Dstillery Audiences

FAMILY DOLLAR

Audience Size: 1.2 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.06% 1.72x
Fall/Winter 2021 Fashion Trend Researchers 0.07% 1.69x
Orlando Activities Researchers 0.16% 1.52x
Prepaid Smartphone/Wireless Service Researchers 4.45% 1.45x
Houston Activity Researchers 1.11% 1.45x
Budget Wireless Shoppers 4.47% 1.43x
Readers of Argentinian Content 4.62% 1.35x
Readers of Honduran Content 4.46% 1.33x
Ohio County and Local Fair Visitors 3.18% 1.32x
Urban Movie Channel Watchers 5.02% 1.32x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 0.49% 3.28x
Carhartt 8.28% 2.61x
The Childrens Place 1.29% 2.33x
Aeropostale 1.16% 2.33x
Lane Bryant 0.90% 2.32x
Buckle 1.19% 2.22x
Journeys 1.75% 2.21x
Hollister 0.71% 2.19x
Charlotte Russe 0.19% 2.16x
Dressbarn 0.72% 2.14x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.02% 4.27x
Survival Guides 0.01% 3.34x
Canada Culture and Tourism 0.02% 3.18x
Police Gear 0.01% 3.16x
Vancouver British Columbia Research Cluster 0.01% 2.59x
Community Planning & Transportation 0.03% 2.27x
Canada Consumer Product Cluster 0.01% 2.24x
Custom Printing 0.01% 2.24x
Spanish Health & Wellness 0.09% 2.20x
Online Games for Kids 0.06% 2.13x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female