Dstillery Audiences

ECONO LODGE

Audience Size: 1.1 Million Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 4.24% 1.63x
North Midwest State Fair Visitors 3.77% 1.59x
South State Fair Visitors 3.92% 1.52x
Smoky Mountains Trip Planners 3.44% 1.49x
Cabin Rental Researchers 3.79% 1.47x
Southeastern Voters 3.02% 1.45x
Georgia Trip Planners 3.48% 1.33x
Drive-In Theater Enthusiasts 3.02% 1.32x
Tractor Shoppers 2.98% 1.32x
Mowing Equipment Shoppers 2.62% 1.30x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.31% 5.60x
Eddie Bauer 1.98% 4.22x
Buckle 4.68% 4.18x
Express Outlets 0.80% 4.09x
Columbia 1.10% 4.03x
Levi Strauss 1.26% 3.96x
Topshop 0.33% 3.89x
American Eagle Outfitters 5.69% 3.82x
Carhartt 0.38% 3.81x
Charlotte Russe 3.15% 3.72x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.02% 3.78x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.44x
Online Learning 0.03% 3.44x
Ontario Canada Cluster 0.04% 3.31x
Mining & Natural Resources 0.03% 3.20x
Bulgaria Cluster 0.02% 3.00x
Drawing & Animation 0.02% 2.98x
Active Lifestyle Enthusiasts 0.02% 2.85x
South Carolina Travel 0.02% 2.19x
Sports - Golf, Hunting, Fishing 0.05% 2.17x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female