Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 194.6 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 194.6 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Baltimore Ravens Fans.

Interest Composition Index
Baltimore Ravens Fans 4.14% 1.89x
Readers of Honduran Content 3.61% 1.87x
Readers of Colombian Content 3.53% 1.83x
Colombia Trip Planners 3.68% 1.82x
Palm Beach Trip Planners 3.68% 1.81x
Countdown to the Beach Travelers 2.03% 1.81x
Readers of South American Content 3.46% 1.77x
Fort Lauderdale Trip Planners 3.98% 1.75x
Readers of Belizean Content 3.31% 1.64x
Readers of El Salvadoran Content 3.23% 1.64x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Levi Strauss.

Location Composition Index
Levi Strauss 12.72% 47.01x
Columbia 10.94% 39.80x
Kate Spade 21.67% 37.05x
Ralph Lauren 10.16% 34.01x
Coach 34.12% 30.75x
J. Crew 26.89% 30.41x
Brooks Brothers 17.04% 27.12x
Michael Kors 26.81% 25.13x
Gymboree 26.98% 24.32x
Eddie Bauer 11.24% 20.79x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.23% 5.36x
Arabic News 0.23% 4.49x
India Cluster 0.38% 4.09x
Job Interview Process 0.23% 4.08x
Airsoft & Paintball Equipment 0.13% 3.56x
Fire Fighting 0.21% 3.48x
Nutrition & Diabetic Living 0.15% 3.32x
Custom T-Shirts 0.11% 3.29x
Low Budget Shoppers 0.15% 3.15x
Mexico Cluster 1.35% 3.14x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male