Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 752.6 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 752.6 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.36x
Family Adventures Travelers 0.04% 2.23x
Executive Travelers 0.02% 1.61x
Getting Off the Grid Travelers 0.03% 1.57x
Readers of El Salvadoran Content 2.49% 1.29x
South West State Fair Visitors 3.33% 1.27x
Readers of Honduran Content 2.28% 1.25x
Readers of Panamanian Content 2.44% 1.22x
Readers of Guatemalan Content 2.24% 1.22x
Readers of Belizean Content 2.38% 1.22x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Topshop.

Location Composition Index
Topshop 0.54% 6.39x
REI 1.81% 5.87x
Joe's Jeans 0.29% 5.05x
Lorna Jane 0.42% 5.02x
Jos A. Bank Clothiers 4.61% 4.91x
Abercrombie & Fitch 2.79% 4.89x
Tommy Bahama 2.51% 4.85x
Michael Kors 4.10% 4.75x
Express Outlets 0.92% 4.68x
Madewell 1.99% 4.63x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.05% 4.17x
Mexico Travel 0.09% 3.61x
Online Learning 0.04% 3.60x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.44x
France Online Music & Quiz Content Cluster 0.07% 3.35x
Canadian News 0.12% 3.10x
Germany Cluster 0.04% 2.99x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.11% 2.91x
Perfume, Makeup & Cosmetics 0.14% 2.48x
London Tourism & Events 0.04% 2.31x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male