Dstillery Audiences

EQUINOX

Audience Size: 672.2 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 672.2 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.35% 4.46x
Online Grocery Shoppers 10.66% 4.26x
Ballet Enthusiasts 10.20% 4.24x
Burger Enthusiast 2.38% 3.94x
New York Trip Planners 9.27% 3.70x
Real Estate Decision Makers 8.33% 3.49x
Executive Travelers 0.04% 3.28x
Restaurant Menu Researchers 6.40% 3.22x
Venture Capitalists 6.00% 2.93x
Broadway Fans 6.21% 2.86x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.

Location Composition Index
Supreme 2.14% 81.87x
Everlane 1.23% 56.25x
Topshop 2.90% 34.56x
Intermix 5.50% 34.31x
Bonobos 9.93% 34.08x
Calvin Klein 2.89% 33.58x
Saint Laurent Paris 4.91% 31.49x
Joe's Jeans 1.75% 30.76x
Zara 12.82% 29.53x
Club Monaco 6.29% 28.30x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.53% 8.68x
New York City Real Estate Research Cluster 4.57% 8.47x
NYC Tourist Attractions 5.27% 8.13x
Institutional Investing 0.63% 6.40x
Philanthropy - Nonprofits 0.25% 6.03x
Drawing & Animation 0.05% 5.71x
London Tourism & Events 0.08% 5.51x
Hudson Valley New York Media 2.14% 5.12x
Marketing Professionals 1.18% 5.09x
Cosmetics Business 0.11% 4.89x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male