Dstillery Audiences

FIRESTONE

Audience Size: 2.5 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.89x
Dallas Cowboys Fans 2.92% 1.22x
Southern Central Voters 2.62% 1.18x
Texas Trip Planners 3.11% 1.17x
Military Servicemembers & Veterans 2.74% 1.14x
Billiards Enthusiasts 2.87% 1.12x
Military Personal Finance Researchers 2.73% 1.12x
Arkansas Razorbacks Fans 2.49% 1.12x
Dallas Mavericks Fans 2.57% 1.12x
Muscle Car Shoppers 2.60% 1.12x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.46% 5.41x
Express Outlets 1.05% 5.34x
Topshop 0.41% 4.93x
Lane Bryant 4.54% 4.90x
Mens Wearhouse 8.22% 4.88x
Charlotte Russe 4.10% 4.84x
Abercrombie & Fitch 2.75% 4.81x
Buckle 5.38% 4.80x
Hollister 3.86% 4.76x
Zumiez 6.25% 4.75x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 3.75x
Franco-African Cluster 0.03% 2.41x
Memphis News 0.20% 2.03x
Romanian News 0.02% 1.86x
Bulgaria Cluster 0.01% 1.74x
Gadgets 0.04% 1.72x
Chat Rooms 0.03% 1.70x
Texas News Cluster 1.08% 1.66x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.55x
Italy Cluster 0.02% 1.55x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male