Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 87.9 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Rodeo Enthusiasts.
| Interest | Composition | Index |
| Rodeo Enthusiasts | 3.77% | 3.60x |
| Tahoe Skiers and Snowboarders | 3.45% | 2.83x |
| Houston Trip Planners | 2.97% | 2.40x |
| Phoenix Trip Planners | 2.33% | 2.22x |
| Arizona Trip Planners | 2.65% | 2.19x |
| Readers of Panamanian Content | 2.41% | 2.01x |
| Readers of South American Content | 2.57% | 1.98x |
| Louisiana Trip Planners | 2.09% | 1.95x |
| Readers of El Salvadoran Content | 2.49% | 1.89x |
| Readers of Caribbean Content | 2.57% | 1.87x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.70% | 7.71x |
| Eddie Bauer | 0.69% | 7.31x |
| Journeys | 1.50% | 7.02x |
| Free People | 0.76% | 6.79x |
| Old Navy | 2.78% | 6.32x |
| Abercrombie & Fitch | 0.80% | 5.90x |
| Charlotte Russe | 0.92% | 5.86x |
| Coach | 2.30% | 5.69x |
| Forever 21 | 1.58% | 5.58x |
| Zara | 0.89% | 5.40x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 2.89% | 3.34x |
| Texas Media | 2.49% | 3.28x |
| Philadelphia Cluster | 1.68% | 3.11x |
| South Florida Cluster | 2.57% | 2.11x |
| Florida Jacksonville & Orlando Cluster | 2.33% | 1.98x |
| New Orleans Cluster | 1.60% | 1.74x |
| Cancer Research | 0.88% | 1.67x |
| Texas News Cluster | 0.72% | 1.61x |
| Medical & Pharmaceutical Scholarship | 0.96% | 1.58x |
| Trucking | 0.64% | 1.55x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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