Dstillery Audiences

EXPRESS OUTLETS

Audience Size: 131.3 Thousand Devices

Explore the Express Outlets Audience

Below you'll find more information about the Express Outlets audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Express Outlets audience.

Dstillery Crafted Audiences

INTERESTS

The Express Outlets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Express Outlets audience is Online Content Creators.

Interest Composition Index
Online Content Creators 0.35% 3.80x
Restaurant Supply Shoppers 0.41% 3.47x
Spain Trip Planners 4.93% 2.75x
Summer Activities Researchers 5.13% 2.39x
World Cup Apparel Shoppers 5.13% 2.31x
Readers of Puerto Rican Content 4.52% 2.27x
Men's Suit Shoppers 4.11% 2.24x
Ecommerce Platform Researchers 2.87% 2.04x
Patriotic Party Decoration Shoppers 3.08% 2.02x
Portugal Trip Planners 3.70% 1.97x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Interest attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Express Outlets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Express Outlets audience is Kate Spade.

Location Composition Index
Kate Spade 20.44% 21.86x
Ralph Lauren 11.43% 16.58x
Abercrombie & Fitch 3.28% 16.02x
Brooks Brothers 11.52% 13.21x
Michael Kors 24.06% 13.00x
J. Crew 21.87% 12.37x
Charlotte Russe 2.45% 9.81x
Gymboree 24.35% 9.79x
Gap 28.72% 9.79x
Express 32.45% 9.64x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Location attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Express Outlets audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.82% 4.01x
Latin American Spanish Language News 0.82% 3.99x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.47% 3.77x
Pharmacy 1.19% 3.65x
Airsoft & Paintball Equipment 0.13% 3.56x
Custom T-Shirts 0.11% 3.29x
Food Cluster 0.28% 3.11x
Machines & Industrial Supplies 0.28% 3.11x
Online Arcade Games 0.52% 3.10x
Hawaii News 0.62% 3.06x
Composition Percentage: The overlap percentage between the Express Outlets audience and the Content Affinity attribute.
Index: A comparison of the Express Outlets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Express Outlets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female