Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 578 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 1.26% | 2.06x |
| New York City Events Researchers | 4.53% | 1.93x |
| Online Grocery Shoppers | 4.84% | 1.92x |
| Ballet Enthusiasts | 4.58% | 1.89x |
| New York Trip Planners | 4.73% | 1.87x |
| Real Estate Decision Makers | 4.21% | 1.75x |
| United Arab Emirates Trip Planners | 3.62% | 1.72x |
| Venture Capitalists | 3.49% | 1.69x |
| Men's Shoe Shoppers | 3.99% | 1.68x |
| Opera Enthusiasts | 3.62% | 1.67x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.65% | 29.93x |
| Supreme | 0.52% | 19.82x |
| Intermix | 3.18% | 19.82x |
| Topshop | 1.63% | 19.48x |
| Zara | 8.27% | 19.04x |
| Armani | 10.31% | 18.98x |
| Calvin Klein | 1.53% | 17.83x |
| Bonobos | 5.16% | 17.73x |
| Anthropologie | 4.50% | 16.70x |
| Saint Laurent Paris | 2.58% | 16.59x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.10% | 4.56x |
| Italy Cluster | 0.05% | 4.35x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.15% | 4.31x |
| Greece Cluster | 0.06% | 4.12x |
| Philanthropy - Nonprofits | 0.16% | 3.90x |
| Quebec Real Estate | 0.03% | 3.47x |
| French News & Gossip Cluster | 0.11% | 3.14x |
| Rural Living | 0.02% | 3.13x |
| NYC Tourist Attractions | 1.99% | 3.03x |
| South Carolina Travel | 0.03% | 2.89x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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