Dstillery Audiences

FITNESS CONNECTION

Audience Size: 51.7 Thousand Devices

Explore the Fitness Connection Audience

Below you'll find more information about the Fitness Connection audience, broken down in different categories based on their digital and physical behaviors. These are 51.7 thousand unique devices whose actions qualify for the Fitness Connection audience.

Dstillery Crafted Audiences

INTERESTS

The Fitness Connection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fitness Connection audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 11.88% 5.26x
Texas Energy Providers 8.64% 4.44x
Dallas Cowboys Fans 9.29% 4.23x
Texas County and Local Fair Visitors 7.99% 3.78x
Texas State Fairs 7.99% 3.67x
Dallas Mavericks Fans 7.56% 3.64x
Houston Astros Fans 7.13% 3.60x
Houston Activity Researchers 6.05% 3.36x
Texas Trip Planners 7.34% 3.24x
Billiards Enthusiasts 6.48% 2.95x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Interest attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fitness Connection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fitness Connection audience is Belk.

Location Composition Index
Belk 2.97% 10.51x
REI 2.46% 8.33x
Anthropologie 4.23% 7.92x
Bonobos 2.06% 7.69x
Tommy Bahama 3.37% 7.66x
Michael Kors 7.89% 7.47x
Hollister 7.49% 7.40x
Charlotte Russe 3.89% 7.34x
Madewell 3.11% 7.33x
Buckle 8.54% 7.12x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Location attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fitness Connection audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 5.62% 10.46x
Tahoe & Reno Tourism 1.30% 7.48x
Texas Media 10.80% 7.09x
East Texas Cluster 1.51% 6.52x
Pre-Built Home Researchers 0.65% 5.92x
North Carolina 5.40% 5.69x
Decoration & Fabric 0.13% 5.34x
Austin Cluster 2.81% 4.87x
Northern Texas Cluster 3.02% 4.33x
Accounting 0.65% 4.07x
Composition Percentage: The overlap percentage between the Fitness Connection audience and the Content Affinity attribute.
Index: A comparison of the Fitness Connection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fitness Connection audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male