Dstillery Audiences

FIAT

Audience Size: 220.8 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 220.8 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 1.65% 1.86x
Hyundai Vehicle Shoppers 1.65% 1.61x
Automotive Auctions Enthusiasts 2.04% 1.57x
Black Friday Deal Shoppers 1.84% 1.56x
Nashville Trip Planners 1.84% 1.52x
Ford Vehicle Shoppers 1.76% 1.52x
Jeep Vehicle Shoppers 1.58% 1.51x
Auto Body Shoppers 1.97% 1.50x
Smoky Mountains Trip Planners 1.82% 1.50x
Automotive Racing Enthusiasts 1.15% 1.49x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Columbia.

Location Composition Index
Columbia 1.34% 10.07x
Saint Laurent Paris 0.89% 8.42x
Ralph Lauren 0.86% 8.11x
Club Monaco 0.95% 8.10x
Free People 1.70% 7.81x
Madewell 1.57% 7.59x
Hollister 1.90% 7.21x
Lorna Jane 0.58% 7.13x
Calvin Klein 0.81% 7.10x
Hugo Boss 2.01% 7.02x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 0.65% 3.08x
Virginia Athletics 0.11% 3.08x
Central & Northwest Ohio Cluster 1.39% 2.87x
West Virginia News 0.63% 2.55x
East Texas Cluster 0.35% 2.51x
Memphis News 0.17% 2.47x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.11% 2.46x
Kentucky News 1.91% 2.42x
Chef & Restaurant Resources 0.35% 2.14x
Recreational Motor Sport Enthusiasts 0.30% 2.10x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female