Dstillery Audiences

FIRST REPUBLIC BANK

Audience Size: 16.1 Thousand Devices

Explore the First Republic Bank Audience

Below you'll find more information about the First Republic Bank audience, broken down in different categories based on their digital and physical behaviors. These are 16.1 thousand unique devices whose actions qualify for the First Republic Bank audience.

Dstillery Crafted Audiences

INTERESTS

The First Republic Bank audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Republic Bank audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 7.41% 7.76x
Cardio Health Researchers 4.92% 5.51x
New York City Events Researchers 5.56% 5.15x
Winter Apparel Shoppers 5.36% 5.12x
Agricultural and Food Issues Researchers 5.36% 5.12x
Government Student Loan Researchers 5.36% 4.88x
Mailing & Shipping Shoppers 7.14% 4.86x
Masters in Management Researchers 5.56% 4.73x
Sports Medicine Health Care Professionals 4.92% 4.70x
Remdesivir Information Researchers 5.56% 4.39x
Composition Percentage: The overlap percentage between the First Republic Bank audience and the Interest attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Republic Bank audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Republic Bank audience is Zara.

Location Composition Index
Zara 10.53% 106.35x
Columbia 5.04% 79.82x
Hugo Boss 6.68% 57.25x
Lululemon 13.37% 54.89x
Armani 4.22% 50.09x
J. Crew 8.07% 41.36x
Bonobos 1.77% 34.35x
Uniqlo 1.64% 34.26x
American Apparel 5.42% 33.53x
Michael Kors 7.00% 31.44x
Composition Percentage: The overlap percentage between the First Republic Bank audience and the Location attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Republic Bank audience is Hockey.

Content Affinity Composition Index
Hockey 1.33% 5.92x
Pet Cluster 4.92% 4.06x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.26% 3.92x
Foreign Language Education 0.22% 3.86x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.21% 3.84x
Online Quiz & List Readers 0.88% 3.75x
PC Gamers 3.57% 3.61x
Oregon News 3.57% 3.58x
Assorted Topics (Power Trains, Drones, Web Design) 0.34% 3.37x
New Mexico News 1.38% 3.12x
Composition Percentage: The overlap percentage between the First Republic Bank audience and the Content Affinity attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Republic Bank audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male