Dstillery Audiences

FINISH LINE

Audience Size: 1.8 Million Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 3.16% 1.55x
Readers of El Salvadoran Content 3.04% 1.52x
Readers of Honduran Content 2.71% 1.49x
Readers of Guatemalan Content 2.84% 1.48x
Los Angeles Mass Transit Commuters 4.09% 1.48x
Readers of South American Content 3.11% 1.47x
Readers of Puerto Rican Content 3.08% 1.42x
Colombia Trip Planners 2.98% 1.41x
Los Angeles Trip Planners 3.76% 1.39x
Readers of Belizean Content 2.92% 1.38x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 6.50% 20.29x
Hollister 21.47% 20.14x
Charlotte Russe 12.74% 19.64x
Aeropostale 26.67% 18.83x
Zumiez 28.36% 17.57x
Buckle 20.95% 17.01x
Journeys 29.89% 16.46x
Express 25.25% 16.30x
Topshop 1.25% 15.65x
American Eagle Outfitters 23.04% 15.55x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.03% 3.64x
Environmental Conservation 0.02% 3.61x
Mysticism 0.04% 3.28x
Apartment & Community Real Estate Researchers 0.04% 3.26x
Discount Books 0.07% 3.20x
Turkey & Iran Cluster 0.06% 2.96x
Tattoos & Costumes 0.05% 2.83x
Serbia & Albania Cluster 0.06% 2.42x
Bulgaria Cluster 0.02% 2.40x
Vietnam Cluster 0.06% 2.38x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female