Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 649.7 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 11.66% | 6.18x |
| Ballet Enthusiasts | 11.71% | 5.91x |
| Online Grocery Shoppers | 11.77% | 5.28x |
| Burger Enthusiast | 2.73% | 4.83x |
| New York Trip Planners | 9.70% | 4.64x |
| Real Estate Decision Makers | 9.02% | 4.34x |
| Restaurant Menu Researchers | 7.29% | 4.34x |
| Venture Capitalists | 6.75% | 3.82x |
| SEO Specialists | 7.04% | 3.68x |
| Broadway Fans | 6.36% | 3.60x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
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APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.
| Location | Composition | Index |
| Supreme | 2.27% | 95.54x |
| Everlane | 1.32% | 54.35x |
| Topshop | 3.25% | 37.47x |
| Intermix | 5.81% | 35.53x |
| Bonobos | 9.90% | 33.36x |
| Saint Laurent Paris | 5.22% | 31.94x |
| Calvin Klein | 2.65% | 31.28x |
| Zara | 14.15% | 30.14x |
| Joe's Jeans | 1.43% | 29.10x |
| Club Monaco | 6.99% | 28.43x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 6.36% | 11.76x |
| New York City Real Estate Research Cluster | 4.58% | 10.93x |
| New York City Education & News Cluster | 3.86% | 10.60x |
| Philanthropy - Nonprofits | 0.25% | 7.82x |
| Institutional Investing | 0.50% | 7.60x |
| Marketing Professionals | 1.26% | 7.45x |
| Cosmetics Business | 0.11% | 6.22x |
| Home Office Products | 0.07% | 6.20x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.07% | 5.68x |
| Hudson Valley New York Media | 2.10% | 5.23x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
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DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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