Dstillery Audiences

ECONO LODGE

Audience Size: 1 Million Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 4.19% 1.67x
Southeastern Voters 3.45% 1.65x
Smoky Mountains Trip Planners 3.51% 1.58x
Washington DC Trip Planners 3.93% 1.56x
Georgia Trip Planners 3.70% 1.54x
South State Fair Visitors 3.93% 1.54x
Myrtle Beach Trip Planners 3.01% 1.52x
Alabama Trip Planners 4.20% 1.51x
North Midwest State Fair Visitors 3.54% 1.49x
SEC Fans 3.21% 1.48x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.52% 5.80x
Eddie Bauer 2.20% 4.20x
Carhartt 3.90% 4.17x
Buckle 4.70% 4.08x
Express Outlets 0.87% 4.06x
Levi Strauss 1.18% 4.01x
Columbia 1.11% 3.89x
Charlotte Russe 3.51% 3.81x
Topshop 0.34% 3.80x
American Eagle Outfitters 6.09% 3.79x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.18% 5.51x
Bulgaria Cluster 0.05% 5.22x
Canada Shopping - General Commerce 0.06% 5.04x
Canadian News 0.11% 3.83x
Local & Travel England - Northern England 0.02% 3.78x
South Carolina Travel 0.03% 3.65x
Canada Shopping - Kitchenware 0.03% 3.61x
Canada Online Shopping Cluster 0.03% 3.36x
Drawing & Animation 0.02% 2.98x
Cars, Travel & Food 0.05% 2.97x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female