Dstillery Audiences

EVERLANE

Audience Size: 18.9 Thousand Devices

Explore the Everlane Audience

Below you'll find more information about the Everlane audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Everlane audience.

Dstillery Crafted Audiences

INTERESTS

The Everlane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Everlane audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 14.59% 7.98x
New York City Events Researchers 14.20% 7.91x
Online Grocery Shoppers 14.59% 7.72x
Real Estate Decision Makers 11.01% 6.24x
New York Trip Planners 12.46% 5.87x
Symphony Music Enthusiasts 7.44% 5.42x
Restaurant Menu Researchers 7.83% 5.25x
Opera Enthusiasts 6.57% 5.10x
Thrift Store Shoppers 8.02% 5.08x
Pre-Measured Grocery Shoppers 9.08% 5.06x
Composition Percentage: The overlap percentage between the Everlane audience and the Interest attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Everlane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Everlane audience is Supreme.

Location Composition Index
Supreme 9.72% 284.53x
Club Monaco 15.99% 90.94x
Joe's Jeans 6.27% 85.86x
Calvin Klein 8.91% 81.04x
Uniqlo 18.17% 80.86x
Intermix 10.24% 77.57x
Topshop 3.39% 75.13x
Levi Strauss 14.55% 71.36x
Zara 25.53% 64.44x
Saint Laurent Paris 7.42% 55.15x
Composition Percentage: The overlap percentage between the Everlane audience and the Location attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Everlane audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.26% 75.21x
Sports - Skiing, Snowboarding 0.09% 61.33x
Parenting & Nutrition 0.26% 39.66x
Alternative Streaming Services 1.32% 37.30x
France Online Music & Quiz Content Cluster 0.29% 19.79x
Quebec Job Seeker Cluster 0.10% 17.15x
Franchising 0.26% 15.53x
Toronto Tourism 0.10% 14.30x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.26% 14.12x
NYC Tourist Attractions 12.56% 13.24x
Composition Percentage: The overlap percentage between the Everlane audience and the Content Affinity attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Everlane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male