Explore the Fairfield Inn Audience
Below you'll find more information about the Fairfield Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Fairfield Inn audience.
INTERESTS
The Fairfield Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fairfield Inn audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 1.69x |
| Volleyball Enthusiasts | 2.98% | 1.61x |
| Softball Enthusiasts | 3.21% | 1.55x |
| High School Sports Researchers | 2.88% | 1.50x |
| Water Park Visitors | 3.02% | 1.49x |
| North Carolina Football Fans | 3.15% | 1.49x |
| Arkansas Razorbacks Fans | 2.77% | 1.46x |
| Affordable Hotel Bookers | 2.96% | 1.45x |
| SEC Fans | 2.55% | 1.41x |
| Big 12 Fans | 2.77% | 1.39x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Interest attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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APPAREL RETAILERS
The Fairfield Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fairfield Inn audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 5.54% | 9.49x |
| Everlane | 0.16% | 8.25x |
| Supreme | 0.36% | 8.13x |
| Topshop | 0.33% | 6.78x |
| Intermix | 0.98% | 6.32x |
| Levi Strauss | 1.33% | 6.20x |
| Zara | 2.47% | 5.47x |
| Club Monaco | 1.10% | 5.44x |
| Brooks Brothers | 3.65% | 5.41x |
| Bonobos | 1.02% | 5.39x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Location attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fairfield Inn audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.02% | 10.67x |
| Barcode Site & App Users | 0.02% | 6.31x |
| Fashion & Cosmetics | 0.02% | 5.90x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 4.43x |
| Assorted Topics (Television, Origami, Men's Health) | 0.06% | 4.23x |
| Texas Off-Roading | 0.04% | 4.20x |
| England Tourism | 0.02% | 3.47x |
| Canada Shopping - General Commerce | 0.10% | 3.34x |
| Illinois College Sports | 0.17% | 3.31x |
| Franco-African Cluster | 0.06% | 2.81x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Content Affinity attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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DEMOGRAPHICS
The Fairfield Inn audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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