Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.12% | 2.16x |
| True Crime Podcast Listeners | 0.02% | 2.09x |
| Pantry Recipes Researchers | 0.04% | 1.88x |
| New York City Events Researchers | 2.10% | 1.68x |
| Real Estate Decision Makers | 2.70% | 1.68x |
| Social Distancing Content Readers | 0.93% | 1.68x |
| Denver Trip Planners | 3.04% | 1.62x |
| Rideshare App Users | 1.76% | 1.60x |
| Thrift Store Shoppers | 2.45% | 1.60x |
| Market Intelligence Researchers | 2.29% | 1.60x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.24% | 14.54x |
| Topshop | 0.58% | 11.33x |
| Supreme | 0.16% | 9.47x |
| Intermix | 0.96% | 9.08x |
| Bonobos | 1.95% | 9.02x |
| Joe's Jeans | 0.27% | 8.94x |
| Saint Laurent Paris | 1.12% | 8.89x |
| American Apparel | 3.89% | 8.54x |
| Uniqlo | 2.09% | 8.47x |
| Armani | 3.11% | 8.33x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.02% | 3.43x |
| Memes & Comedy | 0.05% | 3.39x |
| London Tourism & Events | 0.02% | 3.25x |
| Bulgaria Cluster | 0.02% | 2.74x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.68x |
| Italy Cluster | 0.03% | 2.47x |
| Institutional Investing | 0.06% | 2.45x |
| Home Office Products | 0.02% | 2.38x |
| Work Productivity | 0.10% | 2.35x |
| Chat Rooms | 0.03% | 2.28x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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