Dstillery Audiences

FAMILY DOLLAR

Audience Size: 6.4 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.98% 1.65x
Readers of Dominican Republic Content 1.53% 1.28x
Automotive Auctions Enthusiasts 1.58% 1.27x
Readers of Honduran Content 3.09% 1.24x
Cabin Rental Researchers 1.58% 1.24x
Disability Insurance Researchers 1.63% 1.24x
Readers of Caribbean Content 1.62% 1.23x
Water Park Visitors 1.59% 1.22x
Auto Body Shoppers 1.64% 1.22x
Chain Pizzeria Fans 1.86% 1.21x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.30% 5.73x
Express Outlets 0.43% 4.58x
Aeropostale 1.82% 4.16x
The Childrens Place 3.33% 4.13x
Carhartt 8.73% 4.06x
Journeys 2.24% 3.95x
Lane Bryant 2.97% 3.85x
Dressbarn 2.48% 3.83x
Charlotte Russe 1.17% 3.72x
American Eagle Outfitters 2.89% 3.68x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is New Orleans Cluster.

Content Affinity Composition Index
New Orleans Cluster 1.70% 1.54x
African American Celebrity Gossip 4.98% 1.41x
Hip-Hop Enthusiast 3.02% 1.29x
Career Cluster A 3.11% 1.10x
Car Forums 1.58% 1.08x
Florida Local News Cluster 1.68% 1.07x
Chain Restaurants 1.62% 1.02x
Phone & Business Information Searchers 3.70% 1.02x
Georgia Cluster 1.74% 0.99x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 2.17% 0.97x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female