Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 616.6 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 616.6 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 11.65% 4.85x
North Carolina Travel Researchers 10.68% 4.84x
Asheville Trip Planners 8.87% 4.00x
South Carolina Gamecocks Fans 6.24% 3.53x
UNC Tar Heels Fans 7.20% 3.42x
Clemson Tigers Fans 7.11% 3.18x
Carolina Panthers Fans 6.81% 3.05x
Duke Blue Devils Fans 6.31% 2.92x
Myrtle Beach Trip Planners 5.24% 2.78x
South Atlantic Voters 5.87% 2.64x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 5.04% 17.28x
Talbots 5.00% 6.31x
Tommy Bahama 3.19% 6.23x
REI 1.79% 5.78x
Jos A. Bank Clothiers 5.65% 5.67x
Lorna Jane 0.58% 5.46x
Brooks Brothers 3.51% 5.46x
Madewell 2.57% 5.36x
Topshop 0.42% 5.10x
Anthropologie 2.31% 4.96x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina.

Content Affinity Composition Index
North Carolina 7.50% 8.19x
North Carolina Education 4.46% 7.72x
Southeast College Athletics 0.65% 7.60x
North Carolina News 8.46% 6.39x
South Carolina News 8.11% 5.89x
Wisconsin Local Research Cluster 3.13% 3.93x
Homeschooling 0.07% 3.53x
Telescopes 0.15% 3.21x
Savannah Georgia News 1.35% 3.04x
Apartment & Community Real Estate Researchers 0.04% 3.03x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male