Dstillery Audiences

FLYWHEEL

Audience Size: 11.4 Thousand Devices

Explore the Flywheel Audience

Below you'll find more information about the Flywheel audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 thousand unique devices whose actions qualify for the Flywheel audience.

Dstillery Crafted Audiences

INTERESTS

The Flywheel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Flywheel audience is Major Airline Customers.

Interest Composition Index
Major Airline Customers 15.79% 10.39x
Restaurant Reservation Enthusiasts 8.77% 8.40x
Readers of Jamaican Content 8.77% 6.84x
World Spa Day Researchers 7.02% 6.58x
Masters in Management Researchers 7.02% 6.17x
Real Estate Decision Makers 7.02% 5.56x
New York Rangers Fans 8.77% 5.55x
Accounting & CPA Continuing Education Researchers 8.77% 5.53x
Yale University Fans 5.26% 5.39x
College Professors 5.26% 5.33x
Composition Percentage: The overlap percentage between the Flywheel audience and the Interest attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Flywheel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Flywheel audience is Intermix.

Location Composition Index
Intermix 4.12% 47.18x
Armani 13.29% 31.62x
Club Monaco 3.59% 21.01x
Saint Laurent Paris 2.06% 20.67x
Bonobos 4.18% 16.48x
Calvin Klein 1.06% 16.14x
Topshop 0.47% 14.23x
American Apparel 6.29% 12.95x
Patagonia 2.47% 12.81x
Zara 4.88% 12.12x
Composition Percentage: The overlap percentage between the Flywheel audience and the Location attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Flywheel audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.38% 4.12x
Local & Travel England - North Midlands 0.03% 3.66x
South Florida Cluster 7.02% 3.40x
Music Concerts 5.26% 3.16x
Canada Culture and Tourism 0.24% 3.14x
Virginia News 5.26% 3.07x
Small Business Resources 3.51% 2.99x
Liberal Media 3.51% 2.90x
North Carolina News 5.26% 2.89x
Home Remodeling 0.22% 2.66x
Composition Percentage: The overlap percentage between the Flywheel audience and the Content Affinity attribute.
Index: A comparison of the Flywheel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Flywheel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female