Dstillery Audiences

FLYWHEEL

Audience Size: 10.3 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 2.70% 5.68x
Real Estate Decision Makers 4.48% 5.55x
Rome Trip Planners 7.69% 5.32x
Soccer Fans 8.33% 5.26x
Enterprise Field Services Researchers 14.58% 5.20x
Affordable Hotel Bookers 4.48% 4.83x
Opera Enthusiasts 8.33% 4.70x
Flight and Hotel Shoppers 4.48% 4.52x
Internal Medicine Journal Researchers 2.63% 4.19x
Symphony Music Enthusiasts 6.25% 4.14x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Armani.

Location Composition Index
Armani 6.69% 83.70x
The North Face 2.64% 44.29x
American Apparel 5.38% 34.10x
Zara 3.04% 32.77x
Banana Republic 2.74% 19.96x
Hugo Boss 2.03% 18.79x
Madewell 2.13% 18.58x
Anthropologie 3.25% 17.17x
Lululemon 3.85% 16.21x
H&M 5.27% 16.21x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 1.29% 3.87x
Local & Travel England - North Midlands 0.03% 3.66x
Hockey 0.86% 3.38x
New Jersey News Cluster 4.48% 3.24x
Spain News 6.25% 3.07x
Home Remodeling 0.22% 2.66x
Medical & Pharmaceutical Scholarship 1.10% 2.45x
Voting Information 2.99% 2.44x
Weather Information 0.18% 2.37x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.17% 2.24x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male