Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 346.1 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 1.88% | 1.39x |
| UConn Huskies Fans | 1.18% | 1.39x |
| Washington DC Trip Planners | 2.01% | 1.38x |
| New York Trip Planners | 1.86% | 1.38x |
| Mid-Atlantic Voters | 1.59% | 1.35x |
| Miami Trip Planners | 1.56% | 1.34x |
| Last Minute Travelers | 1.49% | 1.34x |
| South Carolina Gamecocks Fans | 1.17% | 1.34x |
| Hip Hop Fans | 1.83% | 1.34x |
| Preppy Clothing Shoppers | 1.63% | 1.34x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.78% | 15.91x |
| Urban Outfitters | 3.97% | 15.41x |
| Express | 2.68% | 14.42x |
| LOFT | 3.54% | 14.26x |
| Journeys | 2.99% | 14.04x |
| Zara | 2.31% | 14.04x |
| Abercrombie & Fitch | 1.86% | 13.79x |
| Columbia | 1.04% | 13.74x |
| Hollister | 1.72% | 13.69x |
| American Apparel | 2.32% | 13.64x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 1.54% | 2.07x |
| Online Games | 0.19% | 2.02x |
| Spanish Lifestyle & Health | 0.10% | 1.98x |
| North Carolina | 1.01% | 1.98x |
| Real Estate Cluster | 0.12% | 1.96x |
| LGBTQ Advocacy | 0.85% | 1.95x |
| Community Planning & Transportation | 0.08% | 1.84x |
| Rhode Island Cluster | 0.26% | 1.80x |
| Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) | 0.11% | 1.79x |
| Memphis News | 0.12% | 1.76x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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