Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 778 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 778 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.36x
Family Adventures Travelers 0.04% 2.23x
Executive Travelers 0.02% 1.61x
Getting Off the Grid Travelers 0.03% 1.57x
South West State Fair Visitors 3.01% 1.30x
Arizona Trip Planners 3.03% 1.30x
Arizona Wildcats Fans 2.37% 1.27x
Automotive Auctions Enthusiasts 2.71% 1.21x
Readers of Guatemalan Content 2.10% 1.21x
Readers of Cuban Content 1.88% 1.18x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Topshop.

Location Composition Index
Topshop 0.46% 6.39x
REI 1.80% 5.87x
Lorna Jane 0.40% 5.27x
Jos A. Bank Clothiers 4.42% 4.90x
Tommy Bahama 2.25% 4.77x
Michael Kors 3.62% 4.72x
Abercrombie & Fitch 2.96% 4.72x
Madewell 2.10% 4.71x
Bonobos 1.19% 4.70x
Joe's Jeans 0.29% 4.64x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.05% 25.21x
Watches & Jewelry 0.01% 12.86x
Handyman Tools 0.01% 12.26x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.39x
Fashion & Cosmetics 0.02% 8.65x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.02x
Parenting & Nutrition 0.02% 7.22x
England Tourism 0.02% 5.83x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.72x
Bulgaria Cluster 0.04% 5.68x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male