Dstillery Audiences

EQUINOX

Audience Size: 21.7 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 21.7 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 12.22% 9.70x
Retail Job Seekers 13.33% 6.76x
School Closings Updates Readers 5.56% 6.61x
Ballet Enthusiasts 11.11% 6.38x
SEO Specialists 11.11% 6.12x
Pre-Measured Grocery Shoppers 12.22% 5.82x
Shared Work Space Researchers 11.11% 5.50x
New York Trip Planners 10.00% 5.16x
Sightseeing Travelers 10.00% 5.14x
Plant Based & Vegan Food Recipe Shoppers 6.67% 4.87x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Armani.

Location Composition Index
Armani 8.59% 122.83x
Zara 7.90% 106.65x
Hugo Boss 8.36% 69.10x
American Apparel 5.34% 66.03x
Madewell 5.34% 47.22x
Free People 5.11% 45.26x
Urban Outfitters 6.85% 44.42x
The North Face 3.48% 42.38x
Lululemon 7.32% 37.34x
J. Crew 10.34% 33.33x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 7.78% 9.37x
North Carolina News 9.68% 4.91x
Pacific Northwest Sports & News Cluster 1.46% 4.00x
Right Wing Blogs - Pro-gun & Pro-life 1.46% 3.96x
Mysticism 0.05% 3.84x
Video Content Sites 1.35% 3.73x
Baby Names 2.22% 3.58x
Italy Cluster 0.04% 3.17x
Colorado News 6.45% 2.96x
Minecraft Video Game Players 2.22% 2.80x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male