Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Alabama Trip Planners.
| Interest | Composition | Index |
| Alabama Trip Planners | 4.24% | 1.63x |
| North Midwest State Fair Visitors | 3.77% | 1.59x |
| South State Fair Visitors | 3.92% | 1.52x |
| Smoky Mountains Trip Planners | 3.44% | 1.49x |
| Cabin Rental Researchers | 3.79% | 1.47x |
| Southeastern Voters | 3.02% | 1.45x |
| Georgia Trip Planners | 3.48% | 1.33x |
| Drive-In Theater Enthusiasts | 3.02% | 1.32x |
| Tractor Shoppers | 2.98% | 1.32x |
| Mowing Equipment Shoppers | 2.62% | 1.30x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 1.31% | 5.60x |
| Eddie Bauer | 1.98% | 4.22x |
| Buckle | 4.68% | 4.18x |
| Express Outlets | 0.80% | 4.09x |
| Columbia | 1.10% | 4.03x |
| Levi Strauss | 1.26% | 3.96x |
| Topshop | 0.33% | 3.89x |
| American Eagle Outfitters | 5.69% | 3.82x |
| Carhartt | 0.38% | 3.81x |
| Charlotte Russe | 3.15% | 3.72x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.02% | 3.78x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.44x |
| Online Learning | 0.03% | 3.44x |
| Ontario Canada Cluster | 0.04% | 3.31x |
| Mining & Natural Resources | 0.03% | 3.20x |
| Bulgaria Cluster | 0.02% | 3.00x |
| Drawing & Animation | 0.02% | 2.98x |
| Active Lifestyle Enthusiasts | 0.02% | 2.85x |
| South Carolina Travel | 0.02% | 2.19x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.17x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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