Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 109.8 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 109.8 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.61x
T-Mobile Customers 0.17% 2.31x
Essential Oils Enthusiasts 0.22% 2.11x
Fertility Treatment Researchers 3.10% 2.07x
Yoga Teachers 1.99% 2.03x
Tutoring Resources Researchers 1.77% 1.99x
Moving Services Shoppers 1.55% 1.93x
Sushi Lovers 2.43% 1.89x
Ivy League College Researchers 0.88% 1.79x
Online Education Resource Researchers 1.88% 1.77x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Bonobos.

Location Composition Index
Bonobos 0.92% 7.01x
Topshop 0.11% 6.74x
Levi Strauss 0.04% 6.48x
REI 1.62% 5.54x
Lorna Jane 0.40% 5.10x
Free People 1.75% 5.02x
Intermix 0.25% 5.02x
The North Face 1.29% 4.82x
Madewell 1.71% 4.62x
Abercrombie & Fitch 0.42% 4.51x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.06% 4.30x
Online Games 0.55% 4.08x
China Cluster 0.22% 3.82x
Trucking 0.22% 3.51x
Pet Forums 0.22% 3.39x
Back & Spine 0.33% 3.35x
Niche Dating Websites 0.55% 3.28x
New York City Education & News Cluster 0.22% 3.26x
Gossip & Entertainment 0.42% 3.05x
Anime 0.44% 3.02x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female