Dstillery Audiences

FIVE GUYS

Audience Size: 213.6 Thousand Devices

Explore the Five Guys Audience

Below you'll find more information about the Five Guys audience, broken down in different categories based on their digital and physical behaviors. These are 213.6 thousand unique devices whose actions qualify for the Five Guys audience.

Dstillery Crafted Audiences

INTERESTS

The Five Guys audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Five Guys audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.11% 2.97x
Restaurant Supply Shoppers 0.23% 2.18x
COVID Thanksgiving Planners 1.89% 1.62x
E-cycling Enthusiasts 3.43% 1.59x
Pantry Recipes Researchers 1.20% 1.56x
Home Lending Researchers 3.20% 1.55x
Mother's Day Celebrators 2.17% 1.53x
Business Decision Makers 2.23% 1.53x
Personal Bank Comparison Researchers 3.31% 1.52x
Summer Activities Researchers 3.94% 1.49x
Composition Percentage: The overlap percentage between the Five Guys audience and the Interest attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Five Guys audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Five Guys audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.22% 6.98x
Free People 0.91% 6.11x
Zara 0.55% 5.86x
Ann Taylor 0.60% 5.85x
Abercrombie & Fitch 0.20% 5.29x
Lululemon 1.32% 5.21x
Gymboree 2.39% 4.85x
Madewell 0.68% 4.77x
Mens Wearhouse 3.80% 4.67x
Urban Outfitters 0.90% 4.66x
Composition Percentage: The overlap percentage between the Five Guys audience and the Location attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Five Guys audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.05% 4.49x
Spanish Health & Wellness 0.25% 4.04x
Pet Supplies 0.11% 3.73x
Assorted Topics (Television, Origami, Men's Health) 0.17% 3.41x
Promo Codes 0.25% 3.35x
Cakes & Sweets 0.11% 3.05x
Mortgages & Insurance 0.11% 3.00x
Fashion & Retail 0.25% 2.90x
Canada Consumer Product Cluster 0.17% 2.87x
Furniture Shopping 0.29% 2.87x
Composition Percentage: The overlap percentage between the Five Guys audience and the Content Affinity attribute.
Index: A comparison of the Five Guys audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Five Guys audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male