Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 552.4 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 552.4 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 11.21% 5.51x
North Carolina Travel Researchers 11.11% 5.15x
Asheville Trip Planners 8.53% 4.21x
UNC Tar Heels Fans 8.17% 4.12x
South Carolina Gamecocks Fans 7.06% 4.11x
Clemson Tigers Fans 7.81% 3.73x
Carolina Panthers Fans 7.12% 3.47x
Duke Blue Devils Fans 6.39% 3.26x
Myrtle Beach Trip Planners 5.72% 3.05x
South Atlantic Voters 6.39% 2.90x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 4.96% 17.53x
Talbots 4.69% 6.31x
Tommy Bahama 2.77% 6.29x
Lorna Jane 0.53% 5.80x
REI 1.64% 5.55x
Jos A. Bank Clothiers 5.33% 5.54x
Madewell 2.31% 5.45x
Brooks Brothers 3.30% 5.38x
Anthropologie 2.62% 4.90x
Free People 2.11% 4.67x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 5.10% 8.39x
North Carolina 8.12% 7.92x
North Carolina News 9.51% 6.58x
South Carolina News 9.85% 6.32x
Wisconsin Local Research Cluster 4.07% 4.51x
Arts & Crafts 0.10% 4.15x
Electronic Cabling 0.10% 4.02x
Southeast College Athletics 0.28% 3.90x
Chat Rooms 0.05% 3.70x
South Carolina Beach Travel 0.39% 3.56x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female