Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 45.9 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Restaurant Researchers.
| Interest | Composition | Index |
| Restaurant Researchers | 2.32% | 3.46x |
| Tennis Players | 5.41% | 3.04x |
| Telemedicine Content Readers | 1.16% | 2.94x |
| Car Rental Shoppers | 4.25% | 2.92x |
| Palm Beach Trip Planners | 5.02% | 2.89x |
| Vacuum Shoppers | 5.02% | 2.71x |
| Readers of Jamaican Content | 4.63% | 2.70x |
| Caribbean Destination Reopening Researchers | 1.93% | 2.70x |
| Gen Z Apparel Shoppers | 4.63% | 2.65x |
| Wedding Content Readers | 1.93% | 2.61x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 17.94% | 44.00x |
| Ralph Lauren | 10.25% | 37.90x |
| Abercrombie & Fitch | 2.40% | 27.59x |
| Michael Kors | 21.36% | 26.09x |
| Brooks Brothers | 9.58% | 24.12x |
| J. Crew | 18.70% | 24.07x |
| Charlotte Russe | 2.31% | 20.31x |
| Club Monaco | 1.66% | 19.78x |
| Gymboree | 21.73% | 19.36x |
| Express | 29.42% | 18.93x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Assorted Topics (Events, Tickets, Fitness).
| Content Affinity | Composition | Index |
| Assorted Topics (Events, Tickets, Fitness) | 1.54% | 6.82x |
| North Carolina | 5.02% | 4.84x |
| Mexico Cluster | 1.43% | 4.69x |
| Hockey | 1.43% | 4.14x |
| Travel Adventure | 0.77% | 3.97x |
| Car Shopping | 1.93% | 3.97x |
| Dating & Relationships | 1.16% | 3.90x |
| Finance & Accounting Cluster | 0.77% | 3.88x |
| Pharmacy | 1.19% | 3.65x |
| Minecraft Video Game Players | 1.16% | 3.64x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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