Dstillery Audiences

EVERLANE

Audience Size: 16.8 Thousand Devices

Explore the Everlane Audience

Below you'll find more information about the Everlane audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Everlane audience.

Dstillery Crafted Audiences

INTERESTS

The Everlane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Everlane audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.02% 7.30x
Ballet Enthusiasts 9.42% 6.91x
New York Trip Planners 9.16% 5.73x
Online Grocery Shoppers 16.01% 5.52x
Executive Travelers 2.31% 4.93x
Restaurant Menu Researchers 5.57% 4.66x
Venture Capitalists 4.79% 4.64x
SEO Specialists 5.65% 4.53x
Real Estate Decision Makers 11.82% 4.37x
Home Interior Design Enthusiasts 5.48% 4.25x
Composition Percentage: The overlap percentage between the Everlane audience and the Interest attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Everlane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Everlane audience is Club Monaco.

Location Composition Index
Club Monaco 20.65% 163.20x
Levi Strauss 18.20% 119.69x
Uniqlo 22.16% 119.57x
Intermix 11.80% 99.18x
Calvin Klein 11.30% 90.62x
Saint Laurent Paris 9.98% 79.11x
Zara 28.75% 77.28x
American Eagle Outfitters 49.65% 62.55x
Ralph Lauren 8.60% 62.05x
Patagonia 12.93% 60.33x
Composition Percentage: The overlap percentage between the Everlane audience and the Location attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Everlane audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 6.25% 12.75x
NYC Tourist Attractions 8.99% 12.00x
New York City Education & News Cluster 4.97% 9.77x
Marketing Professionals 1.54% 6.04x
European Museums, Restaurants & Events 0.94% 5.07x
Fashion Cluster 2.91% 4.83x
Broadway Information 1.63% 4.77x
New York City Family & Activity Cluster 3.25% 4.72x
Hudson Valley New York Media 1.46% 4.31x
Caribbean Cluster 0.60% 4.27x
Composition Percentage: The overlap percentage between the Everlane audience and the Content Affinity attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Everlane audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male