Dstillery Audiences

FAMILY DOLLAR

Audience Size: 12.3 Thousand Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 12.3 thousand unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.53% 1.73x
Readers of African American Content 1.60% 1.61x
Disability Insurance Researchers 1.86% 1.46x
Readers of Caribbean Content 2.08% 1.43x
Readers of Jamaican Content 1.57% 1.42x
Readers of Dominican Republic Content 2.21% 1.40x
Readers of Honduran Content 4.69% 1.37x
Myrtle Beach Trip Planners 1.30% 1.35x
Chain Pizzeria Fans 2.03% 1.34x
Readers of Puerto Rican Content 1.53% 1.32x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Michael Kors.

Location Composition Index
Michael Kors 0.43% 3.62x
Lululemon 0.22% 2.95x
Brooks Brothers 1.10% 2.38x
Club Monaco 0.25% 2.37x
J. Crew 0.98% 2.29x
Gymboree 0.59% 1.96x
Banana Republic 0.99% 1.93x
The North Face 0.44% 1.71x
Patagonia 0.09% 1.50x
REI 0.65% 1.39x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.24% 3.30x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.95x
Men's Fashion Shopping 0.02% 2.63x
Seventh-day Adventist Church 0.03% 2.31x
Niche Dating Websites 0.36% 2.12x
Latin American Spanish Language News 0.19% 2.11x
Spanish Lifestyle & Health 0.11% 1.99x
African-American Hair 0.53% 1.87x
East Texas Cluster 0.21% 1.83x
Mississippi News 0.45% 1.78x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999