Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 4.19% | 1.67x |
| Southeastern Voters | 3.45% | 1.65x |
| Smoky Mountains Trip Planners | 3.51% | 1.58x |
| Washington DC Trip Planners | 3.93% | 1.56x |
| Georgia Trip Planners | 3.70% | 1.54x |
| South State Fair Visitors | 3.93% | 1.54x |
| Myrtle Beach Trip Planners | 3.01% | 1.52x |
| Alabama Trip Planners | 4.20% | 1.51x |
| North Midwest State Fair Visitors | 3.54% | 1.49x |
| SEC Fans | 3.21% | 1.48x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 1.52% | 5.80x |
| Eddie Bauer | 2.20% | 4.20x |
| Carhartt | 3.90% | 4.17x |
| Buckle | 4.70% | 4.08x |
| Express Outlets | 0.87% | 4.06x |
| Levi Strauss | 1.18% | 4.01x |
| Columbia | 1.11% | 3.89x |
| Charlotte Russe | 3.51% | 3.81x |
| Topshop | 0.34% | 3.80x |
| American Eagle Outfitters | 6.09% | 3.79x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.18% | 5.51x |
| Bulgaria Cluster | 0.05% | 5.22x |
| Canada Shopping - General Commerce | 0.06% | 5.04x |
| Canadian News | 0.11% | 3.83x |
| Local & Travel England - Northern England | 0.02% | 3.78x |
| South Carolina Travel | 0.03% | 3.65x |
| Canada Shopping - Kitchenware | 0.03% | 3.61x |
| Canada Online Shopping Cluster | 0.03% | 3.36x |
| Drawing & Animation | 0.02% | 2.98x |
| Cars, Travel & Food | 0.05% | 2.97x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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