Explore the Express Oil Change Audience
Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 149.7 thousand unique devices whose actions qualify for the Express Oil Change audience.
INTERESTS
The Express Oil Change audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 5.85% | 5.38x |
| Auburn Tigers Fans | 5.33% | 4.72x |
| SEC Fans | 4.94% | 4.57x |
| Georgia Trip Planners | 6.03% | 4.56x |
| Atlanta United Fans | 4.24% | 4.19x |
| Alabama Trip Planners | 12.23% | 3.90x |
| Florida Gulf Coast Travel Researchers | 4.16% | 3.27x |
| Atlanta Trip Planners | 7.16% | 3.23x |
| Tennessee Volunteers Fans | 3.11% | 3.20x |
| Atlanta Braves Fans | 3.20% | 2.98x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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APPAREL RETAILERS
The Express Oil Change audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.
| Location | Composition | Index |
| Belk | 2.48% | 17.16x |
| Charlotte Russe | 1.16% | 7.32x |
| Lane Bryant | 2.25% | 6.83x |
| Journeys | 1.39% | 6.54x |
| Old Navy | 2.50% | 5.68x |
| LOFT | 1.34% | 5.40x |
| Abercrombie & Fitch | 0.69% | 5.15x |
| Express | 0.89% | 4.79x |
| American Eagle Outfitters | 1.87% | 4.69x |
| Brooks Brothers | 1.94% | 4.58x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 9.51% | 10.19x |
| Mississippi News | 1.61% | 6.50x |
| Georgia Cluster | 6.81% | 4.76x |
| Tennessee News | 2.29% | 3.42x |
| Tennessee Cluster | 1.76% | 3.37x |
| North Carolina Education | 1.15% | 2.81x |
| Savannah Georgia News | 0.41% | 2.59x |
| New Orleans Cluster | 2.24% | 2.43x |
| Pre-Built Home Researchers | 0.41% | 2.24x |
| Unique & Personalized Fashion | 0.35% | 2.16x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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DEMOGRAPHICS
The Express Oil Change audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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