Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 248 thousand unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| IT Decision Makers | 3.09% | 2.07x |
| Tech News Enthusiasts | 2.56% | 1.98x |
| Mobile Phone Comparison Shoppers | 3.36% | 1.98x |
| Restaurant Supply Shoppers | 0.27% | 1.89x |
| Comedy Fans | 2.92% | 1.85x |
| Apple Fans | 2.65% | 1.85x |
| Techies | 2.65% | 1.81x |
| Electric Vehicle Shoppers | 3.27% | 1.76x |
| Horror Movie Fans | 3.27% | 1.75x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Curious about what else the Firestone audience is interested in?
Sign Up
APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 8.06x |
| Lorna Jane | 0.16% | 6.24x |
| Mens Wearhouse | 4.92% | 4.55x |
| Saint Laurent Paris | 0.11% | 4.50x |
| Jos A. Bank Clothiers | 2.59% | 4.40x |
| Gymboree | 3.00% | 4.40x |
| Abercrombie & Fitch | 0.19% | 4.34x |
| Madewell | 0.78% | 4.31x |
| LOFT | 3.18% | 4.29x |
| Banana Republic | 3.33% | 4.26x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Want to find more of the Firestone audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.12% | 3.98x |
| Shopping Catalogs | 0.10% | 3.91x |
| Bags & Luggage | 0.18% | 3.87x |
| Parenting Blogs | 0.18% | 3.87x |
| Painting & Renovation | 0.18% | 3.79x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.53% | 3.62x |
| Spanish Health & Wellness | 0.16% | 3.57x |
| Private Aviation | 0.35% | 3.42x |
| Canada Tourism Research Cluster | 0.07% | 3.42x |
| Electrical Engineering | 0.08% | 3.40x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Want to see more of the Content Affinities the Firestone audience visits?
Sign Up
DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Firestone audience?
Sign Up