Explore the Eddie Bauer Audience
Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 458.8 thousand unique devices whose actions qualify for the Eddie Bauer audience.
INTERESTS
The Eddie Bauer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Eddie Bauer audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.12% | 1.79x |
| Essential Oils Enthusiasts | 0.19% | 1.65x |
| North West State Fair Visitors | 4.04% | 1.56x |
| Iowa County and Local Fair Visitors | 3.74% | 1.52x |
| Oregon County and Local Fair Visitors | 3.52% | 1.46x |
| North Midwest State Fair Visitors | 3.33% | 1.40x |
| Washington Skiers and Snowboarders | 3.48% | 1.35x |
| Seattle Trip Planners | 3.85% | 1.32x |
| Washington County and Local Fair Visitors | 3.26% | 1.31x |
| Minnesota Twins Fans | 2.77% | 1.29x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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APPAREL RETAILERS
The Eddie Bauer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 2.71% | 31.50x |
| The North Face | 9.59% | 26.77x |
| Levi Strauss | 8.43% | 26.46x |
| Coach | 26.95% | 26.14x |
| Columbia | 6.42% | 23.54x |
| Gymboree | 20.12% | 22.29x |
| Free People | 8.30% | 21.85x |
| Michael Kors | 18.78% | 21.74x |
| LL Bean | 2.46% | 21.55x |
| Kate Spade | 10.00% | 20.45x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Eddie Bauer audience is Chat Rooms.
| Content Affinity | Composition | Index |
| Chat Rooms | 0.07% | 3.81x |
| Upstate New York State Athletics | 0.05% | 3.63x |
| Homeschooling | 0.07% | 3.36x |
| Professional Audio Visual | 0.09% | 3.22x |
| Arabic News | 0.17% | 3.11x |
| Home Office Products | 0.05% | 3.07x |
| Consumer Rewards | 0.05% | 2.64x |
| Aid Groups | 0.19% | 2.55x |
| Assorted Topics (Television, Origami, Men's Health) | 0.05% | 2.31x |
| Minnesota Community Business Cluster | 0.80% | 2.31x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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DEMOGRAPHICS
The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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