Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 415.2 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 1.14% | 1.99x |
| Chicago Trip Planners | 4.19% | 1.91x |
| Readers of Puerto Rican Content | 3.78% | 1.87x |
| World Cup Enthusiasts | 3.52% | 1.81x |
| Santa Monica Trip Planners | 3.86% | 1.79x |
| Auto Show Enthusiasts | 3.94% | 1.73x |
| Chicago Blackhawks Fans | 3.61% | 1.71x |
| Tennis Players | 2.52% | 1.70x |
| In-Market Car Shoppers | 4.11% | 1.69x |
| World Cup Apparel Shoppers | 3.52% | 1.69x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.00% | 42.71x |
| Aeropostale | 27.33% | 35.57x |
| Hollister | 18.39% | 34.08x |
| Zumiez | 27.29% | 31.82x |
| Express Outlets | 3.53% | 31.07x |
| Michael Kors | 16.80% | 30.62x |
| Journeys | 35.96% | 28.65x |
| Buckle | 20.69% | 28.28x |
| Gymboree | 16.84% | 28.22x |
| Victoria's Secret | 39.32% | 26.89x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 0.34% | 7.47x |
| Marketing Professionals | 0.25% | 4.68x |
| Maps & Navigation | 0.34% | 4.06x |
| Cheerleading | 0.13% | 3.97x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.34% | 3.74x |
| Aid Groups | 0.13% | 3.73x |
| Celebrity Gossip | 0.27% | 3.61x |
| Sports Apparel | 0.50% | 3.60x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.13% | 3.57x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.54x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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