Dstillery Audiences

FIVE GUYS

Audience Size: 902.8 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 902.8 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.11% 1.71x
Entrepreneurs 2.80% 1.50x
Boston Trip Planners 2.39% 1.49x
Carolina Panthers Fans 3.36% 1.49x
School Closings Updates Readers 0.07% 1.49x
Clemson Tigers Fans 3.51% 1.48x
United Nations Donors 2.20% 1.46x
North Carolina Football Fans 3.28% 1.44x
Bodybuilding Enthusiasts 2.43% 1.44x
Fitness Enthusiasts 2.58% 1.44x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 0.68% 12.80x
Everlane 0.20% 11.81x
Supreme 0.18% 10.38x
Uniqlo 2.50% 10.00x
Ann Taylor 3.31% 9.84x
American Apparel 4.41% 9.54x
Intermix 1.03% 9.52x
Zara 3.72% 9.46x
Bonobos 2.07% 9.39x
Urban Outfitters 6.60% 9.36x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.19% 4.97x
Home Improvement Contractor 0.05% 4.49x
Film Production 0.22% 4.09x
French News & Gossip Cluster 0.15% 3.91x
Turkey & Iran Cluster 0.07% 3.82x
Beach & Intimate Wear 0.07% 3.76x
Winnipeg Canada News 0.05% 3.63x
Texas Sporting & Outdoors Cluster 0.03% 3.39x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 3.24x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 3.20x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male