Dstillery Audiences

EQUINOX

Audience Size: 41.7 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 41.7 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is Healthcare Discount Shoppers.

Interest Composition Index
Healthcare Discount Shoppers 4.10% 6.23x
Parents of Teenagers Going to College 4.10% 5.69x
College Students 8.21% 5.07x
United Nations Donors 2.56% 4.74x
Modern Art Museum Researchers 3.59% 4.61x
St Patricks Day Celebrators 4.10% 4.61x
School Closings Updates Readers 5.64% 4.30x
Investment Banking Professionals 3.59% 4.28x
New York City Events Researchers 4.10% 4.14x
Readers of Bengali Content 3.59% 4.11x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Intermix.

Location Composition Index
Intermix 1.93% 99.30x
Club Monaco 2.84% 94.52x
The North Face 4.89% 77.91x
Hugo Boss 8.20% 69.80x
Armani 5.78% 68.31x
Zara 6.30% 63.47x
Saint Laurent Paris 1.72% 57.90x
J. Crew 8.72% 44.23x
Uniqlo 2.04% 42.35x
Free People 3.64% 39.24x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 2.56% 5.28x
Latin American News 1.88% 4.85x
Upstate New York Local Information Cluster 2.56% 4.16x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.23% 3.59x
Canadian Homes 0.94% 3.56x
India Bollywood, Weddings & Gossip 1.03% 3.28x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 1.03% 3.18x
Dating & Relationships 1.03% 3.07x
Poetry Fans 1.03% 2.71x
Online Directories 3.59% 2.62x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male