Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Alabama Trip Planners.
| Interest | Composition | Index |
| Alabama Trip Planners | 2.88% | 1.85x |
| Tractor Shoppers | 2.11% | 1.71x |
| Georgia Trip Planners | 2.58% | 1.65x |
| Smoky Mountains Trip Planners | 2.13% | 1.65x |
| Mowing Equipment Shoppers | 1.67% | 1.62x |
| Farming Simulator Video Game Fans | 2.12% | 1.51x |
| Dodge Vehicle Shoppers | 1.91% | 1.49x |
| Cattle Industry New Readers | 1.57% | 1.47x |
| Cabin Rental Researchers | 2.06% | 1.44x |
| Southeastern Voters | 1.64% | 1.44x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 1.89% | 8.04x |
| Carhartt | 10.81% | 5.58x |
| Columbia | 1.05% | 5.22x |
| Aeropostale | 2.28% | 5.16x |
| Ralph Lauren | 0.80% | 4.90x |
| Express Outlets | 0.55% | 4.77x |
| Zumiez | 3.43% | 4.59x |
| Buckle | 2.11% | 4.50x |
| American Eagle Outfitters | 4.00% | 4.49x |
| Mens Wearhouse | 6.10% | 4.46x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Christian Youth.
| Content Affinity | Composition | Index |
| Christian Youth | 0.16% | 3.11x |
| Free Online Game Players | 0.18% | 2.76x |
| Farming & Agriculture | 0.25% | 2.56x |
| Missouri Travel & Outdoors Cluster | 0.95% | 2.54x |
| South Dakota Cluster | 0.58% | 2.49x |
| Savannah Georgia News | 0.56% | 2.35x |
| Mississippi News | 0.70% | 2.23x |
| Alabama News | 2.83% | 2.12x |
| Natural & Healthy Living Researchers | 0.11% | 2.08x |
| Cars, Travel & Food | 0.05% | 2.08x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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