Dstillery Audiences

EQUINOX

Audience Size: 148.7 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 148.7 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 16.43% 14.57x
Online Grocery Shoppers 12.14% 8.41x
Real Estate Decision Makers 12.86% 7.92x
Ballet Enthusiasts 10.00% 7.56x
New York Trip Planners 10.71% 6.82x
Broadway Fans 9.29% 6.68x
Restaurant Menu Researchers 10.00% 6.66x
Los Angeles Activities Researchers 7.86% 5.80x
United Nations Donors 6.43% 5.65x
Cape Cod News Readers 8.57% 5.65x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.

Location Composition Index
Supreme 1.82% 192.43x
Everlane 0.79% 94.35x
Topshop 1.94% 83.87x
Intermix 3.38% 55.37x
Saint Laurent Paris 3.68% 52.25x
Zara 11.26% 47.94x
Club Monaco 4.75% 46.78x
Uniqlo 6.11% 44.20x
Armani 9.89% 43.88x
Calvin Klein 1.64% 43.21x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 9.29% 25.36x
Hudson Valley New York Media 8.57% 17.81x
New York City Family & Activity Cluster 10.00% 11.22x
Washington & Northern Virginia 6.43% 7.47x
Fashion Cluster 3.57% 7.31x
LGBTQ Advocacy 3.57% 6.97x
Upstate New York Travel Cluster 2.86% 6.96x
Fashion & Retail 2.14% 5.90x
Vancouver British Columbia Locals Cluster 2.86% 5.64x
Hawaii News 2.14% 5.34x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male