Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 90.9 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.32% | 2.89x |
| Office Reopening Researchers | 1.69% | 2.48x |
| Orlando Activities Researchers | 0.84% | 2.46x |
| Lobbyists | 2.95% | 2.36x |
| Running Enthusiasts | 1.27% | 2.34x |
| Las Vegas Raiders Fans | 3.59% | 2.29x |
| Post COVID-19 Restaurant Reopening Researchers | 0.84% | 2.26x |
| Men's Clothing Shoppers | 1.27% | 2.23x |
| Budget Small Business Researchers | 2.53% | 2.15x |
| Mens Business Clothes Shoppers | 1.05% | 2.15x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.26% | 2.92x |
| Johnston and Murphy | 0.02% | 2.83x |
| Saint Laurent Paris | 0.24% | 2.41x |
| Belk | 2.46% | 2.39x |
| Joe's Jeans | 0.09% | 2.35x |
| Ralph Lauren | 1.36% | 2.29x |
| Maurices | 10.36% | 2.28x |
| Topshop | 0.08% | 2.27x |
| American Eagle Outfitters | 5.96% | 2.25x |
| Eddie Bauer | 2.64% | 2.22x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 0.48% | 5.65x |
| India Cluster | 0.42% | 3.94x |
| Law School Research Cluster | 0.09% | 3.79x |
| Mortgages & Insurance | 0.39% | 3.70x |
| Texas University Athletics | 1.27% | 3.44x |
| Motorsport Equipment | 0.34% | 3.42x |
| Memphis News | 0.42% | 3.37x |
| Paper & Packaging | 0.09% | 3.31x |
| Appliances & Reviews | 0.42% | 3.20x |
| Science Education & Resources | 0.42% | 3.05x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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