Explore the Fairfield Inn Audience
Below you'll find more information about the Fairfield Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Fairfield Inn audience.
INTERESTS
The Fairfield Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fairfield Inn audience is Big East Fans.
| Interest | Composition | Index |
| Big East Fans | 1.79% | 1.54x |
| March Madness Enthusiasts | 1.63% | 1.46x |
| New York City Events Researchers | 2.04% | 1.44x |
| NCAA Fans | 1.52% | 1.44x |
| Big 12 Fans | 1.60% | 1.42x |
| Golf Enthusiasts | 1.78% | 1.42x |
| College Football Fans | 1.68% | 1.41x |
| NCAA Football Fans | 3.31% | 1.41x |
| Duke Blue Devils Fans | 1.69% | 1.40x |
| Travel Reward Points Enthusiasts | 1.82% | 1.39x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Interest attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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APPAREL RETAILERS
The Fairfield Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fairfield Inn audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 5.04% | 12.65x |
| Everlane | 0.16% | 11.01x |
| Supreme | 0.35% | 10.33x |
| Club Monaco | 1.03% | 8.23x |
| Levi Strauss | 1.20% | 7.98x |
| Intermix | 0.91% | 7.72x |
| Topshop | 0.13% | 7.04x |
| Saint Laurent Paris | 0.85% | 6.77x |
| Zara | 2.48% | 6.73x |
| Uniqlo | 1.22% | 6.63x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Location attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fairfield Inn audience is Colorado News.
| Content Affinity | Composition | Index |
| Colorado News | 2.05% | 1.29x |
| Georgia Cluster | 2.34% | 1.24x |
| Latest Sports News | 3.98% | 1.22x |
| Apple Blogs & Hacks | 1.58% | 1.18x |
| Sports News - Team Specific | 9.80% | 1.17x |
| Discount Travel | 9.76% | 1.15x |
| New Jersey News Cluster | 1.64% | 1.13x |
| Small Business Resources | 2.94% | 1.13x |
| News Cluster | 2.45% | 1.11x |
| Stock Market Investing Researchers | 3.11% | 1.10x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Content Affinity attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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DEMOGRAPHICS
The Fairfield Inn audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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