Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 890.8 thousand unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.81x |
| Tracfone Customers | 0.01% | 1.49x |
| Fort Lauderdale Trip Planners | 3.10% | 1.43x |
| Fishing Enthusiasts | 3.28% | 1.41x |
| Car Lease Researchers | 3.07% | 1.34x |
| Tire Shoppers | 2.83% | 1.33x |
| Sale Seekers | 1.98% | 1.32x |
| Ohio County and Local Fair Visitors | 3.86% | 1.31x |
| Readers of South American Content | 2.48% | 1.31x |
| Electronics Shoppers | 2.48% | 1.29x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.74x |
| Hugo Boss | 0.96% | 5.04x |
| Intermix | 0.13% | 4.85x |
| Lorna Jane | 0.12% | 4.81x |
| Brooks Brothers | 1.24% | 4.71x |
| Abercrombie & Fitch | 0.23% | 4.62x |
| Columbia | 0.47% | 4.62x |
| Joe's Jeans | 0.03% | 4.62x |
| Patagonia | 0.30% | 4.53x |
| Armani | 0.44% | 4.44x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 0.03% | 3.93x |
| Reproductive Health | 0.04% | 3.85x |
| Nutrition & Diabetic Living | 0.03% | 3.83x |
| Germany Cluster | 0.03% | 3.73x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 3.53x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.07% | 3.48x |
| Farming & Agriculture | 0.05% | 3.25x |
| College Sports | 0.09% | 3.19x |
| Foreign Language Education | 0.03% | 3.19x |
| Weather Information | 0.03% | 3.05x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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