Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 181.6 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.31% | 5.07x |
| Online Grocery Shoppers | 7.57% | 4.72x |
| Ballet Enthusiasts | 6.44% | 4.51x |
| Real Estate Decision Makers | 7.09% | 3.73x |
| New York Trip Planners | 6.15% | 3.71x |
| Venture Capitalists | 4.14% | 3.46x |
| Restaurant Menu Researchers | 4.04% | 3.24x |
| Broadway Fans | 3.79% | 3.08x |
| Men's Shoe Shoppers | 4.56% | 3.02x |
| Investment Banking Professionals | 4.30% | 3.01x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.49% | 101.54x |
| Supreme | 2.61% | 74.69x |
| Intermix | 7.52% | 61.66x |
| Club Monaco | 7.37% | 56.77x |
| Levi Strauss | 6.42% | 41.28x |
| Armani | 15.12% | 37.32x |
| Zara | 14.11% | 37.13x |
| Bonobos | 2.95% | 35.65x |
| American Apparel | 17.24% | 34.49x |
| Topshop | 0.72% | 33.63x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 5.31% | 7.36x |
| New York City Real Estate Research Cluster | 3.40% | 7.21x |
| New York City Education & News Cluster | 2.91% | 5.99x |
| Art News & Products | 0.55% | 5.42x |
| Real Estate Cluster | 0.45% | 5.40x |
| Institutional Investing | 0.45% | 5.30x |
| Feminism | 0.29% | 4.85x |
| Men's Dress Shirt Shopping | 0.36% | 4.04x |
| Philanthropy - Nonprofits | 0.19% | 3.92x |
| Fashion Cluster | 2.23% | 3.89x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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