Dstillery Audiences

ECONO LODGE

Audience Size: 1.1 Million Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 2.88% 1.85x
Tractor Shoppers 2.11% 1.71x
Georgia Trip Planners 2.58% 1.65x
Smoky Mountains Trip Planners 2.13% 1.65x
Mowing Equipment Shoppers 1.67% 1.62x
Farming Simulator Video Game Fans 2.12% 1.51x
Dodge Vehicle Shoppers 1.91% 1.49x
Cattle Industry New Readers 1.57% 1.47x
Cabin Rental Researchers 2.06% 1.44x
Southeastern Voters 1.64% 1.44x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.89% 8.04x
Carhartt 10.81% 5.58x
Columbia 1.05% 5.22x
Aeropostale 2.28% 5.16x
Ralph Lauren 0.80% 4.90x
Express Outlets 0.55% 4.77x
Zumiez 3.43% 4.59x
Buckle 2.11% 4.50x
American Eagle Outfitters 4.00% 4.49x
Mens Wearhouse 6.10% 4.46x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Christian Youth.

Content Affinity Composition Index
Christian Youth 0.16% 3.11x
Free Online Game Players 0.18% 2.76x
Farming & Agriculture 0.25% 2.56x
Missouri Travel & Outdoors Cluster 0.95% 2.54x
South Dakota Cluster 0.58% 2.49x
Savannah Georgia News 0.56% 2.35x
Mississippi News 0.70% 2.23x
Alabama News 2.83% 2.12x
Natural & Healthy Living Researchers 0.11% 2.08x
Cars, Travel & Food 0.05% 2.08x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female