Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 173.6 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 10.62% | 4.80x |
| New York City Events Researchers | 8.98% | 4.80x |
| Ballet Enthusiasts | 8.80% | 4.48x |
| New York Trip Planners | 7.99% | 3.84x |
| Broadway Fans | 6.62% | 3.78x |
| Real Estate Decision Makers | 7.53% | 3.65x |
| Restaurant Menu Researchers | 5.99% | 3.59x |
| Venture Capitalists | 6.26% | 3.57x |
| SEO Specialists | 6.53% | 3.44x |
| Yale University Fans | 5.81% | 3.36x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.87% | 78.50x |
| Everlane | 1.59% | 65.63x |
| Intermix | 8.09% | 49.49x |
| Club Monaco | 11.29% | 45.91x |
| Topshop | 3.75% | 43.33x |
| Calvin Klein | 3.60% | 42.38x |
| Joe's Jeans | 1.72% | 35.05x |
| Saint Laurent Paris | 5.62% | 34.45x |
| Zara | 16.02% | 34.13x |
| American Apparel | 20.28% | 33.79x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.54% | 11.65x |
| NYC Tourist Attractions | 4.90% | 9.33x |
| New York City Real Estate Research Cluster | 3.72% | 9.14x |
| New York City Education & News Cluster | 2.90% | 8.21x |
| Marketing Professionals | 1.27% | 7.76x |
| Institutional Investing | 0.36% | 5.65x |
| Psychology & Social Work | 0.36% | 5.20x |
| Motorcycle Racing Researchers | 0.27% | 5.10x |
| Legal Information Research Cluster | 2.00% | 5.05x |
| Art News & Products | 0.36% | 4.65x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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