Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 517.6 thousand unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.06% | 1.72x |
| Louisiana Trip Planners | 4.31% | 1.60x |
| Urban Movie Channel Watchers | 4.06% | 1.58x |
| Holiday Season Home Improvement Deal Shoppers | 2.67% | 1.48x |
| Holiday Season Department Store Deal Shoppers | 2.58% | 1.48x |
| Jazz Festival Enthusiasts | 3.15% | 1.46x |
| Cabin Rental Researchers | 4.49% | 1.42x |
| Texas County and Local Fair Visitors | 4.09% | 1.42x |
| Holiday Season Sporting Goods Deal Shoppers | 2.79% | 1.41x |
| Ohio County and Local Fair Visitors | 4.09% | 1.39x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 1.00% | 4.02x |
| Express Outlets | 0.36% | 3.57x |
| Aeropostale | 2.24% | 3.19x |
| Lane Bryant | 1.80% | 3.14x |
| Journeys | 3.55% | 3.10x |
| Carhartt | 23.88% | 3.08x |
| Maurices | 3.37% | 3.06x |
| Buckle | 2.32% | 2.99x |
| The Childrens Place | 3.10% | 2.94x |
| Victoria's Secret | 3.24% | 2.93x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.06% | 3.44x |
| Beauty & Cosmetics | 0.06% | 3.27x |
| Paleo & Keto Diet Enthusiasts | 0.09% | 3.25x |
| Insurance Cluster | 0.04% | 3.10x |
| Maps & Navigation | 0.15% | 2.95x |
| Arthritis & Bones | 0.06% | 2.92x |
| Philanthropy - Charities & Fundraising | 0.09% | 2.80x |
| Pharmacy | 0.09% | 2.80x |
| Auto Body Upkeep & Repair Researchers | 0.06% | 2.72x |
| Yoga & Meditation | 0.06% | 2.69x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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