Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 446 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 446 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.17% 2.61x
Social Distancing Content Readers 1.32% 2.43x
T-Mobile Customers 0.17% 2.31x
True Crime Podcast Listeners 0.15% 2.25x
South Atlantic Voters 4.99% 2.18x
South Carolina Gamecocks Fans 3.52% 2.07x
Pediatricians 3.52% 2.07x
Entry Level SUV Auto Intenders 1.32% 2.05x
Summer Festivals and Fairs Visitors 3.96% 1.94x
Los Angeles Angels Fans 3.37% 1.84x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.44% 6.37x
Intermix 0.66% 6.28x
Abercrombie & Fitch 0.56% 6.07x
REI 1.45% 5.72x
Joe's Jeans 0.17% 5.59x
Madewell 2.01% 5.50x
Levi Strauss 0.03% 5.43x
Bonobos 1.16% 5.34x
Free People 2.15% 5.28x
Tommy Bahama 1.68% 5.14x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is RPG Games.

Content Affinity Composition Index
RPG Games 0.73% 4.67x
Canadian Lifestyle 0.06% 4.30x
Philippines News 0.59% 3.70x
Female Lifestyle Content Readers 0.73% 3.69x
Dubai Travel 1.32% 3.23x
Beach & Intimate Wear 0.07% 3.20x
Startup Investment 0.44% 3.20x
Central California Cluster 0.59% 3.13x
Collectibles - Coins & Sports Cards 0.44% 3.06x
African-American Hair 0.44% 2.85x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female