Dstillery Audiences

EXPRESS

Audience Size: 231.3 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 231.3 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.13% 2.59x
Cricket Enthusiasts 3.00% 1.81x
Readers of South American Content 3.67% 1.77x
College Aspirants 4.14% 1.75x
NBA Fans 3.05% 1.68x
College Matching Resource Readers 7.24% 1.66x
Romance Movie and TV enthusiasts 3.62% 1.66x
Web Design Researchers 2.69% 1.66x
Readers of Muslim Content 2.64% 1.64x
Readers of Chinese Content 3.36% 1.63x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.37% 45.45x
Aeropostale 23.78% 39.61x
Hollister 16.62% 38.29x
Zara 3.37% 35.58x
Victoria's Secret 36.11% 34.54x
Express Outlets 3.62% 34.06x
Michael Kors 11.87% 31.38x
Journeys 31.41% 31.32x
Ann Taylor 3.20% 31.21x
Club Monaco 1.20% 31.03x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.21% 4.78x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.33% 4.06x
Cheerleading 0.13% 3.97x
Central & South American News 0.21% 3.85x
Spanish Health & Wellness 0.16% 3.79x
Arabic News 0.10% 3.77x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 3.57x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
MBA Education 0.10% 3.24x
Perfume, Makeup & Cosmetics 0.11% 3.18x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male