Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 446 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.17% | 2.61x |
| Social Distancing Content Readers | 1.32% | 2.43x |
| T-Mobile Customers | 0.17% | 2.31x |
| True Crime Podcast Listeners | 0.15% | 2.25x |
| South Atlantic Voters | 4.99% | 2.18x |
| South Carolina Gamecocks Fans | 3.52% | 2.07x |
| Pediatricians | 3.52% | 2.07x |
| Entry Level SUV Auto Intenders | 1.32% | 2.05x |
| Summer Festivals and Fairs Visitors | 3.96% | 1.94x |
| Los Angeles Angels Fans | 3.37% | 1.84x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.44% | 6.37x |
| Intermix | 0.66% | 6.28x |
| Abercrombie & Fitch | 0.56% | 6.07x |
| REI | 1.45% | 5.72x |
| Joe's Jeans | 0.17% | 5.59x |
| Madewell | 2.01% | 5.50x |
| Levi Strauss | 0.03% | 5.43x |
| Bonobos | 1.16% | 5.34x |
| Free People | 2.15% | 5.28x |
| Tommy Bahama | 1.68% | 5.14x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is RPG Games.
| Content Affinity | Composition | Index |
| RPG Games | 0.73% | 4.67x |
| Canadian Lifestyle | 0.06% | 4.30x |
| Philippines News | 0.59% | 3.70x |
| Female Lifestyle Content Readers | 0.73% | 3.69x |
| Dubai Travel | 1.32% | 3.23x |
| Beach & Intimate Wear | 0.07% | 3.20x |
| Startup Investment | 0.44% | 3.20x |
| Central California Cluster | 0.59% | 3.13x |
| Collectibles - Coins & Sports Cards | 0.44% | 3.06x |
| African-American Hair | 0.44% | 2.85x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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