Dstillery Audiences

FINISH LINE

Audience Size: 1.7 Million Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.81% 1.65x
Readers of Mexican Content 3.23% 1.57x
Work Visa Researchers 2.84% 1.56x
Colombia Trip Planners 3.25% 1.54x
Readers of Caribbean Content 3.11% 1.50x
Men's Suit Shoppers 3.10% 1.49x
Readers of Honduran Content 2.94% 1.48x
Readers of El Salvadoran Content 3.01% 1.47x
Readers of South American Content 2.94% 1.46x
Readers of Belizean Content 3.03% 1.46x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Hollister.

Location Composition Index
Hollister 19.49% 21.25x
Abercrombie & Fitch 10.30% 20.96x
Aeropostale 25.44% 20.24x
Charlotte Russe 17.45% 19.96x
Zumiez 27.22% 18.67x
Buckle 19.90% 17.57x
Express 22.84% 17.19x
American Eagle Outfitters 26.03% 16.16x
Victoria's Secret 37.97% 15.78x
Topshop 1.36% 15.74x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.06% 4.64x
London Tourism 0.03% 3.64x
Texas Sporting & Outdoors Cluster 0.05% 3.54x
Scotland Travel 0.04% 3.34x
Canada Shopping - Kitchenware 0.03% 3.13x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 3.00x
Apartment & Community Real Estate Researchers 0.05% 2.84x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.80x
Canadian Universities 0.02% 2.52x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 2.50x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female