Explore the El Pollo Loco Audience
Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 198.8 thousand unique devices whose actions qualify for the El Pollo Loco audience.
INTERESTS
The El Pollo Loco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 8.36% | 5.93x |
| California Skiers and Snowboarders | 5.96% | 4.62x |
| Santa Monica Trip Planners | 6.16% | 4.38x |
| Los Angeles Trip Planners | 6.18% | 4.35x |
| California Trip Planners | 5.15% | 4.07x |
| San Diego Trip Planners | 5.14% | 3.70x |
| Long Beach California Trip Planners | 5.08% | 3.55x |
| Los Angeles Dodgers Fans | 4.06% | 3.12x |
| Readers of Mexican Content | 3.78% | 2.61x |
| Tahoe Skiers and Snowboarders | 3.05% | 2.58x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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APPAREL RETAILERS
The El Pollo Loco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.88% | 7.36x |
| Free People | 0.20% | 6.13x |
| Gymboree | 1.41% | 4.68x |
| Banana Republic | 1.79% | 3.49x |
| Lululemon | 0.23% | 3.16x |
| REI | 1.42% | 3.05x |
| J. Crew | 1.27% | 2.98x |
| Patagonia | 0.18% | 2.95x |
| Brooks Brothers | 1.28% | 2.77x |
| The North Face | 0.58% | 2.25x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the El Pollo Loco audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 2.45% | 8.75x |
| Los Angeles News | 4.79% | 6.64x |
| Los Angeles Tourism | 3.36% | 6.64x |
| Southern California Cluster | 0.54% | 6.16x |
| California Universities | 1.52% | 4.83x |
| San Diego Cluster | 3.13% | 4.76x |
| Central California Cluster | 0.86% | 4.13x |
| Vietnam Cluster | 0.18% | 4.04x |
| Philippines News | 0.32% | 3.47x |
| Northern California Cluster | 1.27% | 3.21x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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DEMOGRAPHICS
The El Pollo Loco audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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