Dstillery Audiences

FINISH LINE

Audience Size: 1.5 Million Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 2.42x
Readers of Honduran Content 2.68% 1.48x
Readers of El Salvadoran Content 2.85% 1.48x
Readers of Guatemalan Content 2.64% 1.45x
Los Angeles Mass Transit Commuters 3.62% 1.40x
Readers of Mexican Content 2.63% 1.39x
Readers of Dominican Republic Content 2.54% 1.38x
Colombia Trip Planners 2.85% 1.35x
Getting Off the Grid Travelers 0.02% 1.35x
Readers of Belizean Content 2.58% 1.33x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Aeropostale.

Location Composition Index
Aeropostale 23.58% 22.83x
Abercrombie & Fitch 12.76% 22.35x
Hollister 17.90% 22.09x
Charlotte Russe 18.54% 21.90x
Zumiez 26.03% 19.79x
Express 21.91% 19.16x
American Eagle Outfitters 26.82% 18.04x
Buckle 19.41% 17.33x
Gymboree 15.52% 17.19x
Victoria's Secret 35.38% 17.04x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 3.35x
Environmentally Friendly Cars 0.01% 3.01x
Upstate New York State Athletics 0.03% 2.57x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 2.41x
Home Printing 0.04% 2.30x
Chat Rooms 0.04% 2.16x
Content Streamers & Downloaders 0.01% 2.12x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.98x
Memes & Comedy 0.05% 1.93x
LGBTQ Advocacy 1.24% 1.85x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male