Dstillery Audiences

EXPRESS

Audience Size: 1.1 Million Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.70x
Readers of Honduran Content 2.41% 1.34x
Readers of Dominican Republic Content 2.37% 1.33x
Readers of Mexican Content 2.56% 1.32x
Colombia Trip Planners 2.64% 1.28x
Readers of Belizean Content 2.39% 1.27x
Reggaeton Fans 3.36% 1.26x
Readers of Caribbean Content 2.50% 1.25x
Readers of Guatemalan Content 2.20% 1.25x
Readers of Colombian Content 2.24% 1.25x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Aeropostale.

Location Composition Index
Aeropostale 25.55% 28.70x
Abercrombie & Fitch 16.67% 26.55x
Hollister 18.98% 25.86x
Charlotte Russe 19.06% 25.70x
Michael Kors 18.93% 24.73x
Gymboree 18.69% 23.66x
Topshop 1.69% 23.46x
American Eagle Outfitters 32.59% 23.16x
Zumiez 28.36% 23.10x
Victoria's Secret 40.90% 22.13x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 16.48x
Washington D.C. Hotels 0.02% 12.90x
Sports - Skiing, Snowboarding 0.01% 8.50x
England Tourism 0.02% 7.38x
Decoration & Fabric 0.01% 7.02x
Fashion & Cosmetics 0.01% 6.78x
Local & Travel England - North Midlands 0.01% 5.43x
Parenting & Nutrition 0.02% 3.70x
Texas Off-Roading 0.02% 3.12x
ISPs & Local Services 0.01% 2.99x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female