Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 14.9 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 8.57% | 7.58x |
| Lunar New Year Researchers | 3.81% | 5.72x |
| Texas County and Local Fair Visitors | 14.29% | 5.68x |
| Harvard University Fans | 2.86% | 5.14x |
| Houston Trip Planners | 13.33% | 5.04x |
| Houston Astros Fans | 9.52% | 4.91x |
| Texas Activity Researchers | 2.86% | 4.87x |
| Texas Longhorn Fans | 9.52% | 4.62x |
| Texas AM Aggies Fans | 7.62% | 4.20x |
| Childrens Museum Visitors | 6.67% | 4.08x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.63% | 7.61x |
| Columbia | 1.01% | 7.58x |
| Charlotte Russe | 0.70% | 6.19x |
| Hollister | 5.00% | 5.24x |
| Bonobos | 0.63% | 5.14x |
| White House Black Market | 6.71% | 5.03x |
| Michael Kors | 3.99% | 4.95x |
| LOFT | 6.14% | 4.93x |
| Jos A. Bank Clothiers | 5.13% | 4.90x |
| Saint Laurent Paris | 0.25% | 4.77x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 12.38% | 6.73x |
| Decoration & Fabric | 0.13% | 5.34x |
| North Carolina | 4.76% | 4.54x |
| Austin Cluster | 2.86% | 3.54x |
| Collectibles - Toys & Collectibles | 1.68% | 3.47x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.90% | 3.46x |
| Texas News | 3.81% | 3.38x |
| Northern California Cluster | 1.06% | 3.32x |
| Consumer Packaged Goods | 3.81% | 3.27x |
| Chef & Restaurant Resources | 0.39% | 3.20x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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DEMOGRAPHICS
The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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