Dstillery Audiences

EXPRESS

Audience Size: 768.9 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 768.9 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.70x
Lottery Enthusiasts 0.15% 1.40x
Readers of Caribbean Content 1.73% 1.35x
Mid-Range Grocery Shoppers 2.37% 1.33x
Disney Fans 2.02% 1.33x
New York Trip Planners 2.85% 1.32x
Disney Vacation Planners 1.85% 1.31x
Condom Shoppers 2.07% 1.30x
Horror Movie Fans 1.73% 1.30x
Bodybuilding Enthusiasts 1.96% 1.30x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Aeropostale.

Location Composition Index
Aeropostale 20.29% 34.76x
Topshop 1.43% 31.67x
Charlotte Russe 15.84% 31.14x
Hollister 15.30% 29.65x
Michael Kors 14.55% 29.41x
American Eagle Outfitters 31.10% 27.73x
Gymboree 14.82% 27.06x
Zumiez 24.14% 26.27x
Abercrombie & Fitch 15.23% 26.26x
Victoria's Secret 36.70% 25.51x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 16.48x
Quebec Hunting & Outdoors Cluster 0.03% 14.48x
Washington D.C. Hotels 0.02% 12.90x
Canadian Construction & Renovation Research Cluster 0.02% 8.70x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 7.41x
England Tourism 0.02% 7.38x
Decoration & Fabric 0.01% 7.02x
Local & Travel England - North Midlands 0.01% 5.43x
Survey Websites 0.02% 5.06x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 4.49x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male