Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 75.5 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 75.5 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 9.79% 4.04x
Georgia Activities Researchers 2.98% 3.62x
Auburn Tigers Fans 5.53% 2.99x
SEC Fans 4.82% 2.92x
Nashville Activity Researchers 0.71% 2.84x
Alabama Trip Planners 8.65% 2.77x
Jam Band Festival Fans 4.40% 2.74x
Orlando Activities Researchers 0.45% 2.71x
Cholesterol Researchers 0.57% 2.59x
New Orleans Trip Planners 3.12% 2.57x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 1.81% 11.55x
Jos A. Bank Clothiers 1.82% 5.18x
Lane Bryant 1.85% 4.58x
The Childrens Place 2.37% 4.10x
Mens Wearhouse 2.31% 3.86x
Chicos 1.74% 3.84x
Old Navy 3.04% 3.79x
Michael Kors 1.13% 3.69x
Buckle 2.00% 3.64x
LOFT 1.53% 3.55x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.99% 7.17x
Alabama News 10.07% 4.29x
Electronic Accessories 0.34% 4.17x
India Cluster 0.43% 4.06x
Greece Cluster 0.06% 3.89x
Spanish Lifestyle & Health 0.12% 3.26x
Nature & Wildlife 0.43% 3.19x
Mississippi News 1.28% 3.18x
Fox News Content Consumers 1.13% 3.16x
Apple Blogs & Hacks 0.57% 3.14x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male