Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 1.60x |
| Work Comes First Travelers | 0.02% | 1.29x |
| Cleveland Cavaliers Fans | 2.33% | 1.27x |
| Retired Government Employees | 2.41% | 1.26x |
| Mid-Atlantic Voters | 2.62% | 1.25x |
| South Carolina Gamecocks Fans | 2.29% | 1.25x |
| Federal Employee Benefits Researchers | 2.37% | 1.25x |
| Bodybuilding Enthusiasts | 3.00% | 1.24x |
| Carolina Panthers Fans | 2.66% | 1.23x |
| Lexus Vehicle Shoppers | 2.97% | 1.23x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.85% | 11.72x |
| Supreme | 0.27% | 9.74x |
| Uniqlo | 2.44% | 9.27x |
| Hugo Boss | 5.21% | 8.77x |
| American Apparel | 5.04% | 8.54x |
| Urban Outfitters | 6.79% | 8.52x |
| Zara | 3.52% | 8.43x |
| Lorna Jane | 0.64% | 8.41x |
| Ann Taylor | 3.41% | 8.40x |
| Calvin Klein | 0.74% | 8.28x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.02% | 12.73x |
| Decoration & Fabric | 0.02% | 9.53x |
| Local & Travel England - North Midlands | 0.02% | 5.86x |
| Survey Websites | 0.02% | 3.57x |
| Environmentally Friendly Cars | 0.02% | 3.43x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 3.17x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.06x |
| Texas Off-Roading | 0.02% | 2.46x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.34x |
| International Travel | 0.10% | 2.29x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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