Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 948.5 thousand unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| Home-Made Face Mask Researchers | 0.02% | 1.65x |
| Texas Longhorn Fans | 3.95% | 1.61x |
| Billiards Enthusiasts | 4.11% | 1.56x |
| Austin Trip Planners | 3.36% | 1.51x |
| Remdesivir Information Researchers | 0.02% | 1.48x |
| Texas State Fairs | 4.25% | 1.48x |
| Automotive News Readers | 2.79% | 1.47x |
| Dallas Mavericks Fans | 3.26% | 1.47x |
| Techies | 2.73% | 1.46x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 5.75x |
| Abercrombie & Fitch | 0.35% | 5.41x |
| Express Outlets | 0.66% | 5.35x |
| Lane Bryant | 3.40% | 5.22x |
| Lorna Jane | 0.21% | 4.98x |
| REI | 0.92% | 4.90x |
| Buckle | 3.85% | 4.86x |
| Jos A. Bank Clothiers | 3.07% | 4.83x |
| Gymboree | 3.04% | 4.69x |
| Dressbarn | 2.49% | 4.63x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.08% | 4.09x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 3.75x |
| Canadian Lifestyle | 0.04% | 3.27x |
| French Canadian Cluster | 0.06% | 3.13x |
| Holiday Gifts | 0.05% | 2.98x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.04% | 2.92x |
| Art News & Products | 0.08% | 2.81x |
| Turkey & Iran Cluster | 0.04% | 2.74x |
| Cuba & Mexico Media | 0.08% | 2.68x |
| Russia Cluster | 0.05% | 2.67x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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