Explore the Family Dollar Audience
Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Family Dollar audience.
INTERESTS
The Family Dollar audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Dollar audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.06% | 1.72x |
| Louisiana Activities Researchers | 1.74% | 1.48x |
| Curly Hair Care Shoppers | 0.82% | 1.46x |
| New Orleans Activities Researchers | 1.74% | 1.44x |
| Small Business Opportunity Researchers | 0.46% | 1.44x |
| Pediatric Provider Researchers | 1.10% | 1.44x |
| Urban Movie Channel Watchers | 5.59% | 1.42x |
| New Orleans Trip Planners | 1.65% | 1.40x |
| Houston Activity Researchers | 2.28% | 1.40x |
| Unemployment Benefit Researchers | 0.74% | 1.39x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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APPAREL RETAILERS
The Family Dollar audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.
| Location | Composition | Index |
| Belk | 0.41% | 4.11x |
| Charlotte Russe | 0.36% | 3.50x |
| The Childrens Place | 0.71% | 3.25x |
| Aeropostale | 1.14% | 3.24x |
| Lane Bryant | 0.69% | 3.18x |
| Journeys | 1.71% | 3.14x |
| Express Outlets | 0.20% | 2.91x |
| Calvin Klein | 0.08% | 2.88x |
| Express | 1.15% | 2.87x |
| Buckle | 1.07% | 2.83x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Dollar audience is Paleo & Keto Diet Enthusiasts.
| Content Affinity | Composition | Index |
| Paleo & Keto Diet Enthusiasts | 0.04% | 5.37x |
| Medical Supplies and Information | 0.03% | 5.31x |
| Foreign Language Education | 0.03% | 5.31x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 3.78x |
| Dental Health | 0.01% | 3.42x |
| Nursing | 0.02% | 3.23x |
| Children's Health | 0.02% | 2.98x |
| Vancouver British Columbia Research Cluster | 0.01% | 2.59x |
| Canadian Lifestyle | 0.02% | 2.51x |
| Canada Business Cluster | 0.02% | 2.42x |
Composition Percentage:
The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
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DEMOGRAPHICS
The Family Dollar audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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