Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 73.7 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Tailgate Enthusiasts.
| Interest | Composition | Index |
| Tailgate Enthusiasts | 4.33% | 2.27x |
| Full Size Pickup Auto Intenders | 2.36% | 2.22x |
| Louisiana Creole Food Enthusiasts | 3.74% | 2.19x |
| Engagement Ring Shoppers | 5.12% | 2.17x |
| Speedway Event Enthusiasts | 4.53% | 2.15x |
| Big Box Shoppers | 3.74% | 2.12x |
| Mid-Prestige Luxury Sedan Auto Intenders | 1.77% | 2.11x |
| Used Compact Pickup Intenders | 3.54% | 2.10x |
| Spa and Pool Owners | 4.92% | 2.07x |
| Sleep Researchers | 4.92% | 2.05x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Curious about what else the Fiat audience is interested in?
Sign Up
APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.16% | 4.13x |
| Tommy Bahama | 0.55% | 4.13x |
| Journeys | 4.12% | 4.11x |
| Hugo Boss | 0.55% | 3.99x |
| Maurices | 5.02% | 3.94x |
| Victoria's Secret | 3.93% | 3.89x |
| Calvin Klein | 0.06% | 3.82x |
| Eddie Bauer | 1.10% | 3.82x |
| Buckle | 2.57% | 3.81x |
| American Eagle Outfitters | 2.50% | 3.79x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Want to find more of the Fiat audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.26% | 7.16x |
| Home Furnishings | 0.79% | 5.84x |
| Missouri Travel & Outdoors Cluster | 3.54% | 4.45x |
| Weight Lifting Enthusiasts | 0.59% | 4.05x |
| Grilling | 0.45% | 3.98x |
| Lawns & Pest Control | 0.39% | 3.95x |
| Sewing, Embroidery & Quilting | 0.39% | 3.90x |
| Law School Research Cluster | 0.09% | 3.79x |
| Smart Travel | 0.59% | 3.71x |
| Mortgages & Insurance | 0.39% | 3.70x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Want to see more of the Content Affinities the Fiat audience visits?
Sign Up
DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Fiat audience?
Sign Up