Dstillery Audiences

FIDELITY

Audience Size: 141.8 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 141.8 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.51% 3.29x
Ballet Enthusiasts 4.50% 3.18x
Major Airline Customers 4.50% 2.77x
New York Trip Planners 4.14% 2.68x
School Closings Updates Readers 1.71% 2.67x
Online Grocery Shoppers 3.87% 2.49x
Rock Climbing Enthusiasts 3.24% 2.46x
Sightseeing Travelers 4.14% 2.41x
Italy Trip Planners 3.15% 2.40x
Northeastern Voters 3.96% 2.38x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.

Location Composition Index
Intermix 0.58% 11.43x
Bonobos 1.28% 8.96x
Lululemon 5.56% 8.07x
Free People 3.11% 7.95x
Jos A. Bank Clothiers 9.43% 7.85x
Madewell 3.02% 7.78x
Ann Taylor 2.00% 7.62x
Saint Laurent Paris 0.38% 7.24x
Topshop 0.12% 7.17x
Anthropologie 4.51% 6.87x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.45% 5.20x
New York City Real Estate Research Cluster 1.17% 4.73x
Korea Cluster 0.27% 4.48x
Motorcycle Racing Researchers 0.18% 3.83x
International Travel 0.26% 3.77x
Sewing, Embroidery & Quilting 0.18% 3.72x
Office Furniture Design 0.06% 3.58x
Quebec Real Estate 0.03% 3.47x
Pac 12 Sports 0.18% 3.38x
Private Aviation 0.18% 3.36x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male