Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 127.5 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Holiday Gift Shoppers.
| Interest | Composition | Index |
| Holiday Gift Shoppers | 2.81% | 2.31x |
| Amazon Prime Movie Subscribers | 3.41% | 2.26x |
| Disney Vacation Planners | 4.42% | 2.23x |
| Fathers Day Celebrators | 2.81% | 2.21x |
| Readers of Buddhist Content | 2.81% | 2.03x |
| Curly Hair Care Shoppers | 3.01% | 1.98x |
| Budget Small Business Researchers | 3.21% | 1.97x |
| Readers of Hispanic Content | 3.21% | 1.97x |
| Luxury Womens Brands Shoppers | 3.82% | 1.94x |
| Harry Potter Fans | 4.22% | 1.93x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Hollister.
| Location | Composition | Index |
| Hollister | 18.64% | 29.99x |
| Journeys | 38.62% | 26.93x |
| Zumiez | 19.90% | 26.92x |
| Topshop | 0.18% | 26.48x |
| Charlotte Russe | 1.88% | 26.39x |
| Buckle | 25.55% | 26.37x |
| Aeropostale | 22.65% | 26.15x |
| Saint Laurent Paris | 0.53% | 25.05x |
| Abercrombie & Fitch | 1.08% | 24.66x |
| Express | 22.36% | 22.61x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 0.60% | 5.42x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.40% | 4.40x |
| Franchising | 0.04% | 3.98x |
| Charity Walks | 0.60% | 3.79x |
| Science Education & Resources | 0.52% | 3.59x |
| Wedding Planning | 1.20% | 3.51x |
| Central California Cluster | 0.40% | 3.50x |
| Instagram Management | 0.03% | 3.42x |
| Brazil & Portugal News | 0.14% | 3.39x |
| Horse Racing | 0.09% | 3.08x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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