Dstillery Audiences

FAMILY DOLLAR

Audience Size: 3 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.03% 2.06x
AT&T Wireless Customers 0.06% 1.72x
Urban Movie Channel Watchers 4.02% 1.46x
Ohio County and Local Fair Visitors 3.60% 1.41x
Black-Owned Business Researchers 3.23% 1.38x
Myrtle Beach Trip Planners 2.53% 1.37x
Readers of Honduran Content 3.07% 1.35x
Readers of El Salvadoran Content 3.19% 1.34x
Cabin Rental Researchers 4.51% 1.33x
Louisiana Trip Planners 2.83% 1.33x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 2.49% 2.33x
Express Outlets 0.98% 1.83x
Aeropostale 5.45% 1.82x
Carhartt 35.90% 1.77x
Lane Bryant 5.07% 1.73x
The Childrens Place 7.72% 1.73x
Journeys 8.33% 1.73x
Maurices 8.13% 1.72x
Buckle 5.91% 1.71x
Charlotte Russe 0.43% 1.68x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.03% 4.38x
Survival Guides 0.01% 2.60x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.52x
Writing & Publishing 0.01% 2.41x
Beauty & Cosmetics 0.01% 2.05x
Paleo & Keto Diet Enthusiasts 0.02% 1.93x
Low Budget Shoppers 0.04% 1.92x
East Texas Cluster 0.41% 1.85x
West Virginia News 1.07% 1.81x
Farming & Agriculture 0.02% 1.78x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female