Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 59 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.59% | 3.72x |
| Modern Art Museum Researchers | 2.81% | 3.16x |
| New York City Events Researchers | 2.68% | 2.77x |
| Readers of Malayalam Content | 4.08% | 2.71x |
| Global Destinations Reopening Researchers | 1.91% | 2.68x |
| School Closings Updates Readers | 1.40% | 2.60x |
| College Aspirants | 1.91% | 2.59x |
| Mens Business Clothes Shoppers | 0.77% | 2.55x |
| Restaurant Reservation Enthusiasts | 1.91% | 2.49x |
| Business Filing Researchers | 1.91% | 2.45x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Free People.
| Location | Composition | Index |
| Free People | 2.20% | 18.27x |
| The North Face | 1.31% | 15.92x |
| Jos A. Bank Clothiers | 4.71% | 13.91x |
| Lululemon | 3.66% | 13.56x |
| Chicos | 5.77% | 13.19x |
| White House Black Market | 5.63% | 12.48x |
| Ann Taylor | 1.16% | 12.33x |
| Madewell | 1.60% | 12.00x |
| Gap | 4.46% | 11.04x |
| Banana Republic | 3.95% | 10.62x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing).
| Content Affinity | Composition | Index |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.51% | 7.32x |
| Pacific Northwest Sports & News Cluster | 0.89% | 6.36x |
| New York City Education & News Cluster | 0.38% | 5.47x |
| Conservatives & Conspiracies | 0.43% | 4.73x |
| Science Education & Resources | 0.38% | 4.46x |
| India Cluster | 0.38% | 3.80x |
| Office Furniture Design | 0.06% | 3.58x |
| Party Planning & Invitations | 0.26% | 3.55x |
| Quebec Real Estate | 0.03% | 3.47x |
| Online Mini Game Players | 0.26% | 3.46x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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