Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is Luxury Boutique Hotel Researchers.
| Interest | Composition | Index |
| Luxury Boutique Hotel Researchers | 2.49% | 1.32x |
| Major Airline Customers | 2.50% | 1.30x |
| Las Vegas Trip Planners | 3.48% | 1.28x |
| Business Travelers | 2.28% | 1.28x |
| Los Angeles Trip Planners | 2.82% | 1.28x |
| Houston Trip Planners | 3.23% | 1.28x |
| Miami Trip Planners | 2.77% | 1.28x |
| Real Estate Decision Makers | 2.65% | 1.27x |
| Los Angeles Mass Transit Commuters | 2.95% | 1.27x |
| Jazz Festival Enthusiasts | 2.41% | 1.27x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.52% | 6.05x |
| Joe's Jeans | 0.28% | 5.71x |
| Ralph Lauren | 1.58% | 5.51x |
| Hugo Boss | 3.73% | 5.42x |
| Armani | 2.81% | 5.34x |
| Columbia | 1.41% | 5.14x |
| Saint Laurent Paris | 0.83% | 5.08x |
| Intermix | 0.83% | 5.05x |
| Lorna Jane | 0.48% | 5.04x |
| Kate Spade | 2.84% | 5.01x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 3.17x |
| Illinois College Sports | 0.05% | 2.52x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.13x |
| Bulgaria Cluster | 0.02% | 2.08x |
| France Online Music & Quiz Content Cluster | 0.03% | 1.98x |
| Canada Tax and Finance Research Cluster | 0.02% | 1.98x |
| Online Learning | 0.01% | 1.92x |
| French Education | 0.01% | 1.92x |
| Franchising | 0.03% | 1.82x |
| Shipping & Logistics | 0.04% | 1.81x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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