Dstillery Audiences

FLYWHEEL

Audience Size: 33.8 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 33.8 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 9.47% 3.68x
New York Trip Planners 4.56% 3.41x
Real Estate Decision Makers 7.59% 3.38x
Venture Capitalists 2.82% 3.28x
Broadway Fans 2.99% 3.19x
LGBT Activists 3.46% 3.16x
Last Minute Travelers 3.67% 3.15x
United Arab Emirates Trip Planners 2.86% 2.99x
Investment Banking Professionals 2.86% 2.99x
Executive Travelers 2.73% 2.97x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Banana Republic.

Location Composition Index
Banana Republic 8.33% 16.28x
J. Crew 6.14% 14.40x
The North Face 3.11% 12.04x
Brooks Brothers 4.56% 9.86x
REI 4.41% 9.46x
Gymboree 1.02% 3.39x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.30% 7.97x
NYC Tourist Attractions 3.67% 6.64x
New York City Education & News Cluster 2.65% 6.13x
LGBTQ Advocacy 2.39% 5.64x
Broadway Information 1.11% 4.76x
Startup Investment 0.85% 3.72x
Fashion Cluster 1.49% 3.64x
Movie Reviews 1.37% 3.43x
Furniture & Home Improvement 2.09% 3.32x
New York City Family & Activity Cluster 1.41% 3.25x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.