Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.06% | 1.72x |
| Urban Movie Channel Watchers | 3.92% | 1.63x |
| Ohio County and Local Fair Visitors | 4.67% | 1.55x |
| Hip Hop Fans | 2.96% | 1.52x |
| Readers of Argentinian Content | 2.16% | 1.46x |
| Wig Shoppers | 2.86% | 1.46x |
| Myrtle Beach Trip Planners | 3.26% | 1.45x |
| Readers of Honduran Content | 2.75% | 1.43x |
| Louisiana Trip Planners | 3.44% | 1.41x |
| Prepaid Smartphone Shoppers | 3.26% | 1.35x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 0.69% | 3.53x |
| Aeropostale | 1.66% | 3.02x |
| Express Outlets | 0.33% | 3.01x |
| Journeys | 2.61% | 2.87x |
| Ralph Lauren | 0.46% | 2.79x |
| Lane Bryant | 1.90% | 2.72x |
| The Childrens Place | 2.55% | 2.68x |
| Carhartt | 28.44% | 2.66x |
| Maurices | 3.34% | 2.60x |
| Buckle | 1.59% | 2.59x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Alternative Movie Streaming.
| Content Affinity | Composition | Index |
| Alternative Movie Streaming | 0.02% | 3.99x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.03% | 3.78x |
| Higher-End Fashion Brands | 0.02% | 3.19x |
| Social & Demographic Trends | 0.02% | 2.59x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.05% | 2.46x |
| Shipping & Logistics | 0.02% | 2.28x |
| Bridal Fashion | 0.06% | 2.26x |
| Nepal News | 0.02% | 2.08x |
| West Virginia News | 1.65% | 2.06x |
| Homemade Jewelry & Crafts | 0.09% | 2.03x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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