Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 73.8 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.17% | 2.61x |
| Holiday Season Electronics and Game Deal Shoppers | 2.18% | 2.54x |
| Ride Share Drivers | 4.76% | 2.33x |
| T-Mobile Customers | 0.17% | 2.31x |
| Restaurant Supply Shoppers | 0.40% | 2.28x |
| Miami Marlins Fans | 4.96% | 2.25x |
| Budget Small Business Researchers | 3.57% | 2.15x |
| Holiday Season Low-Cost Retail Deal Shoppers | 1.79% | 2.10x |
| Philadelphia Eagles Fans | 4.37% | 2.10x |
| Miami Trip Planners | 4.37% | 2.10x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is REI.
| Location | Composition | Index |
| REI | 1.36% | 7.60x |
| Abercrombie & Fitch | 0.36% | 7.46x |
| Lorna Jane | 0.18% | 7.37x |
| Intermix | 0.17% | 6.55x |
| Armani | 0.56% | 6.42x |
| Bonobos | 0.39% | 6.09x |
| Madewell | 0.89% | 5.86x |
| Joe's Jeans | 0.04% | 5.69x |
| Free People | 0.88% | 5.37x |
| American Apparel | 0.66% | 5.13x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.99% | 7.17x |
| Weight Lifting Enthusiasts | 0.60% | 4.89x |
| Canadian Lifestyle | 0.06% | 4.30x |
| Sports Apparel | 0.60% | 3.90x |
| Recreational Motor Sport Enthusiasts | 0.40% | 3.67x |
| School Curriculum | 0.40% | 3.64x |
| Niche Dating Websites | 0.79% | 3.56x |
| Quotes & Inspiration | 0.79% | 3.46x |
| Child Development | 0.40% | 3.21x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.52% | 3.20x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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