Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 681.2 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.22% | 2.33x |
| Tennessee Volunteers Fans | 4.15% | 1.92x |
| South State Fair Visitors | 4.85% | 1.87x |
| Cattlemen and Pork Producers | 3.32% | 1.86x |
| Jeep Vehicle Shoppers | 4.08% | 1.85x |
| Mowing Equipment Shoppers | 3.45% | 1.81x |
| Tractor Shoppers | 3.70% | 1.79x |
| Alabama Trip Planners | 5.42% | 1.76x |
| Arkansas Razorbacks Fans | 3.77% | 1.73x |
| SEC Fans | 3.70% | 1.70x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 1.79% | 6.84x |
| Maurices | 0.19% | 4.66x |
| Topshop | 0.23% | 4.51x |
| Carhartt | 24.21% | 4.51x |
| Eddie Bauer | 1.98% | 4.33x |
| Columbia | 0.77% | 4.33x |
| Buckle | 4.67% | 4.28x |
| Express Outlets | 0.75% | 4.09x |
| Charlotte Russe | 1.18% | 4.07x |
| Ralph Lauren | 1.12% | 4.02x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 0.32% | 6.61x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.45% | 4.39x |
| Machines & Industrial Supplies | 0.32% | 3.78x |
| Home Decoration - Crafts & Kids | 0.13% | 3.40x |
| Jokes & Riddles | 0.26% | 3.29x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.38% | 3.12x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.26% | 3.12x |
| Psychology & Social Work | 0.13% | 3.00x |
| South Dakota Cluster | 1.15% | 2.97x |
| Low Budget Shoppers | 0.13% | 2.76x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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