Dstillery Audiences

FIDELITY

Audience Size: 58.8 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 58.8 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.26% 3.76x
Men's Shoe Shoppers 5.17% 3.23x
United Arab Emirates Trip Planners 4.55% 3.23x
Cricket Enthusiasts 4.34% 3.06x
Canada Trip Planners 3.93% 2.89x
Global Destinations Reopening Researchers 3.10% 2.82x
Telemedicine Content Readers 2.27% 2.80x
New York City Events Researchers 3.51% 2.72x
Getaways Researchers 3.10% 2.72x
Ballet Enthusiasts 3.93% 2.65x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.

Location Composition Index
Intermix 0.58% 26.88x
Saint Laurent Paris 0.41% 26.36x
Uniqlo 0.75% 19.09x
Armani 1.22% 18.34x
Lululemon 4.95% 17.93x
Zara 1.53% 17.11x
Anthropologie 3.76% 15.80x
Ann Taylor 1.42% 15.66x
Club Monaco 0.46% 15.44x
Madewell 1.82% 14.97x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.83% 6.46x
India Cluster 0.62% 5.45x
School Curriculum 0.83% 5.01x
NYC Tourist Attractions 1.03% 5.00x
Music Production 0.62% 4.88x
New York City Real Estate Research Cluster 2.07% 4.85x
Tennis, Golf & Boxing 1.03% 4.56x
Mortgages & Insurance 0.62% 4.03x
Party Suppliers 0.61% 3.80x
Nature & Wildlife 0.41% 3.79x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male