Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 583.2 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.58% | 2.46x |
| Venture Capitalists | 2.84% | 2.40x |
| Ballet Enthusiasts | 3.31% | 2.27x |
| New York Trip Planners | 3.74% | 2.25x |
| Real Estate Decision Makers | 6.63% | 2.19x |
| Restaurant Menu Researchers | 2.61% | 2.11x |
| Preppy Clothing Shoppers | 3.42% | 2.10x |
| Investment Banking Professionals | 2.99% | 2.08x |
| Home Interior Design Enthusiasts | 2.67% | 2.04x |
| Shared Work Space Researchers | 3.19% | 2.04x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.55% | 38.38x |
| Armani | 9.45% | 24.39x |
| Club Monaco | 2.90% | 23.11x |
| Intermix | 2.52% | 21.43x |
| Zara | 7.83% | 21.23x |
| Bonobos | 1.37% | 19.58x |
| Levi Strauss | 2.94% | 19.55x |
| Topshop | 0.33% | 18.16x |
| Uniqlo | 3.32% | 18.12x |
| Supreme | 0.60% | 17.69x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.75% | 3.63x |
| New York City Education & News Cluster | 1.58% | 3.16x |
| NYC Tourist Attractions | 2.29% | 3.10x |
| San Francisco Bay Area Cluster | 2.13% | 2.07x |
| Furniture & Home Improvement | 1.54% | 2.04x |
| Connecticut News | 2.52% | 1.78x |
| Boston Cluster | 3.81% | 1.69x |
| Stock Market Investing Researchers | 4.64% | 1.59x |
| South Florida Cluster | 2.42% | 1.59x |
| Small Business Resources | 4.19% | 1.55x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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