Dstillery Audiences

FLYWHEEL

Audience Size: 158.2 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 158.2 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 11.82% 5.07x
New York City Events Researchers 10.58% 4.99x
Ballet Enthusiasts 10.40% 4.59x
Restaurant Menu Researchers 8.27% 4.22x
New York Trip Planners 8.27% 3.72x
Real Estate Decision Makers 8.18% 3.60x
Venture Capitalists 6.76% 3.33x
Men's Shoe Shoppers 7.73% 3.22x
Sightseeing Travelers 7.02% 3.16x
Broadway Fans 6.31% 3.14x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.

Location Composition Index
Supreme 2.05% 92.00x
Everlane 1.85% 75.45x
Intermix 8.98% 55.85x
Topshop 4.00% 48.43x
Club Monaco 10.85% 45.27x
Calvin Klein 3.94% 44.41x
Armani 18.44% 38.06x
Joe's Jeans 1.82% 37.72x
American Apparel 21.66% 37.35x
Bonobos 10.64% 36.77x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 5.78% 10.78x
New York City Education & News Cluster 3.38% 9.47x
Marketing Professionals 1.24% 8.35x
New York City Real Estate Research Cluster 3.11% 7.57x
Retail Industry News 0.36% 7.11x
International Development & Health 0.44% 6.86x
China Cluster 0.89% 6.39x
Grocery & Food Service 0.53% 5.83x
Mobile Industry Information 0.44% 5.42x
Work Productivity 0.44% 5.11x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male