Dstillery Audiences

FAMILY DOLLAR

Audience Size: 4.4 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 3.78% 1.65x
Wig Shoppers 2.94% 1.56x
Ohio County and Local Fair Visitors 3.26% 1.46x
Myrtle Beach Trip Planners 2.64% 1.42x
Cabin Rental Researchers 3.51% 1.42x
Disability Insurance Researchers 3.23% 1.40x
Automotive Auctions Enthusiasts 3.09% 1.37x
Smokie Mountain Trip Planner 3.40% 1.37x
Louisiana Trip Planners 2.70% 1.36x
Texas State Fairs 2.89% 1.34x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.29% 4.57x
Charlotte Russe 1.98% 3.74x
Express Outlets 0.76% 3.61x
The Childrens Place 6.86% 3.52x
Lane Bryant 3.37% 3.49x
Aeropostale 4.71% 3.48x
Carhartt 15.34% 3.44x
Buckle 4.03% 3.36x
Journeys 6.07% 3.29x
Dressbarn 2.76% 3.24x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 3.56x
Home Printing 0.03% 3.21x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 2.49x
Memphis News 0.24% 2.29x
Texas Sporting & Outdoors Cluster 0.02% 1.93x
Senior Care 0.05% 1.77x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.76x
Niche Dating Websites 0.52% 1.74x
Discount Shopping 0.08% 1.73x
North Carolina 1.66% 1.71x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female