Dstillery Audiences

FIRESTONE

Audience Size: 836.1 Thousand Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 836.1 thousand unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
Essential Oils Enthusiasts 0.09% 2.12x
North West State Fair Visitors 4.03% 1.58x
Holiday Gift Shoppers 0.87% 1.52x
Houston Activity Researchers 1.66% 1.50x
Washington Skiers and Snowboarders 2.90% 1.50x
Women’s Lifestyle Blogs Researchers 1.05% 1.50x
Online Content Creators 1.01% 1.46x
Hulu Users 1.30% 1.44x
Wireless Headphone Researchers 0.10% 1.43x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 7.52x
Abercrombie & Fitch 0.39% 4.59x
Lorna Jane 0.33% 4.33x
Joe's Jeans 0.08% 4.31x
Jos A. Bank Clothiers 4.48% 4.28x
REI 1.13% 4.15x
Mens Wearhouse 8.09% 4.13x
Express Outlets 0.83% 3.94x
Lane Bryant 5.01% 3.89x
Forever 21 3.42% 3.88x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.65% 4.96x
Home Remodeling 0.08% 4.49x
Minnesota Community Business Cluster 0.06% 4.05x
College Greek Life 0.04% 3.89x
Furniture & Home Improvement 0.04% 3.74x
Work Productivity 0.02% 3.61x
Pacific Northwest Sports & News Cluster 0.59% 3.37x
Vietnam Cluster 0.04% 3.24x
Comedy Content 0.04% 2.99x
Canadian News 0.04% 2.99x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male