Dstillery Audiences

FINISH LINE

Audience Size: 189.2 Thousand Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 189.2 thousand unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.19% 2.75x
Big Box Store Jewelry Sale Shoppers 0.14% 2.74x
Trendy Shoe Shoppers 0.66% 1.96x
Nashville Activity Researchers 0.43% 1.71x
Thanksgiving Meal Planners 1.28% 1.70x
Vacation Planners 0.99% 1.69x
Restaurant Supply Shoppers 0.14% 1.67x
Online Exercise Class Users 0.99% 1.62x
Holiday Gift Shoppers 0.66% 1.61x
Luxury Athletic Footwear Shoppers 0.62% 1.61x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Hollister.

Location Composition Index
Hollister 13.90% 42.34x
Journeys 33.61% 41.60x
Charlotte Russe 3.38% 38.53x
Aeropostale 19.49% 38.39x
Buckle 20.13% 36.61x
Abercrombie & Fitch 2.37% 34.41x
Express Outlets 2.60% 32.47x
Express 18.28% 31.57x
Victoria's Secret 24.81% 31.53x
American Eagle Outfitters 14.92% 30.23x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.15% 4.66x
Franchising 0.04% 3.98x
Recreational Motor Sport Enthusiasts 0.19% 3.88x
Comedy Content 0.06% 3.85x
Paleo & Keto Diet Enthusiasts 0.05% 3.54x
US Military Cluster 0.14% 3.45x
Instagram Management 0.03% 3.42x
French News & Gossip Cluster 0.09% 3.40x
Furniture & Home Improvement 0.06% 3.32x
Online Games for Kids 0.09% 3.25x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male