Dstillery Audiences

FIDELITY

Audience Size: 535.4 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 535.4 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.07% 2.77x
Ballet Enthusiasts 6.24% 2.69x
New York City Events Researchers 5.58% 2.57x
New York Trip Planners 5.27% 2.31x
Online Grocery Shoppers 5.51% 2.31x
Real Estate Decision Makers 5.06% 2.17x
Opera Enthusiasts 4.42% 2.12x
Preppy Clothing Shoppers 5.08% 2.11x
E-cycling Enthusiasts 5.37% 2.10x
Symphony Music Enthusiasts 4.75% 2.08x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.80% 32.76x
Topshop 1.86% 22.48x
Supreme 0.50% 22.27x
Intermix 3.45% 21.46x
Bonobos 5.73% 19.78x
Saint Laurent Paris 3.40% 19.53x
Zara 9.55% 18.92x
Calvin Klein 1.67% 18.87x
Club Monaco 4.23% 17.66x
Armani 8.48% 17.51x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.09% 6.08x
France Online Music & Quiz Content Cluster 0.12% 5.90x
Philanthropy - Nonprofits 0.17% 5.84x
Russia Cluster 0.17% 4.68x
Local & Travel England - East Midlands 0.07% 4.60x
Real Estate Cluster 0.24% 4.35x
Institutional Investing 0.24% 4.17x
Work Productivity 0.33% 3.82x
London Tourism & Events 0.05% 3.80x
Retail Industry News 0.19% 3.80x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male