Explore the Express Oil Change Audience
Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 35.3 thousand unique devices whose actions qualify for the Express Oil Change audience.
INTERESTS
The Express Oil Change audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 9.36% | 3.60x |
| South State Fair Visitors | 11.70% | 3.55x |
| Financially Aware (COVID-19 related) | 3.51% | 3.06x |
| Tennessee Volunteers Fans | 8.19% | 2.97x |
| Pain Medication Users | 4.68% | 2.93x |
| SEC Fans | 7.02% | 2.93x |
| Gluten-Free Recipe Researchers | 4.09% | 2.70x |
| Black Friday Deal Shoppers | 5.26% | 2.63x |
| Atlanta Trip Planners | 5.85% | 2.58x |
| Retired Assisted Living Shoppers | 3.51% | 2.50x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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APPAREL RETAILERS
The Express Oil Change audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.
| Location | Composition | Index |
| Belk | 3.15% | 12.61x |
| Jos A. Bank Clothiers | 2.92% | 6.50x |
| Buckle | 3.75% | 4.83x |
| Lane Bryant | 2.73% | 4.76x |
| Express Outlets | 0.48% | 4.72x |
| Old Navy | 4.89% | 4.45x |
| LOFT | 2.38% | 4.39x |
| Gymboree | 2.22% | 4.38x |
| Talbots | 1.68% | 4.35x |
| Lululemon | 0.95% | 4.34x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Oil Change audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 7.02% | 6.09x |
| Tennessee News | 8.19% | 5.29x |
| LGBTQ Advocacy | 1.17% | 3.89x |
| Greece Cluster | 0.06% | 3.89x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.17% | 3.71x |
| Hawaii News | 1.17% | 3.51x |
| Coupons | 2.34% | 3.51x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.75% | 3.50x |
| Alabama News | 10.53% | 3.49x |
| Beer, Wine & Alcohol | 0.31% | 3.42x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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DEMOGRAPHICS
The Express Oil Change audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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