Dstillery Audiences

FIAT

Audience Size: 30.7 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 30.7 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Work Visa Researchers.

Interest Composition Index
Work Visa Researchers 3.30% 2.45x
Louisiana Trip Planners 5.86% 2.39x
Holiday Season Home Improvement Deal Shoppers 4.40% 2.36x
Home Buyers 2.93% 2.24x
New Orleans Trip Planners 4.40% 2.08x
Yellowstone Park Trip Planners 5.86% 1.95x
Parents of Teenagers Going to College 5.13% 1.94x
Shelf-Stable Food Content Readers 1.83% 1.87x
Order-in Eaters 5.13% 1.87x
Photo Memory Makers 3.30% 1.85x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Belk.

Location Composition Index
Belk 1.26% 4.38x
Mens Wearhouse 4.85% 4.35x
Lorna Jane 0.10% 4.13x
Maurices 5.74% 4.01x
Calvin Klein 0.07% 3.96x
Express Outlets 0.57% 3.89x
Old Navy 5.61% 3.89x
Carhartt 37.09% 3.84x
Victoria's Secret 5.18% 3.84x
Lane Bryant 3.03% 3.81x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.26% 7.16x
Coupons & Family 1.47% 4.70x
Quotes & Inspiration 0.73% 3.90x
Law School Research Cluster 0.09% 3.79x
Private Aviation 0.52% 3.78x
Rhode Island Cluster 1.10% 3.75x
Mortgages & Insurance 0.39% 3.70x
Data Analysis & Scripting 0.73% 3.58x
Paper & Packaging 0.09% 3.31x
Routers, Switches & Networking 0.73% 3.22x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female