Dstillery Audiences

FIRESTONE

Audience Size: 2.2 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.38x
Southern Central Voters 3.04% 1.34x
Texas AM Aggies Fans 3.00% 1.29x
Dallas Cowboys Fans 2.99% 1.28x
South State Fair Visitors 3.40% 1.27x
Texas State Fairs 3.06% 1.27x
Texas Trip Planners 3.39% 1.27x
Texas County and Local Fair Visitors 3.07% 1.24x
Military Servicemembers & Veterans 3.04% 1.24x
South Atlantic Voters 2.88% 1.23x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.63% 5.94x
Joe's Jeans 0.28% 5.80x
Express Outlets 1.26% 5.55x
Lane Bryant 5.54% 5.54x
Charlotte Russe 3.59% 5.54x
Abercrombie & Fitch 1.73% 5.40x
Mens Wearhouse 9.12% 5.37x
REI 1.61% 5.26x
Tommy Bahama 2.59% 5.25x
Buckle 6.42% 5.21x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 3.91x
Credit Unions & Consumer Protection 0.03% 3.11x
Rural Living 0.01% 3.10x
Bulgaria Cluster 0.02% 2.52x
Apartment & Community Real Estate Researchers 0.03% 2.25x
Memphis News 0.21% 2.06x
Canada Shopping - General Commerce 0.02% 2.03x
Peru Media 0.23% 2.03x
Airsoft & Paintball Equipment 0.07% 2.02x
Teaching Abroad 0.01% 1.91x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male