Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.04% | 1.38x |
| Southern Central Voters | 3.04% | 1.34x |
| Texas AM Aggies Fans | 3.00% | 1.29x |
| Dallas Cowboys Fans | 2.99% | 1.28x |
| South State Fair Visitors | 3.40% | 1.27x |
| Texas State Fairs | 3.06% | 1.27x |
| Texas Trip Planners | 3.39% | 1.27x |
| Texas County and Local Fair Visitors | 3.07% | 1.24x |
| Military Servicemembers & Veterans | 3.04% | 1.24x |
| South Atlantic Voters | 2.88% | 1.23x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.63% | 5.94x |
| Joe's Jeans | 0.28% | 5.80x |
| Express Outlets | 1.26% | 5.55x |
| Lane Bryant | 5.54% | 5.54x |
| Charlotte Russe | 3.59% | 5.54x |
| Abercrombie & Fitch | 1.73% | 5.40x |
| Mens Wearhouse | 9.12% | 5.37x |
| REI | 1.61% | 5.26x |
| Tommy Bahama | 2.59% | 5.25x |
| Buckle | 6.42% | 5.21x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 3.91x |
| Credit Unions & Consumer Protection | 0.03% | 3.11x |
| Rural Living | 0.01% | 3.10x |
| Bulgaria Cluster | 0.02% | 2.52x |
| Apartment & Community Real Estate Researchers | 0.03% | 2.25x |
| Memphis News | 0.21% | 2.06x |
| Canada Shopping - General Commerce | 0.02% | 2.03x |
| Peru Media | 0.23% | 2.03x |
| Airsoft & Paintball Equipment | 0.07% | 2.02x |
| Teaching Abroad | 0.01% | 1.91x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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