Dstillery Audiences

EXPRESS

Audience Size: 90.1 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 90.1 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Meal Kit Delivery Researchers.

Interest Composition Index
Meal Kit Delivery Researchers 5.26% 3.97x
F1 Racing Enthusiasts 5.26% 3.87x
Dance Clothing Shoppers 5.26% 3.76x
Department Store Shoppers 5.26% 3.75x
Farmers 5.26% 3.69x
Soap Shoppers 5.26% 3.68x
Train Travelers 5.26% 3.66x
Bed & Bath Shoppers 5.26% 3.54x
Hair Color Shoppers 5.26% 3.54x
Foreman and Construction Managers 5.26% 3.40x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Aeropostale.

Location Composition Index
Aeropostale 26.08% 41.13x
Hollister 17.70% 41.10x
Michael Kors 14.83% 39.38x
Free People 7.66% 39.10x
Victoria's Secret 38.76% 38.78x
Gap 21.29% 38.07x
Kate Spade 8.37% 37.42x
Banana Republic 20.57% 37.15x
Gymboree 18.18% 36.52x
Forever 21 12.92% 34.82x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is South Africa News Cluster.

Content Affinity Composition Index
South Africa News Cluster 0.56% 6.16x
New England Universities 0.42% 4.91x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.33% 4.06x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.16% 4.03x
Online Ticket Buyers 0.42% 4.02x
Cheerleading 0.13% 3.97x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.27% 3.65x
India Cluster 0.28% 3.60x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 3.57x
RPG Games 0.27% 3.57x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male