Dstillery Audiences

FIAT

Audience Size: 73.7 Thousand Devices

Explore the Fiat Audience

Below you'll find more information about the Fiat audience, broken down in different categories based on their digital and physical behaviors. These are 73.7 thousand unique devices whose actions qualify for the Fiat audience.

Dstillery Crafted Audiences

INTERESTS

The Fiat audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fiat audience is Tailgate Enthusiasts.

Interest Composition Index
Tailgate Enthusiasts 4.33% 2.27x
Full Size Pickup Auto Intenders 2.36% 2.22x
Louisiana Creole Food Enthusiasts 3.74% 2.19x
Engagement Ring Shoppers 5.12% 2.17x
Speedway Event Enthusiasts 4.53% 2.15x
Big Box Shoppers 3.74% 2.12x
Mid-Prestige Luxury Sedan Auto Intenders 1.77% 2.11x
Used Compact Pickup Intenders 3.54% 2.10x
Spa and Pool Owners 4.92% 2.07x
Sleep Researchers 4.92% 2.05x
Composition Percentage: The overlap percentage between the Fiat audience and the Interest attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fiat audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fiat audience is Uniqlo.

Location Composition Index
Uniqlo 0.16% 4.13x
Tommy Bahama 0.55% 4.13x
Journeys 4.12% 4.11x
Hugo Boss 0.55% 3.99x
Maurices 5.02% 3.94x
Victoria's Secret 3.93% 3.89x
Calvin Klein 0.06% 3.82x
Eddie Bauer 1.10% 3.82x
Buckle 2.57% 3.81x
American Eagle Outfitters 2.50% 3.79x
Composition Percentage: The overlap percentage between the Fiat audience and the Location attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fiat audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.26% 7.16x
Home Furnishings 0.79% 5.84x
Missouri Travel & Outdoors Cluster 3.54% 4.45x
Weight Lifting Enthusiasts 0.59% 4.05x
Grilling 0.45% 3.98x
Lawns & Pest Control 0.39% 3.95x
Sewing, Embroidery & Quilting 0.39% 3.90x
Law School Research Cluster 0.09% 3.79x
Smart Travel 0.59% 3.71x
Mortgages & Insurance 0.39% 3.70x
Composition Percentage: The overlap percentage between the Fiat audience and the Content Affinity attribute.
Index: A comparison of the Fiat audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fiat audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female