Dstillery Audiences

FIVE GUYS

Audience Size: 1.3 Million Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.60x
Work Comes First Travelers 0.02% 1.29x
Cleveland Cavaliers Fans 2.33% 1.27x
Retired Government Employees 2.41% 1.26x
Mid-Atlantic Voters 2.62% 1.25x
South Carolina Gamecocks Fans 2.29% 1.25x
Federal Employee Benefits Researchers 2.37% 1.25x
Bodybuilding Enthusiasts 3.00% 1.24x
Carolina Panthers Fans 2.66% 1.23x
Lexus Vehicle Shoppers 2.97% 1.23x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 0.85% 11.72x
Supreme 0.27% 9.74x
Uniqlo 2.44% 9.27x
Hugo Boss 5.21% 8.77x
American Apparel 5.04% 8.54x
Urban Outfitters 6.79% 8.52x
Zara 3.52% 8.43x
Lorna Jane 0.64% 8.41x
Ann Taylor 3.41% 8.40x
Calvin Klein 0.74% 8.28x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.02% 12.73x
Decoration & Fabric 0.02% 9.53x
Local & Travel England - North Midlands 0.02% 5.86x
Survey Websites 0.02% 3.57x
Environmentally Friendly Cars 0.02% 3.43x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 3.17x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.06x
Texas Off-Roading 0.02% 2.46x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.34x
International Travel 0.10% 2.29x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male