Dstillery Audiences

ECONO LODGE

Audience Size: 95.6 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 95.6 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.22% 2.33x
Texas Longhorn Fans 5.25% 2.10x
Hip Hop Fans 4.97% 2.00x
UNC Tar Heels Fans 4.70% 1.88x
Restaurant Supply Shoppers 0.28% 1.87x
Off Road Accessories Enthusiasts 4.97% 1.84x
Atlanta Braves Fans 4.70% 1.81x
Deodorant Shoppers 4.42% 1.81x
New Orleans Saints Fans 4.42% 1.78x
Newly Recruited Military Personnel 4.42% 1.77x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Patagonia.

Location Composition Index
Patagonia 0.27% 4.89x
Belk 1.53% 4.86x
Tommy Bahama 0.59% 4.08x
Maurices 5.42% 3.85x
Ralph Lauren 0.69% 3.56x
Lorna Jane 0.08% 3.47x
Carhartt 31.65% 3.35x
Joe's Jeans 0.02% 3.34x
Gymboree 2.11% 3.18x
The North Face 0.43% 3.18x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling).

Content Affinity Composition Index
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.38% 9.75x
Memphis News 0.80% 5.97x
Furniture Shopping 0.80% 4.29x
Equestrian Cluster 0.55% 3.99x
Psychology & Social Work 0.14% 3.93x
Trucking 0.83% 3.88x
Diamonds & Precious Metals 0.13% 3.73x
Mobile Industry Information 0.20% 3.67x
Children's Learning Tools 0.55% 3.46x
Savannah Georgia News 1.93% 3.42x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male