Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 2.11x |
| New York City Events Researchers | 4.86% | 1.82x |
| Ballet Enthusiasts | 4.92% | 1.76x |
| Online Grocery Shoppers | 4.67% | 1.69x |
| Real Estate Decision Makers | 4.38% | 1.66x |
| Last Minute Travelers | 4.61% | 1.65x |
| United Arab Emirates Trip Planners | 3.95% | 1.64x |
| Venture Capitalists | 4.12% | 1.63x |
| New York Trip Planners | 4.33% | 1.60x |
| Los Angeles Mass Transit Commuters | 4.50% | 1.60x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.27% | 11.34x |
| Topshop | 0.78% | 9.75x |
| Supreme | 0.20% | 9.32x |
| Bonobos | 2.40% | 8.44x |
| American Apparel | 4.63% | 8.12x |
| Saint Laurent Paris | 1.39% | 8.10x |
| Joe's Jeans | 0.38% | 8.05x |
| Intermix | 1.22% | 7.81x |
| Uniqlo | 2.56% | 7.74x |
| Armani | 3.60% | 7.63x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Law School Research Cluster.
| Content Affinity | Composition | Index |
| Law School Research Cluster | 0.04% | 2.77x |
| Greece Cluster | 0.04% | 2.77x |
| Ontario Canada Cluster | 0.02% | 2.77x |
| Cosmetics Business | 0.04% | 2.70x |
| Philanthropy - Nonprofits | 0.08% | 2.58x |
| NYC Tourist Attractions | 1.38% | 2.52x |
| Real Estate Cluster | 0.13% | 2.48x |
| New York City Education & News Cluster | 0.87% | 2.39x |
| Institutional Investing | 0.13% | 2.29x |
| Canada Tax and Finance Research Cluster | 0.03% | 2.27x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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