Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 129.9 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Orlando Magic Fans.
| Interest | Composition | Index |
| Orlando Magic Fans | 4.13% | 2.15x |
| Casual Dining Restaurant Researchers | 3.38% | 2.13x |
| Myrtle Beach Trip Planners | 3.19% | 2.02x |
| Notre Dame Fighting Irish Fans | 3.56% | 2.01x |
| Online Payroll Services Users | 3.75% | 1.97x |
| Sea World Park Trip Planners | 4.13% | 1.96x |
| Readers of Chinese Content | 2.81% | 1.95x |
| Sudoku Players | 3.38% | 1.94x |
| Big East Fans | 3.75% | 1.90x |
| Biohackers | 3.56% | 1.88x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Columbia.
| Location | Composition | Index |
| Columbia | 12.91% | 53.75x |
| Ralph Lauren | 11.26% | 49.92x |
| Johnston and Murphy | 14.62% | 30.13x |
| Brooks Brothers | 19.48% | 28.86x |
| Michael Kors | 13.48% | 25.24x |
| J. Crew | 17.83% | 25.18x |
| Coach | 23.44% | 21.70x |
| Kate Spade | 7.38% | 20.34x |
| Levi Strauss | 4.09% | 19.04x |
| White House Black Market | 13.32% | 18.30x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Home Décor, Furniture, & Decorating.
| Content Affinity | Composition | Index |
| Home Décor, Furniture, & Decorating | 0.19% | 104.42x |
| Canadian Construction & Renovation Research Cluster | 0.10% | 65.20x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.06% | 50.70x |
| Local & Travel England - North Midlands | 0.19% | 39.71x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.15% | 38.42x |
| Fashion & Cosmetics | 0.03% | 34.59x |
| Germany Cluster | 0.35% | 30.42x |
| As Seen On TV Products | 0.19% | 27.11x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.06% | 26.69x |
| Canada Online Shopping Cluster | 0.15% | 24.47x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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