Dstillery Audiences

FIAT

Audience Size: 29.2 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 29.2 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Freelancers.

Interest Composition Index
Freelancers 6.19% 4.13x
Oregon Ducks Fans 5.15% 3.24x
Food Safety QA Professionals 7.22% 3.10x
Jeep Vehicle Shoppers 7.22% 3.09x
COVID Vaccine Researchers 4.12% 2.99x
Commercial Healthcare Hospitality & Retail Designers 6.19% 2.94x
Bitcoin Enthusiasts 6.19% 2.94x
Penn State Nittany Lions Fans 5.15% 2.89x
New Orleans Trip Planners 6.19% 2.88x
Quads and ATV Enthusiasts 7.22% 2.77x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Intermix.

Location Composition Index
Intermix 0.13% 5.88x
Calvin Klein 0.10% 5.23x
Belk 1.56% 4.97x
Club Monaco 0.20% 4.19x
REI 0.66% 4.15x
LL Bean 0.33% 3.80x
Lane Bryant 2.86% 3.72x
Uniqlo 0.20% 3.63x
Mens Wearhouse 3.76% 3.59x
Old Navy 4.99% 3.57x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.26% 7.16x
Classic Car Enthusiasts 4.12% 4.33x
University Research 1.78% 4.07x
Coupons & Family 1.20% 3.84x
Law School Research Cluster 0.09% 3.79x
Motorcycles & Snowmobiles 2.06% 3.77x
Rhode Island Cluster 1.10% 3.75x
Mortgages & Insurance 0.39% 3.70x
Minecraft Video Game Players 1.74% 3.34x
Paper & Packaging 0.09% 3.31x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female