Dstillery Audiences

EL POLLO LOCO

Audience Size: 807.5 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 807.5 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 13.14% 5.95x
California Skiers and Snowboarders 10.80% 5.54x
Men's Suit Shoppers 9.05% 4.67x
Los Angeles Trip Planners 9.72% 4.45x
California Trip Planners 8.39% 4.42x
Santa Monica Trip Planners 9.32% 4.29x
San Diego Trip Planners 8.49% 4.15x
Countdown to the Beach Travelers 0.03% 3.66x
Los Angeles Dodgers Fans 7.79% 3.64x
Los Angeles Activities Researchers 6.73% 3.64x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.10% 23.36x
Joe's Jeans 0.95% 17.98x
Topshop 0.99% 11.19x
Uniqlo 2.69% 8.90x
Supreme 0.21% 8.30x
Saint Laurent Paris 1.28% 7.96x
Forever 21 7.27% 7.34x
Tommy Bahama 4.04% 7.29x
American Apparel 4.26% 7.15x
Abercrombie & Fitch 3.63% 6.83x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.21% 12.87x
Southern California Tourism 1.93% 10.56x
Los Angeles News 14.31% 7.84x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.05% 7.56x
Southern California Cluster 0.24% 6.60x
Los Angeles Tourism 3.62% 5.75x
California Universities 1.24% 5.56x
Mysticism 0.06% 5.42x
San Diego Cluster 4.34% 5.33x
Central California Cluster 1.68% 4.40x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male