Dstillery Audiences

FLYWHEEL

Audience Size: 173.6 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 173.6 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 10.62% 4.80x
New York City Events Researchers 8.98% 4.80x
Ballet Enthusiasts 8.80% 4.48x
New York Trip Planners 7.99% 3.84x
Broadway Fans 6.62% 3.78x
Real Estate Decision Makers 7.53% 3.65x
Restaurant Menu Researchers 5.99% 3.59x
Venture Capitalists 6.26% 3.57x
SEO Specialists 6.53% 3.44x
Yale University Fans 5.81% 3.36x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.

Location Composition Index
Supreme 1.87% 78.50x
Everlane 1.59% 65.63x
Intermix 8.09% 49.49x
Club Monaco 11.29% 45.91x
Topshop 3.75% 43.33x
Calvin Klein 3.60% 42.38x
Joe's Jeans 1.72% 35.05x
Saint Laurent Paris 5.62% 34.45x
Zara 16.02% 34.13x
American Apparel 20.28% 33.79x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.54% 11.65x
NYC Tourist Attractions 4.90% 9.33x
New York City Real Estate Research Cluster 3.72% 9.14x
New York City Education & News Cluster 2.90% 8.21x
Marketing Professionals 1.27% 7.76x
Institutional Investing 0.36% 5.65x
Psychology & Social Work 0.36% 5.20x
Motorcycle Racing Researchers 0.27% 5.10x
Legal Information Research Cluster 2.00% 5.05x
Art News & Products 0.36% 4.65x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male