Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 17.7 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 13.76% | 11.04x |
| School Closings Updates Readers | 8.47% | 10.24x |
| Real Estate Decision Makers | 13.23% | 8.38x |
| Telemedicine Content Readers | 5.82% | 7.85x |
| Ballet Enthusiasts | 10.05% | 7.20x |
| Restaurant Menu Researchers | 10.58% | 6.39x |
| New York Trip Planners | 10.05% | 6.23x |
| Online Grocery Shoppers | 10.05% | 6.07x |
| Miami Trip Planners | 10.58% | 5.61x |
| Men's Shoe Shoppers | 8.47% | 5.60x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
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APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Armani.
| Location | Composition | Index |
| Armani | 7.35% | 124.60x |
| Free People | 15.25% | 118.07x |
| Zara | 8.26% | 108.76x |
| Club Monaco | 2.59% | 93.54x |
| Uniqlo | 2.81% | 87.29x |
| Urban Outfitters | 12.70% | 69.00x |
| Hugo Boss | 7.30% | 64.99x |
| American Apparel | 6.81% | 62.35x |
| Madewell | 5.85% | 53.62x |
| Bonobos | 2.68% | 51.01x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 10.58% | 25.87x |
| New York City Family & Activity Cluster | 11.11% | 11.65x |
| Hudson Valley New York Media | 4.76% | 8.83x |
| Latin American Spanish Language News | 2.12% | 8.00x |
| Fashion Cluster | 2.65% | 5.07x |
| Conservatives & Conspiracies | 1.59% | 4.99x |
| Luxury Sneakers | 2.65% | 4.96x |
| Niche Dating Websites | 1.52% | 4.68x |
| Sports - Climbing, Non-traditional | 2.12% | 4.39x |
| Mexico Cluster | 1.59% | 4.31x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
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DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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