Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 146.5 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is College Athletic Scholarships Researchers.
| Interest | Composition | Index |
| College Athletic Scholarships Researchers | 5.02% | 2.75x |
| North Carolina Football Fans | 6.61% | 2.73x |
| North Carolina Travel Researchers | 5.81% | 2.51x |
| Carolina Panthers Fans | 4.36% | 2.49x |
| Duke Blue Devils Fans | 4.23% | 2.35x |
| Clemson Tigers Fans | 5.15% | 2.34x |
| Gonzaga Bulldogs Fans | 3.43% | 2.30x |
| UNC Tar Heels Fans | 4.23% | 2.29x |
| Wireless Headphone Researchers | 0.40% | 2.29x |
| March Madness Enthusiasts | 3.70% | 2.26x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.10% | 21.92x |
| The North Face | 3.37% | 6.60x |
| Anthropologie | 7.75% | 6.24x |
| Intermix | 0.54% | 5.66x |
| Bonobos | 1.56% | 5.65x |
| Lululemon | 7.40% | 5.61x |
| Ann Taylor | 3.00% | 5.60x |
| Madewell | 4.39% | 5.60x |
| REI | 2.99% | 5.27x |
| Chicos | 14.89% | 5.14x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.40% | 5.84x |
| Caribbean Vacation | 0.26% | 3.98x |
| North Carolina Education | 1.98% | 3.82x |
| Institutional Investing | 0.18% | 3.76x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.37% | 3.70x |
| Cruise Vacations | 0.27% | 3.59x |
| Minecraft Video Game Players | 1.85% | 3.25x |
| Philippines News | 0.53% | 3.21x |
| Ohio Universities | 0.53% | 3.13x |
| Maine Cluster | 1.32% | 3.13x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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