Dstillery Audiences

EXPRESS

Audience Size: 457 Thousand Devices

Explore the Express Audience

Below you'll find more information about the Express audience, broken down in different categories based on their digital and physical behaviors. These are 457 thousand unique devices whose actions qualify for the Express audience.

Dstillery Crafted Audiences

INTERESTS

The Express audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.14% 3.33x
Sunglasses Shoppers 1.13% 2.59x
Trendy Shoe Shoppers 1.01% 2.14x
Modern Art Museum Researchers 1.20% 2.11x
Executive Travelers 0.82% 1.92x
San Diego Activities Researchers 1.06% 1.85x
Women’s Lifestyle Blogs Researchers 0.91% 1.85x
Running Enthusiasts 0.91% 1.80x
Online Grammar Tool Users 0.82% 1.79x
Luxury Retail Researchers 0.72% 1.71x
Composition Percentage: The overlap percentage between the Express audience and the Interest attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.67% 11.05x
Hollister 21.10% 10.23x
Express Outlets 4.68% 9.98x
Aeropostale 28.23% 9.85x
Michael Kors 16.15% 9.25x
Gymboree 20.77% 8.87x
Victoria's Secret 43.64% 8.85x
Ann Taylor 4.27% 8.60x
Club Monaco 1.47% 8.60x
Banana Republic 22.18% 8.58x
Composition Percentage: The overlap percentage between the Express audience and the Location attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express audience is K-Pop.

Content Affinity Composition Index
K-Pop 0.24% 5.20x
Online Games for Kids 0.14% 5.02x
Brazil & Portugal News 0.14% 4.42x
Tennis, Golf & Boxing 0.10% 3.96x
Healthcare - Doctors & Diagnosis 0.10% 3.87x
International Travel 0.10% 3.78x
Tahoe & Reno Tourism 0.38% 3.76x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.14% 3.68x
Los Angeles Tourism 0.10% 3.59x
Design Software 0.14% 3.57x
Composition Percentage: The overlap percentage between the Express audience and the Content Affinity attribute.
Index: A comparison of the Express audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female