Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 5.28% | 2.93x |
| School Closings Updates Readers | 1.25% | 2.70x |
| Cape Cod News Readers | 2.26% | 2.38x |
| Vermont Trip Planners | 2.12% | 1.91x |
| Boston Bruins Fans | 2.44% | 1.91x |
| Major Airline Customers | 2.68% | 1.88x |
| Coffee Lovers | 1.92% | 1.80x |
| UConn Huskies Fans | 1.57% | 1.77x |
| Christmas Celebration Researchers | 3.61% | 1.74x |
| Boston Trip Planners | 1.07% | 1.74x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 3.82x |
| LL Bean | 0.78% | 3.50x |
| Supreme | 0.02% | 3.10x |
| Intermix | 0.27% | 2.91x |
| Johnston and Murphy | 0.01% | 2.87x |
| Charlotte Russe | 0.70% | 2.81x |
| Armani | 1.20% | 2.70x |
| Brooks Brothers | 2.33% | 2.67x |
| Topshop | 0.10% | 2.54x |
| Ann Taylor | 1.29% | 2.45x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Website Launchers.
| Content Affinity | Composition | Index |
| Website Launchers | 0.01% | 5.05x |
| Rhode Island Cluster | 1.11% | 4.33x |
| Online Games | 0.42% | 4.15x |
| New England Universities | 0.15% | 4.08x |
| Real Estate Cluster | 0.02% | 3.51x |
| New Hampshire News | 0.85% | 3.24x |
| Maine Cluster | 1.29% | 3.20x |
| Vegans & Animal Welfare | 0.02% | 3.16x |
| Car Keys, Locks & Remotes | 0.01% | 3.14x |
| Lacrosse College Athletics | 0.03% | 3.02x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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