Dstillery Audiences

FIRESTONE

Audience Size: 948.5 Thousand Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 948.5 thousand unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
Home-Made Face Mask Researchers 0.02% 1.65x
Texas Longhorn Fans 3.95% 1.61x
Billiards Enthusiasts 4.11% 1.56x
Austin Trip Planners 3.36% 1.51x
Remdesivir Information Researchers 0.02% 1.48x
Texas State Fairs 4.25% 1.48x
Automotive News Readers 2.79% 1.47x
Dallas Mavericks Fans 3.26% 1.47x
Techies 2.73% 1.46x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 5.75x
Abercrombie & Fitch 0.35% 5.41x
Express Outlets 0.66% 5.35x
Lane Bryant 3.40% 5.22x
Lorna Jane 0.21% 4.98x
REI 0.92% 4.90x
Buckle 3.85% 4.86x
Jos A. Bank Clothiers 3.07% 4.83x
Gymboree 3.04% 4.69x
Dressbarn 2.49% 4.63x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.08% 4.09x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 3.75x
Canadian Lifestyle 0.04% 3.27x
French Canadian Cluster 0.06% 3.13x
Holiday Gifts 0.05% 2.98x
Canada Shopping - Lifestyle and Mommy Blogs 0.04% 2.92x
Art News & Products 0.08% 2.81x
Turkey & Iran Cluster 0.04% 2.74x
Cuba & Mexico Media 0.08% 2.68x
Russia Cluster 0.05% 2.67x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male