Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 462.5 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.66% | 3.07x |
| Ballet Enthusiasts | 5.41% | 2.71x |
| New York Trip Planners | 5.18% | 2.70x |
| Real Estate Decision Makers | 4.45% | 2.59x |
| Online Grocery Shoppers | 5.44% | 2.54x |
| Venture Capitalists | 3.82% | 2.36x |
| E-cycling Enthusiasts | 4.86% | 2.30x |
| SEO Specialists | 3.94% | 2.27x |
| Luxury Boutique Hotel Researchers | 3.94% | 2.27x |
| Shared Work Space Researchers | 3.56% | 2.27x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.73% | 33.19x |
| Topshop | 1.69% | 23.87x |
| Intermix | 3.13% | 23.06x |
| Supreme | 0.47% | 22.13x |
| Bonobos | 5.44% | 20.32x |
| Saint Laurent Paris | 3.25% | 20.31x |
| Zara | 9.22% | 20.12x |
| Calvin Klein | 1.54% | 18.81x |
| The North Face | 7.00% | 18.56x |
| Club Monaco | 4.02% | 18.17x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.32% | 6.01x |
| Meeting Planning & Hotels | 0.16% | 5.16x |
| NYC Tourist Attractions | 2.19% | 4.43x |
| Serbia & Albania Cluster | 0.13% | 4.08x |
| Philanthropy - Nonprofits | 0.10% | 4.00x |
| New York City Real Estate Research Cluster | 1.56% | 3.66x |
| Office Furniture Design | 0.06% | 3.58x |
| Professional Audio Visual | 0.06% | 3.50x |
| Quebec Real Estate | 0.03% | 3.47x |
| College Greek Life | 0.13% | 3.24x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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