Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.34% | 1.82x |
| Countdown to the Beach Travelers | 0.01% | 1.70x |
| New York City Events Researchers | 3.18% | 1.66x |
| Real Estate Decision Makers | 3.66% | 1.61x |
| Cricket Enthusiasts | 2.62% | 1.61x |
| Ballet Enthusiasts | 3.19% | 1.61x |
| Readers of Cuban Content | 2.60% | 1.59x |
| Fast Fashion Shoppers | 3.55% | 1.59x |
| Miami Trip Planners | 3.55% | 1.59x |
| Online Grocery Shoppers | 3.64% | 1.57x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Curious about what else the Express audience is interested in?
Sign Up
APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 13.85% | 26.50x |
| Topshop | 2.11% | 23.80x |
| Aeropostale | 27.96% | 23.02x |
| Hollister | 20.31% | 22.46x |
| Charlotte Russe | 19.00% | 20.66x |
| Michael Kors | 20.30% | 20.21x |
| Zumiez | 28.98% | 20.08x |
| American Eagle Outfitters | 31.79% | 19.76x |
| Levi Strauss | 5.83% | 19.75x |
| Gymboree | 19.69% | 18.72x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Want to find more of the Express audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.04% | 4.59x |
| Canadian Universities | 0.03% | 3.45x |
| Home Office Products | 0.04% | 3.28x |
| Canada Shopping - Kitchenware | 0.03% | 3.02x |
| Turkey & Iran Cluster | 0.05% | 2.91x |
| Retail Industry News | 0.19% | 2.89x |
| Texas Sporting & Outdoors Cluster | 0.04% | 2.68x |
| Russia Cluster | 0.09% | 2.65x |
| Canada Tourism Research Cluster | 0.19% | 2.64x |
| Meeting Planning & Hotels | 0.09% | 2.64x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Want to see more of the Content Affinities the Express audience visits?
Sign Up
DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Express audience?
Sign Up