Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 198.1 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 3.50% | 1.78x |
| Readers of Panamanian Content | 3.32% | 1.74x |
| Career Focused Individuals | 3.63% | 1.71x |
| Halloween Thrill Seekers | 4.05% | 1.70x |
| Readers of Hispanic Content | 2.84% | 1.70x |
| Readers of Costa Rican Content | 3.38% | 1.70x |
| Hookah Shoppers | 3.99% | 1.68x |
| Bodybuilding Enthusiasts | 3.38% | 1.67x |
| Readers of Guatemalan Content | 3.14% | 1.66x |
| Miami Trip Planners | 3.56% | 1.63x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 9.75% | 47.99x |
| Kate Spade | 22.71% | 36.70x |
| Ralph Lauren | 11.37% | 34.84x |
| Columbia | 8.85% | 33.76x |
| J. Crew | 28.97% | 30.50x |
| Coach | 32.21% | 29.21x |
| Brooks Brothers | 17.78% | 27.64x |
| Michael Kors | 29.30% | 25.42x |
| Gymboree | 29.20% | 24.46x |
| Eddie Bauer | 11.35% | 20.05x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 0.36% | 4.15x |
| Central & South American News | 0.54% | 4.13x |
| Retail Industry News | 0.18% | 3.80x |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| Human Resources & Employee Management | 0.12% | 3.56x |
| Custom T-Shirts | 0.11% | 3.29x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.12% | 3.25x |
| Russia Cluster | 0.11% | 3.24x |
| Roleplay & Fantasy Games | 0.11% | 3.21x |
| Internet Service Provider Sites | 0.18% | 3.13x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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