Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 3.12% | 1.55x |
| Readers of El Salvadoran Content | 3.00% | 1.51x |
| Readers of Honduran Content | 2.76% | 1.51x |
| Readers of Caribbean Content | 2.85% | 1.45x |
| Readers of Guatemalan Content | 2.80% | 1.45x |
| Readers of Belizean Content | 2.97% | 1.45x |
| Readers of Puerto Rican Content | 2.94% | 1.44x |
| Romance Movie and TV enthusiasts | 3.55% | 1.43x |
| Readers of Dominican Republic Content | 2.69% | 1.42x |
| Colombia Trip Planners | 2.92% | 1.42x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 8.23% | 23.27x |
| Hollister | 22.91% | 21.37x |
| Aeropostale | 30.17% | 21.10x |
| Topshop | 1.66% | 20.08x |
| Express Outlets | 4.53% | 19.58x |
| Zumiez | 31.46% | 19.30x |
| Michael Kors | 21.94% | 19.04x |
| Charlotte Russe | 13.00% | 18.77x |
| Gymboree | 21.45% | 17.97x |
| Levi Strauss | 3.63% | 17.85x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.03% | 3.74x |
| Upstate New York State Athletics | 0.04% | 3.28x |
| Bulgaria Cluster | 0.02% | 2.97x |
| Home Office Products | 0.03% | 2.86x |
| Electronic Document Assembly | 0.05% | 2.68x |
| Mexico Travel | 0.05% | 2.66x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 2.51x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.01% | 2.47x |
| Aid Groups | 0.15% | 2.45x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.40x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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