Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 51.8 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Holiday Season Home Improvement Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Home Improvement Deal Shoppers | 5.26% | 3.39x |
| Commercial Architects and Designers | 3.51% | 2.80x |
| Toy Poodle Content Readers | 2.63% | 2.76x |
| Home Cleaning Researchers | 3.07% | 2.72x |
| Rheumatologists | 6.58% | 2.65x |
| Home Heating and Cooling Researchers | 2.63% | 2.60x |
| Billiards Enthusiasts | 5.26% | 2.57x |
| Spanish Language Learners | 3.07% | 2.51x |
| Doctors | 2.63% | 2.49x |
| Readers of Panamanian Content | 5.70% | 2.48x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.25% | 5.72x |
| Abercrombie & Fitch | 0.98% | 4.73x |
| Lorna Jane | 0.82% | 4.54x |
| Free People | 3.15% | 4.22x |
| Patagonia | 0.82% | 4.15x |
| Bonobos | 1.04% | 3.77x |
| Armani | 1.66% | 3.74x |
| Charlotte Russe | 0.92% | 3.65x |
| Tommy Bahama | 1.63% | 3.47x |
| Club Monaco | 0.63% | 3.40x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Assorted Topics (Conservative News, Politics, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.38% | 4.11x |
| Texas News Cluster | 1.32% | 3.82x |
| Golf Travel & Gear | 0.88% | 3.79x |
| Saskatchewan Media & Retail Cluster | 0.09% | 3.69x |
| Dental Health | 0.45% | 3.39x |
| Chain Restaurants | 1.32% | 3.33x |
| General Interest | 0.06% | 3.30x |
| Texas News | 3.07% | 2.99x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.88% | 2.97x |
| Austin Cluster | 2.19% | 2.78x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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