Explore the First Citizens Bancshares Audience
Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 552.4 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.
INTERESTS
The First Citizens Bancshares audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 11.21% | 5.51x |
| North Carolina Travel Researchers | 11.11% | 5.15x |
| Asheville Trip Planners | 8.53% | 4.21x |
| UNC Tar Heels Fans | 8.17% | 4.12x |
| South Carolina Gamecocks Fans | 7.06% | 4.11x |
| Clemson Tigers Fans | 7.81% | 3.73x |
| Carolina Panthers Fans | 7.12% | 3.47x |
| Duke Blue Devils Fans | 6.39% | 3.26x |
| Myrtle Beach Trip Planners | 5.72% | 3.05x |
| South Atlantic Voters | 6.39% | 2.90x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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APPAREL RETAILERS
The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.
| Location | Composition | Index |
| Belk | 4.96% | 17.53x |
| Talbots | 4.69% | 6.31x |
| Tommy Bahama | 2.77% | 6.29x |
| Lorna Jane | 0.53% | 5.80x |
| REI | 1.64% | 5.55x |
| Jos A. Bank Clothiers | 5.33% | 5.54x |
| Madewell | 2.31% | 5.45x |
| Brooks Brothers | 3.30% | 5.38x |
| Anthropologie | 2.62% | 4.90x |
| Free People | 2.11% | 4.67x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 5.10% | 8.39x |
| North Carolina | 8.12% | 7.92x |
| North Carolina News | 9.51% | 6.58x |
| South Carolina News | 9.85% | 6.32x |
| Wisconsin Local Research Cluster | 4.07% | 4.51x |
| Arts & Crafts | 0.10% | 4.15x |
| Electronic Cabling | 0.10% | 4.02x |
| Southeast College Athletics | 0.28% | 3.90x |
| Chat Rooms | 0.05% | 3.70x |
| South Carolina Beach Travel | 0.39% | 3.56x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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DEMOGRAPHICS
The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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