Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 79.4 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 79.4 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.26% 3.07x
AT&T Wireless Customers 0.17% 2.61x
Orlando Activities Researchers 0.32% 2.59x
Luxury Retail Researchers 0.97% 2.46x
T-Mobile Customers 0.17% 2.31x
Trendy Shoe Shoppers 0.73% 2.14x
Indie Coffee Shoppers 1.78% 2.01x
Boston Trip Planners 1.94% 2.00x
Cape Cod News Readers 1.94% 1.98x
Readers of Bengali Content 1.70% 1.97x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.34% 4.90x
Free People 0.57% 4.78x
Lorna Jane 0.14% 4.29x
Bonobos 0.23% 4.26x
Coach 0.82% 3.88x
Michael Kors 1.12% 3.75x
Ralph Lauren 0.36% 3.72x
Madewell 0.49% 3.69x
Levi Strauss 0.27% 3.64x
Ann Taylor 0.33% 3.49x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 0.26% 5.05x
Canadian Lifestyle 0.06% 4.30x
India Cluster 0.40% 4.05x
Dial-Up Internet 0.40% 4.02x
Trucking 0.16% 3.97x
US Military Cluster 0.16% 3.96x
Conservatives & Conspiracies 0.24% 3.94x
Colorado Snow 0.24% 3.65x
Pet Forums 0.16% 3.07x
Charity Walks 0.17% 2.85x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female