Dstillery Audiences

EXPRESS

Audience Size: 27.1 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.86% 2.60x
Hard Seltzer Aficionados 1.86% 2.43x
Mobile Phone Purchase Intenders 4.87% 2.40x
Software Directory Researchers 4.18% 2.33x
College Aspirants 3.48% 2.32x
Streaming Music Enthusiasts 5.10% 2.22x
Spanish Language Learners 3.02% 2.19x
Readers of Guatemalan Content 4.41% 2.18x
Moviegoers 3.02% 2.16x
Cricket Enthusiasts 3.02% 2.09x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Zara.

Location Composition Index
Zara 4.69% 44.15x
Club Monaco 1.51% 35.10x
Charlotte Russe 2.39% 35.05x
Hollister 19.93% 34.59x
Aeropostale 28.15% 34.54x
Express Outlets 4.20% 33.93x
Ann Taylor 3.99% 31.69x
Michael Kors 14.95% 31.57x
Victoria's Secret 39.91% 30.64x
Journeys 38.63% 28.78x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 1.62% 5.80x
New England Universities 0.42% 4.91x
Data Analysis & Scripting 0.93% 4.69x
Online Games 0.70% 4.47x
Maine Cluster 1.86% 4.14x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.33% 4.06x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.16% 4.03x
Online Ticket Buyers 0.42% 4.02x
Finance & Accounting Cluster 0.93% 3.99x
Cheerleading 0.13% 3.97x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male