Dstillery Audiences

FAMILY DOLLAR

Audience Size: 2.7 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 2.33% 1.83x
Readers of African American Content 1.52% 1.61x
Wig Shoppers 1.06% 1.54x
Readers of Caribbean Content 1.94% 1.46x
Readers of Dominican Republic Content 2.03% 1.45x
Disability Insurance Researchers 1.60% 1.43x
Plus Size Women 1.80% 1.43x
Readers of Honduran Content 4.02% 1.37x
Readers of Jamaican Content 1.42% 1.37x
Myrtle Beach Trip Planners 1.44% 1.35x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 0.86% 5.94x
Express Outlets 0.15% 5.39x
Journeys 0.92% 4.31x
Aeropostale 1.16% 4.16x
Lane Bryant 1.35% 4.10x
Hollister 0.50% 4.02x
Dressbarn 1.20% 4.02x
Old Navy 1.76% 3.99x
Charlotte Russe 0.63% 3.99x
Carhartt 6.46% 3.91x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.21% 3.26x
Franco-African Cluster 0.03% 2.18x
Men's Fashion Shopping 0.02% 2.10x
Niche Dating Websites 0.33% 2.09x
Mississippi News 0.49% 2.03x
Apartment Hunting 0.31% 1.90x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.85x
Latin American Spanish Language News 0.16% 1.84x
African-American Hair 0.46% 1.78x
New Orleans Cluster 1.59% 1.78x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female