Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 103.3 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.68% | 5.19x |
| AT&T Wireless Customers | 0.11% | 2.97x |
| Medieval History Enthusiasts | 4.11% | 2.56x |
| Readers of Japanese Content | 3.65% | 2.56x |
| United Kingdom News Readers | 3.65% | 2.53x |
| Mother's Day Celebrators | 2.97% | 2.46x |
| Online Grammar Tool Users | 2.51% | 2.42x |
| Conservative News Readers | 4.57% | 2.33x |
| Junk Food Lovers | 3.65% | 2.31x |
| Comedy Fans | 3.65% | 2.28x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.06% | 8.73x |
| Free People | 1.38% | 8.47x |
| Abercrombie & Fitch | 0.32% | 7.49x |
| Joe's Jeans | 0.04% | 7.00x |
| Lululemon | 1.90% | 6.97x |
| Jos A. Bank Clothiers | 3.83% | 6.82x |
| Zara | 0.74% | 6.68x |
| Uniqlo | 0.35% | 6.61x |
| Madewell | 1.13% | 6.59x |
| Urban Outfitters | 1.36% | 6.52x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Alberta Canada Cluster.
| Content Affinity | Composition | Index |
| Alberta Canada Cluster | 0.68% | 4.84x |
| Anime | 0.91% | 4.51x |
| Home Improvement Contractor | 0.05% | 4.49x |
| Magic & Games | 1.37% | 4.30x |
| Spanish Health & Wellness | 0.25% | 4.04x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.40% | 4.00x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.16% | 3.97x |
| DIY Decoration & Furniture | 0.46% | 3.74x |
| Antiques & Auctions | 0.46% | 3.74x |
| San Diego Cluster | 1.83% | 3.62x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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