Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 35.3 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 35.3 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 9.36% 3.60x
South State Fair Visitors 11.70% 3.55x
Financially Aware (COVID-19 related) 3.51% 3.06x
Tennessee Volunteers Fans 8.19% 2.97x
Pain Medication Users 4.68% 2.93x
SEC Fans 7.02% 2.93x
Gluten-Free Recipe Researchers 4.09% 2.70x
Black Friday Deal Shoppers 5.26% 2.63x
Atlanta Trip Planners 5.85% 2.58x
Retired Assisted Living Shoppers 3.51% 2.50x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 3.15% 12.61x
Jos A. Bank Clothiers 2.92% 6.50x
Buckle 3.75% 4.83x
Lane Bryant 2.73% 4.76x
Express Outlets 0.48% 4.72x
Old Navy 4.89% 4.45x
LOFT 2.38% 4.39x
Gymboree 2.22% 4.38x
Talbots 1.68% 4.35x
Lululemon 0.95% 4.34x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 7.02% 6.09x
Tennessee News 8.19% 5.29x
LGBTQ Advocacy 1.17% 3.89x
Greece Cluster 0.06% 3.89x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.17% 3.71x
Hawaii News 1.17% 3.51x
Coupons 2.34% 3.51x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.75% 3.50x
Alabama News 10.53% 3.49x
Beer, Wine & Alcohol 0.31% 3.42x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female