Dstillery Audiences

FIRESTONE

Audience Size: 346.2 Thousand Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 346.2 thousand unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
Restaurant Supply Shoppers 0.36% 1.71x
Classical Music Enthusiasts 2.57% 1.64x
Southern Central Voters 3.83% 1.56x
Open Source Developers 3.00% 1.56x
South State Fair Visitors 4.45% 1.56x
Office Reopening Researchers 1.63% 1.55x
IT Decision Makers 2.31% 1.53x
Web Conferences and Remote Workers 2.31% 1.53x
Computer Processor and Data Center Decision Makers 3.15% 1.48x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 8.04x
Lorna Jane 0.14% 5.53x
Mens Wearhouse 5.62% 5.05x
REI 0.89% 4.95x
Jos A. Bank Clothiers 2.89% 4.93x
Express Outlets 0.70% 4.82x
Madewell 0.82% 4.81x
Abercrombie & Fitch 0.23% 4.76x
Lane Bryant 3.78% 4.75x
LOFT 3.30% 4.66x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 0.11% 5.74x
New England & Ivy League Sports 0.14% 4.97x
Mail Order Food 0.14% 4.44x
Illinois 0.11% 3.55x
Canada Tourism Research Cluster 0.07% 3.42x
Electrical Engineering 0.08% 3.40x
Mobile Phone Networks 0.08% 3.40x
Quebec Vacations 0.08% 3.32x
Data, Analytics & Coding 0.25% 3.28x
Beauty & Cosmetics 0.07% 3.23x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male