Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 642.4 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 2.99% | 1.44x |
| Shared Work Space Researchers | 3.17% | 1.37x |
| Work Visa Researchers | 2.69% | 1.37x |
| Rideshare App Users | 2.11% | 1.33x |
| Employee Management & HR Researchers | 3.24% | 1.31x |
| Cybersecurity Researchers | 2.71% | 1.31x |
| Diablo Video Game Fans | 3.17% | 1.30x |
| Texas Energy Providers | 2.87% | 1.28x |
| Lawyers | 2.56% | 1.28x |
| Arkansas Razorbacks Fans | 2.66% | 1.28x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.30% | 6.12x |
| REI | 1.88% | 6.07x |
| Topshop | 0.50% | 6.06x |
| Lorna Jane | 0.64% | 5.96x |
| Abercrombie & Fitch | 1.97% | 5.58x |
| Jos A. Bank Clothiers | 5.26% | 5.28x |
| Intermix | 0.84% | 5.25x |
| Free People | 2.45% | 5.23x |
| Tommy Bahama | 2.67% | 5.22x |
| Madewell | 2.48% | 5.18x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Canadian Lifestyle.
| Content Affinity | Composition | Index |
| Canadian Lifestyle | 0.06% | 4.30x |
| French News & Gossip Cluster | 0.13% | 3.99x |
| Canada Online Shopping Cluster | 0.04% | 3.94x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.44x |
| Alternative Movie Streaming | 0.10% | 3.40x |
| Local & Travel England - East Midlands | 0.05% | 3.39x |
| Discount Books | 0.08% | 3.11x |
| Brazil & Portugal News | 0.18% | 3.05x |
| Illinois Education | 0.13% | 3.04x |
| Roleplay & Fantasy Games | 0.10% | 3.00x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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