Dstillery Audiences

FLEET FEET

Audience Size: 225.5 Thousand Devices

Explore the Fleet Feet Audience

Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 225.5 thousand unique devices whose actions qualify for the Fleet Feet audience.

Dstillery Crafted Audiences

INTERESTS

The Fleet Feet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fleet Feet audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.04% 2.86x
Northwestern Wildcats Fans 4.60% 2.19x
Chicago Blackhawks Fans 4.54% 2.09x
Jam Band Festival Fans 4.78% 2.00x
Chicago Trip Planners 4.60% 2.00x
Chicago Cubs Fans 4.24% 1.99x
North Carolina Football Fans 4.42% 1.97x
Executive Travelers 0.02% 1.95x
Beer Lovers 5.01% 1.94x
Asheville Trip Planners 4.00% 1.86x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fleet Feet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fleet Feet audience is Topshop.

Location Composition Index
Topshop 0.94% 10.59x
The North Face 3.98% 10.29x
Anthropologie 2.49% 9.95x
Free People 3.84% 9.43x
REI 2.87% 9.06x
Talbots 7.33% 8.95x
Madewell 3.91% 8.90x
Bonobos 2.66% 8.78x
American Apparel 5.21% 8.52x
Chicos 9.05% 7.99x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fleet Feet audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.12% 5.96x
Flower Shopping 0.13% 4.71x
Higher-End Fashion Brands 0.12% 3.46x
Motorcycle Racing Researchers 0.18% 3.35x
Liberal Views on LGBTQ Rights and Pro-Choice 0.09% 3.14x
Assorted Topics (Television, Origami, Men's Health) 0.12% 3.11x
Illinois 0.78% 3.10x
Community Planning & Transportation 0.12% 3.05x
International Travel 0.10% 3.04x
Yoga & Meditation 0.48% 2.93x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fleet Feet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male