Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 735.9 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 735.9 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 5.04% 5.56x
North Carolina Football Fans 7.01% 5.39x
Asheville Trip Planners 5.87% 4.61x
North Carolina Travel Researchers 11.89% 4.46x
Clemson Tigers Fans 4.95% 4.13x
UNC Tar Heels Fans 3.96% 3.89x
South Atlantic Voters 4.16% 3.76x
Myrtle Beach Trip Planners 3.86% 3.65x
Carolina Panthers Fans 3.76% 3.51x
Smoky Mountains Trip Planners 3.47% 3.08x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 4.85% 21.19x
Tommy Bahama 2.94% 8.51x
Brooks Brothers 4.04% 7.62x
Chicos 4.32% 6.62x
Jos A. Bank Clothiers 4.34% 6.43x
The North Face 2.01% 6.22x
Topshop 0.11% 5.78x
REI 1.78% 5.53x
Club Monaco 0.67% 5.31x
Madewell 1.36% 4.95x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.41% 9.19x
North Carolina 5.72% 8.93x
South Carolina News 7.19% 8.75x
North Carolina News 5.86% 7.19x
Virginia News 3.31% 2.68x
Tennessee Cluster 1.72% 2.59x
Georgia Cluster 3.36% 1.70x
US Military Cluster 1.67% 1.53x
Christianity - Evangelism & Creationism 1.96% 1.44x
Latest Sports News 4.48% 1.31x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female