Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.89x |
| Dallas Cowboys Fans | 2.92% | 1.22x |
| Southern Central Voters | 2.62% | 1.18x |
| Texas Trip Planners | 3.11% | 1.17x |
| Military Servicemembers & Veterans | 2.74% | 1.14x |
| Billiards Enthusiasts | 2.87% | 1.12x |
| Military Personal Finance Researchers | 2.73% | 1.12x |
| Arkansas Razorbacks Fans | 2.49% | 1.12x |
| Dallas Mavericks Fans | 2.57% | 1.12x |
| Muscle Car Shoppers | 2.60% | 1.12x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.46% | 5.41x |
| Express Outlets | 1.05% | 5.34x |
| Topshop | 0.41% | 4.93x |
| Lane Bryant | 4.54% | 4.90x |
| Mens Wearhouse | 8.22% | 4.88x |
| Charlotte Russe | 4.10% | 4.84x |
| Abercrombie & Fitch | 2.75% | 4.81x |
| Buckle | 5.38% | 4.80x |
| Hollister | 3.86% | 4.76x |
| Zumiez | 6.25% | 4.75x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 3.75x |
| Franco-African Cluster | 0.03% | 2.41x |
| Memphis News | 0.20% | 2.03x |
| Romanian News | 0.02% | 1.86x |
| Bulgaria Cluster | 0.01% | 1.74x |
| Gadgets | 0.04% | 1.72x |
| Chat Rooms | 0.03% | 1.70x |
| Texas News Cluster | 1.08% | 1.66x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 1.55x |
| Italy Cluster | 0.02% | 1.55x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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