Dstillery Audiences

EQUINOX

Audience Size: 601.4 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 601.4 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.21% 6.85x
New York City Events Researchers 13.14% 4.91x
Ballet Enthusiasts 13.61% 4.87x
Online Grocery Shoppers 12.43% 4.48x
New York Trip Planners 11.27% 4.16x
Real Estate Decision Makers 10.26% 3.89x
Restaurant Menu Researchers 8.99% 3.55x
Venture Capitalists 7.83% 3.08x
Opera Enthusiasts 7.81% 3.04x
Broadway Fans 8.02% 3.03x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.

Location Composition Index
Supreme 2.30% 104.93x
Everlane 1.42% 58.47x
Topshop 3.40% 42.43x
Intermix 5.83% 37.18x
Saint Laurent Paris 5.87% 34.21x
Bonobos 9.43% 33.14x
Calvin Klein 2.75% 31.62x
Zara 15.57% 31.31x
Club Monaco 7.33% 31.16x
Armani 13.93% 29.48x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 4.04% 11.10x
NYC Tourist Attractions 6.08% 11.09x
New York City Real Estate Research Cluster 4.18% 9.66x
Institutional Investing 0.56% 9.60x
Cosmetics Business 0.11% 6.57x
Marketing Professionals 0.93% 6.25x
Philanthropy - Nonprofits 0.18% 5.98x
London Tourism & Events 0.07% 5.83x
Art News & Products 0.39% 5.56x
Broadway Information 1.75% 5.19x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male