Explore the Fleet Feet Audience
Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 50.5 thousand unique devices whose actions qualify for the Fleet Feet audience.
INTERESTS
The Fleet Feet audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fleet Feet audience is Myrtle Beach Trip Planners.
| Interest | Composition | Index |
| Myrtle Beach Trip Planners | 6.39% | 4.17x |
| New Year Resolution Intender | 0.51% | 3.49x |
| Wireless Headphone Researchers | 0.51% | 3.17x |
| Snowboard Enthusiasts | 1.79% | 3.04x |
| Moving Services Shoppers | 0.82% | 3.04x |
| Pre-Measured Grocery Shoppers | 0.82% | 2.93x |
| Patio Furniture Shoppers | 1.02% | 2.80x |
| Labrador Content Readers | 1.53% | 2.72x |
| Retired Government Employees | 0.94% | 2.69x |
| Grandparents | 0.62% | 2.64x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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APPAREL RETAILERS
The Fleet Feet audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fleet Feet audience is Chicos.
| Location | Composition | Index |
| Chicos | 2.88% | 9.20x |
| Jos A. Bank Clothiers | 1.17% | 7.49x |
| Free People | 0.58% | 6.66x |
| Ann Taylor | 0.37% | 5.87x |
| Anthropologie | 1.07% | 5.66x |
| LOFT | 1.30% | 5.31x |
| Gap | 1.03% | 5.29x |
| REI | 0.43% | 5.06x |
| Talbots | 0.91% | 4.76x |
| LL Bean | 0.18% | 4.75x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fleet Feet audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 11.00% | 10.05x |
| Live Music | 1.02% | 4.38x |
| North Carolina Education | 1.28% | 4.13x |
| Running & Marathons | 0.82% | 3.91x |
| Discount Travel | 0.51% | 3.82x |
| Motorcycle Lifestyle Researchers | 0.51% | 3.82x |
| Institutional Investing | 0.18% | 3.76x |
| India Cluster | 0.51% | 3.69x |
| Delaware Cluster | 0.55% | 3.63x |
| Scrapbooking & Home Art Projects | 0.29% | 3.58x |
Composition Percentage:
The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
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DEMOGRAPHICS
The Fleet Feet audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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