Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 61 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 6.11% | 4.46x |
| Houston Trip Planners | 6.56% | 4.19x |
| North Carolina Travel Researchers | 5.66% | 3.54x |
| UNC Tar Heels Fans | 3.28% | 3.10x |
| Carolina Panthers Fans | 3.39% | 3.06x |
| Houston Activity Researchers | 3.17% | 2.97x |
| Texas Energy Providers | 3.85% | 2.83x |
| Duke Blue Devils Fans | 3.28% | 2.67x |
| Houston Astros Fans | 2.71% | 2.50x |
| ACC Fans | 2.60% | 2.44x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.
| Location | Composition | Index |
| REI | 6.24% | 19.25x |
| Belk | 2.68% | 11.55x |
| Jos A. Bank Clothiers | 7.20% | 10.24x |
| Johnston and Murphy | 2.12% | 9.92x |
| Brooks Brothers | 5.33% | 9.83x |
| Aeropostale | 4.17% | 9.31x |
| Buckle | 2.80% | 8.37x |
| Bonobos | 0.65% | 7.80x |
| Abercrombie & Fitch | 3.66% | 7.69x |
| LOFT | 5.31% | 7.36x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 4.41% | 10.35x |
| North Carolina News | 4.75% | 6.59x |
| Texas Media | 6.11% | 5.60x |
| North Carolina | 3.17% | 5.59x |
| Texas News Cluster | 2.60% | 5.12x |
| Tahoe & Reno Tourism | 0.68% | 3.70x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.68% | 3.32x |
| Food Cluster | 0.57% | 3.28x |
| Spanish Health & Wellness | 0.68% | 3.27x |
| Learning & Development Products | 1.02% | 2.89x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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DEMOGRAPHICS
The Fitness Connection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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