Dstillery Audiences

FINISH LINE

Audience Size: 596.2 Thousand Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 596.2 thousand unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Cleveland Indians Fans.

Interest Composition Index
Cleveland Indians Fans 1.68% 1.61x
Cininnati Reds Fans 1.58% 1.56x
Hip Hop Fans 1.88% 1.56x
Water Park Visitors 1.94% 1.49x
Pandora Jewelry Shoppers 2.16% 1.47x
Jewelry & Watch Shoppers 1.70% 1.43x
Leather Goods Shoppers 1.58% 1.42x
Sports Memorabilia Shoppers 1.68% 1.40x
Engagement Ring Shoppers 1.78% 1.36x
Condom Shoppers 1.74% 1.34x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Journeys.

Location Composition Index
Journeys 20.03% 35.34x
Aeropostale 12.24% 27.92x
Charlotte Russe 8.36% 26.64x
Hollister 9.99% 25.23x
American Eagle Outfitters 19.55% 24.87x
Express 10.01% 24.84x
Gymboree 9.71% 23.35x
Eddie Bauer 5.22% 23.08x
Zumiez 14.41% 22.35x
The Childrens Place 17.57% 21.77x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 2.18% 2.38x
Cincinnati Cluster 1.68% 2.35x
New Jersey News Cluster 2.20% 1.60x
Baltimore Cluster 1.84% 1.57x
Combat Sports 1.62% 1.43x
Career Cluster A 3.90% 1.35x
African American Celebrity Gossip 4.64% 1.29x
Big Box Retail 5.20% 1.18x
Hip-Hop Enthusiast 2.80% 1.18x
Florida Local News Cluster 1.86% 1.18x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female