Dstillery Audiences

EXPRESS

Audience Size: 177.3 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 177.3 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.13% 2.59x
Golden Retriever Content Readers 1.07% 1.86x
Discount Womens Shoes Shoppers 1.24% 1.78x
Food Allergies Researchers 0.90% 1.65x
Horror Movie Fans 2.26% 1.62x
Running Enthusiasts 1.11% 1.60x
Reptile Enthusiasts 2.14% 1.59x
Michigan County and Local Fair Visitors 3.89% 1.59x
Pantry Recipes Researchers 0.51% 1.57x
Project Managers 2.14% 1.53x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 5.48% 61.32x
Aeropostale 26.20% 52.56x
Michael Kors 14.98% 50.11x
Hollister 15.75% 48.90x
Abercrombie & Fitch 3.28% 46.97x
Express Outlets 3.52% 44.42x
Victoria's Secret 33.49% 44.14x
Buckle 22.42% 41.78x
Ann Taylor 3.92% 41.70x
Forever 21 11.89% 40.66x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Bowling.

Content Affinity Composition Index
Bowling 0.15% 4.30x
Teen Hair 0.13% 4.27x
Law School 0.09% 3.98x
New England Universities 0.09% 3.84x
Medical Journals 0.10% 3.81x
Power Tools 0.09% 3.75x
French Canadian Cluster 0.10% 3.69x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
Career Cluster A 0.10% 3.39x
Ancestry & Memorial Researchers 0.13% 3.23x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male