Dstillery Audiences

FIVE GUYS

Audience Size: 119.3 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 119.3 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.11% 2.97x
Food Allergies Researchers 1.54% 2.63x
Military Families 1.86% 2.31x
Wellness Enthusiasts 0.65% 2.29x
Washington Nationals Fans 3.24% 2.12x
Cholesterol Researchers 0.41% 2.11x
Hands-On Parents 1.86% 2.09x
Apple Fans 1.30% 2.06x
Readers of South Asian Content 1.30% 2.05x
Boston Bruins Fans 2.51% 2.04x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 0.05% 7.52x
Abercrombie & Fitch 0.52% 7.38x
Mens Wearhouse 4.01% 6.82x
Tommy Bahama 0.82% 6.70x
Free People 0.79% 6.54x
Lane Bryant 2.49% 6.31x
Uniqlo 0.33% 6.27x
LOFT 2.64% 6.23x
Jos A. Bank Clothiers 2.12% 6.18x
The North Face 0.49% 5.91x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.05% 4.49x
Children's Learning Tools 0.32% 3.88x
Gun Enthusiast - Rifles & Ammo 0.20% 3.83x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.11% 3.83x
Recreational Motor Sport Enthusiasts 0.16% 3.30x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.16% 3.25x
Korea Cluster 0.16% 3.18x
Pet Forums 0.16% 3.11x
Liberal Media - Political Activism 0.30% 2.93x
Ohio Universities 0.24% 2.92x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male