Dstillery Audiences

EDDIE BAUER

Audience Size: 57.6 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 57.6 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 0.99% 3.60x
Minnesota County and Local Fair Visitors 7.16% 2.71x
Sporting Goods Shoppers 1.59% 2.71x
Harvard University Fans 0.99% 2.71x
Korean Food Enthusiasts 1.79% 2.67x
Animal Humane Society Helpers 3.98% 2.55x
Minnesota Twins Fans 4.37% 2.54x
Mazda Vehicle Shoppers 2.39% 2.49x
Mood Lifters Researchers 0.91% 2.49x
Ebay Shoppers 2.19% 2.49x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.22% 79.41x
The North Face 4.98% 58.11x
Coach 9.90% 45.11x
Levi Strauss 3.02% 42.80x
Ann Taylor 4.07% 42.40x
Free People 5.14% 41.71x
Abercrombie & Fitch 2.59% 37.40x
Charlotte Russe 3.04% 34.41x
White House Black Market 15.63% 33.26x
Madewell 4.39% 32.00x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 0.60% 4.67x
New York City Real Estate Research Cluster 0.90% 4.32x
Pacific Northwest Sports & News Cluster 0.60% 4.23x
Auto Enthusiast Information Researchers 0.99% 4.10x
Sports Apparel 0.99% 4.01x
Assorted Topics (Freebies, Gardens, Jewelry) 0.46% 3.98x
Power Tools 0.18% 3.91x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.09% 3.88x
Canada Shopping - General Commerce 0.04% 3.74x
North Dakota Cluster 1.19% 3.57x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male