Dstillery Audiences

EQUINOX

Audience Size: 543.7 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 543.7 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.52% 5.14x
Ballet Enthusiasts 7.47% 5.09x
New York Trip Planners 6.93% 4.14x
Online Grocery Shoppers 11.51% 3.73x
Venture Capitalists 4.45% 3.73x
Restaurant Menu Researchers 4.35% 3.49x
Real Estate Decision Makers 10.35% 3.40x
Broadway Fans 4.31% 3.29x
Investment Banking Professionals 4.61% 3.19x
Home Interior Design Enthusiasts 4.08% 3.10x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Everlane.

Location Composition Index
Everlane 1.18% 82.51x
Supreme 2.14% 63.35x
Club Monaco 5.53% 44.15x
Bonobos 2.89% 41.21x
Intermix 4.60% 39.14x
Topshop 0.66% 36.58x
Levi Strauss 5.47% 36.35x
Armani 12.91% 33.32x
Zara 12.11% 32.85x
Calvin Klein 3.72% 30.00x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.33% 9.09x
NYC Tourist Attractions 5.78% 7.93x
New York City Education & News Cluster 3.68% 7.45x
New York City Family & Activity Cluster 2.92% 4.32x
Fashion Cluster 2.41% 4.12x
Startup Investment 1.66% 4.03x
Business News & Information Readers 1.59% 3.40x
Legal Information Research Cluster 1.72% 3.14x
Furniture & Home Improvement 1.95% 2.62x
Los Angeles Tourism 1.67% 2.32x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male