Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 77.1 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Minnesota Timberwolves Fans.
| Interest | Composition | Index |
| Minnesota Timberwolves Fans | 1.56% | 1.52x |
| Readers of Colombian Content | 2.29% | 1.51x |
| Portland Trail Blazers Fans | 1.64% | 1.50x |
| Readers of El Salvadoran Content | 2.21% | 1.49x |
| Readers of Caribbean Content | 2.21% | 1.44x |
| Readers of South American Content | 1.96% | 1.44x |
| Minnesota Vikings Fans | 1.09% | 1.41x |
| Mobile Phone Purchase Intenders | 1.80% | 1.41x |
| Readers of Dominican Republic Content | 2.33% | 1.41x |
| Philadelphia 76ers Fans | 1.38% | 1.39x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 1.67% | 14.02x |
| Gymboree | 3.18% | 10.56x |
| J. Crew | 2.54% | 5.96x |
| Brooks Brothers | 2.66% | 5.75x |
| Banana Republic | 2.54% | 4.97x |
| Carhartt | 0.53% | 4.95x |
| Lululemon | 0.34% | 4.67x |
| The North Face | 1.18% | 4.56x |
| REI | 1.67% | 3.58x |
| Club Monaco | 0.28% | 2.68x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.79% | 3.14x |
| Minnesota Local News Cluster | 2.13% | 2.36x |
| Spain News | 0.85% | 2.24x |
| Arabic News | 0.18% | 2.13x |
| Writing Resources | 0.21% | 2.01x |
| Central & South American News | 0.18% | 1.98x |
| Mexico Cluster | 0.43% | 1.95x |
| Latin American Spanish Language News | 0.18% | 1.92x |
| Philadelphia Cluster | 0.98% | 1.83x |
| Luxury Sneakers | 0.82% | 1.82x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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