Dstillery Audiences

FAMILY DOLLAR

Audience Size: 5.1 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.12% 1.77x
Countdown to the Beach Travelers 0.01% 1.67x
Readers of African American Content 1.56% 1.63x
Wig Shoppers 1.58% 1.57x
Myrtle Beach Trip Planners 1.49% 1.52x
Disability Insurance Researchers 1.89% 1.49x
Readers of Dominican Republic Content 1.93% 1.42x
Plus Size Women 1.85% 1.41x
Readers of Honduran Content 4.02% 1.41x
Readers of Caribbean Content 2.04% 1.41x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.29% 5.75x
Express Outlets 0.27% 4.84x
Aeropostale 1.82% 4.17x
The Childrens Place 3.08% 4.14x
Journeys 1.73% 3.99x
Dressbarn 2.18% 3.94x
Lane Bryant 2.44% 3.93x
Charlotte Russe 1.02% 3.84x
Hollister 0.98% 3.84x
Carhartt 10.22% 3.80x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.77x
Memphis News 0.18% 2.72x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 2.72x
Men's Fashion Shopping 0.02% 2.38x
Niche Dating Websites 0.33% 2.19x
West Virginia News 0.45% 1.94x
Latin American Spanish Language News 0.16% 1.93x
Survey Websites 0.01% 1.91x
Assorted Topics (Insurance, Travel, Viral Media) 0.00% 1.89x
Assorted Topics (Animals, Clothing, Events, Education) 0.00% 1.88x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female