Dstillery Audiences

DUNKIN' DONUTS

Audience Size: 2.4 Million Devices

Explore the Dunkin' Donuts Audience

Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Dunkin' Donuts audience.

Dstillery Crafted Audiences

INTERESTS

The Dunkin' Donuts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dunkin' Donuts audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.08% 4.07x
North East State Fair Visitors 6.68% 3.31x
Cape Cod News Readers 4.64% 2.95x
New England Patriots Fans 4.53% 2.30x
Boston Bruins Fans 3.83% 2.27x
Major Airline Customers 4.13% 2.09x
Canoeing and Kayaking Enthusiasts 3.97% 2.07x
UConn Huskies Fans 3.20% 2.00x
Northeastern Voters 3.33% 1.94x
Coffee Lovers 3.60% 1.94x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Everlane.

Location Composition Index
Everlane 0.08% 9.78x
Topshop 0.19% 8.20x
Supreme 0.07% 7.85x
Zara 1.73% 7.35x
Uniqlo 1.01% 7.30x
Intermix 0.44% 7.20x
LL Bean 0.47% 6.51x
Charlotte Russe 0.45% 6.41x
Armani 1.42% 6.31x
American Apparel 1.73% 6.09x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is Home Printing.

Content Affinity Composition Index
Home Printing 0.02% 5.30x
Online Games 1.20% 4.77x
Rhode Island Cluster 1.70% 4.56x
New Hampshire News 1.85% 4.36x
Scuba Diving 0.03% 4.24x
Home Office Products 0.01% 3.91x
Institutional Investing 0.06% 3.37x
Malaya 0.02% 3.18x
Maine Cluster 1.82% 3.16x
New England Universities 0.55% 3.14x
Composition Percentage: The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male