Dstillery Audiences

FLYWHEEL

Audience Size: 135.3 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 135.3 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.88% 4.70x
Ballet Enthusiasts 6.79% 4.69x
New York Trip Planners 5.58% 3.77x
Online Grocery Shoppers 10.78% 3.69x
Venture Capitalists 4.69% 3.32x
Real Estate Decision Makers 9.42% 3.20x
Last Minute Travelers 4.31% 3.19x
Broadway Fans 3.74% 3.10x
Investment Banking Professionals 4.22% 3.04x
Home Interior Design Enthusiasts 3.93% 2.91x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.

Location Composition Index
Supreme 2.03% 70.96x
Club Monaco 7.90% 66.87x
Intermix 6.70% 66.39x
Armani 11.94% 45.54x
Zara 14.23% 45.32x
Levi Strauss 5.92% 44.45x
American Apparel 15.73% 41.08x
Ralph Lauren 4.03% 38.90x
Hugo Boss 10.44% 37.63x
Saint Laurent Paris 3.94% 37.47x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.43% 8.48x
NYC Tourist Attractions 4.98% 7.48x
New York City Education & News Cluster 3.58% 7.46x
Institutional Investing 0.38% 5.45x
Russia Cluster 0.25% 5.06x
Marketing Professionals 1.08% 4.71x
Real Estate Cluster 0.32% 4.41x
Film Production 0.44% 4.27x
Aid Groups 0.41% 4.14x
New York City Family & Activity Cluster 2.41% 4.06x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male