Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 578.6 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 578.6 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 2.63% 1.53x
Oklahoma State Cowboys Fans 3.10% 1.44x
Auto Insurance Shoppers 2.12% 1.43x
Louisiana Activities Researchers 2.41% 1.42x
South West State Fair Visitors 4.27% 1.42x
Cricket Enthusiasts 2.25% 1.41x
Employee Management & HR Researchers 2.66% 1.40x
South State Fair Visitors 3.32% 1.39x
New Orleans Activities Researchers 2.34% 1.37x
Austin Trip Planners 3.07% 1.36x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.27% 6.55x
Lorna Jane 0.55% 6.03x
Intermix 0.77% 5.68x
REI 1.66% 5.62x
Abercrombie & Fitch 1.24% 5.51x
Topshop 0.39% 5.51x
Free People 2.33% 5.15x
Tommy Bahama 2.26% 5.14x
Madewell 2.16% 5.09x
Bonobos 1.35% 5.06x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Canadian News.

Content Affinity Composition Index
Canadian News 0.13% 5.08x
Alternative Movie Streaming 0.09% 4.68x
Canadian Lifestyle 0.06% 4.30x
Visa & Immigration 0.13% 4.09x
Canada Online Shopping Cluster 0.04% 3.94x
Pac 12 Sports 0.19% 3.93x
Memphis News 0.41% 3.85x
Russia Cluster 0.09% 3.81x
Cuba & Mexico Media 0.09% 3.61x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.56x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female