Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 572.7 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 572.7 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 4.87% 5.22x
North Carolina Football Fans 6.06% 4.89x
Asheville Trip Planners 4.58% 4.19x
North Carolina Travel Researchers 11.67% 4.00x
Clemson Tigers Fans 4.45% 3.76x
UNC Tar Heels Fans 3.44% 3.54x
Myrtle Beach Trip Planners 3.48% 3.27x
South Atlantic Voters 3.96% 3.26x
Carolina Panthers Fans 3.23% 3.15x
Smoky Mountains Trip Planners 3.41% 2.77x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 4.74% 21.16x
Brooks Brothers 4.17% 8.13x
Tommy Bahama 2.25% 7.41x
The North Face 2.31% 7.31x
Jos A. Bank Clothiers 3.54% 7.04x
Chicos 3.73% 6.70x
Club Monaco 0.71% 6.00x
REI 1.91% 5.55x
Aeropostale 2.36% 5.43x
Old Navy 4.41% 5.41x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 6.30% 9.45x
North Carolina Education 4.09% 9.35x
North Carolina 4.94% 9.04x
North Carolina News 4.92% 7.40x
South Carolina Beach Travel 0.69% 5.09x
Southeast College Athletics 0.61% 4.73x
As Seen On TV Products 0.01% 3.13x
Savannah Georgia News 0.52% 2.94x
South Carolina Travel 0.05% 2.71x
Tennessee Cluster 1.53% 2.65x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female