Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 153.3 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 3.88% | 2.02x |
| Gen Z Apparel Shoppers | 3.88% | 1.94x |
| Urban Movie Channel Watchers | 4.66% | 1.88x |
| Hip Hop Fans | 3.96% | 1.86x |
| True Crime Podcast Listeners | 0.12% | 1.83x |
| Readers of Mexican Content | 3.88% | 1.82x |
| Teen Girl Clothing Shoppers | 4.04% | 1.79x |
| Readers of Argentinian Content | 3.18% | 1.71x |
| San Antonio Spurs Fans | 3.49% | 1.69x |
| Restaurant Menu Researchers | 2.95% | 1.67x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.45% | 105.00x |
| Hollister | 15.16% | 47.53x |
| Journeys | 33.17% | 40.68x |
| Aeropostale | 19.08% | 38.88x |
| Buckle | 21.17% | 38.64x |
| Saint Laurent Paris | 0.49% | 37.80x |
| Zumiez | 16.54% | 37.59x |
| Victoria's Secret | 26.15% | 31.71x |
| Abercrombie & Fitch | 1.21% | 31.38x |
| Express | 17.68% | 31.12x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.23% | 5.46x |
| Grocery & Food Service | 0.23% | 5.07x |
| Children's Health | 0.23% | 4.50x |
| Perfume, Makeup & Cosmetics | 0.23% | 4.23x |
| Beauty & Cosmetics | 0.23% | 4.10x |
| Franchising | 0.04% | 3.98x |
| Mobile Industry Information | 0.31% | 3.95x |
| Eye Health & Vision | 0.16% | 3.60x |
| Hipster Clothing | 0.06% | 3.57x |
| Instagram Management | 0.03% | 3.42x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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