Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 73.8 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 73.8 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.61x
Holiday Season Electronics and Game Deal Shoppers 2.18% 2.54x
Ride Share Drivers 4.76% 2.33x
T-Mobile Customers 0.17% 2.31x
Restaurant Supply Shoppers 0.40% 2.28x
Miami Marlins Fans 4.96% 2.25x
Budget Small Business Researchers 3.57% 2.15x
Holiday Season Low-Cost Retail Deal Shoppers 1.79% 2.10x
Philadelphia Eagles Fans 4.37% 2.10x
Miami Trip Planners 4.37% 2.10x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is REI.

Location Composition Index
REI 1.36% 7.60x
Abercrombie & Fitch 0.36% 7.46x
Lorna Jane 0.18% 7.37x
Intermix 0.17% 6.55x
Armani 0.56% 6.42x
Bonobos 0.39% 6.09x
Madewell 0.89% 5.86x
Joe's Jeans 0.04% 5.69x
Free People 0.88% 5.37x
American Apparel 0.66% 5.13x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Law School.

Content Affinity Composition Index
Law School 0.99% 7.17x
Weight Lifting Enthusiasts 0.60% 4.89x
Canadian Lifestyle 0.06% 4.30x
Sports Apparel 0.60% 3.90x
Recreational Motor Sport Enthusiasts 0.40% 3.67x
School Curriculum 0.40% 3.64x
Niche Dating Websites 0.79% 3.56x
Quotes & Inspiration 0.79% 3.46x
Child Development 0.40% 3.21x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.52% 3.20x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male