Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 260.9 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 260.9 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 4.26% 4.95x
North Carolina Football Fans 5.63% 4.65x
North Carolina Travel Researchers 10.29% 3.99x
Clemson Tigers Fans 4.01% 3.39x
UNC Tar Heels Fans 3.25% 3.18x
South Atlantic Voters 3.71% 3.04x
Carolina Panthers Fans 3.21% 3.04x
Myrtle Beach Trip Planners 3.26% 3.03x
Duke Blue Devils Fans 2.72% 2.55x
Smoky Mountains Trip Planners 2.68% 2.50x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 2.97% 20.16x
The North Face 2.24% 9.30x
Brooks Brothers 3.65% 8.53x
Old Navy 3.26% 7.22x
Tommy Bahama 1.28% 6.94x
Chicos 2.15% 6.50x
Coach 2.62% 6.35x
Anthropologie 1.45% 6.18x
Club Monaco 0.53% 5.79x
Gap 4.11% 5.65x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 6.07% 8.87x
North Carolina 4.50% 8.72x
North Carolina Education 3.73% 8.63x
North Carolina News 5.08% 7.42x
South Carolina Beach Travel 0.70% 4.49x
Southeast College Athletics 0.50% 4.43x
Savannah Georgia News 0.52% 3.05x
Tennessee Cluster 1.38% 2.50x
Virginia News 2.62% 2.41x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 2.33x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female