Dstillery Audiences

FIDELITY

Audience Size: 57.7 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 57.7 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.75% 3.02x
Mid Size Sedan Auto Intenders 2.17% 2.87x
Home Interior Design Enthusiasts 3.95% 2.86x
Mid-Range Grocery Shoppers 4.94% 2.76x
Ballet Enthusiasts 3.75% 2.68x
Travel Reward Points Enthusiasts 4.35% 2.64x
Kitchen and Bath Professionals 5.34% 2.52x
New York Trip Planners 4.15% 2.50x
Furniture Shoppers 5.34% 2.50x
Home DIY Enthusiasts 3.36% 2.49x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.

Location Composition Index
Intermix 0.57% 22.24x
Lululemon 6.00% 20.51x
Calvin Klein 0.28% 18.92x
Bonobos 1.20% 18.52x
Saint Laurent Paris 0.33% 16.66x
Armani 1.45% 16.58x
Zara 1.70% 16.47x
Free People 2.60% 15.82x
Forever 21 6.46% 15.35x
Uniqlo 0.71% 15.28x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Crossword & Puzzle Players.

Content Affinity Composition Index
Crossword & Puzzle Players 0.99% 5.51x
New York City Family & Activity Cluster 2.96% 4.53x
New York City Real Estate Research Cluster 1.19% 4.17x
Latin American Spanish Language News 0.79% 3.98x
NYC Tourist Attractions 0.40% 3.80x
Mexico Cluster 1.19% 3.76x
Data Analysis & Scripting 0.79% 3.64x
Office Furniture Design 0.06% 3.58x
Assorted Topics (Power Trains, Drones, Web Design) 0.41% 3.49x
Quebec Real Estate 0.03% 3.47x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female