Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 52.6 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 52.6 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Remdesivir Information Researchers.

Interest Composition Index
Remdesivir Information Researchers 1.71% 2.93x
New York Knicks Fans 5.78% 2.90x
Hard Seltzer Aficionados Researchers 4.05% 2.89x
Renaissance Faire Visitors 5.78% 2.61x
Harry Potter Fans 6.36% 2.58x
St. Louis Cardinals Fans 6.36% 2.57x
Microsoft Friendly Developers 5.20% 2.55x
Orlando Magic Fans 6.36% 2.52x
World Cup Apparel Shoppers 5.78% 2.52x
Los Angeles Activities Researchers 4.05% 2.50x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.

Location Composition Index
Kate Spade 18.85% 60.42x
Ralph Lauren 12.04% 58.97x
J. Crew 30.63% 51.42x
Coach 22.75% 45.54x
Michael Kors 24.43% 40.86x
Brooks Brothers 13.82% 37.37x
Gymboree 23.81% 36.77x
Express 31.57% 29.74x
Abercrombie & Fitch 1.87% 29.21x
Charlotte Russe 2.21% 28.92x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Sports - Climbing, Non-traditional.

Content Affinity Composition Index
Sports - Climbing, Non-traditional 2.31% 4.44x
Fantasy Name Generators 2.31% 4.13x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.28% 3.95x
Feminism 0.17% 3.85x
Theme Park Tourism 2.31% 3.67x
Pharmacy 1.19% 3.65x
Minecraft Video Game Players 2.31% 3.62x
Airsoft & Paintball Equipment 0.13% 3.56x
Data Centers 0.28% 3.31x
Custom T-Shirts 0.11% 3.29x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female