Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.12% | 2.51x |
| New York City Events Researchers | 3.84% | 2.28x |
| Real Estate Decision Makers | 3.37% | 1.86x |
| Caribbean Trip Planners | 3.81% | 1.84x |
| Restaurant Menu Researchers | 3.28% | 1.82x |
| Retail Job Seekers | 3.62% | 1.77x |
| New York Knicks Fans | 3.78% | 1.75x |
| Social Distancing Content Readers | 0.06% | 1.72x |
| Cricket Enthusiasts | 2.81% | 1.71x |
| Online Grocery Shoppers | 3.49% | 1.70x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 30.11% | 25.02x |
| Hollister | 21.88% | 24.77x |
| Zumiez | 31.09% | 22.68x |
| Express Outlets | 4.11% | 22.32x |
| Michael Kors | 20.28% | 22.14x |
| Journeys | 38.84% | 21.57x |
| Gymboree | 19.69% | 20.68x |
| Topshop | 1.06% | 20.05x |
| Zara | 7.85% | 19.98x |
| Buckle | 21.86% | 19.98x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.28% | 5.02x |
| New York City Real Estate Research Cluster | 1.53% | 3.89x |
| Concert Posters | 0.06% | 3.87x |
| Foreign Language Education | 0.19% | 3.64x |
| Airsoft & Paintball Equipment | 0.09% | 3.60x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.54x |
| New York City Family & Activity Cluster | 3.03% | 3.50x |
| Costumes | 0.06% | 3.48x |
| Caribbean Cluster | 0.69% | 3.18x |
| Cigars | 0.04% | 3.09x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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