Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 380.5 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 380.5 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 13.38% 5.56x
Auburn Tigers Fans 9.65% 4.30x
Alabama Trip Planners 16.13% 3.82x
Jam Band Festival Fans 6.85% 3.47x
Florida Gulf Coast Travel Researchers 9.28% 3.31x
SEC Fans 6.48% 3.14x
Nashville Trip Planners 5.76% 3.09x
Atlanta United Fans 4.15% 2.85x
Florida Gators Fans 6.02% 2.68x
Smoky Mountains Trip Planners 5.03% 2.67x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 6.03% 5.65x
Jos A. Bank Clothiers 6.62% 2.89x
Anthropologie 3.03% 2.45x
Lane Bryant 6.94% 2.37x
Chicos 6.36% 2.20x
Madewell 1.68% 2.15x
LOFT 5.85% 2.13x
The Childrens Place 9.40% 2.11x
Old Navy 11.01% 2.10x
Michael Kors 3.88% 2.06x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.

Content Affinity Composition Index
Alabama News 18.26% 6.32x
Memphis News 0.73% 5.90x
Unique & Personalized Fashion 0.16% 5.29x
Design Software 0.21% 4.26x
Tennessee News 4.98% 3.94x
Greece Cluster 0.06% 3.89x
Mississippi News 2.33% 3.71x
Tennessee Cluster 3.16% 3.15x
Historical Information - Museums & Libraries 0.10% 3.04x
Personal Finance Researchers 0.10% 3.03x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female