Dstillery Audiences

FAMILY DOLLAR

Audience Size: 490.7 Thousand Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 490.7 thousand unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 1.88% 3.32x
Restaurant Supply Shoppers 0.75% 2.99x
Office Reopening Researchers 1.13% 2.80x
Business News Readers 1.88% 2.74x
Software Directory Researchers 3.01% 2.72x
2020 Holiday Season Sale News Researchers 1.50% 2.60x
Baseball Enthusiasts 3.76% 2.56x
Southern Central Voters 4.14% 2.54x
Orlando Trip Planners 4.14% 2.50x
Phone Accessory Shoppers 4.51% 2.41x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 7.53x
Belk 1.11% 3.98x
Express Outlets 0.44% 3.34x
Aeropostale 2.66% 3.32x
The Childrens Place 3.86% 3.19x
Lane Bryant 2.32% 3.17x
Carhartt 27.99% 3.16x
Journeys 4.08% 3.15x
Buckle 2.70% 3.12x
Victoria's Secret 3.96% 3.04x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Bowling.

Content Affinity Composition Index
Bowling 0.08% 4.27x
Hometown Livability 1.13% 4.08x
East Texas Cluster 0.75% 3.63x
Maine Cluster 1.13% 3.55x
Illinois College Sports 0.04% 3.23x
Beauty & Cosmetics 0.06% 3.20x
Insurance Cluster 0.04% 3.10x
Missouri News Content Cluster 2.26% 3.08x
Sports News & Apparel 0.75% 3.03x
Assorted Topics (Events, Tickets, Fitness) 0.75% 2.94x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male