Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 25.1 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 25.1 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Volleyball Enthusiasts.

Interest Composition Index
Volleyball Enthusiasts 6.13% 3.02x
Commercial Banking Market Intelligence Researchers 5.52% 2.72x
Anesthesiologists 4.91% 2.66x
Black History Researchers 5.52% 2.62x
Global Destinations Reopening Researchers 2.45% 2.56x
Big East Fans 4.91% 2.55x
Mortgage Researchers 4.29% 2.45x
Tampa Bay Buccaneers Fans 4.91% 2.43x
Denver Nuggets Fans 4.29% 2.42x
Denver Trip Planners 4.29% 2.41x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.

Location Composition Index
Kate Spade 22.83% 81.41x
Abercrombie & Fitch 2.66% 53.96x
Ralph Lauren 11.55% 51.96x
Michael Kors 25.19% 51.33x
J. Crew 21.89% 43.32x
Brooks Brothers 11.41% 43.11x
Gymboree 26.23% 39.10x
Club Monaco 1.82% 39.03x
Gap 29.66% 37.09x
Express 31.21% 33.21x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 1.84% 5.09x
Fishing 0.85% 3.86x
Theme Park Tourism 1.23% 3.68x
Pharmacy 1.19% 3.65x
Photography 1.23% 3.62x
Airsoft & Paintball Equipment 0.13% 3.56x
Coupons 3.07% 3.50x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 0.95% 3.43x
College Planning 1.02% 3.41x
Texas News Cluster 1.23% 3.29x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female