Dstillery Audiences

FAMILY DOLLAR

Audience Size: 1.4 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.06% 1.72x
Urban Movie Channel Watchers 3.92% 1.63x
Ohio County and Local Fair Visitors 4.67% 1.55x
Hip Hop Fans 2.96% 1.52x
Readers of Argentinian Content 2.16% 1.46x
Wig Shoppers 2.86% 1.46x
Myrtle Beach Trip Planners 3.26% 1.45x
Readers of Honduran Content 2.75% 1.43x
Louisiana Trip Planners 3.44% 1.41x
Prepaid Smartphone Shoppers 3.26% 1.35x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 0.69% 3.53x
Aeropostale 1.66% 3.02x
Express Outlets 0.33% 3.01x
Journeys 2.61% 2.87x
Ralph Lauren 0.46% 2.79x
Lane Bryant 1.90% 2.72x
The Childrens Place 2.55% 2.68x
Carhartt 28.44% 2.66x
Maurices 3.34% 2.60x
Buckle 1.59% 2.59x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Alternative Movie Streaming.

Content Affinity Composition Index
Alternative Movie Streaming 0.02% 3.99x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 3.78x
Higher-End Fashion Brands 0.02% 3.19x
Social & Demographic Trends 0.02% 2.59x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 2.46x
Shipping & Logistics 0.02% 2.28x
Bridal Fashion 0.06% 2.26x
Nepal News 0.02% 2.08x
West Virginia News 1.65% 2.06x
Homemade Jewelry & Crafts 0.09% 2.03x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female