Dstillery Audiences

EXPRESS

Audience Size: 180.7 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 180.7 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 2.52% 2.04x
Miami Trip Planners 1.91% 1.70x
New York Trip Planners 2.11% 1.61x
United Arab Emirates Trip Planners 1.57% 1.61x
Readers of South American Content 2.08% 1.59x
Chicago Blackhawks Fans 1.48% 1.56x
Venture Capitalists 1.39% 1.56x
Executive Travelers 1.52% 1.52x
Sports Memorabilia Shoppers 1.68% 1.50x
Readers of Dominican Republic Content 2.18% 1.49x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Hollister.

Location Composition Index
Hollister 8.89% 70.85x
Journeys 14.17% 66.43x
American Eagle Outfitters 22.31% 55.89x
Victoria's Secret 29.10% 54.14x
Charlotte Russe 8.37% 53.05x
Eddie Bauer 4.74% 50.18x
Uniqlo 3.67% 46.92x
LOFT 11.61% 46.78x
Forever 21 12.64% 44.66x
Zumiez 10.41% 44.18x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.26% 3.35x
Rhode Island Cluster 0.47% 3.34x
Central California Cluster 0.61% 2.62x
Spain News - Madrid & Seville 0.29% 2.50x
Illinois 0.76% 2.48x
NYC Tourist Attractions 1.37% 2.32x
Chicago Cluster 2.23% 2.29x
New York City Real Estate Research Cluster 0.69% 2.22x
LGBTQ Advocacy 0.93% 2.20x
New York City Education & News Cluster 0.91% 2.16x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male