Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 625.9 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.03% | 2.36x |
| Family Adventures Travelers | 0.04% | 2.23x |
| Work Comes First Travelers | 0.11% | 1.96x |
| Getting Off the Grid Travelers | 0.03% | 1.57x |
| Readers of African American Content | 1.53% | 1.51x |
| Austin Trip Planners | 2.13% | 1.49x |
| Hip Hop Fans | 1.83% | 1.44x |
| Background Check Users | 1.65% | 1.42x |
| Readers of Filipinos Content | 1.14% | 1.40x |
| New Orleans Trip Planners | 1.57% | 1.39x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.54% | 6.60x |
| REI | 2.23% | 6.48x |
| Express | 2.20% | 6.45x |
| Jos A. Bank Clothiers | 3.17% | 6.29x |
| Michael Kors | 1.60% | 6.24x |
| Gymboree | 2.51% | 6.14x |
| Abercrombie & Fitch | 2.56% | 6.12x |
| Hollister | 1.57% | 6.05x |
| Tommy Bahama | 1.82% | 6.01x |
| Madewell | 1.22% | 5.95x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 1.54% | 4.54x |
| Alaska Cluster | 0.49% | 4.21x |
| Central California Cluster | 0.62% | 2.53x |
| Paper & Packaging | 0.07% | 2.52x |
| Scotland Travel | 0.03% | 2.40x |
| Electronic Document Assembly | 0.05% | 2.35x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 2.34x |
| Memphis News | 0.16% | 2.33x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.06% | 2.28x |
| Delaware Cluster | 0.41% | 2.19x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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