Dstillery Audiences

ECONO LODGE

Audience Size: 265.8 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 265.8 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.24% 2.81x
Verizon Wireless Customers 0.22% 2.33x
Sunglasses Shoppers 0.87% 1.90x
Quarantine Planners 0.97% 1.81x
Medicaid Researchers 2.01% 1.76x
Oregon County and Local Fair Visitors 4.42% 1.72x
Trendy Shoe Shoppers 0.80% 1.66x
Job Seekers 0.88% 1.64x
Work Hard, Play Hard Travelers 1.45% 1.64x
Venture Capitalists 1.85% 1.64x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 3.39% 3.30x
Maurices 10.85% 2.39x
Carhartt 42.03% 2.14x
Eddie Bauer 2.41% 2.03x
Patagonia 0.39% 2.02x
Buckle 6.56% 1.96x
Columbia 0.55% 1.94x
Ralph Lauren 1.11% 1.87x
The Childrens Place 7.60% 1.81x
REI 0.96% 1.76x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.24% 5.47x
Power Tools 0.16% 3.79x
Diamonds & Precious Metals 0.13% 3.73x
Online Games 0.32% 3.40x
Women Shoppers 0.09% 3.33x
South Dakota Cluster 1.13% 3.28x
Female Lifestyle Content Readers 0.24% 3.26x
Custom Gifts 0.13% 3.16x
Motorcycle Racing Researchers 0.16% 3.09x
Travel, Food, Fashion & Fitness 0.16% 3.08x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female