Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 3.10% | 1.37x |
| Readers of Puerto Rican Content | 2.62% | 1.28x |
| Readers of South American Content | 2.59% | 1.27x |
| Readers of Cuban Content | 1.98% | 1.27x |
| Fort Lauderdale Trip Planners | 3.04% | 1.26x |
| Readers of Honduran Content | 2.32% | 1.26x |
| Key West Florida Trip Planners | 3.70% | 1.25x |
| Major Airline Customers | 2.81% | 1.24x |
| Readers of Panamanian Content | 2.44% | 1.24x |
| Western Canada Skiers and Snowboarders | 1.85% | 1.23x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.52% | 6.32x |
| Joe's Jeans | 0.30% | 6.30x |
| Armani | 2.74% | 5.65x |
| Hugo Boss | 4.17% | 5.62x |
| Ralph Lauren | 1.82% | 5.59x |
| Intermix | 0.87% | 5.39x |
| Lorna Jane | 0.57% | 5.33x |
| Columbia | 1.39% | 5.32x |
| American Apparel | 3.03% | 5.23x |
| Supreme | 0.12% | 5.22x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 4.79x |
| Texas Off-Roading | 0.01% | 2.26x |
| General Interest | 0.02% | 2.00x |
| Memes & Comedy | 0.04% | 1.99x |
| Paper & Packaging | 0.03% | 1.91x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.90x |
| Online Learning | 0.01% | 1.88x |
| Meeting Planning & Hotels | 0.06% | 1.84x |
| Shipping & Logistics | 0.03% | 1.83x |
| Teaching Abroad | 0.02% | 1.77x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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