Explore the First Citizens Bancshares Audience
Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 252 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.
INTERESTS
The First Citizens Bancshares audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Citizens Bancshares audience is Clemson Tigers Fans.
| Interest | Composition | Index |
| Clemson Tigers Fans | 11.54% | 5.68x |
| North Carolina Travel Researchers | 12.43% | 4.81x |
| Asheville Trip Planners | 5.88% | 4.59x |
| South Atlantic Voters | 11.44% | 4.42x |
| North Carolina Football Fans | 10.76% | 4.38x |
| UNC Tar Heels Fans | 7.70% | 3.91x |
| South Carolina Gamecocks Fans | 6.81% | 3.57x |
| Myrtle Beach Trip Planners | 7.70% | 3.44x |
| Duke Blue Devils Fans | 5.56% | 2.91x |
| Big Box Store Jewelry Sale Shoppers | 0.21% | 2.64x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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APPAREL RETAILERS
The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.
| Location | Composition | Index |
| Belk | 6.28% | 12.65x |
| Talbots | 4.78% | 6.08x |
| Brooks Brothers | 2.15% | 5.34x |
| REI | 1.29% | 4.62x |
| Jos A. Bank Clothiers | 4.76% | 4.42x |
| Anthropologie | 2.42% | 4.18x |
| Ralph Lauren | 1.13% | 4.12x |
| Tommy Bahama | 0.91% | 4.09x |
| Madewell | 1.40% | 3.96x |
| J. Crew | 2.98% | 3.79x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 16.54% | 9.97x |
| Personal Finance Researchers | 0.21% | 7.55x |
| North Carolina | 8.37% | 6.91x |
| North Carolina News | 11.18% | 6.57x |
| North Carolina Education | 3.38% | 6.09x |
| Charity Walks | 0.36% | 4.44x |
| Southeast College Athletics | 0.31% | 3.63x |
| Arabic News | 0.11% | 3.45x |
| Bags & Luggage | 0.10% | 3.32x |
| Personal Investment & Advisor Researchers | 0.21% | 3.31x |
Composition Percentage:
The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
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DEMOGRAPHICS
The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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