Dstillery Audiences

EXPRESS

Audience Size: 1 Million Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.12% 2.51x
New York City Events Researchers 3.84% 2.28x
Real Estate Decision Makers 3.37% 1.86x
Caribbean Trip Planners 3.81% 1.84x
Restaurant Menu Researchers 3.28% 1.82x
Retail Job Seekers 3.62% 1.77x
New York Knicks Fans 3.78% 1.75x
Social Distancing Content Readers 0.06% 1.72x
Cricket Enthusiasts 2.81% 1.71x
Online Grocery Shoppers 3.49% 1.70x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Aeropostale.

Location Composition Index
Aeropostale 30.11% 25.02x
Hollister 21.88% 24.77x
Zumiez 31.09% 22.68x
Express Outlets 4.11% 22.32x
Michael Kors 20.28% 22.14x
Journeys 38.84% 21.57x
Gymboree 19.69% 20.68x
Topshop 1.06% 20.05x
Zara 7.85% 19.98x
Buckle 21.86% 19.98x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.28% 5.02x
New York City Real Estate Research Cluster 1.53% 3.89x
Concert Posters 0.06% 3.87x
Foreign Language Education 0.19% 3.64x
Airsoft & Paintball Equipment 0.09% 3.60x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
New York City Family & Activity Cluster 3.03% 3.50x
Costumes 0.06% 3.48x
Caribbean Cluster 0.69% 3.18x
Cigars 0.04% 3.09x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female