Explore the Express Oil Change Audience
Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 290.1 thousand unique devices whose actions qualify for the Express Oil Change audience.
INTERESTS
The Express Oil Change audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 6.49% | 6.14x |
| Auburn Tigers Fans | 4.85% | 4.62x |
| SEC Fans | 3.95% | 3.89x |
| Alabama Trip Planners | 12.64% | 3.87x |
| Georgia Trip Planners | 5.54% | 3.77x |
| Florida Gulf Coast Travel Researchers | 4.14% | 3.30x |
| Atlanta United Fans | 3.46% | 3.05x |
| Atlanta Trip Planners | 6.93% | 2.89x |
| Tennessee Volunteers Fans | 2.79% | 2.88x |
| Smoky Mountains Trip Planners | 3.32% | 2.73x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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APPAREL RETAILERS
The Express Oil Change audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.
| Location | Composition | Index |
| Belk | 4.23% | 18.85x |
| Jos A. Bank Clothiers | 4.09% | 8.17x |
| Charlotte Russe | 1.89% | 7.09x |
| Journeys | 2.66% | 6.12x |
| Lane Bryant | 3.62% | 5.84x |
| Old Navy | 4.75% | 5.84x |
| LOFT | 2.96% | 5.59x |
| Mens Wearhouse | 4.63% | 5.42x |
| Brooks Brothers | 2.73% | 5.31x |
| Gymboree | 2.11% | 5.14x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 9.71% | 9.61x |
| Memphis News | 0.41% | 5.93x |
| Mississippi News | 1.41% | 5.55x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.10% | 3.80x |
| Georgia Cluster | 5.84% | 3.74x |
| Tennessee Cluster | 2.04% | 3.67x |
| Health & Safety Compliance | 0.10% | 3.44x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.14% | 3.30x |
| Consumer Rewards | 0.10% | 3.06x |
| Tennessee News | 2.13% | 2.98x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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DEMOGRAPHICS
The Express Oil Change audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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