Dstillery Audiences

FLYWHEEL

Audience Size: 15.3 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 3.36% 6.15x
Caribbean Destination Reopening Researchers 5.04% 5.62x
France Trip Planners 8.40% 5.38x
Ballet Enthusiasts 6.72% 5.29x
New York City Events Researchers 5.04% 5.22x
United Arab Emirates Trip Planners 5.88% 4.94x
Telemedicine Content Readers 2.52% 4.94x
Italy Trip Planners 5.88% 4.78x
New York Trip Planners 6.72% 4.74x
Global Destinations Reopening Researchers 4.20% 4.44x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Intermix.

Location Composition Index
Intermix 3.81% 56.39x
Club Monaco 3.88% 29.33x
Armani 8.88% 28.56x
Saint Laurent Paris 1.18% 17.48x
American Apparel 5.92% 15.09x
Bonobos 2.96% 14.88x
Zara 4.08% 13.21x
Brooks Brothers 6.38% 10.15x
Patagonia 1.38% 8.94x
Calvin Klein 0.46% 8.82x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is North Carolina.

Content Affinity Composition Index
North Carolina 8.40% 6.30x
Colorado Cluster 3.36% 5.93x
Car Enthusiasts 2.52% 5.89x
Chain Restaurants 2.73% 4.43x
North Carolina Education 2.52% 4.37x
North Carolina News 7.56% 4.15x
European Museums, Restaurants & Events 0.38% 4.12x
Online Quiz & List Readers 3.23% 3.92x
Dubai Travel 2.52% 3.81x
Washington & Northern Virginia 1.68% 3.79x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male