Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 8.77% | 4.24x |
| Readers of South American Content | 7.02% | 3.98x |
| Oregon County and Local Fair Visitors | 8.77% | 3.98x |
| Theme Park Reopening News Readers | 4.76% | 3.96x |
| Arizona Trip Planners | 8.77% | 3.90x |
| Streaming Music Enthusiasts | 8.77% | 3.79x |
| Animal Humane Society Helpers | 7.02% | 3.61x |
| Video Gamers | 5.26% | 3.55x |
| Medical Coding Content Readers | 8.77% | 3.50x |
| Farming Simulator Video Game Fans | 8.77% | 3.46x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 23.48% | 84.89x |
| Ralph Lauren | 13.01% | 66.29x |
| Abercrombie & Fitch | 2.46% | 56.63x |
| Michael Kors | 27.21% | 53.80x |
| Brooks Brothers | 13.19% | 51.45x |
| J. Crew | 24.12% | 48.20x |
| Club Monaco | 2.27% | 47.73x |
| Gymboree | 26.77% | 40.40x |
| Gap | 28.79% | 37.17x |
| Banana Republic | 26.01% | 34.51x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 0.85% | 3.86x |
| Pharmacy | 1.19% | 3.65x |
| Muscle Cars | 3.51% | 3.65x |
| Photography | 1.23% | 3.62x |
| Tennessee Cluster | 3.51% | 3.61x |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| College Planning | 1.02% | 3.41x |
| Do It Yourself | 7.02% | 3.40x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 3.17% | 3.30x |
| Custom T-Shirts | 0.11% | 3.29x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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