Dstillery Audiences

FAMILY DOLLAR

Audience Size: 5 Million Devices

Explore the Family Dollar Audience

Below you'll find more information about the Family Dollar audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Family Dollar audience.

Dstillery Crafted Audiences

INTERESTS

The Family Dollar audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Dollar audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 3.41% 1.62x
Ohio County and Local Fair Visitors 3.54% 1.53x
Wig Shoppers 2.57% 1.44x
Automotive Auctions Enthusiasts 3.19% 1.43x
Cabin Rental Researchers 3.37% 1.43x
Readers of Honduran Content 2.60% 1.41x
Disability Insurance Researchers 3.00% 1.37x
Myrtle Beach Trip Planners 2.45% 1.34x
Readers of Caribbean Content 2.62% 1.33x
North Carolina Travel Researchers 2.84% 1.33x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Interest attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Dollar audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Dollar audience is Belk.

Location Composition Index
Belk 1.35% 4.64x
Charlotte Russe 2.58% 3.72x
Express Outlets 0.84% 3.62x
The Childrens Place 7.23% 3.50x
Aeropostale 4.97% 3.47x
Lane Bryant 3.52% 3.47x
Carhartt 12.62% 3.46x
Buckle 4.24% 3.41x
Dressbarn 3.07% 3.28x
Journeys 5.88% 3.27x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Location attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Dollar audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.02% 2.55x
Memphis News 0.22% 2.26x
Texas Sporting & Outdoors Cluster 0.02% 2.18x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 1.85x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 1.77x
Niche Dating Websites 0.49% 1.69x
Motorsports 0.13% 1.68x
East Texas Cluster 0.34% 1.66x
Sports - Golf, Hunting, Fishing 0.03% 1.65x
Composition Percentage: The overlap percentage between the Family Dollar audience and the Content Affinity attribute.
Index: A comparison of the Family Dollar audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Dollar audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female