Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 841.3 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 841.3 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.36x
Family Adventures Travelers 0.04% 2.23x
Getting Off the Grid Travelers 0.03% 1.57x
Austin Trip Planners 2.41% 1.52x
Nashville Trip Planners 1.79% 1.41x
F1 Racing Enthusiasts 1.65% 1.37x
Cycling Enthusiasts 1.52% 1.35x
Dallas Trip Planners 2.00% 1.30x
Tennessee Titans Fans 1.28% 1.30x
Online Bank Researchers 1.68% 1.30x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Topshop.

Location Composition Index
Topshop 0.15% 6.83x
Lorna Jane 0.57% 6.62x
REI 2.12% 6.39x
Gymboree 2.59% 5.91x
Michael Kors 1.95% 5.83x
Abercrombie & Fitch 2.80% 5.77x
Eddie Bauer 1.40% 5.74x
Tommy Bahama 2.06% 5.68x
Jos A. Bank Clothiers 4.09% 5.67x
Express 2.41% 5.63x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.46% 3.69x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 2.92x
Chemicals 0.06% 2.72x
New Mexico News 0.99% 2.65x
Austin Cluster 1.23% 2.55x
Apartment & Community Real Estate Researchers 0.06% 2.48x
Homeschooling 0.05% 2.28x
Paper & Packaging 0.06% 2.28x
Central California Cluster 0.62% 2.26x
Brazil & Portugal News 0.11% 2.12x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male