Dstillery Audiences

FIRESTONE

Audience Size: 2.3 Million Devices

Explore the Firestone Audience

Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Firestone audience.

Dstillery Crafted Audiences

INTERESTS

The Firestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Firestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.89x
Texas Energy Providers 1.74% 1.32x
Work Hard, Play Hard Travelers 0.13% 1.31x
Florida Atlantic Coast Trip Planners 1.95% 1.29x
Family Adventures Travelers 0.17% 1.28x
Painting Hobbyist 1.92% 1.28x
Background Check Users 1.64% 1.27x
Palm Beach Trip Planners 1.86% 1.27x
Orlando Trip Planners 2.08% 1.27x
Fort Lauderdale Trip Planners 2.06% 1.26x
Composition Percentage: The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Firestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Firestone audience is Hollister.

Location Composition Index
Hollister 1.59% 6.91x
Aeropostale 2.99% 6.72x
Charlotte Russe 1.72% 6.69x
Columbia 0.80% 6.40x
Express 2.05% 6.20x
Gymboree 2.63% 6.18x
Abercrombie & Fitch 2.53% 6.09x
Journeys 2.37% 6.07x
Belk 1.40% 6.07x
Tommy Bahama 1.82% 6.06x
Composition Percentage: The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Firestone audience is Parenting & Nutrition.

Content Affinity Composition Index
Parenting & Nutrition 0.01% 2.53x
Survival Guides 0.04% 2.34x
Content Streamers & Downloaders 0.02% 2.28x
Men's Fashion Shopping 0.02% 2.20x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.06x
Sports - Golf, Hunting, Fishing 0.03% 1.99x
Memphis News 0.15% 1.96x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.94x
Consumer Rewards 0.07% 1.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.88x
Composition Percentage: The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Firestone audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female