Dstillery Audiences

EDDIE BAUER

Audience Size: 83.4 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 83.4 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 2.16% 2.06x
Aspen Skiers and Snowboarders 2.36% 1.94x
Tahoe Skiers and Snowboarders 2.49% 1.93x
Rodeo Enthusiasts 2.08% 1.87x
Rapid City Trip Planners 1.58% 1.71x
Kansas City Royals Fans 1.88% 1.70x
Minnesota Vikings Fans 1.44% 1.68x
Neurologists 1.88% 1.66x
Animal Humane Society Helpers 1.50% 1.65x
San Francisco Trip Planners 2.08% 1.64x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Levi Strauss.

Location Composition Index
Levi Strauss 7.90% 114.40x
Free People 7.98% 74.44x
Calvin Klein 4.68% 68.48x
Journeys 11.90% 58.18x
Zumiez 12.57% 55.80x
American Eagle Outfitters 20.78% 54.91x
Express 9.22% 51.68x
Kate Spade 5.77% 50.66x
Coach 19.60% 50.36x
The North Face 11.00% 47.34x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.27% 6.69x
North Dakota Cluster 1.30% 4.89x
South Dakota Cluster 0.91% 4.63x
Winter Sports & Gear 0.64% 4.49x
Minnesota Community Business Cluster 1.19% 4.28x
Vermont Cluster 0.53% 3.57x
Minnesota Local News Cluster 3.13% 3.33x
LGBTQ Advocacy 1.14% 2.53x
Broadway Information 0.64% 2.45x
Fishing 0.67% 2.36x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male