Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 549 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.24% | 1.74x |
| Getting Off the Grid Travelers | 0.03% | 1.60x |
| Meme Users | 3.43% | 1.50x |
| Hearthstone Video Game Fans | 3.37% | 1.50x |
| Nintendo Enthusiasts | 3.12% | 1.45x |
| Daily Fantasy Sports Enthusiasts | 3.11% | 1.45x |
| Fantasy Football Enthusiasts | 2.69% | 1.44x |
| Cincinnati Bengals Fans | 2.45% | 1.44x |
| Baltimore Orioles Fans | 2.50% | 1.43x |
| New York Rangers Fans | 2.50% | 1.43x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.04% | 11.84x |
| Supreme | 0.26% | 10.33x |
| Uniqlo | 2.84% | 9.38x |
| Calvin Klein | 0.75% | 8.87x |
| American Apparel | 5.28% | 8.86x |
| Zara | 3.90% | 8.67x |
| Urban Outfitters | 7.50% | 8.58x |
| Intermix | 1.37% | 8.49x |
| Saint Laurent Paris | 1.34% | 8.35x |
| Ann Taylor | 3.84% | 8.33x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Quebec Vacation Research Cluster.
| Content Affinity | Composition | Index |
| Quebec Vacation Research Cluster | 0.02% | 2.85x |
| Texas Off-Roading | 0.02% | 2.62x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.55x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 2.41x |
| Franchising | 0.04% | 2.35x |
| South Carolina Travel | 0.02% | 2.27x |
| Feminism | 0.11% | 2.22x |
| Meeting Planning & Hotels | 0.07% | 2.15x |
| Human Resources & Employee Management | 0.08% | 2.05x |
| Electronic Document Assembly | 0.05% | 2.03x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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