topshop | 0.05% | 7.44x |
| LL Bean | 0.50% | 6.94x |
| Intermix | 0.18% | 6.91x |
| Zara | 0.75% | 6.68x |
| Uniqlo | 0.36% | 6.68x |
| Armani | 0.57% | 5.66x |
| Charlotte Russe | 0.39% | 5.42x |
| Ann Taylor | 0.69% | 5.21x |
| Brooks Brothers | 1.37% | 5.19x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Canada Online Shopping Cluster.
| Content Affinity | Composition | Index |
| Canada Online Shopping Cluster | 0.02% | 5.56x |
| Franco-African Cluster | 0.03% | 4.63x |
| Rhode Island Cluster | 1.36% | 4.54x |
| New Hampshire News | 1.35% | 4.22x |
| Online Games | 0.62% | 3.95x |
| Turkey & Iran Cluster | 0.02% | 3.93x |
| Hobby Drones & Remote-Controlled Cars | 0.04% | 3.76x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 3.60x |
| Costumes | 0.01% | 3.33x |
| Vancouver British Columbia Research Cluster | 0.02% | 3.32x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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