Dstillery Audiences

FIVE GUYS

Audience Size: 1.2 Million Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 1.93% 1.42x
Asheville Trip Planners 1.82% 1.40x
Tea Drinkers 1.57% 1.40x
Restaurant Menu Researchers 1.70% 1.36x
Acura Vehicle Shoppers 1.58% 1.36x
Personal Investment Researchers 1.77% 1.35x
Mens Business Clothes Shoppers 1.73% 1.35x
Coffee Lovers 1.65% 1.34x
Last Minute Travelers 1.96% 1.34x
Joint Pain Health Care Professionals 1.58% 1.34x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 0.24% 13.06x
Everlane 0.18% 12.52x
Uniqlo 1.98% 10.83x
Club Monaco 1.35% 10.76x
Hugo Boss 4.26% 10.71x
Express 4.11% 10.21x
Abercrombie & Fitch 4.71% 10.21x
Zara 3.72% 10.09x
LOFT 6.95% 10.03x
Levi Strauss 1.49% 9.91x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 1.78% 1.89x
Baltimore Cluster 1.87% 1.47x
Boston Cluster 2.66% 1.18x
Build Your Own Computer Enthusiasts 1.55% 1.18x
Finance & Accounting Cluster 2.49% 1.17x
Computers & Accessories 1.72% 1.15x
Small Business Resources 3.08% 1.15x
Apple Blogs & Hacks 1.56% 1.13x
Connecticut News 1.59% 1.13x
Healthcare - Dermatology & Aging 2.49% 1.12x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male