Dstillery Audiences

FIAT

Audience Size: 60.9 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 60.9 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Readers of Bengali Content.

Interest Composition Index
Readers of Bengali Content 2.47% 2.19x
Business Tax Filers 4.37% 2.15x
Louisiana Activities Researchers 3.23% 2.05x
Jazz Festival Enthusiasts 4.18% 2.05x
Readers of Dominican Republic Content 3.80% 1.93x
New Orleans Activities Researchers 3.04% 1.90x
Readers of Indian Content 2.85% 1.90x
Pantry Recipes Researchers 1.33% 1.85x
Wine Lovers 2.09% 1.85x
Los Angeles Trip Planners 3.42% 1.84x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is LL Bean.

Location Composition Index
LL Bean 0.28% 5.46x
Lorna Jane 0.12% 4.10x
Belk 0.90% 3.82x
Joe's Jeans 0.02% 3.52x
Tommy Bahama 0.38% 2.87x
Abercrombie & Fitch 0.12% 2.86x
Maurices 3.18% 2.74x
Carhartt 19.47% 2.57x
Talbots 1.05% 2.54x
Lane Bryant 1.55% 2.54x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Female Lifestyle Content Readers.

Content Affinity Composition Index
Female Lifestyle Content Readers 0.57% 3.81x
Law School Research Cluster 0.09% 3.79x
Mortgages & Insurance 0.39% 3.70x
India Cluster 0.38% 3.67x
Paper & Packaging 0.09% 3.31x
Central California Cluster 0.38% 3.27x
Middle East News 0.38% 2.99x
Teaching Tools for Kids 0.76% 2.93x
Pet Supplies 0.39% 2.76x
Writing & Publishing 0.26% 2.71x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male