Dstillery Audiences

EQUINOX

Audience Size: 188.9 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 188.9 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 5.75% 4.25x
Online Grocery Shoppers 10.77% 4.13x
Venture Capitalists 3.55% 4.08x
Executive Travelers 3.74% 4.02x
Real Estate Decision Makers 8.49% 3.73x
Investment Banking Professionals 3.34% 3.45x
Broadway Fans 3.22% 3.40x
SEO Specialists 2.71% 3.34x
Men's Shoe Shoppers 3.01% 3.20x
Luxury Womens Brands Shoppers 4.18% 3.16x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Club Monaco.

Location Composition Index
Club Monaco 3.13% 29.78x
Lululemon 1.66% 22.68x
Free People 0.73% 22.65x
Michael Kors 2.29% 19.24x
Banana Republic 7.82% 15.28x
Patagonia 0.93% 15.27x
J. Crew 5.18% 12.14x
The North Face 2.82% 10.92x
Brooks Brothers 4.00% 8.66x
REI 3.77% 8.10x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.08% 10.26x
NYC Tourist Attractions 5.12% 8.92x
New York City Education & News Cluster 3.77% 8.43x
Marketing Professionals 0.91% 4.80x
Fashion Cluster 1.99% 4.68x
Broadway Information 1.12% 4.62x
LGBTQ Advocacy 2.02% 4.60x
Hudson Valley New York Media 1.00% 4.18x
Men's Dress Shirt Shopping 0.37% 3.83x
Startup Investment 0.91% 3.81x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.