Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 686.1 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 10.67% | 5.19x |
| Ballet Enthusiasts | 9.90% | 4.89x |
| Online Grocery Shoppers | 11.24% | 4.79x |
| Real Estate Decision Makers | 8.32% | 4.10x |
| New York Trip Planners | 9.53% | 4.00x |
| Restaurant Menu Researchers | 6.29% | 3.64x |
| Venture Capitalists | 5.42% | 3.30x |
| Executive Travelers | 0.04% | 3.28x |
| Broadway Fans | 6.44% | 3.26x |
| SEO Specialists | 6.31% | 3.10x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Curious about what else the Equinox audience is interested in?
Sign Up
APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.
| Location | Composition | Index |
| Supreme | 2.13% | 73.19x |
| Everlane | 1.15% | 61.04x |
| Bonobos | 7.53% | 35.13x |
| Topshop | 2.05% | 34.60x |
| Calvin Klein | 3.14% | 32.56x |
| Intermix | 4.81% | 31.86x |
| Joe's Jeans | 2.03% | 30.96x |
| Saint Laurent Paris | 4.31% | 30.75x |
| Zara | 11.92% | 28.88x |
| Club Monaco | 5.33% | 28.55x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Want to find more of the Equinox audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 13.42x |
| Fashion & Cosmetics | 0.02% | 8.46x |
| New York City Real Estate Research Cluster | 5.78% | 8.27x |
| NYC Tourist Attractions | 7.63% | 8.17x |
| New York City Education & News Cluster | 4.23% | 7.51x |
| Institutional Investing | 0.88% | 7.03x |
| Sports - Skiing, Snowboarding | 0.01% | 6.95x |
| Decoration & Fabric | 0.01% | 5.77x |
| Marketing Professionals | 1.69% | 5.32x |
| England Tourism | 0.02% | 5.17x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Want to see more of the Content Affinities the Equinox audience visits?
Sign Up
DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Equinox audience?
Sign Up