Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 301.6 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 301.6 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Alabama Trip Planners.

Interest Composition Index
Alabama Trip Planners 15.24% 5.74x
Southeastern Voters 11.73% 5.67x
SEC Fans 9.11% 4.37x
Florida Gulf Coast Travel Researchers 9.32% 4.27x
Auburn Tigers Fans 9.16% 4.26x
Georgia Trip Planners 9.69% 4.22x
Atlanta Trip Planners 8.01% 4.20x
Tennessee Volunteers Fans 7.54% 3.63x
Atlanta United Fans 5.92% 3.26x
Florida Gators Fans 6.54% 3.00x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 4.40% 15.55x
Jos A. Bank Clothiers 5.18% 5.39x
Lane Bryant 5.18% 5.37x
Buckle 6.40% 5.33x
Joe's Jeans 0.20% 4.81x
Chicos 5.09% 4.60x
Charlotte Russe 2.37% 4.48x
The Childrens Place 8.57% 4.40x
Old Navy 8.56% 4.38x
Express Outlets 0.89% 4.21x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Memphis News.

Content Affinity Composition Index
Memphis News 1.05% 9.25x
Alabama News 19.37% 6.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.16% 5.55x
Robotics 0.16% 4.04x
Mississippi News 2.46% 3.98x
Greece Cluster 0.06% 3.89x
Tennessee News 4.97% 3.75x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.21% 3.54x
Tennessee Cluster 3.98% 3.38x
Human Resources & Employee Management 0.10% 3.36x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female