Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 386.4 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 386.4 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 5.80% 5.75x
Auburn Tigers Fans 4.75% 4.69x
Alabama Trip Planners 12.21% 4.02x
SEC Fans 3.91% 4.00x
Georgia Trip Planners 5.22% 3.58x
Florida Gulf Coast Travel Researchers 4.38% 3.22x
Tennessee Volunteers Fans 2.84% 3.08x
Atlanta United Fans 3.01% 2.88x
Atlanta Braves Fans 2.84% 2.77x
Florida Gators Fans 2.61% 2.62x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 4.11% 18.06x
Jos A. Bank Clothiers 4.94% 7.41x
Charlotte Russe 1.82% 5.82x
Journeys 3.20% 5.65x
Old Navy 5.59% 5.58x
Brooks Brothers 2.84% 5.41x
Lane Bryant 4.16% 5.40x
Buckle 1.47% 5.32x
LOFT 3.58% 5.17x
Mens Wearhouse 6.11% 5.09x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.

Content Affinity Composition Index
Alabama News 9.80% 8.67x
Mississippi News 1.72% 6.18x
North Carolina Education 1.82% 4.14x
Tennessee News 2.84% 3.76x
Tennessee Cluster 1.99% 3.31x
Georgia Cluster 5.70% 3.15x
North Carolina 1.69% 2.90x
Florida Jacksonville & Orlando Cluster 2.91% 2.16x
Christianity - Evangelism & Creationism 2.44% 1.97x
New Orleans Cluster 2.21% 1.96x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female