Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 197.3 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 12.10x |
| New York City Events Researchers | 9.04% | 4.42x |
| Ballet Enthusiasts | 8.31% | 4.12x |
| Countdown to the Beach Travelers | 0.04% | 4.04x |
| Online Grocery Shoppers | 9.13% | 3.90x |
| Real Estate Decision Makers | 7.24% | 3.59x |
| New York Trip Planners | 8.44% | 3.56x |
| Restaurant Menu Researchers | 5.70% | 3.31x |
| Philadelphia Trip Planners | 5.48% | 3.28x |
| Broadway Fans | 6.13% | 3.12x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.
| Location | Composition | Index |
| Supreme | 2.28% | 78.25x |
| Everlane | 1.47% | 77.86x |
| Intermix | 7.40% | 49.05x |
| Club Monaco | 8.77% | 46.96x |
| Topshop | 2.19% | 36.81x |
| Calvin Klein | 3.42% | 35.43x |
| Bonobos | 6.92% | 32.30x |
| Zara | 13.03% | 31.57x |
| Saint Laurent Paris | 4.40% | 31.34x |
| American Apparel | 17.65% | 30.68x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.12% | 72.68x |
| Golf & Boats | 0.02% | 33.41x |
| Washington D.C. Hotels | 0.03% | 32.35x |
| Local & Travel England - Northern England | 0.20% | 30.69x |
| Handyman Tools | 0.03% | 22.91x |
| Sports - Skiing, Snowboarding | 0.03% | 22.23x |
| Home Décor, Furniture, & Decorating | 0.04% | 21.59x |
| Barcode Site & App Users | 0.04% | 16.20x |
| Environmentally Friendly Cars | 0.04% | 13.13x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 12.45x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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