Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 235.4 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.74% | 3.36x |
| New York City Events Researchers | 2.72% | 2.95x |
| Caribbean Destination Reopening Researchers | 2.04% | 2.61x |
| United Nations Donors | 2.95% | 2.44x |
| Telemedicine Content Readers | 1.06% | 2.36x |
| Yale University Fans | 2.80% | 2.35x |
| Quarantine Planners | 1.44% | 2.26x |
| United Arab Emirates Trip Planners | 2.72% | 2.15x |
| Burger Enthusiast | 3.78% | 2.14x |
| New York Knicks Fans | 3.25% | 2.12x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.84% | 8.79x |
| Free People | 5.80% | 7.74x |
| Ann Taylor | 4.01% | 7.50x |
| Madewell | 5.70% | 7.29x |
| Lululemon | 9.57% | 7.27x |
| Bonobos | 1.93% | 6.99x |
| Anthropologie | 8.42% | 6.80x |
| Saint Laurent Paris | 0.71% | 6.71x |
| Everlane | 0.04% | 6.67x |
| REI | 3.70% | 6.51x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.53% | 7.42x |
| Spanish Health & Wellness | 0.23% | 4.66x |
| Design Software | 0.23% | 4.20x |
| College Planning | 0.98% | 4.05x |
| Legal Information Research Cluster | 0.38% | 4.00x |
| Korea Cluster | 0.18% | 3.89x |
| High-End Audio | 0.45% | 3.62x |
| Office Furniture Design | 0.06% | 3.58x |
| New York City Education & News Cluster | 0.23% | 3.55x |
| Quebec Real Estate | 0.03% | 3.47x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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