Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 20.3 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Fathers Day Celebrators.
| Interest | Composition | Index |
| Fathers Day Celebrators | 6.06% | 4.96x |
| Quarantine Planners | 3.03% | 3.94x |
| Readers of Cuban Content | 6.06% | 3.76x |
| Fitness Activity Tracker Users | 7.58% | 3.74x |
| Identity Theft Protection Researchers | 4.55% | 3.68x |
| High-End Kids Furniture and Clothes Shoppers | 7.58% | 3.63x |
| Readers of Caribbean Content | 7.58% | 3.44x |
| Commercial Banking Market Intelligence Researchers | 6.06% | 3.38x |
| Health Conscious Expecting Parents | 6.06% | 3.32x |
| Getaways Researchers | 3.03% | 3.32x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 1.05% | 9.61x |
| Abercrombie & Fitch | 0.35% | 9.24x |
| Free People | 1.05% | 8.31x |
| REI | 1.25% | 7.98x |
| Madewell | 0.80% | 7.50x |
| Hollister | 2.15% | 6.92x |
| Mens Wearhouse | 6.51% | 6.71x |
| Kate Spade | 1.10% | 6.49x |
| J. Crew | 1.95% | 6.10x |
| Aeropostale | 2.80% | 5.80x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is New Hampshire News.
| Content Affinity | Composition | Index |
| New Hampshire News | 2.80% | 5.47x |
| Florida Naples News Cluster | 5.61% | 5.12x |
| Sports - Climbing, Non-traditional | 2.80% | 4.83x |
| Idaho Cluster | 2.26% | 4.19x |
| Graphic Design | 1.87% | 3.93x |
| San Francisco Bay Area Cluster | 3.03% | 3.86x |
| Saskatchewan Media & Retail Cluster | 0.09% | 3.69x |
| Canada General Information Seeker Cluster | 2.63% | 3.60x |
| Dental Health | 0.45% | 3.39x |
| Wisconsin Universities | 3.03% | 3.38x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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DEMOGRAPHICS
The Floor and Decor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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