Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Men's Underwear Shoppers.
| Interest | Composition | Index |
| Men's Underwear Shoppers | 2.95% | 1.38x |
| Guitar Enthusiasts | 2.78% | 1.33x |
| Real Estate Decision Makers | 3.15% | 1.32x |
| Romance Movie and TV enthusiasts | 3.35% | 1.32x |
| Carolina Panthers Fans | 2.91% | 1.31x |
| Preppy Clothing Shoppers | 3.20% | 1.30x |
| PokemonGo Fans | 3.24% | 1.29x |
| Venture Capitalists | 2.73% | 1.29x |
| Thrift Store Shoppers | 2.93% | 1.28x |
| Hair Loss Prevention Researchers | 2.81% | 1.27x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.04% | 12.62x |
| Supreme | 0.26% | 11.67x |
| Uniqlo | 3.28% | 9.71x |
| Joe's Jeans | 0.47% | 9.68x |
| American Apparel | 5.53% | 9.53x |
| Zara | 4.60% | 9.11x |
| Calvin Klein | 0.81% | 9.08x |
| Urban Outfitters | 8.14% | 9.04x |
| Bonobos | 2.61% | 9.02x |
| Intermix | 1.44% | 8.98x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.04% | 6.66x |
| Teaching Abroad | 0.04% | 4.85x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 4.27x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.84x |
| French Education | 0.02% | 3.82x |
| Credit Unions & Consumer Protection | 0.03% | 3.58x |
| Serbia & Albania Cluster | 0.09% | 3.27x |
| Cigars | 0.06% | 3.17x |
| Men's Fashion Shopping | 0.02% | 3.17x |
| France Online Music & Quiz Content Cluster | 0.06% | 2.74x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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