Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 40.1 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.44% | 5.17x |
| Oregon Trip Planners | 8.10% | 4.69x |
| Oregon Ducks Fans | 3.09% | 3.69x |
| Joint Pain Content Readers | 2.06% | 2.76x |
| Pharmacist Content Readers | 2.50% | 2.62x |
| Oregon County and Local Fair Visitors | 6.33% | 2.58x |
| Physician Content Readers | 2.06% | 2.49x |
| Job Seekers | 0.88% | 2.31x |
| Online Health Researchers | 0.88% | 2.28x |
| Plant Based & Vegan Food Recipe Shoppers | 1.03% | 2.26x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.18% | 4.83x |
| Eddie Bauer | 0.70% | 3.50x |
| Mens Wearhouse | 2.08% | 3.47x |
| Carhartt | 11.56% | 3.46x |
| Buckle | 1.83% | 3.33x |
| Ann Taylor | 0.30% | 3.16x |
| Joe's Jeans | 0.05% | 3.11x |
| Ralph Lauren | 0.30% | 3.02x |
| American Eagle Outfitters | 1.48% | 3.00x |
| Chicos | 1.35% | 2.99x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 6.19% | 5.93x |
| Tahoe & Reno Tourism | 0.47% | 4.48x |
| Gun Enthusiast - Hunting & Self Defense | 1.03% | 4.38x |
| Math Education | 0.41% | 4.05x |
| Motorcycle Racing Researchers | 0.24% | 3.99x |
| Law School Research Cluster | 0.09% | 3.79x |
| Mortgages & Insurance | 0.39% | 3.70x |
| People Search | 0.31% | 3.52x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.47% | 3.49x |
| Vermont Cluster | 0.29% | 3.37x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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