Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 290.1 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 290.1 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 6.49% 6.14x
Auburn Tigers Fans 4.85% 4.62x
SEC Fans 3.95% 3.89x
Alabama Trip Planners 12.64% 3.87x
Georgia Trip Planners 5.54% 3.77x
Florida Gulf Coast Travel Researchers 4.14% 3.30x
Atlanta United Fans 3.46% 3.05x
Atlanta Trip Planners 6.93% 2.89x
Tennessee Volunteers Fans 2.79% 2.88x
Smoky Mountains Trip Planners 3.32% 2.73x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 4.23% 18.85x
Jos A. Bank Clothiers 4.09% 8.17x
Charlotte Russe 1.89% 7.09x
Journeys 2.66% 6.12x
Lane Bryant 3.62% 5.84x
Old Navy 4.75% 5.84x
LOFT 2.96% 5.59x
Mens Wearhouse 4.63% 5.42x
Brooks Brothers 2.73% 5.31x
Gymboree 2.11% 5.14x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.

Content Affinity Composition Index
Alabama News 9.71% 9.61x
Memphis News 0.41% 5.93x
Mississippi News 1.41% 5.55x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 3.80x
Georgia Cluster 5.84% 3.74x
Tennessee Cluster 2.04% 3.67x
Health & Safety Compliance 0.10% 3.44x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 3.30x
Consumer Rewards 0.10% 3.06x
Tennessee News 2.13% 2.98x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female