Dstillery Audiences

EL POLLO LOCO

Audience Size: 198.8 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 198.8 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 8.36% 5.93x
California Skiers and Snowboarders 5.96% 4.62x
Santa Monica Trip Planners 6.16% 4.38x
Los Angeles Trip Planners 6.18% 4.35x
California Trip Planners 5.15% 4.07x
San Diego Trip Planners 5.14% 3.70x
Long Beach California Trip Planners 5.08% 3.55x
Los Angeles Dodgers Fans 4.06% 3.12x
Readers of Mexican Content 3.78% 2.61x
Tahoe Skiers and Snowboarders 3.05% 2.58x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Michael Kors.

Location Composition Index
Michael Kors 0.88% 7.36x
Free People 0.20% 6.13x
Gymboree 1.41% 4.68x
Banana Republic 1.79% 3.49x
Lululemon 0.23% 3.16x
REI 1.42% 3.05x
J. Crew 1.27% 2.98x
Patagonia 0.18% 2.95x
Brooks Brothers 1.28% 2.77x
The North Face 0.58% 2.25x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 2.45% 8.75x
Los Angeles News 4.79% 6.64x
Los Angeles Tourism 3.36% 6.64x
Southern California Cluster 0.54% 6.16x
California Universities 1.52% 4.83x
San Diego Cluster 3.13% 4.76x
Central California Cluster 0.86% 4.13x
Vietnam Cluster 0.18% 4.04x
Philippines News 0.32% 3.47x
Northern California Cluster 1.27% 3.21x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999