Dstillery Audiences

EXPRESS OIL CHANGE

Audience Size: 85.5 Thousand Devices

Explore the Express Oil Change Audience

Below you'll find more information about the Express Oil Change audience, broken down in different categories based on their digital and physical behaviors. These are 85.5 thousand unique devices whose actions qualify for the Express Oil Change audience.

Dstillery Crafted Audiences

INTERESTS

The Express Oil Change audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Oil Change audience is Auburn Tigers Fans.

Interest Composition Index
Auburn Tigers Fans 11.02% 4.49x
Southeastern Voters 10.71% 4.14x
Alabama Trip Planners 13.86% 4.03x
Jam Band Festival Fans 8.35% 3.62x
SEC Fans 7.40% 3.20x
Florida Gulf Coast Travel Researchers 8.66% 3.03x
Tennessee Volunteers Fans 7.56% 2.97x
Atlanta Trip Planners 6.30% 2.85x
Atlanta Braves Fans 6.46% 2.78x
New Orleans Activities Researchers 4.41% 2.58x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Interest attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Oil Change audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Oil Change audience is Belk.

Location Composition Index
Belk 2.80% 11.19x
Jos A. Bank Clothiers 3.02% 5.37x
Lane Bryant 3.49% 4.67x
Tommy Bahama 0.65% 4.61x
Michael Kors 1.78% 4.30x
Gymboree 2.50% 4.26x
Madewell 0.64% 4.25x
Chicos 3.25% 4.21x
Buckle 3.19% 4.14x
The Childrens Place 4.62% 4.08x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Location attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Oil Change audience is Alabama News.

Content Affinity Composition Index
Alabama News 16.38% 5.44x
Greece Cluster 0.06% 3.89x
Canada Consumer Product Cluster 0.31% 3.62x
Women Shoppers 0.47% 3.62x
Beer, Wine & Alcohol 0.31% 3.42x
Numerology & Astrology 0.29% 3.40x
Furniture & Home Improvement 0.27% 3.37x
Tennessee Cluster 3.78% 3.35x
Vegans & Animal Welfare 0.31% 3.35x
Tennessee News 4.57% 3.30x
Composition Percentage: The overlap percentage between the Express Oil Change audience and the Content Affinity attribute.
Index: A comparison of the Express Oil Change audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Oil Change audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female