Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 113.7 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 3.04% | 3.72x |
| New York City Events Researchers | 3.85% | 3.67x |
| Caribbean Destination Reopening Researchers | 2.72% | 3.53x |
| Market Intelligence Researchers | 2.56% | 3.17x |
| Masters in Management Researchers | 3.69% | 3.14x |
| Modern Art Museum Researchers | 2.56% | 3.14x |
| Telemedicine Content Readers | 1.28% | 3.13x |
| CRM Platform Users | 3.04% | 3.12x |
| Real Estate Decision Makers | 4.81% | 2.83x |
| Luxury Hotel Guests | 2.56% | 2.81x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Free People.
| Location | Composition | Index |
| Free People | 4.30% | 12.92x |
| Intermix | 0.60% | 12.74x |
| Ann Taylor | 2.93% | 12.16x |
| Lululemon | 7.12% | 11.87x |
| Jos A. Bank Clothiers | 12.08% | 11.23x |
| Tommy Bahama | 2.48% | 11.19x |
| Madewell | 3.93% | 11.09x |
| Bonobos | 1.33% | 10.57x |
| Anthropologie | 6.03% | 10.42x |
| The North Face | 2.59% | 10.14x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).
| Content Affinity | Composition | Index |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.64% | 6.34x |
| NYC Tourist Attractions | 0.80% | 5.36x |
| Conservatives & Conspiracies | 0.43% | 4.73x |
| India Cluster | 0.48% | 4.69x |
| New York City Real Estate Research Cluster | 1.12% | 4.62x |
| Conscious Living | 0.48% | 4.38x |
| High-End Audio | 0.48% | 4.22x |
| Design Software | 0.23% | 4.20x |
| New York City Family & Activity Cluster | 3.53% | 4.03x |
| Tahoe & Reno Tourism | 0.48% | 4.00x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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