Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 21.7 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 12.22% | 9.70x |
| Retail Job Seekers | 13.33% | 6.76x |
| School Closings Updates Readers | 5.56% | 6.61x |
| Ballet Enthusiasts | 11.11% | 6.38x |
| SEO Specialists | 11.11% | 6.12x |
| Pre-Measured Grocery Shoppers | 12.22% | 5.82x |
| Shared Work Space Researchers | 11.11% | 5.50x |
| New York Trip Planners | 10.00% | 5.16x |
| Sightseeing Travelers | 10.00% | 5.14x |
| Plant Based & Vegan Food Recipe Shoppers | 6.67% | 4.87x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
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APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Armani.
| Location | Composition | Index |
| Armani | 8.59% | 122.83x |
| Zara | 7.90% | 106.65x |
| Hugo Boss | 8.36% | 69.10x |
| American Apparel | 5.34% | 66.03x |
| Madewell | 5.34% | 47.22x |
| Free People | 5.11% | 45.26x |
| Urban Outfitters | 6.85% | 44.42x |
| The North Face | 3.48% | 42.38x |
| Lululemon | 7.32% | 37.34x |
| J. Crew | 10.34% | 33.33x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 7.78% | 9.37x |
| North Carolina News | 9.68% | 4.91x |
| Pacific Northwest Sports & News Cluster | 1.46% | 4.00x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.46% | 3.96x |
| Mysticism | 0.05% | 3.84x |
| Video Content Sites | 1.35% | 3.73x |
| Baby Names | 2.22% | 3.58x |
| Italy Cluster | 0.04% | 3.17x |
| Colorado News | 6.45% | 2.96x |
| Minecraft Video Game Players | 2.22% | 2.80x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
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DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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