Dstillery Audiences

EL POLLO LOCO

Audience Size: 220.9 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 220.9 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 2.67% 3.88x
Houston Trip Planners 7.41% 3.02x
Grand Canyon Trip Planners 8.02% 3.02x
Texas Trip Planners 8.44% 3.01x
Phoenix Trip Planners 5.14% 2.94x
Arizona Trip Planners 6.17% 2.82x
California Skiers and Snowboarders 5.35% 2.67x
Tahoe Skiers and Snowboarders 5.35% 2.63x
Blood Donors 6.17% 2.60x
Texas Energy Providers 5.97% 2.51x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.30% 33.24x
Joe's Jeans 0.33% 22.45x
Charlotte Russe 0.71% 10.11x
Free People 2.33% 8.78x
Abercrombie & Fitch 0.51% 8.72x
Calvin Klein 0.28% 7.43x
Uniqlo 1.03% 7.43x
Gymboree 4.17% 6.98x
REI 1.23% 6.92x
Forever 21 3.80% 6.91x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 3.50% 16.27x
Las Vegas Hotels 9.26% 9.59x
Utah Cluster 3.09% 5.43x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.35x
Phoenix News 9.05% 4.70x
Texas News 6.79% 4.67x
Healthcare - Doctors & Diagnosis 0.41% 3.78x
Philippines News 0.62% 3.68x
Professional Audio Visual 0.06% 3.58x
Northern California Cluster 1.65% 3.50x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male