Dstillery Audiences

EVERLANE

Audience Size: 11.7 Thousand Devices

Explore the Everlane Audience

Below you'll find more information about the Everlane audience, broken down in different categories based on their digital and physical behaviors. These are 11.7 thousand unique devices whose actions qualify for the Everlane audience.

Dstillery Crafted Audiences

INTERESTS

The Everlane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Everlane audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 11.40% 7.58x
New York City Events Researchers 11.52% 7.55x
New York Trip Planners 9.80% 6.38x
Online Grocery Shoppers 16.30% 5.33x
Restaurant Menu Researchers 6.74% 5.04x
Executive Travelers 2.31% 4.93x
Real Estate Decision Makers 14.34% 4.91x
SEO Specialists 5.76% 4.75x
Broadway Fans 5.76% 4.66x
Media Buying Professionals 4.78% 4.61x
Composition Percentage: The overlap percentage between the Everlane audience and the Interest attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Everlane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Everlane audience is Uniqlo.

Location Composition Index
Uniqlo 23.09% 154.63x
Zara 27.34% 89.20x
Armani 20.19% 81.45x
Free People 16.23% 79.30x
H&M 34.69% 74.30x
Hugo Boss 18.55% 71.82x
Michael Kors 16.62% 68.03x
American Apparel 25.22% 67.83x
Hollister 15.36% 64.00x
REI 20.58% 58.57x
Composition Percentage: The overlap percentage between the Everlane audience and the Location attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Everlane audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 7.84% 19.29x
NYC Tourist Attractions 10.66% 15.63x
New York City Education & News Cluster 6.62% 13.49x
Marketing Professionals 1.96% 8.35x
Broadway Information 1.96% 6.99x
Fashion Cluster 3.80% 6.57x
Design Software 1.35% 5.77x
New York City Family & Activity Cluster 3.31% 5.47x
Startup Investment 1.96% 5.36x
LGBTQ Advocacy 2.45% 5.15x
Composition Percentage: The overlap percentage between the Everlane audience and the Content Affinity attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Everlane audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male