Explore the Express Oil Change Audience
Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 152.2 thousand unique devices whose actions qualify for the Express Oil Change audience.
INTERESTS
The Express Oil Change audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 16.84% | 6.60x |
| Alabama Trip Planners | 18.73% | 5.50x |
| Auburn Tigers Fans | 11.90% | 4.89x |
| SEC Fans | 9.11% | 3.79x |
| Florida Gulf Coast Travel Researchers | 11.39% | 3.74x |
| Jam Band Festival Fans | 8.61% | 3.45x |
| Tennessee Volunteers Fans | 7.85% | 3.13x |
| Atlanta Trip Planners | 6.84% | 3.02x |
| Atlanta United Fans | 6.08% | 2.97x |
| South State Fair Visitors | 9.11% | 2.91x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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APPAREL RETAILERS
The Express Oil Change audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.
| Location | Composition | Index |
| Belk | 2.74% | 14.60x |
| Levi Strauss | 0.03% | 9.91x |
| Lane Bryant | 3.33% | 5.41x |
| Jos A. Bank Clothiers | 3.25% | 5.35x |
| Maurices | 1.25% | 4.56x |
| Buckle | 3.33% | 4.56x |
| The Childrens Place | 5.15% | 4.52x |
| Chicos | 3.11% | 4.40x |
| Old Navy | 4.98% | 4.21x |
| Carhartt | 25.21% | 4.19x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Oil Change audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 1.14% | 7.81x |
| Natural Diet & Supplement Researchers | 0.51% | 6.95x |
| Alabama News | 23.16% | 5.53x |
| Disease Cluster | 0.38% | 4.75x |
| Unique & Personalized Fashion | 0.38% | 4.44x |
| Central & South American News | 0.51% | 3.89x |
| Greece Cluster | 0.06% | 3.89x |
| Children's Health | 0.25% | 3.86x |
| Ancestry & Memorial Researchers | 0.38% | 3.77x |
| North Carolina Education | 3.67% | 3.72x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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DEMOGRAPHICS
The Express Oil Change audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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