Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 118.3 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.29% | 3.56x |
| Restaurant Supply Shoppers | 0.30% | 3.40x |
| Sunglasses Shoppers | 1.19% | 2.75x |
| Ivy League College Researchers | 0.30% | 2.60x |
| Whiskey Enthusiasts | 1.01% | 2.51x |
| Wellness Enthusiasts | 0.29% | 2.37x |
| Project Managers | 2.74% | 2.33x |
| Online Exercise Class Users | 0.76% | 2.31x |
| Golden Retriever Content Readers | 0.76% | 2.30x |
| Gas Discount Researchers | 0.43% | 2.20x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 6.41% | 63.00x |
| Hollister | 11.30% | 61.29x |
| Journeys | 33.20% | 61.00x |
| Aeropostale | 20.70% | 59.48x |
| Hugo Boss | 6.16% | 56.74x |
| Abercrombie & Fitch | 4.56% | 55.62x |
| Express Outlets | 3.68% | 54.56x |
| Buckle | 18.04% | 47.86x |
| Express | 18.65% | 46.44x |
| Victoria's Secret | 13.21% | 43.59x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Dubai Travel.
| Content Affinity | Composition | Index |
| Dubai Travel | 0.61% | 4.72x |
| Comedy Content | 0.06% | 3.85x |
| Paleo & Keto Diet Enthusiasts | 0.05% | 3.54x |
| Instagram Management | 0.03% | 3.42x |
| Caribbean Cluster | 0.29% | 3.33x |
| Furniture & Home Improvement | 0.06% | 3.32x |
| Tennis, Golf & Boxing | 0.10% | 3.12x |
| Philippines News | 0.30% | 3.02x |
| Motorsport Equipment | 0.19% | 3.02x |
| Pet Adoption | 0.30% | 3.01x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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