Dstillery Audiences

FAMOUS FOOTWEAR

Audience Size: 997 Thousand Devices

Explore the Famous Footwear Audience

Below you'll find more information about the Famous Footwear audience, broken down in different categories based on their digital and physical behaviors. These are 997 thousand unique devices whose actions qualify for the Famous Footwear audience.

Dstillery Crafted Audiences

INTERESTS

The Famous Footwear audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Famous Footwear audience is Kansas City Royals Fans.

Interest Composition Index
Kansas City Royals Fans 1.80% 1.60x
Minnesota Twins Fans 1.53% 1.47x
Hard Rock Hotel & Casino Trip Planners 1.83% 1.44x
Las Vegas Hotel Researchers 1.78% 1.40x
Cleveland Indians Fans 1.53% 1.39x
Price Conscious Grocery Shoppers 1.55% 1.38x
Los Angeles Chargers Fans 1.71% 1.37x
Water Park Visitors 1.86% 1.36x
Baseball Enthusiasts 1.52% 1.33x
Sports Memorabilia Shoppers 1.66% 1.32x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Interest attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Famous Footwear audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Famous Footwear audience is Dressbarn.

Location Composition Index
Dressbarn 10.71% 16.51x
Columbia 2.64% 15.12x
Everlane 0.20% 13.69x
Lane Bryant 10.32% 13.39x
Journeys 7.49% 13.22x
Levi Strauss 1.99% 13.19x
Express Outlets 1.22% 13.03x
Old Navy 12.86% 12.84x
Charlotte Russe 4.00% 12.74x
Aeropostale 5.43% 12.38x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Location attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Famous Footwear audience is Kansas City News.

Content Affinity Composition Index
Kansas City News 1.97% 2.09x
Minnesota Local News Cluster 1.71% 1.64x
Cleveland News 1.59% 1.58x
Los Angeles News 1.77% 1.23x
Celebrity Gossip & News 3.03% 1.15x
Kitchen Blog Readers 4.49% 1.11x
Smartphones 2.45% 1.11x
Florida Local News Cluster 1.91% 1.10x
Big Box Retail 5.31% 1.10x
Chain Restaurants 1.88% 1.07x
Composition Percentage: The overlap percentage between the Famous Footwear audience and the Content Affinity attribute.
Index: A comparison of the Famous Footwear audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Famous Footwear audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female