Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Mid Size Sedan Auto Intenders.
| Interest | Composition | Index |
| Mid Size Sedan Auto Intenders | 3.81% | 4.86x |
| Readers of Nicaraguan Content | 8.57% | 4.07x |
| Readers of South American Content | 7.62% | 3.97x |
| Nissan Vehicle Shoppers | 7.62% | 3.56x |
| Caribbean Trip Planners | 5.71% | 3.18x |
| Moving Truck Rental Researchers | 5.71% | 3.01x |
| Infiniti Vehicle Shoppers | 5.71% | 2.96x |
| Readers of Honduran Content | 5.71% | 2.95x |
| Urban Movie Channel Watchers | 6.67% | 2.90x |
| Car Buyers | 5.71% | 2.89x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.43% | 8.91x |
| American Apparel | 1.07% | 8.36x |
| Armani | 0.69% | 7.95x |
| Hugo Boss | 1.02% | 6.24x |
| Mens Wearhouse | 6.79% | 6.16x |
| Charlotte Russe | 0.37% | 6.00x |
| REI | 1.45% | 5.90x |
| Hollister | 2.78% | 5.77x |
| Forever 21 | 2.35% | 5.59x |
| Jos A. Bank Clothiers | 3.10% | 5.46x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Mexico Cluster.
| Content Affinity | Composition | Index |
| Mexico Cluster | 1.55% | 3.97x |
| East Texas Cluster | 1.55% | 3.92x |
| Saskatchewan Media & Retail Cluster | 0.09% | 3.69x |
| Dental Health | 0.45% | 3.39x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.55% | 3.35x |
| General Interest | 0.06% | 3.30x |
| Boating & Yachts | 2.86% | 3.27x |
| North Carolina Education | 1.90% | 3.26x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 2.96% | 3.16x |
| Vancouver British Columbia Locals Cluster | 1.55% | 3.16x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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