Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 148.7 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 16.43% | 14.57x |
| Online Grocery Shoppers | 12.14% | 8.41x |
| Real Estate Decision Makers | 12.86% | 7.92x |
| Ballet Enthusiasts | 10.00% | 7.56x |
| New York Trip Planners | 10.71% | 6.82x |
| Broadway Fans | 9.29% | 6.68x |
| Restaurant Menu Researchers | 10.00% | 6.66x |
| Los Angeles Activities Researchers | 7.86% | 5.80x |
| United Nations Donors | 6.43% | 5.65x |
| Cape Cod News Readers | 8.57% | 5.65x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Curious about what else the Equinox audience is interested in?
Sign Up
APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.82% | 192.43x |
| Everlane | 0.79% | 94.35x |
| Topshop | 1.94% | 83.87x |
| Intermix | 3.38% | 55.37x |
| Saint Laurent Paris | 3.68% | 52.25x |
| Zara | 11.26% | 47.94x |
| Club Monaco | 4.75% | 46.78x |
| Uniqlo | 6.11% | 44.20x |
| Armani | 9.89% | 43.88x |
| Calvin Klein | 1.64% | 43.21x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Want to find more of the Equinox audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 9.29% | 25.36x |
| Hudson Valley New York Media | 8.57% | 17.81x |
| New York City Family & Activity Cluster | 10.00% | 11.22x |
| Washington & Northern Virginia | 6.43% | 7.47x |
| Fashion Cluster | 3.57% | 7.31x |
| LGBTQ Advocacy | 3.57% | 6.97x |
| Upstate New York Travel Cluster | 2.86% | 6.96x |
| Fashion & Retail | 2.14% | 5.90x |
| Vancouver British Columbia Locals Cluster | 2.86% | 5.64x |
| Hawaii News | 2.14% | 5.34x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Want to see more of the Content Affinities the Equinox audience visits?
Sign Up
DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Equinox audience?
Sign Up