Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 249.7 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 249.7 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 13.64% 5.38x
Alabama Trip Planners 17.06% 4.34x
Auburn Tigers Fans 9.45% 4.06x
SEC Fans 7.61% 3.60x
Florida Gulf Coast Travel Researchers 10.01% 3.40x
Atlanta Trip Planners 6.84% 3.29x
Jam Band Festival Fans 7.20% 3.22x
Tennessee Volunteers Fans 7.61% 3.21x
Nashville Trip Planners 6.44% 3.08x
Georgia Activities Researchers 3.63% 2.71x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 2.44% 4.95x
Johnston and Murphy 0.30% 3.13x
Jos A. Bank Clothiers 3.11% 2.59x
Lane Bryant 3.00% 2.08x
Anthropologie 1.33% 2.03x
LOFT 2.68% 1.92x
Tommy Bahama 0.52% 1.91x
Old Navy 5.19% 1.89x
Buckle 3.25% 1.89x
Chicos 2.93% 1.88x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.20% 7.00x
Memphis News 0.82% 6.60x
Women Shoppers 0.20% 6.40x
Alabama News 16.65% 5.35x
Mortgages & Insurance 0.20% 4.18x
Assorted Topics (Car News, Animals, Viral Media) 0.15% 4.04x
Greece Cluster 0.06% 3.89x
Arabic News 0.10% 3.88x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.26% 3.79x
Tennessee News 5.36% 3.46x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male