Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 161.8 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.26% | 3.76x |
| New York City Events Researchers | 3.84% | 3.27x |
| Venture Capitalists | 4.24% | 3.13x |
| Ballet Enthusiasts | 4.04% | 3.05x |
| Rideshare App Users | 3.43% | 3.02x |
| EDM Festival Enthusiasts | 5.86% | 2.71x |
| Home Interior Design Enthusiasts | 3.84% | 2.68x |
| Luxury Travel Researchers | 4.24% | 2.64x |
| Canada Trip Planners | 3.03% | 2.57x |
| New Years Eve Party Ticket Purchasers | 5.05% | 2.50x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.35% | 37.06x |
| Topshop | 0.71% | 28.48x |
| The North Face | 5.50% | 26.30x |
| Intermix | 1.70% | 26.17x |
| Zara | 5.90% | 23.26x |
| Bonobos | 2.83% | 21.32x |
| Saint Laurent Paris | 1.59% | 20.88x |
| Supreme | 0.20% | 19.87x |
| Armani | 4.67% | 19.14x |
| Ann Taylor | 3.87% | 18.86x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Design Software.
| Content Affinity | Composition | Index |
| Design Software | 0.61% | 5.12x |
| NYC Tourist Attractions | 0.81% | 4.16x |
| Winter Sports & Gear | 0.31% | 3.99x |
| Yoga & Meditation | 0.40% | 3.97x |
| Data, Analytics & Coding | 0.61% | 3.90x |
| Corporate Employment Pages | 0.40% | 3.84x |
| Office Furniture Design | 0.06% | 3.58x |
| Homeschooling | 0.07% | 3.49x |
| Quebec Real Estate | 0.03% | 3.47x |
| Healthcare - Doctors & Diagnosis | 0.42% | 3.43x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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