Explore the First Citizens Bancshares Audience
Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 135.5 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.
INTERESTS
The First Citizens Bancshares audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Citizens Bancshares audience is Asheville Trip Planners.
| Interest | Composition | Index |
| Asheville Trip Planners | 4.46% | 4.34x |
| UNC Tar Heels Fans | 6.91% | 3.99x |
| Myrtle Beach Trip Planners | 6.91% | 3.67x |
| Clemson Tigers Fans | 6.09% | 3.34x |
| Duke Blue Devils Fans | 4.98% | 3.06x |
| North Carolina Travel Researchers | 4.53% | 2.96x |
| Readers of Arabic Content | 5.72% | 2.91x |
| South Carolina Gamecocks Fans | 4.46% | 2.88x |
| North Carolina Football Fans | 5.13% | 2.68x |
| Atlanta Trip Planners | 5.50% | 2.68x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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APPAREL RETAILERS
The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.
| Location | Composition | Index |
| Belk | 2.31% | 14.61x |
| Talbots | 1.57% | 5.31x |
| Brooks Brothers | 0.68% | 4.67x |
| Jos A. Bank Clothiers | 1.48% | 4.16x |
| Ralph Lauren | 0.40% | 4.01x |
| Tommy Bahama | 0.49% | 3.98x |
| Anthropologie | 0.93% | 3.87x |
| Madewell | 0.50% | 3.65x |
| REI | 0.34% | 3.43x |
| Chicos | 1.52% | 3.32x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.67% | 12.82x |
| North Carolina Education | 3.86% | 10.54x |
| North Carolina News | 9.36% | 8.62x |
| North Carolina | 6.84% | 8.26x |
| South Carolina News | 7.50% | 6.07x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.22% | 5.56x |
| Pet Forums | 0.24% | 4.36x |
| Math Education | 0.32% | 4.06x |
| Motorcycle Racing Researchers | 0.22% | 3.89x |
| Ancestry & Memorial Researchers | 0.15% | 3.64x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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DEMOGRAPHICS
The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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