Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 902.8 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.11% | 1.71x |
| Entrepreneurs | 2.80% | 1.50x |
| Boston Trip Planners | 2.39% | 1.49x |
| Carolina Panthers Fans | 3.36% | 1.49x |
| School Closings Updates Readers | 0.07% | 1.49x |
| Clemson Tigers Fans | 3.51% | 1.48x |
| United Nations Donors | 2.20% | 1.46x |
| North Carolina Football Fans | 3.28% | 1.44x |
| Bodybuilding Enthusiasts | 2.43% | 1.44x |
| Fitness Enthusiasts | 2.58% | 1.44x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.68% | 12.80x |
| Everlane | 0.20% | 11.81x |
| Supreme | 0.18% | 10.38x |
| Uniqlo | 2.50% | 10.00x |
| Ann Taylor | 3.31% | 9.84x |
| American Apparel | 4.41% | 9.54x |
| Intermix | 1.03% | 9.52x |
| Zara | 3.72% | 9.46x |
| Bonobos | 2.07% | 9.39x |
| Urban Outfitters | 6.60% | 9.36x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.19% | 4.97x |
| Home Improvement Contractor | 0.05% | 4.49x |
| Film Production | 0.22% | 4.09x |
| French News & Gossip Cluster | 0.15% | 3.91x |
| Turkey & Iran Cluster | 0.07% | 3.82x |
| Beach & Intimate Wear | 0.07% | 3.76x |
| Winnipeg Canada News | 0.05% | 3.63x |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.39x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.11% | 3.24x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 3.20x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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