Dstillery Audiences

ECONO LODGE

Audience Size: 1.1 Million Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 2.51% 1.71x
Alabama Trip Planners 3.53% 1.59x
Iowa County and Local Fair Visitors 2.71% 1.51x
Speedway Event Enthusiasts 2.53% 1.48x
Oregon County and Local Fair Visitors 2.59% 1.47x
Tractor Shoppers 2.61% 1.44x
Washington DC Trip Planners 3.04% 1.43x
Smoky Mountains Trip Planners 2.55% 1.41x
Norfolk and Virginia Beach Trip Planners 3.06% 1.40x
SEC Fans 2.16% 1.38x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.37% 6.33x
Carhartt 3.34% 5.16x
Buckle 3.61% 4.34x
Columbia 1.05% 4.31x
Express Outlets 0.70% 4.31x
Eddie Bauer 1.52% 4.08x
Ralph Lauren 0.90% 4.01x
Topshop 0.23% 3.90x
Zumiez 4.20% 3.86x
Mens Wearhouse 6.19% 3.85x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 12.49x
Watches & Jewelry 0.01% 12.47x
Canada News 0.01% 11.96x
Handyman Tools 0.01% 10.20x
Home Décor, Furniture, & Decorating 0.01% 7.37x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.40x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.29x
Decoration & Fabric 0.01% 5.16x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 4.23x
Bulgaria Cluster 0.03% 4.09x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male