Dstillery Audiences

EQUINOX

Audience Size: 17.8 Thousand Devices

Explore the Equinox Audience

Below you'll find more information about the Equinox audience, broken down in different categories based on their digital and physical behaviors. These are 17.8 thousand unique devices whose actions qualify for the Equinox audience.

Dstillery Crafted Audiences

INTERESTS

The Equinox audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Equinox audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 8.76% 11.68x
New York City Events Researchers 10.22% 9.49x
Ballet Enthusiasts 10.22% 7.84x
Telemedicine Content Readers 5.11% 7.11x
New York Trip Planners 10.22% 6.83x
New York Mets Fans 10.95% 6.45x
Burger Enthusiast 11.68% 6.36x
Quarantine Planners 5.11% 5.82x
Stay-at-Home Parents 10.22% 5.67x
Online Grocery Shoppers 8.76% 5.58x
Composition Percentage: The overlap percentage between the Equinox audience and the Interest attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Equinox audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Equinox audience is Intermix.

Location Composition Index
Intermix 3.00% 113.51x
Uniqlo 6.10% 111.89x
Club Monaco 4.98% 106.99x
Armani 10.68% 105.82x
Zara 10.78% 95.24x
Urban Outfitters 14.60% 62.97x
Free People 10.68% 60.34x
American Apparel 7.22% 55.65x
Hugo Boss 10.53% 54.36x
Bonobos 3.61% 52.08x
Composition Percentage: The overlap percentage between the Equinox audience and the Location attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Equinox audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 7.30% 9.96x
Hudson Valley New York Media 3.65% 8.51x
Pacific Northwest Sports & News Cluster 1.46% 4.00x
Israel News 6.57% 3.98x
Right Wing Blogs - Pro-gun & Pro-life 1.46% 3.96x
Mysticism 0.05% 3.84x
LGBTQ Advocacy 1.46% 3.83x
Video Content Sites 1.35% 3.73x
Luxury Sneakers 1.46% 3.50x
Wedding Planning 1.23% 3.44x
Composition Percentage: The overlap percentage between the Equinox audience and the Content Affinity attribute.
Index: A comparison of the Equinox audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Equinox audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male