Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 467.8 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 467.8 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 16.43% 7.02x
North Carolina Travel Researchers 15.50% 6.59x
Asheville Trip Planners 10.13% 4.51x
UNC Tar Heels Fans 9.72% 4.38x
South Carolina Gamecocks Fans 7.70% 3.76x
Carolina Panthers Fans 8.53% 3.69x
Duke Blue Devils Fans 8.01% 3.58x
Clemson Tigers Fans 8.58% 3.52x
Myrtle Beach Trip Planners 6.98% 3.26x
Sprint Customers 0.10% 3.12x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 4.73% 18.11x
Tommy Bahama 2.30% 6.88x
Talbots 4.39% 6.67x
Lorna Jane 0.43% 6.06x
Abercrombie & Fitch 0.56% 5.98x
Jos A. Bank Clothiers 4.96% 5.83x
Madewell 2.10% 5.76x
Brooks Brothers 3.08% 5.64x
REI 1.42% 5.57x
Anthropologie 2.91% 5.07x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 7.65% 10.07x
North Carolina News 17.36% 8.65x
North Carolina 9.72% 7.01x
Southeast College Athletics 0.52% 6.51x
South Carolina Beach Travel 0.52% 5.12x
Unique & Personalized Fashion 0.47% 4.91x
South Carolina News 11.16% 4.91x
Yard Structures 0.47% 4.49x
Low Budget Shoppers 0.21% 4.11x
Institutional Investing 0.16% 4.03x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female