Explore the Finish Line Audience
Below you'll find more information about the Finish Line audience, broken down in different categories based on their digital and physical behaviors. These are 599.9 thousand unique devices whose actions qualify for the Finish Line audience.
INTERESTS
The Finish Line audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Finish Line audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.19% | 2.75x |
| Getaways Researchers | 1.35% | 1.61x |
| Anime Fans | 3.20% | 1.59x |
| eSports Enthusiasts | 3.14% | 1.56x |
| Pokemon Enthusiasts | 4.49% | 1.53x |
| League of Legends Video Game Fans | 4.05% | 1.53x |
| French Language Learners | 2.97% | 1.52x |
| Dungeons and Dragons Fans | 5.11% | 1.51x |
| Destiny Video Game Fans | 3.94% | 1.50x |
| Readers of Korean Content | 4.41% | 1.50x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Interest attribute.
Index: A comparison of the Finish Line audience to the internet population.
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APPAREL RETAILERS
The Finish Line audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Finish Line audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.19% | 19.55x |
| Hollister | 17.13% | 11.99x |
| Journeys | 36.92% | 11.51x |
| Topshop | 0.25% | 11.25x |
| Aeropostale | 21.98% | 11.17x |
| Charlotte Russe | 1.80% | 10.74x |
| Saint Laurent Paris | 0.72% | 10.73x |
| Buckle | 23.98% | 10.53x |
| Zumiez | 18.74% | 10.53x |
| American Eagle Outfitters | 17.35% | 9.10x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Location attribute.
Index: A comparison of the Finish Line audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Finish Line audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 0.09% | 5.96x |
| Arthritis & Bones | 0.10% | 4.15x |
| Franchising | 0.04% | 3.98x |
| Vietnam Cluster | 0.06% | 3.72x |
| International Travel | 0.15% | 3.56x |
| Online Mini Game Players | 0.15% | 3.56x |
| Instagram Management | 0.03% | 3.42x |
| Horse Racing | 0.09% | 3.08x |
| China Cluster | 0.15% | 2.99x |
| Exotic Pets | 0.21% | 2.95x |
Composition Percentage:
The overlap percentage between the Finish Line audience and the Content Affinity attribute.
Index: A comparison of the Finish Line audience to the internet population.
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DEMOGRAPHICS
The Finish Line audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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