Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 198.7 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 2.47% | 2.81x |
| AT&T Wireless Customers | 0.17% | 2.61x |
| Home Buyers | 2.04% | 2.48x |
| Work Comes First Travelers | 1.40% | 2.38x |
| Acura Vehicle Shoppers | 3.66% | 2.37x |
| T-Mobile Customers | 0.17% | 2.31x |
| World Spa Day Researchers | 0.43% | 2.23x |
| Live Concert Fans | 2.04% | 2.22x |
| Work Visa Researchers | 2.47% | 2.22x |
| Movie Ticket Buyers | 2.90% | 2.18x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.36% | 4.86x |
| Lorna Jane | 0.83% | 4.53x |
| Johnston and Murphy | 0.02% | 4.40x |
| REI | 2.17% | 3.85x |
| Levi Strauss | 0.05% | 3.85x |
| Urban Outfitters | 3.26% | 3.16x |
| Intermix | 0.30% | 3.09x |
| Free People | 2.31% | 3.06x |
| Patagonia | 0.60% | 3.04x |
| Madewell | 2.36% | 3.00x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 0.65% | 4.50x |
| Canadian Lifestyle | 0.06% | 4.30x |
| Ireland Cluster | 0.32% | 4.01x |
| Caribbean Vacation | 0.22% | 3.63x |
| Rhode Island Cluster | 0.86% | 3.45x |
| Children's Learning Tools | 0.43% | 3.33x |
| Online Games | 0.32% | 3.25x |
| Vermont Cluster | 0.22% | 3.25x |
| People Search | 0.22% | 3.14x |
| New Mexico News | 1.40% | 3.04x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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