Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 827.5 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 827.5 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.03% 2.36x
Family Adventures Travelers 0.04% 2.23x
Executive Travelers 0.02% 1.61x
Getting Off the Grid Travelers 0.03% 1.57x
Phoenix Trip Planners 1.60% 1.32x
League of Legends Video Game Fans 2.78% 1.30x
Readers of Telugu Content 1.65% 1.30x
Arizona Wildcats Fans 1.29% 1.27x
Readers of Tamil Content 1.63% 1.27x
Arizona Diamondbacks Fans 1.49% 1.26x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Topshop.

Location Composition Index
Topshop 0.31% 6.95x
REI 1.92% 6.05x
Lorna Jane 0.46% 5.75x
Express Outlets 0.76% 5.47x
Jos A. Bank Clothiers 4.86% 5.29x
Michael Kors 2.60% 5.26x
Johnston and Murphy 2.30% 5.25x
Eddie Bauer 1.65% 5.24x
Tommy Bahama 2.05% 5.22x
Gymboree 2.85% 5.20x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.05% 25.21x
Local & Travel England - North Midlands 0.01% 13.57x
Watches & Jewelry 0.01% 12.86x
Handyman Tools 0.01% 12.26x
Bulgaria Cluster 0.05% 6.27x
Environmental Conservation 0.01% 5.93x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.81x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.72x
Decoration & Fabric 0.01% 5.37x
ISPs & Local Services 0.02% 5.23x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male