Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 2.01% | 1.35x |
| Men's Shoe Shoppers | 1.11% | 1.24x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.04% | 1.22x |
| Oregon Ducks Fans | 0.88% | 1.19x |
| Oregon Trip Planners | 1.92% | 1.18x |
| Chicago Trip Planners | 1.43% | 1.17x |
| Nashville Activity Researchers | 0.23% | 1.15x |
| New York Trip Planners | 1.10% | 1.15x |
| Louisiana Trip Planners | 1.83% | 1.14x |
| Big Box Store Jewelry Sale Shoppers | 0.04% | 1.14x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 7.59x |
| Topshop | 0.04% | 5.31x |
| Saint Laurent Paris | 0.16% | 4.58x |
| Zumiez | 2.70% | 3.91x |
| Levi Strauss | 0.28% | 3.88x |
| Armani | 0.35% | 3.79x |
| Club Monaco | 0.13% | 3.60x |
| Intermix | 0.08% | 3.59x |
| Zara | 0.35% | 3.53x |
| Uniqlo | 0.18% | 3.52x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 0.94% | 3.04x |
| Costumes | 0.03% | 2.96x |
| Disease Cluster | 0.02% | 2.95x |
| Medical & Pharmaceutical Scholarship | 0.01% | 2.67x |
| Lighting & Power | 0.01% | 2.39x |
| Pool Cleaning | 0.02% | 2.06x |
| Vermont Cluster | 0.17% | 1.98x |
| Corporate Employment Pages | 0.01% | 1.80x |
| Home Furnishings | 0.02% | 1.70x |
| Personal Finance Researchers | 0.03% | 1.70x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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