Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 175.2 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.41% | 1.80x |
| Readers of South American Content | 3.36% | 1.71x |
| North East State Fair Visitors | 3.68% | 1.69x |
| Readers of Guatemalan Content | 3.68% | 1.69x |
| Portugal Trip Planners | 3.49% | 1.62x |
| World Cup Enthusiasts | 3.11% | 1.52x |
| United Nations Donors | 2.09% | 1.51x |
| Romance Movie and TV enthusiasts | 3.05% | 1.51x |
| New York Trip Planners | 2.60% | 1.50x |
| Readers of Mexican Content | 3.24% | 1.49x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.81% | 45.58x |
| Zara | 4.45% | 43.47x |
| Hollister | 18.18% | 38.20x |
| Aeropostale | 26.40% | 37.59x |
| Express Outlets | 4.87% | 37.14x |
| Victoria's Secret | 36.60% | 31.55x |
| Michael Kors | 13.02% | 31.47x |
| Club Monaco | 1.22% | 30.59x |
| Journeys | 34.30% | 29.78x |
| Buckle | 22.83% | 29.57x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.19% | 4.60x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.33% | 4.06x |
| Cheerleading | 0.13% | 3.97x |
| Poland Cluster | 0.12% | 3.63x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.13% | 3.57x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.54x |
| Internet Service Provider Sites | 0.16% | 3.47x |
| Toys Shopping | 0.13% | 3.33x |
| Oil & Energy | 0.23% | 3.18x |
| Perfume, Makeup & Cosmetics | 0.11% | 3.18x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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