Dstillery Audiences

EXPRESS

Audience Size: 175.2 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 175.2 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.41% 1.80x
Readers of South American Content 3.36% 1.71x
North East State Fair Visitors 3.68% 1.69x
Readers of Guatemalan Content 3.68% 1.69x
Portugal Trip Planners 3.49% 1.62x
World Cup Enthusiasts 3.11% 1.52x
United Nations Donors 2.09% 1.51x
Romance Movie and TV enthusiasts 3.05% 1.51x
New York Trip Planners 2.60% 1.50x
Readers of Mexican Content 3.24% 1.49x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.81% 45.58x
Zara 4.45% 43.47x
Hollister 18.18% 38.20x
Aeropostale 26.40% 37.59x
Express Outlets 4.87% 37.14x
Victoria's Secret 36.60% 31.55x
Michael Kors 13.02% 31.47x
Club Monaco 1.22% 30.59x
Journeys 34.30% 29.78x
Buckle 22.83% 29.57x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Illinois.

Content Affinity Composition Index
Illinois 0.19% 4.60x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.33% 4.06x
Cheerleading 0.13% 3.97x
Poland Cluster 0.12% 3.63x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 3.57x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
Internet Service Provider Sites 0.16% 3.47x
Toys Shopping 0.13% 3.33x
Oil & Energy 0.23% 3.18x
Perfume, Makeup & Cosmetics 0.11% 3.18x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male