Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 170.7 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 170.7 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Natural and Holistic Health Researchers.

Interest Composition Index
Natural and Holistic Health Researchers 4.50% 2.24x
Misc-Deal Seekers or Coupon Shoppers 3.80% 2.18x
Midwestern Voters 4.22% 2.17x
Kitchen & Bathroom Remodelers 3.80% 2.15x
Health Conscious Expecting Parents 4.50% 2.15x
Bargain Shopping Researchers 3.52% 2.14x
Back Pain Sufferers 3.38% 2.11x
Teen Content Readers 4.64% 2.10x
Home DIY Enthusiasts 3.66% 2.10x
Romantics 4.50% 2.08x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Levi Strauss.

Location Composition Index
Levi Strauss 5.72% 55.21x
Kate Spade 22.20% 39.98x
Ralph Lauren 11.80% 38.26x
J. Crew 28.40% 32.57x
Columbia 7.23% 31.96x
Coach 30.81% 31.20x
Brooks Brothers 17.24% 28.11x
Michael Kors 28.74% 27.20x
Gymboree 28.31% 25.71x
Eddie Bauer 10.81% 20.33x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is India Cluster.

Content Affinity Composition Index
India Cluster 0.70% 8.08x
Eye Health & Vision 0.56% 6.30x
West Virginia News 2.39% 4.56x
DIY Decoration & Furniture 0.56% 4.37x
Unique & Personalized Fashion 0.42% 4.32x
Painting & Renovation 0.42% 4.22x
Healthcare - Doctors & Diagnosis 0.70% 3.95x
Work Productivity 0.28% 3.95x
Peru Media 0.42% 3.92x
Reproductive Health 0.28% 3.92x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female