Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Symphony Music Enthusiasts.
| Interest | Composition | Index |
| Symphony Music Enthusiasts | 3.16% | 2.39x |
| Chicago Trip Planners | 3.10% | 2.19x |
| Chicago Cubs Fans | 1.87% | 2.10x |
| UNC Tar Heels Fans | 2.12% | 2.08x |
| Georgia Activities Researchers | 2.35% | 2.05x |
| Toronto Blue Jays Fans | 1.96% | 2.05x |
| Running Enthusiasts | 2.01% | 2.00x |
| Baseball Enthusiasts | 2.12% | 1.97x |
| March Madness Enthusiasts | 2.04% | 1.91x |
| Craft Spirits Enthusiasts | 2.21% | 1.91x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is The North Face.
| Location | Composition | Index |
| The North Face | 3.91% | 13.37x |
| Club Monaco | 1.81% | 12.93x |
| Levi Strauss | 1.73% | 12.84x |
| Bonobos | 0.29% | 11.98x |
| American Apparel | 4.79% | 11.40x |
| Madewell | 2.59% | 11.12x |
| LL Bean | 0.63% | 10.61x |
| Free People | 2.61% | 10.59x |
| Gap | 11.04% | 10.34x |
| Lorna Jane | 0.83% | 10.10x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 1.68% | 2.21x |
| Running & Marathons | 1.93% | 2.19x |
| North Carolina News | 1.56% | 2.08x |
| San Francisco Bay Area Cluster | 1.98% | 2.03x |
| Chicago Cluster | 2.51% | 1.98x |
| Georgia Cluster | 3.49% | 1.89x |
| Apple Blogs & Hacks | 2.12% | 1.59x |
| Small Business Resources | 3.60% | 1.43x |
| Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) | 4.22% | 1.40x |
| Latest Sports News | 4.47% | 1.38x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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