Dstillery Audiences

FIRESTONE

Audience Size: 403.2 Thousand Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 403.2 thousand unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
Austin Trip Planners 1.54% 1.45x
Texas Activity Researchers 0.46% 1.44x
Texas State Fairs 3.45% 1.43x
Pain Management Researchers 0.86% 1.41x
Houston Activity Researchers 1.24% 1.40x
Seattle Trip Planners 1.52% 1.40x
Aspen Trip Planners 0.91% 1.39x
Home Theater Enthusiasts 1.20% 1.39x
Southern Central Voters 3.94% 1.37x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Express Outlets.

Location Composition Index
Express Outlets 0.44% 6.17x
Mens Wearhouse 2.35% 5.77x
Lane Bryant 1.41% 5.47x
Abercrombie & Fitch 0.47% 5.30x
Jos A. Bank Clothiers 1.09% 5.27x
Chicos 1.79% 5.27x
Dressbarn 1.38% 5.27x
Charlotte Russe 0.58% 5.22x
Tommy Bahama 0.69% 5.21x
Buckle 2.21% 5.10x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.06% 4.87x
Promo Codes 0.02% 3.90x
College Greek Life 0.04% 3.89x
Furniture & Home Improvement 0.04% 3.74x
Canadian Lifestyle 0.04% 3.63x
Spanish Lifestyle & Health 0.10% 3.61x
Work Productivity 0.02% 3.61x
Pacific Northwest Sports & News Cluster 0.36% 3.36x
Film Production 0.02% 2.99x
Personal Investment & Advisor Researchers 0.06% 2.82x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male