Dstillery Audiences

FEDEX

Audience Size: 5.4 Million Devices

Explore the FedEx Audience

Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the FedEx audience.

Dstillery Crafted Audiences

INTERESTS

The FedEx audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the FedEx audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.42% 1.88x
Ballet Enthusiasts 3.27% 1.76x
Online Grocery Shoppers 3.32% 1.73x
Real Estate Decision Makers 3.04% 1.70x
Last Minute Travelers 2.71% 1.64x
Chicago Trip Planners 2.84% 1.62x
New York Trip Planners 3.47% 1.61x
Venture Capitalists 2.52% 1.60x
Mens Business Clothes Shoppers 2.59% 1.58x
Men's Shoe Shoppers 3.08% 1.55x
Composition Percentage: The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The FedEx audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.

Location Composition Index
Everlane 0.26% 14.67x
American Apparel 5.08% 8.83x
Topshop 0.40% 8.83x
Intermix 1.12% 8.48x
Bonobos 1.42% 8.27x
Hugo Boss 3.95% 8.21x
Zara 3.20% 8.09x
Supreme 0.27% 8.00x
Levi Strauss 1.57% 7.70x
Uniqlo 1.73% 7.69x
Composition Percentage: The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the FedEx audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.45x
Philanthropy - Nonprofits 0.13% 2.27x
NYC Tourist Attractions 1.88% 2.12x
New York City Real Estate Research Cluster 1.31% 2.09x
France Online Music & Quiz Content Cluster 0.03% 2.06x
New York City Education & News Cluster 1.12% 2.03x
Washington & Northern Virginia 2.51% 2.02x
Law School Research Cluster 0.07% 2.01x
Institutional Investing 0.23% 2.00x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 1.95x
Composition Percentage: The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The FedEx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male