Dstillery Audiences

EXTENDED STAY AMERICA

Audience Size: 642.4 Thousand Devices

Explore the Extended Stay America Audience

Below you'll find more information about the Extended Stay America audience, broken down in different categories based on their digital and physical behaviors. These are 642.4 thousand unique devices whose actions qualify for the Extended Stay America audience.

Dstillery Crafted Audiences

INTERESTS

The Extended Stay America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Extended Stay America audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.99% 1.44x
Shared Work Space Researchers 3.17% 1.37x
Work Visa Researchers 2.69% 1.37x
Rideshare App Users 2.11% 1.33x
Employee Management & HR Researchers 3.24% 1.31x
Cybersecurity Researchers 2.71% 1.31x
Diablo Video Game Fans 3.17% 1.30x
Texas Energy Providers 2.87% 1.28x
Lawyers 2.56% 1.28x
Arkansas Razorbacks Fans 2.66% 1.28x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Interest attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Extended Stay America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Extended Stay America audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.30% 6.12x
REI 1.88% 6.07x
Topshop 0.50% 6.06x
Lorna Jane 0.64% 5.96x
Abercrombie & Fitch 1.97% 5.58x
Jos A. Bank Clothiers 5.26% 5.28x
Intermix 0.84% 5.25x
Free People 2.45% 5.23x
Tommy Bahama 2.67% 5.22x
Madewell 2.48% 5.18x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Location attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Extended Stay America audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.06% 4.30x
French News & Gossip Cluster 0.13% 3.99x
Canada Online Shopping Cluster 0.04% 3.94x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.44x
Alternative Movie Streaming 0.10% 3.40x
Local & Travel England - East Midlands 0.05% 3.39x
Discount Books 0.08% 3.11x
Brazil & Portugal News 0.18% 3.05x
Illinois Education 0.13% 3.04x
Roleplay & Fantasy Games 0.10% 3.00x
Composition Percentage: The overlap percentage between the Extended Stay America audience and the Content Affinity attribute.
Index: A comparison of the Extended Stay America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Extended Stay America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male