Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 596.2 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Cleveland Indians Fans.
| Interest | Composition | Index |
| Cleveland Indians Fans | 1.68% | 1.61x |
| Cininnati Reds Fans | 1.58% | 1.56x |
| Hip Hop Fans | 1.88% | 1.56x |
| Water Park Visitors | 1.94% | 1.49x |
| Pandora Jewelry Shoppers | 2.16% | 1.47x |
| Jewelry & Watch Shoppers | 1.70% | 1.43x |
| Leather Goods Shoppers | 1.58% | 1.42x |
| Sports Memorabilia Shoppers | 1.68% | 1.40x |
| Engagement Ring Shoppers | 1.78% | 1.36x |
| Condom Shoppers | 1.74% | 1.34x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Journeys.
| Location | Composition | Index |
| Journeys | 20.03% | 35.34x |
| Aeropostale | 12.24% | 27.92x |
| Charlotte Russe | 8.36% | 26.64x |
| Hollister | 9.99% | 25.23x |
| American Eagle Outfitters | 19.55% | 24.87x |
| Express | 10.01% | 24.84x |
| Gymboree | 9.71% | 23.35x |
| Eddie Bauer | 5.22% | 23.08x |
| Zumiez | 14.41% | 22.35x |
| The Childrens Place | 17.57% | 21.77x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Cleveland News.
| Content Affinity | Composition | Index |
| Cleveland News | 2.18% | 2.38x |
| Cincinnati Cluster | 1.68% | 2.35x |
| New Jersey News Cluster | 2.20% | 1.60x |
| Baltimore Cluster | 1.84% | 1.57x |
| Combat Sports | 1.62% | 1.43x |
| Career Cluster A | 3.90% | 1.35x |
| African American Celebrity Gossip | 4.64% | 1.29x |
| Big Box Retail | 5.20% | 1.18x |
| Hip-Hop Enthusiast | 2.80% | 1.18x |
| Florida Local News Cluster | 1.86% | 1.18x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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