Dstillery Audiences

FAMOUS FOOTWEAR

Audience Size: 169.6 Thousand Devices

Explore the Famous Footwear Audience

Below you'll find more information about the Famous Footwear audience, broken down in different categories based on their digital and physical behaviors. These are 169.6 thousand unique devices whose actions qualify for the Famous Footwear audience.

Dstillery Crafted Audiences

INTERESTS

The Famous Footwear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Famous Footwear audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.11% 2.16x
North Midwest State Fair Visitors 4.86% 1.93x
Minnesota County and Local Fair Visitors 5.30% 1.93x
Minnesota Twins Fans 3.48% 1.68x
Cocktail Recipe Researchers 3.42% 1.62x
Korean Food Enthusiasts 2.10% 1.61x
Asian Food Enthusiasts 3.81% 1.60x
Ski and Snowboard Apparel Shoppers 2.65% 1.60x
Microsoft Friendly Developers 3.20% 1.60x
Board Game Enthusiasts 3.09% 1.59x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Interest attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Famous Footwear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Famous Footwear audience is Dressbarn.

Location Composition Index
Dressbarn 9.90% 15.50x
Eddie Bauer 4.63% 13.52x
Express Outlets 1.72% 13.26x
Club Monaco 0.49% 12.83x
Maurices 17.58% 12.59x
Ralph Lauren 2.06% 11.10x
Old Navy 13.25% 10.08x
Lane Bryant 7.12% 9.85x
Brooks Brothers 1.98% 9.07x
Zumiez 5.65% 8.76x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Location attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Famous Footwear audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 0.22% 4.96x
Alternative Movie Streaming 0.09% 4.75x
Philanthropy - Charities & Fundraising 0.22% 4.45x
Lawns & Pest Control 0.22% 4.21x
Canadian Auto 0.11% 3.45x
Eye Health & Vision 0.10% 3.30x
Law School 0.33% 3.23x
North Dakota Cluster 1.82% 3.23x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.21x
Cardiac & Other Health Research 0.16% 3.20x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Content Affinity attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Famous Footwear audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male