Dstillery Audiences

FINISH LINE

Audience Size: 77.1 Thousand Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 77.1 thousand unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Minnesota Timberwolves Fans.

Interest Composition Index
Minnesota Timberwolves Fans 1.56% 1.52x
Readers of Colombian Content 2.29% 1.51x
Portland Trail Blazers Fans 1.64% 1.50x
Readers of El Salvadoran Content 2.21% 1.49x
Readers of Caribbean Content 2.21% 1.44x
Readers of South American Content 1.96% 1.44x
Minnesota Vikings Fans 1.09% 1.41x
Mobile Phone Purchase Intenders 1.80% 1.41x
Readers of Dominican Republic Content 2.33% 1.41x
Philadelphia 76ers Fans 1.38% 1.39x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Michael Kors.

Location Composition Index
Michael Kors 1.67% 14.02x
Gymboree 3.18% 10.56x
J. Crew 2.54% 5.96x
Brooks Brothers 2.66% 5.75x
Banana Republic 2.54% 4.97x
Carhartt 0.53% 4.95x
Lululemon 0.34% 4.67x
The North Face 1.18% 4.56x
REI 1.67% 3.58x
Club Monaco 0.28% 2.68x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.79% 3.14x
Minnesota Local News Cluster 2.13% 2.36x
Spain News 0.85% 2.24x
Arabic News 0.18% 2.13x
Writing Resources 0.21% 2.01x
Central & South American News 0.18% 1.98x
Mexico Cluster 0.43% 1.95x
Latin American Spanish Language News 0.18% 1.92x
Philadelphia Cluster 0.98% 1.83x
Luxury Sneakers 0.82% 1.82x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.