Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 252 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 252 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 11.54% 5.68x
North Carolina Travel Researchers 12.43% 4.81x
Asheville Trip Planners 5.88% 4.59x
South Atlantic Voters 11.44% 4.42x
North Carolina Football Fans 10.76% 4.38x
UNC Tar Heels Fans 7.70% 3.91x
South Carolina Gamecocks Fans 6.81% 3.57x
Myrtle Beach Trip Planners 7.70% 3.44x
Duke Blue Devils Fans 5.56% 2.91x
Big Box Store Jewelry Sale Shoppers 0.21% 2.64x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 6.28% 12.65x
Talbots 4.78% 6.08x
Brooks Brothers 2.15% 5.34x
REI 1.29% 4.62x
Jos A. Bank Clothiers 4.76% 4.42x
Anthropologie 2.42% 4.18x
Ralph Lauren 1.13% 4.12x
Tommy Bahama 0.91% 4.09x
Madewell 1.40% 3.96x
J. Crew 2.98% 3.79x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 16.54% 9.97x
Personal Finance Researchers 0.21% 7.55x
North Carolina 8.37% 6.91x
North Carolina News 11.18% 6.57x
North Carolina Education 3.38% 6.09x
Charity Walks 0.36% 4.44x
Southeast College Athletics 0.31% 3.63x
Arabic News 0.11% 3.45x
Bags & Luggage 0.10% 3.32x
Personal Investment & Advisor Researchers 0.21% 3.31x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female