Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 211.9 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 5.71% | 2.03x |
| Golden State Warriors Fans | 4.81% | 2.01x |
| St. Louis Cardinals Fans | 4.36% | 1.90x |
| Symphony Music Enthusiasts | 5.20% | 1.90x |
| Fitness Activity Tracker Users | 5.13% | 1.80x |
| Podcast Listeners | 4.49% | 1.79x |
| Nashville Activity Researchers | 3.98% | 1.79x |
| San Francisco Giants Fans | 3.85% | 1.78x |
| Online Alcohol Shoppers | 4.75% | 1.76x |
| Avid Readers | 4.55% | 1.74x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.85% | 10.59x |
| Anthropologie | 5.01% | 10.23x |
| The North Face | 3.97% | 10.12x |
| Talbots | 7.66% | 9.85x |
| Madewell | 4.48% | 9.57x |
| Free People | 4.38% | 9.40x |
| REI | 2.86% | 9.35x |
| Bonobos | 2.63% | 9.25x |
| American Apparel | 5.15% | 9.04x |
| Chicos | 9.90% | 8.64x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.19% | 4.25x |
| Senior Care | 0.13% | 3.96x |
| International Travel | 0.12% | 3.34x |
| Illinois | 0.71% | 3.29x |
| Visa & Immigration | 0.13% | 3.05x |
| Northern California Cluster | 2.44% | 2.99x |
| Sports Apparel | 0.13% | 2.83x |
| Liberal Views on Government, Finance, and Economy | 0.38% | 2.76x |
| Ontario Canada Cluster | 0.02% | 2.74x |
| Feminism | 0.12% | 2.73x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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