Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Online Content Creators.
| Interest | Composition | Index |
| Online Content Creators | 0.35% | 3.80x |
| Restaurant Supply Shoppers | 0.41% | 3.47x |
| Spain Trip Planners | 4.93% | 2.75x |
| Summer Activities Researchers | 5.13% | 2.39x |
| World Cup Apparel Shoppers | 5.13% | 2.31x |
| Readers of Puerto Rican Content | 4.52% | 2.27x |
| Men's Suit Shoppers | 4.11% | 2.24x |
| Ecommerce Platform Researchers | 2.87% | 2.04x |
| Patriotic Party Decoration Shoppers | 3.08% | 2.02x |
| Portugal Trip Planners | 3.70% | 1.97x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 20.44% | 21.86x |
| Ralph Lauren | 11.43% | 16.58x |
| Abercrombie & Fitch | 3.28% | 16.02x |
| Brooks Brothers | 11.52% | 13.21x |
| Michael Kors | 24.06% | 13.00x |
| J. Crew | 21.87% | 12.37x |
| Charlotte Russe | 2.45% | 9.81x |
| Gymboree | 24.35% | 9.79x |
| Gap | 28.72% | 9.79x |
| Express | 32.45% | 9.64x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.82% | 4.01x |
| Latin American Spanish Language News | 0.82% | 3.99x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.47% | 3.77x |
| Pharmacy | 1.19% | 3.65x |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| Custom T-Shirts | 0.11% | 3.29x |
| Food Cluster | 0.28% | 3.11x |
| Machines & Industrial Supplies | 0.28% | 3.11x |
| Online Arcade Games | 0.52% | 3.10x |
| Hawaii News | 0.62% | 3.06x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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