Dstillery Audiences

ECONO LODGE

Audience Size: 966.7 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 966.7 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 2.02x
Smokie Mountain Trip Planner 4.16% 1.71x
South State Fair Visitors 4.39% 1.65x
Oregon Ducks Fans 3.13% 1.60x
Washington DC Trip Planners 3.87% 1.55x
Oregon County and Local Fair Visitors 3.71% 1.52x
Oregon Trip Planners 3.34% 1.48x
Portland Trail Blazers Fans 3.11% 1.47x
Southeastern Voters 3.25% 1.46x
Washington County and Local Fair Visitors 3.36% 1.43x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.91% 6.64x
Carhartt 17.59% 4.53x
Eddie Bauer 2.51% 4.52x
Levi Strauss 0.78% 4.41x
Topshop 0.35% 4.35x
Buckle 5.27% 4.28x
Express Outlets 0.96% 4.26x
Columbia 1.08% 4.25x
Charlotte Russe 2.66% 4.10x
American Eagle Outfitters 5.89% 3.98x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.06% 3.59x
Scuba Diving 0.04% 3.54x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 3.02x
Cosmetics Business 0.04% 2.64x
Robotics 0.10% 2.39x
Hipster Clothing 0.06% 2.36x
Arts & Crafts 0.06% 2.34x
Spanish Lifestyle & Health 0.12% 2.31x
Vietnam Cluster 0.06% 2.27x
Memphis News 0.23% 2.22x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female