Dstillery Audiences

FLYWHEEL

Audience Size: 132.5 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 132.5 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.32% 4.47x
Online Grocery Shoppers 9.10% 4.13x
Ballet Enthusiasts 7.44% 3.68x
Opera Enthusiasts 7.99% 3.49x
Restaurant Menu Researchers 6.10% 3.49x
New York Trip Planners 6.88% 3.46x
E-cycling Enthusiasts 7.21% 3.33x
Real Estate Decision Makers 5.77% 3.30x
Venture Capitalists 4.99% 3.05x
Italian Mens National Soccer Team Fans 5.33% 2.94x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Supreme.

Location Composition Index
Supreme 1.86% 89.59x
Everlane 1.81% 85.16x
Intermix 8.47% 64.51x
Topshop 3.66% 54.14x
Club Monaco 10.10% 46.67x
Calvin Klein 3.68% 45.49x
Armani 17.65% 40.17x
American Apparel 20.42% 39.32x
Zara 17.25% 38.42x
Bonobos 9.88% 37.89x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.55% 7.32x
New York City Real Estate Research Cluster 2.89% 6.73x
Work Productivity 0.44% 6.19x
China Cluster 0.55% 5.50x
New York City Education & News Cluster 1.78% 5.30x
Brazil & Portugal News 0.33% 5.20x
Sports Apparel 0.33% 5.20x
Canada Tourism Research Cluster 0.33% 4.78x
Marketing Professionals 0.55% 4.78x
Mobile Industry Information 0.33% 4.42x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male