Explore the El Pollo Loco Audience
Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 38.8 thousand unique devices whose actions qualify for the El Pollo Loco audience.
INTERESTS
The El Pollo Loco audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the El Pollo Loco audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 7.03% | 4.37x |
| Rheumatologists | 8.59% | 3.96x |
| Texas County and Local Fair Visitors | 10.94% | 3.95x |
| Los Angeles Mass Transit Commuters | 7.03% | 3.91x |
| Houston Trip Planners | 10.16% | 3.85x |
| Oregon Trip Planners | 7.81% | 3.71x |
| Ski and Snowboard Enthusiasts | 4.85% | 3.64x |
| Texas Energy Providers | 8.59% | 3.55x |
| Arizona Wildcats Fans | 6.25% | 3.55x |
| Las Vegas Hotel Researchers | 6.25% | 3.52x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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APPAREL RETAILERS
The El Pollo Loco audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.84% | 42.96x |
| Saint Laurent Paris | 0.24% | 15.44x |
| Calvin Klein | 0.28% | 14.90x |
| Intermix | 0.21% | 11.65x |
| Uniqlo | 0.49% | 9.47x |
| Urban Outfitters | 1.52% | 9.23x |
| American Apparel | 0.75% | 8.27x |
| Abercrombie & Fitch | 0.30% | 8.21x |
| Forever 21 | 2.86% | 7.47x |
| Patagonia | 0.30% | 7.44x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the El Pollo Loco audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 7.81% | 10.73x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.04% | 5.35x |
| Utah Cluster | 2.34% | 5.07x |
| Phoenix News | 5.47% | 4.24x |
| Spain News | 3.91% | 4.03x |
| Math Reference | 1.19% | 3.96x |
| Texas News | 4.69% | 3.64x |
| Texas News Cluster | 1.56% | 3.57x |
| Car Enthusiasts | 1.56% | 3.50x |
| Fox News Content Consumers | 1.56% | 3.37x |
Composition Percentage:
The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
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DEMOGRAPHICS
The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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