Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 45.9 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 45.9 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Restaurant Researchers.

Interest Composition Index
Restaurant Researchers 2.32% 3.46x
Tennis Players 5.41% 3.04x
Telemedicine Content Readers 1.16% 2.94x
Car Rental Shoppers 4.25% 2.92x
Palm Beach Trip Planners 5.02% 2.89x
Vacuum Shoppers 5.02% 2.71x
Readers of Jamaican Content 4.63% 2.70x
Caribbean Destination Reopening Researchers 1.93% 2.70x
Gen Z Apparel Shoppers 4.63% 2.65x
Wedding Content Readers 1.93% 2.61x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.

Location Composition Index
Kate Spade 17.94% 44.00x
Ralph Lauren 10.25% 37.90x
Abercrombie & Fitch 2.40% 27.59x
Michael Kors 21.36% 26.09x
Brooks Brothers 9.58% 24.12x
J. Crew 18.70% 24.07x
Charlotte Russe 2.31% 20.31x
Club Monaco 1.66% 19.78x
Gymboree 21.73% 19.36x
Express 29.42% 18.93x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Assorted Topics (Events, Tickets, Fitness).

Content Affinity Composition Index
Assorted Topics (Events, Tickets, Fitness) 1.54% 6.82x
North Carolina 5.02% 4.84x
Mexico Cluster 1.43% 4.69x
Hockey 1.43% 4.14x
Travel Adventure 0.77% 3.97x
Car Shopping 1.93% 3.97x
Dating & Relationships 1.16% 3.90x
Finance & Accounting Cluster 0.77% 3.88x
Pharmacy 1.19% 3.65x
Minecraft Video Game Players 1.16% 3.64x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female