Dstillery Audiences

FIRESTONE

Audience Size: 1.8 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
Essential Oils Enthusiasts 0.09% 2.12x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.03% 2.04x
Online Content Creators 0.17% 1.91x
Houston Activity Researchers 1.87% 1.57x
Wireless Headphone Researchers 0.11% 1.54x
Fall/Winter 2021 Fashion Trend Researchers 0.03% 1.47x
Dallas Mavericks Fans 2.54% 1.41x
Texas Longhorn Fans 2.86% 1.39x
Houston Trip Planners 3.58% 1.39x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 4.16x
Lorna Jane 0.53% 2.93x
Joe's Jeans 0.12% 2.69x
REI 1.51% 2.65x
Abercrombie & Fitch 0.54% 2.61x
Jos A. Bank Clothiers 5.81% 2.53x
Mens Wearhouse 10.33% 2.45x
Lane Bryant 7.05% 2.41x
Madewell 1.88% 2.40x
LOFT 6.49% 2.36x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Philanthropy - Charities & Fundraising.

Content Affinity Composition Index
Philanthropy - Charities & Fundraising 0.03% 3.99x
Nutrition & Diabetic Living 0.02% 3.68x
Home Furnishings 0.03% 3.66x
Work Productivity 0.02% 3.61x
Science Education & Academia 0.03% 3.49x
Book Publishers 0.02% 3.33x
Parenting & Children's Activities 0.02% 3.25x
Romanian News 0.02% 3.25x
Paleo & Keto Diet Enthusiasts 0.04% 3.25x
Natural & Healthy Living Researchers 0.02% 3.11x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female