Dstillery Audiences

EXPRESS

Audience Size: 1.1 Million Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.34% 1.82x
Countdown to the Beach Travelers 0.01% 1.70x
New York City Events Researchers 3.18% 1.66x
Real Estate Decision Makers 3.66% 1.61x
Cricket Enthusiasts 2.62% 1.61x
Ballet Enthusiasts 3.19% 1.61x
Readers of Cuban Content 2.60% 1.59x
Fast Fashion Shoppers 3.55% 1.59x
Miami Trip Planners 3.55% 1.59x
Online Grocery Shoppers 3.64% 1.57x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 13.85% 26.50x
Topshop 2.11% 23.80x
Aeropostale 27.96% 23.02x
Hollister 20.31% 22.46x
Charlotte Russe 19.00% 20.66x
Michael Kors 20.30% 20.21x
Zumiez 28.98% 20.08x
American Eagle Outfitters 31.79% 19.76x
Levi Strauss 5.83% 19.75x
Gymboree 19.69% 18.72x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.04% 4.59x
Canadian Universities 0.03% 3.45x
Home Office Products 0.04% 3.28x
Canada Shopping - Kitchenware 0.03% 3.02x
Turkey & Iran Cluster 0.05% 2.91x
Retail Industry News 0.19% 2.89x
Texas Sporting & Outdoors Cluster 0.04% 2.68x
Russia Cluster 0.09% 2.65x
Canada Tourism Research Cluster 0.19% 2.64x
Meeting Planning & Hotels 0.09% 2.64x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male