Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.70x |
| Readers of Honduran Content | 2.41% | 1.34x |
| Readers of Dominican Republic Content | 2.37% | 1.33x |
| Readers of Mexican Content | 2.56% | 1.32x |
| Colombia Trip Planners | 2.64% | 1.28x |
| Readers of Belizean Content | 2.39% | 1.27x |
| Reggaeton Fans | 3.36% | 1.26x |
| Readers of Caribbean Content | 2.50% | 1.25x |
| Readers of Guatemalan Content | 2.20% | 1.25x |
| Readers of Colombian Content | 2.24% | 1.25x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 25.55% | 28.70x |
| Abercrombie & Fitch | 16.67% | 26.55x |
| Hollister | 18.98% | 25.86x |
| Charlotte Russe | 19.06% | 25.70x |
| Michael Kors | 18.93% | 24.73x |
| Gymboree | 18.69% | 23.66x |
| Topshop | 1.69% | 23.46x |
| American Eagle Outfitters | 32.59% | 23.16x |
| Zumiez | 28.36% | 23.10x |
| Victoria's Secret | 40.90% | 22.13x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 16.48x |
| Washington D.C. Hotels | 0.02% | 12.90x |
| Sports - Skiing, Snowboarding | 0.01% | 8.50x |
| England Tourism | 0.02% | 7.38x |
| Decoration & Fabric | 0.01% | 7.02x |
| Fashion & Cosmetics | 0.01% | 6.78x |
| Local & Travel England - North Midlands | 0.01% | 5.43x |
| Parenting & Nutrition | 0.02% | 3.70x |
| Texas Off-Roading | 0.02% | 3.12x |
| ISPs & Local Services | 0.01% | 2.99x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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