Dstillery Audiences

EL POLLO LOCO

Audience Size: 127.1 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 127.1 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 6.35% 4.87x
Food Bank Researchers 2.66% 4.60x
Phoenix Trip Planners 5.15% 4.38x
Hawaii Trip Planners 2.14% 3.09x
Arizona Wildcats Fans 3.43% 2.92x
Cycling Enthusiasts 2.57% 2.49x
Sunglasses Shoppers 6.92% 2.39x
Ride Share Drivers 3.26% 2.39x
California Skiers and Snowboarders 4.20% 2.26x
Wireless Headphone Researchers 0.33% 2.22x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.68% 21.82x
Joe's Jeans 0.12% 17.63x
Topshop 0.09% 12.07x
Calvin Klein 0.13% 8.35x
Uniqlo 0.37% 7.01x
Charlotte Russe 0.55% 6.23x
Free People 0.74% 6.04x
Forever 21 1.78% 5.98x
Coach 1.15% 5.29x
Abercrombie & Fitch 0.34% 4.94x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Hawaii News.

Content Affinity Composition Index
Hawaii News 1.54% 11.61x
Tahoe & Reno Tourism 0.94% 11.27x
Utah Cluster 2.57% 8.43x
Phoenix News 6.52% 7.40x
Las Vegas Hotels 3.43% 5.71x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.35x
Data Analysis & Scripting 0.43% 3.86x
Middle East News 0.26% 3.82x
Idaho Cluster 0.94% 3.43x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 0.51% 3.30x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male