Explore the First Citizens Bancshares Audience
Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 678.2 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.
INTERESTS
The First Citizens Bancshares audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 9.50% | 4.92x |
| North Carolina Football Fans | 9.29% | 4.79x |
| Asheville Trip Planners | 6.92% | 3.74x |
| South Carolina Gamecocks Fans | 5.53% | 3.70x |
| UNC Tar Heels Fans | 5.54% | 3.39x |
| Clemson Tigers Fans | 5.78% | 3.22x |
| Carolina Panthers Fans | 5.12% | 2.90x |
| Myrtle Beach Trip Planners | 4.73% | 2.84x |
| Duke Blue Devils Fans | 4.76% | 2.73x |
| South Atlantic Voters | 5.16% | 2.68x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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APPAREL RETAILERS
The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.
| Location | Composition | Index |
| Belk | 4.05% | 16.11x |
| Tommy Bahama | 3.50% | 6.31x |
| Talbots | 4.55% | 5.74x |
| Jos A. Bank Clothiers | 5.27% | 5.46x |
| REI | 1.62% | 5.23x |
| Topshop | 0.45% | 5.08x |
| Madewell | 2.12% | 5.02x |
| Brooks Brothers | 3.02% | 5.00x |
| Lorna Jane | 0.44% | 4.87x |
| Free People | 1.85% | 4.78x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 4.24% | 8.44x |
| North Carolina | 6.33% | 8.28x |
| North Carolina News | 7.35% | 6.56x |
| South Carolina News | 7.30% | 6.35x |
| Southeast College Athletics | 0.51% | 6.27x |
| London Tourism | 0.04% | 5.02x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.04% | 4.54x |
| South Carolina Beach Travel | 0.53% | 4.25x |
| Virginia Athletics | 0.11% | 4.07x |
| Active Lifestyle Enthusiasts | 0.02% | 3.76x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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DEMOGRAPHICS
The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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