Explore the El Pollo Loco Audience
Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 734 thousand unique devices whose actions qualify for the El Pollo Loco audience.
INTERESTS
The El Pollo Loco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 14.06% | 5.33x |
| California Skiers and Snowboarders | 11.71% | 5.01x |
| Men's Suit Shoppers | 9.63% | 4.34x |
| Los Angeles Trip Planners | 10.44% | 4.24x |
| Santa Monica Trip Planners | 10.14% | 4.06x |
| California Trip Planners | 9.26% | 4.02x |
| San Diego Trip Planners | 9.22% | 3.99x |
| Los Angeles Activities Researchers | 7.33% | 3.51x |
| Los Angeles Dodgers Fans | 7.73% | 3.34x |
| San Francisco Activities Researchers | 6.69% | 3.23x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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APPAREL RETAILERS
The El Pollo Loco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.85% | 26.59x |
| Joe's Jeans | 1.11% | 23.04x |
| Topshop | 0.96% | 11.67x |
| Supreme | 0.23% | 10.36x |
| Uniqlo | 3.30% | 9.76x |
| Saint Laurent Paris | 1.44% | 8.28x |
| Abercrombie & Fitch | 2.83% | 8.01x |
| American Apparel | 4.64% | 7.99x |
| Forever 21 | 8.46% | 7.87x |
| Tommy Bahama | 3.89% | 7.60x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the El Pollo Loco audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.38% | 12.38x |
| Los Angeles Cluster | 0.20% | 11.30x |
| Southern California Tourism | 1.83% | 10.84x |
| Vietnam Cluster | 0.21% | 7.59x |
| Los Angeles News | 13.09% | 7.55x |
| Los Angeles Tourism | 4.21% | 5.84x |
| California Universities | 1.27% | 5.69x |
| Cuba & Mexico Media | 0.16% | 5.54x |
| San Diego Cluster | 4.41% | 5.37x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.04% | 5.35x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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DEMOGRAPHICS
The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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