Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 225.9 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Model Train Enthusiasts.
| Interest | Composition | Index |
| Model Train Enthusiasts | 3.61% | 1.74x |
| Texas Trip Planners | 3.85% | 1.71x |
| Model Building Hobbyists | 3.29% | 1.70x |
| Smoky Mountains Trip Planners | 3.37% | 1.70x |
| Ohio County and Local Fair Visitors | 3.77% | 1.68x |
| Buick Vehicle Shoppers | 3.61% | 1.67x |
| Animal Rights Researchers | 3.37% | 1.64x |
| Water Park Visitors | 3.61% | 1.63x |
| Online Investors | 2.25% | 1.63x |
| Flight and Hotel Shoppers | 2.65% | 1.62x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.63% | 8.95x |
| Everlane | 0.15% | 6.86x |
| Intermix | 0.88% | 6.45x |
| Supreme | 0.13% | 6.35x |
| Calvin Klein | 0.49% | 5.94x |
| Joe's Jeans | 0.24% | 5.89x |
| Saint Laurent Paris | 0.94% | 5.85x |
| Uniqlo | 1.74% | 5.75x |
| American Apparel | 2.89% | 5.44x |
| Levi Strauss | 0.55% | 5.33x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.32% | 7.17x |
| Organic Beauty & Skincare Products | 0.32% | 4.56x |
| Phone & Computer Game Downloaders | 0.40% | 3.94x |
| Law School Research Cluster | 0.09% | 3.79x |
| Fire Fighting | 0.16% | 3.43x |
| Paper & Packaging | 0.09% | 3.31x |
| Hobby Drones & Remote-Controlled Cars | 0.16% | 3.27x |
| Mobile Industry Information | 0.24% | 3.23x |
| Ancestry & Memorial Researchers | 0.48% | 3.13x |
| Online Mini Game Players | 0.24% | 3.05x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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