
Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 457 thousand unique devices whose actions qualify for the Express audience.

INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Big Box Store Jewelry Sale Shoppers.
Interest | Composition | Index |
Big Box Store Jewelry Sale Shoppers | 0.14% | 3.33x |
Sunglasses Shoppers | 1.13% | 2.59x |
Trendy Shoe Shoppers | 1.01% | 2.14x |
Modern Art Museum Researchers | 1.20% | 2.11x |
Executive Travelers | 0.82% | 1.92x |
San Diego Activities Researchers | 1.06% | 1.85x |
Women’s Lifestyle Blogs Researchers | 0.91% | 1.85x |
Running Enthusiasts | 0.91% | 1.80x |
Online Grammar Tool Users | 0.82% | 1.79x |
Luxury Retail Researchers | 0.72% | 1.71x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.
Location | Composition | Index |
Charlotte Russe | 2.67% | 11.05x |
Hollister | 21.10% | 10.23x |
Express Outlets | 4.68% | 9.98x |
Aeropostale | 28.23% | 9.85x |
Michael Kors | 16.15% | 9.25x |
Gymboree | 20.77% | 8.87x |
Victoria's Secret | 43.64% | 8.85x |
Ann Taylor | 4.27% | 8.60x |
Club Monaco | 1.47% | 8.60x |
Banana Republic | 22.18% | 8.58x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is K-Pop.
Content Affinity | Composition | Index |
K-Pop | 0.24% | 5.20x |
Online Games for Kids | 0.14% | 5.02x |
Brazil & Portugal News | 0.14% | 4.42x |
Tennis, Golf & Boxing | 0.10% | 3.96x |
Healthcare - Doctors & Diagnosis | 0.10% | 3.87x |
International Travel | 0.10% | 3.78x |
Tahoe & Reno Tourism | 0.38% | 3.76x |
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.14% | 3.68x |
Los Angeles Tourism | 0.10% | 3.59x |
Design Software | 0.14% | 3.57x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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