Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 492.6 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.07% | 2.62x |
| Retirement Planning Amid Covid-19 | 0.49% | 1.95x |
| Shelf-Stable Food Content Readers | 0.08% | 1.92x |
| Small Business Administration Cares Act Researchers | 0.19% | 1.88x |
| Phoenix Trip Planners | 3.41% | 1.85x |
| True Crime Podcast Listeners | 0.12% | 1.83x |
| Hip Hop Fans | 3.98% | 1.73x |
| Ride Share Drivers | 3.66% | 1.72x |
| UMC Contextually Relevant Audience | 3.98% | 1.71x |
| Santa Monica Trip Planners | 3.33% | 1.67x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.13% | 42.07x |
| Hollister | 18.45% | 31.07x |
| Charlotte Russe | 2.22% | 29.01x |
| Journeys | 38.11% | 27.91x |
| Aeropostale | 22.82% | 27.27x |
| Zumiez | 25.04% | 26.68x |
| Buckle | 20.39% | 25.74x |
| Express | 25.03% | 23.58x |
| Abercrombie & Fitch | 1.47% | 22.94x |
| Victoria's Secret | 34.03% | 21.47x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 0.32% | 5.03x |
| Assorted Topics (Television, Origami, Men's Health) | 0.32% | 4.24x |
| Franchising | 0.04% | 3.98x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.11% | 3.94x |
| Dental Health | 0.32% | 3.89x |
| Mobile Phone Networks | 0.30% | 3.61x |
| Hipster Clothing | 0.06% | 3.57x |
| Natural & Healthy Living Researchers | 0.18% | 3.56x |
| Pre-Built Home Researchers | 0.24% | 3.52x |
| Instagram Management | 0.03% | 3.42x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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