Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.03% | 2.06x |
| AT&T Wireless Customers | 0.06% | 1.72x |
| Urban Movie Channel Watchers | 4.02% | 1.46x |
| Ohio County and Local Fair Visitors | 3.60% | 1.41x |
| Black-Owned Business Researchers | 3.23% | 1.38x |
| Myrtle Beach Trip Planners | 2.53% | 1.37x |
| Readers of Honduran Content | 3.07% | 1.35x |
| Readers of El Salvadoran Content | 3.19% | 1.34x |
| Cabin Rental Researchers | 4.51% | 1.33x |
| Louisiana Trip Planners | 2.83% | 1.33x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 2.49% | 2.33x |
| Express Outlets | 0.98% | 1.83x |
| Aeropostale | 5.45% | 1.82x |
| Carhartt | 35.90% | 1.77x |
| Lane Bryant | 5.07% | 1.73x |
| The Childrens Place | 7.72% | 1.73x |
| Journeys | 8.33% | 1.73x |
| Maurices | 8.13% | 1.72x |
| Buckle | 5.91% | 1.71x |
| Charlotte Russe | 0.43% | 1.68x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.03% | 4.38x |
| Survival Guides | 0.01% | 2.60x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.52x |
| Writing & Publishing | 0.01% | 2.41x |
| Beauty & Cosmetics | 0.01% | 2.05x |
| Paleo & Keto Diet Enthusiasts | 0.02% | 1.93x |
| Low Budget Shoppers | 0.04% | 1.92x |
| East Texas Cluster | 0.41% | 1.85x |
| West Virginia News | 1.07% | 1.81x |
| Farming & Agriculture | 0.02% | 1.78x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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