Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 90.1 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Meal Kit Delivery Researchers.
| Interest | Composition | Index |
| Meal Kit Delivery Researchers | 5.26% | 3.97x |
| F1 Racing Enthusiasts | 5.26% | 3.87x |
| Dance Clothing Shoppers | 5.26% | 3.76x |
| Department Store Shoppers | 5.26% | 3.75x |
| Farmers | 5.26% | 3.69x |
| Soap Shoppers | 5.26% | 3.68x |
| Train Travelers | 5.26% | 3.66x |
| Bed & Bath Shoppers | 5.26% | 3.54x |
| Hair Color Shoppers | 5.26% | 3.54x |
| Foreman and Construction Managers | 5.26% | 3.40x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 26.08% | 41.13x |
| Hollister | 17.70% | 41.10x |
| Michael Kors | 14.83% | 39.38x |
| Free People | 7.66% | 39.10x |
| Victoria's Secret | 38.76% | 38.78x |
| Gap | 21.29% | 38.07x |
| Kate Spade | 8.37% | 37.42x |
| Banana Republic | 20.57% | 37.15x |
| Gymboree | 18.18% | 36.52x |
| Forever 21 | 12.92% | 34.82x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is South Africa News Cluster.
| Content Affinity | Composition | Index |
| South Africa News Cluster | 0.56% | 6.16x |
| New England Universities | 0.42% | 4.91x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.33% | 4.06x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.16% | 4.03x |
| Online Ticket Buyers | 0.42% | 4.02x |
| Cheerleading | 0.13% | 3.97x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.27% | 3.65x |
| India Cluster | 0.28% | 3.60x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.13% | 3.57x |
| RPG Games | 0.27% | 3.57x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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