Dstillery Audiences

EXPRESS

Audience Size: 1.4 Million Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 3.12% 1.55x
Readers of El Salvadoran Content 3.00% 1.51x
Readers of Honduran Content 2.76% 1.51x
Readers of Caribbean Content 2.85% 1.45x
Readers of Guatemalan Content 2.80% 1.45x
Readers of Belizean Content 2.97% 1.45x
Readers of Puerto Rican Content 2.94% 1.44x
Romance Movie and TV enthusiasts 3.55% 1.43x
Readers of Dominican Republic Content 2.69% 1.42x
Colombia Trip Planners 2.92% 1.42x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 8.23% 23.27x
Hollister 22.91% 21.37x
Aeropostale 30.17% 21.10x
Topshop 1.66% 20.08x
Express Outlets 4.53% 19.58x
Zumiez 31.46% 19.30x
Michael Kors 21.94% 19.04x
Charlotte Russe 13.00% 18.77x
Gymboree 21.45% 17.97x
Levi Strauss 3.63% 17.85x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 3.74x
Upstate New York State Athletics 0.04% 3.28x
Bulgaria Cluster 0.02% 2.97x
Home Office Products 0.03% 2.86x
Electronic Document Assembly 0.05% 2.68x
Mexico Travel 0.05% 2.66x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.51x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.47x
Aid Groups 0.15% 2.45x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.40x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male