Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 771.1 thousand unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.02% | 2.09x |
| Food Bank Researchers | 1.52% | 1.86x |
| United Arab Emirates Trip Planners | 2.27% | 1.59x |
| Executive and C-Suite | 2.19% | 1.57x |
| Denver Trip Planners | 3.48% | 1.56x |
| Global Destinations Reopening Researchers | 1.85% | 1.56x |
| United Nations Donors | 2.00% | 1.56x |
| Austin Trip Planners | 3.73% | 1.53x |
| Houston Activity Researchers | 3.03% | 1.52x |
| Last Minute Travelers | 2.53% | 1.52x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 17.17x |
| Joe's Jeans | 0.04% | 10.24x |
| Topshop | 0.04% | 10.08x |
| Intermix | 0.16% | 8.47x |
| Saint Laurent Paris | 0.10% | 8.10x |
| American Apparel | 0.87% | 7.95x |
| Calvin Klein | 0.08% | 7.94x |
| Urban Outfitters | 1.43% | 7.75x |
| Patagonia | 0.42% | 7.67x |
| Armani | 0.44% | 7.48x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.06% | 7.66x |
| Turkey & Iran Cluster | 0.04% | 5.11x |
| Holistic Medicine | 0.04% | 4.28x |
| Vietnam Cluster | 0.04% | 3.91x |
| Cigars | 0.03% | 3.83x |
| Nepal News | 0.04% | 3.83x |
| Pac 12 Sports | 0.07% | 3.61x |
| Men's Dress Shirt Shopping | 0.04% | 3.54x |
| International Development & Health | 0.06% | 3.31x |
| India Cluster | 0.33% | 3.10x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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