Dstillery Audiences

EL POLLO LOCO

Audience Size: 422.6 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 422.6 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Arizona Trip Planners.

Interest Composition Index
Arizona Trip Planners 7.08% 3.30x
Houston Trip Planners 7.08% 3.07x
Texas Energy Providers 6.19% 2.88x
California Skiers and Snowboarders 5.31% 2.81x
Phoenix Trip Planners 4.96% 2.76x
Readers of Mexican Content 5.66% 2.65x
Texas County and Local Fair Visitors 6.02% 2.61x
Houston Activity Researchers 4.96% 2.60x
Billiards Enthusiasts 6.02% 2.60x
Houston Astros Fans 5.31% 2.57x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.43% 34.59x
Joe's Jeans 0.83% 27.56x
Abercrombie & Fitch 1.13% 12.07x
Topshop 0.64% 12.03x
Uniqlo 2.57% 10.29x
Supreme 0.15% 8.80x
Free People 3.58% 8.75x
Forever 21 7.50% 8.56x
Charlotte Russe 2.56% 8.23x
Saint Laurent Paris 1.05% 8.23x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 2.48% 14.40x
Las Vegas Hotels 6.55% 7.26x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.35x
Phoenix News 7.43% 5.12x
Korea Cluster 0.18% 3.99x
Texas Media 7.26% 3.82x
Pre-Built Home Researchers 0.35% 3.73x
Professional Audio Visual 0.06% 3.58x
Clean Energy 0.18% 3.57x
Pet Forums 0.53% 3.47x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male