Dstillery Audiences

EL POLLO LOCO

Audience Size: 734 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 734 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 14.06% 5.33x
California Skiers and Snowboarders 11.71% 5.01x
Men's Suit Shoppers 9.63% 4.34x
Los Angeles Trip Planners 10.44% 4.24x
Santa Monica Trip Planners 10.14% 4.06x
California Trip Planners 9.26% 4.02x
San Diego Trip Planners 9.22% 3.99x
Los Angeles Activities Researchers 7.33% 3.51x
Los Angeles Dodgers Fans 7.73% 3.34x
San Francisco Activities Researchers 6.69% 3.23x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.85% 26.59x
Joe's Jeans 1.11% 23.04x
Topshop 0.96% 11.67x
Supreme 0.23% 10.36x
Uniqlo 3.30% 9.76x
Saint Laurent Paris 1.44% 8.28x
Abercrombie & Fitch 2.83% 8.01x
American Apparel 4.64% 7.99x
Forever 21 8.46% 7.87x
Tommy Bahama 3.89% 7.60x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.38% 12.38x
Los Angeles Cluster 0.20% 11.30x
Southern California Tourism 1.83% 10.84x
Vietnam Cluster 0.21% 7.59x
Los Angeles News 13.09% 7.55x
Los Angeles Tourism 4.21% 5.84x
California Universities 1.27% 5.69x
Cuba & Mexico Media 0.16% 5.54x
San Diego Cluster 4.41% 5.37x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.35x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male