Explore the Express Oil Change Audience
Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 149.2 thousand unique devices whose actions qualify for the Express Oil Change audience.
INTERESTS
The Express Oil Change audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 10.98% | 5.91x |
| Alabama Trip Planners | 14.03% | 5.32x |
| Auburn Tigers Fans | 8.70% | 4.61x |
| SEC Fans | 7.55% | 4.07x |
| Florida Gulf Coast Travel Researchers | 8.11% | 3.61x |
| Georgia Trip Planners | 7.93% | 3.53x |
| Atlanta Trip Planners | 6.20% | 3.38x |
| Tennessee Volunteers Fans | 5.89% | 3.32x |
| Atlanta United Fans | 5.34% | 3.15x |
| Florida Gators Fans | 5.13% | 2.72x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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APPAREL RETAILERS
The Express Oil Change audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.
| Location | Composition | Index |
| Belk | 3.64% | 14.49x |
| Jos A. Bank Clothiers | 5.09% | 5.27x |
| Buckle | 5.94% | 5.23x |
| Charlotte Russe | 4.40% | 4.78x |
| Lane Bryant | 4.41% | 4.64x |
| Topshop | 0.39% | 4.47x |
| Old Navy | 7.64% | 4.15x |
| Chicos | 4.54% | 4.14x |
| Journeys | 4.56% | 4.05x |
| Talbots | 3.18% | 4.00x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 16.81% | 7.48x |
| Memphis News | 0.69% | 6.95x |
| Tennessee News | 4.54% | 4.08x |
| Tennessee Cluster | 3.92% | 3.92x |
| Greece Cluster | 0.06% | 3.89x |
| North Carolina Education | 2.04% | 3.72x |
| Sports - Golf, Hunting, Fishing | 0.07% | 3.49x |
| Gadgets | 0.07% | 3.47x |
| Homeschooling | 0.07% | 3.32x |
| Georgia Cluster | 7.76% | 3.15x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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DEMOGRAPHICS
The Express Oil Change audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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