Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 16.44% | 6.70x |
| Texas Energy Providers | 15.07% | 6.34x |
| Small Business COVID-19 Relief Researchers | 3.16% | 5.94x |
| Texas County and Local Fair Visitors | 13.70% | 5.29x |
| Dallas Mavericks Fans | 10.96% | 5.18x |
| Austin Trip Planners | 9.59% | 4.20x |
| Houston Activity Researchers | 8.22% | 4.17x |
| Texas Longhorn Fans | 9.59% | 4.10x |
| Houston Astros Fans | 8.22% | 4.09x |
| Texas Trip Planners | 10.96% | 3.91x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.81% | 13.89x |
| Aeropostale | 5.27% | 6.86x |
| Hollister | 3.64% | 6.75x |
| Saint Laurent Paris | 0.47% | 6.70x |
| Michael Kors | 3.64% | 6.64x |
| Dressbarn | 3.38% | 6.59x |
| Zumiez | 5.53% | 6.44x |
| Buckle | 4.67% | 6.38x |
| Bonobos | 0.77% | 6.21x |
| Express | 6.04% | 6.19x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 8.22% | 7.72x |
| Texas Media | 17.81% | 6.90x |
| Texas News | 8.22% | 5.55x |
| Decoration & Fabric | 0.13% | 5.34x |
| Accounting | 0.71% | 4.97x |
| Philippines News | 0.71% | 4.48x |
| Northern Texas Cluster | 4.11% | 3.35x |
| Chef & Restaurant Resources | 0.39% | 3.20x |
| University Press | 0.48% | 3.08x |
| French Education | 0.09% | 3.03x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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DEMOGRAPHICS
The Fitness Connection audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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