Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 95.8 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.07% | 7.56x |
| Work Hard, Play Hard Travelers | 0.06% | 4.02x |
| Readers of Honduran Content | 3.71% | 2.03x |
| Executive Travelers | 0.13% | 1.99x |
| Men's Suit Shoppers | 4.64% | 1.94x |
| Readers of Belizean Content | 3.71% | 1.93x |
| California Skiers and Snowboarders | 4.38% | 1.91x |
| Readers of Caribbean Content | 3.85% | 1.90x |
| Readers of Cuban Content | 2.92% | 1.78x |
| Arizona Trip Planners | 4.24% | 1.77x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.69% | 9.50x |
| Lorna Jane | 0.53% | 7.01x |
| Tommy Bahama | 3.29% | 6.96x |
| Free People | 2.34% | 6.19x |
| Express Outlets | 1.12% | 6.00x |
| Jos A. Bank Clothiers | 5.33% | 5.90x |
| Zumiez | 7.15% | 5.83x |
| Aeropostale | 5.08% | 5.70x |
| Forever 21 | 5.34% | 5.68x |
| Abercrombie & Fitch | 3.52% | 5.61x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.08% | 92.88x |
| Home Décor, Furniture, & Decorating | 0.12% | 91.90x |
| Fashion & Cosmetics | 0.15% | 56.65x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.10% | 50.67x |
| Sports - Skiing, Snowboarding | 0.07% | 46.87x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.27% | 38.86x |
| ISPs & Local Services | 0.11% | 32.66x |
| Barcode Site & App Users | 0.11% | 31.80x |
| Local & Travel England - North Midlands | 0.03% | 20.38x |
| Flags & Trump | 0.10% | 19.49x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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