Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 141.8 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.51% | 3.29x |
| Ballet Enthusiasts | 4.50% | 3.18x |
| Major Airline Customers | 4.50% | 2.77x |
| New York Trip Planners | 4.14% | 2.68x |
| School Closings Updates Readers | 1.71% | 2.67x |
| Online Grocery Shoppers | 3.87% | 2.49x |
| Rock Climbing Enthusiasts | 3.24% | 2.46x |
| Sightseeing Travelers | 4.14% | 2.41x |
| Italy Trip Planners | 3.15% | 2.40x |
| Northeastern Voters | 3.96% | 2.38x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.58% | 11.43x |
| Bonobos | 1.28% | 8.96x |
| Lululemon | 5.56% | 8.07x |
| Free People | 3.11% | 7.95x |
| Jos A. Bank Clothiers | 9.43% | 7.85x |
| Madewell | 3.02% | 7.78x |
| Ann Taylor | 2.00% | 7.62x |
| Saint Laurent Paris | 0.38% | 7.24x |
| Topshop | 0.12% | 7.17x |
| Anthropologie | 4.51% | 6.87x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.45% | 5.20x |
| New York City Real Estate Research Cluster | 1.17% | 4.73x |
| Korea Cluster | 0.27% | 4.48x |
| Motorcycle Racing Researchers | 0.18% | 3.83x |
| International Travel | 0.26% | 3.77x |
| Sewing, Embroidery & Quilting | 0.18% | 3.72x |
| Office Furniture Design | 0.06% | 3.58x |
| Quebec Real Estate | 0.03% | 3.47x |
| Pac 12 Sports | 0.18% | 3.38x |
| Private Aviation | 0.18% | 3.36x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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