Dstillery Audiences

FAMILY DOLLAR

Audience Size: 1.2 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.06% 1.72x
Louisiana Activities Researchers 1.74% 1.48x
Curly Hair Care Shoppers 0.82% 1.46x
New Orleans Activities Researchers 1.74% 1.44x
Small Business Opportunity Researchers 0.46% 1.44x
Pediatric Provider Researchers 1.10% 1.44x
Urban Movie Channel Watchers 5.59% 1.42x
New Orleans Trip Planners 1.65% 1.40x
Houston Activity Researchers 2.28% 1.40x
Unemployment Benefit Researchers 0.74% 1.39x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 0.41% 4.11x
Charlotte Russe 0.36% 3.50x
The Childrens Place 0.71% 3.25x
Aeropostale 1.14% 3.24x
Lane Bryant 0.69% 3.18x
Journeys 1.71% 3.14x
Express Outlets 0.20% 2.91x
Calvin Klein 0.08% 2.88x
Express 1.15% 2.87x
Buckle 1.07% 2.83x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 0.04% 5.37x
Medical Supplies and Information 0.03% 5.31x
Foreign Language Education 0.03% 5.31x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.78x
Dental Health 0.01% 3.42x
Nursing 0.02% 3.23x
Children's Health 0.02% 2.98x
Vancouver British Columbia Research Cluster 0.01% 2.59x
Canadian Lifestyle 0.02% 2.51x
Canada Business Cluster 0.02% 2.42x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female