Dstillery Audiences

FIDELITY

Audience Size: 25.5 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Retail Job Seekers.

Interest Composition Index
Retail Job Seekers 6.28% 3.68x
Getaways Researchers 3.59% 3.56x
New York Trip Planners 5.38% 3.55x
New York City Events Researchers 4.04% 3.52x
Northeastern Voters 6.73% 3.48x
Investment Banking Professionals 6.73% 3.47x
Dermatologists 4.04% 3.25x
Home Interior Design Enthusiasts 4.04% 3.13x
Swimming Enthusiasts 4.93% 3.07x
Online Grocery Shoppers 4.93% 3.05x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Forever 21.

Location Composition Index
Forever 21 8.30% 21.63x
H&M 8.02% 19.98x
Lululemon 4.06% 18.48x
Free People 2.23% 17.17x
Armani 1.32% 16.25x
Urban Outfitters 2.51% 15.21x
Zara 1.32% 14.97x
Club Monaco 0.50% 14.65x
Jos A. Bank Clothiers 6.56% 14.58x
Bonobos 0.73% 14.27x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is New Jersey News Cluster.

Content Affinity Composition Index
New Jersey News Cluster 12.56% 6.54x
New York City Family & Activity Cluster 4.48% 6.45x
People Search 1.35% 5.85x
Right Wing Blogs - Pro-gun & Pro-life 1.35% 4.82x
Backpacking 1.35% 3.95x
Conservatives & Conspiracies 0.90% 3.87x
Hudson Valley New York Media 1.35% 3.83x
Magic & Games 1.35% 3.80x
Sports Apparel 0.90% 3.69x
Office Furniture Design 0.06% 3.58x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male