Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| Texas Energy Providers | 3.71% | 1.68x |
| Dallas Mavericks Fans | 3.22% | 1.57x |
| Dallas Cowboys Fans | 3.59% | 1.54x |
| Internal Medicine Journal Researchers | 2.25% | 1.52x |
| Texas Trip Planners | 3.75% | 1.52x |
| Southern Central Voters | 3.16% | 1.51x |
| Painting Hobbyist | 3.53% | 1.49x |
| Mobile Phone Purchase Intenders | 3.38% | 1.49x |
| Texas AM Aggies Fans | 3.16% | 1.48x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.43% | 6.27x |
| Joe's Jeans | 0.18% | 6.03x |
| Abercrombie & Fitch | 0.53% | 5.74x |
| Express Outlets | 1.05% | 5.72x |
| Lane Bryant | 4.85% | 5.65x |
| Charlotte Russe | 1.59% | 5.49x |
| Buckle | 5.82% | 5.33x |
| Hollister | 4.65% | 5.29x |
| Gymboree | 5.00% | 5.28x |
| Belk | 1.36% | 5.22x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Human Resources & Employee Management.
| Content Affinity | Composition | Index |
| Human Resources & Employee Management | 0.08% | 3.64x |
| Senior Care | 0.06% | 3.30x |
| Canadian Lifestyle | 0.04% | 3.27x |
| Rural Living | 0.01% | 3.10x |
| Electronic Cabling | 0.06% | 2.94x |
| Holiday Gifts | 0.06% | 2.94x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.75x |
| Health & Safety Compliance | 0.04% | 2.75x |
| Local & Travel England - East Midlands | 0.06% | 2.68x |
| Gadgets | 0.03% | 2.64x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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