Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 15.6 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 8.77% 4.24x
Readers of South American Content 7.02% 3.98x
Oregon County and Local Fair Visitors 8.77% 3.98x
Theme Park Reopening News Readers 4.76% 3.96x
Arizona Trip Planners 8.77% 3.90x
Streaming Music Enthusiasts 8.77% 3.79x
Animal Humane Society Helpers 7.02% 3.61x
Video Gamers 5.26% 3.55x
Medical Coding Content Readers 8.77% 3.50x
Farming Simulator Video Game Fans 8.77% 3.46x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.

Location Composition Index
Kate Spade 23.48% 84.89x
Ralph Lauren 13.01% 66.29x
Abercrombie & Fitch 2.46% 56.63x
Michael Kors 27.21% 53.80x
Brooks Brothers 13.19% 51.45x
J. Crew 24.12% 48.20x
Club Monaco 2.27% 47.73x
Gymboree 26.77% 40.40x
Gap 28.79% 37.17x
Banana Republic 26.01% 34.51x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Fishing.

Content Affinity Composition Index
Fishing 0.85% 3.86x
Pharmacy 1.19% 3.65x
Muscle Cars 3.51% 3.65x
Photography 1.23% 3.62x
Tennessee Cluster 3.51% 3.61x
Airsoft & Paintball Equipment 0.13% 3.56x
College Planning 1.02% 3.41x
Do It Yourself 7.02% 3.40x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 3.17% 3.30x
Custom T-Shirts 0.11% 3.29x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female