Dstillery Audiences

FINISH LINE

Audience Size: 1.2 Million Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.12% 1.83x
Investment Banking Professionals 2.76% 1.80x
Readers of Hispanic Content 2.87% 1.78x
Wedding Content Readers 2.60% 1.71x
Readers of Mexican Content 3.32% 1.69x
Arizona Trip Planners 3.48% 1.69x
Fast Fashion Shoppers 2.76% 1.65x
Occupy Movement Supporters 2.32% 1.65x
Readers of Honduran Content 3.43% 1.64x
Social Distancing Content Readers 0.88% 1.63x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.15% 28.40x
Charlotte Russe 6.91% 23.78x
Hollister 20.63% 23.47x
Aeropostale 25.58% 21.36x
Journeys 37.06% 20.49x
Zumiez 27.88% 20.44x
Abercrombie & Fitch 1.84% 19.72x
Buckle 21.43% 19.64x
Express 25.29% 18.66x
Topshop 0.92% 17.93x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.17% 4.59x
Franchising 0.04% 3.98x
Action Sports 0.17% 3.97x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 3.94x
Pac 12 Sports 0.11% 3.92x
Foreign Language Education 0.17% 3.60x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.22% 3.60x
Hipster Clothing 0.06% 3.57x
Dermatology 0.22% 3.55x
Instagram Management 0.03% 3.42x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female