Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 223.9 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Colombia Trip Planners.
| Interest | Composition | Index |
| Colombia Trip Planners | 2.17% | 1.48x |
| Minnesota Twins Fans | 1.45% | 1.47x |
| Readers of South American Content | 1.87% | 1.44x |
| Oregon Ducks Fans | 1.14% | 1.44x |
| Readers of El Salvadoran Content | 1.86% | 1.42x |
| Readers of Belizean Content | 2.01% | 1.39x |
| Readers of Nicaraguan Content | 1.72% | 1.37x |
| Readers of Guatemalan Content | 1.88% | 1.37x |
| Readers of Tamil Content | 1.70% | 1.33x |
| Readers of Panamanian Content | 1.59% | 1.32x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Journeys.
| Location | Composition | Index |
| Journeys | 15.47% | 72.53x |
| Hollister | 6.24% | 49.73x |
| Zumiez | 9.60% | 40.74x |
| Eddie Bauer | 3.75% | 39.76x |
| Aeropostale | 11.02% | 39.58x |
| Charlotte Russe | 6.13% | 38.88x |
| American Eagle Outfitters | 14.84% | 37.17x |
| Express | 6.66% | 35.77x |
| Calvin Klein | 2.40% | 34.13x |
| Lane Bryant | 9.77% | 29.72x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.79% | 3.05x |
| Central & South American News | 0.20% | 2.63x |
| Spain News - Madrid & Seville | 0.27% | 2.40x |
| Minnesota Local News Cluster | 1.91% | 2.19x |
| Gossip & Entertainment | 0.32% | 2.00x |
| Memphis News | 0.13% | 1.94x |
| Peru Media | 0.13% | 1.85x |
| Arabic News | 0.13% | 1.83x |
| Film Production | 0.17% | 1.81x |
| LGBTQ Advocacy | 0.75% | 1.81x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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