Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 67 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is SEC Fans.
| Interest | Composition | Index |
| SEC Fans | 6.00% | 2.98x |
| Phoenix Suns Fans | 5.54% | 2.83x |
| Atlanta Hawks Fans | 5.31% | 2.68x |
| Atlanta United Fans | 4.62% | 2.64x |
| Online Shoppers | 4.16% | 2.60x |
| Atlanta Trip Planners | 4.62% | 2.51x |
| Indiana Pacers Fans | 4.85% | 2.49x |
| Dallas Mavericks Fans | 4.85% | 2.42x |
| Philadelphia 76ers Fans | 4.62% | 2.39x |
| New Orleans Saints Fans | 4.85% | 2.37x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.80% | 8.87x |
| Abercrombie & Fitch | 1.79% | 7.97x |
| Tommy Bahama | 3.50% | 7.95x |
| Joe's Jeans | 0.31% | 7.63x |
| Free People | 3.41% | 7.56x |
| REI | 1.95% | 6.61x |
| Hollister | 6.62% | 6.54x |
| Mens Wearhouse | 10.13% | 6.22x |
| Charlotte Russe | 3.28% | 6.19x |
| Lane Bryant | 5.90% | 6.12x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Female Lifestyle Content Readers.
| Content Affinity | Composition | Index |
| Female Lifestyle Content Readers | 1.15% | 4.71x |
| Food Cluster | 0.43% | 3.94x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.46% | 3.82x |
| Saskatchewan Media & Retail Cluster | 0.09% | 3.69x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.46% | 3.54x |
| Cancer Research | 0.92% | 3.48x |
| Equestrian Cluster | 0.69% | 3.47x |
| Dental Health | 0.45% | 3.39x |
| Tiny & Modular Home Researchers | 0.69% | 3.34x |
| General Interest | 0.06% | 3.30x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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