Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 696.5 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 696.5 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 13.43% 5.79x
North Carolina Football Fans 12.63% 5.16x
South Carolina Gamecocks Fans 8.75% 4.81x
Asheville Trip Planners 10.44% 4.32x
UNC Tar Heels Fans 8.35% 4.01x
Clemson Tigers Fans 8.82% 3.79x
Myrtle Beach Trip Planners 7.10% 3.60x
Carolina Panthers Fans 7.43% 3.48x
South Atlantic Voters 7.27% 3.37x
Duke Blue Devils Fans 7.06% 3.06x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 3.54% 16.28x
Tommy Bahama 3.36% 7.10x
Talbots 4.10% 5.51x
Jos A. Bank Clothiers 4.88% 5.41x
REI 1.57% 5.12x
Topshop 0.36% 5.00x
Brooks Brothers 2.86% 4.97x
Anthropologie 1.82% 4.92x
Madewell 2.18% 4.88x
Lorna Jane 0.36% 4.83x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.02% 9.31x
North Carolina 8.78% 9.24x
South Carolina News 10.31% 7.36x
North Carolina News 10.17% 7.20x
Fashion & Cosmetics 0.02% 6.66x
Southeast College Athletics 0.82% 6.05x
South Carolina Beach Travel 1.01% 4.94x
South Carolina Travel 0.06% 3.88x
Virginia Athletics 0.12% 3.00x
Credit Unions & Consumer Protection 0.05% 2.93x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male