Dstillery Audiences

FIRESTONE

Audience Size: 2.7 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.89x
Southern Central Voters 2.12% 1.28x
Military Benefits Researchers 2.16% 1.23x
Dallas Cowboys Fans 2.45% 1.23x
Auto Body Shoppers 2.45% 1.22x
Military Servicemembers & Veterans 2.37% 1.22x
Call of Duty Enthusiasts 2.37% 1.22x
Texas AM Aggies Fans 2.02% 1.21x
Automotive Auctions Enthusiasts 2.00% 1.18x
Hip Hop Fans 2.53% 1.18x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Express Outlets.

Location Composition Index
Express Outlets 0.92% 5.64x
Lorna Jane 0.41% 5.39x
Buckle 4.16% 5.00x
Hollister 3.15% 4.99x
Zumiez 5.41% 4.97x
Mens Wearhouse 7.94% 4.93x
Charlotte Russe 3.13% 4.92x
Lane Bryant 4.29% 4.90x
Tommy Bahama 2.09% 4.83x
Gymboree 3.29% 4.82x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.02% 2.87x
Memphis News 0.23% 2.08x
Active Lifestyle Enthusiasts 0.02% 1.91x
General Interest 0.02% 1.78x
South Carolina Travel 0.03% 1.74x
Illinois Education 0.14% 1.73x
Instagram Management 0.07% 1.71x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.70x
Mississippi News 0.74% 1.59x
Texas Off-Roading 0.01% 1.58x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male