Dstillery Audiences

FLOOR AND DECOR

Audience Size: 55.2 Thousand Devices

Explore the Floor and Decor Audience

Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 55.2 thousand unique devices whose actions qualify for the Floor and Decor audience.

Dstillery Crafted Audiences

INTERESTS

The Floor and Decor audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Floor and Decor audience is Business Travelers.

Interest Composition Index
Business Travelers 5.50% 3.01x
Home DIY Enthusiasts 5.05% 3.01x
At-Home Gym Intenders 5.50% 2.90x
San Diego Trip Planners 5.50% 2.83x
California Trip Planners 5.05% 2.81x
Kitchen Appliance Shoppers 4.59% 2.72x
Spain Trip Planners 5.05% 2.66x
Food Industry Professionals 4.59% 2.66x
Kitchen Stove Shoppers 4.59% 2.66x
Florida County and Local Fair Visitors 8.26% 2.65x
Composition Percentage: The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Floor and Decor audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Floor and Decor audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 1.06% 11.29x
Joe's Jeans 0.31% 10.37x
Lorna Jane 0.61% 8.66x
Tommy Bahama 2.88% 8.61x
Charlotte Russe 2.33% 7.48x
Free People 2.97% 7.26x
REI 1.77% 6.93x
Hollister 5.96% 6.75x
Lane Bryant 5.79% 6.71x
Madewell 2.33% 6.39x
Composition Percentage: The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Floor and Decor audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 3.67% 12.25x
Central & Northwest Ohio Cluster 6.88% 4.88x
Latin American News 1.38% 4.30x
Northern California Cluster 1.83% 4.27x
Saskatchewan Media & Retail Cluster 0.09% 3.69x
Child Development 1.38% 3.58x
Conservatives & Conspiracies 0.92% 3.51x
Personal Investment & Advisor Researchers 0.92% 3.49x
Dental Health 0.45% 3.39x
Recreational Vehicles 2.29% 3.36x
Composition Percentage: The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Floor and Decor audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male