Explore the Eddie Bauer Audience
Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 174.6 thousand unique devices whose actions qualify for the Eddie Bauer audience.
INTERESTS
The Eddie Bauer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Eddie Bauer audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 2.12% | 3.91x |
| Denver Trip Planners | 3.71% | 2.61x |
| Snowboard Enthusiasts | 2.92% | 2.52x |
| Summer Festivals and Fairs Visitors | 5.70% | 2.52x |
| Ski and Snowboard Trip Planners | 4.38% | 2.48x |
| Washington Skiers and Snowboarders | 4.38% | 2.44x |
| Colorado County and Local Fair Visitors | 4.91% | 2.41x |
| Wireless Headphone Researchers | 0.21% | 2.33x |
| North West State Fair Visitors | 5.84% | 2.33x |
| Ski Enthusiasts | 3.58% | 2.24x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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APPAREL RETAILERS
The Eddie Bauer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.82% | 12.50x |
| The North Face | 5.81% | 11.53x |
| Free People | 7.47% | 10.84x |
| Charlotte Russe | 2.60% | 10.75x |
| Coach | 13.96% | 10.20x |
| Abercrombie & Fitch | 1.93% | 10.15x |
| Levi Strauss | 0.10% | 9.86x |
| LL Bean | 1.90% | 9.71x |
| Ralph Lauren | 5.51% | 9.27x |
| Ann Taylor | 4.37% | 8.81x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Eddie Bauer audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.93% | 5.22x |
| New Hampshire News | 1.06% | 4.39x |
| Power Tools | 0.18% | 3.91x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.09% | 3.88x |
| Colorado Snow | 0.27% | 3.82x |
| Tahoe & Reno Tourism | 0.40% | 3.80x |
| Korea Cluster | 0.20% | 3.79x |
| Colorado Cluster | 2.12% | 3.79x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.40% | 3.76x |
| Canada Shopping - General Commerce | 0.04% | 3.74x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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DEMOGRAPHICS
The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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