Dstillery Audiences

FIVE GUYS

Audience Size: 1.2 Million Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is Men's Underwear Shoppers.

Interest Composition Index
Men's Underwear Shoppers 2.95% 1.38x
Guitar Enthusiasts 2.78% 1.33x
Real Estate Decision Makers 3.15% 1.32x
Romance Movie and TV enthusiasts 3.35% 1.32x
Carolina Panthers Fans 2.91% 1.31x
Preppy Clothing Shoppers 3.20% 1.30x
PokemonGo Fans 3.24% 1.29x
Venture Capitalists 2.73% 1.29x
Thrift Store Shoppers 2.93% 1.28x
Hair Loss Prevention Researchers 2.81% 1.27x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.

Location Composition Index
Topshop 1.04% 12.62x
Supreme 0.26% 11.67x
Uniqlo 3.28% 9.71x
Joe's Jeans 0.47% 9.68x
American Apparel 5.53% 9.53x
Zara 4.60% 9.11x
Calvin Klein 0.81% 9.08x
Urban Outfitters 8.14% 9.04x
Bonobos 2.61% 9.02x
Intermix 1.44% 8.98x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.04% 6.66x
Teaching Abroad 0.04% 4.85x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.27x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.84x
French Education 0.02% 3.82x
Credit Unions & Consumer Protection 0.03% 3.58x
Serbia & Albania Cluster 0.09% 3.27x
Cigars 0.06% 3.17x
Men's Fashion Shopping 0.02% 3.17x
France Online Music & Quiz Content Cluster 0.06% 2.74x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male