Dstillery Audiences

FAMILY DOLLAR

Audience Size: 6.3 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.67x
Hip Hop Fans 3.50% 1.51x
Ohio County and Local Fair Visitors 3.34% 1.43x
South State Fair Visitors 3.08% 1.32x
Cabin Rental Researchers 3.09% 1.31x
Disability Insurance Researchers 2.95% 1.31x
Prepaid Smartphone Shoppers 3.01% 1.29x
Readers of Honduran Content 2.33% 1.28x
Automotive Auctions Enthusiasts 2.87% 1.26x
Wig Shoppers 2.34% 1.23x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 0.94% 4.34x
Express Outlets 0.65% 3.50x
The Childrens Place 4.74% 3.33x
Aeropostale 2.94% 3.31x
Buckle 3.24% 3.29x
Charlotte Russe 2.44% 3.29x
Lane Bryant 2.89% 3.20x
Journeys 3.06% 3.11x
American Eagle Outfitters 4.34% 3.08x
Carhartt 0.32% 3.05x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.22% 2.12x
Niche Dating Websites 0.51% 1.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 1.86x
Franco-African Cluster 0.02% 1.58x
West Virginia News 0.64% 1.56x
New Mexico News 0.85% 1.56x
Savannah Georgia News 0.61% 1.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.52x
Consumer Rewards 0.03% 1.49x
East Texas Cluster 0.35% 1.48x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female