Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 38 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Food Delivery Service Users.
| Interest | Composition | Index |
| Food Delivery Service Users | 2.14% | 3.66x |
| Trendy Denim Shoppers | 5.50% | 2.87x |
| Nutrition Conscious Eaters | 4.59% | 2.76x |
| France Trip Planners | 4.89% | 2.75x |
| Luxury Coupe Auto Intenders | 2.45% | 2.74x |
| Running Enthusiasts | 3.98% | 2.63x |
| Retired Assisted Living Shoppers | 4.28% | 2.59x |
| High-End Camera Shoppers | 4.59% | 2.59x |
| Wellness Enthusiasts | 4.28% | 2.58x |
| Gonzaga Bulldogs Fans | 5.20% | 2.57x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is The North Face.
| Location | Composition | Index |
| The North Face | 3.04% | 25.00x |
| Ann Taylor | 1.60% | 13.78x |
| Anthropologie | 3.48% | 12.00x |
| Bonobos | 0.74% | 11.49x |
| Talbots | 6.01% | 11.34x |
| Lorna Jane | 0.26% | 10.51x |
| Madewell | 1.60% | 10.49x |
| Lululemon | 3.04% | 10.39x |
| Chicos | 7.82% | 10.11x |
| LL Bean | 0.63% | 10.05x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Middle East News.
| Content Affinity | Composition | Index |
| Middle East News | 0.92% | 5.38x |
| Medical Diagnostics | 1.22% | 4.79x |
| Female Lifestyle Content Readers | 0.92% | 4.69x |
| Golf Travel & Gear | 2.14% | 4.44x |
| Institutional Investing | 0.18% | 3.76x |
| Maine Cluster | 1.83% | 3.63x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.61% | 3.63x |
| Online Ticket Buyers | 0.61% | 3.43x |
| Online Games | 0.61% | 3.40x |
| Smart Travel | 0.51% | 3.08x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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