Dstillery Audiences

ECONO LODGE

Audience Size: 32.6 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 32.6 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 2.42% 1.62x
Tractor Shoppers 2.02% 1.54x
Georgia Trip Planners 2.60% 1.51x
Tennessee Volunteers Fans 2.12% 1.51x
SEC Fans 2.23% 1.51x
Alabama Trip Planners 5.92% 1.46x
Southeastern Voters 2.27% 1.45x
Legal Advice Researchers 1.44% 1.42x
Auburn Tigers Fans 2.22% 1.41x
Southern Central Voters 1.94% 1.39x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.62% 3.49x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.30% 3.06x
Missouri Travel & Outdoors Cluster 1.29% 2.90x
Upstate New York Travel Cluster 0.66% 2.26x
Southeast College Athletics 0.29% 2.08x
Arkansas News 0.80% 2.03x
Austin Cluster 0.87% 1.99x
Illinois News 1.00% 1.98x
Yard Structures 0.31% 1.91x
Alabama News 2.44% 1.86x
Canada Consumer Product Cluster 0.14% 1.74x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.