Dstillery Audiences

EQUINOX

Audience Size: 649.7 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 649.7 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 11.66% 6.18x
Ballet Enthusiasts 11.71% 5.91x
Online Grocery Shoppers 11.77% 5.28x
Burger Enthusiast 2.73% 4.83x
New York Trip Planners 9.70% 4.64x
Real Estate Decision Makers 9.02% 4.34x
Restaurant Menu Researchers 7.29% 4.34x
Venture Capitalists 6.75% 3.82x
SEO Specialists 7.04% 3.68x
Broadway Fans 6.36% 3.60x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.

Location Composition Index
Supreme 2.27% 95.54x
Everlane 1.32% 54.35x
Topshop 3.25% 37.47x
Intermix 5.81% 35.53x
Bonobos 9.90% 33.36x
Saint Laurent Paris 5.22% 31.94x
Calvin Klein 2.65% 31.28x
Zara 14.15% 30.14x
Joe's Jeans 1.43% 29.10x
Club Monaco 6.99% 28.43x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 6.36% 11.76x
New York City Real Estate Research Cluster 4.58% 10.93x
New York City Education & News Cluster 3.86% 10.60x
Philanthropy - Nonprofits 0.25% 7.82x
Institutional Investing 0.50% 7.60x
Marketing Professionals 1.26% 7.45x
Cosmetics Business 0.11% 6.22x
Home Office Products 0.07% 6.20x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 5.68x
Hudson Valley New York Media 2.10% 5.23x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male