Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Men's Shoe Shoppers.
| Interest | Composition | Index |
| Men's Shoe Shoppers | 1.11% | 1.24x |
| South State Fair Visitors | 4.18% | 1.19x |
| Little Rock Trip Planners | 1.27% | 1.14x |
| Southeastern Voters | 4.29% | 1.12x |
| Work Comes First Travelers | 0.07% | 1.12x |
| Voice Over Internet Protocol (VoIP) Users | 1.53% | 1.11x |
| Online Directory Searchers | 0.43% | 1.11x |
| Smokie Mountain Trip Planner | 3.51% | 1.10x |
| Oklahoma State Cowboys Fans | 2.78% | 1.10x |
| Southern Central Voters | 3.68% | 1.09x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 4.61x |
| Zumiez | 2.89% | 4.47x |
| Topshop | 0.03% | 3.77x |
| Saint Laurent Paris | 0.11% | 3.46x |
| Armani | 0.27% | 3.27x |
| Zara | 0.31% | 3.19x |
| Intermix | 0.07% | 3.18x |
| Hugo Boss | 0.34% | 3.15x |
| Tommy Bahama | 0.35% | 3.05x |
| Mens Wearhouse | 1.19% | 3.03x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.03% | 2.96x |
| Disease Cluster | 0.02% | 2.95x |
| Hobby Vehicles | 0.03% | 2.73x |
| Lighting & Power | 0.01% | 2.39x |
| Corporate Employment Pages | 0.02% | 2.34x |
| Music Education | 0.02% | 2.12x |
| Pool Cleaning | 0.02% | 2.06x |
| Idaho Cluster | 0.46% | 1.60x |
| Canadian Lifestyle | 0.01% | 1.56x |
| Film Production | 0.01% | 1.55x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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