Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 149.7 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 149.7 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 5.85% 5.38x
Auburn Tigers Fans 5.33% 4.72x
SEC Fans 4.94% 4.57x
Georgia Trip Planners 6.03% 4.56x
Atlanta United Fans 4.24% 4.19x
Alabama Trip Planners 12.23% 3.90x
Florida Gulf Coast Travel Researchers 4.16% 3.27x
Atlanta Trip Planners 7.16% 3.23x
Tennessee Volunteers Fans 3.11% 3.20x
Atlanta Braves Fans 3.20% 2.98x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 2.48% 17.16x
Charlotte Russe 1.16% 7.32x
Lane Bryant 2.25% 6.83x
Journeys 1.39% 6.54x
Old Navy 2.50% 5.68x
LOFT 1.34% 5.40x
Abercrombie & Fitch 0.69% 5.15x
Express 0.89% 4.79x
American Eagle Outfitters 1.87% 4.69x
Brooks Brothers 1.94% 4.58x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.

Content Affinity Composition Index
Alabama News 9.51% 10.19x
Mississippi News 1.61% 6.50x
Georgia Cluster 6.81% 4.76x
Tennessee News 2.29% 3.42x
Tennessee Cluster 1.76% 3.37x
North Carolina Education 1.15% 2.81x
Savannah Georgia News 0.41% 2.59x
New Orleans Cluster 2.24% 2.43x
Pre-Built Home Researchers 0.41% 2.24x
Unique & Personalized Fashion 0.35% 2.16x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female