Dstillery Audiences

EQUINOX

Audience Size: 371 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 371 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.93% 8.86x
Ballet Enthusiasts 9.98% 7.46x
Online Grocery Shoppers 9.98% 6.49x
New York Trip Planners 9.26% 6.11x
Opera Enthusiasts 9.98% 5.21x
Real Estate Decision Makers 8.08% 5.07x
Sightseeing Travelers 7.36% 4.68x
Restaurant Menu Researchers 5.70% 3.91x
AT&T Wireless Customers 0.24% 3.68x
Broadway Fans 4.99% 3.68x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Supreme.

Location Composition Index
Supreme 2.34% 136.09x
Everlane 1.34% 81.81x
Topshop 3.15% 61.21x
Intermix 5.04% 47.72x
Saint Laurent Paris 5.32% 42.33x
Zara 14.87% 38.31x
Calvin Klein 2.50% 37.29x
Uniqlo 9.16% 37.07x
Club Monaco 6.69% 36.97x
Armani 13.33% 35.67x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 4.51% 18.65x
New York City Education & News Cluster 3.09% 17.95x
New York City Real Estate Research Cluster 4.51% 15.03x
Hudson Valley New York Media 4.04% 9.72x
New York City Family & Activity Cluster 5.46% 7.31x
Broadway Information 1.66% 7.03x
Business News & Information Readers 0.95% 5.28x
Website Launchers 0.24% 5.08x
Beauty & Cosmetics 0.41% 4.58x
Film Production 0.24% 4.52x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male