Dstillery Audiences

ECONO LODGE

Audience Size: 102.2 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 102.2 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.22% 2.33x
Georgia Trip Planners 5.27% 2.04x
Southeastern Voters 4.80% 1.96x
Georgia County and Local Fair Visitors 4.80% 1.93x
Antiquing Enthusiasts 3.40% 1.90x
Oregon Trip Planners 3.40% 1.83x
North Midwest State Fair Visitors 4.33% 1.80x
Smoky Mountains Trip Planners 3.75% 1.75x
Disability Insurance Researchers 4.45% 1.74x
Personalized Gift Shoppers 3.75% 1.73x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.41% 4.94x
Patagonia 0.30% 4.68x
Maurices 6.29% 4.39x
Tommy Bahama 0.59% 4.12x
Ralph Lauren 0.89% 4.02x
Columbia 0.38% 3.85x
Carhartt 36.63% 3.79x
Joe's Jeans 0.03% 3.70x
Eddie Bauer 1.27% 3.47x
Buckle 2.92% 3.29x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Psychology & Social Work.

Content Affinity Composition Index
Psychology & Social Work 0.14% 3.93x
Diamonds & Precious Metals 0.13% 3.73x
Mobile Industry Information 0.20% 3.67x
Canada Business Cluster 0.16% 3.34x
Numerology & Astrology 0.23% 3.33x
Caribbean Vacation 0.24% 3.32x
Custom Gifts 0.13% 3.16x
Home Remodeling 0.14% 2.91x
Private Aviation 0.37% 2.87x
Beer, Wine & Alcohol 0.24% 2.85x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female