Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 370.6 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 370.6 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 6.60x
Getting Off the Grid Travelers 0.02% 5.28x
Alabama Trip Planners 13.17% 5.20x
Southeastern Voters 9.62% 4.97x
Family Adventures Travelers 0.02% 4.86x
Auburn Tigers Fans 7.95% 3.88x
SEC Fans 7.42% 3.70x
Georgia Trip Planners 8.67% 3.44x
Atlanta Trip Planners 7.20% 3.16x
Tennessee Volunteers Fans 5.94% 3.02x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 3.17% 14.58x
Jos A. Bank Clothiers 4.99% 5.53x
Buckle 5.28% 5.36x
Charlotte Russe 3.37% 4.54x
Lane Bryant 4.08% 4.53x
Topshop 0.31% 4.28x
Mens Wearhouse 6.91% 4.19x
Talbots 3.08% 4.14x
Old Navy 6.57% 4.13x
Chicos 3.89% 4.13x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 32.08x
Watches & Jewelry 0.02% 26.03x
Home Décor, Furniture, & Decorating 0.03% 18.99x
Quinceanera Planning 0.04% 14.69x
Decoration & Fabric 0.03% 14.63x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 13.04x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 12.87x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.56x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 11.39x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 11.10x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female