Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 41.7 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is Healthcare Discount Shoppers.
| Interest | Composition | Index |
| Healthcare Discount Shoppers | 4.10% | 6.23x |
| Parents of Teenagers Going to College | 4.10% | 5.69x |
| College Students | 8.21% | 5.07x |
| United Nations Donors | 2.56% | 4.74x |
| Modern Art Museum Researchers | 3.59% | 4.61x |
| St Patricks Day Celebrators | 4.10% | 4.61x |
| School Closings Updates Readers | 5.64% | 4.30x |
| Investment Banking Professionals | 3.59% | 4.28x |
| New York City Events Researchers | 4.10% | 4.14x |
| Readers of Bengali Content | 3.59% | 4.11x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
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APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Intermix.
| Location | Composition | Index |
| Intermix | 1.93% | 99.30x |
| Club Monaco | 2.84% | 94.52x |
| The North Face | 4.89% | 77.91x |
| Hugo Boss | 8.20% | 69.80x |
| Armani | 5.78% | 68.31x |
| Zara | 6.30% | 63.47x |
| Saint Laurent Paris | 1.72% | 57.90x |
| J. Crew | 8.72% | 44.23x |
| Uniqlo | 2.04% | 42.35x |
| Free People | 3.64% | 39.24x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 2.56% | 5.28x |
| Latin American News | 1.88% | 4.85x |
| Upstate New York Local Information Cluster | 2.56% | 4.16x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.23% | 3.59x |
| Canadian Homes | 0.94% | 3.56x |
| India Bollywood, Weddings & Gossip | 1.03% | 3.28x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 1.03% | 3.18x |
| Dating & Relationships | 1.03% | 3.07x |
| Poetry Fans | 1.03% | 2.71x |
| Online Directories | 3.59% | 2.62x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
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DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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