Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 30.3 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.00% | 2.25x |
| United Arab Emirates Trip Planners | 3.17% | 2.19x |
| New York Trip Planners | 3.51% | 1.99x |
| Summer Activities Researchers | 4.46% | 1.97x |
| Masters in Management Researchers | 3.86% | 1.96x |
| Brooklyn Nets Fans | 3.26% | 1.96x |
| Readers of Puerto Rican Content | 3.86% | 1.95x |
| Restaurant Menu Researchers | 3.43% | 1.94x |
| Cricket Enthusiasts | 2.83% | 1.94x |
| Real Estate Decision Makers | 3.26% | 1.92x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.85% | 81.73x |
| Zara | 4.63% | 59.66x |
| Aeropostale | 25.24% | 52.22x |
| Hollister | 15.74% | 50.46x |
| Express Outlets | 4.54% | 48.61x |
| Victoria's Secret | 32.80% | 40.51x |
| Buckle | 21.34% | 39.89x |
| Michael Kors | 10.93% | 39.75x |
| Journeys | 30.19% | 37.67x |
| Banana Republic | 17.61% | 36.27x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Pakistan Cluster.
| Content Affinity | Composition | Index |
| Pakistan Cluster | 0.51% | 6.19x |
| US Soccer | 0.26% | 5.01x |
| University Press | 0.26% | 4.14x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.33% | 4.06x |
| Beach Vacations | 0.43% | 4.01x |
| Cheerleading | 0.13% | 3.97x |
| Canadian Auto | 0.17% | 3.80x |
| Action Sports | 0.16% | 3.76x |
| Nursing | 0.26% | 3.71x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.13% | 3.57x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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