Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 11.5 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 5.97% 5.27x
Readers of Indian Content 7.46% 5.19x
Microsoft Friendly Developers 8.96% 4.67x
True Crime Podcast Listeners 4.48% 4.53x
Physicians 5.97% 4.53x
Remdesivir Information Researchers 4.48% 4.49x
Patriotic Party Decoration Shoppers 7.46% 4.37x
Readers of Argentinian Content 7.46% 4.37x
Holiday Gift Shoppers 4.48% 4.09x
Headache and Migraine Sufferers 4.48% 4.00x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.

Location Composition Index
Kate Spade 22.43% 102.23x
Ralph Lauren 12.50% 86.87x
Michael Kors 26.80% 67.77x
Brooks Brothers 11.39% 60.08x
J. Crew 21.23% 54.22x
Gap 27.74% 47.63x
Gymboree 23.89% 47.47x
Banana Republic 24.32% 41.27x
Express 29.37% 38.12x
Coach 11.90% 35.33x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Texas News.

Content Affinity Composition Index
Texas News 5.97% 5.16x
Humor & Entertainment - Comic Culture 4.48% 4.18x
Technology News 4.48% 3.87x
Fishing 0.85% 3.86x
Missouri News Content Cluster 2.99% 3.83x
Kansas City News 5.97% 3.79x
Chain Restaurants 3.64% 3.78x
Pharmacy 1.19% 3.65x
Photography 1.23% 3.62x
Airsoft & Paintball Equipment 0.13% 3.56x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male