Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 39.6 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Costa Rica Trip Planners.
| Interest | Composition | Index |
| Costa Rica Trip Planners | 2.06% | 4.49x |
| Men's Health Researchers | 1.30% | 3.55x |
| Harvard University Fans | 0.69% | 3.48x |
| Whiskey Enthusiasts | 1.30% | 3.40x |
| Luxury Watch Shoppers | 1.95% | 3.37x |
| Luxury Fitness Shoppers | 1.95% | 3.21x |
| Professional Medical Journal Readers | 0.98% | 3.21x |
| Holiday Cocktail Researchers | 1.30% | 3.10x |
| Pontoon Boat Researchers | 4.89% | 3.06x |
| Professional Sound Products Researchers | 4.23% | 3.02x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.48% | 5.16x |
| Forever 21 | 0.81% | 4.73x |
| Mens Wearhouse | 1.79% | 4.65x |
| Levi Strauss | 0.56% | 4.65x |
| Buckle | 1.87% | 4.63x |
| Hollister | 0.93% | 4.63x |
| Lane Bryant | 1.04% | 4.42x |
| Bonobos | 0.23% | 4.41x |
| The North Face | 0.28% | 4.41x |
| Dressbarn | 1.16% | 4.38x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Missouri Travel & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Missouri Travel & Outdoors Cluster | 3.26% | 6.26x |
| Sports - Climbing, Non-traditional | 0.98% | 5.45x |
| Parenting Blogs | 0.26% | 3.94x |
| Law School Research Cluster | 0.09% | 3.79x |
| Pac 12 Sports | 0.22% | 3.78x |
| Mortgages & Insurance | 0.39% | 3.70x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.03% | 3.63x |
| Gun Enthusiast - Hunting & Self Defense | 0.65% | 3.54x |
| People Search | 0.31% | 3.52x |
| Missouri News Content Cluster | 1.63% | 3.44x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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