Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 403.2 thousand unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| Austin Trip Planners | 1.54% | 1.45x |
| Texas Activity Researchers | 0.46% | 1.44x |
| Texas State Fairs | 3.45% | 1.43x |
| Pain Management Researchers | 0.86% | 1.41x |
| Houston Activity Researchers | 1.24% | 1.40x |
| Seattle Trip Planners | 1.52% | 1.40x |
| Aspen Trip Planners | 0.91% | 1.39x |
| Home Theater Enthusiasts | 1.20% | 1.39x |
| Southern Central Voters | 3.94% | 1.37x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.44% | 6.17x |
| Mens Wearhouse | 2.35% | 5.77x |
| Lane Bryant | 1.41% | 5.47x |
| Abercrombie & Fitch | 0.47% | 5.30x |
| Jos A. Bank Clothiers | 1.09% | 5.27x |
| Chicos | 1.79% | 5.27x |
| Dressbarn | 1.38% | 5.27x |
| Charlotte Russe | 0.58% | 5.22x |
| Tommy Bahama | 0.69% | 5.21x |
| Buckle | 2.21% | 5.10x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.06% | 4.87x |
| Promo Codes | 0.02% | 3.90x |
| College Greek Life | 0.04% | 3.89x |
| Furniture & Home Improvement | 0.04% | 3.74x |
| Canadian Lifestyle | 0.04% | 3.63x |
| Spanish Lifestyle & Health | 0.10% | 3.61x |
| Work Productivity | 0.02% | 3.61x |
| Pacific Northwest Sports & News Cluster | 0.36% | 3.36x |
| Film Production | 0.02% | 2.99x |
| Personal Investment & Advisor Researchers | 0.06% | 2.82x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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