Dstillery Audiences

FINISH LINE

Audience Size: 1.2 Million Devices

Explore the Finish Line Audience

Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Finish Line audience.

Dstillery Crafted Audiences

INTERESTS

The Finish Line audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Finish Line audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 2.42x
Readers of Honduran Content 2.13% 1.53x
Readers of Mexican Content 2.42% 1.46x
Readers of El Salvadoran Content 1.99% 1.44x
Readers of Belizean Content 2.05% 1.43x
Readers of Caribbean Content 2.48% 1.42x
Readers of Guatemalan Content 1.93% 1.41x
Readers of Dominican Republic Content 1.96% 1.40x
Readers of Nicaraguan Content 1.86% 1.37x
Readers of Colombian Content 1.87% 1.37x
Composition Percentage: The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Finish Line audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Finish Line audience is Aeropostale.

Location Composition Index
Aeropostale 20.24% 26.92x
Charlotte Russe 16.12% 25.29x
Abercrombie & Fitch 14.07% 23.67x
Hollister 14.75% 23.36x
Express 21.80% 23.03x
Zumiez 23.56% 21.66x
American Eagle Outfitters 28.59% 21.49x
Buckle 16.49% 19.81x
Gymboree 13.49% 19.78x
Victoria's Secret 30.60% 18.44x
Composition Percentage: The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Finish Line audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 19.87x
Home Décor, Furniture, & Decorating 0.02% 14.97x
Washington D.C. Hotels 0.01% 13.50x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 9.40x
Decoration & Fabric 0.02% 8.36x
Sports - Skiing, Snowboarding 0.01% 7.29x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 7.25x
Quebec Job Seeker Cluster 0.02% 6.26x
ISPs & Local Services 0.02% 4.35x
Quinceanera Planning 0.01% 3.91x
Composition Percentage: The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female