Dstillery Audiences

EXPRESS

Audience Size: 30.3 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 30.3 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.00% 2.25x
United Arab Emirates Trip Planners 3.17% 2.19x
New York Trip Planners 3.51% 1.99x
Summer Activities Researchers 4.46% 1.97x
Masters in Management Researchers 3.86% 1.96x
Brooklyn Nets Fans 3.26% 1.96x
Readers of Puerto Rican Content 3.86% 1.95x
Restaurant Menu Researchers 3.43% 1.94x
Cricket Enthusiasts 2.83% 1.94x
Real Estate Decision Makers 3.26% 1.92x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.85% 81.73x
Zara 4.63% 59.66x
Aeropostale 25.24% 52.22x
Hollister 15.74% 50.46x
Express Outlets 4.54% 48.61x
Victoria's Secret 32.80% 40.51x
Buckle 21.34% 39.89x
Michael Kors 10.93% 39.75x
Journeys 30.19% 37.67x
Banana Republic 17.61% 36.27x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is Pakistan Cluster.

Content Affinity Composition Index
Pakistan Cluster 0.51% 6.19x
US Soccer 0.26% 5.01x
University Press 0.26% 4.14x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.33% 4.06x
Beach Vacations 0.43% 4.01x
Cheerleading 0.13% 3.97x
Canadian Auto 0.17% 3.80x
Action Sports 0.16% 3.76x
Nursing 0.26% 3.71x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.13% 3.57x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male