Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.08% | 2.21x |
| NHL Fans | 2.48% | 1.48x |
| Luxury Watch Shoppers | 2.97% | 1.45x |
| Star Wars Fans | 3.18% | 1.44x |
| Movie and Game Review Readers | 2.91% | 1.44x |
| Ballet Enthusiasts | 2.83% | 1.42x |
| Ice Skating Enthusiasts | 2.28% | 1.42x |
| Environmental Activists | 2.40% | 1.42x |
| United Arab Emirates Trip Planners | 2.43% | 1.39x |
| Tokyo Trip Planners | 2.54% | 1.38x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.90% | 12.74x |
| Supreme | 0.22% | 10.30x |
| Everlane | 0.22% | 10.03x |
| Uniqlo | 2.93% | 9.66x |
| American Apparel | 4.98% | 9.38x |
| Ann Taylor | 3.81% | 9.37x |
| Intermix | 1.27% | 9.31x |
| Zara | 4.22% | 9.22x |
| Calvin Klein | 0.74% | 9.02x |
| Bonobos | 2.40% | 8.98x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Electronic Document Assembly.
| Content Affinity | Composition | Index |
| Electronic Document Assembly | 0.05% | 3.71x |
| Winnipeg Canada News | 0.05% | 3.57x |
| Scotland Travel | 0.03% | 3.55x |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.39x |
| France Online Music & Quiz Content Cluster | 0.06% | 3.14x |
| Vancouver British Columbia Research Cluster | 0.05% | 2.77x |
| Illinois College Sports | 0.05% | 2.56x |
| Fire Fighting | 0.12% | 2.51x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.04% | 2.39x |
| College Greek Life | 0.09% | 2.38x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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