Explore the Enterprise Audience
Below you'll find more information about the Enterprise audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Enterprise audience.
INTERESTS
The Enterprise audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Enterprise audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.81x |
| Small Business COVID-19 Relief Researchers | 0.02% | 1.64x |
| Financially Aware (COVID-19 related) | 0.04% | 1.55x |
| Pantry Recipes Researchers | 0.03% | 1.53x |
| Tracfone Customers | 0.01% | 1.49x |
| Texas County and Local Fair Visitors | 3.91% | 1.43x |
| United Arab Emirates Trip Planners | 1.71% | 1.37x |
| Houston Activity Researchers | 2.70% | 1.37x |
| Houston Trip Planners | 3.55% | 1.37x |
| Federal Employees | 2.84% | 1.36x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Interest attribute.
Index: A comparison of the Enterprise audience to the internet population.
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APPAREL RETAILERS
The Enterprise audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Enterprise audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.13% | 6.32x |
| Topshop | 0.19% | 5.72x |
| Hugo Boss | 2.43% | 5.70x |
| Columbia | 0.74% | 5.65x |
| Intermix | 0.44% | 5.52x |
| Armani | 1.62% | 5.45x |
| Brooks Brothers | 2.41% | 5.36x |
| Lorna Jane | 0.28% | 5.36x |
| Tommy Bahama | 1.09% | 5.14x |
| Everlane | 0.06% | 5.10x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Location attribute.
Index: A comparison of the Enterprise audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Enterprise audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 0.04% | 4.46x |
| Chat Rooms | 0.03% | 3.61x |
| Mining & Natural Resources | 0.02% | 3.31x |
| Higher-End Fashion Brands | 0.03% | 3.23x |
| Texas Sporting & Outdoors Cluster | 0.02% | 3.15x |
| Cosmetics Business | 0.02% | 2.99x |
| Gadgets | 0.03% | 2.98x |
| Germany Cluster | 0.03% | 2.88x |
| Franco-African Cluster | 0.03% | 2.76x |
| Costumes | 0.03% | 2.63x |
Composition Percentage:
The overlap percentage between the Enterprise audience and the Content Affinity attribute.
Index: A comparison of the Enterprise audience to the internet population.
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DEMOGRAPHICS
The Enterprise audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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