Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 60.6 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 12.41% | 5.20x |
| Texas Energy Providers | 8.32% | 4.10x |
| North Carolina Football Fans | 8.05% | 3.90x |
| Texas County and Local Fair Visitors | 8.19% | 3.89x |
| North Carolina Travel Researchers | 7.09% | 3.44x |
| Dallas Cowboys Fans | 6.68% | 3.31x |
| Dallas Trip Planners | 8.32% | 3.30x |
| Texas Trip Planners | 7.64% | 3.29x |
| Dallas Mavericks Fans | 6.14% | 3.24x |
| Austin Trip Planners | 7.09% | 3.17x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.
| Location | Composition | Index |
| REI | 3.73% | 12.05x |
| Belk | 2.66% | 10.59x |
| Anthropologie | 2.11% | 9.45x |
| Topshop | 0.78% | 8.81x |
| Tommy Bahama | 4.53% | 8.17x |
| Michael Kors | 7.50% | 7.85x |
| Bonobos | 2.33% | 7.83x |
| Buckle | 8.80% | 7.76x |
| Jos A. Bank Clothiers | 7.45% | 7.72x |
| Charlotte Russe | 7.10% | 7.72x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is Pre-Built Home Researchers.
| Content Affinity | Composition | Index |
| Pre-Built Home Researchers | 1.36% | 8.20x |
| North Carolina Education | 4.50% | 8.00x |
| Texas News Cluster | 4.64% | 7.45x |
| Texas Media | 9.69% | 6.12x |
| Oil & Energy | 0.68% | 5.99x |
| Decoration & Fabric | 0.13% | 5.34x |
| North Carolina News | 6.68% | 5.33x |
| Austin Cluster | 2.73% | 4.93x |
| North Carolina | 4.09% | 4.79x |
| Tahoe & Reno Tourism | 0.95% | 4.59x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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