Dstillery Audiences

EDDIE BAUER

Audience Size: 174.6 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 174.6 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is Quarantine Planners.

Interest Composition Index
Quarantine Planners 2.12% 3.91x
Denver Trip Planners 3.71% 2.61x
Snowboard Enthusiasts 2.92% 2.52x
Summer Festivals and Fairs Visitors 5.70% 2.52x
Ski and Snowboard Trip Planners 4.38% 2.48x
Washington Skiers and Snowboarders 4.38% 2.44x
Colorado County and Local Fair Visitors 4.91% 2.41x
Wireless Headphone Researchers 0.21% 2.33x
North West State Fair Visitors 5.84% 2.33x
Ski Enthusiasts 3.58% 2.24x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.82% 12.50x
The North Face 5.81% 11.53x
Free People 7.47% 10.84x
Charlotte Russe 2.60% 10.75x
Coach 13.96% 10.20x
Abercrombie & Fitch 1.93% 10.15x
Levi Strauss 0.10% 9.86x
LL Bean 1.90% 9.71x
Ralph Lauren 5.51% 9.27x
Ann Taylor 4.37% 8.81x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.93% 5.22x
New Hampshire News 1.06% 4.39x
Power Tools 0.18% 3.91x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.09% 3.88x
Colorado Snow 0.27% 3.82x
Tahoe & Reno Tourism 0.40% 3.80x
Korea Cluster 0.20% 3.79x
Colorado Cluster 2.12% 3.79x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.40% 3.76x
Canada Shopping - General Commerce 0.04% 3.74x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female