Explore the Fiat Audience
Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 30.7 thousand unique devices whose actions qualify for the Fiat audience.
INTERESTS
The Fiat audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fiat audience is Work Visa Researchers.
| Interest | Composition | Index |
| Work Visa Researchers | 3.30% | 2.45x |
| Louisiana Trip Planners | 5.86% | 2.39x |
| Holiday Season Home Improvement Deal Shoppers | 4.40% | 2.36x |
| Home Buyers | 2.93% | 2.24x |
| New Orleans Trip Planners | 4.40% | 2.08x |
| Yellowstone Park Trip Planners | 5.86% | 1.95x |
| Parents of Teenagers Going to College | 5.13% | 1.94x |
| Shelf-Stable Food Content Readers | 1.83% | 1.87x |
| Order-in Eaters | 5.13% | 1.87x |
| Photo Memory Makers | 3.30% | 1.85x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
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APPAREL RETAILERS
The Fiat audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fiat audience is Belk.
| Location | Composition | Index |
| Belk | 1.26% | 4.38x |
| Mens Wearhouse | 4.85% | 4.35x |
| Lorna Jane | 0.10% | 4.13x |
| Maurices | 5.74% | 4.01x |
| Calvin Klein | 0.07% | 3.96x |
| Express Outlets | 0.57% | 3.89x |
| Old Navy | 5.61% | 3.89x |
| Carhartt | 37.09% | 3.84x |
| Victoria's Secret | 5.18% | 3.84x |
| Lane Bryant | 3.03% | 3.81x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fiat audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.26% | 7.16x |
| Coupons & Family | 1.47% | 4.70x |
| Quotes & Inspiration | 0.73% | 3.90x |
| Law School Research Cluster | 0.09% | 3.79x |
| Private Aviation | 0.52% | 3.78x |
| Rhode Island Cluster | 1.10% | 3.75x |
| Mortgages & Insurance | 0.39% | 3.70x |
| Data Analysis & Scripting | 0.73% | 3.58x |
| Paper & Packaging | 0.09% | 3.31x |
| Routers, Switches & Networking | 0.73% | 3.22x |
Composition Percentage:
The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
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DEMOGRAPHICS
The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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