Dstillery Audiences

EL POLLO LOCO

Audience Size: 688.3 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 688.3 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 7.97% 5.19x
California Skiers and Snowboarders 6.00% 4.24x
Los Angeles Trip Planners 5.96% 3.83x
Men's Suit Shoppers 4.85% 3.78x
Santa Monica Trip Planners 5.88% 3.62x
California Trip Planners 5.30% 3.58x
San Diego Trip Planners 5.14% 3.28x
Los Angeles Activities Researchers 3.60% 3.04x
Long Beach California Trip Planners 4.49% 2.85x
Los Angeles Dodgers Fans 3.05% 2.80x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.98% 24.25x
Joe's Jeans 0.86% 14.91x
Michael Kors 2.70% 10.56x
Saint Laurent Paris 1.08% 10.29x
Forever 21 5.38% 10.03x
Hollister 2.43% 9.48x
Zara 2.88% 9.16x
Charlotte Russe 2.37% 8.92x
Abercrombie & Fitch 3.70% 8.88x
American Apparel 3.20% 8.35x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.27% 9.28x
Southern California Tourism 2.03% 7.56x
Los Angeles News 6.77% 6.59x
Southern California Cluster 0.40% 5.65x
Los Angeles Tourism 3.15% 5.54x
San Diego Cluster 3.07% 4.34x
California Universities 1.37% 4.29x
Central California Cluster 0.92% 4.07x
Vietnam Cluster 0.13% 3.84x
Russia Cluster 0.15% 3.52x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male