Dstillery Audiences

FIDELITY

Audience Size: 161.8 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 161.8 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.26% 3.76x
New York City Events Researchers 3.84% 3.27x
Venture Capitalists 4.24% 3.13x
Ballet Enthusiasts 4.04% 3.05x
Rideshare App Users 3.43% 3.02x
EDM Festival Enthusiasts 5.86% 2.71x
Home Interior Design Enthusiasts 3.84% 2.68x
Luxury Travel Researchers 4.24% 2.64x
Canada Trip Planners 3.03% 2.57x
New Years Eve Party Ticket Purchasers 5.05% 2.50x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.35% 37.06x
Topshop 0.71% 28.48x
The North Face 5.50% 26.30x
Intermix 1.70% 26.17x
Zara 5.90% 23.26x
Bonobos 2.83% 21.32x
Saint Laurent Paris 1.59% 20.88x
Supreme 0.20% 19.87x
Armani 4.67% 19.14x
Ann Taylor 3.87% 18.86x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Design Software.

Content Affinity Composition Index
Design Software 0.61% 5.12x
NYC Tourist Attractions 0.81% 4.16x
Winter Sports & Gear 0.31% 3.99x
Yoga & Meditation 0.40% 3.97x
Data, Analytics & Coding 0.61% 3.90x
Corporate Employment Pages 0.40% 3.84x
Office Furniture Design 0.06% 3.58x
Homeschooling 0.07% 3.49x
Quebec Real Estate 0.03% 3.47x
Healthcare - Doctors & Diagnosis 0.42% 3.43x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male