Dstillery Audiences

FAMILY DOLLAR

Audience Size: 2.6 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 3.70% 1.70x
Countdown to the Beach Travelers 0.01% 1.67x
Ohio County and Local Fair Visitors 3.60% 1.58x
Wig Shoppers 2.57% 1.55x
Cabin Rental Researchers 3.52% 1.51x
Disability Insurance Researchers 3.04% 1.45x
Myrtle Beach Trip Planners 2.52% 1.43x
Automotive Auctions Enthusiasts 2.97% 1.40x
As Seen on TV Shoppers 2.73% 1.40x
Prepaid Smartphone Shoppers 2.91% 1.37x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.10% 4.36x
Express Outlets 0.72% 3.45x
Charlotte Russe 3.10% 3.37x
The Childrens Place 5.86% 3.35x
Aeropostale 3.87% 3.35x
Buckle 3.70% 3.26x
Lane Bryant 3.06% 3.22x
Carhartt 1.19% 3.13x
Journeys 3.53% 3.13x
American Eagle Outfitters 4.87% 3.12x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.01% 4.12x
Franco-African Cluster 0.03% 2.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.31x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.25x
Memphis News 0.21% 2.17x
Cigars 0.03% 1.96x
Men's Fashion Shopping 0.02% 1.95x
West Virginia News 0.84% 1.85x
Low Budget Shoppers 0.08% 1.75x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 1.72x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female