Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 393.8 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.11% | 2.97x |
| Wireless Headphone Researchers | 0.45% | 2.58x |
| Home Custom Bedroom Decorators | 0.56% | 2.27x |
| Custom Home Lighting Shoppers | 0.56% | 2.27x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 0.84% | 1.91x |
| Home Design Enthusiasts | 0.84% | 1.91x |
| Cholesterol Researchers | 0.67% | 1.87x |
| San Diego Activities Researchers | 1.01% | 1.75x |
| Denver Trip Planners | 2.63% | 1.75x |
| Women's Fitness Enthusiasts | 0.90% | 1.75x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Curious about what else the Five Guys audience is interested in?
Sign Up
APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.59% | 3.52x |
| Free People | 2.39% | 3.47x |
| Urban Outfitters | 3.19% | 3.36x |
| Ann Taylor | 1.66% | 3.34x |
| Zara | 1.32% | 3.28x |
| Abercrombie & Fitch | 0.62% | 3.26x |
| REI | 1.77% | 3.22x |
| LL Bean | 0.63% | 3.21x |
| Topshop | 0.10% | 3.16x |
| Jos A. Bank Clothiers | 6.73% | 3.10x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Want to find more of the Five Guys audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 0.28% | 5.37x |
| China Cluster | 0.22% | 4.72x |
| Home Improvement Contractor | 0.05% | 4.49x |
| Pacific Northwest Sports & News Cluster | 0.73% | 4.02x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.11% | 3.83x |
| Bags & Luggage | 0.11% | 3.75x |
| Private Aviation | 0.17% | 3.68x |
| Career Cluster A | 0.11% | 3.47x |
| Motorcycle Racing Researchers | 0.17% | 3.10x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.45% | 3.04x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Want to see more of the Content Affinities the Five Guys audience visits?
Sign Up
DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Five Guys audience?
Sign Up