Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 188.1 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.08% | 1.56x |
| Miami Heat Fans | 2.80% | 1.54x |
| Detroit Tigers Fans | 3.09% | 1.49x |
| Premier League Fans | 2.62% | 1.43x |
| Baltimore Ravens Fans | 3.02% | 1.38x |
| Los Angeles Lakers Fans | 2.89% | 1.33x |
| Country Music Festivals Enthusiasts | 3.36% | 1.32x |
| Online Maps and Driving Directions Searchers | 2.35% | 1.31x |
| Orlando Trip Planners | 3.42% | 1.29x |
| Baltimore Orioles Fans | 2.62% | 1.28x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Columbia.
| Location | Composition | Index |
| Columbia | 12.85% | 47.08x |
| Levi Strauss | 14.85% | 46.61x |
| Ralph Lauren | 9.35% | 36.28x |
| Kate Spade | 17.10% | 34.97x |
| Coach | 31.70% | 30.74x |
| J. Crew | 23.39% | 30.56x |
| Brooks Brothers | 16.74% | 28.35x |
| Michael Kors | 23.10% | 26.74x |
| Gymboree | 21.41% | 23.72x |
| Eddie Bauer | 9.59% | 20.40x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| Fire Fighting | 0.21% | 3.48x |
| Shipping & Logistics | 0.11% | 3.29x |
| Custom T-Shirts | 0.11% | 3.29x |
| Alternative Movie Streaming | 0.13% | 3.18x |
| West Virginia News | 1.28% | 3.03x |
| Poland Cluster | 0.13% | 2.98x |
| Handyman Tools | 0.11% | 2.93x |
| Motorcycle Racing Researchers | 0.13% | 2.85x |
| Online Media Converters | 0.54% | 2.71x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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