Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 211.8 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 7.06% | 3.87x |
| Oregon County and Local Fair Visitors | 5.74% | 2.68x |
| Oregon Ducks Fans | 3.23% | 2.18x |
| Online Role Playing Game Enthusiasts | 4.07% | 1.70x |
| Portland Trail Blazers Fans | 2.99% | 1.65x |
| Kansas City Trip Planners | 3.71% | 1.62x |
| Dungeons and Dragons Fans | 4.67% | 1.55x |
| Family Halloween Party Planners | 3.71% | 1.54x |
| Entry Level SUV Auto Intenders | 0.96% | 1.51x |
| League of Legends Video Game Fans | 3.71% | 1.45x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.38% | 7.37x |
| Saint Laurent Paris | 0.67% | 5.32x |
| Joe's Jeans | 0.15% | 5.12x |
| Intermix | 0.53% | 4.98x |
| Uniqlo | 1.17% | 4.73x |
| Supreme | 0.08% | 4.66x |
| American Apparel | 2.12% | 4.65x |
| Everlane | 0.08% | 4.62x |
| Calvin Klein | 0.31% | 4.59x |
| Zara | 1.74% | 4.48x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.26% | 7.16x |
| Oregon News | 10.41% | 7.09x |
| Trucks | 0.48% | 3.93x |
| Law School Research Cluster | 0.09% | 3.79x |
| Missouri Travel & Outdoors Cluster | 2.39% | 3.65x |
| Paper & Packaging | 0.09% | 3.31x |
| Internet Radio | 0.24% | 3.16x |
| Vegans & Animal Welfare | 0.24% | 3.16x |
| Construction Apparel | 0.16% | 2.89x |
| Shopping Catalogs | 0.19% | 2.88x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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