Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 535.4 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.07% | 2.77x |
| Ballet Enthusiasts | 6.24% | 2.69x |
| New York City Events Researchers | 5.58% | 2.57x |
| New York Trip Planners | 5.27% | 2.31x |
| Online Grocery Shoppers | 5.51% | 2.31x |
| Real Estate Decision Makers | 5.06% | 2.17x |
| Opera Enthusiasts | 4.42% | 2.12x |
| Preppy Clothing Shoppers | 5.08% | 2.11x |
| E-cycling Enthusiasts | 5.37% | 2.10x |
| Symphony Music Enthusiasts | 4.75% | 2.08x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.80% | 32.76x |
| Topshop | 1.86% | 22.48x |
| Supreme | 0.50% | 22.27x |
| Intermix | 3.45% | 21.46x |
| Bonobos | 5.73% | 19.78x |
| Saint Laurent Paris | 3.40% | 19.53x |
| Zara | 9.55% | 18.92x |
| Calvin Klein | 1.67% | 18.87x |
| Club Monaco | 4.23% | 17.66x |
| Armani | 8.48% | 17.51x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.09% | 6.08x |
| France Online Music & Quiz Content Cluster | 0.12% | 5.90x |
| Philanthropy - Nonprofits | 0.17% | 5.84x |
| Russia Cluster | 0.17% | 4.68x |
| Local & Travel England - East Midlands | 0.07% | 4.60x |
| Real Estate Cluster | 0.24% | 4.35x |
| Institutional Investing | 0.24% | 4.17x |
| Work Productivity | 0.33% | 3.82x |
| London Tourism & Events | 0.05% | 3.80x |
| Retail Industry News | 0.19% | 3.80x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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