Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 1.93% | 1.42x |
| Asheville Trip Planners | 1.82% | 1.40x |
| Tea Drinkers | 1.57% | 1.40x |
| Restaurant Menu Researchers | 1.70% | 1.36x |
| Acura Vehicle Shoppers | 1.58% | 1.36x |
| Personal Investment Researchers | 1.77% | 1.35x |
| Mens Business Clothes Shoppers | 1.73% | 1.35x |
| Coffee Lovers | 1.65% | 1.34x |
| Last Minute Travelers | 1.96% | 1.34x |
| Joint Pain Health Care Professionals | 1.58% | 1.34x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Curious about what else the Five Guys audience is interested in?
Sign Up
APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.24% | 13.06x |
| Everlane | 0.18% | 12.52x |
| Uniqlo | 1.98% | 10.83x |
| Club Monaco | 1.35% | 10.76x |
| Hugo Boss | 4.26% | 10.71x |
| Express | 4.11% | 10.21x |
| Abercrombie & Fitch | 4.71% | 10.21x |
| Zara | 3.72% | 10.09x |
| LOFT | 6.95% | 10.03x |
| Levi Strauss | 1.49% | 9.91x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Want to find more of the Five Guys audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 1.78% | 1.89x |
| Baltimore Cluster | 1.87% | 1.47x |
| Boston Cluster | 2.66% | 1.18x |
| Build Your Own Computer Enthusiasts | 1.55% | 1.18x |
| Finance & Accounting Cluster | 2.49% | 1.17x |
| Computers & Accessories | 1.72% | 1.15x |
| Small Business Resources | 3.08% | 1.15x |
| Apple Blogs & Hacks | 1.56% | 1.13x |
| Connecticut News | 1.59% | 1.13x |
| Healthcare - Dermatology & Aging | 2.49% | 1.12x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Want to see more of the Content Affinities the Five Guys audience visits?
Sign Up
DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Five Guys audience?
Sign Up