Explore the Floor and Decor Audience
Below you'll find more information about the Floor and Decor audience, broken down in different categories based on their digital and physical behaviors. These are 91 thousand unique devices whose actions qualify for the Floor and Decor audience.
INTERESTS
The Floor and Decor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Floor and Decor audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 3.70% | 2.76x |
| Phoenix Trip Planners | 2.74% | 2.54x |
| Tahoe Skiers and Snowboarders | 3.06% | 2.45x |
| New Orleans Pelicans Fans | 2.25% | 2.01x |
| Arizona Trip Planners | 2.33% | 1.99x |
| Arizona Wildcats Fans | 1.85% | 1.98x |
| New Orleans Trip Planners | 1.77% | 1.98x |
| Aspen Skiers and Snowboarders | 2.33% | 1.94x |
| Louisiana Trip Planners | 2.17% | 1.87x |
| Austin Trip Planners | 2.01% | 1.79x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Interest attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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APPAREL RETAILERS
The Floor and Decor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Floor and Decor audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.36% | 2.98x |
| Brooks Brothers | 1.29% | 2.79x |
| REI | 1.14% | 2.45x |
| Gymboree | 0.69% | 2.29x |
| Lululemon | 0.17% | 2.28x |
| Banana Republic | 1.00% | 1.95x |
| J. Crew | 0.81% | 1.90x |
| The North Face | 0.44% | 1.72x |
| Patagonia | 0.10% | 1.65x |
| Club Monaco | 0.14% | 1.37x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Location attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Floor and Decor audience is Phoenix News.
| Content Affinity | Composition | Index |
| Phoenix News | 3.54% | 4.97x |
| Texas Media | 2.90% | 3.87x |
| Philadelphia Cluster | 1.93% | 3.49x |
| New Orleans Cluster | 2.25% | 2.37x |
| Furniture & Home Improvement | 1.45% | 2.24x |
| Assorted Topics #11413 (Phone Cards, Construction, Food Reviews) | 1.05% | 1.91x |
| Beach Vacations | 1.29% | 1.60x |
| India News | 0.97% | 1.57x |
| Chain Restaurants | 2.09% | 1.52x |
| Georgia Cluster | 2.09% | 1.49x |
Composition Percentage:
The overlap percentage between the Floor and Decor audience and the Content Affinity attribute.
Index: A comparison of the Floor and Decor audience to the internet population.
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