Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 16.8 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 17.07% | 12.16x |
| Brooklyn Nets Fans | 17.07% | 11.16x |
| Ballet Enthusiasts | 9.76% | 7.94x |
| Insurance Professionals | 12.20% | 7.81x |
| Online Grocery Shoppers | 9.76% | 6.75x |
| New York Trip Planners | 9.76% | 6.54x |
| Commercial Contractors & Designers | 9.76% | 6.19x |
| Venture Capitalists | 7.32% | 5.93x |
| Hospital Executives | 9.76% | 5.87x |
| Luxury Retail Researchers | 7.32% | 5.53x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 4.90% | 55.51x |
| The North Face | 5.51% | 31.69x |
| H&M | 13.19% | 22.90x |
| J. Crew | 8.05% | 16.54x |
| Ralph Lauren | 2.57% | 15.30x |
| Tommy Bahama | 1.54% | 9.87x |
| Old Navy | 9.27% | 8.56x |
| Jos A. Bank Clothiers | 4.69% | 8.33x |
| The Childrens Place | 8.18% | 8.06x |
| Talbots | 3.04% | 6.74x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.36% | 5.55x |
| European Museums, Restaurants & Events | 0.38% | 4.12x |
| New Parents | 1.54% | 3.94x |
| North Carolina | 7.32% | 3.77x |
| Local & Travel England - North Midlands | 0.03% | 3.66x |
| Hometown Livability | 1.54% | 3.60x |
| Sports - Climbing, Non-traditional | 1.54% | 3.60x |
| Upstate New York Local Information Cluster | 4.88% | 3.25x |
| Canada Culture and Tourism | 0.24% | 3.14x |
| North Carolina News | 9.76% | 3.08x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
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