Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 578.6 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is Texas Longhorn Fans.
| Interest | Composition | Index |
| Texas Longhorn Fans | 2.63% | 1.53x |
| Oklahoma State Cowboys Fans | 3.10% | 1.44x |
| Auto Insurance Shoppers | 2.12% | 1.43x |
| Louisiana Activities Researchers | 2.41% | 1.42x |
| South West State Fair Visitors | 4.27% | 1.42x |
| Cricket Enthusiasts | 2.25% | 1.41x |
| Employee Management & HR Researchers | 2.66% | 1.40x |
| South State Fair Visitors | 3.32% | 1.39x |
| New Orleans Activities Researchers | 2.34% | 1.37x |
| Austin Trip Planners | 3.07% | 1.36x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.27% | 6.55x |
| Lorna Jane | 0.55% | 6.03x |
| Intermix | 0.77% | 5.68x |
| REI | 1.66% | 5.62x |
| Abercrombie & Fitch | 1.24% | 5.51x |
| Topshop | 0.39% | 5.51x |
| Free People | 2.33% | 5.15x |
| Tommy Bahama | 2.26% | 5.14x |
| Madewell | 2.16% | 5.09x |
| Bonobos | 1.35% | 5.06x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Canadian News.
| Content Affinity | Composition | Index |
| Canadian News | 0.13% | 5.08x |
| Alternative Movie Streaming | 0.09% | 4.68x |
| Canadian Lifestyle | 0.06% | 4.30x |
| Visa & Immigration | 0.13% | 4.09x |
| Canada Online Shopping Cluster | 0.04% | 3.94x |
| Pac 12 Sports | 0.19% | 3.93x |
| Memphis News | 0.41% | 3.85x |
| Russia Cluster | 0.09% | 3.81x |
| Cuba & Mexico Media | 0.09% | 3.61x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.56x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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