Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is Indoor Cycling & Spinning Enthusiasts.
| Interest | Composition | Index |
| Indoor Cycling & Spinning Enthusiasts | 1.58% | 4.19x |
| Memphis Grizzlies Fans | 3.16% | 3.97x |
| Darts Enthusiasts | 2.63% | 3.77x |
| Chicago Blackhawks Fans | 2.63% | 3.60x |
| Executive Travelers | 1.58% | 3.58x |
| Nashville Trip Planners | 2.63% | 3.53x |
| Ballet Enthusiasts | 1.58% | 3.39x |
| Online Payroll Services Users | 2.63% | 3.35x |
| Men's Clothing Shoppers | 1.58% | 3.28x |
| Restaurant Researchers | 1.58% | 3.22x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.33% | 7.51x |
| Columbia | 0.78% | 7.07x |
| Brooks Brothers | 1.36% | 6.53x |
| Intermix | 0.32% | 6.22x |
| Club Monaco | 0.26% | 5.60x |
| REI | 1.17% | 5.30x |
| Abercrombie & Fitch | 0.26% | 5.27x |
| Armani | 0.52% | 5.12x |
| Madewell | 0.97% | 5.01x |
| Joe's Jeans | 0.06% | 5.00x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Holiday Gifts.
| Content Affinity | Composition | Index |
| Holiday Gifts | 0.08% | 4.88x |
| New Mexico News | 2.11% | 4.46x |
| Cigars | 0.05% | 4.09x |
| Chemicals | 0.02% | 3.61x |
| Scotland Travel | 0.02% | 3.31x |
| Mining & Natural Resources | 0.02% | 3.31x |
| Airsoft & Paintball Equipment | 0.06% | 3.30x |
| Vietnam Cluster | 0.05% | 3.23x |
| Canadian Lifestyle | 0.02% | 3.23x |
| Iowa Cluster | 1.58% | 3.07x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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