Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 60.9 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Readers of Bengali Content.
| Interest | Composition | Index |
| Readers of Bengali Content | 2.47% | 2.19x |
| Business Tax Filers | 4.37% | 2.15x |
| Louisiana Activities Researchers | 3.23% | 2.05x |
| Jazz Festival Enthusiasts | 4.18% | 2.05x |
| Readers of Dominican Republic Content | 3.80% | 1.93x |
| New Orleans Activities Researchers | 3.04% | 1.90x |
| Readers of Indian Content | 2.85% | 1.90x |
| Pantry Recipes Researchers | 1.33% | 1.85x |
| Wine Lovers | 2.09% | 1.85x |
| Los Angeles Trip Planners | 3.42% | 1.84x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.28% | 5.46x |
| Lorna Jane | 0.12% | 4.10x |
| Belk | 0.90% | 3.82x |
| Joe's Jeans | 0.02% | 3.52x |
| Tommy Bahama | 0.38% | 2.87x |
| Abercrombie & Fitch | 0.12% | 2.86x |
| Maurices | 3.18% | 2.74x |
| Carhartt | 19.47% | 2.57x |
| Talbots | 1.05% | 2.54x |
| Lane Bryant | 1.55% | 2.54x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Female Lifestyle Content Readers.
| Content Affinity | Composition | Index |
| Female Lifestyle Content Readers | 0.57% | 3.81x |
| Law School Research Cluster | 0.09% | 3.79x |
| Mortgages & Insurance | 0.39% | 3.70x |
| India Cluster | 0.38% | 3.67x |
| Paper & Packaging | 0.09% | 3.31x |
| Central California Cluster | 0.38% | 3.27x |
| Middle East News | 0.38% | 2.99x |
| Teaching Tools for Kids | 0.76% | 2.93x |
| Pet Supplies | 0.39% | 2.76x |
| Writing & Publishing | 0.26% | 2.71x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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