Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 0.78% | 3.91x |
| Fitness Enthusiasts | 1.55% | 3.70x |
| Body Detox Enthusiasts | 1.94% | 3.43x |
| Mountain Biking Enthusiasts | 1.94% | 3.42x |
| Running Enthusiasts | 2.71% | 3.39x |
| New Years Eve Party Ticket Purchasers | 2.71% | 3.36x |
| Recreational Sports Participants | 2.71% | 3.21x |
| Men's Health Researchers | 1.16% | 3.13x |
| Family Adventures Travelers | 0.78% | 3.13x |
| Media Buying Professionals | 4.26% | 3.08x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 5.45% | 198.59x |
| Levi Strauss | 14.86% | 117.84x |
| Kate Spade | 8.59% | 101.25x |
| Brooks Brothers | 11.05% | 92.65x |
| Ralph Lauren | 7.87% | 91.71x |
| Michael Kors | 20.03% | 71.53x |
| Columbia | 4.77% | 70.28x |
| J. Crew | 14.47% | 55.45x |
| Express | 28.66% | 55.36x |
| Coach | 9.42% | 51.57x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Sports Apparel.
| Content Affinity | Composition | Index |
| Sports Apparel | 1.55% | 6.74x |
| North Carolina | 3.88% | 5.60x |
| Mexico Cluster | 1.55% | 5.42x |
| Baby Names | 1.16% | 4.90x |
| Luxury Sneakers | 1.55% | 4.31x |
| Online Arcade Games | 0.42% | 3.97x |
| Latin American Spanish Language News | 1.16% | 3.80x |
| Dubai Travel | 0.78% | 3.74x |
| Coupons & Family | 0.78% | 3.69x |
| Pharmacy | 1.19% | 3.65x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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