Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.65% | 1.79x |
| Venture Capitalists | 1.46% | 1.70x |
| Real Estate Decision Makers | 3.70% | 1.64x |
| New York Trip Planners | 2.20% | 1.64x |
| Last Minute Travelers | 1.90% | 1.63x |
| Online Grocery Shoppers | 4.13% | 1.60x |
| Investment Banking Professionals | 1.53% | 1.59x |
| Shared Work Space Researchers | 1.31% | 1.58x |
| Chicago Trip Planners | 1.91% | 1.57x |
| Men's Shoe Shoppers | 1.43% | 1.54x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.96% | 13.08x |
| Club Monaco | 1.15% | 10.92x |
| Patagonia | 0.63% | 10.31x |
| Michael Kors | 1.00% | 8.40x |
| The North Face | 1.90% | 7.36x |
| Banana Republic | 3.56% | 6.96x |
| Brooks Brothers | 2.34% | 5.07x |
| J. Crew | 2.04% | 4.78x |
| REI | 1.93% | 4.15x |
| Gymboree | 1.08% | 3.59x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.36% | 2.38x |
| New York City Real Estate Research Cluster | 0.70% | 2.36x |
| Institutional Investing | 0.11% | 2.34x |
| New York City Education & News Cluster | 1.03% | 2.32x |
| LGBTQ Advocacy | 1.00% | 2.28x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.06% | 2.03x |
| France Online Music & Quiz Content Cluster | 0.02% | 1.98x |
| French News & Gossip Cluster | 0.05% | 1.97x |
| Bulgaria Cluster | 0.01% | 1.96x |
| Aid Groups | 0.17% | 1.96x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999
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