Dstillery Audiences

FIDELITY

Audience Size: 594.1 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 594.1 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 12.64x
Family Adventures Travelers 0.01% 9.85x
Work Comes First Travelers 0.01% 3.58x
Venture Capitalists 4.10% 2.49x
New York City Events Researchers 4.93% 2.39x
Real Estate Decision Makers 4.51% 2.21x
Online Grocery Shoppers 5.16% 2.19x
Ballet Enthusiasts 4.36% 2.14x
United Arab Emirates Trip Planners 4.02% 2.09x
Investment Banking Professionals 3.73% 2.05x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.58% 30.69x
Armani 11.46% 21.32x
Zara 8.16% 19.78x
Intermix 2.81% 18.60x
Topshop 1.09% 18.37x
Bonobos 3.80% 17.75x
Supreme 0.51% 17.42x
Club Monaco 3.02% 16.18x
Calvin Klein 1.54% 15.95x
Saint Laurent Paris 2.17% 15.46x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 16.58x
Golf & Boats 0.02% 12.08x
Washington D.C. Hotels 0.02% 11.87x
Sports - Skiing, Snowboarding 0.01% 10.57x
Home Décor, Furniture, & Decorating 0.03% 9.41x
Watches & Jewelry 0.01% 9.32x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.26x
Barcode Site & App Users 0.02% 7.26x
Local & Travel England - Northern England 0.03% 5.83x
Environmentally Friendly Cars 0.03% 5.19x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male