Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 198.7 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 198.7 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 2.47% 2.81x
AT&T Wireless Customers 0.17% 2.61x
Home Buyers 2.04% 2.48x
Work Comes First Travelers 1.40% 2.38x
Acura Vehicle Shoppers 3.66% 2.37x
T-Mobile Customers 0.17% 2.31x
World Spa Day Researchers 0.43% 2.23x
Live Concert Fans 2.04% 2.22x
Work Visa Researchers 2.47% 2.22x
Movie Ticket Buyers 2.90% 2.18x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Bonobos.

Location Composition Index
Bonobos 1.36% 4.86x
Lorna Jane 0.83% 4.53x
Johnston and Murphy 0.02% 4.40x
REI 2.17% 3.85x
Levi Strauss 0.05% 3.85x
Urban Outfitters 3.26% 3.16x
Intermix 0.30% 3.09x
Free People 2.31% 3.06x
Patagonia 0.60% 3.04x
Madewell 2.36% 3.00x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 0.65% 4.50x
Canadian Lifestyle 0.06% 4.30x
Ireland Cluster 0.32% 4.01x
Caribbean Vacation 0.22% 3.63x
Rhode Island Cluster 0.86% 3.45x
Children's Learning Tools 0.43% 3.33x
Online Games 0.32% 3.25x
Vermont Cluster 0.22% 3.25x
People Search 0.22% 3.14x
New Mexico News 1.40% 3.04x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female