Dstillery Audiences

FAMILY DOLLAR

Audience Size: 1.2 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.06% 1.72x
Urban Movie Channel Watchers 3.52% 1.52x
Hip Hop Fans 2.87% 1.45x
Ohio County and Local Fair Visitors 4.32% 1.43x
Myrtle Beach Trip Planners 3.05% 1.38x
Cabin Rental Researchers 4.24% 1.36x
Smokie Mountain Trip Planner 4.39% 1.35x
North Carolina Travel Researchers 3.49% 1.32x
New Orleans Pelicans Fans 2.89% 1.32x
Full Size Pickup Auto Intenders 1.20% 1.32x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.66x
Belk 0.93% 3.69x
Aeropostale 2.24% 3.16x
Express Outlets 0.41% 3.08x
Journeys 3.47% 2.99x
Lane Bryant 2.22% 2.97x
Ralph Lauren 0.59% 2.94x
Carhartt 28.63% 2.93x
The Childrens Place 3.30% 2.89x
Buckle 2.21% 2.84x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 4.50x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 4.37x
Shipping & Logistics 0.02% 2.83x
Nutrition & Diabetic Living 0.03% 2.75x
Sports - Golf, Hunting, Fishing 0.03% 2.72x
Bathrooms & Plumbing 0.05% 2.69x
Networking Marketing 0.04% 2.68x
Internet Radio 0.07% 2.57x
Reproductive Health 0.03% 2.56x
Healthcare Jobs 0.03% 2.32x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female