Dstillery Audiences

FIVE GUYS

Audience Size: 393.8 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 393.8 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.11% 2.97x
Wireless Headphone Researchers 0.45% 2.58x
Home Custom Bedroom Decorators 0.56% 2.27x
Custom Home Lighting Shoppers 0.56% 2.27x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 0.84% 1.91x
Home Design Enthusiasts 0.84% 1.91x
Cholesterol Researchers 0.67% 1.87x
San Diego Activities Researchers 1.01% 1.75x
Denver Trip Planners 2.63% 1.75x
Women's Fitness Enthusiasts 0.90% 1.75x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.59% 3.52x
Free People 2.39% 3.47x
Urban Outfitters 3.19% 3.36x
Ann Taylor 1.66% 3.34x
Zara 1.32% 3.28x
Abercrombie & Fitch 0.62% 3.26x
REI 1.77% 3.22x
LL Bean 0.63% 3.21x
Topshop 0.10% 3.16x
Jos A. Bank Clothiers 6.73% 3.10x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 0.28% 5.37x
China Cluster 0.22% 4.72x
Home Improvement Contractor 0.05% 4.49x
Pacific Northwest Sports & News Cluster 0.73% 4.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.11% 3.83x
Bags & Luggage 0.11% 3.75x
Private Aviation 0.17% 3.68x
Career Cluster A 0.11% 3.47x
Motorcycle Racing Researchers 0.17% 3.10x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.45% 3.04x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male