Dstillery Audiences

FIDELITY

Audience Size: 462.5 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 462.5 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.66% 3.07x
Ballet Enthusiasts 5.41% 2.71x
New York Trip Planners 5.18% 2.70x
Real Estate Decision Makers 4.45% 2.59x
Online Grocery Shoppers 5.44% 2.54x
Venture Capitalists 3.82% 2.36x
E-cycling Enthusiasts 4.86% 2.30x
SEO Specialists 3.94% 2.27x
Luxury Boutique Hotel Researchers 3.94% 2.27x
Shared Work Space Researchers 3.56% 2.27x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.73% 33.19x
Topshop 1.69% 23.87x
Intermix 3.13% 23.06x
Supreme 0.47% 22.13x
Bonobos 5.44% 20.32x
Saint Laurent Paris 3.25% 20.31x
Zara 9.22% 20.12x
Calvin Klein 1.54% 18.81x
The North Face 7.00% 18.56x
Club Monaco 4.02% 18.17x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.32% 6.01x
Meeting Planning & Hotels 0.16% 5.16x
NYC Tourist Attractions 2.19% 4.43x
Serbia & Albania Cluster 0.13% 4.08x
Philanthropy - Nonprofits 0.10% 4.00x
New York City Real Estate Research Cluster 1.56% 3.66x
Office Furniture Design 0.06% 3.58x
Professional Audio Visual 0.06% 3.50x
Quebec Real Estate 0.03% 3.47x
College Greek Life 0.13% 3.24x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male