Explore the Equinox Audience
Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 17.8 thousand unique devices whose actions qualify for the Equinox audience.
INTERESTS
The Equinox audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Equinox audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 8.76% | 11.68x |
| New York City Events Researchers | 10.22% | 9.49x |
| Ballet Enthusiasts | 10.22% | 7.84x |
| Telemedicine Content Readers | 5.11% | 7.11x |
| New York Trip Planners | 10.22% | 6.83x |
| New York Mets Fans | 10.95% | 6.45x |
| Burger Enthusiast | 11.68% | 6.36x |
| Quarantine Planners | 5.11% | 5.82x |
| Stay-at-Home Parents | 10.22% | 5.67x |
| Online Grocery Shoppers | 8.76% | 5.58x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
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APPAREL RETAILERS
The Equinox audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Equinox audience is Intermix.
| Location | Composition | Index |
| Intermix | 3.00% | 113.51x |
| Uniqlo | 6.10% | 111.89x |
| Club Monaco | 4.98% | 106.99x |
| Armani | 10.68% | 105.82x |
| Zara | 10.78% | 95.24x |
| Urban Outfitters | 14.60% | 62.97x |
| Free People | 10.68% | 60.34x |
| American Apparel | 7.22% | 55.65x |
| Hugo Boss | 10.53% | 54.36x |
| Bonobos | 3.61% | 52.08x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Equinox audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 7.30% | 9.96x |
| Hudson Valley New York Media | 3.65% | 8.51x |
| Pacific Northwest Sports & News Cluster | 1.46% | 4.00x |
| Israel News | 6.57% | 3.98x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.46% | 3.96x |
| Mysticism | 0.05% | 3.84x |
| LGBTQ Advocacy | 1.46% | 3.83x |
| Video Content Sites | 1.35% | 3.73x |
| Luxury Sneakers | 1.46% | 3.50x |
| Wedding Planning | 1.23% | 3.44x |
Composition Percentage:
The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
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DEMOGRAPHICS
The Equinox audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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