Dstillery Audiences

EQUINOX

Audience Size: 53.8 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 53.8 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.65% 9.42x
School Closings Updates Readers 4.17% 7.77x
Ballet Enthusiasts 8.33% 6.58x
Broadway Fans 4.49% 4.43x
Fast Fashion Shoppers 4.81% 3.74x
AT&T Wireless Customers 0.24% 3.68x
New York Trip Planners 5.13% 3.59x
Cape Cod News Readers 3.53% 3.46x
Burger Enthusiast 6.09% 3.43x
Restaurant Menu Researchers 3.53% 3.41x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Intermix.

Location Composition Index
Intermix 2.82% 42.00x
Club Monaco 5.22% 39.62x
Topshop 0.83% 36.59x
Armani 9.97% 32.31x
Saint Laurent Paris 2.04% 30.34x
Zara 8.87% 28.95x
Uniqlo 3.99% 22.57x
Hugo Boss 10.44% 21.10x
American Apparel 7.68% 19.76x
Calvin Klein 1.01% 19.50x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 5.77% 7.96x
New York City Real Estate Research Cluster 1.60% 7.21x
Hudson Valley New York Media 1.60% 6.14x
Latin American News 1.60% 5.05x
Connecticut News 4.81% 4.28x
Pacific Northwest Sports & News Cluster 1.46% 4.00x
Philippines News 0.64% 3.99x
Data Analysis & Scripting 0.64% 3.94x
Mysticism 0.05% 3.84x
Teaching Tools for Kids 0.64% 3.81x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male