Dstillery Audiences

EVERLANE

Audience Size: 21.2 Thousand Devices

Explore the Everlane Audience

Below you'll find more information about the Everlane audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Everlane audience.

Dstillery Crafted Audiences

INTERESTS

The Everlane audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Everlane audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 15.26% 6.14x
New York City Events Researchers 13.64% 5.91x
Ballet Enthusiasts 12.88% 5.39x
New York Trip Planners 12.34% 4.96x
Executive Travelers 2.31% 4.93x
Opera Enthusiasts 10.39% 4.88x
Restaurant Menu Researchers 9.31% 4.71x
Real Estate Decision Makers 11.15% 4.70x
Burger Enthusiast 2.71% 4.52x
Symphony Music Enthusiasts 10.39% 4.47x
Composition Percentage: The overlap percentage between the Everlane audience and the Interest attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Everlane audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Everlane audience is Supreme.

Location Composition Index
Supreme 9.03% 345.54x
Topshop 7.26% 86.64x
Calvin Klein 7.21% 83.92x
Joe's Jeans 4.63% 81.52x
Club Monaco 16.57% 74.51x
Intermix 11.17% 69.71x
Uniqlo 18.29% 64.23x
Zara 23.78% 54.77x
Saint Laurent Paris 8.36% 53.63x
Anthropologie 13.47% 49.94x
Composition Percentage: The overlap percentage between the Everlane audience and the Location attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Everlane audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 5.63% 12.42x
NYC Tourist Attractions 7.90% 10.92x
Art News & Products 0.97% 10.65x
New York City Real Estate Research Cluster 6.28% 10.43x
Work Productivity 1.30% 9.37x
Institutional Investing 0.97% 8.88x
Marketing Professionals 2.27% 8.82x
Human Resources & Employee Management 0.43% 7.72x
Retail Industry News 0.65% 7.30x
Real Estate Cluster 0.65% 7.16x
Composition Percentage: The overlap percentage between the Everlane audience and the Content Affinity attribute.
Index: A comparison of the Everlane audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Everlane audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male