Explore the First Republic Bank Audience
Below you'll find more information about the First Republic Bank audience, broken down in different categories based on their digital and physical behaviors. These are 25 thousand unique devices whose actions qualify for the First Republic Bank audience.
INTERESTS
The First Republic Bank audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Republic Bank audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 18.75% | 11.22x |
| Human Resources Professionals | 18.75% | 9.38x |
| Real Estate Decision Makers | 12.50% | 7.94x |
| Movie Ticket Buyers | 15.62% | 7.90x |
| Luxury Coupe Auto Intenders | 12.50% | 7.89x |
| Advertising Professionals | 12.50% | 7.88x |
| Cape Cod News Readers | 12.50% | 7.72x |
| United Kingdom News Readers | 12.50% | 7.72x |
| Restaurant Menu Researchers | 12.50% | 7.64x |
| Psychiatrists | 12.50% | 7.58x |
Composition Percentage:
The overlap percentage between the First Republic Bank audience and the Interest attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
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APPAREL RETAILERS
The First Republic Bank audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Republic Bank audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.50% | 40.14x |
| Lorna Jane | 1.00% | 29.77x |
| Patagonia | 2.69% | 29.39x |
| Club Monaco | 2.19% | 24.78x |
| REI | 2.78% | 16.67x |
| Mens Wearhouse | 14.55% | 12.90x |
| LL Bean | 0.72% | 11.63x |
| Charlotte Russe | 0.59% | 9.56x |
| Old Navy | 7.27% | 6.43x |
| Victoria's Secret | 7.27% | 6.21x |
Composition Percentage:
The overlap percentage between the First Republic Bank audience and the Location attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Republic Bank audience is Small Business Resources.
| Content Affinity | Composition | Index |
| Small Business Resources | 12.50% | 5.23x |
| Broadway Information | 1.49% | 5.18x |
| Data, Analytics & Coding | 0.89% | 5.04x |
| Personal Finance Researchers | 0.89% | 4.85x |
| New Jersey News Cluster | 12.50% | 4.80x |
| Caribbean Cluster | 0.89% | 4.25x |
| Israel News | 9.38% | 4.18x |
| Business News & Information Readers | 0.89% | 4.10x |
| Song Lyrics & Sheet Music | 9.38% | 3.95x |
| Foreign Language Education | 0.22% | 3.86x |
Composition Percentage:
The overlap percentage between the First Republic Bank audience and the Content Affinity attribute.
Index: A comparison of the First Republic Bank audience to the internet population.
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DEMOGRAPHICS
The First Republic Bank audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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