Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 76.8 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Business Filing Researchers.
| Interest | Composition | Index |
| Business Filing Researchers | 2.81% | 1.99x |
| Restaurant Supply Shoppers | 0.20% | 1.94x |
| Childrens Museum Visitors | 3.21% | 1.92x |
| Thrift Store Shoppers | 2.21% | 1.89x |
| Men's Suit Shoppers | 3.41% | 1.84x |
| BMW Vehicle Shoppers | 2.81% | 1.84x |
| Cricket Enthusiasts | 2.61% | 1.83x |
| Work Comes First Travelers | 1.81% | 1.81x |
| Makeup Researchers | 3.41% | 1.79x |
| High-End Baby Brand Shoppers | 4.82% | 1.77x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 20.22% | 39.65x |
| Abercrombie & Fitch | 2.73% | 26.24x |
| Ralph Lauren | 9.54% | 23.23x |
| Michael Kors | 21.22% | 21.92x |
| Brooks Brothers | 10.01% | 21.30x |
| J. Crew | 19.55% | 20.56x |
| Gap | 25.50% | 16.32x |
| Gymboree | 20.59% | 16.00x |
| Express | 27.38% | 15.86x |
| Banana Republic | 21.61% | 14.71x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).
| Content Affinity | Composition | Index |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.80% | 5.05x |
| Children's Learning Tools | 0.60% | 4.80x |
| Career Cluster A | 0.47% | 3.91x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.47% | 3.77x |
| Pharmacy | 1.19% | 3.65x |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| Studio & Franchise Video Game Players | 0.51% | 3.56x |
| Liberal Media - Political Activism | 0.40% | 3.32x |
| Custom T-Shirts | 0.11% | 3.29x |
| Food Cluster | 0.28% | 3.11x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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