Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 142.1 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.12% | 2.97x |
| Childrens Museum Visitors | 2.73% | 2.06x |
| Northwestern Wildcats Fans | 2.28% | 2.03x |
| Chicago Cubs Fans | 2.02% | 2.02x |
| Chicago Blackhawks Fans | 1.98% | 2.00x |
| South Carolina Gamecocks Fans | 1.86% | 1.97x |
| North Carolina Football Fans | 2.42% | 1.91x |
| Preppy Clothing Shoppers | 2.68% | 1.91x |
| Running Enthusiasts | 1.65% | 1.90x |
| Home Interior Design Enthusiasts | 1.98% | 1.83x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.72% | 15.45x |
| American Apparel | 4.00% | 13.49x |
| Lorna Jane | 0.78% | 13.17x |
| Free People | 2.09% | 12.74x |
| The North Face | 3.70% | 12.44x |
| Madewell | 1.83% | 12.15x |
| LL Bean | 0.66% | 11.59x |
| LOFT | 4.38% | 11.43x |
| Patagonia | 1.12% | 11.33x |
| Ralph Lauren | 0.94% | 11.16x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.33% | 5.97x |
| Illinois | 1.22% | 4.15x |
| Sports Apparel | 0.16% | 3.78x |
| Chicago Cluster | 3.60% | 3.51x |
| South Carolina News | 2.07% | 3.32x |
| Free Online Game Players | 0.19% | 3.11x |
| Art News & Products | 0.24% | 2.93x |
| North Carolina Education | 1.22% | 2.93x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 0.12% | 2.86x |
| Senior Care | 0.24% | 2.73x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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