Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Beach House Second Home Owners.
| Interest | Composition | Index |
| Beach House Second Home Owners | 2.04% | 3.68x |
| Mens Business Clothes Shoppers | 2.04% | 3.67x |
| South Atlantic State Fair Visitors | 8.67% | 3.61x |
| Financial News Readers | 2.55% | 3.59x |
| Jaguar Vehicle Shoppers | 6.67% | 3.44x |
| Coffee Lovers | 4.59% | 3.40x |
| Vodka Enthusiasts | 2.55% | 3.32x |
| Luxury Hotel Guests | 3.06% | 3.24x |
| Readers of Bengali Content | 2.55% | 3.17x |
| San Francisco Giants Fans | 5.61% | 3.17x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.60% | 7.21x |
| Saint Laurent Paris | 0.35% | 6.59x |
| Armani | 1.38% | 6.49x |
| Calvin Klein | 0.21% | 6.42x |
| Hugo Boss | 1.92% | 5.68x |
| Free People | 1.88% | 5.65x |
| Madewell | 1.88% | 5.31x |
| Intermix | 0.25% | 5.25x |
| Lorna Jane | 0.39% | 5.11x |
| Charlotte Russe | 0.57% | 4.93x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Wedding Planning.
| Content Affinity | Composition | Index |
| Wedding Planning | 1.53% | 4.95x |
| India Bollywood, Weddings & Gossip | 2.04% | 4.30x |
| Hockey | 1.53% | 4.01x |
| Latin American Spanish Language News | 1.02% | 3.85x |
| Computers & Accessories | 1.53% | 3.76x |
| Saskatchewan Media & Retail Cluster | 0.09% | 3.69x |
| Luxury Sneakers | 1.53% | 3.60x |
| New Hampshire News | 1.02% | 3.59x |
| Florida Local News Cluster | 11.22% | 3.50x |
| Dental Health | 0.45% | 3.39x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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