Dstillery Audiences

FIRST REPUBLIC BANK

Audience Size: 13.5 Thousand Devices

Explore the First Republic Bank Audience

Below you'll find more information about the First Republic Bank audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 thousand unique devices whose actions qualify for the First Republic Bank audience.

Dstillery Crafted Audiences

INTERESTS

The First Republic Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Republic Bank audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 3.14% 6.38x
Post COVID-19 Restaurant Reopening Researchers 1.89% 5.28x
COVID Testing Researchers 2.17% 5.10x
Oregon Ducks Fans 3.77% 4.95x
Oregon Trip Planners 6.29% 4.00x
Snowboard Enthusiasts 3.14% 3.65x
Boston Trip Planners 3.14% 3.51x
New York Trip Planners 3.14% 3.46x
Franchise Opportunity Researchers 4.17% 3.45x
Family Adventures Travelers 1.45% 3.37x
Composition Percentage: The overlap percentage between the First Republic Bank audience and the Interest attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Republic Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Republic Bank audience is Zara.

Location Composition Index
Zara 8.65% 87.38x
Columbia 4.45% 64.15x
Lululemon 14.44% 52.67x
Hugo Boss 6.55% 41.27x
Uniqlo 2.02% 38.39x
Armani 3.19% 34.64x
Coach 6.72% 30.93x
Bonobos 1.68% 30.28x
Free People 3.19% 26.20x
J. Crew 7.81% 25.82x
Composition Percentage: The overlap percentage between the First Republic Bank audience and the Location attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Republic Bank audience is Oregon News.

Content Affinity Composition Index
Oregon News 6.92% 7.67x
New York City Family & Activity Cluster 2.52% 4.05x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.26% 3.92x
Foreign Language Education 0.22% 3.86x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.21% 3.84x
Sports News & Apparel 1.86% 3.70x
Assorted Topics (Power Trains, Drones, Web Design) 0.34% 3.37x
Virginia Athletics 0.09% 3.12x
Grocery & Food Service 0.22% 3.11x
Apartment Hunting 1.26% 3.11x
Composition Percentage: The overlap percentage between the First Republic Bank audience and the Content Affinity attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Republic Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female