Dstillery Audiences

EQUINOX

Audience Size: 17.7 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 17.7 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 13.76% 11.04x
School Closings Updates Readers 8.47% 10.24x
Real Estate Decision Makers 13.23% 8.38x
Telemedicine Content Readers 5.82% 7.85x
Ballet Enthusiasts 10.05% 7.20x
Restaurant Menu Researchers 10.58% 6.39x
New York Trip Planners 10.05% 6.23x
Online Grocery Shoppers 10.05% 6.07x
Miami Trip Planners 10.58% 5.61x
Men's Shoe Shoppers 8.47% 5.60x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Armani.

Location Composition Index
Armani 7.35% 124.60x
Free People 15.25% 118.07x
Zara 8.26% 108.76x
Club Monaco 2.59% 93.54x
Uniqlo 2.81% 87.29x
Urban Outfitters 12.70% 69.00x
Hugo Boss 7.30% 64.99x
American Apparel 6.81% 62.35x
Madewell 5.85% 53.62x
Bonobos 2.68% 51.01x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 10.58% 25.87x
New York City Family & Activity Cluster 11.11% 11.65x
Hudson Valley New York Media 4.76% 8.83x
Latin American Spanish Language News 2.12% 8.00x
Fashion Cluster 2.65% 5.07x
Conservatives & Conspiracies 1.59% 4.99x
Luxury Sneakers 2.65% 4.96x
Niche Dating Websites 1.52% 4.68x
Sports - Climbing, Non-traditional 2.12% 4.39x
Mexico Cluster 1.59% 4.31x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male