Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 677 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 3.48% | 1.52x |
| Readers of Hispanic Content | 2.81% | 1.52x |
| Israel Trip Planners | 2.70% | 1.52x |
| Phoenix Suns Fans | 3.02% | 1.50x |
| Ride Share Drivers | 3.05% | 1.49x |
| Readers of Panamanian Content | 2.78% | 1.45x |
| Crypto Market Investors | 2.91% | 1.44x |
| Hip Hop Fans | 3.56% | 1.43x |
| Astrology Enthusiasts | 2.97% | 1.43x |
| Arizona Cardinals Fans | 2.81% | 1.43x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.54% | 6.28x |
| Joe's Jeans | 0.29% | 6.12x |
| REI | 1.77% | 5.81x |
| Lorna Jane | 0.55% | 5.63x |
| Jos A. Bank Clothiers | 5.03% | 5.15x |
| Abercrombie & Fitch | 2.47% | 5.15x |
| Tommy Bahama | 2.80% | 5.07x |
| Intermix | 0.82% | 5.00x |
| Madewell | 2.26% | 4.92x |
| Levi Strauss | 1.33% | 4.92x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.24% | 4.36x |
| Greece Cluster | 0.05% | 3.92x |
| Assorted Topics (Television, Origami, Men's Health) | 0.16% | 3.92x |
| Canadian Lifestyle | 0.05% | 3.88x |
| Franchising | 0.05% | 3.67x |
| Comedy Content | 0.08% | 3.62x |
| Apartment & Community Real Estate Researchers | 0.05% | 3.55x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.44x |
| Cigars | 0.05% | 3.17x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.13% | 3.03x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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