Dstillery Audiences

FITNESS CONNECTION

Audience Size: 60.7 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 60.7 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 8.36% 4.87x
North Carolina Football Fans 7.49% 4.26x
Texas Energy Providers 5.91% 4.04x
Carolina Panthers Fans 5.04% 3.97x
North Carolina Travel Researchers 6.34% 3.66x
UNC Tar Heels Fans 4.47% 3.54x
Houston Texans Fans 3.89% 3.42x
Houston Activity Researchers 4.18% 3.21x
Dallas Mavericks Fans 3.89% 3.19x
Texas AM Aggies Fans 3.60% 3.05x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.

Location Composition Index
REI 5.32% 16.80x
Belk 2.52% 11.37x
Topshop 0.44% 9.69x
Johnston and Murphy 4.24% 9.67x
Jos A. Bank Clothiers 7.84% 8.52x
Buckle 5.34% 8.10x
Anthropologie 5.39% 7.86x
Brooks Brothers 4.48% 7.70x
Aeropostale 4.46% 7.65x
Tommy Bahama 2.96% 7.52x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.30% 62.89x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 44.14x
Quinceanera Planning 0.11% 40.44x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 31.34x
Survey Websites 0.10% 23.71x
Local & Travel England - Northern England 0.14% 22.36x
Home Décor, Furniture, & Decorating 0.05% 22.36x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 21.36x
Quebec Job Seeker Cluster 0.11% 21.08x
Assorted Topics (Insurance, Travel, Viral Media) 0.11% 21.00x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female