Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.06% | 1.72x |
| Louisiana Trip Planners | 3.38% | 1.41x |
| Readers of Honduran Content | 2.94% | 1.41x |
| Wig Shoppers | 2.83% | 1.39x |
| Ohio County and Local Fair Visitors | 3.52% | 1.39x |
| Readers of Argentinian Content | 2.64% | 1.38x |
| Black History Researchers | 2.68% | 1.38x |
| Urban Movie Channel Watchers | 3.67% | 1.37x |
| Readers of Mexican Content | 3.00% | 1.35x |
| South State Fair Visitors | 4.51% | 1.35x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 1.10% | 2.20x |
| Express Outlets | 0.49% | 1.68x |
| Carhartt | 22.95% | 1.67x |
| Aeropostale | 2.47% | 1.62x |
| Journeys | 3.91% | 1.58x |
| Maurices | 4.09% | 1.56x |
| The Childrens Place | 3.59% | 1.56x |
| Lane Bryant | 2.28% | 1.56x |
| Charlotte Russe | 0.20% | 1.55x |
| Buckle | 2.69% | 1.54x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is South Carolina Beach Travel.
| Content Affinity | Composition | Index |
| South Carolina Beach Travel | 0.01% | 5.42x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 5.12x |
| Dermatology | 0.01% | 4.85x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.01% | 3.29x |
| Insurance Cluster | 0.04% | 3.10x |
| Reproductive Health | 0.01% | 3.07x |
| France Online Music & Quiz Content Cluster | 0.01% | 2.56x |
| Writing Resources | 0.01% | 2.56x |
| Amateur Radios | 0.01% | 2.56x |
| Farming & Agriculture | 0.02% | 2.16x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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