Dstillery Audiences

FIAT

Audience Size: 211.8 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 211.8 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 7.06% 3.87x
Oregon County and Local Fair Visitors 5.74% 2.68x
Oregon Ducks Fans 3.23% 2.18x
Online Role Playing Game Enthusiasts 4.07% 1.70x
Portland Trail Blazers Fans 2.99% 1.65x
Kansas City Trip Planners 3.71% 1.62x
Dungeons and Dragons Fans 4.67% 1.55x
Family Halloween Party Planners 3.71% 1.54x
Entry Level SUV Auto Intenders 0.96% 1.51x
League of Legends Video Game Fans 3.71% 1.45x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Topshop.

Location Composition Index
Topshop 0.38% 7.37x
Saint Laurent Paris 0.67% 5.32x
Joe's Jeans 0.15% 5.12x
Intermix 0.53% 4.98x
Uniqlo 1.17% 4.73x
Supreme 0.08% 4.66x
American Apparel 2.12% 4.65x
Everlane 0.08% 4.62x
Calvin Klein 0.31% 4.59x
Zara 1.74% 4.48x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.26% 7.16x
Oregon News 10.41% 7.09x
Trucks 0.48% 3.93x
Law School Research Cluster 0.09% 3.79x
Missouri Travel & Outdoors Cluster 2.39% 3.65x
Paper & Packaging 0.09% 3.31x
Internet Radio 0.24% 3.16x
Vegans & Animal Welfare 0.24% 3.16x
Construction Apparel 0.16% 2.89x
Shopping Catalogs 0.19% 2.88x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male