Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 198.1 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 198.1 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 3.50% 1.78x
Readers of Panamanian Content 3.32% 1.74x
Career Focused Individuals 3.63% 1.71x
Halloween Thrill Seekers 4.05% 1.70x
Readers of Hispanic Content 2.84% 1.70x
Readers of Costa Rican Content 3.38% 1.70x
Hookah Shoppers 3.99% 1.68x
Bodybuilding Enthusiasts 3.38% 1.67x
Readers of Guatemalan Content 3.14% 1.66x
Miami Trip Planners 3.56% 1.63x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Levi Strauss.

Location Composition Index
Levi Strauss 9.75% 47.99x
Kate Spade 22.71% 36.70x
Ralph Lauren 11.37% 34.84x
Columbia 8.85% 33.76x
J. Crew 28.97% 30.50x
Coach 32.21% 29.21x
Brooks Brothers 17.78% 27.64x
Michael Kors 29.30% 25.42x
Gymboree 29.20% 24.46x
Eddie Bauer 11.35% 20.05x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 0.36% 4.15x
Central & South American News 0.54% 4.13x
Retail Industry News 0.18% 3.80x
Airsoft & Paintball Equipment 0.13% 3.56x
Human Resources & Employee Management 0.12% 3.56x
Custom T-Shirts 0.11% 3.29x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 3.25x
Russia Cluster 0.11% 3.24x
Roleplay & Fantasy Games 0.11% 3.21x
Internet Service Provider Sites 0.18% 3.13x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male