Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 2.30% | 1.73x |
| Countdown to the Beach Travelers | 0.01% | 1.67x |
| Wig Shoppers | 1.55% | 1.36x |
| Readers of Honduran Content | 1.58% | 1.30x |
| Disability Insurance Researchers | 1.64% | 1.28x |
| Automotive Auctions Enthusiasts | 1.81% | 1.27x |
| Prepaid Smartphone Shoppers | 1.81% | 1.25x |
| Lottery Enthusiasts | 0.13% | 1.24x |
| Cabin Rental Researchers | 1.74% | 1.24x |
| Readers of Jamaican Content | 1.46% | 1.23x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 1.10% | 4.97x |
| Express Outlets | 0.56% | 4.06x |
| Carhartt | 5.28% | 3.90x |
| The Childrens Place | 3.82% | 3.67x |
| Aeropostale | 2.11% | 3.62x |
| Buckle | 2.29% | 3.48x |
| Lane Bryant | 2.98% | 3.46x |
| Charlotte Russe | 1.75% | 3.45x |
| Journeys | 2.73% | 3.39x |
| Dressbarn | 2.56% | 3.36x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.25% | 2.63x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 2.17x |
| Niche Dating Websites | 0.45% | 2.15x |
| Franco-African Cluster | 0.03% | 1.94x |
| Online Learning | 0.02% | 1.75x |
| West Virginia News | 0.57% | 1.71x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.70x |
| Latin American Spanish Language News | 0.26% | 1.62x |
| African-American Hair | 0.45% | 1.60x |
| Mississippi News | 0.57% | 1.57x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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