Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 82.9 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 82.9 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 5.19% 3.15x
Small Luxury SUV Auto Intenders 2.26% 2.82x
Ride Share Drivers 5.42% 2.66x
AT&T Wireless Customers 0.17% 2.61x
Spa Goers 5.64% 2.61x
Swimming Enthusiasts 4.51% 2.57x
Restaurant Supply Shoppers 0.38% 2.50x
Getaways Researchers 2.71% 2.43x
Men's Clothing Shoppers 4.06% 2.41x
Luxury Retail Researchers 3.61% 2.41x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is REI.

Location Composition Index
REI 1.31% 8.40x
Bonobos 0.42% 7.93x
Intermix 0.15% 7.68x
Madewell 0.72% 6.73x
Free People 0.81% 6.33x
The North Face 0.51% 5.85x
Lululemon 1.26% 5.40x
Hugo Boss 0.60% 5.38x
Urban Outfitters 0.97% 5.31x
Forever 21 1.63% 5.15x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.68% 5.66x
Music Production 0.68% 5.48x
Alaska Cluster 0.90% 4.51x
Canadian Lifestyle 0.06% 4.30x
Tennis, Golf & Boxing 0.90% 4.10x
Pacific Northwest Sports & News Cluster 1.81% 3.82x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.52% 3.65x
Public Policy Media 0.68% 3.61x
Philanthropy - Charities & Fundraising 0.45% 3.60x
Homesteading 1.13% 3.43x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female