Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 966.7 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 2.02x |
| Smokie Mountain Trip Planner | 4.16% | 1.71x |
| South State Fair Visitors | 4.39% | 1.65x |
| Oregon Ducks Fans | 3.13% | 1.60x |
| Washington DC Trip Planners | 3.87% | 1.55x |
| Oregon County and Local Fair Visitors | 3.71% | 1.52x |
| Oregon Trip Planners | 3.34% | 1.48x |
| Portland Trail Blazers Fans | 3.11% | 1.47x |
| Southeastern Voters | 3.25% | 1.46x |
| Washington County and Local Fair Visitors | 3.36% | 1.43x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 1.91% | 6.64x |
| Carhartt | 17.59% | 4.53x |
| Eddie Bauer | 2.51% | 4.52x |
| Levi Strauss | 0.78% | 4.41x |
| Topshop | 0.35% | 4.35x |
| Buckle | 5.27% | 4.28x |
| Express Outlets | 0.96% | 4.26x |
| Columbia | 1.08% | 4.25x |
| Charlotte Russe | 2.66% | 4.10x |
| American Eagle Outfitters | 5.89% | 3.98x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Tattoos & Costumes.
| Content Affinity | Composition | Index |
| Tattoos & Costumes | 0.06% | 3.59x |
| Scuba Diving | 0.04% | 3.54x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 3.02x |
| Cosmetics Business | 0.04% | 2.64x |
| Robotics | 0.10% | 2.39x |
| Hipster Clothing | 0.06% | 2.36x |
| Arts & Crafts | 0.06% | 2.34x |
| Spanish Lifestyle & Health | 0.12% | 2.31x |
| Vietnam Cluster | 0.06% | 2.27x |
| Memphis News | 0.23% | 2.22x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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