Dstillery Audiences

FLYWHEEL

Audience Size: 185.3 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 185.3 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 12.10x
Ballet Enthusiasts 11.29% 4.70x
New York City Events Researchers 10.79% 4.58x
Online Grocery Shoppers 9.80% 4.07x
Countdown to the Beach Travelers 0.04% 4.04x
New York Trip Planners 9.93% 3.76x
Real Estate Decision Makers 8.93% 3.71x
Last Minute Travelers 8.44% 3.48x
Pre-Measured Grocery Shoppers 7.20% 3.07x
Venture Capitalists 5.58% 2.99x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Everlane.

Location Composition Index
Everlane 1.38% 69.42x
Supreme 2.88% 65.40x
Intermix 7.87% 50.85x
Club Monaco 9.10% 44.95x
Topshop 1.58% 32.87x
Zara 13.58% 30.12x
Levi Strauss 6.36% 29.61x
American Apparel 18.47% 27.77x
Calvin Klein 3.53% 26.93x
Armani 16.21% 26.60x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.12% 72.68x
Golf & Boats 0.02% 33.41x
Washington D.C. Hotels 0.03% 32.35x
Local & Travel England - Northern England 0.20% 30.69x
Handyman Tools 0.03% 22.91x
Sports - Skiing, Snowboarding 0.03% 22.23x
Barcode Site & App Users 0.04% 16.20x
Rural Living 0.12% 14.91x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.25% 14.07x
France Online Music & Quiz Content Cluster 0.25% 13.90x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male