Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 129.9 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 129.9 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Orlando Magic Fans.

Interest Composition Index
Orlando Magic Fans 4.13% 2.15x
Casual Dining Restaurant Researchers 3.38% 2.13x
Myrtle Beach Trip Planners 3.19% 2.02x
Notre Dame Fighting Irish Fans 3.56% 2.01x
Online Payroll Services Users 3.75% 1.97x
Sea World Park Trip Planners 4.13% 1.96x
Readers of Chinese Content 2.81% 1.95x
Sudoku Players 3.38% 1.94x
Big East Fans 3.75% 1.90x
Biohackers 3.56% 1.88x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Columbia.

Location Composition Index
Columbia 12.91% 53.75x
Ralph Lauren 11.26% 49.92x
Johnston and Murphy 14.62% 30.13x
Brooks Brothers 19.48% 28.86x
Michael Kors 13.48% 25.24x
J. Crew 17.83% 25.18x
Coach 23.44% 21.70x
Kate Spade 7.38% 20.34x
Levi Strauss 4.09% 19.04x
White House Black Market 13.32% 18.30x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.19% 104.42x
Canadian Construction & Renovation Research Cluster 0.10% 65.20x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 50.70x
Local & Travel England - North Midlands 0.19% 39.71x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.15% 38.42x
Fashion & Cosmetics 0.03% 34.59x
Germany Cluster 0.35% 30.42x
As Seen On TV Products 0.19% 27.11x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 26.69x
Canada Online Shopping Cluster 0.15% 24.47x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female