Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 678.2 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 678.2 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 9.50% 4.92x
North Carolina Football Fans 9.29% 4.79x
Asheville Trip Planners 6.92% 3.74x
South Carolina Gamecocks Fans 5.53% 3.70x
UNC Tar Heels Fans 5.54% 3.39x
Clemson Tigers Fans 5.78% 3.22x
Carolina Panthers Fans 5.12% 2.90x
Myrtle Beach Trip Planners 4.73% 2.84x
Duke Blue Devils Fans 4.76% 2.73x
South Atlantic Voters 5.16% 2.68x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 4.05% 16.11x
Tommy Bahama 3.50% 6.31x
Talbots 4.55% 5.74x
Jos A. Bank Clothiers 5.27% 5.46x
REI 1.62% 5.23x
Topshop 0.45% 5.08x
Madewell 2.12% 5.02x
Brooks Brothers 3.02% 5.00x
Lorna Jane 0.44% 4.87x
Free People 1.85% 4.78x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.24% 8.44x
North Carolina 6.33% 8.28x
North Carolina News 7.35% 6.56x
South Carolina News 7.30% 6.35x
Southeast College Athletics 0.51% 6.27x
London Tourism 0.04% 5.02x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 4.54x
South Carolina Beach Travel 0.53% 4.25x
Virginia Athletics 0.11% 4.07x
Active Lifestyle Enthusiasts 0.02% 3.76x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male