Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 79.4 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.26% | 3.07x |
| AT&T Wireless Customers | 0.17% | 2.61x |
| Orlando Activities Researchers | 0.32% | 2.59x |
| Luxury Retail Researchers | 0.97% | 2.46x |
| T-Mobile Customers | 0.17% | 2.31x |
| Trendy Shoe Shoppers | 0.73% | 2.14x |
| Indie Coffee Shoppers | 1.78% | 2.01x |
| Boston Trip Planners | 1.94% | 2.00x |
| Cape Cod News Readers | 1.94% | 1.98x |
| Readers of Bengali Content | 1.70% | 1.97x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.34% | 4.90x |
| Free People | 0.57% | 4.78x |
| Lorna Jane | 0.14% | 4.29x |
| Bonobos | 0.23% | 4.26x |
| Coach | 0.82% | 3.88x |
| Michael Kors | 1.12% | 3.75x |
| Ralph Lauren | 0.36% | 3.72x |
| Madewell | 0.49% | 3.69x |
| Levi Strauss | 0.27% | 3.64x |
| Ann Taylor | 0.33% | 3.49x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.26% | 5.05x |
| Canadian Lifestyle | 0.06% | 4.30x |
| India Cluster | 0.40% | 4.05x |
| Dial-Up Internet | 0.40% | 4.02x |
| Trucking | 0.16% | 3.97x |
| US Military Cluster | 0.16% | 3.96x |
| Conservatives & Conspiracies | 0.24% | 3.94x |
| Colorado Snow | 0.24% | 3.65x |
| Pet Forums | 0.16% | 3.07x |
| Charity Walks | 0.17% | 2.85x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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