Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 467.4 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 467.4 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 13.40% 5.49x
North Carolina Football Fans 13.76% 5.32x
Asheville Trip Planners 7.60% 4.66x
South Carolina Gamecocks Fans 5.61% 4.12x
UNC Tar Heels Fans 7.56% 3.80x
Myrtle Beach Trip Planners 6.24% 3.29x
Carolina Panthers Fans 5.90% 3.22x
Clemson Tigers Fans 7.06% 3.05x
Duke Blue Devils Fans 5.67% 2.90x
South Atlantic Voters 5.47% 2.44x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 8.40% 7.87x
Talbots 6.44% 3.84x
Brooks Brothers 3.03% 3.42x
Johnston and Murphy 0.31% 3.25x
REI 1.79% 3.15x
Jos A. Bank Clothiers 6.65% 2.90x
Anthropologie 3.37% 2.73x
Madewell 2.07% 2.65x
Ralph Lauren 1.75% 2.47x
J. Crew 4.42% 2.46x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.66% 9.39x
North Carolina Education 4.74% 9.22x
North Carolina 8.79% 7.39x
North Carolina News 10.98% 6.86x
South Carolina News 8.42% 5.46x
New England & Ivy League Sports 0.17% 4.30x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.10% 3.81x
Alaska Cluster 0.13% 3.76x
Historical Information - Museums & Libraries 0.13% 3.72x
Medical Journals 0.07% 3.44x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female