Dstillery Audiences

FIDELITY

Audience Size: 183.4 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 183.4 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 4.81% 2.13x
SEO Specialists 1.84% 2.03x
Venture Capitalists 1.88% 2.03x
New York Trip Planners 2.75% 2.02x
Online Grocery Shoppers 5.30% 2.01x
Executive Travelers 2.05% 1.97x
Shared Work Space Researchers 1.79% 1.97x
Men's Shoe Shoppers 1.93% 1.91x
Miami Trip Planners 2.18% 1.86x
Broadway Fans 1.83% 1.84x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Armani.

Location Composition Index
Armani 4.64% 35.05x
Ann Taylor 2.89% 25.87x
Club Monaco 2.31% 25.48x
Levi Strauss 1.83% 25.46x
Zara 4.04% 24.57x
Intermix 1.28% 24.32x
Uniqlo 1.73% 22.16x
Hugo Boss 1.99% 21.85x
Madewell 2.01% 21.24x
Anthropologie 4.88% 21.17x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.02% 3.13x
Mobile Industry Information 0.19% 2.69x
New York City Education & News Cluster 1.18% 2.67x
NYC Tourist Attractions 1.60% 2.60x
College Greek Life 0.20% 2.51x
LGBTQ Advocacy 0.96% 2.17x
Hudson Valley New York Media 0.55% 2.14x
Legal Information Research Cluster 0.98% 2.04x
Caribbean Vacation 0.27% 2.04x
Film Production 0.20% 2.03x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male