Explore the Econo Lodge Audience
Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 265.8 thousand unique devices whose actions qualify for the Econo Lodge audience.
INTERESTS
The Econo Lodge audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Econo Lodge audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.24% | 2.81x |
| Verizon Wireless Customers | 0.22% | 2.33x |
| Sunglasses Shoppers | 0.87% | 1.90x |
| Quarantine Planners | 0.97% | 1.81x |
| Medicaid Researchers | 2.01% | 1.76x |
| Oregon County and Local Fair Visitors | 4.42% | 1.72x |
| Trendy Shoe Shoppers | 0.80% | 1.66x |
| Job Seekers | 0.88% | 1.64x |
| Work Hard, Play Hard Travelers | 1.45% | 1.64x |
| Venture Capitalists | 1.85% | 1.64x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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APPAREL RETAILERS
The Econo Lodge audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.
| Location | Composition | Index |
| Belk | 3.39% | 3.30x |
| Maurices | 10.85% | 2.39x |
| Carhartt | 42.03% | 2.14x |
| Eddie Bauer | 2.41% | 2.03x |
| Patagonia | 0.39% | 2.02x |
| Buckle | 6.56% | 1.96x |
| Columbia | 0.55% | 1.94x |
| Ralph Lauren | 1.11% | 1.87x |
| The Childrens Place | 7.60% | 1.81x |
| REI | 0.96% | 1.76x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Econo Lodge audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.24% | 5.47x |
| Power Tools | 0.16% | 3.79x |
| Diamonds & Precious Metals | 0.13% | 3.73x |
| Online Games | 0.32% | 3.40x |
| Women Shoppers | 0.09% | 3.33x |
| South Dakota Cluster | 1.13% | 3.28x |
| Female Lifestyle Content Readers | 0.24% | 3.26x |
| Custom Gifts | 0.13% | 3.16x |
| Motorcycle Racing Researchers | 0.16% | 3.09x |
| Travel, Food, Fashion & Fitness | 0.16% | 3.08x |
Composition Percentage:
The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
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DEMOGRAPHICS
The Econo Lodge audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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