Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 672.2 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 10.35% | 4.46x |
| Online Grocery Shoppers | 10.66% | 4.26x |
| Ballet Enthusiasts | 10.20% | 4.24x |
| Burger Enthusiast | 2.38% | 3.94x |
| New York Trip Planners | 9.27% | 3.70x |
| Real Estate Decision Makers | 8.33% | 3.49x |
| Executive Travelers | 0.04% | 3.28x |
| Restaurant Menu Researchers | 6.40% | 3.22x |
| Venture Capitalists | 6.00% | 2.93x |
| Broadway Fans | 6.21% | 2.86x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
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APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.
| Location | Composition | Index |
| Supreme | 2.14% | 81.87x |
| Everlane | 1.23% | 56.25x |
| Topshop | 2.90% | 34.56x |
| Intermix | 5.50% | 34.31x |
| Bonobos | 9.93% | 34.08x |
| Calvin Klein | 2.89% | 33.58x |
| Saint Laurent Paris | 4.91% | 31.49x |
| Joe's Jeans | 1.75% | 30.76x |
| Zara | 12.82% | 29.53x |
| Club Monaco | 6.29% | 28.30x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.53% | 8.68x |
| New York City Real Estate Research Cluster | 4.57% | 8.47x |
| NYC Tourist Attractions | 5.27% | 8.13x |
| Institutional Investing | 0.63% | 6.40x |
| Philanthropy - Nonprofits | 0.25% | 6.03x |
| Drawing & Animation | 0.05% | 5.71x |
| London Tourism & Events | 0.08% | 5.51x |
| Hudson Valley New York Media | 2.14% | 5.12x |
| Marketing Professionals | 1.18% | 5.09x |
| Cosmetics Business | 0.11% | 4.89x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
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DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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