Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Retirement Planning Amid Covid-19.
| Interest | Composition | Index |
| Retirement Planning Amid Covid-19 | 0.06% | 2.21x |
| Hulu Users | 0.02% | 1.92x |
| UMC Contextually Relevant Audience | 4.34% | 1.80x |
| AT&T Wireless Customers | 0.06% | 1.72x |
| Urban Movie Channel Watchers | 4.66% | 1.71x |
| Amazon Prime Movie Subscribers | 0.02% | 1.55x |
| Ohio County and Local Fair Visitors | 4.88% | 1.54x |
| Hip Hop Fans | 3.60% | 1.51x |
| Small Business Administration Cares Act Researchers | 0.01% | 1.48x |
| Readers of Honduran Content | 3.17% | 1.46x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Curious about what else the Family Dollar audience is interested in?
Sign Up
APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 0.87% | 4.36x |
| Maurices | 1.01% | 4.05x |
| Carhartt | 21.34% | 3.49x |
| Lane Bryant | 2.22% | 3.42x |
| The Childrens Place | 4.09% | 3.33x |
| Aeropostale | 2.75% | 3.29x |
| Charlotte Russe | 0.25% | 3.29x |
| Express Outlets | 0.39% | 3.18x |
| Journeys | 4.24% | 3.11x |
| Buckle | 2.45% | 3.09x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Want to find more of the Family Dollar audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.02% | 3.90x |
| Apartment & Community Real Estate Researchers | 0.02% | 3.54x |
| Memphis News | 0.39% | 2.64x |
| Law School Research Cluster | 0.01% | 2.62x |
| Beach & Intimate Wear | 0.05% | 2.56x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.46x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.02% | 2.21x |
| Alternative Movie Streaming | 0.02% | 2.14x |
| Marijuana | 0.05% | 2.09x |
| French Canadian Cluster | 0.04% | 2.05x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Want to see more of the Content Affinities the Family Dollar audience visits?
Sign Up
DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Family Dollar audience?
Sign Up