Dstillery Audiences

FITNESS CONNECTION

Audience Size: 20.6 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 16.44% 6.70x
Texas Energy Providers 15.07% 6.34x
Small Business COVID-19 Relief Researchers 3.16% 5.94x
Texas County and Local Fair Visitors 13.70% 5.29x
Dallas Mavericks Fans 10.96% 5.18x
Austin Trip Planners 9.59% 4.20x
Houston Activity Researchers 8.22% 4.17x
Texas Longhorn Fans 9.59% 4.10x
Houston Astros Fans 8.22% 4.09x
Texas Trip Planners 10.96% 3.91x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.81% 13.89x
Aeropostale 5.27% 6.86x
Hollister 3.64% 6.75x
Saint Laurent Paris 0.47% 6.70x
Michael Kors 3.64% 6.64x
Dressbarn 3.38% 6.59x
Zumiez 5.53% 6.44x
Buckle 4.67% 6.38x
Bonobos 0.77% 6.21x
Express 6.04% 6.19x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 8.22% 7.72x
Texas Media 17.81% 6.90x
Texas News 8.22% 5.55x
Decoration & Fabric 0.13% 5.34x
Accounting 0.71% 4.97x
Philippines News 0.71% 4.48x
Northern Texas Cluster 4.11% 3.35x
Chef & Restaurant Resources 0.39% 3.20x
University Press 0.48% 3.08x
French Education 0.09% 3.03x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male