Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 88.9 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 88.9 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 1.04% 2.89x
Wireless Headphone Researchers 0.30% 2.70x
AT&T Wireless Customers 0.17% 2.61x
Executive Travelers 0.30% 2.57x
Financial Business Intelligence Researchers 1.63% 2.36x
T-Mobile Customers 0.17% 2.31x
Winter Sports Destination Seekers 0.74% 2.20x
LED Lighting Shoppers 1.19% 2.16x
Meal Kit Delivery Researchers 1.34% 2.15x
Body Detox Enthusiasts 1.04% 2.14x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.54% 6.06x
Abercrombie & Fitch 0.47% 5.76x
Calvin Klein 0.16% 5.71x
Intermix 0.11% 5.54x
REI 0.45% 5.29x
Free People 0.44% 5.04x
Tommy Bahama 0.55% 4.84x
Express Outlets 0.32% 4.72x
Hugo Boss 0.51% 4.69x
Eddie Bauer 0.40% 4.59x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 0.45% 4.78x
Canadian Lifestyle 0.06% 4.30x
University Research 0.74% 4.03x
Peru Media 0.30% 3.96x
Weight Lifting Enthusiasts 0.15% 3.84x
New Jersey Travel Location Cluster 0.30% 3.41x
Australia & New Zealand Media 0.30% 3.39x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.30% 3.07x
Studio & Franchise Video Game Players 0.45% 3.00x
Routers, Switches & Networking 0.30% 2.99x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male