Explore the Five Guys Audience
Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 840.4 thousand unique devices whose actions qualify for the Five Guys audience.
INTERESTS
The Five Guys audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Five Guys audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 2.22% | 1.47x |
| Hip Hop Fans | 2.09% | 1.46x |
| Live Concert Fans | 1.57% | 1.43x |
| Men's Underwear Shoppers | 1.85% | 1.42x |
| Weight Lifting Enthusiasts | 1.90% | 1.42x |
| Georgia Activities Researchers | 1.76% | 1.42x |
| Trendy Shoe Shoppers | 1.69% | 1.41x |
| Business Communication Product Researchers | 1.81% | 1.39x |
| Broadway Fans | 1.75% | 1.39x |
| LGBT Activists | 1.77% | 1.39x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
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APPAREL RETAILERS
The Five Guys audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Five Guys audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 12.21x |
| Club Monaco | 1.43% | 11.88x |
| Express | 3.91% | 11.84x |
| Uniqlo | 1.73% | 11.60x |
| Hollister | 2.64% | 11.52x |
| LOFT | 5.67% | 11.46x |
| Journeys | 4.43% | 11.35x |
| Columbia | 1.38% | 11.01x |
| Abercrombie & Fitch | 4.55% | 10.95x |
| Saint Laurent Paris | 1.13% | 10.89x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Five Guys audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.04% | 3.47x |
| Scientology | 0.03% | 3.07x |
| Virginia Athletics | 0.09% | 2.31x |
| LGBTQ Advocacy | 1.07% | 2.28x |
| Meeting Planning & Hotels | 0.09% | 2.20x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.05x |
| Home Printing | 0.05% | 2.02x |
| Washington & Northern Virginia | 1.69% | 2.01x |
| Scotland Travel | 0.03% | 2.00x |
| Franco-African Cluster | 0.03% | 1.92x |
Composition Percentage:
The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
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DEMOGRAPHICS
The Five Guys audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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