Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.98% | 1.65x |
| Readers of Dominican Republic Content | 1.53% | 1.28x |
| Automotive Auctions Enthusiasts | 1.58% | 1.27x |
| Readers of Honduran Content | 3.09% | 1.24x |
| Cabin Rental Researchers | 1.58% | 1.24x |
| Disability Insurance Researchers | 1.63% | 1.24x |
| Readers of Caribbean Content | 1.62% | 1.23x |
| Water Park Visitors | 1.59% | 1.22x |
| Auto Body Shoppers | 1.64% | 1.22x |
| Chain Pizzeria Fans | 1.86% | 1.21x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 1.30% | 5.73x |
| Express Outlets | 0.43% | 4.58x |
| Aeropostale | 1.82% | 4.16x |
| The Childrens Place | 3.33% | 4.13x |
| Carhartt | 8.73% | 4.06x |
| Journeys | 2.24% | 3.95x |
| Lane Bryant | 2.97% | 3.85x |
| Dressbarn | 2.48% | 3.83x |
| Charlotte Russe | 1.17% | 3.72x |
| American Eagle Outfitters | 2.89% | 3.68x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is New Orleans Cluster.
| Content Affinity | Composition | Index |
| New Orleans Cluster | 1.70% | 1.54x |
| African American Celebrity Gossip | 4.98% | 1.41x |
| Hip-Hop Enthusiast | 3.02% | 1.29x |
| Career Cluster A | 3.11% | 1.10x |
| Car Forums | 1.58% | 1.08x |
| Florida Local News Cluster | 1.68% | 1.07x |
| Chain Restaurants | 1.62% | 1.02x |
| Phone & Business Information Searchers | 3.70% | 1.02x |
| Georgia Cluster | 1.74% | 0.99x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.17% | 0.97x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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