Explore the First Republic Bank Audience
Below you'll find more information about the First Republic Bank audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 thousand unique devices whose actions qualify for the First Republic Bank audience.
INTERESTS
The First Republic Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Republic Bank audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.14% | 6.38x |
| Post COVID-19 Restaurant Reopening Researchers | 1.89% | 5.28x |
| COVID Testing Researchers | 2.17% | 5.10x |
| Oregon Ducks Fans | 3.77% | 4.95x |
| Oregon Trip Planners | 6.29% | 4.00x |
| Snowboard Enthusiasts | 3.14% | 3.65x |
| Boston Trip Planners | 3.14% | 3.51x |
| New York Trip Planners | 3.14% | 3.46x |
| Franchise Opportunity Researchers | 4.17% | 3.45x |
| Family Adventures Travelers | 1.45% | 3.37x |
Composition Percentage:
The overlap percentage between the First Republic Bank audience and the Interest attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
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APPAREL RETAILERS
The First Republic Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Republic Bank audience is Zara.
| Location | Composition | Index |
| Zara | 8.65% | 87.38x |
| Columbia | 4.45% | 64.15x |
| Lululemon | 14.44% | 52.67x |
| Hugo Boss | 6.55% | 41.27x |
| Uniqlo | 2.02% | 38.39x |
| Armani | 3.19% | 34.64x |
| Coach | 6.72% | 30.93x |
| Bonobos | 1.68% | 30.28x |
| Free People | 3.19% | 26.20x |
| J. Crew | 7.81% | 25.82x |
Composition Percentage:
The overlap percentage between the First Republic Bank audience and the Location attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Republic Bank audience is Oregon News.
| Content Affinity | Composition | Index |
| Oregon News | 6.92% | 7.67x |
| New York City Family & Activity Cluster | 2.52% | 4.05x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.26% | 3.92x |
| Foreign Language Education | 0.22% | 3.86x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.21% | 3.84x |
| Sports News & Apparel | 1.86% | 3.70x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.34% | 3.37x |
| Virginia Athletics | 0.09% | 3.12x |
| Grocery & Food Service | 0.22% | 3.11x |
| Apartment Hunting | 1.26% | 3.11x |
Composition Percentage:
The overlap percentage between the First Republic Bank audience and the Content Affinity attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
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DEMOGRAPHICS
The First Republic Bank audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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