Dstillery Audiences

FITNESS CONNECTION

Audience Size: 55.2 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 55.2 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 11.66% 4.23x
Texas County and Local Fair Visitors 9.56% 3.88x
Readers of Honduran Content 7.27% 3.74x
Texas Energy Providers 8.80% 3.67x
Houston Astros Fans 7.27% 3.35x
Dallas Cowboys Fans 6.69% 2.93x
Dallas Mavericks Fans 6.31% 2.86x
Houston Activity Researchers 5.93% 2.76x
Readers of El Salvadoran Content 5.74% 2.73x
Austin Trip Planners 6.69% 2.51x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Belk.

Location Composition Index
Belk 3.22% 11.03x
REI 3.07% 9.93x
Tommy Bahama 4.30% 8.40x
Anthropologie 3.90% 8.38x
Bonobos 2.33% 8.06x
Charlotte Russe 5.53% 7.98x
Buckle 9.90% 7.97x
Madewell 3.78% 7.89x
Michael Kors 9.02% 7.82x
Hollister 8.35% 7.79x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 5.16% 9.09x
Texas Media 8.80% 6.26x
South Africa News Cluster 0.76% 5.58x
Tahoe & Reno Tourism 1.15% 5.54x
Decoration & Fabric 0.13% 5.34x
Insurance Cluster 0.57% 5.07x
North Carolina 4.02% 4.52x
Phone & Computer Game Downloaders 0.57% 4.28x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.57% 4.15x
Austin Cluster 2.29% 4.04x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male