Dstillery Audiences

EL POLLO LOCO

Audience Size: 571 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 571 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 15.00% 5.89x
California Skiers and Snowboarders 12.53% 5.66x
Men's Suit Shoppers 10.18% 4.84x
Los Angeles Trip Planners 10.92% 4.79x
Santa Monica Trip Planners 10.98% 4.58x
San Diego Trip Planners 10.30% 4.54x
California Trip Planners 9.51% 4.43x
Los Angeles Activities Researchers 7.78% 3.96x
San Francisco Activities Researchers 6.78% 3.89x
San Diego Events Researchers 6.78% 3.89x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.69% 29.67x
Joe's Jeans 1.03% 25.23x
Topshop 0.83% 11.66x
Supreme 0.21% 9.80x
Uniqlo 2.96% 9.76x
Abercrombie & Fitch 2.11% 9.39x
Forever 21 8.10% 8.17x
American Apparel 4.24% 7.99x
Tommy Bahama 3.43% 7.79x
Saint Laurent Paris 1.24% 7.76x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.64% 15.48x
Southern California Cluster 0.23% 12.05x
Los Angeles News 14.24% 8.85x
California Universities 1.12% 8.09x
San Diego Cluster 4.73% 6.97x
Los Angeles Tourism 3.67% 6.15x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.35x
Russia Cluster 0.12% 4.92x
Korea Cluster 0.29% 4.90x
Las Vegas Hotels 3.96% 4.80x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male