Explore the Firestone Audience
Below you'll find more information about the Firestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Firestone audience.
INTERESTS
The Firestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Firestone audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.24x |
| Phoenix Trip Planners | 2.30% | 1.55x |
| Arizona Trip Planners | 3.28% | 1.46x |
| Houston Trip Planners | 3.63% | 1.41x |
| Las Vegas Trip Planners | 3.66% | 1.34x |
| California Skiers and Snowboarders | 2.70% | 1.33x |
| Grand Canyon Trip Planners | 3.62% | 1.32x |
| Houston Activity Researchers | 2.11% | 1.31x |
| Open Source Developers | 2.42% | 1.31x |
| Texas County and Local Fair Visitors | 3.58% | 1.30x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Interest attribute.
Index: A comparison of the Firestone audience to the internet population.
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APPAREL RETAILERS
The Firestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Firestone audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 3.23x |
| Lorna Jane | 0.38% | 3.21x |
| Joe's Jeans | 0.08% | 2.74x |
| REI | 0.95% | 2.57x |
| Jos A. Bank Clothiers | 3.76% | 2.53x |
| Abercrombie & Fitch | 0.31% | 2.44x |
| Madewell | 1.15% | 2.39x |
| Mens Wearhouse | 6.37% | 2.37x |
| LOFT | 4.02% | 2.34x |
| Lane Bryant | 4.14% | 2.30x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Location attribute.
Index: A comparison of the Firestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Firestone audience is Human Resources & Employee Management.
| Content Affinity | Composition | Index |
| Human Resources & Employee Management | 0.03% | 5.80x |
| France Online Music & Quiz Content Cluster | 0.03% | 4.25x |
| Real Estate Cluster | 0.02% | 4.00x |
| National Parks | 0.03% | 3.54x |
| Mail Order Food | 0.04% | 3.49x |
| Serbia & Albania Cluster | 0.05% | 3.32x |
| Yoga & Meditation | 0.04% | 3.27x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.03% | 3.24x |
| English as a Second Language | 0.03% | 3.09x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.05% | 3.01x |
Composition Percentage:
The overlap percentage between the Firestone audience and the Content Affinity attribute.
Index: A comparison of the Firestone audience to the internet population.
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DEMOGRAPHICS
The Firestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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