Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 0.06% | 2.67x |
| Food Bank Researchers | 1.75% | 2.50x |
| True Crime Podcast Listeners | 0.02% | 2.09x |
| Telemedicine Content Readers | 0.03% | 1.69x |
| South West State Fair Visitors | 4.30% | 1.60x |
| Dallas Mavericks Fans | 3.32% | 1.55x |
| Denver Trip Planners | 3.22% | 1.53x |
| Las Vegas Nightlife Researchers | 3.15% | 1.51x |
| Los Angeles Activities Researchers | 2.00% | 1.43x |
| Oregon Trip Planners | 3.02% | 1.43x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.15% | 17.65x |
| Topshop | 0.26% | 11.44x |
| Saint Laurent Paris | 0.63% | 8.92x |
| Supreme | 0.08% | 8.90x |
| Intermix | 0.54% | 8.86x |
| Bonobos | 1.08% | 8.69x |
| American Apparel | 2.38% | 8.38x |
| Uniqlo | 1.13% | 8.18x |
| Armani | 1.80% | 7.99x |
| Joe's Jeans | 0.12% | 7.92x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.03% | 5.28x |
| Professional Audio Visual | 0.05% | 4.11x |
| Franchising | 0.02% | 3.98x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.36x |
| Malaya | 0.02% | 3.29x |
| Office Furniture Design | 0.02% | 3.01x |
| Chat Rooms | 0.02% | 2.68x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 2.65x |
| Utah Cluster | 1.65% | 2.54x |
| Art News & Products | 0.07% | 2.48x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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