Dstillery Audiences

FIAT

Audience Size: 320.2 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 320.2 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 2.01% 2.13x
Kentucky Wildcats Fans 1.73% 1.89x
Horse Race Enthusiasts 1.88% 1.78x
Automotive Auctions Enthusiasts 2.20% 1.73x
Cleveland Indians Fans 1.73% 1.63x
Ohio State Buckeyes Fans 1.61% 1.62x
Big 12 Fans 1.86% 1.62x
Cleveland Cavaliers Fans 1.39% 1.57x
ACC Fans 1.66% 1.56x
Dallas Mavericks Fans 1.61% 1.52x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Columbia.

Location Composition Index
Columbia 1.55% 8.70x
Topshop 0.17% 8.66x
Saint Laurent Paris 0.89% 7.07x
Club Monaco 0.83% 6.54x
Free People 1.86% 6.46x
Ralph Lauren 0.89% 6.46x
Calvin Klein 0.80% 6.43x
Lorna Jane 0.53% 6.30x
Michael Kors 1.96% 6.14x
Zara 2.23% 5.98x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.92% 3.96x
West Virginia News 0.89% 3.51x
Horse Racing 0.40% 3.14x
Texas News Cluster 1.56% 2.88x
Brazil & Portugal News 0.15% 2.79x
Arabic News 0.17% 2.62x
Central & Northwest Ohio Cluster 1.41% 2.54x
Motorsports 0.17% 2.50x
Kentucky News 2.15% 2.31x
Motorcycles & Snowmobiles 0.47% 2.26x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male