Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.89x |
| Southern Central Voters | 2.12% | 1.28x |
| Military Benefits Researchers | 2.16% | 1.23x |
| Dallas Cowboys Fans | 2.45% | 1.23x |
| Auto Body Shoppers | 2.45% | 1.22x |
| Military Servicemembers & Veterans | 2.37% | 1.22x |
| Call of Duty Enthusiasts | 2.37% | 1.22x |
| Texas AM Aggies Fans | 2.02% | 1.21x |
| Automotive Auctions Enthusiasts | 2.00% | 1.18x |
| Hip Hop Fans | 2.53% | 1.18x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.92% | 5.64x |
| Lorna Jane | 0.41% | 5.39x |
| Buckle | 4.16% | 5.00x |
| Hollister | 3.15% | 4.99x |
| Zumiez | 5.41% | 4.97x |
| Mens Wearhouse | 7.94% | 4.93x |
| Charlotte Russe | 3.13% | 4.92x |
| Lane Bryant | 4.29% | 4.90x |
| Tommy Bahama | 2.09% | 4.83x |
| Gymboree | 3.29% | 4.82x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.02% | 2.87x |
| Memphis News | 0.23% | 2.08x |
| Active Lifestyle Enthusiasts | 0.02% | 1.91x |
| General Interest | 0.02% | 1.78x |
| South Carolina Travel | 0.03% | 1.74x |
| Illinois Education | 0.14% | 1.73x |
| Instagram Management | 0.07% | 1.71x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.70x |
| Mississippi News | 0.74% | 1.59x |
| Texas Off-Roading | 0.01% | 1.58x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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