Explore the Fairfield Inn Audience
Below you'll find more information about the Fairfield Inn audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Fairfield Inn audience.
INTERESTS
The Fairfield Inn audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fairfield Inn audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.13% | 6.95x |
| Shelf-Stable Food Content Readers | 0.05% | 2.04x |
| Burger Enthusiast | 0.11% | 1.96x |
| Texas State Fairs | 4.70% | 1.96x |
| Texas Longhorn Fans | 3.61% | 1.73x |
| Dallas Trip Planners | 4.28% | 1.71x |
| Dallas Mavericks Fans | 3.13% | 1.58x |
| Texas Trip Planners | 3.50% | 1.46x |
| Dallas Cowboys Fans | 3.26% | 1.44x |
| Pantry Recipes Researchers | 0.03% | 1.39x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Interest attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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APPAREL RETAILERS
The Fairfield Inn audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fairfield Inn audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 8.11x |
| Topshop | 0.38% | 7.44x |
| Supreme | 0.12% | 7.13x |
| Intermix | 0.64% | 6.05x |
| Joe's Jeans | 0.17% | 5.62x |
| Calvin Klein | 0.38% | 5.61x |
| Uniqlo | 1.33% | 5.39x |
| Bonobos | 1.13% | 5.23x |
| Club Monaco | 0.94% | 5.19x |
| American Apparel | 2.33% | 5.12x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Location attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fairfield Inn audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.76x |
| General Interest | 0.03% | 3.71x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 3.50x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.05% | 3.47x |
| Texas News Cluster | 2.00% | 3.26x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.25x |
| Right Wing Blogs - Political Activism | 0.05% | 3.14x |
| California Universities | 0.13% | 3.04x |
| Home Office Products | 0.02% | 2.85x |
| Canada Culture and Tourism | 0.13% | 2.82x |
Composition Percentage:
The overlap percentage between the Fairfield Inn audience and the Content Affinity attribute.
Index: A comparison of the Fairfield Inn audience to the internet population.
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DEMOGRAPHICS
The Fairfield Inn audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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