Dstillery Audiences

EXPRESS

Audience Size: 544.8 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 544.8 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.13% 2.59x
Running Enthusiasts 1.58% 1.85x
Competitive Sports Participants 1.69% 1.80x
Chicago Trip Planners 3.37% 1.76x
Getaways Researchers 1.62% 1.75x
Spanish Language Learners 2.39% 1.74x
Work Visa Researchers 2.02% 1.73x
Caribbean Destination Reopening Researchers 1.55% 1.72x
Teen Girl Clothing Shoppers 4.72% 1.71x
Charitable Donors 2.83% 1.70x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.48% 14.71x
Hollister 19.11% 13.29x
Aeropostale 25.51% 12.88x
Express Outlets 4.78% 12.69x
Victoria's Secret 39.95% 11.59x
Michael Kors 14.66% 11.48x
Gymboree 19.02% 11.08x
Journeys 35.02% 10.86x
Zumiez 19.36% 10.80x
Buckle 24.52% 10.71x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.09% 5.63x
Women Shoppers 0.10% 5.00x
Career Cluster A 0.20% 4.54x
Caribbean Vacation 0.27% 4.31x
Cheerleading 0.13% 3.97x
Minnesota Community Business Cluster 0.13% 3.66x
Children's Health 0.07% 3.64x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
Illinois College Sports 0.07% 3.42x
Assorted Topics (Television, Origami, Men's Health) 0.13% 3.33x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female