Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 27.4 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 0.78% 3.91x
Fitness Enthusiasts 1.55% 3.70x
Body Detox Enthusiasts 1.94% 3.43x
Mountain Biking Enthusiasts 1.94% 3.42x
Running Enthusiasts 2.71% 3.39x
New Years Eve Party Ticket Purchasers 2.71% 3.36x
Recreational Sports Participants 2.71% 3.21x
Men's Health Researchers 1.16% 3.13x
Family Adventures Travelers 0.78% 3.13x
Media Buying Professionals 4.26% 3.08x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Calvin Klein.

Location Composition Index
Calvin Klein 5.45% 198.59x
Levi Strauss 14.86% 117.84x
Kate Spade 8.59% 101.25x
Brooks Brothers 11.05% 92.65x
Ralph Lauren 7.87% 91.71x
Michael Kors 20.03% 71.53x
Columbia 4.77% 70.28x
J. Crew 14.47% 55.45x
Express 28.66% 55.36x
Coach 9.42% 51.57x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 1.55% 6.74x
North Carolina 3.88% 5.60x
Mexico Cluster 1.55% 5.42x
Baby Names 1.16% 4.90x
Luxury Sneakers 1.55% 4.31x
Online Arcade Games 0.42% 3.97x
Latin American Spanish Language News 1.16% 3.80x
Dubai Travel 0.78% 3.74x
Coupons & Family 0.78% 3.69x
Pharmacy 1.19% 3.65x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female