Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 592.2 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 11.53% | 4.95x |
| Ballet Enthusiasts | 11.18% | 4.70x |
| Online Grocery Shoppers | 11.02% | 4.63x |
| Real Estate Decision Makers | 8.98% | 3.77x |
| New York Trip Planners | 9.68% | 3.71x |
| Restaurant Menu Researchers | 6.46% | 3.33x |
| Executive Travelers | 0.04% | 3.28x |
| Broadway Fans | 6.59% | 3.16x |
| SEO Specialists | 6.78% | 2.99x |
| Home Interior Design Enthusiasts | 6.18% | 2.98x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
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APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.13% | 56.69x |
| Supreme | 2.45% | 55.56x |
| Intermix | 5.17% | 33.39x |
| Bonobos | 6.00% | 31.87x |
| Topshop | 1.48% | 30.80x |
| Calvin Klein | 3.87% | 29.53x |
| Joe's Jeans | 2.46% | 27.92x |
| Club Monaco | 5.61% | 27.70x |
| Saint Laurent Paris | 4.16% | 26.29x |
| Zara | 11.75% | 26.06x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 26.33x |
| Washington D.C. Hotels | 0.01% | 12.31x |
| Watches & Jewelry | 0.01% | 12.31x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 11.78x |
| New York City Education & News Cluster | 5.22% | 8.17x |
| Institutional Investing | 0.86% | 7.85x |
| New York City Real Estate Research Cluster | 5.83% | 7.77x |
| Home Office Products | 0.19% | 7.50x |
| NYC Tourist Attractions | 8.15% | 7.45x |
| Decoration & Fabric | 0.01% | 5.77x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
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DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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