Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 594.1 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 12.64x |
| Family Adventures Travelers | 0.01% | 9.85x |
| Work Comes First Travelers | 0.01% | 3.58x |
| Venture Capitalists | 4.10% | 2.49x |
| New York City Events Researchers | 4.93% | 2.39x |
| Real Estate Decision Makers | 4.51% | 2.21x |
| Online Grocery Shoppers | 5.16% | 2.19x |
| Ballet Enthusiasts | 4.36% | 2.14x |
| United Arab Emirates Trip Planners | 4.02% | 2.09x |
| Investment Banking Professionals | 3.73% | 2.05x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Curious about what else the Fidelity audience is interested in?
Sign Up
APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.58% | 30.69x |
| Armani | 11.46% | 21.32x |
| Zara | 8.16% | 19.78x |
| Intermix | 2.81% | 18.60x |
| Topshop | 1.09% | 18.37x |
| Bonobos | 3.80% | 17.75x |
| Supreme | 0.51% | 17.42x |
| Club Monaco | 3.02% | 16.18x |
| Calvin Klein | 1.54% | 15.95x |
| Saint Laurent Paris | 2.17% | 15.46x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Want to find more of the Fidelity audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 16.58x |
| Golf & Boats | 0.02% | 12.08x |
| Washington D.C. Hotels | 0.02% | 11.87x |
| Sports - Skiing, Snowboarding | 0.01% | 10.57x |
| Home Décor, Furniture, & Decorating | 0.03% | 9.41x |
| Watches & Jewelry | 0.01% | 9.32x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 8.26x |
| Barcode Site & App Users | 0.02% | 7.26x |
| Local & Travel England - Northern England | 0.03% | 5.83x |
| Environmentally Friendly Cars | 0.03% | 5.19x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Want to see more of the Content Affinities the Fidelity audience visits?
Sign Up
DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Fidelity audience?
Sign Up