Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 120 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 120 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 6.90% 4.33x
Asheville Trip Planners 3.40% 4.15x
UNC Tar Heels Fans 5.63% 2.83x
South Carolina Gamecocks Fans 3.72% 2.80x
Atlanta Trip Planners 4.99% 2.77x
Clemson Tigers Fans 6.16% 2.62x
Carolina Panthers Fans 4.35% 2.49x
Smoky Mountains Trip Planners 3.40% 2.36x
Georgia Activities Researchers 2.23% 2.29x
Smokie Mountain Trip Planner 7.11% 2.27x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 1.85% 18.60x
Tommy Bahama 0.97% 8.12x
Jos A. Bank Clothiers 1.27% 7.53x
Brooks Brothers 0.68% 7.48x
Talbots 1.35% 7.03x
Kate Spade 0.36% 6.99x
Abercrombie & Fitch 0.59% 6.82x
Free People 0.57% 6.15x
Chicos 1.84% 5.82x
Intermix 0.11% 5.73x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 2.87% 9.57x
North Carolina News 6.58% 9.27x
North Carolina 5.52% 8.85x
South Carolina News 7.43% 7.02x
K-Pop 0.21% 3.65x
Spanish Health & Wellness 0.13% 3.42x
People Search 0.21% 3.41x
Coupons & Family 0.64% 3.15x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 2.96x
Chain Restaurants 0.56% 2.91x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female