Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 33.8 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 9.47% | 3.68x |
| New York Trip Planners | 4.56% | 3.41x |
| Real Estate Decision Makers | 7.59% | 3.38x |
| Venture Capitalists | 2.82% | 3.28x |
| Broadway Fans | 2.99% | 3.19x |
| LGBT Activists | 3.46% | 3.16x |
| Last Minute Travelers | 3.67% | 3.15x |
| United Arab Emirates Trip Planners | 2.86% | 2.99x |
| Investment Banking Professionals | 2.86% | 2.99x |
| Executive Travelers | 2.73% | 2.97x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 8.33% | 16.28x |
| J. Crew | 6.14% | 14.40x |
| The North Face | 3.11% | 12.04x |
| Brooks Brothers | 4.56% | 9.86x |
| REI | 4.41% | 9.46x |
| Gymboree | 1.02% | 3.39x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.30% | 7.97x |
| NYC Tourist Attractions | 3.67% | 6.64x |
| New York City Education & News Cluster | 2.65% | 6.13x |
| LGBTQ Advocacy | 2.39% | 5.64x |
| Broadway Information | 1.11% | 4.76x |
| Startup Investment | 0.85% | 3.72x |
| Fashion Cluster | 1.49% | 3.64x |
| Movie Reviews | 1.37% | 3.43x |
| Furniture & Home Improvement | 2.09% | 3.32x |
| New York City Family & Activity Cluster | 1.41% | 3.25x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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