Dstillery Audiences

FITNESS CONNECTION

Audience Size: 14.9 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 14.9 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 8.57% 7.58x
Lunar New Year Researchers 3.81% 5.72x
Texas County and Local Fair Visitors 14.29% 5.68x
Harvard University Fans 2.86% 5.14x
Houston Trip Planners 13.33% 5.04x
Houston Astros Fans 9.52% 4.91x
Texas Activity Researchers 2.86% 4.87x
Texas Longhorn Fans 9.52% 4.62x
Texas AM Aggies Fans 7.62% 4.20x
Childrens Museum Visitors 6.67% 4.08x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Club Monaco.

Location Composition Index
Club Monaco 0.63% 7.61x
Columbia 1.01% 7.58x
Charlotte Russe 0.70% 6.19x
Hollister 5.00% 5.24x
Bonobos 0.63% 5.14x
White House Black Market 6.71% 5.03x
Michael Kors 3.99% 4.95x
LOFT 6.14% 4.93x
Jos A. Bank Clothiers 5.13% 4.90x
Saint Laurent Paris 0.25% 4.77x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas Media.

Content Affinity Composition Index
Texas Media 12.38% 6.73x
Decoration & Fabric 0.13% 5.34x
North Carolina 4.76% 4.54x
Austin Cluster 2.86% 3.54x
Collectibles - Toys & Collectibles 1.68% 3.47x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.90% 3.46x
Texas News 3.81% 3.38x
Northern California Cluster 1.06% 3.32x
Consumer Packaged Goods 3.81% 3.27x
Chef & Restaurant Resources 0.39% 3.20x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female