Explore the Extended Stay America Audience
Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 33.1 thousand unique devices whose actions qualify for the Extended Stay America audience.
INTERESTS
The Extended Stay America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Extended Stay America audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 6.73% | 4.37x |
| North East State Fair Visitors | 10.10% | 4.33x |
| Coffee Lovers | 5.77% | 3.45x |
| Summer Festivals and Fairs Visitors | 8.17% | 3.27x |
| Jamband Fans | 5.77% | 3.17x |
| School Closings Updates Readers | 2.40% | 3.10x |
| Discount Flight Searchers | 5.29% | 3.03x |
| Movie Ticket Buyers | 5.29% | 2.97x |
| Boxing Fans | 5.29% | 2.95x |
| Renaissance Faire Visitors | 6.73% | 2.92x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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APPAREL RETAILERS
The Extended Stay America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Extended Stay America audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.17% | 8.52x |
| Patagonia | 0.33% | 6.91x |
| Abercrombie & Fitch | 0.23% | 6.38x |
| LL Bean | 0.33% | 6.14x |
| Ann Taylor | 0.63% | 6.00x |
| REI | 0.76% | 5.91x |
| Bonobos | 0.26% | 5.18x |
| The North Face | 0.50% | 5.02x |
| Lululemon | 1.09% | 4.98x |
| Free People | 0.63% | 4.84x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Extended Stay America audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.92% | 6.16x |
| Trucking | 1.44% | 5.53x |
| Connecticut News | 9.62% | 5.21x |
| Canadian Lifestyle | 0.06% | 4.30x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.49% | 3.95x |
| Sports Apparel | 0.96% | 3.64x |
| Luxury Sneakers | 1.44% | 3.53x |
| Quotes & Inspiration | 0.72% | 3.45x |
| New Jersey News Cluster | 7.21% | 3.45x |
| Psychics & Horoscopes | 1.92% | 3.39x |
Composition Percentage:
The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
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DEMOGRAPHICS
The Extended Stay America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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