Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 52.6 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 1.71% | 2.93x |
| New York Knicks Fans | 5.78% | 2.90x |
| Hard Seltzer Aficionados Researchers | 4.05% | 2.89x |
| Renaissance Faire Visitors | 5.78% | 2.61x |
| Harry Potter Fans | 6.36% | 2.58x |
| St. Louis Cardinals Fans | 6.36% | 2.57x |
| Microsoft Friendly Developers | 5.20% | 2.55x |
| Orlando Magic Fans | 6.36% | 2.52x |
| World Cup Apparel Shoppers | 5.78% | 2.52x |
| Los Angeles Activities Researchers | 4.05% | 2.50x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 18.85% | 60.42x |
| Ralph Lauren | 12.04% | 58.97x |
| J. Crew | 30.63% | 51.42x |
| Coach | 22.75% | 45.54x |
| Michael Kors | 24.43% | 40.86x |
| Brooks Brothers | 13.82% | 37.37x |
| Gymboree | 23.81% | 36.77x |
| Express | 31.57% | 29.74x |
| Abercrombie & Fitch | 1.87% | 29.21x |
| Charlotte Russe | 2.21% | 28.92x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Sports - Climbing, Non-traditional.
| Content Affinity | Composition | Index |
| Sports - Climbing, Non-traditional | 2.31% | 4.44x |
| Fantasy Name Generators | 2.31% | 4.13x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.28% | 3.95x |
| Feminism | 0.17% | 3.85x |
| Theme Park Tourism | 2.31% | 3.67x |
| Pharmacy | 1.19% | 3.65x |
| Minecraft Video Game Players | 2.31% | 3.62x |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| Data Centers | 0.28% | 3.31x |
| Custom T-Shirts | 0.11% | 3.29x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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