Dstillery Audiences

FIDELITY

Audience Size: 438.4 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 438.4 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 2.62% 2.48x
Venture Capitalists 3.24% 2.43x
New York City Events Researchers 3.68% 2.39x
Investment Banking Professionals 2.83% 2.12x
Shared Work Space Researchers 2.91% 2.11x
Home Interior Design Enthusiasts 3.01% 2.10x
New York Trip Planners 3.28% 2.08x
Broadway Fans 2.61% 2.06x
Ballet Enthusiasts 3.21% 2.05x
Real Estate Decision Makers 5.89% 2.04x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.38% 35.87x
Club Monaco 3.05% 25.33x
Armani 6.03% 24.78x
Intermix 2.09% 21.31x
Levi Strauss 2.54% 19.39x
Uniqlo 2.88% 19.37x
Zara 5.81% 19.04x
Supreme 0.48% 17.78x
Saint Laurent Paris 1.80% 17.44x
Ralph Lauren 1.66% 16.86x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.33% 4.65x
Franco-African Cluster 0.06% 3.85x
New York City Real Estate Research Cluster 1.42% 3.52x
Cosmetics Business 0.11% 3.43x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.08% 3.25x
New England & Ivy League Sports 0.74% 3.19x
New England Universities 1.36% 3.13x
NYC Tourist Attractions 2.11% 3.11x
Brazil & Portugal News 0.14% 2.88x
Real Estate Cluster 0.21% 2.84x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male