Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 418.8 thousand unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 4.33% | 1.70x |
| Texas Energy Providers | 4.12% | 1.69x |
| Food Bank Researchers | 1.16% | 1.57x |
| United Arab Emirates Trip Planners | 2.28% | 1.56x |
| Minnesota Twins Fans | 3.68% | 1.56x |
| Los Angeles Trip Planners | 2.84% | 1.55x |
| Oregon County and Local Fair Visitors | 3.68% | 1.54x |
| Dallas Mavericks Fans | 3.40% | 1.50x |
| Minnesota Vikings Fans | 3.04% | 1.50x |
| Retirement Planning Amid Covid-19 | 1.76% | 1.50x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.10% | 13.98x |
| Intermix | 0.24% | 10.76x |
| Saint Laurent Paris | 0.21% | 9.93x |
| Supreme | 0.02% | 9.43x |
| American Apparel | 1.06% | 8.68x |
| Bonobos | 0.49% | 7.93x |
| Armani | 0.80% | 7.61x |
| Joe's Jeans | 0.04% | 7.31x |
| Lorna Jane | 0.17% | 7.30x |
| Club Monaco | 0.35% | 7.20x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Corporate Employment Pages.
| Content Affinity | Composition | Index |
| Corporate Employment Pages | 0.12% | 5.45x |
| Colorado Snow | 0.28% | 3.99x |
| Watches Retail | 0.12% | 3.90x |
| Writing & Publishing | 0.06% | 3.85x |
| Quebec Vacations | 0.06% | 3.81x |
| India Cluster | 0.32% | 3.79x |
| Maps & Navigation | 0.20% | 3.76x |
| Marketing Professionals | 0.06% | 3.66x |
| Unique & Personalized Fashion | 0.12% | 3.63x |
| Furniture & Home Improvement | 0.20% | 3.25x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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