Dstillery Audiences

FIAT

Audience Size: 254.8 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 254.8 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 3.25% 1.64x
North Midwest State Fair Visitors 3.63% 1.58x
Louisiana Trip Planners 3.37% 1.55x
Los Angeles Clippers Fans 3.12% 1.54x
WWE and Pro Wrestling Fans 2.74% 1.53x
Cleveland Indians Fans 3.25% 1.51x
Alaskan Cruise Planners 3.12% 1.49x
New Orleans Pelicans Fans 3.18% 1.48x
Las Vegas Hotel Researchers 3.12% 1.48x
Ohio County and Local Fair Visitors 3.44% 1.48x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Topshop.

Location Composition Index
Topshop 0.69% 8.32x
Supreme 0.17% 7.71x
Everlane 0.16% 6.68x
Levi Strauss 1.25% 6.16x
Saint Laurent Paris 1.05% 6.05x
Intermix 0.96% 5.96x
Joe's Jeans 0.28% 5.84x
Uniqlo 1.97% 5.82x
Calvin Klein 0.51% 5.76x
American Apparel 3.18% 5.49x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Law School Research Cluster.

Content Affinity Composition Index
Law School Research Cluster 0.09% 3.79x
Auctions & Repossessions 0.19% 3.73x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.32% 3.53x
Paper & Packaging 0.09% 3.31x
Mobile Industry Information 0.25% 3.12x
Feminism 0.13% 3.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.45% 2.98x
Free Online Game Players 0.19% 2.80x
Telescopes 0.13% 2.75x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 2.72x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female