Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Theme Park Reopening News Readers.
| Interest | Composition | Index |
| Theme Park Reopening News Readers | 2.99% | 2.88x |
| Food Delivery Service Users | 3.48% | 2.84x |
| League of Legends Video Game Fans | 6.47% | 2.72x |
| Womens Fashion Brands Shoppers | 4.98% | 2.63x |
| Houston Activity Researchers | 4.98% | 2.58x |
| Engagement Ring Shoppers | 5.97% | 2.53x |
| Orlando Trip Planners | 5.97% | 2.52x |
| Car Lease Researchers | 4.98% | 2.51x |
| Readers of Tamil Content | 3.98% | 2.44x |
| Blood Donors | 4.98% | 2.39x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 20.08% | 113.59x |
| Michael Kors | 19.69% | 69.41x |
| Ralph Lauren | 9.89% | 66.91x |
| J. Crew | 17.87% | 54.40x |
| Gymboree | 22.25% | 52.73x |
| Brooks Brothers | 8.93% | 52.29x |
| Gap | 26.19% | 48.31x |
| Express | 26.93% | 47.40x |
| Club Monaco | 1.26% | 45.49x |
| Abercrombie & Fitch | 1.69% | 43.99x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 1.99% | 4.59x |
| Scrapbooking & Home Art Projects | 1.00% | 3.92x |
| Feminism | 0.17% | 3.85x |
| Personal Investment & Advisor Researchers | 1.12% | 3.85x |
| Pharmacy | 1.19% | 3.65x |
| Video Content Sites | 1.00% | 3.59x |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| New Parents | 1.00% | 3.42x |
| Garden Power Equipment | 1.00% | 3.37x |
| Data Centers | 0.28% | 3.31x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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