Dstillery Audiences

ECONO LODGE

Audience Size: 904.2 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 904.2 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 1.53% 1.72x
Smoky Mountains Trip Planners 1.87% 1.70x
Georgia Trip Planners 2.17% 1.54x
Oregon Trip Planners 1.89% 1.53x
Tractor Shoppers 1.68% 1.50x
Archery Enthusiasts 1.51% 1.47x
Truck Shoppers 1.68% 1.45x
Alabama Trip Planners 4.38% 1.45x
Quads and ATV Enthusiasts 1.79% 1.42x
Hunters 1.68% 1.42x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.95% 9.19x
Carhartt 13.07% 5.91x
Columbia 0.87% 5.85x
Ralph Lauren 0.68% 5.54x
Aeropostale 2.25% 5.49x
Express Outlets 0.38% 5.21x
American Eagle Outfitters 3.70% 5.14x
Zumiez 2.71% 5.11x
Brooks Brothers 2.34% 5.02x
Lane Bryant 3.32% 4.96x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Oregon News.

Content Affinity Composition Index
Oregon News 1.99% 2.17x
Kentucky News 1.59% 1.93x
Alabama News 1.86% 1.73x
Virginia News 1.73% 1.60x
Georgia Cluster 2.43% 1.42x
Car Forums 1.99% 1.40x
Assorted Topics (Humor, Gossip, Viral Media) 1.57% 1.13x
Phone & Business Information Searchers 4.04% 1.12x
Appliances & Reviews 3.08% 1.11x
Career Cluster A 3.31% 1.10x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female