Dstillery Audiences

EQUINOX

Audience Size: 32.8 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 7.75% 8.24x
New York City Events Researchers 7.20% 7.81x
Modern Art Museum Researchers 5.17% 5.73x
Ballet Enthusiasts 5.35% 4.30x
AT&T Wireless Customers 0.24% 3.68x
Broadway Fans 2.40% 3.44x
Opera Enthusiasts 7.56% 3.42x
Online Grocery Shoppers 5.90% 3.37x
Real Estate Decision Makers 4.98% 3.34x
School Closings Updates Readers 1.66% 3.30x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Club Monaco.

Location Composition Index
Club Monaco 3.20% 88.96x
The North Face 5.77% 70.12x
Intermix 1.44% 64.69x
Armani 5.87% 64.01x
Zara 5.77% 59.92x
Hugo Boss 8.59% 54.98x
Saint Laurent Paris 1.82% 52.76x
LL Bean 1.82% 41.14x
Uniqlo 2.01% 38.44x
Bonobos 1.98% 36.21x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.21% 15.55x
New York City Real Estate Research Cluster 1.11% 8.04x
New York City Family & Activity Cluster 4.24% 5.95x
Broadway Information 0.74% 5.13x
Travel Adventure 0.74% 4.35x
Philippines News 0.55% 4.18x
Gossip & Entertainment 0.74% 4.08x
Mysticism 0.05% 3.84x
India Cluster 0.37% 3.74x
Assorted Topics (Freebies, Gardens, Jewelry) 0.37% 3.73x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male