Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 170.7 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Natural and Holistic Health Researchers.
| Interest | Composition | Index |
| Natural and Holistic Health Researchers | 4.50% | 2.24x |
| Misc-Deal Seekers or Coupon Shoppers | 3.80% | 2.18x |
| Midwestern Voters | 4.22% | 2.17x |
| Kitchen & Bathroom Remodelers | 3.80% | 2.15x |
| Health Conscious Expecting Parents | 4.50% | 2.15x |
| Bargain Shopping Researchers | 3.52% | 2.14x |
| Back Pain Sufferers | 3.38% | 2.11x |
| Teen Content Readers | 4.64% | 2.10x |
| Home DIY Enthusiasts | 3.66% | 2.10x |
| Romantics | 4.50% | 2.08x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 5.72% | 55.21x |
| Kate Spade | 22.20% | 39.98x |
| Ralph Lauren | 11.80% | 38.26x |
| J. Crew | 28.40% | 32.57x |
| Columbia | 7.23% | 31.96x |
| Coach | 30.81% | 31.20x |
| Brooks Brothers | 17.24% | 28.11x |
| Michael Kors | 28.74% | 27.20x |
| Gymboree | 28.31% | 25.71x |
| Eddie Bauer | 10.81% | 20.33x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is India Cluster.
| Content Affinity | Composition | Index |
| India Cluster | 0.70% | 8.08x |
| Eye Health & Vision | 0.56% | 6.30x |
| West Virginia News | 2.39% | 4.56x |
| DIY Decoration & Furniture | 0.56% | 4.37x |
| Unique & Personalized Fashion | 0.42% | 4.32x |
| Painting & Renovation | 0.42% | 4.22x |
| Healthcare - Doctors & Diagnosis | 0.70% | 3.95x |
| Work Productivity | 0.28% | 3.95x |
| Peru Media | 0.42% | 3.92x |
| Reproductive Health | 0.28% | 3.92x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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