Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 95.6 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.22% | 2.33x |
| Texas Longhorn Fans | 5.25% | 2.10x |
| Hip Hop Fans | 4.97% | 2.00x |
| UNC Tar Heels Fans | 4.70% | 1.88x |
| Restaurant Supply Shoppers | 0.28% | 1.87x |
| Off Road Accessories Enthusiasts | 4.97% | 1.84x |
| Atlanta Braves Fans | 4.70% | 1.81x |
| Deodorant Shoppers | 4.42% | 1.81x |
| New Orleans Saints Fans | 4.42% | 1.78x |
| Newly Recruited Military Personnel | 4.42% | 1.77x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.27% | 4.89x |
| Belk | 1.53% | 4.86x |
| Tommy Bahama | 0.59% | 4.08x |
| Maurices | 5.42% | 3.85x |
| Ralph Lauren | 0.69% | 3.56x |
| Lorna Jane | 0.08% | 3.47x |
| Carhartt | 31.65% | 3.35x |
| Joe's Jeans | 0.02% | 3.34x |
| Gymboree | 2.11% | 3.18x |
| The North Face | 0.43% | 3.18x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling).
| Content Affinity | Composition | Index |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 1.38% | 9.75x |
| Memphis News | 0.80% | 5.97x |
| Furniture Shopping | 0.80% | 4.29x |
| Equestrian Cluster | 0.55% | 3.99x |
| Psychology & Social Work | 0.14% | 3.93x |
| Trucking | 0.83% | 3.88x |
| Diamonds & Precious Metals | 0.13% | 3.73x |
| Mobile Industry Information | 0.20% | 3.67x |
| Children's Learning Tools | 0.55% | 3.46x |
| Savannah Georgia News | 1.93% | 3.42x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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