Dstillery Audiences

EDDIE BAUER

Audience Size: 123.7 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 123.7 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is Retirement Planning Amid Covid-19.

Interest Composition Index
Retirement Planning Amid Covid-19 2.14% 3.09x
Ski House Second Home Owners 4.04% 2.43x
Aspen Trip Planners 4.51% 2.34x
Food Bank Researchers 1.66% 2.29x
Commercial Contractors & Designers 3.80% 2.22x
Vermont Trip Planners 3.80% 2.18x
Full Size SUV Auto Intenders 3.09% 2.11x
Telluride Trip Planners 4.28% 2.11x
Daily Horoscope Checkers 4.99% 2.06x
Ski and Snowboard Apparel Shoppers 3.56% 2.04x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Columbia.

Location Composition Index
Columbia 4.73% 46.47x
Calvin Klein 1.63% 42.91x
Free People 11.29% 42.61x
Charlotte Russe 2.70% 38.45x
The North Face 7.52% 38.43x
LL Bean 2.34% 32.70x
Coach 14.47% 31.48x
Lorna Jane 1.17% 29.89x
Zara 6.92% 29.45x
Michael Kors 16.11% 29.37x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 1.19% 8.31x
Accounting 0.63% 5.07x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.09% 4.94x
Nature & Wildlife 0.71% 4.68x
Vermont Cluster 0.71% 4.54x
Collectibles - Coins & Sports Cards 0.63% 4.12x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.09% 3.88x
Design Software 0.48% 3.86x
New Hampshire News 1.66% 3.85x
Canada Shopping - General Commerce 0.04% 3.74x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male