Dstillery Audiences

FLEET FEET

Audience Size: 146.5 Thousand Devices

Explore the Fleet Feet Audience

Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 146.5 thousand unique devices whose actions qualify for the Fleet Feet audience.

Dstillery Crafted Audiences

INTERESTS

The Fleet Feet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fleet Feet audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 5.02% 2.75x
North Carolina Football Fans 6.61% 2.73x
North Carolina Travel Researchers 5.81% 2.51x
Carolina Panthers Fans 4.36% 2.49x
Duke Blue Devils Fans 4.23% 2.35x
Clemson Tigers Fans 5.15% 2.34x
Gonzaga Bulldogs Fans 3.43% 2.30x
UNC Tar Heels Fans 4.23% 2.29x
Wireless Headphone Researchers 0.40% 2.29x
March Madness Enthusiasts 3.70% 2.26x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fleet Feet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fleet Feet audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.10% 21.92x
The North Face 3.37% 6.60x
Anthropologie 7.75% 6.24x
Intermix 0.54% 5.66x
Bonobos 1.56% 5.65x
Lululemon 7.40% 5.61x
Ann Taylor 3.00% 5.60x
Madewell 4.39% 5.60x
REI 2.99% 5.27x
Chicos 14.89% 5.14x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fleet Feet audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.40% 5.84x
Caribbean Vacation 0.26% 3.98x
North Carolina Education 1.98% 3.82x
Institutional Investing 0.18% 3.76x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.37% 3.70x
Cruise Vacations 0.27% 3.59x
Minecraft Video Game Players 1.85% 3.25x
Philippines News 0.53% 3.21x
Ohio Universities 0.53% 3.13x
Maine Cluster 1.32% 3.13x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fleet Feet audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female