Explore the El Pollo Loco Audience
Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 823.4 thousand unique devices whose actions qualify for the El Pollo Loco audience.
INTERESTS
The El Pollo Loco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 13.14% | 4.98x |
| California Skiers and Snowboarders | 10.59% | 4.61x |
| Countdown to the Beach Travelers | 0.03% | 3.66x |
| Los Angeles Trip Planners | 9.80% | 3.57x |
| California Trip Planners | 8.94% | 3.54x |
| Men's Suit Shoppers | 8.45% | 3.53x |
| Santa Monica Trip Planners | 10.38% | 3.46x |
| San Diego Trip Planners | 8.89% | 3.37x |
| Santa Cruz Trip Planners | 7.51% | 3.11x |
| Los Angeles Dodgers Fans | 6.73% | 3.06x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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APPAREL RETAILERS
The El Pollo Loco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.77% | 23.37x |
| Joe's Jeans | 0.94% | 15.11x |
| Topshop | 0.85% | 11.74x |
| Uniqlo | 2.40% | 9.11x |
| Saint Laurent Paris | 1.15% | 7.76x |
| Tommy Bahama | 3.58% | 7.57x |
| Forever 21 | 6.88% | 7.33x |
| American Apparel | 3.97% | 6.72x |
| Abercrombie & Fitch | 4.09% | 6.52x |
| Hugo Boss | 3.85% | 6.48x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the El Pollo Loco audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 12.49x |
| Los Angeles Cluster | 0.22% | 9.43x |
| Quinceanera Planning | 0.02% | 9.37x |
| Southern California Cluster | 0.50% | 9.04x |
| Southern California Tourism | 2.36% | 8.65x |
| Sports - Skiing, Snowboarding | 0.01% | 7.95x |
| Home Décor, Furniture, & Decorating | 0.02% | 7.78x |
| Los Angeles News | 12.30% | 6.30x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.16x |
| Decoration & Fabric | 0.01% | 5.89x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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DEMOGRAPHICS
The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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