Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 42.8 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 15.49% | 6.99x |
| Carolina Panthers Fans | 11.27% | 5.40x |
| Texas County and Local Fair Visitors | 10.80% | 4.87x |
| Texas Energy Providers | 9.86% | 4.76x |
| Dallas Cowboys Fans | 9.86% | 4.36x |
| Houston Astros Fans | 8.45% | 4.25x |
| Readers of El Salvadoran Content | 8.45% | 3.91x |
| Houston Rockets Fans | 7.51% | 3.66x |
| Readers of Mexican Content | 7.51% | 3.66x |
| Readers of Belizean Content | 7.98% | 3.64x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 1.01% | 10.79x |
| Belk | 2.63% | 10.07x |
| Madewell | 2.89% | 7.93x |
| Bonobos | 1.75% | 7.92x |
| Tommy Bahama | 2.63% | 7.85x |
| REI | 2.00% | 7.84x |
| Michael Kors | 7.18% | 7.83x |
| Hollister | 6.88% | 7.78x |
| Anthropologie | 4.29% | 7.47x |
| Aeropostale | 8.75% | 7.27x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 7.04% | 10.57x |
| North Carolina | 8.92% | 7.14x |
| Texas Media | 12.68% | 6.50x |
| Decoration & Fabric | 0.13% | 5.34x |
| Mexico Cluster | 2.35% | 4.97x |
| Accounting | 0.71% | 4.97x |
| Austin Cluster | 3.76% | 4.94x |
| Texas University Athletics | 2.82% | 4.84x |
| Latin American News | 1.41% | 4.64x |
| Philippines News | 0.71% | 4.48x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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DEMOGRAPHICS
The Fitness Connection audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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