Dstillery Audiences

FITNESS CONNECTION

Audience Size: 19.7 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 6.38% 5.38x
North Carolina Football Fans 5.31% 4.69x
Texas Energy Providers 4.25% 4.62x
UNC Tar Heels Fans 4.01% 4.06x
Texas AM Aggies Fans 3.66% 3.89x
Duke Blue Devils Fans 3.66% 3.61x
Dallas Mavericks Fans 3.31% 3.53x
Houston Rockets Fans 3.78% 3.53x
Texas Trip Planners 4.25% 3.40x
Carolina Panthers Fans 3.42% 3.33x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.

Location Composition Index
REI 6.13% 19.76x
Brooks Brothers 4.79% 11.27x
Old Navy 3.87% 8.80x
Lane Bryant 2.85% 8.67x
Coach 3.44% 8.51x
Aeropostale 2.31% 8.31x
Gap 5.49% 7.70x
Chicos 2.37% 7.28x
Talbots 2.10% 7.15x
American Eagle Outfitters 2.80% 7.01x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas Media.

Content Affinity Composition Index
Texas Media 6.61% 8.99x
North Carolina News 4.60% 7.38x
Combat Sports 1.77% 1.89x
African American Celebrity Gossip 5.55% 1.85x
New Orleans Cluster 1.65% 1.85x
Christianity - Evangelism & Creationism 1.77% 1.78x
Graphic Design 1.18% 1.77x
Hip-Hop Enthusiast 3.19% 1.70x
Assorted Topics #11676 (Music Charts, Entertainment, Australian Radio, Job Search) 3.42% 1.65x
Weight Loss & Nutrition Assistance Researchers 1.06% 1.64x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male