Dstillery Audiences

FIVE GUYS

Audience Size: 549 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 549 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.24% 1.74x
Getting Off the Grid Travelers 0.03% 1.60x
Meme Users 3.43% 1.50x
Hearthstone Video Game Fans 3.37% 1.50x
Nintendo Enthusiasts 3.12% 1.45x
Daily Fantasy Sports Enthusiasts 3.11% 1.45x
Fantasy Football Enthusiasts 2.69% 1.44x
Cincinnati Bengals Fans 2.45% 1.44x
Baltimore Orioles Fans 2.50% 1.43x
New York Rangers Fans 2.50% 1.43x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 1.04% 11.84x
Supreme 0.26% 10.33x
Uniqlo 2.84% 9.38x
Calvin Klein 0.75% 8.87x
American Apparel 5.28% 8.86x
Zara 3.90% 8.67x
Urban Outfitters 7.50% 8.58x
Intermix 1.37% 8.49x
Saint Laurent Paris 1.34% 8.35x
Ann Taylor 3.84% 8.33x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Quebec Vacation Research Cluster.

Content Affinity Composition Index
Quebec Vacation Research Cluster 0.02% 2.85x
Texas Off-Roading 0.02% 2.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.55x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.41x
Franchising 0.04% 2.35x
South Carolina Travel 0.02% 2.27x
Feminism 0.11% 2.22x
Meeting Planning & Hotels 0.07% 2.15x
Human Resources & Employee Management 0.08% 2.05x
Electronic Document Assembly 0.05% 2.03x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male