Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 100.5 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Wellness Enthusiasts.
| Interest | Composition | Index |
| Wellness Enthusiasts | 0.58% | 4.76x |
| AT&T Wireless Customers | 0.11% | 2.97x |
| Gourmet Food & Wine Researchers | 0.93% | 2.88x |
| Executive Travelers | 0.31% | 2.80x |
| Family Adventures Travelers | 0.31% | 2.50x |
| Pressure Cooking Recipe Researchers | 1.08% | 2.29x |
| Mortgage Researchers | 1.23% | 2.23x |
| Airbnb Researchers | 0.77% | 2.19x |
| Cooking Show Fans | 0.77% | 2.19x |
| Wedding Content Readers | 1.23% | 2.14x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.95% | 11.60x |
| Zara | 1.00% | 10.83x |
| Jos A. Bank Clothiers | 1.49% | 9.65x |
| Tommy Bahama | 1.10% | 9.65x |
| Forever 21 | 1.38% | 9.26x |
| Hugo Boss | 0.98% | 9.11x |
| Brooks Brothers | 0.81% | 9.10x |
| Lane Bryant | 1.95% | 8.92x |
| Intermix | 0.17% | 8.78x |
| Journeys | 4.76% | 8.72x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.05% | 4.49x |
| Wedding Planning | 0.62% | 4.10x |
| Peru Media | 0.31% | 3.99x |
| Washington & Northern Virginia | 0.93% | 3.99x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.11% | 3.83x |
| Personal Investment & Advisor Researchers | 0.10% | 3.76x |
| Caribbean Cluster | 0.31% | 3.65x |
| Healthcare - Dermatology & Aging | 0.29% | 3.03x |
| Conservatives & Conspiracies | 0.20% | 2.87x |
| Wine, Liquor & Mixology | 0.44% | 2.82x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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