Dstillery Audiences

EVERLANE

Audience Size: 21.5 Thousand Devices

Explore the Everlane Audience

Below you'll find more information about the Everlane audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 thousand unique devices whose actions qualify for the Everlane audience.

Dstillery Crafted Audiences

INTERESTS

The Everlane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Everlane audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 17.46% 6.82x
Symphony Music Enthusiasts 17.46% 6.37x
San Francisco Trip Planners 14.29% 5.05x
New York City Events Researchers 12.70% 4.77x
New York Trip Planners 12.70% 4.71x
Elite Cycling Gear Shoppers 11.11% 4.65x
Yale University Fans 12.70% 4.56x
Restaurant Menu Researchers 11.11% 4.41x
Ballet Enthusiasts 11.90% 4.27x
Sightseeing Travelers 11.11% 4.22x
Composition Percentage: The overlap percentage between the Everlane audience and the Interest attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Everlane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Everlane audience is Topshop.

Location Composition Index
Topshop 7.15% 89.22x
Intermix 12.04% 76.70x
Calvin Klein 6.63% 76.28x
Club Monaco 17.16% 72.95x
Joe's Jeans 3.15% 65.86x
Uniqlo 21.44% 64.80x
Saint Laurent Paris 9.03% 52.63x
Zara 26.05% 52.37x
Bonobos 13.68% 48.10x
Patagonia 9.64% 45.78x
Composition Percentage: The overlap percentage between the Everlane audience and the Location attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Everlane audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 11.11% 8.72x
NYC Tourist Attractions 4.76% 8.20x
Fashion Cluster 3.97% 7.63x
Furniture & Home Improvement 3.17% 7.38x
European Museums, Restaurants & Events 0.88% 5.43x
US Cycling 3.17% 5.40x
Internet Service Provider Sites 0.33% 4.41x
Educational Publishing 2.38% 4.09x
New York City Family & Activity Cluster 3.17% 4.06x
French Canadian Cluster 0.22% 3.95x
Composition Percentage: The overlap percentage between the Everlane audience and the Content Affinity attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Everlane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male