Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Big 12 Fans.
| Interest | Composition | Index |
| Big 12 Fans | 6.55% | 3.28x |
| Architects | 5.95% | 3.25x |
| Luxury Coupe Auto Intenders | 2.98% | 3.06x |
| Infiniti Vehicle Shoppers | 5.36% | 2.96x |
| Auburn Tigers Fans | 6.55% | 2.93x |
| Detroit Lions Fans | 5.95% | 2.90x |
| Star Trek Fans | 5.95% | 2.77x |
| Automotive News Readers | 4.17% | 2.77x |
| Streaming Video Fans | 5.36% | 2.76x |
| Mid-to-Full Size Luxury SUV Auto Intenders | 2.98% | 2.74x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 12.77% | 45.82x |
| Kate Spade | 21.59% | 45.74x |
| J. Crew | 29.47% | 37.74x |
| Levi Strauss | 0.20% | 36.68x |
| Coach | 27.80% | 34.91x |
| Michael Kors | 28.20% | 31.12x |
| Brooks Brothers | 16.52% | 30.42x |
| Columbia | 5.29% | 29.81x |
| Gymboree | 26.88% | 28.38x |
| Abercrombie & Fitch | 2.60% | 27.95x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.79% | 4.83x |
| Mississippi News | 3.57% | 4.51x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.57% | 4.18x |
| Mexico Cluster | 1.79% | 4.06x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.28% | 3.95x |
| Los Angeles Tourism | 1.79% | 3.93x |
| Feminism | 0.17% | 3.85x |
| India Bollywood, Weddings & Gossip | 1.19% | 3.82x |
| Spain News - Madrid & Seville | 1.19% | 3.80x |
| Spain News | 2.98% | 3.77x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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