Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 112.2 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 112.2 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.19% 1.80x
Dirt Bike Enthusiasts 2.38% 1.72x
Detroit Tigers Fans 1.61% 1.70x
Readers of Belizean Content 2.19% 1.65x
Florida State Seminoles Fans 1.68% 1.65x
Readers of South American Content 2.32% 1.64x
Readers of Honduran Content 2.71% 1.63x
Readers of Guatemalan Content 2.00% 1.62x
Softball Enthusiasts 1.87% 1.58x
Readers of Hispanic Content 1.93% 1.58x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Columbia.

Location Composition Index
Columbia 12.14% 68.15x
Ralph Lauren 8.86% 63.92x
Johnston and Murphy 8.27% 43.46x
Brooks Brothers 17.81% 33.50x
White House Black Market 4.88% 25.02x
J. Crew 10.88% 22.76x
Michael Kors 7.12% 22.27x
Aeropostale 9.28% 20.98x
Zumiez 13.71% 20.79x
Journeys 11.46% 19.89x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.58% 3.38x
India Bollywood, Weddings & Gossip 0.52% 3.27x
Right Wing Blogs - Political Activism 0.32% 3.16x
Latin American Spanish Language News 0.32% 2.86x
Writing Resources 0.32% 2.84x
Spanish Health & Wellness 0.58% 2.70x
Vaping 0.26% 2.56x
US Soccer 0.32% 2.49x
School Curriculum 0.97% 2.37x
Celebrity Gossip 0.32% 2.33x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male