Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 762.1 thousand unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.81x |
| Tracfone Customers | 0.01% | 1.49x |
| Food Delivery Service Users | 0.36% | 1.38x |
| Southeastern Voters | 5.30% | 1.37x |
| Instantpot Enthusiasts | 0.51% | 1.32x |
| Fitness Enthusiasts | 0.60% | 1.31x |
| Dairy Industry New Readers | 1.13% | 1.31x |
| Toronto Blue Jays Fans | 0.41% | 1.30x |
| Jam Band Festival Fans | 3.21% | 1.29x |
| Pre-Measured Grocery Shoppers | 0.30% | 1.27x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 5.63x |
| Brooks Brothers | 0.48% | 5.40x |
| Tommy Bahama | 0.59% | 5.20x |
| Intermix | 0.10% | 5.11x |
| Armani | 0.40% | 5.05x |
| Ralph Lauren | 0.35% | 5.00x |
| Calvin Klein | 0.14% | 4.99x |
| Club Monaco | 0.13% | 4.71x |
| Hugo Boss | 0.50% | 4.67x |
| Banana Republic | 0.62% | 4.53x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Internet Service Provider Sites.
| Content Affinity | Composition | Index |
| Internet Service Provider Sites | 0.07% | 5.56x |
| Historical Information - Museums & Libraries | 0.05% | 4.12x |
| Power Tools | 0.07% | 3.94x |
| Hobby Vehicles | 0.03% | 3.52x |
| Disease Cluster | 0.05% | 3.25x |
| Gun Enthusiast - Rifles & Ammo | 0.07% | 3.13x |
| International Travel | 0.03% | 3.07x |
| Motorsports | 0.03% | 3.06x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 2.96x |
| Public Policy Media | 0.05% | 2.88x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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