Dstillery Audiences

FAMILY DOLLAR

Audience Size: 2.1 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.06% 1.72x
Louisiana Trip Planners 3.38% 1.41x
Readers of Honduran Content 2.94% 1.41x
Wig Shoppers 2.83% 1.39x
Ohio County and Local Fair Visitors 3.52% 1.39x
Readers of Argentinian Content 2.64% 1.38x
Black History Researchers 2.68% 1.38x
Urban Movie Channel Watchers 3.67% 1.37x
Readers of Mexican Content 3.00% 1.35x
South State Fair Visitors 4.51% 1.35x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.10% 2.20x
Express Outlets 0.49% 1.68x
Carhartt 22.95% 1.67x
Aeropostale 2.47% 1.62x
Journeys 3.91% 1.58x
Maurices 4.09% 1.56x
The Childrens Place 3.59% 1.56x
Lane Bryant 2.28% 1.56x
Charlotte Russe 0.20% 1.55x
Buckle 2.69% 1.54x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.01% 5.42x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 5.12x
Dermatology 0.01% 4.85x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.01% 3.29x
Insurance Cluster 0.04% 3.10x
Reproductive Health 0.01% 3.07x
France Online Music & Quiz Content Cluster 0.01% 2.56x
Writing Resources 0.01% 2.56x
Amateur Radios 0.01% 2.56x
Farming & Agriculture 0.02% 2.16x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female