Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 510.6 thousand unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| Dallas Mavericks Fans | 3.67% | 1.65x |
| Oklahoma State Cowboys Fans | 3.48% | 1.56x |
| Los Angeles Angels Fans | 3.19% | 1.55x |
| Mobile Phone Purchase Intenders | 3.78% | 1.55x |
| Readers of Hispanic Content | 2.81% | 1.51x |
| Nintendo Enthusiasts | 3.51% | 1.47x |
| Movie and Game Review Readers | 2.81% | 1.47x |
| Chicago Cubs Fans | 3.27% | 1.46x |
| Mid-to-Full Size Luxury SUV Auto Intenders | 2.04% | 1.45x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.11% | 5.75x |
| Madewell | 0.54% | 4.99x |
| Mens Wearhouse | 4.80% | 4.90x |
| Jos A. Bank Clothiers | 2.36% | 4.84x |
| REI | 0.74% | 4.60x |
| Express Outlets | 0.43% | 4.48x |
| American Apparel | 0.49% | 4.46x |
| LOFT | 2.14% | 4.38x |
| Lane Bryant | 2.70% | 4.38x |
| Old Navy | 4.68% | 4.27x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.08% | 4.01x |
| Local & Travel England - Northern England | 0.05% | 3.88x |
| Art News & Products | 0.08% | 3.83x |
| Motorcycle Racing Researchers | 0.21% | 3.67x |
| Flower Shopping | 0.05% | 3.60x |
| Romanian News | 0.05% | 3.54x |
| Addiction & Recovery Reference | 0.13% | 3.42x |
| Cheerleading | 0.06% | 3.34x |
| English as a Second Language | 0.08% | 3.16x |
| Canadian News | 0.08% | 3.09x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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