Explore the El Pollo Loco Audience
Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 249.9 thousand unique devices whose actions qualify for the El Pollo Loco audience.
INTERESTS
The El Pollo Loco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the El Pollo Loco audience is California Skiers and Snowboarders.
| Interest | Composition | Index |
| California Skiers and Snowboarders | 5.39% | 3.25x |
| Arizona Trip Planners | 6.29% | 2.91x |
| Santa Cruz Trip Planners | 4.72% | 2.76x |
| Tahoe Skiers and Snowboarders | 3.37% | 2.70x |
| Grand Canyon Trip Planners | 5.17% | 2.67x |
| Blood Donors | 4.49% | 2.53x |
| Los Angeles Activities Researchers | 2.02% | 2.49x |
| Fathers Day Celebrators | 1.57% | 2.44x |
| Sunglasses Shoppers | 6.92% | 2.39x |
| Men's Health Researchers | 1.35% | 2.35x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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APPAREL RETAILERS
The El Pollo Loco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.91% | 24.94x |
| Joe's Jeans | 0.35% | 19.08x |
| Topshop | 0.26% | 17.17x |
| Supreme | 0.03% | 9.63x |
| Calvin Klein | 0.32% | 9.59x |
| Uniqlo | 1.06% | 9.53x |
| Saint Laurent Paris | 0.51% | 9.42x |
| Abercrombie & Fitch | 0.72% | 8.15x |
| Charlotte Russe | 0.93% | 8.03x |
| American Apparel | 1.74% | 6.89x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the El Pollo Loco audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 3.82% | 6.03x |
| Travel Adventure | 0.90% | 5.37x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.04% | 5.35x |
| Phoenix News | 4.72% | 5.17x |
| Philippines News | 0.67% | 4.96x |
| Texas News Cluster | 0.90% | 3.48x |
| Latin American Spanish Language News | 0.62% | 3.37x |
| San Francisco Bay Area Cluster | 1.35% | 3.29x |
| Texas News | 3.15% | 3.26x |
| Spain News - Madrid & Seville | 0.62% | 3.24x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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DEMOGRAPHICS
The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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