Dstillery Audiences

EQUINOX

Audience Size: 686.1 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 686.1 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.67% 5.19x
Ballet Enthusiasts 9.90% 4.89x
Online Grocery Shoppers 11.24% 4.79x
Real Estate Decision Makers 8.32% 4.10x
New York Trip Planners 9.53% 4.00x
Restaurant Menu Researchers 6.29% 3.64x
Venture Capitalists 5.42% 3.30x
Executive Travelers 0.04% 3.28x
Broadway Fans 6.44% 3.26x
SEO Specialists 6.31% 3.10x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.

Location Composition Index
Supreme 2.13% 73.19x
Everlane 1.15% 61.04x
Bonobos 7.53% 35.13x
Topshop 2.05% 34.60x
Calvin Klein 3.14% 32.56x
Intermix 4.81% 31.86x
Joe's Jeans 2.03% 30.96x
Saint Laurent Paris 4.31% 30.75x
Zara 11.92% 28.88x
Club Monaco 5.33% 28.55x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 13.42x
Fashion & Cosmetics 0.02% 8.46x
New York City Real Estate Research Cluster 5.78% 8.27x
NYC Tourist Attractions 7.63% 8.17x
New York City Education & News Cluster 4.23% 7.51x
Institutional Investing 0.88% 7.03x
Sports - Skiing, Snowboarding 0.01% 6.95x
Decoration & Fabric 0.01% 5.77x
Marketing Professionals 1.69% 5.32x
England Tourism 0.02% 5.17x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male