Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 26.5 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 3.01% | 2.93x |
| Boston Trip Planners | 2.43% | 2.80x |
| Detroit Tigers Fans | 2.66% | 2.59x |
| Country Music Festivals Enthusiasts | 4.16% | 2.50x |
| Detroit Pistons Fans | 2.77% | 2.45x |
| Detroit Lions Fans | 2.43% | 2.34x |
| Midwestern Voters | 2.43% | 2.13x |
| Nashville Trip Planners | 2.54% | 2.09x |
| Ski House Second Home Owners | 1.73% | 2.01x |
| Streaming Radio Listeners | 1.73% | 1.95x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 13.03% | 54.09x |
| Forever 21 | 13.34% | 45.56x |
| Brooks Brothers | 18.52% | 44.59x |
| Aeropostale | 11.46% | 39.59x |
| Journeys | 8.32% | 37.99x |
| Lane Bryant | 11.34% | 33.07x |
| J. Crew | 12.40% | 31.67x |
| Dressbarn | 8.20% | 26.26x |
| Coach | 11.11% | 25.95x |
| American Eagle Outfitters | 11.46% | 25.66x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 4.39% | 6.96x |
| Michigan Cluster | 4.39% | 4.00x |
| Tennessee News | 2.08% | 2.99x |
| Boston Cluster | 4.51% | 2.69x |
| NYC Tourist Attractions | 1.50% | 2.48x |
| New Orleans Cluster | 1.85% | 1.92x |
| Assorted Topics #11536 (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 1.27% | 1.67x |
| Assorted Topics #11562 (Humor, Gossip, Viral Media) | 1.39% | 1.53x |
| Online Ticket Buyers | 1.27% | 1.53x |
| Parenting & Healthy Eating | 2.43% | 1.52x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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