Explore the Fairfield Inn Audience
Below you'll find more information about the Fairfield Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Fairfield Inn audience.
INTERESTS
The Fairfield Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fairfield Inn audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 3.57% | 1.34x |
| Miami Heat Fans | 2.51% | 1.30x |
| North Midwest State Fair Visitors | 3.07% | 1.29x |
| North Carolina Football Fans | 3.32% | 1.29x |
| Indiana Hoosiers Fans | 2.83% | 1.27x |
| Smokie Mountain Trip Planner | 3.11% | 1.27x |
| Indiana Pacers Fans | 2.97% | 1.27x |
| Shared Work Space Researchers | 3.28% | 1.27x |
| Embroidery Enthusiasts | 3.02% | 1.25x |
| Enterprise Field Services Researchers | 3.43% | 1.25x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Interest attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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APPAREL RETAILERS
The Fairfield Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fairfield Inn audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.65% | 8.13x |
| Supreme | 0.17% | 7.76x |
| Everlane | 0.18% | 7.40x |
| Calvin Klein | 0.56% | 6.41x |
| Intermix | 0.96% | 6.11x |
| Club Monaco | 1.42% | 6.02x |
| Bonobos | 1.70% | 5.98x |
| Uniqlo | 1.92% | 5.81x |
| American Apparel | 3.30% | 5.80x |
| Levi Strauss | 1.01% | 5.70x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Location attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fairfield Inn audience is Canadian Real Estate Researcher Cluster.
| Content Affinity | Composition | Index |
| Canadian Real Estate Researcher Cluster | 0.04% | 6.47x |
| Canada Tax and Finance Research Cluster | 0.06% | 4.89x |
| Toronto Tourism | 0.03% | 4.51x |
| Ontario Canada Cluster | 0.03% | 3.79x |
| Homeschooling | 0.06% | 3.57x |
| Health & Safety Compliance | 0.08% | 3.37x |
| Malaya | 0.02% | 2.99x |
| Mining & Natural Resources | 0.02% | 2.82x |
| Canadian Lifestyle | 0.17% | 2.81x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.09% | 2.80x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Content Affinity attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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DEMOGRAPHICS
The Fairfield Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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