Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 2.51% | 1.71x |
| Alabama Trip Planners | 3.53% | 1.59x |
| Iowa County and Local Fair Visitors | 2.71% | 1.51x |
| Speedway Event Enthusiasts | 2.53% | 1.48x |
| Oregon County and Local Fair Visitors | 2.59% | 1.47x |
| Tractor Shoppers | 2.61% | 1.44x |
| Washington DC Trip Planners | 3.04% | 1.43x |
| Smoky Mountains Trip Planners | 2.55% | 1.41x |
| Norfolk and Virginia Beach Trip Planners | 3.06% | 1.40x |
| SEC Fans | 2.16% | 1.38x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 1.37% | 6.33x |
| Carhartt | 3.34% | 5.16x |
| Buckle | 3.61% | 4.34x |
| Columbia | 1.05% | 4.31x |
| Express Outlets | 0.70% | 4.31x |
| Eddie Bauer | 1.52% | 4.08x |
| Ralph Lauren | 0.90% | 4.01x |
| Topshop | 0.23% | 3.90x |
| Zumiez | 4.20% | 3.86x |
| Mens Wearhouse | 6.19% | 3.85x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 12.49x |
| Watches & Jewelry | 0.01% | 12.47x |
| Canada News | 0.01% | 11.96x |
| Handyman Tools | 0.01% | 10.20x |
| Home Décor, Furniture, & Decorating | 0.01% | 7.37x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 5.40x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.29x |
| Decoration & Fabric | 0.01% | 5.16x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 4.23x |
| Bulgaria Cluster | 0.03% | 4.09x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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