Dstillery Audiences

EL POLLO LOCO

Audience Size: 114.9 Thousand Devices

Explore the El Pollo Loco Audience

Below you'll find more information about the El Pollo Loco audience, broken down in different categories based on their digital and physical behaviors. These are 114.9 thousand unique devices whose actions qualify for the El Pollo Loco audience.

Dstillery Crafted Audiences

INTERESTS

The El Pollo Loco audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the El Pollo Loco audience is California Trip Planners.

Interest Composition Index
California Trip Planners 2.77% 4.46x
LED Lighting Shoppers 2.08% 4.01x
Phoenix Trip Planners 5.77% 3.78x
Arizona Trip Planners 6.70% 3.54x
Santa Monica Trip Planners 2.77% 3.21x
Online Grammar Tool Users 0.46% 2.99x
Las Vegas Hotel Researchers 3.00% 2.97x
Diner and Ice Cream Lovers 2.31% 2.87x
Gas Discount Researchers 0.56% 2.84x
Grand Canyon Trip Planners 5.77% 2.59x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Interest attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The El Pollo Loco audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the El Pollo Loco audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.13% 21.03x
Lorna Jane 0.46% 14.99x
Forever 21 1.24% 8.42x
Uniqlo 0.35% 7.55x
Club Monaco 0.20% 6.87x
Calvin Klein 0.19% 6.43x
Hugo Boss 0.69% 6.34x
Charlotte Russe 0.64% 6.33x
Abercrombie & Fitch 0.48% 5.89x
Free People 0.52% 5.83x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Location attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the El Pollo Loco audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 3.46% 8.52x
Phoenix News 5.77% 7.21x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.35x
San Diego Cluster 0.69% 3.72x
Northern California Cluster 0.69% 3.63x
Utah Cluster 0.92% 3.52x
Pacific Northwest Sports & News Cluster 0.28% 3.36x
All-Terrain Vehicles 0.46% 3.35x
Quotes & Inspiration 0.17% 3.27x
Backpacking 0.17% 3.18x
Composition Percentage: The overlap percentage between the El Pollo Loco audience and the Content Affinity attribute.
Index: A comparison of the El Pollo Loco audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The El Pollo Loco audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female