Dstillery Audiences

FLYWHEEL

Audience Size: 197.3 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 197.3 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 12.10x
New York City Events Researchers 9.04% 4.42x
Ballet Enthusiasts 8.31% 4.12x
Countdown to the Beach Travelers 0.04% 4.04x
Online Grocery Shoppers 9.13% 3.90x
Real Estate Decision Makers 7.24% 3.59x
New York Trip Planners 8.44% 3.56x
Restaurant Menu Researchers 5.70% 3.31x
Philadelphia Trip Planners 5.48% 3.28x
Broadway Fans 6.13% 3.12x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.

Location Composition Index
Supreme 2.28% 78.25x
Everlane 1.47% 77.86x
Intermix 7.40% 49.05x
Club Monaco 8.77% 46.96x
Topshop 2.19% 36.81x
Calvin Klein 3.42% 35.43x
Bonobos 6.92% 32.30x
Zara 13.03% 31.57x
Saint Laurent Paris 4.40% 31.34x
American Apparel 17.65% 30.68x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.12% 72.68x
Golf & Boats 0.02% 33.41x
Washington D.C. Hotels 0.03% 32.35x
Local & Travel England - Northern England 0.20% 30.69x
Handyman Tools 0.03% 22.91x
Sports - Skiing, Snowboarding 0.03% 22.23x
Home Décor, Furniture, & Decorating 0.04% 21.59x
Barcode Site & App Users 0.04% 16.20x
Environmentally Friendly Cars 0.04% 13.13x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 12.45x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male