Dstillery Audiences

ECONO LODGE

Audience Size: 681.2 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 681.2 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.22% 2.33x
Tennessee Volunteers Fans 4.15% 1.92x
South State Fair Visitors 4.85% 1.87x
Cattlemen and Pork Producers 3.32% 1.86x
Jeep Vehicle Shoppers 4.08% 1.85x
Mowing Equipment Shoppers 3.45% 1.81x
Tractor Shoppers 3.70% 1.79x
Alabama Trip Planners 5.42% 1.76x
Arkansas Razorbacks Fans 3.77% 1.73x
SEC Fans 3.70% 1.70x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.79% 6.84x
Maurices 0.19% 4.66x
Topshop 0.23% 4.51x
Carhartt 24.21% 4.51x
Eddie Bauer 1.98% 4.33x
Columbia 0.77% 4.33x
Buckle 4.67% 4.28x
Express Outlets 0.75% 4.09x
Charlotte Russe 1.18% 4.07x
Ralph Lauren 1.12% 4.02x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.32% 6.61x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.45% 4.39x
Machines & Industrial Supplies 0.32% 3.78x
Home Decoration - Crafts & Kids 0.13% 3.40x
Jokes & Riddles 0.26% 3.29x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.38% 3.12x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.26% 3.12x
Psychology & Social Work 0.13% 3.00x
South Dakota Cluster 1.15% 2.97x
Low Budget Shoppers 0.13% 2.76x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male