Explore the FedEx Audience
Below you'll find more information about the FedEx audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the FedEx audience.
INTERESTS
The FedEx audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the FedEx audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.75% | 1.44x |
| Real Estate Decision Makers | 3.94% | 1.42x |
| Online Grocery Shoppers | 3.98% | 1.39x |
| Ballet Enthusiasts | 3.54% | 1.36x |
| Last Minute Travelers | 3.62% | 1.36x |
| Venture Capitalists | 3.23% | 1.33x |
| Las Vegas Nightlife Researchers | 3.90% | 1.33x |
| Countdown to the Beach Travelers | 0.01% | 1.33x |
| Los Angeles Mass Transit Commuters | 3.43% | 1.32x |
| Thrift Store Shoppers | 3.27% | 1.32x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Interest attribute.
Index: A comparison of the FedEx audience to the internet population.
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APPAREL RETAILERS
The FedEx audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the FedEx audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.27% | 13.59x |
| Topshop | 0.66% | 9.09x |
| Supreme | 0.24% | 8.66x |
| Bonobos | 2.14% | 8.48x |
| American Apparel | 4.99% | 8.45x |
| Hugo Boss | 4.71% | 7.92x |
| Saint Laurent Paris | 1.14% | 7.65x |
| Intermix | 1.19% | 7.65x |
| Uniqlo | 2.01% | 7.62x |
| Zara | 3.07% | 7.36x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Location attribute.
Index: A comparison of the FedEx audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the FedEx audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.08x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 1.97x |
| Law School Research Cluster | 0.06% | 1.96x |
| London Tourism & Events | 0.03% | 1.88x |
| New York City Real Estate Research Cluster | 1.14% | 1.83x |
| Franco-African Cluster | 0.02% | 1.82x |
| New York City Education & News Cluster | 0.87% | 1.81x |
| NYC Tourist Attractions | 1.38% | 1.77x |
| LGBTQ Advocacy | 1.27% | 1.76x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.72x |
Composition Percentage:
The overlap percentage between the FedEx audience and the Content Affinity attribute.
Index: A comparison of the FedEx audience to the internet population.
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DEMOGRAPHICS
The FedEx audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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