Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 59.5 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 8.53% | 3.48x |
| Houston Trip Planners | 9.37% | 3.38x |
| Texas County and Local Fair Visitors | 8.11% | 3.30x |
| Houston Astros Fans | 5.87% | 2.78x |
| Texas Trip Planners | 7.27% | 2.77x |
| North Carolina Football Fans | 6.71% | 2.74x |
| Texas AM Aggies Fans | 5.73% | 2.65x |
| Dallas Mavericks Fans | 5.87% | 2.60x |
| Billiards Enthusiasts | 6.15% | 2.54x |
| Dallas Cowboys Fans | 5.59% | 2.47x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.
| Location | Composition | Index |
| REI | 4.29% | 14.02x |
| Belk | 2.33% | 10.72x |
| Anthropologie | 3.53% | 9.57x |
| Topshop | 0.59% | 8.13x |
| Tommy Bahama | 3.82% | 8.08x |
| Buckle | 7.94% | 8.07x |
| Jos A. Bank Clothiers | 7.27% | 8.05x |
| Michael Kors | 5.73% | 7.49x |
| Bonobos | 1.84% | 7.30x |
| Aeropostale | 6.48% | 7.28x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is Barcode Site & App Users.
| Content Affinity | Composition | Index |
| Barcode Site & App Users | 0.30% | 62.89x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 44.14x |
| Quinceanera Planning | 0.11% | 40.44x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.05% | 31.34x |
| Survey Websites | 0.10% | 23.71x |
| Home Décor, Furniture, & Decorating | 0.05% | 22.36x |
| Quebec Job Seeker Cluster | 0.11% | 21.08x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.11% | 21.00x |
| Local & Travel England - Northern England | 0.14% | 20.91x |
| Content Streamers & Downloaders | 0.11% | 20.57x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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DEMOGRAPHICS
The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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