Explore the Express Oil Change Audience
Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 85.5 thousand unique devices whose actions qualify for the Express Oil Change audience.
INTERESTS
The Express Oil Change audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Oil Change audience is Auburn Tigers Fans.
| Interest | Composition | Index |
| Auburn Tigers Fans | 11.02% | 4.49x |
| Southeastern Voters | 10.71% | 4.14x |
| Alabama Trip Planners | 13.86% | 4.03x |
| Jam Band Festival Fans | 8.35% | 3.62x |
| SEC Fans | 7.40% | 3.20x |
| Florida Gulf Coast Travel Researchers | 8.66% | 3.03x |
| Tennessee Volunteers Fans | 7.56% | 2.97x |
| Atlanta Trip Planners | 6.30% | 2.85x |
| Atlanta Braves Fans | 6.46% | 2.78x |
| New Orleans Activities Researchers | 4.41% | 2.58x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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APPAREL RETAILERS
The Express Oil Change audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.
| Location | Composition | Index |
| Belk | 2.80% | 11.19x |
| Jos A. Bank Clothiers | 3.02% | 5.37x |
| Lane Bryant | 3.49% | 4.67x |
| Tommy Bahama | 0.65% | 4.61x |
| Michael Kors | 1.78% | 4.30x |
| Gymboree | 2.50% | 4.26x |
| Madewell | 0.64% | 4.25x |
| Chicos | 3.25% | 4.21x |
| Buckle | 3.19% | 4.14x |
| The Childrens Place | 4.62% | 4.08x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 16.38% | 5.44x |
| Greece Cluster | 0.06% | 3.89x |
| Canada Consumer Product Cluster | 0.31% | 3.62x |
| Women Shoppers | 0.47% | 3.62x |
| Beer, Wine & Alcohol | 0.31% | 3.42x |
| Numerology & Astrology | 0.29% | 3.40x |
| Furniture & Home Improvement | 0.27% | 3.37x |
| Tennessee Cluster | 3.78% | 3.35x |
| Vegans & Animal Welfare | 0.31% | 3.35x |
| Tennessee News | 4.57% | 3.30x |
Composition Percentage:
The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
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DEMOGRAPHICS
The Express Oil Change audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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