Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 123.1 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.22% | 2.33x |
| Foot Pain Sufferers | 0.79% | 2.03x |
| Migraine Researchers | 1.12% | 1.98x |
| Sunglasses Shoppers | 0.87% | 1.90x |
| Los Angeles Activities Researchers | 1.12% | 1.88x |
| Halloween Thrill Seekers | 2.50% | 1.77x |
| Hunters | 3.29% | 1.74x |
| Rapid City Trip Planners | 2.04% | 1.74x |
| Colorado County and Local Fair Visitors | 3.09% | 1.72x |
| San Diego Activities Researchers | 0.66% | 1.71x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 0.90% | 5.73x |
| Carhartt | 12.16% | 3.59x |
| Eddie Bauer | 0.67% | 3.28x |
| Maurices | 2.85% | 3.21x |
| Ralph Lauren | 0.30% | 2.95x |
| The Childrens Place | 1.69% | 2.88x |
| Buckle | 1.60% | 2.87x |
| Columbia | 0.19% | 2.72x |
| Aeropostale | 1.36% | 2.65x |
| REI | 0.26% | 2.64x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.24% | 5.97x |
| Weight Lifting Enthusiasts | 0.24% | 4.80x |
| Diamonds & Precious Metals | 0.13% | 3.73x |
| Women Shoppers | 0.09% | 3.33x |
| Custom Gifts | 0.13% | 3.16x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.20% | 3.01x |
| Liberal Media - Political Activism | 0.26% | 2.88x |
| Colorado Cluster | 1.38% | 2.79x |
| Furniture Shopping | 0.09% | 2.72x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.13% | 2.72x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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