Dstillery Audiences

FIVE GUYS

Audience Size: 527.4 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 527.4 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.11% 2.97x
Food Bank Researchers 1.25% 2.04x
Fast Fashion Shoppers 2.17% 1.61x
United Nations Donors 1.79% 1.61x
Oregon Ducks Fans 1.82% 1.60x
Headphone Review Readers 1.97% 1.59x
Ski House Second Home Owners 1.85% 1.59x
Investment Banking Professionals 2.38% 1.58x
Commercial Contractors & Designers 1.85% 1.58x
SEO Specialists 2.26% 1.57x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 0.08% 3.64x
Free People 1.91% 3.58x
Ann Taylor 1.23% 3.48x
Urban Outfitters 2.57% 3.46x
Abercrombie & Fitch 0.48% 3.44x
Zara 1.03% 3.38x
REI 1.33% 3.27x
Lorna Jane 0.42% 3.27x
LL Bean 0.51% 3.25x
The North Face 1.11% 3.21x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.05% 4.49x
Comedy Content 0.12% 3.90x
Canadian Lifestyle 0.06% 3.80x
French News & Gossip Cluster 0.06% 3.56x
Nursing 0.06% 3.49x
Medical Journals 0.09% 3.13x
Paleo & Keto Diet Enthusiasts 0.06% 3.10x
College Sports 0.06% 3.06x
Southeast College Athletics 0.18% 2.87x
Motorcycle Racing Researchers 0.15% 2.83x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male