Dstillery Audiences

FIRST CITIZENS BANCSHARES

Audience Size: 319.9 Thousand Devices

Explore the First Citizens Bancshares Audience

Below you'll find more information about the First Citizens Bancshares audience, broken down in different categories based on their digital and physical behaviors. These are 319.9 thousand unique devices whose actions qualify for the First Citizens Bancshares audience.

Dstillery Crafted Audiences

INTERESTS

The First Citizens Bancshares audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Citizens Bancshares audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 13.98% 5.57x
North Carolina Travel Researchers 13.68% 5.54x
South Carolina Gamecocks Fans 6.86% 4.44x
Asheville Trip Planners 7.92% 3.95x
UNC Tar Heels Fans 7.62% 3.69x
Myrtle Beach Trip Planners 7.29% 3.43x
Clemson Tigers Fans 7.29% 3.09x
Carolina Panthers Fans 5.79% 3.08x
South Atlantic Voters 6.59% 2.77x
Duke Blue Devils Fans 5.19% 2.62x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Interest attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Citizens Bancshares audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Citizens Bancshares audience is Belk.

Location Composition Index
Belk 4.33% 7.62x
Talbots 4.01% 3.82x
Johnston and Murphy 0.31% 3.25x
Brooks Brothers 1.71% 3.20x
REI 1.10% 3.15x
Tommy Bahama 0.87% 2.84x
Jos A. Bank Clothiers 3.75% 2.69x
Anthropologie 1.84% 2.45x
Madewell 1.08% 2.41x
Ralph Lauren 1.10% 2.37x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Location attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Citizens Bancshares audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.96% 8.30x
Southeast College Athletics 0.50% 7.72x
North Carolina 9.42% 6.96x
North Carolina News 11.65% 6.39x
South Carolina News 10.85% 6.13x
Children's Health 0.13% 5.98x
Startup Investment 0.10% 4.73x
Humor & Entertainment 0.07% 3.98x
Celebrity Gossip 0.10% 3.18x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 2.96x
Composition Percentage: The overlap percentage between the First Citizens Bancshares audience and the Content Affinity attribute.
Index: A comparison of the First Citizens Bancshares audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Citizens Bancshares audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female