Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.21% | 2.19x |
| Ballet Enthusiasts | 4.06% | 2.04x |
| Real Estate Decision Makers | 4.60% | 2.02x |
| Venture Capitalists | 3.61% | 1.93x |
| Online Grocery Shoppers | 4.43% | 1.91x |
| Men's Shoe Shoppers | 3.69% | 1.80x |
| Shared Work Space Researchers | 3.21% | 1.80x |
| Last Minute Travelers | 3.63% | 1.80x |
| Restaurant Menu Researchers | 3.18% | 1.79x |
| SEO Specialists | 3.34% | 1.78x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.27% | 11.51x |
| Topshop | 0.83% | 9.38x |
| Supreme | 0.23% | 8.94x |
| Bonobos | 2.53% | 8.34x |
| American Apparel | 4.92% | 8.04x |
| Saint Laurent Paris | 1.31% | 7.96x |
| Intermix | 1.29% | 7.84x |
| Uniqlo | 2.41% | 7.72x |
| Zara | 3.47% | 7.47x |
| Hugo Boss | 5.21% | 7.45x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Canadian Universities.
| Content Affinity | Composition | Index |
| Canadian Universities | 0.03% | 3.32x |
| Law School Research Cluster | 0.05% | 2.96x |
| Institutional Investing | 0.21% | 2.95x |
| NYC Tourist Attractions | 1.57% | 2.84x |
| Canada Tax and Finance Research Cluster | 0.04% | 2.83x |
| Meeting Planning & Hotels | 0.10% | 2.70x |
| Winnipeg Canada News | 0.03% | 2.60x |
| New York City Education & News Cluster | 0.95% | 2.59x |
| Ontario Canada Cluster | 0.02% | 2.54x |
| Italy Cluster | 0.03% | 2.53x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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