Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 625.9 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 625.9 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.36x
Family Adventures Travelers 0.04% 2.23x
Work Comes First Travelers 0.11% 1.96x
Getting Off the Grid Travelers 0.03% 1.57x
Readers of African American Content 1.53% 1.51x
Austin Trip Planners 2.13% 1.49x
Hip Hop Fans 1.83% 1.44x
Background Check Users 1.65% 1.42x
Readers of Filipinos Content 1.14% 1.40x
New Orleans Trip Planners 1.57% 1.39x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.54% 6.60x
REI 2.23% 6.48x
Express 2.20% 6.45x
Jos A. Bank Clothiers 3.17% 6.29x
Michael Kors 1.60% 6.24x
Gymboree 2.51% 6.14x
Abercrombie & Fitch 2.56% 6.12x
Hollister 1.57% 6.05x
Tommy Bahama 1.82% 6.01x
Madewell 1.22% 5.95x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is New Mexico News.

Content Affinity Composition Index
New Mexico News 1.54% 4.54x
Alaska Cluster 0.49% 4.21x
Central California Cluster 0.62% 2.53x
Paper & Packaging 0.07% 2.52x
Scotland Travel 0.03% 2.40x
Electronic Document Assembly 0.05% 2.35x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 2.34x
Memphis News 0.16% 2.33x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.06% 2.28x
Delaware Cluster 0.41% 2.19x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male