Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 629.2 thousand unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| Washington Skiers and Snowboarders | 3.19% | 1.51x |
| PC Users | 3.36% | 1.43x |
| Fragrance Shoppers | 3.31% | 1.39x |
| Southern Central Voters | 3.94% | 1.39x |
| Oklahoma City Thunder Fans | 2.51% | 1.38x |
| Dungeons and Dragons Fans | 4.90% | 1.38x |
| Texas Energy Providers | 3.64% | 1.37x |
| Southeastern Voters | 3.82% | 1.37x |
| Romance Movie and TV enthusiasts | 2.83% | 1.37x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 2.63% | 2.89x |
| Jos A. Bank Clothiers | 1.44% | 2.76x |
| REI | 0.37% | 2.67x |
| H&M | 1.12% | 2.65x |
| Talbots | 1.09% | 2.63x |
| Ann Taylor | 0.30% | 2.63x |
| Gymboree | 1.44% | 2.63x |
| Express | 2.01% | 2.60x |
| Express Outlets | 0.31% | 2.60x |
| Madewell | 0.42% | 2.59x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Virginia Athletics.
| Content Affinity | Composition | Index |
| Virginia Athletics | 0.05% | 4.08x |
| Shopping Catalogs | 0.10% | 3.91x |
| Watches Retail | 0.10% | 3.66x |
| France Online Music & Quiz Content Cluster | 0.03% | 3.33x |
| Crossfit & Obstacle Race Enthusiasts | 0.05% | 3.28x |
| Bags & Luggage | 0.14% | 3.14x |
| Machines & Industrial Supplies | 0.07% | 3.09x |
| Healthy Eating Researchers | 0.03% | 3.04x |
| Malaya | 0.03% | 2.72x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.69x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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