Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 559.3 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.16% | 2.74x |
| Ballet Enthusiasts | 5.39% | 2.73x |
| Online Grocery Shoppers | 5.77% | 2.60x |
| Venture Capitalists | 4.34% | 2.47x |
| Burger Enthusiast | 1.35% | 2.40x |
| Real Estate Decision Makers | 4.88% | 2.36x |
| New York Trip Planners | 4.80% | 2.30x |
| Men's Shoe Shoppers | 4.57% | 2.27x |
| Symphony Music Enthusiasts | 4.62% | 2.26x |
| Last Minute Travelers | 4.50% | 2.21x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.69% | 28.38x |
| Supreme | 0.51% | 21.64x |
| Intermix | 3.37% | 20.60x |
| Topshop | 1.76% | 20.30x |
| Zara | 8.95% | 19.06x |
| Bonobos | 5.54% | 18.67x |
| Armani | 9.67% | 18.34x |
| Saint Laurent Paris | 2.97% | 18.21x |
| Anthropologie | 4.90% | 18.18x |
| Calvin Klein | 1.51% | 17.85x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.66% | 4.58x |
| Serbia & Albania Cluster | 0.10% | 4.33x |
| India Cluster | 0.38% | 4.06x |
| NYC Tourist Attractions | 2.15% | 3.98x |
| Alternative Streaming Services | 0.05% | 3.87x |
| Electronic Document Assembly | 0.08% | 3.78x |
| Men's Dress Shirt Shopping | 0.18% | 3.73x |
| New York City Real Estate Research Cluster | 1.53% | 3.67x |
| Startup Investment | 1.10% | 3.61x |
| Alternative Movie Streaming | 0.13% | 3.59x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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