Dstillery Audiences

FINISH LINE

Audience Size: 223.9 Thousand Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 223.9 thousand unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Colombia Trip Planners.

Interest Composition Index
Colombia Trip Planners 2.17% 1.48x
Minnesota Twins Fans 1.45% 1.47x
Readers of South American Content 1.87% 1.44x
Oregon Ducks Fans 1.14% 1.44x
Readers of El Salvadoran Content 1.86% 1.42x
Readers of Belizean Content 2.01% 1.39x
Readers of Nicaraguan Content 1.72% 1.37x
Readers of Guatemalan Content 1.88% 1.37x
Readers of Tamil Content 1.70% 1.33x
Readers of Panamanian Content 1.59% 1.32x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Journeys.

Location Composition Index
Journeys 15.47% 72.53x
Hollister 6.24% 49.73x
Zumiez 9.60% 40.74x
Eddie Bauer 3.75% 39.76x
Aeropostale 11.02% 39.58x
Charlotte Russe 6.13% 38.88x
American Eagle Outfitters 14.84% 37.17x
Express 6.66% 35.77x
Calvin Klein 2.40% 34.13x
Lane Bryant 9.77% 29.72x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.79% 3.05x
Central & South American News 0.20% 2.63x
Spain News - Madrid & Seville 0.27% 2.40x
Minnesota Local News Cluster 1.91% 2.19x
Gossip & Entertainment 0.32% 2.00x
Memphis News 0.13% 1.94x
Peru Media 0.13% 1.85x
Arabic News 0.13% 1.83x
Film Production 0.17% 1.81x
LGBTQ Advocacy 0.75% 1.81x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male