Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.36% | 6.15x |
| Caribbean Destination Reopening Researchers | 5.04% | 5.62x |
| France Trip Planners | 8.40% | 5.38x |
| Ballet Enthusiasts | 6.72% | 5.29x |
| New York City Events Researchers | 5.04% | 5.22x |
| United Arab Emirates Trip Planners | 5.88% | 4.94x |
| Telemedicine Content Readers | 2.52% | 4.94x |
| Italy Trip Planners | 5.88% | 4.78x |
| New York Trip Planners | 6.72% | 4.74x |
| Global Destinations Reopening Researchers | 4.20% | 4.44x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Intermix.
| Location | Composition | Index |
| Intermix | 3.81% | 56.39x |
| Club Monaco | 3.88% | 29.33x |
| Armani | 8.88% | 28.56x |
| Saint Laurent Paris | 1.18% | 17.48x |
| American Apparel | 5.92% | 15.09x |
| Bonobos | 2.96% | 14.88x |
| Zara | 4.08% | 13.21x |
| Brooks Brothers | 6.38% | 10.15x |
| Patagonia | 1.38% | 8.94x |
| Calvin Klein | 0.46% | 8.82x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 8.40% | 6.30x |
| Colorado Cluster | 3.36% | 5.93x |
| Car Enthusiasts | 2.52% | 5.89x |
| Chain Restaurants | 2.73% | 4.43x |
| North Carolina Education | 2.52% | 4.37x |
| North Carolina News | 7.56% | 4.15x |
| European Museums, Restaurants & Events | 0.38% | 4.12x |
| Online Quiz & List Readers | 3.23% | 3.92x |
| Dubai Travel | 2.52% | 3.81x |
| Washington & Northern Virginia | 1.68% | 3.79x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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