Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 270.7 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 3.60% | 2.30x |
| Rock Climbing Enthusiasts | 2.58% | 1.98x |
| Chicago Blackhawks Fans | 2.20% | 1.95x |
| Symphony Music Enthusiasts | 2.65% | 1.92x |
| Chicago Cubs Fans | 2.11% | 1.92x |
| St. Louis Cardinals Fans | 2.07% | 1.91x |
| Golden State Warriors Fans | 1.91% | 1.88x |
| North Carolina Football Fans | 2.58% | 1.77x |
| San Francisco Trip Planners | 3.06% | 1.76x |
| South Carolina Gamecocks Fans | 1.69% | 1.74x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 2.32% | 14.46x |
| The North Face | 4.45% | 13.00x |
| Club Monaco | 1.96% | 12.98x |
| Madewell | 3.06% | 10.22x |
| Gap | 11.48% | 10.10x |
| American Apparel | 5.34% | 9.98x |
| Free People | 3.09% | 9.89x |
| Lorna Jane | 0.80% | 9.51x |
| Bonobos | 1.11% | 9.44x |
| Eddie Bauer | 2.39% | 9.44x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.32% | 4.65x |
| College Greek Life | 0.22% | 3.08x |
| San Francisco Tourism | 0.32% | 2.82x |
| Auto Tires & Parts Repair Researchers | 0.45% | 2.77x |
| North Carolina Education | 1.40% | 2.75x |
| Illinois | 0.86% | 2.68x |
| Missouri News Content Cluster | 1.53% | 2.53x |
| Chicago Cluster | 3.41% | 2.37x |
| Christian Youth | 0.13% | 2.36x |
| Feminism | 0.16% | 2.33x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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