Dstillery Audiences

FAMILY DOLLAR

Audience Size: 6.3 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.30% 1.73x
Countdown to the Beach Travelers 0.01% 1.67x
Wig Shoppers 1.55% 1.36x
Readers of Honduran Content 1.58% 1.30x
Disability Insurance Researchers 1.64% 1.28x
Automotive Auctions Enthusiasts 1.81% 1.27x
Prepaid Smartphone Shoppers 1.81% 1.25x
Lottery Enthusiasts 0.13% 1.24x
Cabin Rental Researchers 1.74% 1.24x
Readers of Jamaican Content 1.46% 1.23x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.10% 4.97x
Express Outlets 0.56% 4.06x
Carhartt 5.28% 3.90x
The Childrens Place 3.82% 3.67x
Aeropostale 2.11% 3.62x
Buckle 2.29% 3.48x
Lane Bryant 2.98% 3.46x
Charlotte Russe 1.75% 3.45x
Journeys 2.73% 3.39x
Dressbarn 2.56% 3.36x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.25% 2.63x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.17x
Niche Dating Websites 0.45% 2.15x
Franco-African Cluster 0.03% 1.94x
Online Learning 0.02% 1.75x
West Virginia News 0.57% 1.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.70x
Latin American Spanish Language News 0.26% 1.62x
African-American Hair 0.45% 1.60x
Mississippi News 0.57% 1.57x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female