Dstillery Audiences

FIRESTONE

Audience Size: 1.3 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
Phoenix Trip Planners 2.30% 1.55x
Arizona Trip Planners 3.28% 1.46x
Houston Trip Planners 3.63% 1.41x
Las Vegas Trip Planners 3.66% 1.34x
California Skiers and Snowboarders 2.70% 1.33x
Grand Canyon Trip Planners 3.62% 1.32x
Houston Activity Researchers 2.11% 1.31x
Open Source Developers 2.42% 1.31x
Texas County and Local Fair Visitors 3.58% 1.30x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.23x
Lorna Jane 0.38% 3.21x
Joe's Jeans 0.08% 2.74x
REI 0.95% 2.57x
Jos A. Bank Clothiers 3.76% 2.53x
Abercrombie & Fitch 0.31% 2.44x
Madewell 1.15% 2.39x
Mens Wearhouse 6.37% 2.37x
LOFT 4.02% 2.34x
Lane Bryant 4.14% 2.30x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 0.03% 5.80x
France Online Music & Quiz Content Cluster 0.03% 4.25x
Real Estate Cluster 0.02% 4.00x
National Parks 0.03% 3.54x
Mail Order Food 0.04% 3.49x
Serbia & Albania Cluster 0.05% 3.32x
Yoga & Meditation 0.04% 3.27x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 3.24x
English as a Second Language 0.03% 3.09x
Assorted Topics (Power Trains, Drones, Web Design) 0.05% 3.01x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female