Dstillery Audiences

FIDELITY

Audience Size: 55.8 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 55.8 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 0.52% 2.71x
Myrtle Beach Trip Planners 4.18% 2.62x
Market Intelligence Researchers 0.85% 2.46x
Instantpot Enthusiasts 0.87% 2.35x
Wine Lovers 0.57% 2.33x
Coffee Bean Shoppers 1.42% 2.32x
Asheville Trip Planners 1.83% 2.23x
E-cycling Enthusiasts 3.39% 2.22x
COVID Testing Researchers 0.78% 2.22x
Costco Deal Blog Readers 0.52% 2.16x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.

Location Composition Index
Intermix 0.52% 26.21x
Gap 4.78% 24.50x
The North Face 1.43% 24.15x
Free People 1.79% 20.54x
Club Monaco 0.56% 19.84x
Anthropologie 3.44% 18.22x
Zara 1.68% 18.19x
Uniqlo 0.82% 18.08x
Bonobos 0.91% 18.06x
Kate Spade 0.88% 17.96x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 4.70% 4.57x
Gossip & Entertainment 0.85% 4.18x
US Cycling 0.52% 3.81x
Wedding Planning 0.66% 3.80x
Office Furniture Design 0.06% 3.58x
Quebec Real Estate 0.03% 3.47x
Legal Information Research Cluster 0.18% 3.47x
North Carolina 2.09% 3.45x
Rural Living 0.02% 3.13x
Southern California Cluster 0.08% 3.01x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female