Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 252.1 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.04% | 2.86x |
| Chicago Trip Planners | 4.54% | 1.97x |
| Executive Travelers | 0.02% | 1.95x |
| Chicago Cubs Fans | 3.12% | 1.91x |
| Chicago Blackhawks Fans | 3.00% | 1.77x |
| Asheville Trip Planners | 3.24% | 1.74x |
| North Carolina Football Fans | 3.59% | 1.70x |
| St. Louis Cardinals Fans | 2.69% | 1.68x |
| Work Comes First Travelers | 0.02% | 1.67x |
| UNC Tar Heels Fans | 2.65% | 1.67x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is The North Face.
| Location | Composition | Index |
| The North Face | 3.69% | 11.08x |
| Anthropologie | 4.68% | 10.57x |
| Club Monaco | 1.77% | 9.45x |
| Levi Strauss | 2.62% | 9.36x |
| Madewell | 3.79% | 9.20x |
| Free People | 3.30% | 9.13x |
| Bonobos | 1.95% | 9.08x |
| Topshop | 0.53% | 9.00x |
| American Apparel | 5.06% | 8.80x |
| Urban Outfitters | 6.61% | 8.58x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.02% | 40.82x |
| Golf & Boats | 0.03% | 33.02x |
| Environmental Conservation | 0.07% | 19.48x |
| Home Décor, Furniture, & Decorating | 0.03% | 15.68x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 15.41x |
| Watches & Jewelry | 0.01% | 12.92x |
| England Tourism | 0.04% | 12.27x |
| Environmentally Friendly Cars | 0.04% | 11.60x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 11.36x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.03% | 11.30x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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