Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.07% | 1.94x |
| Ski and Snowboard Trip Planners | 2.95% | 1.65x |
| Colorado Skiers and Snowboarders | 2.62% | 1.52x |
| Austin Trip Planners | 2.13% | 1.51x |
| Food Bank Researchers | 0.80% | 1.48x |
| Denver Trip Planners | 2.10% | 1.46x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.05% | 1.46x |
| Texas Energy Providers | 3.46% | 1.43x |
| Western Canada Skiers and Snowboarders | 1.88% | 1.42x |
| Oregon Trip Planners | 2.49% | 1.42x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 7.95x |
| Supreme | 0.02% | 4.89x |
| Intermix | 0.38% | 4.38x |
| Topshop | 0.14% | 4.15x |
| Saint Laurent Paris | 0.41% | 4.10x |
| Patagonia | 0.78% | 4.05x |
| American Apparel | 1.89% | 3.91x |
| Bonobos | 0.98% | 3.88x |
| Lorna Jane | 0.62% | 3.67x |
| Armani | 1.52% | 3.64x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.05% | 5.77x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 3.91x |
| Turkey & Iran Cluster | 0.02% | 3.76x |
| Startup Investment | 0.04% | 3.50x |
| Virginia Athletics | 0.03% | 3.46x |
| Canada Travel & Tourism | 0.02% | 3.39x |
| Dental Health | 0.02% | 3.28x |
| Clean Energy | 0.01% | 3.27x |
| Telescopes | 0.01% | 3.26x |
| Korea Cluster | 0.15% | 3.16x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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