Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 473.7 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 1.98% | 1.50x |
| Readers of Puerto Rican Content | 2.01% | 1.49x |
| Palm Beach Trip Planners | 2.18% | 1.49x |
| Hip Hop Fans | 2.05% | 1.48x |
| Readers of African American Content | 1.61% | 1.45x |
| Readers of El Salvadoran Content | 2.13% | 1.45x |
| Minnesota Twins Fans | 1.52% | 1.45x |
| Readers of Caribbean Content | 2.37% | 1.45x |
| Readers of South American Content | 2.23% | 1.43x |
| Readers of Mexican Content | 2.18% | 1.42x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Journeys.
| Location | Composition | Index |
| Journeys | 17.55% | 44.98x |
| Hollister | 7.98% | 34.76x |
| Zumiez | 10.88% | 28.12x |
| Charlotte Russe | 7.10% | 27.59x |
| Eddie Bauer | 4.55% | 27.44x |
| Aeropostale | 11.65% | 26.18x |
| Express | 8.12% | 24.61x |
| Calvin Klein | 2.79% | 24.43x |
| Gymboree | 10.23% | 24.07x |
| The Childrens Place | 17.10% | 23.67x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.10% | 3.99x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.20x |
| Motorcycle Racing Researchers | 0.08% | 2.63x |
| Minnesota Local News Cluster | 2.48% | 2.53x |
| Central & South American News | 0.23% | 2.49x |
| Nutrition & Diabetic Living | 0.12% | 2.43x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.10% | 2.30x |
| Chemicals | 0.05% | 2.29x |
| Memphis News | 0.17% | 2.23x |
| Spain News - Madrid & Seville | 0.31% | 2.16x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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