Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 554.4 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.01% | 12.64x |
| Family Adventures Travelers | 0.01% | 9.85x |
| Work Comes First Travelers | 0.01% | 3.58x |
| New York City Events Researchers | 5.47% | 2.29x |
| Ballet Enthusiasts | 5.47% | 2.25x |
| Real Estate Decision Makers | 5.47% | 2.24x |
| Online Grocery Shoppers | 5.17% | 2.12x |
| Venture Capitalists | 3.93% | 2.08x |
| New York Trip Planners | 5.51% | 2.06x |
| Yale University Fans | 4.18% | 2.03x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.54% | 27.30x |
| Armani | 11.96% | 19.62x |
| Zara | 8.02% | 17.79x |
| Intermix | 2.69% | 17.38x |
| Topshop | 0.75% | 15.69x |
| Bonobos | 2.93% | 15.57x |
| Levi Strauss | 3.24% | 15.08x |
| Club Monaco | 3.04% | 15.02x |
| Uniqlo | 3.62% | 14.55x |
| Calvin Klein | 1.75% | 13.36x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 12.61x |
| Washington D.C. Hotels | 0.02% | 11.87x |
| Sports - Skiing, Snowboarding | 0.01% | 10.57x |
| Home Décor, Furniture, & Decorating | 0.03% | 9.41x |
| Watches & Jewelry | 0.01% | 9.32x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 8.26x |
| England Tourism | 0.04% | 7.52x |
| Barcode Site & App Users | 0.02% | 7.26x |
| Environmentally Friendly Cars | 0.04% | 6.20x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.04% | 5.84x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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