Dstillery Audiences

EL POLLO LOCO

Audience Size: 848.1 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 848.1 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 9.17% 6.28x
California Skiers and Snowboarders 6.36% 5.15x
Men's Suit Shoppers 6.42% 4.32x
Los Angeles Trip Planners 6.58% 4.31x
Santa Monica Trip Planners 7.20% 3.86x
California Trip Planners 5.37% 3.78x
Countdown to the Beach Travelers 0.03% 3.66x
Long Beach California Trip Planners 6.12% 3.65x
San Diego Trip Planners 5.82% 3.60x
Los Angeles Dodgers Fans 4.47% 3.49x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.90% 23.79x
Joe's Jeans 0.97% 13.31x
Topshop 0.57% 12.70x
Uniqlo 1.94% 8.65x
Forever 21 6.93% 8.14x
Tommy Bahama 3.14% 7.98x
Saint Laurent Paris 1.02% 7.59x
Abercrombie & Fitch 4.12% 7.10x
American Apparel 4.02% 6.99x
Gymboree 3.80% 6.94x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.41% 14.77x
Southern California Tourism 2.95% 9.61x
Sports - Skiing, Snowboarding 0.01% 9.06x
Home Décor, Furniture, & Decorating 0.02% 7.78x
Southern California Cluster 0.51% 7.40x
Parenting & Nutrition 0.03% 7.01x
Los Angeles News 11.69% 6.81x
Local & Travel England - North Midlands 0.01% 5.44x
Los Angeles Tourism 4.16% 5.18x
Environmentally Friendly Cars 0.03% 5.04x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male