Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 350.3 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.26% | 3.76x |
| New York City Events Researchers | 3.91% | 3.11x |
| Online Grocery Shoppers | 4.84% | 3.10x |
| Landscape Architects | 3.91% | 3.03x |
| Ballet Enthusiasts | 4.06% | 2.98x |
| Real Estate Decision Makers | 4.53% | 2.80x |
| Luxury Boutique Hotel Researchers | 4.22% | 2.48x |
| Men's Shoe Shoppers | 3.91% | 2.42x |
| New York Trip Planners | 3.59% | 2.33x |
| Cape Cod News Readers | 3.28% | 2.30x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.63% | 38.53x |
| Topshop | 1.37% | 26.60x |
| Intermix | 2.60% | 24.59x |
| Supreme | 0.42% | 24.33x |
| Zara | 8.82% | 22.74x |
| The North Face | 7.16% | 22.59x |
| Saint Laurent Paris | 2.78% | 22.08x |
| Bonobos | 4.74% | 21.88x |
| Calvin Klein | 1.35% | 20.12x |
| Armani | 7.35% | 19.67x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Bags & Luggage.
| Content Affinity | Composition | Index |
| Bags & Luggage | 0.47% | 5.77x |
| Real Estate Cluster | 0.21% | 4.94x |
| New York City Real Estate Research Cluster | 1.56% | 4.90x |
| Fashion Cluster | 1.88% | 4.35x |
| Winter Sports & Gear | 0.31% | 3.99x |
| Children's Health | 0.31% | 3.67x |
| NYC Tourist Attractions | 0.94% | 3.65x |
| Office Furniture Design | 0.06% | 3.58x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.47% | 3.57x |
| Homeschooling | 0.07% | 3.49x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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