Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 25.5 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Retail Job Seekers.
| Interest | Composition | Index |
| Retail Job Seekers | 6.28% | 3.68x |
| Getaways Researchers | 3.59% | 3.56x |
| New York Trip Planners | 5.38% | 3.55x |
| New York City Events Researchers | 4.04% | 3.52x |
| Northeastern Voters | 6.73% | 3.48x |
| Investment Banking Professionals | 6.73% | 3.47x |
| Dermatologists | 4.04% | 3.25x |
| Home Interior Design Enthusiasts | 4.04% | 3.13x |
| Swimming Enthusiasts | 4.93% | 3.07x |
| Online Grocery Shoppers | 4.93% | 3.05x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 8.30% | 21.63x |
| H&M | 8.02% | 19.98x |
| Lululemon | 4.06% | 18.48x |
| Free People | 2.23% | 17.17x |
| Armani | 1.32% | 16.25x |
| Urban Outfitters | 2.51% | 15.21x |
| Zara | 1.32% | 14.97x |
| Club Monaco | 0.50% | 14.65x |
| Jos A. Bank Clothiers | 6.56% | 14.58x |
| Bonobos | 0.73% | 14.27x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is New Jersey News Cluster.
| Content Affinity | Composition | Index |
| New Jersey News Cluster | 12.56% | 6.54x |
| New York City Family & Activity Cluster | 4.48% | 6.45x |
| People Search | 1.35% | 5.85x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.35% | 4.82x |
| Backpacking | 1.35% | 3.95x |
| Conservatives & Conspiracies | 0.90% | 3.87x |
| Hudson Valley New York Media | 1.35% | 3.83x |
| Magic & Games | 1.35% | 3.80x |
| Sports Apparel | 0.90% | 3.69x |
| Office Furniture Design | 0.06% | 3.58x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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