Dstillery Audiences

EQUINOX

Audience Size: 361.9 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 361.9 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 7.94% 5.53x
New York City Events Researchers 7.97% 5.49x
New York Trip Planners 6.90% 4.70x
Online Grocery Shoppers 11.72% 4.05x
Venture Capitalists 5.39% 3.85x
Real Estate Decision Makers 10.74% 3.69x
Restaurant Menu Researchers 4.74% 3.60x
Broadway Fans 4.30% 3.59x
Investment Banking Professionals 4.77% 3.47x
Home Interior Design Enthusiasts 4.47% 3.34x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Everlane.

Location Composition Index
Everlane 1.09% 98.86x
Supreme 2.08% 72.69x
Club Monaco 6.60% 55.87x
Intermix 4.43% 43.87x
Armani 11.42% 43.57x
Levi Strauss 5.74% 43.10x
Zara 12.01% 38.24x
Hugo Boss 9.98% 35.95x
Uniqlo 5.37% 34.85x
Saint Laurent Paris 3.52% 33.42x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 4.20% 10.76x
Institutional Investing 0.64% 9.44x
NYC Tourist Attractions 5.81% 9.02x
New York City Education & News Cluster 3.99% 8.58x
Philanthropy - Nonprofits 0.30% 7.11x
Marketing Professionals 1.33% 6.01x
Cosmetics Business 0.17% 5.77x
Retail Industry News 0.28% 5.48x
Greece Cluster 0.08% 4.99x
New York City Family & Activity Cluster 2.65% 4.61x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male