Dstillery Audiences

FIRESTONE

Audience Size: 248 Thousand Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 248 thousand unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
IT Decision Makers 3.09% 2.07x
Tech News Enthusiasts 2.56% 1.98x
Mobile Phone Comparison Shoppers 3.36% 1.98x
Restaurant Supply Shoppers 0.27% 1.89x
Comedy Fans 2.92% 1.85x
Apple Fans 2.65% 1.85x
Techies 2.65% 1.81x
Electric Vehicle Shoppers 3.27% 1.76x
Horror Movie Fans 3.27% 1.75x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 8.06x
Lorna Jane 0.16% 6.24x
Mens Wearhouse 4.92% 4.55x
Saint Laurent Paris 0.11% 4.50x
Jos A. Bank Clothiers 2.59% 4.40x
Gymboree 3.00% 4.40x
Abercrombie & Fitch 0.19% 4.34x
Madewell 0.78% 4.31x
LOFT 3.18% 4.29x
Banana Republic 3.33% 4.26x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.12% 3.98x
Shopping Catalogs 0.10% 3.91x
Bags & Luggage 0.18% 3.87x
Parenting Blogs 0.18% 3.87x
Painting & Renovation 0.18% 3.79x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.53% 3.62x
Spanish Health & Wellness 0.16% 3.57x
Private Aviation 0.35% 3.42x
Canada Tourism Research Cluster 0.07% 3.42x
Electrical Engineering 0.08% 3.40x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male