Dstillery Audiences

ECONO LODGE

Audience Size: 387 Thousand Devices

Explore the Econo Lodge Audience

Below you'll find more information about the Econo Lodge audience, broken down in different categories based on their digital and physical behaviors. These are 387 thousand unique devices whose actions qualify for the Econo Lodge audience.

Dstillery Crafted Audiences

INTERESTS

The Econo Lodge audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Econo Lodge audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.22% 2.33x
Sunglasses Shoppers 0.87% 1.90x
Southeastern Voters 4.58% 1.77x
Rapid City Trip Planners 2.40% 1.56x
Oregon County and Local Fair Visitors 3.81% 1.54x
Iowa County and Local Fair Visitors 4.66% 1.54x
Smokie Mountain Trip Planner 5.26% 1.52x
Speedway Event Enthusiasts 3.72% 1.51x
RC Helicopters and Drones Hobbyists 3.29% 1.50x
South Carolina Gamecocks Fans 2.52% 1.50x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Interest attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Econo Lodge audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Econo Lodge audience is Belk.

Location Composition Index
Belk 1.82% 2.75x
Maurices 7.81% 2.32x
Patagonia 0.32% 2.13x
Columbia 0.50% 2.11x
Eddie Bauer 1.88% 2.10x
Carhartt 34.36% 2.08x
Buckle 4.43% 1.97x
REI 0.72% 1.80x
Ralph Lauren 0.91% 1.76x
Zumiez 3.09% 1.75x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Location attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Econo Lodge audience is Low Budget Shoppers.

Content Affinity Composition Index
Low Budget Shoppers 0.21% 7.81x
Florida College Athletics 0.26% 4.63x
Cakes & Sweets 0.12% 4.23x
South Dakota Cluster 1.24% 3.74x
Diamonds & Precious Metals 0.13% 3.73x
Mobile Industry Information 0.20% 3.67x
Caribbean Vacation 0.21% 3.37x
Canada Business Cluster 0.16% 3.34x
Women Shoppers 0.09% 3.33x
Custom Gifts 0.13% 3.16x
Composition Percentage: The overlap percentage between the Econo Lodge audience and the Content Affinity attribute.
Index: A comparison of the Econo Lodge audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Econo Lodge audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female