Dstillery Audiences

FLEET FEET

Audience Size: 71.3 Thousand Devices

Explore the Fleet Feet Audience

Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 71.3 thousand unique devices whose actions qualify for the Fleet Feet audience.

Dstillery Crafted Audiences

INTERESTS

The Fleet Feet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fleet Feet audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 1.02% 3.12x
Custom Home Lighting Shoppers 1.02% 3.12x
South Carolina Gamecocks Fans 6.10% 3.04x
Clemson Tigers Fans 6.50% 3.01x
Wireless Headphone Researchers 0.73% 2.79x
Luxury Retail Researchers 1.63% 2.71x
Business Travelers 3.46% 2.70x
Wedding Content Readers 2.24% 2.69x
Investment Management Professionals 2.64% 2.55x
Camera Review Readers 2.44% 2.50x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fleet Feet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fleet Feet audience is Anthropologie.

Location Composition Index
Anthropologie 5.94% 10.27x
The North Face 2.46% 9.60x
Bonobos 1.19% 9.50x
Ann Taylor 2.13% 8.84x
Chicos 11.54% 8.57x
Talbots 6.65% 8.46x
Madewell 2.79% 7.87x
Lululemon 4.64% 7.74x
Intermix 0.36% 7.65x
REI 2.13% 7.62x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fleet Feet audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 11.79% 6.81x
Ohio Universities 1.02% 6.28x
High-End Audio 0.61% 4.83x
Caribbean Vacation 0.26% 3.98x
Institutional Investing 0.18% 3.76x
Sewing, Embroidery & Fabrics 0.49% 3.59x
Alberta Canada Cluster 0.30% 2.98x
Wedding Planning 1.02% 2.95x
Hometown Livability 0.49% 2.92x
Studio & Franchise Video Game Players 0.49% 2.80x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fleet Feet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male