Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 311 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.21% | 1.87x |
| Work Comes First Travelers | 0.02% | 1.65x |
| Truck Shoppers | 3.80% | 1.59x |
| Jeep Vehicle Shoppers | 3.60% | 1.55x |
| Car Buyers | 3.18% | 1.52x |
| Ford Vehicle Shoppers | 3.10% | 1.51x |
| Truck Drivers | 3.10% | 1.51x |
| Cadillac Vehicle Shoppers | 3.52% | 1.49x |
| Auto Body Shoppers | 3.64% | 1.47x |
| Car Enthusiasts | 3.06% | 1.47x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.61% | 7.28x |
| Supreme | 0.17% | 6.66x |
| Everlane | 0.14% | 6.24x |
| Intermix | 0.90% | 5.62x |
| Uniqlo | 1.55% | 5.44x |
| Saint Laurent Paris | 0.82% | 5.29x |
| Levi Strauss | 1.67% | 5.23x |
| Columbia | 1.36% | 4.97x |
| Hugo Boss | 3.13% | 4.94x |
| Free People | 1.87% | 4.93x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Shipping & Logistics.
| Content Affinity | Composition | Index |
| Shipping & Logistics | 0.17% | 5.88x |
| Professional Audio Visual | 0.12% | 4.18x |
| Mid-Atlantic Beaches | 0.05% | 3.83x |
| Health & Safety Compliance | 0.12% | 3.68x |
| Chemicals | 0.08% | 3.56x |
| Paper & Packaging | 0.08% | 3.17x |
| Cuba & Mexico Media | 0.12% | 2.89x |
| Motorsports | 0.25% | 2.75x |
| Illinois College Sports | 0.08% | 2.68x |
| South Carolina Beach Travel | 0.41% | 2.50x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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