Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 62.4 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 62.4 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 2.62% 2.38x
Readers of Jamaican Content 2.19% 2.27x
Women's Fitness Enthusiasts 1.77% 2.20x
Auto Insurance Shoppers 2.03% 2.15x
New Orleans Activities Researchers 1.94% 2.14x
New York City Fine Theatre Enthusiasts 1.94% 2.14x
Dance Enthusiasts 2.28% 2.10x
Marijuana Prohibition Advocates 2.45% 2.10x
Business Decision Makers 2.28% 2.07x
Luxury Second Home Owners 1.60% 2.06x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Columbia.

Location Composition Index
Columbia 11.05% 83.29x
Ralph Lauren 7.33% 69.31x
Brooks Brothers 18.11% 35.51x
Zumiez 14.47% 32.82x
Calvin Klein 3.55% 31.16x
Forever 21 16.65% 30.44x
Journeys 12.54% 28.30x
Aeropostale 11.85% 27.45x
J. Crew 11.93% 24.45x
Tommy Bahama 7.18% 23.50x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 0.68% 4.08x
New York City Real Estate Research Cluster 1.27% 3.45x
Machines & Industrial Supplies 0.42% 3.33x
New York City Education & News Cluster 1.43% 3.29x
New England Universities 1.27% 3.25x
New Hampshire News 0.59% 3.02x
Medical Supplies 0.59% 2.94x
Watches Retail 0.51% 2.91x
Cardiac & Other Health Research 0.76% 2.85x
New York City Family & Activity Cluster 1.52% 2.82x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female