Dstillery Audiences

FLEET FEET

Audience Size: 243.1 Thousand Devices

Explore the Fleet Feet Audience

Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 243.1 thousand unique devices whose actions qualify for the Fleet Feet audience.

Dstillery Crafted Audiences

INTERESTS

The Fleet Feet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fleet Feet audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.04% 2.86x
Executive Travelers 0.02% 1.95x
Chicago Trip Planners 4.77% 1.85x
St. Louis Cardinals Fans 3.77% 1.75x
Chicago Cubs Fans 3.86% 1.75x
Work Comes First Travelers 0.02% 1.67x
Ohio State Buckeyes Fans 3.51% 1.65x
Tennessee Volunteers Fans 3.21% 1.64x
Seattle Trip Planners 4.68% 1.62x
Auburn Tigers Fans 3.34% 1.57x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fleet Feet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fleet Feet audience is The North Face.

Location Composition Index
The North Face 3.96% 11.06x
Topshop 0.86% 10.22x
Anthropologie 2.67% 9.89x
Free People 3.58% 9.43x
Bonobos 2.66% 9.12x
Carhartt 0.90% 9.04x
Madewell 3.89% 9.02x
Talbots 6.79% 8.79x
Joe's Jeans 0.50% 8.77x
American Apparel 5.04% 8.56x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fleet Feet audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.12% 5.96x
Flower Shopping 0.13% 4.71x
Canada Travel & Tourism 0.09% 3.60x
Sports Apparel 0.12% 3.56x
Community Planning & Transportation 0.13% 3.17x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 3.03x
Ohio Universities 0.87% 2.80x
Ontario Canada Cluster 0.02% 2.74x
Local & Travel England - North Midlands 0.02% 2.59x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.17% 2.56x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fleet Feet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male