Explore the Fitness Connection Audience
Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 19 thousand unique devices whose actions qualify for the Fitness Connection audience.
INTERESTS
The Fitness Connection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fitness Connection audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 10.99% | 7.22x |
| Texas County and Local Fair Visitors | 18.32% | 6.86x |
| Houston Trip Planners | 15.71% | 6.36x |
| Houston Astros Fans | 10.47% | 5.76x |
| Texas Energy Providers | 10.99% | 5.10x |
| Austin Trip Planners | 10.47% | 4.76x |
| Houston Rockets Fans | 7.85% | 4.50x |
| Texas Longhorn Fans | 9.42% | 4.47x |
| Texas AM Aggies Fans | 8.90% | 4.35x |
| Burger Enthusiast | 7.85% | 4.26x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Curious about what else the Fitness Connection audience is interested in?
Sign Up
APPAREL RETAILERS
The Fitness Connection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fitness Connection audience is Armani.
| Location | Composition | Index |
| Armani | 1.32% | 4.69x |
| Club Monaco | 0.50% | 4.09x |
| Bonobos | 0.72% | 3.98x |
| Abercrombie & Fitch | 0.50% | 3.83x |
| Hollister | 4.96% | 3.76x |
| Columbia | 0.83% | 3.67x |
| Topshop | 0.19% | 3.40x |
| Kate Spade | 2.04% | 3.32x |
| REI | 1.21% | 3.22x |
| Aeropostale | 5.79% | 3.18x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Want to find more of the Fitness Connection audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fitness Connection audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 8.38% | 10.41x |
| Texas Media | 16.75% | 8.36x |
| Texas News Cluster | 2.62% | 7.81x |
| Texas University Athletics | 2.62% | 5.69x |
| Decoration & Fabric | 0.13% | 5.34x |
| Fox News Content Consumers | 1.57% | 4.89x |
| India Bollywood, Weddings & Gossip | 1.57% | 4.09x |
| Collectibles - Toys & Collectibles | 2.90% | 3.78x |
| Northern Texas Cluster | 2.62% | 3.69x |
| Mexico Cluster | 1.05% | 3.65x |
Composition Percentage:
The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Want to see more of the Content Affinities the Fitness Connection audience visits?
Sign Up
DEMOGRAPHICS
The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Fitness Connection audience?
Sign Up