Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 188.9 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 5.75% | 4.25x |
| Online Grocery Shoppers | 10.77% | 4.13x |
| Venture Capitalists | 3.55% | 4.08x |
| Executive Travelers | 3.74% | 4.02x |
| Real Estate Decision Makers | 8.49% | 3.73x |
| Investment Banking Professionals | 3.34% | 3.45x |
| Broadway Fans | 3.22% | 3.40x |
| SEO Specialists | 2.71% | 3.34x |
| Men's Shoe Shoppers | 3.01% | 3.20x |
| Luxury Womens Brands Shoppers | 4.18% | 3.16x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
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APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 3.13% | 29.78x |
| Lululemon | 1.66% | 22.68x |
| Free People | 0.73% | 22.65x |
| Michael Kors | 2.29% | 19.24x |
| Banana Republic | 7.82% | 15.28x |
| Patagonia | 0.93% | 15.27x |
| J. Crew | 5.18% | 12.14x |
| The North Face | 2.82% | 10.92x |
| Brooks Brothers | 4.00% | 8.66x |
| REI | 3.77% | 8.10x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.08% | 10.26x |
| NYC Tourist Attractions | 5.12% | 8.92x |
| New York City Education & News Cluster | 3.77% | 8.43x |
| Marketing Professionals | 0.91% | 4.80x |
| Fashion Cluster | 1.99% | 4.68x |
| Broadway Information | 1.12% | 4.62x |
| LGBTQ Advocacy | 2.02% | 4.60x |
| Hudson Valley New York Media | 1.00% | 4.18x |
| Men's Dress Shirt Shopping | 0.37% | 3.83x |
| Startup Investment | 0.91% | 3.81x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
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