Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 752.6 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 2.36x |
| Family Adventures Travelers | 0.04% | 2.23x |
| Executive Travelers | 0.02% | 1.61x |
| Getting Off the Grid Travelers | 0.03% | 1.57x |
| Readers of El Salvadoran Content | 2.49% | 1.29x |
| South West State Fair Visitors | 3.33% | 1.27x |
| Readers of Honduran Content | 2.28% | 1.25x |
| Readers of Panamanian Content | 2.44% | 1.22x |
| Readers of Guatemalan Content | 2.24% | 1.22x |
| Readers of Belizean Content | 2.38% | 1.22x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.54% | 6.39x |
| REI | 1.81% | 5.87x |
| Joe's Jeans | 0.29% | 5.05x |
| Lorna Jane | 0.42% | 5.02x |
| Jos A. Bank Clothiers | 4.61% | 4.91x |
| Abercrombie & Fitch | 2.79% | 4.89x |
| Tommy Bahama | 2.51% | 4.85x |
| Michael Kors | 4.10% | 4.75x |
| Express Outlets | 0.92% | 4.68x |
| Madewell | 1.99% | 4.63x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.05% | 4.17x |
| Mexico Travel | 0.09% | 3.61x |
| Online Learning | 0.04% | 3.60x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.44x |
| France Online Music & Quiz Content Cluster | 0.07% | 3.35x |
| Canadian News | 0.12% | 3.10x |
| Germany Cluster | 0.04% | 2.99x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.11% | 2.91x |
| Perfume, Makeup & Cosmetics | 0.14% | 2.48x |
| London Tourism & Events | 0.04% | 2.31x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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