Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 183.4 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 4.81% | 2.13x |
| SEO Specialists | 1.84% | 2.03x |
| Venture Capitalists | 1.88% | 2.03x |
| New York Trip Planners | 2.75% | 2.02x |
| Online Grocery Shoppers | 5.30% | 2.01x |
| Executive Travelers | 2.05% | 1.97x |
| Shared Work Space Researchers | 1.79% | 1.97x |
| Men's Shoe Shoppers | 1.93% | 1.91x |
| Miami Trip Planners | 2.18% | 1.86x |
| Broadway Fans | 1.83% | 1.84x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Armani.
| Location | Composition | Index |
| Armani | 4.64% | 35.05x |
| Ann Taylor | 2.89% | 25.87x |
| Club Monaco | 2.31% | 25.48x |
| Levi Strauss | 1.83% | 25.46x |
| Zara | 4.04% | 24.57x |
| Intermix | 1.28% | 24.32x |
| Uniqlo | 1.73% | 22.16x |
| Hugo Boss | 1.99% | 21.85x |
| Madewell | 2.01% | 21.24x |
| Anthropologie | 4.88% | 21.17x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.02% | 3.13x |
| Mobile Industry Information | 0.19% | 2.69x |
| New York City Education & News Cluster | 1.18% | 2.67x |
| NYC Tourist Attractions | 1.60% | 2.60x |
| College Greek Life | 0.20% | 2.51x |
| LGBTQ Advocacy | 0.96% | 2.17x |
| Hudson Valley New York Media | 0.55% | 2.14x |
| Legal Information Research Cluster | 0.98% | 2.04x |
| Caribbean Vacation | 0.27% | 2.04x |
| Film Production | 0.20% | 2.03x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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