Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 151.6 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Oregon County and Local Fair Visitors.
| Interest | Composition | Index |
| Oregon County and Local Fair Visitors | 5.02% | 2.01x |
| Pediatricians | 3.50% | 1.95x |
| Netherlands Trip Planners | 3.04% | 1.91x |
| Airfrying Enthusiasts | 3.15% | 1.91x |
| Labrador Content Readers | 2.69% | 1.88x |
| Brides & Wedding Planners | 3.27% | 1.86x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.12% | 1.85x |
| Getting Off the Grid Travelers | 2.92% | 1.85x |
| New & Expecting Parents | 1.75% | 1.84x |
| Plumbers | 2.92% | 1.83x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.05% | 5.50x |
| Topshop | 0.11% | 3.35x |
| Supreme | 0.02% | 2.90x |
| Joe's Jeans | 0.11% | 2.82x |
| Levi Strauss | 0.03% | 2.38x |
| Maurices | 9.69% | 2.31x |
| Belk | 2.04% | 2.27x |
| Armani | 0.88% | 2.24x |
| Uniqlo | 0.49% | 2.24x |
| The North Face | 0.96% | 2.22x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 0.35% | 5.55x |
| Central California Cluster | 0.35% | 4.35x |
| Motorsport Equipment | 0.47% | 4.01x |
| Female Lifestyle Content Readers | 0.32% | 3.83x |
| Calendar & Holidays | 0.23% | 3.83x |
| Online Arcade Games | 0.70% | 3.82x |
| Crossword & Puzzle Players | 0.23% | 3.80x |
| Law School Research Cluster | 0.09% | 3.79x |
| Mortgages & Insurance | 0.39% | 3.70x |
| Paper & Packaging | 0.09% | 3.31x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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