Dstillery Audiences

EDDIE BAUER

Audience Size: 489.8 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 489.8 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 4.83% 2.11x
Burger Enthusiast 0.05% 1.92x
Seattle Trip Planners 4.60% 1.78x
Seattle Seahawks Fans 3.83% 1.67x
North Midwest State Fair Visitors 3.76% 1.64x
Washington Skiers and Snowboarders 3.71% 1.62x
Washington County and Local Fair Visitors 3.48% 1.62x
Denver Trip Planners 3.81% 1.61x
South West State Fair Visitors 4.01% 1.54x
Rapid City Trip Planners 2.89% 1.54x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.30% 25.87x
Columbia 6.78% 25.85x
The North Face 9.63% 24.31x
Free People 11.12% 23.75x
Levi Strauss 4.65% 22.89x
Coach 25.07% 22.74x
LL Bean 2.95% 22.03x
Express Outlets 4.64% 20.05x
Abercrombie & Fitch 7.02% 19.86x
Michael Kors 22.29% 19.34x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is Canada Shopping - General Commerce.

Content Affinity Composition Index
Canada Shopping - General Commerce 0.04% 3.74x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 3.64x
Pacific Northwest Sports & News Cluster 1.39% 3.21x
South Dakota Cluster 1.00% 3.12x
Minnesota Community Business Cluster 0.90% 2.97x
North Dakota Cluster 1.39% 2.96x
Youth Educational Resources 0.27% 2.91x
Costumes 0.07% 2.89x
Office Furniture Design 0.05% 2.62x
Vietnam Cluster 0.07% 2.57x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female