Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 527.4 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.11% | 2.97x |
| Food Bank Researchers | 1.25% | 2.04x |
| Fast Fashion Shoppers | 2.17% | 1.61x |
| United Nations Donors | 1.79% | 1.61x |
| Oregon Ducks Fans | 1.82% | 1.60x |
| Headphone Review Readers | 1.97% | 1.59x |
| Ski House Second Home Owners | 1.85% | 1.59x |
| Investment Banking Professionals | 2.38% | 1.58x |
| Commercial Contractors & Designers | 1.85% | 1.58x |
| SEO Specialists | 2.26% | 1.57x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Curious about what else the Five Guys audience is interested in?
Sign Up
APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.08% | 3.64x |
| Free People | 1.91% | 3.58x |
| Ann Taylor | 1.23% | 3.48x |
| Urban Outfitters | 2.57% | 3.46x |
| Abercrombie & Fitch | 0.48% | 3.44x |
| Zara | 1.03% | 3.38x |
| REI | 1.33% | 3.27x |
| Lorna Jane | 0.42% | 3.27x |
| LL Bean | 0.51% | 3.25x |
| The North Face | 1.11% | 3.21x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Want to find more of the Five Guys audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.05% | 4.49x |
| Comedy Content | 0.12% | 3.90x |
| Canadian Lifestyle | 0.06% | 3.80x |
| French News & Gossip Cluster | 0.06% | 3.56x |
| Nursing | 0.06% | 3.49x |
| Medical Journals | 0.09% | 3.13x |
| Paleo & Keto Diet Enthusiasts | 0.06% | 3.10x |
| College Sports | 0.06% | 3.06x |
| Southeast College Athletics | 0.18% | 2.87x |
| Motorcycle Racing Researchers | 0.15% | 2.83x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Want to see more of the Content Affinities the Five Guys audience visits?
Sign Up
DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Five Guys audience?
Sign Up