Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.26x |
| New York City Events Researchers | 2.85% | 2.08x |
| Ballet Enthusiasts | 2.66% | 1.96x |
| New York Trip Planners | 2.55% | 1.84x |
| Venture Capitalists | 2.39% | 1.80x |
| Last Minute Travelers | 2.24% | 1.77x |
| Restaurant Menu Researchers | 2.18% | 1.75x |
| Men's Shoe Shoppers | 2.30% | 1.72x |
| Mens Business Clothes Shoppers | 2.24% | 1.72x |
| Travel Reward Points Enthusiasts | 2.06% | 1.71x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.20% | 17.97x |
| American Apparel | 4.06% | 10.61x |
| Club Monaco | 1.22% | 10.29x |
| Zara | 2.99% | 9.52x |
| Armani | 2.28% | 8.71x |
| Intermix | 0.88% | 8.71x |
| Levi Strauss | 1.14% | 8.59x |
| Uniqlo | 1.31% | 8.47x |
| Saint Laurent Paris | 0.88% | 8.39x |
| Free People | 1.64% | 7.70x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.04% | 2.73x |
| Institutional Investing | 0.17% | 2.65x |
| NYC Tourist Attractions | 1.61% | 2.56x |
| New York City Education & News Cluster | 1.09% | 2.42x |
| Greece Cluster | 0.04% | 2.34x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 2.32x |
| Philanthropy - Nonprofits | 0.09% | 2.29x |
| LGBTQ Advocacy | 1.00% | 2.27x |
| Italy Cluster | 0.02% | 2.16x |
| Meeting Planning & Hotels | 0.08% | 2.13x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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