Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 19.1 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Small Business Opportunity Researchers.
| Interest | Composition | Index |
| Small Business Opportunity Researchers | 1.99% | 5.74x |
| Restaurant Researchers | 2.24% | 5.01x |
| Blockchain Enthusiasts | 4.48% | 4.04x |
| Hematology Content Readers | 1.91% | 3.92x |
| Resume Writing Researchers | 2.24% | 3.90x |
| Online Legal Document Service Researchers | 3.73% | 3.71x |
| Spanish Language Learners | 2.24% | 3.63x |
| Business Incorporating & LLC Filing Researchers | 2.24% | 3.63x |
| SMB Commercial Insurance Researchers | 5.22% | 3.59x |
| Property Insurance Researchers | 5.22% | 3.56x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Armani.
| Location | Composition | Index |
| Armani | 1.23% | 14.91x |
| Tommy Bahama | 1.18% | 10.30x |
| Ann Taylor | 0.59% | 9.55x |
| Michael Kors | 1.92% | 9.10x |
| Hollister | 1.68% | 9.09x |
| Hugo Boss | 0.94% | 8.63x |
| The Childrens Place | 1.87% | 8.58x |
| Lane Bryant | 1.78% | 8.19x |
| Abercrombie & Fitch | 0.64% | 7.82x |
| Dressbarn | 2.12% | 7.81x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).
| Content Affinity | Composition | Index |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 1.99% | 5.10x |
| Austin Cluster | 2.24% | 4.36x |
| Missouri News Content Cluster | 1.53% | 3.94x |
| Song Lyrics & Sheet Music | 5.22% | 3.72x |
| Technology News | 2.24% | 3.69x |
| Saskatchewan Media & Retail Cluster | 0.09% | 3.69x |
| Mexico Cluster | 1.49% | 3.66x |
| Fantasy Name Generators | 1.07% | 3.43x |
| Dental Health | 0.45% | 3.39x |
| Magic & Games | 1.49% | 3.36x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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