Dstillery Audiences

EVERLANE

Audience Size: 13.4 Thousand Devices

Explore the Everlane Audience

Below you'll find more information about the Everlane audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Everlane audience.

Dstillery Crafted Audiences

INTERESTS

The Everlane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Everlane audience is Reggaeton Fans.

Interest Composition Index
Reggaeton Fans 15.79% 5.79x
Ice Skating Enthusiasts 5.41% 3.92x
Los Angeles Activities Researchers 6.67% 3.88x
Streaming Music Enthusiasts 10.53% 3.84x
Elite Cycling Gear Shoppers 5.41% 3.56x
Horse Owners 5.41% 3.52x
Last Minute Travelers 5.41% 3.37x
Readers of Puerto Rican Content 6.67% 3.26x
Denver Trip Planners 5.41% 3.03x
Aspen Skiers and Snowboarders 5.41% 3.02x
Composition Percentage: The overlap percentage between the Everlane audience and the Interest attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Everlane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Everlane audience is Topshop.

Location Composition Index
Topshop 6.24% 117.82x
Intermix 12.48% 115.68x
Club Monaco 18.20% 98.90x
Calvin Klein 6.62% 96.70x
Uniqlo 23.46% 93.82x
Zara 27.22% 69.30x
Saint Laurent Paris 8.87% 69.24x
Patagonia 10.00% 62.87x
Bonobos 13.08% 59.33x
REI 14.14% 55.29x
Composition Percentage: The overlap percentage between the Everlane audience and the Location attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Everlane audience is Internet Service Provider Sites.

Content Affinity Composition Index
Internet Service Provider Sites 0.33% 4.41x
French Canadian Cluster 0.22% 3.95x
Trucking 1.59% 3.84x
Online Directories 15.79% 3.78x
India News 10.53% 3.64x
Home Furnishings 1.44% 3.61x
Philadelphia Cluster 3.06% 3.43x
Video Content Sites 1.59% 3.33x
Coupons & Family 1.23% 3.24x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 15.79% 3.19x
Composition Percentage: The overlap percentage between the Everlane audience and the Content Affinity attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Everlane audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female