Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 56.6 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 56.6 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 18.23% 6.02x
North Carolina Football Fans 16.46% 5.59x
UNC Tar Heels Fans 10.89% 4.30x
Asheville Trip Planners 8.61% 3.69x
South Carolina Gamecocks Fans 7.09% 3.66x
Carolina Panthers Fans 8.10% 3.58x
Myrtle Beach Trip Planners 8.61% 3.57x
Duke Blue Devils Fans 8.35% 3.55x
Clemson Tigers Fans 8.86% 3.42x
South Atlantic Voters 7.59% 2.52x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 3.54% 14.19x
Talbots 2.85% 7.37x
Brooks Brothers 1.38% 7.22x
REI 0.77% 5.95x
Tommy Bahama 0.69% 5.53x
Urban Outfitters 0.88% 5.37x
Jos A. Bank Clothiers 2.32% 5.16x
Madewell 0.69% 5.13x
J. Crew 1.89% 4.83x
Armani 0.37% 4.59x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 7.09% 9.52x
North Carolina News 15.44% 6.68x
North Carolina 9.11% 6.06x
South Carolina News 10.38% 5.19x
Ireland Cluster 1.01% 4.51x
Math Education 1.01% 3.77x
Alberta Canada Cluster 0.51% 3.59x
Marketing Professionals 0.17% 3.54x
Middle East News 0.42% 3.41x
Data Analysis & Scripting 0.76% 3.32x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female