Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.06% | 1.72x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.07% | 1.69x |
| Orlando Activities Researchers | 0.16% | 1.52x |
| Prepaid Smartphone/Wireless Service Researchers | 4.45% | 1.45x |
| Houston Activity Researchers | 1.11% | 1.45x |
| Budget Wireless Shoppers | 4.47% | 1.43x |
| Readers of Argentinian Content | 4.62% | 1.35x |
| Readers of Honduran Content | 4.46% | 1.33x |
| Ohio County and Local Fair Visitors | 3.18% | 1.32x |
| Urban Movie Channel Watchers | 5.02% | 1.32x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 0.49% | 3.28x |
| Carhartt | 8.28% | 2.61x |
| The Childrens Place | 1.29% | 2.33x |
| Aeropostale | 1.16% | 2.33x |
| Lane Bryant | 0.90% | 2.32x |
| Buckle | 1.19% | 2.22x |
| Journeys | 1.75% | 2.21x |
| Hollister | 0.71% | 2.19x |
| Charlotte Russe | 0.19% | 2.16x |
| Dressbarn | 0.72% | 2.14x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.02% | 4.27x |
| Survival Guides | 0.01% | 3.34x |
| Canada Culture and Tourism | 0.02% | 3.18x |
| Police Gear | 0.01% | 3.16x |
| Vancouver British Columbia Research Cluster | 0.01% | 2.59x |
| Community Planning & Transportation | 0.03% | 2.27x |
| Canada Consumer Product Cluster | 0.01% | 2.24x |
| Custom Printing | 0.01% | 2.24x |
| Spanish Health & Wellness | 0.09% | 2.20x |
| Online Games for Kids | 0.06% | 2.13x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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