Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 3.41% | 1.62x |
| Ohio County and Local Fair Visitors | 3.54% | 1.53x |
| Wig Shoppers | 2.57% | 1.44x |
| Automotive Auctions Enthusiasts | 3.19% | 1.43x |
| Cabin Rental Researchers | 3.37% | 1.43x |
| Readers of Honduran Content | 2.60% | 1.41x |
| Disability Insurance Researchers | 3.00% | 1.37x |
| Myrtle Beach Trip Planners | 2.45% | 1.34x |
| Readers of Caribbean Content | 2.62% | 1.33x |
| North Carolina Travel Researchers | 2.84% | 1.33x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 1.35% | 4.64x |
| Charlotte Russe | 2.58% | 3.72x |
| Express Outlets | 0.84% | 3.62x |
| The Childrens Place | 7.23% | 3.50x |
| Aeropostale | 4.97% | 3.47x |
| Lane Bryant | 3.52% | 3.47x |
| Carhartt | 12.62% | 3.46x |
| Buckle | 4.24% | 3.41x |
| Dressbarn | 3.07% | 3.28x |
| Journeys | 5.88% | 3.27x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 0.02% | 2.55x |
| Memphis News | 0.22% | 2.26x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.18x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.05x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 1.85x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.01% | 1.77x |
| Niche Dating Websites | 0.49% | 1.69x |
| Motorsports | 0.13% | 1.68x |
| East Texas Cluster | 0.34% | 1.66x |
| Sports - Golf, Hunting, Fishing | 0.03% | 1.65x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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