Dstillery Audiences

FLYWHEEL

Audience Size: 181.6 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 181.6 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.31% 5.07x
Online Grocery Shoppers 7.57% 4.72x
Ballet Enthusiasts 6.44% 4.51x
Real Estate Decision Makers 7.09% 3.73x
New York Trip Planners 6.15% 3.71x
Venture Capitalists 4.14% 3.46x
Restaurant Menu Researchers 4.04% 3.24x
Broadway Fans 3.79% 3.08x
Men's Shoe Shoppers 4.56% 3.02x
Investment Banking Professionals 4.30% 3.01x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Everlane.

Location Composition Index
Everlane 1.49% 101.54x
Supreme 2.61% 74.69x
Intermix 7.52% 61.66x
Club Monaco 7.37% 56.77x
Levi Strauss 6.42% 41.28x
Armani 15.12% 37.32x
Zara 14.11% 37.13x
Bonobos 2.95% 35.65x
American Apparel 17.24% 34.49x
Topshop 0.72% 33.63x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.31% 7.36x
New York City Real Estate Research Cluster 3.40% 7.21x
New York City Education & News Cluster 2.91% 5.99x
Art News & Products 0.55% 5.42x
Real Estate Cluster 0.45% 5.40x
Institutional Investing 0.45% 5.30x
Feminism 0.29% 4.85x
Men's Dress Shirt Shopping 0.36% 4.04x
Philanthropy - Nonprofits 0.19% 3.92x
Fashion Cluster 2.23% 3.89x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male