Dstillery Audiences

EL POLLO LOCO

Audience Size: 435.8 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 435.8 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 7.46% 5.58x
California Skiers and Snowboarders 6.21% 4.45x
Los Angeles Trip Planners 5.72% 3.95x
California Trip Planners 5.04% 3.85x
Santa Monica Trip Planners 5.79% 3.78x
San Diego Trip Planners 4.96% 3.54x
Long Beach California Trip Planners 4.71% 3.27x
Santa Cruz Trip Planners 3.74% 2.99x
Los Angeles Dodgers Fans 3.76% 2.86x
Los Angeles Angels Fans 2.84% 2.60x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.86% 26.41x
Joe's Jeans 0.44% 16.97x
Saint Laurent Paris 0.71% 12.57x
Michael Kors 1.56% 11.16x
Abercrombie & Fitch 1.47% 10.94x
Forever 21 2.89% 10.22x
Zara 1.64% 9.99x
Hollister 1.25% 9.93x
Hugo Boss 0.82% 9.03x
Uniqlo 0.70% 8.99x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.24% 7.78x
Los Angeles News 5.89% 6.17x
Los Angeles Tourism 3.35% 5.88x
Southern California Cluster 0.42% 5.28x
San Diego Cluster 3.31% 4.28x
California Universities 1.27% 3.90x
Central California Cluster 0.87% 3.89x
Philippines News 0.32% 3.26x
Mexico Cluster 0.66% 2.78x
Las Vegas Hotels 1.46% 2.55x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male