Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 904.2 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 1.53% | 1.72x |
| Smoky Mountains Trip Planners | 1.87% | 1.70x |
| Georgia Trip Planners | 2.17% | 1.54x |
| Oregon Trip Planners | 1.89% | 1.53x |
| Tractor Shoppers | 1.68% | 1.50x |
| Archery Enthusiasts | 1.51% | 1.47x |
| Truck Shoppers | 1.68% | 1.45x |
| Alabama Trip Planners | 4.38% | 1.45x |
| Quads and ATV Enthusiasts | 1.79% | 1.42x |
| Hunters | 1.68% | 1.42x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 1.95% | 9.19x |
| Carhartt | 13.07% | 5.91x |
| Columbia | 0.87% | 5.85x |
| Ralph Lauren | 0.68% | 5.54x |
| Aeropostale | 2.25% | 5.49x |
| Express Outlets | 0.38% | 5.21x |
| American Eagle Outfitters | 3.70% | 5.14x |
| Zumiez | 2.71% | 5.11x |
| Brooks Brothers | 2.34% | 5.02x |
| Lane Bryant | 3.32% | 4.96x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 1.99% | 2.17x |
| Kentucky News | 1.59% | 1.93x |
| Alabama News | 1.86% | 1.73x |
| Virginia News | 1.73% | 1.60x |
| Georgia Cluster | 2.43% | 1.42x |
| Car Forums | 1.99% | 1.40x |
| Assorted Topics (Humor, Gossip, Viral Media) | 1.57% | 1.13x |
| Phone & Business Information Searchers | 4.04% | 1.12x |
| Appliances & Reviews | 3.08% | 1.11x |
| Career Cluster A | 3.31% | 1.10x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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