Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.42% | 1.88x |
| Ballet Enthusiasts | 3.27% | 1.76x |
| Online Grocery Shoppers | 3.32% | 1.73x |
| Real Estate Decision Makers | 3.04% | 1.70x |
| Last Minute Travelers | 2.71% | 1.64x |
| Chicago Trip Planners | 2.84% | 1.62x |
| New York Trip Planners | 3.47% | 1.61x |
| Venture Capitalists | 2.52% | 1.60x |
| Mens Business Clothes Shoppers | 2.59% | 1.58x |
| Men's Shoe Shoppers | 3.08% | 1.55x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.26% | 14.67x |
| American Apparel | 5.08% | 8.83x |
| Topshop | 0.40% | 8.83x |
| Intermix | 1.12% | 8.48x |
| Bonobos | 1.42% | 8.27x |
| Hugo Boss | 3.95% | 8.21x |
| Zara | 3.20% | 8.09x |
| Supreme | 0.27% | 8.00x |
| Levi Strauss | 1.57% | 7.70x |
| Uniqlo | 1.73% | 7.69x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.45x |
| Philanthropy - Nonprofits | 0.13% | 2.27x |
| NYC Tourist Attractions | 1.88% | 2.12x |
| New York City Real Estate Research Cluster | 1.31% | 2.09x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.06x |
| New York City Education & News Cluster | 1.12% | 2.03x |
| Washington & Northern Virginia | 2.51% | 2.02x |
| Law School Research Cluster | 0.07% | 2.01x |
| Institutional Investing | 0.23% | 2.00x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 1.95x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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