Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 195.6 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.11% | 2.97x |
| COVID Treatment Researchers | 2.45% | 2.06x |
| Eco-Conscious Consumers | 2.21% | 1.97x |
| Streaming Device Shoppers | 3.59% | 1.96x |
| Tesla Enthusiasts | 3.68% | 1.96x |
| Health and Fitness Book Readers | 3.19% | 1.95x |
| Nature and Outdoors Book Readers | 2.45% | 1.95x |
| Sci-Fi Movie Fans | 3.92% | 1.95x |
| New York Mets Fans | 3.35% | 1.92x |
| Camera Shoppers | 3.43% | 1.91x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.36% | 7.43x |
| Urban Outfitters | 1.69% | 7.24x |
| Free People | 1.24% | 7.05x |
| Uniqlo | 0.38% | 6.99x |
| Lorna Jane | 0.17% | 6.73x |
| Zara | 0.74% | 6.60x |
| LOFT | 4.63% | 6.56x |
| Ann Taylor | 0.85% | 6.48x |
| REI | 1.17% | 6.46x |
| Jos A. Bank Clothiers | 3.76% | 6.41x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Bags & Luggage.
| Content Affinity | Composition | Index |
| Bags & Luggage | 0.33% | 7.80x |
| Home Improvement Contractor | 0.05% | 4.49x |
| NYC Tourist Attractions | 0.41% | 4.42x |
| Spanish Health & Wellness | 0.25% | 4.04x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.16% | 3.97x |
| Unique & Personalized Fashion | 0.16% | 3.83x |
| Motorcycle Racing Researchers | 0.16% | 3.54x |
| Florida College Athletics | 0.25% | 3.49x |
| Promo Codes | 0.25% | 3.35x |
| Clean Energy | 0.12% | 3.35x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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