Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 76.8 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 76.8 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 2.81% 1.99x
Restaurant Supply Shoppers 0.20% 1.94x
Childrens Museum Visitors 3.21% 1.92x
Thrift Store Shoppers 2.21% 1.89x
Men's Suit Shoppers 3.41% 1.84x
BMW Vehicle Shoppers 2.81% 1.84x
Cricket Enthusiasts 2.61% 1.83x
Work Comes First Travelers 1.81% 1.81x
Makeup Researchers 3.41% 1.79x
High-End Baby Brand Shoppers 4.82% 1.77x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.

Location Composition Index
Kate Spade 20.22% 39.65x
Abercrombie & Fitch 2.73% 26.24x
Ralph Lauren 9.54% 23.23x
Michael Kors 21.22% 21.92x
Brooks Brothers 10.01% 21.30x
J. Crew 19.55% 20.56x
Gap 25.50% 16.32x
Gymboree 20.59% 16.00x
Express 27.38% 15.86x
Banana Republic 21.61% 14.71x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).

Content Affinity Composition Index
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.80% 5.05x
Children's Learning Tools 0.60% 4.80x
Career Cluster A 0.47% 3.91x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.47% 3.77x
Pharmacy 1.19% 3.65x
Airsoft & Paintball Equipment 0.13% 3.56x
Studio & Franchise Video Game Players 0.51% 3.56x
Liberal Media - Political Activism 0.40% 3.32x
Custom T-Shirts 0.11% 3.29x
Food Cluster 0.28% 3.11x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male