Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 254.8 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Kentucky Wildcats Fans.
| Interest | Composition | Index |
| Kentucky Wildcats Fans | 3.25% | 1.64x |
| North Midwest State Fair Visitors | 3.63% | 1.58x |
| Louisiana Trip Planners | 3.37% | 1.55x |
| Los Angeles Clippers Fans | 3.12% | 1.54x |
| WWE and Pro Wrestling Fans | 2.74% | 1.53x |
| Cleveland Indians Fans | 3.25% | 1.51x |
| Alaskan Cruise Planners | 3.12% | 1.49x |
| New Orleans Pelicans Fans | 3.18% | 1.48x |
| Las Vegas Hotel Researchers | 3.12% | 1.48x |
| Ohio County and Local Fair Visitors | 3.44% | 1.48x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.69% | 8.32x |
| Supreme | 0.17% | 7.71x |
| Everlane | 0.16% | 6.68x |
| Levi Strauss | 1.25% | 6.16x |
| Saint Laurent Paris | 1.05% | 6.05x |
| Intermix | 0.96% | 5.96x |
| Joe's Jeans | 0.28% | 5.84x |
| Uniqlo | 1.97% | 5.82x |
| Calvin Klein | 0.51% | 5.76x |
| American Apparel | 3.18% | 5.49x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Law School Research Cluster.
| Content Affinity | Composition | Index |
| Law School Research Cluster | 0.09% | 3.79x |
| Auctions & Repossessions | 0.19% | 3.73x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.32% | 3.53x |
| Paper & Packaging | 0.09% | 3.31x |
| Mobile Industry Information | 0.25% | 3.12x |
| Feminism | 0.13% | 3.02x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.45% | 2.98x |
| Free Online Game Players | 0.19% | 2.80x |
| Telescopes | 0.13% | 2.75x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.10% | 2.72x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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