Dstillery Audiences

FIVE GUYS

Audience Size: 346.1 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 346.1 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Major Airline Customers.

Interest Composition Index
Major Airline Customers 1.88% 1.39x
UConn Huskies Fans 1.18% 1.39x
Washington DC Trip Planners 2.01% 1.38x
New York Trip Planners 1.86% 1.38x
Mid-Atlantic Voters 1.59% 1.35x
Miami Trip Planners 1.56% 1.34x
Last Minute Travelers 1.49% 1.34x
South Carolina Gamecocks Fans 1.17% 1.34x
Hip Hop Fans 1.83% 1.34x
Preppy Clothing Shoppers 1.63% 1.34x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.78% 15.91x
Urban Outfitters 3.97% 15.41x
Express 2.68% 14.42x
LOFT 3.54% 14.26x
Journeys 2.99% 14.04x
Zara 2.31% 14.04x
Abercrombie & Fitch 1.86% 13.79x
Columbia 1.04% 13.74x
Hollister 1.72% 13.69x
American Apparel 2.32% 13.64x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 1.54% 2.07x
Online Games 0.19% 2.02x
Spanish Lifestyle & Health 0.10% 1.98x
North Carolina 1.01% 1.98x
Real Estate Cluster 0.12% 1.96x
LGBTQ Advocacy 0.85% 1.95x
Community Planning & Transportation 0.08% 1.84x
Rhode Island Cluster 0.26% 1.80x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 0.11% 1.79x
Memphis News 0.12% 1.76x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male