Dstillery Audiences

ECONO LODGE

Audience Size: 545.2 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 545.2 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 4.86% 1.51x
Cabin Rental Researchers 1.97% 1.49x
Smoky Mountains Trip Planners 1.63% 1.49x
Auburn Tigers Fans 1.53% 1.44x
Tractor Shoppers 1.41% 1.43x
SEC Fans 1.42% 1.43x
Southeastern Voters 1.53% 1.42x
Louisville Cardinals Fans 1.29% 1.40x
Retirement Financial Account Researchers 1.14% 1.39x
Hunters 1.55% 1.39x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.61% 8.62x
Columbia 0.62% 6.21x
Ralph Lauren 0.52% 6.13x
Carhartt 12.99% 5.40x
Club Monaco 0.60% 5.34x
Aeropostale 2.01% 5.30x
Levi Strauss 0.55% 5.25x
Everlane 0.04% 5.13x
American Eagle Outfitters 3.13% 5.12x
Lane Bryant 2.39% 5.10x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.24% 3.71x
Sports - Golf, Hunting, Fishing 0.04% 3.11x
Franco-African Cluster 0.03% 2.48x
London Tourism & Events 0.03% 2.39x
Scuba Diving 0.03% 2.29x
Savannah Georgia News 0.33% 2.25x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.05% 2.12x
Oregon News 1.70% 2.10x
Virginia Athletics 0.06% 2.03x
Consumer Rewards 0.07% 1.96x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female