Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 213.7 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 0.58% | 4.27x |
| Shelf-Stable Food Content Readers | 1.40% | 4.18x |
| Hulu Users | 0.54% | 3.74x |
| AT&T Wireless Customers | 0.17% | 2.61x |
| UConn Huskies Fans | 4.45% | 2.58x |
| T-Mobile Customers | 0.17% | 2.31x |
| Commercial Architects and Designers | 3.15% | 2.25x |
| True Crime Podcast Listeners | 0.15% | 2.25x |
| Vermont Trip Planners | 3.71% | 2.22x |
| Classical Music Enthusiasts | 3.90% | 2.17x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 7.49x |
| REI | 1.15% | 6.15x |
| Abercrombie & Fitch | 0.37% | 5.76x |
| Joe's Jeans | 0.09% | 5.72x |
| Bonobos | 0.72% | 5.46x |
| Intermix | 0.35% | 5.35x |
| Lorna Jane | 0.22% | 5.32x |
| Madewell | 1.30% | 4.90x |
| Tommy Bahama | 0.81% | 4.42x |
| Jos A. Bank Clothiers | 2.73% | 4.31x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.87% | 5.34x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.74% | 4.69x |
| Canadian Lifestyle | 0.06% | 4.30x |
| African-American Hair | 0.56% | 3.89x |
| Nursing | 0.36% | 3.53x |
| Teen Hair | 0.56% | 3.53x |
| MBA Education | 0.37% | 3.30x |
| Video Content Sites | 1.11% | 3.20x |
| Beach & Intimate Wear | 0.07% | 3.20x |
| Startup Investment | 0.36% | 3.09x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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