Dstillery Audiences

FAMILY DOLLAR

Audience Size: 2.2 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Retirement Planning Amid Covid-19.

Interest Composition Index
Retirement Planning Amid Covid-19 0.06% 2.21x
Hulu Users 0.02% 1.92x
UMC Contextually Relevant Audience 4.34% 1.80x
AT&T Wireless Customers 0.06% 1.72x
Urban Movie Channel Watchers 4.66% 1.71x
Amazon Prime Movie Subscribers 0.02% 1.55x
Ohio County and Local Fair Visitors 4.88% 1.54x
Hip Hop Fans 3.60% 1.51x
Small Business Administration Cares Act Researchers 0.01% 1.48x
Readers of Honduran Content 3.17% 1.46x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 0.87% 4.36x
Maurices 1.01% 4.05x
Carhartt 21.34% 3.49x
Lane Bryant 2.22% 3.42x
The Childrens Place 4.09% 3.33x
Aeropostale 2.75% 3.29x
Charlotte Russe 0.25% 3.29x
Express Outlets 0.39% 3.18x
Journeys 4.24% 3.11x
Buckle 2.45% 3.09x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.02% 3.90x
Apartment & Community Real Estate Researchers 0.02% 3.54x
Memphis News 0.39% 2.64x
Law School Research Cluster 0.01% 2.62x
Beach & Intimate Wear 0.05% 2.56x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.46x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 2.21x
Alternative Movie Streaming 0.02% 2.14x
Marijuana 0.05% 2.09x
French Canadian Cluster 0.04% 2.05x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female