Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 29.2 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 5.73% | 4.14x |
| COVID Testing Researchers | 3.58% | 3.88x |
| Eco-Conscious Consumers | 4.30% | 3.70x |
| Canada Trip Planners | 4.30% | 3.54x |
| Cholesterol Researchers | 3.58% | 3.16x |
| Movie Ticket Buyers | 5.38% | 2.99x |
| Readers of Hispanic Content | 4.30% | 2.94x |
| Men's Clothing Shoppers | 3.94% | 2.93x |
| North East State Fair Visitors | 6.45% | 2.90x |
| Readers of Bengali Content | 3.58% | 2.85x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.22% | 9.51x |
| Armani | 0.65% | 6.54x |
| Intermix | 0.15% | 6.54x |
| REI | 0.99% | 6.23x |
| Free People | 0.96% | 5.91x |
| American Apparel | 0.65% | 5.62x |
| LL Bean | 0.39% | 5.59x |
| Abercrombie & Fitch | 0.25% | 5.55x |
| Bonobos | 0.35% | 5.45x |
| Forever 21 | 2.43% | 5.42x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 2.51% | 4.77x |
| Pacific Northwest Sports & News Cluster | 1.43% | 4.67x |
| Canadian Lifestyle | 0.06% | 4.30x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.49% | 3.95x |
| Connecticut News | 6.09% | 3.94x |
| Travel Adventure | 0.72% | 3.88x |
| Collectibles - Toys & Collectibles | 2.15% | 3.50x |
| Quotes & Inspiration | 0.72% | 3.45x |
| Graphic Design | 1.08% | 3.27x |
| LGBTQ Advocacy | 1.08% | 3.26x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
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