Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 346.2 thousand unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| Restaurant Supply Shoppers | 0.36% | 1.71x |
| Classical Music Enthusiasts | 2.57% | 1.64x |
| Southern Central Voters | 3.83% | 1.56x |
| Open Source Developers | 3.00% | 1.56x |
| South State Fair Visitors | 4.45% | 1.56x |
| Office Reopening Researchers | 1.63% | 1.55x |
| IT Decision Makers | 2.31% | 1.53x |
| Web Conferences and Remote Workers | 2.31% | 1.53x |
| Computer Processor and Data Center Decision Makers | 3.15% | 1.48x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Curious about what else the Firestone audience is interested in?
Sign Up
APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 8.04x |
| Lorna Jane | 0.14% | 5.53x |
| Mens Wearhouse | 5.62% | 5.05x |
| REI | 0.89% | 4.95x |
| Jos A. Bank Clothiers | 2.89% | 4.93x |
| Express Outlets | 0.70% | 4.82x |
| Madewell | 0.82% | 4.81x |
| Abercrombie & Fitch | 0.23% | 4.76x |
| Lane Bryant | 3.78% | 4.75x |
| LOFT | 3.30% | 4.66x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Want to find more of the Firestone audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 0.11% | 5.74x |
| New England & Ivy League Sports | 0.14% | 4.97x |
| Mail Order Food | 0.14% | 4.44x |
| Illinois | 0.11% | 3.55x |
| Canada Tourism Research Cluster | 0.07% | 3.42x |
| Electrical Engineering | 0.08% | 3.40x |
| Mobile Phone Networks | 0.08% | 3.40x |
| Quebec Vacations | 0.08% | 3.32x |
| Data, Analytics & Coding | 0.25% | 3.28x |
| Beauty & Cosmetics | 0.07% | 3.23x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Want to see more of the Content Affinities the Firestone audience visits?
Sign Up
DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Firestone audience?
Sign Up