Dstillery Audiences

FIDELITY

Audience Size: 559.3 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 559.3 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.16% 2.74x
Ballet Enthusiasts 5.39% 2.73x
Online Grocery Shoppers 5.77% 2.60x
Venture Capitalists 4.34% 2.47x
Burger Enthusiast 1.35% 2.40x
Real Estate Decision Makers 4.88% 2.36x
New York Trip Planners 4.80% 2.30x
Men's Shoe Shoppers 4.57% 2.27x
Symphony Music Enthusiasts 4.62% 2.26x
Last Minute Travelers 4.50% 2.21x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.69% 28.38x
Supreme 0.51% 21.64x
Intermix 3.37% 20.60x
Topshop 1.76% 20.30x
Zara 8.95% 19.06x
Bonobos 5.54% 18.67x
Armani 9.67% 18.34x
Saint Laurent Paris 2.97% 18.21x
Anthropologie 4.90% 18.18x
Calvin Klein 1.51% 17.85x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.66% 4.58x
Serbia & Albania Cluster 0.10% 4.33x
India Cluster 0.38% 4.06x
NYC Tourist Attractions 2.15% 3.98x
Alternative Streaming Services 0.05% 3.87x
Electronic Document Assembly 0.08% 3.78x
Men's Dress Shirt Shopping 0.18% 3.73x
New York City Real Estate Research Cluster 1.53% 3.67x
Startup Investment 1.10% 3.61x
Alternative Movie Streaming 0.13% 3.59x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male