Dstillery Audiences

FITNESS CONNECTION

Audience Size: 19 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 19 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 10.99% 7.22x
Texas County and Local Fair Visitors 18.32% 6.86x
Houston Trip Planners 15.71% 6.36x
Houston Astros Fans 10.47% 5.76x
Texas Energy Providers 10.99% 5.10x
Austin Trip Planners 10.47% 4.76x
Houston Rockets Fans 7.85% 4.50x
Texas Longhorn Fans 9.42% 4.47x
Texas AM Aggies Fans 8.90% 4.35x
Burger Enthusiast 7.85% 4.26x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Armani.

Location Composition Index
Armani 1.32% 4.69x
Club Monaco 0.50% 4.09x
Bonobos 0.72% 3.98x
Abercrombie & Fitch 0.50% 3.83x
Hollister 4.96% 3.76x
Columbia 0.83% 3.67x
Topshop 0.19% 3.40x
Kate Spade 2.04% 3.32x
REI 1.21% 3.22x
Aeropostale 5.79% 3.18x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 8.38% 10.41x
Texas Media 16.75% 8.36x
Texas News Cluster 2.62% 7.81x
Texas University Athletics 2.62% 5.69x
Decoration & Fabric 0.13% 5.34x
Fox News Content Consumers 1.57% 4.89x
India Bollywood, Weddings & Gossip 1.57% 4.09x
Collectibles - Toys & Collectibles 2.90% 3.78x
Northern Texas Cluster 2.62% 3.69x
Mexico Cluster 1.05% 3.65x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male