Dstillery Audiences

FIDELITY

Audience Size: 235.4 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 235.4 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.74% 3.36x
New York City Events Researchers 2.72% 2.95x
Caribbean Destination Reopening Researchers 2.04% 2.61x
United Nations Donors 2.95% 2.44x
Telemedicine Content Readers 1.06% 2.36x
Yale University Fans 2.80% 2.35x
Quarantine Planners 1.44% 2.26x
United Arab Emirates Trip Planners 2.72% 2.15x
Burger Enthusiast 3.78% 2.14x
New York Knicks Fans 3.25% 2.12x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.

Location Composition Index
Intermix 0.84% 8.79x
Free People 5.80% 7.74x
Ann Taylor 4.01% 7.50x
Madewell 5.70% 7.29x
Lululemon 9.57% 7.27x
Bonobos 1.93% 6.99x
Anthropologie 8.42% 6.80x
Saint Laurent Paris 0.71% 6.71x
Everlane 0.04% 6.67x
REI 3.70% 6.51x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.53% 7.42x
Spanish Health & Wellness 0.23% 4.66x
Design Software 0.23% 4.20x
College Planning 0.98% 4.05x
Legal Information Research Cluster 0.38% 4.00x
Korea Cluster 0.18% 3.89x
High-End Audio 0.45% 3.62x
Office Furniture Design 0.06% 3.58x
New York City Education & News Cluster 0.23% 3.55x
Quebec Real Estate 0.03% 3.47x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female