Explore the Fidelity Audience
Below you'll find more information about the Fidelity audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Fidelity audience.
INTERESTS
The Fidelity audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fidelity audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.60% | 3.76x |
| SEO Specialists | 5.44% | 3.54x |
| Northeastern Voters | 6.28% | 3.43x |
| Italian Mens National Soccer Team Fans | 5.86% | 3.34x |
| New York Knicks Fans | 6.28% | 3.15x |
| COVID Thanksgiving Planners | 3.77% | 3.14x |
| Stay-at-Home Parents | 5.86% | 3.11x |
| UFC and MMA Fans | 5.86% | 2.73x |
| Microsoft Friendly Developers | 5.44% | 2.71x |
| Remdesivir Information Researchers | 2.51% | 2.68x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Interest attribute.
Index: A comparison of the Fidelity audience to the internet population.
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APPAREL RETAILERS
The Fidelity audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fidelity audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.60% | 25.85x |
| Lululemon | 6.27% | 22.41x |
| Zara | 2.37% | 21.65x |
| Saint Laurent Paris | 0.45% | 20.12x |
| Armani | 1.94% | 19.41x |
| Club Monaco | 0.85% | 18.94x |
| The North Face | 2.30% | 18.19x |
| Madewell | 2.84% | 17.36x |
| Bonobos | 1.11% | 17.15x |
| Free People | 2.73% | 16.87x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Location attribute.
Index: A comparison of the Fidelity audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fidelity audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 5.86% | 7.88x |
| Anime | 1.17% | 6.62x |
| New Jersey News Cluster | 11.30% | 6.31x |
| New York City Real Estate Research Cluster | 1.26% | 4.59x |
| Latin American News | 1.26% | 4.57x |
| Sports - Climbing, Non-traditional | 1.26% | 4.54x |
| Motorcycle Lifestyle Researchers | 1.26% | 4.16x |
| Data Analysis & Scripting | 0.84% | 3.89x |
| Quotes & Inspiration | 0.84% | 3.81x |
| Fantasy Name Generators | 1.26% | 3.75x |
Composition Percentage:
The overlap percentage between the Fidelity audience and the Content Affinity attribute.
Index: A comparison of the Fidelity audience to the internet population.
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DEMOGRAPHICS
The Fidelity audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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