Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 170.2 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 170.2 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 2.24% 2.39x
Big East Fans 2.29% 1.91x
Baltimore Orioles Fans 2.14% 1.90x
Big 12 Fans 2.24% 1.81x
Kansas City Royals Fans 2.04% 1.78x
Syracuse Orange Fans 1.89% 1.77x
High School Sports Researchers 2.04% 1.76x
Pittsburgh Pirates Fans 2.04% 1.76x
Big Box Shoppers 1.74% 1.75x
New York Mets Fans 1.94% 1.74x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Columbia.

Location Composition Index
Columbia 13.23% 56.69x
Ralph Lauren 10.00% 46.32x
Levi Strauss 9.91% 38.42x
J. Crew 21.35% 31.86x
Kate Spade 11.01% 30.53x
Brooks Brothers 17.31% 30.52x
Michael Kors 16.89% 28.30x
Coach 26.07% 27.69x
Gymboree 14.36% 22.24x
Express 17.30% 19.59x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 0.10% 65.20x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 50.70x
Home Décor, Furniture, & Decorating 0.06% 39.13x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.15% 38.42x
Germany Cluster 0.35% 30.42x
As Seen On TV Products 0.19% 27.11x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 26.69x
Local & Travel England - North Midlands 0.06% 25.57x
Canada Online Shopping Cluster 0.15% 24.47x
Parenting & Nutrition 0.08% 22.50x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female