Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 26.5 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 26.5 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 3.01% 2.93x
Boston Trip Planners 2.43% 2.80x
Detroit Tigers Fans 2.66% 2.59x
Country Music Festivals Enthusiasts 4.16% 2.50x
Detroit Pistons Fans 2.77% 2.45x
Detroit Lions Fans 2.43% 2.34x
Midwestern Voters 2.43% 2.13x
Nashville Trip Planners 2.54% 2.09x
Ski House Second Home Owners 1.73% 2.01x
Streaming Radio Listeners 1.73% 1.95x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Zumiez.

Location Composition Index
Zumiez 13.03% 54.09x
Forever 21 13.34% 45.56x
Brooks Brothers 18.52% 44.59x
Aeropostale 11.46% 39.59x
Journeys 8.32% 37.99x
Lane Bryant 11.34% 33.07x
J. Crew 12.40% 31.67x
Dressbarn 8.20% 26.26x
Coach 11.11% 25.95x
American Eagle Outfitters 11.46% 25.66x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Detroit News.

Content Affinity Composition Index
Detroit News 4.39% 6.96x
Michigan Cluster 4.39% 4.00x
Tennessee News 2.08% 2.99x
Boston Cluster 4.51% 2.69x
NYC Tourist Attractions 1.50% 2.48x
New Orleans Cluster 1.85% 1.92x
Assorted Topics #11536 (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.27% 1.67x
Assorted Topics #11562 (Humor, Gossip, Viral Media) 1.39% 1.53x
Online Ticket Buyers 1.27% 1.53x
Parenting & Healthy Eating 2.43% 1.52x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female