Dstillery Audiences

ECONO LODGE

Audience Size: 123.1 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 123.1 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.22% 2.33x
Foot Pain Sufferers 0.79% 2.03x
Migraine Researchers 1.12% 1.98x
Sunglasses Shoppers 0.87% 1.90x
Los Angeles Activities Researchers 1.12% 1.88x
Halloween Thrill Seekers 2.50% 1.77x
Hunters 3.29% 1.74x
Rapid City Trip Planners 2.04% 1.74x
Colorado County and Local Fair Visitors 3.09% 1.72x
San Diego Activities Researchers 0.66% 1.71x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 0.90% 5.73x
Carhartt 12.16% 3.59x
Eddie Bauer 0.67% 3.28x
Maurices 2.85% 3.21x
Ralph Lauren 0.30% 2.95x
The Childrens Place 1.69% 2.88x
Buckle 1.60% 2.87x
Columbia 0.19% 2.72x
Aeropostale 1.36% 2.65x
REI 0.26% 2.64x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 0.24% 5.97x
Weight Lifting Enthusiasts 0.24% 4.80x
Diamonds & Precious Metals 0.13% 3.73x
Women Shoppers 0.09% 3.33x
Custom Gifts 0.13% 3.16x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.20% 3.01x
Liberal Media - Political Activism 0.26% 2.88x
Colorado Cluster 1.38% 2.79x
Furniture Shopping 0.09% 2.72x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.13% 2.72x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male