Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 490.7 thousand unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Small Business COVID-19 Relief Researchers.
| Interest | Composition | Index |
| Small Business COVID-19 Relief Researchers | 1.88% | 3.32x |
| Restaurant Supply Shoppers | 0.75% | 2.99x |
| Office Reopening Researchers | 1.13% | 2.80x |
| Business News Readers | 1.88% | 2.74x |
| Software Directory Researchers | 3.01% | 2.72x |
| 2020 Holiday Season Sale News Researchers | 1.50% | 2.60x |
| Baseball Enthusiasts | 3.76% | 2.56x |
| Southern Central Voters | 4.14% | 2.54x |
| Orlando Trip Planners | 4.14% | 2.50x |
| Phone Accessory Shoppers | 4.51% | 2.41x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 7.53x |
| Belk | 1.11% | 3.98x |
| Express Outlets | 0.44% | 3.34x |
| Aeropostale | 2.66% | 3.32x |
| The Childrens Place | 3.86% | 3.19x |
| Lane Bryant | 2.32% | 3.17x |
| Carhartt | 27.99% | 3.16x |
| Journeys | 4.08% | 3.15x |
| Buckle | 2.70% | 3.12x |
| Victoria's Secret | 3.96% | 3.04x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Bowling.
| Content Affinity | Composition | Index |
| Bowling | 0.08% | 4.27x |
| Hometown Livability | 1.13% | 4.08x |
| East Texas Cluster | 0.75% | 3.63x |
| Maine Cluster | 1.13% | 3.55x |
| Illinois College Sports | 0.04% | 3.23x |
| Beauty & Cosmetics | 0.06% | 3.20x |
| Insurance Cluster | 0.04% | 3.10x |
| Missouri News Content Cluster | 2.26% | 3.08x |
| Sports News & Apparel | 0.75% | 3.03x |
| Assorted Topics (Events, Tickets, Fitness) | 0.75% | 2.94x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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