Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 113.1 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.26% | 3.58x |
| Online Grammar Tool Users | 0.52% | 3.32x |
| Ivy League College Researchers | 0.39% | 3.04x |
| New Year Resolution Intender | 0.39% | 2.52x |
| Executive Travelers | 0.26% | 2.37x |
| Verizon Wireless Customers | 0.22% | 2.33x |
| Cold and Flu Prevention Researchers | 1.30% | 2.16x |
| Wellness Enthusiasts | 0.26% | 2.09x |
| Professional Medical Journal Readers | 0.65% | 2.06x |
| 2022 FIFA World Cup Enthusiasts | 1.42% | 2.01x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 0.68% | 6.90x |
| Columbia | 0.36% | 5.80x |
| Kate Spade | 0.24% | 4.84x |
| Express Outlets | 0.30% | 4.36x |
| LL Bean | 0.14% | 3.89x |
| Buckle | 1.43% | 3.76x |
| Aeropostale | 1.31% | 3.72x |
| Maurices | 2.25% | 3.62x |
| Dressbarn | 0.93% | 3.42x |
| Forever 21 | 0.51% | 3.42x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.21% | 4.62x |
| Crossword & Puzzle Players | 0.39% | 4.07x |
| Philippines News | 0.39% | 3.86x |
| Diamonds & Precious Metals | 0.13% | 3.73x |
| People Search | 0.21% | 3.42x |
| Women Shoppers | 0.09% | 3.33x |
| Custom Gifts | 0.13% | 3.16x |
| Furniture Shopping | 0.09% | 2.72x |
| Cosmetics Business | 0.04% | 2.64x |
| US Cycling | 0.39% | 2.63x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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