Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 320.2 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Louisville Cardinals Fans.
| Interest | Composition | Index |
| Louisville Cardinals Fans | 2.01% | 2.13x |
| Kentucky Wildcats Fans | 1.73% | 1.89x |
| Horse Race Enthusiasts | 1.88% | 1.78x |
| Automotive Auctions Enthusiasts | 2.20% | 1.73x |
| Cleveland Indians Fans | 1.73% | 1.63x |
| Ohio State Buckeyes Fans | 1.61% | 1.62x |
| Big 12 Fans | 1.86% | 1.62x |
| Cleveland Cavaliers Fans | 1.39% | 1.57x |
| ACC Fans | 1.66% | 1.56x |
| Dallas Mavericks Fans | 1.61% | 1.52x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.55% | 8.70x |
| Topshop | 0.17% | 8.66x |
| Saint Laurent Paris | 0.89% | 7.07x |
| Club Monaco | 0.83% | 6.54x |
| Free People | 1.86% | 6.46x |
| Ralph Lauren | 0.89% | 6.46x |
| Calvin Klein | 0.80% | 6.43x |
| Lorna Jane | 0.53% | 6.30x |
| Michael Kors | 1.96% | 6.14x |
| Zara | 2.23% | 5.98x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.92% | 3.96x |
| West Virginia News | 0.89% | 3.51x |
| Horse Racing | 0.40% | 3.14x |
| Texas News Cluster | 1.56% | 2.88x |
| Brazil & Portugal News | 0.15% | 2.79x |
| Arabic News | 0.17% | 2.62x |
| Central & Northwest Ohio Cluster | 1.41% | 2.54x |
| Motorsports | 0.17% | 2.50x |
| Kentucky News | 2.15% | 2.31x |
| Motorcycles & Snowmobiles | 0.47% | 2.26x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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