Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 225.5 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.04% | 2.86x |
| Northwestern Wildcats Fans | 4.60% | 2.19x |
| Chicago Blackhawks Fans | 4.54% | 2.09x |
| Jam Band Festival Fans | 4.78% | 2.00x |
| Chicago Trip Planners | 4.60% | 2.00x |
| Chicago Cubs Fans | 4.24% | 1.99x |
| North Carolina Football Fans | 4.42% | 1.97x |
| Executive Travelers | 0.02% | 1.95x |
| Beer Lovers | 5.01% | 1.94x |
| Asheville Trip Planners | 4.00% | 1.86x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.94% | 10.59x |
| The North Face | 3.98% | 10.29x |
| Anthropologie | 2.49% | 9.95x |
| Free People | 3.84% | 9.43x |
| REI | 2.87% | 9.06x |
| Talbots | 7.33% | 8.95x |
| Madewell | 3.91% | 8.90x |
| Bonobos | 2.66% | 8.78x |
| American Apparel | 5.21% | 8.52x |
| Chicos | 9.05% | 7.99x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.12% | 5.96x |
| Flower Shopping | 0.13% | 4.71x |
| Higher-End Fashion Brands | 0.12% | 3.46x |
| Motorcycle Racing Researchers | 0.18% | 3.35x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.09% | 3.14x |
| Assorted Topics (Television, Origami, Men's Health) | 0.12% | 3.11x |
| Illinois | 0.78% | 3.10x |
| Community Planning & Transportation | 0.12% | 3.05x |
| International Travel | 0.10% | 3.04x |
| Yoga & Meditation | 0.48% | 2.93x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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