Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 135.5 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 135.5 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 4.46% 4.34x
UNC Tar Heels Fans 6.91% 3.99x
Myrtle Beach Trip Planners 6.91% 3.67x
Clemson Tigers Fans 6.09% 3.34x
Duke Blue Devils Fans 4.98% 3.06x
North Carolina Travel Researchers 4.53% 2.96x
Readers of Arabic Content 5.72% 2.91x
South Carolina Gamecocks Fans 4.46% 2.88x
North Carolina Football Fans 5.13% 2.68x
Atlanta Trip Planners 5.50% 2.68x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 2.31% 14.61x
Talbots 1.57% 5.31x
Brooks Brothers 0.68% 4.67x
Jos A. Bank Clothiers 1.48% 4.16x
Ralph Lauren 0.40% 4.01x
Tommy Bahama 0.49% 3.98x
Anthropologie 0.93% 3.87x
Madewell 0.50% 3.65x
REI 0.34% 3.43x
Chicos 1.52% 3.32x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.67% 12.82x
North Carolina Education 3.86% 10.54x
North Carolina News 9.36% 8.62x
North Carolina 6.84% 8.26x
South Carolina News 7.50% 6.07x
Assorted Topics (Car News, Animals, Viral Media) 0.22% 5.56x
Pet Forums 0.24% 4.36x
Math Education 0.32% 4.06x
Motorcycle Racing Researchers 0.22% 3.89x
Ancestry & Memorial Researchers 0.15% 3.64x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male