Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 255.2 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 255.2 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 14.94% 6.27x
Alabama Trip Planners 18.36% 6.03x
Auburn Tigers Fans 12.01% 4.97x
SEC Fans 10.16% 4.28x
Florida Gulf Coast Travel Researchers 10.35% 3.99x
Georgia Trip Planners 9.86% 3.56x
Tennessee Volunteers Fans 8.01% 3.40x
Atlanta Trip Planners 7.91% 3.30x
Florida Gators Fans 8.01% 3.15x
Atlanta Braves Fans 7.32% 3.15x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 4.25% 16.26x
Levi Strauss 0.05% 8.96x
Lane Bryant 4.98% 5.78x
Jos A. Bank Clothiers 4.80% 5.64x
Buckle 5.99% 5.47x
Chicos 4.91% 5.01x
Joe's Jeans 0.14% 4.75x
The Childrens Place 8.19% 4.74x
Maurices 0.14% 4.62x
Express Outlets 0.85% 4.60x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.

Content Affinity Composition Index
Alabama News 22.46% 6.36x
Greece Cluster 0.06% 3.89x
Tennessee Cluster 6.05% 3.87x
Central & South American News 0.59% 3.83x
Mississippi News 3.12% 3.80x
Southeast College Athletics 0.29% 3.78x
Bathrooms & Plumbing 0.29% 3.77x
Lacrosse College Athletics 0.20% 3.56x
Clean Energy 0.20% 3.55x
Free Online Game Players 0.20% 3.51x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male