Explore the First Citizens Bancshares Audience
Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.
INTERESTS
The First Citizens Bancshares audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Citizens Bancshares audience is Pet Friendly Vacation Researchers.
| Interest | Composition | Index |
| Pet Friendly Vacation Researchers | 11.11% | 4.20x |
| Parents of High School Students | 7.41% | 3.96x |
| Online Games Enthusiasts | 11.11% | 3.83x |
| Dirt Bike Enthusiasts | 7.41% | 3.67x |
| Nursing and Physicians Assistant Journal Researchers | 7.41% | 3.67x |
| Online Thesaurus Users | 7.41% | 3.56x |
| Smokie Mountain Trip Planner | 11.11% | 3.41x |
| Insurance News Readers | 7.41% | 2.93x |
| Mainstream Diet Plan Followers | 7.41% | 2.86x |
| High-End Baby Brand Shoppers | 7.41% | 2.85x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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APPAREL RETAILERS
The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.
| Location | Composition | Index |
| Belk | 3.52% | 15.75x |
| Anthropologie | 2.20% | 8.62x |
| Gymboree | 3.96% | 7.96x |
| Michael Kors | 3.39% | 7.70x |
| Talbots | 2.20% | 7.38x |
| LOFT | 3.52% | 6.85x |
| Lane Bryant | 3.52% | 6.66x |
| Jos A. Bank Clothiers | 2.64% | 6.44x |
| Chicos | 3.96% | 6.25x |
| Lorna Jane | 0.13% | 5.54x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is Assorted Topics (Phone Cards, Construction, Food Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Phone Cards, Construction, Food Reviews) | 14.81% | 6.48x |
| Parenting & Healthy Eating | 11.11% | 5.25x |
| Science Education & Resources | 0.64% | 4.73x |
| Amateur Radios | 0.22% | 4.55x |
| Sports - Climbing, Non-traditional | 1.06% | 3.99x |
| Recreational Motor Sport Enthusiasts | 0.42% | 3.64x |
| Assorted Topics (Art, Life Hacks, Banking, Humor) | 7.41% | 3.61x |
| Marketing Professionals | 0.17% | 3.54x |
| Canada Business Cluster | 0.14% | 3.45x |
| Pet Forums | 0.37% | 3.42x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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DEMOGRAPHICS
The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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