Dstillery Audiences

EXPRESS

Audience Size: 87.8 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 87.8 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.32% 3.98x
Executive Travelers 0.32% 2.91x
Africa Trip Planners 2.45% 2.74x
Wellness Enthusiasts 0.32% 2.65x
Tea Drinkers 1.96% 2.64x
Sunglasses Shoppers 1.13% 2.59x
Women’s Lifestyle Blogs Researchers 0.49% 2.46x
Orthodontics Researchers 0.65% 2.45x
Investment Management Professionals 1.31% 2.44x
Breast Cancer Fund Raisers 1.14% 2.41x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 8.86% 86.82x
Aeropostale 26.52% 75.52x
Abercrombie & Fitch 6.19% 75.41x
Michael Kors 15.06% 71.72x
Hollister 12.39% 66.83x
Express Outlets 4.45% 65.96x
Forever 21 9.60% 64.33x
Club Monaco 1.71% 61.22x
Ann Taylor 3.76% 59.99x
Victoria's Secret 17.64% 58.22x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.49% 5.87x
Las Vegas Hotels 1.96% 4.28x
Poetry Fans 1.47% 3.89x
Crossword & Puzzle Players 0.31% 3.82x
Medical Journals 0.10% 3.81x
Medical Diagnostics 0.10% 3.78x
University Research 0.65% 3.70x
French Canadian Cluster 0.10% 3.69x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
Wedding Planning 0.49% 3.48x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male