Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 55.8 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Women’s Lifestyle Blogs Researchers.
| Interest | Composition | Index |
| Women’s Lifestyle Blogs Researchers | 0.52% | 2.71x |
| Myrtle Beach Trip Planners | 4.18% | 2.62x |
| Market Intelligence Researchers | 0.85% | 2.46x |
| Instantpot Enthusiasts | 0.87% | 2.35x |
| Wine Lovers | 0.57% | 2.33x |
| Coffee Bean Shoppers | 1.42% | 2.32x |
| Asheville Trip Planners | 1.83% | 2.23x |
| E-cycling Enthusiasts | 3.39% | 2.22x |
| COVID Testing Researchers | 0.78% | 2.22x |
| Costco Deal Blog Readers | 0.52% | 2.16x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.52% | 26.21x |
| Gap | 4.78% | 24.50x |
| The North Face | 1.43% | 24.15x |
| Free People | 1.79% | 20.54x |
| Club Monaco | 0.56% | 19.84x |
| Anthropologie | 3.44% | 18.22x |
| Zara | 1.68% | 18.19x |
| Uniqlo | 0.82% | 18.08x |
| Bonobos | 0.91% | 18.06x |
| Kate Spade | 0.88% | 17.96x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 4.70% | 4.57x |
| Gossip & Entertainment | 0.85% | 4.18x |
| US Cycling | 0.52% | 3.81x |
| Wedding Planning | 0.66% | 3.80x |
| Office Furniture Design | 0.06% | 3.58x |
| Quebec Real Estate | 0.03% | 3.47x |
| Legal Information Research Cluster | 0.18% | 3.47x |
| North Carolina | 2.09% | 3.45x |
| Rural Living | 0.02% | 3.13x |
| Southern California Cluster | 0.08% | 3.01x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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