Dstillery Audiences

FIRESTONE

Audience Size: 1.6 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.24x
Texas Energy Providers 3.71% 1.68x
Dallas Mavericks Fans 3.22% 1.57x
Dallas Cowboys Fans 3.59% 1.54x
Internal Medicine Journal Researchers 2.25% 1.52x
Texas Trip Planners 3.75% 1.52x
Southern Central Voters 3.16% 1.51x
Painting Hobbyist 3.53% 1.49x
Mobile Phone Purchase Intenders 3.38% 1.49x
Texas AM Aggies Fans 3.16% 1.48x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.43% 6.27x
Joe's Jeans 0.18% 6.03x
Abercrombie & Fitch 0.53% 5.74x
Express Outlets 1.05% 5.72x
Lane Bryant 4.85% 5.65x
Charlotte Russe 1.59% 5.49x
Buckle 5.82% 5.33x
Hollister 4.65% 5.29x
Gymboree 5.00% 5.28x
Belk 1.36% 5.22x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 0.08% 3.64x
Senior Care 0.06% 3.30x
Canadian Lifestyle 0.04% 3.27x
Rural Living 0.01% 3.10x
Electronic Cabling 0.06% 2.94x
Holiday Gifts 0.06% 2.94x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 2.75x
Health & Safety Compliance 0.04% 2.75x
Local & Travel England - East Midlands 0.06% 2.68x
Gadgets 0.03% 2.64x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male