Explore the Eddie Bauer Audience
Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 123.7 thousand unique devices whose actions qualify for the Eddie Bauer audience.
INTERESTS
The Eddie Bauer audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Eddie Bauer audience is Retirement Planning Amid Covid-19.
| Interest | Composition | Index |
| Retirement Planning Amid Covid-19 | 2.14% | 3.09x |
| Ski House Second Home Owners | 4.04% | 2.43x |
| Aspen Trip Planners | 4.51% | 2.34x |
| Food Bank Researchers | 1.66% | 2.29x |
| Commercial Contractors & Designers | 3.80% | 2.22x |
| Vermont Trip Planners | 3.80% | 2.18x |
| Full Size SUV Auto Intenders | 3.09% | 2.11x |
| Telluride Trip Planners | 4.28% | 2.11x |
| Daily Horoscope Checkers | 4.99% | 2.06x |
| Ski and Snowboard Apparel Shoppers | 3.56% | 2.04x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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APPAREL RETAILERS
The Eddie Bauer audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Columbia.
| Location | Composition | Index |
| Columbia | 4.73% | 46.47x |
| Calvin Klein | 1.63% | 42.91x |
| Free People | 11.29% | 42.61x |
| Charlotte Russe | 2.70% | 38.45x |
| The North Face | 7.52% | 38.43x |
| LL Bean | 2.34% | 32.70x |
| Coach | 14.47% | 31.48x |
| Lorna Jane | 1.17% | 29.89x |
| Zara | 6.92% | 29.45x |
| Michael Kors | 16.11% | 29.37x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Eddie Bauer audience is Sports Apparel.
| Content Affinity | Composition | Index |
| Sports Apparel | 1.19% | 8.31x |
| Accounting | 0.63% | 5.07x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 3.09% | 4.94x |
| Nature & Wildlife | 0.71% | 4.68x |
| Vermont Cluster | 0.71% | 4.54x |
| Collectibles - Coins & Sports Cards | 0.63% | 4.12x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.09% | 3.88x |
| Design Software | 0.48% | 3.86x |
| New Hampshire News | 1.66% | 3.85x |
| Canada Shopping - General Commerce | 0.04% | 3.74x |
Composition Percentage:
The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
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DEMOGRAPHICS
The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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