Dstillery Audiences

EXPRESS

Audience Size: 415.2 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 415.2 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Remdesivir Information Researchers.

Interest Composition Index
Remdesivir Information Researchers 1.14% 1.99x
Chicago Trip Planners 4.19% 1.91x
Readers of Puerto Rican Content 3.78% 1.87x
World Cup Enthusiasts 3.52% 1.81x
Santa Monica Trip Planners 3.86% 1.79x
Auto Show Enthusiasts 3.94% 1.73x
Chicago Blackhawks Fans 3.61% 1.71x
Tennis Players 2.52% 1.70x
In-Market Car Shoppers 4.11% 1.69x
World Cup Apparel Shoppers 3.52% 1.69x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.00% 42.71x
Aeropostale 27.33% 35.57x
Hollister 18.39% 34.08x
Zumiez 27.29% 31.82x
Express Outlets 3.53% 31.07x
Michael Kors 16.80% 30.62x
Journeys 35.96% 28.65x
Buckle 20.69% 28.28x
Gymboree 16.84% 28.22x
Victoria's Secret 39.32% 26.89x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.34% 7.47x
Marketing Professionals 0.25% 4.68x
Maps & Navigation 0.34% 4.06x
Cheerleading 0.13% 3.97x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.34% 3.74x
Aid Groups 0.13% 3.73x
Celebrity Gossip 0.27% 3.61x
Sports Apparel 0.50% 3.60x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 3.57x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.54x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female