Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 204.4 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.22% | 2.33x |
| Sunglasses Shoppers | 0.87% | 1.90x |
| Restaurant Supply Shoppers | 0.17% | 1.66x |
| Yellowstone Park Trip Planners | 4.82% | 1.58x |
| Food Delivery Service Users | 0.95% | 1.57x |
| Netflix Users | 4.88% | 1.47x |
| Georgia County and Local Fair Visitors | 4.65% | 1.45x |
| Southeastern Voters | 4.04% | 1.44x |
| South West State Fair Visitors | 4.26% | 1.43x |
| Smokie Mountain Trip Planner | 4.99% | 1.42x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.02% | 3.79x |
| Tommy Bahama | 0.43% | 3.30x |
| Patagonia | 0.16% | 2.92x |
| Belk | 0.66% | 2.81x |
| Eddie Bauer | 0.77% | 2.69x |
| Carhartt | 19.20% | 2.54x |
| Maurices | 2.87% | 2.47x |
| Buckle | 1.76% | 2.33x |
| Aeropostale | 1.32% | 2.01x |
| Journeys | 2.19% | 2.00x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Diamonds & Precious Metals.
| Content Affinity | Composition | Index |
| Diamonds & Precious Metals | 0.13% | 3.73x |
| Grilling | 0.17% | 3.72x |
| Mobile Industry Information | 0.20% | 3.67x |
| Pakistan Cluster | 0.22% | 3.60x |
| Accounting | 0.17% | 3.40x |
| Canada Business Cluster | 0.16% | 3.34x |
| Custom Gifts | 0.13% | 3.16x |
| Low Budget Shoppers | 0.11% | 2.99x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.17% | 2.66x |
| Cosmetics Business | 0.04% | 2.64x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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