Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 3.78% | 1.65x |
| Wig Shoppers | 2.94% | 1.56x |
| Ohio County and Local Fair Visitors | 3.26% | 1.46x |
| Myrtle Beach Trip Planners | 2.64% | 1.42x |
| Cabin Rental Researchers | 3.51% | 1.42x |
| Disability Insurance Researchers | 3.23% | 1.40x |
| Automotive Auctions Enthusiasts | 3.09% | 1.37x |
| Smokie Mountain Trip Planner | 3.40% | 1.37x |
| Louisiana Trip Planners | 2.70% | 1.36x |
| Texas State Fairs | 2.89% | 1.34x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Curious about what else the Family Dollar audience is interested in?
Sign Up
APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 1.29% | 4.57x |
| Charlotte Russe | 1.98% | 3.74x |
| Express Outlets | 0.76% | 3.61x |
| The Childrens Place | 6.86% | 3.52x |
| Lane Bryant | 3.37% | 3.49x |
| Aeropostale | 4.71% | 3.48x |
| Carhartt | 15.34% | 3.44x |
| Buckle | 4.03% | 3.36x |
| Journeys | 6.07% | 3.29x |
| Dressbarn | 2.76% | 3.24x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Want to find more of the Family Dollar audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Assorted Topics (Toys, T-Shirts, Volvos).
| Content Affinity | Composition | Index |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 3.56x |
| Home Printing | 0.03% | 3.21x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 2.49x |
| Memphis News | 0.24% | 2.29x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.93x |
| Senior Care | 0.05% | 1.77x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.76x |
| Niche Dating Websites | 0.52% | 1.74x |
| Discount Shopping | 0.08% | 1.73x |
| North Carolina | 1.66% | 1.71x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Want to see more of the Content Affinities the Family Dollar audience visits?
Sign Up
DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Family Dollar audience?
Sign Up