Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 1.38% | 1.23x |
| Hip Hop Fans | 1.63% | 1.22x |
| Tennessee Titans Fans | 1.15% | 1.20x |
| Los Angeles Mass Transit Commuters | 1.59% | 1.19x |
| Miami Trip Planners | 1.34% | 1.19x |
| New Orleans Pelicans Fans | 1.27% | 1.17x |
| Automotive Auctions Enthusiasts | 1.43% | 1.17x |
| Los Angeles Trip Planners | 1.68% | 1.16x |
| Louisiana State University Tigers Fans | 0.97% | 1.16x |
| Readers of African American Content | 1.15% | 1.16x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.48% | 8.42x |
| Lorna Jane | 0.27% | 8.19x |
| American Apparel | 1.23% | 7.25x |
| Uniqlo | 0.56% | 7.14x |
| Hugo Boss | 0.64% | 7.09x |
| Everlane | 0.04% | 7.02x |
| Zara | 1.13% | 6.84x |
| Hollister | 0.84% | 6.71x |
| Joe's Jeans | 0.17% | 6.69x |
| Ann Taylor | 0.74% | 6.64x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Assorted Topics #11273 (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.02% | 1.95x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.02% | 1.77x |
| Local & Travel England - East Midlands | 0.01% | 1.63x |
| Content Streamers & Downloaders | 0.01% | 1.63x |
| Consumer Rewards | 0.07% | 1.62x |
| Scientology | 0.02% | 1.62x |
| LGBTQ Advocacy | 0.67% | 1.57x |
| Tennessee News | 1.03% | 1.51x |
| Greece Cluster | 0.02% | 1.43x |
| Malaya | 0.01% | 1.39x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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