Explore the El Pollo Loco Audience
Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 571 thousand unique devices whose actions qualify for the El Pollo Loco audience.
INTERESTS
The El Pollo Loco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 15.00% | 5.89x |
| California Skiers and Snowboarders | 12.53% | 5.66x |
| Men's Suit Shoppers | 10.18% | 4.84x |
| Los Angeles Trip Planners | 10.92% | 4.79x |
| Santa Monica Trip Planners | 10.98% | 4.58x |
| San Diego Trip Planners | 10.30% | 4.54x |
| California Trip Planners | 9.51% | 4.43x |
| Los Angeles Activities Researchers | 7.78% | 3.96x |
| San Francisco Activities Researchers | 6.78% | 3.89x |
| San Diego Events Researchers | 6.78% | 3.89x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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APPAREL RETAILERS
The El Pollo Loco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.69% | 29.67x |
| Joe's Jeans | 1.03% | 25.23x |
| Topshop | 0.83% | 11.66x |
| Supreme | 0.21% | 9.80x |
| Uniqlo | 2.96% | 9.76x |
| Abercrombie & Fitch | 2.11% | 9.39x |
| Forever 21 | 8.10% | 8.17x |
| American Apparel | 4.24% | 7.99x |
| Tommy Bahama | 3.43% | 7.79x |
| Saint Laurent Paris | 1.24% | 7.76x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the El Pollo Loco audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.64% | 15.48x |
| Southern California Cluster | 0.23% | 12.05x |
| Los Angeles News | 14.24% | 8.85x |
| California Universities | 1.12% | 8.09x |
| San Diego Cluster | 4.73% | 6.97x |
| Los Angeles Tourism | 3.67% | 6.15x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.04% | 5.35x |
| Russia Cluster | 0.12% | 4.92x |
| Korea Cluster | 0.29% | 4.90x |
| Las Vegas Hotels | 3.96% | 4.80x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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DEMOGRAPHICS
The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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