Dstillery Audiences

FIAT

Audience Size: 91.5 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 91.5 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Louisville Cardinals Fans.

Interest Composition Index
Louisville Cardinals Fans 1.99% 1.96x
Kentucky Wildcats Fans 1.87% 1.87x
Tennessee Titans Fans 1.82% 1.80x
Ohio State Buckeyes Fans 1.76% 1.76x
Aquarium Trip Planners 2.25% 1.74x
Philadelphia Eagles Fans 1.90% 1.73x
Automotive Auctions Enthusiasts 2.02% 1.65x
Discount Big Box Shoppers 1.29% 1.62x
Ford Vehicle Shoppers 1.73% 1.54x
Horse Race Enthusiasts 1.67% 1.52x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Columbia.

Location Composition Index
Columbia 0.80% 10.48x
Club Monaco 0.90% 9.95x
Saint Laurent Paris 0.60% 9.82x
Hollister 1.21% 9.43x
Free People 0.97% 8.39x
Zara 1.50% 8.34x
Madewell 0.80% 7.71x
Armani 1.07% 7.69x
American Apparel 1.52% 7.63x
Uniqlo 0.61% 7.53x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 2.02% 9.96x
Ohio Universities 0.94% 4.14x
Central & Northwest Ohio Cluster 1.41% 2.96x
Kentucky News 2.08% 2.74x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 0.41% 2.18x
Philadelphia Cluster 1.17% 2.01x
Indiana Finance & Business Cluster 0.53% 1.98x
Higher Education 0.32% 1.88x
Parenting & Children's Activities 0.41% 1.82x
Motorcycles & Snowmobiles 0.29% 1.81x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female