Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 946.1 thousand unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 1.27% | 1.58x |
| Telluride Trip Planners | 2.99% | 1.51x |
| Dallas Mavericks Fans | 3.39% | 1.50x |
| Denver Trip Planners | 3.00% | 1.48x |
| Oregon Trip Planners | 3.27% | 1.44x |
| Chicago Trip Planners | 3.26% | 1.43x |
| Luxury Boutique Hotel Researchers | 2.90% | 1.43x |
| Colorado Skiers and Snowboarders | 3.51% | 1.42x |
| Washington Skiers and Snowboarders | 3.06% | 1.41x |
| Oregon County and Local Fair Visitors | 4.04% | 1.41x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.04% | 30.36x |
| Supreme | 0.01% | 9.03x |
| Topshop | 0.05% | 8.53x |
| Johnston and Murphy | 0.01% | 8.13x |
| Saint Laurent Paris | 0.14% | 7.14x |
| American Apparel | 0.70% | 6.81x |
| Intermix | 0.12% | 6.77x |
| Bonobos | 0.31% | 5.63x |
| Patagonia | 0.27% | 5.50x |
| Armani | 0.49% | 5.49x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.06% | 4.76x |
| Youth Educational Resources | 0.04% | 4.22x |
| Germany Cluster | 0.04% | 4.12x |
| University Press | 0.04% | 4.12x |
| Shopping Catalogs | 0.06% | 3.40x |
| Canadian Lifestyle | 0.07% | 3.25x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.07% | 3.25x |
| Southern California Tourism | 0.02% | 3.25x |
| Pre-Built Home Researchers | 0.02% | 3.09x |
| Costumes | 0.03% | 2.96x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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