Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 152.2 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 152.2 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 16.84% 6.60x
Alabama Trip Planners 18.73% 5.50x
Auburn Tigers Fans 11.90% 4.89x
SEC Fans 9.11% 3.79x
Florida Gulf Coast Travel Researchers 11.39% 3.74x
Jam Band Festival Fans 8.61% 3.45x
Tennessee Volunteers Fans 7.85% 3.13x
Atlanta Trip Planners 6.84% 3.02x
Atlanta United Fans 6.08% 2.97x
South State Fair Visitors 9.11% 2.91x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 2.74% 14.60x
Levi Strauss 0.03% 9.91x
Lane Bryant 3.33% 5.41x
Jos A. Bank Clothiers 3.25% 5.35x
Maurices 1.25% 4.56x
Buckle 3.33% 4.56x
The Childrens Place 5.15% 4.52x
Chicos 3.11% 4.40x
Old Navy 4.98% 4.21x
Carhartt 25.21% 4.19x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.14% 7.81x
Natural Diet & Supplement Researchers 0.51% 6.95x
Alabama News 23.16% 5.53x
Disease Cluster 0.38% 4.75x
Unique & Personalized Fashion 0.38% 4.44x
Central & South American News 0.51% 3.89x
Greece Cluster 0.06% 3.89x
Children's Health 0.25% 3.86x
Ancestry & Memorial Researchers 0.38% 3.77x
North Carolina Education 3.67% 3.72x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female