Dstillery Audiences

FIDELITY

Audience Size: 23.7 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.60% 3.76x
SEO Specialists 5.44% 3.54x
Northeastern Voters 6.28% 3.43x
Italian Mens National Soccer Team Fans 5.86% 3.34x
New York Knicks Fans 6.28% 3.15x
COVID Thanksgiving Planners 3.77% 3.14x
Stay-at-Home Parents 5.86% 3.11x
UFC and MMA Fans 5.86% 2.73x
Microsoft Friendly Developers 5.44% 2.71x
Remdesivir Information Researchers 2.51% 2.68x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.

Location Composition Index
Intermix 0.60% 25.85x
Lululemon 6.27% 22.41x
Zara 2.37% 21.65x
Saint Laurent Paris 0.45% 20.12x
Armani 1.94% 19.41x
Club Monaco 0.85% 18.94x
The North Face 2.30% 18.19x
Madewell 2.84% 17.36x
Bonobos 1.11% 17.15x
Free People 2.73% 16.87x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 5.86% 7.88x
Anime 1.17% 6.62x
New Jersey News Cluster 11.30% 6.31x
New York City Real Estate Research Cluster 1.26% 4.59x
Latin American News 1.26% 4.57x
Sports - Climbing, Non-traditional 1.26% 4.54x
Motorcycle Lifestyle Researchers 1.26% 4.16x
Data Analysis & Scripting 0.84% 3.89x
Quotes & Inspiration 0.84% 3.81x
Fantasy Name Generators 1.26% 3.75x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male