Dstillery Audiences

FITNESS CONNECTION

Audience Size: 25.8 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 8.24% 7.01x
Texas Energy Providers 12.94% 5.92x
Texas Activity Researchers 4.12% 5.79x
Houston Trip Planners 13.53% 5.23x
Dallas Mavericks Fans 8.82% 5.07x
Texas Longhorn Fans 9.41% 4.67x
Houston Astros Fans 7.65% 4.58x
Spanish Language Learners 5.29% 4.44x
Job Seekers 2.94% 4.30x
Business News Readers 4.12% 4.26x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Club Monaco.

Location Composition Index
Club Monaco 0.74% 3.99x
Bonobos 1.01% 3.67x
Topshop 0.19% 3.40x
Armani 1.48% 3.31x
Saint Laurent Paris 0.35% 3.30x
Brooks Brothers 2.88% 3.24x
Charlotte Russe 0.82% 3.23x
Hollister 6.85% 3.16x
Aeropostale 8.71% 2.90x
Michael Kors 5.37% 2.84x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 3.53% 11.22x
Texas University Athletics 3.53% 9.08x
Austin Cluster 4.71% 6.44x
Texas Media 10.59% 5.99x
Decoration & Fabric 0.13% 5.34x
India Bollywood, Weddings & Gossip 1.76% 4.76x
North Carolina News 7.06% 4.76x
Math Reference 1.68% 4.56x
Online Quiz & List Readers 1.76% 4.44x
North Carolina 4.12% 3.75x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female