Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.89x |
| Texas Energy Providers | 3.11% | 1.42x |
| Texas State Fairs | 3.39% | 1.38x |
| Dallas Cowboys Fans | 3.15% | 1.36x |
| Southern Central Voters | 2.85% | 1.34x |
| Painting Hobbyist | 3.40% | 1.34x |
| Texas County and Local Fair Visitors | 3.13% | 1.32x |
| Dallas Mavericks Fans | 2.76% | 1.31x |
| Military Servicemembers & Veterans | 2.92% | 1.31x |
| Houston Activity Researchers | 2.48% | 1.30x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Curious about what else the Firestone audience is interested in?
Sign Up
APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.53% | 5.51x |
| Express Outlets | 1.11% | 5.25x |
| Joe's Jeans | 0.26% | 5.24x |
| Lane Bryant | 4.92% | 5.16x |
| Charlotte Russe | 4.47% | 5.11x |
| Mens Wearhouse | 8.60% | 5.05x |
| Abercrombie & Fitch | 2.45% | 4.98x |
| Buckle | 5.63% | 4.97x |
| Topshop | 0.43% | 4.94x |
| Hollister | 4.50% | 4.91x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Want to find more of the Firestone audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.05% | 4.07x |
| South Carolina Travel | 0.03% | 3.33x |
| Rural Living | 0.01% | 3.10x |
| Malaya | 0.02% | 2.65x |
| Home Printing | 0.03% | 2.54x |
| Cigars | 0.04% | 2.35x |
| Illinois College Sports | 0.05% | 2.23x |
| Memphis News | 0.24% | 2.19x |
| Mysticism | 0.03% | 2.16x |
| Sports Apparel | 0.06% | 2.14x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Want to see more of the Content Affinities the Firestone audience visits?
Sign Up
DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Firestone audience?
Sign Up