Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is Little Rock Trip Planners.
| Interest | Composition | Index |
| Little Rock Trip Planners | 1.71% | 1.33x |
| Dallas Cowboys Fans | 1.56% | 1.28x |
| Automotive Auctions Enthusiasts | 1.53% | 1.20x |
| Dallas Trip Planners | 1.90% | 1.20x |
| Florida Gulf Coast Travel Researchers | 1.63% | 1.19x |
| Nashville Trip Planners | 1.52% | 1.18x |
| Texas Energy Providers | 1.54% | 1.17x |
| Alabama Trip Planners | 3.47% | 1.13x |
| Seattle Seahawks Fans | 1.63% | 1.12x |
| NCAA Football Fans | 2.66% | 1.11x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 2.90% | 6.62x |
| Express Outlets | 0.58% | 6.23x |
| Gymboree | 2.58% | 6.20x |
| Tommy Bahama | 2.12% | 6.17x |
| Belk | 1.39% | 6.11x |
| Charlotte Russe | 1.91% | 6.10x |
| Hollister | 2.40% | 6.07x |
| Lorna Jane | 0.51% | 6.05x |
| Abercrombie & Fitch | 2.78% | 6.02x |
| Express | 2.35% | 5.84x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Chain Restaurants.
| Content Affinity | Composition | Index |
| Chain Restaurants | 1.87% | 1.12x |
| Latest Sports News | 3.56% | 1.10x |
| South Florida Cluster | 1.59% | 1.09x |
| Florida Local News Cluster | 1.76% | 1.07x |
| Car Forums | 1.64% | 1.06x |
| Career Cluster A | 3.19% | 1.06x |
| Car Information | 2.48% | 1.05x |
| Hip-Hop Enthusiast | 2.58% | 1.04x |
| Sports News - Team Specific | 8.65% | 1.04x |
| Big Box Retail | 4.66% | 1.02x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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