Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 438.4 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is Boston Trip Planners.
| Interest | Composition | Index |
| Boston Trip Planners | 2.62% | 2.48x |
| Venture Capitalists | 3.24% | 2.43x |
| New York City Events Researchers | 3.68% | 2.39x |
| Investment Banking Professionals | 2.83% | 2.12x |
| Shared Work Space Researchers | 2.91% | 2.11x |
| Home Interior Design Enthusiasts | 3.01% | 2.10x |
| New York Trip Planners | 3.28% | 2.08x |
| Broadway Fans | 2.61% | 2.06x |
| Ballet Enthusiasts | 3.21% | 2.05x |
| Real Estate Decision Makers | 5.89% | 2.04x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.38% | 35.87x |
| Club Monaco | 3.05% | 25.33x |
| Armani | 6.03% | 24.78x |
| Intermix | 2.09% | 21.31x |
| Levi Strauss | 2.54% | 19.39x |
| Uniqlo | 2.88% | 19.37x |
| Zara | 5.81% | 19.04x |
| Supreme | 0.48% | 17.78x |
| Saint Laurent Paris | 1.80% | 17.44x |
| Ralph Lauren | 1.66% | 16.86x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.33% | 4.65x |
| Franco-African Cluster | 0.06% | 3.85x |
| New York City Real Estate Research Cluster | 1.42% | 3.52x |
| Cosmetics Business | 0.11% | 3.43x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.08% | 3.25x |
| New England & Ivy League Sports | 0.74% | 3.19x |
| New England Universities | 1.36% | 3.13x |
| NYC Tourist Attractions | 2.11% | 3.11x |
| Brazil & Portugal News | 0.14% | 2.88x |
| Real Estate Cluster | 0.21% | 2.84x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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