Dstillery Audiences

FLYWHEEL

Audience Size: 72.5 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 72.5 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 5.52% 3.85x
Online Grocery Shoppers 9.79% 3.53x
Real Estate Decision Makers 8.04% 3.37x
Last Minute Travelers 4.00% 3.37x
Executive Travelers 3.64% 3.32x
Restaurant Menu Researchers 3.73% 3.06x
Broadway Fans 3.14% 3.00x
SEO Specialists 2.78% 2.92x
Miami Trip Planners 3.50% 2.83x
Luxury Retail Researchers 3.05% 2.82x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Armani.

Location Composition Index
Armani 8.92% 67.40x
American Apparel 11.32% 66.60x
Zara 9.53% 57.93x
Urban Outfitters 13.95% 54.11x
Kate Spade 4.48% 37.87x
Michael Kors 5.09% 36.33x
H&M 8.45% 34.81x
Lululemon 10.74% 34.53x
Banana Republic 14.80% 32.18x
Anthropologie 6.23% 27.04x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.83% 8.73x
NYC Tourist Attractions 4.13% 6.74x
New York City Education & News Cluster 2.83% 6.43x
LGBTQ Advocacy 2.20% 5.01x
Fashion Cluster 2.02% 4.08x
Hudson Valley New York Media 0.94% 3.71x
New York City Family & Activity Cluster 1.75% 3.64x
Broadway Information 0.90% 3.53x
Smart Travel 1.17% 3.19x
Furniture & Home Improvement 2.25% 3.08x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male