Explore the Express Audience
Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 177.3 thousand unique devices whose actions qualify for the Express audience.
INTERESTS
The Express audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.13% | 2.59x |
| Golden Retriever Content Readers | 1.07% | 1.86x |
| Discount Womens Shoes Shoppers | 1.24% | 1.78x |
| Food Allergies Researchers | 0.90% | 1.65x |
| Horror Movie Fans | 2.26% | 1.62x |
| Running Enthusiasts | 1.11% | 1.60x |
| Reptile Enthusiasts | 2.14% | 1.59x |
| Michigan County and Local Fair Visitors | 3.89% | 1.59x |
| Pantry Recipes Researchers | 0.51% | 1.57x |
| Project Managers | 2.14% | 1.53x |
Composition Percentage:
The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
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APPAREL RETAILERS
The Express audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 5.48% | 61.32x |
| Aeropostale | 26.20% | 52.56x |
| Michael Kors | 14.98% | 50.11x |
| Hollister | 15.75% | 48.90x |
| Abercrombie & Fitch | 3.28% | 46.97x |
| Express Outlets | 3.52% | 44.42x |
| Victoria's Secret | 33.49% | 44.14x |
| Buckle | 22.42% | 41.78x |
| Ann Taylor | 3.92% | 41.70x |
| Forever 21 | 11.89% | 40.66x |
Composition Percentage:
The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express audience is Bowling.
| Content Affinity | Composition | Index |
| Bowling | 0.15% | 4.30x |
| Teen Hair | 0.13% | 4.27x |
| Law School | 0.09% | 3.98x |
| New England Universities | 0.09% | 3.84x |
| Medical Journals | 0.10% | 3.81x |
| Power Tools | 0.09% | 3.75x |
| French Canadian Cluster | 0.10% | 3.69x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 3.54x |
| Career Cluster A | 0.10% | 3.39x |
| Ancestry & Memorial Researchers | 0.13% | 3.23x |
Composition Percentage:
The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
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DEMOGRAPHICS
The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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