Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 269.1 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Online Auto Shoppers.
| Interest | Composition | Index |
| Online Auto Shoppers | 3.86% | 1.83x |
| Country Music Fans | 3.35% | 1.79x |
| Model Building Hobbyists | 3.61% | 1.77x |
| Buick Vehicle Shoppers | 4.30% | 1.75x |
| Corvette Enthusiasts | 3.80% | 1.68x |
| Live Concert Fans | 3.04% | 1.62x |
| Auto Repair Researchers | 3.35% | 1.62x |
| Automotive News Readers | 2.66% | 1.61x |
| Harley Davidson Shoppers | 4.05% | 1.59x |
| Car Buyers | 3.10% | 1.58x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.19% | 8.44x |
| Topshop | 0.69% | 7.99x |
| Everlane | 0.16% | 6.45x |
| Levi Strauss | 1.59% | 5.88x |
| Joe's Jeans | 0.28% | 5.84x |
| Saint Laurent Paris | 0.95% | 5.78x |
| Uniqlo | 1.86% | 5.71x |
| Intermix | 0.90% | 5.53x |
| Calvin Klein | 0.47% | 5.48x |
| American Apparel | 3.13% | 5.23x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.25% | 7.06x |
| Law School Research Cluster | 0.09% | 3.79x |
| Roleplay & Fantasy Games | 0.13% | 3.75x |
| Meeting Planning & Hotels | 0.13% | 3.69x |
| Arabic News | 0.19% | 3.61x |
| Paper & Packaging | 0.09% | 3.31x |
| Electronic Cabling | 0.13% | 3.28x |
| Assorted Topics (Television, Origami, Men's Health) | 0.13% | 3.03x |
| Mobile Industry Information | 0.25% | 3.03x |
| Home Decoration - Crafts & Kids | 0.19% | 2.87x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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