Dstillery Audiences

FIDELITY

Audience Size: 578 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 578 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 1.26% 2.06x
New York City Events Researchers 4.53% 1.93x
Online Grocery Shoppers 4.84% 1.92x
Ballet Enthusiasts 4.58% 1.89x
New York Trip Planners 4.73% 1.87x
Real Estate Decision Makers 4.21% 1.75x
United Arab Emirates Trip Planners 3.62% 1.72x
Venture Capitalists 3.49% 1.69x
Men's Shoe Shoppers 3.99% 1.68x
Opera Enthusiasts 3.62% 1.67x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.65% 29.93x
Supreme 0.52% 19.82x
Intermix 3.18% 19.82x
Topshop 1.63% 19.48x
Zara 8.27% 19.04x
Armani 10.31% 18.98x
Calvin Klein 1.53% 17.83x
Bonobos 5.16% 17.73x
Anthropologie 4.50% 16.70x
Saint Laurent Paris 2.58% 16.59x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.10% 4.56x
Italy Cluster 0.05% 4.35x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.15% 4.31x
Greece Cluster 0.06% 4.12x
Philanthropy - Nonprofits 0.16% 3.90x
Quebec Real Estate 0.03% 3.47x
French News & Gossip Cluster 0.11% 3.14x
Rural Living 0.02% 3.13x
NYC Tourist Attractions 1.99% 3.03x
South Carolina Travel 0.03% 2.89x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male