Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 3.16% | 1.55x |
| Readers of El Salvadoran Content | 3.04% | 1.52x |
| Readers of Honduran Content | 2.71% | 1.49x |
| Readers of Guatemalan Content | 2.84% | 1.48x |
| Los Angeles Mass Transit Commuters | 4.09% | 1.48x |
| Readers of South American Content | 3.11% | 1.47x |
| Readers of Puerto Rican Content | 3.08% | 1.42x |
| Colombia Trip Planners | 2.98% | 1.41x |
| Los Angeles Trip Planners | 3.76% | 1.39x |
| Readers of Belizean Content | 2.92% | 1.38x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 6.50% | 20.29x |
| Hollister | 21.47% | 20.14x |
| Charlotte Russe | 12.74% | 19.64x |
| Aeropostale | 26.67% | 18.83x |
| Zumiez | 28.36% | 17.57x |
| Buckle | 20.95% | 17.01x |
| Journeys | 29.89% | 16.46x |
| Express | 25.25% | 16.30x |
| Topshop | 1.25% | 15.65x |
| American Eagle Outfitters | 23.04% | 15.55x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is London Tourism.
| Content Affinity | Composition | Index |
| London Tourism | 0.03% | 3.64x |
| Environmental Conservation | 0.02% | 3.61x |
| Mysticism | 0.04% | 3.28x |
| Apartment & Community Real Estate Researchers | 0.04% | 3.26x |
| Discount Books | 0.07% | 3.20x |
| Turkey & Iran Cluster | 0.06% | 2.96x |
| Tattoos & Costumes | 0.05% | 2.83x |
| Serbia & Albania Cluster | 0.06% | 2.42x |
| Bulgaria Cluster | 0.02% | 2.40x |
| Vietnam Cluster | 0.06% | 2.38x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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