Dstillery Audiences

FIRESTONE

Audience Size: 2.4 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.89x
Texas Energy Providers 3.11% 1.42x
Texas State Fairs 3.39% 1.38x
Dallas Cowboys Fans 3.15% 1.36x
Southern Central Voters 2.85% 1.34x
Painting Hobbyist 3.40% 1.34x
Texas County and Local Fair Visitors 3.13% 1.32x
Dallas Mavericks Fans 2.76% 1.31x
Military Servicemembers & Veterans 2.92% 1.31x
Houston Activity Researchers 2.48% 1.30x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.53% 5.51x
Express Outlets 1.11% 5.25x
Joe's Jeans 0.26% 5.24x
Lane Bryant 4.92% 5.16x
Charlotte Russe 4.47% 5.11x
Mens Wearhouse 8.60% 5.05x
Abercrombie & Fitch 2.45% 4.98x
Buckle 5.63% 4.97x
Topshop 0.43% 4.94x
Hollister 4.50% 4.91x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.05% 4.07x
South Carolina Travel 0.03% 3.33x
Rural Living 0.01% 3.10x
Malaya 0.02% 2.65x
Home Printing 0.03% 2.54x
Cigars 0.04% 2.35x
Illinois College Sports 0.05% 2.23x
Memphis News 0.24% 2.19x
Mysticism 0.03% 2.16x
Sports Apparel 0.06% 2.14x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male