Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 309.9 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 2.14% | 1.77x |
| Arizona Wildcats Fans | 1.61% | 1.65x |
| Austin Trip Planners | 2.02% | 1.65x |
| Texas Trip Planners | 2.34% | 1.63x |
| Rodeo Enthusiasts | 1.74% | 1.52x |
| Phoenix Trip Planners | 1.67% | 1.52x |
| Arizona Trip Planners | 1.88% | 1.47x |
| Wyoming Cowboys Fans | 1.59% | 1.46x |
| Hip Hop Fans | 1.92% | 1.43x |
| Dallas Cowboys Fans | 1.66% | 1.43x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Express.
| Location | Composition | Index |
| Express | 1.35% | 7.20x |
| Columbia | 0.51% | 6.66x |
| Lorna Jane | 0.21% | 6.45x |
| Hollister | 0.82% | 6.42x |
| Calvin Klein | 0.45% | 6.35x |
| Saint Laurent Paris | 0.35% | 6.20x |
| Madewell | 0.58% | 6.05x |
| Michael Kors | 0.84% | 5.94x |
| Tommy Bahama | 1.09% | 5.92x |
| Ann Taylor | 0.67% | 5.89x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 7.07% | 20.39x |
| Alaska Cluster | 0.41% | 3.51x |
| Alt Religion | 0.18% | 2.90x |
| Memphis News | 0.18% | 2.57x |
| Austin Cluster | 0.93% | 2.23x |
| Marijuana | 0.21% | 2.21x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 2.13x |
| Central California Cluster | 0.49% | 2.03x |
| National Parks | 0.27% | 1.77x |
| Tennessee News | 1.23% | 1.75x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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