Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 44.1 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 9.13% | 5.67x |
| North Carolina Football Fans | 6.13% | 4.35x |
| UNC Tar Heels Fans | 4.62% | 3.97x |
| Texas Energy Providers | 4.74% | 3.36x |
| Carolina Panthers Fans | 4.05% | 3.24x |
| Houston Astros Fans | 3.82% | 3.22x |
| Houston Activity Researchers | 3.70% | 3.13x |
| Texas AM Aggies Fans | 3.82% | 3.02x |
| Houston Texans Fans | 3.35% | 3.01x |
| Duke Blue Devils Fans | 3.58% | 2.80x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.
| Location | Composition | Index |
| REI | 6.85% | 19.18x |
| Jos A. Bank Clothiers | 5.91% | 12.23x |
| Belk | 2.68% | 11.66x |
| Brooks Brothers | 5.65% | 10.63x |
| Aeropostale | 4.64% | 10.42x |
| The North Face | 2.76% | 8.53x |
| Hollister | 1.95% | 8.51x |
| Old Navy | 6.67% | 8.50x |
| Lane Bryant | 4.97% | 8.37x |
| Abercrombie & Fitch | 3.46% | 8.33x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is North Carolina News.
| Content Affinity | Composition | Index |
| North Carolina News | 6.47% | 9.40x |
| North Carolina Education | 3.93% | 8.72x |
| Texas Media | 8.21% | 8.72x |
| Texas News Cluster | 4.16% | 8.41x |
| North Carolina | 3.93% | 6.92x |
| Sports - Climbing, Non-traditional | 1.04% | 3.80x |
| Texas University Athletics | 1.50% | 3.73x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.69% | 3.22x |
| LGBTQ Advocacy | 1.39% | 3.03x |
| Christian News | 0.81% | 2.93x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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DEMOGRAPHICS
The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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