Dstillery Audiences

FIVE GUYS

Audience Size: 840.4 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 840.4 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 2.22% 1.47x
Hip Hop Fans 2.09% 1.46x
Live Concert Fans 1.57% 1.43x
Men's Underwear Shoppers 1.85% 1.42x
Weight Lifting Enthusiasts 1.90% 1.42x
Georgia Activities Researchers 1.76% 1.42x
Trendy Shoe Shoppers 1.69% 1.41x
Business Communication Product Researchers 1.81% 1.39x
Broadway Fans 1.75% 1.39x
LGBT Activists 1.77% 1.39x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Everlane.

Location Composition Index
Everlane 0.13% 12.21x
Club Monaco 1.43% 11.88x
Express 3.91% 11.84x
Uniqlo 1.73% 11.60x
Hollister 2.64% 11.52x
LOFT 5.67% 11.46x
Journeys 4.43% 11.35x
Columbia 1.38% 11.01x
Abercrombie & Fitch 4.55% 10.95x
Saint Laurent Paris 1.13% 10.89x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.04% 3.47x
Scientology 0.03% 3.07x
Virginia Athletics 0.09% 2.31x
LGBTQ Advocacy 1.07% 2.28x
Meeting Planning & Hotels 0.09% 2.20x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.05x
Home Printing 0.05% 2.02x
Washington & Northern Virginia 1.69% 2.01x
Scotland Travel 0.03% 2.00x
Franco-African Cluster 0.03% 1.92x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male