Dstillery Audiences

FIVE GUYS

Audience Size: 1.1 Million Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.08% 2.21x
NHL Fans 2.48% 1.48x
Luxury Watch Shoppers 2.97% 1.45x
Star Wars Fans 3.18% 1.44x
Movie and Game Review Readers 2.91% 1.44x
Ballet Enthusiasts 2.83% 1.42x
Ice Skating Enthusiasts 2.28% 1.42x
Environmental Activists 2.40% 1.42x
United Arab Emirates Trip Planners 2.43% 1.39x
Tokyo Trip Planners 2.54% 1.38x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 0.90% 12.74x
Supreme 0.22% 10.30x
Everlane 0.22% 10.03x
Uniqlo 2.93% 9.66x
American Apparel 4.98% 9.38x
Ann Taylor 3.81% 9.37x
Intermix 1.27% 9.31x
Zara 4.22% 9.22x
Calvin Klein 0.74% 9.02x
Bonobos 2.40% 8.98x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Electronic Document Assembly.

Content Affinity Composition Index
Electronic Document Assembly 0.05% 3.71x
Winnipeg Canada News 0.05% 3.57x
Scotland Travel 0.03% 3.55x
Texas Sporting & Outdoors Cluster 0.03% 3.39x
France Online Music & Quiz Content Cluster 0.06% 3.14x
Vancouver British Columbia Research Cluster 0.05% 2.77x
Illinois College Sports 0.05% 2.56x
Fire Fighting 0.12% 2.51x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.04% 2.39x
College Greek Life 0.09% 2.38x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male