Dstillery Audiences

FAMILY DOLLAR

Audience Size: 517.6 Thousand Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 517.6 thousand unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.06% 1.72x
Louisiana Trip Planners 4.31% 1.60x
Urban Movie Channel Watchers 4.06% 1.58x
Holiday Season Home Improvement Deal Shoppers 2.67% 1.48x
Holiday Season Department Store Deal Shoppers 2.58% 1.48x
Jazz Festival Enthusiasts 3.15% 1.46x
Cabin Rental Researchers 4.49% 1.42x
Texas County and Local Fair Visitors 4.09% 1.42x
Holiday Season Sporting Goods Deal Shoppers 2.79% 1.41x
Ohio County and Local Fair Visitors 4.09% 1.39x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.00% 4.02x
Express Outlets 0.36% 3.57x
Aeropostale 2.24% 3.19x
Lane Bryant 1.80% 3.14x
Journeys 3.55% 3.10x
Carhartt 23.88% 3.08x
Maurices 3.37% 3.06x
Buckle 2.32% 2.99x
The Childrens Place 3.10% 2.94x
Victoria's Secret 3.24% 2.93x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.06% 3.44x
Beauty & Cosmetics 0.06% 3.27x
Paleo & Keto Diet Enthusiasts 0.09% 3.25x
Insurance Cluster 0.04% 3.10x
Maps & Navigation 0.15% 2.95x
Arthritis & Bones 0.06% 2.92x
Philanthropy - Charities & Fundraising 0.09% 2.80x
Pharmacy 0.09% 2.80x
Auto Body Upkeep & Repair Researchers 0.06% 2.72x
Yoga & Meditation 0.06% 2.69x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female