Dstillery Audiences

EVERLANE

Audience Size: 22.2 Thousand Devices

Explore the Everlane Audience

Below you'll find more information about the Everlane audience, broken down in different categories based on their digital and physical behaviors. These are 22.2 thousand unique devices whose actions qualify for the Everlane audience.

Dstillery Crafted Audiences

INTERESTS

The Everlane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Everlane audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 11.35% 5.49x
Opera Enthusiasts 7.09% 3.94x
Online Grocery Shoppers 8.51% 3.85x
Los Angeles Mass Transit Commuters 8.51% 3.58x
Romance Movie and TV enthusiasts 7.80% 3.12x
Brooklyn Nets Fans 5.67% 3.05x
Restaurant Menu Researchers 4.96% 3.00x
Basketball Enthusiasts 6.38% 2.96x
San Francisco Trip Planners 6.38% 2.87x
Pre-Measured Grocery Shoppers 6.38% 2.84x
Composition Percentage: The overlap percentage between the Everlane audience and the Interest attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Everlane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Everlane audience is Topshop.

Location Composition Index
Topshop 7.35% 85.57x
Calvin Klein 6.48% 76.34x
Intermix 11.81% 72.14x
Club Monaco 17.23% 70.38x
Uniqlo 20.04% 61.60x
Joe's Jeans 2.94% 61.40x
Anthropologie 14.75% 52.59x
Zara 24.31% 51.10x
Saint Laurent Paris 8.36% 50.79x
REI 13.60% 44.55x
Composition Percentage: The overlap percentage between the Everlane audience and the Location attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Everlane audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).

Content Affinity Composition Index
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 2.84% 7.92x
Retail Industry News 0.55% 6.13x
NYC Tourist Attractions 2.84% 5.49x
European Museums, Restaurants & Events 0.88% 5.43x
San Francisco Bay Area Cluster 6.38% 5.03x
Feminism 0.33% 4.69x
Internet Service Provider Sites 0.33% 4.41x
Apple Blogs & Hacks 4.96% 4.03x
Data, Analytics & Coding 1.01% 4.02x
French Canadian Cluster 0.22% 3.95x
Composition Percentage: The overlap percentage between the Everlane audience and the Content Affinity attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Everlane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male