Dstillery Audiences

FITNESS CONNECTION

Audience Size: 42.8 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 42.8 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 15.49% 6.99x
Carolina Panthers Fans 11.27% 5.40x
Texas County and Local Fair Visitors 10.80% 4.87x
Texas Energy Providers 9.86% 4.76x
Dallas Cowboys Fans 9.86% 4.36x
Houston Astros Fans 8.45% 4.25x
Readers of El Salvadoran Content 8.45% 3.91x
Houston Rockets Fans 7.51% 3.66x
Readers of Mexican Content 7.51% 3.66x
Readers of Belizean Content 7.98% 3.64x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 1.01% 10.79x
Belk 2.63% 10.07x
Madewell 2.89% 7.93x
Bonobos 1.75% 7.92x
Tommy Bahama 2.63% 7.85x
REI 2.00% 7.84x
Michael Kors 7.18% 7.83x
Hollister 6.88% 7.78x
Anthropologie 4.29% 7.47x
Aeropostale 8.75% 7.27x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 7.04% 10.57x
North Carolina 8.92% 7.14x
Texas Media 12.68% 6.50x
Decoration & Fabric 0.13% 5.34x
Mexico Cluster 2.35% 4.97x
Accounting 0.71% 4.97x
Austin Cluster 3.76% 4.94x
Texas University Athletics 2.82% 4.84x
Latin American News 1.41% 4.64x
Philippines News 0.71% 4.48x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male