Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 443.3 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.11% | 2.97x |
| Small Business COVID-19 Relief Researchers | 0.05% | 1.83x |
| Online Grocery Shoppers | 2.59% | 1.73x |
| Canada Trip Planners | 2.01% | 1.71x |
| Oregon Ducks Fans | 2.80% | 1.68x |
| Phoenix Trip Planners | 2.96% | 1.66x |
| Retirement Planning Amid Covid-19 | 1.11% | 1.65x |
| Streaming Radio Listeners | 2.80% | 1.64x |
| Nintendo Enthusiasts | 3.49% | 1.64x |
| Miami Trip Planners | 3.12% | 1.62x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.21% | 9.15x |
| Ann Taylor | 1.61% | 8.58x |
| Everlane | 0.07% | 8.39x |
| Abercrombie & Fitch | 0.48% | 8.16x |
| Free People | 2.16% | 8.14x |
| Urban Outfitters | 3.42% | 8.09x |
| Supreme | 0.07% | 7.88x |
| Tommy Bahama | 1.36% | 7.86x |
| Zara | 1.84% | 7.82x |
| American Apparel | 2.22% | 7.82x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Nutrition & Diabetic Living.
| Content Affinity | Composition | Index |
| Nutrition & Diabetic Living | 0.17% | 4.83x |
| Canadian Healthcare | 0.16% | 4.63x |
| Home Improvement Contractor | 0.05% | 4.49x |
| Arabic News | 0.16% | 3.75x |
| Korea Cluster | 0.16% | 3.64x |
| Christian Music | 0.11% | 3.58x |
| Dermatology | 0.16% | 3.21x |
| Grocery & Food Service | 0.16% | 3.18x |
| Machines & Industrial Supplies | 0.21% | 3.02x |
| Auctions & Repossessions | 0.11% | 2.99x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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