Dstillery Audiences

FINISH LINE

Audience Size: 473.7 Thousand Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 473.7 thousand unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 1.98% 1.50x
Readers of Puerto Rican Content 2.01% 1.49x
Palm Beach Trip Planners 2.18% 1.49x
Hip Hop Fans 2.05% 1.48x
Readers of African American Content 1.61% 1.45x
Readers of El Salvadoran Content 2.13% 1.45x
Minnesota Twins Fans 1.52% 1.45x
Readers of Caribbean Content 2.37% 1.45x
Readers of South American Content 2.23% 1.43x
Readers of Mexican Content 2.18% 1.42x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Journeys.

Location Composition Index
Journeys 17.55% 44.98x
Hollister 7.98% 34.76x
Zumiez 10.88% 28.12x
Charlotte Russe 7.10% 27.59x
Eddie Bauer 4.55% 27.44x
Aeropostale 11.65% 26.18x
Express 8.12% 24.61x
Calvin Klein 2.79% 24.43x
Gymboree 10.23% 24.07x
The Childrens Place 17.10% 23.67x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.10% 3.99x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.20x
Motorcycle Racing Researchers 0.08% 2.63x
Minnesota Local News Cluster 2.48% 2.53x
Central & South American News 0.23% 2.49x
Nutrition & Diabetic Living 0.12% 2.43x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 2.30x
Chemicals 0.05% 2.29x
Memphis News 0.17% 2.23x
Spain News - Madrid & Seville 0.31% 2.16x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female