Dstillery Audiences

FIRESTONE

Audience Size: 629.2 Thousand Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 629.2 thousand unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
Washington Skiers and Snowboarders 3.19% 1.51x
PC Users 3.36% 1.43x
Fragrance Shoppers 3.31% 1.39x
Southern Central Voters 3.94% 1.39x
Oklahoma City Thunder Fans 2.51% 1.38x
Dungeons and Dragons Fans 4.90% 1.38x
Texas Energy Providers 3.64% 1.37x
Southeastern Voters 3.82% 1.37x
Romance Movie and TV enthusiasts 2.83% 1.37x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 2.63% 2.89x
Jos A. Bank Clothiers 1.44% 2.76x
REI 0.37% 2.67x
H&M 1.12% 2.65x
Talbots 1.09% 2.63x
Ann Taylor 0.30% 2.63x
Gymboree 1.44% 2.63x
Express 2.01% 2.60x
Express Outlets 0.31% 2.60x
Madewell 0.42% 2.59x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.05% 4.08x
Shopping Catalogs 0.10% 3.91x
Watches Retail 0.10% 3.66x
France Online Music & Quiz Content Cluster 0.03% 3.33x
Crossfit & Obstacle Race Enthusiasts 0.05% 3.28x
Bags & Luggage 0.14% 3.14x
Machines & Industrial Supplies 0.07% 3.09x
Healthy Eating Researchers 0.03% 3.04x
Malaya 0.03% 2.72x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.69x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female