Dstillery Audiences

FLEET FEET

Audience Size: 142.1 Thousand Devices

Explore the Fleet Feet Audience

Below you'll find more information about the Fleet Feet audience, broken down in different categories based on their digital and physical behaviors. These are 142.1 thousand unique devices whose actions qualify for the Fleet Feet audience.

Dstillery Crafted Audiences

INTERESTS

The Fleet Feet audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fleet Feet audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.12% 2.97x
Childrens Museum Visitors 2.73% 2.06x
Northwestern Wildcats Fans 2.28% 2.03x
Chicago Cubs Fans 2.02% 2.02x
Chicago Blackhawks Fans 1.98% 2.00x
South Carolina Gamecocks Fans 1.86% 1.97x
North Carolina Football Fans 2.42% 1.91x
Preppy Clothing Shoppers 2.68% 1.91x
Running Enthusiasts 1.65% 1.90x
Home Interior Design Enthusiasts 1.98% 1.83x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Interest attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fleet Feet audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fleet Feet audience is Club Monaco.

Location Composition Index
Club Monaco 1.72% 15.45x
American Apparel 4.00% 13.49x
Lorna Jane 0.78% 13.17x
Free People 2.09% 12.74x
The North Face 3.70% 12.44x
Madewell 1.83% 12.15x
LL Bean 0.66% 11.59x
LOFT 4.38% 11.43x
Patagonia 1.12% 11.33x
Ralph Lauren 0.94% 11.16x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Location attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fleet Feet audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.33% 5.97x
Illinois 1.22% 4.15x
Sports Apparel 0.16% 3.78x
Chicago Cluster 3.60% 3.51x
South Carolina News 2.07% 3.32x
Free Online Game Players 0.19% 3.11x
Art News & Products 0.24% 2.93x
North Carolina Education 1.22% 2.93x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 2.86x
Senior Care 0.24% 2.73x
Composition Percentage: The overlap percentage between the Fleet Feet audience and the Content Affinity attribute.
Index: A comparison of the Fleet Feet audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fleet Feet audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male