Dstillery Audiences

FIAT

Audience Size: 92.5 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 92.5 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Halloween Thrill Seekers.

Interest Composition Index
Halloween Thrill Seekers 5.50% 2.23x
Engagement Ring Shoppers 5.11% 2.20x
South State Fair Visitors 6.48% 2.10x
Bowling Enthusiasts 5.89% 1.95x
Car Collector Enthusiasts 4.72% 1.94x
Home Networking Researchers 4.52% 1.94x
Computer Processor and Data Center Decision Makers 4.52% 1.94x
Luxury Home Fixture Shoppers 3.73% 1.92x
Quads and ATV Enthusiasts 5.30% 1.91x
Smartphone Case Shoppers 5.11% 1.89x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Topshop.

Location Composition Index
Topshop 0.10% 4.93x
Carhartt 29.89% 4.79x
The Childrens Place 4.60% 4.64x
Gap 3.45% 4.49x
Supreme 0.04% 4.37x
Aeropostale 2.30% 3.94x
Eddie Bauer 1.00% 3.89x
LL Bean 0.21% 3.47x
Saint Laurent Paris 0.21% 3.38x
Calvin Klein 0.11% 3.28x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.26% 7.16x
Motorsport Equipment 1.18% 4.15x
Trucking 1.57% 4.14x
Law School Research Cluster 0.09% 3.79x
RPG Games 0.39% 3.69x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.39% 3.62x
Auto Body Upkeep & Repair Researchers 0.39% 3.51x
Custom Printing 0.38% 3.42x
Equestrian Cluster 0.79% 3.35x
Paper & Packaging 0.09% 3.31x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female