Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 12.3 thousand unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 2.53% | 1.73x |
| Readers of African American Content | 1.60% | 1.61x |
| Disability Insurance Researchers | 1.86% | 1.46x |
| Readers of Caribbean Content | 2.08% | 1.43x |
| Readers of Jamaican Content | 1.57% | 1.42x |
| Readers of Dominican Republic Content | 2.21% | 1.40x |
| Readers of Honduran Content | 4.69% | 1.37x |
| Myrtle Beach Trip Planners | 1.30% | 1.35x |
| Chain Pizzeria Fans | 2.03% | 1.34x |
| Readers of Puerto Rican Content | 1.53% | 1.32x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.43% | 3.62x |
| Lululemon | 0.22% | 2.95x |
| Brooks Brothers | 1.10% | 2.38x |
| Club Monaco | 0.25% | 2.37x |
| J. Crew | 0.98% | 2.29x |
| Gymboree | 0.59% | 1.96x |
| Banana Republic | 0.99% | 1.93x |
| The North Face | 0.44% | 1.71x |
| Patagonia | 0.09% | 1.50x |
| REI | 0.65% | 1.39x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.24% | 3.30x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.95x |
| Men's Fashion Shopping | 0.02% | 2.63x |
| Seventh-day Adventist Church | 0.03% | 2.31x |
| Niche Dating Websites | 0.36% | 2.12x |
| Latin American Spanish Language News | 0.19% | 2.11x |
| Spanish Lifestyle & Health | 0.11% | 1.99x |
| African-American Hair | 0.53% | 1.87x |
| East Texas Cluster | 0.21% | 1.83x |
| Mississippi News | 0.45% | 1.78x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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