Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 253.8 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.19% | 2.75x |
| Readers of Korean Content | 4.99% | 1.72x |
| Readers of Hispanic Content | 2.61% | 1.69x |
| Readers of Mexican Content | 3.71% | 1.66x |
| Candy Shoppers | 3.47% | 1.64x |
| Streaming Music Enthusiasts | 5.18% | 1.63x |
| Spanish Language Learners | 3.09% | 1.62x |
| Readers of Belizean Content | 3.52% | 1.60x |
| Readers of South American Content | 3.33% | 1.59x |
| Fast Fashion Shoppers | 2.90% | 1.59x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Hollister.
| Location | Composition | Index |
| Hollister | 15.30% | 35.25x |
| Charlotte Russe | 1.72% | 32.95x |
| Saint Laurent Paris | 0.65% | 32.78x |
| Journeys | 32.51% | 32.41x |
| Aeropostale | 18.84% | 31.37x |
| Buckle | 20.87% | 30.17x |
| Zumiez | 16.10% | 30.10x |
| Topshop | 0.17% | 27.71x |
| Express | 17.81% | 25.32x |
| Victoria's Secret | 25.99% | 24.86x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Spanish Lifestyle & Health.
| Content Affinity | Composition | Index |
| Spanish Lifestyle & Health | 0.14% | 4.26x |
| Franchising | 0.04% | 3.98x |
| Peru Media | 0.29% | 3.81x |
| Nursing | 0.10% | 3.56x |
| Gossip & Entertainment | 0.48% | 3.55x |
| Central & South American News | 0.19% | 3.47x |
| Instagram Management | 0.03% | 3.42x |
| Parenting Blogs | 0.19% | 3.28x |
| Horse Racing | 0.09% | 3.08x |
| Philippines News | 0.52% | 3.04x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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