Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 82.9 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 5.19% | 3.15x |
| Small Luxury SUV Auto Intenders | 2.26% | 2.82x |
| Ride Share Drivers | 5.42% | 2.66x |
| AT&T Wireless Customers | 0.17% | 2.61x |
| Spa Goers | 5.64% | 2.61x |
| Swimming Enthusiasts | 4.51% | 2.57x |
| Restaurant Supply Shoppers | 0.38% | 2.50x |
| Getaways Researchers | 2.71% | 2.43x |
| Men's Clothing Shoppers | 4.06% | 2.41x |
| Luxury Retail Researchers | 3.61% | 2.41x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is REI.
| Location | Composition | Index |
| REI | 1.31% | 8.40x |
| Bonobos | 0.42% | 7.93x |
| Intermix | 0.15% | 7.68x |
| Madewell | 0.72% | 6.73x |
| Free People | 0.81% | 6.33x |
| The North Face | 0.51% | 5.85x |
| Lululemon | 1.26% | 5.40x |
| Hugo Boss | 0.60% | 5.38x |
| Urban Outfitters | 0.97% | 5.31x |
| Forever 21 | 1.63% | 5.15x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.68% | 5.66x |
| Music Production | 0.68% | 5.48x |
| Alaska Cluster | 0.90% | 4.51x |
| Canadian Lifestyle | 0.06% | 4.30x |
| Tennis, Golf & Boxing | 0.90% | 4.10x |
| Pacific Northwest Sports & News Cluster | 1.81% | 3.82x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.52% | 3.65x |
| Public Policy Media | 0.68% | 3.61x |
| Philanthropy - Charities & Fundraising | 0.45% | 3.60x |
| Homesteading | 1.13% | 3.43x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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