Dstillery Audiences

FITNESS CONNECTION

Audience Size: 44.1 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 44.1 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 9.13% 5.67x
North Carolina Football Fans 6.13% 4.35x
UNC Tar Heels Fans 4.62% 3.97x
Texas Energy Providers 4.74% 3.36x
Carolina Panthers Fans 4.05% 3.24x
Houston Astros Fans 3.82% 3.22x
Houston Activity Researchers 3.70% 3.13x
Texas AM Aggies Fans 3.82% 3.02x
Houston Texans Fans 3.35% 3.01x
Duke Blue Devils Fans 3.58% 2.80x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.

Location Composition Index
REI 6.85% 19.18x
Jos A. Bank Clothiers 5.91% 12.23x
Belk 2.68% 11.66x
Brooks Brothers 5.65% 10.63x
Aeropostale 4.64% 10.42x
The North Face 2.76% 8.53x
Hollister 1.95% 8.51x
Old Navy 6.67% 8.50x
Lane Bryant 4.97% 8.37x
Abercrombie & Fitch 3.46% 8.33x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is North Carolina News.

Content Affinity Composition Index
North Carolina News 6.47% 9.40x
North Carolina Education 3.93% 8.72x
Texas Media 8.21% 8.72x
Texas News Cluster 4.16% 8.41x
North Carolina 3.93% 6.92x
Sports - Climbing, Non-traditional 1.04% 3.80x
Texas University Athletics 1.50% 3.73x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.69% 3.22x
LGBTQ Advocacy 1.39% 3.03x
Christian News 0.81% 2.93x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male