Dstillery Audiences

FLYWHEEL

Audience Size: 16.8 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 17.07% 12.16x
Brooklyn Nets Fans 17.07% 11.16x
Ballet Enthusiasts 9.76% 7.94x
Insurance Professionals 12.20% 7.81x
Online Grocery Shoppers 9.76% 6.75x
New York Trip Planners 9.76% 6.54x
Commercial Contractors & Designers 9.76% 6.19x
Venture Capitalists 7.32% 5.93x
Hospital Executives 9.76% 5.87x
Luxury Retail Researchers 7.32% 5.53x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Club Monaco.

Location Composition Index
Club Monaco 4.90% 55.51x
The North Face 5.51% 31.69x
H&M 13.19% 22.90x
J. Crew 8.05% 16.54x
Ralph Lauren 2.57% 15.30x
Tommy Bahama 1.54% 9.87x
Old Navy 9.27% 8.56x
Jos A. Bank Clothiers 4.69% 8.33x
The Childrens Place 8.18% 8.06x
Talbots 3.04% 6.74x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.36% 5.55x
European Museums, Restaurants & Events 0.38% 4.12x
New Parents 1.54% 3.94x
North Carolina 7.32% 3.77x
Local & Travel England - North Midlands 0.03% 3.66x
Hometown Livability 1.54% 3.60x
Sports - Climbing, Non-traditional 1.54% 3.60x
Upstate New York Local Information Cluster 4.88% 3.25x
Canada Culture and Tourism 0.24% 3.14x
North Carolina News 9.76% 3.08x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
35-44
Gender