Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is Florida Gators Fans.
| Interest | Composition | Index |
| Florida Gators Fans | 1.40% | 1.37x |
| Hard Rock Hotel & Casino Trip Planners | 1.66% | 1.34x |
| Arkansas Razorbacks Fans | 1.41% | 1.33x |
| Florida State Seminoles Fans | 1.33% | 1.33x |
| South Atlantic Voters | 1.58% | 1.32x |
| Hip Hop Fans | 1.68% | 1.27x |
| Florida Atlantic Coast Trip Planners | 1.58% | 1.27x |
| Tampa Bay Buccaneers Fans | 1.22% | 1.26x |
| Florida Gulf Coast Travel Researchers | 1.58% | 1.26x |
| Tennessee Volunteers Fans | 1.21% | 1.25x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.93% | 7.45x |
| Lorna Jane | 0.24% | 7.28x |
| Aeropostale | 1.99% | 7.14x |
| Charlotte Russe | 1.12% | 7.11x |
| Coach | 2.84% | 7.01x |
| Express | 1.28% | 6.89x |
| Journeys | 1.46% | 6.82x |
| Belk | 0.91% | 6.29x |
| Lane Bryant | 2.06% | 6.25x |
| Columbia | 0.47% | 6.21x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 0.56% | 2.01x |
| Scuba Diving | 0.04% | 1.89x |
| Audio Clips & Sound Effects | 0.10% | 1.84x |
| Memphis News | 0.13% | 1.84x |
| Concert Posters | 0.07% | 1.79x |
| Apartment & Community Real Estate Researchers | 0.03% | 1.69x |
| Franco-African Cluster | 0.02% | 1.63x |
| Central & South American News | 0.13% | 1.61x |
| Consumer Rewards | 0.06% | 1.60x |
| Poland Cluster | 0.06% | 1.52x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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