Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 2.70% | 5.68x |
| Real Estate Decision Makers | 4.48% | 5.55x |
| Rome Trip Planners | 7.69% | 5.32x |
| Soccer Fans | 8.33% | 5.26x |
| Enterprise Field Services Researchers | 14.58% | 5.20x |
| Affordable Hotel Bookers | 4.48% | 4.83x |
| Opera Enthusiasts | 8.33% | 4.70x |
| Flight and Hotel Shoppers | 4.48% | 4.52x |
| Internal Medicine Journal Researchers | 2.63% | 4.19x |
| Symphony Music Enthusiasts | 6.25% | 4.14x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
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APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Armani.
| Location | Composition | Index |
| Armani | 6.69% | 83.70x |
| The North Face | 2.64% | 44.29x |
| American Apparel | 5.38% | 34.10x |
| Zara | 3.04% | 32.77x |
| Banana Republic | 2.74% | 19.96x |
| Hugo Boss | 2.03% | 18.79x |
| Madewell | 2.13% | 18.58x |
| Anthropologie | 3.25% | 17.17x |
| Lululemon | 3.85% | 16.21x |
| H&M | 5.27% | 16.21x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 1.29% | 3.87x |
| Local & Travel England - North Midlands | 0.03% | 3.66x |
| Hockey | 0.86% | 3.38x |
| New Jersey News Cluster | 4.48% | 3.24x |
| Spain News | 6.25% | 3.07x |
| Home Remodeling | 0.22% | 2.66x |
| Medical & Pharmaceutical Scholarship | 1.10% | 2.45x |
| Voting Information | 2.99% | 2.44x |
| Weather Information | 0.18% | 2.37x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.17% | 2.24x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
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DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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