Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 836.1 thousand unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| Essential Oils Enthusiasts | 0.09% | 2.12x |
| North West State Fair Visitors | 4.03% | 1.58x |
| Holiday Gift Shoppers | 0.87% | 1.52x |
| Houston Activity Researchers | 1.66% | 1.50x |
| Washington Skiers and Snowboarders | 2.90% | 1.50x |
| Women’s Lifestyle Blogs Researchers | 1.05% | 1.50x |
| Online Content Creators | 1.01% | 1.46x |
| Hulu Users | 1.30% | 1.44x |
| Wireless Headphone Researchers | 0.10% | 1.43x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 7.52x |
| Abercrombie & Fitch | 0.39% | 4.59x |
| Lorna Jane | 0.33% | 4.33x |
| Joe's Jeans | 0.08% | 4.31x |
| Jos A. Bank Clothiers | 4.48% | 4.28x |
| REI | 1.13% | 4.15x |
| Mens Wearhouse | 8.09% | 4.13x |
| Express Outlets | 0.83% | 3.94x |
| Lane Bryant | 5.01% | 3.89x |
| Forever 21 | 3.42% | 3.88x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.65% | 4.96x |
| Home Remodeling | 0.08% | 4.49x |
| Minnesota Community Business Cluster | 0.06% | 4.05x |
| College Greek Life | 0.04% | 3.89x |
| Furniture & Home Improvement | 0.04% | 3.74x |
| Work Productivity | 0.02% | 3.61x |
| Pacific Northwest Sports & News Cluster | 0.59% | 3.37x |
| Vietnam Cluster | 0.04% | 3.24x |
| Comedy Content | 0.04% | 2.99x |
| Canadian News | 0.04% | 2.99x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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