Dstillery Audiences

EL POLLO LOCO

Audience Size: 38.8 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 38.8 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is California Trip Planners.

Interest Composition Index
California Trip Planners 7.03% 4.37x
Rheumatologists 8.59% 3.96x
Texas County and Local Fair Visitors 10.94% 3.95x
Los Angeles Mass Transit Commuters 7.03% 3.91x
Houston Trip Planners 10.16% 3.85x
Oregon Trip Planners 7.81% 3.71x
Ski and Snowboard Enthusiasts 4.85% 3.64x
Texas Energy Providers 8.59% 3.55x
Arizona Wildcats Fans 6.25% 3.55x
Las Vegas Hotel Researchers 6.25% 3.52x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.84% 42.96x
Saint Laurent Paris 0.24% 15.44x
Calvin Klein 0.28% 14.90x
Intermix 0.21% 11.65x
Uniqlo 0.49% 9.47x
Urban Outfitters 1.52% 9.23x
American Apparel 0.75% 8.27x
Abercrombie & Fitch 0.30% 8.21x
Forever 21 2.86% 7.47x
Patagonia 0.30% 7.44x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 7.81% 10.73x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.35x
Utah Cluster 2.34% 5.07x
Phoenix News 5.47% 4.24x
Spain News 3.91% 4.03x
Math Reference 1.19% 3.96x
Texas News 4.69% 3.64x
Texas News Cluster 1.56% 3.57x
Car Enthusiasts 1.56% 3.50x
Fox News Content Consumers 1.56% 3.37x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female