Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 11.29% | 4.99x |
| Readers of South American Content | 9.68% | 4.77x |
| Reggaeton Fans | 12.90% | 4.70x |
| New York City Events Researchers | 4.84% | 4.53x |
| Online Grocery Shoppers | 6.45% | 4.52x |
| Streaming Music Enthusiasts | 11.29% | 4.49x |
| Readers of Mexican Content | 9.68% | 4.39x |
| Opera Enthusiasts | 8.06% | 4.31x |
| Automotive News Readers | 6.15% | 4.12x |
| Investment Banking Professionals | 6.45% | 3.98x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.21% | 103.49x |
| Supreme | 1.26% | 103.43x |
| Intermix | 6.62% | 83.41x |
| Topshop | 2.64% | 80.16x |
| Calvin Klein | 2.90% | 56.30x |
| Armani | 15.76% | 53.20x |
| Club Monaco | 6.97% | 51.29x |
| Zara | 13.76% | 44.09x |
| American Apparel | 15.66% | 43.68x |
| Bonobos | 6.71% | 41.67x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 6.45% | 7.01x |
| New York City Family & Activity Cluster | 4.84% | 5.81x |
| Brazil & Portugal News | 0.36% | 5.55x |
| People Search | 5.66% | 4.95x |
| Israel News | 8.06% | 4.88x |
| Chicago Cluster | 8.06% | 4.24x |
| European Museums, Restaurants & Events | 0.38% | 4.12x |
| Weight Loss & Nutrition Assistance Researchers | 3.08% | 4.12x |
| Upstate New York Local Information Cluster | 4.84% | 4.08x |
| Pet Adoption | 2.31% | 4.03x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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