Dstillery Audiences

EQUINOX

Audience Size: 592.2 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 592.2 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 11.53% 4.95x
Ballet Enthusiasts 11.18% 4.70x
Online Grocery Shoppers 11.02% 4.63x
Real Estate Decision Makers 8.98% 3.77x
New York Trip Planners 9.68% 3.71x
Restaurant Menu Researchers 6.46% 3.33x
Executive Travelers 0.04% 3.28x
Broadway Fans 6.59% 3.16x
SEO Specialists 6.78% 2.99x
Home Interior Design Enthusiasts 6.18% 2.98x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Everlane.

Location Composition Index
Everlane 1.13% 56.69x
Supreme 2.45% 55.56x
Intermix 5.17% 33.39x
Bonobos 6.00% 31.87x
Topshop 1.48% 30.80x
Calvin Klein 3.87% 29.53x
Joe's Jeans 2.46% 27.92x
Club Monaco 5.61% 27.70x
Saint Laurent Paris 4.16% 26.29x
Zara 11.75% 26.06x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 26.33x
Washington D.C. Hotels 0.01% 12.31x
Watches & Jewelry 0.01% 12.31x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 11.78x
New York City Education & News Cluster 5.22% 8.17x
Institutional Investing 0.86% 7.85x
New York City Real Estate Research Cluster 5.83% 7.77x
Home Office Products 0.19% 7.50x
NYC Tourist Attractions 8.15% 7.45x
Decoration & Fabric 0.01% 5.77x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male