Explore the Fairfield Inn Audience
Below you'll find more information about the Fairfield Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Fairfield Inn audience.
INTERESTS
The Fairfield Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fairfield Inn audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 1.69x |
| Miami Heat Fans | 2.51% | 1.30x |
| Rapid City Trip Planners | 2.72% | 1.30x |
| North Midwest State Fair Visitors | 2.95% | 1.27x |
| Big 12 Fans | 2.72% | 1.23x |
| Arkansas Razorbacks Fans | 2.68% | 1.22x |
| Wyoming Cowboys Fans | 2.74% | 1.21x |
| Kansas City Royals Fans | 2.74% | 1.21x |
| College Football Fans | 2.72% | 1.21x |
| Oklahoma Sooners Fans | 2.82% | 1.20x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Interest attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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APPAREL RETAILERS
The Fairfield Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fairfield Inn audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.19% | 7.36x |
| Everlane | 0.16% | 7.21x |
| Topshop | 0.60% | 7.19x |
| Hugo Boss | 3.99% | 6.31x |
| Calvin Klein | 0.52% | 6.02x |
| Bonobos | 1.68% | 5.76x |
| Levi Strauss | 1.77% | 5.55x |
| Anthropologie | 1.49% | 5.53x |
| Club Monaco | 1.21% | 5.45x |
| Uniqlo | 1.55% | 5.44x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Location attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fairfield Inn audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 3.92x |
| Franco-African Cluster | 0.04% | 2.72x |
| Virginia Athletics | 0.08% | 2.53x |
| Cosmetics Business | 0.06% | 2.49x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.12x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.06% | 2.04x |
| Consumer Rewards | 0.04% | 1.99x |
| Teaching Abroad | 0.02% | 1.94x |
| Chat Rooms | 0.04% | 1.92x |
| Local & Travel England - East Midlands | 0.03% | 1.88x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Content Affinity attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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DEMOGRAPHICS
The Fairfield Inn audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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