Dstillery Audiences

FINISH LINE

Audience Size: 127.5 Thousand Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 127.5 thousand unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 2.81% 2.31x
Amazon Prime Movie Subscribers 3.41% 2.26x
Disney Vacation Planners 4.42% 2.23x
Fathers Day Celebrators 2.81% 2.21x
Readers of Buddhist Content 2.81% 2.03x
Curly Hair Care Shoppers 3.01% 1.98x
Budget Small Business Researchers 3.21% 1.97x
Readers of Hispanic Content 3.21% 1.97x
Luxury Womens Brands Shoppers 3.82% 1.94x
Harry Potter Fans 4.22% 1.93x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Hollister.

Location Composition Index
Hollister 18.64% 29.99x
Journeys 38.62% 26.93x
Zumiez 19.90% 26.92x
Topshop 0.18% 26.48x
Charlotte Russe 1.88% 26.39x
Buckle 25.55% 26.37x
Aeropostale 22.65% 26.15x
Saint Laurent Paris 0.53% 25.05x
Abercrombie & Fitch 1.08% 24.66x
Express 22.36% 22.61x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 0.60% 5.42x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.40% 4.40x
Franchising 0.04% 3.98x
Charity Walks 0.60% 3.79x
Science Education & Resources 0.52% 3.59x
Wedding Planning 1.20% 3.51x
Central California Cluster 0.40% 3.50x
Instagram Management 0.03% 3.42x
Brazil & Portugal News 0.14% 3.39x
Horse Racing 0.09% 3.08x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female