Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 87.8 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.32% | 3.98x |
| Executive Travelers | 0.32% | 2.91x |
| Africa Trip Planners | 2.45% | 2.74x |
| Wellness Enthusiasts | 0.32% | 2.65x |
| Tea Drinkers | 1.96% | 2.64x |
| Sunglasses Shoppers | 1.13% | 2.59x |
| Women’s Lifestyle Blogs Researchers | 0.49% | 2.46x |
| Orthodontics Researchers | 0.65% | 2.45x |
| Investment Management Professionals | 1.31% | 2.44x |
| Breast Cancer Fund Raisers | 1.14% | 2.41x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 8.86% | 86.82x |
| Aeropostale | 26.52% | 75.52x |
| Abercrombie & Fitch | 6.19% | 75.41x |
| Michael Kors | 15.06% | 71.72x |
| Hollister | 12.39% | 66.83x |
| Express Outlets | 4.45% | 65.96x |
| Forever 21 | 9.60% | 64.33x |
| Club Monaco | 1.71% | 61.22x |
| Ann Taylor | 3.76% | 59.99x |
| Victoria's Secret | 17.64% | 58.22x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.49% | 5.87x |
| Las Vegas Hotels | 1.96% | 4.28x |
| Poetry Fans | 1.47% | 3.89x |
| Crossword & Puzzle Players | 0.31% | 3.82x |
| Medical Journals | 0.10% | 3.81x |
| Medical Diagnostics | 0.10% | 3.78x |
| University Research | 0.65% | 3.70x |
| French Canadian Cluster | 0.10% | 3.69x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.54x |
| Wedding Planning | 0.49% | 3.48x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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