Dstillery Audiences

EL POLLO LOCO

Audience Size: 823.4 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 823.4 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 13.14% 4.98x
California Skiers and Snowboarders 10.59% 4.61x
Countdown to the Beach Travelers 0.03% 3.66x
Los Angeles Trip Planners 9.80% 3.57x
California Trip Planners 8.94% 3.54x
Men's Suit Shoppers 8.45% 3.53x
Santa Monica Trip Planners 10.38% 3.46x
San Diego Trip Planners 8.89% 3.37x
Santa Cruz Trip Planners 7.51% 3.11x
Los Angeles Dodgers Fans 6.73% 3.06x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.77% 23.37x
Joe's Jeans 0.94% 15.11x
Topshop 0.85% 11.74x
Uniqlo 2.40% 9.11x
Saint Laurent Paris 1.15% 7.76x
Tommy Bahama 3.58% 7.57x
Forever 21 6.88% 7.33x
American Apparel 3.97% 6.72x
Abercrombie & Fitch 4.09% 6.52x
Hugo Boss 3.85% 6.48x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 12.49x
Los Angeles Cluster 0.22% 9.43x
Quinceanera Planning 0.02% 9.37x
Southern California Cluster 0.50% 9.04x
Southern California Tourism 2.36% 8.65x
Sports - Skiing, Snowboarding 0.01% 7.95x
Home Décor, Furniture, & Decorating 0.02% 7.78x
Los Angeles News 12.30% 6.30x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.16x
Decoration & Fabric 0.01% 5.89x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male