Dstillery Audiences

FIRESTONE

Audience Size: 2.6 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.89x
Arkansas Razorbacks Fans 2.42% 1.26x
Southern Central Voters 2.35% 1.26x
Chain Pizzeria Fans 2.88% 1.24x
Little Rock Trip Planners 2.36% 1.22x
Kia Vehicle Shoppers 2.40% 1.22x
Tire Shoppers 2.42% 1.22x
Commercial Truck Researchers 2.08% 1.21x
Big 12 Fans 2.40% 1.19x
Dodge Vehicle Shoppers 2.27% 1.19x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Express Outlets.

Location Composition Index
Express Outlets 0.88% 5.64x
Lorna Jane 0.50% 5.35x
Hollister 2.93% 5.19x
Gymboree 2.99% 5.05x
Aeropostale 3.14% 5.03x
Belk 1.21% 5.02x
Tommy Bahama 2.23% 5.01x
Zumiez 4.93% 4.98x
Topshop 0.24% 4.94x
Charlotte Russe 2.68% 4.93x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.05% 5.31x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.05% 3.12x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.06x
Office Furniture Design 0.08% 3.01x
West Virginia News 1.48% 2.97x
Texas Off-Roading 0.02% 2.64x
Parenting & Nutrition 0.01% 2.52x
Scotland Travel 0.06% 2.48x
Scientology 0.04% 2.46x
South Carolina Travel 0.06% 2.46x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male