Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 124.8 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 124.8 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 14.02% 5.96x
North Carolina Travel Researchers 14.02% 5.39x
Asheville Trip Planners 10.92% 4.60x
Carolina Panthers Fans 8.51% 3.99x
South Carolina Gamecocks Fans 7.82% 3.87x
UNC Tar Heels Fans 8.25% 3.76x
Clemson Tigers Fans 8.00% 3.14x
Myrtle Beach Trip Planners 7.14% 3.06x
South Atlantic Voters 8.68% 3.01x
Duke Blue Devils Fans 6.28% 2.90x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 2.81% 14.70x
Talbots 3.35% 7.59x
Brooks Brothers 1.09% 6.47x
Madewell 0.65% 6.09x
Jos A. Bank Clothiers 2.73% 5.70x
REI 0.80% 5.15x
Anthropologie 1.11% 4.99x
Ralph Lauren 0.68% 4.81x
LOFT 2.16% 4.47x
Chicos 2.75% 4.42x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.52% 8.67x
North Carolina Education 7.31% 7.87x
North Carolina 10.83% 6.18x
North Carolina News 16.42% 5.68x
South Carolina News 11.18% 4.52x
Vitamin Shoppers 0.26% 4.48x
Natural Diet & Supplement Researchers 0.26% 4.30x
Auto Tires & Parts Repair Researchers 0.25% 3.64x
Marketing Professionals 0.17% 3.54x
Hair & Beauty 0.17% 3.50x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female