Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 1.62% | 1.29x |
| Tennessee Volunteers Fans | 1.15% | 1.20x |
| Sports Gamblers | 1.35% | 1.18x |
| Tennessee Titans Fans | 1.14% | 1.17x |
| Los Angeles Clippers Fans | 1.19% | 1.17x |
| Jaguar Vehicle Shoppers | 1.40% | 1.16x |
| Luxury Boutique Hotel Researchers | 2.61% | 1.16x |
| March Madness Enthusiasts | 1.27% | 1.16x |
| Golf Enthusiasts | 1.41% | 1.15x |
| Land Rover Shoppers | 1.55% | 1.15x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.51% | 6.12x |
| Topshop | 0.12% | 5.85x |
| Tommy Bahama | 2.01% | 5.67x |
| Brooks Brothers | 3.07% | 5.66x |
| Saint Laurent Paris | 0.72% | 5.61x |
| Club Monaco | 0.72% | 5.58x |
| Levi Strauss | 0.86% | 5.52x |
| Uniqlo | 1.03% | 5.48x |
| Ralph Lauren | 0.77% | 5.42x |
| Columbia | 0.99% | 5.41x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 1.25% | 1.64x |
| General Interest | 0.02% | 1.63x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 1.63x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 1.56x |
| Los Angeles Cluster | 0.04% | 1.49x |
| Chat Rooms | 0.02% | 1.48x |
| Brazil & Portugal News | 0.08% | 1.47x |
| Men's Dress Shirt Shopping | 0.12% | 1.42x |
| London Tourism | 0.03% | 1.39x |
| Survival Guides | 0.02% | 1.37x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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