Dstillery Audiences

FLYWHEEL

Audience Size: 56.3 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 56.3 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 11.29% 4.99x
Readers of South American Content 9.68% 4.77x
Reggaeton Fans 12.90% 4.70x
New York City Events Researchers 4.84% 4.53x
Online Grocery Shoppers 6.45% 4.52x
Streaming Music Enthusiasts 11.29% 4.49x
Readers of Mexican Content 9.68% 4.39x
Opera Enthusiasts 8.06% 4.31x
Automotive News Readers 6.15% 4.12x
Investment Banking Professionals 6.45% 3.98x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Everlane.

Location Composition Index
Everlane 1.21% 103.49x
Supreme 1.26% 103.43x
Intermix 6.62% 83.41x
Topshop 2.64% 80.16x
Calvin Klein 2.90% 56.30x
Armani 15.76% 53.20x
Club Monaco 6.97% 51.29x
Zara 13.76% 44.09x
American Apparel 15.66% 43.68x
Bonobos 6.71% 41.67x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 6.45% 7.01x
New York City Family & Activity Cluster 4.84% 5.81x
Brazil & Portugal News 0.36% 5.55x
People Search 5.66% 4.95x
Israel News 8.06% 4.88x
Chicago Cluster 8.06% 4.24x
European Museums, Restaurants & Events 0.38% 4.12x
Weight Loss & Nutrition Assistance Researchers 3.08% 4.12x
Upstate New York Local Information Cluster 4.84% 4.08x
Pet Adoption 2.31% 4.03x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male