Dstillery Audiences

FINISH LINE

Audience Size: 792.3 Thousand Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 792.3 thousand unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 2.48% 1.56x
Readers of Colombian Content 2.20% 1.48x
Readers of Belizean Content 2.23% 1.44x
Readers of El Salvadoran Content 2.18% 1.43x
Readers of Honduran Content 2.18% 1.43x
Readers of Mexican Content 2.30% 1.38x
Readers of Caribbean Content 2.13% 1.38x
Getting Off the Grid Travelers 0.02% 1.35x
Readers of Costa Rican Content 2.22% 1.34x
Readers of Panamanian Content 2.18% 1.34x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Aeropostale.

Location Composition Index
Aeropostale 16.66% 26.67x
Charlotte Russe 13.55% 24.90x
Express 17.40% 23.20x
Hollister 12.03% 21.31x
Abercrombie & Fitch 13.80% 21.17x
Journeys 18.67% 21.05x
Zumiez 20.60% 20.80x
American Eagle Outfitters 25.53% 20.63x
Gymboree 11.67% 19.71x
Michael Kors 9.91% 18.56x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 19.87x
Home Décor, Furniture, & Decorating 0.02% 14.97x
Washington D.C. Hotels 0.01% 13.50x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 9.73x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 9.40x
Quebec Hunting & Outdoors Cluster 0.01% 8.51x
Decoration & Fabric 0.02% 8.36x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 7.25x
Quebec Job Seeker Cluster 0.02% 6.26x
Environmental Conservation 0.01% 6.16x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male