Dstillery Audiences

FITNESS CONNECTION

Audience Size: 59.5 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 59.5 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 8.53% 3.48x
Houston Trip Planners 9.37% 3.38x
Texas County and Local Fair Visitors 8.11% 3.30x
Houston Astros Fans 5.87% 2.78x
Texas Trip Planners 7.27% 2.77x
North Carolina Football Fans 6.71% 2.74x
Texas AM Aggies Fans 5.73% 2.65x
Dallas Mavericks Fans 5.87% 2.60x
Billiards Enthusiasts 6.15% 2.54x
Dallas Cowboys Fans 5.59% 2.47x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.

Location Composition Index
REI 4.29% 14.02x
Belk 2.33% 10.72x
Anthropologie 3.53% 9.57x
Topshop 0.59% 8.13x
Tommy Bahama 3.82% 8.08x
Buckle 7.94% 8.07x
Jos A. Bank Clothiers 7.27% 8.05x
Michael Kors 5.73% 7.49x
Bonobos 1.84% 7.30x
Aeropostale 6.48% 7.28x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.30% 62.89x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 44.14x
Quinceanera Planning 0.11% 40.44x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 31.34x
Survey Websites 0.10% 23.71x
Home Décor, Furniture, & Decorating 0.05% 22.36x
Quebec Job Seeker Cluster 0.11% 21.08x
Assorted Topics (Insurance, Travel, Viral Media) 0.11% 21.00x
Local & Travel England - Northern England 0.14% 20.91x
Content Streamers & Downloaders 0.11% 20.57x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male