Dstillery Audiences

FIVE GUYS

Audience Size: 195.6 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 195.6 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.11% 2.97x
COVID Treatment Researchers 2.45% 2.06x
Eco-Conscious Consumers 2.21% 1.97x
Streaming Device Shoppers 3.59% 1.96x
Tesla Enthusiasts 3.68% 1.96x
Health and Fitness Book Readers 3.19% 1.95x
Nature and Outdoors Book Readers 2.45% 1.95x
Sci-Fi Movie Fans 3.92% 1.95x
New York Mets Fans 3.35% 1.92x
Camera Shoppers 3.43% 1.91x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.36% 7.43x
Urban Outfitters 1.69% 7.24x
Free People 1.24% 7.05x
Uniqlo 0.38% 6.99x
Lorna Jane 0.17% 6.73x
Zara 0.74% 6.60x
LOFT 4.63% 6.56x
Ann Taylor 0.85% 6.48x
REI 1.17% 6.46x
Jos A. Bank Clothiers 3.76% 6.41x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Bags & Luggage.

Content Affinity Composition Index
Bags & Luggage 0.33% 7.80x
Home Improvement Contractor 0.05% 4.49x
NYC Tourist Attractions 0.41% 4.42x
Spanish Health & Wellness 0.25% 4.04x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.16% 3.97x
Unique & Personalized Fashion 0.16% 3.83x
Motorcycle Racing Researchers 0.16% 3.54x
Florida College Athletics 0.25% 3.49x
Promo Codes 0.25% 3.35x
Clean Energy 0.12% 3.35x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male