Dstillery Audiences

FAMILY DOLLAR

Audience Size: 3.6 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 4.72% 2.28x
Colorado County and Local Fair Visitors 4.89% 2.15x
South West State Fair Visitors 5.29% 2.10x
Aspen Trip Planners 3.03% 1.65x
Denver Nuggets Fans 3.53% 1.63x
Telluride Trip Planners 2.96% 1.56x
Denver Broncos Fans 3.19% 1.55x
Rodeo Enthusiasts 3.09% 1.42x
Colorado Skiers and Snowboarders 2.91% 1.42x
Hip Hop Fans 3.35% 1.39x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.25% 4.78x
Charlotte Russe 1.20% 3.85x
The Childrens Place 6.34% 3.67x
Lane Bryant 3.13% 3.63x
Aeropostale 4.37% 3.63x
Express Outlets 0.66% 3.61x
Maurices 0.11% 3.55x
Carhartt 18.32% 3.53x
Buckle 3.77% 3.44x
Journeys 6.19% 3.44x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.01% 3.36x
Colorado Snow 0.35% 3.21x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 2.99x
Colorado Cluster 1.98% 2.79x
Colorado News 6.59% 2.77x
Memphis News 0.39% 2.71x
Men's Fashion Shopping 0.01% 2.52x
Computer Printers 0.02% 2.28x
Home Office Products 0.01% 2.24x
Right Wing Blogs - Political Activism 0.04% 2.19x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female