Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 360.4 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.09% | 2.29x |
| Ballet Enthusiasts | 2.96% | 2.21x |
| New York Trip Planners | 2.98% | 2.18x |
| Chicago Trip Planners | 2.92% | 2.11x |
| Online Grocery Shoppers | 5.34% | 1.98x |
| Sightseeing Travelers | 2.52% | 1.88x |
| Real Estate Decision Makers | 5.08% | 1.87x |
| Broadway Fans | 2.08% | 1.87x |
| Miami Trip Planners | 2.60% | 1.87x |
| Opera Enthusiasts | 2.08% | 1.85x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.60% | 54.72x |
| Hollister | 11.52% | 44.98x |
| Supreme | 1.25% | 43.65x |
| Journeys | 17.12% | 39.34x |
| Eddie Bauer | 6.04% | 34.63x |
| American Eagle Outfitters | 25.32% | 34.34x |
| Levi Strauss | 4.53% | 34.03x |
| Charlotte Russe | 9.02% | 33.92x |
| Zumiez | 13.72% | 32.25x |
| Victoria's Secret | 31.89% | 31.89x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 1.72% | 6.98x |
| New York City Real Estate Research Cluster | 1.37% | 3.62x |
| New York City Education & News Cluster | 1.41% | 3.12x |
| Cosmetics Business | 0.09% | 3.07x |
| Institutional Investing | 0.20% | 3.04x |
| NYC Tourist Attractions | 1.85% | 2.95x |
| LGBTQ Advocacy | 1.26% | 2.85x |
| Rhode Island Cluster | 0.46% | 2.82x |
| Meeting Planning & Hotels | 0.10% | 2.72x |
| Broadway Information | 0.67% | 2.60x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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