Dstillery Audiences

EQUINOX

Audience Size: 40.9 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 40.9 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.72% 11.61x
Modern Art Museum Researchers 4.59% 8.32x
Ballet Enthusiasts 8.26% 7.60x
SEO Specialists 8.26% 5.58x
Online Content Creators 4.13% 5.39x
Retail Job Seekers 7.80% 5.30x
College Students 3.67% 5.07x
Readers of Caribbean Content 7.80% 4.81x
Real Estate Decision Makers 5.96% 4.80x
School Closings Updates Readers 1.83% 4.57x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Topshop.

Location Composition Index
Topshop 1.36% 40.74x
Intermix 3.45% 39.28x
Saint Laurent Paris 3.45% 34.44x
Club Monaco 5.58% 32.62x
Armani 11.80% 27.97x
Zara 10.35% 25.63x
Uniqlo 5.01% 22.64x
Joe's Jeans 0.71% 18.44x
American Apparel 8.77% 17.97x
Calvin Klein 1.17% 17.93x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.13% 7.40x
LGBTQ Advocacy 1.38% 5.50x
Fashion Cluster 1.38% 4.52x
Mysticism 0.05% 3.84x
Travel Adventure 0.78% 3.74x
Photography 0.92% 3.48x
Computers & Accessories 1.38% 3.46x
Latin American News 1.38% 3.46x
Pet Adoption 0.83% 3.42x
New Hampshire News 0.83% 3.38x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male