Dstillery Audiences

FAMOUS FOOTWEAR

Audience Size: 754.1 Thousand Devices

Explore the Famous Footwear Audience

Below you'll find more information about the Famous Footwear audience, broken down in different categories based on their digital and physical behaviors. These are 754.1 thousand unique devices whose actions qualify for the Famous Footwear audience.

Dstillery Crafted Audiences

INTERESTS

The Famous Footwear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Famous Footwear audience is Men's Underwear Shoppers.

Interest Composition Index
Men's Underwear Shoppers 1.86% 1.44x
Kansas City Royals Fans 1.77% 1.41x
Executive Travelers 0.09% 1.39x
Minnesota Twins Fans 1.49% 1.39x
Fragrance Shoppers 2.12% 1.36x
Price Conscious Grocery Shoppers 1.50% 1.35x
Animal Humane Society Helpers 1.95% 1.35x
Las Vegas Hotel Researchers 1.87% 1.34x
Hard Rock Hotel & Casino Trip Planners 1.99% 1.34x
St. Louis Cardinals Fans 1.38% 1.32x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Interest attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Famous Footwear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Famous Footwear audience is Dressbarn.

Location Composition Index
Dressbarn 10.36% 18.99x
Columbia 2.17% 17.30x
Everlane 0.17% 16.28x
Journeys 6.21% 15.90x
Lane Bryant 9.41% 15.83x
Old Navy 11.50% 14.67x
Ralph Lauren 1.42% 14.42x
Levi Strauss 1.87% 14.29x
Hollister 3.27% 14.23x
Zumiez 5.32% 13.76x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Location attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Famous Footwear audience is General Interest.

Content Affinity Composition Index
General Interest 0.03% 2.54x
Home Office Products 0.06% 2.48x
Chat Rooms 0.03% 2.27x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.11% 2.22x
Minnesota Community Business Cluster 0.63% 2.20x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 2.20x
Upstate New York State Athletics 0.03% 2.12x
Canada Travel & Tourism 0.04% 2.08x
Missouri News Content Cluster 0.99% 2.03x
Winnipeg Canada News 0.03% 1.93x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Content Affinity attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Famous Footwear audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female