Explore the Dunkin' Donuts Audience
Below you'll find more information about the Dunkin' Donuts audience, broken down in different categories based on their digital and physical behaviors. These are 619.4 thousand unique devices whose actions qualify for the Dunkin' Donuts audience.
INTERESTS
The Dunkin' Donuts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dunkin' Donuts audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 6.83% | 3.13x |
| School Closings Updates Readers | 2.09% | 2.93x |
| Cape Cod News Readers | 3.79% | 2.32x |
| Vermont Trip Planners | 3.15% | 1.92x |
| Canoeing and Kayaking Enthusiasts | 4.10% | 1.89x |
| Boston Bruins Fans | 3.46% | 1.88x |
| Major Airline Customers | 3.29% | 1.87x |
| UConn Huskies Fans | 2.84% | 1.86x |
| Boston Trip Planners | 2.31% | 1.75x |
| New York City Events Researchers | 1.95% | 1.74x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Interest attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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APPAREL RETAILERS
The Dunkin' Donuts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dunkin' Donuts audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 9.56x |
| Topshop | 0.06% | 9.20x |
| Zara | 0.88% | 7.74x |
| Uniqlo | 0.37% | 6.76x |
| LL Bean | 0.48% | 6.45x |
| Intermix | 0.13% | 5.62x |
| Armani | 0.58% | 5.55x |
| Abercrombie & Fitch | 0.22% | 5.01x |
| Charlotte Russe | 0.36% | 5.01x |
| Hugo Boss | 0.94% | 4.98x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Location attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dunkin' Donuts audience is South Carolina Beach Travel.
| Content Affinity | Composition | Index |
| South Carolina Beach Travel | 0.08% | 5.93x |
| Online Games | 1.06% | 5.78x |
| Home Remodeling | 0.08% | 5.73x |
| Russia Cluster | 0.08% | 5.06x |
| New Hampshire News | 1.51% | 5.02x |
| Rhode Island Cluster | 1.17% | 4.12x |
| Vermont Cluster | 0.47% | 4.01x |
| New England Universities | 0.39% | 3.97x |
| Turkey & Iran Cluster | 0.02% | 3.93x |
| International Travel | 0.22% | 3.82x |
Composition Percentage:
The overlap percentage between the Dunkin' Donuts audience and the Content Affinity attribute.
Index: A comparison of the Dunkin' Donuts audience to the internet population.
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DEMOGRAPHICS
The Dunkin' Donuts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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