Explore the First Citizens Bancshares Audience
Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 260.9 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.
INTERESTS
The First Citizens Bancshares audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Citizens Bancshares audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 4.26% | 4.95x |
| North Carolina Football Fans | 5.63% | 4.65x |
| North Carolina Travel Researchers | 10.29% | 3.99x |
| Clemson Tigers Fans | 4.01% | 3.39x |
| UNC Tar Heels Fans | 3.25% | 3.18x |
| South Atlantic Voters | 3.71% | 3.04x |
| Carolina Panthers Fans | 3.21% | 3.04x |
| Myrtle Beach Trip Planners | 3.26% | 3.03x |
| Duke Blue Devils Fans | 2.72% | 2.55x |
| Smoky Mountains Trip Planners | 2.68% | 2.50x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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APPAREL RETAILERS
The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.
| Location | Composition | Index |
| Belk | 2.97% | 20.16x |
| The North Face | 2.24% | 9.30x |
| Brooks Brothers | 3.65% | 8.53x |
| Old Navy | 3.26% | 7.22x |
| Tommy Bahama | 1.28% | 6.94x |
| Chicos | 2.15% | 6.50x |
| Coach | 2.62% | 6.35x |
| Anthropologie | 1.45% | 6.18x |
| Club Monaco | 0.53% | 5.79x |
| Gap | 4.11% | 5.65x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 6.07% | 8.87x |
| North Carolina | 4.50% | 8.72x |
| North Carolina Education | 3.73% | 8.63x |
| North Carolina News | 5.08% | 7.42x |
| South Carolina Beach Travel | 0.70% | 4.49x |
| Southeast College Athletics | 0.50% | 4.43x |
| Savannah Georgia News | 0.52% | 3.05x |
| Tennessee Cluster | 1.38% | 2.50x |
| Virginia News | 2.62% | 2.41x |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.11% | 2.33x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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DEMOGRAPHICS
The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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