Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 320.6 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.03% | 3.24x |
| Essential Oils Enthusiasts | 0.21% | 1.87x |
| Ohio County and Local Fair Visitors | 4.25% | 1.83x |
| Work Comes First Travelers | 0.02% | 1.65x |
| Speedway Event Enthusiasts | 3.52% | 1.58x |
| Nascar Fans | 3.01% | 1.51x |
| North Midwest State Fair Visitors | 3.27% | 1.47x |
| Farming Simulator Video Game Fans | 3.35% | 1.44x |
| Dodge Vehicle Shoppers | 3.22% | 1.44x |
| Quads and ATV Enthusiasts | 3.39% | 1.42x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.52% | 7.27x |
| Supreme | 0.17% | 6.18x |
| Everlane | 0.12% | 5.84x |
| Intermix | 0.85% | 5.47x |
| Saint Laurent Paris | 0.78% | 5.26x |
| Columbia | 1.33% | 5.10x |
| Uniqlo | 1.32% | 5.01x |
| Calvin Klein | 0.44% | 4.97x |
| Hugo Boss | 2.94% | 4.94x |
| Levi Strauss | 1.69% | 4.86x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 43.84x |
| Quebec Hunting & Outdoors Cluster | 0.04% | 24.59x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.08% | 22.33x |
| Canada News | 0.01% | 18.48x |
| Quinceanera Planning | 0.04% | 15.98x |
| Local & Travel England - North Midlands | 0.02% | 14.96x |
| Saskatchewan Media & Retail Cluster | 0.03% | 14.86x |
| ISPs & Local Services | 0.08% | 14.49x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 12.39x |
| Survey Websites | 0.08% | 12.37x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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