Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 248.7 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 248.7 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 19.64% 7.91x
North Carolina Travel Researchers 16.90% 6.69x
UNC Tar Heels Fans 12.13% 5.41x
Asheville Trip Planners 11.99% 5.13x
Carolina Panthers Fans 10.87% 4.59x
South Carolina Gamecocks Fans 8.70% 4.38x
Myrtle Beach Trip Planners 9.75% 4.10x
Duke Blue Devils Fans 8.20% 3.82x
Clemson Tigers Fans 9.82% 3.80x
South Atlantic Voters 8.70% 3.00x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 3.07% 16.35x
Talbots 3.47% 7.19x
Tommy Bahama 1.14% 6.64x
Abercrombie & Fitch 0.34% 5.77x
REI 0.98% 5.49x
Jos A. Bank Clothiers 3.27% 5.39x
Madewell 1.28% 5.24x
Brooks Brothers 1.65% 4.77x
Chicos 3.10% 4.39x
Anthropologie 1.89% 4.35x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina.

Content Affinity Composition Index
North Carolina 16.06% 8.83x
North Carolina Education 9.33% 8.82x
Weather Information 0.35% 7.14x
North Carolina News 19.07% 6.58x
Bridal Fashion 0.21% 5.77x
Healthcare Jobs 0.28% 5.60x
South Carolina News 15.22% 5.50x
South Carolina Beach Travel 0.42% 5.18x
Action Sports 0.21% 4.39x
Machines & Industrial Supplies 0.28% 3.86x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female