Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.81x |
| Tracfone Customers | 0.01% | 1.49x |
| Tahoe Skiers and Snowboarders | 2.61% | 1.29x |
| Gun Violence Researchers | 2.56% | 1.28x |
| Hard Seltzer Aficionados | 1.19% | 1.25x |
| Holiday Gift Shoppers | 1.76% | 1.25x |
| Oregon Trip Planners | 2.80% | 1.24x |
| Readers of Japanese Content | 1.69% | 1.24x |
| Weight Lifting Enthusiasts | 2.10% | 1.24x |
| Florida Gators Fans | 3.31% | 1.24x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 8.34x |
| Columbia | 0.30% | 4.06x |
| Brooks Brothers | 0.69% | 3.66x |
| Hugo Boss | 0.53% | 3.45x |
| Tommy Bahama | 0.37% | 3.13x |
| Intermix | 0.05% | 2.98x |
| Abercrombie & Fitch | 0.11% | 2.98x |
| American Apparel | 0.30% | 2.98x |
| Armani | 0.26% | 2.88x |
| Bonobos | 0.16% | 2.86x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Networking Marketing.
| Content Affinity | Composition | Index |
| Networking Marketing | 0.07% | 6.45x |
| Nutrition & Diabetic Living | 0.05% | 3.90x |
| Telescopes | 0.02% | 3.36x |
| National Parks | 0.05% | 3.36x |
| Arthritis & Bones | 0.05% | 3.36x |
| Disease Cluster | 0.05% | 3.25x |
| Hobby Vehicles | 0.05% | 3.18x |
| France Online Music & Quiz Content Cluster | 0.03% | 3.18x |
| Medical Supplies | 0.02% | 3.10x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 2.96x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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