Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 58.8 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.26% | 3.76x |
| Men's Shoe Shoppers | 5.17% | 3.23x |
| United Arab Emirates Trip Planners | 4.55% | 3.23x |
| Cricket Enthusiasts | 4.34% | 3.06x |
| Canada Trip Planners | 3.93% | 2.89x |
| Global Destinations Reopening Researchers | 3.10% | 2.82x |
| Telemedicine Content Readers | 2.27% | 2.80x |
| New York City Events Researchers | 3.51% | 2.72x |
| Getaways Researchers | 3.10% | 2.72x |
| Ballet Enthusiasts | 3.93% | 2.65x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.58% | 26.88x |
| Saint Laurent Paris | 0.41% | 26.36x |
| Uniqlo | 0.75% | 19.09x |
| Armani | 1.22% | 18.34x |
| Lululemon | 4.95% | 17.93x |
| Zara | 1.53% | 17.11x |
| Anthropologie | 3.76% | 15.80x |
| Ann Taylor | 1.42% | 15.66x |
| Club Monaco | 0.46% | 15.44x |
| Madewell | 1.82% | 14.97x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.83% | 6.46x |
| India Cluster | 0.62% | 5.45x |
| School Curriculum | 0.83% | 5.01x |
| NYC Tourist Attractions | 1.03% | 5.00x |
| Music Production | 0.62% | 4.88x |
| New York City Real Estate Research Cluster | 2.07% | 4.85x |
| Tennis, Golf & Boxing | 1.03% | 4.56x |
| Mortgages & Insurance | 0.62% | 4.03x |
| Party Suppliers | 0.61% | 3.80x |
| Nature & Wildlife | 0.41% | 3.79x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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