Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 189.2 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.19% | 2.75x |
| Big Box Store Jewelry Sale Shoppers | 0.14% | 2.74x |
| Trendy Shoe Shoppers | 0.66% | 1.96x |
| Nashville Activity Researchers | 0.43% | 1.71x |
| Thanksgiving Meal Planners | 1.28% | 1.70x |
| Vacation Planners | 0.99% | 1.69x |
| Restaurant Supply Shoppers | 0.14% | 1.67x |
| Online Exercise Class Users | 0.99% | 1.62x |
| Holiday Gift Shoppers | 0.66% | 1.61x |
| Luxury Athletic Footwear Shoppers | 0.62% | 1.61x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Hollister.
| Location | Composition | Index |
| Hollister | 13.90% | 42.34x |
| Journeys | 33.61% | 41.60x |
| Charlotte Russe | 3.38% | 38.53x |
| Aeropostale | 19.49% | 38.39x |
| Buckle | 20.13% | 36.61x |
| Abercrombie & Fitch | 2.37% | 34.41x |
| Express Outlets | 2.60% | 32.47x |
| Express | 18.28% | 31.57x |
| Victoria's Secret | 24.81% | 31.53x |
| American Eagle Outfitters | 14.92% | 30.23x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 0.15% | 4.66x |
| Franchising | 0.04% | 3.98x |
| Recreational Motor Sport Enthusiasts | 0.19% | 3.88x |
| Comedy Content | 0.06% | 3.85x |
| Paleo & Keto Diet Enthusiasts | 0.05% | 3.54x |
| US Military Cluster | 0.14% | 3.45x |
| Instagram Management | 0.03% | 3.42x |
| French News & Gossip Cluster | 0.09% | 3.40x |
| Furniture & Home Improvement | 0.06% | 3.32x |
| Online Games for Kids | 0.09% | 3.25x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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