Dstillery Audiences

EDDIE BAUER

Audience Size: 50.9 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 50.9 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is Telluride Trip Planners.

Interest Composition Index
Telluride Trip Planners 5.07% 2.42x
Yellowstone Park Trip Planners 5.85% 2.24x
Colorado Skiers and Snowboarders 4.68% 2.10x
Denver Trip Planners 4.48% 2.09x
Aspen Trip Planners 3.90% 2.01x
Mid-Prestige Luxury Sedan Auto Intenders 2.14% 1.98x
Auto Show Enthusiasts 4.68% 1.98x
True Crime Podcast Listeners 0.14% 1.97x
Rock Climbing Enthusiasts 3.70% 1.97x
Bird Watching Enthusiasts 3.70% 1.93x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.79% 75.34x
Ralph Lauren 7.67% 51.92x
Columbia 3.80% 49.29x
Charlotte Russe 2.14% 44.27x
The North Face 3.73% 42.44x
Free People 5.33% 41.32x
Abercrombie & Fitch 1.41% 36.66x
Gymboree 14.95% 35.44x
Express Outlets 3.43% 35.35x
Coach 8.78% 34.51x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is Education Cluster.

Content Affinity Composition Index
Education Cluster 0.78% 7.85x
Beer, Wine & Alcohol 0.78% 6.35x
Vermont Cluster 0.58% 3.99x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.09% 3.88x
Design Software 0.39% 3.85x
Canada Shopping - General Commerce 0.04% 3.74x
Broadway Information 0.78% 3.65x
Central & South American News 0.43% 3.25x
Diet & Weight Loss 0.40% 3.22x
Canada Consumer Product Cluster 0.39% 3.18x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female