Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 131.3 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Big 12 Fans.

Interest Composition Index
Big 12 Fans 6.55% 3.28x
Architects 5.95% 3.25x
Luxury Coupe Auto Intenders 2.98% 3.06x
Infiniti Vehicle Shoppers 5.36% 2.96x
Auburn Tigers Fans 6.55% 2.93x
Detroit Lions Fans 5.95% 2.90x
Star Trek Fans 5.95% 2.77x
Automotive News Readers 4.17% 2.77x
Streaming Video Fans 5.36% 2.76x
Mid-to-Full Size Luxury SUV Auto Intenders 2.98% 2.74x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 12.77% 45.82x
Kate Spade 21.59% 45.74x
J. Crew 29.47% 37.74x
Levi Strauss 0.20% 36.68x
Coach 27.80% 34.91x
Michael Kors 28.20% 31.12x
Brooks Brothers 16.52% 30.42x
Columbia 5.29% 29.81x
Gymboree 26.88% 28.38x
Abercrombie & Fitch 2.60% 27.95x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.79% 4.83x
Mississippi News 3.57% 4.51x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.57% 4.18x
Mexico Cluster 1.79% 4.06x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.28% 3.95x
Los Angeles Tourism 1.79% 3.93x
Feminism 0.17% 3.85x
India Bollywood, Weddings & Gossip 1.19% 3.82x
Spain News - Madrid & Seville 1.19% 3.80x
Spain News 2.98% 3.77x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male