Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 380 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 380 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 6.60x
Alabama Trip Planners 10.44% 6.07x
Southeastern Voters 7.12% 6.04x
Getting Off the Grid Travelers 0.02% 5.28x
Family Adventures Travelers 0.02% 4.86x
SEC Fans 4.91% 4.24x
Auburn Tigers Fans 5.15% 4.18x
Georgia Trip Planners 6.68% 3.77x
Atlanta Trip Planners 5.76% 3.75x
Florida Gulf Coast Travel Researchers 5.56% 3.38x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 3.41% 15.40x
Jos A. Bank Clothiers 6.08% 6.60x
Buckle 3.63% 5.50x
Charlotte Russe 2.44% 4.80x
Old Navy 5.90% 4.67x
Johnston and Murphy 2.04% 4.66x
Carhartt 6.25% 4.63x
Lane Bryant 3.97% 4.61x
Mens Wearhouse 7.43% 4.59x
Journeys 3.68% 4.57x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 32.08x
Watches & Jewelry 0.02% 26.03x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 16.17x
Quinceanera Planning 0.04% 14.69x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 13.04x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 12.87x
Decoration & Fabric 0.03% 12.55x
Local & Travel England - Northern England 0.05% 10.69x
England Tourism 0.02% 9.14x
Alabama News 13.01% 8.30x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female