Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 247.3 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.11% | 2.97x |
| Travel Book Readers | 2.31% | 1.99x |
| Home DIY Enthusiasts | 3.25% | 1.92x |
| Travel Researchers | 3.25% | 1.91x |
| Ballet Enthusiasts | 2.92% | 1.90x |
| School Closings Updates Readers | 1.65% | 1.85x |
| New York City Events Researchers | 2.53% | 1.82x |
| Nature and Outdoors Book Readers | 2.31% | 1.82x |
| Meme Users | 4.07% | 1.80x |
| Hulu Users | 3.08% | 1.78x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 1.54% | 7.48x |
| American Apparel | 0.76% | 6.54x |
| Madewell | 0.85% | 6.51x |
| LOFT | 3.65% | 6.48x |
| Lane Bryant | 4.37% | 6.36x |
| Lorna Jane | 0.13% | 6.25x |
| Mens Wearhouse | 6.57% | 6.24x |
| Abercrombie & Fitch | 0.28% | 6.23x |
| Lululemon | 1.63% | 6.07x |
| Ann Taylor | 0.60% | 6.07x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Writing & Publishing.
| Content Affinity | Composition | Index |
| Writing & Publishing | 0.22% | 6.52x |
| Homemade Jewelry & Crafts | 0.20% | 4.92x |
| Home Improvement Contractor | 0.05% | 4.49x |
| Historical Information - Museums & Libraries | 0.28% | 4.10x |
| Bathrooms & Plumbing | 0.13% | 3.50x |
| Clean Energy | 0.12% | 3.35x |
| Bags & Luggage | 0.22% | 3.33x |
| Dermatology | 0.12% | 3.26x |
| Electrical Engineering | 0.11% | 3.17x |
| Hair & Beauty | 0.13% | 3.16x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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