Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 15.79% | 10.39x |
| Restaurant Reservation Enthusiasts | 8.77% | 8.40x |
| Readers of Jamaican Content | 8.77% | 6.84x |
| World Spa Day Researchers | 7.02% | 6.58x |
| Masters in Management Researchers | 7.02% | 6.17x |
| Real Estate Decision Makers | 7.02% | 5.56x |
| New York Rangers Fans | 8.77% | 5.55x |
| Accounting & CPA Continuing Education Researchers | 8.77% | 5.53x |
| Yale University Fans | 5.26% | 5.39x |
| College Professors | 5.26% | 5.33x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Intermix.
| Location | Composition | Index |
| Intermix | 4.12% | 47.18x |
| Armani | 13.29% | 31.62x |
| Club Monaco | 3.59% | 21.01x |
| Saint Laurent Paris | 2.06% | 20.67x |
| Bonobos | 4.18% | 16.48x |
| Calvin Klein | 1.06% | 16.14x |
| Topshop | 0.47% | 14.23x |
| American Apparel | 6.29% | 12.95x |
| Patagonia | 2.47% | 12.81x |
| Zara | 4.88% | 12.12x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.38% | 4.12x |
| Local & Travel England - North Midlands | 0.03% | 3.66x |
| South Florida Cluster | 7.02% | 3.40x |
| Music Concerts | 5.26% | 3.16x |
| Canada Culture and Tourism | 0.24% | 3.14x |
| Virginia News | 5.26% | 3.07x |
| Small Business Resources | 3.51% | 2.99x |
| Liberal Media | 3.51% | 2.90x |
| North Carolina News | 5.26% | 2.89x |
| Home Remodeling | 0.22% | 2.66x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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