Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 149.2 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 149.2 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 10.98% 5.91x
Alabama Trip Planners 14.03% 5.32x
Auburn Tigers Fans 8.70% 4.61x
SEC Fans 7.55% 4.07x
Florida Gulf Coast Travel Researchers 8.11% 3.61x
Georgia Trip Planners 7.93% 3.53x
Atlanta Trip Planners 6.20% 3.38x
Tennessee Volunteers Fans 5.89% 3.32x
Atlanta United Fans 5.34% 3.15x
Florida Gators Fans 5.13% 2.72x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 3.64% 14.49x
Jos A. Bank Clothiers 5.09% 5.27x
Buckle 5.94% 5.23x
Charlotte Russe 4.40% 4.78x
Lane Bryant 4.41% 4.64x
Topshop 0.39% 4.47x
Old Navy 7.64% 4.15x
Chicos 4.54% 4.14x
Journeys 4.56% 4.05x
Talbots 3.18% 4.00x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.

Content Affinity Composition Index
Alabama News 16.81% 7.48x
Memphis News 0.69% 6.95x
Tennessee News 4.54% 4.08x
Tennessee Cluster 3.92% 3.92x
Greece Cluster 0.06% 3.89x
North Carolina Education 2.04% 3.72x
Sports - Golf, Hunting, Fishing 0.07% 3.49x
Gadgets 0.07% 3.47x
Homeschooling 0.07% 3.32x
Georgia Cluster 7.76% 3.15x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female