Dstillery Audiences

EDDIE BAUER

Audience Size: 30.5 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is Medical Advice Researchers.

Interest Composition Index
Medical Advice Researchers 1.84% 4.41x
Engagement Ring Shoppers 1.52% 4.37x
Gift Card Researchers 1.50% 4.00x
Beard Care Researchers 1.02% 3.47x
Professional Medical Journal Readers 1.23% 3.46x
Moving Truck Rental Researchers 3.05% 3.30x
Food Allergies Researchers 1.23% 3.28x
Healthy Diet Recipe Researchers 1.23% 3.22x
Thai Food Enthusiasts 1.84% 3.17x
Scuba Diving Enthusiasts 1.52% 3.13x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.43% 119.26x
The North Face 6.92% 116.19x
Ann Taylor 6.45% 102.30x
Coach 13.43% 91.75x
Kate Spade 4.03% 82.61x
Levi Strauss 9.44% 82.12x
Abercrombie & Fitch 6.75% 82.10x
The Childrens Place 16.69% 76.45x
LOFT 15.95% 65.01x
Madewell 7.12% 62.11x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 1.52% 5.76x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 3.55% 4.59x
Minnesota Local News Cluster 5.08% 4.47x
New York City Real Estate Research Cluster 0.90% 4.32x
Pacific Northwest Sports & News Cluster 0.48% 4.30x
South Dakota Cluster 1.02% 3.96x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.30% 3.92x
Power Tools 0.18% 3.91x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.09% 3.88x
Upstate New York Local Information Cluster 2.54% 3.86x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male