Dstillery Audiences

EDDIE BAUER

Audience Size: 39.3 Thousand Devices

Explore the Eddie Bauer Audience

Below you'll find more information about the Eddie Bauer audience, broken down in different categories based on their digital and physical behaviors. These are 39.3 thousand unique devices whose actions qualify for the Eddie Bauer audience.

Dstillery Crafted Audiences

INTERESTS

The Eddie Bauer audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eddie Bauer audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 7.39% 3.58x
Iowa County and Local Fair Visitors 9.09% 2.98x
Oregon County and Local Fair Visitors 7.95% 2.96x
Resume Writing Researchers 3.98% 2.95x
Language Learners 6.25% 2.82x
Oregon Trip Planners 6.25% 2.78x
Online Exercise Class Users 4.55% 2.71x
North Midwest State Fair Visitors 7.39% 2.63x
Web Design Researchers 3.98% 2.60x
In-Market Car Shoppers 6.25% 2.55x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Interest attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eddie Bauer audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eddie Bauer audience is The North Face.

Location Composition Index
The North Face 5.70% 43.75x
Free People 6.84% 42.10x
Calvin Klein 0.80% 41.83x
Charlotte Russe 2.79% 40.17x
Columbia 2.86% 33.53x
Coach 13.43% 31.45x
LL Bean 2.11% 29.81x
Gymboree 18.83% 29.25x
Ann Taylor 3.83% 28.57x
Lorna Jane 0.65% 28.15x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Location attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eddie Bauer audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 2.84% 7.55x
Pacific Northwest Sports & News Cluster 2.27% 6.57x
Auto Enthusiast Information Researchers 1.70% 5.29x
Sports News & Apparel 2.27% 4.64x
Iowa Cluster 5.11% 3.97x
Conscious Living 1.14% 3.97x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.09% 3.88x
New Hampshire News 1.14% 3.79x
Canada Shopping - General Commerce 0.04% 3.74x
Running & Marathons 1.70% 3.50x
Composition Percentage: The overlap percentage between the Eddie Bauer audience and the Content Affinity attribute.
Index: A comparison of the Eddie Bauer audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eddie Bauer audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male