Dstillery Audiences

EL POLLO LOCO

Audience Size: 863.8 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 863.8 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 8.35% 5.26x
California Skiers and Snowboarders 5.60% 4.32x
Men's Suit Shoppers 4.99% 3.78x
Los Angeles Trip Planners 6.50% 3.74x
Santa Monica Trip Planners 6.59% 3.63x
California Trip Planners 5.64% 3.44x
San Diego Trip Planners 5.43% 3.27x
Long Beach California Trip Planners 5.26% 3.16x
Los Angeles Dodgers Fans 3.47% 2.99x
San Diego Events Researchers 3.43% 2.90x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.03% 24.25x
Joe's Jeans 1.01% 14.22x
Topshop 0.24% 13.04x
Saint Laurent Paris 1.18% 9.43x
Forever 21 6.53% 9.22x
Michael Kors 2.85% 9.04x
Abercrombie & Fitch 3.98% 8.63x
Uniqlo 1.58% 8.61x
Zara 3.02% 8.19x
Charlotte Russe 2.53% 8.05x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.11% 7.73x
Los Angeles News 8.14% 6.22x
Los Angeles Tourism 3.41% 5.10x
San Diego Cluster 3.55% 4.35x
Las Vegas Hotels 1.72% 2.50x
San Francisco Bay Area Cluster 1.96% 2.07x
Phoenix News 1.57% 1.59x
Combat Sports 1.70% 1.49x
Hip-Hop Enthusiast 3.08% 1.30x
Sports Fanatics 5.54% 1.28x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male