Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 98.2 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 98.2 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 13.15% 5.04x
Alabama Trip Planners 13.31% 3.95x
Auburn Tigers Fans 9.03% 3.67x
Florida Gulf Coast Travel Researchers 10.78% 3.60x
Jam Band Festival Fans 7.61% 3.26x
Tennessee Volunteers Fans 7.77% 3.10x
Atlanta Trip Planners 6.66% 2.85x
Atlanta United Fans 5.71% 2.79x
SEC Fans 6.34% 2.62x
South State Fair Visitors 7.92% 2.53x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 1.87% 9.75x
Jos A. Bank Clothiers 2.78% 5.81x
Michael Kors 1.27% 4.62x
Lane Bryant 2.71% 4.46x
The Childrens Place 3.61% 4.35x
Anthropologie 0.96% 4.32x
Brooks Brothers 0.71% 4.20x
Gymboree 1.74% 4.20x
Tommy Bahama 0.49% 4.20x
Buckle 2.24% 4.19x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.48% 4.74x
Alabama News 17.75% 4.53x
Greece Cluster 0.06% 3.89x
Home Remodeling 0.48% 3.77x
Custom Printing 0.32% 3.67x
Yard Structures 0.27% 3.47x
Travel, Food, Fashion & Fitness 0.63% 3.44x
Paleo & Keto Diet Enthusiasts 0.47% 3.31x
Memphis News 0.48% 3.26x
Assorted Topics (Car News, Animals, Viral Media) 0.27% 3.21x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female