Dstillery Audiences

FAMOUS FOOTWEAR

Audience Size: 103.9 Thousand Devices

Explore the Famous Footwear Audience

Below you'll find more information about the Famous Footwear audience, broken down in different categories based on their digital and physical behaviors. These are 103.9 thousand unique devices whose actions qualify for the Famous Footwear audience.

Dstillery Crafted Audiences

INTERESTS

The Famous Footwear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Famous Footwear audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 0.40% 2.56x
Ski and Snowboard Apparel Shoppers 1.45% 2.38x
Winter Sports Destination Seekers 0.73% 2.25x
Executive Travelers 0.24% 2.19x
Beekeeping Enthusiasts 0.73% 2.17x
Verizon Wireless Customers 0.11% 2.16x
Olympics Fans 1.69% 2.11x
Commercial Banking Market Intelligence Researchers 1.13% 2.03x
Western Canada Skiers and Snowboarders 2.82% 1.94x
Ski House Second Home Owners 1.85% 1.88x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Interest attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Famous Footwear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Famous Footwear audience is Calvin Klein.

Location Composition Index
Calvin Klein 1.13% 38.57x
Express Outlets 2.53% 37.51x
Dressbarn 7.80% 28.73x
Columbia 1.67% 27.03x
Eddie Bauer 2.26% 26.14x
Levi Strauss 3.00% 25.47x
The Childrens Place 5.36% 24.53x
Michael Kors 4.49% 21.23x
Old Navy 11.55% 20.84x
Coach 2.98% 20.48x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Location attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Famous Footwear audience is Alternative Movie Streaming.

Content Affinity Composition Index
Alternative Movie Streaming 0.09% 4.75x
Colorado Snow 0.24% 4.73x
Homesteading 0.26% 4.53x
Toys Shopping 0.07% 3.65x
South Dakota Cluster 0.81% 3.35x
Central California Cluster 0.16% 3.22x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.21x
Ohio Universities 0.16% 3.21x
Pet Adoption 0.32% 3.20x
New York City Education & News Cluster 0.16% 3.10x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Content Affinity attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Famous Footwear audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male