Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 23.3 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is Pet Friendly Vacation Researchers.

Interest Composition Index
Pet Friendly Vacation Researchers 11.11% 4.20x
Parents of High School Students 7.41% 3.96x
Online Games Enthusiasts 11.11% 3.83x
Dirt Bike Enthusiasts 7.41% 3.67x
Nursing and Physicians Assistant Journal Researchers 7.41% 3.67x
Online Thesaurus Users 7.41% 3.56x
Smokie Mountain Trip Planner 11.11% 3.41x
Insurance News Readers 7.41% 2.93x
Mainstream Diet Plan Followers 7.41% 2.86x
High-End Baby Brand Shoppers 7.41% 2.85x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 3.52% 15.75x
Anthropologie 2.20% 8.62x
Gymboree 3.96% 7.96x
Michael Kors 3.39% 7.70x
Talbots 2.20% 7.38x
LOFT 3.52% 6.85x
Lane Bryant 3.52% 6.66x
Jos A. Bank Clothiers 2.64% 6.44x
Chicos 3.96% 6.25x
Lorna Jane 0.13% 5.54x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is Assorted Topics (Phone Cards, Construction, Food Reviews).

Content Affinity Composition Index
Assorted Topics (Phone Cards, Construction, Food Reviews) 14.81% 6.48x
Parenting & Healthy Eating 11.11% 5.25x
Science Education & Resources 0.64% 4.73x
Amateur Radios 0.22% 4.55x
Sports - Climbing, Non-traditional 1.06% 3.99x
Recreational Motor Sport Enthusiasts 0.42% 3.64x
Assorted Topics (Art, Life Hacks, Banking, Humor) 7.41% 3.61x
Marketing Professionals 0.17% 3.54x
Canada Business Cluster 0.14% 3.45x
Pet Forums 0.37% 3.42x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female