Dstillery Audiences

EXPRESS

Audience Size: 360.4 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 360.4 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.09% 2.29x
Ballet Enthusiasts 2.96% 2.21x
New York Trip Planners 2.98% 2.18x
Chicago Trip Planners 2.92% 2.11x
Online Grocery Shoppers 5.34% 1.98x
Sightseeing Travelers 2.52% 1.88x
Real Estate Decision Makers 5.08% 1.87x
Broadway Fans 2.08% 1.87x
Miami Trip Planners 2.60% 1.87x
Opera Enthusiasts 2.08% 1.85x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Everlane.

Location Composition Index
Everlane 0.60% 54.72x
Hollister 11.52% 44.98x
Supreme 1.25% 43.65x
Journeys 17.12% 39.34x
Eddie Bauer 6.04% 34.63x
American Eagle Outfitters 25.32% 34.34x
Levi Strauss 4.53% 34.03x
Charlotte Russe 9.02% 33.92x
Zumiez 13.72% 32.25x
Victoria's Secret 31.89% 31.89x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.72% 6.98x
New York City Real Estate Research Cluster 1.37% 3.62x
New York City Education & News Cluster 1.41% 3.12x
Cosmetics Business 0.09% 3.07x
Institutional Investing 0.20% 3.04x
NYC Tourist Attractions 1.85% 2.95x
LGBTQ Advocacy 1.26% 2.85x
Rhode Island Cluster 0.46% 2.82x
Meeting Planning & Hotels 0.10% 2.72x
Broadway Information 0.67% 2.60x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male