Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 5.08% | 1.89x |
| AT&T Wireless Customers | 0.06% | 1.72x |
| Pediatric Provider Researchers | 1.88% | 1.46x |
| Migraine Researchers | 1.46% | 1.43x |
| Florida Gulf Coast Travel Researchers | 3.84% | 1.41x |
| Budget Wireless Shoppers | 4.20% | 1.39x |
| Cleveland Indians Fans | 2.91% | 1.38x |
| Myrtle Beach Trip Planners | 3.09% | 1.38x |
| RC Helicopters and Drones Hobbyists | 2.49% | 1.37x |
| Urban Movie Channel Watchers | 5.12% | 1.37x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 1.76% | 3.54x |
| Johnston and Murphy | 0.01% | 2.93x |
| Express Outlets | 0.58% | 2.69x |
| Aeropostale | 3.68% | 2.65x |
| Carhartt | 28.04% | 2.64x |
| Lane Bryant | 3.43% | 2.58x |
| Buckle | 4.18% | 2.56x |
| Journeys | 5.70% | 2.55x |
| The Childrens Place | 5.25% | 2.53x |
| Maurices | 5.87% | 2.50x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.03% | 6.76x |
| Action Sports | 0.02% | 2.82x |
| Low Budget Shoppers | 0.06% | 2.78x |
| Homemade Jewelry & Crafts | 0.01% | 2.57x |
| Marketing Professionals | 0.01% | 2.54x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.02% | 2.50x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.01% | 2.41x |
| Engineering | 0.01% | 2.37x |
| Ohio Universities | 0.35% | 2.27x |
| Career Cluster A | 0.06% | 2.17x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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