Dstillery Audiences

FIRESTONE

Audience Size: 2.9 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is Little Rock Trip Planners.

Interest Composition Index
Little Rock Trip Planners 1.71% 1.33x
Dallas Cowboys Fans 1.56% 1.28x
Automotive Auctions Enthusiasts 1.53% 1.20x
Dallas Trip Planners 1.90% 1.20x
Florida Gulf Coast Travel Researchers 1.63% 1.19x
Nashville Trip Planners 1.52% 1.18x
Texas Energy Providers 1.54% 1.17x
Alabama Trip Planners 3.47% 1.13x
Seattle Seahawks Fans 1.63% 1.12x
NCAA Football Fans 2.66% 1.11x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Aeropostale.

Location Composition Index
Aeropostale 2.90% 6.62x
Express Outlets 0.58% 6.23x
Gymboree 2.58% 6.20x
Tommy Bahama 2.12% 6.17x
Belk 1.39% 6.11x
Charlotte Russe 1.91% 6.10x
Hollister 2.40% 6.07x
Lorna Jane 0.51% 6.05x
Abercrombie & Fitch 2.78% 6.02x
Express 2.35% 5.84x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Chain Restaurants.

Content Affinity Composition Index
Chain Restaurants 1.87% 1.12x
Latest Sports News 3.56% 1.10x
South Florida Cluster 1.59% 1.09x
Florida Local News Cluster 1.76% 1.07x
Car Forums 1.64% 1.06x
Career Cluster A 3.19% 1.06x
Car Information 2.48% 1.05x
Hip-Hop Enthusiast 2.58% 1.04x
Sports News - Team Specific 8.65% 1.04x
Big Box Retail 4.66% 1.02x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male