Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 140.8 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 140.8 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 15.27% 5.78x
North Carolina Travel Researchers 13.08% 4.57x
UNC Tar Heels Fans 9.62% 4.08x
Asheville Trip Planners 9.11% 3.91x
Duke Blue Devils Fans 7.26% 3.21x
South Carolina Gamecocks Fans 6.58% 3.19x
Clemson Tigers Fans 7.68% 3.03x
Myrtle Beach Trip Planners 7.09% 2.99x
Carolina Panthers Fans 6.84% 2.94x
South Atlantic Voters 8.19% 2.76x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 4.17% 16.50x
Talbots 3.82% 7.20x
Brooks Brothers 1.47% 6.21x
Madewell 0.92% 6.01x
REI 0.98% 5.49x
Lorna Jane 0.12% 5.05x
Jos A. Bank Clothiers 2.84% 5.01x
Anthropologie 1.41% 4.85x
Ralph Lauren 0.92% 4.58x
Tommy Bahama 0.63% 4.48x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 5.65% 8.53x
North Carolina 8.61% 7.10x
North Carolina News 12.24% 5.98x
Business News & Information Readers 0.25% 5.16x
South Carolina News 9.11% 5.05x
Historical Information - Museums & Libraries 0.25% 4.93x
Education Cluster 0.25% 4.74x
Nature & Wildlife 0.25% 4.55x
Amateur Radios 0.22% 4.55x
Motorcycle Racing Researchers 0.17% 3.73x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female