Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 462.5 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 2.72% | 1.91x |
| New York City Events Researchers | 2.38% | 1.66x |
| Real Estate Decision Makers | 3.10% | 1.64x |
| Online Grocery Shoppers | 2.59% | 1.63x |
| Luxury Retail Researchers | 2.16% | 1.61x |
| Chicago Blackhawks Fans | 1.59% | 1.58x |
| Luxury Department Store Shoppers | 2.29% | 1.58x |
| New York Trip Planners | 2.57% | 1.56x |
| Luxury Womens Brands Shoppers | 2.02% | 1.56x |
| Venture Capitalists | 1.82% | 1.53x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.55% | 37.55x |
| Topshop | 0.79% | 37.08x |
| Hollister | 14.39% | 34.46x |
| Charlotte Russe | 10.71% | 32.92x |
| Journeys | 18.91% | 32.03x |
| American Eagle Outfitters | 25.81% | 32.01x |
| Levi Strauss | 4.59% | 29.47x |
| Eddie Bauer | 7.01% | 29.47x |
| Supreme | 1.02% | 29.36x |
| Banana Republic | 18.96% | 28.72x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Beach & Intimate Wear.
| Content Affinity | Composition | Index |
| Beach & Intimate Wear | 0.23% | 4.06x |
| Institutional Investing | 0.28% | 3.34x |
| Rhode Island Cluster | 0.57% | 3.34x |
| Illinois Education | 0.19% | 3.10x |
| Spanish Lifestyle & Health | 0.13% | 2.90x |
| Illinois | 0.79% | 2.75x |
| Sports Apparel | 0.11% | 2.65x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.11% | 2.64x |
| Minnesota Community Business Cluster | 0.68% | 2.62x |
| Holiday Gifts | 0.11% | 2.50x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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