Dstillery Audiences

FIVE GUYS

Audience Size: 247.3 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 247.3 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.11% 2.97x
Travel Book Readers 2.31% 1.99x
Home DIY Enthusiasts 3.25% 1.92x
Travel Researchers 3.25% 1.91x
Ballet Enthusiasts 2.92% 1.90x
School Closings Updates Readers 1.65% 1.85x
New York City Events Researchers 2.53% 1.82x
Nature and Outdoors Book Readers 2.31% 1.82x
Meme Users 4.07% 1.80x
Hulu Users 3.08% 1.78x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 1.54% 7.48x
American Apparel 0.76% 6.54x
Madewell 0.85% 6.51x
LOFT 3.65% 6.48x
Lane Bryant 4.37% 6.36x
Lorna Jane 0.13% 6.25x
Mens Wearhouse 6.57% 6.24x
Abercrombie & Fitch 0.28% 6.23x
Lululemon 1.63% 6.07x
Ann Taylor 0.60% 6.07x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.22% 6.52x
Homemade Jewelry & Crafts 0.20% 4.92x
Home Improvement Contractor 0.05% 4.49x
Historical Information - Museums & Libraries 0.28% 4.10x
Bathrooms & Plumbing 0.13% 3.50x
Clean Energy 0.12% 3.35x
Bags & Luggage 0.22% 3.33x
Dermatology 0.12% 3.26x
Electrical Engineering 0.11% 3.17x
Hair & Beauty 0.13% 3.16x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female