Dstillery Audiences

EDDIE BAUER

Audience Size: 188.4 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 188.4 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.12% 1.79x
Rodeo Enthusiasts 2.21% 1.68x
Chicago Trip Planners 2.31% 1.64x
Kansas City Royals Fans 1.90% 1.64x
Women's Fashion Magazine Readers 1.46% 1.62x
Minnesota Vikings Fans 1.34% 1.61x
Minnesota Twins Fans 1.53% 1.60x
LGBT Activists 1.73% 1.59x
Restaurant Researchers 1.68% 1.56x
Men's Underwear Shoppers 1.75% 1.55x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Levi Strauss.

Location Composition Index
Levi Strauss 9.32% 69.80x
Calvin Klein 5.91% 51.85x
LL Bean 2.75% 45.46x
Free People 9.50% 43.60x
The North Face 12.64% 40.13x
Express 11.80% 34.36x
Zumiez 15.00% 34.02x
Kate Spade 7.53% 34.00x
American Eagle Outfitters 24.83% 33.73x
Chicos 17.84% 31.83x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.19% 5.91x
Hipster Clothing 0.22% 4.98x
Minnesota Community Business Cluster 1.14% 4.34x
North Dakota Cluster 1.12% 3.93x
Visa & Immigration 0.17% 3.04x
Perfume, Makeup & Cosmetics 0.24% 2.99x
Winter Sports & Gear 0.46% 2.97x
LGBTQ Advocacy 1.22% 2.71x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.12% 2.69x
Minnesota Local News Cluster 2.48% 2.64x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male