Dstillery Audiences

FITNESS CONNECTION

Audience Size: 10.6 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 13.99% 4.87x
Houston Activity Researchers 7.69% 4.42x
Horror Movie Fans 6.90% 3.96x
United Arab Emirates Trip Planners 5.59% 3.81x
Texas Energy Providers 9.79% 3.71x
Dallas Mavericks Fans 7.69% 3.68x
Real Estate Decision Makers 5.59% 3.55x
Ski and Snowboard Enthusiasts 4.90% 3.47x
Texas County and Local Fair Visitors 10.49% 3.41x
Houston Astros Fans 6.99% 3.37x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Columbia.

Location Composition Index
Columbia 0.56% 6.86x
Urban Outfitters 1.03% 5.58x
J. Crew 1.81% 4.33x
Lane Bryant 2.65% 4.33x
Michael Kors 1.81% 4.32x
Tommy Bahama 0.56% 4.25x
Hollister 1.95% 4.10x
Madewell 0.52% 3.88x
The Childrens Place 3.76% 3.65x
LOFT 2.23% 3.65x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 2.10% 5.58x
Decoration & Fabric 0.13% 5.34x
College Planning 2.10% 4.86x
India Bollywood, Weddings & Gossip 2.10% 4.85x
Texas News Cluster 2.10% 4.84x
Texas Media 10.49% 4.33x
Educational Publishing 2.10% 4.31x
Math Reference 2.10% 4.18x
Computers & Accessories 2.80% 4.18x
Guitars & Instruments 1.40% 3.80x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male