Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 60.7 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 8.36% | 4.87x |
| North Carolina Football Fans | 7.49% | 4.26x |
| Texas Energy Providers | 5.91% | 4.04x |
| Carolina Panthers Fans | 5.04% | 3.97x |
| North Carolina Travel Researchers | 6.34% | 3.66x |
| UNC Tar Heels Fans | 4.47% | 3.54x |
| Houston Texans Fans | 3.89% | 3.42x |
| Houston Activity Researchers | 4.18% | 3.21x |
| Dallas Mavericks Fans | 3.89% | 3.19x |
| Texas AM Aggies Fans | 3.60% | 3.05x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.
| Location | Composition | Index |
| REI | 5.32% | 16.80x |
| Belk | 2.52% | 11.37x |
| Topshop | 0.44% | 9.69x |
| Johnston and Murphy | 4.24% | 9.67x |
| Jos A. Bank Clothiers | 7.84% | 8.52x |
| Buckle | 5.34% | 8.10x |
| Anthropologie | 5.39% | 7.86x |
| Brooks Brothers | 4.48% | 7.70x |
| Aeropostale | 4.46% | 7.65x |
| Tommy Bahama | 2.96% | 7.52x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is Barcode Site & App Users.
| Content Affinity | Composition | Index |
| Barcode Site & App Users | 0.30% | 62.89x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 44.14x |
| Quinceanera Planning | 0.11% | 40.44x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.05% | 31.34x |
| Survey Websites | 0.10% | 23.71x |
| Local & Travel England - Northern England | 0.14% | 22.36x |
| Home Décor, Furniture, & Decorating | 0.05% | 22.36x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.15% | 21.36x |
| Quebec Job Seeker Cluster | 0.11% | 21.08x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.11% | 21.00x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
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DEMOGRAPHICS
The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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