Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 188.1 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 188.1 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.08% 1.56x
Miami Heat Fans 2.80% 1.54x
Detroit Tigers Fans 3.09% 1.49x
Premier League Fans 2.62% 1.43x
Baltimore Ravens Fans 3.02% 1.38x
Los Angeles Lakers Fans 2.89% 1.33x
Country Music Festivals Enthusiasts 3.36% 1.32x
Online Maps and Driving Directions Searchers 2.35% 1.31x
Orlando Trip Planners 3.42% 1.29x
Baltimore Orioles Fans 2.62% 1.28x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Columbia.

Location Composition Index
Columbia 12.85% 47.08x
Levi Strauss 14.85% 46.61x
Ralph Lauren 9.35% 36.28x
Kate Spade 17.10% 34.97x
Coach 31.70% 30.74x
J. Crew 23.39% 30.56x
Brooks Brothers 16.74% 28.35x
Michael Kors 23.10% 26.74x
Gymboree 21.41% 23.72x
Eddie Bauer 9.59% 20.40x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.13% 3.56x
Fire Fighting 0.21% 3.48x
Shipping & Logistics 0.11% 3.29x
Custom T-Shirts 0.11% 3.29x
Alternative Movie Streaming 0.13% 3.18x
West Virginia News 1.28% 3.03x
Poland Cluster 0.13% 2.98x
Handyman Tools 0.11% 2.93x
Motorcycle Racing Researchers 0.13% 2.85x
Online Media Converters 0.54% 2.71x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female