Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 40.1 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Vegetarians.
| Interest | Composition | Index |
| Vegetarians | 5.05% | 3.14x |
| Chicago Trip Planners | 6.62% | 2.85x |
| Milk and Dairy Shoppers | 5.05% | 2.71x |
| Tea Drinkers | 4.73% | 2.71x |
| Business Communication Product Researchers | 4.73% | 2.66x |
| Los Angeles Trip Planners | 4.42% | 2.56x |
| Luxury Home Fixture Shoppers | 5.36% | 2.53x |
| Food Safety QA Professionals | 5.68% | 2.53x |
| Freelancers | 4.10% | 2.45x |
| Competitive Sports Participants | 3.79% | 2.40x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is The North Face.
| Location | Composition | Index |
| The North Face | 2.93% | 33.35x |
| Ann Taylor | 1.25% | 15.41x |
| Talbots | 5.30% | 11.99x |
| Anthropologie | 2.60% | 11.69x |
| Urban Outfitters | 2.11% | 11.62x |
| Madewell | 1.22% | 11.40x |
| Chicos | 6.60% | 10.61x |
| Free People | 1.32% | 10.39x |
| LL Bean | 0.41% | 10.22x |
| Bonobos | 0.53% | 10.20x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Paleo & Keto Diet Enthusiasts.
| Content Affinity | Composition | Index |
| Paleo & Keto Diet Enthusiasts | 0.89% | 5.94x |
| Vermont Cluster | 0.95% | 5.24x |
| Home Furnishings | 0.95% | 4.81x |
| Backpacking | 1.58% | 3.87x |
| Data, Analytics & Coding | 0.63% | 3.82x |
| Institutional Investing | 0.18% | 3.76x |
| Philanthropy - Charities & Fundraising | 0.60% | 3.64x |
| Minnesota Community Business Cluster | 0.95% | 3.57x |
| Assorted Topics (Family, Household Wellness, The Beach) | 2.21% | 3.53x |
| K-Pop | 0.63% | 3.33x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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