Dstillery Audiences

FEDEX

Audience Size: 15.3 Thousand Devices

Explore the FedEx Audience

Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the FedEx audience.

Dstillery Crafted Audiences

INTERESTS

The FedEx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the FedEx audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.65% 1.79x
Venture Capitalists 1.46% 1.70x
Real Estate Decision Makers 3.70% 1.64x
New York Trip Planners 2.20% 1.64x
Last Minute Travelers 1.90% 1.63x
Online Grocery Shoppers 4.13% 1.60x
Investment Banking Professionals 1.53% 1.59x
Shared Work Space Researchers 1.31% 1.58x
Chicago Trip Planners 1.91% 1.57x
Men's Shoe Shoppers 1.43% 1.54x
Composition Percentage: The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The FedEx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the FedEx audience is Lululemon.

Location Composition Index
Lululemon 0.96% 13.08x
Club Monaco 1.15% 10.92x
Patagonia 0.63% 10.31x
Michael Kors 1.00% 8.40x
The North Face 1.90% 7.36x
Banana Republic 3.56% 6.96x
Brooks Brothers 2.34% 5.07x
J. Crew 2.04% 4.78x
REI 1.93% 4.15x
Gymboree 1.08% 3.59x
Composition Percentage: The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the FedEx audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.36% 2.38x
New York City Real Estate Research Cluster 0.70% 2.36x
Institutional Investing 0.11% 2.34x
New York City Education & News Cluster 1.03% 2.32x
LGBTQ Advocacy 1.00% 2.28x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 2.03x
France Online Music & Quiz Content Cluster 0.02% 1.98x
French News & Gossip Cluster 0.05% 1.97x
Bulgaria Cluster 0.01% 1.96x
Aid Groups 0.17% 1.96x
Composition Percentage: The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The FedEx audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999