Dstillery Audiences

FIDELITY

Audience Size: 583.2 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 583.2 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.58% 2.46x
Venture Capitalists 2.84% 2.40x
Ballet Enthusiasts 3.31% 2.27x
New York Trip Planners 3.74% 2.25x
Real Estate Decision Makers 6.63% 2.19x
Restaurant Menu Researchers 2.61% 2.11x
Preppy Clothing Shoppers 3.42% 2.10x
Investment Banking Professionals 2.99% 2.08x
Home Interior Design Enthusiasts 2.67% 2.04x
Shared Work Space Researchers 3.19% 2.04x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.55% 38.38x
Armani 9.45% 24.39x
Club Monaco 2.90% 23.11x
Intermix 2.52% 21.43x
Zara 7.83% 21.23x
Bonobos 1.37% 19.58x
Levi Strauss 2.94% 19.55x
Topshop 0.33% 18.16x
Uniqlo 3.32% 18.12x
Supreme 0.60% 17.69x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.75% 3.63x
New York City Education & News Cluster 1.58% 3.16x
NYC Tourist Attractions 2.29% 3.10x
San Francisco Bay Area Cluster 2.13% 2.07x
Furniture & Home Improvement 1.54% 2.04x
Connecticut News 2.52% 1.78x
Boston Cluster 3.81% 1.69x
Stock Market Investing Researchers 4.64% 1.59x
South Florida Cluster 2.42% 1.59x
Small Business Resources 4.19% 1.55x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male