Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 678.1 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 678.1 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 6.66% 6.25x
North Carolina Travel Researchers 10.60% 6.23x
North Carolina Football Fans 9.87% 5.71x
Asheville Trip Planners 7.87% 5.06x
Clemson Tigers Fans 6.85% 4.60x
UNC Tar Heels Fans 5.48% 4.41x
South Atlantic Voters 5.73% 4.18x
Myrtle Beach Trip Planners 5.15% 4.14x
Carolina Panthers Fans 5.00% 4.00x
Duke Blue Devils Fans 4.80% 3.34x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 4.06% 18.32x
Tommy Bahama 3.14% 7.99x
Topshop 0.27% 6.08x
Brooks Brothers 3.51% 6.03x
Jos A. Bank Clothiers 5.51% 5.98x
Chicos 4.49% 5.57x
REI 1.60% 5.05x
Lorna Jane 0.40% 4.97x
Talbots 3.75% 4.96x
Free People 1.70% 4.89x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 5.93% 9.88x
North Carolina 7.85% 9.25x
South Carolina News 9.74% 8.67x
North Carolina News 8.33% 7.58x
Southeast College Athletics 0.96% 6.06x
South Carolina Beach Travel 1.10% 5.26x
South Carolina Travel 0.10% 5.23x
Savannah Georgia News 0.99% 3.04x
Healthcare Jobs 0.39% 2.69x
Virginia News 4.70% 2.67x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female