Explore the Flywheel Audience
Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 72.5 thousand unique devices whose actions qualify for the Flywheel audience.
INTERESTS
The Flywheel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Flywheel audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 5.52% | 3.85x |
| Online Grocery Shoppers | 9.79% | 3.53x |
| Real Estate Decision Makers | 8.04% | 3.37x |
| Last Minute Travelers | 4.00% | 3.37x |
| Executive Travelers | 3.64% | 3.32x |
| Restaurant Menu Researchers | 3.73% | 3.06x |
| Broadway Fans | 3.14% | 3.00x |
| SEO Specialists | 2.78% | 2.92x |
| Miami Trip Planners | 3.50% | 2.83x |
| Luxury Retail Researchers | 3.05% | 2.82x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Curious about what else the Flywheel audience is interested in?
Sign Up
APPAREL RETAILERS
The Flywheel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Flywheel audience is Armani.
| Location | Composition | Index |
| Armani | 8.92% | 67.40x |
| American Apparel | 11.32% | 66.60x |
| Zara | 9.53% | 57.93x |
| Urban Outfitters | 13.95% | 54.11x |
| Kate Spade | 4.48% | 37.87x |
| Michael Kors | 5.09% | 36.33x |
| H&M | 8.45% | 34.81x |
| Lululemon | 10.74% | 34.53x |
| Banana Republic | 14.80% | 32.18x |
| Anthropologie | 6.23% | 27.04x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Want to find more of the Flywheel audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Flywheel audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.83% | 8.73x |
| NYC Tourist Attractions | 4.13% | 6.74x |
| New York City Education & News Cluster | 2.83% | 6.43x |
| LGBTQ Advocacy | 2.20% | 5.01x |
| Fashion Cluster | 2.02% | 4.08x |
| Hudson Valley New York Media | 0.94% | 3.71x |
| New York City Family & Activity Cluster | 1.75% | 3.64x |
| Broadway Information | 0.90% | 3.53x |
| Smart Travel | 1.17% | 3.19x |
| Furniture & Home Improvement | 2.25% | 3.08x |
Composition Percentage:
The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Want to see more of the Content Affinities the Flywheel audience visits?
Sign Up
DEMOGRAPHICS
The Flywheel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other demographic characteristics of the Flywheel audience?
Sign Up