Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 33.1 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 33.1 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 6.73% 4.37x
North East State Fair Visitors 10.10% 4.33x
Coffee Lovers 5.77% 3.45x
Summer Festivals and Fairs Visitors 8.17% 3.27x
Jamband Fans 5.77% 3.17x
School Closings Updates Readers 2.40% 3.10x
Discount Flight Searchers 5.29% 3.03x
Movie Ticket Buyers 5.29% 2.97x
Boxing Fans 5.29% 2.95x
Renaissance Faire Visitors 6.73% 2.92x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.17% 8.52x
Patagonia 0.33% 6.91x
Abercrombie & Fitch 0.23% 6.38x
LL Bean 0.33% 6.14x
Ann Taylor 0.63% 6.00x
REI 0.76% 5.91x
Bonobos 0.26% 5.18x
The North Face 0.50% 5.02x
Lululemon 1.09% 4.98x
Free People 0.63% 4.84x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.92% 6.16x
Trucking 1.44% 5.53x
Connecticut News 9.62% 5.21x
Canadian Lifestyle 0.06% 4.30x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.49% 3.95x
Sports Apparel 0.96% 3.64x
Luxury Sneakers 1.44% 3.53x
Quotes & Inspiration 0.72% 3.45x
New Jersey News Cluster 7.21% 3.45x
Psychics & Horoscopes 1.92% 3.39x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male