Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.05% | 1.84x |
| T-Mobile Customers | 0.09% | 1.81x |
| Tracfone Customers | 0.01% | 1.49x |
| Big Box Store Jewelry Sale Shoppers | 0.06% | 1.47x |
| Miami Trip Planners | 1.79% | 1.29x |
| Houston Activity Researchers | 1.29% | 1.23x |
| Modern Art Museum Researchers | 0.70% | 1.23x |
| North Carolina Travel Researchers | 3.06% | 1.22x |
| Online Test Prep Users | 4.92% | 1.22x |
| Texas Activity Researchers | 0.64% | 1.22x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 2.68x |
| Columbia | 0.72% | 2.53x |
| Joe's Jeans | 0.10% | 2.53x |
| Saint Laurent Paris | 0.25% | 2.52x |
| Patagonia | 0.47% | 2.44x |
| Topshop | 0.08% | 2.37x |
| Brooks Brothers | 1.90% | 2.34x |
| Armani | 0.98% | 2.32x |
| Lorna Jane | 0.39% | 2.30x |
| Ann Taylor | 1.14% | 2.29x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.02% | 4.74x |
| Cheerleading | 0.04% | 4.47x |
| Car Keys, Locks & Remotes | 0.02% | 4.22x |
| Police Gear | 0.04% | 3.91x |
| Southern California Tourism | 0.01% | 3.63x |
| Book Publishers | 0.05% | 3.55x |
| MBA Education | 0.02% | 3.47x |
| Greece Cluster | 0.02% | 3.47x |
| Painting & Renovation | 0.04% | 3.35x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.03% | 3.35x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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