Dstillery Audiences

FITNESS CONNECTION

Audience Size: 60.6 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 60.6 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 12.41% 5.20x
Texas Energy Providers 8.32% 4.10x
North Carolina Football Fans 8.05% 3.90x
Texas County and Local Fair Visitors 8.19% 3.89x
North Carolina Travel Researchers 7.09% 3.44x
Dallas Cowboys Fans 6.68% 3.31x
Dallas Trip Planners 8.32% 3.30x
Texas Trip Planners 7.64% 3.29x
Dallas Mavericks Fans 6.14% 3.24x
Austin Trip Planners 7.09% 3.17x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.

Location Composition Index
REI 3.73% 12.05x
Belk 2.66% 10.59x
Anthropologie 2.11% 9.45x
Topshop 0.78% 8.81x
Tommy Bahama 4.53% 8.17x
Michael Kors 7.50% 7.85x
Bonobos 2.33% 7.83x
Buckle 8.80% 7.76x
Jos A. Bank Clothiers 7.45% 7.72x
Charlotte Russe 7.10% 7.72x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Pre-Built Home Researchers.

Content Affinity Composition Index
Pre-Built Home Researchers 1.36% 8.20x
North Carolina Education 4.50% 8.00x
Texas News Cluster 4.64% 7.45x
Texas Media 9.69% 6.12x
Oil & Energy 0.68% 5.99x
Decoration & Fabric 0.13% 5.34x
North Carolina News 6.68% 5.33x
Austin Cluster 2.73% 4.93x
North Carolina 4.09% 4.79x
Tahoe & Reno Tourism 0.95% 4.59x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.