Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 74.5 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is St. Louis Trip Planners.
| Interest | Composition | Index |
| St. Louis Trip Planners | 9.55% | 3.37x |
| Health and Fitness Book Readers | 6.27% | 3.22x |
| Competitive Sports Participants | 4.78% | 3.20x |
| Home DIY Enthusiasts | 5.07% | 3.15x |
| Eco-Conscious Consumers | 4.48% | 3.13x |
| Healthy Eaters | 4.78% | 3.07x |
| Trendy Shoe Shoppers | 4.48% | 3.07x |
| Pantry Recipes Researchers | 0.60% | 3.06x |
| St. Louis Cardinals Fans | 7.16% | 3.03x |
| Study Abroad Researchers | 4.78% | 2.97x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is Talbots.
| Location | Composition | Index |
| Talbots | 6.06% | 12.57x |
| The North Face | 2.16% | 11.04x |
| Abercrombie & Fitch | 0.61% | 10.39x |
| Ann Taylor | 1.85% | 9.84x |
| Anthropologie | 4.24% | 9.74x |
| Chicos | 6.73% | 9.54x |
| Bonobos | 1.11% | 8.94x |
| Madewell | 2.14% | 8.75x |
| Free People | 2.29% | 8.65x |
| Jos A. Bank Clothiers | 4.98% | 8.20x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Paleo & Keto Diet Enthusiasts.
| Content Affinity | Composition | Index |
| Paleo & Keto Diet Enthusiasts | 0.90% | 5.33x |
| Weight Lifting Enthusiasts | 1.19% | 4.87x |
| Missouri News Content Cluster | 7.16% | 4.84x |
| Video Content Sites | 1.79% | 4.72x |
| Liberal Media - Political Activism | 1.49% | 4.56x |
| Ohio Universities | 1.79% | 4.29x |
| Senior Care | 0.13% | 3.96x |
| Private Aviation | 1.19% | 3.93x |
| Diet & Weight Loss | 0.60% | 3.90x |
| African-American Hair | 0.60% | 3.83x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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