Dstillery Audiences

FIVE GUYS

Audience Size: 1.3 Million Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.60x
Cleveland Cavaliers Fans 1.57% 1.52x
Android Fans 1.95% 1.47x
Cleveland Indians Fans 1.90% 1.45x
Mobile Phone Comparison Shoppers 1.93% 1.44x
NBA Fans 1.90% 1.43x
Toronto Blue Jays Fans 1.65% 1.42x
New York Yankees Fans 1.74% 1.40x
New York Rangers Fans 1.88% 1.40x
Miami Marlins Fans 1.87% 1.39x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 0.53% 11.65x
Hugo Boss 4.83% 10.02x
Uniqlo 2.10% 9.34x
Supreme 0.30% 8.78x
Everlane 0.16% 8.77x
Zara 3.47% 8.76x
Urban Outfitters 6.68% 8.58x
Intermix 1.13% 8.56x
American Apparel 4.89% 8.49x
Abercrombie & Fitch 4.85% 8.36x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.04% 3.72x
Men's Fashion Shopping 0.03% 2.83x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.71x
Ohio Universities 0.66% 2.30x
Mississippi News 0.90% 2.29x
Quebec Vacation Research Cluster 0.03% 2.26x
Instagram Management 0.09% 2.10x
Active Lifestyle Enthusiasts 0.02% 2.00x
Philanthropy - Nonprofits 0.11% 1.93x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 1.93x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male