Dstillery Audiences

EQUINOX

Audience Size: 188.3 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 188.3 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 5.33% 3.79x
Venture Capitalists 3.38% 3.54x
Online Grocery Shoppers 9.44% 3.48x
Executive Travelers 3.58% 3.34x
Real Estate Decision Makers 7.50% 3.22x
Broadway Fans 3.14% 3.06x
Investment Banking Professionals 3.28% 3.03x
Men's Shoe Shoppers 2.99% 2.88x
Luxury Womens Brands Shoppers 3.86% 2.84x
SEO Specialists 2.59% 2.77x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Club Monaco.

Location Composition Index
Club Monaco 5.92% 65.39x
Hugo Boss 4.93% 54.17x
Armani 6.48% 48.96x
Levi Strauss 3.25% 45.23x
Intermix 2.17% 41.26x
Zara 6.61% 40.20x
Uniqlo 2.86% 36.54x
Urban Outfitters 9.32% 36.17x
Free People 3.91% 34.93x
Anthropologie 7.78% 33.75x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.74% 8.41x
New York City Education & News Cluster 3.28% 7.43x
NYC Tourist Attractions 4.53% 7.35x
Broadway Information 1.04% 4.07x
New York City Family & Activity Cluster 1.90% 3.94x
LGBTQ Advocacy 1.62% 3.66x
Fashion Cluster 1.76% 3.54x
Startup Investment 0.90% 3.45x
Hudson Valley New York Media 0.85% 3.32x
Marketing Professionals 0.67% 3.26x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male