Explore the Express Outlets Audience
Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 25.1 thousand unique devices whose actions qualify for the Express Outlets audience.
INTERESTS
The Express Outlets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Express Outlets audience is Volleyball Enthusiasts.
| Interest | Composition | Index |
| Volleyball Enthusiasts | 6.13% | 3.02x |
| Commercial Banking Market Intelligence Researchers | 5.52% | 2.72x |
| Anesthesiologists | 4.91% | 2.66x |
| Black History Researchers | 5.52% | 2.62x |
| Global Destinations Reopening Researchers | 2.45% | 2.56x |
| Big East Fans | 4.91% | 2.55x |
| Mortgage Researchers | 4.29% | 2.45x |
| Tampa Bay Buccaneers Fans | 4.91% | 2.43x |
| Denver Nuggets Fans | 4.29% | 2.42x |
| Denver Trip Planners | 4.29% | 2.41x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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APPAREL RETAILERS
The Express Outlets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 22.83% | 81.41x |
| Abercrombie & Fitch | 2.66% | 53.96x |
| Ralph Lauren | 11.55% | 51.96x |
| Michael Kors | 25.19% | 51.33x |
| J. Crew | 21.89% | 43.32x |
| Brooks Brothers | 11.41% | 43.11x |
| Gymboree | 26.23% | 39.10x |
| Club Monaco | 1.82% | 39.03x |
| Gap | 29.66% | 37.09x |
| Express | 31.21% | 33.21x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Express Outlets audience is Luxury Sneakers.
| Content Affinity | Composition | Index |
| Luxury Sneakers | 1.84% | 5.09x |
| Fishing | 0.85% | 3.86x |
| Theme Park Tourism | 1.23% | 3.68x |
| Pharmacy | 1.19% | 3.65x |
| Photography | 1.23% | 3.62x |
| Airsoft & Paintball Equipment | 0.13% | 3.56x |
| Coupons | 3.07% | 3.50x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 0.95% | 3.43x |
| College Planning | 1.02% | 3.41x |
| Texas News Cluster | 1.23% | 3.29x |
Composition Percentage:
The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
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DEMOGRAPHICS
The Express Outlets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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