Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 148 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Toronto Blue Jays Fans.
| Interest | Composition | Index |
| Toronto Blue Jays Fans | 3.43% | 2.82x |
| Little Rock Trip Planners | 6.07% | 2.73x |
| Tesla Enthusiasts | 5.01% | 2.73x |
| Chicago Trip Planners | 5.01% | 2.67x |
| Fitness Activity Tracker Users | 5.01% | 2.63x |
| Whiskey Lovers | 4.49% | 2.57x |
| Los Angeles Lakers Fans | 4.75% | 2.51x |
| Utah Jazz Fans | 4.49% | 2.46x |
| Market Intelligence Researchers | 3.43% | 2.46x |
| Entertainment Industry Decision Makers | 3.69% | 2.45x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is Talbots.
| Location | Composition | Index |
| Talbots | 7.23% | 11.05x |
| Anthropologie | 6.30% | 10.82x |
| Abercrombie & Fitch | 1.00% | 10.73x |
| The North Face | 3.30% | 10.41x |
| Ann Taylor | 3.32% | 10.05x |
| Bonobos | 2.17% | 10.04x |
| Madewell | 3.67% | 10.04x |
| Topshop | 0.51% | 9.96x |
| Free People | 3.99% | 9.77x |
| Joe's Jeans | 0.28% | 9.41x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Diet & Weight Loss.
| Content Affinity | Composition | Index |
| Diet & Weight Loss | 0.79% | 5.99x |
| Cakes & Sweets | 0.79% | 5.14x |
| Education Cluster | 0.79% | 4.53x |
| Missouri News Content Cluster | 5.28% | 4.49x |
| Promo Codes | 1.32% | 4.20x |
| Senior Care | 0.13% | 3.96x |
| Legal Information Research Cluster | 1.06% | 3.93x |
| Australia & New Zealand Media | 0.79% | 3.87x |
| Healthcare - Doctors & Diagnosis | 0.53% | 3.82x |
| Institutional Investing | 0.18% | 3.76x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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