Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 158.2 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 11.82% | 5.07x |
| New York City Events Researchers | 10.58% | 4.99x |
| Ballet Enthusiasts | 10.40% | 4.59x |
| Restaurant Menu Researchers | 8.27% | 4.22x |
| New York Trip Planners | 8.27% | 3.72x |
| Real Estate Decision Makers | 8.18% | 3.60x |
| Venture Capitalists | 6.76% | 3.33x |
| Men's Shoe Shoppers | 7.73% | 3.22x |
| Sightseeing Travelers | 7.02% | 3.16x |
| Broadway Fans | 6.31% | 3.14x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.
| Location | Composition | Index |
| Supreme | 2.05% | 92.00x |
| Everlane | 1.85% | 75.45x |
| Intermix | 8.98% | 55.85x |
| Topshop | 4.00% | 48.43x |
| Club Monaco | 10.85% | 45.27x |
| Calvin Klein | 3.94% | 44.41x |
| Armani | 18.44% | 38.06x |
| Joe's Jeans | 1.82% | 37.72x |
| American Apparel | 21.66% | 37.35x |
| Bonobos | 10.64% | 36.77x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 5.78% | 10.78x |
| New York City Education & News Cluster | 3.38% | 9.47x |
| Marketing Professionals | 1.24% | 8.35x |
| New York City Real Estate Research Cluster | 3.11% | 7.57x |
| Retail Industry News | 0.36% | 7.11x |
| International Development & Health | 0.44% | 6.86x |
| China Cluster | 0.89% | 6.39x |
| Grocery & Food Service | 0.53% | 5.83x |
| Mobile Industry Information | 0.44% | 5.42x |
| Work Productivity | 0.44% | 5.11x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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