Dstillery Audiences

FIDELITY

Audience Size: 59 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 59 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.59% 3.72x
Modern Art Museum Researchers 2.81% 3.16x
New York City Events Researchers 2.68% 2.77x
Readers of Malayalam Content 4.08% 2.71x
Global Destinations Reopening Researchers 1.91% 2.68x
School Closings Updates Readers 1.40% 2.60x
College Aspirants 1.91% 2.59x
Mens Business Clothes Shoppers 0.77% 2.55x
Restaurant Reservation Enthusiasts 1.91% 2.49x
Business Filing Researchers 1.91% 2.45x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Free People.

Location Composition Index
Free People 2.20% 18.27x
The North Face 1.31% 15.92x
Jos A. Bank Clothiers 4.71% 13.91x
Lululemon 3.66% 13.56x
Chicos 5.77% 13.19x
White House Black Market 5.63% 12.48x
Ann Taylor 1.16% 12.33x
Madewell 1.60% 12.00x
Gap 4.46% 11.04x
Banana Republic 3.95% 10.62x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing).

Content Affinity Composition Index
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.51% 7.32x
Pacific Northwest Sports & News Cluster 0.89% 6.36x
New York City Education & News Cluster 0.38% 5.47x
Conservatives & Conspiracies 0.43% 4.73x
Science Education & Resources 0.38% 4.46x
India Cluster 0.38% 3.80x
Office Furniture Design 0.06% 3.58x
Party Planning & Invitations 0.26% 3.55x
Quebec Real Estate 0.03% 3.47x
Online Mini Game Players 0.26% 3.46x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male