Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 124.8 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 124.8 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.61x
UConn Huskies Fans 2.73% 2.51x
T-Mobile Customers 0.17% 2.31x
Coders & Developers 4.10% 2.23x
Open Source Developers 3.89% 2.03x
Dermatologists 2.42% 1.99x
Online Calculator Users 4.00% 1.98x
North East State Fair Visitors 3.68% 1.95x
Dentists 3.58% 1.92x
Toyota Vehicle Shopper 3.26% 1.88x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Bonobos.

Location Composition Index
Bonobos 0.61% 4.31x
Lorna Jane 0.40% 4.02x
REI 1.08% 3.57x
Topshop 0.07% 3.07x
Zara 0.70% 3.03x
Abercrombie & Fitch 0.29% 2.81x
Free People 1.07% 2.73x
Urban Outfitters 1.40% 2.67x
Patagonia 0.32% 2.65x
Ann Taylor 0.69% 2.62x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is New England Universities.

Content Affinity Composition Index
New England Universities 0.32% 5.30x
Science Education & Resources 0.53% 4.43x
Canadian Lifestyle 0.06% 4.30x
Data Analysis & Scripting 0.74% 3.95x
Pac 12 Sports 0.21% 3.87x
Korea Cluster 0.21% 3.45x
Career Cluster A 0.21% 3.39x
Online Ticket Buyers 0.32% 3.27x
Data, Analytics & Coding 0.21% 3.23x
Caribbean Vacation 0.44% 2.90x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female