Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.89x |
| Texas Energy Providers | 1.74% | 1.32x |
| Work Hard, Play Hard Travelers | 0.13% | 1.31x |
| Florida Atlantic Coast Trip Planners | 1.95% | 1.29x |
| Family Adventures Travelers | 0.17% | 1.28x |
| Painting Hobbyist | 1.92% | 1.28x |
| Background Check Users | 1.64% | 1.27x |
| Palm Beach Trip Planners | 1.86% | 1.27x |
| Orlando Trip Planners | 2.08% | 1.27x |
| Fort Lauderdale Trip Planners | 2.06% | 1.26x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Hollister.
| Location | Composition | Index |
| Hollister | 1.59% | 6.91x |
| Aeropostale | 2.99% | 6.72x |
| Charlotte Russe | 1.72% | 6.69x |
| Columbia | 0.80% | 6.40x |
| Express | 2.05% | 6.20x |
| Gymboree | 2.63% | 6.18x |
| Abercrombie & Fitch | 2.53% | 6.09x |
| Journeys | 2.37% | 6.07x |
| Belk | 1.40% | 6.07x |
| Tommy Bahama | 1.82% | 6.06x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Parenting & Nutrition.
| Content Affinity | Composition | Index |
| Parenting & Nutrition | 0.01% | 2.53x |
| Survival Guides | 0.04% | 2.34x |
| Content Streamers & Downloaders | 0.02% | 2.28x |
| Men's Fashion Shopping | 0.02% | 2.20x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.06x |
| Sports - Golf, Hunting, Fishing | 0.03% | 1.99x |
| Memphis News | 0.15% | 1.96x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 1.94x |
| Consumer Rewards | 0.07% | 1.92x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.88x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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