Dstillery Audiences

FIDELITY

Audience Size: 113.7 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 113.7 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 3.04% 3.72x
New York City Events Researchers 3.85% 3.67x
Caribbean Destination Reopening Researchers 2.72% 3.53x
Market Intelligence Researchers 2.56% 3.17x
Masters in Management Researchers 3.69% 3.14x
Modern Art Museum Researchers 2.56% 3.14x
Telemedicine Content Readers 1.28% 3.13x
CRM Platform Users 3.04% 3.12x
Real Estate Decision Makers 4.81% 2.83x
Luxury Hotel Guests 2.56% 2.81x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Free People.

Location Composition Index
Free People 4.30% 12.92x
Intermix 0.60% 12.74x
Ann Taylor 2.93% 12.16x
Lululemon 7.12% 11.87x
Jos A. Bank Clothiers 12.08% 11.23x
Tommy Bahama 2.48% 11.19x
Madewell 3.93% 11.09x
Bonobos 1.33% 10.57x
Anthropologie 6.03% 10.42x
The North Face 2.59% 10.14x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).

Content Affinity Composition Index
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.64% 6.34x
NYC Tourist Attractions 0.80% 5.36x
Conservatives & Conspiracies 0.43% 4.73x
India Cluster 0.48% 4.69x
New York City Real Estate Research Cluster 1.12% 4.62x
Conscious Living 0.48% 4.38x
High-End Audio 0.48% 4.22x
Design Software 0.23% 4.20x
New York City Family & Activity Cluster 3.53% 4.03x
Tahoe & Reno Tourism 0.48% 4.00x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female