Dstillery Audiences

FIRESTONE

Audience Size: 1 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is Florida Gators Fans.

Interest Composition Index
Florida Gators Fans 1.40% 1.37x
Hard Rock Hotel & Casino Trip Planners 1.66% 1.34x
Arkansas Razorbacks Fans 1.41% 1.33x
Florida State Seminoles Fans 1.33% 1.33x
South Atlantic Voters 1.58% 1.32x
Hip Hop Fans 1.68% 1.27x
Florida Atlantic Coast Trip Planners 1.58% 1.27x
Tampa Bay Buccaneers Fans 1.22% 1.26x
Florida Gulf Coast Travel Researchers 1.58% 1.26x
Tennessee Volunteers Fans 1.21% 1.25x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Hollister.

Location Composition Index
Hollister 0.93% 7.45x
Lorna Jane 0.24% 7.28x
Aeropostale 1.99% 7.14x
Charlotte Russe 1.12% 7.11x
Coach 2.84% 7.01x
Express 1.28% 6.89x
Journeys 1.46% 6.82x
Belk 0.91% 6.29x
Lane Bryant 2.06% 6.25x
Columbia 0.47% 6.21x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 0.56% 2.01x
Scuba Diving 0.04% 1.89x
Audio Clips & Sound Effects 0.10% 1.84x
Memphis News 0.13% 1.84x
Concert Posters 0.07% 1.79x
Apartment & Community Real Estate Researchers 0.03% 1.69x
Franco-African Cluster 0.02% 1.63x
Central & South American News 0.13% 1.61x
Consumer Rewards 0.06% 1.60x
Poland Cluster 0.06% 1.52x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male