Dstillery Audiences

FITNESS CONNECTION

Audience Size: 10.2 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 10.2 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Vacation Planners.

Interest Composition Index
Vacation Planners 3.30% 6.00x
Houston Activity Researchers 4.40% 5.83x
Recreational Sports Participants 4.40% 5.37x
Luxury Boutique Hotel Researchers 3.30% 5.28x
Texas County and Local Fair Visitors 10.99% 5.27x
Spanish Language Learners 3.30% 4.93x
Small Business COVID-19 Relief Researchers 2.31% 4.87x
Kitchen & Bathroom Remodelers 2.40% 4.70x
Apple Fans 3.30% 4.62x
Business Accounting Software Researchers 3.30% 4.38x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Bonobos.

Location Composition Index
Bonobos 3.75% 64.56x
REI 2.83% 31.56x
Anthropologie 5.03% 22.52x
Tommy Bahama 1.83% 13.37x
Michael Kors 3.11% 11.35x
Charlotte Russe 1.28% 11.29x
Buckle 4.75% 10.68x
Hollister 2.65% 10.19x
Brooks Brothers 1.10% 9.37x
Banana Republic 2.29% 9.28x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas Media.

Content Affinity Composition Index
Texas Media 8.79% 7.49x
Texas News 4.40% 5.84x
Decoration & Fabric 0.13% 5.34x
India Bollywood, Weddings & Gossip 1.27% 3.80x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.54% 3.75x
Luxury Sneakers 1.27% 3.62x
Israel News 2.20% 3.55x
Home Decoration Content Readers 1.60% 3.51x
North Carolina 2.20% 3.34x
New Mexico News 1.54% 3.31x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male