Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 545.2 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Alabama Trip Planners.
| Interest | Composition | Index |
| Alabama Trip Planners | 4.86% | 1.51x |
| Cabin Rental Researchers | 1.97% | 1.49x |
| Smoky Mountains Trip Planners | 1.63% | 1.49x |
| Auburn Tigers Fans | 1.53% | 1.44x |
| Tractor Shoppers | 1.41% | 1.43x |
| SEC Fans | 1.42% | 1.43x |
| Southeastern Voters | 1.53% | 1.42x |
| Louisville Cardinals Fans | 1.29% | 1.40x |
| Retirement Financial Account Researchers | 1.14% | 1.39x |
| Hunters | 1.55% | 1.39x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 1.61% | 8.62x |
| Columbia | 0.62% | 6.21x |
| Ralph Lauren | 0.52% | 6.13x |
| Carhartt | 12.99% | 5.40x |
| Club Monaco | 0.60% | 5.34x |
| Aeropostale | 2.01% | 5.30x |
| Levi Strauss | 0.55% | 5.25x |
| Everlane | 0.04% | 5.13x |
| American Eagle Outfitters | 3.13% | 5.12x |
| Lane Bryant | 2.39% | 5.10x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.24% | 3.71x |
| Sports - Golf, Hunting, Fishing | 0.04% | 3.11x |
| Franco-African Cluster | 0.03% | 2.48x |
| London Tourism & Events | 0.03% | 2.39x |
| Scuba Diving | 0.03% | 2.29x |
| Savannah Georgia News | 0.33% | 2.25x |
| Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.05% | 2.12x |
| Oregon News | 1.70% | 2.10x |
| Virginia Athletics | 0.06% | 2.03x |
| Consumer Rewards | 0.07% | 1.96x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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