Dstillery Audiences

FIDELITY

Audience Size: 350.3 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 350.3 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.26% 3.76x
New York City Events Researchers 3.91% 3.11x
Online Grocery Shoppers 4.84% 3.10x
Landscape Architects 3.91% 3.03x
Ballet Enthusiasts 4.06% 2.98x
Real Estate Decision Makers 4.53% 2.80x
Luxury Boutique Hotel Researchers 4.22% 2.48x
Men's Shoe Shoppers 3.91% 2.42x
New York Trip Planners 3.59% 2.33x
Cape Cod News Readers 3.28% 2.30x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.63% 38.53x
Topshop 1.37% 26.60x
Intermix 2.60% 24.59x
Supreme 0.42% 24.33x
Zara 8.82% 22.74x
The North Face 7.16% 22.59x
Saint Laurent Paris 2.78% 22.08x
Bonobos 4.74% 21.88x
Calvin Klein 1.35% 20.12x
Armani 7.35% 19.67x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Bags & Luggage.

Content Affinity Composition Index
Bags & Luggage 0.47% 5.77x
Real Estate Cluster 0.21% 4.94x
New York City Real Estate Research Cluster 1.56% 4.90x
Fashion Cluster 1.88% 4.35x
Winter Sports & Gear 0.31% 3.99x
Children's Health 0.31% 3.67x
NYC Tourist Attractions 0.94% 3.65x
Office Furniture Design 0.06% 3.58x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.47% 3.57x
Homeschooling 0.07% 3.49x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male