Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 309.9 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 309.9 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 2.14% 1.77x
Arizona Wildcats Fans 1.61% 1.65x
Austin Trip Planners 2.02% 1.65x
Texas Trip Planners 2.34% 1.63x
Rodeo Enthusiasts 1.74% 1.52x
Phoenix Trip Planners 1.67% 1.52x
Arizona Trip Planners 1.88% 1.47x
Wyoming Cowboys Fans 1.59% 1.46x
Hip Hop Fans 1.92% 1.43x
Dallas Cowboys Fans 1.66% 1.43x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Express.

Location Composition Index
Express 1.35% 7.20x
Columbia 0.51% 6.66x
Lorna Jane 0.21% 6.45x
Hollister 0.82% 6.42x
Calvin Klein 0.45% 6.35x
Saint Laurent Paris 0.35% 6.20x
Madewell 0.58% 6.05x
Michael Kors 0.84% 5.94x
Tommy Bahama 1.09% 5.92x
Ann Taylor 0.67% 5.89x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is New Mexico News.

Content Affinity Composition Index
New Mexico News 7.07% 20.39x
Alaska Cluster 0.41% 3.51x
Alt Religion 0.18% 2.90x
Memphis News 0.18% 2.57x
Austin Cluster 0.93% 2.23x
Marijuana 0.21% 2.21x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 2.13x
Central California Cluster 0.49% 2.03x
National Parks 0.27% 1.77x
Tennessee News 1.23% 1.75x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male