Dstillery Audiences

FLEET FEET

Audience Size: 235.3 Thousand Devices

Explore the Fleet Feet Audience

Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the Fleet Feet audience.

Dstillery Crafted Audiences

INTERESTS

The Fleet Feet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fleet Feet audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 3.16% 2.39x
Chicago Trip Planners 3.10% 2.19x
Chicago Cubs Fans 1.87% 2.10x
UNC Tar Heels Fans 2.12% 2.08x
Georgia Activities Researchers 2.35% 2.05x
Toronto Blue Jays Fans 1.96% 2.05x
Running Enthusiasts 2.01% 2.00x
Baseball Enthusiasts 2.12% 1.97x
March Madness Enthusiasts 2.04% 1.91x
Craft Spirits Enthusiasts 2.21% 1.91x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fleet Feet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fleet Feet audience is The North Face.

Location Composition Index
The North Face 3.91% 13.37x
Club Monaco 1.81% 12.93x
Levi Strauss 1.73% 12.84x
Bonobos 0.29% 11.98x
American Apparel 4.79% 11.40x
Madewell 2.59% 11.12x
LL Bean 0.63% 10.61x
Free People 2.61% 10.59x
Gap 11.04% 10.34x
Lorna Jane 0.83% 10.10x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fleet Feet audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 1.68% 2.21x
Running & Marathons 1.93% 2.19x
North Carolina News 1.56% 2.08x
San Francisco Bay Area Cluster 1.98% 2.03x
Chicago Cluster 2.51% 1.98x
Georgia Cluster 3.49% 1.89x
Apple Blogs & Hacks 2.12% 1.59x
Small Business Resources 3.60% 1.43x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 4.22% 1.40x
Latest Sports News 4.47% 1.38x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fleet Feet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male