Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 792.3 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 2.48% | 1.56x |
| Readers of Colombian Content | 2.20% | 1.48x |
| Readers of Belizean Content | 2.23% | 1.44x |
| Readers of El Salvadoran Content | 2.18% | 1.43x |
| Readers of Honduran Content | 2.18% | 1.43x |
| Readers of Mexican Content | 2.30% | 1.38x |
| Readers of Caribbean Content | 2.13% | 1.38x |
| Getting Off the Grid Travelers | 0.02% | 1.35x |
| Readers of Costa Rican Content | 2.22% | 1.34x |
| Readers of Panamanian Content | 2.18% | 1.34x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 16.66% | 26.67x |
| Charlotte Russe | 13.55% | 24.90x |
| Express | 17.40% | 23.20x |
| Hollister | 12.03% | 21.31x |
| Abercrombie & Fitch | 13.80% | 21.17x |
| Journeys | 18.67% | 21.05x |
| Zumiez | 20.60% | 20.80x |
| American Eagle Outfitters | 25.53% | 20.63x |
| Gymboree | 11.67% | 19.71x |
| Michael Kors | 9.91% | 18.56x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.01% | 19.87x |
| Home Décor, Furniture, & Decorating | 0.02% | 14.97x |
| Washington D.C. Hotels | 0.01% | 13.50x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 9.73x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 9.40x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 8.51x |
| Decoration & Fabric | 0.02% | 8.36x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 7.25x |
| Quebec Job Seeker Cluster | 0.02% | 6.26x |
| Environmental Conservation | 0.01% | 6.16x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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