Dstillery Audiences

FIDELITY

Audience Size: 554.4 Thousand Devices

Explore the Fidelity Audience

Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 554.4 thousand unique devices whose actions qualify for the Fidelity audience.

Dstillery Crafted Audiences

INTERESTS

The Fidelity audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fidelity audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.01% 12.64x
Family Adventures Travelers 0.01% 9.85x
Work Comes First Travelers 0.01% 3.58x
New York City Events Researchers 5.47% 2.29x
Ballet Enthusiasts 5.47% 2.25x
Real Estate Decision Makers 5.47% 2.24x
Online Grocery Shoppers 5.17% 2.12x
Venture Capitalists 3.93% 2.08x
New York Trip Planners 5.51% 2.06x
Yale University Fans 4.18% 2.03x
Composition Percentage: The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fidelity audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.

Location Composition Index
Everlane 0.54% 27.30x
Armani 11.96% 19.62x
Zara 8.02% 17.79x
Intermix 2.69% 17.38x
Topshop 0.75% 15.69x
Bonobos 2.93% 15.57x
Levi Strauss 3.24% 15.08x
Club Monaco 3.04% 15.02x
Uniqlo 3.62% 14.55x
Calvin Klein 1.75% 13.36x
Composition Percentage: The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fidelity audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 12.61x
Washington D.C. Hotels 0.02% 11.87x
Sports - Skiing, Snowboarding 0.01% 10.57x
Home Décor, Furniture, & Decorating 0.03% 9.41x
Watches & Jewelry 0.01% 9.32x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.26x
England Tourism 0.04% 7.52x
Barcode Site & App Users 0.02% 7.26x
Environmentally Friendly Cars 0.04% 6.20x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 5.84x
Composition Percentage: The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male