Dstillery Audiences

FITNESS CONNECTION

Audience Size: 61 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 61 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 6.11% 4.46x
Houston Trip Planners 6.56% 4.19x
North Carolina Travel Researchers 5.66% 3.54x
UNC Tar Heels Fans 3.28% 3.10x
Carolina Panthers Fans 3.39% 3.06x
Houston Activity Researchers 3.17% 2.97x
Texas Energy Providers 3.85% 2.83x
Duke Blue Devils Fans 3.28% 2.67x
Houston Astros Fans 2.71% 2.50x
ACC Fans 2.60% 2.44x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is REI.

Location Composition Index
REI 6.24% 19.25x
Belk 2.68% 11.55x
Jos A. Bank Clothiers 7.20% 10.24x
Johnston and Murphy 2.12% 9.92x
Brooks Brothers 5.33% 9.83x
Aeropostale 4.17% 9.31x
Buckle 2.80% 8.37x
Bonobos 0.65% 7.80x
Abercrombie & Fitch 3.66% 7.69x
LOFT 5.31% 7.36x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 4.41% 10.35x
North Carolina News 4.75% 6.59x
Texas Media 6.11% 5.60x
North Carolina 3.17% 5.59x
Texas News Cluster 2.60% 5.12x
Tahoe & Reno Tourism 0.68% 3.70x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.68% 3.32x
Food Cluster 0.57% 3.28x
Spanish Health & Wellness 0.68% 3.27x
Learning & Development Products 1.02% 2.89x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female