Dstillery Audiences

FAMILY DOLLAR

Audience Size: 1.8 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.08% 1.89x
AT&T Wireless Customers 0.06% 1.72x
Pediatric Provider Researchers 1.88% 1.46x
Migraine Researchers 1.46% 1.43x
Florida Gulf Coast Travel Researchers 3.84% 1.41x
Budget Wireless Shoppers 4.20% 1.39x
Cleveland Indians Fans 2.91% 1.38x
Myrtle Beach Trip Planners 3.09% 1.38x
RC Helicopters and Drones Hobbyists 2.49% 1.37x
Urban Movie Channel Watchers 5.12% 1.37x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.76% 3.54x
Johnston and Murphy 0.01% 2.93x
Express Outlets 0.58% 2.69x
Aeropostale 3.68% 2.65x
Carhartt 28.04% 2.64x
Lane Bryant 3.43% 2.58x
Buckle 4.18% 2.56x
Journeys 5.70% 2.55x
The Childrens Place 5.25% 2.53x
Maurices 5.87% 2.50x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.03% 6.76x
Action Sports 0.02% 2.82x
Low Budget Shoppers 0.06% 2.78x
Homemade Jewelry & Crafts 0.01% 2.57x
Marketing Professionals 0.01% 2.54x
Assorted Topics (Power Trains, Drones, Web Design) 0.02% 2.50x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.01% 2.41x
Engineering 0.01% 2.37x
Ohio Universities 0.35% 2.27x
Career Cluster A 0.06% 2.17x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female