Dstillery Audiences

FIVE GUYS

Audience Size: 100.5 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 100.5 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 0.58% 4.76x
AT&T Wireless Customers 0.11% 2.97x
Gourmet Food & Wine Researchers 0.93% 2.88x
Executive Travelers 0.31% 2.80x
Family Adventures Travelers 0.31% 2.50x
Pressure Cooking Recipe Researchers 1.08% 2.29x
Mortgage Researchers 1.23% 2.23x
Airbnb Researchers 0.77% 2.19x
Cooking Show Fans 0.77% 2.19x
Wedding Content Readers 1.23% 2.14x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.95% 11.60x
Zara 1.00% 10.83x
Jos A. Bank Clothiers 1.49% 9.65x
Tommy Bahama 1.10% 9.65x
Forever 21 1.38% 9.26x
Hugo Boss 0.98% 9.11x
Brooks Brothers 0.81% 9.10x
Lane Bryant 1.95% 8.92x
Intermix 0.17% 8.78x
Journeys 4.76% 8.72x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.05% 4.49x
Wedding Planning 0.62% 4.10x
Peru Media 0.31% 3.99x
Washington & Northern Virginia 0.93% 3.99x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.11% 3.83x
Personal Investment & Advisor Researchers 0.10% 3.76x
Caribbean Cluster 0.31% 3.65x
Healthcare - Dermatology & Aging 0.29% 3.03x
Conservatives & Conspiracies 0.20% 2.87x
Wine, Liquor & Mixology 0.44% 2.82x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male