Dstillery Audiences

EXPRESS

Audience Size: 462.5 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 462.5 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 2.72% 1.91x
New York City Events Researchers 2.38% 1.66x
Real Estate Decision Makers 3.10% 1.64x
Online Grocery Shoppers 2.59% 1.63x
Luxury Retail Researchers 2.16% 1.61x
Chicago Blackhawks Fans 1.59% 1.58x
Luxury Department Store Shoppers 2.29% 1.58x
New York Trip Planners 2.57% 1.56x
Luxury Womens Brands Shoppers 2.02% 1.56x
Venture Capitalists 1.82% 1.53x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Everlane.

Location Composition Index
Everlane 0.55% 37.55x
Topshop 0.79% 37.08x
Hollister 14.39% 34.46x
Charlotte Russe 10.71% 32.92x
Journeys 18.91% 32.03x
American Eagle Outfitters 25.81% 32.01x
Levi Strauss 4.59% 29.47x
Eddie Bauer 7.01% 29.47x
Supreme 1.02% 29.36x
Banana Republic 18.96% 28.72x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.23% 4.06x
Institutional Investing 0.28% 3.34x
Rhode Island Cluster 0.57% 3.34x
Illinois Education 0.19% 3.10x
Spanish Lifestyle & Health 0.13% 2.90x
Illinois 0.79% 2.75x
Sports Apparel 0.11% 2.65x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 2.64x
Minnesota Community Business Cluster 0.68% 2.62x
Holiday Gifts 0.11% 2.50x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male