Dstillery Audiences

FLYWHEEL

Audience Size: 190.1 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 190.1 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 8.76% 3.52x
Ballet Enthusiasts 8.36% 3.49x
New York City Events Researchers 7.85% 3.40x
Burger Enthusiast 1.76% 2.94x
SEO Specialists 6.34% 2.87x
New York Trip Planners 6.60% 2.65x
Restaurant Menu Researchers 5.14% 2.60x
E-cycling Enthusiasts 6.04% 2.49x
Real Estate Decision Makers 5.89% 2.48x
Opera Enthusiasts 5.19% 2.43x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.

Location Composition Index
Supreme 2.05% 78.51x
Everlane 1.52% 69.61x
Intermix 7.82% 48.79x
Club Monaco 10.06% 45.22x
Topshop 3.44% 41.07x
Calvin Klein 3.47% 40.35x
Saint Laurent Paris 5.13% 32.90x
American Apparel 19.29% 32.77x
Bonobos 9.42% 32.35x
Zara 13.89% 31.99x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.78% 5.80x
Liberal Views on LGBTQ Rights and Pro-Choice 0.15% 5.67x
French News & Gossip Cluster 0.20% 5.58x
New York City Education & News Cluster 2.27% 5.56x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.15% 5.27x
New York City Real Estate Research Cluster 2.82% 5.21x
Feminism 0.30% 4.66x
Broadway Information 1.56% 4.40x
Marketing Professionals 0.96% 4.13x
Concert Posters 0.10% 4.00x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male