Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 170.2 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 2.24% | 2.39x |
| Big East Fans | 2.29% | 1.91x |
| Baltimore Orioles Fans | 2.14% | 1.90x |
| Big 12 Fans | 2.24% | 1.81x |
| Kansas City Royals Fans | 2.04% | 1.78x |
| Syracuse Orange Fans | 1.89% | 1.77x |
| High School Sports Researchers | 2.04% | 1.76x |
| Pittsburgh Pirates Fans | 2.04% | 1.76x |
| Big Box Shoppers | 1.74% | 1.75x |
| New York Mets Fans | 1.94% | 1.74x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Columbia.
| Location | Composition | Index |
| Columbia | 13.23% | 56.69x |
| Ralph Lauren | 10.00% | 46.32x |
| Levi Strauss | 9.91% | 38.42x |
| J. Crew | 21.35% | 31.86x |
| Kate Spade | 11.01% | 30.53x |
| Brooks Brothers | 17.31% | 30.52x |
| Michael Kors | 16.89% | 28.30x |
| Coach | 26.07% | 27.69x |
| Gymboree | 14.36% | 22.24x |
| Express | 17.30% | 19.59x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Canadian Construction & Renovation Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Construction & Renovation Research Cluster | 0.10% | 65.20x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.06% | 50.70x |
| Home Décor, Furniture, & Decorating | 0.06% | 39.13x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.15% | 38.42x |
| Germany Cluster | 0.35% | 30.42x |
| As Seen On TV Products | 0.19% | 27.11x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.06% | 26.69x |
| Local & Travel England - North Midlands | 0.06% | 25.57x |
| Canada Online Shopping Cluster | 0.15% | 24.47x |
| Parenting & Nutrition | 0.08% | 22.50x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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