Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.86% | 2.60x |
| Hard Seltzer Aficionados | 1.86% | 2.43x |
| Mobile Phone Purchase Intenders | 4.87% | 2.40x |
| Software Directory Researchers | 4.18% | 2.33x |
| College Aspirants | 3.48% | 2.32x |
| Streaming Music Enthusiasts | 5.10% | 2.22x |
| Spanish Language Learners | 3.02% | 2.19x |
| Readers of Guatemalan Content | 4.41% | 2.18x |
| Moviegoers | 3.02% | 2.16x |
| Cricket Enthusiasts | 3.02% | 2.09x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Zara.
| Location | Composition | Index |
| Zara | 4.69% | 44.15x |
| Club Monaco | 1.51% | 35.10x |
| Charlotte Russe | 2.39% | 35.05x |
| Hollister | 19.93% | 34.59x |
| Aeropostale | 28.15% | 34.54x |
| Express Outlets | 4.20% | 33.93x |
| Ann Taylor | 3.99% | 31.69x |
| Michael Kors | 14.95% | 31.57x |
| Victoria's Secret | 39.91% | 30.64x |
| Journeys | 38.63% | 28.78x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 1.62% | 5.80x |
| New England Universities | 0.42% | 4.91x |
| Data Analysis & Scripting | 0.93% | 4.69x |
| Online Games | 0.70% | 4.47x |
| Maine Cluster | 1.86% | 4.14x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.33% | 4.06x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.16% | 4.03x |
| Online Ticket Buyers | 0.42% | 4.02x |
| Finance & Accounting Cluster | 0.93% | 3.99x |
| Cheerleading | 0.13% | 3.97x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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