Dstillery Audiences

FIAT

Audience Size: 151.6 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 151.6 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Oregon County and Local Fair Visitors.

Interest Composition Index
Oregon County and Local Fair Visitors 5.02% 2.01x
Pediatricians 3.50% 1.95x
Netherlands Trip Planners 3.04% 1.91x
Airfrying Enthusiasts 3.15% 1.91x
Labrador Content Readers 2.69% 1.88x
Brides & Wedding Planners 3.27% 1.86x
Fall/Winter 2021 Fashion Trend Researchers 0.12% 1.85x
Getting Off the Grid Travelers 2.92% 1.85x
New & Expecting Parents 1.75% 1.84x
Plumbers 2.92% 1.83x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Everlane.

Location Composition Index
Everlane 0.05% 5.50x
Topshop 0.11% 3.35x
Supreme 0.02% 2.90x
Joe's Jeans 0.11% 2.82x
Levi Strauss 0.03% 2.38x
Maurices 9.69% 2.31x
Belk 2.04% 2.27x
Armani 0.88% 2.24x
Uniqlo 0.49% 2.24x
The North Face 0.96% 2.22x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 0.35% 5.55x
Central California Cluster 0.35% 4.35x
Motorsport Equipment 0.47% 4.01x
Female Lifestyle Content Readers 0.32% 3.83x
Calendar & Holidays 0.23% 3.83x
Online Arcade Games 0.70% 3.82x
Crossword & Puzzle Players 0.23% 3.80x
Law School Research Cluster 0.09% 3.79x
Mortgages & Insurance 0.39% 3.70x
Paper & Packaging 0.09% 3.31x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female