Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 38.8 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Clemson Tigers Fans.
| Interest | Composition | Index |
| Clemson Tigers Fans | 6.68% | 3.64x |
| South Carolina Gamecocks Fans | 3.67% | 2.32x |
| Home Custom Bedroom Decorators | 0.36% | 2.20x |
| Custom Home Lighting Shoppers | 0.36% | 2.20x |
| Duke Blue Devils Fans | 3.51% | 2.15x |
| South Atlantic Voters | 5.34% | 2.14x |
| Divorcees | 1.67% | 2.14x |
| Post COVID-19 Restaurant Reopening Researchers | 0.90% | 2.13x |
| Holiday Gift Shoppers | 0.90% | 2.12x |
| Veterinarians | 2.17% | 2.08x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is The North Face.
| Location | Composition | Index |
| The North Face | 1.03% | 12.57x |
| Chicos | 4.51% | 10.31x |
| Talbots | 2.71% | 9.58x |
| Anthropologie | 2.23% | 9.46x |
| Madewell | 1.17% | 8.75x |
| Jos A. Bank Clothiers | 2.65% | 7.83x |
| Gap | 3.13% | 7.75x |
| Ann Taylor | 0.69% | 7.35x |
| LL Bean | 0.29% | 6.60x |
| LOFT | 2.55% | 6.09x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 8.85% | 7.32x |
| Parenting Blogs | 0.47% | 5.16x |
| High-End Audio | 0.35% | 3.77x |
| Institutional Investing | 0.18% | 3.76x |
| Scrapbooking & Home Art Projects | 0.33% | 3.60x |
| Tiny & Modular Home Researchers | 0.33% | 3.46x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.33% | 3.41x |
| Ohio Universities | 0.36% | 3.38x |
| Golf Travel & Gear | 0.67% | 3.21x |
| Vancouver British Columbia Locals Cluster | 0.38% | 3.20x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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