Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 185.3 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 12.10x |
| Ballet Enthusiasts | 11.29% | 4.70x |
| New York City Events Researchers | 10.79% | 4.58x |
| Online Grocery Shoppers | 9.80% | 4.07x |
| Countdown to the Beach Travelers | 0.04% | 4.04x |
| New York Trip Planners | 9.93% | 3.76x |
| Real Estate Decision Makers | 8.93% | 3.71x |
| Last Minute Travelers | 8.44% | 3.48x |
| Pre-Measured Grocery Shoppers | 7.20% | 3.07x |
| Venture Capitalists | 5.58% | 2.99x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Curious about what else the Flywheel audience is interested in?
Sign Up
APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.38% | 69.42x |
| Supreme | 2.88% | 65.40x |
| Intermix | 7.87% | 50.85x |
| Club Monaco | 9.10% | 44.95x |
| Topshop | 1.58% | 32.87x |
| Zara | 13.58% | 30.12x |
| Levi Strauss | 6.36% | 29.61x |
| American Apparel | 18.47% | 27.77x |
| Calvin Klein | 3.53% | 26.93x |
| Armani | 16.21% | 26.60x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Want to find more of the Flywheel audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.12% | 72.68x |
| Golf & Boats | 0.02% | 33.41x |
| Washington D.C. Hotels | 0.03% | 32.35x |
| Local & Travel England - Northern England | 0.20% | 30.69x |
| Handyman Tools | 0.03% | 22.91x |
| Sports - Skiing, Snowboarding | 0.03% | 22.23x |
| Barcode Site & App Users | 0.04% | 16.20x |
| Rural Living | 0.12% | 14.91x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.25% | 14.07x |
| France Online Music & Quiz Content Cluster | 0.25% | 13.90x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Want to see more of the Content Affinities the Flywheel audience visits?
Sign Up
DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Flywheel audience?
Sign Up