Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 107.9 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Rodeo Enthusiasts.
| Interest | Composition | Index |
| Rodeo Enthusiasts | 3.40% | 2.63x |
| Houston Trip Planners | 3.58% | 2.40x |
| Tahoe Skiers and Snowboarders | 2.88% | 2.11x |
| Philadelphia Trip Planners | 1.82% | 2.06x |
| New Orleans Activities Researchers | 1.94% | 2.02x |
| New York City Fine Theatre Enthusiasts | 1.94% | 2.02x |
| New Orleans Trip Planners | 2.23% | 1.97x |
| Louisiana Activities Researchers | 1.64% | 1.96x |
| Philadelphia Phillies Fans | 2.17% | 1.93x |
| Jazz Festival Enthusiasts | 2.29% | 1.88x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.79% | 10.27x |
| Abercrombie & Fitch | 3.57% | 8.57x |
| Saint Laurent Paris | 0.82% | 7.78x |
| Free People | 1.59% | 7.48x |
| Journeys | 3.25% | 7.47x |
| Charlotte Russe | 1.96% | 7.38x |
| Express Outlets | 0.40% | 7.26x |
| Tommy Bahama | 2.18% | 7.21x |
| Coach | 5.53% | 7.11x |
| Old Navy | 5.75% | 7.06x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 2.82% | 14.67x |
| Texas Media | 3.46% | 3.91x |
| Philadelphia Cluster | 1.82% | 3.26x |
| Home Remodeling | 0.94% | 2.92x |
| New Jersey Travel Location Cluster | 0.94% | 2.81x |
| Delaware Cluster | 0.47% | 2.55x |
| Moving & Storage | 0.59% | 2.38x |
| New Orleans Cluster | 2.41% | 2.37x |
| Phoenix News | 2.17% | 2.35x |
| Hair & Beauty | 0.59% | 2.35x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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